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import { getCurrentUser } from '@automattic/calypso-analytics';
import { costToUSD, refreshCountryCodeCookieGdpr } from 'calypso/lib/analytics/utils';
import { mayWeTrackByTracker } from '../tracker-buckets';
import { debug, TRACKING_IDS, ICON_MEDIA_SIGNUP_PIXEL_URL } from './constants';
import { circularReferenceSafeJSONStringify } from './debug';
import { recordParamsInFloodlightGtag } from './floodlight';
import { loadTrackingScripts } from './load-tracking-scripts';
// Ensure setup has run.
import './setup';
/**
* Tracks a signup conversion
* @param {boolean} isNewUserSite Whether the signup is new user with a new site created
* @returns {void}
*/
export async function adTrackSignupComplete( { isNewUserSite } ) {
await refreshCountryCodeCookieGdpr();
await loadTrackingScripts();
// Record all signups up in DCM Floodlight (deprecated Floodlight pixels)
if ( mayWeTrackByTracker( 'floodlight' ) ) {
debug( 'adTrackSignupComplete: Floodlight:' );
recordParamsInFloodlightGtag( { send_to: 'DC-6355556/wordp0/signu0+unique' } );
}
// Track new user conversions by generating a synthetic cart and treating it like an order.
if ( ! isNewUserSite ) {
// only for new users with a new site created
return;
}
const syntheticCart = {
is_signup: true,
currency: 'USD',
total_cost: 0,
products: [
{
is_signup: true,
product_id: 'new-user-site',
product_slug: 'new-user-site',
product_name: 'new-user-site',
currency: 'USD',
volume: 1,
cost: 0,
},
],
};
// Prepare a few more variables.
const currentUser = getCurrentUser();
const syntheticOrderId = 's_' + crypto.randomUUID().replace( /-/g, '' ); // 35-byte signup tracking ID.
const usdCost = costToUSD( syntheticCart.total_cost, syntheticCart.currency );
// Google Ads Gtag
if ( mayWeTrackByTracker( 'googleAds' ) ) {
const params = [
'event',
'conversion',
{
send_to: TRACKING_IDS.wpcomGoogleAdsGtagSignup,
value: syntheticCart.total_cost,
currency: syntheticCart.currency,
transaction_id: syntheticOrderId,
},
];
debug( 'recordSignup: [Google Ads Gtag]', params );
window.gtag( ...params );
}
// Bing
if ( mayWeTrackByTracker( 'bing' ) ) {
if ( null !== usdCost ) {
const params = {
ec: 'signup',
gv: usdCost,
};
debug( 'recordSignup: [Bing]', params );
window.uetq.push( params );
} else {
debug( 'recordSignup: [Bing] currency not supported, dropping WPCom pixel' );
}
}
// Facebook
if ( mayWeTrackByTracker( 'facebook' ) ) {
const params = [
'trackSingle',
TRACKING_IDS.facebookInit,
'Subscribe',
{
product_slug: syntheticCart.products
.map( ( product ) => product.product_slug )
.join( ', ' ),
value: syntheticCart.total_cost,
currency: syntheticCart.currency,
user_id: currentUser ? currentUser.hashedPii.ID : 0,
order_id: syntheticOrderId,
},
];
debug( 'recordSignup: [Facebook]', params );
window.fbq( ...params );
}
// DCM Floodlight
if ( mayWeTrackByTracker( 'floodlight' ) ) {
debug( 'recordSignup: [Floodlight]' );
recordParamsInFloodlightGtag( {
send_to: 'DC-6355556/wordp0/signu1+unique',
} );
}
// Quantcast
if ( mayWeTrackByTracker( 'quantcast' ) ) {
const params = {
qacct: TRACKING_IDS.quantcast,
labels:
'_fp.event.WordPress Signup,_fp.pcat.' +
syntheticCart.products.map( ( product ) => product.product_slug ).join( ' ' ),
orderid: syntheticOrderId,
revenue: usdCost,
event: 'refresh',
};
debug( 'recordSignup: [Quantcast]', params );
window._qevents.push( params );
}
// Icon Media
if ( mayWeTrackByTracker( 'iconMedia' ) ) {
debug( 'recordSignup: [Icon Media]', ICON_MEDIA_SIGNUP_PIXEL_URL );
new window.Image().src = ICON_MEDIA_SIGNUP_PIXEL_URL;
}
// Pinterest
if ( mayWeTrackByTracker( 'pinterest' ) ) {
const params = [
'track',
'signup',
{
value: syntheticCart.total_cost,
currency: syntheticCart.currency,
},
];
debug( 'recordSignup: [Pinterest]', params );
window.pintrk( ...params );
}
// Twitter
if ( mayWeTrackByTracker( 'twitter' ) ) {
const params = [ 'event', 'tw-nvzbs-ode0f' ];
debug( 'recordSignup: [Twitter]', params );
window.twq( ...params );
}
// LinkedIn
if ( mayWeTrackByTracker( 'linkedin' ) ) {
const params = { conversion_id: 19839612 };
debug( 'recordSignup: [LinkedIn]', params );
window.lintrk( 'track', params );
}
debug( 'recordSignup: dataLayer:', circularReferenceSafeJSONStringify( window.dataLayer, 2 ) );
}
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