 after-effects of
exposure toanatomic bomb canbe.”Thescientists don’twish toadmit thatevery oneof
thevictims willdieultimately,from thelatent effects ofexposure toradiation. Instead of
aninstant death these survivors willsufferlong years ofmiserable sickness until finally,
after acontinuous struggle torepair damaged tissue, theorganism willsuccumb tothe
deteriorating forces.
Itiswell-known that allradiation, however small itmay be,shortens one’slife.
Hence, allradiation islethal. Watch forequivocal andambiguous scientific cant andyou
will be amazed at their unequivocal dishonesty.
Alltalkofprotection against atomic radiation, ofbomb-proof shelters, etc., isbased
onwishful thinking. Eventually onewillhave tocome outoftheshelter toeat,drink and
breathe, andconsequently beexposed totheexcessive radiation stillintheair,food, and
water.Hence, oneisthus subjected totheprocess ofaslow andpainful death. There is
butonepossible protection andthisistheimmediate cessation ofallnuclear explosions.
Dr.Shelton says ofthis, “Asourworld isalunatic asylum controlled bytheworst ele-
ments ofourpopulation, itisdoubtful thatthiswillbedone.” However,wemust stilltry.
Butwehave tobeeducated intounderstanding thedouble talkofthehired scientists
before wecanrealize thatdamage isbeing done from allthese nuclear bomb tests, which
eventually,may lead toanother nuclear holocaust. Thetests themselves arecontaminat-
ingtheearth andcausing many lethal illnesses. Thehired scientists cover upthefacts
bysaying thatthere willnotbeany“statistically significant” deaths from these tests. To
these scientists wearelooked upon assomany guinea pigs,soif1,000,000 guinea pigs
should dieinapopulation ofsay,180,000,000, thatisstatistically insignificant. Doyou
feel statistically insignificant?
Tocontinue bomb testing, theAtomic EnergyCommission (AEC) hadtorationalize
their actions. Itistheir attitude that, solong aswecan’tobserve thepersons being
harmed with ourown eyes, then they cancontinue testing andpermit thefallout level to
rise just that much and the masses won’ t rebel.
The“permissible” level ofradioactivity tobeabsorbed bythepopulation asawhole
isbased ontheideas discussed above. Many well-informed persons have stated thatthe
true facts are notdisclosed to the general public.
Reassuring statements regarding fallout hazards arealways preferred bythemajor-
ity,hence they close their ears toanyone telling thetruth about these matters andlabel
them “alarmists.” Tothestatement thatfallout isdefinitely doing damage tothegenet-
icpool aswell astosomatic tissue, they retort exactly what hasbeen brainwashed into
them: “That theradiation from fallout isnotmore than what wehave, allthrough theyears, been accustomed tofrom natural background radiation.” These people arefooled
bysuch statements. They arenotthinking forthemselves, orthey would realize thatfall-
outis,inaddition tobackground radiation, augmenting thedosage which wehabitually
receive astheradioactive fallout increases. Abook which contains many selected re-
views byAEC scientists reads: “Asmore andmore experience with Xrays andgamma
rays hasaccumulated, however,theconcept of‘tolerance dose’ haschanged somewhat
tothethought thatthere isnosuch thing asaliterally harmless dose ofradiation—that
any amount, however small, does some damage.”
Moreover,many experiments involving radiation have been made onrats, andithas
been proved that man is more susceptible to radiation than the rat.
Scientists know now thattheleast possible amount ofradiation does cause various
diseases, butthisdoes notmake them stop thearm’srace. Why? Obviously,since the
United States isvulnerable toaneconomic collapse asaresult ofasharp decline inarms
production, sotests andweapons production willcontinue asameans ofsaving ourtot-
tering capitalism.
Animportant thing which wemust notoverlook when evaluating the“permissible”
dose ofradiation isthatitdisregards completely thehereditary damage done toourge-
netic pool.
Article #3: To Mutate or Not to Mutate by Virginia Vetrano
Theresult oftheManhattan Project, anexperiment todetermine theeffects ofradiation,
arevery terrifying. TheManhattan Project wastopsecret butsome scientists were per-
mitted toview theexperimental animals atvarious stages because itwastheproject that
developed the first atom bomb dropped on Hiroshima.
Groups ofmice were exposed togamma rays from theexperimental piles, each suc-
ceeding group receiving double thedose ofradiation ofitspredecessor,until apoint was
reached where themice were being obviously burned. Themice were kept andthede-
velopments recorded over thenext several months. Allexcept thefirstthree groups were
dead orshowed signs oflethal damage attheendofafewweeks, leaving noprogeny.
After being watched foramonth ortwothe“undamaged” mice were setaside forother
experiments—that is,they were treated asnew stock andallseemed togowell until the
next generation.
Then astartling discovery was made. Many abnormalities and“mutation” showed
up.Ahigher andhigher percentage ofthemice exhibited degenerative changes andde-
formity each generation. Although, inalmost allcases, thedeviation from normal was
accompanied bysterility,thiswas notalways so.Then some oftheslightly deformed
mice produced lar ger and better looking mice than usual.
Allofthese mice, largeandsmall, degenerate anddeformed, were allowed tobreed
andinthefifteenth generation, allhadwarped anddistorted limbs andbodies, andwhat
waseven more noticeable, queer behavior andunreliable temperaments. Stillbirths were
increasing andgreater numbers ofthesurvivors were sterile andsuffered from nonheal-
ingsores orcancers. From thetwenty-first tothetwenty-fifth generations allhadbecome
cancerous imbeciles, unable tofeed themselves. Handfed, afewsurvived toproduce a
twenty-ninth generation, butthese mice were paralyzed andbrain cells were growing on
the outside of the skulls.
Allofthishappened tomice thatwere byallappearance andbyalltests completely
undamaged bytheradiation. Isthisevidence thatmutations, likesomatic damages, can
develop latently asIsuggested inthefirst partofthearticle? Butthiswasnotall,many
oftheoffspring ofthese mice were born albinos andmany were born blind, than after
theseventh generation notonly were they born blind, butmany were born without eyes
atallandmany didnotgrow anybones, apparently because thebonegrowing genes had
been omitted, andtheir skulls andteeth didnotgrow.Beginning with thetwentieth gen-
eration thebrain protruded unprotected andexposed totheopen air.There were manymonstrous developments, such asyoung born growing together,twins were born with
only parts oftheir bodies separated. Many ofthatgeneration were born with what thein-
vestigators callthe“death gene,” which means thattheir progeny were completely ster-
ile, which is, perhaps, the best solution to a condition so abnormal.
According tothePublic Health Service Report, man ismore susceptible than the
mouse and logically an experiment made on mice would be magnified in man.
Ifhuman “mutations” develop atthesame rateasthose observed inthemice, we
must wait upto250years, toknow thatwehave come through thepresent spread ofra-
diation over theearth, while, todevelop theworst effects from present dayexposure we
must wait 400 to 600 years.
Thegonads areintegral parts ofthebody andarefedbythesame bloodstream that
feeds allother parts ofthebody.Experiments with radioactive isotopes prove conclu-
sively thatradioactive substances arecarried bythebloodstream toallparts ofthebody.
Itiscertain thatradioactive materials, such asstrontium 90,arecarried tothegonads
where they reach thehereditary units carried inthese glands. What effectdoes thishave
onthechromosomes andgenes? Isitasdestructive tothegerminal material astothe
bones andother tissues? Willitspresence, even inminute amounts, result intheproduc-
tion of mutations? If so, what kind of mutations may we expect?
Radiation escaping from industrial plants soconstitutes amenace, notonly towork-
ersinthese plants, buttothepopulations living within thecontaminated areas. Geor ge
Truman, vice-chairman oftheChemical Worker ’sUnion, said inaspeech before the
conference onIndustrial Health, inManchester,England, in1955, thatmen attheatom-
icworks were sterilized bytheradiation towhich they were subjected. Thesame thing
hasbeen found toresult tothemen working atOak Ridge inthiscountry.Itisobvious
thatscientists, militarists andmanufacturers, who plan tomake useofatomic power in
industry,areplaying with


