Professor A:  Am I on ? I guess so . Radio two . Hmm . Radio two .Grad E: Hello ?Professor A: Wow .Grad E: Mm - hmm . Hi ?PhD B: Blow into it , it works really well .Grad F: Channel B .Professor A: People say thestrangest things when their microphones are on .PhD D: Channel four . Test .PhD C: Uh - oh .PhD D: OK .PhD C: Radio four .Grad E: Hello ?Professor A: So everybody everybody 's on ?PhD D: Today 'sProfessor A: Yeah. So y you guys had a {disfmarker} a meeting with uh {disfmarker} with Hynek which I unfortunately had to miss . Um and uh somebodyPhD C: Mmm .Professor A: eh e and uh I guess Chuck you weren't there either ,so the uhPhD B: I was there .Professor A: Oh you were there ?PhD B: With Hynek ?Professor A: Yeah .PhD B: Yeah .Professor A: So everybody knows what happened except me . OK . {vocalsound} Maybe somebodyshould tell me .PhD C: Oh yeah . Alright . Well . Uh first we discussed about some of the points that I was addressing in the mail I sent last week .Professor A: Uh - huh .PhD C: So . Yeah . About the um , well{disfmarker} the downsampling problem .Professor A: Yeah .PhD C: Uh and about the f the length of the filters and {disfmarker} Yeah .Professor A: What was the {disfmarker} w what was the downsampling problemagain ?PhD C: So we had {disfmarker}Professor A: I forget .PhD C: So the fact that there {disfmarker} there is no uh low - pass filtering before the downsampling . Well .Professor A: Uh - huh .PhD C: There is becausethere is LDA filtering but that 's perhaps not uh the best w mProfessor A: Depends what it 's frequency characteristic is , yeah .PhD C: Well . Mm - hmm .Professor A: So you could do a {disfmarker} you could do astricter one .PhD D: System onProfessor A: Maybe . Yeah .PhD C: Yeah . So we discussed about this , about the um {disfmarker}Professor A: Was there any conclusion about that ?PhD C: Uh " try it " . Yeah .ProfessorA: I see .PhD C: I guess .Professor A: Yeah . So again this is th this is the downsampling {vocalsound} uh of the uh {disfmarker} the feature vector streamPhD C: Uh .Professor A: and um Yeah I guess the{disfmarker} the uh LDA filters they were doing do have um {vocalsound} uh let 's see , so the {disfmarker} the {disfmarker} the feature vectors are calculated every ten milliseconds so uh the question is how fardown they are at fifty {disfmarker} fifty hertz . Uh . {vocalsound} Um .PhD C: Yeah . Mm - hmm .Professor A: Sorry at twenty - five hertz since they 're downsampling by two . So . Does anybody know what thefrequency characteristic is ?PhD C: We don't have yetProfessor A: Oh OK .PhD C: um {vocalsound} So , yeah .Professor A: OK .PhD C: We should have a look first at , perhaps , {vocalsound} the modulation spectrum.Professor A: Yeah .PhD C: Um . So there is this , there is the um length of the filters . Um . {vocalsound} {vocalsound} So the i this idea of trying to find filters with shorter delays . Um . We started to work with this.Professor A: Hmm - hmm .PhD C: Mmm . And the third point um {vocalsound} {vocalsound} was the um , yeah , {vocalsound} the on - line normalization where , well , the recursion f recursion for the meanestimation {vocalsound} is a filter with some kind of delayProfessor A: Yeah .PhD C: and that 's not taken into account right now . Um . Yeah . And there again , yeah . For this , the conclusion of Hynek was , well , " wecan try it but {disfmarker} "Professor A: Uh - huh .PhD C: Um .Professor A: Try {disfmarker} try what ?PhD C: So try to um {vocalsound} {vocalsound} um take into account the delay of the recursion for the meanestimation .Professor A: OK .PhD C: Mmm . And this {disfmarker} we 've not uh worked on this yet . Um , yeah . And so while discussing about these {disfmarker} these LDA filters , some i issues appeared , like well ,the fact that if we look at the frequency response of these filters it 's uh , well , we don't know really what 's the important part in the frequency response and there is the fact that {vocalsound} in the very lowfrequency , these filters don't {disfmarker} don't really remove a lot . {vocalsound} compared to the {disfmarker} to the uh standard RASTA filter . Uh and that 's probably a reason why , yeah , on - line normalizationhelps because it {disfmarker} it ,Professor A: Right .PhD C: yeah , it removed this mean . Um . Yeah , but perhaps everything could {disfmarker} should be {disfmarker} could be in the filter , I mean , uh the{disfmarker} the mean normalization and {disfmarker} Yeah . So . Yeah . So basically that was {disfmarker} that 's {vocalsound} all we discussed about . We discussed about {vocalsound} good things to do also uhwell , generally good stuff {vocalsound} to do for the research .Professor A: Mm - hmm .PhD C: And this was this LDA uh tuning perhaps and {vocalsound} Hynek proposed again to his uh TRAPS , so .Professor A: OK.PhD C: Yeah ,Professor A: I mean I g I guess the key thing for me is {disfmarker} is figuring out how to better coordinate between the two sidesPhD C: um .Professor A: cuz {disfmarker} because umPhD C: Mm -hmm .Professor A: uh I was talking with Hynek about it later and the {disfmarker} the {disfmarker} sort of had the sense sort of that {disfmarker} that neither group of people wanted to {disfmarker} to bother theother group too much . And {disfmarker} and I don't think anybody is , you know , closed in in their thinking or are unwilling to talk about things but I think that {vocalsound} you were sort of waiting for them to{vocalsound} tell you that they had something for you and {disfmarker} and that {disfmarker} and expected that they would do certain things and they were sor they didn't wanna bother youPhD C: Mm - hmm.Professor A: and {vocalsound} they were sort of waiting for you and {disfmarker} and {disfmarker} and uh we ended up with this thing where they {disfmarker} they were filling up all of the possible latencythemselves , and they just had hadn't thought of that . So . Uh . {vocalsound} {vocalsound} {vocalsound} {vocalsound} {vocalsound} I mean it 's true that maybe {disfmarker} maybe no one really thought aboutthat {disfmarker} that this latency thing would be such a {disfmarker} a strict issuePhD C: Yeah . Well , but . Yeah . Yeah . Well {disfmarker}Professor A: in {disfmarker} in uh {disfmarker} the other {disfmarker}PhDC: Yeah I don't know what happened really , butProfessor A: Yeah .PhD C: I guess it 's {disfmarker} it 's also so uh the time constraints . Because , {vocalsound} well , we discussed about that {disfmarker} about thisproblem and they told us " well , we will do all that 's possible to have enough space for a network " but then , yeah , perhaps they were too short with the time andProfessor A: Then they couldn't . I see .PhD C: uhyeah . But there was also problem {disfmarker} perhaps a problem of communication . So , yeah . Now we will try to {disfmarker}Professor A: Just talk more .PhD C: Yeah , slikes and send mails .Professor A: Yeah.PhD C: u s o o Yeah .Professor A: Yeah .PhD C: Uh . OK .Professor A: So there 's um {disfmarker} Alright . Well maybe we should just uh I mean you 're {disfmarker} you 're bus other than that you folks are busydoing all the {disfmarker} all the things that you 're trying that we talked about before right ? And this {disfmarker} machines are busy and {vocalsound} you 're busyPhD C: Yeah .Professor A: andPhD C: Basically.Professor A: Yeah . OK . Oh .PhD C: Um .Professor A: Let 's {disfmarker} let 's , I mean , I think that as {disfmarker} as we said before that one of the things that we 're imagining is that uh there {disfmarker} therewill be {vocalsound} uh in the system we end up with there 'll be something to explicitly uh uh do something about noisePhD C: Mm - hmm .Professor A: in addition to the uh other things that we 're talking about andthat 's probably the best thing to do . And there was that one email that said that {vocalsound} it sounded like uh uh things looked very promising up there in terms of uh I think they were using Ericsson 's{vocalsound} approach or something and {vocalsound} in addition to {disfmarker} They 're doing some noise removal thing , right ?PhD C: Yeah , yeah . So yeah we 're {disfmarker} will start to do this also .ProfessorA: Yeah .PhD C: Uh so Carmen is just looking at the Ericsson {disfmarker} Ericsson code .PhD D: Yeah . We modifProfessor A: Mm - hmm .PhD C: AndPhD D: Yeah , I modified it {disfmarker} well , modifying{disfmarker} {vocalsound} I studied Barry 's sim code , more or less . to take @ @ the first step the spectral subtraction . and we have some {disfmarker} the feature for Italian database and we will try with thisfeature with the filter to find the result .Professor A: Mm - hmm . Mm - hmm .PhD D: But we haven't result until this moment .Professor A: Yeah , sure .PhD D: But well , we are working in this alsoProfessor A: Yeah.PhD D: and maybe try another type of spectral subtraction , I don't {disfmarker}Professor A: When you say you don't have a result yet you mean it 's {disfmarker} it 's just that it 's in process or that you {disfmarker}{vocalsound} it finished and it didn't get a good result ?PhD D: No . No , no n we have n we have do the experiment only have the feature {disfmarker} the feature but the experiment havePhD C: Yeah .PhD D: wehave not make the experimentProfessor A: Oh . OK .PhD D: and maybe will be good result or bad result , we don't know .Professor A: Yeah . Yeah .PhD C: Yeah .Professor A: OK . So um I suggest actually now we{disfmarker} we {disfmarker} we sorta move on and {disfmarker} and hear what 's {disfmarker} what 's {disfmarker} what 's happening in {disfmarker} in other areas like {vocalsound} what 's {disfmarker} what 