# SEO & GEO Growth Playbook
### The complete SEO & GEO (Generative Engine Optimization) strategy guide — rank on Google AND get cited by AI search engines
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**[English](#english) | [中文](#中文版)**
---
> **Need a 1-on-1 SEO/GEO strategy call?** Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot)
>
> Or visit **[gingiris.com](https://gingiris.com/en)** — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.
> **Why Star this?**
> * **Battle-Tested**: Documents strategies behind **60k GitHub stars** and **30+ Product Hunt #1** launches.
> * **AI-Native**: This is an AI Agent Skill — install it in Claude Code and let AI execute your SEO/GEO strategy.
> * **Dual-Engine**: The only playbook that optimizes for both Google **AND** AI search engines (ChatGPT, Perplexity, Claude).
---
> **Our Philosophy**
>
> *"SEO and GEO are not two separate things — they're two sides of the same coin."*
>
> *"Authentic voice is the best E-E-A-T signal. Don't let AI write like AI."*
>
> *"Start from BOFU, work upward. High-intent keywords convert 5-10x better."*
>
> This playbook is about **sustainable organic growth** — not vanity traffic, but qualified leads from search.
---
> **Work With Iris**
>
> **1. Strategic Consultation (1v1)**
> | Session | Price | Best For |
> |:--------|:------|:---------|
> | Quick Call (30 min) | $150 USD | Specific questions, quick diagnosis |
> | Deep Dive (60 min) | $300 USD | Full strategy review, detailed roadmap |
>
> **2. Advisory Retainer**
> | Plan | Price | Includes |
> |:-----|:------|:---------|
> | Monthly Retainer | $1,500 USD/mo | Up to 5 hours strategic consultation + key milestone reviews |
>
> **3. Playbooks & Templates**
> | Package | Price | Contents |
> |:--------|:------|:---------|
> | Starter Pack | $29 USD | Core methodology + essential tools |
> | Flagship Bundle | $199 USD | Complete SOP, competitor research framework, templates |
>
> [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot) — Crypto/USDT and Wire Transfer accepted
---
## Use with AI Agents
This playbook is available as a **ClawdHub Skill** — install it directly into Claude Code, OpenClaw, or any compatible AI agent:
```bash
clawhub install gingiris-seo-geo
```
> Your AI agent can then help you research keywords, write SEO-optimized content, build comparison pages, and monitor AI citations.
---
If you find this playbook useful, a GitHub Star helps others discover it!
---
## English
> Version: v1.0 (April 2026) | Battle-tested with 150+ AI startup consultations
### Core Framework: SEO + GEO Dual Engine
```
Traditional Search (Google/Bing)
┌──────────────────────────┐
│ Keywords + Backlinks │ ← SEO
│ Schema + Core Web Vitals│
└────────────┬─────────────┘
│
┌──────▼──────┐
│ Structured │ ← Shared Foundation
│ Content │
└──────┬──────┘
│
┌────────────▼─────────────┐
│ IndexNow + AI Crawlers │ ← GEO
│ Direct Answers + Tables │
└──────────────────────────┘
AI Search (ChatGPT/Perplexity/Claude)
```
### Five Core Principles
1. **Start from BOFU, work upward** — High-intent keywords first (pricing, comparisons)
2. **Authentic voice = best E-E-A-T** — Founder stories, real numbers, first-hand experience
3. **Structured = Citable** — Key Stats tables, FAQ Schema, comparison matrices
4. **IndexNow is GEO infrastructure** — Push updates in seconds, don't wait for crawlers
5. **Comparison pages are SEO gold** — One page per competitor, capture decision-stage users
### Detailed Guides (English)
| Topic | File | Description |
|:---|:---|:---|
| Keyword Funnel Strategy | [references/en/keyword-strategy.md](references/en/keyword-strategy.md) | TOFU/MOFU/BOFU matrix & prioritization |
| SEO Technical Foundations | [references/en/seo-foundations.md](references/en/seo-foundations.md) | Core pages, Schema, site architecture |
