Add podcast evidence to open source
Browse files
skills/gingiris-opensource/.gitattributes
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# Audio files - uncompressed
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*.pcm filter=lfs diff=lfs merge=lfs -text
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*.raw filter=lfs diff=lfs merge=lfs -text
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# Audio files - compressed
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*.aac filter=lfs diff=lfs merge=lfs -text
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*.flac filter=lfs diff=lfs merge=lfs -text
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# Video files - compressed
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*.webm filter=lfs diff=lfs merge=lfs -text
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skills/gingiris-opensource/README.md
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| 1 |
+
---
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| 2 |
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license: mit
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| 3 |
+
language:
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| 4 |
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- en
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| 5 |
+
- zh
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| 6 |
+
- ja
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| 7 |
+
- ko
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| 8 |
+
pretty_name: "Gingiris Open Source Launch Marketing Playbook — GitHub Stars, Reddit, HackerNews"
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| 9 |
+
tags:
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| 10 |
+
- open-source
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| 11 |
+
- github-stars
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| 12 |
+
- oss-marketing
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| 13 |
+
- developer-marketing
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| 14 |
+
- hackernews
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| 15 |
+
- reddit-marketing
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| 16 |
+
- community-growth
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| 17 |
+
- devrel
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| 18 |
+
- startup-marketing
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| 19 |
+
- growth-hacking
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| 20 |
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- developer-tools
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| 21 |
+
- ai-growth
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| 22 |
+
- growth
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| 23 |
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- marketing
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| 24 |
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- github
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| 25 |
+
size_categories:
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| 26 |
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- n<1K
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| 27 |
+
---
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| 28 |
+
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| 29 |
+
# ⭐ Gingiris Open Source Launch Marketing Playbook
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| 30 |
+
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| 31 |
+
> **The complete OSS go-to-market playbook — from 0 to 10k GitHub stars, HackerNews front page, and sustained developer community growth.** Built by Iris (生姜iris), Forbes Asia 30 Under 30, who grew AFFiNE from 0 to 60,000 GitHub stars in 24 months.
|
| 32 |
+
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| 33 |
+
**[English](#english) | [中文](#中文版) | [日本語](#日本語) | [한국어](#한국어)**
|
| 34 |
+
|
| 35 |
+
---
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| 36 |
+
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| 37 |
+
## English
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| 38 |
+
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| 39 |
+
### What Is This?
|
| 40 |
+
|
| 41 |
+
The **Gingiris Open Source Launch Marketing Playbook** is a comprehensive guide for developer tool founders and OSS maintainers who want systematic, repeatable growth — not random spikes. It covers the full distribution stack: GitHub README optimization, HackerNews Show HN strategy, Reddit community seeding, KOL outreach for developers, Discord/Slack community building, and long-tail SEO for open source projects.
|
| 42 |
+
|
| 43 |
+
Unlike "post on HN and pray" advice, this playbook provides **specific timing, templates, and decision trees** drawn from growing AFFiNE (60k+ stars, 28 GitHub Trending appearances in 5 months) and consulting 150+ AI/dev tool startups.
|
| 44 |
+
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| 45 |
+
### Key Results (Verified)
|
| 46 |
+
|
| 47 |
+
| Metric | Result |
|
| 48 |
+
|:---|:---|
|
| 49 |
+
| AFFiNE GitHub stars | 60,000+ in 24 months |
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| 50 |
+
| Time to 10k stars | 43 days from public launch |
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| 51 |
+
| GitHub Trending appearances | 28 times (Aug–Dec 2022) |
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| 52 |
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| OSS projects consulted | 150+ |
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| 53 |
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| Typical star growth uplift after playbook | 3-8x in 90 days |
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| 54 |
+
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| 55 |
+
### What's Inside
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| 56 |
+
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| 57 |
+
- **GitHub README optimization** — Star-button psychology, GIF demos, badge strategy, contributor section
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| 58 |
+
- **Show HN playbook** — Timing, framing, comment response strategy, what gets to front page vs. dies at #30
|
| 59 |
+
- **Reddit seeding** — Which subreddits, how to frame without being flagged as spam, community norms for r/programming, r/webdev, r/MachineLearning
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| 60 |
+
- **KOL outreach for devs** — Finding the 20 developers whose tweets drive 10k stars; cold DM templates
|
| 61 |
+
- **GitHub Trending strategy** — How to coordinate a star spike to break into Trending (and why organic growth beats artificial inflation)
|
| 62 |
+
- **Community flywheel** — Discord server setup, onboarding automation, turning contributors into advocates
|
| 63 |
+
- **Content SEO for OSS** — Documentation as SEO, tutorial content, changelog as blog posts
|
| 64 |
+
- **Global distribution** — Chinese developer community (Gitee, CSDN, 掘金), Japanese/Korean developer channels
|
| 65 |
+
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| 66 |
+
### Use Cases
|
| 67 |
+
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| 68 |
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- Early-stage open source project wanting its first 1,000 stars
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| 69 |
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- OSS project stuck between 500-5k stars looking to break through
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| 70 |
+
- Dev tool startup using OSS as the top-of-funnel for a commercial product
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| 71 |
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- Developer relations team planning a major release campaign
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| 72 |
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- Founder coming from Asia wanting to crack Western developer communities
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| 73 |
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| 74 |
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### When Should I Use This?
