[
  {
    "start": "00:00:01",
    "end": "00:00:07",
    "speaker": "Speaker A",
    "text":"भाई। <proper-noun>Astha</proper-noun> Honestly बताऊं Ed-tech space में <proper-noun >JEE</proper-noun> की coaching sell करना अब एक art सा बन गया है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:08",
    "end": "00:00:11",
    "speaker": "Speaker A",
    "text": "पहले तो बस, rank, result , दिखा दो,सब बीत जाता था।",
    "emotion": "sad",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:12",
    "end": "00:00:16",
    "speaker": "Speaker A",
    "text": "अब तो सबके ही result आ जाते हैं। और बच्चे और parents अब तो दोनों ही smart हो गए हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:18",
    "end": "00:00:24",
    "speaker": "Speaker B",
    "text": "बिल्कुल यार बिल्कुल पहले 2017-18 तक तो AIR 1 यहाँ से आया बोलके course चल जाता था।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:25",
    "end": "00:00:27",
    "speaker": "Speaker B",
    "text": "कितना ज्यादा चलता था जब AIR निकलता था।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:28",
    "end": "00:00:34",
    "speaker": "Speaker B",
    "text": "अब लोग तो सारे सवाल पछू ते हैं। सारे Parents कितना Educated है। वो पछू ते हैं Faculty कौन है?",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:34",
    "end": "00:00:36",
    "speaker": "Speaker B",
    "text": " content  कितना updated है,",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:36",
    "end": "00:00:42",
    "speaker": "Speaker B",
    "text": "live classes होती है या नहीं। AI based doubt solving है क्या? expectation sky high है इस time पर",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:00:44",
    "end": "00:01:01",
    "speaker": "Speaker A",
    "text": "हां और competition भी कितना crazy है। एक तो सब लोग एक ही paper के लिए तैयारी कर रहे हैं। and resources, इतने सारे <proper-noun>Kota</proper-noun> वाले <proper-noun>Byju's</proper-noun>, <proper-noun>Allen Digital<proper-noun>, <proper-noun>Vedantu</proper-noun>, <proper-noun>Unacademy</proper-noun> और <proper-noun>Youtube </proper-noun> पे तो पूछो मत कितने सारे सब एक ही audience के पीछे हैं।  
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:01",
    "end": "00:01:07",
    "speaker": "Speaker A",
    "text": "Students <proper-noun>JEE</proper-noun> aspirants तो limited है, पर हर platform पर अपना version of best sell करते रहते हैं।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:08",
    "end": "00:01:13",
    "speaker": "Speaker B",
    "text": "सही बात है। इतने सारे competitors आ गए हैं कि market  saturate लगता है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:13",
    "end": "00:01:18",
    "speaker": "Speaker B",
    "text": "पर देखा जाए तो demand अब भी है। बस conversion  tough हो गया है थोड़ा",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:18",
    "end": "00:01:23",
    "speaker": "Speaker B",
    "text": "मनैं notice करा था। बच्चे enroll करने से पहले तीन चार demo class लेते हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:23",
    "end": "00:01:28",
    "speaker": "Speaker B",
    "text": "free <proper-noun >Youtube</proper-noun>  lectures देखते हैं फिर compare करते हैं। कौन सा teacher best explain करता है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:30",
    "end": "00:01:38",
    "speaker": "Speaker A",
    "text": " True यार true और parents का angle अलग ही है। To be honest उनकी भी गलती नहीं है। उन्हें value for money चाहिए। and अपने बच्चे के लिए तो सबको ही अच्छा चाहिए होता है।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:39",
    "end": "00:01:45",
    "speaker": "Speaker A",
    "text": " पचास  हजार का online course  तभी लेंगे ना, जब उन्हें ROI clear है। वरना ऐसेही पसै थोड़ी न दे देंगे।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:46",
    "end": "00:01:50",
