Project Manager: Mm-hmm .Industrial Designer: Mm yeah .Project Manager: Okay . {vocalsound} I g yeah . Time is it ?Marketing: {vocalsound} Fourteen twenty six .Project Manager: Okay . Lovely to see you all again. Um {vocalsound} it's our conceptual design meeting and it's starting at approximately fourteen twenty five and so we have forty minutes for this one again and so we'll go just after three o'clock . Um okay{vocalsound} our agenda , we're gonna do an opening , I'm gonna review the minutes of the last meeting , then we'll have your three presentations um and then we'll have to make a decision on the remote controlconcepts , and finally we'll close . SoIndustrial Designer: Okay .Project Manager: opening . Um these are our minutes from r the functional design . We decided our target group is the focus on who can afford it ,because we have international appeal and we said it's for all age groups , different um functions of it . Our main objectives were simplicity and fashion . {vocalsound} And s um in specific functions are something tokeep the remote from getting lost , large buttons for the essential functions , a possibility for extra functions , like a sliding a sliding piece {vocalsound} and a long-life battery or a charging station . Okay , now threepresentations . I'd like to do it in this order , first do the conceptual specification of components , properties and materials {vocalsound} um and then the conceptual specification of user interface {vocalsound} andfinally trend watching .Industrial Designer: That would be me .User Interface: Yep .Industrial Designer: Alright . Well .Project Manager: Mm . 'kay . Function F_ eight it . There we go .Industrial Designer: Alright . UmI'm very excited by this one actually guys I uh had a lot of fun doing it . Components design . This is where you look at what does it take to make a remote control and what should we make our specific remote controlout of . {vocalsound} Um . So , we need to examine each element separately , but we're designing a full thing , so you wanna keep it integrated as a whole . The main elements of remote controls in general , andtherefore ours as well , are the case , the buttons , the circuit board with the chip and the battery . These are all things that we had sort of addressed before , but I'm gonna take each one a little bit separately here aswe figure out what they should be made of and what they should look like . The case , uh the options that I've gotten from headquarters about what we can do , um there's there's the shape of a case , we could do a flatsh a flat case , a curved case or maybe even a double double-curved case . I haven't seen any pictures of what this exactly looks like yet , just keep that in mind , but these are the options that we have frommanufacturing and we can make our case out of plastic , the m the main base will be plastic , but we have all these sort of fashion and technological elements we can add in , wood , latex , titanium , rubber or othercoloured types of plastic . That would be our case . Um buttons , for buttons we have um pushbuttons , which is what Real Reaction uses the most often , but we also have scror scroll wheels ,Project Manager: Mm.Industrial Designer: which can have integrated pushbuttons , or we could go all high-tech and have an L_ L_C_D_ screen . {vocalsound} Um circuit board and chip we can have a simple one , a regular one or anadvanced one , depending on what our other needs are . And then battery I think is where things get most exciting . We're talking about long-life batteries here . {vocalsound} Um we can we can have your sort of basicdouble A_ batteries , but we also have these options of um {vocalsound} using a kinetic battery , like are used in high-tech watches , where you just have to move it a little bit to get it to power up . Um so simplemovements like pushing buttons would recharge the battery . Or a solar battery , although there are slight um {vocalsound} complications with solar batteries as in we can't use a latex case if we have a solar battery.Project Manager: Hmm .Industrial Designer: Or um something they only described as the type of battery you find in torches from about fifty years ago , flashlights . Not quite sure what that is , but that's thedescription that I received , so that's what I'm passing on to you . {vocalsound} So those are our options . Um personal preferences that I was thinking through {disfmarker} here's what we've been talking about allthrough , fashion and simplicity . So if we're going for fashion in our cases , I think that what we're gonna wanna look at is a curved or a double-curved case , probably with a variety of design elements . Maybe titanium, maybe some wood . We're gonna have to investigate that better when I get specifics of the actual materials , but that's sort of what I have in mind . And we wanna go for simplicity . Probably pushbuttons , but I'msort of intrigued by the idea of a scroll scroll wheel , if anyone has anythingProject Manager: Mm .Industrial Designer: any ideas on that ? I mean I know the iPods and things right now have touch scroll um buttonswhich are exactly like what they're describing , so that might be something we wanna look into . And I'm really intrigued by the idea of a kinetic battery . {vocalsound} Solar I don't think would be such a good idea ,because how often are you sure that your remote control will get a certain amount of light .Project Manager: {vocalsound}Industrial Designer: But this idea of the kinetic , that you don't have to replace , and that asimple just shaking it around will make it work , I think that that m would be a very interesting thing . But I think we'd also wanna go for e a simple chip or regular chip to keep our costs down . Uh we really only need aregular or advanced chip t if we're gonna start using an L_C_D_ . So I think we want to be aware of not making things overly t technological if they don't need to be , 'cause that'll keep our manufacturing price waydown . That's what I have for options . Um I'd appreciate anyone's input , but that's what I'm seeing for the future of the the look of this thing . {vocalsound}Marketing: Is double-curved like {disfmarker} would be liketwo hands kind of thing ?Industrial Designer: I'm not sure . I haven't received any specificMarketing: {vocalsound} Okay .Industrial Designer: visuals of this yet .Marketing: 'Cause I'm imagining like double-curved islike , you know , like two sides that curveIndustrial Designer: This is what I'm sort of {disfmarker}Marketing: and then like one curve would just be like a single vertical-ish kind of looking thing ,Industrial Designer:{vocalsound} Yeah . I'm not sure ,Marketing: but I've no idea .Industrial Designer: but I'll let you know as soon as I get any pictures .Marketing: Sounds good .Project Manager: Yeah , I wonder {disfmarker}IndustrialDesigner: I know if we do have a double-curved case , it can't have any titanium in it . But the titanium , they were quite {disfmarker} they're marketing quite hard to us as being used in the space programme , so thatcould be quite interesting .User Interface: {vocalsound} {vocalsound}Industrial Designer: Space-age remote .Project Manager: Mm-hmm . {vocalsound} Just an interesting marketing kind of element .IndustrialDesigner: Just all things to keep in mind . Yeah . {vocalsound} That's about all I have to do , guys . I hope I didn't go through that too quickly .Project Manager: Uh just a real quick question um the weight of thesedifferent elements , have you {disfmarker}Industrial Designer: Yeah , nProject Manager: no idea , okay .Industrial Designer: no idea , no idea . Um I'm assuming that a kinetic battery isn't gonna take up that muchweight ,Project Manager: Mm-hmm .Industrial Designer: and that a tita titanium is very light , I know ,Project Manager: Mm-hmm .Industrial Designer: um but other than {disfmarker}Project Manager: {gap}IndustrialDesigner: that's really basic , I mean , that's all I have gotten so far . {vocalsound}Project Manager: Okay .Industrial Designer: Alright ? Any other questions ?User Interface: Uh-huh . Don't think so .IndustrialDesigner: No ? Okay .Project Manager: Mm 'kay .Industrial Designer: I have save this in the uh shared projects , if anyone wants to lookProject Manager: Thank you , perfect .Industrial Designer: and I have cconsiderable notes on the topic as well , if anyone needs any more information . Uh {disfmarker}Marketing: Thanks .Project Manager: Um if you made notes yourself you can put those on our um {disfmarker}underneath our {disfmarker} oh , uh in your book ,Industrial Designer: Just in my notebook ,Project Manager: then don't worry about that .Industrial Designer: but if anyone has any specific questions , don't hesitate toemail me or something . Alright ? Uh I guess I can {disfmarker}Project Manager: 'Kay now we're um concepts concepts of user interface . {vocalsound}Marketing: {vocalsound}Project Manager: Yeah , um . This one'sso much tighter than the other one .Industrial Designer: {vocalsound} I know .Project Manager: Okay . Nope . There we go . Here you are .User Interface: Jess .Industrial Designer: G oh , geez .User Interface: Alright ,so I'm gonna describe the the concept of the user interface of this des device . Um we've talked about uh the two essential properties of the user interface . We want it to be simple and we want it to be fashionable . Umother {disfmarker} we've also got to remember that this is a device that serves as a useful purpose . Uh we want people to be able to use it s as a remote control , so we need to determine what the essential functionsof the d of the device are and make sure that we include {disfmarker} that we've included all of those and that we actually end up with a device that is going to be useful to people . We have a number of differentchoices for a design concept um and s that's that's something that that I'll show you some examples of um , but essentially we need to choose how how is this device going to work ,Industrial Designer:{vocalsound}User Interface: how how {disfmarker} what kind of model is there going to be for user interaction with this device . Uh once we've chosen a a concept for it , we can then design the features around theconcept , making sure that we get all the essential functions in the device and uh the extra functions and the more advanced features . And of course we also have to make it look cool .Industrial Designer:{vocalsound}User Interface: So basically ,Marketing: {vocalsound}User Interface: that's what we don't want . {vocalsound} M we don't want lots of buttons , uh complicated features . We want something that looksnice and simple .Industrial Designer: Hmm .User Interface: Here's a a fairly simple device . This is an an iPod from Apple . Um I think the main thing to notice about it is it just has four buttons . It's very minimalistic inits design . Uh you use these four buttons to m to move around a range of settings on the small L_C_D_ screen . Um {vocalsound} the thing I like about this is that it's very very quick to access the main features . Uhyou can just about make out uh that the button {disfmarker} three buttons are uh previous track , next track and