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| 75 |
+
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| 76 |
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Use this when your project is **public and working** (even v0.1). You don't need to be perfect — the OSS community respects "early but promising." Don't wait for v1.0.
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| 77 |
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| 78 |
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### What Results Can I Expect?
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| 79 |
+
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| 80 |
+
Teams following this playbook consistently achieve:
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| 81 |
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- 500-2,000 stars in the first week (for a well-timed coordinated launch)
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| 82 |
+
- At least one GitHub Trending appearance in the first month
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| 83 |
+
- 50-200 Discord/Slack community members within 30 days
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| 84 |
+
- Sustained organic star growth from SEO content (tutorial articles, "alternatives to X" pages)
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| 85 |
+
|
| 86 |
+
### Comparison: Generic OSS Marketing vs. Gingiris Playbook
|
| 87 |
+
|
| 88 |
+
| Dimension | Generic Advice | Gingiris Playbook |
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| 89 |
+
|:----------|:--------------|:-----------------|
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| 90 |
+
| HackerNews strategy | "Post a Show HN" | Specific timing windows, title formulas, response templates |
|
| 91 |
+
| Star growth | "Build something good" | Coordinated outreach with 20 dev KOLs + community warm-up |
|
| 92 |
+
| Reddit | "Share in relevant subreddits" | Subreddit rules, karma thresholds, framing that converts |
|
| 93 |
+
| Chinese community | Not covered | Gitee, CSDN, 掘金, V2EX, 少数派 — each with its own approach |
|
| 94 |
+
| Measurement | GitHub star count | Stars + forks + dependency graph + docs traffic + Discord growth |
|
| 95 |
+
|
| 96 |
+
### FAQ
|
| 97 |
+
|
| 98 |
+
**Q: What's the best strategy for getting on GitHub Trending?**
|
| 99 |
+
A: Coordinate a 48-hour star push from warm contacts + community, combined with a Show HN or Reddit post. The algorithm looks at star velocity, not absolute count. 150-300 stars in 48 hours is usually enough for a niche language list.
|
| 100 |
+
|
| 101 |
+
**Q: How do I find developer KOLs who will actually tweet about my project?**
|
| 102 |
+
A: The playbook has a specific methodology — search GitHub for repos in your domain with 1k-10k stars (not mega stars), find the maintainers on Twitter, check if they've tweeted about similar projects. These micro-KOLs have much higher engagement rates than accounts with 100k+ followers.
|
| 103 |
+
|
| 104 |
+
**Q: Does this work for non-developer-facing projects?**
|
| 105 |
+
A: The OSS-specific tactics are tuned for developer tools. For consumer-facing apps, combine with `gingiris-launch` (Product Hunt) or `gingiris-aso-growth` (mobile).
