instruction,input,output,
,How many potential clients found us through organic search results last month?,"[{$match:{""medium"":""organic"",""created_date"":{$gte:ISODate(""2025-04-01T00:00:00.000Z""),$lt:ISODate(""2025-05-01T00:00:00.000Z"")}}},{$count:""total_organic_leads_last_month""}]",
,Top 3 landing pages that generated the most Deals.,"[{$match:{""landing_page"":{$exists:true,$ne:null,$ne:""""},""contact_status"":""closed_won""}},{$group:{_id:""$landing_page"",deal_count:{$sum:1}}},{$sort:{""deal_count"":-1}},{$limit:3},{$project:{_id:0,landing_page:""$_id"",deal_count:1}}]",
,Top 3 landing pages that generated the most MQLs.,"[{$match:{""landing_page"":{$exists:true,$ne:null,$ne:""""},$or:[{""manual_qualified"":""Lead""},{""manual_qualified"":{$nin:[""Lead"",""Not lead""]},""lead_status"":""mql""}]}},{$group:{_id:""$landing_page"",mql_count:{$sum:1}}},{$sort:{""mql_count"":-1}},{$limit:3},{$project:{_id:0,landing_page:""$_id"",mql_count:1}}]","[{$match:{lead_status:'mql',landing_page:{$ne:''}}},{$group:{_id:'$landing_page',mql_count:{$sum:1}}},{$sort:{mql_count:-1}},{$limit:3},{$project:{_id:0,landing_page:'$_id',mql_count:1}}]"
,"Are more contacts created during working hours (e.g., from 9:00 AM to 5:00 PM) or outside of working hours?","[{$addFields:{creation_hour:{$hour:{date:""$created_date""}}}},{$addFields:{work_period:{$cond:{if:{$and:[{$gte:[""$creation_hour"",9]},{$lt:[""$creation_hour"",17]}]},then:""work_hours"",else:""off_hours""}}}},{$group:{_id:""$work_period"",count:{$sum:1}}},{$project:{_id:0,period:""$_id"",contact_count:""$count""}}]",
,What are the top 5 campaigns by the number of generated contacts?,"[{$match:{campaign:{$exists:true,$ne:null,$ne:""""}}},{$group:{_id:""$campaign"",contact_count:{$sum:1}}},{$sort:{contact_count:-1}},{$limit:5},{$project:{_id:0,campaign_name:""$_id"",number_of_contacts:""$contact_count""}}]",
,What is the conversion rate (to MQL) for contacts from the 'Facebook Ads' channel?,"[{$match:{channel:'Facebook Ads'}},{$addFields:{isMQL:{$cond:[{$eq:['$lead_status','mql']},true,{$cond:[{$eq:['$lead_status','not_mql']},false,{$cond:[{$in:['$manual_qualified',['AI Qualified','Lead']]},true,{$cond:[{$eq:['$manual_qualified','Not lead']},false,{$cond:[{$in:['$ai_qualified',['Qualified','Repeat Customer']]},true,false]}]}]}]}]}}},{$group:{_id:null,totalContacts:{$sum:1},mqlContacts:{$sum:{$cond:['$isMQL',1,0]}}}},{$project:{_id:0,conversionRate:{$cond:[{$eq:['$totalContacts',0]},0,{$divide:['$mqlContacts','$totalContacts']}]}}}]",
,"Is there a correlation between the length of a contact's message and their final status (e.g., 'deal won' or 'deal lost')?","[{$match:{contact_status:{$in:['closed_won','closed_lost']},message:{$exists:true,$type:'string'}}},{$addFields:{messageLength:{$strLenCP:'$message'}}},{$group:{_id:'$contact_status',count:{$sum:1},averageMessageLength:{$avg:'$messageLength'},stdDevMessageLength:{$stdDevPop:'$messageLength'},minMessageLength:{$min:'$messageLength'},maxMessageLength:{$max:'$messageLength'}}},{$project:{_id:0,contactStatus:'$_id',numberOfContacts:'$count',averageMessageLength:{$round:['$averageMessageLength',2]},stdDevMessageLength:{$round:['$stdDevMessageLength',2]},minMessageLength:'$minMessageLength',maxMessageLength:'$maxMessageLength'}}]",
,Is there a relationship between the specified traffic source and the average deal value?,"[{$match:{source:{$exists:true,$ne:null,$ne:""""},'case_value.value':{$exists:true,$type:""number""},contact_status:'closed_won'}},{$group:{_id:'$source',averageCaseValue:{$avg:'$case_value.value'},numberOfDeals:{$sum:1}}},{$project:{_id:0,source:'$_id',averageCaseValue:{$round:['$averageCaseValue',2]},numberOfDeals:'$numberOfDeals'}},{$sort:{averageCaseValue:-1}}]",
,How many total contact records do we have?,"[{$count:""total_contacts""}]",
,How many contacts have an email address recorded?,"[{$match:{email:{$exists:true,$ne:null,$ne:""""}}},{$count:""contacts_with_email""}]",
,How many contacts have a phone number recorded?,"[{$match:{phone:{$exists:true,$ne:null,$ne:""""}}},{$count:""contacts_with_phone""}]",
,What is the total number of messages received from contacts?,"[{$match:{message:{$exists:true,$ne:null,$ne:""""}}},{$count:""total_messages_received""}]",
,From how many different platforms have contacts come?,"[{$match:{platform:{$exists:true,$ne:null}}},{$group:{_id:""$platform""}},{$count:""distinct_platform_count""}]",