play pause . They're the main the main features of the iPod , the things you will use a all the time . Umthen if you want to do anything more advanced , you go into the little menu on the L_C_D_ screen and you use the buttons just to scroll around and and find the more advanced features that you want . So I think that'sthat's a good a good kind of model that we could have . Um {vocalsound} here's a another example . This is uh {disfmarker} it's an interesting idea and I think i it looks pretty cool . Um it's certainly got novelty value.Project Manager: Mm .User Interface: Uh it's nice and colourful , it's nice and bright . Uh it's also something that you can kind of feel your way around . The buttons are are different shapes and and you can sort of{disfmarker} yeah if you're watching T_V_ in the dark or whatever , you can work out which button's which and basically , yeah it's ith it's fun . So I {vocalsound} I like I like this idea of just having buttons for thefeatures that you use most often . So you'd need a few buttons to select your favourite channels . I mean most people , when they watch T_V_ , they have two hundred and fifty channels on their T_V_ and they watchof 'bout four of them at the most . So , you have buttons for your favourite channel , changing the volume , which is something you do all the time when you're watching T_V_ , and the button to switch it off , in caseyou get bored . Um other features , things like adjusting the brightness , tuning the T_V_ , uh I don't know what else you do with a T_V_ . Um but these are these are all necessary functions . Uh you can't have a tthere's no point having a television that you can't tune or that you can't set the contrast , so we need to find a way of including these somehow . Um and one other suggestions I'd make is to in is to include in a menusystem , a bit like on the iPod . So we'd either have a small L_C_D_ display on the device itself , or uh have a dis a menu display that comes up on your television and can b be controlled through the device .IndustrialDesigner: Hmm .User Interface: And that would allow you to access access the advanced features uh whilst keeping a very small and simple set of buttons for the features that you use most often .Project Manager:{vocalsound} Okay .Industrial Designer: So you'd be advocating an L_C_D_ then ?User Interface: I think that's {vocalsound} that's one way to go , yes .Industrial Designer: Okay .User Interface: Um I mean there arethere are advantages and disadvantages if you if you have an L_C_D_ display , it's it's nice , because it's {disfmarker} it it lets you just sort of sit there and st and control your television from your armchair .IndustrialDesigner: Mm-hmm .User Interface: There are disadvantages , an an L_C_D_ display would have to be quite small , 'cause we're we're {vocalsound} I {vocalsound}Industrial Designer: RightUser Interface: well we're{disfmarker} I assume we're gonna be making quite a small device . Um it would also have to have uh a kind of backlighting in it , 'cause you ten you tend to watch T_V_ in the dark ,Project Manager: Mm-hmm.Industrial Designer: Right .User Interface: but you need to be able to see your L_D_D_ L_C_D_ display . The alternative is to have a {vocalsound} an on-screen display on your television that you control through yourremote control . Uh a bit like a bit like how they have these um digital boxes where you you press the buttons and it comes up with your {disfmarker} this thing of watch lo what's on each channel .Project Manager:Mm-hmm .Industrial Designer: Okay .User Interface: I mean that that's also a good idea . It's it can it does have it's problems as well , if you've got a small T_V_ and you're sitting on the other side of a room , it's hardto read the little text that comes up .Project Manager: Mm .Industrial Designer: Mm-hmm .User Interface: Uh but that's a that's a design decision that we can make .Industrial Designer: 'Kay .Project Manager: I dothink that um one of the important features for a remote is seeing a menu and seeing what's on .Marketing: {vocalsound}Project Manager: Um and soUser Interface: Yeah .Project Manager: like favourite channels is isapplicable , but I think th that you do need to have some kind of function where it's {disfmarker} um you have t you can see the title of the show or possibly a description of it .Industrial Designer: Well {disfmarker}Are you are you takProject Manager: Like I I know I use that often enough .User Interface: Yeah .Marketing: {vocalsound} Wait , but is that separate from what he was saying ?Project Manager: WellIndustrialDesigner: Yeah .Project Manager: if it if it was a L_ L_C_D_ on th on the remote , I don't know that you could f that you'd be able to see a {disfmarker}Industrial Designer: No , I think I think we're talking menu likecontrast and tuning the V_C_R_ or something if I've understood you correctly , rather than menu as what's on .Project Manager: Okay .User Interface: Yeah , that that would be one of the features , yes .ProjectManager: Okay . 'Cause that would be more specifically a digital box ,User Interface: But it's it's it's something to bear in mind is that if we put a display on the remote control the c uh communication is one way ,ProjectManager: mm-hmm .User Interface: so you can't have the televisions and information back to the remote control , at least I don't think you can .Industrial Designer: Oh , good point .Project Manager: Mm .UserInterface: Um I'm not sure .Industrial Designer: Yeah .Project Manager: Okay , now we're moving on to market . Marketing .Marketing: {vocalsound} Should I plug that in ?Project Manager: {vocalsound}Marketing:{vocalsound}User Interface: Is that going on ? Okay .Marketing: Maybe it's just not {disfmarker}User Interface: Uh that should be alright , actually .Marketing: Is it on ? Ri What F_ do you have to press ,ProjectManager: Eight .Marketing: five ? I just keep pressing lots of 'em . Well , I don't know how relevant all of this gonna be . {vocalsound} If anything , the {gap} that they gave me .Project Manager: Oops , it's notplugged in , quite in well enough .Industrial Designer: No signal .Marketing: Alright .Project Manager: There we are .Industrial Designer: Oop , there we go .Project Manager: Mm 'kay .Marketing: Oh yeah .{vocalsound} Okay , so we're gonna look a little bit at trend watching . {vocalsound} Basically , I was given um an executive summary that was a market investigation on remote controls that was recently conducted ,and then also some fashion watchers in Paris and Milan commented on some things that are gonna be going on this year .Project Manager: {vocalsound}Marketing: {vocalsound} So first um they had people{disfmarker} they ranked um the important aspects of r remote controls , and right now i d they're saying that currently there's a functional look and feel preference , but that really , over the next year it it that's gonnabe switching to fancy look and feel remotes , so that just goes back to the whole desire of our c Real Reaction company wanting to focus on fashion and so , even though we're stressing , when we're talking , we've allbeen talking about this like simplicity and easy to use idea , they're sort of wanting us to remember that the number one thing for everyone is that it's fancy look and feel . And as these are ranked , the top one isdoubly important to the second one , which is doubly important to the third one ,Industrial Designer: Okay .Marketing: so just to take that weight into account . {vocalsound} The second thing that was mentioned asimportant was the technological innovations . That would be like if we use something like the space material or the L_C_D_ screen , things like that . And then ease of use was the third most important , whi so really ,no matter what , we need to focus the most on fancy look and feel , according to this . I don't know how much we agree with that . {vocalsound} And then {vocalsound} the fashion watch talks about that this year's toptrend for clothes ,Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: shoes and furniture is fruits and vegetables and tha that there's a preference for spongy , {vocalsound} tight material .UserInterface: {vocalsound}Project Manager: S sweet .Marketing: {vocalsound} And so that brings us to my personal preferences . Who wants a spongy remote or one with {vocalsound} fruit and vegetable padding.Industrial Designer: {vocalsound}Project Manager: {vocalsound}Marketing: Personally , I don't really think that I want one that's gonna go out of style or go stale , excuse the pun , um in a year , soUser Interface:{vocalsound}Marketing: {vocalsound} even though this is coming from us as , you know , trend watch , market research , I don't know how much of it we necessarily {vocalsound} wanna take away .IndustrialDesigner: {vocalsound}Marketing: Also , considering that the d research b has been carried out by Real Reaction , I'm a little hesitant as to {vocalsound} like , how these questions may have been worded , and ifnecessarily this whole fashion to technology y edas ease of use is necessarily the right ranking . Personally , like I might reverse it , but if we're working for this company then I guess no matter what , we have to stressfashion the most . {vocalsound} But {vocalsound} it doesn't necessarily need to be a spongy material . {vocalsound}Industrial Designer: Mm . {vocalsound}User Interface: {vocalsound}Industrial Designer: That{disfmarker} there's all kinds of scope for imagination in that one though .User Interface: {vocalsound}Marketing: Yeah . {vocalsound} I don't have a lot of notes to share if you want them ,Industrial Designer:{vocalsound}User Interface: {vocalsound}Marketing: that pretty much sums it up . So yeah .Project Manager: Okay , do we have any {disfmarker} s some questions for this , let's see um .Marketing: Yeah , what can I


