{
    "filename": "Artist-management-guide",
    "department": "Marketing", "Manager",
    "cleaned_text": "artist management manual edition jeremy rwakaara page artist management manual page copyright jeremy rwakaara rights reserved portions manual may reproduced form without permission author published artist management resource mailing address jeremy rwakaara co artist management resource n frederick avenue gaithersburg md usa email jeremy artistmanagementresourcecom web http swww artistmanagementresourcecom page artist management manual page table contents contents introduction artist management personal manager business manager road manager tour manager production manager technical manager formula key financial success todays music business management requirements artist management code ethics setting management business sole proprietorships cosole proprietorships partnerships choosing corporate entity loanout corporations general corporations close corporation subchapter corporation limited liability company llc finding artists management contract page artist management manual page career planning artist understanding different types deals understanding roles different industry players solutions common management challenges copyright basics current state major record labels role major label ar rep major record labels evaluate sign talent options way forward todays music business positioning sign deal major record label pursuing deal independent record label major label distribution pursuing brand band strategic partnership deal funding investor recording products outsourcing essential label services recording releasing products diy getting band business affairs order getting band together ready gigs recording music making available sale materials physical kit publicizing promoting recordings using publicity build fan base distribution recordings consignment distributor pressing distribution pd deals qualifying distribution distribution process changing distributors page artist management manual page radio promotion campaigns podcasts satellite internet radio non commercial college stations specialty mix show radio commercial radio airplay promot ing commercial radio dealing venue bookers booking agents approach package follow negotiation venue band contract different types gigs book band promoting shows announcing product availability things gig gig gig gig sponsorships merchandising going tour things keep mind planning embarking tour things think tour tips keeping band together closing introduction role artist manager vastly different today years ago sales recorded music continue decline record labels looking create tap different revenue streams order make shortfall revenue result r ecord labels vertically integrating artist management int business operations taking role artist management called multiple rights deals stand alone artist management companies engaging frequently joint ventures strategic partnerships managem ent companies music related entities order share resources create additional revenue streams expand reach artists following diy ityourself model increasingly self managing careers circles within independent music scene discussions taking place regarding whether managers even necessary todays music business landscape amidst disruption uncertainty opportunities exist artist managers willing creative forward thinking new models need created order managers continue remain relevant play critical role new music business landscape creative st rategizing outside thebox thinking separate successful next generation managers stuck past best luck endeavors hope resource plays integral role continuing success artist management business deed half done made beginning horace artist management first foremost let us begin discussing artist management generally six types managers play role careers recording artists record producers songwriters musicians instrumentalists following brief description one personal manager personal managers generally considered important involved counseling advising artist songwriters producers djs instrumentalistsmusicians etc matters relat ing musical careers traditionally personal managers primar ily focus ed shopping record andor publishing deals clients helping counsel clients respective deal beyond today role personal manager evolved much hands approach regarding helping clients reach fans directly assisting clients run ning recording distribution publishing merchandising performing operations even though certain types mainstream artists musicians songwriters traditional record publishing deals may still make sense deals managers pursue clients areas sponsorship branding merchandising andor licensing personal managers job therefore assisting clients run ning companies help figure deals complement client independent operations fit long term career plans business manager business manager usually accountant trade manages income expenses client page artist management manual page business managers usually take care making payments musicians background singers roadies tour managers crew members etc behalf artist also assist clients areas assets investments savings taxes local state fed eral international etc artists well aware various tax obligations relating recording perform ing licensing sponsorship endorsement merchandise income addition equipment purchases sales business expenses etc busines managers help clients organize financial affairs also assisting investments savings retirement strategies road manager road manager normally takes care logistics artist tour road duties include making sure everything road provided spelled contract owed monies paid time artist free c oncentrate solely performing interacting fans get distracted pre occupied whether promoter venue booker booking agent sponsor brand partner met obligations road manager also follows items promised part contract accommodations per diems advancesdeposits rentals commissions tour manager tour manager larger tours responsible aspects running smooth operation coordinates details logistics tour band crew including transportation contracts payroll catering accommodations hospitality press communications merchandising tour routing dealing venue management promoters unions e tc page artist management manual page tour tour manager makes sure everybody receives daily copy day sheetschedule every one knows exactly whats going day tour tour managers work closely personal manager coordinate tour artist crews smaller independent artist tours road manager tour manager usually person rather single person often takes role road well tour manager production manager production managers found larger tours involving major record label artists production managers work closely tour managers helping certain details production show like renting sound video lighting equipment dealing trucking issues etc production managers also deal publicity show well assist scheduling coordinating touring crew local venue crew stagehands carpenters riggers etc technical manager technical manager technical director usually person charge set design construction control performance work closely production manager page artist management manual page formula key financial success todays music business several years internet empowered independent artists providing supporting infrastructure access distributors eg cdbaby tunecore orchard etc music stores eg itunes amazon etc blogs eg pitchfork etc artist websites streaming radio eg pandora spotify etc social media eg facebook twitter etc video sites youtube ustream etc crowdfunding sites eg kickstarter pledge music etc enabling artists ach fans directly ways could never accomplish quite cost effectively backdrop supporting infrastructure however oldschool music industry far withstood challenge entirely replaced diy ityourself model talented hardworking independent musicians earn respectable sixfigure incomes music related endeavors way create platinum selling multi million dollar earning global lyrenowned superstars still via major label systemnetwork independent artist simply cannot accomplish monumental task yet never better time creation art since available tools make possible alented committed musicians write record release rehearse perform sell music merchandise inherent structural weaknesses inefficiencies independent diy music scene make extremely difficult musicians achie critical mass necessary global success independently without plugging capacity mainstream system network financing marketing branding sponsorship distribution publicity touring recommendations etc page artist management manual page lack c onnectedness co ordination mention mass consumer awareness among various entities within diy music scene makes difficult achieve scale level exposure necessary project gain attention large e nough number paying fans become financially successful ie profitable able support musicians full time artists get attention ultimately team music industry partners facilitators deeper pockets greater expertise wider networks plug mainstream music business system take advantage built efficiencies marketing platforms make possible financially successful order artist get th e attention eventual participation investors partners career facilitators help get plugged mainstream system r artist must first appear radar screens artist appears ir radar screens must prove sufficient value make worth investment resources capital networks time expertise exposure advice recommendation etc analysis music business reveals certain formula used increase overall value artist turn increasing chances success attracting p artners capital networks exposure experience needed succeed financially todays music marketplace formula taken account business dealings without utilizing formula difficult time achieving success clients todays music business formula follows talent e xposure ssets arketability story v alue page artist management manual page te sv formula use help build value artist increased value put artist radar screens aconsumers buy artists products bmusic business partners facilitators provide financing expertise exposure contacts booking touringperformance opportunities production licensing branding sponsorships endorsements marketing publicity media coverage knowledge information networking etc artist value gets measured considered appear radar screens potential facilitators eg labels publishers influencers agents promoters producers brand partners sponsors investors venture capitalists licensees advertisers etc well media personnel importantly fans increase artists value profile begin appear radar screens people higher caliber therefore focus attention day today basis creating greater artist value order attract larger number higher caliber partners facilitators well increase income wider base fans nurturing artists talent increasing artists exposure expanding catalog artists assets enhancing artists marketability developing powerful story artist increases overall value talent exposure assets marketability story value lets discuss parts formula combine create value page artist management manual page talent people help artist achieve financial success eg fans labels producers publishers licensees brands advertisers sponsors investors media etc generally interested artists arent simply talented kind talent mass appeal todays music marketplace artist musician passionate connect wide audience valuable investors facilitators media industry partners one small niche market mainstream project generally greater chance providing e xcellent return investment niche project even though occasional exceptions rule niche projects succeed enough frequency consistency make worth risking investment even successes income generated niche projects tend pale comparison income generated mainstream projects difficulty analyzing evaluating talent thing subjective ie eye beholder case ear listener th precisely measure client potential clients talent similar artists genre charts today client must talented relative others also talented way relevant competes todays music business marketplace order evaluate artists talent level relative artists todays music marketplace b egin dont end reviewing commercial radio airplay charts determi ne genre closely fits artist listen stack artists th eir respective genre select whichever charts available artists country residence artist tell one comfortable fitting page artist management manual page study example us billboard charts examples genres might find adult alternative adult contemporary adult pop adult rb alternative bluegrass blues catalog christian christiangospel classical comedy country danceclub danceelectronic dancemix show folk gospel hard rock independent jazz kids latin latin pop new age pop rbhip hop rap page artist management manual page reggae regional mexican rhythmic rock smooth jazz soundtracks tropical web next big sound youtube world music artist sings performs andor writes fit genres similar ones cannot identified similar charts country residence artists value reduced eyes potential partners investors furthermore music perform cannot neatly fit one two genres ie describe music bluesclassicalhip hopadult pop regga ebroadway example also diminishes value many easily identifiable marketing channels available gain exposure project thus making expensive risky invest determine genre comfortably fit next step listen music charts decide needs done increase artists talent level order match exceed presently teps competitive could include production analysis vocal andor instrument lessons live show analysis songwriting workshopsbooks choreography lessons workout regiment diet wardrobe general styling media relations training new photos videos bio updated website social media profile etc depending genre page artist management manual page reason important take major charts like billboard consideration even though artist might independent ie signed major label setting aside potential invest ors partners moment consumers attempting reach largely use radio mainstream media streaming channels point reference means music discovery influences like alk artists like think least completely unique dont fit category yet consumers need point reference like programmed expect talent served familiar readily defined marketing channels radio online streaming television movies mainstream publications social public space etc regard artist must omewhat familiar recognizable slight twist directly copied sound order consumers something relate connect talent connects todays audience makes artist valuable potential partners investors ca n invest careers well consumers spread word buy recordings merchandise tickets exposure exposure creates value artist different ways firstly exposure leads discovery enables people know artist decide whether become fan make purchase attend show join mailing list spread word contribute crowdfunding campaign etc page artist management manual page secondly exposure affects way people perceive importance relevance someone somebody widely exposed perceived important relevant famous someone isnt take example reality show participant news anchorreporter famous eyes public simply television frequently exposed hundreds thousands even millions people thirdly exposure gets artist onto radar people resources andor connections help artists career introduce dealmakers facilitators propel artists career forward need expose artist level impressive enough profile make potential partner interested investing time resources connections money andor expertise etc project exposure critical part formula success almost impossible nowadays achieve meaningful success without massive amounts exposure indeed artists achieved success based almost entirely strength exposure getting adequate e xposure expensive time consuming ou need get much exposure artist afford appear radar partners facilitators investors andor interested parties approach investing additional funds resources expertise project put towards larger marketingpublicitypromotion campaign expose fansbuyers effective know audience theyre interested talkinghearing keep mind strategy shoul involve exposing music industry professionals well music loving fans page artist management manual page venues exposure include radio terrestrial radio expensive still way get maximum exposure internet radio streaming television talk shows interviews coverage publications print online social media youtube twitter facebook instagram etc mentions influential blogs eg pitchfork gorillavsbear hypemachine fluence etc podcasts large numbers listeners music videos television online reality shows including non music related shows music licensing inclusion songs movies movie trailers tv shows games commercials mobile apps audio books etc reviews print radio tv online interviews print radio tv online live shows performances high visibility music websites eg thesixtyone slicethepie etc social media data aggregator eg next big sound etc record sales databases retail store charts eg nielsen soundscan etc radio airplay charts eg billboard mediabase etc concert information sites eg pollstar eventful etc high profile music industry conference showcases eg sxsw nxne etc high profile touring slots eg music festivals etc major label artist collaborations features major label co writing opportunities major label artist guest appearances compilations page artist management manual page soundtracks remixes respected djs producers remixers mix tapes distribution record pools tip sheets mentions industry message boards forums youtube song covers especially major label artist covers word ofmouth cross promotions companies high profile branding partnerships endorsements music equipment manufacturers etc participating winning singing songwriting contests competitions advertis ements online print high visibility charity events press releases work exposure campaign k eep mind value exposure based total number people get know artist also quality coverage degree media validation achieved campaign campaign involve seeking opportunities get endorsements referrals validation coverage increases value eyes potential investors facilitators partners addition e xposure needs help artists ultimately get paid example driving traffic shows leading licensing deals etc manager pursue sensible collaborations guest appearances assist getting client exposure people eg producers mixers signed musicians andor songwriters etc access high level dealmakers facilitators gatekeepers think th ese collaborations way utilizing exposure get connections page artist management manual page assets tangible well intangible assets artist portfolio valuable consumers products purchase industry partners products services monetize return assets include tangible sound r ecordings copyrights including material yet recorded tickets gigs performances merchandise videos promotion sale well advertising revenue partner programs mailing lists databases marks logos particularly valuable f used merchandise capital musical e quipment intangible image brand factor name recognition work ethic sales history track record recording writing performing producing etc touring history page artist management manual page deals financial value previous current contacts connections relationships people high industry draw number people attend shows performances experience music business related training certification music business related referrals respected people within music business endorsements eg musical equipment manufacturers sponsorships eg tour sponsors assets include anything tangible intangible monetized otherwise leveraged generate income value potential value assets potential investors business partners consider analyze artists profile appe ars radar assets currently potentially valuable potential investors facilitators partners marketability artist unique marketable personality mass appeal paired product service create unique brand artist kind marketable persona make effective brand ambassador manager need spend time identifying developing artists brand certain level seeing brand marketable page artist management manual page even unable make artists brand household name need able shine light right direction show investor brand partner facilitator label artist marketable analysis determine brand persona public identify artist well existing brand establish strategic partnership artist personality brand ambassador receive lower value score potential investors facilitators partners result branding crucial today investors labels partners even matter choose remain independent must rely ways generate income besides sales recordings dwindling result consumer preference social streaming subscription services mention downloading virtually impossible nowadays artists companies get substantial return investment solely sales recordings marketable brand allows artist partners take advantage additional revenue streams artist marketable enough create profitable brand andor partner different brands order generate additional income multiple sources valuable financial perspective artist whose revenue stream limited recorded music sales following examples powerful brand enables artist maximize income multiple streams lady gaga opened boutique barneys releas ed high fashion picture book beyonc\u00e9 knowles starred several movies several lucrative product endorsement deals including one loreal also markets house dereon clothing line fragrances beyonc\u00e9 pulse beyonc\u00e9 heat page artist management manual page jay z launched reebok sneaker line rocawear clothi ng line available inside yankee stadium jlo according forbes grossed million thanks high profile gig american idol clothing line fragrance deal made fiat nicki minaj mac cosmetics released limited edition baby pink lipstick shade conjunction debut album pink friday subsequently released six shade nail lacquer collection partnership deal opi producer music manager american idol judge randy jackson teamed clyde duneier inc create timepiece watch collection called timepieces randy jackson paramounts insurge pictures partnered katy perry feature film metallica front man james hetfield partnered sutro eyewear launch limited edition jh sutro sunglasses justin biebers foray perfumes universal invested generates estimated million year sales revenue comes justin bieber dolls documentary pulled million box office well endorsements products like skincare line proactiv rihanna earned estimated million income included endorsement deals vita coco coconut water nivea lo tion recording sales alone longer provide substantial enough return investment major record labels industry partners investors marketability artists brand determine type partners attract amount money generate branding endorsement deals financially successful long run page artist management manual page expect however label partner investor create artists brand scratch need develop brand artist first put plan action show interested parties way forward investors enhance polish artists brand expand reach marketplace depth discussion branding beyond scope manual begin analyzing abovementioned artists well others may able research created successful brands determine artist develop brand andor brands artist could conceivably partner within order extend reach based artists personality experiences w ho effective brand ambassador vibe artist project vibe crafted marketable brand style artist terms images recordings social profiles performances artwork videos publicity campaigns live shows logos merchandise etc effectively project marketable brand wh ich demographic strongly identifies artists brand artists brand identity personality artist share audience drivesmotivates attract pull fans mindset compelled things artist compelled final analysis artist either already marketable prepare become marketable wish increase value therefore maximize chances long term financial success page artist management manual page story artists story use get attention consumers media industry facilitators potential investors business partners compelling story helps get media coverage industry attention turn increases value artist story instance industry word narrative used tocompell someone towant tohear artist story actually short one line description sums artist explains person talking compelled take action invest book sign publicize promote interview connect listen etc think would say wanted introduce artist someone imagine walking room saying hey need check artist compelling story would tell make powerful introduction sell artist whatever story person talking feel compelled lean forward want hear simply talented musician great voice compelling enough story attract attention nowadays said thousands artists something compelling required get peoples attention story able developing story something help whether join forces strategically industry partner remain independent release record ings need compelling story get medi coverage well attract attention fans page artist management manual page tory angles include artist currently formerly signed major label singer sung background vocals major label artist musician performed band backing major label artist musician performed part renowned ensemble independent artist band opening major label band high visibility performance major festival event producer hit song credentials artist signed producer camp songwriter chart credits noteworthy writing credentials songwriter major publishing deal musician songwriter filmtvadvertising placements musician lots pressmedia attention winner runner visible contestant reality singing competition eg american idol x factor etc winner runner honorable mention major songwriting competition grant award winner artist recommended referred industry players artist sider connection relationship eg family member graduate prestigious music school artist something unique important say artist reputable mix tape artist millions views youtube video individual done something unprecedented heroic scandalous controversial amazing etc page artist management manual page artist impressive social media picture subscribers followers likes etc celebr ity artist rags toriches story artist successful crowd funding noteworthy diy campaign artist powerful overcoming odds story artist survivor story charity angle interesting unique publicity angle stuntgimmick artist need compelling story creates interest provides credibility otherwise peaks curiosity value value building client clients behalf influence two constituencies consumer purchase clients products help spread word music industry partners facilitators including labels publishers producers booking agents promoters sponsors brand partners licensees advertisers media etc provide funding marketing expertise staff andor connections talent exposure assets marketability story team combine create value v client greater value leads higher caliber investors partners facilitators attracted project important thing keep mind working aggressively various elements play role increas ing artists value benefit whether team partners choose remain independent page artist management manual page formula powerful illuminates path financial success clients also getting clients radar industry players helps things like make name manager industry taken seriously manager acquire funding business artists projects gain access connected industry players get ir inner circles create meaningful contacts build genuine network connections get important people listen get attention facilitators labels strategic partners investors etc get artists booked paid shows tours tough economy reach kinds people help artists career much evaluation period dont yet client throughout planning execution stages client constantly ask elf question done today increase clients value may things play role outcome project seem control eg age preferences industry luck timing changing industry trends global events consolidations mergers etc overwhelming strength value proposition likely overcome elements might otherwise work use information contained resource help work increasing artists value order attract people propel project forwardmanagement requirements people often ask required manager basically many people come managers simply finding artist musician group band love deciding handle management duties however basic requirements need order effective manager personal manager need extremely knowledgeable every platform outlet music generates income music business currently undergoing tremendous change ou need know basics everything since one potentially communicating record labels producers publis hing companies booking agents talent buyers publicists promoters merchandising companies brands sponsors licen sees attorneys media personnel equipment manufacturers etc read plenty books attend many seminars workshops conferences afford use internet powerful research networking tool need patien take long time client make money therefore make money since income based commission extreme patience required stick game plan long haul artists make much money first recording tour often first album tour serve means create buzz around artist increase fan base raise artists profile next album signing page artist management manual page need realistic expectations unrealistic things work achievable level end getting extremely frustrated giving things properly materialize example unrealistic think r artist get offered sixfigure guaran tees headline shows major cities three song demo artist record deal album singledownload sales regional national buzz social media profile touring history media coverage radio airplay publicity etc indulge fantasies created artist keep realistic promise deliver impossible manager need flexible even bes tlaid devised plans unravel moments notice set long term goals prepa red change fine tune things order adjust conditions ground nothing wrong changing mind something indeed better cheaper smarter efficient convenient solution readily hand inform client flexible doesnt mean cant keep word losing focus need truly like andor love client musictalent need passionate music artist band performing andor writing dont sign artist cant visualize listening music lot thoroughly enjoying anything short leave struggling find motivation required day today basis easier sell somebody artist passionate manager need persistent aggressive stopping short annoying dont easily take answer believe strength argument viability project develop ways push really hard need still remaining spe aking terms someone youve pushed really hard page artist management manual page need plenty people skills job involve lot one onone contact communication people need able communicate needs without irri tating people negotiating talking need able separate personal feelings conversation hand focus goals ahead well desired outcome likely help purchase good book two art negotiating need lots appropriate contacts even client develop build social clout contacts easier get things accomplished need contact many different areas possible depending genre music client pe rforms including influential voices tastemakers within social networking circles record producers publicists pr specialists booking agents venue bookers talent buyers promoters publishers choreographers photographers graphic designers stylists make artists dancers voice coaches recording engineers studios attorneys media personnel etc course working con stantly formula discussed earlier teams v help put artist radar result people reaching instead go meantime ou may purchase music business directories ask recommendations music industry forums access line directories select people within genre interest contact better directories available pollstar httpwwwpollsta rcom music business registry httpwwwmusicregistrycom others find contacts well known respected area begin develop relationship attend conferences exchange business cards industry professionals database introduce everyone never know might rise position may use page artist management manual page network frequently get name write blog andor offer speak seminars conferences conventions get name make new additional contacts importantly create enough buzz artists contacts start coming need extremely well organized organized e ffective manager services like marcato musician httpmarcatomusiciancom others enable keep artist roster information organized one place need contacts easy access database able find information need moments notice cannot afford let days go without returning omebodys call e mail simply couldnt find phone number e mail address mess desk desktop amazingly takes couple days sit get everything order type database everything place easier maintain update information need little bit money job wait commissions materialize artists work years making enough income sustain leaving little table managers commission meantime manager purchase music business books pay conference registrations access industry resources book airline tickets etc likely pay things recoup certain percentage back clients income depending terms contract time totime may help pay studio time equipment purchases help pay outstanding bills tickets insurance etc careful g et taken advantage however k eep good records expenses contract spell much recoup clients income spend money things related career page artist management manual page finally always helps bit good old fashioned luck side saying goes luck happens preparation meets opportunity therefore best prepared tak e advantage opportunities present andor clientartist management code ethics indie managers association began several years ago longer accepts membership registrations code ethics manager members must abide code ethics agreement contains items positive elements managers abide whether members copy text code indie manag ers association code ethics privilege membership indie managers association herein referred ima music manager herein referred member agrees deal fairly honestly matters relating clients always look interests clients alongside members interest tre business matters related clients confidential make effort avoid scenarios conflict interest likely occur encou rage clients seek legal advice prior signing contracts keep durations management contracts reasonable length conduct research stay involved well informed matters relating music business avoid collusion man agers result actions interest clients refrain blacklisting clients engaging similar behavior receive unreasonably unjustifiably high commission page artist management manual page take credit another managers work exaggerate credentials affiliations effort woo client contractual relationship encourage clients breach existing contracts managers engage libel slander client members music management communitysetting management business many ways structure management business depending whether one person operation plan hire employees information contained n following section taken legal accounting advice counsel pertains mainly businesses conducted united states therefore set business make sure consult qualified business accountant andor attorney advice thats relevant starting business country residence following discussion ways set management business sole proprietorships sole proprietorship unincorporated business owned operated one person states sole proprietorship referred dba business billy bob business billy bob management sole proprietorships despite advantages quick inexpensive set distinct disadvantages sole proprietors subject unlimited personal liability business debt law suits company creditors sole propr ietorship anyone else matter sue owners business win judgment move seize owners homes cars savings personal assets page artist management manual page unlike corporation sole proprietorship considered separate owner tax purposes means sole proprietorship pay income tax nstead owner reports business income losses individual come tax return sole proprietor youll take responsibility withholding paying income taxes employer would normally means paying self employment tax consists contributions social securit medicare making payments estimated taxes throughout year cities many counties require businesses even tiny home based sole proprietorships register pay least minimum tax return business wil l receive business license tax registration certificate also obtain employer identification number irs plan employees sellers permit state zoning permit local planning board business name different eg using big blue management instead name nancy jones usually must register name known fictitious business name county practice lots businesses sma enough get away ignoring requirements caught may subject back taxes penalties cosole proprietorships one exception sole owner rule share ownership business legal spouse still maintain sole proprietorship irs consider co sole proprietors either split business profits losses separate returns put joint schedule c return page artist management manual page arr angement sometimes referred husbandwife sole proprietorship allows spouse help business without pay without classify employee would cause pay payroll taxes similarly c lassifying spouse partner independent contractor wont pay self employment taxes business wont file partnership tax return partnerships partnership venture activity involving two p eople groups share degree responsibilities liabilities rewards ventures success failure shall discuss couple different ways form partnership general partnerships general partnership partners share profits assets liabilities responsibilities assets belong partners collectively general partner authority enter contracts behalf partnership partner accountable fo r actions partner responsible partnerships debts losses general partnership pays taxes partners must individually account shares profits losses personal tax returns general partnership disbanded assets liquidated proceeds used pay creditors repay loans partnership partners compensate partners contributed funds assets money left distributed partners proportion shares business spelled partnership agreement page artist management manual page limited partnerships limited partnership partnership partners limited liability businesss obligations lea st one partner acts general partner assuming total responsibility managing venture remaining limited partners must say role managing venture whereas general partnerships formed like minded individuals wh collectively contribute assets capital expertise andor time company limited partnerships usually arise one party seeks raise money investors pursue specific venture function limited partners provide operati ng capital limited partners repaid percentage ventures profits normally limited partnership finite life limited partnerships may formed finance specific projects ie studio time recording equipment purchase copyright catalog launch management record company funding tour etc venture fail limited partners lose investment liable losses damages beyond put venture choosing corporat e entity anyone operates business alone others may incorporate right circumstances owner size business benefit argument incorporating strong maintaining corporation comes set responsibilit ies maintaining corporation requires paperwork record keeping sole proprietorships individual state legal procedures regulations forming maintaining corporation good standing page artist management manual page full description differences corporation ccorporation limited liability company llc would beyond scope manual besides distinctions often altered blurred changes internal revenue code local laws even time manual read changes relevant tax laws may made affecting entity choice bottom line choice entity made using current information assistance lawyer account ant way risking making bad choice might regret later especially first successive company tax returns filed businesses may choose variety corporate entities based needs useful descriptions legal financial advisors help decide type structure best suits business needs loan corporations loan corporation primarily tax saving device used recording artist sh elter income recording contract instead signing directly record company artist signs corporation corporation loans artists services via agreement record company record company p ays royalties corporation corporation turn pays artist salary type compensation structured minimize tax liabilities artist corporation may also provide benefits artist insurance pension fund contributions etc general corporations general corporation also known c corporation common corporate structure general corporation may unlimited number stockholders since corporation separate l egal page artist management manual page entity stockholders personal liability usually limited amount investment corporation close corporation close corporation appropriate individual starting company alone small number people significant differences general corporation close corporation close corporation limits stockholders maximum addition many close corporation statutes require directors close corporation must first offer shares existing stockholders selling new stockholders however states recognize close corporations subchapter corporation subchapter corporation general corporation elected special tax status irs corporation formed subchapter corporations appropriate small business owners entrepreneurs prefer taxed still sole proprietors partners many small businesses corporation offers best worlds combining tax advantages sole proprietorship partnership limited liability enduring life corporate structure limited liabi lity company llc limited liability company llc corporation offers many advantages many small business owners entrepreneurs prefer llcs combine limited liability protection corporation pass taxation sole proprietorship partnership llc owners enjoy limited personal liability many business transactions important realize protection absolute page artist management manual page drawback unique l lcs however exceptions apply corporations llc owner held personally liable personally directly injures someone personally guarantees bank loan business debt llc defaults fails deposit taxes withheld employees wages intentionally something fraudulent illegal clearly wrong headed causes harm company someone else treats llc extension personal affairs rather separate legal entity last exception important circumstances court might say llc doesnt really exist find owners really business individuals like sole proprietorship person ally liable acts expense formalities involved setting corporation issuing stock shares corporation form corporation good reason merely want limit p ersonal liability business debts forming limited liability company llc probably smarter llcs less expensive form less complex run event make sure voice concerns qualified accountant preferably one familiar inner working music business set artist management business finding artists today fairly easy manager find artists sign start looking art ists however take stock exactly offer style music enjoy listening good understanding w hat contacts entertainment industry much money available keep afloat difficult first phase management much know music business many artists already managing point enough time resources allocated take another one many questions shou ld answered start looking artists sign ou comfortable answers questions ready start looking artists begin visiti ng music related sites blogs asking club owners bookers promoters open mic karaoke hosts club djs music retail store managers entertainment attorneys record producers recording engineers studios publicists etc know artists need management tens thousands artists reverbnation accounts facebook profiles electronic press kits epks eg sonicbids etc distributor profiles eg cdbaby youtube channels twitter accounts official artist web sites review online allows narrow search make list bands see performing live also go clubs venues see find bands like always helps see band performing live get chance see well perform gives chance see indeed improve upon already also see audience reacting page artist management manual page age dwindling cddownload sales money artists make touring performing live selling merchandise signing merchandise deals licensing music use film tv etc partnering brands aligning thems elves sponsors signing endorsement deals crowd funding ad revenue sharing live performances play integral part overall scheme things bandartist cannot perform live limit ways yo u generate income multiple sources find band artist think might interested attempt ee hear several times several different circumstances approach commit meeting go several shows watch people react wel l interact people ask around see find anything reputation sure person people interested sign ing set preliminary meeting make promises offers point nd keep meeting casual following things might wish cover preliminary meeting talent level potential client beginning intermediate advanced stages musical career work required get ready market continue trajectory ascent primary market demographic trying reach example year olds year olds mainly f emales international market ethnic market regional market cial political market particular interest group goals goals realistic able achieve goals timely manner r head page artist management manual page absolutely love love want make million doll ars live beachfront property either way able achieve want existing deals eg management production spec recording publishing licensing sponsorship endorsement etc deals complicated involvement deals present conflict interest legally sign buy somebody contract co manage somebody else help get existing contract operate company corporation companies production publishing label etc live manage competently even live another area country belong unions organizations associations guilds contracts conflict affect involvement assets copyrights trademarks patents licenses real estate investments etc eparate pre existing assets income futur e income commissionable debts incurred debts liens affect commissionable income lots friends enemies music business better know sooner later since may bump people good bad along way manager previously status relationship unencumbered free sign previously recorded songs tour sales history topics need discuss preliminary meeting probably able add items list everything answered satisfaction th meeting yo u move next stage begin ne gotiating management contractthe management contract extremely important written management contract client usually advisable offer sixnine month trial