'shappening with your {vocalsound} investigations {vocalsound} about echos and so on .Grad F: Oh um Well um I haven't started writing the test yet , I 'm meeting with Adam todayProfessor A: Mm - hmm .Grad F: umand he 's going t show me the scripts he has for um {vocalsound} {vocalsound} running recognition on mee Meeting Recorder digits .Professor A: Mm - hmm .Grad F: Uh {vocalsound} I also um {vocalsound}{vocalsound} haven't got the code yet , I haven't asked Hynek for {disfmarker} for the {disfmarker} for his code yet . Cuz I looked at uh Avendano 's thesis and {vocalsound} I don't really understand what he 's doingyet but it {disfmarker} {vocalsound} it {disfmarker} it sounded like um {vocalsound} the channel normalization part {vocalsound} um of his thesis um {vocalsound} was done in a {disfmarker} a bit of I don't knowwhat the word is , a {disfmarker} a bit of a rough way um {vocalsound} it sounded like he um he {disfmarker} he {disfmarker} it {disfmarker} it wasn't really fleshed out and maybe he did something that was{vocalsound} interesting for the test situation but I {disfmarker} I 'm not sure if it 's {vocalsound} what I 'd wanna use so I have to {disfmarker} I have to read it more , I don't really understand what he 's doing yet.Professor A: OK . Yeah I haven't read it in a while so I 'm not gonna be too much help unless I read it again ,PhD D: It 's myPhD C: Oh yeah ?PhD D: I know this is mine here .Professor A: so . OK . Um . {vocalsound}The um {disfmarker} so you , and then {vocalsound} you 're also gonna be doing this echo cancelling between the {disfmarker} the close mounted and the {disfmarker} {vocalsound} and the {disfmarker} the{disfmarker} the {disfmarker} what we 're calling a cheating experiment uh of sorts between the distant {disfmarker}Grad F: Uh I I 'm ho Right . Well {disfmarker} {vocalsound} or I 'm hoping {disfmarker} I 'mhoping Espen will do it .Professor A: Ah ! OK .Grad F: UmProfessor A: F umGrad F: uProfessor A: Delegate . That 's good . It 's good to delegate .Grad F: I {disfmarker} I think he 's at least planning to do it for the clclose - mike cross - talk and so maybe I can just take whatever setup he has and use it .Professor A: Great . Great . Yeah actually um he should uh I wonder who else is I think maybe it 's Dan Ellis is going to be doinguh a different cancellation . Um . {vocalsound} One of the things that people working in the meeting task wanna get at is they would like to have cleaner {vocalsound} close - miked recordings . So uh this is especiallytrue for the lapel but even for the close {disfmarker} close - miked uh cases um we 'd like to be able to have {vocalsound} um other sounds from other people and so forth removed from {disfmarker} So whensomeone isn't speaking you 'd like the part where they 're not speaking to actually be {disfmarker} So {vocalsound} what they 're talking about doing is using ec uh echo cancellation - like techniques . It 's not reallyecho but {vocalsound} uh just um uh taking the input from other mikes and using uh {vocalsound} uh a uh {disfmarker} {vocalsound} an adaptive filtering approach to remove the effect of that uh other speech . So .Um what was it , there was {disfmarker} there was some {disfmarker} some {disfmarker} some point where {vocalsound} eh uh Eric or somebody was {disfmarker} was speaking and he had lots of {vocalsound}silence in his channel and I was saying something to somebody else uh {vocalsound} which was in the background and it was not {disfmarker} it was recognizing my words , which were the background speech{vocalsound} on the close {disfmarker} {vocalsound} close mike .Grad F: Hmm .PhD B: Oh the {disfmarker} What we talked about yesterday ?Professor A: Yes .PhD B: Yeah that was actually my {disfmarker} I waswearing the {disfmarker} I was wearing the lapel and you were sitting next to me ,Professor A: Oh you {disfmarker} it was you I was Yeah .PhD B: and I only said one thing but you were talking and it was picking upall your words .Professor A: Yeah . Yeah . So they would like clean channels . Uh and for that {disfmarker} mmm uh {disfmarker} that purpose uh they 'd like to pull it out . So I think {disfmarker} {vocalsound} I thinkDan Ellis or somebody who was working with him was going to uh work on that . So . OK . Right ? Um . {vocalsound} And uh I don't know if we 've talked lately about the {disfmarker} the plans you 're developing thatwe talked about this morning uh I don't remember if we talked about that last week or not , but {vocalsound} maybe just a quick reprise of {disfmarker} of what we were saying this morning .Grad E: OK .Professor A:Uh .Grad E: Um . {comment} So continuing to um extendPhD B: What about the stuff that um Mirjam has been doing ? And {disfmarker} and S Shawn , yeah . Oh . So they 're training up nets to try to recognize theseacoustic features ? I see .Professor A: But that 's uh uh all {disfmarker} that 's {disfmarker} is a {disfmarker} a certainly relevant {comment} {vocalsound} uh study and , you know , what are the features that they're finding . We have this problem with the overloading of the term " feature " soPhD B: Yeah .Professor A: uh {vocalsound} what are the variables , what we 're calling this one , what are the variables that they 'refound {disfmarker} finding usefulPhD C: Hmm .Professor A: um for {disfmarker}PhD B: And their {disfmarker} their targets are based on canonical mappings of phones to acoustic f features .Professor A: Right . Andthat 's certainly one thing to do and we 're gonna try and do something more f more fine than that but uh um so um So I guess you know what , I was trying to remember some of the things we were saying , do you hastill have that {disfmarker} ? Yeah .Grad E: Oh yeah .Professor A: There 's those {vocalsound} {pause} that uh yeah , some of {disfmarker} some of the issues we were talking about was in j just getting a good handleon {disfmarker} on uh {vocalsound} what " good features " are and {disfmarker}PhD B: What does {disfmarker} what did um Larry Saul use for {disfmarker} it was the sonorant uh detector , right ? How did he{disfmarker} H how did he do that ? Wh - what was his detector ? Mm - hmm . Mm - hmm . Oh , OK . Mm - hmm . So how did he combine all these features ? What {disfmarker} what r mmm classifier did he Hmm . Ohright . You were talking about that , yeah . I see .Professor A: And the other thing you were talking about is {disfmarker} is {disfmarker} is where we get the targets from . So I mean , there 's these issues of what arethe {disfmarker} what are the variables that you use and do you combine them using the soft " AND - OR " or you do something , you know , more complicated um and then the other thing was so where do you get thetargets from ? The initial thing is just the obvious that we 're discussing is starting up with phone labels {vocalsound} from somewhere and then uh doing the transformation . But then the other thing is to do somethingbetter and eh w why don't you tell us again about this {disfmarker} this database ? This is the {disfmarker}PhD B: Hmm !Professor A: And then tell them to talk naturally ? Yeah , yeah .PhD B: Pierced tongues andYeah . You could just mount it to that and they wouldn't even notice . Weld it . Zzz .Professor A: Maybe you could go to these parlors and {disfmarker} and you could , you know {disfmarker} you know have{disfmarker} have , you know , reduced rates if you {disfmarker} {vocalsound} if you can do the measurements .PhD B: Yeah . I That 's right . You could {disfmarker} what you could do is you could sell little rings andstuff with embedded you know , transmitters in them and thingsProfessor A: Yeah . Yeah , be cool and help science .PhD B: and Yeah .Professor A: OK .PhD B: Hmm ! There 's a bunch of data that l around , that{disfmarker} people have done studies like that w way way back right ? I mean {vocalsound} I can't remember where {disfmarker} uh Wisconsin or someplace that used to have a big database of {disfmarker} Yeah . Iremember there was this guy at A T - andT , Randolph ? or r What was his name ? Do you remember that guy ? Um , {vocalsound} {vocalsound} researcher at A T - andT a while back that was studying , trying to dospeech recognition from these kinds of features . I can't remember what his name was . Dang . Now I 'll think of it . That 's interesting .Professor A: Do you mean eh {disfmarker} but you {disfmarker} I mean{disfmarker} MarPhD C: Well he was the guy {disfmarker} the guy that was using {disfmarker}Professor A: you mean when was {disfmarker} was Mark Randolph there , or {disfmarker} ?PhD B: Mark Randolph.Professor A: Yeah he 's {disfmarker} he 's {disfmarker} he 's at Motorola now .PhD B: Oh is he ?Professor A: Yeah .PhD B: Oh OK .Professor A: Yeah .PhD B: Yeah .PhD C: Is it the guy that was using the pattern ofpressure on the tongue or {disfmarker} ?PhD B: I can't remember exactly what he was using , now . But I know {disfmarker} I just remember it had to do with you know {vocalsound} uh positional parametersPhD C:What {disfmarker} Yeah .PhD B: and trying to m you know do speech recognition based on them .PhD C: Mm - hmm .Professor A: Yeah . So the only {disfmarker} the only uh hesitation I had about it since , I mean Ihaven't see the data is it sounds like it 's {disfmarker} it 's {vocalsound} continuous variables and a bunch of them . And soPhD B: Hmm .Professor A: I don't know how complicated it is to go from there {disfmarker}What you really want are these binary {pause} labels , and just a few of them . And maybe there 's a trivial mapping if you wanna do it and it 's e but it {disfmarker} I {disfmarker} I {disfmarker} I worry a little bitthat this is a research project in itself , whereas um {vocalsound} if you did something instead that {disfmarker} like um having some manual annotation by {vocalsound} uh you know , linguistics students , this would{disfmarker} there 'd be a limited s set of things that you could do a as per our discussions with {disfmarker} with John beforePhD B: Mm - hmm .Professor A: but the things that you could do , like nasality and voicingand a couple other things you probably could do reasonably well .PhD B: Mm - hmm .Professor A: And then there would {disfmarker} it would really be uh this uh uh binary variable . Course then , that 's the otherquestion is do you want binary variables . So . I mean the other thing you could do is {vocalsound} boot trying to {disfmarker} to uh get those binary variables and take the continuous variables from {vocalsound} uhthe uh {vocalsound} uh the data itself there , but I {disfmarker} I 'm not sure {disfmarker}PhD B: Could you cluster the {disfmarker} just do some kind of clustering ?Professor A: Guess you could , yeah .PhD B: Binthem up into different categories and {disfmarker}Professor A: Yeah . So anyway that 's {disfmarker} that 's uh {disfmarker} that 's another whole direction that cou could be looked at . Um . {vocalsound} Um .