|
| 106 |
+
|
| 107 |
+
---
|
| 108 |
+
|
| 109 |
+
## 中文版
|
| 110 |
+
|
| 111 |
+
### 这是什么?
|
| 112 |
+
|
| 113 |
+
**Gingiris 开源项目发布整合营销手册** — 从 0 到 10k GitHub Star、登上 HackerNews 首页、建立持续开发者社区的完整 GTM 指南。
|
| 114 |
+
|
| 115 |
+
来自 AFFiNE 从 0 增长到 60,000 Star(24 个月)的实战经验,以及 150+ AI/开发工具创业公司咨询总结。
|
| 116 |
+
|
| 117 |
+
### 核心数据
|
| 118 |
+
|
| 119 |
+
| 指标 | 成果 |
|
| 120 |
+
|:---|:---|
|
| 121 |
+
| AFFiNE GitHub Star | 60,000+(24 个月) |
|
| 122 |
+
| 10k Star 用时 | 43 天 |
|
| 123 |
+
| GitHub Trending 上榜 | 28 次(2022 年 8-12 月) |
|
| 124 |
+
|
| 125 |
+
### 内容清单
|
| 126 |
+
|
| 127 |
+
- **GitHub README 优化** — Star 按钮心理学、GIF Demo、Badge 策略
|
| 128 |
+
- **Show HN 剧本** — 发布时机、标题公式、评论回复策略
|
| 129 |
+
- **Reddit 种草** — 哪些 subreddit、如何避免被标 spam、社区规范
|
| 130 |
+
- **开发者 KOL 外联** — 找到推动 10k Star 的 20 个开发者 KOL
|
| 131 |
+
- **GitHub Trending 策略** — 如何协调 Star 突刺进入 Trending
|
| 132 |
+
- **社区飞轮** — Discord 搭建、新人 onboarding 自动化
|
| 133 |
+
- **开源内容 SEO** — 文档即 SEO、教程内容、Changelog 即博客
|
| 134 |
+
- **中文社区分发** — Gitee、CSDN、掘金、V2EX、少数派各自的打法
|
| 135 |
+
|
| 136 |
+
---
|
| 137 |
+
|
| 138 |
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## 日本語
|
| 139 |
+
|
| 140 |
+
### これは何ですか?
|
| 141 |
+
|
| 142 |
+
**Gingiris オープンソースローンチマーケティングガイド** — GitHub 0→10k スター、HackerNEWSフロントページ、継続的な開発者コミュニティ成長の完全GTMガイド。
|
| 143 |
+
|
| 144 |
+
AFFiNE 60k stars成長実績と150+スタートアップコンサルティングより構築。
|
| 145 |
+
|
| 146 |
+
---
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| 147 |
+
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| 148 |
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## 한국어
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| 149 |
+
|
| 150 |
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### 이게 무엇인가요?
|
| 151 |
+
|
| 152 |
+
**Gingiris 오픈소스 런칭 마케팅 플레이북** — GitHub 0→10k 스타, HackerNews 프런트페이지, 지속적인 개발자 커뮤니티 성장을 위한 완전한 GTM 가이드.
|
| 153 |
+
|
| 154 |
+
AFFiNE 60k 스타 성장 경험과 150+ 스타트업 컨설팅으로 구축됨.
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---
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## About the Author
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**Iris (生姜iris)** — Former cofounder & COO of [AFFiNE](https://github.com/toeverything/AFFiNE) ($10M raised, 60k+ GitHub stars). Forbes Asia 30 Under 30. Led open source growth from 0 to 60k stars across 100+ countries, with organic developer acquisition as the primary channel.
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- Website: [gingiris.tools](https://gingiris.tools)
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- Twitter/X: [@WeiYipei](https://x.com/WeiYipei)
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- Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
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- Blog: [gingiris.tools](https://gingiris.tools/)
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---
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## See Also — Gingiris Playbook Series
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| Playbook | Focus | HuggingFace |
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|:---------|:------|:------------|
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| **gingiris-growth-finder** | 🧭 Meta-router: diagnoses your situation, picks the right playbook | [Gingiris/gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder) |
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| **gingiris-launch** | 🚀 Product Hunt launch, KOL outreach, UGC growth | [Gingiris/gingiris-launch](https://huggingface.co/datasets/Gingiris/gingiris-launch) |
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| **gingiris-b2b-growth** | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | [Gingiris/gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
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| **gingiris-aso-growth** | 📱 ASO, mobile cold start, UGC matrix | [Gingiris/gingiris-aso-growth](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth) |
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| **gingiris-seo-geo** | 🔍 SEO + GEO dual-engine, AI search citations | [Gingiris/gingiris-seo-geo](https://huggingface.co/datasets/Gingiris/gingiris-seo-geo) |
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| **gingiris-user-interview** | 🎤 User interview framework (HeyGen 937 methodology) | [Gingiris/gingiris-user-interview](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |
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| **gingiris-skills** | 🛠️ Full toolkit: 12 Claude Code skills bundled | [Gingiris/gingiris-skills](https://huggingface.co/datasets/Gingiris/gingiris-skills) |
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| **growth-tools** | 📚 Blog & tools hub | [Gingiris/growth-tools](https://huggingface.co/datasets/Gingiris/growth-tools) |
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---
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## License
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MIT — Use, adapt, and build on this freely.