    "speaker": "Speaker A",
    "text": " Rank improve होगी, top college मिलेगा नाम होगा।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:50",
    "end": "00:01:57",
    "speaker": "Speaker A",
    "text": "Emotional selling पहले चलता है future secure कर लो। ये सोच के माँ बाप तो बह ही जाते हैं। अब logical selling चलती है न।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:01:59",
    "end": "00:02:04",
    "speaker": "Speaker B",
    "text": " Exactly exactly  यार emotional trigger अब बहुत जरूरी हो गया है।but it should be backed by data.",
    "emotion": "Polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:05",
    "end": "00:02:10",
    "speaker": "Speaker B",
    "text": "जसै हमने अपने campaign में दिखाया था कि average improvement of 40 percentile in three months.",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:12",
    "end": "00:02:13",
    "speaker": "Speaker B",
    "text": "That stat,",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:14",
    "end": "00:02:20",
    "speaker": "Speaker B",
    "text": "Bring out conversion  जिससे double हो गए थे हमारे conversion ? क्योंकि सीख के हमने हर एक बच्चे को",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:21",
    "end": "00:02:28",
    "speaker": "Speaker B",
    "text": "बैठाया उसका data track किया। And then we come on to a conclusion की 40 percentile बढ़ रही है। 3 महीने में",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:29",
    "end": "00:02:33",
    "speaker": "Speaker A",
    "text": "यार ये सही कही that the thing storytelling पर stats that is the key ",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:34",
    "end": "00:02:37",
    "speaker": "Speaker A",
    "text": "देखो। हमने 2000 Students  को help किया है। <proper-noun> JEE </proper-noun> crack करने में",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:38",
    "end": "00:02:48",
    "speaker": "Speaker A",
    "text": "ये line relatable लगती है। लोग इसको सोच के actually कुछ  action  लेते हैं human touch आना चाहिए Ed-tech  में। वरना सब, AI और algorithm तक limited हो जाता है, जो सभी लोग कर लेते हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:51",
    "end": "00:02:54",
    "speaker": "Speaker B",
    "text": “Coming to AI बहुत अच्छा  point  बोला AI का मझु बात करनी थी",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:02:55",
    "end": "00:03:06",
    "speaker": "Speaker B",
    "text": "यार आजकल सब लोग बोल रहे है  AI  powered test learning adaptive test personalize   learning path पर मझु लगता है ground reality में 90% products बस fancy dashboards है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:06",
    "end": "00:03:14",
    "speaker": "Speaker B",
    "text": "Real personalization  तब होती है जब students का weak area detect करके उसे समझ कर फिर course  को adjust करा जाए।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:15",
    "end": "00:03:19",
    "speaker": "Speaker A",
    "text": "यार यह बात तो सही कही, उसके लिए proper data tracking  भी चाहिए होती है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:19",
    "end": "00:03:22",
    "speaker": "Speaker A",
    "text": "पर  students  को भी अपना  progress  track ही नहीं करते ।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:22",
    "end": "00:03:25",
    "speaker": "Speaker A",
    "text": "अब कौन बताओ register लेकर बठैता है कि आज कितना पढ़ा ,",
    "emotion": "neutral ",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:26",
    "end": "00:03:30",
    "speaker": "Speaker A",
    "text": "हम tool बना लेते हैं। But उन्हें use करने के लिए motivate करना सबसे tough part होता है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:31",
    "end": "00:03:43",
    "speaker": "Speaker B",
