Gingiris commited on
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Initial dataset card with ClawHub install CTA and 30-Second Preview
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README.md
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---
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license: mit
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language:
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- en
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- zh
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- ja
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- ko
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pretty_name: "Developer Marketing Playbook"
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tags:
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- api-marketing
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- community
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- content
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- developer-community
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- developer-experience
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- developer-relations
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- devrel
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- docs
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- documentation
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- dx
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- growth
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- hackathon
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- marketing
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- sdk
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- technical-marketing
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size_categories:
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- n<1K
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---
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# Developer Marketing Playbook
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> Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strat...
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## 📦 Install on ClawHub
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```bash
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clawhub install developer-marketing-playbook
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```
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Then ask your AI agent:
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> "Plan a 90-day marketing strategy for our B2B SaaS"
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Installs the full **Developer Marketing Playbook** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.
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🔗 [View on ClawHub](https://clawhub.ai/gingiris/developer-marketing-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)
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## 🚀 30-Second Preview
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```
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You: Plan a 90-day marketing strategy for our B2B SaaS
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Agent (with developer-marketing-playbook):
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Phase 1 (Day 1-30): audience research + positioning audit + content gap analysis
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Phase 2 (Day 31-60): SEO foundation + 12 cornerstone posts + 1 cluster
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Phase 3 (Day 61-90): paid channel test (3 channels, $5k each) + ROI dashboard
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Expected: organic search +30% by Day 90, attributable pipeline tracking live
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```
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Concrete framework, real case studies, decision rules — not generic advice.
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---
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## 📚 Full Playbook
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---
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name: developer-marketing-playbook
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description: |
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Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
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---
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# Developer Marketing Playbook — DevRel, Docs & Community Funnels
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> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)
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## 📦 Install
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```bash
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clawhub install developer-marketing-playbook
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```
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**What you get after installing:**
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- Developer community building playbook (Discord/Slack/GitHub Discussions)
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- Technical content strategy for developer audiences
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- DevRel metrics framework (awareness → adoption → advocacy)
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---
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Engineers don't respond to traditional marketing. Here's what actually works.
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- **DevRel program design**: Roles, metrics, and activities that drive adoption
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- **Docs as growth engine**: How great documentation becomes your best acquisition channel
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- **API experience**: DX improvements that reduce time-to-first-API-call
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- **Community funnels**: Discord/Slack → contributor → champion → customer pipeline
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- **Hackathon ROI**: When hackathons work, how to run them, and measuring impact
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## Related Gingiris Skills
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- Full version: https://clawhub.ai/skill/gingiris-opensource
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- All skills: https://clawhub.ai/user/gingiris
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- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
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---
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*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*
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