---
license: mit
language:
- en
- zh
- ja
- ko
pretty_name: "ASO Playbook — App Store Optimization & Mobile Growth"
tags:
- android
- app-marketing
- app-store
- apple
- aso
- basics
- beginner
- google-play
- ios
- keywords
- mobile
- optimization
- ratings
- reviews
- screenshots
size_categories:
- n<1K
task_categories:
- text-generation
- text-classification
---

# ASO Playbook — App Store Optimization & Mobile Growth

> Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiY...

## 📦 Install on ClawHub

```bash
clawhub install aso-playbook
```

Then ask your AI agent:

> "We just shipped iOS. Plan 30-day ASO + UGC cold start."

Installs the full **ASO Playbook — App Store Optimization & Mobile Growth** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 [View on ClawHub](https://clawhub.ai/gingiris/aso-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)

## 🚀 30-Second Preview

```
You: We just shipped iOS. Plan 30-day ASO + UGC cold start.
Agent (with aso-playbook):
  Week 1 — ASO foundation:
    Subtitle: '[primary keyword] + Track'
    5 screenshots reframed around top 3 search intents
    Localize zh/ja/ko first (high-volume, low-competition)
  Week 2 — UGC: 30 micro-influencers in fitness niche
  Week 3-4 — TikTok algorithm play (3x/day at peak, hashtag stack)
```

Concrete framework, real case studies, decision rules — not generic advice.

---

## 📚 Full Playbook

---
name: aso-playbook
description: |
  Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
---

## 📦 Install

```bash
clawhub install aso-playbook
```

**What you get after installing:**
- Keyword research methodology for finding low-competition, high-intent terms
- Screenshot design principles proven to increase conversion 2-3x
- A/B testing framework with localization priorities for iOS and Android

---

# App Store Optimization Basics — Keywords, Screenshots & Ratings

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

The fundamentals of ASO for developers who'd rather build than market — but need downloads.

- **Keyword research**: Finding low-competition, high-intent keywords for your category
- **Screenshot optimization**: Design principles that increase conversion rate 2-3x
- **Rating strategy**: How to ask for reviews without annoying users
- **Localization basics**: Which markets to target first and how to test
- **A/B testing**: What to test, how long to run, and interpreting results

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-aso-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*