Project Manager: Mm .Marketing: So ,Project Manager: So , uh now {vocalsound}Marketing: Hi Christa . {vocalsound}Project Manager: it's the {disfmarker} {vocalsound} Hi Sammy . {vocalsound} It's the detaildesign meeting , so we're going {disfmarker} last meeting . So um , first uh Mark and Rama are going to present uh the prototype . Uh then uh Sammy will propose some uh crite cr criteria to evaluate this prototype .Then , w we {disfmarker} {vocalsound}User Interface: {vocalsound} {vocalsound} Yes . {vocalsound}Marketing: {vocalsound} Yes . {vocalsound}Project Manager: {vocalsound} And then we going to do somefinance to see if uh it is uh feasibleUser Interface: And chocolate ? {vocalsound}Project Manager: {vocalsound} and uh at the end we will we will um evaluate ourself as a team . {vocalsound} And that's all . Okay . Sofirst , {vocalsound} let's uh see the prototype .Marketing: Mm .Industrial Designer: Yeah .Project Manager: {vocalsound}Industrial Designer: Uh , here we have our prototype model .Project Manager: Okay . And youhave some slides then ?User Interface: Mm-hmm .Industrial Designer: Yeah . Yeah , we have also some slides .Project Manager: {gap} Yeah . Mm .User Interface: Yes , and place some slides .Project Manager: Okay .Uh so in which uh {disfmarker}User Interface: Uh , participant three . {vocalsound} Prototype .Industrial Designer: In {disfmarker} Yeah .Project Manager: Mm okay . Mm .Industrial Designer: Five .Project Manager:{vocalsound}User Interface: {vocalsound} Uh , so this is our remote control .Industrial Designer: Him .Project Manager: {vocalsound}User Interface: It's a r working prototype . You can use it now by switching allthese buttons . So first , I present as we came to this perfect model ,Project Manager: {vocalsound}User Interface: and then we'll give some technical specifications .Marketing: Yeah .Project Manager: Mm-hmm .UserInterface: That's {vocalsound} well {vocalsound} {vocalsound} , so that's that . Please , next slide . We analysed all the fruitsProject Manager: {vocalsound}User Interface: and contacted NASA , and uh made some{vocalsound} real good {disfmarker}Project Manager: MASA ? {vocalsound} {vocalsound} {vocalsound} {vocalsound} {vocalsound} {vocalsound}User Interface: Yeah . If you can see this , and the stars are showingthat {gap} . And um , {vocalsound} s society will accept that . For sure .Marketing: Mm-hmm .User Interface: {vocalsound} And making some analysis of different fruits , we choose the ultimate form , ultimate colours, and uh ultimate smell of it . S please , next slide . But we still didn't want to go far from our titanium idea , 'cause it's the most of the moder the m the {gap} modern material we can p select . And it's practical . Andit's still say it's for our needs , so please press something . And as I said , {vocalsound} it's perfect . {vocalsound}Project Manager: {vocalsound} Okay . {vocalsound} {vocalsound} {vocalsound}User Interface:{vocalsound} Please press it .Industrial Designer: Experience . ExplanatUser Interface: Everyone is {gap} f really uh really glad to obtain an {disfmarker} {vocalsound} s such a r such a device .Marketing: Such a nicething . {vocalsound}Industrial Designer: See this {gap} . {vocalsound}User Interface: So you can touch it with your hands .Marketing: Can I ?User Interface: Sure . Yes . {vocalsound}Industrial Designer: You can{disfmarker}Marketing: Ho-ho . {vocalsound} {vocalsound} {vocalsound} imitating flatulence] {vocalsound}Project Manager: What do you say ? {vocalsound}User Interface: NMarketing: It says {vocalsound}{vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound} You must say it .Industrial Designer: {vocalsound} Spongy .Marketing: I will uh {disfmarker}Project Manager: {vocalsound} One day.Marketing: I'll buy it . {vocalsound}User Interface: Yeah . {vocalsound}Marketing: If I if I need so . {vocalsound}Project Manager: He {vocalsound} {vocalsound} {vocalsound} {vocalsound} {vocalsound}Marketing:Hopefully my daughter will like it . {vocalsound}User Interface: Okay . Y and we got the answer . Uh , it is , yes , of course .Marketing: Yes , of course . Of c course . {vocalsound}User Interface: {gap} , please nextslide . Um , this is a prototype . You can have a look at it , and {disfmarker} That's all I wanted to say .Marketing: Ah .User Interface: Now it's technical specification by our colleague .Industrial Designer: Hmm .ProjectManager: Hmm .Industrial Designer: So {disfmarker}Marketing: Oh , there is {vocalsound} a button missing .Project Manager: {vocalsound}Industrial Designer: Yeah .Marketing: {vocalsound} Okay .{vocalsound}Industrial Designer: This this is really flexible . You can add your buttons .Marketing: It's in option . {vocalsound}Industrial Designer: {vocalsound} Yeah . So function , mm {disfmarker}Project Manager:Mm-hmm .Industrial Designer: {vocalsound} So , as we discussed , we have to switch on switch off whenever we want . And so , we have buttons and using L_C_D_ , or like you can use this {vocalsound} jog wheeland select which ever option on the L_C_D_ , and then do on and off . {vocalsound} Then you ha you'll have volume control . So , you you can press these buttons to increase or decrease the volume .Project Manager:{vocalsound}Industrial Designer: And we have some L_C_D_ controls . Like , m switching the L_C_D_ display if you want to use L_C_D_ , or you don't want you can just use normal button .Project Manager: Mm-hmm.Industrial Designer: And we have speech recognition . Here you have microphone , and then it date records your voice , and then it try to recognise .Marketing: Hmm .Project Manager: {vocalsound}IndustrialDesigner: And it can also do the action .Project Manager: {vocalsound}Industrial Designer: And location finder . And we want to do the location basically using speech recogniser . You can just say , where is my remotecontrol .Marketing: Mm-hmm .Industrial Designer: Or uh , you can just give some nickname to your remote control , like Bobby {gap} .Project Manager: {vocalsound} Bobby . {vocalsound} Mm-hmm .Marketing:{vocalsound} Hey , babe .Industrial Designer: {vocalsound} And then , {vocalsound} it will say hi . {vocalsound}Marketing: {vocalsound} Bob . {vocalsound} Hey Bob . {vocalsound}Industrial Designer: {vocalsound}Yeah , hi , and then you can use it . {vocalsound}Marketing: Okay ,Project Manager: Hmm . {vocalsound} 'Kay . {vocalsound} {vocalsound} {vocalsound} {vocalsound}Marketing: that's good .Industrial Designer: So ,{vocalsound} um our team is now fruits . Mainly strawberry . So , you can {vocalsound} have {disfmarker} {vocalsound}Marketing: {vocalsound} Oh , these are strawberries . {vocalsound}Industrial Designer: Andthen you can see the look L_C_D_ and all the switches .Project Manager: {vocalsound} Are colourful . Yeah . {vocalsound} {vocalsound} {vocalsound}Industrial Designer: {vocalsound} Material , we want to stick totitanium . {vocalsound} We will send , we want to {disfmarker} {vocalsound}Marketing: {vocalsound} Fruit smelling spongy titanium . {vocalsound} I didn't know it exist , but that's great .Industrial Designer: Yeah ,or s {vocalsound} So , we want to have {vocalsound} simple and perfect shapes , like I shown in these phones . You can have your own designs and and you can feel simple designs . {vocalsound} {vocalsound} Andyou can choose colours on your day for each day , or even many colours .Marketing: Ha .Project Manager: Ho-ho . That's for the L_C_D_ or for the titanium ?Marketing: You mean we can change the colour uh ofthIndustrial Designer: For the L_C_D_ .Marketing: Yeah . Yeah okay , for the L_C_D_ .Industrial Designer: With titanium it's {disfmarker} it is silver .Marketing: Tit titanium is {disfmarker}User Interface: We are stillworking on titanium .Project Manager: Mm-mm .Industrial Designer: Yeah .User Interface: So , r we'll start with L_C_D_ .Marketing: Uh , okay .Project Manager: {vocalsound}Industrial Designer: Mm , yeah .{vocalsound}User Interface: You can ask Bob . It's Tuesday . {vocalsound}Industrial Designer: Yeah .Project Manager: {vocalsound} Hey , you know you're theme today . {vocalsound}Marketing: {vocalsound} Yeah ,Bob , please . {vocalsound} {gap} Tuesday colour . {vocalsound}Industrial Designer: Yeah . Even you can configure your colours for its {disfmarker} the {disfmarker} depending on your mood , or sMarketing: Okay.Project Manager: Hmm .Marketing: Mm-hmm .Project Manager: {vocalsound}Marketing: {vocalsound} Black for Sunday . {vocalsound}Industrial Designer: {vocalsound} And you can have many colours on weekends. Or {disfmarker} {vocalsound}Project Manager: And w wait , wh what are the strawberries for ? {vocalsound} {vocalsound} Wh whIndustrial Designer: Huh ?Marketing: On the L_C_D_ ?Industrial Designer: Ah , theseare like sensors .Marketing: Oh .Project Manager: Mm-hmm . {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Of course .User Interface: That's location sensors .Marketing: {vocalsound} What doyou think ? {vocalsound} Strawberry sensors . {vocalsound} Very useful .Project Manager: Okay . {vocalsound} Strawberries .Industrial Designer: So , {vocalsound}Marketing: {vocalsound} {vocalsound}IndustrialDesigner: after this meeting we'll propose a party for our success for {disfmarker}Project Manager: {vocalsound} Ah . {vocalsound}Marketing: Lounge meeting . {vocalsound}Industrial Designer: {vocalsound} So , ifyou are vegetarian or you have any options , please let us know .Marketing: {vocalsound}User Interface: Yeah , and we can just {gap} some strawberry first . Um {disfmarker}Industrial Designer: Yeah .ProjectManager: {vocalsound} Okay . {vocalsound} Mm-hmm . {vocalsound}Marketing: Alright . Good . {vocalsound}User Interface: Oops .Industrial Designer: SMarketing: So , huh . Interesting . In interesting . Mm mm.Project Manager: {vocalsound} {vocalsound} Uh {disfmarker} {vocalsound}Industrial Designer: So , any specific questions for {disfmarker}Project Manager: we'll see in the financial part if uh {vocalsound} all{vocalsound} {gap} {vocalsound} gets into {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound} It makes sense .Industrial Designer: Yeah . {vocalsound}User Interface: Let's make a party first maybe .{vocalsound} {vocalsound}Project Manager: {vocalsound} {vocalsound} W Who is the five uh {disfmarker} fifty millions we {vocalsound} first make a party in ?Industrial Designer: Yeah . Then we can discuss{disfmarker} We can {disfmarker} {vocalsound} {vocalsound} Yeah , then we can have how much for how money is left . {vocalsound}Marketing: So uh , this is {disfmarker}Project Manager: Mm-hmm .Marketing:What a design .Project Manager: Okay . {vocalsound} Uh , so {disfmarker} Let's uh ,Marketing: {vocalsound} It's my turn .Project Manager: yeah , let's see if uh th it's meet the evaluation criterium .