Create app.py
Browse files
app.py
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# app.py
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import pandas as pd
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from xgboost import XGBRegressor
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from sklearn.model_selection import train_test_split
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import requests
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import os
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# Fetch data from Facebook API
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def fetch_data_from_api(query, geo_locations):
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url = f"https://graph.facebook.com/v17.0/act_597540533213624/targetingsearch"
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params = {
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"q": query,
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"geo_locations[countries]": geo_locations,
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"access_token": os.getenv('ACCESS_TOKEN')
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}
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response = requests.get(url, params=params)
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if response.status_code == 200:
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return response.json()
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else:
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raise Exception(f"Failed to fetch data from API. Status code: {response.status_code}")
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# Generate synthetic metrics
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def generate_synthetic_metrics(data):
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IMPRESSION_RATE = 0.10 # 10% of audience sees the ad
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CTR = 0.05 # 5% of impressions result in clicks
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CONVERSION_RATE = 0.02 # 2% of clicks result in conversions
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CPM = 5 # $5 per 1000 impressions
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REVENUE_PER_CONVERSION = 50 # $50 per conversion
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data['impressions'] = data['audience_size_lower_bound'] * IMPRESSION_RATE
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data['clicks'] = data['impressions'] * CTR
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data['conversions'] = data['clicks'] * CONVERSION_RATE
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data['ad_spend'] = (data['impressions'] / 1000) * CPM
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data['revenue'] = data['conversions'] * REVENUE_PER_CONVERSION
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data['roi'] = (data['revenue'] - data['ad_spend']) / data['ad_spend']
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return data
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# Train and save the model
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def train_and_save_model():
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# Fetch data
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response_data = fetch_data_from_api('Fitness', 'NG')
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data = pd.DataFrame(response_data['data'])
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# Generate synthetic metrics
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data = generate_synthetic_metrics(data)
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# Features and target
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X = data[['ad_spend', 'impressions', 'clicks', 'conversions']]
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y = data['roi']
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# Train the model
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X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2, random_state=42)
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model = XGBRegressor(n_estimators=100, max_depth=3, n_jobs=-1)
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model.fit(X_train, y_train)
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# Save the model
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model.save_model('model.json')
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print("Model saved to 'model.json'.")
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if __name__ == '__main__':
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train_and_save_model()
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