pec5d: add media/pec5d/BRAND_GUIDE.md
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media/pec5d/BRAND_GUIDE.md
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# PEC5D — Brand Guide
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**Brand:** PEC5D / CORAL-Φ · Tagline: *"Entangling Life Across Dimensions"*
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## Logo
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Mark = Φ (golden ratio) fused with a coral polyp silhouette on a 5D grid.
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File: `brand/pec5d/logo.svg` (if not yet generated, use the token on a
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5D-grid background: `Φ + coral + grid`).
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## Color palette
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| Role | Color | Hex |
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|---|---|---|
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| Ocean teal (primary) | `#0FA3A3` |
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| Deep ocean (bg) | `#0B1020` |
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| Gold (Φ accent) | `#F2B45C` |
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| Violet (5D accent) | `#A78BFA` |
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| Coral (warm accent) | `#F26D7A` |
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| Light (text) | `#E8ECF8` |
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## Typography
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- Display: serif with geometric (Φ-based) spacing — e.g. Georgia/EB Garamond
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- Body/UI: Inter / system-ui
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- Mono (technical): JetBrains Mono / ui-monospace
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## Visual language
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- 5D grid lines at 432 Hz-aligned angles (Φ ratios)
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- Gradients: teal → violet (never purple→blue "AI mesh" clichés)
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- Photonic motif: photon-pair arcs, SLM pixel lattices
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- Every metric rendered with its coherence/fidelity annotation
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## Audio signature
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432 Hz carrier tone with Φ-harmonic layering (528 nm / 432 Hz resonance
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family). Used in keynote opens, product demos, and the RESONANCE-UNIT.
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## Voice
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- First-principles, honest: *"quantum-inspired simulation"* — never imply
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hardware parity.
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- Optimistic + rigorous: numbers always annotated with confidence.
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- Intergenerational: decisions framed across 20-year+ horizons.
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## Do / Don't
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- ✅ Show coherence, fidelity, and confidence with every claim.
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- ✅ Lead with ecosystem impact (coral, climate, biosphere).
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- ❌ Claim real QPU/DNA activation as shipped fact.
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- ❌ Use majority-rule imagery (governance is Φ-consensus).
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