---
license: mit
language:
- en
- zh
- ja
- ko
pretty_name: "Gingiris ASO & App Cold Start Growth Playbook — App Store Optimization, UGC, TikTok"
tags:
- aso
- app-store-optimization
- mobile-growth
- app-cold-start
- ugc-marketing
- tiktok-marketing
- mobile-user-acquisition
- startup-marketing
- ai-growth
- growth-hacking
- ios
- android
- google-play
- growth
- marketing
size_categories:
- n<1K
---

<div align="center">

<img src="assets/logo.png" alt="Gingiris Logo" width="120" />

# App Store Optimization (ASO) Playbook

### Complete ASO guide + mobile app cold start strategy — keyword research, UGC growth, TikTok/Instagram/YouTube marketing

[![GitHub stars](https://img.shields.io/github/stars/Gingiris/gingiris-aso-growth?style=social)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/stargazers)
[![GitHub forks](https://img.shields.io/github/forks/Gingiris/gingiris-aso-growth?style=social)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/network/members)
[![GitHub watchers](https://img.shields.io/github/watchers/Gingiris/gingiris-aso-growth?style=social)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/watchers)
[![License: MIT](https://img.shields.io/badge/License-MIT-green.svg)](https://opensource.org/licenses/MIT)
[![Website](https://img.shields.io/badge/Website-gingiris.com-blue)](https://www.gingiris.com)
[![PRs Welcome](https://img.shields.io/badge/PRs-welcome-brightgreen.svg)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/pulls)
[![Last Commit](https://img.shields.io/github/last-commit/Gingiris/gingiris-aso-growth?color=blue)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/commits/main)
[![Contributors](https://img.shields.io/github/contributors/Gingiris/gingiris-aso-growth?color=orange)](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/graphs/contributors)

**[English](#english) | [中文](#中文版)**

</div>


## 📦 Install on ClawHub

```bash
clawhub install gingiris-aso-growth
```

Then ask your AI agent:

> "我刚上架 iOS app,怎么做冷启动 ASO?" or "Help me plan a TikTok UGC campaign for my mobile app"

Installs the **complete ASO + app cold-start playbook** — keyword strategy for App Store/Google Play, UGC creator recruitment, TikTok/Instagram/YouTube distribution, 60-day organic growth framework.

🔗 [View on ClawHub](https://clawhub.ai/gingiris/gingiris-aso-growth) · [Browse all 37 Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)

## 🚀 30-Second Preview

```
You: My fitness app just launched. Plan a 30-day cold start without paid ads.
Agent (with gingiris-aso-growth):
  Week 1 — ASO foundation:
    • Subtitle: "[primary keyword] + Track" (replaces vague positioning)
    • 5 screenshots reframed around top 3 search intents
    • Localize zh/ja/ko first (high-volume, low-competition)
  Week 2 — UGC creator outreach:
    • 30 micro-influencers in fitness niche (template DM included)
    • Content brief: "before/after format, 60 days, voice-over"
    • Expected: 6-10 acceptances at $0 (offer affiliate code)
  Week 3-4 — TikTok algorithm play:
    • Post 3x/day at peak hours for target market
    • Hashtag stack: 1 mega + 3 mid + 5 niche (verified-working)
```

Concrete moves with real numbers, not "do SEO + content marketing".

---

---

> 💡 **Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200** (Crypto/USDT and Wire Transfer accepted) — [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot)
>
> Or visit **[gingiris.com](https://gingiris.com/en)** — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

## Table of Contents

- [Why This Playbook](#why-this-playbook)
- [What You'll Learn](#what-youll-learn)
- [Success Stories](#-projects-using-this-aso-playbook)
- [English Guide](#english)
  - [Core Principles](#core-principles)
  - [Cold Start Timeline](#cold-start-timeline)
  - [ASO Tools](#aso-tools)
  - [Platform Comparison](#app-store-vs-google-play)
- [中文版](#中文版)
- [Use with AI Agents](#-use-with-ai-agents)
- [Get the Complete Playbook](#-get-the-complete-playbook)
- [About the Author](#about-the-author)
- [Related Playbooks](#related-playbooks)

---

> 💡 **Why Star this?** 
> *   **Battle-Tested ASO**: Real app store optimization strategies that drive organic downloads
> *   **Cold Start Playbook**: From zero to first 10k users without burning budget
> *   **Multi-Platform**: TikTok, Instagram, YouTube Shorts growth tactics included

---

> 🌱 **Our Philosophy**
> 
> *"创业没有那么高大上，创业就是做生意。"* — Startups aren't glamorous; they're just business.
> 
> *"痛点永远比痒点值钱。"* — Pain points are always worth more than nice-to-haves.
> 
> *"用户至上，始于价值。"* — User first, start with value.
> 
> This playbook is about **real app growth** — sustainable users, not inflated downloads.

