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Add podcast evidence to open source

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+ # Audio files - uncompressed
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+ # Audio files - compressed
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+ # Video files - compressed
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skills/gingiris-opensource/README.md ADDED
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+ ---
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+ license: mit
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+ language:
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+ - en
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+ - zh
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+ - ja
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+ - ko
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+ pretty_name: "Gingiris Open Source Launch Marketing Playbook — GitHub Stars, Reddit, HackerNews"
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+ tags:
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+ - open-source
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+ - github-stars
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+ - oss-marketing
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+ - developer-marketing
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+ - hackernews
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+ - reddit-marketing
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+ - community-growth
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+ - devrel
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+ - startup-marketing
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+ - growth-hacking
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+ - developer-tools
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+ - ai-growth
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+ - growth
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+ - marketing
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+ - github
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+ size_categories:
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+ - n<1K
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+ ---
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+
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+ # ⭐ Gingiris Open Source Launch Marketing Playbook
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+
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+ > **The complete OSS go-to-market playbook — from 0 to 10k GitHub stars, HackerNews front page, and sustained developer community growth.** Built by Iris (生姜iris), Forbes Asia 30 Under 30, who grew AFFiNE from 0 to 60,000 GitHub stars in 24 months.
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+
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+ **[English](#english) | [中文](#中文版) | [日本語](#日本語) | [한국어](#한국어)**
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+
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+ ---
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+
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+ ## English
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+
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+ ### What Is This?
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+
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+ The **Gingiris Open Source Launch Marketing Playbook** is a comprehensive guide for developer tool founders and OSS maintainers who want systematic, repeatable growth — not random spikes. It covers the full distribution stack: GitHub README optimization, HackerNews Show HN strategy, Reddit community seeding, KOL outreach for developers, Discord/Slack community building, and long-tail SEO for open source projects.
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+
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+ Unlike "post on HN and pray" advice, this playbook provides **specific timing, templates, and decision trees** drawn from growing AFFiNE (60k+ stars, 28 GitHub Trending appearances in 5 months) and consulting 150+ AI/dev tool startups.
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+
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+ ### Key Results (Verified)
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+
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+ | Metric | Result |
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+ |:---|:---|
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+ | AFFiNE GitHub stars | 60,000+ in 24 months |
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+ | Time to 10k stars | 43 days from public launch |
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+ | GitHub Trending appearances | 28 times (Aug–Dec 2022) |
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+ | OSS projects consulted | 150+ |
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+ | Typical star growth uplift after playbook | 3-8x in 90 days |
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+
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+ ### What's Inside
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+
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+ - **GitHub README optimization** — Star-button psychology, GIF demos, badge strategy, contributor section
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+ - **Show HN playbook** — Timing, framing, comment response strategy, what gets to front page vs. dies at #30
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+ - **Reddit seeding** — Which subreddits, how to frame without being flagged as spam, community norms for r/programming, r/webdev, r/MachineLearning
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+ - **KOL outreach for devs** — Finding the 20 developers whose tweets drive 10k stars; cold DM templates
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+ - **GitHub Trending strategy** — How to coordinate a star spike to break into Trending (and why organic growth beats artificial inflation)
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+ - **Community flywheel** — Discord server setup, onboarding automation, turning contributors into advocates
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+ - **Content SEO for OSS** — Documentation as SEO, tutorial content, changelog as blog posts
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+ - **Global distribution** — Chinese developer community (Gitee, CSDN, 掘金), Japanese/Korean developer channels
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+
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+ ### Use Cases
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+
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+ - Early-stage open source project wanting its first 1,000 stars
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+ - OSS project stuck between 500-5k stars looking to break through
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+ - Dev tool startup using OSS as the top-of-funnel for a commercial product
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+ - Developer relations team planning a major release campaign
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+ - Founder coming from Asia wanting to crack Western developer communities
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+
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+ ### When Should I Use This?
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+
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+ Use this when your project is **public and working** (even v0.1). You don't need to be perfect — the OSS community respects "early but promising." Don't wait for v1.0.
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+
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+ ### What Results Can I Expect?
