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Initial dataset card with ClawHub install CTA and 30-Second Preview

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+ ---
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+ license: mit
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+ language:
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+ - en
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+ - zh
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+ - ja
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+ - ko
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+ pretty_name: "PLG Playbook — Product-Led Growth Implementation"
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+ tags:
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+ - activation
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+ - conversion
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+ - enterprise-upsell
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+ - freemium
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+ - growth
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+ - onboarding
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+ - plg
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+ - product
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+ - product-led-growth
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+ - saas
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+ - self-serve
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+ - startup
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+ - usage-based
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+ - user-experience
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+ - viral-loop
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+ size_categories:
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+ - n<1K
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+ ---
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+
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+ # PLG Playbook — Product-Led Growth Implementation
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+
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+ > The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users...
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+
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+ ## 📦 Install on ClawHub
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+
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+ ```bash
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+ clawhub install plg-playbook
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+ ```
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+
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+ Then ask your AI agent:
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+
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+ > "Design a freemium tier that doesn't cannibalize our $99/mo paid plan"
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+
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+ Installs the full **PLG Playbook — Product-Led Growth Implementation** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.
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+
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+ 🔗 [View on ClawHub](https://clawhub.ai/gingiris/plg-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)
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+
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+ ## 🚀 30-Second Preview
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+
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+ ```
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+ You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan
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+ Agent (with plg-playbook):
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+ Free tier limits: usage cap (5/mo), no team features, no API access
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+ Paid tier hooks: 10x usage + team seats + API + SSO + priority support
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+ Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt
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+ Expected free→paid: 2-4% / month (benchmark range)
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+ ```
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+
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+ Concrete framework, real case studies, decision rules — not generic advice.
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+
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+ ---
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+
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+ ## 📚 Full Playbook
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+
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+ name: plg-playbook
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+ description: |
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+ The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
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+ ---
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+
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+ ## 📦 Install
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+
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+ ```bash
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+ clawhub install plg-playbook
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+ ```
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+
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+ **What you get after installing:**
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+ - Freemium model design — what to gate, what to give away, and pricing psychology
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+ - Self-serve onboarding optimization with activation milestones
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+ - Enterprise upsell playbook — when and how to layer sales onto a PLG motion
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+
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+ ---
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+
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+ # Product-Led Growth Playbook — Freemium to Enterprise Conversion
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+
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+ > 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)
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+
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+ Let your product do the selling. This playbook covers the full PLG motion.
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+
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+ - **Freemium design**: What to gate, what to give away, and pricing psychology
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+ - **Self-serve onboarding**: Time-to-value optimization and activation milestones
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+ - **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects
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+ - **Usage-based signals**: Identifying expansion-ready accounts automatically
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+ - **Enterprise upsell**: When and how to layer sales onto a PLG motion
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+
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+ ## Related Gingiris Skills
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+ - Full version: https://clawhub.ai/skill/gingiris-b2b-growth
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+ - All skills: https://clawhub.ai/user/gingiris
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+ - Follow: [@WeiYipei on X](https://x.com/WeiYipei)
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+
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+
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+ ---
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+
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+ *Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*