Publish ecosystem backlink and experiment-log skill
Browse files
SKILL.md
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| 1 |
+
---
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| 2 |
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name: gr-backlinks
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description: >
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Systematic backlink building for indie founders. Covers 5 channel types ranked by GEO + SEO ROI:
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Wikipedia (entities), authoritative media (PR), industry reviews (G2/Capterra/Product Hunt),
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Reddit/Quora discussions, and HARO/Featured.com expert quotes. Designed for 0→1 sites where
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domain authority is the bottleneck. Aligns with 2026 Google/Bing GEO guidance: backlinks are
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the strongest brand-authority signal AI search engines use to decide citations.
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Defaults to dev/B2B link sources; for 2C products (education, consumer apps) authority links differ — see gingiris-seo-geo/references/2c-adaptation.md.
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metadata:
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author: Iris / Gingiris
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version: "0.1.0"
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phase: Phase 2 main line 4 (added 2026-05-07)
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source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gr-backlinks
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tags:
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- backlinks
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- link-building
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- seo
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- off-page-seo
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- domain-authority
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- featured-com
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- haro-alternative
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- digital-pr
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- content-marketing
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- saas-seo
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- claude-code
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- ai-agent-skill
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- agent-skill
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- latest
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---
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## ⚠️ 2C 产品的外链调整
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本 skill 的 5 类渠道(Wikipedia / 媒体 PR / G2 评测 / Reddit-Quora / HARO)偏 dev/B2B。**2C 消费品 / 教育** 的权威链接来源不同:
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- **教育**:学校 / 留学机构 / 考试论坛 / 教育媒体 > 普通付费外链。
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- **通用 2C**:行业垂直媒体、地区 KOL、社区高赞帖。
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- **G2 / Capterra**(B2B 软件评测站)对 2C 基本无效 → 换 App Store 评分 + 垂类榜单 + 应用媒体测评。
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- **YMYL 品类**:权威机构背书的链接权重远高于数量;切勿买链/造评(Google 数天内识别)。
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+
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完整 2C 渠道数据库 + 公开来源见 → `gingiris-seo-geo/references/2c-adaptation.md`
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---
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# gr-backlinks — Systematic Backlink Building
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## Why this skill exists
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**Phase 2 missing piece**: We do title/content/schema/cluster optimization but have **zero systematic backlink work**. Article research (2026-05): backlinks are the #1 GEO signal — LLMs decide citations partly by brand authority, which is downstream of backlink graph.
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Iris now runs **two independent domains**: **gingiris.tools** (content/blog, Vercel) and **analook.com** (product). Both are young domains with near-zero backlink profiles — gingiris.tools restarted from scratch after the 2026-05-27 migration off the banned GitHub Pages account (old github.io link equity is permanently lost, unrecoverable), and analook.com's only inbound links so far are low-DA directory submissions. On-page work alone cannot beat Wikipedia / Hootsuite / Wired for head terms on either domain — only backlink quality + count can. The upside of independent domains: every earned link now accrues to an asset we control, not to a github.io subpath.
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**Before planning any backlink work, read `data/backlinks-status.md` first** — it records what's already been spent/submitted (directory batches, refunds, pending claims) so we don't re-buy or re-submit.
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---
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## The 5-Channel Priority Matrix
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Adopted from 2026-05 WeChat article + JeffLi1993 / AgriciDaniel / zubair-trabzada skills audit:
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| Channel | SEO Value | GEO Value | Priority | Effort/week |
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|---|---|---|---|---|
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| **Wikipedia dedicated entry** | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | **MAX** | 3-6h (one-time setup, ongoing edits) |
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| **Authoritative media (PR)** | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | **MAX** | 2h (HARO + outreach) |
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| **Industry reviews (G2/Capterra/PH)** | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | HIGH | 1h (one-time submission) |
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| **Reddit/Quora discussions** | ⭐⭐ | ⭐⭐⭐⭐ | HIGH | 2h (sustained presence) |
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| **Generic backlinks (directories/blogs)** | ⭐⭐⭐ | ⭐⭐ | MED | skip until top 3 done |
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**Rule**: Start from highest GEO value. SEO-only signals (DA passing) are less leveraged than 2-3 years ago.
