Project Manager: Alright , that did nothing . Okay . Welcome to the meeting everyone . Just gonna attempt to make this into a slide show . Sorry guys .Marketing: You may have to do the function F_ eight thing .ProjectManager: I did . Twice .Marketing: Oh , okay . {vocalsound}Project Manager: This'll just take a moment . {vocalsound}User Interface: {vocalsound}Industrial Designer: Okay okay {vocalsound}Marketing:{vocalsound}Project Manager: Or it won't .Marketing: {vocalsound}Project Manager: Okay we'll have to deal with it like this then .Industrial Designer: Okay . {vocalsound}Project Manager: Alright . Um . This is thefirst meeting uh for developing our , our new product . {gap} I'm Heather , I'm your Project Manager .Industrial Designer: Hello . {vocalsound}User Interface: {vocalsound}Project Manager: Okay . So um . So that wasthe opening .Marketing: {vocalsound}Project Manager: The first thing we'll do is get acquainted with one another . If everyone could go around and explain their role and um , and their name .User Interface:{vocalsound}Industrial Designer: Okay . My name's Poppy . I'm the Industrial Designer for this project . Um , I'm going to be responsible for the functional design phase . Also the conceptual design and the detaileddesign for the final product .Project Manager: Nice to meet you Poppy .Industrial Designer: Okay . {vocalsound}User Interface: {vocalsound} My name's Tara and I'm the User Interface Designer .Marketing:{vocalsound}User Interface: I will also be responsible for the functional design phase , the conceptual design phase and the detailed design phase of the user interface design . {vocalsound}Project Manager: Alright.Marketing: Hi , I'm Genevieve . I'm the Marketing Expert . I'm an expert at marketing .Industrial Designer: {vocalsound}Project Manager: {vocalsound}Marketing: Um , I'll be telling you guys about the userrequirement specifications for our new product . Um , I'll be doing some trend-watching in the conceptual design , and product evaluation for the design phase .Project Manager: Alright I'm Heather and I've I said I'myour Project Manager , um Well you can pretty much read what it is that I'm doing . But um um {disfmarker}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Yeah . And uh tool training is onething that we're going to be doing today , um um as well as planning the project , how we're going to , uh , create this product , and , um , discuss , um , our aims and objects of this , Which brings us to our nextsubject ,Industrial Designer: {vocalsound}Project Manager: is , um , um ,Marketing: {vocalsound}Project Manager: as a team we're going to be designing and creating a new kind of remote control . Um , we want thisto be a marketable product that can be trendy , um , a completely new style , so that , um , can really appeal to a , to a generation that doesn't want a simple plain kind of , uh , channel-changer . And , um , it needs tobe user-friendly for , um , maybe , for an example , for people that , um , can't see the numbers as well , or , um , perhaps an ergonomic design .Industrial Designer: Okay . So this is a television remote control ?ProjectManager: Yes , it's a television remote control .Industrial Designer: Yeah .Project Manager: Right . I believe I should be taking minutes on this right now . So , alright .Industrial Designer: Okay .Project Manager: Um ,yeah . Um , the way that we're going to go about this is , um , we'll have a time where we can , um come up with new ideas alone , and , and work on the project and then , um , after we've brainstormed and , andthought about , we can come together in a meeting and , and discuss what , what um , what kind of functional design we want to use . Same with conceptual design and detailed design . So , um , making sure that it ,it's usable , that as a , um {disfmarker} and that it's , it's feasible to create , and uh , to come up with a concept of it want , what we want it to look like . Um , tool training . Is , is everyone , um {disfmarker} {gap}Okay .Industrial Designer: Yeah . Got those notes .Marketing: Yeah .Project Manager: Great . Great .Marketing: Thank you .Project Manager: Um One thing that , uh , we're going to do is become more acquainted withthe , the tools that we have access to for our project . Um , one of them is our whiteboard . And , um , as a sort of team-building moment , um , I , I'd like us to , um , try out the whiteboard by expressing our favouriteanimal and the charac characteristics of that animal .Industrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: Um , why that , why that should be your favourite animal .So , um , I , I'm assuming that we should do that now .Industrial Designer: Okay .Marketing: {vocalsound}Project Manager: 'Kay .User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: {vocalsound}With our microphones still attached to our bodies . Okay . {vocalsound}Industrial Designer: Okay .User Interface: Gosh . {vocalsound}Project Manager: 'Kay , what's my favourite animal ?Industrial Designer:{vocalsound}Project Manager: Do come up . {vocalsound}Industrial Designer: Oh ,User Interface: {vocalsound}Industrial Designer: {gap} to go first . {vocalsound} Oh ,Project Manager: This is a team-buildingtimeIndustrial Designer: are we all doing it individually ?User Interface: {vocalsound} Yeah . {vocalsound}Project Manager: where , um , {vocalsound} ,Industrial Designer: Okay , let's stand up and support you{vocalsound}Project Manager: okay cool , um {disfmarker}Industrial Designer: {vocalsound}Project Manager: My favourite animal , which changes all the time , okay ,Industrial Designer: {vocalsound}User Interface:{vocalsound}Project Manager: right now it is an elk .Industrial Designer: {vocalsound} Okay .User Interface: An elk ?Marketing: {vocalsound}Project Manager: alright , so {disfmarker}User Interface: {vocalsound} Avicious {disfmarker} {vocalsound}Project Manager: And it goes like {disfmarker} Yeah it's got like big antlers ,User Interface: {vocalsound}Project Manager: yeah . Looks kinda like , like it has holly growing out of itshead .Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: Do you have elk where you come from ?Project Manager: Yes .Industrial Designer: You do .ProjectManager: YeahMarketing: We have moose too . {vocalsound}Project Manager: we have moose and we have deer .Industrial Designer: Okay .User Interface: {vocalsound}Project Manager: Do you have{disfmarker}User Interface: We have sheep . {vocalsound}Project Manager: {vocalsound} {gap} 'Kay , um .Industrial Designer: {vocalsound} Sheep . Yeah ,Marketing: {vocalsound}Industrial Designer: cows .ProjectManager: {vocalsound}Industrial Designer: That's a great elk .Marketing: Uh-oh , we have a good artist . {vocalsound} {vocalsound}User Interface: That is really good .Project Manager: {vocalsound} Thanks.Industrial Designer: {vocalsound} Yeah . {vocalsound}User Interface: I'm quite {disfmarker} {vocalsound}Project Manager: This is my {disfmarker}User Interface: {vocalsound}Marketing: Oh , very shapely .ProjectManager: Okay .Industrial Designer: Brilliant .Project Manager: That's a sketching of my my elk , and it , it is my favourite animal right now , 'cause it is a large beautiful majestic creature ,User Interface:{vocalsound}Project Manager: that um , that um {disfmarker}User Interface: {vocalsound}Project Manager: In a way it looks kind of awkward , because it's on spindly legs and it uh {disfmarker}User Interface:{vocalsound}Project Manager: But it can really overcome harsh terrain , and although it's gorgeous it's also very dangerous , because it has um strong antlers , and uh it can really combat its enemies , even like it it's ait's an herbivore but , uh , it can really defend itself .Industrial Designer: Mm .Project Manager: Yeah .Industrial Designer: Very nice . Okay .Project Manager: Right .Industrial Designer: {vocalsound}Project Manager:Right , I'm gonna take minutes while , um , you guys express your favourite animals .User Interface: {vocalsound}Industrial Designer: Okay , I'll go next . I am a big animal lover . like all sorts of animals , but for themoment I'm gonna draw a cat , in memory of my poor cat that died recently . {vocalsound}Marketing: {vocalsound} Oh .Project Manager: Oh .Industrial Designer: It's gonna be a bit of a strange drawing , but nevermind .User Interface: {vocalsound}Industrial Designer: {vocalsound}User Interface: {vocalsound}Industrial Designer: Not as artistic as Heather's drawing .Project Manager: {vocalsound}User Interface:{vocalsound}Industrial Designer: Bit more cartoon style .Project Manager: {vocalsound}Industrial Designer: But I like cats because they're so independent , and they always seem to be doing what they want to bedoing . Um , but that doesn't mean they're completely not sociable , 'cause they enjoy interacting with humans as well , and they seem to enjoy the good things like sunshine and , um , running around outside as wellas being inside , and enjoying their food , and generally just , they just seemed so cool and {vocalsound} they just know what they're doing .User Interface: {vocalsound} {vocalsound}Industrial Designer: Uh I reckonthey're sort of , they got it sorted . They know what they want .User Interface: {vocalsound}Industrial Designer: {vocalsound} Basically , that's why I like cats . {vocalsound}User Interface: Very good .{vocalsound}Project Manager: Great .Industrial Designer: {gap} I'll rub that out . There you go . {vocalsound}User Interface: Okay . I think my favourite animal would be a dog , but I'm not really sure {vocalsound}how to draw one .Industrial Designer: Ooh .User Interface: I , I've never drawn a dog , I don't think . I'm tempted to draw a snail 'cause I draw them sometimes {vocalsound} and they're really easy to draw.Marketing: {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Um ,Project Manager: I forget her name .User Interface: right it's gonna be a really funny dog , 'cause I'm notsure how to draw a dog .Marketing: TaraProject Manager: {vocalsound}Marketing: or Tara .Industrial Designer: Well there are loads of different types of dogs , so I'm sure it'll represent one kind of dog .{vocalsound}User Interface: {vocalsound} It's a cartoon dog I think .Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: A s I don't ev Oh , oh well . {vocalsound} It's a scary cartoon dog .That {disfmarker} This ,Industrial Designer: {vocalsound}User Interface: that does not look like a dog .Project Manager: {vocalsound} It looks kinda like a person . {vocalsound}Industrial Designer: {vocalsound} Wecan pretend . {vocalsound}User Interface: {vocalsound} I'm sorry .Marketing: {vocalsound} That's Pinocchio .User Interface: {vocalsound} {gap} {vocalsound} {vocalsound} How do you draw a dog ? I suppose it hasa lon Oh my god . Right . Yous know what it's supposed to be .Industrial Designer: {vocalsound} Okay .User Interface: {vocalsound} It's a dog . {vocalsound} . Um , I like dogs because , um , they're so good tohumans , like they can be trained to be police dogs and seeing-eye dogs , and they're just such friendly animals . And , like they're more of a companion than cats .Industrial Designer: Yeah , that's true .User Interface:{vocalsound} I've nothing against cats . Cats don't really like me , so I can't like them .Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound} But they're just so friendly and warm andnice animals ,Project Manager: {vocalsound}User Interface: {vocalsound} that don't look like that . {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Alrighty . I feel like a robot .User Interface:{vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Okay . Um , well I guess I had the most time to think about it . I'm going to draw a butterfly , because I saw abutterfly yesterday , that seemed to be like the symbol of Spring arriving . And it was actually the prettiest butterfly I've ever seen out in the wild , and I though that was pretty cool in Scotland . It was like , well it wasa little pointier than that . At first I thought it was a dead leaf .User Interface: {vocalsound}Marketing: And then it landed on the wall next to me . But this part was all brown and then it has these big blue dots like this .And then it kinda {disfmarker} there was a green , I think it was a green ring , and there was like red going out like this .Project Manager: It's kinda like a peacock .User Interface: {vocalsound}Marketing: Yeah , itkinda was actually , 'cause it was {disfmarker} This part of the body was really dull , and then it was the most colourful exotic butterfly ever , and I'm like , wow this is the middle of Scotland in like March .ProjectManager: {vocalsound}Industrial Designer: {vocalsound}Marketing: So I thought that was pretty cool . And it landed by a wall and let me look at it for about two minutes . I wish I'd had my camera . So that's gonna bemy favourite animal because after all the snow it seemed to say that like Spring is finally here . Yeah .Industrial Designer: Very nice . {vocalsound}Marketing: There you go .Project Manager: Great .Marketing:{vocalsound} Uh , what do we {disfmarker} Oh .Project Manager: Do you hear the eraser buzzing while you do that ?Marketing: Yes I do . {vocalsound} {gap}Project Manager: Yea {vocalsound} Right .Marketing:{vocalsound}Project Manager: So , now that we know how to use the whiteboard ,Industrial Designer: Okay .Project Manager: um , the next , um , thing we need to address is our financial department , to meet our ourbudget , um {disfmarker} or not meet our budget but more , um , like what kind of , uh , selling range we'll be looking at , um , wanna make this um {gap} selling price of twenty five Euros . And so we have to , um ,come up with a way to , to create a , a uh remote control , where um we can {disfmarker} like the price to create it will be significantly less . Um , we'd like to , um to , uh , make fifty million Euro . I'm assuming that'swhat the M_ means . Um , and make it for an international market . Um , one thing we'd have to think about internationally is in the design of , um , like different kinds of , uh , V_C_R_s . Things like that , depending onwhich country you are . Another thing for the design team to think about . Um , we want it to cost , uh , absolute maximum of twelve Euro and fifty cents .Marketing: Okay , so we'll have a hundred percent profit then ?Twelve fifty .Project Manager: I'm bad at math .Marketing: Okay .Project Manager: 'Kay . {vocalsound} Um ,Industrial Designer: {vocalsound}Project Manager: so now that , um , that is underway , umIndustrialDesigner: {vocalsound}Project Manager: it is discussion time . So this is time for us to bring our initial ideas , any um suggestions that you may have so far , a um your personal experiences with remote controls , andum , um , areas you see that , uh , could be improved in your experience with them . Does anyone have any initial thoughts ?Marketing: I find that in the dark it's often hard to know what button you're pushing .ProjectManager: Mm-hmm . So what's something we could , uh , do to remedy that ?Industrial Designer: {vocalsound}Marketing: {gap}Industrial Designer: Okay .Marketing: Um {disfmarker}Industrial Designer: I alwaysfind that in our house the remote control always goes missing .Project Manager: {vocalsound}Industrial Designer: It's always , where is the remote control ?User Interface: {vocalsound} Yeah .Industrial Designer: Somaybe if you could have some kind of tracking {vocalsound} device for the remote control or some signal that you could find out where it was .Project Manager: {vocalsound}Industrial Designer: I dunno , some kind ofalarm . You can press a button on your wall , {gap} signal ,Project Manager: Yeah . It's a great idea . It's a great idea .User Interface: {vocalsound}Industrial Designer: 'cause it always gets lost .User Interface: Doyous not find that , um , {vocalsound} like , there's a lot of , um , buttons on your remote control , and you don't know what half of them do .Industrial Designer: Yeah .Marketing: Mm-hmm .Industrial Designer: Yeah ,that you don't use half of them . {vocalsound}Project Manager: {vocalsound}User Interface: Yeah , I don't know what they do . {vocalsound}Marketing: Mm-hmm . There's some remote controls where there's kind of ahidden panel , so all those buttons that you don't really use unless you're programming or something .User Interface: Yeah .Industrial Designer: Yeah , that's , that's {disfmarker}Marketing: That's useful .IndustrialDesigner: Yeah , it is . Yeah .Marketing: So you just have like the number buttons , power button , T_V_ video button .User Interface: Yeah .Industrial Designer: Yeah .Project Manager: Alright . Anything about , um ,the look of the , uh , remote control that you might have ideas about . Maybe it could be , instead of like a standard rectangular shape , it could be , um , something more interesting like {disfmarker}Marketing:{vocalsound}Project Manager: Any ideas will do that you have at this point .Industrial Designer: Mm .Marketing: Could be shaped like a conch ,Project Manager: {vocalsound} Can hold it .Industrial Designer:{vocalsound} A novelty .User Interface: {vocalsound}Marketing: you know . Be like a shell-shaped remote . {vocalsound} {vocalsound}Project Manager: Yeah .Industrial Designer: Are we going into kind of noveltyfactors here . Like , I've seen phones like a {disfmarker}Project Manager: Well if it's a trendy original , um , aspect we're going for .Industrial Designer: Okay .Project Manager: I mean , you're the designers , you c ,you can um decide what kind of , um , direction you wanna go in ,Industrial Designer: Yeah . Mm-hmm .User Interface: Yeah .Project Manager: but at this point in the , in the first meeting it can be any ideas that wejust throw out there .Industrial Designer: Yeah . I suppose , if we're he heading to have it , like make a huge profit out of this , it needs to be quite a universally accepted thing . Like , a novelty thing might only sell afew things rather than , like , a general kind of more acceptable {disfmarker}User Interface: Yeah .Marketing: {vocalsound} {vocalsound} .Project Manager: Mm-hmm .Industrial Designer: But we don't wanna gotowards boring , 'cause that wouldn't sell either .Project Manager: Yeah .Industrial Designer: So , hmm .Project Manager: And the key issue here is , is being trendy and original . Um , that does not necessarily mean itneeds to be outrageous .Industrial Designer: Yeah . Yeah .Project Manager: Right . Okay we have five minutes left . So , just to cover {disfmarker} We have one more thing . Um , like you can go over your ideas , ofcourse , in your own personal times . Um , our next meeting will be in half an hour .Industrial Designer: Yeah .Project Manager: So you have half an hour to , uh , think about what you want to present . Or not presentbut bring to the meeting . Um , I_D_ , whatever that stands for .Industrial Designer: Industrial Designer .Marketing: Interface ?Project Manager: Industrial Designer .Industrial Designer: That's me .{vocalsound}Marketing: Oh , industrial .Project Manager: I have to remember these things . Um . You'll be beginning your , your working design .Industrial Designer: Mm-hmm .Project Manager: Um , U_I_D_ thetechnical functions design will , will be worked on the next thirty minutes . Um , {vocalsound} maybe how this can be achieved , and , um , we need the user requirements from the manag Marketing Expert .Marketing:Marketing Expert . {vocalsound}Project Manager: Um , you will get specific instructions , um , of what to do in the next half an hour . And I'll see you in half an hour , okay ?Industrial Designer: Okay .Project Manager:'Kay .Industrial Designer: Thank you .User Interface: {gap}


