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8 slide(s)
Slide 0 — Frame
A Yusuf Ajide
VerifyMe - a mini-case study
This study seeks to explore a redesign of the VerifyMe platform, making it more intuitive and informative. This study will also introduce a couple of additional features into the VerifyMe platform.
Slide 1 — Frame
Target markets
Businesses
Homes
Human Resources
Real Estate managers
OVERVIEW
first thing’s first, what is the product about?
VerifyMe is a platform that helps businesses verify the identities of their customers/merchants. The platform's dashboard is a key tool for users to manage their verification requests and track their progress.
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The problems
1 Problem, 1 Feature
Dashboard (Problem)
  1. The current dashboard is lacking in information and does not make effective use of screen real estate.
  2. The "Try our bundles" cards take up too much space and do not give users a clear idea of what they do.
  3. Commencing a verification process is also lacking scalability for manual operations.
  4. The dashboard also does not feature a historical data point/chart to accurately inform users about the operations on their dashboard.

Customer management (Feature)
  1. No comprehensive way to manage customers and view their details and files in one place
  2. No way to call attention to a customer/merchant that has been flagged on a sanctions list or any such list.
  3. No way to update KYC details of a customer on the platform.
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Problem 1
Dashboard
The current dashboard’s design is not user-friendly and does not provide a comprehensive overview of the user’s account operations. This can lead to confusion and frustration for users, as they may not be able to quickly and easily access the information they need. The lack of clarity in the dashboard’s components can also make it difficult for users to understand the data presented, and the lack of necessary data further compounds the problem, which can lead to incorrect conclusions and poor decision-making.

A well-designed dashboard should provide users with a clear and concise overview of their account operations, including historical data, processed verifications, pass rates, fail rates, and other relevant metrics. This will help users to quickly and easily access the information they need, and make informed decisions based on the data presented.
VerifyMe - case study
Current dashboard
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Solution
Comprehensive dashboard redesign
A core distinguishing factor of SaaS products and their design is how detailed their accompanying managing dashboard is. Thus, a dashboard for a SaaS product must contain multitudes of metrics, and in the case of ID Verification companies, a core metric is
  1. Total verifications processed
  2. Total verifications that passed (pass rates)
  3. Total verifications that failed (fail rate)
  4. Allow users upload CSV files to manage multiple verifications
Redesigned dashboard in next page >>
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New feature
Customer management (a.k.a Customers)
The product currently is lacking in a few ways:
  • No comprehensive way to manage customers and view their details and files in one place. This makes it difficult to track customer activity and ensure compliance with regulations.
  • No way to call attention to a customer/merchant that has been flagged on a sanctions list or any such list. This could allow a sanctioned individual or entity to continue to use the platform, which could put the company at risk of legal liability.
  • No way to update KYC details of a customer on the platform. This could make it difficult to ensure that customers are properly vetted and that the platform is not being used for money laundering or other illegal activities.
Why this feature:
These deficiencies in customer management could have a number of negative consequences for the users, including (but not limited to):
  • Increased risk of legal liability for AML and CFT risks
  • Damage to the company's reputation (i.e Credit Suisse)
  • Loss of customers
  • Reduced revenue
VerifyMe - case study
Slide 6 — Frame
A Yusuf Ajide
Conclusion?
There are plethora of items on the VerifyMe platform that could be improved, plethora of features that could be added for an overall user experience and stronger product that would surely make it a product that stands out amongst its peers in the industry, but these are just the few I can work on for reasons such as constraints of time amongst others.
However, the proposed solutions would improve the usability of the VerifyMe dashboard and make it more informative for users. These solutions would also help users manage their verification requests and track their progress more effectively.
VerifyMe - case study
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Thank you
Twitter: @thejideyusuf
Email: ajideyusuf11@gmail.com
Figma: https://www.figma.com/@JideYusuf
VerifyMe - case study

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