Project Manager: {vocalsound} Okay . Good morning everybody .Industrial Designer: Good morning .Project Manager: Oh , everybody is not ready .User Interface: Uh almost .Project Manager: Alright .User Interface:Ready .Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the ProjectManager . Um you are the {disfmarker}User Interface: I'm uh Michael . I'm the user interface designer .Project Manager: Okay .Marketing: Hi I'm Guillermo {gap} . I'm the Marketing Expert .Industrial Designer: And Iam Hemant , the industrial designer .Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh{vocalsound} to make {disfmarker} to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So ,the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um {vocalsound} that we are using in the{disfmarker} in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh sseparately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself withall the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So whowant to start ? Mister {gap} .User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal .Project Manager: {vocalsound}User Interface: {vocalsound} Let's see . Well , I don'treally have a favourite animal , but umProject Manager: You have one in mind ?User Interface: uh I think I have one in mind , so uh {disfmarker} {vocalsound} I'm gonna {vocalsound} {gap} about the uh spiderbecause you can actually draw it pretty well in the corner of a white board . The spider has a {disfmarker} spider lives in a web {vocalsound} and uh it has eight legs , and uh it can move all about the web in twodimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like {disfmarker} that have like uh kind of a a big ball of a of a web . And uh the other thing is somespiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh {disfmarker} build a new websomewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh {disfmarker} well it's actually a book first but uh um at the end all the the spiders kinda flew away .Project Manager: Okay.User Interface: So , that's my animal .Project Manager: Th thank you . Very interesting . {vocalsound} Guillermo you want to ?Marketing: {vocalsound} 'kay {vocalsound} I dunno why , but {vocalsound} when I wasa child I I wanted to be a a pantherProject Manager: {vocalsound}Marketing: {vocalsound} not a pink panther ,Industrial Designer: But don't you think it's very difficult to draw a panther ?Marketing: or maybe yes.Project Manager: {vocalsound} It would be very funny for us .Marketing: Uh yeah yeah .Industrial Designer: So bad I don't like it . {vocalsound} {vocalsound}Project Manager: Oh .Industrial Designer:{vocalsound}Marketing: Okay it's a friendly panther .User Interface: {vocalsound}Industrial Designer: {vocalsound}User Interface: Maybe it's happy 'cause it just ate someone .Marketing: Yeah maybe {vocalsound}.User Interface: {vocalsound}Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't huntit's the the female lions who who hunt , so {disfmarker} but {vocalsound} I like it because it's fast , and it's black as well , so it can he {disfmarker} it can hide itself very easily and it's it's {disfmarker} it looks like um{vocalsound} powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and {vocalsound} I was in that age when everything was shocking me a lot . {vocalsound}User Interface:{vocalsound}Project Manager: Okay . Thank you .Marketing: Okay .Project Manager: Hemant .Industrial Designer: Um sure .Project Manager: {vocalsound}User Interface: So you don't like pink panthers ?{vocalsound}Marketing: I like it {vocalsound} .Project Manager: {gap} {gap}Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal ,but I think I'll draw elephant .Project Manager: {vocalsound}Industrial Designer: I'll try to draw elephant {vocalsound} . It's a problem . Okay , thanks . Okay so , elephant goes like this , {gap} and then it has fourfeet {vocalsound} . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this {vocalsound} .Project Manager:{vocalsound}Industrial Designer: An eye , cute {vocalsound} .Marketing: {vocalsound}Industrial Designer: Yeah , so {disfmarker}Project Manager: Poor elephant {vocalsound} .Industrial Designer: {vocalsound} andsometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way {disfmarker} a different way of walking . So when they walk , wherever they are going to puttheir first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animalswalk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place toanother , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell aboutelephants .User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ?Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants .So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and {disfmarker} So at some {disfmarker} forsome elephants it's {disfmarker} the trunk is having one {disfmarker} Do we have some message there ?Project Manager: Yes . We have to {disfmarker} I have to catch you ,Industrial Designer: Wind upProjectManager: sorry . We have to to go through the meeting .Industrial Designer: ? Okay , some other time .User Interface: Okay .Industrial Designer: Thank you .Project Manager: Thank you {vocalsound} .User Interface:We can discuss that off-line .Project Manager: Yeah we'll discuss a f a fly or do {disfmarker} we'll do another meeting abo on elephants .Industrial Designer: {vocalsound} Thanks .Project Manager: {vocalsound} So{vocalsound}User Interface: {vocalsound}Project Manager: so another important part of the project is about money , uh and about {disfmarker} so about finances . So {vocalsound} we should target selling price oftwenty-five Euro for this remote control and uh we have um {vocalsound} {disfmarker} which which would generate a profit of of um {vocalsound} fifty million Euros , okay . And we should target the inter aninternational market .User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a T_V_ but you're buying an extra remote control forit or something ?Project Manager: O this is the {vocalsound} next topic we have to discuss exactly ,User Interface: Okay , alright .Project Manager: so let's go to it . So um we should decide which kind of remote controlwe want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um {vocalsound} so I'm waiting foryour for your inputs very quickly because we have only three three minutes to go .User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit wewanna make , which seems to {disfmarker} a kind of a little strange if we don't know what the the product is yet , but I guess if that's {disfmarker} if that's the requirement that we need to to design the the product toactually fit that that price bracket so , I guess we're gonna need to find out what's actually {disfmarker} you know , what people ar are willing to pay for {disfmarker} um what kind of product they're expecting fortwenty-five EuroProject Manager: Okay .User Interface: because it seems quite a lot for a remote control ,Project Manager: Okay I think this is more a job to ourUser Interface: so it's {disfmarker}Project Manager:market person yeah .Industrial Designer: Marketing person .User Interface: Yeah .Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction weshould go .Industrial Designer: Mm-hmm .Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so {gap} the work every every of you ha have t d to do . So um you have towork on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ?Marketing: Yeah .Project Manager: Um you will receive someinformation by emails , i as usual . Thanks for coming today .User Interface: Okay .Project Manager: Thanks .Industrial Designer: Thanks .User Interface: Alright .


Project Manager: Okay . Um welcome to our second meeting . This is the functional design meeting . And I hope you all had a good individual working time . Okay , let's get started . Okay , here's the agenda for themeeting . After the opening um I am going to fulfil the role of secretary , take the meeting minutes . And we're gonna have three presentations , one from each of you . Then we're gonna discuss some new projectrequirements . Um gonna come to a decision on the functions of the remote control . And then we're gonna close up the meeting . And we're gonna do this all in about forty minutes . {gap} Okay . First I want to discussthe goals of this meeting . First we need to determine the user requirements and the question that we can ask ourselves is what needs and desires are to be fulfilled by this remote control . And then we're going todetermine the technical functions , what is the effect of the apparatus , what actually is it supposed to do , what do people pick up the remote and use it for . And then lastly we're going to determine its working design ,how exactly will it perform its functions , that's the whole technical side of {disfmarker} 'Kay I'll just give you a minute , 'cause it looks like you're making some notes .User Interface: {vocalsound}Project Manager: 'Kay. Oh , well let's go ahead and ,User Interface: {vocalsound} {vocalsound}Project Manager: {gap} back , previous .User Interface: {vocalsound}Project Manager: So what I wanna do right now is hear from all three ofyou , on your research that you just did . Who would like to start us off ? 'Kay .User Interface: I don't mind going first .Project Manager: Okay . Um do you have a PowerPoint or no ?User Interface: Yeah , it's in the{disfmarker} should be in the m Project .Project Manager: Okay .Marketing: Do you want us to do our PowerPoints now or {disfmarker}User Interface: You know you could you could do it yourself actually .ProjectManager: Oh .Industrial Designer: Did you send it ?Project Manager: Save it in the project documents .User Interface: Put it in Project Documents ,Project Manager: Okay .User Interface: yeah .Project Manager:Mm-mm-mm . This one ?User Interface: Sure . {vocalsound}Project Manager: Okay .User Interface: Yeah .Industrial Designer: Okay . Great .User Interface: Okay . Um well , the function {vocalsound} of a remotecontrol , as what uh we've been informed , is basically to send messages to the television set , for example , switch it on , switch it off , go to this channel , go to channel nine , turn the volume up , etcetera . Um someof the considerations is just um for example the what it needs to include it's the numbers , you know , zero to nine , so you can move to a channel , the power button on slash off , the channel going up and down ,volume going up and down , and then mute , a mute function . And then functions for V_H_S_ , D_V_D_ , for example , play , rewind , fast-forward , stop , pause , enter . And enter would be for like , you know , themenus . {vocalsound} And then other menus for D_V_ as well as T_V_ , whether that means like um we can go and decide the brightness of the screen , things like that , all the more complicated functions of menus.Project Manager: {gap}User Interface: And we can decide if that's what we want , {gap} , um if we want to include that on the remote , if that's something that would stay on the T_V_ itself , for example .ProjectManager: Okay . Okay .User Interface: These are two examples . Um and you can see on the left , it's got a lot more buttons ,Project Manager: {vocalsound}User Interface: and I don't know if you can read it , but itsays , step , go to , freeze , um slow , repeat , program , mute , and so those are some of the buttons and so it gives you an idea of s one example . And then on the right , it's a lot more simpler , it's got volume , it'sgot the play the like circle set , which is play , rewind , but it's also what is {disfmarker} fast-forward is also like next on a menu . So you have functions that are d uh duplicating .Project Manager: Right .User Interface:And you have a mute button and then the numbers and the eject , and the power button . So that gives you two different kinds , a more complex and more simple version . Okay .Project Manager: Ready .UserInterface: And then lastly , it's just the questions that we want to consider like what functions do we want it to include , and how simple , complex it should be ? And what functions it needs to complete . Uh , what areneeded to complete insulation process , 'cause , you know , that's something that also has to be considered and it's gonna be hopefully a one-time thing , when you set it up it should be set to go , but we have toinclude the functions that can allow it to set up i in the first place .Project Manager: {gap}User Interface: So that's it .Project Manager: Alright . Very good presentation . Thank you . You speak with such authority onthe