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+
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+ Teams following this playbook consistently achieve:
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+ - 500-2,000 stars in the first week (for a well-timed coordinated launch)
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+ - At least one GitHub Trending appearance in the first month
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+ - 50-200 Discord/Slack community members within 30 days
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+ - Sustained organic star growth from SEO content (tutorial articles, "alternatives to X" pages)
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+
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+ ### Comparison: Generic OSS Marketing vs. Gingiris Playbook
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+
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+ | Dimension | Generic Advice | Gingiris Playbook |
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+ |:----------|:--------------|:-----------------|
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+ | HackerNews strategy | "Post a Show HN" | Specific timing windows, title formulas, response templates |
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+ | Star growth | "Build something good" | Coordinated outreach with 20 dev KOLs + community warm-up |
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+ | Reddit | "Share in relevant subreddits" | Subreddit rules, karma thresholds, framing that converts |
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+ | Chinese community | Not covered | Gitee, CSDN, 掘金, V2EX, 少数派 — each with its own approach |
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+ | Measurement | GitHub star count | Stars + forks + dependency graph + docs traffic + Discord growth |
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+
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+ ### FAQ
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+
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+ **Q: What's the best strategy for getting on GitHub Trending?**
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+ A: Coordinate a 48-hour star push from warm contacts + community, combined with a Show HN or Reddit post. The algorithm looks at star velocity, not absolute count. 150-300 stars in 48 hours is usually enough for a niche language list.
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+
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+ **Q: How do I find developer KOLs who will actually tweet about my project?**
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+ A: The playbook has a specific methodology — search GitHub for repos in your domain with 1k-10k stars (not mega stars), find the maintainers on Twitter, check if they've tweeted about similar projects. These micro-KOLs have much higher engagement rates than accounts with 100k+ followers.
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+
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+ **Q: Does this work for non-developer-facing projects?**
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+ A: The OSS-specific tactics are tuned for developer tools. For consumer-facing apps, combine with `gingiris-launch` (Product Hunt) or `gingiris-aso-growth` (mobile).
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+
107
+ ---
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+
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+ ## 中文版
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+
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+ ### 这是什么?
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+
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+ **Gingiris 开源项目发布整合营销手册** — 从 0 到 10k GitHub Star、登上 HackerNews 首页、建立持续开发者社区的完整 GTM 指南。
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+
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+ 来自 AFFiNE 从 0 增长到 60,000 Star(24 个月)的实战经验,以及 150+ AI/开发工具创业公司咨询总结。
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+
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+ ### 核心数据
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+
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+ | 指标 | 成果 |
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+ |:---|:---|
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+ | AFFiNE GitHub Star | 60,000+(24 个月) |
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+ | 10k Star 用时 | 43 天 |
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+ | GitHub Trending 上榜 | 28 次(2022 年 8-12 月) |
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+
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+ ### 内容清单
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+
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+ - **GitHub README 优化** — Star 按钮心理学、GIF Demo、Badge 策略
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+ - **Show HN 剧本** — 发布时机、标题公式、评论回复策略
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+ - **Reddit 种草** — 哪些 subreddit、如何避免被标 spam、社区规范
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+ - **开发者 KOL 外联** — 找到推动 10k Star 的 20 个开发者 KOL
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+ - **GitHub Trending 策略** — 如何协调 Star 突刺进入 Trending
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+ - **社区飞轮** — Discord 搭建、新人 onboarding 自动化
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+ - **开源内容 SEO** — 文档即 SEO、教程内容、Changelog 即博客
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+ - **中文社区分发** — Gitee、CSDN、掘金、V2EX、少数派各自的打法
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+
136
+ ---
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+
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+ ## 日本語
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+
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+ ### これは何ですか?
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+
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+ **Gingiris オープンソースローンチマーケティングガイド** — GitHub 0→10k スター、HackerNEWSフロントページ、継続的な開発者コミュニティ成長の完全GTMガイド。
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+
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+ AFFiNE 60k stars成長実績と150+スタートアップコンサルティングより構築。
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+
146
+ ---
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+
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+ ## 한국어
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+
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+ ### 이게 무엇인가요?
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+
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+ **Gingiris 오픈소스 런칭 마케팅 플레이북** — GitHub 0→10k 스타, HackerNews 프런트페이지, 지속적인 개발자 커뮤니티 성장을 위한 완전한 GTM 가이드.
