After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001, the smallest of the three game platform makers needed a new plan.  The resulting Wii system, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents.  The system immediately outsold both the PlayStation 3 and Xbox 360.  This is a successful example of **blank** marketing.
consumer-oriented  customer-value societal sense-of-mission