{vocalsound}Marketing: Mm-hmm . Let's see if this {disfmarker} Yeah , if you meet {vocalsound} the evaluation criterion .Industrial Designer: {vocalsound} Yeah . {vocalsound}Project Manager: Oops .Marketing:{vocalsound}Industrial Designer: Fudge .Marketing: Yeah . So , evaluation please . So . You made a very nice prototype , and um , I think , we now need altogether to try to evaluate it to see if it makes sense to do it ,if it fulfils our {disfmarker} what we want to do , and things like that . So mm {disfmarker} {vocalsound} Uh , next slide , please . {vocalsound} As you know , before going and uh creating and producing thesestrawberry {vocalsound} uh {vocalsound} remote control , it's very important to first verify if it makes sense , if we have a chance to sell it .Industrial Designer: {vocalsound} Yeah .Marketing: Uh , so we need toevaluate it um , try to do it in a constative way , and as much as we can . To {disfmarker} so what I propose is that we are going to to have this scale from one to seven . One meaning that , ye yes uh it fulfils uh thethe criterion , whatever it is . And seven meaning , no it doesn't fulfil at all . And we're all l going to list all the criterion . I'm going to go to that next slide ,Project Manager: Okay .Marketing: and together try to evaluatethis according to this criterion and from one to seven . And then we are just going to have an average , which will give us the value of our uh remote control . So , maybe we can have a look at the criteria ?IndustrialDesigner: Fancy .Marketing: So these are the criterion uh I'm {disfmarker} I thought were important . Of course , this can be discussed , but let's let's see , so let's vote . So we have fancy here and we have the scalefrom one to seven with four in the middle .Project Manager: Mm-hmm .Industrial Designer: Huh .Marketing: So ,Industrial Designer: Yeah , what's is really {disfmarker}Marketing: what do you think , is it fancy ?{vocalsound}Industrial Designer: Uh , it's really {disfmarker} {vocalsound}Project Manager: Uh , I think that fancy , we can say it is fancy . {vocalsound} {vocalsound}Marketing: {vocalsound} It is very very fancy .Or have you ever seen something like that ? {vocalsound}Project Manager: {vocalsound} Oh . I am not the d the only one choosing , yeah .Marketing: Yeah , of course .Project Manager: Uh what do you think?Marketing: What do you think ?User Interface: Feel the weight .Marketing: Is it {disfmarker} The weight is later .Industrial Designer: Yeah . Oh .User Interface: Really . {vocalsound}Project Manager: Uh-huh .{vocalsound}Marketing: {vocalsound} Now {vocalsound} we're {disfmarker} {vocalsound}User Interface: Okay .Marketing: We're on the fanciness now . I think it's quite fancy .Industrial Designer: Yeah , yeah.Project Manager: Yeah . Yeah .Industrial Designer: We can give at least five or six , seven .Marketing: It's uh {disfmarker} Yeah , so {disfmarker} No it's it's one .Project Manager: It's in the other {gap} .IndustrialDesigner: Oh , {gap} Oh . So {disfmarker} Oh , okay . Yeah , okay . Oh , okay . So {disfmarker}Marketing: Yeah , o one means it's , yes , a very fancy and seven mean no at all .Project Manager: Mm .{vocalsound}Marketing: So it's one or two .Project Manager: Two . Let's say two , yeah .Industrial Designer: M maybe two .Marketing: What do you think ? Two ?User Interface: Two . Two .Marketing: Okay . So here ,two . Up .Industrial Designer: Technology .Marketing: Then we have uh technology .Industrial Designer: Yeah . Um {disfmarker}Marketing: So , what about technology ? We have uh we have speech recognition , wehave location based {gap} ,Industrial Designer: And we have L_C_D_ .Marketing: we have L_C_D_ .Project Manager: Change colour of tIndustrial Designer: So you change colours .Marketing: Change colour , I meanthat's very {disfmarker}Industrial Designer: Useful .Project Manager: Yeah , I think it's a {disfmarker}Marketing: QuiteUser Interface: Yeah , yeah , yeah .Marketing: d I think it's a one for that , at least .ProjectManager: Yeah . Yeah .User Interface: Yeah . Uh {disfmarker}Industrial Designer: Yeah , yeah . It's silly .Marketing: At least a one , yeah .Project Manager: Mm-mm . {vocalsound} {vocalsound}{vocalsound}Marketing: Robustness , uh-huh .Industrial Designer: Uh , still we need to cha {vocalsound}Marketing: {vocalsound} So {vocalsound} let's suppose my daughter take it and um {vocalsound}{disfmarker} and through it away .Project Manager: {vocalsound} Um {disfmarker}Marketing: Do you think it makes sense that it's going to live again ? Uh , maybe not the prototype .Project Manager: Thestrawberries {vocalsound}Industrial Designer: Yeah , it {disfmarker} {vocalsound}Project Manager: Oh . {vocalsound}Marketing: {vocalsound} Let's try . {vocalsound} {vocalsound} Oh my god .{vocalsound}Industrial Designer: Maybe strawberry .Marketing: Okay , we just lost one strawberry .User Interface: No .Industrial Designer: Oh .Marketing: So {disfmarker} {vocalsound}User Interface: No . How can Isay this .Marketing: Not at all ?Industrial Designer: Yeah , we can easily plug it .User Interface: It's still it's still working , and your daughter got a bonus .Marketing: It is {disfmarker} Yeah . {vocalsound} Yeah .UserInterface: {vocalsound} A strawberry .Marketing: So it's not so bad .Project Manager: Mm-mm .Industrial Designer: Yeah , yeah .Marketing: I um uh I would say three .Project Manager: Yeah . But it's too {gap}.Industrial Designer: Yeah .Project Manager: It's um robust , yeah .Marketing: Yeah , that does make sense , yeah ?Industrial Designer: Useful ?Marketing: Useful . {vocalsound} Well , so the question is does it have uhthe minimum requirement of re remote control ?Industrial Designer: Yeah , {gap} {disfmarker}Marketing: So I don't know . These buttons are uh {disfmarker} It not clear .Project Manager: Oh , yeah , lets me try.Marketing: But you have at least uh next produce .Project Manager: Yeah .Industrial Designer: Yeah .Project Manager: What is uh next , please ?Industrial Designer: Yeah , channel . I this is volume control andchannel changes . These are the main {disfmarker}Marketing: Uh , it depends on the {disfmarker}Project Manager: And you can uh do di two sites ?Marketing: Okay .Industrial Designer: You {disfmarker}ProjectManager: Yeah .Industrial Designer: Yeah . Yeah , and you can do on L_C_D_ using these going to scrolling all the option .Project Manager: Okay , also .Industrial Designer: So if you don't want {disfmarker}Marketing:So but , for instance , because the L_C_D_ is not uh touch control , touch screen , you cannot go to channel twenty five directly .Industrial Designer: Yeah , um {disfmarker} yeah .Project Manager: You can , by usingthe {disfmarker}User Interface: You can .Industrial Designer: Yeah .Marketing: Directly .User Interface: You go {disfmarker} you {disfmarker}Project Manager: You c push here the the {disfmarker}User Interface: So, the basic mode {disfmarker}Project Manager: yeah . {vocalsound}User Interface: Yeah . So that's simple . The basic mode is uh you got just two buttons and a jog dial .Marketing: Yeah .User Interface: With twobuttons , you do this like uh volume up , volume down .Marketing: Oh , it's a jog dial , okay .User Interface: Or if you go to the site , it's channel up channel down .Industrial Designer: And channel .Marketing: Uh-huh .Okay .User Interface: And if you want to make to s twenty-five , you push on this .Marketing: Yeah .User Interface: You select twenty , you select five .Industrial Designer: You can select .Marketing: {vocalsound} Okay.User Interface: That's it .Industrial Designer: Yeah mm .Marketing: It's much longer than that that being two two five , no ?User Interface: No .Marketing: Don't you think so ? May {disfmarker} not {disfmarker} okay, we can go . That's uh {disfmarker} You're right .Industrial Designer: Yeah , yeah , yeah . Y you need to like press two and five and {disfmarker} Yeah .Marketing: That's {disfmarker} it's less uh {disfmarker} Yeah .But it's it's nice , because people anyway don't go there .Industrial Designer: Yeah , yeah . Yeah mm .Marketing: But {disfmarker} {vocalsound} So what do you think for it , usefulness ?Industrial Designer: So , d Yeah, we need to address {disfmarker} we want {disfmarker}Marketing: Seems to be useful . {vocalsound}Industrial Designer: we only address two main functions here and the other functions will be on L_C_D_ .SoProject Manager: {vocalsound} Let me understand well ,Industrial Designer: so {disfmarker}Project Manager: because I'm not sure {disfmarker} that's for {disfmarker} that this one are b d uh two dir directionalbutton .Marketing: Both . Yeah . Yeah .User Interface: Yeah . Yeah .Industrial Designer: Yeah .Project Manager: Yeah .Industrial Designer: Yeah . Up .Marketing: Up down or left right . Yeah .Project Manager: Yeah .And which {disfmarker} what is that ?User Interface: It's a jog dial for controlling the cursor on the L_C_D_ screen .Industrial Designer: This is jog wheel .Marketing: That {disfmarker}Project Manager: Okay , okay .It's a kind {disfmarker} Oh , okay okay . {vocalsound}User Interface: Like , selecting the menus .Industrial Designer: Yeah . Um , {vocalsound} see in L_C_D_ , like you will have blocks and you select which one.Marketing: Cool .Project Manager: Oh oh okay , great .Marketing: I would say then uh {disfmarker} {gap}Project Manager: Now it's looks us useful .Industrial Designer: Yeah . Yeah .Marketing: Two or three ?ProjectManager: Yeah .Marketing: Two or three ?Industrial Designer: Two , maybe . {vocalsound}Marketing: Two .Project Manager: {vocalsound} Yeah .Marketing: Okay , two . {vocalsound} {vocalsound} So size and weight.Industrial Designer: Yeah , yeah . {gap}Marketing: Is it the the the effective size and weight that the {disfmarker} Is it uh real size , real weight ? Or {disfmarker} Because it {disfmarker}Industrial Designer: Yeah ,


Industrial Designer: {vocalsound}Marketing: Are you sure I got it all {disfmarker} head's kinda small .User Interface: How're we placed in terms of the {disfmarker}Marketing: Okay . {gap}User Interface: alright.Marketing: We're okay ?Industrial Designer: {vocalsound} Guess I should probably try to sit up straight .User Interface: {vocalsound}Project Manager: Like that ? Okay , cool .Marketing: We're good ?IndustrialDesigner: Oh , I think mine's fallen off .User Interface: It fell {disfmarker} That's why .Marketing: I guess it's gonna be hard to drink coffee .Industrial Designer: {vocalsound}Marketing: Mm .User Interface:{vocalsound}Marketing: Uh okay .User Interface: Ah .Project Manager: Okay ? {vocalsound} Right , so I'm just gonna start this PowerPoint real quick . Yeah , PowerPoint .Industrial Designer: Wow .User Interface:{vocalsound}Marketing: Very official .Project Manager: Yeah , well , you know , {vocalsound} {vocalsound} {vocalsound} {vocalsound} .Industrial Designer: {vocalsound}User Interface: {vocalsound}ProjectManager: Yeah I kinda like this I'm kinda getting into it . Right . Um . So just to kick off the meeting basically um so we're working now for a real reaction , this is uh so it {vocalsound} right . Just got an agenda to setout what we're gonna try to accomplish in this particular first meeting . Um {vocalsound} We're gonna just do a quick opening and we can hopefully all get acquainted with one another um then we're gonna start{disfmarker} talk a little bit about tool training . Essentially that means getting used to the only thing that we haven't tried out yet , the whiteboard . {vocalsound} Um {vocalsound} we've got a general plan for theproject how we're gonna go about accomplishing this and then just a bit of discussion close up . Um I {gap} guess you know game or something um {vocalsound} in real life um so yeah basically I want to {disfmarker}I'm just gonna {disfmarker} you got {disfmarker} of course you can discuss that , I'm thinking about um {vocalsound} uh proposing that since we've got this weird blend of ourselves and our roles that we just don'task , don't tell . {vocalsound} Um so um if you say something about marketing , right , sorted , um {vocalsound} y isMarketing: {vocalsound} You're just gonna believe me ,Industrial Designer:{vocalsound}Marketing: we'll go from there .Project Manager: Exactly . Um I meanMarketing: Fair enough .Project Manager: obvi if if you guys {disfmarker} if if at the same time if you {disfmarker} like logically ifsomething doesn't {disfmarker} like if I'm like we're gonna sell a remote control that's the size of this paper book you know um you say like well that doesn't seem like such a good idea because of X_ obviously go withit . I mean we'll discuss it but I'm not gonna ask do you know that or uh yeah it seems likeMarketing: Prove itProject Manager: {vocalsound} yeah yeah exactlyMarketing: yeah , okay .Project Manager: so , 'cause we're{disfmarker} what we're sort of role playing is y g yeah you're gonna tap into your own knowledge as well {vocalsound} um . And that's the same for your when we do introductions I mean um and you talk about yourbackground you know have fun , you know maybe you went to um {vocalsound} uh you know maybe i you're like in Maine you went to U_C_S_B_ but you wanna say you went to Harvard or something like that , whynot , you knowIndustrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: you can {disfmarker} this is you know I guess we can have a little bit of fun with it . So are you guys okay with that does thatseem logical ?Industrial Designer: Oh yeah , that's fine .User Interface: Sure .Marketing: Works for me .Project Manager: Sweet . Cool . So I guess that that {vocalsound} we're totally {disfmarker} we're making aremote control which is thrillingIndustrial Designer: Right .Project Manager: um uh but the idea is that we can make something based on the whole corporate model I dunno if you guys had time to check the{disfmarker} in real life I dunno if you guys uh {vocalsound} checked the um {vocalsound} uh the corporate website . Um we've got to make something as fashionable as possible , that's kind of the corporate strategyis we're gonna try to take ordinary stuff that nobody really thinks about and try to make it nice you know like John Lewis nice or you know if you go to Debenham's or something . So um basically we are reinventing thewheel but we wanna try to do it in a user friendly um slick sleek kind of way . {vocalsound} Um way we're gonna go about doing that is basically at first we're gonna start on the basics . And that's where I'm gonnaneed you guys the User Interface Designers and the um {vocalsound} um the other designer that I can't remember ,Marketing: {vocalsound}Project Manager: the the I_D_ and the U_I_D_ right um {vocalsound} theIndustrial DesignerIndustrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: hey right on alright ,User Interface: Mm .Project Manager: getting into it umMarketing:There you go .Project Manager: to guide me and guide us on this project 'cause you're gonna be {disfmarker} you're g you guys are the bottom you know you're like no you can't do that you can't have you know X_and Y_ um at the same time . And then um we'll work up from what is necessary to more like what would be good , you know like um {vocalsound} I I think you guys probably got the same emails I did but the idea ofum , yes a coffee pot needs to be able to hold coffee but it's also better if it's not like really cheap glass so that it if you touch it you hurt your hand , or something like that . Um and so we'll work up from there and umthen we'll meet on and talk about it and then finally we'll incorporate as kind of the last stage you know where you guys build or tell me {vocalsound} tell us what's possible and then you tell us what we can um hope forand what way to go take the the the take the basics and make it nicer and then ov obviously uh the U_I_D_ and the I_D_ you know you you can keep on the you know sort of at the cutting edge of how to get aboutmaximising what is possible um to try t of sync it all up . So that's the detailed design . So it's a three stage kind of thing . Um right so for now just for th the white board um basically uh just to get used to it , I haven'ttried it yet either um I'm just gonna start and um mm carry like five remotes around um and just write down {disfmarker} I'm just gonna write down one of the names of my um desert discs you know if you{disfmarker} if you were trapped on a desert island and you could only bring five C_D_s along with you name one of them that you could , not all five , if you wanna write all five go for it but name one of them that youcould um . Oh , we skipped introductions . Nice . I'm a excellent Project Manager . Um .Marketing: {vocalsound}Project Manager: I'm Marty ,Industrial Designer: {vocalsound}User Interface: {vocalsound}ProjectManager: um I went to uni at uh U_C_ Santa Barbara and I'm here working on a P_H_D_ in psychology . Um yeah . So {disfmarker}Marketing: I'm Sarah , I went to Michigan , and I'm here doing cultural studies andI'm the Marketing Manager or something . Marketing ,Project Manager: Expert {vocalsound}Marketing: yeah Expert . Expert .Project Manager: Don't play yourself down . Expert {vocalsound}User Interface:{vocalsound}Marketing: Fine . That's me .User Interface: I'm Ron . I uh once upon a time studied in Victoria and I am the User Interface Designer .Industrial Designer: I'm Nathan , I'm from California , and I'm heredoing a Masters degree in social anthropology .Project Manager: Where did you go to uni Nathan ?Industrial Designer: {vocalsound} U_C_L_A_ .Project Manager: Oh brilliant . Cool . My little brother goes there.Industrial Designer: Yeah . Okay .Project Manager: Right so desert island discs .Marketing: So .Project Manager: Yeah .Marketing: So do we have to wait for you to write it down or are you gonna tell us ?ProjectManager: Well I'll t iMarketing: I'm waiting to know .Project Manager: no no yeah I'm just gonna write a couple of 'em down . See I'm a big music fan I don't know if you guys are , I'm assuming everybody likes musicto some lesser or greater extentMarketing: Uh {disfmarker}Project Manager: but there's some other options , if you're a T_V_ slutMarketing: Fair enough .Project Manager: like I am like Smallville terrible televisionshowIndustrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: but I happen to love it ,Marketing: Oh , Smallville .User Interface: {vocalsound} {vocalsound}Project Manager: it's rubbish but Ilove it .Marketing: I went to high school with Tom Willing actually .Project Manager: T the the main c the main character ?Marketing: The guy . Yeah .Project Manager: Wow . Is he a wanker ?User Interface:{vocalsound}Marketing: Yeah . {vocalsound} Very much so . Hell of a soccer player but a total bastard nonetheless .Project Manager: He looks really tall , like he's gotta be like six six .Marketing: Yeah . He is a big guy. Yeah .Project Manager: Yeah . Um okay so {vocalsound} I really like Jeff Buckley . You guys heard of Jeff Buckley ?Industrial Designer: Mm-hmm .Marketing: Mm-hmm .Project Manager: Um that's cool 'cause like notvery many people have . Um {vocalsound} and um oh well I might as well throw a British person in there um you can't go wrong with Radiohead .User Interface: {vocalsound}Project Manager: It's a rMarketing: Goodcall .Project Manager: {vocalsound} Okay so it really works just like a pen only makes noises I think . It's kinda weird . AnywayMarketing: Interesting .Project Manager: yeah . Yeah , you're like press and it's{vocalsound} .Marketing: {vocalsound}Project Manager: Kinda cool .Industrial Designer: {vocalsound}Project Manager: You'll see . Alright so umUser Interface: {vocalsound}Project Manager: whoever wants to get upnext , you can write down some telly that you watch or whatever you want .Marketing: I guess I'll go next then .Project Manager: Right on .User Interface: Go for it .Marketing: Okay . Don't wanna lose all my mikes ,plugged in here . Okay . This is basically just pen practice huh ?Project Manager: WMarketing: Okay . Oh you're much taller than me so I'm gonna write down here . Um . Right now I'm listening to a lot of somebodynobody's ever heard of , Chris Bathgate ,Project Manager: Mm .Marketing: local Michigan folk singer ,Project Manager: Nice .Industrial Designer: Wow .Marketing: really lameUser Interface: {vocalsound}Marketing: anduh uh what else did I bring with me ? Probably classical , to totally geek it out ,Project Manager: Okay yeah yeah .Marketing: yeah I think . And my family guy D_V_D_sProject Manager: Well yeah .Marketing: but wedon't need to write that one down .Project Manager: Oh , family guy . Isn't h has hIndustrial Designer: {vocalsound}Project Manager: do you watch the new season ?Marketing: No . Are you getting it online ,ProjectManager: {vocalsound} I think I'm gonna start downloading itMarketing: or is it on sky ?Project Manager: yeah .Marketing: Yeah , that'd be nice .User Interface: Alright . Think I'm just gonna put down one uh oneC_D_ . Anybody ?Project Manager: Mm-mm .Industrial Designer: No .User Interface: No ? {gap} no ?Marketing: 'Fraid not .User Interface: Afro beat orchestra , very cool .Project Manager: Afro beat orchestra ? Verycool . Mm .User Interface: Yeah .Industrial Designer: Sounds nice .User Interface: Fift SMarketing: Mm .User Interface: they like fifteen members from Brooklyn . Um and I'm hoping to go to the concert in Belgium , inBrussels in April first .Project Manager: Wow .Marketing: Exciting .User Interface: Yeah . It's supposed to be in Brussels anyways .Marketing: That'd be {gap} .User Interface: Um thing I love about Edinburgh{disfmarker}Marketing: Oh . I didn't even read those . Oops . I shouldn't admit that . {vocalsound}Project Manager: That's what a PowerPoint presentation is for . It's they're designed specifically to ignore . I{disfmarker} it's {disfmarker} th brilliant .Industrial Designer: Oh , wow . {vocalsound}Marketing: Yeah .User Interface: {vocalsound}Marketing: It's the five by five , I can't read that much .Project Manager: Ah yesyes yes okay I see that .Marketing: {vocalsound} {vocalsound} YeahProject Manager: Vomit . Yes . {vocalsound}Marketing: oh it's so horrible .Project Manager: Street pizza .User Interface: {vocalsound} Love um{disfmarker}Project Manager: It's so brilliant . {vocalsound} I've seen more urine in this city than ever before ,Marketing: Oh my God .User Interface: {vocalsound} I just came from GlasgowProject Manager: I mean{disfmarker}Marketing: Seriously ?User Interface: and I'm um happy to say that there's the {disfmarker} there's the same quantity approximately .Industrial Designer: There's more vomit there .User Interface: Um.Project Manager: It's so minging .User Interface: I wMarketing: It really is {vocalsound}Project Manager: Uh .User Interface: Does uh yeah .Industrial Designer: Alright . Yep .User Interface: Ready ? Minging ? Nice.Marketing: Yeah .Project Manager: I'm going local . Going local .Marketing: Slide it in there . Yeah .Project Manager: I have to be here for three years so I might as well get the terminology right .Marketing: Yeah fairenough . I've already got more than I can keep track of . And I'm gonna go home next week and everyone's gonna be like oh my God you're turning into one of those people ,Project Manager: Oh , have you been homeyet ?User Interface: {vocalsound}Project Manager: They'll be like , say something British ,Marketing: no .Project Manager: and you're like oh shut up family . {vocalsound}Marketing: I know . I know .User Interface:Uh-huh .Industrial Designer: Um {disfmarker}Marketing: Oh it should be interesting .Industrial Designer: Let's see .Marketing: Wait until I tell them I'm not coming back .Project Manager: {vocalsound} RightUserInterface: {vocalsound}Marketing: They're gonna love that one .Project Manager: you s you're gonna stay here ?Marketing: Probably .Project Manager: Wow .Marketing: Or at least get a work visa for a while and thendecide .User Interface: {vocalsound} Nice .Project Manager: Bad religion ?Marketing: 'Cause {disfmarker}Industrial Designer: Yeah , that's the music I grew up listening to .Marketing: nice .Project Manager: Yeah yeah, yeah .Marketing: Of course .User Interface: {vocalsound}Industrial Designer: And so there {disfmarker}Marketing: Oh , now I can think of so many other ones .Project Manager: Well yeah that's why{disfmarker}Marketing: That's how it works .Project Manager: yeah .Industrial Designer: Something I miss about my hometown .Project Manager: I miss coffee .Industrial Designer: BurritosMarketing: Mm .