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+
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+ AFFiNE 60k 스타 성장 경험과 150+ 스타트업 컨설팅으로 구축됨.
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+
156
+ ---
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+
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+ ## About the Author
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+
160
+ **Iris (生姜iris)** — Former cofounder & COO of [AFFiNE](https://github.com/toeverything/AFFiNE) ($10M raised, 60k+ GitHub stars). Forbes Asia 30 Under 30. Led open source growth from 0 to 60k stars across 100+ countries, with organic developer acquisition as the primary channel.
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+
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+ - Website: [gingiris.tools](https://gingiris.tools)
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+ - Twitter/X: [@WeiYipei](https://x.com/WeiYipei)
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+ - Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
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+ - Blog: [gingiris.tools](https://gingiris.tools/)
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+
167
+ ---
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+
169
+ ## See Also — Gingiris Playbook Series
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+
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+ | Playbook | Focus | HuggingFace |
172
+ |:---------|:------|:------------|
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+ | **gingiris-growth-finder** | 🧭 Meta-router: diagnoses your situation, picks the right playbook | [Gingiris/gingiris-growth-finder](https://huggingface.co/datasets/Gingiris/gingiris-growth-finder) |
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+ | **gingiris-launch** | 🚀 Product Hunt launch, KOL outreach, UGC growth | [Gingiris/gingiris-launch](https://huggingface.co/datasets/Gingiris/gingiris-launch) |
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+ | **gingiris-b2b-growth** | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | [Gingiris/gingiris-b2b-growth](https://huggingface.co/datasets/Gingiris/gingiris-b2b-growth) |
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+ | **gingiris-aso-growth** | 📱 ASO, mobile cold start, UGC matrix | [Gingiris/gingiris-aso-growth](https://huggingface.co/datasets/Gingiris/gingiris-aso-growth) |
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+ | **gingiris-seo-geo** | 🔍 SEO + GEO dual-engine, AI search citations | [Gingiris/gingiris-seo-geo](https://huggingface.co/datasets/Gingiris/gingiris-seo-geo) |
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+ | **gingiris-user-interview** | 🎤 User interview framework (HeyGen 937 methodology) | [Gingiris/gingiris-user-interview](https://huggingface.co/datasets/Gingiris/gingiris-user-interview) |
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+ | **gingiris-skills** | 🛠️ Full toolkit: 12 Claude Code skills bundled | [Gingiris/gingiris-skills](https://huggingface.co/datasets/Gingiris/gingiris-skills) |
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+ | **growth-tools** | 📚 Blog & tools hub | [Gingiris/growth-tools](https://huggingface.co/datasets/Gingiris/growth-tools) |
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+
182
+ ---
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+
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+ ## License
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+
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+ MIT — Use, adapt, and build on this freely.
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+
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+ ## 🔗 Related Gingiris Skills
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+
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+ | Skill | Focus | Install |
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+ |-------|-------|---------|
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+ | [gingiris-github-star-growth](https://github.com/Gingiris-1031/gingiris-github-star-growth) | GitHub Star Growth Tactics | `clawhub install gingiris-github-star-growth` |
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+ | [gingiris-launch](https://github.com/Gingiris-1031/gingiris-launch) | Product Hunt & Global Launch | `clawhub install gingiris-launch` |
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+ | [gingiris-seo-geo](https://github.com/Gingiris-1031/gingiris-seo-geo) | SEO & GEO Dual-Engine Growth | `clawhub install gingiris-seo-geo` |
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+
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+ > 📦 **Full collection:** [gingiris-skills](https://github.com/Gingiris-1031/gingiris-skills) — All playbooks in one bundle.
skills/gingiris-opensource/SKILL.md ADDED
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+ ---
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+ name: gingiris-opensource
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+ description: |
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+ 🇺🇸 Open-Source Marketing & GitHub Stars Growth System — Decision framework for each growth stage. Pre-launch readiness → Show HN / Reddit / Product Hunt launch → 6-month growth loop. README rules, KOL outreach, dev-content matrix (dev.to / Zenn), anti-star-farming. Built from taking AFFiNE 0 → 60K stars.
