,awareness,research,consideration,decision,action,post_purchase,support
awareness,16,0,0,0,0,0,0
research,1,14,0,0,0,0,0
consideration,0,2,15,0,0,0,0
decision,0,0,0,16,0,0,0
action,0,0,0,0,10,0,0
post_purchase,0,0,0,0,0,14,0
support,0,0,0,0,0,0,14