,awareness,research,consideration,decision,action,post_purchase,support
awareness,5,0,0,0,0,0,0
research,2,2,0,0,0,0,0
consideration,0,0,5,0,0,0,0
decision,0,0,1,3,0,0,0
action,0,0,0,0,3,0,0
post_purchase,0,1,0,0,0,3,0
support,0,0,0,0,0,1,3