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+
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+ 🇨🇳 开源营销与 GitHub Star 增长系统 — 每个增长阶段的决策框架。Pre-launch 就绪 → Show HN / Reddit / Product Hunt 发布 → 6 个月增长循环。README 规则、KOL 合作、开发者内容矩阵(dev.to / Zenn)、防刷 star。提炼自 AFFiNE 0 → 60K star 实战。
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+
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+ 🇯🇵 オープンソースマーケティング&GitHub スター成長システム — 各成長段階の意思決定フレームワーク。Pre-launch → Show HN / Reddit / Product Hunt → 6ヶ月成長ループ。READMEルール、KOL連携、開発者コンテンツマトリックス。
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+
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+ 🇰🇷 오픈소스 마케팅 & GitHub 스타 성장 시스템 — 각 성장 단계별 의사결정 프레임워크. 사전 출시 → Show HN / Reddit / Product Hunt → 6개월 성장 루프. README 규칙, KOL 아웃리치, 개발자 콘텐츠 매트릭스.
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+
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+ Triggers: "open source marketing" | "GitHub stars" | "star growth" | "Show HN" | "Hacker News launch" | "OSS launch" | "developer marketing" | "Reddit launch" | "dev.to" | "open source growth" | "开源营销" | "GitHub star 增长" | "开源发布" | "Show HN 怎么发" | "开发者营销" | "オープンソース" | "오픈소스 성장"
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+ when_to_use: |
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+ Use this skill when you need to: launch an open-source project (Show HN / Reddit / Product
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+ Hunt), grow GitHub stars from 0 to 1K in 72 hours, set up README for developer conversion,
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+ run KOL outreach for dev tools, or build a 6-month OSS growth loop.
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+ Trigger phrases: "open source launch" | "GitHub stars" | "Show HN" | "OSS marketing" |
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+ "开源发布" | "GitHub star增长" | "开源营销" | "开发者营销" | "오픈소스 성장"
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+ ---
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+
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+ # Open-Source Marketing — GitHub Stars Growth System
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+
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+ > 🌍 **Language / 语言**: [English](#english-version) | [中文](#中文版)
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+
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+ Stars don't come from a great repo — they come from **a great repo placed in front of the right developers, in the right order**. This is the staged decision framework used to take AFFiNE from 0 to 60K stars.
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+
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+ Case-number and citation boundaries: `references/podcast-evidence.md`.
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+
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+ ---
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+
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+ ## English Version
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+
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+ ### The 3-stage framework
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+
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+ #### Stage 1 — Pre-launch (T-30 → T-0)
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+ - [ ] README in **English-first**; the first screen must be understandable in <3 seconds.
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+ - [ ] Demo video ≤ 60s, captioned.
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+ - [ ] License chosen deliberately (MIT / Apache-2 / AGPL each carry traps).
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+ - [ ] 3–5 early maintainers / contributors lined up.
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+ - [ ] Community channel live (Discord or Telegram, English-first).
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+
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+ #### Stage 2 — Launch (T-0 → T+14)
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+ - [ ] Product Hunt (run the dedicated launch sequence).
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+ - [ ] **Hacker News Show HN** — Tuesday 9am ET, or Saturday.
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+ - [ ] Reddit — pick **3** relevant subs (r/selfhosted, r/programming, one niche tech sub).
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+ - [ ] Deep technical posts on dev.to / Zenn / CSDN.
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+ - [ ] 3–5 KOLs to amplify (activity > follower count).
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+
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+ #### Stage 3 — Growth (T+14 → T+180)
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+ - [ ] One technical blog per week.
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+ - [ ] Turn GitHub Issues into content (user questions → FAQ → posts).
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+ - [ ] Monthly update (mailing list + Discord).
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+ - [ ] Localize for going global (Japan/Korea first).
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+
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+ ### Star Region Distribution (GitHub Trending unlock)
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+
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+ - No single country/region should exceed **20%** of your total stars.
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+ - Global healthy split reference: China 19-21%, US 19-21%, rest scattered across Europe / Russia / Canada / Indonesia.