period committing long term manageme nt relationship give time figure relationship proper match agreeing long term commitment important remember thing standard contract contract unique circumstances wishes individuals involved contract legally bindi ng agreement two parties may oral often written order contract legally binding party agrees refrain particular thing must receive adequate consideration undertaking must lawful legal agreement must mutual voluntary obligations must reciprocal parties must legally competent always attorney draft review contract make sure everything legal nothing important overlooked find contact information entertainment attorneys among places music attorney legal business affairs guide available music registry web site httpwwwmusicregistrycom music registry also book contracts music industry httpwwwmusicregistrycomcontractprodhtml th includes contract artist managers suggest always better attorney draft one least customize page artist management manual page one book meet particular needs reputable law firm look lapolt law pc httpwwwlapoltlawcom another resource volunteer lawyers arts httpwwwvlanyorg also search attorneys line ask artists music industry professionals would recommend always wise separate attorneys side manager artist following important items usually included management contract definitions management contracts definitions important words need clearly defined vague terms contract allows mischief one party needs find way contract term term refers fixed period time contract force many managers artists set trial period six nine months committing full length contract trial period used see manager artist ar e compatible manager capable value artist goes well term one two years options renew additional one year terms set states limit number years rtist signed personal services contract event advisable keep management contract term years total length havent man aged get anything significance done years might need evaluate relationship anyway territory page artist management manual page important contract determine territory within managers powers duties extend artists one manager usa managers territories arou nd world including canada europe asia australia africa south america etc scope duties contract spell obligations duties individual example managers offer render advice provide career guidance counsel perform relevant services artist may require order career artist promise make available exclusively manager prompt engagements refer al l approaches offers made third parties manager reveal income commissionable manager etc scope duties important part agreement one party fails perform duties may cause claim breach contract consideration contract spell side expected receiv e parties receive advice income credit commission career development power attorney anything else negotiated table bottom line side must receive something consideration order contract valid scope exclusivity page artist management manual page almost management contracts grant manager exclusive rights representa tion means artist cannot hire another personal manager represent time however stop manager representing one artist sometimes manager hires another manager co manage represent artist parts world managers exclusive representation apply specific areas closely related activities means manager exclusively represent client client also example plumber architect graphic designer etc power attorney contracts give manager power attorney essentially means manager sign accept contracts agreements related documents behalf artists contract spell contracts agreements related documents manager sign ones manager cannot sign purpose power attorney allow manager conduct business c lients behalf even client unavailable time however client may wish limit power attorney contracts arent exclusive dont bind client long term commitment dont assign clients rights sound recordin gs copyrights example clients may feel okay managers signing contracts behalf short term commitments dont involve lot money previously discussed agreed upon many artists attorneys ske ptical giving power attorney manager dont surprised clause ends one heavily contested keep mind still job manager without power attorn ey dont let deal breaker commission page artist management manual page area contract get extremely complicated usually conflict arises personal managers usually get paid commission around clients gross net earnings sometimes managers prefer get paid monthly retainer services rendered instead commission problem managers clients encounter determining whether pay commission gross net earnings well deciding income sources commissionable eg cddownload sales gig touring income advances royalties sponsorship fees endorsements merchandise sales brand partner payments income generated artist branded products synch fees streaming ad revenue etc client would rather pay commission limited number income sources based net receipts ie deduct expenses gross income paying commission manager manager h would rather get paid commis sion gross receipts ie commission paid prior artist expenses deducted sources income contracts negotiated term management contract sticky issue deciding income manager receive commission clients receive income one form another record deal publishing advances recording sales merchandising salesdeals live performances fees sponsorship fees appearances speaking engagements endorsements music licensing fees various royalties acting modeling salaries band brand payments cosmetic clothing deals artist branded products youtube ad revenue streaming etc income manager receive commission commission paid monthly quarterly check arrives receive money initially payments vendors creditors made page artist management manual page manager start high commission eg compensate risk early days reduce gradually time eg even certain thresholds met reverse manager get b onus commission certain income thresholds milestones met everything depends negotiations two parties side comfortable sunset clause sunset clause contractual provision setting cut date rights one party instance personal managers contract artist might provide manager receive percentage artists income contracts negotiated entered term management agreement even agreement terminates sunset clause would limit income participation say three years termination management contract alternatively sunset claus e could allow manager receive commission years termination commission another years fifth year none thereafter number variations negotiated parties reduc tion commission event managers deathdisability another area interest especially artists point view happens commission event manager dies becomes disabled reduction commission paid managers estate h ow long commission paid commission payments terminated altogether immediately clear interpretation avoid legal wrangling take plac e event managers untimely death disability page artist management manual page expenses contracts call manager reimbursed reasonable expenses incurred manager behal f artist manager may make long distance international phone calls trav el meetings attend conventions conferences put together showcases etc behalf client event manager needs make certain expenditures behalf clients wouldnt otherwise make contracts specify set amount money manager cannot spend without clients prior approval example manager may ask approval spend anything clients behalf month things could deemed expenses include phone calls long distance behalf artist postage courier fees photo sessions recording sessions recording equipment purchases rentals publicity promotion costs behalf artist related airbusrail fares trips behalf artist example business meetings conferencesconventions artwork graphic design fees hotel room charges car rental charges taxicab uber fares gas fuel managers vehicle used long distance trips behalf artist miscellaneous loans given client manager page artist management manual page audits c ontracts allow receiving party audit books paying party example manager collects money makes payments artist artist able audit managers books check accuracy payment many instances artist receives money pays commission manager case manager would need right audit artists books right audit usually restricted within set amount time transactions taken place eg within two years usually party conducting audit pay audit services unless discrepancy found upon time party discrepancy pay audit manager licensed talent agent management contracts include clause says manager acting talent agent states require separation two example labor commissioner new york california must license talent agent talent agent defined person engages occupation procuring offering promising attempting procure employment engagements f artist remains seen deals aka multiple rights deals work around issue since many deals structured nowadays provide management booking duties house even outside deal structures manag ers involved occasionally helping artists secure gigs live performance opportunities wish avoid live cities forbidding managers talent agents found operating agent without license states indicating contract licensed talent agent occasional booking like activity part involving small amounts money could considered incidental page artist management manual page important unhappy artist could attempt get contract showing court manager acted law talent agent without license issued labor commissioner breaches disputes contract clearly spell exactly constitutes breach contract eg manager fails get deal specified amount time client becomes unavailable perform duties etc contract also determine exact manner breach potential br communi cated breaching party well give breachin g party adequate time correct breach corrections arent made indeed made allotted time breached party mak e claim using process described contract warranties representations contract ask parties warrant represent legal age pressured sign contract ie duress free enter agreement disability respect right execute agreement consulted attorney told truth ownership copyright materials contract violating laws etc group members contract spell whether manager represents members group even individually leave group pursue solo careers important leaving member may still benefit hard work manager part managing group page artist management manual page contract spell limits parameters continuing management relationship commission arrangement manager leaving group members minors minor person ag e legal majority important know contract minor invalid unless parent legal guardian co signs agreement andor signs separate letter consent manager must best find true age c lient else risk entire contract rendered null void severability severability clause provision contract stating event judicial determination parts contract invalid unenforceable valid portions contract remain force renewals extensions e xtremely important spell contract gets renewed extended decide whether renewal extension made le discretion manager rtist mutual consent many days end ter notice given renew ing extend ing contract renewal extension automatic notice given make sure important issues addressed contract page artist management manual page assignments contracts allow manager assign duties responsibilities associate affiliate licensee company may buy managers company usually done allow manager flexibility join pa rtner companies investors yet still able perform duties contract artist managers may also want able assign contract another member management firm leave company key man clause provision contract protects recording artist songwriter signs company specifically particular person key man even though person might woman without whose presence artist songwriter would want bound company key man clause provides named individual leave company term artist songwriters contract artist songwriter may option terminate contract without legal financial repercussions fair company clause may also require artist songwriter repay outstanding advances andor fulfill commitments contract order terminate contract early performance clause contractual provision requiring party perform service achieve goal example manager may required get artist signed record company within specified time period artist may required available touring comm itments agreed band brand agreement etc page artist management manual page general contracts include general clauses clarify complete understanding parties example contract identify state country jurisdiction matters related contract another clause identify contract complete understanding parties compel changes made writing order enforceable another clause show manager advised artist seek legal counsel signing contract signatures course written contract cannot valid without signatures parties obligation necessarily need contract notarized ake sure signatures blue ink obvious documents originals ones copies career planning artist establish goals create business plan least game plan addresses short long term goals clients goals clients may simply want record album series singles make available download others may wan establish independent label release recordings perform larger venues currently go national international tour sign deal record label national distribution marketing ign publishing contra ct get acting align brand get endorsement deal partner sponsor long term goals break long term goals several short term goals defined set benchmarks tracked measured important set deadlines goal enable keep track progress make changes accordingly define image imp ortant good understanding appreciation clients image make sure comfortable also public perceives may find necessary fine tune things order present marke table image public may able hire stylist help imaging much better earlier process proceed try change image later page artist management manual page youve made impression pu blic artists fan base becomes much difficult change later dont confuse normal strategy presenting different sides person public gradually updating image artist fit curren release marketplace evaluate name age social networking important avoid confusion make sure client name another artist process e valuating clients professional name sometimes bit complicated appears first glance order memorable cut clutter hould artist use real name come stage name pseudonym wou ld benefits drawbacks decision artists difficult name read pronounce thus choose change others use difficulty name promotion gimmick another thing consider would artist name another artist already well known public eg george michael james taylor sarah mclachlan etc likely artist may challenged use name even real name event always good idea check see chosen name used elsewhere embark rest campaign define sound style artists difficult time defining sty le music even though artists want resist pigeon holed stylistically would benefit able describe style stranger words less crucial marketing standpoint almost everything read hear music business described accordi ng genrestyle page artist management manual page even feel clients music fits multiple genres recommended still good idea abbreviate description talking members music community well fans get clients house order beginning relationship good time sit help get clients house order tricky sometimes since clients inadequate funds take care pressing legal accounting issues take time talk client establishing corporation separate per sonal business asset registering copyrights applying service marks applicable signing various insurance policies tax planning bookkeeping etc may schedule consultations attorney accountant financial advisor help issues use time address back taxes owed legal issues unresolved identify artists demographic extremely important identify demographic marketing products servi ces better target gather information interest group rather age group every year old thinks way yet chocolate lovers feel way chocolate th e data gather u seful potential investor brand partner sponsor record label find information start within inner circle fan base work ou twards begin polling people mailing list fan base soon begin develop profile set profiles effective efficient way conduct survey questionnaire website exchange something free discounted like downloads tickets merchandise autographed exclusive products vip access exclusive chats etc page artist management manual page build support team todays music business environment good idea build strong competent team professionals around client manager coordinator team find right members team help coordinate activities client team end day consist manager along entertainment torney booking agent publicist promoter always hire services eg production graphic design photography recording etc addition fact support team help keep project running smoothly al attractive package eyes record labe ls investors sponsors brand partners long right team object find people good respected industry available commit time client ask recommendations utilize various directories mentioned throughout resource put te together might need come budget help pay team could come pocket deducted expense taken fund set aside client strategic alliances help achieve success l ong run develop plan surviving lean periods often takes artist therefore start earning money even income often difficult maintain consistent flow long period time inevitably periods time things slow especially recording stages little income coming performing merchandise endorsements sources order even income flow remedy engage activities create multiple revenue streams well clients different genres different stages careers page artist management manual page example might rock band poprb band rock band tour poprb band studio recording way addition royalties previous recordings filmtv licensing income coming rock bands tour poprb band finalizes recordings switch schedules ob ject arrange lean periods happen time clients also take advantage aftermarket essentially means additional sources income clients records initial release could anything compilations mixes releases different formats cover versions etc understanding different types deals clients may interested finding type deal instances would help know types deals available artists producers songwriters keep mind since music industry const antly changing impossible predict types deals may available future also worth noting significantly difficult work deal major record label publisher sponsor merchandising company etc independent company definitions basic good enough give idea different types deals available addition deals left irrelevant independent artist others included slowly surely falling use cases consult experienced entertainment attorney presented contract kind following deals may encounter demo deal rare scenario record label give artist money record demo demo fund ranges example songs label example day pe riod decide whether sign artist completion demo page artist management manual page like hear choose sign artist month matching right right first refusal means label offers artist deal time frame right match labels offer artist move artist normally keep demo move instances may even allowed lease independently development deal development deal somewhat like demo deal except terms options last little bit longer purpose slightly different scenario record label r rep spend time normally six months working aspects artists package try bring level commit spending money full release b udgets development deals range artist fails mature appropriate level let go saving label money associated full scale commitment types deals happening less less labels seek reduce risk exposure signing artists already well developed story recording deals contracts contracts signed record labels artists usually multi year multi album commitment record label provide recording budget approve hiring producers select songs oversee graphic design process manufacture record distribute market record retail outlets put place promotion help sell record collect money make payments cases provide tour support big difference levels financial procedural commitm ents made major record labels independent labels page artist management manual page independent labels generally less budget spend sign shorter deals less commitment offer higher royalty rates shorter accounting periods multiple rights deals multiple rights deals basically recording contracts artists share revenue album sales concert merchandise branding sponsorship earnings label exchange comprehensive career support traditionally record labels participated royalties mainly sales artists recordings sometimes deals structured around sale recordings deals allow label receive royalties wide range income sources related artist including ticket merchandise sales toursperformances publishing income artist branded products etc singles deals singles deal contract record company artist producer provid ing one single recorded released usually containing options additional singles andor albums event first single achieves commercial success singles often released form f ringtones digital represe ntation types deals structured way label test viability artist committing funds wider release upstream deals major record labels often use upstream deals way eliminate risk spendi ng millions dollars artists guarantee return investment accomplish signing distribution deals successful independent record labels producers page artist management manual page instances independent labels producers receive operating capital signing developing artists also get records distributed marketed major label distribution system sales independent record reach certain plateau record upstreamed ajor label system assets independent label producer also transferred major label exchange sharing royalties option deals option deals also called step deals arrangements example songwriter ceives partial payment towards creative fee writing song film production commercial project upon completion song writer submits demo company company approves song payment made song recorded synchronization final payment made song actually synchronized otherwise used completed project song used songwriter keeps initial payments usually retains full rights work though may conditions distribution deal distribution deal rrangement independent label production company major larger label whereby latter distributes formers product retailers arrangement independent label production company responsible manufacturing packaging delivering finished product distributor distribution deals independent label production company marke ting promotion distributor typically retains products wholesale selling price page artist management manual page distributor provides marketing services either charges direct costs advertising promotion back label deducts expenses labels share sales revenue retains higher royalty sales cover marketing costs th ese deals generally offered labels production companies provable sales histories types distribution deals independent artists available mainly digital distribution varieties online stores like itune amazon etc via companies like cd baby orchard tunecore etc pressing distribution deals pd pressing distribution pd deal type distribution deal independent label producer delivers finished masters artwork distributor distributor assumes responsibility manufacturing packaging distributing finished product cases pd deals also provide distributor handle marketing product independen label paid royalty typically products retail price production deals contracts either record companies record producers record producers recording artists sometimes record company signs rtist hires producer produce album instances record producer finds artist signs production company order produce album shopped record label independent artist likely encounter production contract recording contract early careers producer major label hit song production credits unsigned artist use vehicle get radar screen major label ar reps page artist management manual page master lease deals master lease deal agreement record company producer generally one major label production credits whereby record company obtains exclusive rights reproduce distribute sell recording stated period time rights terminate revert back producer producer furnishes completed master recording cases producer also furnishes artwork album covers record company assumes responsi bility expenses manufacturing marketing distribution paying producer percentage unit sale producer generally responsible paying artist royalties gross income received record company record comp typically assumes responsibility paying mechanical royalties music publishers control song copyrights recording licensing deals license grant permission company individual licensee use song album project exchange payment copyright owners give permission form written agreement known license legal copyright owner keeps copyright ownership song album even licensee uses copyright owners earn money people pay right use song including song movie movie trailer television show advertisement compilation recording game etc owners master recording generally record label major recordi ngs often performers independent recordings also issue licenses use synchronization masters production page artist management manual page foreign licensing deals foreign licensing deals ideal way musicians get albums released overseas instances copyright album remains original copyright owner deal manufacturingdistributingmarketing deal licensee company licensing product overseas pays costs releasing album territory exchange percentage sales expenses recouped deals usually apply specific album artists entire catalog contract usually require licensee release album within specific timeframe else lose license return product licensor licensee normally allowed sell remaining product end term merchandising deals major record labels committing less less money area tour support artists right type bands merchandising deals become significant factor helping offset huge cost touring enable bands make touring reliable source income two main areas merchandising retailmail order tour merchandising retail merchandising quite common license rights company either gener al item byitem basis return royalty per item eg shirt jacket baseball cap etc mail order response public comes inserts within albums artwork band website social media profile advertising range products offered fans buy page artist management manual page single song deals single song deals agreements writer music publisher writer grants certain rights publisher one songs singl e song deals writer often paid one time recoupable advance song exclusive song writer staff writer deals deals songwriter genera lly grants publisher share income music publisher writers services exclusive music publishers specified period time deals usually offered writers degree success writer track record writing hits publisher feels confident recoup investment return signing away exclusive rights writers songs writer gets paid publisher negotiated advance future royalties advance amount naturally depends th e writers bargaining power competition marketplace staff writer deal writer often paid weekly quarterly basis agreement tied independent record contract copublishing deals deals songwriter music publisher co owners copyrights musical compositions writer becomes co publisher music publisher based agreed split royalties songwriter assigns agr eed percentage publisher usually always split thus writer conveys publishers share publisher retains writers entire share page artist management manual page typical co pub deal writer gets songwriter share publishers share entire copyrights remaining going publisher thus royalties due payable writerco publisher receive income publisher retain administration deals administration deals made songwriterspublishers independent administrators songwriterspublishers music publishers admin deal songwriter self publishes merely licenses songs music publisher specified term agreed upon royalty split rrangement music publisher administers exploits copyrights another songwritercopyright owner coveted arrangement ownership copyright usually transferred administrator instead administrator gets gross royalties received administering exploiting songs certain period time certain territory collection agreements collection agreements like administration deals songwriter retains copyrights except publisher perform exploitation functions like accountant business manager publisher merely collects disburses available royalty income page artist management manual page sub publishing deals sub publ ishing deals basically music publishing deals foreign territories us publisher publisher foreign territory like admin collection deals ownership copyrights transferred sub publisher limited one countries outside us publishing dea l publisher allows sub publisher act behalf certain foreign territories often limited group countries european union eu gas ge rmany austria switzerland latin america etc purchase agreements agreements one music publisher acquires whole part catalogue another music publisher sort like merg er companies case due diligence investigation done determine value catalogue purchased collateral contracts contracts entered simultaneously parties deal separate related issues example singer songwriter might enter recording contract record label publishing contract record companys music publishing division time careful attention must paid potential conflicts interest arising suc h arrangements endorsement deals musical equipment companies financial interest high profile musicians album touringperforming credits endorsing products hope fellow musicians buy products endorsed musicians respect andor admire page artist management manual page musical e quipment manufacturers prefer approach musicians sold lot product credits major record label releases tours achieved significant radio airplay andor attracted lot attention television internet print media however possible land endorsement deal smaller equipment manufacturers trying expand reach territories achieve sales regional competit ors endorsement deals usually require musician endorse product mentioning th e product ads interviews including product name image andor logo album liner notes conducti ng clinics teaching seminars andor endorsing product trade showsconventions exchange added exposure manufacturer usually pay musician fee give free product andor offer substantial discount equipment purchases one would expect endorsement fees usually go high profile musicians discounted free products go independent artists endorsement deals independent musicians depend musical proficiency skill musician well musician knownadmi red number times musician performs number albums downloads sold size demographic makeup fan base type instrument musician plays equipment manufacturers information websites regardin g submission policies endorsement deals review deals client might encounter along way mentioned earlier make sure consult experienced entertainment attorney accountant whe applicable presented contract kind particularly one requires transfer assignment rights understanding roles different industry players order effective manager need understand music business works basically means need understand roles music industry professionals may encounter need know understand use course conducting business contact information many people found reputable music industry directories available companies like pollstar http wwwpollstarcom music business registry httpwwwmusicregistrycom others following description different players might encounter course performing duties artists repertoire ar reps ar reps work record labels charged responsibility scouting signing artists selecting material record assigning producers overseeing recording sessions developing marketing campaigns recorded releases cooperation artist managers record company departments marketing publicity promotion international etc page artist management manual page backline techs backline techs individuals usually musicians well set tune fix break equipment drums guitars keyboards etc band members tour sometimes play role show operating guitar effects pedals programming keyboard sequencers replacing broken strings drum sticks guitar picks etc booking agents booking agents generally work artists book arrange performances andor tours words find employment opportunities artists negotiate fees venues interes ted parties receive commission usually around work booking agents solid contacts venues bookers festival organizers promoters presenters often get phone cannot booking agents invaluable comes time organize tour booking agents also help determine much band gets paid pricing tickets day tickets go sale venues artist plays cities tour routed etc gent also helps decide radio stations ticket promotions eg free giveaways etc keep mind larger booking agents tend interested working artists signed label financial tour support touring history loyal fan base social media profile great reviews media coverage industry andor public buzz substantial radio airplay etc means better beginning artist play fill smaller v enues develop loyal paying fan base strong social media presence organize street teams help show promotion develop unique publicity promotion campaigns get college commercial radio airplay garner solid media coverage industry buzz befor e approaching booking agents page artist management manual page camera operators duty camera operator take video footage provide shots end large screens visible stadium large arena shows carpenters like name suggests role carpenter build maintain stage set eg drum risers props special effects custom stage pieces etc distributors distributor essentially middleman record label retail online stores anywhere public purchases music distributors attempt convince retail stores buy stock label products case retail provide warehouse space inventory management systems ship products retail accounts ordered n additional function distributor invoice stores collect money product sold pay record label money owed according terms distribution contract record labels job produce provide th e finished product well promote record public make aware make purchases occasions distributors offer manufacture distribute records retail sale return larger percentage sales price types deals get offered labels artists track record solid sales relatively large catalog releases page artist management manual page major label retail distribution system involves industry players part network include one stops rack jobbers record clubs one stops middlemen buy records labels make available local record stores prefer convenience one stop shopping rack jobbers middlem en buy records labels stock racks operate within retail stores record clubs buy recordings labels resell members discount prices event service representatives esr event service reps work liaison various departments venue show promoter duties include tracking documenting venue expenses enforcing venuepromoter contract making sure venue gets paid jobs become critical even ts promoter running show promoter rents venue books talent signs sponsors coordinates publicity promotion collects money front ofhouse engineers foh front house engineer person mixes bands live show controls audience hears output signals musicians microphones instruments di outputs microphone outputs keyboard mixers etc fed main console mixing board front house engineer applies controls volume effects eg eq compression gate reverb chorus etc feeding overall sound main monitors speakers venue page artist management manual page lighting designers lighting designer designs lighting sequence takes place live performance lighting designers usually brought well show takes place select movement placement number color lights show lighting designer alwa ys tour show sometimes leaving lighting director although sometimes double lighting directors lighting director operates lighting system day show executes lighting sequence designed lighting designer lighting director uses lighting design plan created lighting designer guide show sometimes lighting designer lighting director person lighting director also tells spot operators shine spotlight cues look lighting techs lighting tech also referred electrician sets focuses maintains bands lighting system mechanical right societies mechanical right society organization formed license mechanical rights record manufacturers eg record labels others behalf affiliated song copyright owners music publishers songwriters mechanical right societies collect mechanical royalties licensees periodically distribute earnings members charge affiliates commission gross mechanical royalties collected page artist management manual page main mechanical right companies united states harry fox agency hfa division national music publishers association nmpa songfile reached online httpwwwharryfoxcom httpwwwsongfilecom respectively merchandisers merchandisers companies pay bands singers right sell merchandise tshirts hats etc concerts retail stores internet monitor engineer monitor engineer controls sound music ians hear stage stage ear monitors operate separate mixing board feeds sound equipment microphones back stage earpiece monitors musicians hear complex monitor setups eac h musician hear separate mix music directors generally four different types music directors may encounter working within music business music directors mds found radio stations screening selecting recordings airplay commercial radio stations job done consultants group program directors music directors second type music director p erson hired artist audition rehearse lead backing band tour select performances third type music director scores arranges music films television programs commercials library services usually also conducts orchestra recording music usages page artist management manual page hotels resorts theaters churches arts centers community centers etc employ fourth type music director organize musical events book musicians lead house orchestras etc music publishers music publisher attempts exploit musical copyrights behalf songwriters represent take care administrative duties involved finding uses copyrights music negotiating licenses collecting fees distributing money writers publishers involved music supervisors music supervisors people responsible securing music use films tv shows advertisements video games etc participate finding suggesting negotiating rights use recorded music films projects also tracking usage ensuring payments rights owners constant communication music production librari es music publishers record labels songwriters composers etc help manage music budgets appropriated production companies responsible projects performing rights societies four main performing rights societie united states american society composers authors publishers ascap broadcast music inc bmi sesac formerly society european stage authors composers simply sesac soundexchange page artist management manual page three organizations ascap bmi sesac collect payments licensed public works behalf member copyright owners negotiate fees monitor collect royalty payments establishments venues eg restaurants nightclubs bowling alleys radio stations yoga studios etc make payments writer publisher members sound exchange compensates recording companies artists use music digital music service providers join ascap bmi songwriter andor publisher member sound exchange artist sound recording copyright owner entry sesac selection organization different criteria accepting rejecting applicants found online httpwwwascapcom httpwwwbmicom httpwwwsesaccom httpwwwsoundexchangecom list worldwide performing rights societies found wikipedia page product managers product anagers people major labels charge coordinating overseeing andor directing manufacture release product record company product managers duties include assembly master recording label copy copyright information credits liner notes graphics artwork etc forwarded pressing plant mastering lab printers product managers work closely departments schedule release dates coordinate marketing activities page artist management manual page professional managers professional managers manage market songs music publishers names professional managers include songpluggers catalog managers creative managers addition plugging songs position sometimes includes duties scouting signing developing talent producing demos interacting licensees program consultants program consultants independent experts hired radio stations assist increasing audience share program consultants may evise revise radio stations format play list image marketing strategy etc program directors radio stations program director person charge planning scheduling programs ultimate responsibility mate rial personnel selected programs program director pd decides overall programming radio station commercial radio stations pd performs function generating audience share ratings input consultants group pds brand managers indie promoters publicists pr firms publicists pr firms attempt generate publicity media clients normally get paid weekly monthly per project fee efforts publicists assist getting articles interviews reviews features news items written clients well responding inquiries media personnel individuals pr firms also instrumental securing sponsorship deals tours page artist management manual page pyrotechnicians pyrotechnicians responsible assembling igniting pyrotechnic effects concerts performance events pyrotechnics among dangerous effects used stage many states cities require th pyrotechnicians licensed legally use pyrotechnics stage quarterbacks area radio promotion quarterbacks people consulted run overall marketing campaign coordinate activities r adio promoter booking agent publicist retail promoter etc complex campaign way helps single point person individuals report radio promoters independent radio promoters often called indies attempt achieve radio airplay clients records sent radio stations indies make follow calls emails attempt convince program directors pd add clients songs play lists feed pds information marketing promotion campaign artists performances andor tour schedule airplay influential stations retail activity media coverage distribution plans publicity efforts radio trade ads unit sales information etc radio campaign run anywhere weeks months cost anywhere thousand tens thousands dollars page artist management manual page record producers good record producer musician good film director actor producer gets best performances musicians singers keeps studio sessions running time acts liaison band recording engineer communicate record label ar rep file necessary talent releases related paperwork keeps project costs within allotted budget good record producer help keep artists inspired motivated challenge reach beyond comfort zone create magical performance often times producers play role talent scouts ears record labels communities manager want make relationships many good producers major label contacts hit song credentials possible riggers rigger person responsible safely setting hanging light sound points arena work coordination ground rigger assists measuring points well setting chain driven otors suspend points ground riggers also prepare cable bridle dead hangs route persons route person salesperson assigned service retail clients specific sales territories record distributors hire route people sel l deliver product retailers set merchandising displays mount posters arrange flats etc page artist management manual page selling agents selling agents also called music jobbers appointed sell printed music retailers behalf music publishers selling agent usually print publisher expertise designing printing distributing selling sheet music stewards steward also known shop steward union official union contractor hires supervises musicians insures enforcement terms union agreements producers stewards also people hired help supervise manage concert event talent buyers unlike booking agents work talent buyers employed hotels clubs casinos venues book talent talent buyers receive commission artists performance fees instead receive salary venue hires talent scouts talent scouts usually work direction ar reps talent scouts assist ar reps seeking evaluating recruiting new talent material ones often found clubs streets listening looking coming talent commonly earching internet analyzing data social media data aggregators scouring blogs talented artists creating buzz page artist management manual page technical directors technical directors people charge set design construction control live performance usually found larger tours shows major label artists performing trackers trackers people assigned check radio stations trade publications social media tail stores distributors etc order monitor progress marketing efforts commercial record release making note weekly radio adds chart entries chart movement airplay rotation sales social commentary statistics etc traffic managers large recording studios traffic managers people charge scheduling studio time clients large studios usually three seven different studios one complex multiple recordingmixingmasteringediti ng projects taking place one time unions two main musician unions united states american federation musicians afm american federation television radio artists aftra afm negotiates terms employment session musicians record companies setting union scale pension contributions recording sessions aftra also afl cio affiliated union geared protect promote interests actors professional performers b roadcasters television radio sound recordings non broadcastindustrial programming new technologies though musicians vocalists affiliate aftra rather afm solutions common management challenges new manager tempting think life manager going full glitz glamour celebrity parties awards show appearances sold performances frenzied press conferences large amounts money rolling commissions constant praise heaped client peers music industry general beginning nothing could truth serve large dose reality venture field artist management doubt many rewards create take advantage opportunities arise make sure everything planned well clients talented committed working hard luck side smart manager one willing consider many problems may occur course job even though solutions offered spend time think ing problems presented chapter try come challenges solutions