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## 🔗 Related Gingiris Skills
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| Skill | Focus | Install |
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|-------|-------|---------|
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| [gingiris-github-star-growth](https://github.com/Gingiris-1031/gingiris-github-star-growth) | GitHub Star Growth Tactics | `clawhub install gingiris-github-star-growth` |
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| [gingiris-launch](https://github.com/Gingiris-1031/gingiris-launch) | Product Hunt & Global Launch | `clawhub install gingiris-launch` |
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| [gingiris-seo-geo](https://github.com/Gingiris-1031/gingiris-seo-geo) | SEO & GEO Dual-Engine Growth | `clawhub install gingiris-seo-geo` |
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> 📦 **Full collection:** [gingiris-skills](https://github.com/Gingiris-1031/gingiris-skills) — All playbooks in one bundle.
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skills/gingiris-opensource/SKILL.md
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---
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name: gingiris-opensource
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description: |
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🇺🇸 Open-Source Marketing & GitHub Stars Growth System — Decision framework for each growth stage. Pre-launch readiness → Show HN / Reddit / Product Hunt launch → 6-month growth loop. README rules, KOL outreach, dev-content matrix (dev.to / Zenn), anti-star-farming. Built from taking AFFiNE 0 → 60K stars.
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🇨🇳 开源营销与 GitHub Star 增长系统 — 每个增长阶段的决策框架。Pre-launch 就绪 → Show HN / Reddit / Product Hunt 发布 → 6 个月增长循环。README 规则、KOL 合作、开发者内容矩阵(dev.to / Zenn)、防刷 star。提炼自 AFFiNE 0 → 60K star 实战。
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🇯🇵 オープンソースマーケティング&GitHub スター成長システム — 各成長段階の意思決定フレームワーク。Pre-launch → Show HN / Reddit / Product Hunt → 6ヶ月成長ループ。READMEルール、KOL連携、開発者コンテンツマトリックス。
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🇰🇷 오픈소스 마케팅 & GitHub 스타 성장 시스템 — 각 성장 단계별 의사결정 프레임워크. 사전 출시 → Show HN / Reddit / Product Hunt → 6개월 성장 루프. README 규칙, KOL 아웃리치, 개발자 콘텐츠 매트릭스.
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Triggers: "open source marketing" | "GitHub stars" | "star growth" | "Show HN" | "Hacker News launch" | "OSS launch" | "developer marketing" | "Reddit launch" | "dev.to" | "open source growth" | "开源营销" | "GitHub star 增长" | "开源发布" | "Show HN 怎么发" | "开发者营销" | "オープンソース" | "오픈소스 성장"
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when_to_use: |
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Use this skill when you need to: launch an open-source project (Show HN / Reddit / Product
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Hunt), grow GitHub stars from 0 to 1K in 72 hours, set up README for developer conversion,
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run KOL outreach for dev tools, or build a 6-month OSS growth loop.
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Trigger phrases: "open source launch" | "GitHub stars" | "Show HN" | "OSS marketing" |
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"开源发布" | "GitHub star增长" | "开源营销" | "开发者营销" | "오픈소스 성장"
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---
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# Open-Source Marketing — GitHub Stars Growth System
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> 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版)
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Stars don't come from a great repo — they come from **a great repo placed in front of the right developers, in the right order**. This is the staged decision framework used to take AFFiNE from 0 to 60K stars.
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Case-number and citation boundaries: `references/podcast-evidence.md`.
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---
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## English Version
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### The 3-stage framework
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#### Stage 1 — Pre-launch (T-30 → T-0)
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- [ ] README in **English-first**; the first screen must be understandable in <3 seconds.
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- [ ] Demo video ≤ 60s, captioned.
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- [ ] License chosen deliberately (MIT / Apache-2 / AGPL each carry traps).
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- [ ] 3–5 early maintainers / contributors lined up.
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- [ ] Community channel live (Discord or Telegram, English-first).
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#### Stage 2 — Launch (T-0 → T+14)
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- [ ] Product Hunt (run the dedicated launch sequence).
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- [ ] **Hacker News Show HN** — Tuesday 9am ET, or Saturday.
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- [ ] Reddit — pick **3** relevant subs (r/selfhosted, r/programming, one niche tech sub).
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- [ ] Deep technical posts on dev.to / Zenn / CSDN.
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- [ ] 3–5 KOLs to amplify (activity > follower count).
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#### Stage 3 — Growth (T+14 → T+180)
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- [ ] One technical blog per week.
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- [ ] Turn GitHub Issues into content (user questions → FAQ → posts).
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- [ ] Monthly update (mailing list + Discord).
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- [ ] Localize for going global (Japan/Korea first).
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### Star Region Distribution (GitHub Trending unlock)
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- No single country/region should exceed **20%** of your total stars.
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- Global healthy split reference: China 19-21%, US 19-21%, rest scattered across Europe / Russia / Canada / Indonesia.