,"In what different ways have contacts interacted with us (e.g., call, chat), and how many interactions of each type have been recorded?","[{$match:{type:{$exists:true,$ne:null,$ne:""""}}},{$group:{_id:""$type"",count:{$sum:1}}},{$project:{_id:0,interaction_type:""$_id"",count:""$count""}},{$sort:{count:-1}}]",
,What are the top 5 services that contacts are most often interested in?,"[{$match:{service:{$exists:true,$ne:null,$ne:""""}}},{$group:{_id:""$service"",count:{$sum:1}}},{$sort:{count:-1}},{$limit:5},{$project:{_id:0,service:""$_id"",interest_count:""$count""}}]",
,What are the top 10 most common geographical locations of our contacts?,"[{$match:{location:{$exists:true,$ne:null,$ne:""""}}},{$group:{_id:""$location"",count:{$sum:1}}},{$sort:{count:-1}},{$limit:10},{$project:{_id:0,location:""$_id"",contact_count:""$count""}}]",
,What is the distribution of contacts by their AI-determined qualification status?,"[{$match:{ai_qualified:{$exists:true,$ne:null,$ne:""""}}},{$group:{_id:""$ai_qualified"",count:{$sum:1}}},{$project:{_id:0,ai_qualification_status:""$_id"",number_of_contacts:""$count""}},{$sort:{number_of_contacts:-1}}]",
,What is the distribution of contacts by their manually assigned qualification status?,"[{""$match"":{""lead_status"":{""$nin"":[null,""""]}}},{""$group"":{""_id"":""$lead_status"",""count"":{""$sum"":1}}},{""$project"":{""_id"":0,""manual_qualification_status"":""$_id"",""count"":1}}]",
,"What are the most common general methods of attracting contacts (e.g., advertising, organic search)?","[{""$group"":{""_id"":{""$cond"":{""if"":{""$in"":[""$medium"",[null,""""]]},""then"":""Unknown"",""else"":""$medium""}},""count"":{""$sum"":1}}},{""$project"":{""_id"":0,""medium"":""$_id"",""count"":1}},{""$sort"":{""count"":-1}}]",
,"What are the most common specific traffic sources for contacts (e.g., Google, Facebook, a specific website)?","[{""$group"":{""_id"":{""$cond"":{""if"":{""$in"":[""$source"",[null,""""]]},""then"":""Unknown"",""else"":""$source""}},""count"":{""$sum"":1}}},{""$project"":{""_id"":0,""source"":""$_id"",""count"":1}},{""$sort"":{""count"":-1}}]",
,"What are the most common broad marketing channels that attract contacts (e.g., Google Ads, organic search, social media advertising)?","[{""$group"":{""_id"":{""$cond"":{""if"":{""$in"":[""$channel"",[null,""""]]},""then"":""Unknown"",""else"":""$channel""}},""count"":{""$sum"":1}}},{""$project"":{""_id"":0,""channel"":""$_id"",""count"":1}},{""$sort"":{""count"":-1}}]",
,How many contacts first interacted with us via a specific web address?,"[{""$group"":{""_id"":{""$cond"":{""if"":{""$in"":[""$landing_page"",[null,""""]]},""then"":""Unknown"",""else"":""$landing_page""}},""count"":{""$sum"":1}}},{""$project"":{""_id"":0,""landing_page"":""$_id"",""count"":1}},{""$sort"":{""count"":-1}}]",
,How many different initial web pages have attracted contacts to us?,"[{""$group"":{""_id"":null,""distinct_landing_pages_set"":{""$addToSet"":{""$cond"":{""if"":{""$and"":[{""$ne"":[""$landing_page"",null]},{""$ne"":[""$landing_page"",""""]}]},""then"":""$landing_page"",""else"":""$$REMOVE""}}}}},{""$project"":{""_id"":0,""distinct_landing_pages_count"":{""$size"":""$distinct_landing_pages_set""}}}]",
,How many contacts have sent us messages with any content?,"[{""$group"":{""_id"":null,""contacts_with_message_content"":{""$sum"":{""$cond"":{""if"":{""$and"":[{""$ne"":[""$message"",null]},{""$ne"":[""$message"",""""]}]},""then"":1,""else"":0}}}}},{""$project"":{""_id"":0,""contacts_with_message_content"":1}}]",
,How many new contacts were registered last month?,"[{""$group"":{""_id"":null,""new_contacts_last_month"":{""$sum"":{""$cond"":{""if"":{""$and"":[{""$gte"":[""$created_date"",{""$toDate"":""2025-04-01T00:00:00.000Z""}]},{""$lt"":[""$created_date"",{""$toDate"":""2025-05-01T00:00:00.000Z""}]}]},""then"":1,""else"":0}}}}},{""$project"":{""_id"":0,""new_contacts_last_month"":1}}]",
,How many contact records were modified yesterday?,"[{""$group"":{""_id"":null,""contacts_updated_yesterday"":{""$sum"":{""$cond"":{""if"":{""$and"":[{""$gte"":[""$updated_date"",{""$toDate"":""2025-05-25T00:00:00.000Z""}]},{""$lt"":[""$updated_date"",{""$toDate"":""2025-05-26T00:00:00.000Z""}]}]},""then"":1,""else"":0}}}}},{""$project"":{""_id"":0,""contacts_updated_yesterday"":1}}]",