best fi circumstances addition attempt envision additional scenarios could prove problematic get caught flat footed occur page artist management manual page following many challenges could encounter field artist management suggested solutions one group members interested signing management deal approach group management offer may encounter situation one members interested signing first thing attempt find individual band member objections per son may think unqualified may bad experience another manager previously industry p erson may warned signing something past may brought attention may simply nervous signing anything anyone may think dont need management handle management duties whatever case may try address concerns interested sign ing group may need convince person safe sign rumors untrue really need management really something negative past made aware come clean explain side story rectified situation something negative taken place past try pretend nothing happened record somewhere something negative expect band trust start relationship lie manager artist relationship must based mutual trust try sign group without signature objecting member get objecting member kicked group members group agree sign management contract order bound tempting try get objecting group member fired unless indeed liability group rest group agrees go page artist management manual page end f fail convince group sign best option withdraw offer move sign another group artist lack bad communication client common problem occurs managers clients worked early lead end relationship anything good happen c ommunication skills absolutely vital field artist manageme nt since bad communication creates vacuum others spread negative propaganda misinformation able communicate well client also industry professionals well eg producers label ar reps publishers booking agents concert promoters publicists licensees hired musicians etc client page times order avoid misunderstandings band members artists feel comfortable talking anything concerns interests time part maintain open door policy clients know correspondence must go discussed acted upon besides talking phone texting twittering sending emails back forth try schedule regular face toface meetings client review progress reports discuss ideas concerns client may ideas concerns addressed soon possible keep mind client looking career advice well ideas suggestions make sure remain todate industry news setting meetings credible information likely band take communication seriously theyll look communication page artist management manual page instead bringing outside sources absolute must read billboard httpwwwbillboardbiz although also check sources like new york times entertainment section online even occasionally wall street journal forbes depth entertainment news analysis keep local music industry news newsmakers area since local area artists likely get industry news encounter industry players one member members interested deal youve worked hard line manager spend much time trying figure get deals clients may include record deals publishing deals licensing deals domestic international merc handising deals sponsorship deals distribution deals endorsement deals band brand deals cosmetic deals acting roles modeling gigs unusual find resistance deal table one members group avoid limit much resistance communicating well group artist spending time trying line deals know group artist feels type deal sense whether hey would even interested signing deal materialized feel strongly deal discuss group artist beforehand explain advantages deal relates long term plans waste valuable time talking industry professionals attorney negotiate deal group artist refuse sign cause stress groupartist also ruin reputation among music industry community page artist management manual page group members working harder others group unusual find group one members working harder rest one members lazy hardly anything tha n play instrument sing addressed quickly lead serious morale issues even breakup group best way handle situation designate tasks member members feel like contributing equally overall success group members pulling fair sh load members feel contributing group start insist larger percentage profits could lead members complaining members quitting group brea king possible members perceive contribution greater even isnt dealt delicately yet decisively besides rehearsing performing tasks designated group members include send ing newsletters people band mailing list conducting social media campaign communicating street team members responding emails creating updating electronic press kits epks organizing articles materials band meetings making follow phone calls designing ordering promotional materials u pdating band website social media profile uploading materials sites promotion maintaining band tour van passing flyers postcards samplers sending press rele ases band media editing videos preparing band rehearsals auditioning musicians analyzing data eg google analytics reverbnation etc much whatever make sure tasks designed member feels rest members fairly equal amount work value placed work member similar page artist management manual page particular member seems weak li nk chain entire project held back lack focus contribution might want consider discussing getting rid decision would voted whole group dealt man ner detailed band partnership agreement decision complicated member also happens lead singer songwriter talented member group end consider best group whole band members refuse sign band partnership agreement one first things manager get band sign band partnership agreement reason get done immediately much easier get band members agree terms agreement still friends deal substantial amounts money table dont get done early chances problems trying get ne later agreement crucial spells rights responsibilities band member indicates assets divided details proc edures must followed principles must adhered whole lot topics covered band partnership agreement may include ownership band name logo names logos could belong single band member several band members might come name andor created l ogo design band whole name logo group decision band member hiring firing right hire fire band members procedure carried spelled agreement band partnership services detailed agreement page artist management manual page band sharing profits losses band members decide considered profit loss percentage profit loss member take respons ible ownership band sound recordings publishing issue single complicated issue contentious one deal especially band partnership agreement left later sign chances soun recording belong whole band unless members band others hired guns band assigns rights sound recording record label publishing belong writers songs band records unless sign publishing deals often confusion exactly wrote songs whether band members contributed writing course recording band termination band determine events constitute dissolution band eg death lead member initiation lawsuit band etc happen profits taxes property debts etc band dissolved agreement determine manner band disputes handled eg counseling mediation arbitration courts etc main issues included agreement doubt need legal assistance drafting partnership agreement importantly get done early one members dont want sign insist problems compounded wait later band artist breaches management contract may find point management career band member artist intention ally unintentionally breach contract breach minor may want talk artist bring concerns page artist management manual page major bre ach first thing bring breach attention manner spelled contract eg via registered mail email phone call band meeting etc contract also indicate amount time member artist attempt remedy situation deadline passes resolution attempt work things internally get situation resolved early try keep court system much possible unless breach involves large sums money potential damage reputation substantial intentional breach contract usually sign marriage trouble often even intervention attorneys leads complete breakdown relationship parties involved follow spirit word contract communicate clearly good faith every opportunity breaches usually avoided manager youre head often takes find band artist meets expectations band artist find one quite easy get lost magical moments move offer management contract taking stock resources initially may think great songs good looks need get band next level band sign may extremely talented expect walk right sr vp ars office major label get multi million dollar deal may even believe much find game taking much longer expected point may start feel like youre head bitten chew best way avoid first place promise cant deliver talk band ab realistic game plan sign let know th need lot work success attained page artist management manual page take time get radar contacts help facilitate forward momentum including tastemakers within social media circles particularly influential bloggers attorneys music industry contacts record producers major label credits booking agents publicists music publishers venue bookers promoters media contacts industry gatekeepers independent label ar reps time right present band artist review take gain trust people need relationships sooner start better putting together team publicist booking agent attorney also help alleviate pressure get everything done addition band artist looking career advice know every music business relate topic confident answers give reading resource good start knowledgeable aspects music business lots industry contacts help feel control situation prevent feeling like youre head somebody trying cut management duties every come across somebody trying cut management duties sometimes unintentional times intentional malicious could friend band club booker publicist radio promoter record label proposing deal house managemen even ar rep time may attorney many attorneys fail realize job band artist already manager give legal advice career advice many attorneys known overstep bo undaries cut management duties aware retain attorney draft negotiate contracts page artist management manual page ideally attorney advise example wisdom requesting large cash advance con tract doesnt provide adequate promotion touring budget legal aspects deal offered whether bass player replaced routing tour chicago makes sense attorney advice correct legal language needed address assignment rights whether song best single promote radio even maintaining management duties ont closed outside id eas always address issues introduced outside sources however ou communicate clients early tolerate parties acting capacity personal manager remind reason signed first place things start get hand try talk client trust somebody elses opinions attempt correct situation gently remind signed exclusive dea l managem ent problems avoided policy clear frequent open communication people attempting bypass manager order communicate directly artist every somebody offer something dir ectly client without going lot people music business clue things work think manager necessary artists signed major labels client instructs th e individual contact meet disappear thin air even worse continue communicate client ignore refuse talk legitimate business professional problems whatsoever talking anything pertaining clients music career page artist management manual page prevent kind behavio r struct clients communication must go revie w discussion action taken manager need act buffer types individuals approaches somebody spreading rumors manager order get artist leave higher rise music business likely come casualty industry politics fairly easy make enemies music business even without knowing enemies appear form disgruntled ex employee artist whose demo didnt like former band member fired jealous manager angry journalist arrogant ar rep main thing understand sooner later happen best way han dle situation confront head address early client deal people honestly promise able minimize damage could result nasty rumors spreading faster stop everything best intentions always think whats person good reputation within industry circles able minimize situations well find people help defend attacks may take place major label recommends band artist finds new management unusual actually quite normal major label ask band sign level management firm offering recording contract often label wants make sure band represented manager able properly manage artist level page artist management manual page alevel managers know game played understand wheels greased therefore ont make big stink things mi ght appear somewhat ordinary inexperienced manager addition hings major label level move fast windows opportunity close quickly manager clout connections take advantage alevel managers get call returned top booking agents sponsors brand partners publicists attorneys media personnel publishers concert promoters tastemakers gatekeepers n unknown manager may wait hours days calls emails returned often cost major financial promotional opportunity major labels also know easier communicate level management firm theyv e done business managers reputation around world know turn take advantage opportuni ties new manager may tempted go every offer often diluting prestige artist major label new inexperienced manager may al accept offers declined decline offers accepted complicati ng matters fact even independent labels starting offer artists deals provide house management part deal prepared deal situation clause contract th describes happen likely situations arise ften better release artist band buy fee limited future commission provided sunset clause major label independent deal hold band artist back resent ca n use fact got band signed along money made deal sign artists management company play ball go along even good connections within major mini major label syst em use shop material future page artist management manual page make sure recoup money might spent band early days ask band k album credits band biography interviews course feel strongly keeping band signed management com pany feel better ways band achieve long term success without taking advantage opportunity presented make feelings known explain way forward band manager lacks contacts new manager may find serious music industry connections beginning intend business retain artists roster need remedy situation soon possible start local region attempt get know everybody music business including local club venue owners promote rs record producers recordingmastering engineers club djs managers record labels publishing companies music e ditors local publications radio station pe rsonnel especially college radio music industry media attend local music seminars workshops conferences come area join local music associations organizati ons available utilize internet follow friend influential music industry voices tastemakers within social networking circles youve tackled local scene spread regional national international scene research order fin names contact information industry people outside region plenty directories available purchase including mus ic business registry httpwwwmusicregistrycom andor series directories pollstar httpwwwpollstarcom page artist management manual page making deep connections akes accomplish start even sign first act youve already signed act need move fast need build trust contact start taking returning calls responding emails social networking probes keep mind principle people want work money made ie something nobody interested simply favor dont make contact som ebody immediately start shoving demo tapes faces spamming inbox mp attachments links begin wishing happy birthday amazing much discover social networking sites telling enjo yed pan el discussion congratulating latest release etc work keeping loop small successes artist accomplish impressive things create powerful social media story artist begin appear radars eventually appearing radars make contacts reach instead reach keeping record label focused artists managers think gett ing signed major label label matter pot gold end rainbow relax let label work watch checks come roll ing bottom line dont take steps keep everybody label excited motivated may soon find band bottom priority list eventually dropped label altogether manager make sure label paying ade quate attention band spending necessary resources promised contract may even times band spend money pay independent publicist tour promoter radio promoter retail marketi ng rep help record ing page artist management manual page spend time building mailing list working putting together independent street team additional help dont count label everything keep mind additi onal investment make pay band long term terms cd download merchandise sales gig attendan ce licensing fees sponsorship branding opportunities decent progress made seem reached plateau another common problem may encounter one feel even though decent progress made artists career seem reached plateau might find industry buzz fading media campaign isnt gaining momentum arent getting many new gi gs recording sales peaked interview requests radio airplay stopped general things somewhat flat point take stock wha accomplished far try get hands around problem might could number things could happening contacts may longer b e available help industry may done artists sound ready yet artists sound budget may sufficient tasks need done business models signing booking artists may changed industry may flooded artists sound like may hard time making enough buzz stand crowd clients losing faith project youre unable allocate enough time project get next level hard time figuring new ways sell cdsdownloads merchandise unable formulate creative ways market promote group shows client isnt ready take advantage new revenue streams available music business page artist management manual page first thing analyze everything youve done date obviously things arent working well need take look needs added removed adjusted need come fresh ideas move th e project forward depending nature band either short break aggressive reboot required focus creative ways things youve along find ways add fresh things mix find different incentives get people come shows buy cdsdownloads sign mailing list ideas shaped type music types people make fan base one size fits solutions vailable creative thinking client may come additional money execute new ideas allocate lots time project band might need different long term strategy new sound style replacement singer musician creative musical production outside songwriters fresh look style new photos andor videos update website social media profile entertaining content youtube channel compelling story garner media attention coverage perhaps might need play less often town often areas release video live show maybe need change number people band replace lead singer perhaps area saturated bands like change scenery whats required maybe ar reps knew got fired need make new contacts labels listen demos perhaps need unique items add merchandise list besides shirts mugs youve selling along maybe need work buying tour n opening act artist major label order increase exposure page artist management manual page perhaps need aggressive publicity campaign different remixes songs radio internet airplay maybe need interviews display ban ds personality public perhaps wait bands sound cycles back publics taste perhaps need find sponsors brand partners help fund expansive tour order reach larger fan base perhaps social media campaign needs energized maybe need invite pay high profile guest musiciansartists perform recordings perhaps artist collaborate musicians industry profile larger fan base maybe offer street team members fans better incentives spread word help promote band bottom line dont keep thing youve expect different results try bunch new things nothing seems working couple years later may time band move things may need new manager might need new band b artist spending much budget recording album section pertains mainly managers bands signed major labels large recording budget bands known spend much time money recording process buy ing equipment personal use job manager inform lack wisdom production rich promotion poor doesnt matter good recording isnt money left promotion outreach promotion costs ridiculously large amount money without adequate exposure record needle musical haystack unable found among thousands record ings released every month page artist management manual page great song ake two years produce bands known record never ending albums claiming perfectionists endeavoring get right work good producer help get recordings finished time b udget spend rest money publicity promotion tour support remind band comes point extra hour studio wont necessarily sell extra cd download concert ticket piece merchandise besides money charged back band likely leave un recouped un wanted label end contract term manager problems member team publicist promoter agent attorney producer etc time time may find problems members team hired retained help project first take stock f problems problems issues persona l team member valuable project find way work team member replaced somebody equal value personal problems include things like attorney retained ex fianc\u00e9 cant stand new spouse overheard booking agent saying hey preferred opening act band record producer hired bad breath concert promoter hitting significant types personal problems ignored end tour deal negotiation show studio session etc however problems relate job performance person hired retained use position manager rectify situation page artist management manual page part management duties involve working band hire retain people help project problems include things like attorney missing deadlines hand drafts contracts accountant embezzling funds band account producer losing master files recordings agent paying whats owed tour advance talk people hired necessary fire dont fix problems whatever must act decisively quickly order avoid long term damage project reputation required put emotions aside deal situations strictly business standpoint band artist wants management deal may come time one reason another band artist wants get management deal manager usually prevent happening paying bandartist adequate attention promising things cant deliver everything said would keeping band busy progressing communicating well band artist times especially going gets tough start get disillusioned common reason bands artists want deal manager breached clause contract hasnt managed get wanted go crucial periodically review contract make sure arent breaching clauses contained within easy forget contract youve signed especially put away file cabinet never take responsibility spend time educating band artist realities music business sign stress importance form ulating game plan culminates band artist able earn living music without major label contract page artist management manual page despite efforts still want deal probably consider parting ways amicably since almost impossible get maintain faith trust participate plans set unhappy andor situation course would n eed address issues relat ed commission owed deals igned management supervision future commissions etc challenges may encounter manager position music industry requires much flexibility artist management despite challenges however position music business presents opportunity positively affect lives livelihoods band musicians care copyright basics extremely important managers understand nature copyright law relates material recorded andor performed clients general understanding copyright basics allow explain certain things client help avoid types scenarios often see played court system another thing keep mind ent ire books written topic copyright indepth discussion copyright law beyond scope resource highly advisable retain services experienced entertainment attorney review paperwork relating copyright publishing interests clients particularly contracts exclusive involve assignment relinquishing rights generally speaking simple plain english terms two copyrights involved song written recorded united states sin ce copyright laws different parts world one copyright musical work copyright musical work initially belongs authors music andor lyrics ie writer lyrics andor composer music company song work forhire copyright sound recording performance musical work authors sound recording initially performers producer ie musicians andor singers performing recording producer recording page artist management manual page particularly n major label system often even indie labels ownership sound recording vests initially performers transferred labels written assignment among musicians songwriters often lot confusion surrounding authorship status songs ie exactly wrote much combination strong egos lack knowledge copyr ight law knowledge vacuum myths allowed become fact including famous one lyrics make song everything else simply arrangement fact us c opyright law states regarding subject matter important elements bolded effect subject matter copyright general copyright protection subsists accordance title original works authorship fixed tangible medium expre ssion known later developed perceived reproduced otherwise communicated either directly aid machine device works authorship include following categories literary works musical works including accompanying words dramatic works including accompanying music pantomimes choreographic works pictorial graphic sculptural works motion pictures audiovisual works sound recordings architectural works page artist management manual page e phrase original works authorship places emphasis fact authorship must original ie copied someone else qualify copyright protection mention made categories authorship musical works including accompanying words used describe category would consider songs today place law ever mention fact lyrics make song fact copyright form used register works c opyright office author information section allows selection music lyrics indicate authorship musical work sound recording indicate authorship sound recording therefore musicians songwriters compose music well musicianssongwriters write lyrics register authors problems arise writing recording sessions lyricist tries determine whether musicians get writing credits answers arent always clear situation unique avoid problems always best discuss prior writing songs exactly get writing credits song completed ea sy enough determine whoever writes lyrics co writer terms music composition however solution complex generally involves giving songwriting credits whoever composeswrites music ie whoever comes chords song whether written paper keep mind even lyrics written including vocal melody different musicians come different chord progressions composing music ie even lyrics present music doesnt write thereby making music original work authorship assuming chords arent copied directly another song page artist management manual page lot lyricists like take sole songwriting credit song classifying musicians arrangers music simply arrangement arrangement may apply example string arrangement composed around chords chords hav e already written bass line however probably based pun intended root chords already written therefore normally wouldnt considered original work authorship unless bass line original recognizable right constitute authorship avoid problems deciding ahead time given songwriting credits songs completed use eco system register works online visiting library congress website httpwwwcopyrightgov select performing arts work register musical work sound recording register sound recording ou need properly fill form b include sample song sound recording instructed c pay fee technically speaking song original work authorship copyrighted moment reduced fixed medium perceived reproduced otherwise communicated period transitory duration main reason registering works library congress copyright office provides formal record date work registered certificate registration could used court law help recover money damages event somebody infringes copyright signal r copyright ownership paper symbol andor word copyright along name year creation eg copyright john phillips record words music onto cd audio file eg wav mp etc signal copyright ownership symbol along name page artist management manual page year first publication eg john phil lips cd metadata song file using peoples copyrighted material occasion client may find desirable necessary cover someone elses song intend record version someone elses copyrighted work need get mechanical license grant permission mechanical reproduction distribution sale song copyright audio form song previously released public may reproduce taking advantage compulsory mechanical license provision copyright law exercised serving notice intention copyright owner usually music publisher find publisher given song contacting ascap bmi sesac even harry fox agency reached online httpwwwascapcom httpwwwbmicom httpwwwsesaccom harry fox agency reached httpwwwharryfoxcom however song previously released public negotiate directly copyright owner right reproduce song intend use sample directly nother song obtain master use license directly owner sound recording major label recordings owner sound recording almost always record label owner sound recording usually identified somewhere n recording along contact information form mailing address andor website page artist management manual page addition also get permission owner underlying song normally publisher means get two permissions use sample lifted straight previously released recording failing constitute infringement copyright owners exclusive rights recommended use music clearance specialist assist obtaining rights use samples within compositions mentioned earlier lot copyright law cover manual give overview important items always advisable retain experienced entertainment attorney look paperwork may presented concerning copyright particularly relates assignment rights work hire current state major record labels weve covered foundational aspects artist management lets turn attention state music business particular state major record labels within music business phra se major labels refers mainly three major record labels dominate recorded music sony music entertainment universal music group warner music group music industry currently going tremendous amount disruption change reduction profits largely due recorded sales declines rapid advances technology negative effects global recession company restructuring costs impact file sharing peer topeer networks music streaming per ception major labels release mediocre music wrapped around single hits forced major labels think ways deliver content consumers ways produce fair predictable returns music consumption moves away cd mo del towards downloading streaming subscriptions mobile apps cloud models major labels start thinking ways share revenue multiple income streams artists via multiple rights deals ways never wanting share income derived multiple sources causing artists contracts negotiation leave labels court non traditional investors partner brands sponsors release projects directly fans page artist management manual page shrinking profits reduced number artist signings major labels laid staff outsourced work done departments like legal marketing sold real estate including offi ce space recording studios fueling speculation labels going business major labels far going business something working favor people realize even appreciate something woven deep fabric society general american psyche particular something fact society need heroes superstars indeed cant live without think superstars singers athletes actors dancers comedians magicians reality tv stars authors poets philosophers etc brought joy inspiration life governing body decreed starting tomorrow would forbidden heroes superstars people would revolt decree would stand throughou history always embraced heroes fairly recent phenomenon desired superstars world entertainment music particular major record labels responsib le eliverin g global mega superstars us yet independent record label investment group managed produce international musical superstar completely ou tside major lab el structure ie without tapping major label system financing staffing marketing publicity promotion andor distribution although may soon change currently stands though major labels vast financial resources deep support infrastructure necessary develop global superstars deliver people labels also lot exp erience expertise business creating musical superstars capable great influence general public rea son continue need major labels even consolidate downsize outsource tasks go different page artist management manual page names otherwise restructure constant need fo r fresh superstars standards cool relevance shift times stars today must make way superstars tomorrow refore need develop new ones every years replace older ones even though current conundrum one get people pay music listening nce new superstar created figuratively literally speaking majors look cash income sources cd sales consider su perstars generating hundreds millions dollars fragrance collections fashion collections endorsement sponsorship opportunities artist branded products licensing deals etc income sources major labels hope tap n future artists sign today role major label ar rep even though fewer ar reps major labels expertise still something labels rely help figure sign although proces statistics data driven signing process generally begins ar rep finding presented artist think certain x factor necessary develop superstar artist artists bands almost always come attention major label ar reps solicited ie known well respected sources even ar rep discovers talent find promising almost always takes second third opinion respected trusted source along due diligence rep considers making move towards signing solicited sources include social data aggregators upstream deals independent labels talent scouts ar reps attorneys producers managers p ublishers booking agents song writers signed artists musicians frequently contest winners artists benefiting high levels tvinternet exposure page artist management manual page ar reps assistants also spend lot time res earch far ar reps concerned except occasional internet sensation news headliner r eality tv breakout star artist worth signing today ever comes completely nowhere indeed ost major labels already good idea artists want sign yet keep eye open talent pops radar every active artist creates trail kind emerging talent always appears industry radar way reps begin take notice ar reps check data statistics artists online activities social networking profiles information gathered music industry data aggregators feedback respected industry sources tastemaker reviews influential bloggers recommendations sales data artists performance touring history collegeinternetsatellite radio station playli sts buzz street th e internet reputable mix tapes occasion though rarely live shows artist showcases ar reps also take notice artists ar reps major labels interested ar rep must truly believe artist going superstar label able perform hit songs become profitable brand ambassador positively impact companys financial bottom line immediately order minimize risk ar rep conduct research take account age artist presence th certain x factor ability artist impact radio branding potential artist writing performing abilities artist sales independent releases existing radio airplay reviews articles major regi onal national music publications show attendance figures television andor internet exposure word ofmouth clubs mailing list size artists team eg manager attorney agent etc previous deals page artist management manual page outcomes past potential merchandise sales past potential sponsorships deals past potential movie roles past potential modeling gigs past p otential endorsement deals previous pending lawsuits etc armed profit loss statement pl ar rep major label attempt convince appropriate people artist worth investing money provide label solid return investment roi often though ar reps dont go far find talent talent already present industry pipeline solicited sources eg friends artists already signed label writers already signed major publishing companies bands opening acts already label artists upstreamed indie labels friends relatives industry big wigs backup singers musicians major label recording projects tours artists discovered hit producers songwriters referrals attorneys relationships label etc talent rarely ever discovered demo tape sent company major record labels evaluate sign talent reduction profits cd sales major record labels started signing new artists increasingly artis ts still label deals multiple rights deals give labels share income generated multiple rev enue sources including concerts sponsor ships endorsements merchandising deals subscriptions licensing deals artist branded products services cloth ing fragrance lines major record labels increasingly independent labe ls started include multiple rights language contracts newly signed artists order facilitate arrangement labels hired people run management touring merchandising sponsorship page artist management manual page branding etc divisions offices outsourced work outside label services companies mere fraction artists pursue major label deals ever achieve th objective mathematical certainty overwhelming majority artists never sign deal kind major label pursuing major label deal fund artists cording tour today akin playing lottery could chase deal many years yet never get within hundred miles signing deal squandering countless opportunities get things done independently addition deals get done major label level deals artists already pipeline otherwise appear major labels radar taking account efforts manager independent artist spent time releas ing recordings funding tours order get attention labels appearing radar mentioned earlier major labels always looking next round superstars replace current ones fans tire hey look artists developed brand monetized example branded magazines nightclubs artistbranded ad supported video channels recorded products electronic gadgets clothes footwear cosmetics etc introduction deals major labels looking forward sharing income generated arti st multiple sources consider fact according forbes celebrity valuations beyonc\u00e9 knowles earned million starring roles two films expanded fashion collection includes jewelry eyeglasses sponsorships ninten crystal geyser general mills endorsements loreal giorgio armani samantha thavasa handbags labels perspective artists developed brands able get deals generate income page artist management manual page efforts resources label provided artists part recording dea ls therefore looking forward major labels position branding companies sign artists per year multiple rights contracts ob ligating split percentage income generated multiple sources considering artists potential also interest label artist receives lot exposure internet popular television internet reality show competition contest exposure provides artist instant fan base several hundred thousand even million people label immedia tely promote since artist already exposed people promotion publicity costs significantly lower would artist unknown entity label also count percentage people purchas e tickets music artist branded merchandise productsservices label labels particular major record labels pre set budget allocated going artists already expressed interest signing artists profit loss pl statements already created indicating level return investment roi provided various income sources associated signing artist pl give label idea amount money make signing artist well draw line negotiations begin bidding war ensues labels artists attorneys ask much money label unless really want sign artist know back look sign another artist instead major labels currently good interested artist development ie working artists early stages careers well artists genres sales units page artist management manual page yet ones take artist exposure buzz andor sales break national international level radio tv print internet retail labe ls umbrellas majors particularly upstream deals place better job artist development corporate parents however enormous expenses involved endeavor music th major labels release must appeal largest segment music buying population order create large enough fan base provide good return labels investment niche projects work well major label system therefore ideally shoul released independently matched brand connected sponsor shopped independent label major label distribution addition good artist development major labels generally interested si gning unknownuntested older artists indeed major labels seem highly obsessed youth market younger artists younger fans even though seem responsible illegal downloading streaming ripping activities typically passionate entertainment general ounger fans tend influential drivers new music new media new platforms new devices hardware power make break new music entertainment related releases young fans impulsive respond quickly passionately feel emotionally connected someone entertainment field susceptible peer pressure young peop le large numbers follow trends considered cool terms music entertainment given moment would rather jump bandwagon everybody else listening left also likely purchase artist branded products label generate additional income young people general spend page artist management manual page money entertainment including music sports video games movies since parents responsible welfare food clothing educational needs mention place live since major labels part large corporate entities responsibilities primarily corporate parents investors shareholders generating massive profits fund acq uisitions maintaining high stock prices investors dont take money elsewhere paying dividends shareholders rely spending investing needs priorities corporations including major record labels except called mini majors work niche older artists eg blue note jazz major labels tend place high priority younger artists artists appeal younger de mographic year olds options way forward todays music business artist artist representative several options look terms way forward todays music business although options include positioning sign deal major record label pursuing deal independent record label major label marketing distribution pursuing brand band strategic partnership deal funding investor recording products outsourcing essential label services recording releasing products diy lets briefly discuss option positioning sign deal major record label consensus major labels undergoing fundamental structural changes difficult transition period artists managers wise stay clear major label system vast majority artists building fan base producing recordings independently touring options available wish pursue career music however couple things keep mind represent young artist branding potential tv internet exposure wish pursue major label contract firstly artist must fit major label profile discussed earlier section secondly unless artist already major label pipeline must create enough buzz show labels radar screen get attention someone present people signing authority label page artist management manual page artists gain attention create buzz playing live shows touring audiences respectable size eg people consistently garnering college radio airplay selling products merchandise getting songs placed reputabl e mix tapes attached producer camps artists create buzz generating entertaining content online developing large fan base sales track record utilizing social networking tools generally speaking build large social media presence generate enough buzz andor proof sales get attention major label ar rep somebody wh ose opinion respect someone connected major label approach fit profile addition generating buzz ome roundabout ways go getting back door major labels include getting attention solicited sources connections people major label system solicited sources include attorneys negotiated deals responsible signing artists major labels influential industry tastemakers whose opinions respected ar reps major labels established producers songwriters hit production songwriting credits etc approach ing befriend ing baby bands already signed major labels find information major label artist rosters directories like pollstars record company directory httpwwwpollstarcom also artist manage ment directory use find information artists management companies approach offers provide background vocals backing instrumentals recordings tours also discuss possibilities opening band tour page artist management manual page approach ing producers major labels credits find contact information record producers directories like one available hitquarters httpwwwhitquarterscom others offer services demo singer background vocalist instrumentalistmusician ask payhire produce andor forward demo contacts approach ing published songwriters writers signed major publishing companies approach offer services demo singer background vocalistinstrumentalist signed songwriters little difficult locate little digging around order get contact information try music publisher registry music registry httpwwwmusicregistrycom starting point many artists major labels began careers signed songwriters first worked way artists songs wrote became hits shop ping demo independent record labels upstream deal major labels situation artists independent labels get upstreamed major label distribution partner certain sales thresholds met indie level pollstars record company directory also lists independent labels distribution major labels approach interested getting attention major labels cant get back door utilize techniques discuss later manual els ewhere create buzz necessary appear major labels radar page artist management manual page pursuing deal independent record label major label distribution lack resources womanpower release records might want look option signing major label distributed independent label opt take route best interest seek independent record labels necessary resources available adequately market promote records general public well major label distribution deals place enable people find products retail major digital stores label offer digital distribution eg cd baby orchard tu necore etc major publicity promotion andor tour support better recording releasing