    "text": "True true ये तो बहुत सही बात कही है। Motivation और retention edtech के दो सबसे बड़े  challenges  हैं। पहले enroll करा लो फिर ensure करो की तीन महीने बाद भी वो login कर रहे है। क्योकि ",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:44",
    "end": "00:03:53",
    "speaker": "Speaker B",
    "text": " <proper-noun>JEE</proper-noun> की  journey  छोटी तो है न ही  दो साल का  course  है। इतनी पढ़ाई करनी पड़ती है तो  consistency  लाना एक बहुत major fact बन जाता है ऐसे  courses  में",
    "emotion": "neutral ",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:54",
    "end": "00:03:58",
    "speaker": "Speaker A",
    "text": "सही बात है।  Retention  के लिए तो हमने gamification  model  test किया था।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:03:59",
    "end": "00:04:08",
    "speaker": "Speaker A",
    "text": "Weekly leaderboards badges rewards for consistency what not जिससे लोगों को और  interest आए और पता है क्या courses completion 30%",
    "emotion": "neutral ",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:08",
    "end": "00:04:10",
    "speaker": "Speaker A",
    "text": "से  60%  तक बढ़ गया।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:11",
    "end": "00:04:29",
    "speaker": "Speaker B",
    "text": "वाह यार that so cool  students  को  competition  पसदं है आजकल and <proper-noun >JEE </proper-noun >aspirants तो highly competitive होते हैं। अगर उन्हें मिले कि top 10 consistent learners of the  week  जसै rewards उन्हें कितनी  खुशी  होगी। हर  question  के बाद उन्हें लगेगा कि इस बार में  top 10  में आऊंगा class में",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:30",
    "end": "00:04:48",
    "speaker": "Speaker A",
    "text": "exactly यार वो say नी है small wins are also wins plus हमने mentorship layer add किया है। हर 20  students  के group को  एक mentor  assign करा है। This according to me अच्छा idea है जो उनसे weekly call पर checking करता है। It give feeling of connectedness यही human touch तो difference लाया है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:49",
    "end": "00:04:51",
    "speaker": "Speaker B",
    "text": "Wow! यार ये तो बहुत ही अच्छी बात है। जब तक",
    "emotion": "happy",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:04:52",
    "end": "00:04:56",
    "speaker": "Speaker B",
    "text": "Mentors एक एक बच्चे पर focus नहीं करेंगे तब तक progress track करना is very tough",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:57",
    "end": "00:04:58",
    "speaker": "Speaker B",
    "text": "  <proper-noun >Sanvi </proper-noun> मुझे ",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:04:58",
    "end": "00:04:59",
    "speaker": "Speaker B",
    "text": "पछूना था तमुसे ",
    "emotion": "neutral",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:05:01",
    "end": "00:05:02",
    "speaker": "Speaker B",
    "text": "  <proper-noun >Sanvi</proper-noun>  मुझे पूछना था ",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:03",
    "end": "00:05:08",
    "speaker": "Speaker B",
    "text": "तमु लोगों का pricing model  क्या चल रहा है। अभी subscription  based हैया फिर full  course  purchase ",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:09",
    "end": "00:05:24",
    "speaker": "Speaker A",
    "text": "ऐसा कुछ नहीं है। Mix  model  है। We have rupees for  thousand   hundred   ninety   nine  का monthly  subscription  भी है। और  45  thousand का full hour  course  भी है। It depend जो what you <proper-noun> UN </proper-noun> आ, पाए  subscription  लोगों को entry point देता है। and फिर upsale अपसेल easy ही हो जाता है वहाँ से।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:26",
    "end": "00:05:33",
    "speaker": "Speaker B",
    "text": "That so smart यार क्युकी आप लोग सब lump sum पसै देने से डरते हैं। पहले try कर लेते हैं वाला mindset है। हम सब में",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:34",