Project Manager: {vocalsound} Um {vocalsound} minutes from the last meeting which were essentially that we uh had decided on roles for each of you , however , um there are some changes that I've got from onhighUser Interface: Okay . {vocalsound}Project Manager: that um are a bit uh {disfmarker} well w what I didn't actually realise it was that the uh {vocalsound} this is for a specific television .User Interface: Okay.Project Manager: So the all in one idea goes out the window . And {vocalsound} they require that the uhUser Interface: Mm-hmm .Project Manager: actually I'll get to that at the end {gap} point number four , um we'llget what you've got and then we can see what we can adapt from it . So um , presentations , were you {disfmarker} anybody got , raring to go ?Marketing: Yeah . Yeah .Project Manager: Raring to go ? Okay . Goodstuff . Mm .Marketing: Um . So how {disfmarker}Project Manager: Oh I need to plug you in . {vocalsound}Industrial Designer: {vocalsound}Marketing: S {gap}Project Manager: Just about .User Interface: Wow .{vocalsound}Industrial Designer: It's a inspired design .Marketing: {gap}User Interface: {vocalsound}Marketing: Sh do you want me to hold it ?Project Manager: Uh there we go , just screw 'em on in . Gonna have toswap them round so {disfmarker} {vocalsound}Marketing: {vocalsound} So , after that ?Project Manager: now , it was function F_ eight .Marketing: F_ eight . {vocalsound} f oh sorry F_ eight .Project Manager: That'sthe wee blue one . Blue one F_ eight .Marketing: Okay .Project Manager: Should do it , good one .Marketing: Yeah . Yeah . Uh , me again , Rajan the Marketing Expert . Uh , as we have decided in the last meeting that Ihave to find out , sorry , yeah sure .Project Manager: Hold on , sorry . {gap} and if you just click that it'll go ahead , one at a time .Marketing: Yeah , yeah . Uh actually , sorry I have to see the other {gap} , sorry.Project Manager: {vocalsound} Sorry , uh .Marketing: Yeah , thank you .Project Manager: {vocalsound}Marketing: Uh , yes , I have to look at the uh market potential for this product , uh , like consumer likings andeverything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? Then {disfmarker}Project Manager: P press F_ five to start it first .Marketing: Sorry . Okay . Yeah , I can, okay .Industrial Designer: Hmm .Project Manager: {vocalsound} Jesus .Marketing: Uh then uh the methodology I adopted to find out all this was market survey . A a detailed market survey on consumers was done tofind out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . And what we got was , we found that {disfmarker} if you {disfmarker} uh ,what they th what problems they are having with different uh remote controls available in the market . Seventy five percent of users they do find it that the remote controls available in the market are ugly . They arenot so good looking . So , we have to put stress on this , uh we have to take care of this fact also like our design , uh should be appropriate , should be good looking for the consumers . And yes that's wi uh this willdefinitely , this can definitely put uh uh enhance our sales . Uh and even uh the good thing about this is that eighty percent of users they are willing to pay high uh pay more for this uh good looking remote controls also. So even if the available market goes for the available {disfmarker} uh even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quitehigh but if our looks are are if the re remote control we design have a good better uh better look uh designs , then we can hope that consumers will prefer these g remote controls .Project Manager: Excellent .Marketing:Then {disfmarker} {gap} And the second thing , some some companies they think that they should have more and more functions of the users uh or in their remote controls , but rather than those having morefunctions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . Because mostly it has been found that fifty percent of the users they useonly ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if uhthe consumers they want to use it . Otherwise there is no point of having all this type of things . So this will not only reduce the cost of our remote controls but it will increase our profit also . So we have to take care ofthis fact also . Then . Uh it was function I want to go to .Project Manager: Oh you wanna go back ? Just escape .Marketing: Uh , escape , okay thank you . Then if we look at this slide ,Project Manager: Okay .Marketing:uh these are in your shared documents , you can see ,Project Manager: Okay .Marketing: like {disfmarker} Uh , sorry .User Interface: So , sorry {disfmarker} I was just gonna say , what was the question for this ? Oris {disfmarker} are you coming on to that ?Marketing: Ah t look all the market potential , what uh how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhanceour sales .User Interface: Okay . So these percentages are are what ?Marketing: Yeah , these are different age group persons like uh sorry , I can open it in another way .Project Manager: Okay . Speech recognition.Marketing: Uh , yes . If we look at the costs whether the consumers they are willing to uh pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have avery good disliking for this uh this uh point , like for speech recognition in a remote control .Industrial Designer: {vocalsound}Marketing: So we can emphasise on this point also like , because it will definitely enhanceour sales in this ag in this particular age group from uh fifteen to thirty five ,User Interface: Hmm .Marketing: and I uh and I think that most of the users of the rem uh T_V_ are belong to this age group . So we shouldlook {disfmarker}Project Manager: Hmm . We're als we we're looking at who buys it as well . {gap}Marketing: Yeah . We can look at that that factor also , so yes . {vocalsound}Project Manager: Uh , which I think thetwenty five to thirty five is uh usual , sort of .Marketing: Yeah .User Interface: Mm , mm .Marketing: So , and {disfmarker} {gap}Project Manager: {gap}Marketing: {vocalsound} And then {disfmarker}ProjectManager: Fifteen to tweMarketing: Yes . I think so . Uh if we look at this data how how uh h how what are the problems the consumers are facing with the existing remote controls in the market .Project Manager:{vocalsound}Marketing: They find that thirt uh thirty five percent uh thirty four percent of the consumers they find too difficult to operate a remote control . So it should be in such a way that it should be easy to learnhow to operate these remote controls and we should provide pl uh spe uh proper manuals for its use also so as that people {disfmarker} consumers could easily learn . They need not to have any , much technicalknowledge to see uh to know how to operate these remote controls .User Interface: Mm-hmm .Marketing: So this is also a very goo uh major factor to loo uh take into consideration to enhance our profits and sales . Soum this is all aboutProject Manager: Okay . {vocalsound}Marketing: uh market potential by me .Project Manager: {vocalsound}User Interface: Mm-hmm .Marketing: Uh , yes , th thank you .Project Manager: Okay ,thank you . Um , {vocalsound} follow on with Helen ? Yeah please .User Interface: Yep , sure , that's cool , um {disfmarker}Marketing: Yeah we have to take that {gap} out .Project Manager: Oh , so we do yeah.Marketing: Sorry .User Interface: Yeah .Marketing: {vocalsound}Project Manager: Fun and games .Marketing: Sorry .Project Manager: Don't know if the cable's gonna be long enough .Marketing: Uh sorry , I have{gap} . {vocalsound}Project Manager: I think I just kicked over whatever it runs on underneath as well .Marketing: Brian , this one also I {gap} . Yeah .Project Manager: Okay .Marketing: Thank you very much Brian.User Interface: I can turn my computer quickly if that's okay .Marketing: If you want me to help , yeah .User Interface: Um , yep .Project Manager: {vocalsound}Marketing: Yeah .User Interface: Okay , and then whatdo I press , F_ eight ?Marketing: Uh F_ eight . Function F_ eight .Project Manager: Function F_ eight .User Interface: Oh right .Marketing: Mm s .User Interface: Okay , cool .Marketing: It's not coming . Function F_eight , okay .User Interface: Oh .Marketing: Yeah .User Interface: Yeah . No signal . {vocalsound}Marketing: {vocalsound} Computer .Project Manager: Hmm .Marketing: Computer adjusting , yeah .Project Manager:There you go .User Interface: Okay . Cool .Marketing: Yeah .User Interface: Okay and then how do I press the the big one , to get it on to the big {disfmarker}Project Manager: Uh F_ five .User Interface: F_ five and Ipress that again to get it off as well do I ?Marketing: Escape .Project Manager: Um , F_ five and escape'll bring it back and just uh the left button for advancing .User Interface: Okay , so um I'm the interface designdesigner , User Interface Designer sorry , uh I'm concerned with um w what effect the apparatus should have on the user and um I'm I'm also {disfmarker} I want to point out that our motto , put the fashion inelectronics ,Project Manager: {vocalsound}User Interface: so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . Okay , and how do I press n just the nextbutton ?Project Manager: Uh just a left uhUser Interface: The arrow ? Okay .Project Manager: left mouse button .User Interface: So um I looked at existing designs and also um the information that Raj gave us wasvery useful about what people like , what people dislike . Um and what people {disfmarker} fashionable , because we said people between twenty five and thirty five were the main um buyers of of our T_V_ I think.Project Manager: Mm-hmm . Okay .User Interface: So um what they like and what they find fashionable .Project Manager: 'Kay .User Interface: {vocalsound} And ergonomics , we said um , I don't know I haven'tactually been able to do any of this myself ,Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: but um maybe that comes up , I don't know .Project Manager: That can come under Arlo aswell .User Interface: And the findings , well the basic {disfmarker} that was the basic function to send messages to the television set .Project Manager: Uh .User Interface: That's what people want to do . Um , so theyneed to be included , um , but I've got some pictures here of some leading ones . I don't know how to get to them ,Project Manager: Uh if you if you escape then you can see your bar .User Interface: {vocalsound} do Ipress F_ five is it ? {gap} escape ? Oh okay , cool . I haven't got my glasses on so I hope it's this one .Project Manager: {vocalsound} Uh okay .User Interface: These are two leading um remote controls at the moment.Project Manager: 'Kay .User Interface: You know they're grey , they've I mean this one's got loads of buttons , it's hard to tell from here what they actually do ,Project Manager: {gap} {vocalsound}User Interface: andthey don't look very exciting at all . Um , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff ,Project Manager: Mm-hmm .User Interface: um , but there yougo , that's what we're up against ,Project Manager: {vocalsound}User Interface: and I think we can do much better than that .Project Manager: {vocalsound} We hope so .Industrial Designer: {vocalsound}{vocalsound} Of course . {vocalsound}User Interface: Um hang on . F_ five ,Project Manager: {vocalsound}User Interface: okay , sorry . Personal preferences . Um , well I think we need to l I think the ergonomics isquite um important , umProject Manager: {gap} Yeah , particularly if we've uh there was a bit in Raj's about R_S_I_ and things as well .Marketing: Yeah .User Interface: Uh-huh . And um I thought not too edgy and likea box , more kind of hand-held more um {vocalsound} not as uh computery andProject Manager: Organic {vocalsound} .User Interface: or organic , yeah , more organic shape I think . {vocalsound} Um simple designs, like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent {disfmarker} fifty percent of people only use ten percent of the buttons ,Marketing: {gap}Project Manager: Mm-hmm.User Interface: so I think what we can miss out on the buttons we can make up for in design and and how nice it looks .Project Manager: Sales , {gap} . Okay .User Interface: Um , hand-held and portable I think isportamint is important because T_F_T_ have just um released um I think is it a a remote control for presentations or uh and a big seven inch big screen , anyway , so um {disfmarker}Project Manager: Yeah it's like a ,yeah . {vocalsound} It's {gap} . {vocalsound}User Interface: Yeah , no seven inches isn't that big but um anyway um so hand-held and portable and uh m I thought about other functions for T_V_ but as you pointedout people don't actually want that ,Project Manager: Right .Marketing: Yeah .Project Manager: And also the company want to keep it stuck to the T_V_ for uh to keep down the production time .User Interface: somaybe we forget about that . It's for one T_V_ oh right okay , sure . And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , likeglow-in-the-darkProject Manager: Mm-hmm .Marketing: Exactly . Yeah .User Interface: um which {vocalsound} does already e exist but it's not very widely used I don't think .Project Manager: Yeah .User Interface:Easy finder with the a whistle function or something ,Project Manager: Okay .User Interface: or rechargeable station because it's a pain when you run out of batteries .Project Manager: Yeah .User Interface: And I thinkthat , yep , that's it .Project Manager: That's cool .Industrial Designer: So uh , I noticed your talk about speech recognition and whistling ,User Interface: Okay ? Mm-hmm .Industrial Designer: and uh I was just curiousto know , have we done any research into how many people can whistle ? Um , or if {disfmarker}Project Manager: {vocalsound}User Interface: {vocalsound}Industrial Designer: is that a function we want in the remote?Project Manager: Um , do you have trouble whistling ?User Interface: Um , I haven't been able to {disfmarker}Industrial Designer: I don't , but I I know a lot of people do right .Project Manager: {vocalsound} Really?Industrial Designer: Yeah it justProject Manager: Ooh . {vocalsound}Industrial Designer: {disfmarker} I mean it has to be a certain kind of whistle too , right ?Project Manager: Yeah , I suppose that's true .UserInterface: Mm-hmm , yeahProject Manager: Well I suppo uh you could y you could have theUser Interface: or some sort of voice {disfmarker}Project Manager: you could have the basically um instead of a whistle if it'sgot the voice recognition you could have it just , you know , where are you ? {gap} . {vocalsound}Industrial Designer: {vocalsound} That's costly though .User Interface: Yeah .Marketing: Yeah .Industrial Designer:Um a much easier thing is just any loud noise like clapping um , shouting , you know ,Project Manager: Hmm .User Interface: Mm-hmm .Marketing: Yeah .Industrial Designer: uh and then , what would the response be? It beeps back at you or something ?Project Manager: Sounds good .User Interface: Yeah , something .Industrial Designer: {vocalsound} Okay .User Interface: {vocalsound}Industrial Designer: Well , uh let me setthis up . So I plug it in , press F_ five ? Function F_ five ?Project Manager: Function F_ eight for the um the uh {disfmarker}Industrial Designer: Or function F_ eight ? Okay .User Interface: Oh you need to twiddle thethingamibobsy thing .Industrial Designer: Okay . I think it's {vocalsound} uh just to lock it in . It's got it .Project Manager: Yeah .User Interface: Okay .Industrial Designer: {vocalsound} Okay .Project Manager:{vocalsound}Industrial Designer: Um . {vocalsound} So as the Industrial Designer my job is to take an input from you guys ,User Interface: {vocalsound}Industrial Designer: um so it's good you went first ,ProjectManager: Alright .Industrial Designer: and I jotted down some notes as to what are the b needs and uh what kind of novel features we can add to differentiate our product from the others .User Interface:{vocalsound}Project Manager: Let's remember that .Industrial Designer: Um so Raj told us that uh consumers are willing to spend more for fancy products , and um he also mentioned that uh the current products don'talways match users' operating behaviour . Um , a lot of the buttons aren't used , and uh {vocalsound} he mentioned that they're not fun to use . And uh a novel feature which uh we just brought up was this thisautomatic speech recognition feature or noise detection feature for when you lose the remote ,Project Manager: {gap}Industrial Designer: there could be a little microphone on it , and any noise over a certain thresholdum it'll pick up as a a distress signal um from you and it'll beep back and say you know oh here I am or something of this sort .Project Manager: Mm-hmm . But sure surely that would have to be um sort of specificrather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you .User Interface: Mm-hmm .Industrial Designer: Oh yeah , yeah , that's true .User Interface: Mm-hmm.Industrial Designer: Well maybe you could have a um hmm {vocalsound} tha that would be a consideration to take into account yes . Um .Project Manager: Sorry I didn't mean to derail you there .{vocalsound}Industrial Designer: Yeah well tha that's uh for later down the road um , and then as for the user interface it should be trendy , um {vocalsound} and not computery ,User Interface: {vocalsound}IndustrialDesigner: right , so more low tech and not too many buttons .Project Manager: {vocalsound}User Interface: Mm-hmm .Industrial Designer: So I took these all into consideration and also I have some limitations fromthe boss .Project Manager: {vocalsound}Industrial Designer: Right um , and practical limitations which I kinda threw out the window .Project Manager: {vocalsound}Industrial Designer: And so I did a little research andunfortunately all I had to work on was our uh our corporate archives of the great products we've made before ,User Interface: {vocalsound}Industrial Designer: which include , you know , um space craft , coffee makers, and bullet trains {disfmarker} Or uh or a high speed train .Project Manager: Ah is that what that is ? {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound} Right and having personally workedwith all these products uh I have a great deal of experience with uh with industrial design of these .User Interface: {vocalsound}Project Manager: Well that's cool . If you if you can build space craft you'll have noproblem with a remote control , yeah .Industrial Designer: Right . So ,User Interface: Yeah sure .Industrial Designer: I figured , just put 'em all together .Project Manager: {vocalsound}Industrial Designer: You got a acaffeine powered space shuttle train transport to your T_V_ , and umUser Interface: {vocalsound}Project Manager: {vocalsound}Marketing: Hmm .Industrial Designer: as for the user interface problem , you know , toomany buttons . Give it one buttonUser Interface: {vocalsound}Industrial Designer: and and it's a {disfmarker} you know , for the the cowboy in all of us {gap}Marketing: {vocalsound}Project Manager:{vocalsound}Industrial Designer: {disfmarker} I I'm not quite sure what the the function is there but {disfmarker}Project Manager: Right okay . {vocalsound}User Interface: Well I like that design .{vocalsound}Industrial Designer: Yeah it's a g I mean you could have a you know a {disfmarker}Project Manager: Is that just switches on the speech recognition and it's entirely speech operated , is it ?IndustrialDesigner: Right . So I think I I missed the budget thing ,Project Manager: Yeah .User Interface: {vocalsound}Industrial Designer: it was fifty million Euros ?User Interface: {vocalsound}Project Manager: {vocalsound}Yeah .Industrial Designer: And we gotta sell twenty five of them ? Right . {vocalsound} Okay . {vocalsound}User Interface: Yeah , not a problem .Marketing: Fifty million was uh profProject Manager: Ah now it's fif fiftymillion Euros we've gotta uh we've g {vocalsound}Marketing: As a profit .User Interface: {vocalsound}Industrial Designer: Oh okay , so I I mixed those numbers .Project Manager: gotta make profit , so we're making