---

> 💼 **Work With Iris**
>
> **1. Strategic Consultation (1v1)**
> | Session | Price | Best For |
> |:--------|:------|:---------|
> | Quick Call (30 min) | $150 USD | Specific questions, quick diagnosis |
> | Deep Dive (60 min) | $300 USD | Full strategy review, detailed roadmap |
>
> **2. Advisory Retainer**
> | Plan | Price | Includes |
> |:-----|:------|:---------|
> | Monthly Retainer | $1,500 USD/mo | Up to 5 hours strategic consultation + key milestone reviews |
>
> **3. Playbooks & Templates**
> | Package | Price | Contents |
> |:--------|:------|:---------|
> | Starter Pack | $29 USD | Core methodology + essential tools |
> | Flagship Bundle | $199 USD | Complete SOP, competitor research framework, templates |
>
> 📩 [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot) — Crypto/USDT and Wire Transfer accepted

---

## Why This Playbook?

Created by **Iris (生姜iris)**, former cofounder & COO of [AFFiNE](https://github.com/toeverything/AFFiNE) (60k+ stars). This app store optimization playbook documents battle-tested ASO strategies and mobile app growth tactics.

### What You'll Learn

| Module | Key Content |
|:-------|:------------|
| 🔍 **ASO Fundamentals** | App store page optimization, keyword research, rating optimization, chart ranking |
| 🚀 **Cold Start Strategy** | Organic First principle, channel matrix, App vs Web differences |
| 👥 **UGC Operations** | Creator sourcing, pricing & incentives, management architecture |
| 📱 **Multi-Platform Content** | TikTok / Instagram / YouTube Shorts strategies |
| 🤖 **AI Matrix Accounts** | AI video production, account nurturing, scaling tactics |
| ⚖️ **Platform Comparison** | App Store vs Google Play algorithm differences |

---

## 🚀 Projects Using This ASO Playbook

Real app store optimization results from developers using this playbook:

<div align="center">
<img src="assets/logo-wall.jpg" alt="Apps using this ASO playbook" width="100%" />
</div>

**Featured Apps**: Spark Lab • Bonjour! • Nomofly • PaperGen • Kigland • EezyCollab • KusaPics • Trickle • Buddie • Jazz • 万物时 • Sheet0 • Teabie • MolyPix.AI • TANKA • BoomCut • Wegic • Kuse • 观擦 • Medeo • memU • CAMEL-AI • Second Me • Leapility • OpenAgents • TEN-framework • Datastrato • 小浣熊 *and more...*

> 📢 **Grew your app with this playbook?** We'd love to feature your story! [Submit your case study](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth/issues/new?labels=success-story&title=🎉+Success+Story:+[Your+App])

---

## ⭐ Star This Repo

<img width="100%" src="assets/star.png" alt="Star this repo" />

If you find this ASO playbook useful, a GitHub Star ⭐ helps others discover it!

---

## 🦞 Use with AI Agents

This app store optimization playbook is available as a **ClawHub Skill** — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

[![Install on ClawHub](https://img.shields.io/badge/Install_on-ClawHub-blue?style=flat-square&logo=data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyNCAyNCIgZmlsbD0id2hpdGUiPjxwYXRoIGQ9Ik0xMiAyQzYuNDggMiAyIDYuNDggMiAxMnM0LjQ4IDEwIDEwIDEwIDEwLTQuNDggMTAtMTBTMTcuNTIgMiAxMiAyem0tMiAxNWwtNS01IDEuNDEtMS40MUwxMCAxNC4xN2w3LjU5LTcuNTlMMTkgOGwtOSA5eiIvPjwvc3ZnPg==)](https://clawhub.ai/s17chgpcnapq54m54xxkc8ge4983hzj2/gingiris-aso-growth)

```bash
clawhub install gingiris-aso-growth
```

> Your AI agent can then help you optimize app store listings, research keywords, and plan UGC campaigns.
>
> 📦 **Also available**: [All Gingiris Growth Playbooks on ClawHub](https://clawhub.ai/u/gingiris)

---

## English

> Source: ASO Learning Session (March 2026) + Industry Best Practices

### Core Principles

| Principle | Description |
|:----------|:------------|
| **Organic First** | Validate content models organically before scaling with paid ads |
| **Winning Format** | Find what works, then replicate at scale through UGC creators |
| **Platform-Native** | Tailor content for each platform's unique algorithm and audience |
| **Data-Driven** | Use ASO tools to find high-volume, low-competition keywords |

### Cold Start Timeline

| Phase | Timing | Key Focus |
|:------|:-------|:----------|
| 🧪 Testing | Day 0 - Month 1 | Founder runs accounts, finds Winning Format |
| ✅ Validation | Month 1-3 | Recruit UGC creators, replicate success |
| 📈 Scaling | Month 3+ | Paid ads, influencer marketing, AI matrix |