    "end": "00:05:39",
    "speaker": "Speaker B",
    "text": "एक और चीज में notice करी है  70% students  mobile पे consume करते हैं?  Data  ",
    "emotion": "happy",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:05:39",
    "end": "00:05:43",
    "speaker": "Speaker B",
    "text": "अगर  app  optimize नहीं है तो  conversion  तो वहीं चला गया अपना पूरा",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:44",
    "end": "00:05:48",
    "speaker": "Speaker A",
    "text": "100% यार desktop वाले वाले तो  teachers  और  parents  हैं।Students तो commute मे भी lectures देखते है और वो तो सिर्फ़ phone पे ही हो पाएगा हर जगह कोई laptop थोड़ी न लेकर जाएगा ।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:05:55",
    "end": "00:06:01",
    "speaker": "Speaker A",
    "text": "हमने अपने  analytics  में भी देखा।peak watch time  9pm  के बाद होता है।everyone is a night owl nowadays",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:02",
    "end": "00:06:03",
    "speaker": "Speaker B",
    "text": "अरे वाह। तो",
    "emotion": "happy",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:06:04",
    "end": "00:06:05",
    "speaker": "Speaker B",
    "text": "इस  time पर तमु लोग क्या करते हो। क्योंकि ",
    "emotion": "polite",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:06:06",
    "end": "00:06:08",
    "speaker": "Speaker B",
    "text": "Night session करते हो। क्या बच्चों के लिए",
    "emotion": "Calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:09",
    "end": "00:06:19",
    "speaker": "Speaker A",
    "text": "हा, weekend पे night crash course  चलते है late night with <proper-noun> Physics </proper-noun> type  series  कोई भी  subject  लेलो थोड़ा quirky नाम देते हैं और students actually उन्हें enjoy करते हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:21",
    "end": "00:06:29",
    "speaker": "Speaker B",
    "text": "Nice touch यार ये तो बहुत ही अच्छी चीज है। यही difference होता है जब brand personality में otherwise सब, <proper-noun>JEE</proper-noun> course, test series, doubt solving.,",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:30",
    "end": "00:06:40",
    "speaker": "Speaker B",
    "text": "लिख के bore करते रहते हैं। बच्चों को interest ही नहीं आता है। सभी same चीज बेच रहे हैं। जब तक तमु उन्हें extra perks  नहीं दोगे,extra चीजें offer नहीं करोगे, उन्हें कैसे",
    "emotion": "sad",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:41",
    "end": "00:06:42",
    "speaker": "Speaker B",
    "text": "Supportive feel होगा।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:43",
    "end": "00:06:46",
    "speaker": "Speaker A",
    "text": "Exactly हर बच्चे का पढने का style different होता है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:47",
    "end": "00:06:49",
    "speaker": "Speaker A",
    "text": "उनको वहीं same एक ही चीज,
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:06:50",
    "end": "00:07:10",
    "speaker": "Speaker A",
    "text": "Title और  video दिखा के। उनको भी समझ नहीं आता कि पढना क्या है। हमने इसी लिए तो story   telling introduce करी है कि तम्हारा <proper-noun> JEE </proper-noun>  journey  हमारे साथ है, हम भी उसका एक part है। तुम अकेले नहीं हो।एक emotional narrative हमने  एक student  का video बनाया जिसमें वो बोलता है मैं drop year में था पर इस  course  ने मुझे  confidence  दिया।  views तो one   million plus चले गए थे।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:07:11",
    "end": "00:07:16",
    "speaker": "Speaker B",
    "text": "इससे तो तम्हारी  leads  बहुत ज्यादा आ गई हैं कि क्योंकि ये तो organic  reach  हो गई न  testimonial मिल गया।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:07:18",
    "end": "00:07:36",
    "speaker": "Speaker B",