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+ - Finer benchmark (from studying VSCode / Vue / AppFlowy the week before AFFiNE's launch): US 19-21%, China ~19-21%, FR+DE+IT+UK combined 10-15%; Russia and Brazil usually appear in the Top-10 countries. Week-1 stars matching this curve = healthy global cold start.
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+ - Tools: **star-history.com** (trend chart) · **oss.cool / OSS Insight** (per-country breakdown, built by Chinese devs)
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+ - **Launch sequence**: Week 1 → overseas-only outreach. Week 2 → domestic (Chinese) outreach. Reversing this breaks the distribution and kills Trending eligibility.
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+ - AFFiNE real case: deliberately skipped WeChat Moments / Chinese community posts in week 1.
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+
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+ ### README essentials (conversion checklist)
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+
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+ - [ ] Structure: big logo → one-liner → badges → short description (reference: Dify, Lobechat, AFFiNE).
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+ - [ ] **≤ 8 screens** — dev docs go in a separate link, not inline.
68
+ - [ ] Add a **"⭐ star reminder" GIF** (same psychology as Bilibili "like / coin / collect" prompt — users need a nudge).
69
+ - [ ] **Backlinks loop**: every outbound link (website, blog, docs) must have a visible GitHub link back. Don't let traffic escape with no return path.
70
+
71
+ ### PR article strategy
72
+
73
+ - Publish one authoritative article (official blog / Medium / dev.to) that fully explains the project's value.
74
+ - Purpose: give anyone who wants to spread your project a ready-made script. They will use it without asking.
75
+ - AFFiNE case: a German user independently posted to 40+ forums with no prior contact — only possible because a clear reference article existed.
76
+
77
+ ### Competitor follower DMs
78
+
79
+ - DM followers of your top competitors on Twitter/X (Notion, Miro, etc.).
80
+ - Real benchmark: ~hundreds of DMs → ~hundreds of star conversions.
81
+ - Target: users who actively complain about the competitor — they already have switching intent.
82
+
83
+ ### Channel order that works
84
+
85
+ > **English > multilingual > Chinese-only.** Unless your target *is* Chinese users, launching an English project to Chinese communities first wastes your best shot.
86
+
87
+ ### Anti-patterns (the things that get you un-discovered)
88
+
89
+ - ❌ Farming stars — GitHub detects it fast; the penalty is *disappearing from search*.
90
+ - ❌ Posting to Reddit once and leaving — communities resent it; high ban risk.
91
+ - ❌ Too many emojis / badges in the README — lowers credibility.
92
+ - ❌ Treating Show HN as a one-shot — engage every comment for the full day.
93
+
94
+ ### Day One minimum kit (1-week prep window)
95
+
96
+ When you only have one week to prepare (AFFiNE, open-sourced 2022-08-03, had exactly that), ship these four assets and nothing else:
97
+
98
+ | # | Asset | Bar |
99
+ |---|-------|-----|
100
+ | 1 | One-liner website | Big type, sparse lines: headline + subline + GitHub link on the first screen (Vercel-style OSS landing) |
101
+ | 2 | Illustrated README | Video/GIF > image > text; visitor gets what/why in 30 seconds, then a direct star CTA |
102
+ | 3 | One competitor-benchmark article | "X is an open source [top competitor] alternative" — one authoritative piece, reused across every channel |
103
+ | 4 | Minimal dev docs | 4 pages: who we are · features · per-OS deploy guides (macOS / Windows / Linux) · how to contribute. Rough is fine — having it beats not having it |
104
+
105
+ ### Cold-start 6-step SOP (validated: ≈6,000 stars in week 1)
106
+
107
+ 1. Study how successful OSS peers launched (AFFiNE studied AppFlowy) before doing anything.
108
+ 2. Ship the illustrated README (see kit above).
109
+ 3. Publish the "open source X alternative" positioning article.
110
+ 4. Submit to open-source-alternative directory sites.
111
+ 5. DM the Twitter/X followers of your benchmark competitor — their fans are your most precise seed pool.
112
+ 6. Post to Reddit and developer communities.
113
+
114
+ Blast steps 3-6 within a single day for concentrated volume, then let the flywheel spin.
115
+
116
+ ### Reverse-engineer a competitor's launch day (star-history method)
117
+
118
+ 1. On star-history.com / OSS Insight, find the exact open-source date of your strongest competitor.