hazards ofinjecting attenuated viruses. They can
backfire andbecome virulent again. Many children became paralyzed after taking Sabin
andSalk vaccines. Themeans ofhealth andonly themeans ofhealth areuseful instates
ofdisease. Ifasubstance bears nonormal relation tothebody andifitisnotgenerally
used inanyofitsbiochemical orphysiological processes, then itdoes notbelong inthe
body even ifitdoes killbacteria andviruses inthetesttube. Wearedealing with living
organisms, notminced tissue growing inaculture inthelab.Letusrelyontheonly re-
liable means left, and those are the primordial requisites of life.
(Editor ’sNote: While theabove article gives credence tomedical views, itis,nev-
ertheless anexcellent Hygienic presentation. Students should now know thatso-called
viruses areonly cellular debris, being, particularly,theremnants ofgenetic material
fromcellular mitochondria. This debris, along with other uneliminaled wastes, consti-
tutes themorbid material thebody endeavors toexpel when itinstitutes aneliminative
crisis called sickness, disease, etc.)
Article #3: Must I Be Immunized? by Virginia Vetrano, B.S., D.C.
Worried people calltheHealth School asking ifthey should have themselves immunized
before traveling abroad. They aregoing totheFarEast orMexico, andshould they be-
ware offresh fruits andvegetables? Isittruethatthey must drink wine orbeer,andshun
pure water?
These andother questions come totheir mind when preparing foravisit toother
countries. They have heard somany scare stories written bythemasters ofthescare sci-
ence thatthey take atripwith great fearandtrepidation. Indeed, some remain home for,
fear of “catching” some foreign “bug.”
OnJanuary 4,1971, theArkansas Gazette carried anarticle byDr.VanDellen alarm-
ingthepeople thatacholera epidemic wasspreading through theMiddle andFarEast,
intoAfrica. “For thefirst time in100years thedisease hasbridged theSahara andisin
tropical Africa andasfarwest asGuinea. These areas aredensely populated andhave
poor sanitation—ideal conditions forthespread oftheinfection. Themortality also has
been high.
Hegoes ontosaythatthecholera poses “noimmediate threat totheUnited States,”
buthesays this“with hisfingers crossed, because anyperson visiting afflicted countries
could bring itback.” Then those stow-away germs could pounce onuspoor unsuspect-
ing Americans who would then succumb to the disease.
Where wasthecholera vibrio allthese years? Diditdisappear andsuddenly return?
Travelers areadvised toconsult theUnited States Public Health Service todetermine
which countries demand thatthey beimmunized forcholera before entering, making it
sound asifmany countries demand immunization forthisdisease before crossing their
frontiers. This isnotso.Dr.VanDellen states intheaforementioned article that, “Many
countries inEurope, Asia, andAfrica demand evidence ofvaccination before aperson
crosses their frontiers. And thisistrueparticularly after theperson hasbeen inacholera-
infected area.”
Itelephoned theUnited States Public Health Service andwastoldthatitisnotnec-
essary tobeimmunized before going intoaninfected area; thatthecountries didnotcare
ifyouwere subjected tothedisease when there. Itistheother countries thatworried
when youre-entered them onyour way home. Iwasadvised thatbefore making aworld
tripthatoneshould beimmunized forsmallpox, cholera, yellow fever,tetanus, typhoid,
polio, andhepatitis. Then onemonth before entering amalaria-infested area Iwastold
tostart taking medication andcontinue taking itaslong asthere wasachance ofbeing
bitten by the malaria-carrying mosquito.
TheWorldHealth Organization, Geneva, istheresponsible body fortheInternation-
alSanitary Regulations. Itisclear inArticle 83,forallthose countries thataccept theIn-
ternational Sanitary Regulations, that“objectors tovaccination canrefuse theoperationswithout being refused admission intothose countries which have accepted theInterna-
tional Sanitary Regulations.”
Ifyouhave traveled into Asia, Africa, America, other than from theUnited States
andCanada, andwish toenter theUnited Kingdom, anofficial vaccination certificate
isnecessary.Inalmost allcountries, however,youcangetinwithout shots ofanykind.
Itiswhen youre-enter other countries from aninfected area thattrouble may begiven
you. Paul-Emile Chevrefils, M.D., founder president ofLaLigue Pour LeVaccine Libre
states thathetravels without theyellow certificate, using only Article 83.Hestates that,
“This international by-law gives anyone theright togoaround theworld byusing the
medical surveillance for 15 days, not to be isolated but to go fr eely.”
After informing hisreaders that“there isnogood evidence thatcholera immuniza-
tions areanygood...”Fredrick J.Stare, M.D. (Arkansas Gazette,November 16,1970)
urgesustobeshot anyway,andthen gives usaformula foreating thatwillsupposedly
prevent cholera. Dowhat hesays andyouprobably willdevelop cholera. Dotheexact
opposite ofhisadvice which follows andyouwill probably have more energy,enjoy
yourself more and not be troubled whatsoever with “vacation diarrhea.”
Stare, according tothedictates oftheinfection myth, gives usthisadvice: Stick to
bottled mineral water,hotteaorcoffee,orbottled beer,eatthemeat, potatoes, rice, or
other well-cooked foods, canned vegetables, bread, butter,andjam; andshun thefruits
andvegetables unless youcanreadily peel them yourself. Washyour hands well before
you eat.”
This nonsensical plan ofeating supposedly prevents thedevelopment ofcholera by
killing thevibrio with heat orchemical processes before introducing itinto thebody
viafood andwater.Werethevibrio thecause ofcholera hisreasoning would stillbe
specious. Vibrio cholerae areaerobic bacteria, meaning thatairisnecessary fortheir
growth. There isnotanexcess ofairinthegastrointestinal system. They arealso killed
byacidity.Iffood andwater,contaminated byvibrio cholera aretaken, theacid ofany
good stomach willsoon destroy them. Kendall A.Elson, M.D. states inCyclopedia of
Medicine,that, “The cholera vibrio escapes from thebody oftheinfected individual in
stools andvomitus, although ifthelatter isstrongly acid theorganisms areimmediately
killed.”
What people should betaught iscleanliness, andtoeatmoderately ofproperly-com-
bined foods sothatdigestion isnormal andthey need notfearthecholera vibrio,ifthey
stillbelieve theconcept ofdisease oftheshaman. Wemust caution ourreaders against
Stare’ s Middle Ages advice. The cholera vibrio does not cause cholera.
Even though hehastwice made thestatement thatcholera immunizations donotpro-
tectonefrom cholera, Stare advises getting immunized anyway toavoid trouble atports
ofentry toother countries which have strict public health regulations. Hecondemns his
peers, who areM.D.s who give theshots when hesays, “Itisimportant tohave thiscer-
tificate inorder toavoid inconveniences intravel orthethreat ofserum hepatitis from a
dirty vaccinating needle.”
Toback uphisstatements about cholera vaccine, Stare quotes Dr.W.B.Greenough,
III,whom hesays “knows farmore about cholera than Iknow orever will know,”as
having written him thefollowing: “Many commercial vaccines donotprotect even in
populations from endemic areas (where cholera isalways present)...asameasure for
disease control immunization isineffective since thecarrier state isnotinterfered with
by the vaccine.”
What heissaying inplain English isthat ifthecholera vaccine protected, then
cholera would notbeendemic, andthose who were protected would notdevelop thedis-
ease even ifsupposed “carriers” arepresent. However,wearetaught thatthe“organisms
usually disappear from thestools ofthecholera patient within fivetoseven days ofthe
onset ofinfection....”andthecarrier state isnotsupposed tobeasignificant method of
transmission ofthedisease. Cecil andLoeb’ stextbook ofmedicine states “there areno
known instances of chronic carriers among human beings.”Many Hygienists have traveled totheMiddle andFarEast andinto Africa, eating
plenty offresh fruits andvegetables, without developing anytrouble, whereas often
those who hadalltheshots andwho drank wine instead ofwater andwho didn’ tdare
taste afresh fruit orvegetable came down with