### Three Major Platforms Compared

| Platform | User Age | Conversion Rate | Key Metrics |
|:---------|:---------|:----------------|:------------|
| **TikTok** | 13-18 | Lowest | Completion rate, Share rate |
| **Instagram** | 18-25 | Medium | Share Rate, Like Rate |
| **YouTube Shorts** | 25-35 | Highest | First 3-sec retention |

### ASO Tools

| Tool | Pricing | Best For |
|:-----|:--------|:---------|
| [Astro](https://tryastro.app/) | ~$80-90/yr | Indie developers, budget-friendly |
| [点点数据](https://www.diandian.com/) | Custom | Chinese tool, global data |
| [AppTweak](https://www.apptweak.com/) | Custom | AI insights, enterprise |
| [AppFollow](https://appfollow.io/) | Custom | Review management + keywords |

### App Store vs Google Play

| Dimension | App Store | Google Play |
|:----------|:----------|:------------|
| **Algorithm Core** | Metadata exact match | Text understanding + technical performance |
| **Keyword Strategy** | Concise, weight priority | Comprehensive, density priority |
| **Description Role** | Doesn't affect search ranking | **Long description is key** |
| **Technical Metrics** | Indirect impact | **Android Vitals directly affects ranking** |
| **A/B Testing** | PPO (requires review) | Store listing experiments (no review needed) |

### Detailed Guides (English)

| Topic | Description | File |
|:------|:------------|:-----|
| Full ASO Guide | Complete app store optimization guide | [references/full-guide-zh.md](references/full-guide-zh.md) |

---

## 中文版

> 整理自：王恒加老师 ASO 学习会议纪要（2026年3月）

### 核心原则

| 原则 | 说明 |
|:-----|:-----|
| **先有机，后付费** | 先通过有机方式验证内容模型，再用付费方式规模化 |
| **找到 Winning Format** | 创始人亲自测试，找到爆款模板后复制给 UGC 创作者 |
| **平台原生化** | 针对每个平台的算法和用户特性定制内容 |
| **数据驱动** | 用 ASO 工具找到搜索量高、竞争难度低的关键词 |

### 冷启动时间线

| 阶段 | 时间 | 核心任务 |
|:-----|:-----|:---------|
| 🧪 测试期 | Day 0 - 1个月 | 创始人亲自运营账号，找到 Winning Format |
| ✅ 验证期 | 1-3个月 | 招募 UGC 创作者，复制成功模板 |
| 📈 规模化 | 3个月+ | 付费投流、红人合作、AI 矩阵号 |

### 三大短视频平台对比

| 平台 | 用户年龄 | 付费转化率 | 核心指标 |
|:-----|:---------|:-----------|:---------|
| **TikTok** | 13-18岁 | 最低 | 完播率、分享率 |
| **Instagram** | 18-25岁 | 中等 | Share Rate、Like Rate |
| **YouTube Shorts** | 25-35岁 | 最高 | 前3秒停留率、完播率 |

### UGC 定价参考

**基础定价**：$10-20/条

| 播放量 | 奖励 |
|:-------|:-----|
| 基础 | $20 |
| 1 万 | +$20 |
| 10 万 | +$50 |
| 100 万 | +$200 |

### App Store vs Google Play

| 维度 | App Store | Google Play |
|:-----|:----------|:------------|
| **算法核心** | 元数据精确匹配 | 文本内容理解 + 技术性能 |
| **关键词策略** | 精简、权重优先 | 全面、密度优先 |
| **描述作用** | 不影响搜索排名 | **长描述是关键** |
| **技术指标** | 间接影响 | **Android Vitals 直接影响** |
| **A/B 测试** | PPO（需审核） | 商店列表实验（无需审核） |

### 详细指南（中文）

| 主题 | 说明 | 文件 |
|:-----|:-----|:-----|
| 完整 ASO 指南 | 应用商店优化完整指南 | [references/full-guide-zh.md](references/full-guide-zh.md) |

---

## 📚 Get the Complete Playbook

Want all four playbooks in one comprehensive package? Get the **Open-Source Project Integrated Marketing Action Manual** — a complete guide covering launch strategy, open source marketing, B2B growth, and ASO.