matter .User Interface: Mm . Left .Project Manager: {vocalsound} Okay . Who would like to um follow that one up ? Now , that we've discussed {disfmarker}Marketing: I can go .Project Manager: Okay . Do youwant me to run it or you wanna {disfmarker}Marketing: Yeah , you should run it .Project Manager: Okay . {vocalsound} Functional requirements .Marketing: {vocalsound} Mm yes .Project Manager: 'Kay . Alright . Nowwe have Courtney with the functional requirements .Marketing: Yes , okay so we tested a hundred subjects in our lab , and we just we watched them and we also made them fill out a questionnaire , and we found thatthe {vocalsound} users are not typically happy with current remote controls . Seventy five percent think they're ugly . Eighty percent want {disfmarker} they've {disfmarker} are willing to spend more , which is goodnews for us um if we make it look fancier , and basically w we just need something that really I mean there's some other points up there , but they {disfmarker} it needs to be snazzy and it {disfmarker} but yet simple.User Interface: {gap} Wait .Marketing: So that's really what we need to do . And we need we need it to be simple , yet it needs to be high-tech looking . So {disfmarker}User Interface: And that meaning what?Marketing: Like {disfmarker} They like I guess use the buttons a lot .User Interface: Okay .Marketing: Yeah .User Interface: {gap}Marketing: I don't know . It's from my uh research .Project Manager: Okay , what doyou mUser Interface: Right .Marketing: My team wasn't very clear .Project Manager: Oh , I'm sorry .User Interface: Only use ten percent of the buttons .Project Manager: What do you mean by um the current remotecontrols do not match well with the operating behaviour of the user , like they have to press the buttons .Marketing: {vocalsound} That's okay . I I think it's like the engineering versus user ,Project Manager: Okay.Marketing: whereas like the engineering she showed that the engineering ones are more complexProject Manager: Oh , right .Marketing: and users don't really need all of the buttons that are contained on there ,because they only use ten percent of the buttons really .Project Manager: The buttons . Okay .Industrial Designer: {vocalsound}Project Manager: Yeah . Okay .Industrial Designer: We only use ten per cent of our brains. {vocalsound}User Interface: {vocalsound} {vocalsound}Marketing: Good point .Project Manager: It works .Marketing: It's a necessary evil .Industrial Designer: {vocalsound} yeah .Project Manager: {vocalsound}Ready for the next slide ?Marketing: Mm-hmm . {vocalsound} And so people say that they typically lose it , as you yourself know , because you probably lose your remote control all the time ,Project Manager: Hmm.Marketing: much like any small appliance like a cellphone ,User Interface: Lost .Marketing: and they {disfmarker} we need something simple , because most people , well thirty four percent say that it's just too muchtime to learn how to use a new one , and we don't want to go {disfmarker} we don't want to vary too far from the normal standard remote ,User Interface: SMarketing: but I mean they do need to be able to identify it ,and R_S_I_ , I'm not very sure what that is .Project Manager: It's okay . It's very important . {vocalsound}Marketing: Yes , it is important for the remote control world .Project Manager: {vocalsound}User Interface:Wait , is that like your {disfmarker} ergonomics like your hand movements or something ?Marketing: ShProject Manager: Could be , yeah .Marketing: Uh possibly .Industrial Designer: Do we really need t to providemore information on what R_S_I_ is ?User Interface: Like {disfmarker} {vocalsound}Project Manager: Oh .Marketing: Uh yeah , that's what my web site said , IUser Interface: Channel , volume , power .ProjectManager: I think that's a pretty good guess though .Marketing: don't know .User Interface: {vocalsound}Marketing: Yeah , I would assume so .User Interface: It's like if you're holding it {disfmarker}Marketing: I thinkwe're supposed to know it as remote control experts .Project Manager: Yeah . It's okay . {vocalsound}Marketing: {vocalsound} But also s so the channel , the volume and the power buttons are the most important onour company website you can find like the specific statistics concerning to how much each button is used , but those are the definitely the top ones .Project Manager: Okay . Next slide ?Marketing: Yes . And sopersonally I think that we need a modern eye-catching design , but it it really needs to be simple . So saying from y your slide , your presentation , the engineering versus the user-specified remotes , I think that weshould go with something that's more user-friendly .Project Manager: User-friendly .Marketing: Where the engineering ones , the boxes , tend to make it look more complicated than it really is . Um the functionality ofthe product really needs to be considered as to like what type of buttons do we really need on it . And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we alsoneed to take in {disfmarker} like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range . So we need a hip , but not a corny marketingscheme for promoting our product .User Interface: {gap}Marketing: And also we found {disfmarker} our team found that speech recognition is {disfmarker} it's like an up-and-coming thing they really {disfmarker}consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it .Project Manager: And so just to {disfmarker}just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ?Marketing: I guess so , yeah .User Interface: {vocalsound}Project Manager: Okay .User Interface:{gap} to just say , where are you , and thing beeps , you know . {vocalsound}Project Manager: {vocalsound} Oh , that'd be lovely .Marketing: Yeah , I guess we can interpret it like , we can just try out different typesof speech recognition within our remote programme .User Interface: Yeah .Project Manager: {vocalsound} Didn't they {disfmarker} um didn't our rival companies manufacture a remote that you would press the buttonon the T_V_ and it would {disfmarker} the remote would beep so if you have lost it {disfmarker}User Interface: It's kinda like what the remote phone used to do .Project Manager: Mm . Oh , yeah , that's true .UserInterface: You know like go to the base .Project Manager: We could definitely include that if we wanted to .User Interface: Yeah .Project Manager: If it's within our price . Okay . Are we ready for our last presentation ,Amber ?Industrial Designer: Yeah , I'm just trying to move it .Project Manager: Okay .Industrial Designer: 'Kay . I think it should be there , working design .User Interface: Working design .Project Manager: There wego .User Interface: {vocalsound}Project Manager: 'Kay .Industrial Designer: 'Kay . Uh I didn't get a chance to complete this one , 'cause some of the tools that I was given were frustrating .Project Manager: Oh my bad. {vocalsound}Marketing: Oh that's fine .Industrial Designer: Uh okay , so method method of our design , I think I just start listing th some of the things that we actually need to put into this .User Interface: Help me.Industrial Designer: We need a power source , we're gonna need a smart chip if we're gonna make it multi-functional . Um extra functions will probably need an additional chip . Either that or the smart chip will have tobe extremely smart .User Interface: {vocalsound}Marketing: What exactly is a smart chip ?Industrial Designer: Usually a smart chip is just a chip that's been programmed and designed so that it can complete a fairrange of functions .User Interface: Well , how much extra would the additional chip be ? Is that gonna push us over our production costs ?Industrial Designer: I wouldn't think so , 'cause we could probably get it fromlike , in bulk , from a a newer company . And they tend to sell their chips pretty cheap .User Interface: Mm-hmm .Project Manager: Okay . Ready ?Industrial Designer: Um yep , nothing here .Project Manager: That'sokay .User Interface: {vocalsound}Industrial Designer: Um power source , I figured , batteries , 'cause they're easily available . Typically a remote has either two double A_s or four triple A_s , sometimes three . Uh itreally kinda depends on the size of the actual remote itself .User Interface: {gap}Industrial Designer: Um a large on-off button , {vocalsound} demographically we're moving towards an older generation of people , so alarge on-off button would probably be good .User Interface: {vocalsound} {gap}Project Manager: Hmm .Industrial Designer: Selection button for various entertainment devices , so you want something that will permityou to select the D_V_D_ player or the T_V_ or the stereo system . Um smart chip that perverts {disfmarker} uh that permits , sorry , universal application again , something that'll allow us to skip over betweendevices , and that's kinda it .Project Manager: {gap}Industrial Designer: Uh this is my fifty second design .User Interface: {vocalsound}Industrial Designer: Power source over here . We're gonna have a switchobviously between the power source and the rest of it , and you're gonna need the switch . Um extra bulb could just be for flashiness , um subcomponent which would be like a way of diverting the power to differentparts of the the device . Um the chip and of course the infra-red bulb , so it can communicate with the various devices that it needs to talk to .Marketing: So what exactly we are looking at , is this like the front of theremote ?Industrial Designer: This is just like a rough schematic .Project Manager: So this would be the front ?Industrial Designer: So this is the internal workings .Project Manager: So the red would be the front of theremote though , right ?Marketing: Oh okay .Industrial Designer: Yeah .Project Manager: Okay .User Interface: Yeah , that's gonna be what's communicating with the T_V_ , but the other bulb , I think , is good to just toindicate , I'm doing something , it's sort of like a reassurance .Project Manager: The l {vocalsound} the light up kind of {disfmarker}Industrial Designer: Yeah , so you don't have to stare at that infra-red ,Marketing:Like that we know the battery's working .Project Manager: Yeah .Industrial Designer: 'cause you know when the battery starts dying in your remote currently , you have to actually stare at that bulb and go , okay ,when I push this button , is it working ?Project Manager: Hmm . It'd probably be lighting up the key too ,Marketing: Okay .Industrial Designer: We can skip that whole thing .Project Manager: right ?Industrial Designer:Yep .Project Manager: 'Kay .User Interface: Yeah .Marketing: Yeah .Industrial Designer: So you can put it in the dark . {vocalsound}Project Manager: The buttons .Marketing: Yeah , and that's good .Project Manager:Okay .Marketing: We should make it glow in the dark . {vocalsound}Project Manager: Yeah , definitely . 