products digital distribution channels age music streaming digital delivery considering retail stores cds predicted become obsolete taking account retail distribution may seem like waste time however worth considering fact labels major label distribution place h ave financial resources necessary fund tours promotional campaigns non distributed counterparts even retail stores cds become obsolete direct money would gone retail marketing towards touring branding efforts instead interested approaching independent labels major label distribution deals place begin search purchasing copy record company directory pollstar store httpwwwpollstarcom includes contact information independent labels major label distribution page artist management manual page also check web sites main distribu tors united states locate contact demo submission policy information independent record label whose product distribute ada httpwwwada musiccom recently merged wea burnside distribution httpwwwbdcdistributioncom harmonia mundi usa httpwwwharmoniamundicom mountain apple company httpwwwmountainapplecompanycom mvd entertainment group httpmvdbbcom naxos america httpwwwnaxoscom red distribution httpwwwredbbcom redeye distribution httpwwwredeyeusacom sony music entertainment httpwwwsonymusiccentralcomloginjsp super independent distribution httpwwwsdcdcom tate music group httpwwwtatemusicgroupcom orchard httpwwwtheorchardcom travelvideostorecom httpwwwtravelvideostorecom universal music group distribution httpwwwumgdbbcom wea corp httpsnewweacomlogin combined music released companies account estimated percent us music market page artist management manual page pursuing brand band strategic partnership deal brands companies constantly trying reach potential customers order turn consumers seeking alternative advertising companies sponsor events like concerts festivals conferences conventions sporting events galas etc potential attract potential customers many brands continue sponsor events others decided bypass middleman put together branded events order reach customers directly process companies discove red bandsmusicians connect fans much emotional level done interruptive advertising brands therefore look bandsmusicians act brand ambassadors behalf connect desired target audience exactly attracts band brand important thing brand strong personality fit artist brand enables create impactful integrated multimedia campaigns connect resonate target audience avoid backlash brands customers artists fans needs belief brand band artist could friends real life brand take business objectives consideration along understanding customers relate music wh en deciding type band artist work partner something else importance brands factor equation easy difficult ge rights permissions various stakeholders music publishers record labels artists etc necessary make launch successful profitable available accessible artist performances interviews recordings appearances etc much costs artists render services also matters page artist management manual page brands also look ways measure results partnership calculate return investment reliable way band attrac ting demographic considerable size brand also trying reach might also make good fit eyes interested brand want know artists audience profile ensure matches brands campaign objectives identifying demographic brand requires bands managers proactively survey fan base order g et demographic data eg age gender geographical location annual household income hobbies spending preferences etc partnering scenarios clearly defined image buzz band larger loyal fan base brands want partner make brand ambassador campaigns like three bears childrens story ost medium sized brands like artists bands j ust right cold ie completely unknown artistband hot either ie major label artistband like bands loyal sizable following yet unencumbered many legal acco unting entanglements inherent major label system course major corporate brands generally associate major label artists interested global reach comes association brands gotten game artist development creating new kind record company funds bands recordings tours even set recording studios artist partners record case converses rubber tracks studio httpwwwconversecomrubbertracks instances relationship mutually beneficial bands contributing hip factor emotional connection brands providing large amounts money longer readily available traditional record companies page artist management manual page band brand relationship also considerable perks bands unlike typically comes signing label bands band brand relationships often give rights sound recording ownership writing publishing since brand mainly interested reaching audience selling products andor services except occasions brand commissions band write custom song work hire band gets keep copyrights original songs well trademarks service marks logos etc maintain creative freedom terms recordings logos videos tour production merchandise design another perk mid large size brands tremendous amount reach terms distribution since products already pipeline marketplace thus streamlining process getting bands cds downloads merc handise fans brands also lot marketing expertise know get attention fans well media time fans come understand brands sponsors important part equation comes putting tour together come tolerate certain amount brand exposure long messaging interaction isnt heavy handed helping create new model companies considering coming particular sound brand like soundtrack product could work favor sound looking happens band already youre interested partnering brand define image clearly keep increasing yo ur fan base utilize solutions like next big sound httpswwwnextbigsoundcom others provide brand partners quantifiable data band make sure show charts measure ctivity social media networking sites like youtube facebook twitter etc page artist management manual page create entertaining youtube videos keywords key phrases attract lot eyeballs views comments subscribers youtube channel build genuine friendship loyalty fans follow movements spread word friends videotape shows capture emotional connection fans conduct demographic surveys keep tally number fans mailing list create much buzz possible wherever eventually appear brands radar fit right even though deals currently structured major brands major ex major label artists look forward medium sized brands getting active game partnering independent artists bands order reach consumers emotional level funding investor recording products sourcing essential label services artist track record sales social media numbers touring etc investor adequate resources fund project might consider option recording products house hen outsourcing essential label services another company necessary marketing promotion publicity distribution radio booking legwork option wish pursue make sure perform adequate due diligence necessa ry insure make right decisions terms structure company artists sign investors partner legal accounting procedures employ label services company hire make sure everybody expectations onl realistic also achievable particular time evolution music business extremely difficult provide substantial returns investors investment outside major label system page artist management manual page crucial aspect affecting success endeavor artist talent sign number revenue streams available pursue th e investor option work successfully must artist talented vocally recordings must also strong brand able play well live comfortably embrace social media write great songs licensing potential perform songs genres radio terrestrial internet satellite friendly words ideal artist candidate investors involved one similar artist would signed major label model require starting company likely llc provides stakeholders artist manager investor shares profits sources similar multiple rights deals seen major label level scenario income need generated recording sales tickets merchandis e licensing subscriptions sponsorships endorsements branding deals etc need able market publicize promote projects using means necessary social media radio airplay media coverage live shows videos internet television etc going bring investor board extreme importance artists sign company roster great vibeattitude enabling attract fans build large mailing list social network ing efforts able record great songs providing income cddownload sales perform well live providing income ticket merchandise sales write music licensable providing income licensing music film tv games etc h ave marketable imagebrand providing income fees sponsors andor brand partners fit music genres receive radio airplay providing promotion airplay well income royalties collected performing rights orga nizations page artist management manual page artists ability generate income multiple sources good fit situation involves investors niche project believe doesnt fit old multiple source income generator consider starting roster includes least one major label type artist generate enough income multiple source provide necessary funding bankroll smaller projects roster choose take route need able provide investor business plan shows type projects funded much funding required money spent risks competition profits made business plans music projects difficult write inner workings music company quite unlike businesses valuable advice provided qualified accountant experienced entertainment attorney however able put decent plan together addition resources music business registry httpwwwmusicregistrycom publishes music attorney legal business affairs guide lists music business attorneys consult funding investors onboard label services consulting companies look include companies like faction httpsfactionentcom neurotic media httpwwwneuroticmediacom ar worldwide httpwwwanrworldwidecom similar services become increasingly available future companies similar started andor staffed personnel major label system laid due downsizing consolidation page artist management manual page currently operate unsolicited materials accepted policies similar major labels prepare approach back door solicited sources explained earlier recording releasing products diy artist doesnt fit major label profile dont wis h shop independent label partner investor look release project independently realize income artist multiple sources including touring licensing music film tv etc selling cdsdownloadsmerchandise negotiating endorsement deals andor connecting sponsor brand values artists soundlookfan base ou also look ways monetize talentsskills artist possesses including example acting painting producing dancing writing books poems skill like martial arts etc rest manual geared towards providing artists information necessary successfully record pr omote products note following sections addressing reader artist text originally written artists keeping way help see things artists perspective getting band business affairs order naming band solo artist probably using real name making stage name sometimes solo artists hire musicia ns want perform eg sarah jones professionals instances musicians get together make group name case name something memorable catchy since used merchandise items advertising materials promotional campaign decide band name youre using real name che ck line see name comes search anyone using name url youtube channel using name otherwise conducting social networking campaign using name also use services like bandnamr httpbandnamrcom others search register band name mebody else using name try using name different spelling try different variation name better suggestion use another name altogether otherwise people search keep coming results person instead important si nce social networking cost effective w ay promote music expand fan base keep people informed going band also dont name band something popular bring thousands search results ahead like new york something page artist management manual page may also good idea go local city hall relevant venue register band business search online relevant business license office office treasurer get information filling busi ness license associated costs stage also able get tax id number assigned business open band bank account business name also able check anybody else using p roposed name business register nobody else people bypass step checking trademark attorney inquire likelihood confusion name another companys name costs involved least cou ld request assistance united states paten trademark office httpwwwusptogov also try visiting http ascap httpwwwascapcom bmi httpwwwbmicom performing rights organization country residence see name want use already used another songwriter publisher keep mind necessarily protect one using name period time without registering prove event somebody challenges use name least attempted conduct rese arch name even using real name automatic free trouble suppose example name michael jackson musician surely would likelihood confusion put ads announcing gig michael jackson performance released cd using name even really name page artist management manual page band bank account registered band business well applied tax id number able open bank account band bank account enable receive checks direct payment bands name also set paypal business account attached bank account collect payments online subscriptions autographed cds tickets band merchandise donations pre orders etc would also able write checks charge credit card business account equipment purchases rentals supplies rehearsals band member payments etc keep receipts tax records keep mind income make subject taxation work first accountant establish correct legal structure band business eg sole proprietorship partnership corporation etc set routine keeping track income expenses rather wait end year come funds pay taxes advisable put aside certain percentage income band account earn keep receipts purchases expenses etc work accountant figure wh ich items deductable utilize software solutions like quicken http swwwquickencom others help keep bands financial information organized getting band together ready gigs pre booking gigs even dont band together would time try pre book gigs provide incentive take auditions rehearsals gig promotion seriously beginning utilize services like indie move httpswwwindieonthemovecom andor p ick copy indie venue bible httpwwwindievenuebiblecom musician atlas httpwwwmusiciansatlascom similar directories country reside nce find clu bsvenues capacity wo uld happy bring people slow monday tuesday wednesday night ask venue booker could let play night retain cover charge pay band members equipment rental costs venue make money drink sales percentage merchandise sales count band member bring least people first gig rest people respond social networking campaign mailing list outreach street team promotional efforts book least gigs dont schedule closely together least closely together town since fans may opt go one show another three thereby reducing numbers counting p ay band members impress venue booker page artist management manual page another option visit favorite clubs venue see find group complements sound talk opening slot call local charity non profit organization see need band play fundraiser charity benefit dont band p rebooking gigs good strategy point easier find serious musicians gig pending whe n get gig first gig especially venue night sunday wednesday hire musicians put together band band r ehearsals conducted much serious manner way offer pay band members typical going rate musicians city usually options gig point quite limited since may promotional materials yet take get use gain experience develop content venue epk electronic press kit youtube facebook channels hiring musicians gigs calendar next step would hire musicians shows youre already band carefully consider number musicians need accomplish goal dont get many musicians assumption fuller sound achieved people group personalities deal harder coordinate schedules expensive book want thi ngs go smoothly possible beginning fewer musicians referee better always get musicians larger gigs later income justifies page artist management manual page ways find musicians single best way find musicians asking around getting referrals friends othe r band members venue talent bookers open mickaraoke hosts event promoters recording studios rehearsal studios local booking agents even record stores musicians reputatio ns travel far able find somebody flake hard deal select group backing musician somebody great musician word spread around quickly well dont afraid approach band break set ask could either play band recommend another musician could often times musicians willing extra gigs make extra money could search bands musicians local area via online classifieds like fandalism httpfandalismcom band mix httpwwwbandmixcom craigslist httpwwwcraigslistorgaboutsites reverbnation others email see interested playing band know somebody might social networking sites ou search city state even narrow particular zip code find somebody think might interested always good idea go gig act ually watch perform offering position ban another way find musicians look classifieds local free weekly publications andor associated web site music section classifieds find musicians available seeking gigs call email ask send link hear performance along information gigs theyve done page artist management manual page youve narrowed selection candidates ry setup meeting audition ou actually talk face toface well hear play never trust recording musician witho ut actually hearing play live front gig could also place ad local free weekly craigslist etc looking musicians find free weeklies newspaper stands local coffeehousescafes restaurants located around town many publications charge run musicians wanted ad run one specific exactly looking explain type music playing type instrumentalists vocalists need well budget fact setting band thi narrow number people respond could also search line musicians referral services make sure get packages website links musicians meet decide hire band many services free post view classifieds charge fee could also ry calling recording studios placing flyers music stores rehearsal studios places musicians hang describe looking terms musical instruments musicians style include hotline number web site url musicians find information auditions position yet filled directions etc auditions people contact auditioning band give list cover songs would like perform provide mps songs youve already recorded set audition different musicians show different times perform page artist management manual page hear musician impresses note name ask come back following day order play group musicians may considering hiring even think example bass playe r sounds great alone important hear sound group since band made take detailed notes auditions possible rec ord musician audio video also make sure ask lot questions audition questions ask include styles music enjoy performing currently play bands music related commitments recording touring etc musical influences general weekly schedule work school etc many days week rehearse long performing wha types performances done past eg open mics showcases clubs arenas stadium etc instruments play write music sing backgrounds leads recorded music studio live reliable transportation place used rehearsal space creating band opposed hiring musicians back recording artist willing help pay things help bands progress eg studio rehearsal time promotional items touring costs etc page artist management manual page connections music business help band eg manager producer agent attorney la bel ar promoter club owner publisher studio owner etc use questions others think help pick right members band band members picked set meeting welcome everybody go band rules first band meeting good way save time audition everybody call voicemail hotline visit web site week audition updates got selected names band positions people made contact ones made order give information meeting save call email people didnt make names list know didnt make wont expect communication another option create rejection email template send everyone didnt make cut wh ichever option choose make sure k eep names file future reference could use emergency one musicians gets sick quits band cant make gig youve taken look listen members would like band set band meeting everybody gets meet members band tell everybody goals page artist management manual page following things discuss meeting goals figure short long term goals example short term goal may record material get good paying gigs around town create buzz long term goal may either get record deal successfully release record tour around country internationally also crucial ask band members short long term goals serious conflict goals would time take care issues either get page let person go expectations meeting place discuss expectatio ns example band member expecting get paid first show safe say expectations rather unrealistic dont match either expectations realistically achievable stage bands development taking care better waiting later schedules need know everybodys general schedule necessary order set best rehearsal schedule estimate many nights week able rehearse many days month able perform dis cussing scheduling also lets know possible tour musicians wait verify band members schedule trying book gig often cost gig try set schedule everybody knows w hen fi rst rehearsal end meeting someone major problems general schedule better letting go right away scheduling conflicts develop much easier replace band member stage wait half way tour page artist management manual page band partnership agreement although every serious band one bands band partnership agreement agreement discussed first meeting agreement clari fy issues like band ownership band name trademarks band member responsibilities profit loss sharing members firing hiring decisions rules conduct penalties breaking rules agreement isnt written happens everything goes rightit written happens everything goes wrong much better write th e agreement everybody still respectful good terms try figure things middle major band fight lawsuit band partnership agreement anything simple one page document c omplex multi page contract dozens attachments addendums choose set depend serious business many issues address among band members plan long term lot things may want consider agreement band partnership agreement may include things like name band partnership band name band members contribution money equipment expertise rehearsa l space recording space webgraphic design photography etc band member receive result contribution nature band activities performances merchandise etc activities band member engage outside partnership owns band name logo trademark service mark page artist management manual page happens band name logo band partnership dissolve owns recordings band master sound recordings songwriting duties shared songwriting publishing royalties assigned musicians share band profits losses band meetings arranged band vote issues keep band banking books records events trigger dissolution band partnership happen band assets dissolution band partnership band deal leaving mem bers addition new membe rs leaving members paid wha happen event dispute eg settled internally mediation arbitration court see things get complicated want set things properly take issues write contract words long agree terms sign document binding agreement highly recommended however tain services experienced entertainment attorney draft contract make sure everything contained contract legal music business registry httpwwwmusicregistrycom music attorney legal business affairs guide use locate attorneys area need assistance locating affordable attorney try contacting volunteer lawyers arts city httpsvlanyorg similar organization country residence get useful low cost legal accounting assistance page artist management manual page equipment issues time evaluate condition members equipment example type drum kit drummer condition bass players rig mixing board monitors outboard gear microphones speakers us e venues th dont sound types issues handled establish best sound band develop necessary budget repairs equipment purchases song list discuss hopefully set band song list song list literally list songs playing band along song list recordings songs band member listen even learn chart parts first rehearsal possible chord charts available musicians read cover songs made compilation songs various sources band members original songs either already written prepare write together band scratch writing scratch would need set aside necessary time write contact information exchange necessary contact information band member make sure get everybodys phone number e mail address mailing address emergency contacts writing sessions band h put together group opposed singer group supporting hired guns set series writing sessions use time actually write songs rehe arsing youve written enough songs album ep selection singles download streaming least hour live show schedule rehearsals page artist management manual page solo artist hiring musicians support live write songs charted least able communicate music hired musicians setting rehearsals soon finished writing process copyright material many manufacturing plants require provide proof song master ership manufacture cds copyrighting material good thing event even recording songs singles downloading dont ever intend manufacture cds sometimes band break ever getting chance release product breakup messy may possible get everyone agree wrote qualifies writer publisher time deal still good terms songwriting process still fresh everyone agree writers songs even one person review earlier chapter copyright basics fill necessary copyright forms online copyright office web site httpswwwcopyrightgov setting rehearsals rehearsals best used work performance ideas put show together rehearsals cover song order instrumentation solos segues activities songs background vocal parts choreography stage plot design lighting ideally use time learn songs themselve since everybody learned songs writing sessions recordings gave previously page artist management manual page set rehearsals consider depending style music perform purchasing one dvds available tom jacksons onstage success website httponstagesuccesscom dvds help set band apart others level todays age dwindling music ales musicians make money live shows ticket sales merchandise sold live shows addition licensing music use filmtv productions sponsorshipendorsement deals band sound look great increase fan base enable get better paying gigs bring attention potential brand partners sponsors rehearsing find rehearsal spaces looking classifieds section local free weekly andor related website also ask local musicians recommendations addition searching online eg craigslist etc rehearsal spa ce dont rule garage basement option rehearsals fin way without disturbing neighbors many rehearsal spaces rent space hour month spaces blocks ti one price like hour block example able find space hour month places ar e even less others might little sometimes possible find bands share monthly space choose option sure write little contract spelling exact days times sharing space much paying per month conditions get kicked also discuss happens f somebody damages equipment belonging another band rehearsing page artist management manual page try book space weeks ahead time band members know schedule keep mind traffic parking conditions dont schedule times prove inconvenient band membe rs rehearsal spaces cancellation policies find ahead time usually hours cancel time slot previously booked else get charged rehearsal fee book time couple weeks advance time coordinate schedule band members still flexibility cancel session unable get everyone together rehearsal however much trouble coordinating musicians schedules book date people attend figure extra rehearsal get everybody else speed take advice offered earlier spoken potential band members ir schedule hiring thereby minimizing frequency scheduling conflict try record rehearsals review recording footage later order evaluate rehearsals progressing sometimes magical things happen rehearsals unplanned recorded possible add repertoire future rehearsals sound engineer live mixing recording consider inviting rehearsals familiarize sound song order musical sections instrumentation etc feel yo u show pretty well rehearsed ask engineer come record one full shows worth music mix make master recording use make copies create epks send promoters venues booking agents etc even create full length live cddvd sale gigs downloads web site recording music making available sale mentioned earlier makes sense plan performance tour dont recording least singles downloads addition merchandise available promotion al sales purposes going go effort recording subsequently promoting publicizing general public might well attempt receive remuneration multiple source music industry currently undergoing tremendous amount turmoil change nobody knows exactly future holds industry professionals contemplating ways music might listened andor paid types devices people use music found vast ocean available content matter happens though important thing people sti need music listen whether access cloud get piped directly brains writing great songs must concentrate energy write best music write write make even better perform best ability make sure totally love music first spend time strategizing promotional efforts result people finding music becoming fans purchasing downloads merchandise music cant touch peoples souls might well stop right something else page artist management manual page music soundtrack peoples lives write perform songs connect people emotionally want listen songs frequently make music part lives happens monetize relationship recorded music live performances merchandise sales partner sponsors brands reach consumers music recording music several options available consider recordin g material record band rehearsal live performance build studio record book studio time one local studios intend record material merely sake sending packages venues talent buyers booking agents promoters recording r ehearsal live performance fine want release cd make downloads available sale website itunes amazon etc want submit material radio airplay filmtv licensing part promotional campaign recording studio otherwise co ntrolled conditions appropriate need assistance raising funds recording building studio consider resources like pledgemusic httpwwwpledgemusiccom kickstarter httpwwwkickstartercom slicethepie httpwwwslicethepiecom feed muse httpwwwfeedthemusenet artistshare httpwwwartistsharecom sellaband http wwwsellabandcom others page artist management manual page studios advertise services local free weekly publications associated web sites usually find publications music retail stores coffeehousescafes street boxesnewsstands also find studios online ask fellow musicians information recorded projects interested purchasing gear enable record projects learning curve pretty steep beyond scope resource allow record new material time feel like keep mind using equipment software isnt something everyone instinctively doesnt come natur ally might better coming budget time need record something te aming producer somebody else access studio whichever way choose go rehearse well recording session waste time session practicing material wondering th e clock running course running studio waste much time wish otherwise shou ld know exactly songs going record order always test demo song sites like thesixtyone httpwwwthesixtyonecom soundout httpwwwsoundoutcom others listener feedback comments committing time resources full recording also might consider letting fans hear demos website youtube channel gather ing feedback regarding songs record providing two way conversation music help cement artist fan relationship build solid base virtual street team members ca n activate later spread word music page artist management manual page recording mode might also want consider taking time record volume original music sale special occasions eg valentines day mothersfathers day birthday wedding etc public domain pd christmasholid ay music filmtv production licensing purposes companies always need music complement product service holidays special occasions music fits bill provide additional income long recording finished music available also offers potential earn extra income performing material events special occasions generating extra income licensing songs along original recordings filmtvgames etc productions subscribe music library report httpwwwmusiclibraryreportcom information companies get songs placed filmtv productions even companies add music products sold customers special occasions make sure music record original public domain doesnt contain un cleared samples beginning licensing efforts early important generally takes several months years receive royalty checks performing rights organization songs used production dont producer assigned project beneficial somebody else present recording session knows band sound act third ear help produce recording difficult subjective performances process recording important somebody whose opinion respect like competent record producer another trusted musician otherwise merely end arguing takes wasting lot time studio page artist management manual page mixing music youre done recording time mix individually recorded tracks onto two track master wav aif file cdr tape etc mixing keep mind english idiom many cooks spoil broth band members involved mixing session chaos usually ensues individual b members invariably want hea r increasingly louder promi nent mix eventually left one loud mess advisable k eep overall number people control room mixing session minimum consisting preferably engineer designated producer one two members band know finished product sound like run mix band members session control urge want mix songs ver addition full mixes song make sure also mix versions songs without lead vocals tv mixes well versions songs without vocals instrumental mixes easiest mixes go song mixes come handy live performance purposes well licensing filmtv advertisements games etc mastering music next step process mastering arrange songs correct album order apply final equalization compression perform additional processing necessary achieve professional sound remove excess noise recording perform fade ins fade outs check audio anomalies create uniform sound volume level one song next insert metadata copyright isrc upc information song files page artist management manual page whether choose master songs mix depend largely intend finished product making recording send talent buyers booking agents promoters etc make copies mix send recommend ed want actually sell product offer masters filmtv licensing purposes go ahead spend little extra money mastering rec ordings mix even though debatable whether listener appreciate mastering efforts ear buds laptop speakers smart phone wish isrc songs unique numbers identify eac h individual song requesting necessary information agency country residence httpisrcifpiorgencontactnational agency contacts mastering usually done separate facility although also often offered facility recordings mixed bes results would suggest taking mixed recording separate facility specializes mastering search online mastering facilities lso ask recording engineers local recording studios recommend mastering facility talking bands area yet another option hourly fee mastering usually mixing hr hr instances even however takes less time master recording mix usuall master song album hours isnt much fixing done mix alternatively visit partner site studio httpwwwstudiocom great deals professional mastering page artist management manual page hiring publicists radio promoters publicists radio promoters assets team afford unfortunately independe nt artists cannot afford money would cost hire publicist six fourteen week campaign multiple times radio promoter addition sheer volume products services require publicity make extremely difficult unknown independent artists generate meaningful coverage mainstream media arena nonetheless minimum amount carefully pl anned publicity even diy worth effort part going long term strategy involving talent buyers booking agents venue bookers promoters shows andor tours publicists work band artists connect fans get attention industry players well attempt get media radio television internet print write articles blog conduct interviews review cds live shows money n ow would time call around decide publicist radio promoter want team radio promoters also provide publicity services reason contact choose pursue option usually interested working deciding songs service radio college internet satellite promotional materials manufacture route tour distribution channels pursue etc usuall prefer consult put package together make suggestions allow time make changes waited contact designing artwork recording manufacturing cddvd merchandise promotional materials would late make corrections deemed necessary page artist management manual page find publicists promoters online well directories like musicians atlas various billboard directories ndie contact bible name dont despair cant afford hire publicist radio promoter handle publicity radio promotion duties independent musicians ityourself diy affordable option available today graphic design photography intend manufacture products try get good photographer take p hotos well somebody knows graphic design design cd merchandise artwork logos stage consider photography graphic design work done cddvd cover digital e cover also website gallery images posterspostcards flyers images merchandise images logo design photography graphic design shirts etc best way find photographers also ask locally musicians record stores recording studios publicists modeling agencies local photography schools etc search online classifieds like craigslist others make sure see photographers previous work talk vision hiring shoot make sure discuss owns copyright design photographic mate rials produced matter get graphic design make sure include contact information products merchandise available sale page artist management manual page make sure put web site social networking urls artwork well adding credits ake sure include necessary correct copyright notices artwork examples copyright notices include photographer photographs copyright john major lyrics copyright sarah jones publishing bmi lyrics reprinted permission general copyright notices websites song metadata etc copyright sarah jones records physical cd sarah jones records rights reserved make sure get necessary releases permissions use photos well define clearly owns eg photographer generally owns photos unless agree otherwise writing etc cd graphic designer work closely cd manufacturer manufacturer offers graphic design templates make sure graphic designer uses templates usually downloaded manufacturers web site templates include exact measurements ensure artwork submitted according specs use design templates could end artwork doesnt fit specs causing delay process possibly costing money cd manufacturing era mp players smart phones streaming internet radio social networking cloud physical cd practically dying breed however consumers either less tech savvy consumers simply prefer hold shrink wrapped cd hands still prefer physical cds downloads streaming page artist management manual page addition premium products like enhanced cdsdvds glorious artwork exclusive songs artists autograph hidden tracks extra video footage vip passes tickets video games e tc may still potential sold website alongside merchandise live shows concerts dont rule inventory entirel wish product options available fans addition many college radio stations even reviewers still prefer music submissions made form physical cd intend manufacture cds dvds plan even though many artists labels today record ing releas ing single downloads might consider getting bar code compan distributors require products upc codes keep mind well intend distribute cds retail opposed selling downloads site get upc barcodes companies like nationwide bar code httpwwwnationwidebarcodecom others comes manufacturing finished product shop around allow plenty time fore scheduling release listening party announcing street release date product unusual problems occur manufacturing process youll need extra time correct problems might occur problems range anywhere company taking longer promised deliver product printing wro ng materials quantities shipping packages wrong address make sure shop around different manufacturers possible ask people worked manufacturer project turned since people nowaday prefer purchase downloads instead cds might consider offering music download cards companies like fizzkicks httpwwwfizzkickscom dropcards httpwwwdropcardscom others consider creating deluxe page artist management manual page products like custom usb products httpwwwcustomusbcommusichtml materials manufacturing deluxe products could also include bonus material form additional songs andor videos enhanced packagingartwork bonus merchandise eg poster shirt exclusive recordings cddvd combos thinking hese tems enable manufacture products time include part initial release also take items sell shows earn extra income search online manufacturers pick contact directory billboard local free weekly sometimes contains advertising manufacturing plants musicians atlas httpwwwmusiciansat lascom also source contact information includes manufacturers popular manufacturing options include discmakers httpwwwdiscmakerscom oasis disc manufacturing httpwwwoasiscdcom cdbaby httpwwwcdbabycom crystal clear media group httpwwwcrystalclearcdscom others dont necessarily make decision based entirely price see prices ont include everything might need manufacturers sometimes put low prices advertising order get commit hit e xtras asking around getting referrals still best way go finding suitable vendor might also consider making short run order perhaps cds printing inserts j cards manufacturer purch asing cd cases separately manufacturers also offer graphic design mastering services help terms one stop shopping also offer lower costs design consideration using manufacture usually works okay dont much time money look option page artist management manual page almost cddvd manufacturers participate international recording media associations irma anti piracy compliance program program requires obtain maintain proof intellectual property rights trademark authorization plain english means prove recording masters sent manufacturer belong indeed manufacture physical cds make sure fill online copyright forms submit necessary number sound recordings copyright ffice copyright purposes united states ou find information website httpwwwcopyrightgov also register performing rights organization pro responsible collecting performing royalties region reside also look registering sound exchange httpwwwsoundexchangecom collection digital performance royalties receive cds manufacturing plant release sale may also w ant track sales register ing title nielsen bds ubmit cds mps free charge electronically secure virtual encode website send email virtual encode subject client services department clientservicesbdsonlinecom username password include following information body email full name company label name contact number primary email address additional contact information receive login information instructions via email virtual encode website page artist management manual page merchandise even though music consultants wisely advise wait later large base go tour manufacture merchandise may consider manufacturing minimum run tshirts stage since sell items website even go tour addition merchandise sold fan club members sign subscriptions given street team members appreciation helping promote band manufacture minimum set items eg shirts companies like zazzle httpwwwzazzlecom others could also use services like cafepress httpwwwcafepresscom create sell shirts little upfront cost although quality merchandise may slightly lower quality offered vendors setting release date recordings battle rages exactly cds become obsolete saying already become others saying happen within next years meantime many people still buying cds even lower levels past choice whether want manufacture cds stick recording individual songs singles digital download purposes fans firmly download camp others stick old school world physical cds might wise least time depending style music writerecord perform offer many options financially possible fans ages purchase music page artist management manual page another thing keep mind many college radio stations pursuing radio airplay still prefer physical cds submitted airplay consideration mps download links th may change future generally still case writing manufacturing cdsdvds set release date time release dates dont work download recordings fa ns want access singles immediately record physical recordings however release date essentially date make recordings available general public sale packages send talent buyers booking agents promoters publications radio stations etc mention release date set release date received pro duct manufacturer product actually hand need give enough time effectively promote release plan schedule release listening party send packages radio media retail industry contacts book shows band usually means shoul set release date six eight weeks cds arrive door time items need packages along directories need contact information creating mailing list band together immediately begin put together mailing list information collect inc lude least persons name e mail address collect zip code well would helpful terms gig tour promotion since target fans within specific geographical locations show get band members contact people know request add mailing list page artist management manual page remember even friends family members co workers acquaintances neighbors mailing list could potentially buy cds merchandise come shows well tell friends acquaintances family members turn could tell friends family members minimum make sure get peoples email addresses send newsletters updates product information gig calendar reminders free downloads etc beginnings mailing list started make going effort add names use social media campaigns expand circle friends fans everywhere go offline mention people fact band cd coming express interest whatsoever offer add names mailing list keep updated shows