Grad C: Yeah , we had a long discussion about how much w how easy we want to make it for people to bleep things out . So {disfmarker} Morgan wants to make it hard .PhD D: It {disfmarker} it doesn't{disfmarker}Grad C: Did {disfmarker} did {disfmarker} did it {disfmarker} ? I didn't even check yesterday whether it was moving .PhD D: It didn't move yesterday either when I started it .Grad C: So .PhD D: So Idon't know if it doesn't like both of us {disfmarker}Grad C: Channel three ? Channel three ?PhD D: You know , I discovered something yesterday on these , um , wireless ones .Grad B: Channel two .Grad C: Mm - hmm?PhD D: You can tell if it 's picking up {pause} breath noise and stuff .Grad C: Yeah , it has a little indicator on it {disfmarker} on the AF .PhD D: Mm - hmm . So if you {disfmarker} yeah , if you breathe under{disfmarker} breathe and then you see AF go off , then you know {pause} it 's p picking up your mouth noise .PhD F: Oh , that 's good . Cuz we have a lot of breath noises .Grad C: Yep . Test .PhD F: In fact , if youlisten to just the channels of people not talking , it 's like " @ @ " . It 's very disgustGrad C: What ? Did you see Hannibal recently or something ?PhD F: Sorry . Exactly . It 's very disconcerting . OK . So , um ,Grad C:PhD F: I was gonna try to get out of here , like , in half an hour , um , cuz I really appreciate people coming , and {vocalsound} the main thing that I was gonna ask people to help with today is {pause} to give input onwhat kinds of database format we should {pause} use in starting to link up things like word transcripts and annotations of word transcripts , so anything that transcribers or discourse coders or whatever put in thesignal , {vocalsound} with time - marks for , like , words and phone boundaries and all the stuff we get out of the forced alignments and the recognizer . So , we have this , um {disfmarker} I think a starting point isclearly the {disfmarker} the channelized {pause} output of Dave Gelbart 's program , which Don brought a copy of ,Grad C: Yeah . Yeah , I 'm {disfmarker} I 'm familiar with that . I mean , we {disfmarker} I sort ofalready have developed an XML format for this sort of stuff .PhD F: um , which {disfmarker}PhD D: Can I see it ?Grad C: And so the only question {disfmarker} is it the sort of thing that you want to use or not ? Haveyou looked at that ? I mean , I had a web page up .PhD F: Right . So ,Grad C: So {disfmarker}PhD F: I actually mostly need to be able to link up , or {disfmarker} I it 's {disfmarker} it 's a question both of what therepresentation is and {disfmarker}Grad C: You mean , this {disfmarker} I guess I am gonna be standing up and drawing on the board .PhD F: OK , yeah . So you should , definitely .Grad C: Um , so {disfmarker} so itdefinitely had that as a concept . So tha it has a single time - line ,PhD F: Mm - hmm .Grad C: and then you can have lots of different sections , each of which have I Ds attached to it , and then you can refer from othersections to those I Ds , if you want to . So that , um {disfmarker} so that you start with {disfmarker} with a time - line tag . " Time - line " . And then you have a bunch of times . I don't e I don't remember exactlywhat my notation was ,PhD A: Oh , I remember seeing an example of this .Grad C: but it {disfmarker}PhD F: Right , right .PhD A: Yeah .Grad C: Yeah , " T equals one point three two " , uh {disfmarker} And then I{disfmarker} I also had optional things like accuracy , and then " ID equals T one , uh , one seven " . And then , {nonvocalsound} I also wanted to {disfmarker} to be i to be able to not specify specifically what the timewas and just have a stamp .PhD F: Right .Grad C: Yeah , so these are arbitrary , assigned by a program , not {disfmarker} not by a user . So you have a whole bunch of those . And then somewhere la further down youmight have something like an utterance tag which has " start equals T - seventeen , end equals T - eighteen " . So what that 's saying is , we know it starts at this particular time . We don't know when it ends .PhD F:OK .Grad C: Right ? But it ends at this T - eighteen , which may be somewhere else . We say there 's another utterance . We don't know what the t time actually is but we know that it 's the same time as this end time.PhD A: Mmm .Grad C: You know , thirty - eight , whatever you want .PhD A: So you 're essentially defining a lattice .Grad C: OK . Yes , exactly .PhD A: Yeah .Grad C: And then , uh {disfmarker} and then these alsohave I Ds . Right ? So you could {disfmarker} you could have some sort of other {disfmarker} other tag later in the file that would be something like , um , oh , I don't know , {comment} uh , {nonvocalsound} " noise -type equals {nonvocalsound} door - slam " . You know ? And then , uh , {nonvocalsound} you could either say " time equals a particular time - mark " or you could do other sorts of references . So {disfmarker} or{disfmarker} or you might have a prosody {disfmarker} " Prosody " right ? D ? T ? D ? T ? T ?PhD F: It 's an O instead of an I , but the D is good .Grad C: You like the D ? That 's a good D .PhD F: Yeah .Grad C: Um ,you know , so you could have some sort of type here , and then you could have , um {disfmarker} the utterance that it 's referring to could be U - seventeen or something like that .PhD F: OK . So , I mean , that seems{disfmarker} that seems g great for all of the encoding of things with time and ,Grad C: Oh , well .PhD F: um {disfmarker} I {disfmarker} I guess my question is more , uh , what d what do you do with , say , a forcedalignment ?PhD A: How - howPhD F: I mean you 've got all these phone labels , and what do you do if you {disfmarker} just conceptually , if you get , um , transcriptions where the words are staying but the timeboundaries are changing , cuz you 've got a new recognition output , or s sort of {disfmarker} what 's the , um , sequence of going from the waveforms that stay the same , the transcripts that may or may not change ,and then the utterance which {disfmarker} where the time boundaries that may or may not change {disfmarker} ?PhD A: Oh , that 's {disfmarker} That 's actually very nicely handled here because you could{disfmarker} you could {disfmarker} all you 'd have to change is the , {vocalsound} um , time - stamps in the time - line without {disfmarker} without , uh , changing the I Ds .PhD F: Um . And you 'd be able topropagate all of the {disfmarker} the information ?Grad C: Right . That 's , the who that 's why you do that extra level of indirection . So that you can just change the time - line .PhD A: Except the time - line is gonnabe huge . If you say {disfmarker}Grad C: Yes .PhD F: Yeah ,PhD A: suppose you have a phone - level alignment .PhD F: yeah , especially at the phone - level .PhD A: You 'd have {disfmarker} you 'd have{disfmarker}PhD F: The {disfmarker} we {disfmarker} we have phone - level backtraces .Grad C: Yeah , this {disfmarker} I don't think I would do this for phone - level . I think for phone - level you want to use somesort of binary representationPhD F: Um {disfmarker}Grad C: because it 'll be too dense otherwise .PhD F: OK . So , if you were doing that and you had this sort of companion , uh , thing that gets called up for phone -level , uh , what would that look like ?PhD A: WhyGrad C: I would use just an existing {disfmarker} an existing way of doing it .PhD F: How would you {disfmarker} ?PhD A: Mmm . But {disfmarker} but why not use itfor phone - level ?PhD F: H hPhD A: It 's just a matter of {disfmarker} it 's just a matter of it being bigger . But if you have {disfmarker} you know , barring memory limitations , or uh {disfmarker} I w I mean this isstill the mGrad C: It 's parsing limitations . I don't want to have this text file that you have to read in the whole thing to do something very simple for .PhD A: Oh , no . You would use it only {pause} for {pause}purposes where you actually want the phone - level information , I 'd imagine .PhD F: So you could have some file that configures how much information you want in your {disfmarker} in your XML or something .GradC: Right . I mean , you 'd {disfmarker} yPhD F: Um ,PhD A: You {disfmarker}Grad C: I {disfmarker} I am imagining you 'd have multiple versions of this depending on the information that you want .PhD F: cuz th itdoes get very bush with {disfmarker} Right .Grad C: Um , I 'm just {disfmarker} what I 'm wondering is whether {disfmarker} I think for word - level , this would be OK .PhD F: Yeah .Grad C: For word - level , it 'salright .PhD F: Yeah . Definitely .PhD A: Mm - hmm .Grad C: For lower than word - level , you 're talking about so much data that I just {disfmarker} I don't know . I don't know if that {disfmarker}PhD F: I mean , weactually have {disfmarker} So , one thing that Don is doing , is we 're {disfmarker} we 're running {disfmarker} For every frame , you get a pitch value ,PhD D: Lattices are big , too .PhD F: and not only one pitch valuebut different kinds of pitch valuesGrad C: Yeah , I mean , for something like that I would use P - filePhD F: depending on {disfmarker}Grad C: or {disfmarker} or any frame - level stuff I would use P - file .PhD F:Meaning {disfmarker} ?Grad C: Uh , that 's a {disfmarker} well , or something like it . It 's ICS uh , ICSI has a format for frame - level representation of features . Um .PhD F: OK . That you could call {disfmarker} thatyou would tie into this representation with like an ID .Grad C: Right . Right . Or {disfmarker} or there 's a {disfmarker} there 's a particular way in XML to refer to external resources .PhD F: And {disfmarker} OK .GradC: So you would say " refer to this external file " . Um , so that external file wouldn't be in {disfmarker}PhD F: So that might {disfmarker} that might work .PhD D: But what {disfmarker} what 's the advantage of doingthat versus just putting it into this format ?Grad C: More compact , which I think is {disfmarker} is better .PhD D: Uh - huh .Grad C: I mean , if you did it at this {disfmarker}PhD F: I mean these are long meetings andwith {disfmarker} for every frame ,Grad C: You don't want to do it with that {disfmarker} Anything at frame - level you had better encode binaryPhD F: um {disfmarker}Grad C: or it 's gonna be really painful .PhD A:Or you just compre I mean , I like text formats . Um , b you can always , uh , G - zip them , and , um , you know , c decompress them on the fly if y if space is really a concern .PhD D: Yeah , I was thi I was thinking theadvantage is that we can share this with other people .Grad C: Well , but if you 're talking about one per frame , you 're talking about gigabyte - size files . You 're gonna actually run out of space in your filesystem forone file .PhD F: These are big files . These are really {disfmarker} I mean {disfmarker}Grad C: Right ? Because you have a two - gigabyte limit on most O Ss .PhD A: Right , OK . I would say {disfmarker} OK , so frame- level is probably not a good idea . But for phone - level stuff it 's perfectly {disfmarker}PhD F: And th it 's {disfmarker}PhD A: Like phones , or syllables , or anything like that .PhD F: Phones are every five framesthough , so . Or something like that .PhD A: But {disfmarker} but {disfmarker} but most of the frames are actually not speech . So , you know , people don't {disfmarker} v Look at it , words