{vocalsound}Project Manager: {vocalsound} Burritos .User Interface: Nice .Industrial Designer: that cost less than eight Pounds . {vocalsound}Marketing: Oh {disfmarker}Project Manager: Oh yeah two two bucks.Marketing: {vocalsound} Any thing that are like free .Project Manager: Where are you from in California by the way ?User Interface: {vocalsound}Industrial Designer: I grew up in San Diego ,Project Manager: Did youreally ? What part ?Industrial Designer: but yeah um La Jolla , P_B_ {gap} .Project Manager: Yeah I'm from San Diego as well . Yeah oh man .Marketing: Nice . {vocalsound}Industrial Designer: But really uh I last livedin San Francisco , I haven't lived in Cali well I haven't lived in southern California since I was eighteen .Project Manager: Going to s like North Carol I'm sorry you you just can't get a better burrito than what's availablein the s in San Diego .Industrial Designer: It's different . 'Cause in San Diego th the tortillas are cooked on the grill and in northern California they steam them .Marketing: It must make all the difference .{vocalsound}Industrial Designer: Yeah , it really does .Project Manager: Well it's it's {vocalsound} i there's other things too there's {disfmarker} you just can't place itMarketing: Ah .Project Manager: like I{disfmarker} when I went to school in the U_ {disfmarker} in Santa Barbara which is central California the Mexican food is okay , it's just not good like and yeah it's like two bucks ,Industrial Designer: Mm .ProjectManager: like literally two bucks for this massive {disfmarker} I missMarketing: Right .Project Manager: yeah good call on that .Industrial Designer: Yeah . Where you from in San Diego ?Marketing: Mm .ProjectManager: Um just literally just metropolitan San Diego , I live like five minutes from the zoo . SoIndustrial Designer: Okay .Project Manager: North Park actually if you want to get real specific .Industrial Designer: Yeah, my grandparents lived on um thirty second .Project Manager: Yep .Industrial Designer: Close t uh do you know where Clare de Lune coffee shop is ,Project Manager: Yes . On university ,Industrial Designer: andProjectManager: yeah .Industrial Designer: Cafe Forte {disfmarker}Project Manager: Yeah it's actually like literally half a mile from my house .Industrial Designer: Cool .Project Manager: Yeah , pretty cool . Small world as wewere discussing before .Industrial Designer: Yeah .Project Manager: Especially when we're all from the same general region . Right so okay , success on the whiteboard . You can harness the awesome powerMarketing:There you go .Project Manager: a little bit introductions we talked about some of our C_D_sIndustrial Designer: Wow .User Interface: {vocalsound}Project Manager: and things we like about the city you know , I thinkwe'll {disfmarker}User Interface: {vocalsound}Project Manager: Um right so {vocalsound}Marketing: {vocalsound}Project Manager: moving on to not fun stuff {vocalsound} uh project finance .User Interface:{vocalsound}Project Manager: Um basically what we're trying to do is sell this remote for twenty five Euros . Um . {vocalsound} This is what the finance department has told me , the C_F_O_ but I don't know , I'm notsold on this , it's pretty dear , I mean twenty f that's like you know forty bucks for a remote . It would have to pretty much like do my laundry for me . Um soMarketing: Mm .Project Manager: what we can maybe workon that a later but we're gonna make a lot on it , the profit aims to make fifty million Euros on it . Eur internationally . So {vocalsound} um one of the things I I was gonna mention to you um you guys the designers isthat um it m we probably need a rever it needs to be a universal remote control probably . Um soIndustrial Designer: Okay .Project Manager: something that could do N_T_S_C_ as well as PAL as well as various otherformats like if it's gonna control D_V_D_sMarketing: Makes sense .Project Manager: but um you knowMarketing: Uh .Project Manager: I'll leave that to you guys but that's something that i i it is gonna be aninternational sold thing . {vocalsound} Um but we wanna try to make it for twelve fifty . So we wanna try to make a hundred percent profit on it if we can . {vocalsound} Um s right so um just to close up , I'm not surehow much time I've used mm next time right Project Manager , sorted . Um . {vocalsound} Is uh we'll meet in another half an hour or so um {vocalsound} and I'd like the um Industrial Designer to get ge think aboutwhat needs to be done , like what the basic function of it . Um {vocalsound} U_I_D_ well yeah you right g your assignments are up there and you'll also get s assignments from {disfmarker} in your email as well morespec specifics on what do do . Um mm basic and um so I need you to tell us what um {vocalsound} we {disfmarker} what the user's gonna want .Marketing: What they're looking for .Project Manager: So actually in away you guys c maybe in our next meeting chat a bit about what the user's gonna want and what the user can have , you know like uh so {disfmarker}Marketing: And negotiate that . Uh .Project Manager: yeah well itis {vocalsound} and we'll discuss the trade-offs in between um so yeah specific instructions will be sent in your email . But I think that that is more or less a good place to start for now um and as more things come upwe'll have meetings and you'll get emails and so forth . Um any questions , before we get started ?User Interface: I assume that we're building a stand alone uh remote control , we can't kind of build it into other uhproducts .Project Manager: {vocalsound} You mean to like {disfmarker}User Interface: For instance like a mobile phone or something like that .Industrial Designer: Mm . Sounds interesting .Project Manager: Hmm .{vocalsound} Yeah .Marketing: I don't think there's any rules about it yet . So {disfmarker}Industrial Designer: Maybe our personal coach will have something to say about that .Project Manager:{vocalsound}Marketing: Yeah .User Interface: Or or you know can we produ can we sell a remote control phone for twenty five pounds or less ?Project Manager: Well , have a think about it .Marketing: Mm .Project


The Chair (Hon. Anthony Rota (NipissingTimiskaming, Lib.)): We'll call this meeting to order. Welcome to the fifth meeting of the House of Commons Special Committee on the COVID-19 Pandemic.  Pursuant to theorder passed on Monday, April20, the committee is meeting today to consider ministerial announcements, to allow members of the committee to present petitions, and to question ministers, including the Prime Minister,about the COVID-19 pandemic. Tomorrow, May8, Dr.AndreaMcCrady, Dominion Carillonneur, will give a special recital to mark the 75th anniversary of Victory in Europe Day. Victory in Europe Day, VE Day,commemorates the formal acceptance of Germany's surrender by allied forces at the end of the Second World War. While the pandemic prevents us from gathering to celebrate in person, tomorrow at noon the voice ofour nation will ring out in remembrance of this milestone in our history. Today's meeting is taking place by video conference. The proceedings will be made available via the House of Commons website. Just so you areaware, the webcast will always show the person speaking rather than the entire committee. I would like to remind members that, as in the House of Commons or committee, they should not take photos of theircolleagues or film the proceedings. In order to facilitate the work of the interpreters and to allow the meeting to proceed smoothly, I would ask you to follow some instructions. The video conference will be interpreted asin normal meetings of committees and in the House. In the lower part of your screen, you can choose the language: floor, English or French. Please wait until I call on you by name before you begin to speak. When youare ready to speak, click on the microphone icon to activate your microphone, or hold the space bar down while you are speaking. If you release the bar, your microphone will revert to mute, just like a walkie-talkie.Honourable members, I would like to remind you that if you want to speak English, you should be on the English channel. If you want to speak French, you should be on the French channel. Should you wish to alternatebetween the two languages, you should change the channel to the language that you are speaking each time you switch languages. Please direct your remarks through the chair. Should you need to request the flooroutside of your designated speaking time, you should activate your mike and state that you have a point of order. If a member of the committee wishes to intervene on a point of order raised by another person, youshould use the raised hand function to indicate to the chair that you wish to speak. To do this, click on the participant button at the bottom of your screen. When the list appears, you will see the raised hand optionbeside your name. Speak slowly and clearly at all times. When you are not speaking, leave your microphone on mute. It is highly recommended that you use a headset with a microphone. You have to remember toswitch languages. Should any technical challenges arise, for example, in relation to interpretation, please advise the chair immediately by raising a point of order, and the technical team will work on resolving them.Please note that we may need to suspend during these times in order to correct a problem. I want to remind the honourable members to mute their microphones when they are not speaking. If you get accidentallydisconnected, please try to rejoin the meeting with the information you used to join initially. If you are unable to rejoin, please contact our technical support team. Before we get started, please note that in the topright-hand corner of your screen is a button that you can use to change views. Speaker view allows you to focus on the person currently speaking; gallery view allows you to see a larger number of participants. You canclick through the multiple pages in the gallery view to see who is on and how many more participants there are. I understand there are no ministerial announcements today. We will now proceed to presenting petitionsfor a period not exceeding 15 minutes. I would like to remind members that any petition presented during the meeting of the special committee must have already been certified by the clerk of petitions. In addition, toensure a petition