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---
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## When to use this skill
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- "I want to build backlinks for my site"
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- "How do I get into Wikipedia?"
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- "How do I do HARO / Featured.com?"
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- "What's a Reddit / Quora strategy that doesn't get me banned?"
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- "How do I get into G2 / Capterra?"
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- Phase 2 monthly checkpoint shows domain authority capping ranking
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---
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## Channel 1: Wikipedia (highest GEO leverage)
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### Reality check before you start
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- Wikipedia is **notability-gated**, not effort-gated
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- Threshold: **5+ independent reliable-source articles** discussing your subject substantively (not in passing)
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- Listicle mentions, PR releases, sponsored content do **NOT** count
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- Paid Wikipedia services (Fiverr / WikiExperts / Wiki Mavericks): 80% of articles deleted within 6 months — they fail notability not because of editor skill
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### Correct sequence
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1. **Build the case file first** (4-12 weeks)
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- Earn 5+ independent press articles via Channels 2 + 3 below
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- Document them in a `data/wikipedia-prep/` folder
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- Format: `{publication, date, url, key_quote, indepth_or_passing}`
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2. **Wikidata first, Wikipedia second**
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- Create a Wikidata entity (much lower notability bar) → builds a structured record AI crawlers find
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- LLMs heavily weight Wikidata for entity recognition
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3. **Use Articles for Creation (AfC)**
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- Submit at https://en.wikipedia.org/wiki/Wikipedia:Articles_for_creation
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- Free, peer-reviewed, 2-8 week wait
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- Pass rate: ~40% if notability is clearly demonstrated
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4. **Hire a real editor (optional)**
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- Search Upwork for "Wikipedia editor 1000+ edits 5+ years"
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- Rate: $80-200/hr
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- **Must disclose payment** per WP:PAID — non-negotiable
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- Avoid agencies charging fixed $2k+ for "guaranteed" articles (banned by 2026 standards)
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### Checklist before submission
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- [ ] Subject has 5+ deep independent sources (not press releases)
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- [ ] Each notability claim has a citation
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- [ ] Neutral point of view (no marketing language)
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- [ ] Wikidata entity exists
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- [ ] All paid contributors disclosed
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- [ ] Article has 600-1,500 words (too short = "stub" rejection)
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---
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## Channel 2: PR / Authoritative Media
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### Two paths to backlinks
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#### Path A: Inbound — HARO / Featured.com / Connectively / Qwoted
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Journalists request expert quotes daily. Reply with concise, citable answers → published article with backlink.
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**⚠️ Step 0 — 渠道存活验证(先做,再排周任务)**:HARO 品牌 2024-25 经历多轮重组(Connectively 一度关停后 2025-04 重开;HARO 品牌 2025-05 被 Featured.com 收购),"HARO" 老地址/老流程随时可能失效。**排任何周任务前,先逐个验证:平台还活着吗?能注册吗?注册后真的收到 query 邮件了吗?** 教训:2026-05-26 审计发现周提醒任务空跑数周——0 个订阅存在,funnel 是空的(memory `project_haro_backlinks.md`)。当前状态见 `data/backlinks-status.md`。
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- **Connectively**: connectively.us — 2025-04 重开,AI-spam 较多但可用(Iris expert profile 已建)
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- **Qwoted**: qwoted.com — verification-based,质量最高(Iris source profile 已建)
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- **Featured.com**: featured.com — 2025-05 收购 HARO 品牌,量最大(可选补充)
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- 免费补充:Source of Sources (sourceofsources.com) / Help a B2B Writer
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验证通过且 query 邮件真的进 inbox 之后,才把该平台排进 weekly cadence。
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**Reply template** (works ~15-25% of the time):
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```
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Hi [Journalist],
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I'm Iris Wei, ex-COO of AFFiNE (60k+ GitHub stars). For your question
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about [topic], here's a 3-sentence answer with concrete data:
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[ANSWER: lead with a number, give the mechanism, end with a takeaway.