merchandise cd availability applies whether grocery store co ffee shop office building ball game anywhere else create method quickly easily add someones name email address list capabilities website offer fans songs streamed downloaded exchange email address generally easier get e mail address someone youve met phone number people feel e mails less intrusive privacy pho ne calls lot names mailing list impressi talent buyers venue bookers labels etc also easiest way promote first show get people attend band members make ongoing effort able add two three names mailing list every day would amount sixty eighty new names month even arent gigs page artist management manual page dont system creating mailing list collecting fan data sending emails could try solutions like fanreach httpswwwreverbnationcomband fanbridge httpswwwfanbridgecom others materials physical kit put together pro motional materials could use booking gigs getting media coverage radio airplay like good business plan media package press kit constantly evaluated updated kit never stay never presented way different people example package send venue booker talent buyer isnt necessarily one would send college radio station music director freelance writer publication photo hat works well website gallery may necessarily work well article magazine media area website bef ore begin outreach campaign make sure youve created media area site provides access digital media kit electronic press kit epk even though area designated media area make accessible people might interested information including potential sponsors brand partners concert promoters talent buyers booking agents etc media area interested parties ab le find song downloads high resolution headshots images biographical information tour dates recent press releases band logos pictures video footage recent events interview request form notable quotes testimonials influential music industry professionals etc offer high quality un compressed wav aif lower quality compressed mp versions select songs review page artist management manual page physical kits occasions physical kit requested basic items available times presentation go list realize n ot items go every kit appropriate every occasion genera lly speaking less carefully customize kit recipient minimum number items provided necessary satisfy needs recipient case electronic press kit many items described presented section web site generated form pdf document plan send physical packages items might include depending circumstances carefully following instructions provided recipient cover letter occasions cover letter required ake band stationary letterhead business cards envelopes utilizing band logo used business correspondence required cover letter basically describe sent sent eg booking consideration possible review money kind contribution sponsor etc brief breakdown important information eg upcoming release party important showcase etc contact information reached notice follow also mention conversation correspondence may recipient example follow conversation last thursday cover letter short longer two three paragraphs fit one page rest package include additional information recipient use formulate response page artist management manual page music sending music p hysical press kit carefully follow instructions provided recipient recipient requests replicated cd case complete artwork liner notes dont send burned cdr sleeve links mp instead vice versa convenience best songs cd also uploaded epk review download photo sending someone kit mail industry standard photographs x black white glossy photographs course online epk pictures form high resolution jpegs band need photo entire band solo artist band members musicians hired guns picture always good idea two types photos taken cater needs recipient one type studio location shot basically set posed photos band photo studio location indoors outdoors type live shot set photos band performing live preferably front enthusiastic fans regardless type photo create send make sure personality band artist comes picture biography biography summary interesting important things band attempt keep longer han one page length topics industry people find interesting bio include social media metrics bands youve opened famous producers youve worked noteworthy collaborations features famous family members might ha major deals youve signed tours youve college commercial radio airplay youve received articles written major publications famous songwriters musicians involved recording filmtv music licensi ng placements sponsors brand partners youve signed etc page artist management manual page dont lot credits include information street date andor availability products youre style music perform background background band members etc bio send industry people need one put website fans read may write bio way words several options look pay someone write bio another option call local college radio station newspaper television station ask recommend writer many individuals making way ladder may willing write articles biographies little money dont bother calling major radio station newspaper though barely time respond legitimate news pitches busy trying meet deadlines could also try talking student attending type journalism course course could also ask musicians would recommend fact sheet every musician enough impressive information full page biography besides sometimes necessary send condensed information someone doesnt much time read lot information type occasion put together fac sheet one pag e sheet information bulleted facts done information would include would similar would biography usual would contact information sheet well small photo quote sheet every musician quote sheet put one together would add package sheet contains collection quotes reviewers editors promoters radio personnel writers industry bigwigs etc collected condensed onto one page page artist management manual page dont reviews quotes consider using resources like fluence httpwwwfluenceioforartists cyber pr httpcyberprmusiccomservices indie contact bible httpwwwindiebiblecom others get quotes together media kit purposes get review quote ou dont include entire quote take best part quote credit person made example unlike similarly fashioned recordings project doesnt get lost preachy rhetoric larry flick billboard magazine manage get together could put one x sheet paper everything else include band name put quote sheet heading include social media information mailing address contact name phone number e mail address web page across bottom press clippings press clippings newspaper magazine articles features taped onto page photocopied case physical press kit scan ned uploaded website case epk every musician fortunate enough articles written print publications pull together articles reviews written publicatio n cut section includes publications name issue date glue scotch tape clippings onto sheet plain white paper title page press clippings point make photocopies mas ter include copies package scan epk dont put many clippings sheet dont put many sheets package either possible try fit one page include impressive articles page artist management manual page like quote sheets dont fabulous arti cles dont include sure include mailing address contact name phone number e mail address web site url across bottom references testimonials often helpful get club managers bookers bo oking agents promoters bands say something positive working experiences could also use references music editors radio station personnel festival presenters retail store managers etc lyric sheets nclude lyric sheets someone specifically asked example may asked provide lyric sheets songs sending package music publisher talent buyer charity event even sending music video television internet station potential airplay possible venue might ask lyric sheets see interested booking type band could also lyrics available web site point people dvd bands cannot afford put together decent dvd however done well dvd increase odds signing booking agent landing opening slot tour getting gig important venue r getting writer publication attend review one shows could also upload footage onto youtube epk section web site cost hiring company shoot footage prohibitive havin g students film school shoot edit dvd good way save money works benefit parties often left fairly good dvd promotional use page artist management manual page another good option using equipment l ocal public access television station offer training equipment well volunteers use help shoot dvd earch line public access television stations area alternative option rent video equipment mainly cameras lens lighting videotape live shows editing footage computer using readily available video editing software folder mailing package materials placed inside folder pick folders local office supply store pick ones slot business cards inside include business card contact information address include band sticker front th e folder band logo include part artwork also put name band contact person address phone number fax number web site url picture band outside folder tri fold b rochure cost effective way send information small packet send tri fold brochure instead sending entire press kit certain situations brochure include band name logo band pictures short bio descriptive quotes band music quotes testimonials short list accomplishments awards contact information also include link epk brochure mass produced mailed much less entire package recipient interested ask send whole package point media area web site location epk available publicizing promoting recordi ngs entire process getting people purchase products involves specific formula everything point forward move people process eventually place purchases happen formula follows first someone discover told hear music see photos andor hear see videos live show like dont move like decide whether go along free ride streaming free downloads etc pay products cds paid downloads subscriptions show tickets merchandise donations crowdfunding campaigns etc decide pay products process must quick easy convenient painless ie signups music purchase must completed moves possible offer ing delivery fast possible many formats possible listened buyers convenience many places possible getting maximum number people find beginning process need massive amount exposure views listens translate even modest sales therefore need employ many promotional publicity related techniques financially possible relate type music simultaneously order generate income desire dont select one technique put eggs one basket page artist management manual page need consistent persistent efforts reasonably long period time achieve success results mind ou begin promoting band recordings long first gig even official release date takes people often several listens warm something theyve never heard pre promotion necessary make people aware songs release date name band shows booked people much likely attend shows whe n know sound like familiar songs havin g videos pictures song samples web site social networking profile offers visitors glimpse offer pre promotion also makes industry people including media talent buyers labels publishers distributors promoters booking agents etc aware mainstream r adio still way regular people find music influences go online find theyve heard artist ot people saying music heard people also respond music recommendations made people like know respect trust ie friends family members associates acquaintances people within social networking circles another way people hear new music chance discovery eg someone stumble upon profile looking online something else social networking friend follower song playlist song gets recommended online sounds like another song someone gets handed sampler street teamer someone happen pass club wh ere performing someone hear one songs used someone youtube vid eo etc page artist management manual page since likely achieve heavy rotation radio airplay satu ration necessary make well known general public top rated p commercial radio stations conducting diy publicity campaigns encouraging fans spread word project positioning benefit chance encounters online offline way get people find means expose many places possible order increase likelihood somebody sees profile somewhere ends telling someone else purchasing cds downloads show tickets merchandise utilize followi ng techniques manual well strategies may think increase likelihood fans chance encounter music social networking major record labels still disposal commercial radio airplay social media twitter instagram network cable television music videos talk showlate night appearances reality shows internet youtube vevo yahoomsn etc home pages movies tv artist acting guest roles mainstream print internet media celebrity gossip publications channels etc influence reach fans independent artists however chance encounters mailing list outreach newsletters etc reality tv shows singingtalent competitions college non commercial radio airplay youtube exposure independent publicity campaigns mixtapes word mouth offline street team marketing social media facebook twitter instagram soundcloud etc ways fans reached nurtured page artist management manual page social networking sites play important role promoting publicizing music general public cannot cover social networking sites resource always new social networking sites ofthemoment must necessary work keep ing abreast latest ones popular active effective project begin social media campaign instead networking within typical circles family friends musicians people music industry make effort visit social networks based particular interests music consider hobbies special int erests may find networks allow socialize like minded people display music al skills talents dozens special interest social networks find use services like ning httpwwwningcom others discover information around interests connect like minded people become fans buyers music tickets merchandise least register youtube facebook artist page instagram twitter accounts addition creating personal website blog survive comings goings latest social networking site active youtube channel frequently post interesting entertaining compelling content gives people insight personality music well reason return viewings subscribe vie wers subscribe yout ube channel get notified post new content great way introduce new songs fans give sneak peek live shows rehearsals page artist management manual page starting social networking campaign early benefit road social networking statistics show sites like next big sound httpswwwnextbigsoundcom others use data collected sites similar ones negotiations dealings wit h investors venuetalent bookers promoters booking agents brand partners record labels sponsors etc consider social networking discovery mechanism opposed sales mechanism use encourage fans use way people discover music decide like seek monetize relationship line distributors website store well live shows important utilize sites correctly nd target people area promotion live shows regional tours ie people within miles home base city youve built solid base subscribers friends followers region begin expand outwards cities states countries idea fans end coming shows andor purchasing cds downloads merchandise andor joining street team helping spread word course esnt hurt fans cities beyond home base even concentrate local area increased gig attendance continue reach beyond home base fans purchase music products merchandise online promoting update different social networking sites simultaneously using services like hootsuite httphootsuitecom others page artist management manual page begin music social networking campaign searching tastemakers bloggers interesting entertaining people including musicians already h ave large following influential voice area interest also choose follow people follow major label bands twitter think sound like search people bought music itunes artists sound like whose music similar specialize particular type music hobby interest social network online try find ways become friends follow leaders top influencers listen conversations tone content jumping part social networking group use services like twitter search httpstwittercomsearch home others search keep tabs twitter conversations particular people subjects interested also join networks like ning httpwwwningcom others create join new social networks interests passions follow people conversations purchasing music major label artists similar find ways communicate introduce music time keep mind social networking done effectively selling right course action spend time investing relationship potential fans relationship monetized later treat people social networking circles way would treat met bar restaurant night club library caf\u00e9 grocery store etc instances wouldnt walk somebody immediately launch high pressure product sales pitch dont social networking circles youll turn people end subscribers followers friends instead p aint picture interesting provocative entertaining inspiri ng helpful educational depending personality contributing meaningfully page artist management manual page conv ersations providing something people network gravitate networking ou occasionally make reference fact somet hing interesting happened show offer conversation generating morsel turn conversation towards music keep mind conversing also marketing branding interact people social networking circles ways make feel part two way conversation action like running contests suggesting meet ups interesting places word ofmouth engage fans play leading role virtual street team encourage spread word music circle friends family members associates remember one friends family members associates larger circle friends family members associates al l trust recommendations made within circle effort generate loyal following done simply pushing propaganda forums blogs social networks etc give fans instructions say produ ct availability shows time listening say collecting feedback hear ing people terms favorite songs opinions live show performances suggestions new recordings products etc two way conversation fans use focus groups without pushy try get demographic data eg age location zip code gender etc order customize mailing list outreach page artist management manual page youtube audioid videoid consider utilizing youtubes audioid videoid products track viewing metrics youtube users using songs videos unless users using songs attempt cause damage image andor reputation allow use music contact request act part virtual street team using music means like direct enthusiasm music viewers fans friends family members neighbors associates videos generating lot traffic offer user songs use videos produce well free tickets shows merchandise blogs even though outreach efforts targeted potential fans shouldnt entirely overlook importance influential tastema kers internet page artist management manual page getting influential respected blogger fall love music recommend people pay dividends make impact hundreds thousands people immediately use lists like one available hype machine httphypemcomlist others search music bloggers might find interest music also create account blogger httpswwwbloggercomstart order find comment blogs everything else read blog archives get sense individual bloggers likes dislikes reaching music live area invite show offer put guest list provide drink tickets song downloads consider offering fans addi tion streaming option downloading songs k mp format site much different handing cd samplers street except fact online manufacturing costs make sure thou gh mp tracks sale higher quality like k mps andor one lossless file formats eg apple lossless flac sites like bandcamp httpbandcampcom others allow offer songs fans multiple file formats reverbnation also widget utilize give people free downloads music httpwwwreverbnationcom page artist management manual page allowi ng free lower quality downloads offers listener opportunity enjoy music anywhere ability play mps even dont acc ess internet hear streams site dont necessarily offer songs offer allow fans limited time ability download mps site listen free song streams hear second song samples possible create system collect peoples email addresses exchange access song downloads area website send gig information news bandcamp mentioned allows online strategic partnership locate websites charities individuals companies product service cater people similar demographics fans find site suitable contact owner inquire whether would interested incorporating music player site allow visitors play andor even download song song inform owner cost visitors anything music nice fit type people visit site webmaster add player similar one reverbnation widget player httpwwwreverbnationcom site dont worry abo ut monetizing music directly web site people like music necessary information song description meta tags get site make purchase sign mailing list make sure songs correct tags artist name song name album title keywords url include picture allow people stream song player enable download song page artist management manual page record pools dj pools music pools may interested utilizing record pools also known music pools dj pools music ance related sub genres urban eg rb rap crossover eg top pop chr styles music dont work well nightclubs therefore would benefit utilization record pools listing record pools area visit tjs djs httpwwwtjsdjscomrpdphp use preferred search engine locate current listing record pools listed music pools longer business nce youve located useable list gather addresses phone numbers record pools promotion region preferred approach send copy song cd vinyl mp depending pool along response bounce back card record pool director see music something would appropriate record pool suitable would send back response card call email back instruct send enough product members serviced p ool may anywhere members would enough promotional product service pools area songs suitable product isnt available preferred format would send back response card callemail let know music good fit pool someone record pool interested send shipment try remind pool director release date djs play music right around date also ask pool director djs give feedback crowd response club play songs feedback could used permission quote sheets part promotion materials page artist management manual page submit songs licensing filmtv etc material recorded importantly mixed mastered put aside time research places submit material licensing f ilm tv advertising games etc takes many months results licensing efforts pay sooner begin process sooner start see benefits details music licensing beyond scope resource find much information many music library websites conduct research right material stand potentially earn thousands dollars year us e music variety productions formats good place begin research ing places submit material music library report httpmusiclibraryreportcom find users reviews different music libraries deciding submit material also pick copy film television music guide music registry httpwwwmusicregistrycom also license music users directly website using services like licensequote httpwwwlicensequotecom others program solution enables submit material music libraries however dont forget copyright material httpwwwcopyrightgov affiliate performing rights organization choice eg httpwwwbmicom httpwwwascapcom etc writer publisher member well soundexchange httpwwwsoundexchangecom recording artist sound recording copyright owner page artist management manual page create video content publicity purposes consider creatin g video content upload sites like youtube httpwwwyoutubecom dailymotion httpwwwdailymotioncom vimeo httpwwwvimeocom etc many potential fans like music visual component words experience listening music enhanced add visual element video content create serve two purposes one purpose creating videos addition heightening auditory experience music give fans insight music including behind thescenes making live shows rehearsals studio backstage access sneak peek demos progress things might want know footage second purpose create entertaining compelling captivating footage used generate new fans keep current fans interested coming back footage interes ting entertaining enough get people watch come back also share friends increase num ber people subscribing video channel mailing list addition footage music encourage people provide feedback make comment spread videos virally increase chances happening making content entertaining interesting useful provocative inspiring edu cational encouraging insightful etc depending personality shoot footage consider asking fans feedback want see record offer videos begin setting youtube channel bands name continue upload ing content consistently order get people come back make sure add videos channel regularly fans something interesting talk hare friends page artist management manual page need create upload lot footage channel people expect appreciate material also r production quality get better time learn early mistakes make improvements ake sure reply comments communicate fans feel relevant appreciated create extra materials promotion sale imperative set aside money purchase promotional items release promotional items include things like music cards digital download cards tshirts pos tcards posters fliers stickers etc consider asking fans merchandising items would interested purchasing receiving free gig part subscription etc hese promotional items useful enabling people street cant find online become familiar project many promotional items sold given away gigs well website addition retail stores sell cds consignment may willing pu posters fliers thereby increasing profile sales dont purchase items campaign even right away depending type music writerecord budget available thing keep mind however nobody knows product possibly decide like enough buy must find ways promote image product people street well online also retail stores like know finding different ways promote cds asking carry consignment page artist management manual page many places offer items first place check line sites like dropcards httpwwwdropcardscom fizzkicks httpwwwfizzkickscom offer music download cards use either promotional giveaways ways sell downloads services like customusb httpwwwcustomusbcommusichtml enable create custom usb music products sell fans use promotional giveaways virtual street team members andor subscription members also manufacture minimum set merchandise items eg tshirts etc companies like zazzle httpwwwzazzlecom extra mile merch httpwwwextramilemerchcom used promotional giveaways well made available sale website merchandise tables gig could also use ervices like cafepress httpwwwcafepresscom create sell shirts little upfront cost order figure designs sell ordering minimum run sites sale website gigs subscription area create subscription area website yo u offer fans monthly andor annual fee premium exclusive products content services including things like free songs monthly live performances custom compositions album sneak peek listening sessions discounted music tickets merchandise exclusive photos behind scenes footage pre sales live chats videos special edition andor premium products collectors items limited edition vinyl backstage access meet greets members parties vip status entries monthly raffles custom ringtones member goodie bags custom artwork annual get togethers anything else think page artist management manual page creative offer make sure asking feedback subscriptions include items value fans appreciate fans wont want pay monthly subscription fee things value without signing subscription sending packages media dont publicist working time contact send press packages media order attempt get reviews interviews articles reason start early media operates set schedules deadlines cant send package expect article written day arrives start media outreach process early attempt buzz created time performances begin release cd dvd handling publicity utilize resources like indi e contact bible httpwwwindiebiblecom others make job finding indie friendly media outlets contacts easier main purpose sending packages media publicize record release street date al ong shows may coming already set release date releasing physical cdsdvds initially dont bother sending packages bigname media outlets publications tv outlets care write review interview major label artists readers viewers already familiar major labels pu blicizing words people read pub lications listen radio stations watch tv channels want read listen look famous people recognize identify inspired etc page artist management manual page exceptions rule incredible story weird angle press talk order terest audience mainstream commercial media outlets operate make money necessarily break new bands best bet would send press packets releases local public ations local television college radio stations indie friendly music related websites handling publicity duties use services like pr newswire httpwwwprnewswirecom prweb httpwwwprwebcom andor music industry news network httpwwwmincom others send newsworthy press releases project media trick dealing media think everything point view think media needs want obvious want want exposure various media outlets need need informa tion stories keep listeners viewers readers interested entertained educated motivated nd informed sell advertising media like stories current relevant provocative informative inspirational controversial shocking timely etc people stay tuned charge advertising therefore order get media coverage l ook angle within story pitch story mind put together list media outlets think would interested story conduct research find places write reviews articles independent bands consider non music publications websites well terms print publ ications tart search locally regionally work way nationally internationally page artist management manual page take look around city pick copies publications particularly ones include lot independent music related articles watch television see shows feature local bands search line places review showcase independent artists every instance attempt find contact information person send packages links always check submission policie send media packet notice publication writes reviews generally writes reviews send package entertainment editor example may follow review rticle written thing remember bigger publication less likely actually get review article written start smaller independent publications web sites response better addition publications fill space wit h advertising first fill left space news articles reviews etc putting together marketing book point put together marketing book contains marketing promotion plans efforts literally book need solution enables enter data make updates corrections necessary use keep track promotion plans well chronicle well poorly plans working detailed possibly make time idea concept want try write book enter database document progress lack thereof able input information book database week sometimes daily depending volume type activity taking place page artist management manual page marketing book database serves two distinct p urposes one mentioned document effectively plans working make adjustments necessary purpose fo r marketing book data come handy becomes necessary shop band brand partners record labels publishers distributors investors licensees sponsors using publicity build fan base youve paid attention music scene region region tter youve doubt noticed abundance musicians musical jungle chances computer microphone cracked software next door neighbor probably working hit record bedroom right activity going one break clutter build large enough fan base make music career worthwhile zeal embrace music business models lost appreciation old school publici ty methods worked well many musicians long radio airplay good oldfashioned articles interviews seem like dinosaurs todays independent musician community yet even gloomy economy scuttling venerable publications never time variety publications print online existed large numbers readership viewership ranging numbers dozen several hundred thousand well placed series articles perfectly timed set stories go l ong way towards exposing artist building fan base packing venues full enthusiastic fans attracting industry attention selling large quantities cds downloads merchandise question musicians minds exactly get article story written page artist management manual page following steps follow quest coverage first step find story angl e interest self managed artist client manager consider something music angle example aside musician perhaps also experienced diver survi ved hunting accident operate graphic design business tree house seeking financing economic downturn expert specific area overcome medical condition victim work athome scam traveled countries days angle think next step sign services like pitchrate httpwwwpitchratecom help areporter httpwwwhelpareportercom others alert journalist requests way companies put classified ads looking employees journalists put requests subjects stories working newspaper publication website tv station radio station requests include description type person interested subject type article writing interview conducting contact information deadline receiving necessary information chance match story journalist looking write remember though like james frey discovered oprah winfrey show doesnt pay lie story perusing listings look many journalist requests specifically apply story carefully follow directions requested journalist page artist management manual page important make sure along requested information insert references artistband name along fact musician without references article may good read yet benefit music career since readers listeners viewers know musician able search order purchase cds downloads come show think impressive would get percent readers viewers next gig continue fulfilling journalist requests even ifafter youve received coverage minimum use placements bio part one sheet turn could lead fans taking music career seriously purchasing cdsdownloads merchandise logic behind strategy people relate otherwise empathize inspired story good chance probably also relate music people similar tastes similar background likely relate certain preferences like food music clothing entertainment etc common even though may lot common musicians reason think angles unrelated music music publications largely interested writing major label artists musicians chances getting articles stories written major music publications slim none doesnt mean however ignore journalist requests specifically ask musician subjects since present opportunities exceptions rules distribution recordings case usicians music sales take place initially mainly gigs andor website social media profile site serviced distributor sell music directly fans using nimbit httpwwwnimbitcom addition offering music sale website ou look companies like tunecore httpwwwtunecorecom orchard httpwwwtheorchardcom cd baby httpwwwcdbabycom routenote httproutenotecom others digital distribution since people prefer make purchases trusted sources like itunes amazon etc rather artists website options digital distribution include universal motown republic groups httpwwwunimodigitaldistributioncom httpwwwrepublicddcom island def jam music groups httpwwwidjfir stlookcom interscopegeffenams httpwwwinterscopedigitaldistributioncom powered tunecore distributors handle order taking fulfillment issue payments bimonthly monthly quarterly basis sales take place previous month quarter make sure review contracts carefully beforehand since ome abovementioned sites offer exclusive services means sign online music distribution page artist management manual page consignment discussed earlier future music consumption projected mainly via downloads streaming mobile devices cloud technology andor subscriptions scenario ost music retail stores predi cted go business meantime however music consumers still purchase music retail stores either dont access interne b dont trust making purchases online dont credit card use online shopping people may also able attend one gigs order purchase music regard musicians consider option making music available fans retail stores choose pursue consignment deal make sure limit manufacturing inimum number physical cds make sure retail stores select within promotion area ie area live perform live put posters distribute flye rs get coverage local publications receive airplay area college non commercial radio stations conduct social networking people area interviews local radio tv stations etc independent artist without distributor large budget album catalog previous sales record way get cds retail stores method called consignmen scenario store agrees stock cds months pay items sold end con signment period unsold cds left end consignment period return agree carry another period store retain percentage sales price based consignm ent agreement cds sell end term order arrangement page artist management manual page tail store accept independent products consignment mom pop stores accommodate arrangemen mos larger chain stores accept product real distributors normal way get cds national chain stores go distributor account store chain stores order product corporate headquarters doesnt hurt try asking manager major retail chain outlet consignment stores area might willing take chance likely however told corporate policy accept consignment product independent artists getting real distribution best left labels multiple artists roster large catalog material substantial marketing budget retail experience predictable sales sales track record one way get product distributed nationally even without track record find indepe ndent record label national distribution pitch cd interested license record distribute distributor retail stores instances still helps money contribu te marketing campaign since help project gain traction among labels releases interested pursuing consignment option ou tick stores located within area effectively promote usually hometown region makes sense cds sitting store another state across country months nobody buy bec ause theyve never heard dont know r product exists put cds store fail promotion hard time convincing store carry product end consignment period put product stores located areas going tour fans street team members promote area page artist management manual page start putting together list retail accounts indie friendly distributors approach consignment distribution use directory like musicians atlas httpwwwmusiciansatlascom indie bible httpwwwindiebiblecom others list stores take product consignment also consider non music retail stores consignment consideration depending style music writeperform including example new age stores httpwwwnewagedirectorycom tattoo parlors httpwwweverytattoocomtattooparlorsshtml surf shops httpwwwsurflinecomsurfologysurfshopscfm art ga lleries churches christian bookstores etc also drive around local area stop every mom pop record store specialty store plays would interested playing music genre come across ask take cds consignment getting radio airplay particularly college non commercial ask radio stations supporting music recommend retail stores put cds also ask name particular buyer independent buyer consignment rep ask directly call stores would love hear radio station thats playing music recommended could help high visibility positioning cds within store keep mind fact dont want cdsdvds sitting stores months without selling stores stocking product time select store area way store closer fifteen minutes next one selling cd call ahead time set appointment buyer charge consignment products page artist management manual page could also go store ask person charge accepting consignments usually tell whether accepting consignments talk time come bring ie cds posters samplers one sheets etc usually work appointment flexible able accommodate schedule retail stores taking risk stocking cds dvds products taking limited shelf space guarantees w ill sold job let know promoting products shows coming know promotion marketing efforts likely stock product always bring extra promoti onal copy store ai rplay stores also accept posters wall space samplers stickers postcards leave designated counter store different policies consignment work one find effective way promote products also take time ask store manager perform store even store parking lot part promotional campaign stores open doesnt hurt ask offer share cost local ad newspaper promoting cds availability store much afford show level commitment project takes minutes fi consignment contract store interested important make sure product placed alphabetically right section store dont want independent folkbluegrass cd placed hip hop section store since potential buyers ever find make sure put retail information website social networking profile sampler artwork flyers posters etc stores contact information consignment contra ct sign use contact information email fax gig information store page artist management manual page every store within certain radius gig taking place receive email fax announcing gig couple weeks gig stores able make sure cds stocked shelves posters put anticipation sales course make sure announce cd availability website gigs gig prom otional items flyers posters postcards samplers people know go make purchase merchandise table gig give fans coupons take store get couple dollars price cd coord inate stores first make sure couple dollars comes portion profits stores use retail contact information keep stores informed publicity promotion efforts including radio airplay public appearances reviews interviews articles often increase chances getting better positioning within store well encourage stores order products f uture also major record labels keep touch retail stores see artists substantial regional sales hear name interested offering type deal eg recordin g pressing distribu tion licensing etc something interested pursuing make sure read consignment contracts carefully contract information regarding much receive unit sold receive money long consignment term responsible checking product ou ask store somewhere cds store add certain amount usually new artist expect people pay f cds keep mind consider pricing options able sell units price cds low fans make buy next cd money well go shows buy merchandise page artist management manual page stores purchase units upfront cash since selling directly store going distributor money sales go directly retail tores much reputable distributors comes getting paid make sure hold onto contract take store comes time collect payment remember keep track stores product periodically check see product sold need restock stores dont want pestering coming frequently professional let know simply want help help check would like posters put samplers counter free giveaways also notice stores people buying lot cds along stores units left unsold allow decide whether worth keep product certain stores need spend time promoting make sure rely entirely consignment sales retail stores takes lot promotion peo ple go st ore buy cds takes get paid retail stores make sure addition digital distribution eg cd baby orchard tunecore etc also sell product directly web site andor social net working profile stores dont like idea selling music online dont brag selling product b site youre visiting retail accounts page artist management manual page distributor since people still purchase music retail stores discuss ways products arrive keep mind however music retail stores place majority music purchasing activities happen fu ture people going accessing music playlists online mobile devices cloud distributors physical products music retail stores likely business new model meantime howe ver lets discuss current role distributors music business distributor middleman record label retail stores distributors provide network place product retail outlets attempt convince retail stores buy stock product provide warehouse space inventory management ship products retail accounts place orders additional function distributor invoice retail stores collect money product sold distributors process returns unsold products retailers generate sales reports pay money owed according terms distribution contract job produce provide finished product well promote record general public make aware make purchases independent artists new record labels qualify distribution put several successful ie money making releases year operational history good management place dont qualify direct distribution suggestion would approach independent labels major label distribution deals place pitch recording distribution ou money contribute marketing project could help move deal forward page artist management manual page interested approaching independent labels major label distribution deals place begin search purchasing copy record company directory pollstar store httpwwwpollstarcom includes contact information independent labels major label distribution also check web sites distributors united states locate contact information independent record labels whose product distribute main distributors united states include ada httpwwwada musiccom burnside distribution httpwwwbdcdistributioncom eone distribution httpwwwkochdistributioncom emi music marketi ng httpwwwcarolinebbcom emi label services caroline distribution httpwwwcarolinedistcom harmonia mundi usa httpwwwharmoniamundicom mountain apple company httpwwwmountainapplecompanycom mvd entertainment group httpmvdbbcom naxos america httpwwwnaxoscom red distribution httpwwwredbbcom redeye distribution httpwwwr edeyeusacom sony music entertainment httpwwwsonymusiccentralcomloginjsp super independent distribution httpwwwsdcdcom tate music group httpwwwtatemusicgroupcom orchard httpwwwtheorchardcom travelvideostorecom httpwwwtravelvi deostorecom tvt records httpwwwtvtrecordscom universal music group distribution httpwwwumgdbbcom wea corp httpsnewweacomlogin page artist management manual page combined music released companies account estimated percent us thinking distribution always keep street date release date mind street da te day close able predict cds made available public since takes long time set distribution anywhere two six months start process long street date order give distributor enough time product available retail pressing distribution pd deals pressing distribution deal type distribution deal independent label