is considered properly presented, the certificate of the petition and each page of the petition for a petition certified in a previous Parliament should be mailed to the committee no later than 6 p.m. theday before. Now we'll go to presenting petitions. Mr. Genuis.Mr. Garnett Genuis (Sherwood ParkFort Saskatchewan, CPC): Mr. Chair, five years ago when Parliament passed Bill C-14, then justice minister JodyWilson-Raybould said that it represented a finely tuned balance between access and safeguards. It also included a five-year review. Petitioners on the first petition I'm presenting are very concerned to see Bill C-7before Parliament, which removes safeguards ahead of that five-year review. Petitioners specifically mention their concerns about the removal of the mandatory 10-day reflection period, which can already be waived incertain circumstances. They are concerned about reducing the number of witnesses required to oversee it and ensure that a request has been properly made. I commend that petition to the consideration of the House.The second and final petition that I will be presenting today is with respect to Senate Bill S-204. This would make it a criminal offence for a person to go abroad and receive an organ from a person who did not consent.This responds specifically to concerns about organ harvesting in the People's Republic of China involving Falun Gong practitioners and increasing concerns that this is being or about to be applied to Uighurs as well.Canada can and should take action on this. Petitioners are noting that in the previous Parliament there were bills on this, Bill C-350 and Bill S-240. Now, in this Parliament there is a bill, Bill S-204, and the petitionershope that this 43rd Parliament will be the one that gets it passed.The Chair: We will go to Ms. May.Ms. Elizabeth May (SaanichGulf Islands, GP): Thank you, Mr. Chair. It's an honour. This is my first occasion to present apetition in our virtual format of the COVID-19 committee. Thank you to you and your staff, Mr. Chair, for developing a system that allows us to present petitions electronically. The petition I am presenting today, whichwas previously approved, is from a number of constituents who are concerned that we pursue the Paris Agreement to hold the global average temperature increase to no more than 1.5C. The Paris Agreement itselfembeds in it the concept of Just Transition with a capital J and a capital T, the concept of just transition ensuring fairness and support for all workers in the fossil fuel sector. The petitioners call upon the Government ofCanada to move forward with an act to ensure just transition and to ensure adequate funding so that workers and communities dependent on the fossil fuel sector receive meaningful support to ensure security in theirlives in the transition to more sustainable energy use. Thank you, Mr. Speaker.The Chair: Those are all the petitions for today. I want to thank the honourable members for their usual collaboration and now we'll go ontoMr. James Bezan (SelkirkInterlakeEastman, CPC): On a point of order, Mr. Chair, on Tuesday, at our COVID-19 committee of the whole meeting, I was asking a question which started at 12:56:06 and was cut off at1:00:32, so I still have 34 seconds of time remaining in my question time of five minutes. You said it could be no more than five minutes but that I had up to five minutes. Thirty-four seconds leaves a lot of time to havea quick question and a quick response. If you believe that my time was unjustly cut off and that it was unfair treatment of the official opposition when we were raising our points of order, I would ask that the 34 secondsbe tacked on to the opening round for the opposition and credited to Rosemarie Falk, who will be leading off for the Conservatives.The Chair: Normally what happens is the chair uses judgment, and with 35 seconds,there isn't enough time obviously for a full question or answer, most of the time. I'll take it under advisement. I can't allot it. I want everyone to know that I do have a timer next to me and I am timing the questions,and I will be treating the answers the same way. If it's a 25-second question, it will be a 25-second answer. Thank you for bringing that up. I believe that issue has been remedied. We've taken a little bit of the chair'sability to give judgment on it, but it will be from now on. Thank you.Mr. James Bezan: Mr. Chair, 34 seconds is a considerable amount of time to do a short question and a short answer.The Chair: I appreciate theadvice. Thank you, Mr. Bezan. We'll now proceed to the questioning of ministers. I would like to remind the honourable members that no member will be recognized for more than five minutes at a time and thatmembers may split their time with one or more members by so indicating to the chair. Ministers responding to the questions should do so by simply turning on their microphone and speaking. Our first questioner is Ms.Falk.Mrs. Rosemarie Falk (BattlefordsLloydminster, CPC): Mr. Chair, yesterday, Elizabeth May and the leader of the separatists declared oil to be dead. It's certainly not dead, but it's dying under the Trudeaugovernment. Will the Prime Minister stand up for Canada's energy workers, or does he agree with the fringe left and those who want to destroy our country?Ms. Elizabeth May: I have a point of order.The Chair: Goahead, Ms. May.Ms. Elizabeth May: Mr. Chair, I believe that the language that the honourable member just used is unparliamentaryMr. Garnett Genuis: That's not a point of order.Ms. Elizabeth May: We can havedifferences of opinion, but it is absolutely  Some hon. members: Debate.  Ms. Elizabeth May: unacceptable and violates my privileges to  An hon member: Debate.  Ms. Elizabeth May: No, it's not debate. I would ask thechair to rule on that, not the member from the Conservative Party. It is unacceptable to assert that anyone who wants to make a point about our economy is trying to destroy the country. This allegation is a violation ofmy privilege.   An hon. member: She was also named by theThe Chair: Order. I didn't recognize anyone. I don't know who is speaking, so I'll just start talking myself. I want to remind honourable members to haverespect in their questions and in their answers. When you refer to someone, please refer to them respectfully. This is a committee of the House, and I would expect no less of the honourable members. We'll go to theright honourable Prime Minister. You have 16 seconds.Right Hon. Justin Trudeau (Prime Minister): Thank you very much, Mr. Chair. As I pointed out this morning in my press conference, we cannot move forward on atransformation of our energy sector without supporting the workers in that energy sector. We need their innovation and we need their hard work if we are going to lower our emissions, if we are going to reach ourTheChair: We'll go to Ms. Falk again.Mrs. Rosemarie Falk: Mr. Chair, it has been 43 days since the finance minister promised Canada's energy sector liquidity through the Business Development Bank of Canada. For 43 daysthe finance minister has failed to deliver on that promise. These delays cost jobs and they are costing us Canadian businesses. If the government doesn't step up to support our energy sector, they are in effect doublingdown on their support for foreign, unethically sourced oil. Mr. Chair, when will the credit options be available to Canada's small and medium energy firms?The Chair: I want to remind honourable members that we dohave interpreters who are listening and translating. In consideration to them, please speak at a reasonable pace so that they can understand and then translate. The right honourable Prime Minister.Right Hon. JustinTrudeau: Mr. Chair, from the very beginning, our priority through this pandemic and this crisis has been to support workers across the country. We have sent billions of dollars to workers right across the country,including Alberta, Saskatchewan, B.C., and Newfoundland and Labrador in the energy sector for them to be able to support their families through this difficult time. We are also working on sectoral supports right acrossthe country. Those will be announced in due course. Our focus from the get-go has beenThe Chair: We'll move to Ms. Falk.Mrs. Rosemarie Falk: Mr. Chair, another group that has been ignored by the Liberals is ourfarmers. The announcements to date fall well short of what is needed to maintain a steady supply of affordable and healthy food. The Canadian Federation of Agriculture has asked the government for a $2.6-billionemergency fund. Instead of responding to specific COVID-19 challenges, our farmers are facing the Liberals' reannounced $125 million that was already budgeted in the AgriRecovery program. Will the Prime Ministerfinally step up and take our food supply chain seriously, or is agriculture just an afterthought for him?Right Hon. Justin Trudeau: On the contrary, Mr. Chair, we take agriculture and our agricultural sector extremelyseriously, which is why we announced hundreds of millions of dollars a couple of days ago to respond to pressing needs. We will continue to make investments to ensure both the safety of workers in our agriculturalsector and the safety of our communities, as well as the continued flow of high-quality Canadian food onto our tables right across the country. Supporting the people who produce our food is a priority for thisgovernment and will continue to be.Mrs. Rosemarie Falk: Well, Mr. Chair, recycled program announcements do not respond to the immediate needs facing our farmers. This is absolutely unacceptable. Our farmers arefaced with rising operational costs, a disrupted service industry, labour shortages and a reduced capacity at processing plants. The government has a responsibility to take domestic food security seriously. When will thePrime Minister deliver adequate support to address the critical changes facing our ag industry?Right Hon. Justin Trudeau: Mr. Chair, I would suggest respectfully that the honourable member take a look once again atthe announcement we made, which actually highlights significant new investments to support our agricultural industry. I certainly agree that there is more to do. Every step of the way in this unprecedented situation,we've been moving forward on doing more, on adjusting and on investing more. We need to support our agricultural sector and the people who work so hard to put food on Canadians' tables right across the country andwe will continue to.Mrs. Rosemarie Falk: Mr. Chair, Canadians expect to find healthy and affordable food at their grocery stores, but if the government does not take action now, that's not a given. Our farmers are tryingto keep Canadians fed while keeping their heads above water. The Liberal government's own failed federal carbon tax is weighing them down. It is an enormous hit to their bottom line, and the recent carbon tax hike istaking even more money out of the pockets of farmers at a time when they can afford it the least. Will the Prime Minister exempt all farm operations from the carbon tax and reimburse the money that they have alreadytaken from them?Right Hon. Justin Trudeau: Mr. Chair, it's a shame to hear the member opposite accidentallyunintentionally, I'm certainmislead the House and Canadians. The price on pollution actually puts moremoney into Canadians' pockets, and that includes farm families. People who pay the cost of the price on pollution on average