    "text": "वसै मैं सच बता रही हूँ।  Testimonial  ही सबसे  powerful  social  proof  है। Parent सबसे ज्यादा  trust  करते हैं real  stories  पर उनको  slogan  से, उनको  dashboard  से उनको समझ ही नहीं आता। जब तक कोई  insaan  उनके सामने बठै के नहीं बोलगा कि जी मेरा तो इस में हुआ था इस  coaching  से, तब तक उन्हें समझ नहीं आएगा।",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:07:37",
    "end": "00:07:52",
    "speaker": "Speaker A",
    "text": "यार, ये तो आपने बिल्कुल सही कहा क्योंकि सिर्फ fancy  slogan  तो मैं भी लिख लू और आजकल तो <proper-noun>ChatGpt</proper-noun> भी लिख ले। लेकिन अगर एक बच्चा अपनी खुद की  story  share करेगा तो दूसरे को भी  confidence  मिलेगा। और parents तो बिल्कुल फिदा हो जाएंगे कि sharma जी के बेटे ने story  बताई है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:07:53",
    "end": "00:07:55",
    "speaker": "Speaker A",
    "text": "वसै तमु लोगों के लिए क्या काम कर रहा है। Marketing  में",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:07:57",
    "end": "00:08:01",
    "speaker": "Speaker B",
    "text": "यार हमने तो अब influencers strategy शरू की है <proper-noun>Youtube</proper-noun>  educators के through.,",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:02",
    "end": "00:08:06",
    "speaker": "Speaker B",
    "text": "<proper-noun> JEE </proper-noun> space में।<proper-noun> Physics Wallah </proper-noun> ने यह  model crack कर दिया था। बहुत पहले",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:06",
    "end": "00:08:23",
    "speaker": "Speaker B",
    "text": "Trust build करवाओ  teacher के through  brand  तो अपने आप grow कर जाएगा। तो अब हम influencers की तरफ जा रहे हैं ज्यादा बड़े influencer's नहीं । क्योंकि जब क्या होता है न कि जब हम बहुत ज्यादा बड़े Influencer's से ये सब करवाते हैं तो paid लगता है कि पैसे दिए होंगे इसलिए कर रहे हैं। कोई",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:23",
    "end": "00:08:28",
    "speaker": "Speaker B",
    "text": "Value offered नहीं है। पर अगर छोटे  influencers  से करवाओ तो सच में लगता है कि हां",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:29",
    "end": "00:08:31",
    "speaker": "Speaker B",
    "text": "ये सही ही बोल रहे होंगे। क्योंकि इसी",
    "emotion": "neutral",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:08:31",
    "end": "00:08:46",
    "speaker": "Speaker B",
    "text": "Niche के around  content  बनाते हैं and। इसमें  influencer  select करना भी एक बहुत ही technique वाला काम है। किसी भी  influencer  को पकड़ के नहीं कर सकत। हम लोग जिसका niche है  education में है <proper-noun> JEE </proper-noun> में है उन्हीं से ये सब करवाया जा सकता है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:47",
    "end": "00:08:49",
    "speaker": "Speaker A",
    "text": "Right यार, इसमें तो बहुत  planning  लगती होगी।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:50",
    "end": "00:08:56",
    "speaker": "Speaker A",
    "text": "Teacher  brand Hybrid  model  पहले  brand  teacher  को highlight करता था, अब  teacher brand  को बनाता है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:08:57",
    "end": "00:09:00",
    "speaker": "Speaker B",
    "text": "बिल्कुल सही कहा यार ये तो <proper-noun> Physics  Wallah </proper-noun> वाली  चीज  हो गई। पहले",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:01",
    "end": "00:09:02",
    "speaker": "Speaker B",
    "text": "कैसे सब  coaching center  का",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:03",
    "end": "00:09:04",
    "speaker": "Speaker B",
    "text": "पूरा ही ठप हो गया था।",
    "emotion": "polite",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:09:05",
    "end": "00:09:05",
    "speaker": "Speaker B",
    "text": "जब",
    "emotion": "calm",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:09:06",
    "end": "00:09:11",
    "speaker": "Speaker B",