{vocalsound} I mean in general it 's gonna be {disfmarker} for new data that you look at , it 's gonna be hidden variable because we 're not gonna get everybody sitting in these meetings to {vocalsound} wear the


Industrial Designer: {vocalsound}Project Manager: Um almost , there's one more thing I have to get out of the {disfmarker} I have to make sure that this attachment will open .Industrial Designer: {vocalsound} Ikeep forgetting whether I've done this . {gap} .Project Manager: Ah-ha . Okay . We'll open that when the time is right . In the meantime {disfmarker} Closing things down , okay . Let's see what this thing does . Doesit come up together or disappear one of them or what ? Ah , we came up together , we're good . Okay . Are we ready to start ? Okay . It's now quarter of four . This is a f another forty minute one so it will end at fourtwenty five . Okay . Right . Our agenda is , as before , for me to open the meeting , for us to go over the previous minutes , then for the two of you to present your prototype and for you to g um Sarah present theevaluation criteria . We then have a finance aspect , which is a spreadsheet , an Excel spreadsheet . And I know what you're all thinking of , oh my , um because we're only given a forty minute time period to get it all in, including the production evaluation . So we're going to make a very fast track . Okay . Um and as you can see that's what we do next on this thing . So the first thing I have to do is close this so that I can get to{disfmarker} Where is it ? {vocalsound}Marketing: Red .Project Manager: I need to open mine . Not the agenda .Marketing: Agenda three .Project Manager: No that th I want the minutes from the previous{disfmarker} minutes .Marketing: Mm .Project Manager: That should be there , minutes . Yeah . Okay . Uh from meeting three , is it alright with you if I don't switch it to show , just use it as is ? 'Cause this way I canmore easily flip it . Okay , um obviously all of us were here for the last meeting , we reviewed the previous minutes before that , um each of you made your presentations . {vocalsound} Um we discussed the variouspossibilities based on what was presented in those presentations . The market trend of fruit and veg , mm spongy , uh fancy and elegant more than technologically innovative and that more than easy . Um we decidedchip on print would be used . Um we would use plastic with a rubber casing , I think was the consensus , powered by kinetic energy . There was no decision made on the curvatures or double curvature or straight . Umperhaps the prototype will give us an inkling of that . Um looking like a scroll , but it's really a push button technology , excuse my spelling um that was actually in use , that is uh behind the scenes is push button whichwe uh according to Kate have a very good uh grasp on doing that in production . Um we decided that separate fashionable covers covering your fruit and veg might be a separate product that could be suggested tomanagement . Um and as suggested um yellow with black buttons with the company logo , a slogan and image might be a good idea based on the requirements that have been provided to us . Um we did have a fewproduction issues and coordination of the various bits and we had some conflict of ideas and cost constraints and we ran out of time . Um we had to follow that up and prepare for the last one . And uh we closed as it ranout of time . Is that a fair presentation of what happened ?Industrial Designer: Yep .User Interface: Yes .Project Manager: Okay , back to this meeting . Um we're down to the prototype presentation .IndustrialDesigner: Ta-da .User Interface: Alright .Project Manager: Over to you .Industrial Designer: Right .User Interface: Well .Project Manager: Ooh , two .User Interface: Yeah , well you see , each made one , we didn't haveenough yellow dough .Project Manager: Ah .Industrial Designer: {vocalsound}User Interface: This is the one that I made .Project Manager: Uh-huh .User Interface: It is uh curved , easy to hold , hand-held , nice andsmall with big easy buttons . This is like a scroll , but they are push buttons and they enter {disfmarker} takes you into the different menus . Of course we need someone who's experienced with the television {gap} . Imean this is the infrared thing that's gonna zap at the television . Uh I'm not quite sure how to make that , but I'm sure it will work . Uh this is on off switch , 'cause I think we do need that , and I think it gives it a nicebalance .Project Manager: 'Kay .User Interface: And it's gonna have the logo imprinted on it uh in there .Project Manager: Okay .User Interface: Um as for what it's actually made of {disfmarker} well the function ofthese buttons is up , down , left and right {vocalsound} in the different menus .Project Manager: Okay .User Interface: Uh position , I presume that just means right right on it , easy to see . The main feature of it isjust a simple design , simple , lack of uh buttons all over the place . Right ? {vocalsound} Form curved , kind of smooth , hand-held , makes it feel nice to hold . Uh material , I think Kate's gonna tackle that quite a bit ,but I think we have two different options , because we did make a another one , which wa uh is in the shape of banana , it's just {disfmarker} if you can imagine this as yellow with black buttons , like just like this but inthe shape of a banana ,Project Manager: Mm-hmm . Mm-hmm .User Interface: which is also nice and easy to hold and feels good and has a similar sort of scroll push button technology , just a slightly different design.Project Manager: {vocalsound}User Interface: Also with on off switch and infrared {disfmarker} {vocalsound} uh I had envisioned it in hard smooth plastic . So like uh {disfmarker} well , I dunno , what's it like ? Iguess like an existing remote control , but molded and smooth . Whereas otherwise we'd thought , like with this one {disfmarker} or mix and match , just we were gonna see what you thought , the {disfmarker} uh amore spongy rubber cover with spongy buttons . So we have the two options we can follow , either the smooth hard plastic or the spongy rubber , depending on cost restraints . And what we well , what conclusion wereach when we discuss it . {vocalsound} Uh material {disfmarker} yeah , that's what I have to say about material . Can I scroll down on there and see what else {disfmarker}Industrial Designer: Mm-hmm .UserInterface: Well colour , I think {disfmarker} I definitely have a preference towards bright yellow with black buttons , because that's the company colours , but if anybody's got any other suggestions , I'm quite willing toconsider them as well . {vocalsound} So , it just depends what you think about these ideas and if I'm {disfmarker} yeah , maybe , Kate , you better say what you think about them .Industrial Designer: Um well I don'thave very much to add . Um the the case {disfmarker} oops , that's the uh on off button just come off our prototype .User Interface: {vocalsound}Industrial Designer: The the case can be either um spongy rubber orhard plastic . We're not absolutely sure about a combination of the two , but it can be either of those . We have the technology to do that . Um and as for the the actual components um , uh Steph just said this is a{disfmarker} quite a cheap device to manufacture . We have simple rubber push buttons um which provide all the functionality we need . Um the um {vocalsound} the diode that actually does the um infrared is at theend , it's the stalk of the banana , or it's just the thing at the end of this version . Um so that's for material . Colour , well uh Steph's the expert on colour . Um we we don't have any particular restrictions on that . Yeah ,I think that's all we've got to say really .User Interface: I thin as for as for the fruit or organic theme , I guess this one is obviously fruit shaped .Industrial Designer: A banana .User Interface: This one has n banana ,yeah . This one has no obvious connections to fruit , but because it's round and molded , it kinda makes you think sort of organic , touchy-feely , kiddie , it's more like {disfmarker} yeah , you'd expect it to be like achild's sorta toy remote control instead of a real one , which I quite like that sort of image . 