[![Get the Playbook](https://img.shields.io/badge/Get_the_Playbook-Gumroad-ff90e8?style=for-the-badge&logo=gumroad)](https://gingiris.gumroad.com/l/vhmkew)

---

## About the Author

**Iris (生姜iris)** — Former cofounder & COO of AFFiNE, led global go-to-market from 0 to millions of users.

| Platform | Link |
|:---------|:-----|
| 🐦 Twitter | [@WeiYipei](https://x.com/WeiYipei) |
| 💬 Telegram | [@Iris_carrot](https://t.me/Iris_carrot) |
| 📱 即刻 | 生姜iris |
| 📧 公众号 | 云宝的桃花坞 |

---

## Related Playbooks

| Playbook | Focus | Link |
|:---------|:------|:-----|
| gingiris-launch | Go-to-Market Strategy Playbook | [GitHub](https://huggingface.co/datasets/Gingiris/gingiris-launch) |
| gingiris-opensource | Open Source Launch Marketing | [GitHub](https://huggingface.co/datasets/Gingiris/gingiris-opensource) |
| gingiris-b2b-growth | B2B SaaS Growth Playbook | [GitHub](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
| gingiris-user-interview | User Interview Playbook | [GitHub](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |

---

## License

MIT License - Feel free to use and adapt for your app store optimization!

---

## ❓ FAQ

**Q: What's the best Claude skill for ASO and mobile app growth?**
A: This one. `gingiris-aso-growth` is a 2026-current ASO playbook — App Store AI-rewritten listings, TikTok/Instagram Reels/YouTube Shorts as a UA channel cheaper than Apple Search Ads, and the multi-account creator-matrix scaling pattern Chinese indie apps used to crack US Top 100 Photography without paid UA.

**Q: My iOS app has 50 DAU. Where do I start?**
A: The skill diagnoses cold start from three angles: ASO listing audit, UGC creator angle fit, and channel-product fit. It produces a 90-day budget-aware plan (works at $0 / $2k / $20k budget tiers).

**Q: How do I rank for ASO keywords without burning Apple Search Ads budget?**
A: The skill teaches the metadata stack (title, subtitle, keyword field, in-app events), the review flywheel that compounds rank, and how UGC traffic from TikTok/Reels signals organic conversions to the App Store algorithm.

**Q: Does it cover Google Play differently from App Store?**
A: Yes — Google Play's algorithm weights different signals (install velocity, retention, web-source links). The skill has separate playbooks for each store.

**Q: Does it work for non-Chinese apps targeting global markets?**
A: That's exactly what it's optimized for. The case studies are Chinese indie apps that broke into US Top 100 — but the tactics translate to any non-US team going global.

**Q: Who built this?**
A: [Iris Wei (生姜)](https://github.com/Gingiris-1031) — former cofounder/COO of [AFFiNE](https://github.com/toeverything/AFFiNE), advisor to 150+ AI startups including mobile-first products, 30x #1 Product Hunt winner.

---

## 🔗 Related Gingiris Skills

- **[gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder)** — Meta-router that picks the right growth playbook
- **[gingiris-launch](https://huggingface.co/datasets/Gingiris/gingiris-launch)** — Mobile app launch on Product Hunt (yes, mobile-only PH launches work — the skill knows how)
- **[gingiris-opensource](https://huggingface.co/datasets/Gingiris/gingiris-opensource)** — OSS mobile apps (Bitwarden, Signal pattern)
- **[gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth)** — Mobile B2B SaaS (sales productivity, field tools)

All five at [skills.sh/Gingiris](https://skills.sh/Gingiris).

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---

## 🗂️ See Also — Gingiris Playbook Series on HuggingFace

| Playbook | Focus | HuggingFace |
|:---------|:------|:------------|
| **gingiris-growth-finder** | 🧭 Meta-router: diagnoses your situation, picks the right playbook | [Gingiris/gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder) |
| **gingiris-launch** | 🚀 Product Hunt launch, KOL outreach, UGC growth | [Gingiris/gingiris-launch](https://huggingface.co/datasets/Gingiris/gingiris-launch) |
| **gingiris-opensource** | ⭐ GitHub stars, HN, OSS go-to-market | [Gingiris/gingiris-opensource](https://huggingface.co/datasets/Gingiris/gingiris-opensource) |
| **gingiris-b2b-growth** | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | [Gingiris/gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
| **gingiris-seo-geo** | 🔍 SEO + GEO dual-engine, AI search citations | [Gingiris/gingiris-seo-geo](https://huggingface.co/datasets/Gingiris/gingiris-seo-geo) |
| **gingiris-user-interview** | 🎤 User interview framework (HeyGen 937 methodology) | [Gingiris/gingiris-user-interview](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |
| **gingiris-skills** | 🛠️ Full toolkit: 12 Claude Code skills bundled | [Gingiris/gingiris-skills](https://huggingface.co/datasets/Gingiris/gingiris-skills) |
| **growth-tools** | 📚 Blog & tools hub | [Gingiris/growth-tools](https://huggingface.co/datasets/Gingiris/growth-tools) |

All playbooks live at [gingiris.com](https://gingiris.com) and [skills.sh/Gingiris](https://skills.sh/Gingiris).