# PEC5D — Brand Guide

**Brand:** PEC5D / CORAL-Φ · Tagline: *"Entangling Life Across Dimensions"*

## Logo

Mark = Φ (golden ratio) fused with a coral polyp silhouette on a 5D grid.
File: `brand/pec5d/logo.svg` (if not yet generated, use the token on a
5D-grid background: `Φ + coral + grid`).

## Color palette

| Role | Color | Hex |
|---|---|---|
| Ocean teal (primary) | `#0FA3A3` |
| Deep ocean (bg) | `#0B1020` |
| Gold (Φ accent) | `#F2B45C` |
| Violet (5D accent) | `#A78BFA` |
| Coral (warm accent) | `#F26D7A` |
| Light (text) | `#E8ECF8` |

## Typography

- Display: serif with geometric (Φ-based) spacing — e.g. Georgia/EB Garamond
- Body/UI: Inter / system-ui
- Mono (technical): JetBrains Mono / ui-monospace

## Visual language

- 5D grid lines at 432 Hz-aligned angles (Φ ratios)
- Gradients: teal → violet (never purple→blue "AI mesh" clichés)
- Photonic motif: photon-pair arcs, SLM pixel lattices
- Every metric rendered with its coherence/fidelity annotation

## Audio signature

432 Hz carrier tone with Φ-harmonic layering (528 nm / 432 Hz resonance
family). Used in keynote opens, product demos, and the RESONANCE-UNIT.

## Voice

- First-principles, honest: *"quantum-inspired simulation"* — never imply
  hardware parity.
- Optimistic + rigorous: numbers always annotated with confidence.
- Intergenerational: decisions framed across 20-year+ horizons.

## Do / Don't

- ✅ Show coherence, fidelity, and confidence with every claim.
- ✅ Lead with ecosystem impact (coral, climate, biosphere).
- ❌ Claim real QPU/DNA activation as shipped fact.
- ❌ Use majority-rule imagery (governance is Φ-consensus).