'Cause it's very big and chunky and child-friendly andIndustrial Designer: {vocalsound} Would you care to examine theprototypes , see how they feel in the hand ?User Interface: {vocalsound} Hold them , you see , you know . Curvature , is it to your liking ?Project Manager: Oh I see , the on-off's in the back .Industrial Designer: Yes ,that's so that your index finger automatically goes straight to it .User Interface: {vocalsound} If you don't wanna tire out your thumbs after all .Project Manager: And then you can use your thumb .{vocalsound}Industrial Designer: And it was partly we thought the design looked better ,User Interface: Yeah . {gap}Project Manager: I could see this thing , unless it's reinforced , having a problem with the you know{disfmarker}User Interface: Breaking ,Project Manager: yeah .User Interface: oh right . {vocalsound} Well you see , that's why hard plastic would be quite a good thing for it , because then it'd just be rigid .Marketing:I like the fact that on both of them the keys play such a prominent role .Project Manager: Hmm .User Interface: Yeah , {gap} we really like we really like that design ,Marketing: It's really kind of a {disfmarker}UserInterface: I mean it looks just like a logo , that arrangement of the keys . Like a c like a compass point , you know ,Marketing: Mm-hmm mm-hmm .User Interface: just up , down , left and right , and we think we couldmake that quite a good feature . And it's like the the iPod scroll wheel , {vocalsound} but better .Marketing: Yeah . But it's also like texting ,User Interface: Yeah . Yeah , yeah ,Marketing: you don't{disfmarker}Industrial Designer: Hmm .User Interface: I mean it {disfmarker} that's what it makes me think of , mobile phones ,Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: I was try Iwas thinking , moving your thumb like this , what does that remind me of ?Industrial Designer: And it's a very simple design ,Marketing: Yeah .User Interface: It's texting .Industrial Designer: there's not a lot to wrong ,the components are cheap to make .Marketing: It's also in terms of um being lost it's it's quite {disfmarker} it looks quite different .User Interface: Hmm .Marketing: You know , I I d I have several {disfmarker} fourremotes , and they all look the same until you get up close and you have to {disfmarker}User Interface: Yeah .Marketing: you know , this is really identifiable .User Interface: {vocalsound} I mean the thing is we doneed to develop our technology of {disfmarker} {vocalsound} I mean actually how to program the menus and what sort of , you know , text box is gonna appear at the bottom of the screen ,Marketing: Mm-hmm .Mm-hmm .User Interface: but we do definitely think that it's a viable option .Project Manager: Okay . The next item is evaluation .Marketing: No , okay .Project Manager: Uh if that's {disfmarker} if you're finished .UserInterface: {vocalsound} Uh yeah , we're finished .Marketing: Um {disfmarker}Industrial Designer: Mm-hmm .Marketing: shall I take your uh power ?Project Manager: Oh sorry .Marketing: Oh .Project Manager:{vocalsound} Try again .Marketing: Okay . This is going to be a heavily interactive evaluation , and the method here is to evaluate the new remote control in terms of the user requirements and the hot trendsintroduced by the marketing department . So , this means we're going to go over the priorities that were raised by uh the consumers a as well as incorporate all of our insight into this uh evaluation exercise . So I'mgoing to go and use the whiteboard , and I've made a list of criteria to look at , and so I'm gonna I'm gonna leave this up as the last thing , but for the evaluation it's going to be one is true and seven is false , goingover these different criteria , so one true seven false and I'm gonna now use the um the board . Okay . So um fancy , technologically innovative , easy to use , trendy , buttons , excess buttons , good buttons , ugly ,sellable , and other . And in fact I hope that uh you all introduce some additional terms , because these are things that um have been brought up , some of them seem rather close ,User Interface: Yeah , what aboutprice , is that gonna go on there as well ? Price of materials .Marketing: like they overlap . Mm , yeah , price .Project Manager: Hmm .Marketing: We'll put price up at the top .User Interface: {vocalsound} Not that weactually know anything about it ,Industrial Designer: {vocalsound}User Interface: but we can we can pretend .Marketing: {vocalsound}Project Manager: Well we will soon , unfortunately .Marketing: Um Okay , so{disfmarker}Project Manager: Come on .Marketing: Did you say {gap} ?Project Manager: No , {gap} .Marketing: Uh okay , so wha how do we feel in terms of is this fancy ?User Interface: It depends what what youmean by fancy really , 'cause when I think of fancy , I think of it's got lots of extra sort of fripperies and , you know , like baroque curliness and {disfmarker} whichMarketing: {vocalsound} Mm-hmm .User Interface: I'dcall these quite uh minimalist ,Industrial Designer: Yes , a plain , simple , clean design .User Interface: simple and plain , but I mean I do see what {disfmarker} {vocalsound} it is heavily reliant on appearance insteadof pure functionality ,Marketing: Mm-hmm .User Interface: so in that respect it is quite fancy .Marketing: {vocalsound} I {disfmarker} yeah , so in that respect {disfmarker} I think we'll go with that respect .UserInterface: I think just maybe we need a different word other than fancy , I'd say maybe aesthetic .Marketing: Yeah .Industrial Designer: {vocalsound} Well we have got s trendy further down ,Project Manager: Elegant.Industrial Designer: but {disfmarker}Project Manager: Elegant .Marketing: Elegant .Industrial Designer: Elegant , I don't know if I'd call them elegant .Marketing: Yeah , no these aren't the exact terms that the um{disfmarker}User Interface: {gap} like stylish or aesthetic .Industrial Designer: Stylish , yeah .Marketing: Yeah . Elegant . We're gon let's use elegant , although the the the people , the word on the street is is{vocalsound} {disfmarker}User Interface: Fancy .Marketing: Yeah . {vocalsound} N that {disfmarker} umUser Interface: Did you just break the pen ?Project Manager: {vocalsound}Marketing: yeah uh {disfmarker}the uh {disfmarker} is fancy . So let's let's take it to the next level .User Interface: Well d we'll just call it fancy then .Marketing: Well okay , so in terms of elegant , fancy . we'll call it E_F_ um , do we do we think thatperhaps {disfmarker} and maybe we should say the yellow ? Should we go with the yellow in terms of {disfmarker} I think that's a really superior {disfmarker}User Interface: Yeah , I think we n we need to{disfmarker}Marketing: they're both {disfmarker}User Interface: they're both yellow with black buttons , it's just that we didn't have any more dough to represent uh that ,Marketing: Yeah .Project Manager: Mm .UserInterface: but if you can just imagine banana shape with these bits as black .Marketing: Yeah .User Interface: So what we re really need to decide is whether we want the actual banana shape or just a a purely blob orsome sort of abstraction in between the twoMarketing: Yeah .User Interface: that isn't {disfmarker} that is more curved , like a banana , but that isn't actually recognisable as a banana , you know , with the groovesand the stalk and stuff ,Marketing: As a banana .User Interface: so .Marketing: I think that many of us are abstract enough to look at the yellow one and say we'll call it the banana .Project Manager: Yeah .Marketing:And of the two I really like I m I like the banana ,Project Manager: The chunk .Marketing: but I I do like the chunk .User Interface: So that's maybe not something we have to decide just right now , is it .Marketing: No,User Interface: Just somewhere a long the scale of in between these two .Marketing: but I mean in terms {disfmarker} we have to evaluate one of them . Unless {disfmarker} do you guys wanna evaluate both ?ProjectManager: I think between the two , somewhere between the two is true .Industrial Designer: {vocalsound} Yeah , I'd {disfmarker}Project Manager: It's more true than false , about a two .Marketing: Okay . So we saytrue . {vocalsound} technologically innovative .User Interface: {vocalsound}Industrial Designer: I d I don't think that's what we're aiming at with this concept .Marketing: Yeah .Industrial Designer: I think we're usingsimple components that are gonna be robust but not particularly innovative .Marketing: So we'll say {disfmarker} we'll say uh false . Easy to use .Industrial Designer: Very .User Interface: Yes .Marketing: {vocalsound}One ,Project Manager: Mm-hmm .Marketing: is that inappropriate ?Industrial Designer: Yeah .Marketing: Okay . Oh , pardon me . UmProject Manager: Trendy .User Interface: Oh yes .Marketing: trendy , s{vocalsound} and I say specifically spongy fruity .Project Manager: Mm-hmm .User Interface: Well , maybe only a two or a three then , 'cause it's no we still haven't decided about specific sponginess or specific{disfmarker}Industrial Designer: We have the worry about how robust it will be if it's it's curved as a banana but spongy .Project Manager: Hmm .Industrial Designer: I think {disfmarker}User Interface: Yeah , I don'treally think that's gonna work ,Industrial Designer: yeah .User Interface: but {disfmarker}Marketing: {vocalsound} Okay , so two ? UmIndustrial Designer: Yeah .Project Manager: Excess buttons .Marketing: are thereexcess buttons ?Project Manager: No .Industrial Designer: No .User Interface: No .Marketing: {vocalsound} {vocalsound} That is false .Industrial Designer: So that's false . {vocalsound}Marketing: Um {vocalsound}good , well designed buttons , intuitive buttons .Project Manager: Better , more intuitive buttons , yes .Marketing: True . Ugly .Industrial Designer: No .User Interface: No . {vocalsound}Project Manager: No .Marketing:People don't respond well to ugly . Sellable , uh quirky , you know , something people {disfmarker}Industrial Designer: Yeah , I think they're different , aren't they ?User Interface: Well it is quite it is quite quirky I think.Marketing: like oh ,Project Manager: I like it .Marketing: yeah . Yeah , I do too .User Interface: It could be quite a good brand , like a good little object .Marketing: Oh yeah . And I was I was thinking of other things umin terms of uh could we say it's cost saving ? With the {disfmarker}User Interface: Oh , we also need tho think about the energy . Is it the kinetic energy ?Marketing: Yeah , with the energy .Industrial Designer: Mm .