itis.
Inasyndicated newspaper article published October 24,1962, Walter C.Alvarez,
M.D. declared that chronic ulcerative colitis is“unfortunately...adisease which we
physicians donotunderstand well. Wedon’tknow forsure what causes it.”Heexplains
thatnogerm orvirus hasbeen found thatcanbeblamed ascausing theoften severe di-
arrhea andsays thatsome cases seem certain tostart with anervous cause, such asan
unhappy marriage. Headds thatsome physicians aresure thatthedisease begins andis
kept going by“anallergicsensitiveness tosome food orfoods.” Then hesays: “Howev-
er it starts, it often ends with a bad ulceration of the inner lining of the lar ge bowel.”
The patient develops fever,there isdiarrhea with blood andpusinthefeces, and,
eventually,thecolon shrinks andbecomes deformed andshortened. Inulcerative colitis,
constipation frequently alternates with diarrhea. This condition may evolve after yearsofsuffering with chronic colitis oritmay evolve immediately after asevere acute in-
flammation of the colon.
Ineither case, itiscorrect tosaythatwhen colitis haspassed through thesuccessive
stages ofirritation, inflammation, ulceration andinduration, itisready fortheevolution
ofcancer,which needs buttheaddition ofacontinuous bath ofdecomposition from ex-
cess andunsuitable food. Itisessential tounderstand thatallchronic forms ofinflam-
mation begin with irritation, followed byinflammation andulceration. Ifthelocation
favors stasis—stoppage oftheblood flow—induration andcancer follow.Initsorigin,
irritation isabsolutely innocent ofalltaint ofmalignancy,hence there isnoreason why
it cannot be remedied.
When ulcerative colitis isestablished, cancer isnotfaraway.Indeed, theobjective
symptoms ofcancer andulcer arefarfrom pathognomonic—that is,undeniably proving
thepresence ofeither.Butthere seems tobenoreason todoubt thateating tothepoint
ofkeeping thecolon andrectum saturated with putrefaction istheoneandonly way to
complete theevolution ofcancer ofthebowel. The beginning ofthetrouble issimple
inflammation, which isabsolutely innocent ofalltaint ofmalignancy until thediseased
membrane ofthecolon orrectum hasbeen mascerated, sotospeak, inacontinuous bath
of decomposition.
The care ofchronic inflammation ofthecolon andrectum should besuccessful at
anystage before thebeginning ofmalignancy.After themalignant stage isreached, hope
flies outthewindow.This istosay,when colon disease hasevolved through irritation,
inflammation, ulceration andinduration tocancer,anyremaining possibility ofrecovery
iswrecked bymethods ofdiagnosis andtreatment thatsetuppsychosis ormental de-
pression asdeadly ascancer itself. Operation forcancer oftherectum orcolon, making
anartificial anus above thecancer,aquestionable palliation, creates ablind pouch outof
thecancerous portion ofthecolon orrectum, thus producing aminiature gehenna within
the patient’ s body.
Alvarez says: “Inafewcases, ifnomedical treatment helps, asthelastresort the
colon canberemoved surgically.”Thedrug treatment hedescribes ispurely symptomat-
ic:barbituates toenable thepatient tosleep, copavin orcodeine to“quiet” thebowels
and“give rest,” extra fluids, and“some iron” forhisanemia. Herecommends antibiotics
andcortisone-like drugs forother symptoms. One getstheidea that“treat thesymptoms
as they arise” is still good medicine.
Reverting tothearticle byAlvarez, healsosays: “...thepatient should bekept inbed
awhile, onaliberal diet, andonetasty enough sothathewilleatit,andnotleave itonhis
plate. He must have enough food and vitamins so that he can keep up his nourishment.”
This isaslightly different way ofexpressing it,butwhat hesays isonly arestatement
oftheoldadvice thatthepatient must “eat plenty ofnourishing food tokeep uphis
strength.” Eating prevents thebowel from healing andkeeps alive thedisease process. If
thefastwere instituted attheoutset ofthediarrhea, theformation oftheulceration could
perhaps be avoided.
The remainder oftheadvice astotreatment which isgiven byAlvarez may prove
enlightening. Hesays: “He willprobably need barbituates sothathecansleep atnight,
andheshould have copavin, orcodeine, toquiet hisbowels andgive himrest. Hemay
need extra fluids, andhemay need some iron forhisanemia. One authority onthisdis-
ease, Dr.J.A.BargenoftheScott &White Clinic ofTemple, Texas, gives anantibiotic,
Azulfidine, which helps insome cases. Dr.Kirsner,oftheUniversity ofChicago, Dr.In-
gelfinger,ofBoston, andother authorities getresults insome cases bygiving cortisone-
likedrugs forawhile. Inafewcases, ifnomedical treatment helps, asalastresort the
colon can be removed sur gically.”
Apparently from this, theauthorities arefloundering about, trying firstonething and
then another,hoping thatsomething may prove tobeofvalue. Butwithout aknowledge
ofcause, there isnothing constructive thatthey cando.Toremove thecolon asthelastresort certainly does notremove thecause ofthesuffering. Itseems tobeanopen con-
fession of failure.
Itisessential tounderstand thatirritation isabsolutely innocent ofthetaint ofma-
lignancy,hence there isnoreason why itshould notberemediable. Malignancy isthe
ending, notthebeginning ofthepathological process. Those who carry outtheinstruc-
tions given for mucous colitis will not evolve ulcerative colitis.
Reprinted fr om Fasting Can Save Y our Life
Article #2: Chronic Gastritis by Dr. Herbert M. Shelton
Theoldterm, catarrh, hasfallen intodisuse. Wenolonger hear ofcatarrh ofthenose,
butrhinitis, notofcatarrh ofthewomb, butofmetritis, etc.Inlikemanner,theoldterms,
dyspepsia, andcatarrh ofthestomach have been supplanted bytheterm chronic gastritis,
meaning chronic inflammation ofthestomach. One may have acute inflammation ofthe
nose, asinwhat weused tocallnasal catarrh. Inlikemanner,inflammation ofthelining
membrane ofthestomach may beeither acute orchronic. Chronic (from chronos —time)
isaterm applied tolingering diseases. Thesymptoms ofchronic diseases arecommonly
not as severe as are the symptoms of acute disease.
There aremany andvarying degrees ofchronic gastritis from thatwhich passes al-
most unnoticed, andmanifest only byacoated tongue, badbreath andaslight uneasi-
ness following meals, tothecase oftheman who spends much ofhistime searching for
adrug which willrelieve orafood thatwillagree. Customary habits ofeating entail so
much wear andtearupon thestomach thatthere arebutcomparatively fewpeople who
do not suf fer with more or less indigestion with the resultant irritation of this organ.
The almost universal practice ofovereating, ofeating atallhours ofthedayand
night, ofeating improper food, andofeating wrongly-combined foods, coupled with the
practice oftaking drugs to“relieve” theconsequent discomfort anddistress, isthechief,
though nottheonly cause ofchronic indigestion andchronic gastritis. Thehuman stom-
ach, especially inthiscountry,isalmost always overburdened byovereating andbyeat-
ing in such a manner and under such conditions that digestion is retarded.
Toofrequent eating isasgreat asource ofgastric irritation asthehabit ofoverfilling
thestomach ateach meal. There may beoccasional exceptions (although thismay well
bedoubted), buteating three times adayistoooften. This isespecially truewhen each
meal isabanquet. Most men andwomen caneatabreakfast offruit, alight lunch and
aheavy evening meal, butwhen they eatahearty,breakfast ofbacon andeggs, toast,
cereal andmilk, fruit andother foods, abigmeal atnoon andanother bigmeal inthe
evening, they aresure toovereat. Such eating does notpermit thestomach sufficient rest
from one meal to the next.
While, perhaps overeating andeating food combinations thatimpede normal diges-
tionmay beregarded asthechief causes ofchronic irritation ofthestomach, thehabits
ofeating inahurry,failure


They also search forshelter,asense ofbelonging
inasafe, secure andtrusted territory,andasense ofpurpose. Yettheonemost important
need they have isforlove.People must have love, touch andcontact with others. Let’s
not underestimate this for a moment.
Ifyoutravel toanother country you’re likely tonotice thatAmericans (especially
those who liveinthecities) seem tobe,forsome reason, lesstactile andmore concerned
with privacy andspace than people ofmany other countries. This may sound likeagen-
eralization, butinthelastdecade here, there hasbeen increased awareness oftheneed
to“reach out,” asevidenced byanupsur gein“encounter groups” andallsorts of“ther-
apies” encouraging people to hug one another and express more of their feelings.
Isitpossible thatsome people’ sisolationist tendencies stem from their unnatural
birth experiences? Ever since doctors andhospitals took over,childbirth hasbecome less
andlessnatural. Thetraditional medical birthing ritual routinely separates newborn in-
fants from their mothers andplaces them alone incribs inthenursery,andonemight
askwhat emotional price these children have paid. Didthey “adapt” and, rather than
become bonded intheir first intimate relationship with another human being, adjust to
their aloneness bybecoming “more independent”? One canonly wonder.Inthissociety,
families are also separated more often as people become increasingly mobile.
It’snotdifficult toseethatmany people make upforthatrestless, empty space inside
byeating.Why isn’titobvious thatwewon’ tfind love andaffection inadouble ba-
nana split? Theconscious mind may bereaching forabagofchips, butthesubconscious
mind isn’tfooled.The person isnocloser tohisrealdesires, andthefrustrations left
behind because ofunfulfillment aremerely buried deeper,tobereckoned with atsome
later date.
Sound familiar? Just aswepalliate symptoms ofdetoxification through drugging,
sotoodoweresort tofood forpalliation ofsymptoms such asinertia, boredom, rest-
lessness, thus leaving themental toxins inside instead ofdealing with ourtruefeelings.
Some people have difficulty admitting their truefeelings tothemselves. They may not
seethatit’slove andcontact they’re after,deep down, butthesubconscious knows,even
ifthey don’tseeitintheir conscious minds. Thegames people play with themselves far
outnumber thegames they play with others. They must firstfoolthemselves before fool-
ing others.
Some ofus“cheat” when “noone’slooking” (including ourselves,presumably) and
eatsomething we’ve been trying toavoid. Trying tofool ourselves! Wetrytoconvince
ourselves each time thatit“doesn’ tmatter” orthat“next time itwill bedifferent.” As
long asourintentions aregood, weareoffthehook temporarily.Buttruth istruth,
whether welikeitornot.Wemust seeourselves aswereally are,notasweshould be.
Again, oursubconscious mind knows what isreally going on.Ifwechoose toletour
conscious minds rule the subconscious, we will remain captives of our lower selves.
“Stuck here trying tofigure outtheprice ofhaving togothrough allthese things
twice...”
—Bob Dylan
90.4. Practical Aspects Involved In Making A Lifestyle Change—Part II
90.4.1 Rule #1: See the truth
90.4.2 Rule #2: Live by the truth90.4.3 Rule #3: V isualize the positive
90.4.4 Rule #4: Eat the optimum diet and live according to your natural mandate
90.4.5 Rule #5: Remember the Simple Joys of Life
90.4.6 Rule #6: Give of Y ourself
90.4.8 Rule #7—Relax
90.4.9 Rule #8—T ake your time
90.4.1 Rule #1: See the truth
Thetruth isallaround you, freeforthetaking. Open your eyes andyouwillseethat
people aredestroyed intheir prime bywrongful living habits. The more they indulge
and consume, the more vital ener gy is lost and dissipated.
90.4.2 Rule #2: Live by the truth
How many times have weheard theoldsaying “actions speak louder than words?”
Orthought onething anddone another? Once weknow thetruth, we’re only halfway
home. Wemust teach oursometimes reluctant ego(our smaller self) thetrue meaning
offreedom, thatofbeing asstrong asourdreams, thatofreally being themost evolved,
radiant soul possible. Why settle for second best?
Why,indeed? Forthatiswhat many people, possessing fullfreewillandfreedom of
choice, end up doing.
Thesplit second between desire andfulfillment ofthedesire isvery crucial. Thetwo
canblend together intoonebefore youknow it.This iswhy it’sbeen said thatthebest
way todeal with temptation istocastitoutbefore even beginning tothink about it,be-
cause once yougive athought “anaudience” byletting itassert itself, you’ve given your
emotional selfthego-ahead. You’ll need awillofiron now,forthisiswhere some peo-
plegive in,sometimes outofsheer frustration orirritation (and usually accompanied by
some excuse to their higher selves).
When people have jaded taste buds, itbecomes tricky toseethefine linebetween
stimulation andenervation infoods. Some ofthem aresoused toaltering their moods
that they may not remember what a “normal” mood is like, what it’ s like to be center ed.
Itallsounds sological, sowhy arewetempted? Isitbecause we’re notreally sure
whether weshould eatsomething? No,itisbecause wearesure deep down that we
shouldn’ t, but we are still ar guing with our physical self.
Themental selfandthesubconscious selfhave already accepted thetruth. Why do
wesometimes refuse tolisten toourinner voices? Only weourselves know theanswer
tothisquestion. Weknow how farwewill gotofollow truth. Either wewill compro-
mise andbend ourprinciples (knowing fullwell thatnature does notbend hers) orwe’ll
choose freedom. W e all choose our level of awareness and level of being.
Knowledge comes tothose who should have it,those thatseek it,those thatsee.
Some people putasmuch energyintonotchanging bynotdoing ityet,doing ithalfway
orthinking ofchanging, asthey could justaseasily putintochanging, andgetting itover
with!
Iremember aChinese expression saying “much noise onthestairway,butnoone
comes through thedoor.”Somewhere between thedreamers andthecynics aretheactu-
al doers. There is a quotation in Composition of Foods that says:
“Nothing intheworld cantake theplace ofpersistence. Talent willnot:nothing
ismore common than unsuccessful men with talent. Genius willnot:unrewarded
genius isalmost aproverb. Education alone willnot;theworld isfullofeducated
derelicts. Persistence and determination alone are omnipotent.”
Thetruth may notseem easy atfirst glance, butitissimple. Change iseasy when
youwant it.Youhave tolove yourself enough tochange. (Nooneelsewilldoitforyou).90.4.2.1 Self-respect...self-esteem...self-love
Self-discipline isapositive force. Discipline does notdiminish life—it increases it.
When wedecide tobecome truetoourbiological heritage, wearebacked upbyallthe
forces ofnature andbylifeitself. Welearn how tochannel ourenergyflow andconserve
our vital ener gy.
Those who areundisciplined waste their vital lifeforce andspread themselves too
thin. They drain their energy,making lifeharder forthemselves. Life canbeeasier and
the choice is ours.
“He who has a firm will molds the world to himself...”
—Goethe
“People do not lack strength, they lack will...”
—Victor Hugo
Some saythat5%ofthepeople intheworld think forthemselves andtheother 95%
don’t.
When yougetridofabadhabit, feelglad. Ifyoukick thedrinking habit, don’tthink
“now Ican’tdrink anymore.” Think “now Idon’thave todrink,” or“now Iamafree
person.”(Now Iamsaving money,now Iamsaving energy,etc.). Truefreedom isfree-
dom fromneed.Thelessyouneed, themore freeyouare.Youaren’ tdenying yourself
anything. Youaregiving yourself thegreatest giftofall:lifeandfreedom. Youhave cho-
sen enlightenment.
“When you can control your tastes and appetites, you will be master of your self.”
“You will be a soul in a body, not just a body with a soul.”
—Stanley Bass
Poets, philosophers and


