{ "brand_name": "Model X Performance", "version": "1.0", "colours": { "primary": "#1A1A1A", "secondary": "#C0A062", "accent": "#FF3B30", "background": "#FFFFFF", "text": "#1A1A1A", "text_on_dark": "#FFFFFF" }, "typography": { "primary_font": "Inter", "secondary_font": "Roboto Mono", "heading_size": "48px", "body_size": "18px", "caption_size": "14px" }, "tone_of_voice": { "adjectives": ["bold", "precise", "dynamic", "premium", "innovative"], "forbidden_words": ["cheap", "budget", "basic", "entry-level", "economy"], "preferred_phrases": [ "Engineered for", "Precision-crafted", "Performance-driven", "Uncompromising", "State-of-the-art" ] }, "approved_terminology": [ "twin-turbo", "torque vectoring", "adaptive suspension", "carbon-ceramic", "LED matrix", "over-the-air", "AI-driven" ], "restricted_visuals": [ "competitor vehicles", "outdated model years", "damaged vehicles", "off-brand color schemes" ], "logo_paths": { "light": "/assets/logo_light.svg", "dark": "/assets/logo_dark.svg", "monochrome": "/assets/logo_mono.svg" } }