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.gitattributes

@@ -38,3 +38,5 @@ assets/org_banner.png filter=lfs diff=lfs merge=lfs -text
 assets/tone_axis.png filter=lfs diff=lfs merge=lfs -text
 assets/farm_map.png filter=lfs diff=lfs merge=lfs -text
 assets/model_profile.png filter=lfs diff=lfs merge=lfs -text
+assets/avatar_full.png filter=lfs diff=lfs merge=lfs -text
+assets/avatar_icon.png filter=lfs diff=lfs merge=lfs -text

README.md

@@ -42,6 +42,12 @@ the template lives in the lab (`design/farm.html`).
 
 **[What the study discovered — with the data](https://huggingface.co/spaces/ModelFarm/case-files)**: seven declassified case files from the persona study, spooky edition. The numbers are all real.
 
+## The mark
+
+![ModelFarm icon](assets/modelfarm_avatar_icon.png)
+
+*UFO beaming up a specimen — the farm's mark. Full variant with wordmark: [modelfarm_avatar_full.png](assets/modelfarm_avatar_full.png).*
+
 ## What the farm grows
 
 | package type | what it is | the honest catch |