 Laundry
Usethewashing machine forfullloads only.Each load requir esasmuch as35gal-
lons ofwater —(some older machines actually useasmuch as59gallons).Tryhaul-
ingthatfrom awell. Ifyoumust wash only afewpieces, doitbyhand. Ifyoureplace
your machine, besure tobuyonewith adjustable water levels. Ifyouhave asmall fami-
ly,consider aEuropean-style, front-loading machine, which uses farlesswater than top
loaders. Ifyouliveinacity,washing clothes, cars, etc., canbedone onweek-days since
theheaviest demand onthewater system tends tobeonweekends. Check forleaks. In
many older homes, thewasher isn’tlocated inthemost convenient spot, which means
that leaks can go undetected for weeks. Use cold water when possible.100.2.10 Around the house
Turndown thehotwater thermostat. High settings canwaste water because youturn
onmore cold water atthefaucet tomixwith thehot.Check your buyer ’sguide orask
thestore where youbought theappliance ifyoudon’tunderstand therange ofsettings
on the dial. (If you don’ t know where the thermostat is, find out before an emergency.)
Evaluate your inside plant-watering schedule—check before watering—many plants
die from overwatering as well as underwatering.
Insulate hotwater pipes. The lesstime ittakes forhotwater toreach thetap,the
more water yousave. Check forsystem leaks. Turnoffallfaucets, then check your water
meter. If it continues to run, you’ve got a leak.
Even ifyoudon’tliveinanarea thatisprone todrought, itwould bewell toadopt as
many water -saving habits aspossible, because water iswasted needlessly,andisbeing
used faster than nature canreplace itinmany places. Aswesaid, children canbeencour-
aged todevelop aconscious attitude toward natural resources from thevery beginning
sothattheir conscientious habits become second nature tothem—this isalways easier
than making thechange later oninlife.Thenext time youandyour children brush your
teeth, imagine thatyouliveinacountry where youmust gotoadistant well andcarry
your water home. How much water would youuseinadayforallyour needs? Could
youimagine carrying thatextra gallon ortwothateach ofyour family members letsrun
down thesink while brushing their teeth? Itwould then become apparent how wasteful
thisreally is.Norcould youafford tocarry theextra fewgallons thatrundown thedrain
each time yourinse your hands, aglass, orsomething toeat.These alladdup—if you’re
fond ofmental exercise, youmay want tocalculate your average daily household water
use in gallons and multiply by 365 for a year ’s use. Y ou’ll be amazed.
100.2.11 Odds and Ends
Usedishwashing deter gent sparingly.I’velived formonths inareas where ourdish-
washing consisted ofrinsing dishes instreams without even using soap atall,andthe
only available water was, ofcourse, cold water.Since dishes were rinsed right after eat-
ing,there wascertainly norealfood decomposition yet,andweallremained ashealthy
asever.Most people seem tothink they need “lotsofsuds”,butsoap residue isun-
healthy—and more suds also mean more water forrinsing. Ifdishes have been sitting a
fewdays, soaking them firstwillhelp, andapadthatis“scratchy” butmade nottoharm
dishes (such asthose sold forTeflon surfaces) canbeused togetthem clean with very
little soap.
Ifchildren want toplay inthesprinkler inthehotsummer,putitsomewhere where
thewater canserve atriple purpose: water thegrass, entertain thekids, andserve astheir
shower/ bath thatday.Many ofusintoday’ ssociety have become so“clean” conscious
thatweactually shower andbathe toooften forourrealneeds, especially ifwe“scrub
daily with soap”. This destroys theskin’ snatural oilsandprotective bacteria—while
many people believe thattheir “cleanliness willprotect them from germs/ illness”, itis
more theopposite thatistrue: they’ll behardier ifthey don’tattempt to“sterilize” their
bodies. Forfreshness sake, wemay take aquick shower/ rinse with aloofa sponge or
washcloth. Aschildren, my2sisters andIoften took ourbaths allthree atthesame
time—another way to save water.
Ifeveryone were todevelop even theminimal suggestions given above forconserv-
ingwater,billions ofgallons ofwater would besaved constantly with very little effort,
i.e., just by cutting wasted water use alone. Imagine the following savings:
Gallons of Water Used Households that
changeGallons of water
saved
59-gal. washing machine to 35-gal. one 1,000 24,000 gal. each
time1,000,000 24,000,000 gal.
each time
Not running a gal. of water down the drain
while brushing teeth50,000,000
people50.000.000 gal.
daily
Fixing a drip that wastes 100 gal. daily 1.000,000 people 100,000,000 gal.
daily
Miscellaneous : 5 gal. of water saved daily by
any change made10,000,000
people50,000,000 gal.
daily
We can see how quickly this all adds up!
100.2.12 Soil Drainage
Many soils intheworld have only enough water reaching thedrainage layer tokeep
small streams flowing atintervals of6or8feet; therestofthegravel layer hasbe-
come infiltrated byclay,andthegravel hasbegun torisetoward thesurface. Wearein
theprocess oflosing thedrainage layer onaworldwide scale. The destruction ofthe
drainage layer hasbeen further intensified because some farmers have installed toxic
plastic drain pipes afewfeetbelow thesurface inorder toshort-cut thepercolating wa-
ter and thereby further dry up the drainage layer.
Over 25years ago, John Hamaker dug apond inEast Texas, andalong 250 cut
intothebase ofthehillside, there were only 2or3sand channels where thewater was
stillcoming down thehill—all theresthadbeen sealed upbyclay long ago. Thewater
simply penetrated the8”ofsandy loam, tothedense clay beneath itanddrifted down-
hill—an ideal set-up forsheet erosion ifanyone tried toplow theland. Topsoil there
eroded in heavy rains. There is a penalty for failure to maintain the drainage layer.
When lands begin tofalloffinyield, they usually cease tohave useful productivity
inafewdecades, andnoamount ofagricultural chemicals canbring thatproduction back
orkeep itfrom dropping toalower yield—at thispoint, theunused, finerock material
hasstopped coming upfrom thesubsoil because there isn’tanymore. During thefew
decades when thesoilcollapses inyield, thefinematerial isused upandthemajor part
ofthesurface area ofrock isgone, i.e.,theavailability ofelements hasallbutended.
This iswhy remineralization, asdiscussed later inthislesson, isneeded—not random
chemical “fertilizer” application, which iseither unbalanced and/orlacks elements need-
ed for proper growth of microor ganisms, and thus, plant life itself.
Allunder ground water eventually drains intoastream bed, orlake; itthen comes up
insprings atalower elevation orruns directly intotheocean. Thepoint isthattheca-
pacity ofthesubsoil drainage layer inanyarea hasbeen geared totheannual rainfall and
water penetration under natural conditions. When wealter theamount ofwater reaching
andbeing maintained inthedrainage layer,weareintrouble. Ifwedecrease theamount
ofwater bylosing ittosurface run-of f,wewilllosewater andtherefore sand andgravel
from thedrainage layer.This sand andgravel cannot bereplaced. Arid soils have very
little drainage layer left,simply because adrainage layer which isn’tkept fullofslowly-
flowing water willclog upwith fine, worn-out particles which willeventually displace
thedrainage sands andgravels andliftthem tothetopsoil. The seasalts carried inby
infrequent rains accumulate inthesoils forlack ofsufficient water toestablish drainage
systems andthereby flush thesalts back totheocean. When drylands areirrigated, they
tend tobecome water -logged forlack ofdrainage. Thesalts dissolve andareleftonthe
surface when surface moisture evaporates. Thebestuseofaridsoils istoputthem back
intograss, theway most ofthem were when theland wassettled. Withremineralization,
more andbetter grass canbegrown foranimals. Many remineralized aridandsemi-arid
lands could alsobeafforested with