{vocalsound}User Interface: If it's {disfmarker} it is gonna be environmentally friendly with the kinetic energy .Industrial Designer: Yeah .Marketing: It is going to be kinetic ?Industrial Designer: Yeah .ProjectManager: Mm-hmm .Marketing: we'll c we'll say it's a cost saving enviro . Yeah , Uh so yes .User Interface: Yeah , but we haven't completely developed that side of it yet , so we're not completely sure about that,Marketing: Well {vocalsound}User Interface: but yeah .Marketing: you're still in the Play-Doh stage .User Interface: Yeah .Marketing: Anything else ? Including price , do you have any idea about price or other features?Industrial Designer: Well I think our instinct is that it should be pretty cheap to develop . We haven't got a lot of expensive components in there .Project Manager: Yes , the instinct says true .Marketing: Okay . So trueone or should I go to two or three ?Industrial Designer: I'd put it at one I think , but {disfmarker} I dunno , what do you {disfmarker}User Interface: I would say maybe a two ,Marketing: Okay .User Interface: 'causewe still {disfmarker} we need to uh get somebody in who is good with the programming for the menus and things .Industrial Designer: Yeah , true ,User Interface: I mean it's not just like {disfmarker} I mean it's notlike ev you know , on a normal chunky remote every button res I mean means something different ,Project Manager: Yeah , that's not a cheap thing to get .Industrial Designer: it might be the {disfmarker} yeah , yeah, true . True .User Interface: whereas this one has only got the four buttons and they all {disfmarker} they mean everything , depending on what menu you're in .Project Manager: Hmm .Industrial Designer: Yeah ,that's a good point .User Interface: {gap} uh we need somebody to develop that .Marketing: Um other ? Anything else you guys can thing of ? And I'm gonna actually change a couple of these so then I'm gonna{disfmarker} instead of ugly I'm gonna say it's attractive and then make that true , so that {disfmarker}User Interface: Yeah .Marketing: 'cause I have to do an average . {vocalsound}Industrial Designer:{vocalsound} Right .Marketing: And then um excess buttons .User Interface: Just putting no excess buttons .Marketing: Exactly . Wow we're doing really well . Yeah , be you know ,User Interface: As for{disfmarker}Marketing: so it doesn't ruin the polarity .User Interface: see if we're technologically innovative , I'd say it is quite innovative , because there aren't really many that have this menu idea instead of all the


User Interface: Here we go again .Industrial Designer: {vocalsound} My mouse is not working anymore .User Interface: {vocalsound} Oh .Industrial Designer: {vocalsound} He's uh {disfmarker}Marketing: Oh .UserInterface: Okay .Industrial Designer: when I put it in , is is going to beep beep beep .Marketing: Oh , I got a nice little screen here over here .User Interface: {vocalsound}Marketing: {vocalsound} I got like this bigblack border uh on every side .Industrial Designer: {vocalsound}Project Manager: Okay .User Interface: Mm , okay .Project Manager: Everybody ready ?Marketing: {vocalsound} I'll I'll fix it .User Interface: Yeah , it'sokay .Project Manager: Welcome at the functional design meeting , again presented by Maarten .Marketing: Yeah , whatever .User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Uh this is theagenda , the opening . Uh , we've got three presentations . And I'm gonna show you some of the new projects requirements that were sent to me . And we're gonna make a decision on the remote control functions . Wehave uh forty minutes .Marketing: Yes .Project Manager: Oh , well this is the {vocalsound} the closing already .User Interface: {vocalsound}Project Manager: So uh {disfmarker} well we start off with the th the firstpresentation then . Uh , I think um in uh {disfmarker} we have to do it in uh in right order .User Interface: Okay .Project Manager: Maybe the {disfmarker}Marketing: I don't know what the right order is . So{disfmarker}Project Manager: Well , it {disfmarker}User Interface: No .Industrial Designer: Huh .Project Manager: Oh that . It won't {disfmarker} doesn't {disfmarker} Maybe we should start with the the technicalfunctions .Industrial Designer: Okay ,Project Manager: Yeah ?Industrial Designer: how can I get this on the whiteboard ?Project Manager: Well it's you dumped the file in the uh in the sh in the project document folder.User Interface: In project .Industrial Designer: Okay , I've done that .Project Manager: You've already done that ?User Interface: No can that open .Industrial Designer: Yes .Project Manager: Well let's close this one .We'll just uh open a new one .User Interface: Open it there .Project Manager: Uh , well . Yes . Uh-oh . New thing . Oh yeah , uh I have to say something . Uh , due to some uh technical problems I haven't uh digitizedthe last uh the meeting minutes . But I'll uh make sure that uh happens next time .Marketing: Mm-hmm .User Interface: Okay . {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh indigital uh form too .Industrial Designer: 'Kay , we're going to um uh talk about working design . Um , the method of the remote control is uh electrical energy , it activates a chip uh in the remote . It's an electricalcircuit which compose uh messages in the form of uh uh infrared signals to control the television . Mm , it's a nowadays very uh known , a known uh uh technology . Um , the known technology can make a cost very low. Uh , it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world . And and the components are very uh very cheap . Um , Uh , diodes , uh bat batteries and uh uh LED lights , they're needed andthey're uh everywhere available . Uh , again , it's a fair price . It's a common uh technology uh , like I told um {disfmarker} Uh , the circuit board , it's the most um important uh um part of the remote control . Uh , wecan use for that uh fibreglass with copper wires , it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper . It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah , they're making it uh all the time . Uh ,Project Manager: Okay .Industrial Designer: and it's not uh very specialised uh technology . {vocalsound} I haven't come to here , but um I've got uhsome uh images of uh remote controls . They were not uh very uh trendy or just uh just a remote control like everyone knows . So I don't know uh why I should put it here . Uh {disfmarker} {vocalsound}ProjectManager: {vocalsound} Okay . But it's the technical side of the remote control .User Interface: {vocalsound}Industrial Designer: Yes , but uh I uh haven't made it because uh of the time .Project Manager: Oh . Okay .Well , we'll we'll have to skip that part then .Industrial Designer: {vocalsound} What ?User Interface: Okay .Project Manager: But you don't think it's a problem um to design uh the technical part of the remote control ?It's gonna be easy ?Industrial Designer: {vocalsound} No . Yes .Project Manager: Okay .User Interface: But nothing restricted for user interface ?Project Manager: Yeah . MUser Interface: With technical{disfmarker}Industrial Designer: Um , no , it's uh it's just a part of uh a known technology , yeah .User Interface: I don't know .Project Manager: Okay .User Interface: 'Kay .Industrial Designer: Remote control isnothing special nowadays .Project Manager: R regardless of what type of functions we want to implement . Doesn't really matter .User Interface: Okay .Industrial Designer: Um {disfmarker}User Interface: But I kind ofuh {disfmarker}Industrial Designer: I don't think so ,Project Manager: Okay . Yeah , {gap} okay .Industrial Designer: because of the {disfmarker} all the televisions uh {disfmarker} there are a few {disfmarker}maybe a couple of televisions with the new functions ,User Interface: Yes . Uh {disfmarker}Project Manager: Okay .Industrial Designer: but is it useful to put them on a on a standard uh remote ?Project Manager: Well ,we'll see . We'll see later on .User Interface: Well , the technical functions . Um , well I don't know if you got the same uh pictures as I got ,Project Manager: No .User Interface: but uh I got these two ,IndustrialDesigner: No .User Interface: and I think they're {disfmarker} we have to focus uh on uh the uh one hand the expert view or the novice user . {vocalsound} th I think it's it's very much uh depending on the userrequirements , I don't s uh know who's doing tProject Manager: Well , uh will there be some uh user requirements later on ? {vocalsound} The ones I {disfmarker} I've uh received from the account manager .UserInterface: Yeah , but it {disfmarker} I think that's very important to watch uh what kind of functions there we want to uh put in a remote control .Project Manager: Yeah . Well , we'll keep this in mind , and then discussit later on .User Interface: Yeah , well y we can