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- Finer benchmark (from studying VSCode / Vue / AppFlowy the week before AFFiNE's launch): US 19-21%, China ~19-21%, FR+DE+IT+UK combined 10-15%; Russia and Brazil usually appear in the Top-10 countries. Week-1 stars matching this curve = healthy global cold start.
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- Tools: **star-history.com** (trend chart) · **oss.cool / OSS Insight** (per-country breakdown, built by Chinese devs)
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- **Launch sequence**: Week 1 → overseas-only outreach. Week 2 → domestic (Chinese) outreach. Reversing this breaks the distribution and kills Trending eligibility.
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- AFFiNE real case: deliberately skipped WeChat Moments / Chinese community posts in week 1.
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### README essentials (conversion checklist)
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- [ ] Structure: big logo → one-liner → badges → short description (reference: Dify, Lobechat, AFFiNE).
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- [ ] **≤ 8 screens** — dev docs go in a separate link, not inline.
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- [ ] Add a **"⭐ star reminder" GIF** (same psychology as Bilibili "like / coin / collect" prompt — users need a nudge).
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- [ ] **Backlinks loop**: every outbound link (website, blog, docs) must have a visible GitHub link back. Don't let traffic escape with no return path.
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### PR article strategy
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- Publish one authoritative article (official blog / Medium / dev.to) that fully explains the project's value.
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- Purpose: give anyone who wants to spread your project a ready-made script. They will use it without asking.
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- AFFiNE case: a German user independently posted to 40+ forums with no prior contact — only possible because a clear reference article existed.
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### Competitor follower DMs
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- DM followers of your top competitors on Twitter/X (Notion, Miro, etc.).
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- Real benchmark: ~hundreds of DMs → ~hundreds of star conversions.
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- Target: users who actively complain about the competitor — they already have switching intent.
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### Channel order that works
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> **English > multilingual > Chinese-only.** Unless your target *is* Chinese users, launching an English project to Chinese communities first wastes your best shot.
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### Anti-patterns (the things that get you un-discovered)
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- ❌ Farming stars — GitHub detects it fast; the penalty is *disappearing from search*.
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- ❌ Posting to Reddit once and leaving — communities resent it; high ban risk.
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- ❌ Too many emojis / badges in the README — lowers credibility.
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- ❌ Treating Show HN as a one-shot — engage every comment for the full day.
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### Day One minimum kit (1-week prep window)
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When you only have one week to prepare (AFFiNE, open-sourced 2022-08-03, had exactly that), ship these four assets and nothing else:
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| # | Asset | Bar |
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|---|-------|-----|
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| 1 | One-liner website | Big type, sparse lines: headline + subline + GitHub link on the first screen (Vercel-style OSS landing) |
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| 2 | Illustrated README | Video/GIF > image > text; visitor gets what/why in 30 seconds, then a direct star CTA |
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| 3 | One competitor-benchmark article | "X is an open source [top competitor] alternative" — one authoritative piece, reused across every channel |
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| 4 | Minimal dev docs | 4 pages: who we are · features · per-OS deploy guides (macOS / Windows / Linux) · how to contribute. Rough is fine — having it beats not having it |
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### Cold-start 6-step SOP (validated: ≈6,000 stars in week 1)
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1. Study how successful OSS peers launched (AFFiNE studied AppFlowy) before doing anything.
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2. Ship the illustrated README (see kit above).
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3. Publish the "open source X alternative" positioning article.
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4. Submit to open-source-alternative directory sites.
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5. DM the Twitter/X followers of your benchmark competitor — their fans are your most precise seed pool.
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6. Post to Reddit and developer communities.
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Blast steps 3-6 within a single day for concentrated volume, then let the flywheel spin.
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### Reverse-engineer a competitor's launch day (star-history method)
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1. On star-history.com / OSS Insight, find the exact open-source date of your strongest competitor.
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2. Google advanced search restricted to that day/week: reconstruct every post, PR and directory submission they made.
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3. Build the channel spreadsheet (AppFlowy case: ~40 channels — 20+ directories like opensourcealternative.to, Medium / dev.to, dev forums, Reddit), tagged free/paid.
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4. Pick competitors that launched in the last 2-3 years and are within reach — don't dissect an 8-year-old giant.
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Expectation setting: copying the SOP does not guarantee 6,000 stars in a week, but 1,000-3,000 stars in 3 months is realistic.
