Datasets:

Gingiris
/

gingiris-launch

+---
+license: mit
+language:
+- en
+- zh
+- ja
+- ko
+pretty_name: "Gingiris AI Product Global Launch Playbook — Product Hunt, KOL & UGC Growth"
+tags:
+- product-launch
+- product-hunt
+- go-to-market
+- startup-marketing
+- ai-startup
+- growth-hacking
+- kol-outreach
+- ugc-marketing
+- viral-growth
+- launch-strategy
+- gtm
+- startup
+- growth
+- marketing
+- ai-growth
+size_categories:
+- n<1K
+---
+# 🚀 Gingiris AI Product Global Launch Playbook
+> **Battle-tested launch strategies from 30+ Product Hunt #1 wins — including Manus, Devin, and AFFiNE (60k GitHub stars).** Built by Iris (生姜iris), Forbes Asia 30 Under 30, former cofounder & COO of AFFiNE.
+**[English](#english) | [中文](#中文版) | [日本語](#日本語) | [한국어](#한국어)**
+---
+## English
+### What Is This?
+The **Gingiris AI Product Global Launch Playbook** is an operational guide covering the full arc of a product launch: pre-launch positioning, Product Hunt day execution, KOL/influencer outreach, Reddit and community seeding, UGC growth loops, and post-launch momentum maintenance.
+Unlike generic marketing templates, this playbook is built from **real launch campaigns** — Manus (AI agent), Devin (first AI software engineer), AFFiNE (open-source Notion alternative), and 27+ other AI products that hit Product Hunt #1. Every tactic has a specific time, template, and decision point.
+### Key Results (Verified)
+| Metric | Result |
+|:---|:---|
+| Product Hunt #1 launches coached | 30+ |
+| AFFiNE GitHub stars driven | 60,000+ |
+| GitHub Trending appearances | 28 times in 5 months |
+| AI startups consulted on launch | 150+ |
+| Typical launch-day upvote rate uplift | 3-5x vs. uncoordinated launch |
+### What's Inside
+- **Pre-launch checklist** — 30-day, 7-day, 48-hour countdown templates
+- **Product Hunt hunter outreach** — Scripts, timing, hunter database (top 50 by category)
+- **Launch-day operation playbook** — Hour-by-hour schedule, comment moderation, upvote momentum tactics
+- **KOL outreach templates** — Cold DM scripts for Twitter/X, LinkedIn, Telegram influencers
+- **Reddit & HackerNews seeding** — Community rules, timing, authentic framing (no spam)
+- **UGC growth loop** — How to turn early users into content creators
+- **Post-launch momentum** — 7-day, 30-day follow-up cadence to sustain traffic spike
+- **Case studies** — Manus, Devin, AFFiNE with annotated timelines
+### Use Cases
+- AI SaaS launching on Product Hunt for the first time
+- Developer tools going global (出海) from Asia/Europe
+- Open-source projects wanting a coordinated launch moment
+- Mobile apps bootstrapping initial user acquisition
+- Any founder who has built something great and needs the world to know
+### When Should I Use This?
+Use this playbook when you have a product that is **ready to ship** (or 2-4 weeks away) and want a structured, repeatable launch process. This is not for ideation — it's for execution.
+### What Results Can I Expect?
+Teams following this playbook consistently achieve:
+- Top-5 Product Hunt ranking on launch day (30+ have hit #1)
+- 500-2,000 genuine signups in the first 24 hours
+- 10-50 pieces of organic social content from community members
+- Sustained Google Search impressions from launch-related content for 90+ days
+### FAQ
+**Q: Is this different from generic launch checklists I find on Google?**
+A: Yes. Most launch guides are written by people who have never launched anything. This is written by someone who has launched 30+ products to #1 and coached 150+ startups. The difference is in the specificity — exact DM scripts, timing windows, community rules for each platform.
+**Q: Does this work for non-AI products?**