put functions in it when uh {disfmarker} yeah , when we uh get the user requirements uh and we can update it .Project Manager: Uh-huh . Okay , but this real this uh bigd uh distinction between this type of remote . {gap} we should we should choose one uh {disfmarker} we should not compromise but uh really choose for uh expert viewer or novice vMarketing: Yes , I agree . Yeah.Project Manager: Yeah ? Well , what {disfmarker} that's what you want {disfmarker} trying to say .User Interface: Well , yeah w if you want try a a a huge market , if you want to reach a huge market , uh like elderlypeople and {disfmarker} we have to choose for novice user .Project Manager: Okay . Okay .User Interface: But I don't know . It's it's really um depending on how how how far the the the remote controls are already inn um in use .Project Manager: Yeah , well {vocalsound} some of these {disfmarker} Uh , yeah . Well , some of that will {disfmarker} Yeah , but i but it will be more clear when we come to the uh u uh some of the newrequirements .User Interface: Yeah , probably , yeah .Marketing: Yes .Project Manager: So {disfmarker}User Interface: Uh well , there are l at least uh basic functions , uh like just th the channels uh one till nine , uhon and off switch , which must be clear with a red button or something like that . Um , most standard uh have volume , of course , and a mute function , and , of course , the next and previous channel . I think that'sjust basic what we need .Project Manager: Mm-hmm .User Interface: And from that on we can {gap} user requirements what we need more . Uh {disfmarker} Yeah , I just um um I thought Joost was looking at thetrendy {disfmarker} the trends in the markets , and I don't know if there uh are any um {disfmarker} uh if you put more functions , more buttons , maybe it's com becoming less trendy or something like that.Marketing: Yes .User Interface: M you can just {vocalsound} you can k {vocalsound}Marketing: {vocalsound} I haven't really found a conclusion like that .User Interface: you can keep it in mind that .Marketing: Yeah.User Interface: I don't know . Uh , I th I thought the the {disfmarker} with less buttons you can make a more trendier uh {disfmarker}Marketing: Design .User Interface: yeah , more trendier design , I think . I think.Marketing: Sounds interesting .Project Manager: {vocalsound}User Interface: Yeah ?Marketing: {vocalsound}User Interface: Uh , well , that's all I have to say , I think .Project Manager: Okay .User Interface: Yeah ,that was it .Marketing: {vocalsound} Alright .Project Manager: Well , then the Marketing expert can uh tell us something about the current market .Marketing: {vocalsound} Yes .User Interface: {gap} .Marketing: Yeah. It's alright . Um {disfmarker} Alright , I've done some research for functional requirements . Um {disfmarker} yes . The working method um {vocalsound} there were hundred uh uh w h one hundred people , uh howdo you say uh , f watched using remote controls in the usability lab and they also uh filled out a questionnaire uh with a few questions . Uh , I've lined them up here . Uh , ask whether um common remote control looksgood or not , about willingness to spend money on remote control , about zapping behaviour , and uh and stuff like that . I uh have found some interesting things . We do we do got a market . Um , {vocalsound} threeout of four people claim m uh to find remote controls ugly . So if we make a trendy design , we sure have seventy fi seventy five percent of the market , which you can reach . Um , three out of four users uh zaps a lot ,as I uh quoted here from the uh results . {vocalsound} Zap buttons are used one hundred and sixty eight times per hour . That's quite a lot . Um , {vocalsound} relevant options are , of course , power buttons .Although , only used once per hour . Uh , channel selection , volume and buttons for text , and the more um , yeah , other functions , like audio settings , video settings , sound settings are not said to be very importantand uh very much used . Furthermore , fifty percent says uh they only use ten percent of the buttons on a remote control . That doesn't say we got {disfmarker} we can leave ninety percent off . But it sure um says weshouldn't make it too uh complicated . Fifty percent also claims uh to have lost a remote control very often in the room . And um {vocalsound} an important thing here , the most important customers uh , which is overseventy percent of our market , is in the age range of thirty six to sixty five years old . And uh elderly people , our market , are less interested in uh nice features , but more willingly to spend more money on remotecontrols . So , {vocalsound} what I was thinking {disfmarker} oh , wrong side . We shouldn't implement too much features on uh on our remote control , because elderly people will get th lost . Group features for ahigher usability , uh what I was claiming in the previous meeting . Um , all the settings , about audio settings , video settings and channel settings , which are not very often used , we could group them uh on onebutton and make them accessible uh in one menu button or whatever , because they are used very rarely and well , it uh {disfmarker} there are a lot of options there , so we can really make uh {disfmarker} yeah ,how do you say , we can spare at buttons over there .Project Manager: Okay .Marketing: {vocalsound} And um , if you want to implement V_C_R_ and D_V_D_ options , group them in the button , not too uh{disfmarker} {vocalsound} Yeah . Small buttons , so they won't be very um , how do you say {disfmarker}Project Manager: Visually presents .Marketing: Yes , won't be very present , thank you . And a trendy look ,well uh , although seventy percent of the market is uh {disfmarker} consists of elderly people uh who don't really care for trendy looks or whatever , I guess it can do no harm to make it trendy for the other thirtypercent . That was kind of what I found .Project Manager: Okay .User Interface: Okay .Marketing: {vocalsound} Okay .Project Manager: Well , then we {disfmarker} I'm gonna show you some of the new projectrequirements and then we gonna discuss on uh what features we find important .Marketing: {vocalsound} Yes .Project Manager: Uh , well some of the uh new requirements {vocalsound} make some of your findingsquite uh irrelevant , I think .Marketing: {vocalsound}Project Manager: Because um uh s decided to put {disfmarker} They have decide to put two additional requirements forward . Well , now I see four .Marketing: Two? {vocalsound}Project Manager: That's kinda strange . Well , they say tele teletext becomes outdated since the popularity of the internet . Well , I think that may be so , but well , we can't just leave the teletext buttonoff .User Interface: Well {disfmarker}Project Manager: It's impossible , I think .User Interface: No way .Marketing: {vocalsound} No uh , I agree , I agree .Project Manager: So the compromise we could make is just tomake one teletext button , you know , like on and off , and don't make a lot of special {disfmarker} put a lot of special features on it to make it transparent or {disfmarker}Marketing: Not too much , no .ProjectManager: You know , it's just you want you want to be able to make use of teletext , but not to play with it that much .Marketing: Yeah .Project Manager: So we have to think of that . The remote control should only beused for television . Otherwise , the project becomes more complex , which endangers the time t t ma uh the time to market . So maybe we should leave all D_V_D_ and V_C_R_ related features off completely .UserInterface: Yeah .Marketing: {vocalsound} Okay .Project Manager: I don't know . I think that uh that's what they're trying to say .Marketing: {vocalsound}Project Manager: Uh , our current customers are within the agegroup of forty plus . New products should reach a new market with customers that are younger than forty . So you uh talked about the elderly who were willing to spend more on a remote control and who wereinterested .Marketing: Mm-hmm .Project Manager: But , well , they're not relevant because we are aiming at a younger {disfmarker}Marketing: {vocalsound} I don't really agree actually , to be honest . It's a verysmall market which we will approach then if we uh want to reach customers younger than forty . It's only like thirty percent of the total market .Project Manager: Yeah , but it is {disfmarker} it's is a dif it's a fact thatthe th th that bigger market you're talking about , we already cover that .Marketing: Mayb yeah ?Project Manager: Our company already sells remote control to the older people , but we we also want , {vocalsound}you know , a new customer group . That's the one we haven't covered yet . So I think that's what the problem is . We haven't got remote controls for uh {disfmarker}Marketing: {vocalsound} Okay .Project Manager:Well I think , yeah .Marketing: Maybe maybe we can compromise a little bit .Project Manager: Yeah , I think so . Maybe if it's {disfmarker}Marketing: Not too much then , bu alright .Project Manager: no no , but I thinkwe have to just keep in mind what the older age group wants . So maybe we can make a remote control that's primarily interesting for the younger group , but isn't that bad for an older person either .Marketing: Yes.Project Manager: Uh , our corporate image sh should stay recognisable in our products . Our product's corporate colour and slogan must be implemented in the new design . Okay , {vocalsound} something else nice toknow .User Interface: But what's our slogan ?Project Manager: Sorry ? Yeah , {vocalsound} you will have to look that up . {vocalsound}User