receive more money back. This is the way of creating a better future for our kids andgrandkids, which I know people in communities right across the country, including our farm communities, want to see happen. We are moving forward in a responsible way to put a price on pollution and put moremoney in average Canadians' pockets.The Chair: We now continue with Mrs.Gill. Mrs.Gill, you have the floor.Mrs. Marilne Gill (Manicouagan, BQ): Thank you, Mr.Chair. As you know, all sectors of the economy are fragileat the moment, specifically the fisheries. I am thinking about the lobster fishery in the Magdalen Islands, the crab fishery on the Cte-Nord or those fishing for herring in the south of the Gasp. Because imports haveceased, because the domestic market is weak and in decline because of the interruption of the tourism and restaurant industries, the fishing industry and its fishers must be supported. I would like to know what thegovernment has done to support our fishers since the crisis began.Right Hon. Justin Trudeau: Our fishers do exceptional work that is extremely important in feeding Canadians and in contributing to our economicsuccess through their exports around the world. This crisis has struck them very hard. That is why we have established measures in the tens of millions of dollars to support our processors. We have also announced helpfor the fishers. We know that these are difficult and unprecedented times, and we are going toMrs. Marilne Gill: My thanks to the Prime Minister. I am actually talking about help for the fishers. I know about theprocessing industry and the $62.5million to be used essentially for freezing products, but I am talking about the fishers themselves. Given the economic situation, most of our fishers are getting ready to leave. First,there are health risks. We know very well that it is impossible for them to observe all the social distancing measures. They have to incur additional expenses in order to conduct their normal fishing activities. In addition,they feel that they will be losing money, because of the drop in the price of their resource. They are just as essential as farmers, but they are going to have to work at a loss and they are not going to have workers toassist them. Workers in the seasonal industry do not know what tomorrow will bring. They do not even know whether they will be able to put food on the table next year. Are you going to do anything else, in addition tothe assistance of $62.5million? Time is of the essence. Our fishers have lacked certainty for weeks and they are very concerned.Right Hon. Justin Trudeau: Yes, indeed, we are going to do other things. Otherinvestments will be made in various sectors in order to support Canadians. We recognize the challenges that fishers must face in terms of social distancing and of work that is often seasonal. We are going to continueworking with the industry, with the fishers, and with the coastal communities in order to ensure that people have confidence in their abilities and in their future. In times of crisis, it is important for the government to bethere to support people, and that is exactly what we are going to continue to do. This is an unprecedented crisis, but we can see once more that Canadians are there for each other. Our government will continue to bethere for the fishers and the fishing industry.Mrs. Marilne Gill: I would have preferred us to be there from the start. Clearly, this is a difficult crisis. But, given the cyclical nature of the industry, some sectors have had topostpone for several weeks the preparations they need for fishing activities. The current program could be modified in a number of ways, to accommodate the cycle, the dates, and the size of the companies. They wouldreally like to take advantage of the $40,000loan, but they cannot because of their payroll. Given the dates, they are also ineligible for the 75%salary subsidy. I can already suggest a number of solutions to thegovernment and to the Minister of Fisheries, Oceans and the Canadian Coast Guard, that would bring help to those businesses very quickly. The fishers carry on, because it is a duty for them, because they want to helpus and to be part of the effort at this time of crisis. At the same time, they have no guarantee that they will be supported. I would really like to hear a guarantee that they will be supported, that they will be able to putfood on the table this year, and that they will be able to support the communities that often depend on the fishing industry, a major industry in those communities.Right Hon. Justin Trudeau: Minister Jordan has beenworking with the fishers, the fishing industry and the communities affected by the crisis since the crisis began. We are assessing a number of solutions. We have proposed various solutions to support the communities,the workers and the families. This is an unprecedented situation. From the outset, our priority has been to support the millions of Canadians from coast to coast who have lost their jobs. We have been able to do so, butwe are going to continue to work for those who must now face difficulties. We are going to be there for each other. That is what people are expecting from our government and from other Canadians.The Chair: Beforewe move to the next question, I would like to remind members of the committee to speak slowly, and to address their remarks to the chair and not directly to each other. Thank you very much.  We will now go to Mr.


Project Manager: Right w welcome to the the first meeting of uh Real Reaction's uh um development meetings for our our new television remote control . Uh this follows our very successful entry into the the consumermarket over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh {vocalsound} uh feelings in in consumer design andand demand and uh we want to make this the the very best product th that's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . Uh and tothat end we need all to work together uh to do that . Um and uh b in no particular order because ev everybody is uh {vocalsound} just as vital to this projectMarketing: Mm .Project Manager: um {vocalsound} I'll justgo round th the table , Andrew , marketing , um m Kendra with the uh um {disfmarker} designing the the the User Interface uh uh and Kate with the the industrial design . Um . {vocalsound} What's uh {disfmarker}the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh {vocalsound} everybodyfeel free to interrupt me at any time to to say what you want to say . Um in in terms of the immediate meeting the uh um {gap} everybody knows everybody else , everybody's worked for the the company for a while ,if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody's quite clear what everybody uh {disfmarker} uheverybody's experience is please do so . Uh in fact I'd I'd I'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what whatcontribution you {disfmarker} you're looking to make . So we'll start with Andrew .Marketing: Oh my name's Andrew I'm a {disfmarker} I'm the Market Research person for this uh for this meeting and this uh projectfor creating this new remote control and uh yeah I'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to {gap} like {disfmarker} and from a fashionpoint of view and the practicality point of view .Project Manager: Right {vocalsound} Kendra .User Interface: {vocalsound} I'm Kendra and I'm the Us User Interface Designer and um {vocalsound} I haven't had awhole lot of experience in this kind of thing before but I'm m so I'll be {vocalsound} working on the design .Project Manager: Right at least means you haven't got any preconceived ideas so .User Interface: Right . Yep ,I'm just open to being creative .Industrial Designer: {vocalsound} Uh I'm Katie ,Project Manager: Yep , good .Industrial Designer: I'm the Industrial Designer and I'll just be I guess presenting about the the interworkings of our little remote control and uh {disfmarker} yeah .Project Manager: Okay , very very quickly , um {vocalsound} this {disfmarker} I don't want to make this meeting too structured because the the wholeidea is that it's a um you know a think tank . Everybody says what they {gap} what they want to say , uh and we don't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else umbut um briefly um th th this is what we want to do . The the remote control needs to be original , there has to be something about it that uh other remote controls don't have so that as soon as people see it they thinkum yes that's different , uh I want one , um and that goes along with being trendy , uh uh you know the I want it uh scenario . User-friendly as as we all know , remote controls can be uh uh very user-unfriendly so wewant to make ours one that people can pick upMarketing: {vocalsound}Project Manager: and think oh yes that's {disfmarker} it's obvious how that works , uh and they also want to look at the price and think oh yeahthat's something that {disfmarker} I may not need another remote control but uh it's such a nice one I'm gonna have one . And last but not least , or indeed first of all , it it must make the company money , and wemake the company money by producing what the consumer wants . The uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how weactually present that to the consumer and th the the detailed design i is uh how we get that into production . Uh now th the main design tool that we have available to us at the moment is is the white board and uh uh{vocalsound} let us very quickly do what i what it says in the in the in the prompt slide here , um {disfmarker} In fact I suggest to avoid everybody untangling themselves from the uh the the wires , that we don't dothat , um So I I {disfmarker} everybody knows what whiteboard is so we'll um uh we'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let's go round the table , yourfavourite animal .Marketing: Um , badger . {vocalsound}Project Manager: Mm and why ?Marketing: Uh it's it's got nice contrast with black {vocalsound} and white and uh {vocalsound}Project Manager: Uh-huh.Marketing: I feel they're {gap} underdog kind of statusProject Manager: Oh rightMarketing: and they're , theProject Manager: uh my my wife says my beard looks like a badger's arse 'cause of the the white streaks init . {vocalsound}Industrial Designer: {vocalsound}User Interface: {vocalsound} Um probably a duckMarketing: {vocalsound}Project Manager: Kendra .User Interface: I just {disfmarker} I li I like the way they lookand they're just nice animals and I like how they can fly or swim or walk around or whatever .Project Manager: Uh-huh . Right , okay .Industrial Designer: Uh 's horses , no particular reason why {vocalsound} .ProjectManager: Uh-huh , {gap} fair enough yeah .User Interface: {vocalsound}Project Manager: I'm not sure that I've got any favourite animal to be quite honest , I think homo sapienIndustrial Designer: {vocalsound}{vocalsound}Project Manager: because of their {disfmarker} their uh overall ability to uh uh {disfmarker}User Interface: {vocalsound}Marketing: Make mobile phones and T_V_ remotes {vocalsound}{disfmarker}Project Manager: Sorry ?Industrial Designer: {vocalsound}Marketing: to make T_V_ remotes {vocalsound} .Project Manager: Indeed absolutely yes ,Industrial Designer: {vocalsound}Project Manager: thathat's um {disfmarker} Okay and uh w we need to keep in mind here that the uh {disfmarker} we want to sell this for for twenty five Euro um , we want to