times the average{disfmarker} The average number of phones in an English word is , I don't know , {comment} five maybe ?PhD F: Yeah , but we actually {disfmarker}PhD A: So , look at it , t number of words times five . That 's not{disfmarker} that not {disfmarker}PhD F: Oh , so you mean pause phones take up a lot of the {disfmarker} long pause phones .PhD A: Exactly .Grad C: Yep .PhD A: Yeah .PhD F: Yeah . OK . That 's true . But you dohave to keep them in there . Y yeah .Grad C: So I think it {disfmarker} it 's debatable whether you want to do phone - level in the same thing .PhD F: OK .Grad C: But I think , a anything at frame - level , even P - file ,is too verbose .PhD F: OK . So {disfmarker}Grad C: I would use something tighter than P - files .PhD F: Do you {disfmarker} Are you familiar with it ?Grad C: So .PhD F: I haven't seen this particular format ,PhD A: Imean , I 've {disfmarker} I 've used them .PhD F: but {disfmarker}PhD A: I don't know what their structure is .PhD F: OK .PhD A: I 've forgot what the strPhD D: But , wait a minute , P - file for each frame is storing avector of cepstral or PLP values ,Grad C: It 's whatever you want , actually .PhD D: right ? Right .Grad C: So that {disfmarker} what 's nice about the P - file {disfmarker} It {disfmarker} i Built into it is the concept of{pause} frames , utterances , sentences , that sort of thing , that structure . And then also attached to it is an arbitrary vector of values . And it can take different types .PhD F: Oh .Grad C: So it {disfmarker} th theydon't all have to be floats . You know , you can have integers and you can have doubles , and all that sort of stuff .PhD F: So that {disfmarker} that sounds {disfmarker} that sounds about what I wGrad C: Um . Right ?And it has a header {disfmarker} it has a header format that {pause} describes it {pause} to some extent . So , the only problem with it is it 's actually storing the {pause} utterance numbers and the {pause} framenumbers in the file , even though they 're always sequential . And so it does waste a lot of space .PhD A: Hmm .Grad C: But it 's still a lot tighter than {disfmarker} than ASCII . And we have a lot of tools already to dealwith it .PhD F: You do ? OK . Is there some documentation on this somewhere ?Grad C: Yeah , there 's a ton of it . Man - pages and , uh , source code , and me .PhD F: OK , great . So , I mean , that sounds good . I{disfmarker} I was just looking for something {disfmarker} I 'm not a database person , but something sort of standard enough that , you know , if we start using this we can give it out , other people can work on it,Grad C: Yeah , it 's not standard .PhD F: or {disfmarker} {comment} Is it {disfmarker} ?Grad C: I mean , it 's something that we developed at ICSI . But , uh {disfmarker}PhD F: But it 's {pause} been used hereGradC: But it 's been used herePhD F: and people 've {disfmarker}Grad C: and {disfmarker} and , you know , we have a {pause} well - configured system that you can distribute for free , and {disfmarker}PhD D: I mean ,it must be the equivalent of whatever you guys used to store feat your computed features in , right ?PhD F: OK .PhD A: Yeah , th we have {disfmarker} Actually , we {disfmarker} we use a generalization of the{disfmarker} the Sphere format .PhD D: Mmm .PhD A: Um , but {disfmarker} Yeah , so there is something like that but it 's , um , probably not as sophistGrad C: Well , what does H T K do for features ?PhD D: And Ithink there 's {disfmarker}Grad C: Or does it even have a concept of features ?PhD A: They ha it has its own {disfmarker} I mean , Entropic has their own feature format that 's called , like , S - SD or some so SF orsomething like that .PhD F: Yeah .Grad C: I 'm just wondering , would it be worth while to use that instead ?PhD D: Yeah .PhD A: Hmm ?PhD F: Yeah . Th - this is exactly the kind of decision {disfmarker} It 's justwhatever {disfmarker}PhD D: But , I mean , people don't typically share this kind of stuff , right ?PhD A: Right .Grad C: They generate their own .PhD D: I mean {disfmarker} Yeah .PhD F: Actually , I {disfmarker} Ijust {disfmarker} you know , we {disfmarker} we 've done this stuff on prosodics and three or four places have asked for those prosodic files , and we just have an ASCII , uh , output of frame - by - frame .Grad C: Ah ,right .PhD F: Which is fine , but it gets unwieldy to go in and {disfmarker} and query these files with really huge files .Grad C: Right .PhD F: I mean , we could do it . I was just thinking if there 's something that{disfmarker} where all the frame values are {disfmarker}Grad C: And a and again , if you have a {disfmarker} if you have a two - hour - long meeting , that 's gonna {disfmarker}PhD F: Hmm ? They 're {disfmarker}they 're fair they 're quite large .Grad C: Yeah , I mean , they 'd be emo enormous .PhD F: And these are for ten - minute Switchboard conversations ,Grad C: Right .PhD F: and {disfmarker} So it 's doable , it 's justthat you can only store a feature vector at frame - by - frame and it doesn't have any kind of ,PhD D: Is {disfmarker} is the sharing part of this a pretty important {pause} considerationPhD F: um {disfmarker}PhD D:or does that just sort of , uh {disfmarker} a nice thing to have ?PhD F: I {disfmarker} I don't know enough about what we 're gonna do with the data . But I thought it would be good to get something that we can{disfmarker} that other people can use or adopt for their own kinds of encoding . And just , I mean we have to use some we have to make some decision about what to do .Grad C: Yeah .PhD F: And especially for theprosody work , what {disfmarker} what it ends up being is you get features from the signal , and of course those change every time your alignments change . So you re - run a recognizer , you want to recompute yourfeatures , um , and then keep the database up to date .Grad C: Right .PhD F: Or you change a word , or you change a {vocalsound} utterance boundary segment , which is gonna happen a lot . And so I wantedsomething where {pause} all of this can be done in a elegant way and that if somebody wants to try something or compute something else , that it can be done flexibly . Um , it doesn't have to be pretty , it just has tobe , you know , easy to use , and {disfmarker}Grad C: Yeah , the other thing {disfmarker} We should look at ATLAS , the NIST thing ,PhD F: Oh .PhD A: Mmm .Grad C: and see if they have anything at that level .PhDF: Uh {disfmarker}Grad C: I mean , I 'm not sure what to do about this with ATLAS , because they chose a different route . I chose something that {disfmarker} Th - there are sort of two choices . Your {disfmarker}your file format can know about {disfmarker} know that you 're talking about language {pause} and speech , which is what I chose , and time , or your file format can just be a graph representation . And then theapplication has to impose the structure on top . So what it looked like ATLAS chose is , they chose the other way , which was their file format is just nodes and links , and you have to interpret what they mean yourself.PhD F: And why did you not choose that type of approach ?Grad C: Uh , because I knew that we were doing speech , and I thought it was better if you 're looking at a raw file to be {disfmarker} t for the tags to say " it's an utterance " , as opposed to the tag to say " it 's a link " .PhD F: OK . OK .Grad C: So , but {disfmarker}PhD F: But other than that , are they compatible ? I mean , you could sort of {disfmarker}Grad C: Yeah , they're reasonably compatible .PhD F: I mean , you {disfmarker} you could {disfmarker}PhD D: You could probably translate between them .Grad C: Yep .PhD F: Yeah , that 's w So ,Grad C: So , well , the other thing is ifwe choose to use ATLAS , which maybe we should just do , we should just throw this out before we invest a lot of time in it .PhD F: OK . I don't {disfmarker} So this is what the meeting 's about ,Grad C: Yeah .PhD F:just sort of how to {disfmarker} Um , cuz we need to come up with a database like this just to do our work . And I actually don't care , as long as it 's something useful to other people , what we choose .Grad C: Yeah.PhD F: So maybe it 's {disfmarker} maybe oth you know , if {disfmarker} if you have any idea of how to choose , cuz I don't .Grad C: The only thing {disfmarker} Yeah .PhD A: Do they already have tools ?Grad C: Imean , I {disfmarker} I chose this for a couple reasons . One of them is that it 's easy to parse . You don't need a full XML parser . It 's very easy to just write a Perl script {pause} to parse it .PhD A: As long as uh eachtag is on one line .Grad C: Exactly . Exactly . Which I always do .PhD F: And you can have as much information in the tag as you want , right ?Grad C: Well , I have it structured . Right ? So each type tag has onlyparticular items that it can take .PhD F: Can you {disfmarker} But you can add to those structures if you {disfmarker}Grad C: Sure . If you have more information . So what {disfmarker} What NIST would say is thatinstead of doing this , you would say something like " link {nonvocalsound} start equals , um , you know , some node ID ,PhD F: Yeah . So {disfmarker}Grad C: end equals some other node ID " , and then " type "would be " utterance " .PhD A: Hmm .Grad C: You know , so it 's very similar .PhD F: So why would it be a {disfmarker} a waste to do it this way if it 's similar enough that we can always translate it ?PhD D: It probablywouldn't be a waste . It would mean that at some point if we wanted to switch , we 'd just have to translate everything .Grad C: Write a translator . But it se Since they are developing a big {disfmarker}PhD F: But it{disfmarker} but that sounds {disfmarker}PhD D: But that 's {disfmarker} I don't think that 's a big deal .PhD F: As long as it is {disfmarker}Grad C: they 're developing a big infrastructure . And so it seems to me that