delivers finished masters artwork larger label distributor label distributor assumes responsibility manufacturing packaging distributing finished product generally pd deals also provide major label distributor handle marketing product independent label paid royalty typically products retail price deals typically range independent artists labels previous sales distribution track record qualifying distribution mentioned earlier larger national chain international record stores accept material distributor order product corporate headquarters national distributors prefer work label multipl e artists roster commitment releasing several projects every year adequate budget allocated marketing sales track record page artist management manual page unable qualify national even regional distribution good option research distribution companies place products types stores would like cds find names labels roster contact labels directly see would interested signing distribution deal records distributed would still record possibly manufacture records least could get distributed retail accounts arrangement investor otherwise sales track record access large budget consider trying get distribution label release however consider distribution things need aware important consideration fact future music consumption form physical cd products form downloads streaming mobile devices cloud technology consider undertaking consider able costs distribution number cds manufacture shipping costs costs distribution related marketing promotion impact returns etc keep mind future music consumption heading another direction indeed choose pursue physical distribution following things consider along things distributor want know cds need bar coded even though get bar codes manufacturing companies like disc makers cdbaby oasis cd pay cost getting bar code going real distribution possible already manufactured cds without bar codes ev ent remedy situation printing stickers decals codes sticking back cds page artist management manual page need suggested price list product need marketing plan proposed budget upcoming releases distributor need see understand true costs distribution necessary budget committed tasks need show able create demand artists cds need planned release schedule projected sales initial ship title upcoming year mentioned earlier national distributors require sales track record multip le artists prove need sales report least previous two years need list report title account individually list sales account report need show return ratio title well gross sales per title return ratio identify many units shipped returned distributor retailer retailers stores accept product return privilege basis means retailer orders cds via distributor unable sell ship back full credit refund price paid records records sent back distributor unsold retailer known returns since reco rds bought returned distributor distributor refund money offer credit comes account ultimately means distributor made money units many cds returned bad sign good reason distributor cautious signing order deal effectively returns distributors hold certain percentage money paid retailer reserve hold un til time confident stores return products credit point get paid records sold retail page artist management manual page national distributors want see marketing plans soundscan reports last releases well marketing plans next releases plans indicate budgets consumer advertising retail advertising co op publicity radio promotion touring plans marketing efforts nat ional distributors want know much product hand title good sign cds available unable quickly manufacture needed distributors ask bio history label key personnel helps people team retail distribution promotion marketing experience credentials distributors want know many people staff distributors want know distributed prove awkward youve bad experience distributor looking sign another one make sure leave distributor something wrong eg paying time distributing products accounts required etc sometimes distributors go business forcing look elsewhere distribution almost national distributors want sign exclusive agreement meaning one else distribute products long contract makes sense since multiple distributors would much confusion retailers regarding ord er order send returns coordinate retail programs etc often possible sign exclusive national non exclusive international deal distributor thus retaining option sign different distributors territories overseas page artist management manual page required remove products consignment previously distributed signing distributor keep mind since may take track everything make sure products removed need provide distributor promotional copies cds well one sheets send retailers important make sure tha promotional copies holes punched area bar code shrink wrap removed prevent unnecessary returns copies also needed store play one sheet x page provides essential information release distributors retailers information one sheet include album title song titles descriptions artists name album cover photo quotes reviewers description style genre brief bio names musicians barcode catalog number suggested list price tour schedule media marketing campaign etc many distributors one sheet templates use distributors deal replicated cds format choice cdrs cassettes vi nyl although vinyl seems making somewhat comeback lately certain types music however cassettes vin yl may acceptable eg vinyl record pool djs cassettes people countries access cassette players still dominant etc cds catalog number spine catalog number identifies cd sake record keeping accounting usually printed spine cd along artist n ame album title page artist management manual page many distributors want know certain things artist label example artist well known label adequate co op budget label digital international rights project key markets label expects sell product radio retail campaign scheduled publicity campaign involving media artist touring performing artist label soundtrack tv placements quality recording measure standard within genre well known guest musicians album label manufacture enough cds quickly sudden demand label committed marketing project couple years necessary label upcoming releases label material catalog also sold label sell products one distributors competitors label already cds stocked stores types questions need answered distribution risky proposition many distributors known ask label front fees help cover costs even ask bond take lien masters aware moving forward cd artwork meet standards products ge nre available retail also important know relationships publicists radio promoters marketing companies booking agents managers sometimes help convince distributors business especially true companies mentioned known distributors positive way page artist management manual page research youve committed finances roster three four acts act performing extensively active promotion publicity may right time pursue retail promotion distribution importantly need funds necessary see projects analyzing funds decide whether start regional campaign expanding nationally recommended push immediately f national distribution campaign recommended new artists many things place order go national dont anxious head route right away budget limited one two acts projects albums etc might want consider consignment shopping projects independent labels distribution place one many regional distributors regional campaign regional distributors sometimes willing deal artists e two releases long willing commit resources helping promote record regional distributors often partner distributors regions sales well need expand beyond local area able help expand distribution read music business publications available order ascertain financial status potential distributors particularly billboard httpwwwbillboardbiz last thing want exclusively tied distributor goes business months campaign leaving unpaid invoices merchandise locked warehouse assets bankruptcy court page artist management manual page committing specific distributor make sure contact labels roster find type relationship ask labels distributor shipping product required making payments time withholding much reserve requesting many promo copies etc get information distributor align distributors deal products within genre understand style music also conduct research evaluate whether dis tributor deals stores stock type music try establish many sales marketing reps distributor staff since people pitching products retail stores another important question ask many labels company currently distributes since distributor many labels sales reps one definitely want avoid initially select independent distributors major labeldistributors essentially thing fewer sales required independent distributor major distributors prefer artistslabels national exposure regional recognition distributors capable getting products every retail account products need sold specialty stores need conduct research enables find distributors service relat ionships specialty stores youre interested best thing case decide stores want product find distributors service store ie distributors stores order page artist management manual page distributors sympathetic towards independent labels usually submission policy displayed website otherwise call email th e distributors ask submission policy review policy pay close atten tion instructions policy indicate materials want send need place order qualify distribution conduct research order find contact distribution company ouve sent information expect type correspondence distributor regarding whether youve accepted get accepted keep mind beginning distribution road journey ahead long hard distribution process distributor contract want sign extremely important contract reviewed negotiated experienced entertainment attorney important things atto rney help negotiate include grant rights term products territory prices payment manufacturer distributor obligations relationship parties reporting trademarks service marks trade names confidentiality termination publicity warranties liability modification assignments etc one important items discuss distributor much money percentage amount owed hold reserve case retail accounts return product money liquidated account paid hold much reserve long time period may end seeing little money long time worsen situation even distributors notorious paying independent labels unless labels projects pipeline distributors interested talking labels roster may help shed light situation page artist management manual page important understand best go region region first album new artist dont try go national first album leave second third album everything goes well make money first one usually take first album make people familiar artist aware songs trying move across country fast could cause burn financial resources faster make money back sales putting financial cr isis jeopardizing distribution relationship also important discuss retail buy distributor crucial step towards successful retail sales campaign done city intend distribution retail buy campaigns also known placement programs expensive often costing per city retailers distributors produce publications place advertising yo ur products also include effort cost price positioning co op point purchase pop advertising price positioning strategy whereby products priced entice consumer make purchase eg sale products positioned highly visible attention getting co op advertising ad costs divided two companies typical label distributor retailer co op relationship retailer agrees purchase certain number records label via distributor exchange ads promote records sale retail store co op ads produced radio tv print media co op strategies also include pricing discounts store displays tv spots way increase visibility product sales page artist management manual page point purchase typically refers promotional graphics focused influencing consumer behavior moment purchasing decision se include posters postcards store signage customer giveaways related custom graphics let people know artist album availability important remember distributors lot clients need attention sales commitment keep sales rep updated weekly things happening including live shows radio airplay newspaper articles tv appearances soundtrack placements positive reviews promotion activity store performances special remixes social media campaigns etc pay attention release make sure stores well stocked product dont keep updated get lost vast catalog distributor probably sell copies turn result high percentage returns retailer end distribution relationship sales rep comfortable selling products retail accounts information give regarding promotion publicity activities better able convince stores stock product addition keeping sales rep informed promotional efforts also wise encourage offer incentives retail accounts order help generate orders incentives include offering discount prices cds bought box lots large quantities delayed billing discounts money due paid time f ree records eg free cd every retailer purchases wholesale price page artist management manual page distributor place initial purchase order ship cds products warehouse shipment send include packing slip detailing ordered shipped number units shipment distributors purchase order number shipment also include one sheets materials used help sell cds distributors retail accounts promotional cds djs included shipment retail stores try cd possibly place listening station make sure explained earlier artwork cds clipped punched otherwise marked discourage stores returning cds unsold product credit end listening station promotional period one sheet supply distributor spell suggested list price slp cd suggested price stores sell cd general public example list price cd could generally labels sell cds distributor list price cd list price example distributor would pay label distribution contract spell billing cycle bill distributor sending invoice amount owe voice sent distributors accounts payable department include invoice number information regarding shipped shipping date unit price amount due distributors purchase order number youve shipped distributor several different cds one purchase order invoice page artist management manual page depending contract distributor normally days receiving invoice pay amount owed hold reserve ie pay certain percentage amount owed case retail accounts return unsold product obvious reasons products returned unsold distributor cannot pay since money made addition distributor pay less reserve product actually shipped retail accounts product still sitting warehouse waiting shipped means sent distributor cds shipped stores distributor pay units shipped stores cds still sitting warehouse unfortunately arrangement described worst thing th happen start label get hit record hands dont large enough budget manufacture product keep sending product pipeline meet demand wont receiving cash distributor months dont cash immediately available find unable take advantage opportunity strikes long record labels artists make sure enough cash available even executing aggressive marketing promotion campaign distribution way make sure promote record send people stores products stocke keep mind cannot promote record indefinitely records projects pipeline enough material follow current release keep distributor happy distributors likely pay ou products might interest page artist management manual page changing distributors may come time one reason another problems distributor could distributor refusing unable pay money owed distributor unable get products kind retail stores interested feel lost shuffle among dozens labels distributors roster distributor going business make moves need review contract see says ending relationship possible move catalog another distributor shouldnt expect happen overnight follo wing things expect course changing distributors review contract inform original distributor change distribution following procedures set distribution contract expense original distributor ship whatever left product warehouse new distributor wherever else may need products shipped makes sense ship product new distribution place otherwise pay shipping original distributor location location new distributor issue credit original distributor products shipped new distributor expect payment original distributor money owed page artist management manual page expect money owed since original distributor may still deal returns stores expect money paid time six months original distributor make final payment return product remaining pay close attention things made leave first distributor new distribution place point work even harder keep good communication lines open help new distributor sell records last thing want sever yet another distribution arrangement h ave start things finally keep mind distribution every musician wants every musician needs afford addition mentioned previously future music consumption take place away retail stores invest option time tied system soon become obsolete bulk financial output probably areas time including tour support social networking efforts think long hard true costs distribution jumping radio promotion campaigns podcasts satellite internet radio radio independent artists initially mainly form online podcasts internet radio stations hundreds different podcasts playing music providing audio content thousands listeners every minute day provide avenue get music heard places could never perform even promote effectively services like musicsubmit httpwwwmusicsubmitcom service music podcasts f want handpick individual stations submit music ou search podcasts play style music even ones focus topics interest sites like podcastalley httpwwwpodcastalleycom podcast pickle httpwwwpodcastpicklecom even though podcasts individually reach hundred people collectively reach audiences hundreds thousands impact increasing fan base manage get music played hundreds stations dont concentrate ones play music since even ones cover topics could play music connectio n made lyrical content topics interest find podcasts address hobbies interests approach hosts possibility exposing music listeners page artist management manual page indie contact bible httpwwwindiebiblecom contains contact information thousands radio stations play music independent artists also submit songs pandora radio httpsubmitmusicpandoracom must physically manufactured cds mps order submit music consider submitting music digital radio promotion using companies like ipluggers httpipluggerscom musicsubmit httpwwwmusicsubmitcom non commercial college stations independent artist focus areas radio make impact terms awareness time plenty line college high school stations play music independent artists airplay information used press kit get better gigs interviews views attention booking agent since takes convince certain college stations listen material add play list begin process early another important thing remember take many radio stations playing songs time make impact terms cd download purchases ticket sales live shows except ones enjoy breaking new acts radio stations generally want first onl ones playing songs promoting radio always keep release street date mind always helpful radio stations playing songs right around release street date onwards try co ordinate radio airplay shows book college campus nearby venues promoting specialty shows college radio stations without aid radio promoter time consuming effort small budget need radio airplay information biography media kit epk little choice put necessary time page artist management manual page addition information found print directories like indie bible musicians atlas search engine results utilize lists like one fat campus httpfatcampuscomcollegeradiohtm intercollegiate broadcast system list httpwwwfrontiernetnetibsstationshtmlstationtopanc hor locate college radio stations send material start college radio stations within region performing band promoting product also look line radio stations play type music go websites listen minutes programming make sure research type music radio station p lays highlight ones play style music check station website andor call email ahead time find send package helps actually listen stations intend send music know something particular show pd dj etc independent artist dont afraid ask send package avoid wasted ex tras people send usually impact whatsoever towards increasing chances receiving airplay making contact beginning independent radio campaign target college radio stations non commercial stations internet radio stations high school radio stations mix specialty shows commercial stations airplay ask fans get feedback people cities radio stations contacted know city better us e internet much research since printed directory information quickly become outdated page artist management manual page campaign effective need much radio activity going one time possible quite challenge since r adio stations wont necessarily play songs according schedule always keep schedule mind attempt radio stations play song single time always possible since stations may feel another song album caters closely listening audience since high school college radio airplay lead massive amounts cd sales always incorporate promotional efforts newsletters live performances videos mixtapes social media street team promotions advertising etc game plan make sure music quality standpoint ready radio airplay know stations format ie know type music play pay close attention submission guidelines u nless otherwise informed dont send mp attachments music links radio station almost prefer send replicated cds artwork jewel case artistbands name spine added stations library make easy remove shrink wrap cds never blindly send packages radio stations call first verify contact name address music director md md decides songs add play list generally disperses music various specialty shows stati program director pd decides overall programming radio station sometimes pd md person college radio station stations specialty show hosts host shows particular days like weekends sent music directly page artist management manual page unless producing show station also programmers djs usually power deciding gets played air dont bother sending packages value dj really likes song mentions md pd meeting package package simple light point include condensed biography cd radio one sheet album cover artist name album title music genre album release date website info track listing brief song descriptions quotes contact info compelling image story might also add band photo press release read air listened particular show add note comments much enjoy show etc generally send cd mps unless specifically requested songs less college radio make sure first song lot energy short intro section put sticker cd indicating songs want md consider airplay since generally wont time listen whole cd youve sent package dont call station endlessly ask arent playing song yet mak e one follow call music director weeks youve sent p ackage make sure cd station probably every week check progress stations okay email md letting know calling also allows email back call status update call mention name band date sent package style music package hasnt received reviewed yet ask would good time call probably review package youve mentioned take notes call back reviewed package want add song play list ask song mind expect add page artist management manual page put information sent package sent etc spreadsheet keep track campaign dont afraid offer drive station pizza free cds stickers shirts tickets air staff offer studio performanc e cd giveaway around time proposed airplay however reviewed package decided add play list dont try convince otherwise ask quick advice possible improvements thank time theyll appreciate professionalism remember next time send something didnt want add song current cd time doesnt mean theyll never add song another time send package mention promotion well places performing cover letter let appropriate person know band available come station visit air interview free cd giveaway party find way make radio promotion fun exciting figure way run type contest event make listeners remember song radio station go radio stations promotion area lunch break buy pizzas air staff record station ids radio station promoting songs eg hi sarah jones youre listening khit fm feel adventurous reco rd station jingle send station station jingle short song includes station name frequency eg fm call letters eg khit along something funny fashionable interest listeners played air anything make song stand others page artist management manual page weeks months submitting music stations use services like mediabase httpwwwmusicinfosystemscomfaqindexasp others track songs played specialty mix show radio commercial stations specialty mix shows part programming specialty show mix show host one two hour show songs played may normally played prime time individual hosts normally pick music show sometimes new songs tested listening audience airplay individual songs specialty shows usually limited dont normally result large scale exposure sales despite better gain exposure shows none use press kit specialty show spin used create buzz energize fans social networks add information bio impress club venue bookers influ ence media especially local weeklies get attention indie record labels commercial radio airplay people would agree commercial radio single best way major label artists reach millions fans people would also agree radio powerful major record labels spend enormous amounts money promoting rtists radio influencing radio station playlists independent artists e ven airplay received mix shows achieved submitting songs individual radio stations pool stations airplay hat artists maj labels receive page artist management manual page even independent artist budget pursue commercial radio airplay money would better spent things eg tour production promotion social networking initiatives street team marketing mailing list outreach advertising etc pursue commercial radio airplay aside occasional spin station home town likely unable break system currently place p romotional fees accepted radio promoters physical work mailing submitting songs radio making follow phone calls emails etc charges levied postage supplies etc yet end day resulting airplay probably fail pay back even costs promotion let alone generate profit major labels lot offer radio stations eg exclusives major label artist visits listener prizes meet greets concert tickets music availability retail station branding marketing etc independent artists even independent artist money spend radio promotion fees radio stations also count fact support single majors major labels marketing distribution muscle make sure available listeners purchase available formats radio stations also count stead supply hit songs major labels cannot said independent labels said however pursuing radio airplay serve purpose artists access adequate levels funding connection major label via distribution deal etc still many booking agents promoters venue bookers retail accounts labels publishers etc influenced decision making information radio airplay artist page artist management manual page radio airplay information put media kit epk sometimes help artist get attention abovementioned people pursue radio airplay make sure adequate funding things necessary even important succeed building large fan base selling music products merchandise dont spend entire budget radio promotion alone wont enable realize musical goals early stage adequate budget options paid radio promotion services include companies like planetary group httpwwwplanetarygroupcomindexphp howard ros en promotion httpwwwhowiewoodcom among others working radio promoter likely use airplay monitoring services like mediabase others track radio airplay might happening promoting commercial radio decide promote song commercial radio consider status business indie artist diy artist indie label digital distribution artist indie label major label distribution major label artist etc well budget available independent artist dont enough money commit full scale comme rcial radio campaign even entry level one may consider downgrading non commercial college radio skipping entire commercial radio promotion campaign altogether page artist management manual page realistic budget consider radio promotion per song three six months promotion depending genre youre dealing eg pop rock country hip hip rb latin danceclub etc keep mind need even money set aside costs including marketing manufacturing distribution publicity advertising tour support music videos online promotion station visits etc situation warrants nce budget set first step towards promoting commercial radio mailing cds delivering singles via digital download station working independent radio promoter opt mailing save money give list stations mail mailing also radio station submission services submit music stations digitally form mps send full cd commerci al radio stations ie cd one song even cd rs burned computer replicate real cds artwork minimum send commercial radio campaign radio cd runs keep barcode artwork keep mailing digital delivery single album service single radio stations campaign helps done research determine single sending right one ther words hit album send multiple albums releases station concentrate one release campaign time try produce several versions single cd including radio v ersion three half minutes long free profanity album version appears album page artist management manual page capella version vocals instrumental version music mix dance version applicable one radio stations sometimes use capella instrumental versions commercials liners station ids make sure artwork singles includes title artist name song lengths record label name contact info versions single album single use standard cd jewel cases cd ie cardboard slim cases etc make sure artists name song title spine case include information outside case inside someone read without open case include add date outside package next step involves radio promoter taking diy route call ing fax ing email ing stations cds mailed downloads delivered giving information song project information includes adds spins already happening stations sales figures album live shows touring information print reviews articles tv appearances street promotion distribution information positive industry comments social media buzz information fed stations continuously usually weekly long campaign effect normally three six months next step consider terms commercial radio whether buy trade ads buying trade ads serves way get important information decision makers radio weekly basis even dont cant reach phone fax email radio station personnel read trade magazines constantly ad one trades youll increase visibility even doesnt guarantee airplay page artist management manual page buying ads also shows erious project committed spending whatever necessary promote music advertising trades tends cheapest january april youre limited budget months might best time run radio campaign promoting radio important keep mind difference adds spins add simply means radio station added song music library available mean actually getting airplay added playlist getting spins means actually getting airplay station important aspect commercial radio promotion campaign add date date want convince radio stations add song playlist radio promotion campaign need begin roughly four weeks add date continue three months twelve months depending results budget allotted objective add date try get station actually play spin song independent artists pursuing radio airplay want concentrate n oncommercial college radio money probably better spent way whatever saved running commercial radio airplay campaign rolled aspects campaign like social networking posters flyers promotional materials merchandise tour production support building street teams mailing list web promotion advertising interviews reviews etc page artist management manual page performance rights organizations pros event send ngs potential radio airplay make sure joined one p erform ance rights organizations pros choice pros set negotiate performance fees radio stations handle collection duties pass owed writers publishers without getting technical radio stations required obtain performance license pay songwriters publishers performance fee order play perform songs air would major pain songwriters publishers negotiate individual licenses collect fees every radio station world best solution one company handle ent er perform ance rights organizations issue blanket performance licenses radio stations allow play every song repertoire three main perform ance rights organizations united states ascap httpwwwascapcom bmi httpwwwbmicom sesac httpwwwsesaccom belong one time check websites registra tion information also register sound exchange httpwwwsoundexchangecom collection distribution digital performance royalties songs performed internet satellite radio dealing venu e bookers booking agents youve got products place available website itunes amazon etc retail beginnings publicity radio campaign going good time turn attention live performances tours efficient way book gigs assistance talent booker booking agent n order deal effectively talent buyers venue bookers booking agents understand interests lie booking agents venue bookers business make money run charities venue bookers use certain criteria help make booking decisions among important questions venue bookers consider many paying people preferably drinking age normally draw performances large mailing list loyal fans come see perform promotionpublicitymarketing plan shows depending whether receive cut much merchandise sell per show created significant amount local regional buzz area venues performed venue size similar reputation among agents promoters venue bookers industry personnel etc ie pain slots band played opening slot headline r etc page artist management manual page effective promotional materials use promote show word ofmouth performers perform ed venue question interest major independent record labels anything written band localregional newspapers magazines television internet exposure radio airplay playing anywhere else town within two weeks proposed date booking agents whose income earned form commission normally consider different set questions including hometown venu es played touring market regional national international upcoming tour schedule competent team place manager publicist radio promoter label ar person tour manager etc current average pay shows many shows currently perform every month many shows would like perform per month future promotionalpublicitymarketing methods currently employ h ave touring vehicle palights necessary materials released cds dvds downloads etc press kit epk including bio photo video live footage one sheet available page artist management manual page independent artists many things place therefore able attract attention interest major booking agent booking agents work commission basis generally booking fees generated booking consider major label artists command substantial fee per show eg alicia keys earn roughly per show adele per show dave matthews commission yield booking agent per show multiply figures number different artists agents roster total number shows year see larger booking agen cies work established artists independent artist generating per show hand would yield booking agent commission range per show hardly would considered worthy putting time establish touring track reco rd however able attract interest smaller booking agent independent artist consider things beginning seek ing assistance longer handle everything need assistance expanding performance area outside hometown build fan base using promotional publicity techniques discussed resource elsewhere eg collegenon commercial radio social media videos samples free song downloads interviews reviews music cards flyers postcards street teams newsletters etc use mailing list invite people shows put together venues let perform night keep collect door make sure keep meticulous notes number people attend shows amount money collected door amount cds merchandise sell etc use data whe n conversing venue bookers booking agents use solutions like marcato musician httpmarcatomusiciancom others help organize information page artist management manual page hard time attracting attention venue bookers promoters paying gigs take initiative build fan base online utilizing social networking strategies developing effective mailing list strategy activating virtual street teams creating compelling youtube video content etc find ing small venue town let play weeknight keep cover charge collected door dont count simply friends family members make work build genuine fan base time draw least people area shows g reat music compelling online content attract fans download music free get going plan shows developed decent size draw large mailing list well reputation hard work promotional savvy videotape shows use footage create live show dvd footage epk send venue bookers along testimonials sales figures gig attendance numbers etc find contact booking information venue bookers promoters resources like indie venue bible httpwwwindievenuebiblecom pollstars talent buyer directory httpwwwpollstarcom musicians atl httpwwwmusiciansatlascom others dealing venue bookers booking agents promoters number people think know bring shows well youre going promote show main pitch page artist management manual page havent done shows area yet ou utilize information sites like eventful httpeventfulcomdemand prove venue booker fans particular area willing pay come see hear perform order create demand havent played particular venue city utilize social networking techniques launch virtual physical street teams garner radio airplay college internet satellite well conduct line promotion eg music download card sample giveaways flyers posters etc build fan base people want see play live important bookers know youre playing many venues particular area clos e time wish booked convince individuals impressive mailing list fan base performance track record sales history effective promotion campaign bring people show battle good music although doesnt hurt booker likes account small p art reason booked big draw quality promotional efforts many people bring venue always strong est selling point tempting may lie draw remember boo king community region large people find whether really draw people gig previous weekend cannot draw big enough crowd consider making friends popular band area offer ing open going gigs wi th cd dvd demo pointing website talking putting show together opening one gigs page artist management manual page make offer however must indicate bringing something table well promoting gig mailing list via social networking sites least able draw people show dont plan popular b letting feed fans though accept take initiative call club bookers promoters area solid offer pitching well known band headline opening act sell booker promoter draw headlining band addition people draw much stronger package sell yo u handling phone calls write phone script use bookers agents promoters help stay track regarding need pitch wander tangent unnecessary chatter never wing call venue bookers agents promoters custom design script different people talking although almo st always similar theme size draw effectiveness promotion call try think things point view booker promoter agent running business interested making money drink sometimes food sales well portion cover charge sometimes though rarely percentage merchandise sales keep mind converse many venue bookers book bands packages sent mail reviewing electronic press kits epks usually case smaller venues addition including website utilize resources like sonicbids httpwwwsonicbidscom reverbnation httpwwwreverbnationcom gigmaven httpwwwgigmavencom others create epks venue bookers review online page artist management manual page larger venues usually book bands booking agency less interested individual bands calling phone indeed larger venues book corporate promoter virtually impossible unsigned band get booked without going promoters independent band goal concentrate level success placing calls start smaller clubs seat capacity focus making good impression establishing strong draw large mailing list remember better fill seat venue people seat venue approach lets begin entry level call first check online find responsible venue booker promoter preferred method f contact phone call required best time call generally best times ca pm venues specific booking hours eg tuesdays thursdays x x time call email visit venues website find club booking hours hours speaking often preferred method contact filling form venue website andor sending materials providing link epk follow instructions precisely wish taken seriously venue booker venue requests th email epk fill form website mail dvd package follow instructions call even venue specific calling hours try sneak early call catch club booker early call right times get proper person phone keep brief friendly yet professional page artist management manual page dont try hard sell phone make decision right away anyway often se package phone tell released record available online local retail stores via consignment receiving local radio airplay reviews music publications tell mailing list fan base leverage help promotion relevant data sites services like next big sound httpwwwnextbigsoundcom eventful httpeventfulcom others might time mention statistics could help convince booker loyal fan base region also mention fact available step cancelled gigs occur venue ie band ready perform short notice another band cancels appearance venue definite days mind gig options case impressed r information phone dates available know availability jump offer one given dont touring track record days may offered might weekdays take day get beginning use social networ king outreach street eam promotional efforts build fan base generate interest show youve proved following touring sales history able get booked friday saturday night case get asked make sure know much want get paid eg door fixed guarantee etc dont track record wont much leverage conversation compensation prepared discuss comes page artist management manual page event booking section n website information availability well requirements fees production accommodations travel food etc forward booker inform booker able promote show online street radio television media also mention want play venues possible locally dilute ticket sales diluting ticket sales means performing often one area fans little reason go every single show book larger venue circuit kiss death tell booker performing gig town week considering booking venues impressed know understand principle indicate openness present strong lineup booking couple local bands decent fan bases open ffer send package get correct spelling name mention intend follow package asked send one package include cover letter clear recording sound like live preferably including video dvd recording live show showing enthusiastic audience band p hoto list venues youve performed relevant references testimonialsquotes band bio sales radiotelevision information put much information one sheet brochure flyer would make easier busy booker read offer direct booker electronic press kit epk online could speed process booking band refer previous conversation may club booker cover letter page artist management manual page send package cover letter flyer one sheet include information like type usic play b venues events played many people youve b rought previous performances c things b een said press ccomplished musicians famous people involved project e r adio airplay tele vision exposure youve received f size mailing list g methods promoting show h level sales achieved cover letter include lot unnecessary information clutter contact information phone email web site clearly visible every item package dont make difficult people contact interested bo oking follow bookers lot plates dont always enough time listen everything comes immediately follow phone call e mail especially said would dont call four times day ten weeks straight would become extremely annoying probably get nowhere said may call e mail several times get response probably every two three weeks try balance persistent pest page artist management manual page follow try commit certain payment date unsure related issues dont feel pressured make decision phone want gig take offer good long term issues discussed need think offer tell person call back checking schedule rest band however set deadline make decision offers table disappear quickly follow get rejected polite take notes may given decision made use constructive criticism move another booking opportunity many bookers promoters agents talk regard helps good references people know person trying get gig every time perform somewhere try get quote testimonial person booked ask reference another way get gig make friends band already gig venue trying perform make friends band approach booker put good word even suggest open share bill sometimes venues prefer deal booking agent understands nature business better deal realities economics booking band case approaching booking agent deal venues may work attempts getting gigs failed keep mind however booking agents prefer working bands already large following booked larger venues money charged made page artist management manual page negotiation first thing understand negotiating must always know walk away negotiation dont always negotiating position weakness identify things crucial comparison things flexible example understand taking particular gig know overall costs gas food accommodation crew salaries equipment vehicle rental insurance etc begin negotiations often find negotiating price sometimes may want take particular gig exposure ou sell cds merchandise increase fan base time also important remember gig calendar lots shows makes look pro active dedicated often impress industry people keeping tabs seeing worth investing booking therefore strive book many gigs possible even guaranteed pay venue see ways get paid even scenarios take great care make sure gigs arent booked close one another city shows booked city cannibalize others audience reduce general turnout show mentioned earlier create booking section website containing relevant booking information booker promoter would need include pictures band band bio post video