docs: org about + registry + brand icon

README.md

@@ -6,7 +6,9 @@ tags:
 
 # DotCheck
 
-Organization for DotCheck AI-likeness **people**. Public model repos ship Apache-2.0 open weights (`.npz` heads on frozen upstream backbones), architecture notes, and measured holdout gates. Product video assembly **Covenant** (Muybridge frames + Helmholtz audio) stays with DotCheck. Everyday scoring still runs through DotCheck.
+DotCheck builds open engines that score AI media (image, text, video frames, audio) and the product that uses them. Public Hub repos ship Apache-2.0 weights (`.npz` heads on frozen upstream backbones), model cards, and measured holdout gates. Everyday scoring still runs through DotCheck.
+
+See what's real.
 
 | Hub id | Wire | Backbone / stack | Artifact |
 |--------|------|------------------|----------|
@@ -21,9 +23,9 @@ Organization for DotCheck AI-likeness **people**. Public model repos ship Apache
 
 ## Runtime
 
-Serve: DotCheck CPU FastAPI. Public HTTP: Express → inference. Guests: https://dotcheck.ai/check. Programmatic: https://dotcheck.ai/api (`Authorization: Bearer dc_…`, Pro). Gates: https://dotcheck.ai/docs · https://dotcheck.ai/how
+Product: [dotcheck.ai](https://dotcheck.ai) · guest Check: [dotcheck.ai/check](https://dotcheck.ai/check) · Pro API: [dotcheck.ai/api](https://dotcheck.ai/api) (`Authorization: Bearer dc_…`) · docs and method: [dotcheck.ai/docs](https://dotcheck.ai/docs) · [dotcheck.ai/how](https://dotcheck.ai/how)
 
-Public repos include Apache-2.0 open weights. Everyday product scoring still runs through DotCheck.
+Public repos include Apache-2.0 open weights. Product video assembly (Covenant: Muybridge frames + Helmholtz audio) stays with DotCheck.
 
 ## Metrics SSOT