cr et of artistic cr eation and consists of a
swallowing up of the individual by the Secr et Self, so that the artist becomes
an outlet for the manifestation of the beauty and variety and infinite
complexity of universal mind. No one truly does a thing well when they do it
with conscious intention. Effectiveness in action is always the r esult of
unthinking naturalness. W e do not come to skill in works thr ough objective
analysis of our action as separate fr om the action of others but thr ough a
complete identification of ourselves with the work to be done. SamuelTaylor Coleridge wr ote, “Fr om my very childhood, I have been accustomed
to abstract, and as it wer e, unr ealize whatever of mor e than common
interest my eyes dwelled on, and then by a sort of transfusion and
transmission of my consciousness to identify myself with an object.”
Participation in the life of another thr ough a mystic medium of common
consciousness is the essence of artistic cr eation. When we affect to do
something thr ough conscious intention and at the ur ging of the separate
and unique desir es of the ego, we ar e performing by the light of one candle
in an ar ena wher e thousands of kilowatts ar e available. W e cannot possibly
create a true and effective work thr ough the limited knowledge and tiny
scope of our conscious mind. All intentioned works of art ar e flat and
useless and depict only clichés and ar e not truly works of art at all but only
a kind of syncr etism of the elements of knowledge available to the ego. Such
effort in writing is journalism; in art, poster painting; in music, dollar
mongering; and those who perform thus, even though masquerading under
the mantle of artist, ar e actually destr oying themselves thr ough
knowledgeable corrupting of their talent.
Every one of us has a talent in some area of our nature, as big a talent as has
ever existed, and if this talent has not manifested it is because our egoistic
nature has dammed it up. No matter how long the dam has existed, no
matter how tightly controlled the egoistic nature, the dam can be broken and
the power can be let loose and we can realize the highest level of our talent
and live the life of the artist incarnate. T o turn the eye within and to release
the egoistic nature from selfish desire is the first thing to be done. Once the
whole nature is turned over to a power greater than it is, to be used for
whatever purpose, without aim or intention, then the power comes through,
then we begin to be transformed, performing naturally in all circumstances,
guided correctly in all actions.

Psychic Position
 There is tremendous joy in correct psychic positioning of the ego. There is a
feeling of usefulness that comes to us, a rooted certainty in our soul that we
are performing in the best manner possible. This is the feeling of “grace”
that comes to religious people. This is the time of creativity that comes to
artists. This is the period of great productivity that comes to businesspeople.
This is the time of superior skill that comes to athletes. Each serves,
performing under the impulsion of an intelligence and talent so vastly
superior to the surface mind that the relationship is accepted as a happy
child follows a loving parent. Of this time of attunement and consequent
creation, Friedrich Nietzsche wrote:

One can hardly reject completely the idea that one is the mere incarnation
or mouthpiece or medium of some almighty power. The notion of revelation
describes the condition quite simply; by which I mean that something
profoundly convulsive and disturbing suddenly becomes visible and audible
with indescribable definiteness and exactness. One hears — one does not
seek; one takes — one does not ask who gives: A thought flashes out like
lightning, inevitably without hesitation — I have never had any choice
about it. Everything occurs quite without volition, as if in an eruption of
freedom, independence, power and divinity.

It takes courage to push of f into the unknown realms of the subconscious. It
takes daring and boldness to abandon the little ship of egoistic self and
swim to that uncharted island of the Secret Self that lies beyond the
horizon. Many people cling to their egoistic natures as if they might be
saved by them instead of inevitably abandoned. Pain and frustration and
ineffectuality are the only rewards that come to those who follow their ego,
and yet they often cling to their false idol through thick and thin, much as a
drowning person grasps at a straw. Often they have so educated themselves
to the existence of the phantom they worship that even when they see they
are deluded, they cannot bear to part with their ghost. But part they must,
push of f into the uncharted regions of the subconscious they must, for
finally their ego-self abandons them altogether, breaks down and
disintegrates with the disintegration of the body. In the end they realize thatthey must throw themselves upon the mercy and grace of something infinite
and eternal, which caused them to be born in the first place and now causes
them to die.

No Daring Is Fatal

Accident, perversion, illness, and ineptitude are the lot of the apprehensive.
The prize is always to the bold, and the courageous own the universe. But
despite these obvious facts, the majority of people cower in caves and
refuse to abandon the flimsiest security and strike out in quest of the great
and the good. If you have the courage to take a chance, you will not be
abandoned by fate. The universe works on the side of those who aspire. It
gives wings to birds and fins to fish and touches the toes of the tightrope
walker with magic. “No daring is fatal,” wrote the French Surrealist writer
René Crevel. The Secret Self has a cherished place for its torchbearers.
Along the tenuous lines of evolution the bold and the brave lead a mighty
advance. An irresistible force proceeds out of those who have courage and
tenacity in their hearts; they cannot be stopped because they are being used
by an infinite and omnipotent power. But those who pull the shells of their
egos about them and refuse either to dare or to aspire are by this
psychological act squeezing the juices of life from their bodies and their
souls; they must inevitably disintegrate because they have refused to grow.
To let go of ego and to center oneself in the consciousness of universal
mind is the greatest adventure possible because it means casting of f from
safe shores and voyaging beyond visible horizons. Y et once this initial step
is made, once we cease responding to the material world, once we turn our
minds and bodies and hearts over to the Secret Self, we are astounded at
once by our inner joy and serenity. Only the surface self can know fear, and
once it has been subordinated, so is fear subordinated. The ego has
something to lose only because it sees itself as separate. Once this idea of
separateness has given over to a basic perception of unity, we no longer
know fear because we have nothing to lose. A sense of being a part of allthings and a part of all life is a psychic condition that produces the most
indescribable satisfaction. It is the ecstasy reported by mystics, the sense of
creativity reported by artists, the religious revelation reported by the saints.
It is denied no one, is possible to all. Once it comes to us, it provides a
springboard for the development of a talent by which we are able to express
the infinite nature of the Divine.

Metaphysical Adventur e

Religious revelation is exactly the same thing as creative activity. They are
both metaphysical adventures. They involve the acquisition of a total
instead of a partial view of the universe. They are out of time and space and
individuality and are centered in eternal terms and whole significances.
Talent develops in us when our spiritual awakening has begun because
talent is inherent in each of us, and the purpose of life is that we be creative.
When the spiritual awakening is true, so will the talent be true, and not
compulsive or obsessional, allowing us to perform our work out of sheer
joy, dropping our fruits like a ripe tree. It then becomes possible for us to
obey our instincts and intuitions and not to be inhibited in our actions by
what others expect of us. W e get near the heart of truth because we see the
sham and hypocrisy that are bound to partiality. We subordinate this
partiality completely in all our actions and thought, and the talent that is
visited upon us is the talent of something beyond us.
Art speaks to us in symbols of the universality of our true being. By it we
perceive a portion of that ecstasy and unity from which we have sprung. By
it we are able to achieve an inkling of the great destiny that awaits
humanity. Someday we will become thoroughly awakened spiritually and
consequently completely religious, not just believers as a few people are
now, but knowers, causers, prime movers, thoroughly enlightened, gods in
fact, even as now in potential. The attitude that results from the discovery of
this inherent talent is not one of intentioned action or thought, but one that
looks for discovery. The creative writer does not take up pen with an idea of“making”