footage band performing live put gig c alendar displays dates unavailable well notes dates available booked indicate performance fees notes fees include eg fees various band configurations different fees depending type show extra travel accommodation fees shows beyond certain distances reduced fees non profit charity organizations etc page artist management manual page include form booking section venue bookers promoters submit offer use form collect information like proposed show date time venue location venue capacity show type eg club college festival fair corporate theater venue etc bookers contact information show details money fees offer times show length productionbackline included accommodations included travel included food included etc section miscellaneous notes considering fees charge accept analyze costs conduct research bands similar profile getting paid researching bands charging dont simply listen band sounds like charge fee similar sound consider factors including many albums theyve released size mailing list touring track record whether record label providing tour support radio airplay number followers friends social networks whether booking agent etc band similar profile gets paid show generally ask get paid independent band dont availability pricing information website would unrealistic request guarantee show similar venue keep fees line bands similar profile small v enues usually different ways paying bands booking agent generally negotiate things differently f independent artist booking shows following common ways getting paid smaller venues percentage common way new bands paid venues arrangement venue pays percentage whatever collected door cover charge page artist management manual page percentage anywhere collected door cover charge arrangement generally less risky venue booker promoter could risky dont promote gig try get lot people show could end sharing mere whole band however able bring lot people show manage negotiate door could end money venue could paid end night imagine promoting show effectively people show cover charge negotiated door would band sometimes bands bill share percentage door people asked door band came se e order figure much band gets promote promote promote regardless percentage get door keep mind getting paid door get someone trust collect money door ev en venue door person guarantee arrangement venue pays guaranteed amount money regardless many people show arrangement usually reserved established bands bands prove decent draw following justify guarantee venues pay guarantee know make money fans ways eg bar food sales percentage cds merchandise sold venue share tickets sales miscellaneous fees etc however th ere venues pay guarantees pre established budget set aside bands examples venues include colleges festivals fairs etc guarantee vs percentage arrangement venue offer band choice larger guarantee percentage page artist management manual page example venue offers guarantee versus percentage door band get paid greater two end night money collected door band receive percentage greater arrangement usually safe middle ground since band least know guarantee venue knows nobody shows still afford guarantee pay toplay situations literally pay rent venue performance controversial say unethical may optional cant get booked venues lack track record pay toplay situations asked buy tickets pre sells venue sell fans prior show types instances objective venue lower even eliminate risk booking band guaranteed following example pay toplay situation works follows promoter gives tickets sell fans date show sell first tickets pay promoter first tickets per ticket able keep money made number tickets sell remaining tickets keep scenario sell remaining tickets course beneficial large fan base manage pre sell tickets able keep balance donations tips certain scenarios like coffee shop gigs house concerts etc venue offers chance perform donations andor tips audience instances venue pay even n obody shows nobody gives donations tips page artist management manual page types gigs may give certain musicians opportunity perform people would otherwise stick around cover charge get people impressed enough performance drop money tip jar donation box another reason band choose gigs position w would otherwise get booked venue venue wouldnt take chance losing money paying band track record established fan base taking gig offers chance fill gig calendar add biographical information gigging track record even generate recording merchandise sales well increase fan base types gigs also help bands build relationships venues turn situation one th e band get guarantees venue future dates venue band contract play smaller venues often find gig done handshake real virtual club bookers even bother writing presenting contract bands book make point least writing items agreed faxing booker keep records protect show venue someb ody tries wiggle commitment engagement contracts anything handshake verbal contracts valid one page documents twenty page contracts riders addendums page artist management manual page following items may see contract date agreement made name address phone number venue capacity venue name address phone number band many band members date dates show time show length show load sound check times show time doors open public ticket price merchandise sale arrangement allowed sell mer chandise like shirts hats etc amount paid band percentage door guarantee split bands etc deposit due band date deposit paid person money paid type show eg concert festival battle bands etc age restrictions associated show recording restrictions associated show recording permitted acts bill technical requirements rider required lights equipment etc hospitality requirements rider required lodging food etc cancellation policy way disputes handled mediation arbitration court etc page artist management manual page mentioned earlier use solutions like marcato musician httpmarcatomusiciancom band leader httpwwwthebandleadersoftwarecom others keep booking information organized updated different types gigs book band always prepared find additional alternative sources live performances income definitely need use booking agent certain types work discuss later ost major booking agents interested booking well know n already impressive performance touring track record get momentum buzz going consider trying get one larger agencies take client local regional booking agents open hearing independent bands seek put together live performance campaign try schedule gigs take place release date releasing physical cds people see perform buy music like hear begin gigs take longest time book first example festivals college gigs etc order enjoy full benefits performing look different places could perform attempt book variety gigs com plement example depending style music write record tour could perform caf\u00e9 one afternoon followed charity fundraiser performance night next day could could house concert evening gig college campus later night night air radio station performance gig club venue see strategy multiple opportunities perform front different people constantly gives chance generate income practice perfect show sell cds merchandise well add fans mailing list page artist management manual page addition clubs several options comes performing looking many possible help raise visibility add track record sell tickets recordings merchandise increase fan base require little work others require research expenses terms making phone calls sending packages etc researching performance opportunities k eep options open use list spark ideas able add performance venue options following list conduct research depending style music perform v enue performing options include music industry conferences showcases college shows campus venues festivals fairs clubs instore appearances onair radio performances radio station events house concerts hotel gigs free ages shows listening parties showcases caf\u00e9s outdoor arts fairs shopping center mall store grand openings performing rights organizations bmi ascap showcases charity benefits retirement communities restaurants specialty stores debuts premiers page artist management manual page holiday events weddings opening slots side stage private parties corporate parties high schools cruise ships churches gig swaps farmers markets busking booking gigs may require services booking agent promoter lets talk little bi gigs mentioned music conference showcase slots music conferences eg cmj music marathon winter music conference canadian music week sxsw etc offer showcasing opportunities independent musicians showcases unpaid submission fees used add bio fill spots along tour route deadlines submit applications showcase slots usually months events ne ed start submitting materials early use resources like sonicbids httpwwwsonicbidscom others get information submit music showcase consideration page artist management manual page college gigs colleges book campus gigs semester advance although book one year advance means begin submitting materials early schedule mind try tie gigs college radi station attempt get radio airplay around time gigs couple ways attempt get college gigs one way attempt book gigs way go agent promoter book campus gigs also sometimes possible use combination two attempting book college gigs search line look contact directories list colleges find contact information director student activities student activities board colleges andor contact information campus organizations find rather time consuming dont agent working behalf go ahead begin compiling list making phone calls sending emails make better use time either using resources like indieu httpindieucom looking college web site contact directory information calling find responsible booking person best time reach information may already ite move next step getting right person mail package might challenge colleges keep logbook database handy write enter notes call email page artist management manual page colleges submission deadlines keep mind make inquires note person used book shows left campus packages ready go door electronic press kit epk ready present contact people make sure note receiving persons name date sent package provided url epk follow date dont epk ake flyer brochure necessary relev ant information eg band pictures price contact information testimonials sales airplay info references etc make sure put price range flyer brochure could say example charge per show depending travel compi le minutes worth foota ge best performances include audience reactions comments go dvd well epk include information flyer brochure person intereste booking band get access dvdvideo actually send dvds unless asked since become quite expensive long run especially yo u dont get booked always initially point location online access r electronic press kit epk containing sound clips video footage key getting college festival gigs persistent pushy call unless crucial certainly dont call youve told interested another thing remember major label artists perform campus ask lot money advantage offer perform less major label artists example unless big group one biggest disadvantages may trying book many colleges book shows using means colleges book campus gigs using agents promoters artist contacts directly conventions page artist management manual page brings us second way attempt get college gigs submit artist package booking agent attends conventions college reps campus buyers go book campus gigs biggest conv ention held annually national association campus activities naca web page httpwwwnacaorg submit packages agents book type music get agent interested submit package showcase band naca convention sometimes makes difference getting band booked colleges course could join naca agent submit package thats extra expense another similar organization association promotion campus activities apca found line httpwwwapcacom could fee submit apca artist associate membership application give access campus market directory use book gigs member also eli gible exhibiting showcasing opportunities apca conferences workshops many performance exhibition associate volunteer opportunities keep mind expensive take route limited budget may want concentrate college booking many bands spent money taking route end little show research taking plunge festival gigs festival organizers like college buye rs book performing acts months ahead time means send packages look towards performing future festivals suited certain genres music like rock singersongwriter jazz blues alternative country classical world metal folk page artist management manual page mainstream commercial music like adult contemporary top rburban pop festivals generally good source gig opportunities unless youre signed major label usual check festival websites call email ahead find submission policies regarding band materials follow follow sites like festival network online httpfes tivalnetcom sonicbids httpwwwsonicbidscom others provide opportunities submit music music festivals craft fairs etc instore appearances every time meet retail store manager discuss stocking product consignment ask possibilities performing live store every store interested wont know ask might expect chances better store already carrying product flexible offer perform smaller acoustic set isnt loud customers even perform store parking lot also show store manager committed promotion project may also carry product anticipation increased sales upcoming store appearance get chance perform stores promote like would performance include information web site social networking profile band hotline flyers postcards posters let people mailing list know performance try work cost cd merchandise coupon people show store performance make people show offer raffle contest kind gift giveaway promotion try coordinate one local radio stations media page artist management manual page musicians guide tourin g promotion musicians atlas along directories sections local stores carry cds consignment information allow store performances dont forget use internet powerful resear ch tool find suitable retail candidates call email ask performing opportunities also drive around town stop independent music store see ask stock product let perform kee p mind store necessarily music store specialty stores cater clientele base similar fan base work well air radio performances make rounds local college public non commercial radio stations offer perform live air station listeners commercial stations let perform air already well known major labe l artist promoting receiving airplay station listeners want hear major label artists chances independent artist much better college non commercial radio chances performing live air increase greatly already commitment college non commercial station play songs upcoming gig either large venue town college campus let people station kn ow upcoming shows may stores area stocking cds try get college newspaper write article band tie live performance give radio stations reason air page artist management manual page decide play music creative offer bring pizza radio staff give away autographed cds band shirts listeners try work type air contest listeners call win something preferably think different ways make performance event staying true art radio station events radio stations sponsor events usually larger commercial radio stations major label recording artists performing events always chance well known local act get open national act side stage smaller local stations much open local bands perform events usually radio station personnel put together events way promote radio station local regional communities regard getting perform events mostly something organized internally radio stations however done good job promoting locally may interested including part performance line could great exposure could make happen enough money investor pay become co sponsor one station events sponsor able hand band cds samplers posters shirts postcards even perform part station event option cheap however usually costing low mid five figures shows easy get lot times lot politics involved radio stations web sites find information events stations coming also fin information clubs mix show djs perform approach talk regarding station events page artist management manual page house concerts house concerts literally intimate concerts performances put together somebodys house type show usually works better acoustic music musicians strip act voice guitar flute piano violin harp etc setting types shows casual intimate obviously screaming rock b wouldnt work quite well shows popular organize well even put tour together travel regions besides home town trick finding people willing promote show host homes start putting together show either house another location access could employ promotion strategies would types shows except wouldnt identify location event people contacted first rsvp house concerts keep things casual fun find location house intimate yet well ventilated make sure adjust lighting fit mood hav e ample access restroom somewhere people freshen relieve offer refreshments possible many people come shows willing pay entertainment good suggestion would allow people pay feel like opposed official cover charge keep reach zoning local laws concerning establishments charge admission entertainment state shows may wish set minimum number people per show paying minimum price know exactly youre getting price could include cd could sell autographed cds merchandise performance page artist management manual page listening parties showcases listening parties showcases usually set band showcase new music industry people fans type showcases option perform music cannot usually performed regular nightclub eg pop urban r ap etc listening parties put together almost anywhere interested putting showcase together locate club venue let use place free night bring enough people charge certain amount money rent pay toplay could even rent recording studio rehearsal space hour use showcase creative location since probably getting paid showcase try fin venue dont pay ask people pay promote listening parties showcases way would promote regular gigs using mailing list social networking etc remember even intend invite industry people always impressive fans present shows industry people fan base capable promoting shows people mailing list shopping centers malls shopping centers malls good places perform band performs aco ustic ages kids music family friendly music cover tunes performances shopping centers malls must coordinated mall management office centers managers whose sole responsibility schedule performances upcoming season malls allow performances want maintain certain image allow performances book months advance page artist management manual page malls want coordinate performance grand opening store mall event like th july festivities mothers day etc many concerned insurance event case speaker falls ome one injures mall gets ued etc well issue pay perform get event insurance eg httpswwwmusicproinsurancecomspecialeventaspx offer perform free sell cds merchandise chances performing greatly enhanced course centers malls happy play without condi tions mentioned talk management make offer search malls area line begin search wikipedia list malls united states find suitable mall get contact information management office call business hours managers busy probably wont return call leave voicemail call available keep call ing back get line remember start calling early wont able set performance weeks notice perform mall shopping center see cds available sale consignment record store near location performance addition ask manager sell merchandise table next performance since lots mall traffic children present fun dont forget add names mailing list page artist management manual page performing rights organization pro showc ases three main us performing rights organizations bmi ascap sesac periodically host showcases many major cities around united states showcases usually organized benefit members sometimes open non members showcases would exposure money since pay perform however starting need gig credentials add bio f benefit showcases also good ways rehearse new songs get feedback performances find events visiting performing rights organizations web sites found httpwwwbmicom httpwwwascapcom httpwwwsesaccom cruise ships singer musician sing play broadway andor vegas style music yo u consider filling tour schedule performances cruise ships addition mentioned styles cruise ships also hire types acts including cover bands string ensembles small orchestras solo pianists solo guitarists island bands impersonators tribute bands show bands variety acts etc effective way get gigs cruise lines go booking agents like proship entertainment httpwwwproshipcom oceanbound entertainment httpwwwoceanboundca others agencies generally hold auditions across north america europe australia new zealand larger one hold auditions phone places person auditions unavailable page artist management manual page also allow send dvd demo bands performances also try contacting music services specialists similarly titled personnel cruise lines directly asking positions cruise lines could contact directly include cunard httpwwwcunardcom holland america httpwwwhollandamericacom silversea cruises httpwwwsilverseacom seabourn httpwwwseabourncom oceania cruises httpwwwoceaniacruisescom regent seven seas cruises httpwwwrssccom crystal cruises httpwwwcrystalcruisescom pay performances cruise ships ranges per month room board transportation provided cruise line payment usually made cash b esides small tip roughly per day cabin steward get keep money make keep mind however responsible reporting income paying taxes another thing watch money spend cruise souvenirs drinks purchases ship docking etc leave little end contract make sure spend save wisely weddings private parties depending type music play ou always consider perform ing weddings private parties way supplement income keep mind much easier time booking weddings private parties play cover tunes always include original tunes set list page artist management manual page book wedding private party gigs agents wedding vendor web sites eventparty planners usually help dvd wedding private party performed may perform family weddin gs company events order put together minute dvd performances include audience reactions comments bride company representative etc package performance ready charge per wedding depending configuration band services offer example also mc event learn special songs couplehost entertainment event rent pa one provided hire extra players get right sound provide music sets make sure questions answered let price reflect work involved try get reservation fee writ ten contract protect losing money event gets cancelled performing options available add ideas list try many one time possibly could pr obably retain assistance agent options eg cruise lines private parties casinos hotels fairs corporate parties etc promoting shows announcing product availability soon get show confirmed venue andor complete recording made available general public think going promote showproduct yo u fail adequately promote show product availability people show make purchase addition getting people attend benefits promoting shows many talent buyers venue bookers booking agents event promoters talk develop reputation able promote shows well great position get booked venues even expand outwards regions another added benefit pro moting effectively record labels get information local coming acts bookers agents promoters well local regional label ar scouts something interested use sites like e ventful httpeventfulcom promote shows even fans demand show town sites like also allow provide venue bookers evidence fans willing come shows pay cover charge get habit promoting products cds downloads merchandise etc time promote shows review earlier chapter publicizing promoting recordings ideas utilize addition ones chapter musicians completely ignore many old school line promotion methods internet technological advances fortunately ahead game combine old school methods newer techniques discuss many different promotional ideas techniques section page artist management manual page keep mind carefully pick ideas work type music dont spend e ntire budget efforts one single technique ideas cost time others cost money others cost time money think promotion necessary expense help get great paying gigs increase fan base mailing list get sponsors sell cds downloads merchandise mailing list suggested earlier making continuous effort add names mailing list time started act band time send e mails postcards people mailing list telling upcoming shows cd downloads availability use solutions like fanbridge httpwwwfanbridgecom reverbnations fanreach httpswwwreverbnationcomband others mailing list outreach efforts tempting never add someone list without opting make sure use email client allows people painlessly unsubscribe list wish provide people many opportunities sign mailing list web sites social networks send email blasts try include instructions call action telling people buy cds downloads purchase pre sell tickets show nd sending emails make sure give something eg exclusive content helpful advice free download link important milestone updates etc often ask something able target email messages appropriately example sending gig announcements fans according live relation venue page artist management manual page keeping fans date dont email often make sure information send actually newsworthy interesting avoid using words subject line scam artists spammers use look emails junk mail folder examples else emails wont get peoples spam filters ideas past shows peoples shows recall last five shows performed attended think made shows special people go shows email alert band newsletter etc news n artists website word mouth friend colleague type publicity advertising internet radio television print course major artists advantage radio airplay television internet exposure name recognition dont however try take notice interesting promotional gimmicks one favorite groups might employed fan brand band evangelists encourage fans act brand evangelists spread word friends family members neighbors colleagues dont assume fans automatically know often remind frequently since feel though thing required purchase cdsdownloads merchandise gig tickets theyve done many simply wait next thing offer ffer support inform best way support spread word everybody know without access mainstream radio television best way build fan base harness enthusiasm existing fans help grow page artist management manual page encourage fans utilize social networking tools music centric like blipfm httpblipfm others songs available itunes via cd baby orchard tunecore ioda etc ask fans create imixes include songs playlist send friends thing amazon listmania lists songs available amazon ask fans create share video ringtones using video footage band provided make sure reward active fans exclusive downloads autographed items live chats free tickets merchandise premium products etc samplers powerful way get people get taste offer give sampler ou cant go stores like costco nowadays without getting fill free samples food vendors trying market new product works way music could make cd dvd recording snippets songs album live show give music download cards offering people ability download songs website depending item space available ake sure include band name contact information web page social network url band hotline number etc mini gig calendar names stores cds available sale sites downloads available pictures band artist etc somewhere packaging give samplers music download cards away street club patrons couple weeks gig give samplers away people leaving venue performing better give away people leaving since going right cars page artist management manual page hand samplers people going clubs harder time hanging onto partying limit radius sampler cam paign blocks around venue try identify places people could become fans likely gather one way check websites radio stations r area music would fit look special events station sponsoring movie premiers summer concerts store openings fundraisers etc show pass samplers people event course wil l careful hand samplers youre wanted indeed events allow sample products passed event sponsors may prudent speak radio station street team personnel ask feel handing samplers give samplers away street club patrons couple weeks gig time life release people lot things going short attention span dont hand samplers three weeks show conducting sampling campaign pay close attention solicitin g signs posted area usually get away handing several dozen samplers somebody notices dont menace dont force sampler anyone hold sampler towards somebody approaching without blocki ng path dont appear interested dont want simply move sampler way allow continue unimpeded ask prepared give short description artist style music mention fact free music sampler page artist management manual page ringtones wallpapers convert music ringtones share fans utilize metadata including vanity text codes etc promote music also upload photos fans use wallpapers work well across various mobile phone screen sizes video ringtones create video ringtones live shows rehearsals studio footage behind scenes candid band footage goofing etc share fans mobile campaigns create deliver mobile campaigns engage fans using text voice web smart phones applications using right service run mobile campaigns ability send fans direct links songs itunes offer fans exclusive artist band updates via text voice run real time fan votes polls give fans ringtones audio clips pictures videos coupons allow fans call artists bands leave messages let fans send text messages photos screens live events page artist management manual page youtube video soundtracks thousands youtube channels offer tutorialtrainingtechnique videos lots traffic come across channel like feel topic attracts people demographic fans consid er contacting account user seeing would interested using one songs soundtrack video make sure songs mind fit well videos portraying music adds extra dimension emotion video ends win win situation around get expo sure get use quality music cost instances earn money sales material available itunes viewers directed store purchase download disc jockeys music fits dj friendly categories ie songs would hear radio played djs clubs consider using services like promoonly httpwwwpromoonlycom serato whitelabel delivery network httpwwwwhitelabelnet others submit songs directly djs promotional purposes services work well music styles mainstreamtop pop modern rock urban rb dance electronic contemporary christian country club latin etc interviews try set interviews gig good way invite someone local newspaper television station review gig well p odcasters playing music play style music shows page artist management manual page could offer interview conducted dressing room live air podcast site sometime show sound check also use resources like indie bible httpwwwindiebiblecom others get reviews use website gig flyersposters radio station events radio stations listen chances music write perform sounds like music favorite station radio stations station events announce air web site events designed primarily promote radio station people street could anything store grand opening movie premier whatever event many station listeners show order win station prizes keeping birds feather flock toge ther theory goes reason many people show like music case show bunch samplers give away people events course remember information upcoming show well information music available sale along sampler web site url band information hotline one sampler people find information get back home flyers postcards print flyers postcards information upcoming shows cd availability limit flyer postcard distribution cars people within blocks venue performing areas require permits flyer distribution make sure able proceed dont hand flyers indiscriminately hand people look like would like type music couple weeks gig page artist management manual page people throw flyers away try get postcards instead p eople feel little bit guiltier abo ut throwing away postcard least look see tossing always include web site band hotline case someone wants information flyer postcard information abo ut gig including venue address date cover charge applicable also mention music sold especially available consignment local retail store promotional merchandise items like shirts stickers etc used promotion al sale purposes give away certain amount shirts stickers order get people remember name group act afford try interesting design logo eye catching people take anything fr ee literally hand street people look like would buy music smarter way hang areas like minded people hang like clubs stores restaurants malls fairs conventions etc stealthy lot times find chased away security certain areas hand move get caught tshirts stickers also given away radio stations part contest also put aside shirts stickers sale gigs get places like zazzle httpwwwzazzlecom jakprints httpwwwjakprintscom sticker guy httpwwwstickerguycom contests giveaways hold contests giveaways web site local radio stations winners receive free copies cd exclusive downloads band merchandise tickets show etc page artist management manual page also get creative different types twitter contests energize fans interact fans fun interactive entertaining interesting make con test better outcome contests involve anything user generated content writing essay sending funny pictures embarrassing stories etc contest anyone enter try make theme something would interest kind people would like buy music advantage holding contest collect contact information people enter later send invitations future shows promotions hav e sponsor brand partner involved release tour products andor services incorporated contest gifts concert listing submit gig informationitinerary concert listing websites like jambase httpwwwjambasecom songkick httpwwwsongkickcom others local free weekly may also allow gig calendar information submitted free street teams put together teams people willing promote music street well virtual street teams promote band online people pick street team could friends die hard fans pay street teams go around distributing promotional materials problem option street teams often promoting several projects time get lost mix addition savvy potential fans sense str eet teams truly believe project true fans sound authentic truly enthusiastic music page artist management manual page recruit people street team announcing newsletter web site band hotline voicemail also recruit peo ple going colleges local area asking around use web site recruit people fans cities start tour perform outside local area also need street teams cities help place cds consignment stores get perform instead cash payment offer give free cds shirts stickers backstage passes posters etc people street team ask fans print flyers posters website post around town exchange free admission shows posters use large full color posters promote shows cd availability describe show style music way potential fan understand comparing known artists available include quote source credibility potential fans make sure posters include band name ticketing pricing information style music cd show web site url band hotline number places music merchandise available sale independent record stores stores carry cds consignment happy put posters zoning permit restrictions p osters also put streets surrounding venues performing well stores carry cds com panies put posters fee usually know areas put posters without getting trouble need research companies good reputation hiring page artist management manual page cross promotions cross promotions rather complex execute require co operation least another business two work effective example would cross promotion set local bicycle shop local radio station podcast way would work would go buy bicycle bicycle shop something fans would appreciate winning would prize somebody would win cross promotion contest people wh come bicycle shop would pick free band sampler sticker entry form requires write short essay bicycle entry forms would sent radio station podcast submitted stationpodcasts site read air listeners station would call vote winning essay winner would announced air win bicycle reason complex independent artists usually difficult get radio station go along might easier time finding podcast college radio station participate pick companies receptive independent artists cross promotions also another way get samplers peoples hands like hear may come shows buy cds even dont enter contest win prize mentioned pick companies cater kinds people would normally buy type music perform sponsored events need money order sponsor event could sponsor radio television show block party radio station event showcase fashion show etc basically means pay certain amount money sponsor exchange get run commercial band upcoming show cd availability page artist management manual page event sponsored able hand band samplers shirts stickers promotional items help people remember come shows buy cds independent bands bypass option due expenses involved effective done corr ectly particularly sponsoring radio station event retail accounts email andor f ax gig information stores vicinity gig couple weeks gig make point going stores leav ing samplers post cards counter gig information ask store manager put posters place cds visible location could also put sale sticker cds anybody comes gig couple co upons hand gig doesnt hurt ask retail manager whether perform store sign copies cds sold performance listening parties another promotion technique host listening party time official release date album manufacturing physical cds either host party someones house recording studio even live websi te essentially opportunity people hear album ahead time get see artist close personal use occasion take pre orders album make sales ahead release date advantage hosting listening party website people attend virtually located local area indeed fans around globe log participate chat listening music interacting artist fans artists prefer host listening parties club venue rent recording studio order take advantage superior sound system page artist management manual page whichever way choose try keep casual fun take op portunity thank old fans welcome new ones may also research ways done online deal technological issues costs involved local celebrities research find local celebrities could invit e perform cd could include local radio station djs tv personalities music editors athletes politicians musicians comedians business owners etc try find people higher profile existing fan bas e business mailing list ask add vocals cd even appear music video live show receive promotion spreading word within lists also capitalize name press releases publicity promotional materials creative try find people common interest background political outlook joint venture marketing potential joint venture targets include musical equipment manufacturers clothes stores hair salo ns music publications music websites specialty stores music newsletters independent tv sho ws music blogs etc sk business website owners introduce product service audience via mailing list website etc offer percentage every sale made endorse ment activating affiliate program graphic wrapped promotional vehicles technique works best hip hoprap music variations urban rb contemporary popchr find companies locally apply graphics vehicles graphics could include album cover pictures artist visually stim ulating graphics band name release date band hotline number website url page artist management manual page graphic wrapped promotional vehicles work best sent ahead release date free samplers posters flyers stickers tshirts public best pick neighborhoods target demographic likely th e advantage graphic wrapped promotional vehicles people cant tune drivers pedestrians exposed vehicles cannot avoid looking since right front beside check yellow pages search online companies provide service mix tapes technique works best hip hoprap projects mix tapes serve way get music people streets well expose music industry pro fessionals efficient way get done submit music services like coast coast mix tapes httpcoastcoastmixtapescomsubmissions others generally effective putting one unknown artists mix tapes include major label artists usually taken seriously long person putting project together good ears reputation putting material liked people listening addition services like deliver mix tapes hundreds mix tape sites blogs efficiently could utilizing method however keep mind recording industry cracking mix tape services include music major label artists remains seen long viable way independent artists get recognition discount tickets cds consider offering corporate discount tickets cds local corporations large companies area also offer student discounts local schools extend offer faculty family members page artist management manual page chances w ill much better style music appeals childrens market schools perform seasonal adult contemporary jazz easy listening singersongwriter new age etc music corporations may pleasantly surprised find corporation willing buy cds give employees even buy block concert tickets gift clients band hotline percentage world population people phones computers high speed internet access applications smart phones allow subscribers access entertainment playlists music movies e books etc tim e location phones something ignore completely order tap phone demographic depending type music create might want consider setting band hotlinevoicemail include num ber flyers brochures andor postcards hand people street set voicemail extension people listen music call additional information people listen including buy cds gigs coming information band hotline include band name information upcoming gigs include music playing background mention song titles well people purchase cds tickets shows keep mind people without internet access also likely make purchases pay products online consider post office box mailbox example httpwwwtheupsstorecom people send checks money orders cd merchandise purchases create brochures postcards order forms attached handed street team campaign along flyers etc people use make purchases page artist management manual page also sign paypals virtual terminal httpwwwpaypalcom take orders people via phone fax mail process payments computer shipping products set separate voicemail interested people listen songs sending payment promotional techniques use separate average musician nothing put songs soundcloud reverbnation wait discovered constantly look ways creative promotional activities stay top latest social networking technologies likely emerge next months years things gig following ideas things gig help shows run smoothly ultimately profitable gig accept gig make sure makes sense using research data ake sure draw enough people make gig worth example reverbnation add mailing list service collects additional information fans signed mailing list including zip code allow see fans reside area gig going take place services use well including eventfuls demand feature httpeventfulcomdemand know terms gas food vehicle rentals accommodations equipment rental crew salaries insurance etc exactly costs gig make sure getting paid enough cover expenses hopefully make profit sometimes decision made gig promotional publicity related benefit attached whate ver case may good reason gig previous section booking gigs goes many details related getting gigs booked gig booked things go page artist management manual page dont tour manager take upon advance show call email club venue organizer agent promoter confirm fact show still get details including venue address directions p rimary contact venue day event sleeping accommodations travel arrangements car rentals insurance equipment rental availability tickets contract etc find venue photography videotaping policies som e places either wont allow photographyvideotaping take place others union regulations govern decisions find sell merchandise venue whether venue take cut youve signed u p service like marcato musician httpmarcatomusiciancom others enter pertinent information regarding con versations one database order keep everything organized gig confirmed make sure book gigs area least two three weeks booking gigs close together reduce draw giving fans option attending one shows instead giving one option see play th area urgency hype event reduced performing place times one month fans miss one show attend next one miss next one attend next one actually end missing make event show special people attend fear missing one might seem pretty obvious b ut make sure rehearse show well put lot effort making memorable experience fans show pull everything together make money rehearse well put time thought p roduction values page artist management manual page regardless style music performance must tight coordinated words musicians sound like actually spent time going parts playing group band sounds tight audience perceive show sounding better turn lead purchase cds merchandise well sign mailing list whatever skimp rehearsal time contact local companies inquire whether would interested sponsoring show local companies could benefit placing logos banners posters flyers postcards announcing show well spreading message people mailing list attending show ask venue booker promoter extra things help promote show inform things plan offer additional things coordination offer either send posters put go venue hometown put posters gig approaches leave good impression book ers well ensure successful gig probably offer play find much getting paid well getting paid eg cash check getting paid guarantee getting percentage door get deposit collecting money multiple bands performing counting fans coming see band find policy food drinks band getting discount food drinks band getting food part pay band members get drink tickets page artist management manual page note time doors open venues guest list policy long doors open allowed venue sound check time show begin back stage area dressing room band ask whether show ages show since type show affect promotion campaign audience make also determi ne type show put together get details regarding parking unload gear youll park vehicle lot find parking secure case leave stuff van recommended find whether venue promotionadvertising show using bands nameimage