Project Manager: Excellent . So um I sent you the agenda , it was on the {disfmarker} in the project documents . I don't know if you got a chance to just have a look at it . Anyway , it's {disfmarker} the meeting'sgonna follow more or less the same structure as last time , so we'll go round each of you in turn and you can give your presentations on what you've been up to . Um and at the end of that we need to discuss whatyou've come up with , so that we can make a decision on the key remote control concepts , so that's {disfmarker} we need to know about the components' properties , materials , the user interface and any trends thatthe Marketing Expert has been watching .Industrial Designer: {vocalsound} Right .Project Manager: Okay . Um , do you wanna start again ?Industrial Designer: {vocalsound} Okay .Project Manager: Let me{disfmarker}Industrial Designer: Right s {vocalsound}Project Manager: we've got forty minutes .Industrial Designer: so I haven't made a PowerPoint presentation ,Project Manager: {vocalsound} You haven't made aPowerPoint , okay .Industrial Designer: yeah , I I thought I'll use the whiteboard instead .Project Manager: Mm-hmm .Industrial Designer: Um mm , {vocalsound}Project Manager: Let's hope the pen holds out .{vocalsound}Marketing: {vocalsound}Industrial Designer: okay , so basically I'll start off by {disfmarker} uh {vocalsound} I thought I'll use the whiteboard because we have so many different options and what we cando is that we can start um uh rubbing off the options that we do not require and putting in the options that uh are m or highlighting or underlining them or something like that .Project Manager: Mm-hmm .IndustrialDesigner: Okay , so uh I'll start again with a brief introduction to {disfmarker} connect that anyway {disfmarker} brief introduction to the insides of a remote controlProject Manager: Yeah .Industrial Designer: and uhthen we can probably uh discuss the various components . Yeah . Okay , so w what you see here is {disfmarker} so {vocalsound} this is the outside of the remote , right ? If you open it , you have a circuit board here ,right ,Project Manager: Mm-hmm .Industrial Designer: and this is the chip that I was talking about last time . This basically sends information to a tr uh transistor here , which then uh sends the information to anL_E_D_ device here . If you flip the printed circuit board , and this is th the most important point here ,Project Manager: Mm-hmm .Industrial Designer: uh {vocalsound} everything else is kind of {disfmarker} Okay ,so if you flip the circuit board , this is what it looks like . So you see for example a particular button attaches to a particular place on the P_C_B_ and uhProject Manager: Yeah .Industrial Designer: on pressing thisbutton I {disfmarker} a circuit completes , the information goes to the chip , which is somewhere here and the chip that tra then translates the code into an infra infrared radiation , which goes goes out through there .{vocalsound} So uh the important point that I read over the website was uh that the configurations of these printed circuit circuit boards uh are quite cheap to make , you can ge get them printed as you want to,Project Manager: Mm-hmm .Industrial Designer: so w we can have a configuration um irrespective of the cost , the way we want to have . Right ? So that's the important point here ,Project Manager: Mm-hmm.Industrial Designer: so these are the different options that we have . Okay . So the batteries , I'll start with the battery , right ?Project Manager: Mm-hmm .Industrial Designer: So they can be simple which is like uhthe normal batteries in uh our {disfmarker} uh the cells , yeah ?Project Manager: Yeah .Industrial Designer: Uh thes these are the kind {disfmarker} different kind of batteries that the company makes , right ? So . Anddynamos . Um {vocalsound}Marketing: Does that mean like a wind-up one ?Industrial Designer: yeah , yeah .Marketing: {vocalsound} A wind-up remote .Industrial Designer: So uh I don't know if {disfmarker} even ifyou want to consider this ,User Interface: {vocalsound}Industrial Designer: but these are the different things that the company makes , so th they'll they'll {disfmarker}Project Manager: Okay .Industrial Designer:since uh they'll come internally from the company , they'll be eas uh cheaper , uh all these options .Project Manager: Mm-hmm .Industrial Designer: So {vocalsound} the third one is uh the kinetic energy ones.Marketing: You could make the hand dynamo into an exercise bike , and then people could exercise whilst watching T_V_ .Industrial Designer: Yeah .Project Manager: And charging their remote ,Marketing: Yeah , andstop worrying about the whole R_S_I_ from the remote thing , 'cause that's just {disfmarker}Project Manager: yeah .User Interface: {vocalsound}Industrial Designer: {vocalsound} {vocalsound} Yeah , it's a goodoption .Project Manager: {vocalsound}User Interface: {vocalsound} So what was what was this k kaIndustrial Designer: The the kinetic energy one is uh that e uh uh they are usually modern watches , since our handkeeps moving , it keeps the watch ticking .User Interface: Okay .Project Manager: Uh yeah .Industrial Designer: But I dunno i if it is a good idea for a remote control , because it'll just lie there for a long whilesometimes .Project Manager: Mm-hmm . For a remote , 'cause you {disfmarker} Yeah .Industrial Designer: But as soon as you pick it up it moves and then again it uh re recharges or something .User Interface:Mm-hmm .Project Manager: Yeah .Industrial Designer: And the fourth option is the solar cells , which are also {vocalsound} made by the company .Marketing: Yay .User Interface: {vocalsound}Industrial Designer:Environment friendly . Okay {vocalsound} um so I'll list things and then we can come back and discuss what what we think from uh everybody's perspective .Project Manager: Yeah {vocalsound} .Industrial Designer:There are different cases that can be provided . They can be {disfmarker} basically the shape of the cases , they can be flat , they can be curved with uh one-sided curved and one side flat ,Project Manager: Mm-hmm.Industrial Designer: and they can be curved with {disfmarker} on both the sides .Project Manager: Mm-hmm .Industrial Designer: {vocalsound} These are the three options , right ? Um {vocalsound}{disfmarker}User Interface: {vocalsound} Um you mean this would be like the the overall shape of the remote control , yeah ,Industrial Designer: Yeah , would it be flat on both the sides , would be curved from oneside , or whatever {disfmarker} {vocalsound}User Interface: mm-hmm . Yeah , mm-hmm , mm-hmm .Project Manager: Mm-hmm .User Interface: Mm-hmm mm-hmm .Industrial Designer: uh there were different kindof supplements available , um like it can be in plastic , rubber , wood , or titanium , right ?Project Manager: Mm-hmm . Okay .Industrial Designer: Wo wo wood .Marketing: Did you say wool ?Project Manager: Wood ,wood .Marketing: Wood . Oh right .User Interface: {vocalsound}Industrial Designer: Yeah . {vocalsound} Not wool . {vocalsound}Marketing: {vocalsound} .Project Manager: {vocalsound} A fluffy remote .{vocalsound}Marketing: Yeah , you'll understand why when we get to my presenta {vocalsound} .Industrial Designer: Oh really ? {vocalsound} Okay . Um the {disfmarker}Project Manager: Huh .Industrial Designer:so uh we can use even um {vocalsound} a certain titanium is also used uh in the company to make uh {vocalsound} uh some space design equipment , so it's kind of um uh it'll be probably nicer to use , because itrelates to the overall image of the company , but uh it cannot be used on a double curved surface . If we choose this , we cannot use titanium . For for these two we can use titanium , wood , rubber , or plastic .ProjectManager: Mm .Industrial Designer: Yeah ?Project Manager: Mm-hmm .Industrial Designer: Uh okay , the interface options now . So {vocalsound} we can have push-buttons , like most remotes do and our company isan expert in making push-buttons .Project Manager: {vocalsound}User Interface: {vocalsound}Industrial Designer: Ooh . Uh we can have scroll wheels like the ones on um uh mouse pointers uh uh{disfmarker}Marketing: Sony .Project Manager: Mm-hmm .Marketing: Sony Ericsson mobile phones has it .Industrial Designer: Yeah , yeah , something like that .Marketing: Mm .Industrial Designer: {vocalsound} So ,and they have {disfmarker} they can even have an an integrated uh push-button inside the scrolling thing .Project Manager: Okay .Industrial Designer: The scroll plus push . So this is something that has been recentlydeveloped by the company , um {vocalsound} in the last decade , so not too recent . And L_C_D_s , we can have L_C_D_s . So these two are recent and and this is q quite old .Project Manager: Mm-hmm .IndustrialDesigner: {vocalsound} The various electronic options are um uh {vocalsound} so th this concerns firs first of all the the chips I I showed you at uh {disfmarker} so there's there's a chip behind this one , right ? TheP_C_B_ is uh inexpensive , so we can put put in uh whatever we want , but the various integrated circuit options are , we have either a simple oneProject Manager: Mm-hmm .Industrial Designer: or a regular oradvanced . And uh the price goes up as we go down , obviously .Project Manager: Mm-hmm .Industrial Designer: Um {vocalsound} okay , so the good thing about uh wh wh why why we would want to use advanced uwhy we might want to use advanced is that L_C_D_s can only come with the advanced chip .Project Manager: Mm-hmm .Industrial Designer: Um the {disfmarker} we need regular or advanced for uh scroll wheels .Right ? Um {vocalsound} and the chip basically includes the infra infrared sender .Project Manager: Mm-hmm .Industrial Designer: Yeah . Uh besides this in electr under electronics uh also the company has startedmaking a sample sender , which is {vocalsound} {disfmarker} did not explained what i what it was , but I'm guessing that uh {vocalsound} {disfmarker} so they have a sample sender and a sample speaker . So I'mguessing that uh the sample speaker is probably something like um uh you know , as soon as you press a button , it it mm uh give gives you feedback , one five or whatever . Yeah , on .Project Manager: Mm-hmm.Industrial Designer: Um {vocalsound} and uh I dunno whether sample sender sender has to do something with voice recognition or not , but anyway .Project Manager: Mm-hmm .Industrial Designer: So , these are thedifferent options that we have . Okay , so {vocalsound} th that's that's basically {disfmarker} now now uh I think that uh we can