'Kay nex R Ready ?Industrial Designer: Yeah , that's it .Project Manager: 'Kay , any p 'Kay ?User Interface:{vocalsound}Marketing: Mm 'kay .Project Manager: Anything you wanna add for personal preferences though , you f you said already that we needed a large on-off button , you think . Anything else ?IndustrialDesigner: I think that that's a good idea , because you know that's one of the most important buttons .User Interface: Just {disfmarker}Project Manager: Okay .User Interface: Well , should it be larger buttons ingeneral , you know like uh the examples that I had , they were swi quite small . So should we try and go for something that has l larger buttons ?Marketing: I think we should . Like I think that would be in a as in{disfmarker} like in {disfmarker} for the design , sorry , um . I think we should definitely go with buttons that don't look like a normal remote , 'cause most remotes have small square buttons ,Project Manager: Mm.Marketing: I think we should do something like maybe bigger and round like bubbles .User Interface: Ovals . Yeah , yeah .Project Manager: Okay . Okay , let's talk about all of our {disfmarker} We'll come to decisionlater about all the components that we need to include , let's um wrap up this one , and {vocalsound} I'm gonna go back to my PowerPoint , 'cause we need to discuss the new project requirements which you might'vealready seen flashed up on the screen a bit earlier . {vocalsound} Wait , come back . Alright . Sorry , let's go through this . Alright . Here we go . New product requirements . First it's only going to be a T_V_ remote .We're trying not to over-complicate things . So no D_V_D_ , no TiVo , no stereo .Industrial Designer: {vocalsound} Okay .Project Manager: It's not gonna be multi-functional .User Interface: {gap}Project Manager: Hey. And we th need to promote our company more , so we need to somehow include our colour and our company slogan on the remote . We're trying to get our name out there in the world . Okay .User Interface:{gap}Project Manager: And you know what teletext is ?User Interface: Yeah .Project Manager: {gap} in States we don't have it , but um it's like they just have this channel where just has news and weather , kind ofsports ,User Interface: I know .Marketing: What is it ?User Interface: {vocalsound}Project Manager: it's very um bland looking , it's just text on the screen ,User Interface: Yeah ,Project Manager: not even{disfmarker}User Interface: it's like black , black and white kind of {disfmarker}Project Manager: Yeah , just black with just text .Marketing: Like running along the bottom ?Project Manager: Yeah .Industrial Designer:You can also get the kind of the T_V_ guide so {disfmarker}User Interface: It'll give you the sports .Marketing: Wait , is it like the Weather Channel where it's got like the ticker running on the bottom or something?Project Manager: Kind of .User Interface: Except the entire screen .Project Manager: Yeah it's the whole screen .Industrial Designer: It's the entire screen is just running information at random .Project Manager: Soanyway {disfmarker}User Interface: You can pick sports , you can pick the news , you entertainment ,Industrial Designer: Seemingly .User Interface: you know it's like {disfmarker}Project Manager: Right .Marketing:So it's like a separate channel from like what you're watching ?Project Manager: Right . But it's becoming out-dated now , because of the Internet .User Interface: Yeah .Project Manager: Nobody needs to go to theteletext channel to check the news , {vocalsound} and we have twenty four hour news channels now too , so {disfmarker} Those are our new product requirements . Alright . Mm-hmm .Industrial Designer: Okay.Marketing: Okay .Industrial Designer: So , do we have to include the company colour within that ?Project Manager: Yes . It's part of the logo . Okay .User Interface: Company colour being yellow . {vocalsound}ProjectManager: What we're going to do right now is come to some decisions , definitive that we can all agree on , about um the target group and the functions and just definite things that we need to do and then we'll closeup the meeting . So . Alright . {gap} Whatever . Okay . So our target group is {disfmarker} You mentioned um older people ? Would it just be universal for everyone , you think ?User Interface: Mm-hmm .ProjectManager: Because I think even if something has large buttons , as long as they are not childishly large , like even technically {disfmarker}User Interface: It's gonna make it nicer . Yeah .Project Manager:non-technically challenged people are gonna use it . I mean they want something user-friendly , so {disfmarker}Industrial Designer: Mm well , even if we kept the regular standard size of remote , if we reduced thebuttons down to the ones that people are saying that they use the most often and a couple extra ,Project Manager: Yeah .Industrial Designer: 'cause they're saying they only use ten per cent of them ,Project Manager:


Lynne Neagle AM: Good morning, everyone, and welcome to today's meeting of the Children, Young People and Education Committee. We've received no apologies for absence. Can I ask Members whether there areany declarations of interest, please?Darren Millar AM: Yes, I have a declaration of interest, Chair. I understand that my daughter features in one of the videos that is going to be used to contribute evidence to thisinquiry. And, in addition, I'm a governor of one of the schools that features in the video.Lynne Neagle AM: Thank you, Darren. So, item 2, then, today is our first session on the provision of textbooks and learningresources for pupils, which is a video of interviews with young people and teachers. The committee team has been out to take video evidence around Wales, and we're now going to watch the results of that on thescreen. Okay. Well, I'm sure that the committee would want me to place on record our thanks to the young people and the teachers who took part in that very helpful and informative video. We'll move on now then toour evidence session, and I'm very pleased to welcome Gareth Pierce, chief executive of the WJEC, Mike Ebbsworth, assistant director educational support, WJEC, Philip Blaker, chief executive of Qualifications Wales,and Emyr George, associate director general qualifications at Qualifications Wales. So, thank you all of you for attending and thank you for the papers that you provided in advance as well. If you're happy, we'll gostraight into questions now, and if I can just start by asking you to outline what you see as your role in ensuring that students and teachers in Wales have the resources that they need to pass general qualifications andwhat you think the role of commercial publishers and Welsh Government is.Philip Blaker: Shall I start? So, Qualifications Wales is the regulator of the awarding bodies, so we regulate awarding bodies. Our powers arestructured around the regulating of awarding bodies. We don't regulate commercial publishers nor the provision of textbooks within that. In regulating the awarding body, our primary focus is also on the design of thequalifications and then the delivery of the assessment. So, it's much more around the assessment side than teaching resources. That said, when we are going through the design of the qualifications, we go through anapproval process, so we develop approval criteria and we ask WJEC to submit their specifications against those approval criteria and sample assessment materials as well. So, our focus is very much on making sure thatteachers are able, through the sample assessment materials and the specifications, to have a good understanding of what is going to be expected of them in the examinations and of their pupils in the examinations. So,that's setting out the knowledge, skills and understandings that will be assessed by WJEC when those exams are sat. We have in the past pulled together groups of people to look at issues like resources. So, during thelast round of approvals, we pulled together interested parties in Welsh Government, regional consortia and WJEC to look at resources that would be available with a view to facilitating the discussion about who would bebest placed to fill the gaps where there may be perceived to be gaps in resources. Our other primary role is in maintaining standards. So, as the regulator of qualifications, what we want to do is we want to make thatthe awards of qualifications—so, the grades that people get—are fair. One of the things we do is set out the way in which the awarding bodies will set grades—so, the awarding process, the methods that will beused—and then we monitor WJEC's award of grades against those processes. During a period of change, we prescribe the use of comparable outcomes as the primary approach, largely because comparable outcomesare designed for circumstances like this, where there's a change in a specification particularly, because there are any number of reasons, including resources, why performance may be different from one year to thenext, but comparable outcomes is there to ensure that, all things being equal, if the cohorts have the same ability, the same grade should be awarded from one year to the next. We do recognise that there have beendelays in textbooks. Much of that has been related to the timelines that we've all had to deliver new specifications against, which have been far from ideal for everybody involved. We think that particularly our rolemoving forward will be looking at the timelines for reforms that will be necessary for the new curriculum to make sure that this situation isn't repeated and that there is sufficient time in future reforms to allow forgreater system readiness. In terms of the roles of others, Welsh Government have a role at the moment in terms of grant funding of translation of materials into Welsh medium. And there is, through the common modelat the moment—and this is a model that is common between England and Wales—a reliance on commercial publishers to provide textbooks. Now, that's something that probably needs to be looked at in the future interms of potential different models for how that might be achieved and also, potentially, around a paradigm shift in what's expected of those materials. So, I think that sets out Qualification Wales's position inparticular.Lynne Neagle AM: Thank you. Gareth.Gareth Pierce: Thank you very much. The WJEC does provide what's required in a regulatory sense, and there are two things there—the specification, which tends to bevery comprehensive in providing guidance in terms of drawing up a programme of teaching, and also exemplar assessments, which include marking, and those go to the regulator before they are published. So, thosesamples go to the regulator. The WJEC also do invest a great deal in resources that we produce digitally in both languages simultaneously. Each new course has substantial teaching guidance, which includes a great dealof useful information for teachers and pupils. And we run a professional development programme for teachers that is free of charge when courses are new, and then annually there is some charge for those events. Theyare face-to-face events, or, increasingly, they are webinars. The WJEC also encourages publishers to take an interest in providing textbooks. We don't have a commercial agreement with publishers. Indeed, theregulations as they stand in Wales, Northern Ireland and England preclude examination bodies from having commercial links with providers of textbooks, but that is something that emerges from