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### Open source as fundraising leverage (AFFiNE data chain)
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| Before open source | After open source (2022-08-03) |
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|---|---|
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| Angel round: ~400 investor meetings over ~12 months (self-reported) | Week 1: ≈6,000 stars, 80% from overseas |
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| | Day 43: 10,000 stars |
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| | ~1 month post-launch: $8M Pre-A locked |
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+
| | 24 months: 60K+ stars |
|
| 133 |
+
|
| 134 |
+
- Investors buy **star growth rate**, not the absolute count — velocity is the signal.
|
| 135 |
+
- Investors may run crawlers during due diligence to verify stars aren't botted; a clean history is itself an asset.
|
| 136 |
+
|
| 137 |
+
### Monetization pricing test (before the paid product exists)
|
| 138 |
+
|
| 139 |
+
- Put up a pricing page even before the paid tier is built — tiers can stay vague. Give each tier a "contact us" + typeform (tier + question + contact info).
|
| 140 |
+
- AFFiNE result: dozens of pricing inquiries within 2 weeks; the question shifted from "is this free?" to "how much will it cost?". Interest split ≈ 70% community free / 20% personal / 10% team.
|
| 141 |
+
- Tell users early that a paid model exists — the sooner you say it, the sooner the mental model forms. Actively fight the "open source = free" stereotype.
|
| 142 |
+
- As strategy shifts toward general users, progressively shrink the "open source / privacy-first" wording on the website and retire "always free" from the tagline (AFFiNE dropped it in 2023-02).
|
| 143 |
+
|
| 144 |
+
### What to do next
|
| 145 |
+
|
| 146 |
+
- Stage 1 done → run the Product Hunt launch sequence.
|
| 147 |
+
- Show HN succeeds → add SEO monitoring on "`<project> github`".
|
| 148 |
+
- Need a content engine → move to the blog-writing workflow.
|
| 149 |
+
- Spotted a competitor's new play → run a competitor teardown.
|
| 150 |
+
|
| 151 |
+
---
|
| 152 |
+
|
| 153 |
+
## 中文版
|
| 154 |
+
|
| 155 |
+
### 3 阶段框架
|
| 156 |
+
|
| 157 |
+
#### 阶段 1 — Pre-launch(T-30 → T-0)
|
| 158 |
+
- [ ] README **英文主**,首屏 <3 秒读懂。
|
| 159 |
+
- [ ] Demo video ≤ 60s,带字幕。
|
| 160 |
+
- [ ] License 选对(MIT / Apache-2 / AGPL 各有陷阱)��
|
| 161 |
+
- [ ] 3–5 个早鸟 maintainer / contributor。
|
| 162 |
+
- [ ] 社群频道就位(Discord 或 Telegram,英文为主)。
|
| 163 |
+
|
| 164 |
+
#### 阶段 2 — Launch(T-0 → T+14)
|
| 165 |
+
- [ ] Product Hunt(走统一发布流程)。
|
| 166 |
+
- [ ] **Hacker News Show HN** — 周二美东 9am 或周六。
|
| 167 |
+
- [ ] Reddit — 选 **3** 个相关 sub(r/selfhosted、r/programming、细分技术 sub)。
|
| 168 |
+
- [ ] dev.to / Zenn / CSDN 发技术深度文。