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50-100 words. Cite a specific personal experience, not generic advice.]
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If you need a longer quote or follow-up, happy to share more.
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— Iris
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Site: https://gingiris.tools
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Twitter: @WeiYipei
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[Disclosure: I run gingiris.tools — no expectation of a link, just a useful quote.]
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```
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**Pace**: 3-5 responses/week. Time/response: 8-12 min. Expected: 1-2 links/month.
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#### Path B: Outbound — Targeted journalist outreach
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For deep-dive features, not 1-line quotes.
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1. Identify 10 journalists who cover your niche (use Twitter / Muck Rack)
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2. Build 3-week warm-up (read + comment on their posts, no DM yet)
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3. Pitch a specific story angle (not "want to feature my product")
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4. Offer exclusive data, customer interview, or unique angle
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**Best pitch types for Iris**:
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- "I led AFFiNE from 0 → 60k GitHub stars. Here's the playbook." (TechCrunch / The Information)
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- "Why most OSS marketing playbooks are wrong" (Wired / The Verge)
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- "Real data: 30 Product Hunt #1 launches in 4 years" (Fast Company / Forbes)
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---
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## Channel 3: Industry Reviews (G2 / Capterra / Product Hunt / SourceForge)
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### One-time submissions (high ROI for any SaaS / open source)
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| Platform | URL | What to submit | Backlink type |
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|---|---|---|---|
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| G2 | g2.com/products/new | Product + features | Profile + reviews |
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| Capterra | capterra.com/vendors/sign-up | Product + pricing | Profile + reviews |
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| Product Hunt | producthunt.com/posts/new | Each major version | Listing |
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| SourceForge | sourceforge.net/projects/add | Open source only | Project page |
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| AlternativeTo | alternativeto.net | Free | Profile + alt-listing |
|
| 187 |
+
| StackShare | stackshare.io | Tech stack | Profile |
|
| 188 |
+
|
| 189 |
+
**Once submitted, ask early users for genuine reviews** (5-10 reviews unlocks featured placement on most platforms).
|
| 190 |
+
|
| 191 |
+
---
|
| 192 |
+
|
| 193 |
+
## Channel 4: Reddit / Quora / Hacker News
|
| 194 |
+
|
| 195 |
+
### Anti-pattern (gets you banned)
|
| 196 |
+
- Drop your URL in a top-level post
|
| 197 |
+
- Generic "check out my tool" comments
|
| 198 |
+
- Multiple accounts (sockpuppeting)
|
| 199 |
+
|
| 200 |
+
### What actually works (builds trust + backlinks naturally)
|
| 201 |
+
|
| 202 |
+
**Reddit**:
|
| 203 |
+
1. Build account karma to 500+ over 4-8 weeks (comment in non-promotional subs first)
|
| 204 |
+
2. Find 5-7 subreddits where your audience hangs out
|
| 205 |
+
3. **Answer questions deeply** with real experience — link to your blog **only if it directly answers** (1 in 10 responses)
|
| 206 |
+
4. Once respected: AMA in r/SaaS, r/Entrepreneur, r/IndieHackers, r/OpenSource
|
| 207 |
+
|
| 208 |
+
**Quora**:
|
| 209 |
+
1. Pick 3 topics where you can speak with authority
|
| 210 |
+
2. Answer **specific questions**, not topic-wide overviews
|
| 211 |
+
3. Each answer: 200-500 words + 1 personal anecdote
|
| 212 |
+
4. Link to blog only when blog has the deeper version of your answer
|
| 213 |
+
|
| 214 |
+
**Hacker News**:
|
| 215 |
+
1. Build karma to 50+ before posting
|
| 216 |
+
2. Show HN: best slot Tuesday 9am ET (see existing `/gr-oss-marketing` for details)
|
| 217 |
+
3. Engage with every comment in first 6 hours
|
| 218 |
+
|
| 219 |
+
### Why this matters for GEO
|
| 220 |
+
LLMs heavily weight Reddit / Quora content during training:
|
| 221 |
+
- ChatGPT cites Reddit ~12% of its responses (2026 Q1 audit)
|
| 222 |
+
- Perplexity grounds 18% of answers in Reddit/Quora
|
| 223 |
+
- Claude weights Quora answers for "how to" queries
|
| 224 |
+
|
| 225 |
+
---
|
| 226 |
+
|
| 227 |
+
## Channel 5: Generic Backlinks (skip until Channels 1-4 maxed)
|
| 228 |
+
|
| 229 |
+
Directories, guest posts on low-DA sites, blogger network exchanges. **Low GEO value** in 2026.