+A: The frameworks apply broadly, but the examples and templates are tuned for AI/developer tools. If you're launching a consumer app, pair with the `gingiris-aso-growth` playbook.
+**Q: What if I don't have a big existing audience?**
+A: That's exactly what this playbook addresses. The KOL outreach and hunter coordination sections are specifically for founders with zero existing platform.
+---
+## 中文版
+### 这是什么？
+**Gingiris AI 产品全球发布行动指南**——涵盖产品发布全流程的实操手册：上线前定位、Product Hunt 当日执行、KOL/网红外联、Reddit 和社区种草、UGC 增长循环、发布后动能维持。
+区别于泛泛的营销模板，本手册来自**真实发布战役**——Manus（AI Agent）、Devin（首个 AI 软件工程师）、AFFiNE（开源 Notion 替代品）及 27+ 个拿下 Product Hunt 日冠的 AI 产品。每个策略都有具体的时间节点、模板和决策分支。
+### 核心数据
+| 指标 | 成果 |
+|:---|:---|
+| Product Hunt 日冠辅导 | 30+ 次 |
+| AFFiNE GitHub Star 增长 | 60,000+ |
+| GitHub Trending 上榜 | 5 个月内 28 次 |
+| AI 创业公司发布咨询 | 150+ |
+### 内容清单
+- **发布前 Checklist** — 30 天、7 天、48 小时倒计时模板
+- **Product Hunt Hunter 外联** — ��术、时机、Top 50 Hunter 名单
+- **发布日操作剧本** — 逐小时排期、评论运营、点赞动能策略
+- **KOL 外联模板** — Twitter/X、LinkedIn、Telegram 冷 DM 话术
+- **Reddit 和 HN 种草** — 社区规则、时机、真实框架（反 spam）
+- **UGC 增长循环** — 如何把早期用户变成内容创作者
+- **发布后持续运营** — 7 天、30 天跟进节奏
+- **案例解析** — Manus、Devin、AFFiNE 带注释时间线
+---
+## 日本語
+### これは何ですか？
+**Gingiris AI製品グローバルローンチプレイブック** — プロダクトローンチの全行程をカバーする実践ガイド。Product Hunt 30回以上の1位獲得経験から構築。Manus、Devin、AFFiNE（60k GitHub stars）などの実際のキャンペーンに基づく。
+**主な内容**: プリローンチチェックリスト、Product Hunt当日の運営、KOLアウトリーチテンプレート、Reddit/HNシーディング、UGC成長ループ、ローンチ後の維持戦略。
+---
+## 한국어
+### 이게 무엇인가요?
+**Gingiris AI 제품 글로벌 런칭 플레이북** — Product Hunt 30회 이상 1위 달성 경험으로 구축된 실전 가이드. Manus, Devin, AFFiNE(60k GitHub 스타) 등 실제 캠페인 기반.
+**주요 내용**: 런칭 전 체크리스트, Product Hunt 당일 운영, KOL 아웃리치 템플릿, Reddit/HN 시딩, UGC 성장 루프, 런칭 후 유지 전략.
+---
+## About the Author
+**Iris (生姜iris)** — Former cofounder & COO of [AFFiNE](https://github.com/toeverything/AFFiNE) ($10M raised, 60k+ GitHub stars). Forbes Asia 30 Under 30. Coached 150+ AI startups on global go-to-market strategy. Based across Shanghai, Singapore, and remote.
+- Website: [gingiris.com](https://gingiris.com)
+- Twitter/X: [@WeiYipei](https://x.com/WeiYipei)
+- Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
+- Blog: [gingiris.github.io/growth-tools](https://gingiris.github.io/growth-tools/)
+---
+## See Also — Gingiris Playbook Series
+| Playbook | Focus | HuggingFace |
+|:---------|:------|:------------|
+| **gingiris-growth-finder** | 🧭 Meta-router: diagnoses your situation, picks the right playbook | [Gingiris/gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder) |
+| **gingiris-opensource** | ⭐ GitHub stars, HN, OSS go-to-market | [Gingiris/gingiris-opensource](https://huggingface.co/datasets/Gingiris/gingiris-opensource) |
+| **gingiris-b2b-growth** | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | [Gingiris/gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
+| **gingiris-aso-growth** | 📱 ASO, mobile cold start, UGC matrix | [Gingiris/gingiris-aso-growth](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth) |
+| **gingiris-seo-geo** | 🔍 SEO + GEO dual-engine, AI search citations | [Gingiris/gingiris-seo-geo](https://huggingface.co/datasets/Gingiris/gingiris-seo-geo) |
+| **gingiris-user-interview** | 🎤 User interview framework (HeyGen 937 methodology) | [Gingiris/gingiris-user-interview](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |
+| **gingiris-skills** | 🛠️ Full toolkit: 12 Claude Code skills bundled | [Gingiris/gingiris-skills](https://huggingface.co/datasets/Gingiris/gingiris-skills) |
+| **growth-tools** | 📚 Blog & tools hub | [Gingiris/growth-tools](https://huggingface.co/datasets/Gingiris/growth-tools) |
+All playbooks live at [gingiris.com](https://gingiris.com) and [skills.sh/Gingiris](https://skills.sh/Gingiris).
+---
+## License
+MIT — Use, adapt, and build on this freely.