 four-minu te mile was because the four-minute time
was not an obstacle to him—it was a springboard. Before he broke through
it, no one else had done so. After he broke through it, one after another did
so as well. Where were they all that time? Bannister ’s position about that
four-minute time limit was different. To him it became an invigorator, a
motivator, the lure, the prod, the lever. He made it serve him. What thrilled
us all was the stature of the man. His accomplishment was only the
expression of that stature. Prese nce is stature. It’s a way of holding oneself.
Bannister had it made; it was only a matter of when.
In the great restaurant in the town where I grew up, the owner always
came around to greet us and sincerely made sure that everything was being
handled to our satisfaction; sooner or later the chef himself also came out, if
only for a moment. The chef would be carrying a huge tray with a gorgeous
roast turkey, or a brace of ducks, or a giant salmon surrounded by dots of
mayonnaise. We all got to at least say hello and share in being a part of this
delightful dining experience. The chef got a chance to get some energyfeedback, and the whole encou nter was always a highlight. Doesn’ t that
kind of experience make us feel like honored guests instead of just
customers whos e money the owner is after? It creates a whole different
ambience.
Success, therefore, is only success when it is shared. The restaurant
owner shares the joy and the delight of his success. The chef comes out and
displays the joy and delight of his creation, which is obviously for the
customers’  joy and delight as well. The whole place abounds in goodwill.
Everyone has it made in this experience. What’ s crucial is that the
customers also have it made  in experiencing the owner and chef’s
enterprise. Pleas ing people is a matter of knowing genuinely what they
enjoy.
There was this terrific little Chinese restaurant in San Francisco that
everyone loved.  The food was fantastic. The service was terrific. The place
was jammed. This restaurant was super popular, yet it was rather homely.
There was no partition to the kitchen, and the tables were plain. The man
who ran it, I think his name was something like Crazy Charlie, told his
customers where to sit, what they were going to have for dinner, what was
good and not good. He was going to please his customers no matter what
they said. He was surly, rude, short, unattractive, and everyone adored him.
His commitment to the excellence of the food was what drew people,
along with the humor of his gruff style. What could have been a turnof f
became a turn-on with him. What could have been repellent became
attractive. He was good at what he did and he knew it. He cooked the best
Chinese food anyone had ever tasted. Plus, he did it in a hurry; there was no
waiting there.
At this point a lot of opportunistic entrepreneurs would have started
raising prices, but not Crazy Charlie. Part of his being perfect at what he did
included not only serving terrific food, but making it available at a
reasonable price as well. If someone tried to order what he didn’ t
recommend, he would order the person out to one of those expe nsive, fancy
places with awful food. If someone got on his bad side, they didn’ t get in
again. It was obvious he didn’ t need their business, as people lined up to get
in his restaurant. He was comp letely interested in training people to know
what was excellent and what was not. His purpose and his joy were to share
the expe rience of that excellence with everyone. Otherwise, there would
have been no purpose in his having his restaurant.Crazy Charlie was not worried or anxious about anything. He could make
a success of it anywhere, and he knew it. The honesty of his commitment,
purpose, and means of achieving his goal meant that he was highly
respected. We honor that whic h is genuine. We give lip service, but we
don’t really respect that which is fake. Fame follows excellence
automatically. Among Chinese-food lovers and aficionados, Crazy Charlie
was a celebrity. His fame spread of its own accord.
I was in a little one-horse town in southern Arizona. By one-horse, I
mean it had two restaurants, one motel, two gas stations, and not much else.
The population was 600, and no one had ever heard of it. In wandering
through the little shops, I found  an interesting-looking one that dealt with
saddlery, belts, and buckles. I just got the feeling that some kind of a master
craftsman was there even though the place was messy. Sure enough, it
turned out that he was the one who made silver belt buckles for John Wayne
at $6,000 apiece. He had orders from all the famous people in the world. A
nowhere person  in a nowhere town, and his fame spread so that he had a
long waiting list.
I knew a barbers hop in New York where one had to be recomme nded and
introduced by a friend to get an appointment. Everythin g was by
appointment only. The barber ’s whole business was closed but to the elite—
he had a waiting list like an exclusive club. People practically had to wait
for one of his customers to die before they could start getting their hair cut
there. He charged plenty, and at four customers an hour he was making
more money than most professionals.
For one thing, he cared about people’ s time. Successful businessmen
loved him. If someone had a 3:00 haircut appointment, he sat in the chair at
exactly 3:00. At exactly 3:15 he was finished. It was a guaranteed 15-
minute haircut, and there was never a wait. This barber treated every
customer as though they were very important. If someone even mentioned,
“Where’ s the last issue of Esquir e magazine?” the next time that person
went there they would find Esquir e magazin es. He was instantly responsive.
He remembered names and everything about his customers. He was
solicitous and non-imposing, but obviously coming from having made it.
He was not arrogant about it as some successful people were.  He did not
have the artificiality of prideful ness. No, it was rock-solid self-esteem that
came from knowing he was good at what he did.When someone is good at what they do, they become the true people
pleaser. We are all extremely  pleased with excellence, with a great
performance. What pleases us about a great performer is the heart involved.
It is the heart of the champion. We applaud their creativity. We congratulate
their enterprise.  We praise their commitment to excellence. We commend
the way they hold themselves in front of us, as well as the way they hold
themselves to themselves. What makes Pavarotti great is not just his voice,
as there are a lot of magnificent Italian tenors in the world. He has the true
humility of the great. Genuine people pleasing is not catering; it’s
manifesting excellence.
The whole world applauds excellence. It doesn’ t matter whether someone
is a waiter, a movie star, a mother, the best cook in the neighborhood, or the
fastest gun in the West. Their fame will spread. They won’ t have to do
anything about it. They won’ t have to seek interviews, or pay publicity
experts, or fawn over gossip columnists. They won’ t have to sell out
anything to anyone because they’re not buyable. Integrity and the power
that comes out of it means they can’t be bought. It means they’ re not going
to veer from the principles involved for the sake of expediency.
Selling out to expediency makes  people weak. In doing it, they lose their
power. We see the careers that have gone down the tubes because people
did just that. They had real success in their hands; however, they made the
mistake of selling it out for expediency and became some of the “has-
beens” of history.
OceanofPDF.comBLOWING IT
Like any enterprise, success comes from not only knowing what to do,
but knowing what not to do. Understanding what not to do comes out of
understanding the principles of what to do. Really blowing it is one
example of an opportunity out of which we can make lemonade out of
lemons. The purpose is to analyze a mistake in such a way that it serves us,
so we can come out the better for it. It is also important that we resolve all
regret and bitterness and find a silver lining in the cloud. Let’s again return
to the restaurant business for an example.
One of the most easily observable instances of blowing it is when a
successful restau rant decides it’s going to expand. To tell the truth, I know
very few restaurants that remain successful once they make this decision.
The same thing happens with many businesses because they’re not
conscious of what the quality is that’ s bringing about success.
Luigi’ s Spaghetti Station is jammed. There are oilcloth tablecloths. It’s in
a lousy part of town, yet it’s going great guns. So Luigi decides that what he


	health.	On	the	strength	of	their	own	opinions	they	insisted	that

she	was	syphilitic	and	would	not	be	able	to	give	birth	to	another	normal	baby.

To	prove	that	the	accusations	of	the	doctors	were	unjustified	she	had	the

following	photograph	taken	after	the	birth	of	her	next	child,	Frederick	John,	who

was	10	weeks	old	at	the	time	his	was	taken.	It	is	apparent	that	the	child	is	well

and	healthy—and	unvaccinated.	The	fathers	(in	England)	who	refused	to	have

their	children	serve	prison	terms	under	compulsory	vaccination	but	many	of

them	accepted	this	punishment	in	order	to	save	their	children	from	the	deadly

effects	of	vaccination.

BLINDNESS	FROM	VACCINATION
	"Horace	Capewell	of	5	Court	St.,	Southbridge,	England,	was	a	fine	healthy	baby

with	beautiful	eyes.	He	was	vaccinated	when	five	weeks	old.	Nine	days	later	his

body	was	a	mass	of	sores.	His	eyes	became	affected	and	at	the	age	of	five

months	he	was	totally	blind	Many	doctors	at	Birmingham	had	the	case	under

treatment	but	nothing	could	restore	his	sight	This	was	taken	many	years	later	at

the	age	of	20	years.

Photostat	of	death	certificate	of	victim	of	vaccination.

There	is	no	doctor	or	test	that	can	predict	whether	or	not	vaccination	will	bring

death,	disability	or	the	potentialities	of	future	disease.	Is	the	risk	worth	the

dubious	promise	of	immunity?

INFLAMMATION	OF	THE	BRAIN	FROM	VACCINATION
	These	beautiful,	healthy	twins,	Peter	and	Portia	Furness,	aged	4½	years	died	two

weeks	after	being	vaccinated	with	certified	government	vaccine	The	deaths	took

place	May,	1931	at	South	Wigston,	near	Leicester,	England.	This	is	one	of	the

few	cases	in	which	the	doctors	admitted	the	real	cause	of	death	on	the	death

certificate	as	being	post	vaccinal	encephalitis.

VACCINATION	TRAGEDY
	Margaret	Ann,	the	only	daughter	of	Mr.	and	Mrs.	Donald	W.	Gooding,	of

Wolsey,	Essex,	England,	was	pronounced	a	perfect	baby	by	the	doctor	when	she

was	born.	This	beautiful	and	healthy	infant	was	vaccinated	at	the	age	of	4

months.	The	first	two	injections	didn’t	take	so	a	third	vaccination	was	given,

after	which	inflammation	of	the	brain	developed	within	5	days.	She	was	taken	to

the	hospital	where	she	remained	for	many	weeks.	At	the	age	of	13	months	she

was	blind	and	could	not	learn	to	walk.	She	also	developed	digestive	disturbances

and	convulsions.
This	tragic	case	was	brought	to	the	attention	of	the	House	of	Commons	in	the

hope	that	an	investigation	would	be	made	of	the	hazards	of	vaccination	and

others	would	be	warned	of	the	danger.	Mr.	Bevan	was	shown	the	possibility	of

other	similar	results	if	the	same	practice	was	continued	and	he	was	asked	if	he

would	make	the	result	of	his	inquiry	fully	available	to	the	House	of	Commons

and	the	public.

If	he	ever	made	an	honest	investigation	it	would	result	in	an	unqualified

condemnation	of	vaccination.	This	he	did	not	do	so	far	as	I	have	been	able	to

find	out.