ads willing add necessary information send graphics posters website gig listed calendar events andor add link website listed printed programs handed venue signage banners band information visible audience performance bring banners try get many lists venue media list retailer list sponsor list etc inform venue would like lists help promote show sending press releases invitations complimentary tickets etc important ask whether need bring equipment show also make sure get good idea type sound system venu e pa provided page artist management manual page need provide sound would good time contact couple sound companies get rental quotes dont venue providing sound system contact make sure mixing board enough channels band well enough monitors hear onstage venues enough microphones double check anyway make sure system adequate needs otherwise youll show deal system less enough inputs band get dimensions stage venue manager promoter submit stage plot venue make sure band accommodated ser vices like stageplotpro httpwwwstageplotcom help put together stage plot submit venue stage dimensions important small stage may mean cant usual stage props number musicians set make sure get approval venue use pyrotechnics specialty stage props elements show may include use prohibited materials run afoul zoning laws union regulations venues insurance policy stage show requires usual items pa lights backline etc make sure youve discussed everything venue book er promoter prior heading gig find venue booker promoter order bill find bands performing opening also note whether dj playing sets band stage night page artist management manual page find whether need bring sound engineer lighting person doorman security etc venues provide doorman staff promoters take care putting show booking shows never hurts ask utilize resources like pollstars concert support services directory httpwwwpollstarcom others need put together crew gig promote show social networking sites presence make sure youve set facebook twitter accounts social networking sites note use promote online people plan entertainment activities advance give people time put gig calendar use services like fanbridge httpwwwfanbridgecom fanreach httpswwwreverbnationcomband among others send notices fans spre ad word bring friend could also give fans offer free entry bring friend two show people show even fans get free helps overall numbers since industry people interested many people draw also venue makes lot money food drink sales lot people show spend likely book perhaps even guaranteed amount money importantly people show enables make money cd merchandise sales well add names mailing list people might come friend may yet list page artist management manual page send press release media soon gig information confirmed press release announcement gig hope media newspapers television stations radio stations blogger podcasters music publications etc cover keep mind decision use release entirely individual entertainment editors words dont include news unless feel value interest readers viewers listeners release never one page announcing gig reality expect much action mainstream media regarding press release rec eive lot releases corporations major labels perceive impact readers viewers listeners ption send release mi n httpwwwmincom pr newswire httpwwwprnewswirecom handle press release distribution contact college radio station djs pds internet podcasters see might interested interviewing ahead gig andor playing music shows allowing perform live audience offer product giveaways listeners like complimentary tickets cdsdownloads band merchandise access party order keep major record labels abreast performing submit tour itineraries pollstar email tour itinerary guarantees included listings research cross reference dates may included also use marcato musician httpmarcatomusiciancom sub mit show information concert databases add gig information directly sites like jambase httpwwwjambasecom others page artist management manual page send gig information free entertainment calendars city gig find submission information entertainment sections publications area start free entertainment publications usually contain section post information entertainment happening venue night upcoming week dont forget college newspapers c heck line local radio stations event list ing section add gig send email record tores cds consignment within mile radius gig use email let store manager know gig ask make sure cds shelves highly visible location ask play cd store even hand samplers patrons days leading gig offer put cds sale ry convince put posters gig send email ra dio stations area promoted songs letting know live shows cd sales reviews interviews help decide whether play songs air likely play song days leading gig well invite air performance interview ticket give away contest course talking mainly internet radio college radio specialty shows local commercial station make sure youve sent gig invitations let people mailing list know gig well industry people want invite invite members media come review live show invite booking agents promoters see perform possibly offer gigs future invite industry people r gig offer drink tickets page artist management manual page send invitations college newspapers radio stations well members student activities program boards nearby colleges send invitations three weeks gig way two weeks notice ou send invitations long gig risk chance people forget gig dont wait close either even though ont expect everybody invite show inviting keeps name top thei r minds radar get equipment health insurance needs order never know may equipment stolen damaged gig try contacting companies like musicpro insurance httpwwwmusicproinsurancecom clarion associates inc httpwwwclarioninscom others insurance needs allow enough time audition band membe rs put band together rehearse shows decide songset list wardrobe stage presentation lighting scheme band configuration etc designate people charge merchandise table mailing list sign nielsen sound scan venue sales program order report sales cds merchandise venue think might sell enough get radar music industry professionals label business least years set account following instructions detailed pdf httpwwwnielsencomcontentdamcorporateusenpublicfactsheetssoundscansoundscan ussales procedurepdf make sure band members necessary equipment need show write equipment checklist list used set break page artist management manual page put together chore list band member responsible specific chore example one person may charge collecting money gig another could responsible running final equipment check leaving venue yet another person could responsible items merchandise table giving shirts staff w ear gig working checklist ensure nothing gets forgotten put posters venue couple weeks gig letting people know band supplying information cds available sk fans street team members handle poster sampler distribution campaigns town gigs recruit people website mailing list band information hotline weeks gig offer street team members free cd waive cover charge come show confirm gig one last time couple days show youll surprised many times gig gets cancelled nobody bothers tell band takes couple minutes call confirm fact still bill expected necessary contract handy case need fax somebody venue questions th e gig contact fans mailing list addition reminding one last time upcoming gig ask accommodate band members night two depending many nights performing particular city besides free tickets merchandise offer something useful like walking dog mowing lawn laundry page artist management manual page otherwise reserve hotel rooms might need band crew make sure rooms reserved artists bands name names spelled correctly wont confusion check contact hotelmotel chain offer buy block rooms multiple dates ci ties offer discount rooms ask fans area performing recommend good places find inexpensive food cheap gas equipment rentals affordable accommodations etc send gig reminder day gig dont assume everybody remembers date show told couple weeks ago last minute reminder increase draw getting people fence gig commit remember people gig money make cover charge merchandise sales likely asked back perform venue importantly think anything ruin sho w left unconfirmed make sure emergency stash cash available balance debitcredit card hand inevitable occasion venue doesnt pay gig event happens enough money emergency fund gas food accommodations show gets cancelled make sure let fans know soon possible especially fans driving cities page artist management manual page gig prompt expected venue certain time dont keep sound person venue manager whoever let waiting however dont show hours time expected venue ask let limit number people guest list putting guest list together l imit list industry people record label executives radio stations personnel retail store employees promoters booking agents reviewers blogger etc friends family members pay dont try sneak people roadies either order avoid paying cover charge remember venue guest list people get free even looks good full house also need make gig profitable strike balance couple hours prior show walk couple blocks direction around venue personally invite people come check gig people rarely get personally invited go gig artist especially people live work nearby might take time check show basis alone try work drink food special venue hand coupons people invite provide additional incentives show get additional people gig increase ticket cd andor merchandise sales also increase draw well potentially add r mailing list possible h ave doorman stamp peoples hands bands url issue people wristbands printed code text free download venues use stamp identify people already paid get thes e stamps usually stay peoples hands page artist management manual page even wash times see get venue use stamp night gig always perform full sound check whenever possible possible may make line check initially first song serving sound check try arrange full sound check venue ahead time arrive enough time perform one greatly affect sound since want blow everybody away first song would shame waste sound check fodder bring sound person make sure work closely house sound person one respect persons space conflict arises unless adversely affects sound show always yield house sound person know particular sound system better also know things sound room even things may sound weird sound check course venues people clue mixing live sound instance okay sound person take c ontrol situation instances newbie venue gladly yield experienced sound engineer use occasion training session learning experience youve done sound check stop playing play instrument sing microphone actually begin first song performance especially people venue already particularly applicable venue open happy hour otherwise open general public prior show start time page artist management manual page people venue wearing shirts possible yo u band shirts caps good idea people venue doormen waiters waitresses club managers patrons band members wearing place band banne r stage least series posters bearing band logo name positioned strategically stage people venue dont know like seehear arent prepared purchase anything moment ban ner poster provide information need sign mailing list purchase music merchandise theyve left gig set prepared bring merchandise merch table inside venue somebody trust handle transactions create printed price lists easy read include items available sale large clear signage bandartist name makes th e merch table easy find make sure person working merch table knows everything band including bands discography bio tour route schedule member names songset list etc make sure area around merch table well lit items displayed appropriately use cd stands companies like httpwwwcdstandscom position cds full view addition person merchandise table wearing band shirts display shirt back wall shirt form allow fans pay wish cds merchandise instead havi ng fixed price unless pr ice match headliner system keeping meticulous records sales page artist management manual page items sale merchandise table could include cds dvds vinyl sale b music download cards sale free giveaways c tshirts hats stickers etc sale free giveaways promo kits interested label personnel booking agents promoter media etc e x glossy photo graphs autographing fans f mailing list book smart phone laptop mailing list signup make sure merch table items sale reflect bands personality particularly band merch tables vicinity mention point merchandise table stage gig offer free ep something doesnt cost lot money patrons let know pick merchandise table try keep people ie friends hanging aimlessly around merch table arent purchasing anything could scare away casual fans people discovered band may intimidated approach table make easy pain free possible people make purchase laptop smart phone credit card reader availab le people dont dont otherwise want use cash allow purchase items using credit cards example paypal httpswwwpaypalcom offers credit card reader app use process credit card payment using smart phone consider bundling items together people might want buy multiple items discounted prices even sell merchandise dont available gig mail shipments arrive back home page artist management manual page since people may space put merchandise make sure bags available make sure get peoples emails come merch table even dont purchase anything offer incentive j oin mailing list form stickers downloads discounts towards future purchases ensure record keeping meticulous show since likely pay sales tax merchandise sold gig start end show strongest material pick two three best songs play two first end show one hooky memorable avoid playing many songs back back tempo groove key audience could ge bored many strung one keep dead space minimum avoid things require dead space like changing instruments stage positions incorporate new sounds instruments show variety perform ing try thing song vary gestures facial expressions body movements lighting schemes banter wardrobe posture etc otherwise audience feel even case though every song run raffle contest give everybody enters venue raffle ticket end set intervals show call random number hat give winning ticket holder free cd shirt end th e last set give away something bit valuable expensive make sure make fun invite winner stage receive prize age social networking bands always looking ways interact audience raffle good way page artist management manual page remind people band name mention ing several time gig could well case people audience wandered venue without knowing performing leave show early dont get chance go merchandise table might still remember bands n ame check website later catch social networking sites speak directly audience certain songs engage audience saying something song coming song mention website telling audience find song lyrics information give insight perhaps wr ote particular song tell funny story something happened guitar player recording session research ahead time incorporate local events etc show situation suitable try taking questions fans written pieces paper answer ing groups periodically throughout show think kinds ways interact fans addition performing songs make show visually stimulating incorporating something show visually interesting besides merely performing songs type stage prop lighting scheme makes show memorable think usic type image youre trying portray even music sounds great try something else happening stage makes performance special dont stand apart musicians performing area blend forgettable lousy thing intend increase fan base make money music page artist management manual page record show whenever possible depending venue policy try record show using feed front ofhouse foh mixer professional mixing boards capability sending track mix main monitors also recorder laptop able record live feed onto laptop recording softwar e able burn cd rs show offer people either free cd merchandise purchase even free gift attending show could perform basic mastering tracks send songs master ed live recording sell website itunes amazon etc also depending venueunion policies videotape show make dvd give away sell fans well use booking tool get gigs also use footage website youtube channe l way promote band stream show live possible depending union regulations venue policy videotaping offer live video stream ing show hardcore fans industry vips cant attend eg fans industry personnel conflicting schedules live cities countries use services like livestream httpwwwlivestreamcom others let people watch sometimes comment show live even dont stream entire show good way let people see expect come see live may make people w ho reluctant buy tickets change minds come another show page artist management manual page venue allows use professional video camera crew make sure let everyone venue know taping show allow people dont want camera position locations outside frames make sure videographer avoids shooting footage locations model releases available people visible shots acknowledging ownership footage along permission likeness video compensation could couple dollars cover charge band stickers drink ticket free merchandise etc alternative using releases videographer focus shots stage thereby avoiding recording venue patrons work mailing list dont forget get people add names contact information mailing list make list available merchandise table band members mention frequently stage laptop handy people sign directly mailing list using something like fanbridge fanreach mailing list solution band manager designated task making sure vips label ar reps media personnel industry players fan club members etc well taken care manager walk around talking anyone needs talk bands representative important make sure deal offers go manager designated band representative dont spend night asking bartender club manager free drinks free food perks unless thos e things already promised part contract rider type behavior get reported talent buyer club manager promoter booking agent making less likely invited back booked future page artist management manual page allow fans tape shows audio video venue allows use cameras make sure ask venue ahead time taping policies since dont allow taping others allow taping long cameras audio video professional ie point shoot cell phone cameras might fine venues also union guidelines must adhered taping allowed e xcellent way promote band since fans likely post images andor videos social networking sites serves purpose increasing fan base via word ofmouth may seem people bootleg recording purchase real cd surprised discover many become long term fans buy future cds spread word band friends purchase merchandise also come handy comes needing place stay tour h owever remember ask copy recordings put website youtube channel take photos gigs somebody taking photos gigs well photos crowd sets venue allows use best camera possible use photos promotion next time play club either posting board inside club printing flyers distribute gig remember ask peoples permission take pictures get names email addresses tell intend p hotos page artist management manual page end show exact time scheduled end unless otherwise directed venue booker promoter play beyond end time show especially bands scheduled perform somebody stage keeping track time give signal time one song even encore requested make sure wont adversely affecting next bands performance performing beyond scheduled time another band playing make sure yo u take gear stage heading mingle fans work merchandise table need bring along couple roadie also drive van mix sound help setting breaking gear etc able ask band performing need help getting gear stage mingle end gig dont pack gear leave hide dre ssing room groupies friend roadie break gear mingle crowd thank coming even didnt come see try make friends patrons remember everybody wants cool w ith band take advantage talk people ask th em thought performance mention band name name gets stuck memory importantly meet people merchandise table sign purchase items well freebies photos cds shirts etc fans even late stage late encourage people sign mailing list havent already done therefore dont forget ask people sign talk page artist management manual page help help break ge ar ask club manager booker anything help time say remember nice gesture comes time think booking band future thank engineer doorman security waiters waitresses bartender club manager booker nobody ever remembers nice people conscientious think next time need book band important night industry person asks recommend band opening act likely pay offer guarantee next gig double check gear leave venue left venue almost impossible recover equipment clothes left behind list equipment brought check list load carvanbus end gig never leave van unattended loading unloading brainer keep eye gear loading unloading amazing easy someone pick guitar case backpack van one looking watch stuff load like assembly line always somebody van two three others way back forth stage dressing room gear could also friend sit van load unload page artist management manual page gig update information website social networks soon possible upload video audio content recorded show post relevant photos gallery well let fans know everything went encour age show make comments experience post video footage andor audio content take opportunity discuss everything happened show talent buyer club booker booking agent r promoter booking agent used book show ask feedback since frequently involved discussions venue everything went well use time try book another date venue however lot thing went wrong eg people showed fight broke show started late etc take time discuss ways make improvements showing care situation go long way towards building good relationship bookers remember small world word gets around pay band members promptly soon get back often received check payment venue wait check clears however gotte n cash pay members right away pay band exactly said would whether percentage door guarantee etc develop problems gain reputation paying time paying less promised se nd thank emailsletters postcards get home send thank emails letters andor postcards important talent buyers label people media personnel promoters venue bookers street team members etc met came show page artist management manual page update mailing list another thing remember get home immediately put new names collected mailing list database didnt laptop gig get back review video audio footage gig take notes things worked well make note areas need make improvement analyze recordings released cdsdvds downloads set band meeting rehearsal discuss issues gig use meeting go things next gig make better talk things worked really well would like take note songs went well audience ones could delete song list always look ways improve show thats band meeting mostly also time bring band member issues need discussed including negative things may happened stage never discuss stuff stage gig left band meeting gig go around stores cds stocked consignment see need give cds posters samplers let stores know successful show get employees names e mail addresses invite next gi g sponsorsh ips merchandising sponsors play important role helping offset costs recording manufacturing touring performing companies constantly looking ways reach customers directly concert performances provide unique way make happen getting little harder get sponsorships large companies interested high profile artists bands major labels large fan base however liquor companies example often interested even smaller bands cause make money back liquor sales venue following things interest sponsors band act band offer image fan base large mailing list common message etc bands performance sales track record band overall touring goals regional national international often band perform long tour cycle one night one week one month several months long cities andor countries tour routed expenses involved equipment rental band crew salaries per diems car rentals accommodations insurance etc band recorded toured target demographic aud ience well know target demographic page artist management manual page target demographic reached kind media coverage attached tour tv print radio internet many people exposed band campaign ways sponsors products services integrated project performance tour celebrities involved project people see receive sponsors message image requesting sponsor cash product donation sponsor clearly spelled way measure results sponsorship ultimately need answer questions order attract brand sponsor remember company sponsor one sponsor attached project long competitors start companies interested penetrating demographic reach plan reach touring internationally look companies wish extend brand name beyond borders country may always able get cash keep mind products services given free charge discount also value example hotel rooms clothing equipment airline tickets staff mailing lists car rentals part ask instead addition cash even intangible assets like publicity expe rtise value project tour companies may interested co branding magazine ads radiotvinternet commercials promoting product alongside help offset cost tour album project page artist management manual page ca n begin calling emailing someone company asking person charge arranging sponsorships companies dont use like term sponsorship try find department within company deals marketing partnerships initiatives resemble sponsorships large companies arrange sponsorships public relations pr firms booking agents sponsorship consultants house departments advertising agencies may wor k reverse conduct research various pr firms order find clients find firm represents company interested approaching call find send package even pitch sponsorshipmarketing opportunity pr fi rm contact send proposal includes cover letter one page document explaining whats init forthem benefits marketing plan tour itinerary review cover letter general details events following pages explain tour detail get answering questions sponsor might event benefits dont disappointed dont get lot interest beginning may get interest smaller companies find exposure sponsoring project worth could get buying airtime running ads beginning reach sponsors emoti onal level cant lure direct marketing benefit angle build track record find easier get sponsors board page artist management manual page brief discussion merchandising many bands look offset costs going tour selling merchandise shirts caps jackets etc two types merchandising tour merchandising retail merchandising names suggest tour merchandising sale band merchandise tour retail merchandising sale band merchandise retail stores via mail order band website etc initially probably handle band merchandising duties design ing manufacturing shipping handling etc start playing larger audiences expanding tour route selling merchandise may approached may reach merchan dising company handle details exchange percentage sales merchandising deals possible large fan base touring lot large audiences sold lot merchandise merchandising deals usually signed term one album tour cycle merchandising deals require exclusivity possible get advances merchandisers ranging important things keep mind advances usually based bands previous current merchandise sales numbers touring itinerary number cities band performing capacity venues bands touring history radio airplay media coverage sale track record etc artist willing take smaller advance royalty rate may negotiated higher artist need larger advance royalty rate may lower page artist management manual page advances paid usually paid thirds one third singing contract one third commencement tour finally one third specified number shows completed unlike label advances many merchandising advances payments returnable specified condi tions merchandising agreement met example artist fails perform front minimum number attendees shows fails perform specific number shows advance would returnable royalty paid ales touring merchandise usually item sold merchandising company typically pay hall fees charged venues tour royalties paid retail merchandising usually dea ler price bands able get types deals following second third album theyve toured extensively dates per year built large mailing listfollowing history selling merchandise going tour previously bands way increase fan base regions tour locally starting small n make several rounds course couple years establishing enough reputation draw necessary number fans justify expanding outside region nowadays use social networking publicity initiatives reach fans areas outside home region get feedback many would buy tickets show youve created large enough mailing list social networking publicity campaign send newsletters use services eventful httpeventfulcomdemand others find many fanslistenersfollowers different cities might interested coming performance use information make smart routing decisions tour also enable study data google analytics website data accessible administration area newsletter local region place test well show put together make mistakes early process polish act taking show road also place experiment find exactly audience well make mo ney help tour expenses also place gain experience create buzz get crucial references venue bookers talent buyers area page artist management manual page played mos important local venues promoted local fans music industry people received local radio airp lay publicized local media press releases interviews sold records local retail stores begin process planning tour things ke ep mind planning embarking tour first foremost make sure band ready go tour start planning route enough fans support going tour charge enough money per formances cover costs going road merchandise sell tour help cover costs attract brands sponsors help cover costs touring song material strong enough perfor front fans industry people alike cities experience performing cities outside home region somebody enough knowledge touring help logistics details eg booking agent tour manager road manager etc overall show str ong enough take road publicity promotion campaign support tour consider many questions committing go tour early planning stages youve determined makes sense tour strongly consider submitting material music conferences festivals take place regions interested touring since sometimes difficult get gigs new cities without track record showc ase slot club get foot door use information book another gig town night example friday saturday night showcase slot conference try book wednesday thursday night show city page artist management manual page start planning routing tour least three nine months ahead depending distance planning travel genre music yo u perform type tour planning fo r example jazz festivals often booked year advance starting plan tour three six months ahead would late included need time plan route tour confirm dates audition rehearse band hire road andor tour manager hire crew roadies driver techs etc enlist help travel agent obtain necessary visas work permits book accommodations purchase insurance promote shows conduct coordinate radio publicity campaigns get records stores send promotional items venues etc also need make sure arent breaking union rules union member afm afrtasag hiring performing union members planning ahead time order avoid situation unable perform show last minute begin planning tour make sure permanent reliable phone fax number well fixed mailing address e mail account access location eg free yahoo gmail email account laptop smart phone extremely hand access emails road working booking agent promoter would time go routing options analyze whether tour profitable discuss financing options available right eg ticket pre sales crowdfunding record label tour support deposits savings investors sponsors promoters talent buyers brand partners royalties etc help understand much money hand much need make day road order break even tour page artist management manual page without understanding financing likely lose money tour must know exactly much costs day road air bus train cab fare gear miscellaneous rentals hotel rooms food gas auto expenses laundry taxes insurance medical costs phone fax charges crew salaries venue fees atm f ees commissions etc determine overall cost putting tour together deduct cash available hand example overall cost putting tour together cash hand remaining amount money need pay whole tour come ticket sales merchandise sales album sales sponsorships brand partnership contributions endorsements licensing fees tips donations royalties miscellaneous payments whatever income sources come road need assistance raising funds tour consider crowdfunding resources like pledgemusic httpwwwpledgemusiccom power amp music httpwwwpowerampmusiccom kickstarter httpwwwkickstartercom feed muse httpwwwfeedthemusenet artistshare httpwwwartistsharecom sellaband httpwwwsellabandcom others access budget allows consider looking tour buy marketing co op established band page artist management manual page tour buy marketing co op scenario reach headliners agent andor manager offer pay certain amount money eg per day opportunity perform st nd rd act certain number dates eg venues certain capacity eg people tour likely bidding people buy make sure dont get caught bidding war bid afford pay since addition cost buy also take account additional costs bands travel accommodations rentals per diems insurance etc keep mind promoters tour also say matter size draw taken account decisions made also likely need make lots pitches order get one accepted use directories pollstar httpwwwpollstarcom others get contact information managers agents promoters well tour itineraries working radio campaign call stations playing songs ask venues market recommend play stations may well outside traveling range makes sense route tour direc tion may worth trip show profitable receiving radio airplay time contact venues bookers agents make sure tell stations receiving airplay program director music director recommended venue page artist management manual page put together planning routing itinerary book utilize solutions like marcato musician httpmarcatomusiciancom band leader httpwwwthebandleadersoftwarecom others input booking inf ormation plan tour phone venues bookers agents promoters sites like sonicbids httpwwwsonicbidscom others helpful letting know gig opportunities venues booking make calls input date conversation persons name venue company name venue capacity address phone number fax number e mail address comments including follow said calendar mark date tentative date c confirmed date planning first tour try nd stick states surrounding home market region mile radius around home town planning european overseas tour would wise work agent promoter well versed issues international travel able advise legal accounting visa language issues associated endeavors look united states map map whichever area plan tour map route makes sense draw line home target touring region back notice line make sense route zigzag randomly across country region route either rough circle figure eight meandering back forth cities zigzagging randomly across country waste time money gas energy page artist management manual page using data gathered analysis fan base create route map attempt book gigs cities along line dates make sense means plan tour call venues cities along route particular set dates mind use feedback provided fans information gathered sites like eventful httpeventfulcom others help make routing decisions quite juggling act since wont always get confirmation right away may tentative dates cities along route occur dates earlier cities set booking deadlin es decide venues worth waiting consider various booking pportunities eg high schools colleges radio station events specialty stores house concerts farmers markets coffee shops cafes fairs festivals opening slots gig swaps conventions churches malls etc help fill dates make extra money along route remember every day road costs money hotel rooms gas food car van rentals etc regard attempt make money one way another many days possible many sources possible stage depending style music perform ou already submitte media package college bookers college booking agents festival fair organizers industry showcases convention coordinators follow leads see ones fit tour plans addition time solidify gig swaps may initiate earlier bands cities set arrangement many cities located along tour route order make money many days road possible page artist management manual page avoid confusion miscommunication always one person handling booking tasks help cut possibilities accidentally booking band two venues time make sure th e person booking behalf knows everybody e lses schedule speak everyone calls made communication proceeds ake sure set booking deadlines makes sense wait months answer somebody place booking options hold somebody cannot gi date requesting ask could recommend somewhere else town play night nights contact venues try research time public transportation system runs plan end show prior time last train bus runs help fans rely public transportation get show call around media packages ready send least website send people view electronic press kit epk always log phone calls note date package sent well date ou scheduled follow date confirmed note booking details agreed eg much getting paid date time gig equipment provided else bill load ound check times etc send contract venue booker promoter especially venue contract send ask promoter booker media list list publications media contacts area cater music also ask recommend particular writers reviewers contact send promoter venue booker promotional materials might need eg cds posters samplers postcards f lyers etc least weeks ahead time page artist management manual page keep mind media works deadlines sooner send materials better ask venue booker using band name ads also ask link website get sufficient equipment insurance coverage leave never know equipment might stolen dam aged road show insurance quite affordable consider cost replacing equipment absolutely excuse get ting coverage equipment especially going tour many companies offer insurance couple good place start addition homeowners insurance company include musicpr insurance httpwwwmusicproinsurancecom clarion associates inc httpwwwclarioninscom make sure clarify exactly covered pay policy need clear possible describing nature needs including fact equipment one place time since tour som e insurance companies cover equipment taken outside studio rehearsal space may cover stored secure location ask specific questions sign try get people street team members cities tour route help put cds consignment retail stores well hand promotional samplers shirts people street type promotion help get people shows page artist management manual page send gig invitations media industry people residing cities performing invite members media review yo ur show interview sound check show offer p rovide drink tickets industry people want show gig promoting music radio contact local college radio stations see play music around date show conduct air interview day arrive send promotional posters fliers venues put couple weeks show show dates confirmed submit tour itineraries pollstars data processing department guarantees enter tour dates database research information may included call confirm dates embark tour shows sometimes get cancelled venues go business las person know usually band double check show leave town take laptop smart phone road order stay abreast latest information things think n tour following things think tour always carry sleeping bag pay outstanding traffic tickets leave pay attention freeway gas food exits road example notice much gas see next gas stop miles sign pack need extra stuff add overall weight increases costs gas length tour carry non perishable food emergency supply drinking water make use microwaves gas stations let use driving speed limit long tours saves gas renting heavy musical equipment eg amps monitors etc city might cheaper reduced gas wear tear vehicle insurance lugging equipment whole tour consider option shipping several small box es merchandise ahead venues permission rather driving whole tour heavy merchandise boxes eat sleep well youll play better performance energy course long tour increases merchandise sales mailing list signups dont change normal eating habits drastically road keep contact information people meet whi le road including venue ownersbookers promoters helpful stran gers retail page artist management manual page store employees musicians etc never know need help way back ti keep handy list musicians city case need replace sick musician one band members quits middle tour always keep eye equipment take tool kit includes flares flashlight co handy equipment auto needs possible pack things boxes instead cases boxes discarded broken longer use road bring smart phone mp player dvd player laptop games supplement music radio make sure transportation reliable survive duration tour carry extra windshield wiper fluid dont bring attention fancy logos van criminals tempted brea k steal gear sell whenever possible park see hear van dont let people see inside van use bike chains padlocks chain equipment cases bags together inside van criminals prefer quick easy grab getaways take laptop access internet road lifesaver research information contact people mailing list get directions check weather traffic conditions update band web pa ge send receive e mail bring along hand truck help loading un loading heavy items carry first aid kit check expirations dates items kit page artist management manual page use travelers checks creditdebit card instead cash whenever possible dont keep large amounts cash make frequent bank deposits get paid use atm card withdraw money list equipment check leave destination give band member contact lis venues bookers promoters involved tour backups lose master list always carry road maps bring along gps device one rent one join aaa similar automobile association country residence carry membership card times make sure bring medical insurance card make sure backup equipment guitar strings drumsticks pedals cables microphones fuses picks extension cords etc case lose damage something along way carry credit card emergency situations credit card needed reservations booking rental carry second form identification times may required eg banks etc bring along set earplugs save hearing course long tour bring along extra rolls toilet paper explanation necessary let people home know tour route schedule shows get cancelled plan b place make sure way let fans know cancellation laptop wireless card smart phone available updates page artist management manual page youre going overseas make sure passport visa paperwork order also ship merchandise leave also good idea rent equipment get destination instead taking likely rent gear musicians even official equipment rental co mpanies available take along something exercise like exercise ball skipping rope weights carry emergency medical kit well toolkit vehicle take along cooler small cook stove make meals along way extra pillows use vehicle andor wherever accommodations pack extra large trash bags discarding trash etc take along canteen filled water stops tips keeping band togethe r following tips help keep band together disagreement band member keep mind disagreeing ideas necessarily person making everything personal quick sure way break band dont agree suggestion mebody makes mention suggestion agreeable suitable offer alternative suggestion reach stalemate willing agree disagree without ruining friendship try overt favoritism band consi der everybodys ideas provide good reasons suggestions band members accepted rejected based merits keep log conversations band meetings refer notes somebody complaint kind careful comes dating band members often couples within band break one end leaving band entire band ends breaking especially relationship involves lead member th e band even band remains intact situation becomes extremely uncomfortable ex couples begin date either within outside band lead confrontations embarrassing situations play inconvenient times every issue turn confrontation phrase goes something lik e fights worth fighting even lose fights worth fighting even win page artist management manual page pick fights among band members carefully based principle e ach time incident arises consider whether worth figh ting split band duties every member something one band member everything writing songs mailing packages making calls booking gigs renting equipment scheduling rehearsals arranging accommodations etc end resenting asking money even quitting make everybody feel important giving something also make somebody charge something let job dont tell something crit icize say much better could done much possible try allow persons secret talent shine example drummer good voice work song set list sing leads even backgr ound vocals good band also gives fans nice surprise guitar player also artist use art stage prop gigs creative make sure talent fits group image game plan never ever bring argumen issue stage sh ow extremely humiliating annoying lead people quitting group even coming blows stage always wait address issues band meeting discussing issues band members offer solutions instead argume nts dont harbor ill feelings prolonged amount time issues best dealt sooner later bring things earlier constructive way prevent blowing major fights page artist management manual page try help break equipment end gig offer least help carry somebody elses equipment van done setup possible try hang complete band night diner gig builds kind kinship doesnt come merely rehearsing gigs together dont time every make point inviting whole band gig let know ahead time dont plan take ff friends family soon youre e show closing helping come strategies fulfill artists long term musical dreams desires goal every professional artist manager game plan tailo red fit particular artist makes client successful happy creating mutually beneficial relationship worth time effort spend give best client sel fmanaged artist give best manager achieve satisfaction put best effort everything every time resist temptation bite chew know limitations honest yourse lf terms achieve considering resources available never think know everything beca use always learn enjoy best l uck musical endeavors today day mountain waiting get way theodor seuss geisel dr seuss"
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