the three-nation regimethat existed in terms of qualifications. So, that is one point that we noted as something that needs to be considered for Wales as we move forward, whether it would be possible—. As we are not talking aboutexamination boards competing with each other in Wales for GCSE and A-levels, in passing, that is something that I would want to suggest may deserve review. We encourage publishers to take an interest. At themoment, these tend to be England-based—Hodder Education and Illuminate Education, for example—and then the Welsh Government does provide funding to the WJEC to support the process of providingWelsh-language versions for those textbooks. So, we use that funding to provide editorial support to the process, and also to pay for translation costs, and we give significant guidance in terms of terminology. We havea language services team including excellent editors and translators within the WJEC, and we work closely with external translators too, and we use translation technology increasingly, which facilitates a great manythings. Beyond that, I think the WJEC does see the need for flexibility, particularly when difficulties arise, and you heard there of some of the methods used by Mike and others to get digital resources available earlierthan the print versions. And I should also note perhaps that, as the WJEC is very much involved with stakeholders, we feel that we do have a contribution to make in terms of ideas for the future.Lynne Neagle AM:Thank you. We heard in the video that teachers are spending a lot of their time actually translating materials. What is your view on that as a good use of teachers' time in Wales?Gareth Pierce: I think the question oftranslation is an interesting one. There was talk about pupils translating and teachers translating. I think perhaps we need to understand what causes the need for that because, as I mentioned earlier, there are somany resources available digitally in both languages at the same time. Perhaps an interesting question is: is that source useful for teachers, being able to draw resources from two sources? Another interesting question,I think, is—. The Welsh language, of course, is a language that is used in an educational context, but we are in a big world that's an English language world. I'm very aware that many of the websites we refer to in ourresources and many of the case studies, as was mentioned in that video—they are available in English only. Therefore, I think another interesting question is: can we discover what those additional resources are thatare worth translating? And, certainly, it would be very unfortunate if there were a dozen Welsh-medium schools, for example, translating material from the same website independently of each other. If there are a fewwebsites, or a few case studies, in this big external digital world that are worth translating, shouldn't we able to source those early? Because I don't think it's a good use of teachers' time. But I also think that the use ofboth languages is an interesting one. What is the vision in terms of teaching in a Welsh-medium class, in particular, perhaps, in the A-level classes? I'm sure that some teachers feel that there is a way ofenriching the teaching by referring to terms in both languages, as well as explaining those terms in their own language. But the impression I got from the video was that there was quite a lot of mechanical translatinghappening, and perhaps there is a need to understand more of the context.Lynne Neagle AM: Llyr on this.Llyr Gruffydd AM: Just to pick up on your point on the additional materials, whose role would it be to asses thisor to take that overview, and then to respond to the demand?Gareth Pierce: Mike, in the WJEC, has conversations about resources in the team he's part of.Mike Ebbsworth: Yes. That is extremely important—to identify,as Gareth has just said, those materials that need to be translated, and not everything needs to. We've made a lot of use recently of speaking with teachers and the consortia, and ensuring then that we are focusing onthose things that need that attention.Llyr Gruffydd AM: But would you—? The question I'm asking is: would you still see that as a core part of your work, although it's not necessarily essential in terms of the provisionthat you're required to provide?Gareth Pierce: Yes, we invest substantially from the WJEC budget into digital resources. So, through the types of conversations that Mike mentioned, in terms of identifying needs,deciding on priorities with teachers in individual subject areas, that can provide very useful information for us in terms of prioritisation. Of course, the digital packages that we create are already based onconversations with teachers.Llyr Gruffydd AM: So, it's already happening to a certain extent.Gareth Pierce: Well, yes, but we could always go a step further.Llyr Gruffydd AM: And do we need further resources forthat?Gareth Pierce: Well, it's an interesting question. The WJEC is doing as much as we can—Llyr Gruffydd AM: Why isn't it happening to the extent that it needs to happen, then?Gareth Pierce: One can always do more,of course. The WJEC is trying to use its budget prudently, and most of our funding comes from payments made by schools and colleges in terms of taking assessments. So, we do have a budget, but it's not a bottomlesspit. So, we do need to make choices within the substantial budget we have in terms of the work that Mike is undertaking.Mike Ebbsworth: There is a need to be careful as well in identifying resources and needs, and thatthose are suited towards the requirements. Quite often a teacher—and I've been a teacher myself—has this idea that there is a need to have everything. But, certainly, that's not always the case. Quite often, the focusis on different things. There has been a move towards different means of assessment over recent years, and we've moved our resources towards that to meet the needs of teachers on how to undertake that sort ofassessment.Llyr Gruffydd AM: Okay. Thank you.Lynne Neagle AM: Did you want to come in on any of this?Philip Blaker: I'm just going to say one thing. Teachers will want to be creative in the use of resources, and, indoing that, they'll potentially want to adapt resources from either language. I think one of the things that we would be quite keen to try and establish moving forward is what is the common core that should by defaultbe available bilingually, and then what sits around that that would be for schools to use creatively and adapt. And what I wouldn't want to see is a default position where all materials were bilingual—a wide range ofresources that might be created from all sorts of diverse, different channels—because that may inhibit the creation of some of those materials that may be more creative, which could then be used by teachers as theysee appropriate. But I think it is reasonable to expect for that core, common body of knowledge to be available bilingually by default, and for teachers not to have to spend time translating that.Lynne Neagle AM: Okay.Thank you. A final question from me, then. The £500,000 funding for Welsh-medium educational resource that's in the budget for 2018-19—are you able to share any information with the committee as to how that'sgoing to be spent?Gareth Pierce: Tthe WJEC has some information in terms of that budget. It is a Welsh Government budget, and they have annual discussions with us as to what resources we are likely to be workingon along with publishers, and where we would like to make a claim against that grant to pay for the editorial and translation costs that we will have incurred. Now, there have been conversations recently about possiblesupport from that grant for some research work into the use of various materials and resources, and also, although this would be a very small part, a contribution towards seminars for publishers. But that isn't a fullpicture of the £500,000; I think you would have to ask the Welsh Government about the exact allocation of that total fund. But there may be some flexibility. We've just started this financial year; I'm sure there is someflexibility in their thinking in terms of the use of some of this resource. Do you want to add anything, Mike?Mike Ebbsworth: Certainly. We have contributed a list of publications, for example, that are ongoing, andthey're aware of that, and a percentage of that funding then will go towards ensuring that those are there through the medium of Welsh.Lynne Neagle AM: Thank you. Darren Millar.Darren Millar AM: This is a hugemess, isn't it? It's a huge mess, which is causing lots of pressure and extra work for teachers, lots of pressure and extra work for learners, and is affecting the well-being of students, at a time when they need to bementally fit, in order to go through the general stress that learners face when they have exams coming up. We know that the problems are not confined to Welsh-medium resources; they're also being experienced inEnglish language resources as well, particularly in terms of the availability of textbooks. You've both mentioned—both of your organisations have mentioned that there needs to be some sort of common core ofresources available for learners and teachers, and I would agree with you on that front. But isn't a textbook a pretty basic element of anybody's toolkit for supporting a child getting through the information that theyneed to learn, and swot up on, in advance of exams?Gareth Pierce: I think that the evidence is that different learners see their requirements differently. And I agree that a textbook is part of the picture that should beavailable. But I think the evidence also shows that not every young person will use them; perhaps the teacher uses them. There is an emphasis, for example, from one pupil there, on that traditional model of revision,namely class notes and his own revision notes, but that he personally also wanted a textbook. So, certainly, the content of a textbook is going to be important, and that that's available in some form or other. It was veryinteresting to know, for example, that when he was describing the traditional model of revision, he felt that he'd had quite a lot of the content of the textbook through the classroom notes. Much of that digital content, ofcourse, corresponds to the content areas of a textbook, but it's just in a different form. But, in general, there should be a textbook. And some of our frustration as well is that the timetables of some individual publishersdon't always get us to the point where there is a textbook available in time. That doesn't happen so often in English medium, but we know about that gap in time in the Welsh provision.Darren Millar AM: Well, it'shappened fairly regularly in the English-medium textbook world, hasn't it? My daughter—she featured in that video—has got her RS qualifications coming up, and she only had a textbook over the Easter period. I mean,it's completely unacceptable. And many others in that video are also being affected. You mentioned digital resources; not everybody's got access to digital resources in their own homes, even, in Wales. So, aren't wegiving a significant disadvantage to those learners who might need the