    "text": "<proper-noun>Physics Wallah</proper-noun> का start हुआ था <proper-noun> Akash </proper-noun> मेरे खुद के दोस्त <proper-noun> Akash </proper-noun> जाते थे। पर फिर",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:12",
    "end": "00:09:21",
    "speaker": "Speaker B",
    "text": "उन्होंने <proper-noun> Physics   Wallah </proper-noun> से पढ़ना चालू कर दिया। तो <proper-noun> Physics   Wallah </proper-noun> started with a man who had a Vision then today the success is front of everyone,",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:23",
    "end": "00:09:23",
    "speaker": "Speaker B",
    "text": "जो teacher ,",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:24",
    "end": "00:09:37",
    "speaker": "Speaker B",
    "text": "Teacher ही  product  है। अगर एक  educator  genuinely connect करता है student से तो  conversion  और  organic  हो जाता है। अभी हम test कर रहे हैं  micro   influencer  पे जिनकी कम ही  following  है जो niche  subject  पढ़ाते हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:37",
    "end": "00:09:42",
    "speaker": "Speaker A",
    "text": "Smart  move यार । क्योंकि वो लोग actually  authentic  लगते हैं। उनका एक छोटा",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:43",
    "end": "00:09:55",
    "speaker": "Speaker A",
    "text": "Fan following  होता है। But what they present is with all  authenticity  वो अपना सब कुछ डालते हैं। बड़ा  creator  ad बोलता है। तो लगता है paid है छोटा creator, जो भी करता है, काम मेहनत से करता है और  genuine  लगता है।",
    "emotion": "polite ",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:09:56",
    "end": "00:10:01",
    "speaker": "Speaker B",
    "text": "सही बात है हम लोग न वो भी सोच रहे हैं। आजकल मनैं देखा है काफी ed-tech  business का",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:10:02",
    "end": "00:10:07",
    "speaker": "Speaker B",
    "text": "Performances base  model  पर भी चलता है जहाँ पर वो meta  ads run करते हैं on <proper-noun> Facebook </proper-noun> and <proper-noun> Instagram </proper-noun>",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:10:08",
    "end": "00:10:12",
    "speaker": "Speaker B",
    "text": "अगर उनके link से enrollment आए जिस link से आया है तो हम उन्हें  commission  ",
    "emotion": "polite",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:10:13",
    "end": "00:10:16",
    "speaker": "Speaker B",
    "text": "मि लता है जिसमें influencer का भी win win और हमारा भी",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:10:17",
    "end": "00:10:28",
    "speaker": "Speaker A",
    "text": "यार यह तो बहुत ही सही  model  है। यही तो है  edtech  का नया  phase  it's not all what it uses to be is  content , plus  commerce  free  content , से lead generate करो और फिर paid value offer करो।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:10:29",
    "end": "00:10:45",
    "speaker": "Speaker B",
    "text": "Exactly इसका एक  funnel   structure  बनता है जैसे कि free  video  पहले आपने  video  देखा फिर आपने एक  test  लिया उसके बाद हमारे Career counsellor  से आपने  counselling  करवाई उसके बाद paid  course  करवा लिया conversion  तभी smooth होता है जब  trust  build होता है। हर  step  पर",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:10:47",
    "end": "00:10:50",
    "speaker": "Speaker A",
    "text": "बिल्कुल यार पर एक चीज ना मुझे समझ नहीं आती।",
    "emotion": "calm",
    "language": "HIN",
    "end_of_speech": false
  },
  {
    "start": "00:10:50",
    "end": "00:11:11",
    "speaker": "Speaker A",
    "text": "यार जब भी हम कोई चीज लेने जाते हैं, हाँ, हमेशा देखते हैं। वहाँ पर  best   चीज  क्या है। हर इंसान को अपने लिए  best चीज चाइये होती है। हर parent को अपने बच्चे के लिए  best  चीज चाइये होती है। पर आजकल तो सभी अपने आप को  best  बोलते हैं। हर average  student  confused ही रहता होगा क्योंकि हर  platform  तो अपने आप को  best  ही बताता है। तो हम differentiate कैसे करे कि actually में  best  कौन है, दिखाए कैसे,",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:13",