Interface: The slogan uh {disfmarker} {vocalsound}Marketing:{vocalsound} Yeah , I'll have a look .Project Manager: {vocalsound} I think it's something about the {disfmarker}User Interface: Puts fashion in electronics . {vocalsound}Marketing: We put the fashion in electronics.Project Manager: Oh , okay . {vocalsound} I thought it w might be , let's make things better or something , but {disfmarker}User Interface: {vocalsound} Sense simplicity . {vocalsound}Marketing: {vocalsound}Sense and simplicity . {vocalsound}Project Manager: Okay well , {vocalsound} let's go back to the the agenda . So we've now had to {disfmarker} the three presentations . We know about the new projectrequirements . That means we can uh well d yeah , discuss on the remote control functions . Well , if I can uh make a start , I think it's becoming more clear what kind of remote control it's gonna be , and I alreadytalked about the {disfmarker} maybe you have a f familiar with the rem remote control that has the the can opener underneath it . I think we're we're looking for some {disfmarker}Marketing: {vocalsound}ProjectManager: Yeah , we we're looking for a really simple remote control with only basic T_V_ functions . Y well , that {disfmarker}User Interface: Yeah .Marketing: Well , to be honest , if um our uh aim group is uh till forty ,not older than forty , maybe that's not very uh {disfmarker} yeah , we don't really need to have a simple remote control .Project Manager: Yeah . Yeah .Marketing: I think we can implement more functions then ,because um {vocalsound} basically uh the younger people are more able to adapt to new technologyUser Interface: Yeah , but whaProject Manager: Yeah , yeah .Marketing: and therefore will be a more{disfmarker}Project Manager: M yeah , that's why um well a lot of um the use the requirements the the account manager sent me , I think they are are c are contradicting each other ,User Interface: But{disfmarker}Project Manager: because they want a simpler design , and no uh other uh s functions than just T_V_ , but they s do aim at a younger {disfmarker}Marketing: Yes . {vocalsound}Project Manager: Well ,maUser Interface: Yeah , but you sai you said that that a lot of functions aren't used .Marketing: Yeah .User Interface: So why should j we put this function in ?Marketing: {vocalsound} Well , I think {disfmarker}UserInterface: I think more {disfmarker} I think uh people {disfmarker} younger people are more looking for just a trendy look than uh more functions .Industrial Designer: {vocalsound}Project Manager: But I think uh you{disfmarker} we can make some discuss uh distinctions in uh what kin in the , know , th th in functions you have {disfmarker} Y Well you have different kind of uh equipment in your room , like a t T_V_ and a D_V_D_player .Marketing: Yes .Project Manager: You can uh , know , you {gap} you can {vocalsound} make very d you can put very detailed functions regarding the T_V_ set on your remote control uh with the with uh the ,you know , audio settings and uh v uh screen settings . We don't want that . I think that was {disfmarker} that became clear . We don't want . But w maybe we should put some func uh , I know that the younger peoplewill most likely have a D_V_D_ player they want to , you know , they want to uhMarketing: Yeah , control .User Interface: Yeah , but uh you said {disfmarker}Project Manager: control , remotely .User Interface: Yeah ,d yeah , but th the functions are not in the remote control we're making .Marketing: {vocalsound}Project Manager: No , yeah , th th the user requirements of the the {disfmarker} The new project requirements told usnot to {disfmarker}User Interface: It's n Yeah .Project Manager: But maybe w Yeah . I think we maybe should {vocalsound}User Interface: Yeah .Project Manager: Yeah , well we should uh put some functions for other{disfmarker} maybe for other equipment on it . But just the basic functions . Maybe like rewind and wind ,Marketing: {gap}Project Manager: or n what d what do you guys think ?Industrial Designer: But you can putthem under the same button .Marketing: Not much more than that .Project Manager: Yeah , if {disfmarker} as far as possible .Marketing: Yep . Or we can u u we could put 'em behind the flip-flap or whatever .ProjectManager: But what do you think ?Marketing: So tProject Manager: Do th should we implement features that uh uh or functions that {disfmarker} to control other devices ?User Interface: No .Project Manager: No , youdon't think so ?Marketing: {vocalsound}User Interface: No , new requirements say no .Project Manager: Yeah , the new requirements say so .User Interface: So {disfmarker}Industrial Designer: But you can put a playand stop and and rewind .Project Manager: Well , maybe it's {disfmarker}Marketing: {vocalsound} Yeah .Project Manager: maybe there there there is something th m most of the time these functions don't support the


Project Manager: Right , so start of the first meeting .Marketing: Mm-hmm .Project Manager: {vocalsound} Uh . Right , so agenda of the first meeting . Where we uh {disfmarker} We have twenty five minutes for thismeeting .Industrial Designer: Okay .Project Manager: We uh are to get acquainted . So does everyone want to say who they are ? {gap} that seem sensible ?Marketing: Yeah . I'm Robin . I'm the Marketing Manager.User Interface: I'm Louisa . I'm the User Interface Designer .Industrial Designer: I'm Nick . I am the Industrial Designer .Project Manager: And I'm Alastair and I'm the project leader . {vocalsound} Alright okay , sotool training . Um . {vocalsound} Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ?Industrial Designer: Tool trainingUser Interface: I'm not exactly sure what you mean bytool training .Project Manager: Neither am I {gap} .User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Oh I see , so we shouldn't really be {disfmarker} Oh right okay , so . So we have the projectteam , which is to um {vocalsound} basically to come up with a new r remote control device .Industrial Designer: {gap}Project Manager: Uh we have uh {disfmarker} the starting base was the original {vocalsound}which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to {vocalsound} to be trendier , to be with it ,and therefore to uh to get a bigger market share and bigger audience .Industrial Designer: {vocalsound} Yeah .Project Manager: So um {vocalsound} method of doing this is uh split up as you can see into uh{vocalsound} the functional design , the conceptional design , and the detailed design . So um {vocalsound} in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh thisdevice .Industrial Designer: Yes .Project Manager: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before . And therefore umhave a successful uh conclusion to the day . Um and you'll be doing uh various designs uh throughout the day to meet this end .Marketing: Mm-hmm , okay .Project Manager: So we've got tool training . Try outwhiteboard . Uh . {vocalsound} So we will um .Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board overthere . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first .Industrial Designer: Okay {gap} .Marketing: {vocalsound}Project Manager: {vocalsound} Do you wish to go f Havea first bash at uh whatever .User Interface: I don't mind . {vocalsound}Marketing: I dunno . {vocalsound}User Interface: Um .Project Manager: Ah uh . {vocalsound}User Interface: Let's see .Marketing: {gap}UserInterface: Good job I got pockets today .Project Manager: But now you you uh you'll move out from the microphone and the camera .Marketing: Your microphone's just {disfmarker}Project Manager: I take it that{disfmarker}User Interface: Are we supposed to do this right now , do you think , or ?Project Manager: I would {vocalsound} I would guess so . Or {gap} {disfmarker}Marketing: Yeah . I don't know .IndustrialDesigner: You've lost uh your microphone there .Project Manager: {vocalsound} Technical problems .User Interface: Oh . Right here we go .Project Manager: I mean you designers are meant to come up with these sortof things .Industrial Designer: {gap} {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound} {vocalsound}User Interface: Okay . I think that I would have to say that myfavourite animal is the cat . Little smiley cat there . Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe .Project Manager: {vocalsound}Industrial Designer:{vocalsound}User Interface: Um {vocalsound} and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look after themselves .Project Manager:{gap} {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Next . {vocalsound}Industrial Designer: Okay , yeah . I'll I'll {disfmarker}User Interface: Shall I rub that out , actually?Project Manager: I don't see as there's any need to . There's plenty of space .Industrial Designer: {gap}Project Manager: I mean whatever . {vocalsound}User Interface: {vocalsound}Marketing: We can have have awhole menagerie . {vocalsound}Project Manager: Exactly .Industrial Designer: {vocalsound} Shall I see if I can get across without just tangling everything . Okay .Project Manager: We've had more time to prepareover this side ,Industrial Designer: There's one .Project Manager: so we've all stuck our bits and pieces in our pockets . {vocalsound}Industrial Designer: {vocalsound} Didn't think of that .User Interface:{vocalsound}Marketing: {vocalsound} {vocalsound}Industrial Designer: 'Kay uhProject Manager: The three pens are underneath .Industrial Designer: pens are over here . I'll try the red pen . Okay . Um .{vocalsound} I'm gonna go for the bear which I'm {gap} be able to draw very well ,Project Manager: {vocalsound} You get marks for artistic impression . {vocalsound}Industrial Designer: but I'll have a bash at it.