import { refreshCountryCodeCookieGdpr } from 'calypso/lib/analytics/utils'; import { mayWeTrackByTracker } from '../tracker-buckets'; import { debug, TRACKING_IDS, ICON_MEDIA_RETARGETING_PIXEL_URL, YAHOO_GEMINI_AUDIENCE_BUILDING_PIXEL_URL, } from './constants'; import { circularReferenceSafeJSONStringify } from './debug'; import { recordPageViewInFloodlight } from './floodlight'; import { loadTrackingScripts } from './load-tracking-scripts'; // Ensure setup has run. import './setup'; // Retargeting events are fired once every `retargetingPeriod` seconds. const retargetingPeriod = 60 * 60 * 24; // Last time the retarget() function effectively fired (Unix time in seconds). let lastRetargetTime = 0; /** * Fire tracking events for the purposes of retargeting on all Calypso pages * @param {string} urlPath The URL path we should report to the ad-trackers which may be different from the actual one * for privacy reasons. * @returns {void} */ export async function retarget( urlPath ) { await refreshCountryCodeCookieGdpr(); await loadTrackingScripts(); debug( 'retarget:', urlPath ); // Non rate limited retargeting (main trackers) // Quantcast if ( mayWeTrackByTracker( 'quantcast' ) ) { const params = { qacct: TRACKING_IDS.quantcast, event: 'refresh', }; debug( 'retarget: [Quantcast]', params ); window._qevents.push( params ); } // Facebook if ( mayWeTrackByTracker( 'facebook' ) ) { const params = [ 'trackSingle', TRACKING_IDS.facebookInit, 'PageView' ]; debug( 'retarget: [Facebook]', params ); window.fbq( ...params ); } // Bing if ( mayWeTrackByTracker( 'bing' ) ) { debug( 'retarget: [Bing]' ); window.uetq.push( 'pageLoad' ); } // Wordpress.com Google Ads Gtag if ( mayWeTrackByTracker( 'googleAds' ) ) { const params = [ 'config', TRACKING_IDS.wpcomGoogleAdsGtag, { page_path: urlPath } ]; debug( 'retarget: [Google Ads] WPCom', params ); window.gtag( ...params ); } // Floodlight recordPageViewInFloodlight( urlPath ); // Pinterest if ( mayWeTrackByTracker( 'pinterest' ) ) { debug( 'retarget: [Pinterest]' ); window.pintrk( 'page' ); } // AdRoll if ( mayWeTrackByTracker( 'adroll' ) ) { debug( 'retarget: [AdRoll]' ); window.adRoll.trackPageview(); } // Reddit if ( mayWeTrackByTracker( 'reddit' ) ) { debug( 'retarget: [Reddit]' ); window.rdt( 'track', 'PageVisit' ); } // Rate limited retargeting (secondary trackers) const nowTimestamp = Date.now() / 1000; if ( nowTimestamp >= lastRetargetTime + retargetingPeriod ) { lastRetargetTime = nowTimestamp; // Outbrain if ( mayWeTrackByTracker( 'outbrain' ) ) { const params = [ 'track', 'PAGE_VIEW' ]; debug( 'retarget: [Outbrain] [rate limited]', params ); window.obApi( ...params ); } // Icon Media if ( mayWeTrackByTracker( 'iconMedia' ) ) { const params = ICON_MEDIA_RETARGETING_PIXEL_URL; debug( 'retarget: [Icon Media] [rate limited]', params ); new window.Image().src = params; } // Twitter if ( mayWeTrackByTracker( 'twitter' ) ) { const params = [ 'event', 'tw-nvzbs-odfz9' ]; debug( 'retarget: [Twitter] [rate limited]', params ); window.twq( ...params ); } // Yahoo Gemini if ( mayWeTrackByTracker( 'gemini' ) ) { const params = YAHOO_GEMINI_AUDIENCE_BUILDING_PIXEL_URL; debug( 'retarget: [Yahoo Gemini] [rate limited]', params ); new window.Image().src = params; } // Quora if ( mayWeTrackByTracker( 'quora' ) ) { const params = [ 'track', 'ViewContent' ]; debug( 'retarget: [Quora] [rate limited]', params ); window.qp( ...params ); } } // uses JSON.stringify for consistency with recordOrder() debug( 'retarget: dataLayer:', circularReferenceSafeJSONStringify( window.dataLayer, 2 ) ); }