traditional 'swotting up from a textbook' method of revision and benefit from that?Mike Ebbsworth: We do ensure that those digital resourcesinclude things that the teachers can also print. Most of these are resources for teachers so that the teachers can adapt them for their own use, to suit the learners who are in front of them at any given time.But certainly there are materials there. If there are activities, then those activities can be printed off and handed to pupils so that they can take them home. So, I would be sceptical about that comment. We are thinkingof the totality, ultimately.Gareth Pierce: I think you're right that the availability of technology is an important part of this big picture. The young people talk about websites and blogs, and we're talking about digitalresources, so being able to reach those resources, I think, is vital in Wales. It's interesting to note two contradictory remarks from the teaching associations in the letters. One praises what's available digitally, whereasanother teaching organisation sees this as more work for teachers. As Mike said, we've created those resources that can be adapted. One teaching organisation says that it just creates more work, whileanother organisation says that the digital resource is something that's very valuable. Of course, the headteacher at the end was praising the fact that, in a situation of crisis or unacceptable timetables, we havesucceeded in creating some resources that will be in the textbook later, but available digitally at an early stage. But I agree with your core comment that technology is vital, and access to that, and also the content of atextbook in some form is vital as well.Darren Millar AM: Mr Blaker, you would agree that a textbook should be an essential core piece of the resource pack available for each qualification.Philip Blaker: I think we wouldn'twant to underplay the desirability of textbooks, recognising that different learners have different learning styles and may look to different resources. I think what I'd like to raise is a wider concern about textbooks intheir current model, which is very much around the fact that every time there's a change in a specification, there's a new textbook, which is designed around that specification and is endorsed by an awarding body,which is a nice model for a publisher, because every time there's a change, there's an opportunity for a new textbook. There are two concerns that I'd like to raise on that. First, the focus on teaching and learning.Ofsted and also Estyn have raised concerns about the focus in teaching on teaching to the test as a common concern in both nations. I have a concern that having a textbook that is endorsed by the awarding body andis designed specifically around that specification may lead to some of that tendency. And also, there's the sustainability of the model. We know that we're about to go into another round of reforms associated with thecurriculum change. That's going to lead to another round of textbooks that may need to be focused on qualifications. I think I'd much rather see that textbooks are seen as a curriculum resource that are broader than,perhaps, the model of endorsement and the current model of publication suggest.Darren Millar AM: So, you don't think that a textbook for each subject should be a core resource for pupils who are learning in advance


User Interface: Hi .Industrial Designer: Hi .Project Manager: Hello .Marketing: {vocalsound}User Interface: Oh .Project Manager: Good morning .User Interface: Good morning .Industrial Designer: Morning .Marketing:Good morning .Project Manager: Uh before I start with the with the meeting I have a few things to tell you about the the setting we're in , uh because we're uh being watched by uh Big Brother . So um{disfmarker}Marketing: By Big Brother ?Project Manager: Yeah . {vocalsound} Yeah .Industrial Designer: {vocalsound}Marketing: Okay .Project Manager: This uh {disfmarker} These are cameras , so are these . Thisthing uh that looks like a pie ,Marketing: Mm-hmm .Project Manager: are actually all microphones .Marketing: Yeah . Okay .Project Manager: So you must be careful with uh with uh all this . And uh as I can see you uhyou have placed your laptops uh exactly on the place where it must be . And that has to do with the camera settings , so we don't have our uh laptops in front of the cameras .Marketing: Of our faces .Project Manager:And {disfmarker} Indeed . So they can see our faces .Marketing: {vocalsound}Project Manager: {vocalsound} Okay .Marketing: {vocalsound}Project Manager: Welcome at the kick-off meeting . My name is uh DannyWolfs . {vocalsound} Uh this is the agenda for today . Uh first a little opening . Uh I will introduce myself , uh and uh I think it's very uh good to introduce uh yourself . Uh then uh a little bit of acquaintance ,acquaintance to uh to to ourselves . So uh we get to know each other . Uh that will be done uh with a tool training from the he these two uh smart boards . Then the project plan . What we're going to do , and how we'regoing to do it . Uh and discussion about that and a little closing at the end . {vocalsound} Okay uh , my name is uh Danny Wolfs . I'm the Project Manager . What's your name ?User Interface: I'm Juergen Toffs . I'm theUser Interface Designer .Project Manager: User interface , okay .Industrial Designer: Hi , my name's uh {gap} . I'm the Industrial Designer .Project Manager: Industrial , yes .Marketing: I'm uh Tim {gap} . Um myfunction is the Marketing Expert .Project Manager: Okay , thank you . First a little about the project aim . Uh the the the aim is to make a new remote control . Uh maybe you have read uh read the website . It's a veryuh , yeah , very uh ambitious uh company . They uh they wanna do something else . I w Uh there must be a new remote control . Uh first of all uh it must be original , uh and trendy . That's two things really uh close toeach other . But at the same time uh user-friendly . And they have uh {disfmarker} Yeah , that's uh very important uh for them . Uh there are three stages . There is a functional design . So uh what are we going uh touh to do ? What are we going to uh uh make f uh kind of functions in the remote ? And why are we going to do it ? Then the conceptual design . How are going to do it ? {vocalsound} And that's uh really global . Uhbecause at the detailed design , how , part two , uh we go uh to dig in uh really about how the the te the technical of {disfmarker} If it's uh it's possible technical-wise .Marketing: {vocalsound}Project Manager: Uheach stage is uh {vocalsound} uh is broken up in two uh two stages , individual work and a meeting . So it's uh it's very straightforward . {vocalsound} Okay , the tool training . We have two smart boards .{vocalsound} This one is for the presentations , the PowerPoint presentations or the Word presentation of whatever you uh you had . Uh and this is uh only for uh drawing . So uh we uh must let it uh stand on this uhthis programme . {vocalsound} This is called a smart boardMarketing: {vocalsound} Speaks for itself .Project Manager: thing uh {disfmarker} Yeah , it speaks for itself . Um and as you uh may have heard , thedocuments in the shared folder uh can be uh showed on this screen . Not in y the the My Documents . So if you wanna show something , put it in the shared folder . {vocalsound} Uh {disfmarker} This uh is {gap} verystraightforward , with the save , the print , the undo , the blank , the select , the pen . Well , I don't uh gonna explain it all ,Marketing: {vocalsound}Project Manager: because I think you know uh how it works . Um wemust not forget uh everything we draw on here , uh all must be saved . We we may not delete anything . So uh if you have uh drawn something , save it . Never delete it . That's a very important uh thing .Marketing:{vocalsound}Project Manager: Okay . Uh little uh little {vocalsound} kinda exercise to uh know each other .User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: {vocalsound} At uh the white boardon the left . Every uh every one of us uh must draw our favourite animal ,Industrial Designer: {vocalsound}Project Manager: {vocalsound} and uh tell uh tell us why we uh had uh chosen that animal . Uh important isthat we use different colours , {vocalsound} and uh different pen widths . Widths . Widths .Marketing: I have a question .Project Manager: Yes ?Marketing: Um this exercise , um did the company board tell you to do it,Project Manager: Yeah .Industrial Designer: {vocalsound}Marketing: or uh did you just make it up yourself ?Project Manager: No no no . It's uh it's uh {vocalsound} {disfmarker} I I I must do it .Marketing: It's part ofthe introduction ,Project Manager: Yeah , yeah , yeah . 'Cause we uh really don't know each other ,Marketing: okay .Project Manager: and uh it's kinda new . So getting used to each other , we can uh have a little funthen , before we uh dig in really to the hard stuff .Marketing: Okay . {vocalsound}Project Manager: That kind of thing . Would you start with drawing your uh favourite animal ?Marketing: Um , yeah . I don't know reallyhow it works . But maybe you can show us first ?Project Manager: {vocalsound} Okay , okay . Yeah , okay . Drawing goes with uh this thing . Do not touch your hand on uh this little uh thingy here . That's uh important.Marketing: {vocalsound}Project Manager: So hold it uh like this .User Interface: {vocalsound} {vocalsound}Marketing: You g you get electrocuted or {disfmarker}Project Manager: Yeah , kinda .{vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: So , {vocalsound} um {disfmarker} You must p p uh push a little uh {disfmarker} Good . Because {disfmarker} And uh wait uhwait a few seconds . It's not uh fully real-time , so uh watch it .User Interface: Ach . {gap}Project Manager: Oh yeah . Well I'm gonna paint in the red .User Interface: {vocalsound}Project Manager: Oh .User Interface:Ooph .Project Manager: That's the background colour . {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: Well , undo . Um {disfmarker} The pen ? No . One minute please .{vocalsound}Industrial Designer: {vocalsound}Project Manager: Yeah , that's the one . Well , five . Okay . {vocalsound}Marketing: {vocalsound}Project Manager: {vocalsound} My favourite animal huh ?IndustrialDesigner: {vocalsound}Marketing: It's like Pictionary ? {vocalsound}Industrial Designer: {vocalsound}Project Manager: Yeah , you can guess what it is .Marketing: The the one who says it first {vocalsound} gets araise .Project Manager: {vocalsound} May uh paint uh next .Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: It's apork ? {vocalsound}Project Manager: {vocalsound} No , it's not an orc . {vocalsound}User Interface: {vocalsound}Project Manager: You don't see it uh at the ears ?Marketing: Mm yeah , I have it at home .{vocalsound}Project Manager: You have an orc at home ?User Interface: Very artistic .Industrial Designer: {vocalsound}Project Manager: Thank you .Marketing: {vocalsound}Project Manager: So it's a cat .{vocalsound}Marketing: What's it called ?Project Manager: Simba . 'Cause uh we have a cat at homeMarketing: Ah .Project Manager: and he's called Simba . 