m make an overall profit for the the company of fifty millionEuros so we're we're looking at selling a lot of these um ag across the the entire planet and and we're looking at a gross profit of fifty percent . {vocalsound} It needs to cost twelve Euros fifty to make . Um so we're notonly looking at a a very trendy original product , we're looking at making it at a very good price . Um , okay , um {vocalsound} would anybody like t like to to start by giving their o um sort of quick views of of currentremote controls .User Interface: Well I think {disfmarker} I find a lot of them really complicated to use with all the different buttons and uh it's handiest when you have one that works both the D_V_D_ player orwhatever and the T_V_ as well . Um , but that {disfmarker} it's easy to {gap} if you can switch back and forth instead of having to {vocalsound} press a bunch of different buttonsProject Manager: No .User Interface:and {disfmarker} so I think it's is best when they're clearly labelled and you can see which buttons you're supposed to use , you know .Project Manager: Any any thoughts about buttons or any oth other way ofapproaching the p the uh the problem ? Or anybody else , strong feelings about remote controls ? Are there you know , bad ones they've used or good ones they've used or ones that they've lost and never found again?Industrial Designer: Um {disfmarker} {vocalsound} I think it's important that you should be able to {disfmarker} when you when you press the buttons it'll actually pick up the signals from kind of anywhere and youshouldn't have to like contort yourself and twist your remote control to get it {disfmarker} the T_V_ to actually pick up the signal .Marketing: Yeah .User Interface: Yeah .Marketing: Think a lot of the time , remotes thatcome with T_V_ players and {gap} T_V_s and D_V_ players , like they aren'tIndustrial Designer: Mm .Marketing: like an area that's put a lot of effort into , they're very boring , very plain .Industrial Designer: Mm.Marketing: Like it's very {disfmarker} a very {disfmarker} like um making a a stylish remote control would be a very like {disfmarker} Easily put us one step ahead of the current competition .Project Manager: Umwhat so wh what's in in {disfmarker} what particular style features are you thinking about ?Marketing: {vocalsound} Um . Something that looks looks {disfmarker} doesn't look like remote control .Industrial Designer:{vocalsound}Marketing: So if you want , {vocalsound} something that looks like uh {disfmarker} something that makes you think oh what's this ? Like this pen doesn't really look like a pen ,Project Manager: Uh-huh.Marketing: but it makes you think oh .Project Manager: {gap} . YeahMarketing: So , sorry that's a bit vague {vocalsound} .Project Manager: d no I mean do you think there's a risk if it doesn't look like remote control ,{vocalsound} people won't see it as a remote control um and uh {disfmarker}Marketing: Uh I suppose suppose that's up to the marketing to to make make people aware of the product .Project Manager: Uh-huh . Anyother thoughts about um th the physical appearance of a {disfmarker} of remote controls ?User Interface: I think something that's comfortable to hold because sometimes you get the remote controls that are justthose big , rectangular thingsIndustrial Designer: Mm .Marketing: Mm .User Interface: and uh they're kind of awkward to hold onto ,Marketing: {vocalsound}User Interface: so something that's more comfortable thatfits in a person's hand better .Project Manager: I mean th the thing that i immediately comes to mind is computer mouses which um I mean y you get all sorts of shapes in the shopsIndustrial Designer: Mm .UserInterface: Yeah .Marketing: Yeah .Industrial Designer: Mm .Project Manager: and s you know some quite fancy ones um than the {vocalsound} {disfmarker}User Interface: Yeah .Project Manager: some from personalexperience which look niceIndustrial Designer: {vocalsound}Project Manager: but {vocalsound} aren't particularly comfortable . Um {vocalsound} any thoughts about buttons or flat screens or uh uh {disfmarker}UserInterface: Yeah .Marketing: Well from the mouse idea you could , {gap} remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want {gap} {disfmarker} could all beflat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button .Project Manager: Yes , I mean {vocalsound} the only thing is if ifyou're watching television in a in a a darkened room um you need to be able to uhIndustrial Designer: Mm .Marketing: I suppose .Project Manager: fi find the button buttons easily .Marketing: Easily , yeah yeah .UserInterface: But maybe they could be concave instead of sticking up to have them {disfmarker} be kind of down so you could feel themIndustrial Designer: Mm .Marketing: Mm .User Interface: better .Project Manager:Yeah , that's uh {disfmarker} must admit I don't think I've ever seen one with concave buttons , that's uh {disfmarker} certainly be different . Um do we need it to uh {disfmarker} I can't think of any re remotecontrols that I know of that actually light up at all .User Interface: {vocalsound} Oh yeah .Project Manager: Do we do we want uh {disfmarker}Industrial Designer: Mm that would be good .User Interface: Like a like amobile phone ?Project Manager: Yeah .Industrial Designer: Mm .User Interface: Yeah .Industrial Designer: Mm .Marketing: Mm , yeah that would be good .Project Manager: Okay . So , Andrew have you had anythoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um {disfmarker} the planet with ?Industrial Designer:{vocalsound}User Interface: {vocalsound}Marketing: Mm-hmm , um {vocalsound} especially if we try to sell , what two million of them . Oh sorry , four million of 'em , but uh {disfmarker} I think if w if we market itas as not as not {disfmarker} well this {disfmarker} you c you could either market it as the point of view {disfmarker} we could have the two {disfmarker} we could have parallel marketing s schemes where you've gotone where it appeals to people that want to have the new device that looks cool , is fashionableIndustrial Designer: Mm .Marketing: and like you just {disfmarker} it's it's like uh it's one that rather than ra I wan I wantrather than a kind of a need relationship with the device ,Project Manager: Mm-hmm .Marketing: but that might {disfmarker} considering the act what the device is for and the nature of some people might not likerespond to having a device that they just looks nice , therefore they want it so {disfmarker} make it practical at the same time . I think it's {disfmarker} this is gonna have to appeal to people that want device that canenhance their living roomProject Manager: Mm-hmm .Marketing: uh but also a device that uh is practically sound .Project Manager: Mm-hmm . Okay , yeah , yeah , wellMarketing: So um , I dunno we'll have to decidewhich which angle we're gonna go to or both . If you {gap} .Project Manager: I d I think an any uh any facets that we identify w we aim {disfmarker} need to aim for for all of . Um okay wellMarketing: Mm .{vocalsound}Project Manager: first thoughts on um the the industrial design side .Industrial Designer: {vocalsound} Oh I think it's it's {disfmarker} remote controls are kind of a unique object 'cause it's {disfmarker}you depend on them so much , but you don't {disfmarker} i i it's {disfmarker} you sort of just assume they're always gonna work , you don't think of them as a comp like a computer can break down and you're kindalike oh well fair enough there's all these complex things going on , it's gonna {disfmarker} something's gonna get messed up eventually . They they just need to be very very dependable because people sort of takethem for granted and then if your remote control breaks it's {gap} {disfmarker} God forbid you actually get up and manually change the channel {vocalsound}Project Manager: {vocalsound} Indeed .User Interface:{vocalsound}Marketing: {vocalsound}Industrial Designer: it just {disfmarker} it needs to be very effective , very {disfmarker} always dependable . Uh I don't think we should make it too small I {disfmarker} 'cause Ithink it needs to {gap} it can't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it's justgonna end up under a couch cushion somewhere and um yeah .Project Manager: Yeah .Industrial Designer: But {disfmarker} so yes dependable , and have a {gap} good medium range size .Project Manager: Okay ,and um colours , materials ? Kendra , anyone ?User Interface: {vocalsound} Well , most {disfmarker} I think most of the remote controls now are either just black or grey ,Project Manager: {vocalsound} {gap} .UserInterface: so maybe we should go with something different or be able to {disfmarker} I was just thinking of um {vocalsound} what they're doing with mobile phones now how you can get the different um {disfmarker}what are they called ? Like the face-platesProject Manager: Yeah .Industrial Designer: Mm , mm-hmm .User Interface: that you change so we could have maybe {disfmarker} I don't know if it would be feasible to dosomething with that , where you can change the face-plates or have kind of a varietyProject Manager: Uh-huh .User Interface: so people can get different different things . Have it kind of look how they want to ,different colours , things like that ,Project Manager: Right .User Interface: probably just plastic because that's always the lightest .Project Manager: Yeah . Okay that's uh {disfmarker} Again I don't think that's everbeen done before ,User Interface: {vocalsound}Project Manager: it's uh the sort of {gap} the sort of thing that would get people uh thinking yes that's something that I haven't got and uh might need so . Uh Andrew ,any thoughts about uh how we might market interchangeable fronts on on the remote control ?Marketing: Um , well we could either market it together by getting control in a set colour or with {disfmarker} like you buyit with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh {vocalsound} maybe thinking of that , it's {disfmarker} considering the nature of the device , maybe asecond thing {disfmarker} like a second campaign to market new facials for your {disfmarker} to your {disfmarker} might go a bit astrayIndustrial Designer: Mm .Project Manager: Yeah .Marketing: since it is the kindof thing where y you generally get one and then forget about it .Project Manager: Yeah .Marketing: Unless you were trying to {disfmarker}Project Manager: I think {disfmarker}Industrial Designer: Well you could comeup with like novelty ones , like they've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote controlMarketing: Mm .User Interface: Yeah.Marketing: {vocalsound} OhIndustrial Designer: and sorta stagger the release of themMarketing: it's {disfmarker} that's a that's a good idea .Industrial Designer: and get people like oh I want that cover on it now andthat'll keep them spending money .User Interface: Yeah .Project Manager: Mm-mm .Marketing: Mm .Project Manager: Right , okayMarketing: Yeah true .Project Manager: I think we've got um a good idea now . We uh{disfmarker} meeting is uh {disfmarker} Needs to be k uh wrapped up fairly quickly . So uh um we've got thirty minutes to start looking at the um at the design in more detail . Um then we'll we will reconvene in inthirty minutes and try to get some of these ideas uh uh more formalised . Uh thank you very much indeed .Industrial Designer: Thank you .User Interface: Okay .Marketing: {vocalsound} {gap} .


Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in the groupMarketing: Oh , Ebenezer Ademesoye . Would you like me tospell that ?Project Manager: Um , yeah ,Marketing: SProject Manager: go for it mate .Marketing: Um , N_E_Z_Project Manager: N_ E_ Z_ .Marketing: E_R_ .Project Manager: Ebenezer . And your role is ?Marketing: I'mthe Marketing Expert .Project Manager: You're the Marketing Expert , okay . Next we have ?Industrial Designer: Tarik Rahman . T_A_R_I_K_ .Project Manager: T_ R_ I_ K_ . And your role in this is ?Industrial Designer:Industrial Designer .Project Manager: Industrial Designer . And , lastly we have ?User Interface: Uh , Dave Cochrane .Project Manager: And you're going to be the User Interface ,User Interface: User Interface DefinDesigner , yes .Project Manager: is it ? Designer . Okay . Right . This is the agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we alreadygot n through opening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broad overview is original , trendy , anduser-friendly . Course , we'll have to go into a bit more um detail than that , but uh {vocalsound} personally I think that the original is gonna be a very key aspect to this design . Um , there's a lot of remote controls outthere anyway , so we're gonna need something that's really gonna set it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , thefunctional , architectural , and the detailed design . Um {disfmarker} First one's gonna be covering the user requirement spec , technical functions , working design . Second seems to be conceptual components ,properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similar emails , I believe , right . {vocalsound} What can I say ? Ebenezer , you wanna have a{disfmarker} you wanna draw your favourite animal {vocalsound} ?Industrial Designer: {vocalsound}Marketing: Sure . {vocalsound} Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time. {vocalsound} Um . {vocalsound} 'Kay , so it's not the best picture in the world .Project Manager: {vocalsound}Marketing: {vocalsound} Here we have an elephant . First point , begins with an E_ , same like Ebenezer. Also , elephants have a very good memory , much like myself ,Industrial Designer: {vocalsound}Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant .So elephants are big , strong and gentle , and they have great memories , and they begin with the letter E_ , just like Ebenezer .Project Manager: Brilliantly done . Thank you . {vocalsound}Marketing: Thank you.Project Manager: Tarik , would you like to have a shot at a bit of artistry ?Industrial Designer: {gap} .Project Manager: Oh , um ,Marketing: Oh . Oh {vocalsound} ohProject Manager: you can clip them to your belt.Industrial Designer: Do we take them off ?Marketing: I think you gaIndustrial Designer: Oh right ,Project Manager: You should also l um have your {disfmarker} the lapel mic on as well .Industrial Designer: okay.Marketing: The little {disfmarker} The the {disfmarker}Industrial Designer: Ah-ha .Marketing: Oh that's good , we can clip them on . Okay . Yeah ,Industrial Designer: {vocalsound} Now where do I put the{disfmarker}Marketing: Just um somewhere {disfmarker}Project Manager: Yep , the {gap} , it's just across there , that's it . Yep .Industrial Designer: Is this supposed to be clipped as well ?Project Manager: Yeah.Marketing: I think so .Project Manager: It'll follow you if you {disfmarker}Marketing: Yeah . There you go .Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Shouldhave good range .Industrial Designer: {vocalsound} Uh , destroying your elephant here .Marketing: {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound} {vocalsound} {vocalsound} Uh , herewe have a tiger . Uh {disfmarker} I've always loved tigers . They're just {disfmarker} they're big , they're biggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'causeit was {disfmarker} looks the best , the stripes , orange . My dad used to talk about {disfmarker} he's from Bangladesh so he used to tell me all about them when he was {disfmarker} when I was a kid . And uh they'rejust the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but {vocalsound}Project Manager: {vocalsound} Excellent , thank you very much . Dave , if you'dlike to uh have a dash .User Interface: Um {disfmarker} {vocalsound} Um , the monkey , um . The one f uh {disfmarker} in fact this is a {gap} somewhat oblique reference in fact to uh {disfmarker} well my{disfmarker} I have a three uh three y year old daughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr {vocalsound} and fromuh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and th th th th thi thi this one seems to have perhaps more attitude thanmost .Industrial Designer: {vocalsound}Project Manager: Cheers . Hardly what I'd call the best drawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of myfavourite animals , they're very independent , they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to master thewhiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware , and we're hoping to sell them for twenty five . If we'reaiming for fifty million Euros we're gonna have to be selling an awful lot of them .Marketing: Oh , that was profiting , that was an amount , so that's the amount made ,Project Manager: Yep .Marketing: okay .ProjectManager: Well , fifty million , and if you're making twelve point five Euros on each one , then , awful lot need to be sold .Marketing: Yeah .Project Manager: Okay . Now we better actually just get on with the uh themeat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market ?User Interface: Well , one thing I'm aware of is , th there uhum at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen L_C_D_ remotes that can be uh programmed in m much more sophisticated ways than sort ofconventional models , so you get the sort of you get um you {vocalsound} you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you getin these sort of {vocalsound} three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , andyou can have one uh you know one macro to turn the uh you know turn the T_V_ to the right channel , get the uh re uh rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance .ProjectManager: Okay .User Interface: Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design . And thereforeputting it into a um well much lower price bracket .Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going for a touch screen would probably be possibly out of our {disfmarker}UserInterface: Absolutely prohibitive ,Project Manager: yeah .User Interface: yeah .Marketing: Oh .Project Manager: But you think uh again something to control multiple units in uh a simple fashion .User Interface: Yeah , Imean I wouldn't like to say you g {vocalsound} I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integrated fashion . Some {gap}and ideally something into which it would have some at least limited facility for {vocalsound} um running macros .Project Manager: Would the the idea something along the lines of , one on button would turn on say thevideo recorder , the T_V_ , maybe the sound system as well , all in one go , is that kind of {disfmarker}User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play buttonfor the D_V_D_ player and it turns the T_V_ on and onto the right channel as well , umProject Manager: Okay , that sounds like a a good strong idea . Um {disfmarker}Marketing: 'KayProject Manager: {vocalsound}Any takes on this ?Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when I was younger we used to e play games using our cable , using the cable subscribed the cableproviders ,User Interface: Mm-hmm .Marketing: but our remote controls would get worn out really easily , and {vocalsound} the remote control was not a great kind of keyboar , um keypad , for playing games .ProjectManager: Okay .Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this new remote control , for people to set their favourite channels, or um to record things . Instead of people entering in what time things start , you simply stri slide a bar to say what time it begins ,Project Manager: Okay .Marketing: and slide another bar to say what time it ends ,you know that's {disfmarker}Project Manager: Yeah I've heard {disfmarker} I've seen the bar-code design before ,Industrial Designer: Mm .User Interface: Mm-hmm .Project Manager: yeah .Marketing: Yeah , it's it'staken out the {disfmarker} Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some big buttons for up , down , left and right , shoot .Project Manager:{vocalsound}Marketing: {vocalsound} Uh , you wanna be able to change angles in interactive television , so you need buttons to change the television angle , the camera angles and stuff like that .Project Manager:Okay , wellIndustrial Designer: 'Kay .Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas ,Marketing: Yeah .Project Manager: we can {disfmarker} we'll have to work fast , um ,alright as you can see we've got thirty minutes until the next meeting , so {vocalsound} we'll have to try and decide on some of the basic functionality , um , how the user interface might work , that'll be a key aspectespecially if the idea of um some kind of macros facility because you have to program it , you have to have a lot of response back , or at least some kind . Um {disfmarker}User Interface: Mm-hmm .Project Manager:And we're gonna maybe n try and have to figure outMarketing: What the user wants uh .Project Manager: what the user wants , yes .Marketing: Okay .Project Manager: Um , right . Has anybody got anything they'd liketo add at this stage , anything they think that might have been missed so far ?Industrial Designer: Well when you're talking about gaming and stuff , do you think they should have some sort of stick on it , rather thanbuttons ?Marketing: Oh . Okay , {gap} .Industrial Designer: Like uh control pads , you know of games , but {disfmarker}Marketing: Mm-hmm .Industrial Designer: or is that a bit ridiculous ? {vocalsound}ProjectManager: I I don't see why not , almost everybody is probably used to a console by now , and all of them incorporate small keypads on them , in fact even the mobile phones these days are beginning to use them aswell , so it's probably an interface that most people are used to . UmIndustrial Designer: Yeah .Project Manager: and that could allow n easy navigation , used as a joystick as well .User Interface: Mm-hmm . The otherkey feature that uh that would be a good idea built into it is t is is to make something you know fairly sort of ergonomic , something that just fits {vocalsound} fits as comfortably as possible into the hand . But of course, uh al al also allows for {gap} the possibility of a more sort of slightly unconventional or attractive uh sha shape for it overall , {vocalsound} .Project Manager: Okay . So ,User Interface: A curve ,Project Manager:small , stylish , and something that's just a little different .User Interface: mm-hmm . Something sort of sort of sl slightly sort of biomorphic in form , {vocalsound} uh which it would need to be to sort of conform to theshape of the hand more efficiently anyway .Project Manager: Okay . That's definitely something that we should be able to do quite easily . I would I would have hoped so anyway . Um , right . I'd say we finish this oneup , we get started , I'll get in , I'll write up what we've um kind of quickly done , and I'll get that out to everybody . Yeah ?Marketing: 'Kay . So .Project Manager: Okay . {vocalsound}Marketing: {gap} .IndustrialDesigner: {gap} .Project Manager: Um , as far as I'm aware we leave the microphones here , um unless we get told otherwise , and just take the laptops with us .