119
+ 2. Google advanced search restricted to that day/week: reconstruct every post, PR and directory submission they made.
120
+ 3. Build the channel spreadsheet (AppFlowy case: ~40 channels — 20+ directories like opensourcealternative.to, Medium / dev.to, dev forums, Reddit), tagged free/paid.
121
+ 4. Pick competitors that launched in the last 2-3 years and are within reach — don't dissect an 8-year-old giant.
122
+
123
+ Expectation setting: copying the SOP does not guarantee 6,000 stars in a week, but 1,000-3,000 stars in 3 months is realistic.
124
+
125
+ ### Open source as fundraising leverage (AFFiNE data chain)
126
+
127
+ | Before open source | After open source (2022-08-03) |
128
+ |---|---|
129
+ | Angel round: ~400 investor meetings over ~12 months (self-reported) | Week 1: ≈6,000 stars, 80% from overseas |
130
+ | | Day 43: 10,000 stars |
131
+ | | ~1 month post-launch: $8M Pre-A locked |
132
+ | | 24 months: 60K+ stars |
133
+
134
+ - Investors buy **star growth rate**, not the absolute count — velocity is the signal.
135
+ - Investors may run crawlers during due diligence to verify stars aren't botted; a clean history is itself an asset.
136
+
137
+ ### Monetization pricing test (before the paid product exists)
138
+
139
+ - Put up a pricing page even before the paid tier is built — tiers can stay vague. Give each tier a "contact us" + typeform (tier + question + contact info).
140
+ - AFFiNE result: dozens of pricing inquiries within 2 weeks; the question shifted from "is this free?" to "how much will it cost?". Interest split ≈ 70% community free / 20% personal / 10% team.
141
+ - Tell users early that a paid model exists — the sooner you say it, the sooner the mental model forms. Actively fight the "open source = free" stereotype.
142
+ - As strategy shifts toward general users, progressively shrink the "open source / privacy-first" wording on the website and retire "always free" from the tagline (AFFiNE dropped it in 2023-02).
143
+
144
+ ### What to do next
145
+
146
+ - Stage 1 done → run the Product Hunt launch sequence.
147
+ - Show HN succeeds → add SEO monitoring on "`<project> github`".
148
+ - Need a content engine → move to the blog-writing workflow.
149
+ - Spotted a competitor's new play → run a competitor teardown.
150
+
151
+ ---
152
+
153
+ ## 中文版
154
+
155
+ ### 3 阶段框架
156
+
157
+ #### 阶段 1 — Pre-launch(T-30 → T-0)
158
+ - [ ] README **英文主**,首屏 <3 秒读懂。
159
+ - [ ] Demo video ≤ 60s,带字幕。
160
+ - [ ] License 选对(MIT / Apache-2 / AGPL 各有陷阱)��
161
+ - [ ] 3–5 个早鸟 maintainer / contributor。
162