integrate um {vocalsound} uh you know , uh the user interface uh and uh the marketingthings in that , keep uh taking out things from this and uh underlining things that are important , yeah .Project Manager: Yeah .User Interface: {vocalsound}Project Manager: Mm-hmm . Excellent . Do you wanna staysomewhere near the board , so that if we need to {disfmarker}User Interface: Okay .Industrial Designer: Yeah , yeah , sure . Sure . Yeah .Project Manager: you can sit down , but just {disfmarker} {vocalsound} wemight need you to leap up .User Interface: {vocalsound} Okay .Project Manager: What are you , PowerPoint , or {disfmarker}User Interface: Um I have some PowerPoint , yeah .Industrial Designer: Right .ProjectManager: Okay .User Interface: Oh . {vocalsound}Marketing: {vocalsound}Project Manager: Do you think these pens can give you cancer of the hand ?User Interface: 'Kay .Project Manager: Some sort of radiation?Industrial Designer: {vocalsound}Marketing: No it's got its little camera in there , {vocalsound} plug it in {gap} .Project Manager: Yeah .User Interface: Okay .Industrial Designer: Yeah , it should should do it . Yeah.Marketing: 'S aProject Manager: Right , interface concept .User Interface: Okay . Um to be honest actually , I mentioned some some of the things which which could fit on the on the {disfmarker} this talk um this time, I m I mentioned them already in the previous talk .Project Manager: That's fine .User Interface: So um yeah , this time um I might not have them on the slides but I {vocalsound} I can just mention them aw again.Project Manager: Mm-hmm .User Interface: Okay . So um I thought um I would also include the definition of user interface um so it's the aspects of a of of a computer system or programme which can be seen uh bythe user um and and which {disfmarker} uh the mechanisms that the user uses to control its operation and input data . So this would p includes things like shape and size and buttons and um voice recognition as well ,and colour , and so on .Project Manager: Mm-hmm .User Interface: Um um the method I {vocalsound} employed this time was {vocalsound} a again having a look to related products and mainly on the internet andthen {vocalsound} um {vocalsound} analyse them uh from the point of view of user fen friendliness and {vocalsound} also um {vocalsound} whether their appearance was was pleasant . Um {vocalsound} and thenum {vocalsound} this uh this um {vocalsound} this can help us to decide which features we want to incorporate in our product .Project Manager: Mm-hmm .User Interface: So some findings um {vocalsound} um . Soin in the case of many user interfaces , they're just so full of buttons that it's actually uh hard to find the ones you you really um want to use and um and it's just confusing , it takes y know time to learn . Um{vocalsound} okay , and I thought I would just quickly show some of them that I found . Okay , some of them are here .Project Manager: {vocalsound}User Interface: Um {vocalsound} well the picture is not very clear, but as you can see , there are actu oi , oh oh oh , {vocalsound}Project Manager: {vocalsound}User Interface: sorry for that . 'S go back .Industrial Designer: {vocalsound} That's nice one .User Interface: Ah , no ,please . Okay , so yeah , they're quite big and have many many buttons . Actually {vocalsound} of the {disfmarker} of all these I personally p prefer this one , because it's it's the smallest and and with with least{disfmarker} uh with the smallest number of buttons as well . And I would say even the appearance of some of them is kind of not so nice .Marketing: Ugly .Project Manager: Mm .User Interface: {vocalsound} Um okay. So let's carry on with this . Um {disfmarker} So uh um o other findings {disfmarker} um some new things um used , uh some of them were mentioned already by our Technical um Designer uh . {vocalsound} Ourown company has developed a new in user interface {disfmarker} uh wait , no this is not the one . Okay , there is a {disfmarker} {vocalsound} we can uh include voice recognition and um it allows {disfmarker} i it'spossible to record eighty different voice samples on it .Industrial Designer: Mm .Project Manager: Mm-hmm .User Interface: Uh so uh this uh this one was already mentioned uh the L_C_ display .Project Manager: It's{disfmarker} yeah .User Interface: Um s another new development is a scroll button , which was also th also already mentioned . And uh our own manufacturing division ha has uh designed {vocalsound} a new um{vocalsound} {vocalsound} uh programmable speech uh {vocalsound} mm sorry uh speaker unit I guess it's {disfmarker} it should be .Project Manager: Yeah .User Interface: Um and this means that um once uh uh itit it comes together with a voice recognition , but it's {disfmarker} once once the mm {vocalsound} um gadget uh recognises uh the voice of the speaker , there can be a um pre-programmed answer , for example ,you can pick up the remote control and say something to it like hello and it says some hello and your name or whatever .Project Manager: Uh-huh , hi {vocalsound} yeah .Industrial Designer: Mm .User Interface: So{vocalsound} I mean this is also one of the n dev new developments which we might consider if we wanted to include .Industrial Designer: Uh sorry , uh can you go back for a second ? Um {vocalsound} uh are yousure wha what this means , a spinning wheel with the L_C_ display ? Uh {vocalsound} oh yeah are thProject Manager: It's like the {disfmarker} like you said , no ? The scroll scroll wheel .Marketing: Yeah , you can't{disfmarker}User Interface: No no , the scroll button is a different thing . I I have a picture if you {vocalsound} {disfmarker} just a moment , I'll {vocalsound} I'll show you . I wasn't completely sure myself , but Ithink it's just like um {vocalsound} it's it's a wheel , it's like not separate buttons .Industrial Designer: {vocalsound} Oh okay , the iPod thing , yeah .User Interface: Look , this one here .Marketing: Oh , it's like the iPod.User Interface: But I'm I'm not really sure whether whether you can really turn it round ,Marketing: G yeah , no , you can .User Interface: it's like you press this or this or {disfmarker}Industrial Designer: Uh it's theiPod uh kind of uh {disfmarker}Marketing: It's like it's like where you {disfmarker} you know how you have your your mouse , and y you go round and i it's kind of like that and you spin roundProject Manager:{vocalsound} Uh-huh .Industrial Designer: Alright , right . Okay , okay .Marketing: and it {disfmarker} yeah . It is {disfmarker}Industrial Designer: So instead of going down you just spin {disfmarker} yeah , yeah.Marketing: You just go roundProject Manager: Mm-hmm .Marketing: and it is a bit weird at first , but it's actually very like fast .Industrial Designer: Uh-huh .Marketing: I like the the wheels that click on the side youyou get 'em much slower ,Project Manager: Mm-hmm .Marketing: so it's quite good if you like searching quite a lot of stuff .Industrial Designer: Right .Marketing: Do you know , if you're lookin if you're th scrollingthrough the A_ to Z_ of your music and you're looking for something at T_ , then it's a lot faster than the wheel ,Project Manager: Mm-hmm .User Interface: Uh-huh .Industrial Designer: Mm-hmm .Marketing: butyou've got a lot less control over it .Industrial Designer: Right . So maybe I should include that here as well ,Project Manager: Mm-hmm .User Interface: Mm .Project Manager: Yeah .Industrial Designer: L_C_D_s umplus spinning .User Interface: {vocalsound} Uh {disfmarker}Project Manager: Yeah .User Interface: Okay , and the personal preferences are pretty much the same as as as last time .Project Manager: Mm-hmm .UserInterface: It {vocalsound} it has to be small , simple . Okay , we decided to include voice recognition , so to have the standard uh major buttons like on , off , um ch the channels and and then um volume and then therest would be a menu on the screen . Um and I I also thought uh {vocalsound} if we want to keep it small and nice um and actually I I quite like the idea of a scroll a scrolling button , I thought it could be for for voicelike , I dunno , it mm like on a um i like it used to be on Walkmans or something . There is {vocalsound} uh I think there is no reason why we couldn't use something like this for for the remote control .IndustrialDesigner: Mm-hmm .Project Manager: Mm-hmm .User Interface: So yeah , that's uh that's it .Project Manager: Excellent . Okay , straight to trends , and then we can discuss it all at once .Industrial Designer: Right.Marketing: Okay , I've put the copy of the presentation in um the {disfmarker}Project Manager: The project documents .Marketing: yeah .Project Manager: Excellent . If you two could both do that as well , in case weneed to refer to it .Industrial Designer: Mm-hmm .Marketing: Cool .Project Manager: Here it comes . Okay .Marketing: Fabulous . Okay , cool . Um so what I did was to search the internet to come up with market trendsand you know what users are gonna be wanting in the the near future .Project Manager: Mm-hmm .Marketing: Okay . Right . Now , the first aspect is apparently twice as important as the second aspect , which is twiceas important as the third a aspect . So , I mean the the easy to use thing is fairly low down on the {disfmarker}Project Manager: Okay .Industrial Designer: Mm-hmm .Marketing: which I think given the target group iswhat you would expect , really .Project Manager: Mm-hmm .Marketing: Um , you know , people want something new , something technologically innovative and different , so the whole idea with the L_C_D_s and thespinning and the colours and the voice recognition is quite like , quite the thing to go for .Industrial Designer: Okay .Marketing: And um , yeah it wants to look fancy , fancy look and feel .Project Manager: Mm-hmm.Industrial Designer: So um {vocalsound} uh maybe uh as you're discussing things , is it okay if we just uh keep highlighting things here ?Marketing: So {disfmarker}Project Manager: Yeah , yeah , sure . Yeah.Marketing: Yeah , yeah .Industrial Designer: Right . So mm uh so it {vocalsound}Project Manager: That's over on the interface ,Industrial Designer: {disfmarker} yeah ,Project Manager: if if you could put