    "end": "00:11:32",
    "speaker": "Speaker B",
    "text": "मेरा simple  formula  है। इसमें काफी  clarity  over  creativity   course   structure faculty and outcome crystal clear होने चाहिए। अगर हम बताए ये  course  उनके लिए है जिनका <proper-noun> Physics </proper-noun> weak है। तो  clarity  से  trust  आता है। आप कितने ही  creativity  ads  करवा लो, graphic designing करवा लो, उसमें नए नए",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:33",
    "end": "00:11:40",
    "speaker": "Speaker B",
    "text": "Effects डलवा लो। But जब तक आपके basics clear नहीं है। अगर आप education में हो तो  education तो provide करो। जहाँ पर आप अपने",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:40",
    "end": "00:11:42",
    "speaker": "Speaker B",
    "text": "Test  series  दे रहे हो,",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:43",
    "end": "00:11:52",
    "speaker": "Speaker B",
    "text": "Modules दे रहे हो, faculty  से रोज  check ins  ले रहे हो कि बच्चों का progress  कैसा है, तभी काम करता है। क्योंकि सबको honesty  चाहिए। आजकल ऐसे",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:53",
    "end": "00:11:54",
    "speaker": "Speaker B",
    "text": "vagueness से कोई फायदा नहीं है।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:11:55",
    "end": "00:12:10",
    "speaker": "Speaker A",
    "text": " I like that यार। क्योंकि हमने सिर्फ एक चीज को point out करा कि <proper-noun> Physics </proper-noun> weak है। तो उनको समझ तो आएगा कि अगर मुझे यह पढ़ना है। एक बार में तो कोई एक ही  subject  पढ़ेगा सब लोग आजकल all in one  course  बोलते रहते हैं पर niche segmentation  effective होता है,",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:11",
    "end": "00:12:12",
    "speaker": "Speaker A",
    "text": "Niche segmentation effective होता है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:13",
    "end": "00:12:16",
    "speaker": "Speaker A",
    "text": "Rank  booster , for  droppers  जैसे specific  titles  से ज्यादा appeal करता है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:18",
    "end": "00:12:26",
    "speaker": "Speaker B",
    "text": "Exactly और  personalisation  future है। हर  student  का learning  style  अलग होता है। मेरा learning  style  बिल्कुल अलग है। मुझे,",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:27",
    "end": "00:12:35",
    "speaker": "Speaker B",
    "text": "“जैसे कि कुछ बच्चों को गाने सुन के पढ़ना बहुत पसदं होता है। किसी को होता है कि नहीं। मुझे book से पढना है, किसी का होता है की नहीं। उसे <proper-noun> YouTube </proper-noun> से पढना है। तो जो",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:36",
    "end": "00:12:39",
    "speaker": "Speaker B",
    "text": "Platform में personalize कर लेगा, वो long term जीतगे ",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:41",
    "end": "00:12:46",
    "speaker": "Speaker A",
    "text": "True तुम्हे नहीं लगता, offline plus online hybrid  ही next big thing है।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:12:47",
    "end": "00:13:01",
    "speaker": "Speaker A",
    "text": "I mean it depends on all upon convenience? आजकल तो सब कुछ  convenience  पे चलता है। हो सकता है कभी  offline class  लेने नहीं आ सकेगी। But online  मुझे वो  convenience  देता है कि मैं  metro  में बैठ कर भी पढ़ सकती हूँ। I don't have to be bound by की travel है तो मुझसे नहीं हो। पाएगा।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:02",
    "end": "00:13:07",
    "speaker": "Speaker A",
    "text": "<proper-noun>Kota</proper-noun> centres digital led ad कर रहे हैं और ed-tech offline batches start कर रहे हैं।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:08",