+ - [ ] 社群频道就位(Discord 或 Telegram,英文为主)。
163
+
164
+ #### 阶段 2 — Launch(T-0 → T+14)
165
+ - [ ] Product Hunt(走统一发布流程)。
166
+ - [ ] **Hacker News Show HN** — 周二美东 9am 或周六。
167
+ - [ ] Reddit — 选 **3** 个相关 sub(r/selfhosted、r/programming、细分技术 sub)。
168
+ - [ ] dev.to / Zenn / CSDN 发技术深度文。
169
+ - [ ] 找 3–5 个 KOL 转(活跃度 > follower 数)。
170
+
171
+ #### 阶段 3 — Growth(T+14 → T+180)
172
+ - [ ] 每周 1 篇技术 blog。
173
+ - [ ] GitHub Issues → 内容素材(用户问题变 FAQ)。
174
+ - [ ] 每月 1 次 update(邮件列表 + Discord)。
175
+ - [ ] 出海本地化(日韩先)。
176
+
177
+ ### Star 地区分布 & 发布时序
178
+
179
+ - 同一国家/地区 star 占比不超过 **20%**,否则难上 Trending。
180
+ - 健康分布参考:中国19-21%、美国19-21%,其余分散欧洲/俄罗斯/加拿大/印尼。
181
+ - 更细基准(AFFiNE 开源前一周研究 VSCode / Vue / AppFlowy 得出):美国 19-21%、中国 ~19-21%、法德意英合计 10-15%,Top10 国家通常有俄罗斯和巴西。第一周 star 分布吻合此曲线 = 冷启动全球化健康。
182
+ - 工具:**star-history.com**(涨幅趋势)· **OSS Insight**(国家分布,国人开发)
183
+ - **发布时序**:第一周只做海外宣发,第二周才做国内。顺序反了会破坏分布比例。
184
+ - AFFiNE 真实案例:开源第一周故意不发朋友圈、不进国内社群。
185
+
186
+ ### README 优化要点
187
+
188
+ - [ ] 结构:大logo + 一句话介绍 + badges + 简短介绍(参考 Dify / Lobechat / AFFiNE)
189
+ - [ ] **不超过 8 屏**,开发者文档单独一个链接,不塞进 README
190
+ - [ ] 加**提醒点 star 的小动图**(类比B站UP主「一键三连」——用户需要被提醒)
191
+ - [ ] **backlinks 循环**:所有跳出去的链接(官网/博客/文档站)必须能跳回 GitHub,流量不能有去无回
192
+
193
+ ### PR 文章策略
194
+
195
+ - 准备一篇阐述项目优势的完整文章(官网 Blog / Medium / dev.to)
196
+ - 目的:给所有想帮你传播的人一把枪,他们可以直接引用,不需要自己想怎么介绍
197
+ - AFFiNE 案例:一个德国用户发了 40 多个论坛,没打招呼就发了——能发出去,是因为有参考文章
198
+
199
+ ### 竞品 follower 私信
200
+
201
+ - 给竞品(Notion / Miro 等)的 Twitter follower 发私信
202
+ - 实战数据:几百条私信 → 几百个 star 转化
203
+ - 优先找「吐槽竞品」的用户,他们已经有切换意愿
204
+
205
+ ### 渠道顺序
206
+
207
+ > **英文 > 多语言 > 纯中文。** 除非目标就是中文用户,否则把英文项目先发中文社群是浪费最好的一次机会。
208
+
209
+ ### 反模式
210
+
211
+ - ❌ 刷 star(GitHub 很快检测,后果是搜不到)。
212
+ - ❌ Reddit 只发一次就跑(社群反感,易被 ban)。
213
+ - ❌ README 太多 emoji / badge(降低可信度)。
214
+ - ❌ 把 Show HN 当一锤子买卖(要回一整天评论)。
215
+
216
+ ### 2026 实验记录与生态分发
217
+
218
+ - 每次渠道动作都写一行实验记录:`日期 / 假设 / 渠道 / 素材 / UTM / 24h结果 / 7d结果 / 下一步`。Star 只作领先指标,同时看安装、首次成功运行、回访和付费意向。
219
+ - README、Demo 视频、最短可运行路径是同一条激活链;任何一步超过 3 分钟,都先修激活再放大流量。
220
+ - 把项目提交到真实相关的 Awesome Lists、包管理器、模板市场和上下游集成目录;逐站遵守投稿规则,不批量灌水、不买链接。
221
+ - 案例数字必须标注日期、样本范围和 `self-reported` / 可验证来源,避免把历史平台规律写成永久算法事实。
222
+
223
+ ### 开源 Day One 四件套(一周准备期最小集)
224
+
225
+ 只有一周准备时间时(AFFiNE 2022-08-03 开源,就是这个节奏),只做这四件:
226
+
227
+ | # | 资产 | 标准 |
228
+ |---|------|------|
229
+ | 1 | 一句话官网 | 字大行稀:首屏只有主标题+副标题+GitHub 链接(对标 Vercel 类开源官网) |
230
+ | 2 | 图文并茂 README | 能上视频/GIF 就上,退而求其次上图;30 秒内让人 get 价值,并直接引导点 star |
231
+ | 3 | 一篇对标竞品文章 | "X is an open source [头部竞品] alternative"——一篇权威稿全渠道复用 |
232
