import { getCurrentUser } from '@automattic/calypso-analytics'; import { costToUSD, refreshCountryCodeCookieGdpr } from 'calypso/lib/analytics/utils'; import { mayWeTrackByTracker } from '../tracker-buckets'; import { debug, TRACKING_IDS, ICON_MEDIA_SIGNUP_PIXEL_URL } from './constants'; import { circularReferenceSafeJSONStringify } from './debug'; import { recordParamsInFloodlightGtag } from './floodlight'; import { loadTrackingScripts } from './load-tracking-scripts'; // Ensure setup has run. import './setup'; /** * Tracks a signup conversion * @param {boolean} isNewUserSite Whether the signup is new user with a new site created * @returns {void} */ export async function adTrackSignupComplete( { isNewUserSite } ) { await refreshCountryCodeCookieGdpr(); await loadTrackingScripts(); // Record all signups up in DCM Floodlight (deprecated Floodlight pixels) if ( mayWeTrackByTracker( 'floodlight' ) ) { debug( 'adTrackSignupComplete: Floodlight:' ); recordParamsInFloodlightGtag( { send_to: 'DC-6355556/wordp0/signu0+unique' } ); } // Track new user conversions by generating a synthetic cart and treating it like an order. if ( ! isNewUserSite ) { // only for new users with a new site created return; } const syntheticCart = { is_signup: true, currency: 'USD', total_cost: 0, products: [ { is_signup: true, product_id: 'new-user-site', product_slug: 'new-user-site', product_name: 'new-user-site', currency: 'USD', volume: 1, cost: 0, }, ], }; // Prepare a few more variables. const currentUser = getCurrentUser(); const syntheticOrderId = 's_' + crypto.randomUUID().replace( /-/g, '' ); // 35-byte signup tracking ID. const usdCost = costToUSD( syntheticCart.total_cost, syntheticCart.currency ); // Google Ads Gtag if ( mayWeTrackByTracker( 'googleAds' ) ) { const params = [ 'event', 'conversion', { send_to: TRACKING_IDS.wpcomGoogleAdsGtagSignup, value: syntheticCart.total_cost, currency: syntheticCart.currency, transaction_id: syntheticOrderId, }, ]; debug( 'recordSignup: [Google Ads Gtag]', params ); window.gtag( ...params ); } // Bing if ( mayWeTrackByTracker( 'bing' ) ) { if ( null !== usdCost ) { const params = { ec: 'signup', gv: usdCost, }; debug( 'recordSignup: [Bing]', params ); window.uetq.push( params ); } else { debug( 'recordSignup: [Bing] currency not supported, dropping WPCom pixel' ); } } // Facebook if ( mayWeTrackByTracker( 'facebook' ) ) { const params = [ 'trackSingle', TRACKING_IDS.facebookInit, 'Subscribe', { product_slug: syntheticCart.products .map( ( product ) => product.product_slug ) .join( ', ' ), value: syntheticCart.total_cost, currency: syntheticCart.currency, user_id: currentUser ? currentUser.hashedPii.ID : 0, order_id: syntheticOrderId, }, ]; debug( 'recordSignup: [Facebook]', params ); window.fbq( ...params ); } // DCM Floodlight if ( mayWeTrackByTracker( 'floodlight' ) ) { debug( 'recordSignup: [Floodlight]' ); recordParamsInFloodlightGtag( { send_to: 'DC-6355556/wordp0/signu1+unique', } ); } // Quantcast if ( mayWeTrackByTracker( 'quantcast' ) ) { const params = { qacct: TRACKING_IDS.quantcast, labels: '_fp.event.WordPress Signup,_fp.pcat.' + syntheticCart.products.map( ( product ) => product.product_slug ).join( ' ' ), orderid: syntheticOrderId, revenue: usdCost, event: 'refresh', }; debug( 'recordSignup: [Quantcast]', params ); window._qevents.push( params ); } // Icon Media if ( mayWeTrackByTracker( 'iconMedia' ) ) { debug( 'recordSignup: [Icon Media]', ICON_MEDIA_SIGNUP_PIXEL_URL ); new window.Image().src = ICON_MEDIA_SIGNUP_PIXEL_URL; } // Pinterest if ( mayWeTrackByTracker( 'pinterest' ) ) { const params = [ 'track', 'signup', { value: syntheticCart.total_cost, currency: syntheticCart.currency, }, ]; debug( 'recordSignup: [Pinterest]', params ); window.pintrk( ...params ); } // Twitter if ( mayWeTrackByTracker( 'twitter' ) ) { const params = [ 'event', 'tw-nvzbs-ode0f' ]; debug( 'recordSignup: [Twitter]', params ); window.twq( ...params ); } // LinkedIn if ( mayWeTrackByTracker( 'linkedin' ) ) { const params = { conversion_id: 19839612 }; debug( 'recordSignup: [LinkedIn]', params ); window.lintrk( 'track', params ); } debug( 'recordSignup: dataLayer:', circularReferenceSafeJSONStringify( window.dataLayer, 2 ) ); }