|
| 169 |
+
- [ ] 找 3–5 个 KOL 转(活跃度 > follower 数)。
|
| 170 |
+
|
| 171 |
+
#### 阶段 3 — Growth(T+14 → T+180)
|
| 172 |
+
- [ ] 每周 1 篇技术 blog。
|
| 173 |
+
- [ ] GitHub Issues → 内容素材(用户问题变 FAQ)。
|
| 174 |
+
- [ ] 每月 1 次 update(邮件列表 + Discord)。
|
| 175 |
+
- [ ] 出海本地化(日韩先)。
|
| 176 |
+
|
| 177 |
+
### Star 地区分布 & 发布时序
|
| 178 |
+
|
| 179 |
+
- 同一国家/地区 star 占比不超过 **20%**,否则难上 Trending。
|
| 180 |
+
- 健康分布参考:中国19-21%、美国19-21%,其余分散欧洲/俄罗斯/加拿大/印尼。
|
| 181 |
+
- 更细基准(AFFiNE 开源前一周研究 VSCode / Vue / AppFlowy 得出):美国 19-21%、中国 ~19-21%、法德意英合计 10-15%,Top10 国家通常有俄罗斯和巴西。第一周 star 分布吻合此曲线 = 冷启动全球化健康。
|
| 182 |
+
- 工具:**star-history.com**(涨幅趋势)· **OSS Insight**(国家分布,国人开发)
|
| 183 |
+
- **发布时序**:第一周只做海外宣发,第二周才做国内。顺序反了会破坏分布比例。
|
| 184 |
+
- AFFiNE 真实案例:开源第一周故意不发朋友圈、不进国内社群。
|
| 185 |
+
|
| 186 |
+
### README 优化要点
|
| 187 |
+
|
| 188 |
+
- [ ] 结构:大logo + 一句话介绍 + badges + 简短介绍(参考 Dify / Lobechat / AFFiNE)
|
| 189 |
+
- [ ] **不超过 8 屏**,开发者文档单独一个链接,不塞进 README
|
| 190 |
+
- [ ] 加**提醒点 star 的小动图**(类比B站UP主「一键三连」——用户需要被提醒)
|
| 191 |
+
- [ ] **backlinks 循环**:所有跳出去的链接(官网/博客/文档站)必须能跳回 GitHub,流量不能有去无回
|
| 192 |
+
|
| 193 |
+
### PR 文章策略
|
| 194 |
+
|
| 195 |
+
- 准备一篇阐述项目优势的完整文章(官网 Blog / Medium / dev.to)
|
| 196 |
+
- 目的:给所有想帮你传播的人一把枪,他们可以直接引用,不需要自己想怎么介绍
|
| 197 |
+
- AFFiNE 案例:一个德国用户发了 40 多个论坛,没打招呼就发了——能发出去,是因为有参考文章
|
| 198 |
+
|
| 199 |
+
### 竞品 follower 私信
|
| 200 |
+
|
| 201 |
+
- 给竞品(Notion / Miro 等)的 Twitter follower 发私信
|
| 202 |
+
- 实战数据:几百条私信 → 几百个 star 转化
|
| 203 |
+
- 优先找「吐槽竞品」的用户,他们已经有切换意愿
|
| 204 |
+
|
| 205 |
+
### 渠道顺序
|
| 206 |
+
|
| 207 |
+
> **英文 > 多语言 > 纯中文。** 除非目标就是中文用户,否则把英文项目先发中文社群是浪费最好的一次机会。
|
| 208 |
+
|
| 209 |
+
### 反模式
|
| 210 |
+
|
| 211 |
+
- ❌ 刷 star(GitHub 很快检测,后果是搜不到)。
|
| 212 |
+
- ❌ Reddit 只发一次就跑(社群反感,易被 ban)。
|
| 213 |
+
- ❌ README 太多 emoji / badge(降低可信度)。
|
| 214 |
+
- ❌ 把 Show HN 当一锤子买卖(要回一整天评论)。
|
| 215 |
+
|
| 216 |
+
### 2026 实验记录与生态分发
|
| 217 |
+
|
| 218 |
+
- 每次渠道动作都写一行实验记录:`日期 / 假设 / 渠道 / 素材 / UTM / 24h结果 / 7d结果 / 下一步`。Star 只作领先指标,同时看安装、首次成功运行、回访和付费意向。
|
| 219 |
+
- README、Demo 视频、最短可运行路径是同一条激活链;任何一步超过 3 分钟,都先修激活再放大流量。
|
| 220 |
+
- 把项目提交到真实相关的 Awesome Lists、包管理器、模板市场和上下游集成目录;逐站遵守投稿规则,不批量灌水、不买链接。
|
| 221 |
+
- 案例数字必须标注日期、样本范围和 `self-reported` / 可验证来源,避免把历史平台规律写成永久算法事实。
|
| 222 |
+
|
| 223 |
+
### 开源 Day One 四件套(一周准备期最小集)
|
| 224 |
+
|
| 225 |
+
只有一周准备时间时(AFFiNE 2022-08-03 开源,就是这个节奏),只做这四件:
|
| 226 |
+
|
| 227 |
+
| # | 资产 | 标准 |
|
| 228 |
+
|---|------|------|
|
| 229 |
+
| 1 | 一句话官网 | 字大行稀:首屏只有主标题+副标题+GitHub 链接(对标 Vercel 类开源官网) |
|
| 230 |
+
| 2 | 图文并茂 README | 能上视频/GIF 就上,退而求其次上图;30 秒内让人 get 价值,并直接引导点 star |
|
| 231 |
+
| 3 | 一篇对标竞品文章 | "X is an open source [头部竞品] alternative"——一篇权威稿全渠道复用 |
|
| 232 |
+
| 4 | 最小开发者文档集 | 4 篇:我们是谁 · 功能介绍 · 分系统部署(macOS / Windows / Linux)· 如何参与贡献。粗糙没关系,有比没有好 |
|
| 233 |
+
|
| 234 |
+
### 开源冷启动 6 步 SOP(实证:第一周 ≈6,000 star)
|