|
| 230 |
+
|
| 231 |
+
Don't waste time here until Channels 1-4 are mature.
|
| 232 |
+
|
| 233 |
+
---
|
| 234 |
+
|
| 235 |
+
## Workflow: First 30 days for Iris
|
| 236 |
+
|
| 237 |
+
**前置读入**:`data/backlinks-status.md`(已花的钱、已铺的目录、待领的资产——避免重复购买/提交)。
|
| 238 |
+
|
| 239 |
+
### Week 1
|
| 240 |
+
- [ ] 渠道存活验证(Channel 2A Step 0)+ 补齐缺的平台注册
|
| 241 |
+
- [ ] Create 1 Featured.com answer per day = 7 responses
|
| 242 |
+
- [ ] Submit AFFiNE + Gingiris to G2, Capterra, AlternativeTo, StackShare (Channel 3)
|
| 243 |
+
|
| 244 |
+
### Week 2
|
| 245 |
+
- [ ] HARO/Featured: 5 responses
|
| 246 |
+
- [ ] Identify 10 journalists covering OSS / SaaS growth (Channel 2B prep)
|
| 247 |
+
- [ ] Start Reddit karma build in r/SaaS, r/Entrepreneur (Channel 4)
|
| 248 |
+
|
| 249 |
+
### Week 3
|
| 250 |
+
- [ ] HARO/Featured: 5 responses
|
| 251 |
+
- [ ] Pitch 3 journalists with specific story angle (Channel 2B)
|
| 252 |
+
- [ ] Quora: answer 3 questions in your domain
|
| 253 |
+
|
| 254 |
+
### Week 4 + Monthly retro
|
| 255 |
+
- [ ] HARO/Featured: 5 responses
|
| 256 |
+
- [ ] Count backlinks earned (use `scripts/backlinks-audit.py` — Tier 0 free)
|
| 257 |
+
- [ ] Update Wikipedia case file (Channel 1 prep)
|
| 258 |
+
|
| 259 |
+
### Months 2-3
|
| 260 |
+
- [ ] First Wikidata entity submission
|
| 261 |
+
- [ ] First AfC Wikipedia submission (if 5+ independent sources accumulated)
|
| 262 |
+
- [ ] Reddit AMA in 1 high-fit sub
|
| 263 |
+
|
| 264 |
+
---
|
| 265 |
+
|
| 266 |
+
## Scripts
|
| 267 |
+
|
| 268 |
+
### `scripts/backlinks-audit.py` (Tier 0 — free, no API)
|
| 269 |
+
Uses Common Crawl + verification crawler to get baseline:
|
| 270 |
+
- Inbound link count from common crawl
|
| 271 |
+
- Verify each known link (HTTP 200 + still links to us)
|
| 272 |
+
- Domain-level metrics: in-degree, PageRank approximation, harmonic centrality
|
| 273 |
+
|
| 274 |
+
Run monthly to track growth.
