---
license: mit
language:
- en
- zh
- ja
- ko
pretty_name: "PLG Playbook — Product-Led Growth Implementation"
tags:
- activation
- conversion
- enterprise-upsell
- freemium
- growth
- onboarding
- plg
- product
- product-led-growth
- saas
- self-serve
- startup
- usage-based
- user-experience
- viral-loop
size_categories:
- n<1K
---

# PLG Playbook — Product-Led Growth Implementation

> The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users...

## 📦 Install on ClawHub

```bash
clawhub install plg-playbook
```

Then ask your AI agent:

> "Design a freemium tier that doesn't cannibalize our $99/mo paid plan"

Installs the full **PLG Playbook — Product-Led Growth Implementation** playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 [View on ClawHub](https://clawhub.ai/gingiris/plg-playbook) · [All Gingiris skills](https://clawhub.ai/user/gingiris) · [Author blog](https://gingiris.tools)

## 🚀 30-Second Preview

```
You: Design a freemium tier that doesn't cannibalize our $99/mo paid plan
Agent (with plg-playbook):
  Free tier limits: usage cap (5/mo), no team features, no API access
  Paid tier hooks: 10x usage + team seats + API + SSO + priority support
  Conversion trigger: free user hits usage cap at day 14 → in-app upgrade prompt
  Expected free→paid: 2-4% / month (benchmark range)
```

Concrete framework, real case studies, decision rules — not generic advice.

---

## 📚 Full Playbook

name: plg-playbook
description: |
  The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.
---

## 📦 Install

```bash
clawhub install plg-playbook
```

**What you get after installing:**
- Freemium model design — what to gate, what to give away, and pricing psychology
- Self-serve onboarding optimization with activation milestones
- Enterprise upsell playbook — when and how to layer sales onto a PLG motion

---

# Product-Led Growth Playbook — Freemium to Enterprise Conversion

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Let your product do the selling. This playbook covers the full PLG motion.

- **Freemium design**: What to gate, what to give away, and pricing psychology
- **Self-serve onboarding**: Time-to-value optimization and activation milestones
- **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects
- **Usage-based signals**: Identifying expansion-ready accounts automatically
- **Enterprise upsell**: When and how to layer sales onto a PLG motion

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

*Part of the [Gingiris growth skills suite](https://clawhub.ai/user/gingiris) — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.*