| GEO Optimization | [references/en/geo-optimization.md](references/en/geo-optimization.md) | IndexNow, AI crawlers, citation optimization |
| Content Production SOP | [references/en/content-sop.md](references/en/content-sop.md) | End-to-end workflow, topic to publish |
| E-E-A-T Writing Voice | [references/en/writing-voice.md](references/en/writing-voice.md) | Founder voice system for authenticity |
| Comparison Page SOP | [references/en/comparison-pages.md](references/en/comparison-pages.md) | Page structure, Schema, keywords |
---
## 中文版
> 版本：v1.0（2026年4月）| 经 150+ AI 创业公司咨询验证
### 核心框架：SEO + GEO 双引擎
```
传统搜索 (Google/Bing)
┌──────────────────────────┐
│ 关键词 + 反向链接 │ ← SEO
│ Schema + Core Web Vitals│
└────────────┬─────────────┘
│
┌──────▼──────┐
│ 结构化内容 │ ← 共同基础
└──────┬──────┘
│
┌────────────▼─────────────┐
│ IndexNow + AI 爬虫 │ ← GEO
│ 直接回答 + 对比表格 │
└──────────────────────────┘
AI 搜索 (ChatGPT/Perplexity/Claude)
```
### 五个核心原则
1. **从 BOFU 往上做** — 高意向关键词优先（定价、对比）
2. **真实声音 = 最好的 E-E-A-T** — 创始人故事、真实数字、亲历经验
3. **结构化 = 可引用** — Key Stats 表格、FAQ Schema、对比矩阵
4. **IndexNow 是 GEO 的基础设施** — 秒级推送，不等爬虫
5. **对比页是 SEO 金矿** — 每个竞品一个页面，截获决策期用户
### 详细指南（中文）
| 主题 | 文件 | 说明 |
|:---|:---|:---|
| 关键词漏斗策略 | [references/keyword-strategy.md](references/keyword-strategy.md) | TOFU/MOFU/BOFU 矩阵与优先级 |
| SEO 技术基础 | [references/seo-foundations.md](references/seo-foundations.md) | 核心页面、Schema、站点架构 |
| GEO 优化实操 | [references/geo-optimization.md](references/geo-optimization.md) | IndexNow、AI 爬虫、引用优化 |
| 内容生产 SOP | [references/content-sop.md](references/content-sop.md) | 从选题到发布完整流程 |
| E-E-A-T 写作声音 | [references/writing-voice.md](references/writing-voice.md) | 创始人声音系统 |
| 竞品对比页 SOP | [references/comparison-pages.md](references/comparison-pages.md) | 页面结构、Schema、关键词 |
---
## Quick Navigation (All Languages)
| Topic | English | 中文 |
|:---|:---|:---|
| Keyword Strategy | [Keyword Funnel](references/en/keyword-strategy.md) | [关键词漏斗](references/keyword-strategy.md) |
| SEO Foundations | [Technical SEO](references/en/seo-foundations.md) | [技术基础](references/seo-foundations.md) |
| GEO Optimization | [GEO Guide](references/en/geo-optimization.md) | [GEO 实操](references/geo-optimization.md) |
| Content SOP | [Production SOP](references/en/content-sop.md) | [内容 SOP](references/content-sop.md) |
| Writing Voice | [E-E-A-T Voice](references/en/writing-voice.md) | [写作声音](references/writing-voice.md) |
| Comparison Pages | [Comparison SOP](references/en/comparison-pages.md) | [对比页 SOP](references/comparison-pages.md) |
---
## Key Results (Battle-Tested)
| Metric | Result |
|:---|:---|
| **AFFiNE GitHub stars** | 60,000+ |
| **Time to 10k stars** | 43 days (among fastest pre-ChatGPT era) |
| **GitHub Trending** | 28 appearances (Aug-Dec 2022) |
| **Product Hunt #1** | 30+ launches coached |
| **AI startups consulted** | 150+ |
| **Proven content cadence** | 4 articles/week, KD 30-50 long-tail |
---
## Related Playbooks
| Playbook | Focus |
|:---------|:------|
| [gingiris-b2b-growth](https://github.com/Gingiris/gingiris-b2b-growth) | B2B SaaS full-lifecycle growth |
| [gingiris-launch](https://github.com/Gingiris/gingiris-launch) | AI product global launch strategy |
| [gingiris-opensource](https://github.com/Gingiris/gingiris-opensource) | Open source growth playbook |
| [growth-tools](https://github.com/Gingiris/growth-tools) | Growth tools blog & resource hub |
---
## About the Author
**Iris (生姜iris)** — Former cofounder & COO of AFFiNE ($10M raised), Forbes Asia 30 Under 30. Led growth from 0 to 60k GitHub stars across 100+ countries.
- Twitter: [@WeiYipei](https://x.com/WeiYipei)
- LinkedIn: [Yipei Wei](https://www.linkedin.com/in/yipei-wei-550825105/)
- Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
- Blog: [gingiris.github.io/growth-tools](https://gingiris.github.io/growth-tools/)
---
## License
MIT License - Use and adapt for your own SEO/GEO growth!