    "end": "00:13:08",
    "speaker": "Speaker B",
    "text": "बिल्कुल",
    "emotion": "calm",
    "language": "HIN,",
    "end_of_speech": false
  },
  {
    "start": "00:13:09",
    "end": "00:13:10",
    "speaker": "Speaker B",
    "text": " Hybrid तो यार",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:10",
    "end": "00:13:39",
    "speaker": "Speaker B",
    "text": "Inevitable  है। Parents को physical accountability चाहिए और students को digital  flexibility अब  parents  जहाँ पर इतना सारा amount देते हैं, उनको लगता है कि कहीं जाकर बच्चा पढ़े तो सही, उसे वो classroom वाला माहौल तो मिले सामने  teacher  तो देखें। उन्हें नहीं समझ आता की आप कितनी भी  doubt solving करवा लो। online  पर बच्चे को चाहिए की वो  metro  में भी पढ़ सकें। bus में भी पढ़ रहा है, अपना daily checkin कर रहा है, attendance track कर रहा है। उसे",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:40",
    "end": "00:13:44",
    "speaker": "Speaker B",
    "text": "Digital flexibility चाहिए। इसलिए hybrid model is a next future  ",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:45",
    "end": "00:13:56",
    "speaker": "Speaker A",
    "text": "सही बात है यार, क्योंकि दोनों को देखना पड़ता है। parents भी वही सोच रहे हैं जो उन्होंने अपने time  पर देखा है। और बच्चे अपने time के हिसाब से। तो as an ed-tech model . हमें तो दोनों को देखना पड़गा।",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:13:56",
    "end": "00:13:59",
    "speaker": "Speaker A",
    "text": "इसलिए हमने भी न तीन cities में hybrid pilot launch करा हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:00",
    "end": "00:14:02",
    "speaker": "Speaker A",
    "text": "कर रहे हैं। <proper-noun> Delhi </proper-noun> और <proper-noun><proper-noun> Pune </proper-noun> और <proper-noun> Lucknow </proper-noun>",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:03",
    "end": "00:14:11",
    "speaker": "Speaker A",
    "text": " Student class room attend करते हैं।Doubts online clear कर लेते हैं। Attendance  भी  app  पर track हो जाता है तो parents को भी  satisfaction  और बच्चों को भी।",
    "emotion": "happy",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:13",
    "end": "00:14:21",
    "speaker": "Speaker B",
    "text": "मैंने सुना है। इस  hybrid model  में <proper-noun>Physics Wallah</proper-noun> is doing really great । उन्होंने यह  model  निकाला है की अगर उनके चार centres  हैं।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:21",
    "end": "00:14:26",
    "speaker": "Speaker B",
    "text": "And सारे  centres  पर अगर  teachers  available नहीं है। सारे centres में होना available ,",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:27",
    "end": "00:14:36",
    "speaker": "Speaker B",
    "text": "Possible नहीं है। तो वो live screening  करवा देते हैं। तोह students live  screening  में देख सकता है कि class में क्या हो रहा है। तो एक  teacher  साढ़े चारसो  बच्चों  को पढ़ा रहा है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:37",
    "end": "00:14:48",
    "speaker": "Speaker B",
    "text": "Online screening and online, and they have a class instructor as well. तो अगर किसी  बच्चे  को  doubt  आता है कहीं पर भी तो वो  class instructor उसकी help कर सकता है। This is the next  future कितना  innovative  idea है।",
    "emotion": "calm",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:49",
    "end": "00:14:54",
    "speaker": "Speaker B",
    "text": "वैसे मुझे यार ये पछूना था कि इस model में retention metrics कैसे चल रहे हैं।",
    "emotion": "neutral",
    "language": "HIN-ENG",
    "end_of_speech": false
  },
  {
    "start": "00:14:55",
    "end": "00:15:28",
    "speaker": "Speaker A",
    "text": "यार retention metrics तो अच्छे चल रहे हैं। Around 78% after six months",
    "emotion": "polite",
    "language": "HIN-ENG",
    "end_of_speech": true
  }
]