Gingiris commited on
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Initial dataset card with ClawHub install CTA and 30-Second Preview
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README.md
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---
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license: mit
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language:
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- en
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- zh
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- ja
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- ko
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pretty_name: "PLG Playbook — Product-Led Growth Implementation"
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tags:
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- activation
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- conversion
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- enterprise-upsell
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- freemium
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- growth
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- onboarding
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- plg
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- product
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- product-led-growth
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- saas
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- self-serve
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- startup
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- usage-based
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- user-experience
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- viral-loop
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size_categories:
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- n<1K
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---
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# PLG Playbook — Product-Led Growth Implementation
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> The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users...
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## 📦 Install on ClawHub
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```bash
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clawhub install plg-playbook
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```
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Then ask your AI agent:
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> "Design a freemium tier that doesn't cannibalize our $99/mo paid plan"
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Installs the full **PLG Playbook — Product-Led Growth Implementation** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.
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🔗 [View on ClawHub](https://clawhub.ai/gingiris/plg-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)
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## 🚀 30-Second Preview
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```
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You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan
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Agent (with plg-playbook):
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Free tier limits: usage cap (5/mo), no team features, no API access
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Paid tier hooks: 10x usage + team seats + API + SSO + priority support
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Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt
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Expected free→paid: 2-4% / month (benchmark range)
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```
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Concrete framework, real case studies, decision rules — not generic advice.
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---
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## 📚 Full Playbook
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name: plg-playbook
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description: |
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The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
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---
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## 📦 Install
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```bash
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clawhub install plg-playbook
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```
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**What you get after installing:**
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- Freemium model design — what to gate, what to give away, and pricing psychology
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- Self-serve onboarding optimization with activation milestones
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- Enterprise upsell playbook — when and how to layer sales onto a PLG motion
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---
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# Product-Led Growth Playbook — Freemium to Enterprise Conversion
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> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)
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Let your product do the selling. This playbook covers the full PLG motion.
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- **Freemium design**: What to gate, what to give away, and pricing psychology
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- **Self-serve onboarding**: Time-to-value optimization and activation milestones
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- **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects
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- **Usage-based signals**: Identifying expansion-ready accounts automatically
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- **Enterprise upsell**: When and how to layer sales onto a PLG motion
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## Related Gingiris Skills
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- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
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- All skills: https://clawhub.ai/user/gingiris
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- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
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---
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*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*
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