Datasets:
File size: 3,806 Bytes
d80b6eb | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 | # Discovery Map
- Brand slug: discovery-map
- Legal name: Discovery Map International, Inc
- Industry: B2B Supplies
- FDD year: 2025 (MN)
- Source: https://www.cards.commerce.state.mn.us/CARDS/
- FranchiseDepth page: https://franchisedepth.com/franchise/discovery-map/
- Hand-checked against the FDD: yes
## Fees and investment (Items 5-7)
- initial_fee_low_usd: 25,000
- initial_fee_high_usd: 25,000
- royalty_pct: 10
- royalty_min_monthly_usd: not disclosed
- marketing_fee_pct: 1
- marketing_min_monthly_usd: not disclosed
- tech_fee_monthly_usd: not disclosed
- total_investment_low_usd: 29,250
- total_investment_high_usd: 36,300
- liquid_capital_usd: not disclosed
- net_worth_usd: not disclosed
## Fee notes
Royalty 10% of printed advertising, 25% of website ads. Advertising 1% of gross sales. DPS fee $2,200/year.
## Outlets, closure rate, growth and all-in fee
- total_outlets: 116
- franchised_outlets: 116
- company_outlets: 0
- states_count: 28
- closure_rate_pct: 4.1
- closures: 14
- closures_not_itemized: 0
- reacquired: 1
- franchised_outlet_years: 345
- closure_year_from: 2023
- closure_year_to: 2025
- closure_ranking_eligible: yes
- growth_pct: -1.7
- growth_outlets_from: 118
- growth_outlets_to: 116
- growth_year_from: 2023
- growth_year_to: 2025
- growth_ranking_eligible: yes
- all_in_fee_pct: 11
- all_in_basis: royalty + marketing fund
## Comparable revenue
- annual_revenue_usd: 53,210
- basis: median, franchises publishing map in fiscal year ending September 30, 2025, completed selling cycle, standard sizes (102 outlets)
## Item 19 figures
| metric | cohort | outlets | avg | median | min | max | period | page |
|---|---|---|---|---|---|---|---|---|
| Gross Sales (Average Sales per Map) | franchises publishing map in fiscal year ending September 30, 2025, completed selling cycle, standard sizes | 102 | 58,171 | 53,210 | 10,430 | 214,930 | fiscal year ending September 30, 2025 | 33 |
## Franchised outlet turnover by year (Item 20 Table 3)
| year | start | opened | terminated | non-renewed | reacquired | ceased | transferred | end |
|---|---|---|---|---|---|---|---|---|
| 2023 | 114 | 2 | 2 | 0 | 1 | 0 | 15 | 113 |
| 2024 | 113 | 11 | 5 | 1 | 0 | 0 | 10 | 118 |
| 2025 | 118 | 4 | 6 | 0 | 0 | 0 | 6 | 116 |
## Revenue relative to cost (revenue is not profit)
- comparable_annual_revenue_usd: 53,210
- investment_midpoint_usd: 32,775
- revenue_to_investment: not disclosed
- royalty_pct: 10
- revenue_per_royalty_point_usd: 5,321
## Rank against peers
| metric | value | rank | peers | peer median | order | peer group |
|---|---|---|---|---|---|---|
| inv_low | 29,250 | 18 | 70 | 78,025 | lowest first | B2B Supplies |
| fee_low | 25,000 | 24 | 65 | 35,900 | lowest first | B2B Supplies |
| royalty | 10 | 36 | 47 | 7 | lowest first | B2B Supplies |
| allin | 11 | 38 | 47 | 7.5 | lowest first | B2B Supplies |
| outlets | 116 | 21 | 68 | 41.5 | highest first | B2B Supplies |
| growth | -1.7 | 26 | 44 | 0 | highest first | B2B Supplies |
| closure | 4.1 | 13 | 40 | 6.55 | lowest first | B2B Supplies |
## Similar alternatives (closest first)
1. Coastal Angler Magazine (same industry; investment from $28,975)
2. AmSpirit (same industry; investment from $21,400)
3. City Lifestyle (same industry; investment from $37,600)
4. RedKnight (same industry; investment from $17,900)
5. Dealer Specialties International (same industry; investment from $17,400)
6. Unishippers (same industry; investment from $17,365)
7. Schmidt (same industry; investment from $44,743)
8. Sculpture Hospitality (same industry; investment from $45,500)
9. Network Lead Exchange (same industry; investment from $12,450)
10. City Publications (same industry; investment from $46,300)
|