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: Uh .User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Ooh ooh {gap} I lost it there . I think I've justknocked the microphone . {vocalsound} Um .Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: So you're just doing the face . {vocalsound}Industrial Designer: We'll g then we'll go for a a s smallsmall bear {gap} .User Interface: {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {vocalsound} Um {vocalsound} and I like my animal that looksnothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that .Project Manager: {vocalsound}Industrial Designer:{vocalsound} Great . {vocalsound}Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . {gap} looks like it's going to be a dachshund or something .User Interface: That'squite good . {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Right . There's my dog . Um {vocalsound} I like dogs because they're very loyal . And they're always happy , so wheneverwhenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well .You can sorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface:{vocalsound}Marketing: Okay , that's why I like dogs .Project Manager: {vocalsound} Right , um . {vocalsound} Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh {gap} I'mnot too keen on them anyway . Not to worry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh {vocalsound} {vocalsound}{gap}User Interface: {vocalsound}Project Manager: As you can see that my artist artistic work is useless as well .Marketing: {vocalsound}Project Manager: Anyway um . {vocalsound} And uh one of the best uh thingsabout fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look afterthem for you . Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in afew plants , so . Other than the fact that they keep dying ,Industrial Designer: {vocalsound}Project Manager: uh fish are uh {vocalsound} are not are are are reasonable pets in that uh they're low maintenance.Marketing: {vocalsound}Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound} Great .Project Manager: {vocalsound} Right . Okay , uh if we're still all with us . Right okay , so . Work has been doneon uh this uh project where by um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . {vocalsound}Marketing: Mm-hmm . {vocalsound} Yeah.Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costs limited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh{disfmarker} well not actually a profit margin it's uh {disfmarker} because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . Andso depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time .Industrial Designer: {gap}Project Manager: So um {disfmarker}Experience with remote control , first ideas . New remote . So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were .Industrial Designer: Yes .{gap}Project Manager: So uh any any thoughts ?Industrial Designer: Um I {gap} with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy topress buttons . As that is the main function .Project Manager: Okay , so so basically we're looking for some um {disfmarker} we're looking for a device that is um robust and and therefore uh won't get damaged tooeasily .Industrial Designer: Yes .Project Manager: Um we're looking for a device that is uh {disfmarker} What was the other things you said there ?Industrial Designer: Um sort of easy to use so the buttons areaccessible .Project Manager: Easy to use . Use .Industrial Designer: {gap} is easy to use and see .Project Manager: And see .Industrial Designer: Yes .Project Manager: Okay . Uh .User Interface: Can I just check ?{vocalsound} Is this just a television remote ? Because a lot of um systems are kind of T_V_ video combined now , or T_V_ D_V_D_ combined .Project Manager: Mm-hmm .User Interface: And one of the most annoyingthings is having like five remotes in the house . So if you've got a combined system , it could be a combined remote .Industrial Designer: {gap}User Interface: Or is it just a television that we're supposed to be doing?Marketing: Mm .Project Manager: Oh I w um basically I'll get back to you on that .Industrial Designer: {gap}Project Manager: But it seems to me sensible ,User Interface: {vocalsound}Project Manager: 'cause{disfmarker} as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room .Marketing: Yeah .Project Manager: And uh {disfmarker}User Interface:{vocalsound}Project Manager: So a device for for all remotes .Industrial Designer: {gap} Sorry , you go . You go .Marketing: I've Okay . Yeah . Um one of the things um we found from the market research is thatpeople often get confused by the number of buttons on them as well . 'Cause there's quite often lots and lots . And um sometimes uh they sort of {disfmarker} remote controls defeat their own purpose because you'resat in the chair and the remote is somewhere else in the room . So {disfmarker} whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote . So so I don't weneed to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room .Industrial Designer: {vocalsound}User Interface: {vocalsound} Comes to your whistle .{vocalsound}Project Manager: Hmm . {vocalsound}Marketing: That's that's maybe something for the future when you can talk to your television , but {vocalsound} {disfmarker}Industrial Designer: Yeah .{vocalsound}User Interface: {vocalsound}Project Manager: But is it {disfmarker} in a sense it's r um mutually exclusive . You can't have both the th the one device and then have few buttons on it to{disfmarker}Marketing: Yeah .Project Manager: 'cause you want you want simplicity as well , you want any idiot to be able to use it . Whilst at the same time you want , as you rightly said , one remote for all.Marketing: Yeah .Project Manager: And so these are probably mutually exclusive optionsMarketing: Mm-hmm .Industrial Designer: Yes .Project Manager: that uh {disfmarker}Marketing: Mm-hmm .Project Manager:Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more {gap} with handling them ,Industrial Designer: Yeah .ProjectManager: therefore you can make them more complicated as time goes on .Industrial Designer: Maybe we could um have better instructions with the remote . Or are we just doing the design of the remote control itself, or sort of the instructions that would come with it ?Project Manager: {gap} Better instructions .Marketing: Yeah . I mean we've done some research um about sort of you know what the cutting edge sort of hand helddevices are , and a lot of them sort of use you know they're like they're like mini laptops .Project Manager: Mm-hmm .Marketing: So it's possible that we could devise a system where where you're you're basically sortof holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where {disfmarker} you know if you buy a new thing then it sort of {disfmarker} you can link it to that aswell , maybe .Project Manager: Okay . Um well we've got five minutes before the end of the meeting . So uh we have to uh start winding up . Um is there {disfmarker} Next meeting in thirty minutes .IndustrialDesigner: 'Kay .Marketing: Okay .Project Manager: So um {disfmarker} Right , so we've got I_D_ the {disfmarker} Come on , where's my {disfmarker}Marketing: If you just click return it should be okay . It'll get rid ofthe message .Industrial Designer: {vocalsound} Or not . {vocalsound}Project Manager: {vocalsound}Marketing: If you hit just hit return and it should get rid of the message .Project Manager: {vocalsound} Oh therewe go .Marketing: Oh you've got {gap} . {vocalsound}Project Manager: Yeah . {vocalsound}User Interface: {vocalsound}Project Manager: That's what I was looking for . Right . So we've got function {disfmarker} Ohwhat happened to the {disfmarker}User Interface: I think that might be back to the start . Um if you grab the kind of uh slide to the left and pull it down ?Marketing: Yeah .Industrial Designer: {gap} slide four{gap}Marketing: Yeah .Project Manager: Right . Right . {vocalsound} Sorry about that .Industrial Designer: Okay .Marketing: {vocalsound}Project Manager: Okay , so we've got um the working design for I_D_ . ForU_I_D_ the technical functions design . Marketing , the user requirement specification . Specific instructions will be sent to you by your person by your personal coach . So . Are we all clear what objectives we're lookingto meet in the next thirty minutes ?Industrial Designer: {vocalsound}Project Manager: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting .Industrial Designer:Yes .Marketing: Mm-hmm .Industrial Designer: 'Kay , yes .User Interface: I'm not exactly clear on what we're designing the rem remote for .Marketing: Mm-hmm .User Interface: Is this a mun multi-functional one ordo we decide that ourselves as we go away and work on it ?Industrial Designer: I think you just said at the start it was a television remote control ,Project Manager: Television remote control .Industrial Designer: somaybe we should just stick to that unless we get told otherwise .User Interface: Right .Project Manager: That's true , 'cause during during the course of our day we might make decisions based on information ormeetings that would change {vocalsound} where we're going .Marketing: Okay cool .Project Manager: But at this point in time I think you're right that uh {disfmarker} shall we make it just a T_V_ . Okay ? So we willdepart .Industrial Designer: 'KayProject Manager: {vocalsound} We will stay here and uh and break off . And I'll do minutes and and we'll see you in half and hour .Industrial Designer: Okay , that's great .UserInterface: Okay .Marketing: Okay cheers .Project Manager: Okay . Right s