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export const DATA_ANALYSIS_MD = String.raw` |
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# Q4 2024 Business Analytics Report |
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*Executive Summary • Generated on January 15, 2025* |
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## 📊 Key Performance Indicators |
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Daily Active Users (DAU): 1.2M (+65% YoY) |
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Monthly Active Users (MAU): 4.5M (+48% YoY) |
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User Retention (Day 30): 68% (+12pp YoY) |
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Average Session Duration: 24min (+35% YoY) |
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${'```'} |
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## 🎯 Product Performance |
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### Feature Adoption Rates |
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1. **AI Assistant**: 78% of users (↑ from 45%) |
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2. **Collaboration Tools**: 62% of users (↑ from 38%) |
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3. **Analytics Dashboard**: 54% of users (↑ from 31%) |
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4. **Mobile App**: 41% of users (↑ from 22%) |
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### Customer Satisfaction |
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| Metric | Q4 2024 | Q3 2024 | Change | |
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|--------|---------|---------|--------| |
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| **NPS Score** | 72 | 68 | +4 | |
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| **CSAT** | 4.6/5 | 4.4/5 | +0.2 | |
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| **Support Tickets** | 2,340 | 2,890 | -19% | |
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| **Resolution Time** | 4.2h | 5.1h | -18% | |
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## 💰 Revenue Metrics |
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### Monthly Recurring Revenue (MRR) |
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- **Current MRR**: $2.8M (+42% YoY) |
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- **New MRR**: $340K |
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- **Expansion MRR**: $180K |
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- **Churned MRR**: $95K |
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- **Net New MRR**: $425K |
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### Customer Acquisition |
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Cost per Acquisition (CAC): $127 (-23% YoY) |
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Customer Lifetime Value: $1,840 (+31% YoY) |
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LTV:CAC Ratio: 14.5:1 |
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Payback Period: 3.2 months |
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## 🌍 Geographic Performance |
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### Revenue by Region |
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1. **North America**: 45% ($1.26M) |
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2. **Europe**: 32% ($896K) |
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3. **Asia-Pacific**: 18% ($504K) |
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4. **Other**: 5% ($140K) |
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### Growth Opportunities |
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- **APAC**: 89% YoY growth potential |
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- **Latin America**: Emerging market entry |
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- **Middle East**: Enterprise expansion |
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## 📱 Channel Performance |
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### Traffic Sources |
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| Channel | Sessions | Conversion | Revenue | |
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|---------|----------|------------|---------| |
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| **Organic Search** | 45% | 3.2% | $1.1M | |
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| **Direct** | 28% | 4.1% | $850K | |
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| **Social Media** | 15% | 2.8% | $420K | |
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| **Paid Ads** | 12% | 5.5% | $430K | |
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### Marketing ROI |
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- **Content Marketing**: 340% ROI |
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- **Email Campaigns**: 280% ROI |
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- **Social Media**: 190% ROI |
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- **Paid Search**: 220% ROI |
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## 🔍 User Behavior Analysis |
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### Session Patterns |
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- **Peak Hours**: 9-11 AM, 2-4 PM EST |
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- **Mobile Usage**: 67% of sessions |
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- **Average Pages/Session**: 4.8 |
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- **Bounce Rate**: 23% (↓ from 31%) |
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### Feature Usage Heatmap |
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Most used features in order: |
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1. Dashboard (89% of users) |
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2. Search (76% of users) |
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3. Reports (64% of users) |
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4. Settings (45% of users) |
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5. Integrations (32% of users) |
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## 💡 Recommendations |
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1. **Invest** in AI capabilities (+$2M budget) |
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2. **Expand** sales team in APAC region |
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3. **Improve** onboarding to reduce churn |
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4. **Launch** enterprise security features |
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## Appendix |
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### Methodology |
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Data collected from: |
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- Internal analytics (Amplitude) |
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- Customer surveys (n=2,450) |
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- Financial systems (NetSuite) |
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- Market research (Gartner) |
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--- |
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*Report prepared by Data Analytics Team • [View Interactive Dashboard](https://analytics.example.com)* |
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`; |
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