BLINDNESS	FROM	VACCINATION
	This	child	was	a	healthy,	normal	child	at	birth.	When	she	was	a	year	and	a	half

old	she	was	vaccinated,	after	which	her	eyes	began	to	exude	matter	and	within	a

week	they	closed	and	she	has	been	blind	ever	since.	Dr.	Blasson,	Dr.	Kynaston

and	the	famous	specialist,	Dr.	Bell	Taylor,	all	examined	the	child	and

acknowledged	that	the	blindness	was	due	to	vaccination.

Because	the	father	defied	the	vaccination	law	and	refused	to	have	his	other	child

vaccinated	he	was	to	be	prosecuted.	He	carried	his	blind	child	into	the	court

room	and	showed	her	eyes	and	her	arm	which	was	enlarged,	deformed	and	sore
	from	the	shoulder	to	the	finger	tips.	The	evidence	and	the	public	sentiment

against	the	vaccination	law	influenced	the	magistrates	to	exempt	the	father	from

having	his	other	child	vaccinated.

INFANTILE	PARALYSIS	FROM	VACCINATION

John	James	MacDonald	was	well	and	normal	when	vaccinated.	After	a	time	his

vaccinated	arm	withered	and	drew	up	until	it	was	useless.	Then	his	right	leg

became	emaciated	and	so	drawn	up	that	he	could	no	longer	walk.	The

vaccination	refused	to	heal	and	in	addition	to	that,	a	festering	sore	developed	on

his	foot.

WRITER	PARALYZED	BY	VACCINATION
	Job	West	of	Bradford-On-Avon	was	vaccinated	as	a	boy	and	partially	paralyzed

soon	after	the	injection.	For	many	years	he	lost	the	power	of	voluntary

movement	of	the	lower	limbs.	In	spite	of	his	handicap	and	suffering	he	became	a

renowned	"student	and	authority	on	the	vaccination	question,	and	a	most	prolific

writer	on	the	subject."

SLOW	DEATH	THROUGH	VACCINATION
Elsie	Thuroff	was	born	March	3,	1920	and	vaccinated	June	8,	1921.	In	August	of

the	same	year	she	began	suffering	from	"violent	grinding	pains,	and	swelling	and

distortion	of	the	bones	of	her	arm	up	to	her	shoulder.	The	medical	diagnosis	was

tuberculosis	of	the	bones.	She	underwent	an	operation	after	which	the	condition

grew	steadily	worse	until	her	arm	drew	up	and	became	helpless.		The	skin	of	the

face	burned	away.	The	vaccination	marks	suppurated	and	the	body	wasted	away

to	a	living	skeleton.		"After	suffering	excruciating	pain	she	died	on	the	8th	of

January,	1923."

DOCTORS	WARNED	NOT	TO	VACCINATE	ECZEMA	CASES
	This	six	year	old	boy	died	of	generalized	vaccinia.	He	had	been	subject	to

eczema	since	the	age	of	six	weeks.	Since	eczema	is	a	condition	of	extreme

toxemia	(acidosis	or	internal	poisoning)	the	poison	from	the	vaccine	serum

intensified	the	body	poisoning	and	he	died	September	1949.

USELESS	ARM	FROM	VACCINE	POISONING
	William	Hamilton	was	vaccinated	at	three	months	of	age.	The	poison	spread	and

the	sores	never	healed.	The	case	was	attended	by	six	doctors	but	they	gave	it	up

as	a	hopeless	case.	His	arm	has	been	useless	since	the	vaccination	in	infancy,

The	photo	was	taken	when	he	was	15	years	of	age.

VACCINATION	CAUSES	MISCARRIAGE
A	careful	check	showed	that	"47%	of	women	who	had	been	vaccinated	in	the

second	or	third	month	of	pregnancy,	failed	to	give	birth	to	a	normal	child."	(p.

47,	"Vaccination	at	Work)"

The	Consulting	Pediatrician	of	Lanarkshire	County	Council	in	an	article


into discrete chemical families, including aforementioned hormones,
cytokines, growth factors, tumor suppressors, messengers, and ions.
However, because of their Newtonian, materialistic bias, conventional
researchers have completely ignored the role that ener gy plays in health
and disease.
In addition, conventional biologists are reductionists who believe that
mechanisms of our physical bodies can be understood by taking the cells
apart and studying their chemical building blocks. They believe that the
biochemical reactions responsible for life are generated through Henry
Ford–styled assembly lines: one chemical causes a reaction, followed by
another reaction with a dif ferent chemical, etc. The linear flow ofinformation from A to B to C to D to E is illustrated on the following
page.
This reductionist model suggests that if there is a problem in the
system, evident as a disease or dysfunction, the source of the problem
can be attributed to a malfunction in one of the steps along the chemical
assembly line. By providing the cell with a functional replacement part
for the faulty element, by prescribing pharmaceutical drugs for example,
the defective single point can theoretically be repaired and health
restored. This assumption spurs the pharmaceutical industry’ s search for
magic-bullet drugs and designer genes.
However, the quantum perspective reveals that the universe is an
integration of interdependent ener gy fields that are entangled in a
meshwork of interactions. Biomedical scientists have been particularly
confounded because they do not recognize the massive complexity of the
inter communication  among the physical parts and the ener gy fields that
make up the whole. The reductionist’ s perception of a linear flow of
information is a characteristic of the Newtonian universe.
In contrast, the flow of information in a quantum universe is holistic.
Cellular constituents are woven into a complex web of crosstalk,
feedback, and feedforward communication loops (see illustration next
page). A biological dysfunction may arise from a miscommunication
along any  of the routes of information flow. T o adjust the chemistry of
this complicated interactive system requires a lot more understanding
than just adjusting one of the information pathway’ s components with a
drug. If you change the concentration of C for example, it doesn’ t just
influence the action of D. V ia holistic pathways, variations in the
concentration of C profoundly influence the behaviors and functions of
A, B, and E, as well as D.Once I realized the nature of the complex interactions between matter
and ener gy, I knew that a reductionist, linear (A>B>C>D>E) approach
could not even come close to giving us an accurate understanding of
disease. While quantum physics implied the existence of such
interconnected information pathways, recent groundbreaking research in
mapping protein-protein interactions in the cell now demonstrates the
physical presence of these complex holistic pathways. (Li, et al, 2004;
Giot, et al, 2003; Jansen, et al, 2003) The illustration on page 74 shows
the interactions among a few of the proteins in a fruit fly cell.
Connecting lines represent protein-protein interactions.
Clearly, biological dysfunctions can result from miscommunication
anywhere within these complex pathways. When you change the
parameters of a protein at one point in such a complex pathway, you
inevitably alter the parameters of other proteins at innumerable points
within the entangled networks. In addition, take a look at the seven
circles in the next illustration that group proteins according to their
physiologic functions. Notice that proteins within one functional group,
such as those concerned with sex determination (arrow), also influence
proteins with a completely dif ferent function, like RNA synthesis (i.e.,
RNA helicase). Newtonian research scientists have not fully appreciated
the extensive interconnectivity among the cell’ s biological information
networks.Map of interactions among a very small set of the cellular pr oteins
(shaded and number ed cir cles) found in a Dr osophila (fruit fly) cell.
Most of the pr oteins ar e associated with the synthesis and metabolism of
RNA molecules. Pr oteins enclosed within ovals ar e gr ouped accor ding to
specific pathway functions. Connecting lines indicate pr otein-pr otein
interactions. Pr otein inter connections among the differ ent pathways
r eveal how interfering with one Pr otein may pr oduce pr ofound “side
effects” upon other r elated pathways. Mor e wide spr ead “side effects”
may be generated when a common pr otein is utilized in completely
differ ent functions. For example, the same Rbp1 pr otein (arr ow) is used
in RNA metabolism as well as in pathways associated with sex
determination. Reprinted with permission fr om Science 302:1727-1736.
Copyright 2003 AAAS.
The mapping of these information network pathways underscores the
dangers of prescription drugs. W e can now see why pharmaceutical
drugs come with information sheets listing voluminous side ef fects that
range from irritating to deadly. When a drug is introduced into the body
to treat a malfunction in one protein, that drug inevitably interacts with at
least one and possibly many other proteins.
Complicating the drug side-ef fect issue is also the fact that biological
systems are redundant. The same signals or protein molecules may be
simultaneously used in dif ferent or gans and tissues where they provide
for completely dif ferent behavioral functions. For example, when a drug
is prescribed to correct a dysfunction in a signaling pathway of the heart,
that drug is delivered by the blood to the entire body. This “cardiac”
medicine can unintentionally disturb the function of the nervous system
if the brain also uses components of the tar geted signaling pathway.
While this redundancy complicates the ef fects of prescription drugs, it isanother remarkably ef ficient result of evolution. Multicellular or ganisms
can survive with far fewer genes than scientists once thought because the
same gene products (protein) are used for a variety of functions. This is
similar to using the twenty-six letters of the alphabet to construct every
word in our language.
In my research on human blood vessel cells, I experienced firsthand
the limits imposed by redundant signaling pathways. In the body,
histamine is an important chemical signal that initiates the cells’ stress
response. When histamine is present in the blood that nourishes the arms
and legs, the stress signal produces lar ge gaping pores in the walls of the
blood vessels. The opening of these holes in the blood vessel’ s wall is the
first step in launching a local inflammatory reaction. However, if
histamine is added to blood vessels in the brain, the same histamine
signal increases the flow of nutrition to the neurons, enhancing their
growth and specialized functions. In times of stress, the increased
nutrition signaled by histamine enables the brain to ramp up its activity
in order to better deal with the perceived impending emer gency. This is
an example of how the same histamine signal can create two
diametrically opposed ef fects, depending on the site where the signal is
released. (Lipton, et al, 1991)
One of the most ingenious characteristics of the body’ s sophisticated
signaling system is its specificity. If you have a poison ivy rash on your
arm, the relentless itchiness results from the release of histamine, the
signal molecule that activates an inflammatory response to the ivy’ s
aller gen. Since there is no need to start itching all over your body, the
histamine is only  released at the site of the rash. Similarly, when a person
is confronted with a stressful life experience, the release of histamine
within the brain increases blood flow to the nervous tissues, enhancing
the neurological processing required for survival. The release of
histamine in the brain to deal with stress behaviors is restricted and does
not lead to the initiation of inflammation responses in other parts of the
body. Like the National Guard, histamine is deployed only where it is
needed and for as long as it is needed.
But most of the medical industry’ s drugs have no such specificity.
When you take an antihistamine to deal with the itchiness of an aller gic
rash, the ingested drug is distributed systemically. It af fects histamine
receptors wherever they are located throughout the whole body. Y es, theantihistamine will curb the blood vessels’ inflammatory response,
dramatically reducing aller gic symptoms. However, when the
antihistamine enters the brain, it inadvertently alters neural circulation
that then impacts nerve function. That’ s why people who take over -the-
counter antihistamines may experience aller gy relief and also the side
ef fect of feeling drowsy.
A recent example of tragic adverse reactions to drug therapy is the
debilitating and life-threatening side ef fects associated with synthetic
hormone replacement therapy (HR T). Estrogen’ s best-known influence is
on the function of the female reproductive system. However, more recent
studies on the distribution of estrogen receptors in the body reveal that
they, and of course their complementary estrogen signal molecules, play
an important role in the normal function of blood vessels, the heart, and
the brain. Doctors have routinely prescribed synthetic estrogen to
alleviate menopausal symptoms associated with the shutting-down of a
woman’ s reproductive system. However, pharmaceutical estrogen
therapy does not focus the drug’ s ef fects on the intended tar get tissues.
The drug also impacts and disturbs the estrogen receptors of the heart,
the blood vessels, and the nervous system. Synthetic hormone
replacement