+ | 4 | 最小开发者文档集 | 4 篇:我们是谁 · 功能介绍 · 分系统部署(macOS / Windows / Linux)· 如何参与贡献。粗糙没关系,有比没有好 |
233
+
234
+ ### 开源冷启动 6 步 SOP(实证:第一周 ≈6,000 star)
235
+
236
+ 1. 先研究成功开源前辈怎么发布的(AFFiNE 学的是 AppFlowy),再动手。
237
+ 2. 备好图文并茂 README(见上面四件套)。
238
+ 3. 发一篇「我是 XXX 的开源替代」定位文章。
239
+ 4. 提交 open-source-alternative 类导航站。
240
+ 5. 私信对标竞品的 Twitter/X 粉丝——竞品粉丝就是最精准的种子池。
241
+ 6. Reddit 和开发者社区发帖。
242
+
243
+ 第 3-6 步一天之内集中铺完,打出声量后等飞轮。
244
+
245
+ ### star-history 逆向工程竞品开源日
246
+
247
+ 1. 在 star-history.com / OSS Insight 查最强竞品的开源日期。
248
+ 2. Google 高级搜索限定那一天/那一周,还原竞品当天发的所有帖子、PR、导航站提交。
249
+ 3. 拉渠道大表(AppFlowy 案例约 40 个渠道:20+ 导航站如 opensourcealternative.to、Medium / dev.to、开发者论坛、Reddit),标注免费/付费。
250
+ 4. 选近 2-3 年发布、体量"勾勾手够得着"的竞品,别拆 8 年前的老巨头。
251
+
252
+ 预期管理:照抄 SOP 不保证一周 6,000 star,但 3 个月 1,000-3,000 star 相对容易。
253
+
254
+ ### 开源撬动融资(AFFiNE 数据链)
255
+
256
+ | 开源前 | 开源后(2022-08-03) |
257
+ |---|---|
258
+ | 天使轮:见了 ~400 个投资人、耗时约 12 个月(口述口径) | 第一周:≈6,000 star,80% 来自海外 |
259
+ | | 第 43 天:破 1 万 star |
260
+ | | 开源后约 1 个月:锁定 $8M Pre-A |
261
+ | | 24 个月:60K+ star |
262
+
263
+ - 投资人真正买单的是 **star 增速**而非绝对值——速度才是信号。
264
+ - 投资人 DD 时可能写爬虫验证 star 是否刷量,干净的历史本身就是资产。
265
+
266
+ ### 商业化 pricing test(付费版还没做出来就能测)
267
+
268
+ - 商业版没做出来也先挂 pricing 页——档位可以写得模糊,每档配 contact us + typeform(选档位+问题+联系方式)。
269
+ - AFFiNE 结果:两周收到几十个问价;咨询口径从「这免费吗」变成「大概多少钱」。意向比例 ≈ 70% community free / 20% 个人版 / 10% team 版。
270
+ - 及早告诉用户产品有付费模式——越早说,用户越早建立付费认知;主动对抗「open source = free」刻板印象。
271
+ - 战略转向 general user 后,官网上 "open source / privacy-first" 字样逐步变小,tagline 去掉 "always free"(AFFiNE 于 2023-02 改掉)。
272
+
273
+ ---
274
+
275
+ *By Iris (生姜 Iris) · ex-COO @ AFFiNE (0 → 60k★) · Install: `npx skills add Gingiris-1031/gingiris-opensource`*
skills/gingiris-opensource/references/podcast-evidence.md ADDED
@@ -0,0 +1,8 @@
 
 
 
 
 
 
 
 
 
1
+ # Podcast evidence register
2
+
3
+ - AFFiNE decision-to-launch window was about one week; open-sourced 2022-08-03.
4
+ - Day 2 was approximately 800 stars, day 3 added approximately 1,000, week one approximately 6,000, and day 43 reached 10,000.
5
+ - Week-one audience was reported as about 80% overseas.
6
+ - Pre-open-source fundraising took about 12 months and roughly 400 investor conversations; about one month after open source, an $8M Pre-A was locked.
7
+
8
+ Treat these as first-person recollections and use “approximately”. Reusable sequence: reconstruct a recent peer launch; prepare website, README, comparison article and minimal docs; concentrate launch actions; close feedback into issues; measure install, first success, retention, qualified demand and pricing interest alongside stars.