| 235 |
+
|
| 236 |
+
1. 先研究成功开源前辈怎么发布的(AFFiNE 学的是 AppFlowy),再动手。
|
| 237 |
+
2. 备好图文并茂 README(见上面四件套)。
|
| 238 |
+
3. 发一篇「我是 XXX 的开源替代」定位文章。
|
| 239 |
+
4. 提交 open-source-alternative 类导航站。
|
| 240 |
+
5. 私信对标竞品的 Twitter/X 粉丝——竞品粉丝就是最精准的种子池。
|
| 241 |
+
6. Reddit 和开发者社区发帖。
|
| 242 |
+
|
| 243 |
+
第 3-6 步一天之内集中铺完,打出声量后等飞轮。
|
| 244 |
+
|
| 245 |
+
### star-history 逆向工程竞品开源日
|
| 246 |
+
|
| 247 |
+
1. 在 star-history.com / OSS Insight 查最强竞品的开源日期。
|
| 248 |
+
2. Google 高级搜索限定那一天/那一周,还原竞品当天发的所有帖子、PR、导航站提交。
|
| 249 |
+
3. 拉渠道大表(AppFlowy 案例约 40 个渠道:20+ 导航站如 opensourcealternative.to、Medium / dev.to、开发者论坛、Reddit),标注免费/付费。
|
| 250 |
+
4. 选近 2-3 年发布、体量"勾勾手够得着"的竞品,别拆 8 年前的老巨头。
|
| 251 |
+
|
| 252 |
+
预期管理:照抄 SOP 不保证一周 6,000 star,但 3 个月 1,000-3,000 star 相对容易。
|
| 253 |
+
|
| 254 |
+
### 开源撬动融资(AFFiNE 数据链)
|
| 255 |
+
|
| 256 |
+
| 开源前 | 开源后(2022-08-03) |
|
| 257 |
+
|---|---|
|
| 258 |
+
| 天使轮:见了 ~400 个投资人、耗时约 12 个月(口述口径) | 第一周:≈6,000 star,80% 来自海外 |
|
| 259 |
+
| | 第 43 天:破 1 万 star |
|
| 260 |
+
| | 开源后约 1 个月:锁定 $8M Pre-A |
|
| 261 |
+
| | 24 个月:60K+ star |
|
| 262 |
+
|
| 263 |
+
- 投资人真正买单的是 **star 增速**而非绝对值——速度才是信号。
|
| 264 |
+
- 投资人 DD 时可能写爬虫验证 star 是否刷量,干净的历史本身就是资产。
|
| 265 |
+
|
| 266 |
+
### 商业化 pricing test(付费版还没做出来就能测)
|
| 267 |
+
|
| 268 |
+
- 商业版没做出来也先挂 pricing 页——档位可以写得模糊,每档配 contact us + typeform(选档位+问题+联系方式)。
|
| 269 |
+
- AFFiNE 结果:两周收到几十个问价;咨询口径从「这免费吗」变成「大概多少钱」。意向比例 ≈ 70% community free / 20% 个人版 / 10% team 版。
|
| 270 |
+
- 及早告诉用户产品有付费模式——越早说,用户越早建立付费认知;主动对抗「open source = free」刻板印象。
|
| 271 |
+
- 战略转向 general user 后,官网上 "open source / privacy-first" 字样逐步变小,tagline 去掉 "always free"(AFFiNE 于 2023-02 改掉)。
|
| 272 |
+
|
| 273 |
+
---
|
| 274 |
+
|
| 275 |
+
*By Iris (生姜 Iris) · ex-COO @ AFFiNE (0 → 60k★) · Install: `npx skills add Gingiris-1031/gingiris-opensource`*
|
skills/gingiris-opensource/references/podcast-evidence.md
ADDED
|
@@ -0,0 +1,8 @@
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
|
|
|
|
|
|
|
| 1 |
+
# Podcast evidence register
|
| 2 |
+
|
| 3 |
+
- AFFiNE decision-to-launch window was about one week; open-sourced 2022-08-03.
|
| 4 |
+
- Day 2 was approximately 800 stars, day 3 added approximately 1,000, week one approximately 6,000, and day 43 reached 10,000.
|
| 5 |
+
- Week-one audience was reported as about 80% overseas.
|
| 6 |
+
- Pre-open-source fundraising took about 12 months and roughly 400 investor conversations; about one month after open source, an $8M Pre-A was locked.
|
| 7 |
+
|
| 8 |
+
Treat these as first-person recollections and use “approximately”. Reusable sequence: reconstruct a recent peer launch; prepare website, README, comparison article and minimal docs; concentrate launch actions; close feedback into issues; measure install, first success, retention, qualified demand and pricing interest alongside stars.
|