---
license: mit
language:
- en
- zh
- ja
- ko
pretty_name: "Developer Marketing Playbook"
tags:
- api-marketing
- community
- content
- developer-community
- developer-experience
- developer-relations
- devrel
- docs
- documentation
- dx
- growth
- hackathon
- marketing
- sdk
- technical-marketing
size_categories:
- n<1K
---

# Developer Marketing Playbook

> Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strat...

## 📦 Install on ClawHub

```bash
clawhub install developer-marketing-playbook
```

Then ask your AI agent:

> "Plan a 90-day marketing strategy for our B2B SaaS"

Installs the full **Developer Marketing Playbook** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 [View on ClawHub](https://clawhub.ai/gingiris/developer-marketing-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)

## 🚀 30-Second Preview

```
You: Plan a 90-day marketing strategy for our B2B SaaS
Agent (with developer-marketing-playbook):
  Phase 1 (Day 1-30):  audience research + positioning audit + content gap analysis
  Phase 2 (Day 31-60): SEO foundation + 12 cornerstone posts + 1 cluster
  Phase 3 (Day 61-90): paid channel test (3 channels, $5k each) + ROI dashboard
  Expected: organic search +30% by Day 90, attributable pipeline tracking live
```

Concrete framework, real case studies, decision rules — not generic advice.

---

## 📚 Full Playbook

---
name: developer-marketing-playbook
description: |
  Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
---
# Developer Marketing Playbook — DevRel, Docs & Community Funnels

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

## 📦 Install

```bash
clawhub install developer-marketing-playbook
```

**What you get after installing:**
- Developer community building playbook (Discord/Slack/GitHub Discussions)
- Technical content strategy for developer audiences
- DevRel metrics framework (awareness → adoption → advocacy)

---

Engineers don't respond to traditional marketing. Here's what actually works.

- **DevRel program design**: Roles, metrics, and activities that drive adoption
- **Docs as growth engine**: How great documentation becomes your best acquisition channel
- **API experience**: DX improvements that reduce time-to-first-API-call
- **Community funnels**: Discord/Slack → contributor → champion → customer pipeline
- **Hackathon ROI**: When hackathons work, how to run them, and measuring impact

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-opensource
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*