## Full Guides & Blog Posts
- [SaaS Growth Strategy: 0 to $10M ARR Framework](https://gingiris.github.io/growth-tools/blog/2026/03/27/saas-gotomarket-strategy-the-complete-framework-from-0-to-10m-arr/)
- [B2B SaaS Growth Playbook](https://gingiris.github.io/growth-tools/blog/2026/04/05/b2b-saas-growth-playbook-proven-strategies-2026/)
- [Go-to-Market Strategy: The Complete 2026 Playbook](https://gingiris.github.io/growth-tools/blog/2026/04/03/go-to-market-strategy-the-complete-2026-playbook-for-startups/)
---
## ❓ FAQ
**Q: What's the best Claude skill for SEO and AI search optimization (GEO)?**
A: This one. `gingiris-seo-geo` is the only dual-engine playbook on skills.sh — it covers both traditional Google SEO and Generative Engine Optimization (getting cited by ChatGPT, Perplexity, Claude, Gemini). Built from AFFiNE's 60k-star organic growth and 150+ AI startup consultations.
**Q: How is this different from generic SEO skills?**
A: Most SEO skills give 2023-era advice (keyword density, backlinks). This one teaches you how to write for the new dual reality where 30%+ of traffic now starts in AI chatbots — JSON-LD schema patterns, E-E-A-T voice, comparison page templates that AI engines actually quote.
**Q: Does it cover schema markup and JSON-LD?**
A: Yes — with copy-paste templates for SoftwareApplication, Article, FAQ, HowTo, and Comparison schemas, and instructions for IndexNow push to Bing/Yandex.
**Q: Can it help with programmatic SEO?**
A: Yes. The keyword funnel section covers programmatic SEO patterns — how to identify scalable templates, generate landing pages without thin-content penalties, and structure them so they get cited in AI overviews.
**Q: Who built this?**
A: [Iris Wei (生姜)](https://github.com/Gingiris) — former cofounder/COO of [AFFiNE](https://github.com/toeverything/AFFiNE) (60k+ stars in 24 months, organic SEO contributed ~40% of acquisition), advisor to 150+ AI startups on SEO/GEO/GTM.
---
## 🔗 Related Gingiris Skills
- **[gingiris-growth-finder](https://github.com/Gingiris/gingiris-growth-finder)** — Meta-router that picks the right growth playbook for your situation
- **[gingiris-launch](https://github.com/Gingiris/gingiris-launch)** — Product Hunt launch (pair SEO content with launch momentum)
- **[gingiris-opensource](https://github.com/Gingiris/gingiris-opensource)** — OSS marketing (SEO is the OSS evergreen channel)
- **[gingiris-b2b-growth](https://github.com/Gingiris/gingiris-b2b-growth)** — B2B SaaS PLG/SLG full lifecycle
- **[gingiris-aso-growth](https://github.com/Gingiris/gingiris-aso-growth)** — Mobile app store optimization (ASO is mobile SEO)
All six at [skills.sh/Gingiris](https://skills.sh/Gingiris).
---
## 🗂️ See Also — Gingiris Playbook Series on HuggingFace
| Playbook | Focus | HuggingFace |
|:---------|:------|:------------|
| **gingiris-growth-finder** | 🧭 Meta-router: diagnoses your situation, picks the right playbook | [Gingiris/gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder) |
| **gingiris-launch** | 🚀 Product Hunt launch, KOL outreach, UGC growth | [Gingiris/gingiris-launch](https://huggingface.co/datasets/Gingiris/gingiris-launch) |
| **gingiris-opensource** | ⭐ GitHub stars, HN, OSS go-to-market | [Gingiris/gingiris-opensource](https://huggingface.co/datasets/Gingiris/gingiris-opensource) |
| **gingiris-b2b-growth** | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | [Gingiris/gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
| **gingiris-aso-growth** | 📱 ASO, mobile cold start, UGC matrix | [Gingiris/gingiris-aso-growth](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth) |
| **gingiris-user-interview** | 🎤 User interview framework (HeyGen 937 methodology) | [Gingiris/gingiris-user-interview](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |
| **gingiris-skills** | 🛠️ Full toolkit: 12 Claude Code skills bundled | [Gingiris/gingiris-skills](https://huggingface.co/datasets/Gingiris/gingiris-skills) |
| **growth-tools** | 📚 Blog & tools hub | [Gingiris/growth-tools](https://huggingface.co/datasets/Gingiris/growth-tools) |
All playbooks live at [gingiris.com](https://gingiris.com) and [skills.sh/Gingiris](https://skills.sh/Gingiris).