|
| 275 |
+
|
| 276 |
+
### `scripts/haro-helper.py` (planned)
|
| 277 |
+
- Parse incoming HARO emails
|
| 278 |
+
- Auto-suggest which to respond to (based on Iris credentials)
|
| 279 |
+
- Draft 3-sentence answer skeletons
|
| 280 |
+
|
| 281 |
+
---
|
| 282 |
+
|
| 283 |
+
## Tracking
|
| 284 |
+
|
| 285 |
+
Maintain `data/backlinks.jsonl` (one line per backlink):
|
| 286 |
+
```jsonl
|
| 287 |
+
{"date":"2026-05-15","from":"techcrunch.com","to":"gingiris.tools","anchor":"AFFiNE","channel":"PR","tier":1,"context":"60k stars article"}
|
| 288 |
+
```
|
| 289 |
+
|
| 290 |
+
Use this for:
|
| 291 |
+
- Monthly retro (Channel mix vs target)
|
| 292 |
+
- Phase 2 checkpoint (correlate backlink growth with SERP rank changes)
|
| 293 |
+
- Wikipedia case file building
|
| 294 |
+
|
| 295 |
+
---
|
| 296 |
+
|
| 297 |
+
## Anti-patterns (avoid)
|
| 298 |
+
|
| 299 |
+
- ❌ **Paid agency Wikipedia services** — sockpuppet farms, articles deleted
|
| 300 |
+
- ❌ **Reddit coordinated fake accounts** — gets you banned permanently
|
| 301 |
+
- ❌ **Generic HARO replies** — quote rate <2% without specific credentials
|
| 302 |
+
- ❌ **Buying links** — Google's algorithm now flags within days
|
| 303 |
+
- ❌ **Asking friends to write inauthentic reviews on G2** — flagged + removed
|
| 304 |
+
- ❌ **Guest posting on link farms** — negative SEO
|
| 305 |
+
|
| 306 |
+
## Ecosystem links and experiment log
|
| 307 |
+
|
| 308 |
+
- Prefer legitimate ecosystem placement: relevant Awesome Lists, integration partner pages, package registries, template galleries, conference resources, and README “works with” sections.
|
| 309 |
+
- Earn the link with a working integration, useful example, benchmark, or original dataset; follow each repository/site's contribution policy.
|
| 310 |
+
- Log `date, hypothesis, source, destination, asset, outreach, status, referral visits, activated users, 30d outcome`. A live link without relevant visits or activation is not automatically a win.
|
| 311 |
+
- Never disguise sponsored placement as editorial coverage; retain disclosure and evidence for every paid or reciprocal placement.
|
| 312 |
+
|
| 313 |
+
---
|
| 314 |
+
|
| 315 |
+
## Cascade recommendations
|
| 316 |
+
|
| 317 |
+
- Channel 2 PR success → `gr-blog-post` reference that media article in our content (build social proof)
|
| 318 |
+
- Channel 4 Reddit AMA → schedule via `gr-oss-marketing`
|
| 319 |
+
- Wikipedia entity created → update `gr-geo-cite` to track Wikipedia citations in AI responses (highest-priority test)
|
| 320 |
+
- Backlinks accumulated → re-run `gr-seo-patrol` to measure rank impact
|
| 321 |
+
|
| 322 |
+
---
|
| 323 |
+
|
| 324 |
+
## API dependencies
|
| 325 |
+
|
| 326 |
+
| Service | Env var | Tier | Cost |
|
| 327 |
+
|---|---|---|---|
|
| 328 |
+
| Common Crawl (CDX index) | none | 0 (always) | Free |
|
| 329 |
+
| Moz API | `MOZ_TOKEN` | 1 (optional) | $99/mo |
|
| 330 |
+
| Bing Webmaster API | OAuth | 2 (optional) | Free with verified site |
|
| 331 |
+
| DataForSEO Backlinks | `DATAFORSEO_B64` (existing) | 3 (you have) | Pay per query |
|
| 332 |
+
|
| 333 |
+
Start at Tier 0 + Tier 3 (DataForSEO already configured for `gr-seo-patrol`).
|