competent……….
enough.
I cannot be happy unless
I do this or that..............
Possible  substitute
spiritual  knowingsPossible  substitute
beliefsSome  limiting  beliefs
about  others
I respect the role
people are playing
out in this duality no
matter whatI accept people as
they arePeople are unfair,
greedy, ignorant,
aggressive etc…….19
Possible  substitute
spiritual  knowingsPossible  substitute
beliefsSome limiting beliefs
about life
I know that
everything happens
for a reason that serves
me whether I am
aware of it or notI accept that life
can be unfair,
hard……….
however, I can change
my thinking and my
lifeLife is so unfair, hard,
insignificant….
Possible  substitute
spiritual  knowingsPossible  substitute
beliefsSome limiting beliefs
about relationships
I know and accept
that there is a lesson
to be learned about
trust
I know and accept
that there is a lesson
to be learned about
love
I know and accept
that there is a lesson
to be learned that
will expand my
consciousnessIf I want a fulfilling
relationship, I accept
to take a calculated
risk and trust
Love grows deeper
with time
I accept that my
partner triggers me
sometimes & learn
from it I cannot trust him / her
Love does not last
I cannot stand his / her
character flaws.20     3.	 Distorted beliefs and thought patterns hurt
You now have an idea of how to find your limiting beliefs
and their more empowering substitutes. Be aware that your
thoughts are causes and that your life conditions are the effects.
‘You are today where the thoughts of yesterday have
brought you and you will be tomorrow where the thoughts of
today take you’.
Blaise PascalSome limiting beliefs
about moneyPossible  substitute
beliefsPossible  substitute
spiritual  knowings
I cannot make money in
this economy
There are no more
opportunities to make
money

I have to take away
from others to make
moneyIf there is a will, there
is a way
There are more and
more opportunities
being created every day
There is more than
enough for everyone!
There is abundance Abundance, including
material abundance is
part of my true nature
I AM open to receiving
abundance
I co-create and
manifest abundance21
Remember that it is how you perceive and think about
life situations that create your reality and not the other way
around.
Let us take a look at some common thinking distortions
which many psychologists usually warn us about and which
push us into the vicious circle of fear, anger and guilt or cause
frustration, resentment and even depression.
	     a.	Overgeneralizing
Overgeneralizing is jumping to conclusions about people,
oneself, the world and life situations based on limited evidence
and tending to see a negative event as a never-ending pattern
of defeat. These over generalizations include words such as
“everybody”, “nobody”, “always”, “never”, “all the time” …
- “Nobody really cares”
- “Everybody wants money and power”
- “She always does that to me”
- “He is late all the time”
- “I never thought she would do that”
	     b.	All	–	or 	–	Nothing	 Thinking
This is seeing things either in black or in white without
any shades of grey. You consider yourself a failure if your
performance falls short of perfect. This type of rigid thinking
causes anxiety which is a cousin of fear and can block you 22from taking the initiative in any endeavor you might consider,
decreases yourself worth and robs you from happily achieving.
a. “If this book is not a best seller, my life is over!”
b. “Do or die!”
c. “I either make it, lose it or break it”
	     c.	 Magnification	and	Minimization
Magnification  is exaggerating the importance of things
such as a little mishap or someone else’s achievement.
Minimization  is shrinking things down and underplaying your
own desirable qualities, an important fact or someone else’s
imperfections.
- “He noticed the coffee stain on my tie, so there is no way
I will get the job even though I am perfect for it.”
-Mary : “Did you see what he did! He just transformed
water into wine, healed a leper and resurrected a
guy from the dead!”
-John : “No big deal! We do that back in Kansas all the
time!”
	     d.	Should	/	Have	to	/	Must	/	Ought	to	Statements
You use these statements when trying to motivate
yourself or others through guilt. These rigid beliefs aren’t 23
usually absolute truths and steer you towards focusing on the
problem and not on the solution causing you to be a victim
and lose personal power, responsibility and self-control.
- “I should have known better to open my heart to
someone like that.”
- “You have to understand”
These statements can easily be turned around by rephrasing
them with “I would like to”, “It would be a good idea if”, “I
would prefer if”, etc.
	     e.	 Labeling
Labeling is an extreme form of overgeneralization and
attaches a negative and emotionally loaded label to yourself
or others. It does not separate the person from the action and
leads to even more unnecessary negativity.
-    “What an arrogant ass”
-    “I’m so stupid and stubborn”
	     f.	 Emotional	Reasoning
Emotional Reasoning is believing that what you are feeling
is true! “I feel it; therefore, it must be true.”
Granted, it could be true!
However, there is a difference between feelings and
emotions.24Emotions are our immature children manifesting and
coming through our unbalanced egos and feelings are kind
whispers from our intuitive consciousness.
Emotions are explosions of misunderstandings begging to
be understood, calling you to respond without reacting or to
change your perception, whereas feelings are matured, grown-
up emotions which are part of your full potential self.
Negative emotions can manipulate us into more restrictive
thinking patterns and even more density and allow our egos to
take full control instead of our consciousness. Be aware and
observe your children carefully!
- “I am feeling unloved, fearful, angry and guilty.”
This is not to say that our emotions are always unfounded
and unjustified, but simply that they can usually rise up to
higher levels of consciousness and be transformed into
feelings.
	     g.	Personalizing
Personalizing  is believing you are the cause of some
negative external event and taking the blame for something
outside of your control.
-    “She looked straight at me and didn’t even say hello.
What did I do wrong?”25
You can start blaming yourself and feel worse and worse
about it or decide to make up a positive scenario!  You can say
to yourself: “She is funny and has always been an airhead,”
and laugh it off. You can also muster the strength to just let
it go and focus on something else. The point is that you have
a choice and can change your state of mind by focusing on a
more positive scenario and deciding to feel good vibrations
instead.
	     h.	Jumping	to	negative	conclusions
You make a negative interpretation without knowing
the facts by arbitrarily concluding that someone is reacting
negatively towards you or anticipating and expecting the
worst case scenario.
In other words, you are projecting your own insecurities
onto others or expecting the worst instead of hoping and
intending for the best and being prepared not to be devastated
in the event of a mishap.
The outer world is a reflection of your inner world which
means that the energy (thoughts are energy) you are bathing
in, will eventually attract similar energies which will manifest
in your life circumstances. So, if you allow mostly negative
thoughts to take root in your mind, you will attract and reap
negative life situations and get entangled in counterproductive
self-fulfilling prophecies.26As is often said: People see what they want to see and
filter what comes into their minds according to the quality of
their beliefs.
-  “I am not going to that conference; I never learn
anything worthwhile anyway. Those speakers only
care about the money and not about people.”
-  “I don’t see the point of personal development courses;
people rarely change anyway.”
     4.	 How to take back control?
If you don’t know where you are going, you will most
probably end up drifting from place to place disheartened and
confused.
And if you know where you would like to go, then it would
be a good idea to decide which beliefs, thoughts, feelings and
behaviors have the potential to take you there!
Decide who and how you want to be, considering the
painful alternatives of allowing yourself to be controlled and
manipulated by disempowering beliefs, limiting thinking and
defeating self-talk.
I was influenced over the years by many personal
development trainers and teachers who spoke passionately
about the reasons why it is more effective and


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