'Cause he looks like the uh the the lion from The Lion King.User Interface: Okay . {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Miniature size ?Project Manager: So we uh found it kinda cool to uh name it after a lion .Marketing: Okay .{vocalsound}Project Manager: He's happy with us , so uh he's smiling .User Interface: Wow . He does have body uh {disfmarker} {vocalsound} Huh .Project Manager: No , only the face . Because we have we havetwen twenty five minutes . So we uh {disfmarker}Marketing: Okay . We have to speed up .Project Manager: Yeah .Marketing: Remember you use uh different colours , and different pen widths .Project Manager: Yeah .Okay , who wants to go next ?Marketing: I {disfmarker} Okay .Project Manager: Yeah ?Industrial Designer: {vocalsound}Project Manager: So choose a colour , choose a pen width and draw a {disfmarker}UserInterface: You don't have to change the colour and the pen width during uh the drawing .Marketing: Save it .Project Manager: Yeah .User Interface: Or {disfmarker}Marketing: You have to save it .Project Manager:Save it , okay .Industrial Designer: {vocalsound}Marketing: I've done it . New ? 'Kay .User Interface: You have to draw uh push hard on the pen or uh {disfmarker}Marketing: Mm uh {disfmarker} Not really .ProjectManager: Kind of firm touch .User Interface: {vocalsound}Marketing: That one .User Interface: Oh . Uh hmm .Marketing: Yeah ? Okay . Open . Which one is it ? Smart board ?Project Manager: Yeah .User Interface:Okay .Industrial Designer: {vocalsound}Marketing: Okay . And now ? Okay . Okay , thanks . 'Kay , I've speed up . 'Kay , that's fine . Line width .Industrial Designer: By the way , why was your cat uh red ?ProjectManager: Because uh my cat is red uh at home .User Interface: Oh .Industrial Designer: Oh , okay . {vocalsound}Project Manager: And I have red hair , so uh must be red .User Interface: It's a very bloody cat.Industrial Designer: {vocalsound} Oh , yeah , sure .User Interface: It's a frog . {vocalsound}Industrial Designer: No , it's a turtle . {vocalsound}User Interface: {vocalsound} Uh it's an apple . {vocalsound}IndustrialDesigner: {vocalsound}Marketing: {vocalsound} It's not an apple .Industrial Designer: Must be a dog . {vocalsound}User Interface: A dog ? {vocalsound}Industrial Designer: Yeah .Marketing: Hmm . Colour .{vocalsound} Something like this . Smaller .Project Manager: {vocalsound}User Interface: Huh ?Industrial Designer: {vocalsound}User Interface: Oh , it is a turtle .Project Manager: It is a turtle . Why a turtle ? Why ?Tim ?Marketing: Um {disfmarker} 'Cause I liked Teenage Mutant Hero Turtles .Project Manager: {vocalsound} You watched it a lot ?User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing:{vocalsound} Uh ?Project Manager: You watched it a lot ?User Interface: It's uh inside its shell . You'll be uh finished sooner .Marketing: No , it's uh {disfmarker}Project Manager: It's a scared turtle .Marketing: No no .{vocalsound} It's coming up . Mm . Uh .User Interface: Wow .Project Manager: {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound}Project Manager: {vocalsound} Okay , Tim . Thank you .{vocalsound}Marketing: Something like this . {vocalsound} Okay , you know {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: Very artistic .Project Manager: Jurgen , you want togo next ?User Interface: Yes {gap} . Okay . Wha Thank you .Marketing: Yeah ? Here you go .User Interface: Yeah . Um {disfmarker}Marketing: {vocalsound}Industrial Designer: {vocalsound}User Interface: How did itwork ?Project Manager: Format ? And then you have the the current colour ,User Interface: Performance ?Project Manager: you can change . So no red or green .User Interface: And a pen ?Project Manager: And uh lineuh width . I had five .Marketing: {vocalsound}Project Manager: Tim had {disfmarker} Uh Tim , what kinda line width did you have ?User Interface: Um {disfmarker}Marketing: Uh the big lines were like nine .ProjectManager: {vocalsound}Industrial Designer: {vocalsound}Project Manager: Okay . It's a dog .User Interface: Well , very good . {vocalsound} I just uh thought I'd pick the easiest one .Industrial Designer: {vocalsound}Uh .Project Manager: Okay . Why a dog ? You have a dog at home ?User Interface: Well , we had a dog , a few years ago .Project Manager: Had a dog ?Marketing: Uh , it's pProject Manager: Yeah ?User Interface: Andand it , {gap} yeah , when it died we didn't get a new one or something .Project Manager: Ah .User Interface: But uh {disfmarker}Marketing: It's pretty good uh {disfmarker}Industrial Designer: {vocalsound}ProjectManager: You have an artistic uh inner middle .Marketing: {gap} {vocalsound} An artist .Project Manager: {gap} {vocalsound}User Interface: Uh a Graphical User Designer , so {disfmarker}Project Manager:{vocalsound}Industrial Designer: Hmm .User Interface: Hey .Marketing: Think you uh picked the wrong uh function . Wrong job .Project Manager: {vocalsound}User Interface: {vocalsound} Oh .Marketing:{vocalsound}User Interface: No . Can work together . Ah colour .Project Manager: So I think you can see it's real uh really a easy programme to use . Not difficult at all .Marketing: WhaUser Interface: {vocalsound}Well ,Project Manager: Okay ,User Interface: it's okay {gap} .Project Manager: thank you . {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} That's enough ,User Interface:{vocalsound}Marketing: thanks . {vocalsound}Project Manager: Janus ? The last one ?Industrial Designer: Yeah , sure .User Interface: Yeah .Industrial Designer: Uh thanks .Marketing: I wonder .Project Manager: Yeah. After a cat , a turtle and a dog .Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: I think he's gonna draw an elephant . {vocalsound}User Interface: {vocalsound}Industrial Designer: Ifigure I should do something like that ,Project Manager: {vocalsound}Industrial Designer: but I'm gonna do something much more difficult .Marketing: {vocalsound}Project Manager: Uh-oh .User Interface: Uh-oh . Oh ,he is the artistic {gap} design .Project Manager: {vocalsound}Industrial Designer: {vocalsound}Marketing: I'm gonna design a remote uh {vocalsound} remote control animal . {vocalsound}User Interface:{vocalsound} Remote control animal .Industrial Designer: {vocalsound} Exactly . Uh {disfmarker}Project Manager: {vocalsound}Marketing: {vocalsound} Oh . {vocalsound}Project Manager: {vocalsound}Marketing:Sorry .User Interface: Well with the interface , it might be easier to ha to draw here and display there uh .Marketing: Yeah .Project Manager: {gap}Marketing: That that might be easier . But at the other hand , uh a penlike that is easy to hold in your hand , and {disfmarker}Project Manager: No .Marketing: I think it's easier to draw .Project Manager: Better to draw with a with {disfmarker}Marketing: Yeah . With a pen than with amouse mouse .User Interface: Than on the , with {disfmarker}Project Manager: {vocalsound}User Interface: Yeah , I m I mean like uh like on here , drawing drawing uh . And then displaying on screen , but{disfmarker}Industrial Designer: {vocalsound}Marketing: Mouth . Oh , okay . Yeah . W with this paper it's too mu too expensive . {vocalsound}Project Manager: But what is he uh ?User Interface: Too expensive , yeah.Project Manager: Is it a rabbit ?Industrial Designer: Yes . {vocalsound}Project Manager: Do you have a rabbit at home ?Marketing: {vocalsound}Industrial Designer: No .Marketing: It's a rabbit with uh broken legs ?{vocalsound}User Interface: A green rabbit .Industrial Designer: {vocalsound} No . {vocalsound}Project Manager: Is it a white rabbit f It's the white rabbit from The Matrix .Industrial Designer: Yeah , exactly .{vocalsound}Project Manager: Okay , then yeah .User Interface: There , the g white green rabbit .Industrial Designer: So .User Interface: {vocalsound} He's a little bit stoned there . {vocalsound}Industrial Designer:{vocalsound} {vocalsound} Uh I figured this is a pretty b good impression of a rabbit .Marketing: Yeah . It will do .Industrial Designer: Uh uh {disfmarker} Uh well .Project Manager: Okay . Finishing touch and thenwe're going further .User Interface: {vocalsound}Marketing: Project Manager ? Uh {disfmarker}Project Manager: Yeah ?Industrial Designer: Where does the pen go ? Just uh {disfmarker}Marketing: Have you been uhcounting the time ?Project Manager: Yeah , a little . {vocalsound}Marketing: Okay . Let's go on then .Project Manager: Well , I think the dog is the the most uh artistic .Industrial Designer: Uh I figured the rabbit wasactually the most uh impressive . {vocalsound}Marketing: {vocalsound}Project Manager: Don't choose for youself .Industrial Designer: {vocalsound} Oh , sorry . {vocalsound}Project Manager: That's selfish . Okay ,now we're gonna dig into the to the serious stuff .Marketing: It's pretty abstract .Project Manager: {vocalsound} Uh the selling price for the remote will be uh twenty five Euro , and the production cost uh may not bemore than uh twenty and a half Euro . So uh from my point of view , I don't think it's uh gonna be very uh very high tech , high definition , uh ultra modern uh kinda remote , for twelve uh fift uh twelve and a half Euro.Marketing: {vocalsound} {vocalsound}Project Manager: {vocalsound} Uh the profit we must make with uh the new remote is uh fifty million Euro . So that's a lot . We have to sell uh a lot of uh {disfmarker}UserInterface: Yeah , how much is it ?Marketing: Like how much ?User Interface: Hundred million uh remotes or something ?Project Manager: Uh I think uh w when the selling price is twenty five , uh uh you got two million, two million remotes .User Interface: Oh yeah .Industrial Designer: Twenty million . Two million , oh yeah , two million . Yeah .Project Manager: But our marketing range is uh , market range is international . So wehave uh virtually the whole world we can sell uh we can sell our r remotes to . At least that uh countries which have uh a television .Marketing: Yeah .Project Manager: Um {disfmarker} So now it's time uh for us to uhgoing uh to discuss a little uh things . You can think about uh experience with a remote control uh yourself , at home . What you think might be uh a useful uh new feature . What uh what can distinguish our new trendyremote control from all the others . Um so uh let's uh let's uh discuss a little . I'm gonna join you at the table . {vocalsound} Well what what's the most uh important thing at a remote control ?User Interface: Um well Ithink the most important thing of a remote control is that you can switch channels . And my opinion is you should keep it as basic as possible . Uh {disfmarker}Project Manager: Okay . So not a not a remote control whouh uh which can uh can be used for television and a D_V_D_ and radio and {disfmarker} Or just only {disfmarker}Marketing: Yeah . I think so . Uh but I have some points . Can I show them on the on the big screen ?Maybe ?Project Manager: If you have them on uh {disfmarker} I can uh {disfmarker}Marketing: Yeah . Yeah , I can find {disfmarker} Uh .Project Manager: Okay . Oh , in case you want it {disfmarker} This is a deadkind of fly . Between the the the , yeah , the the uh {disfmarker}User Interface: {vocalsound}Marketing: Screen ?Project Manager: Yeah , be The screens .Marketing: Okay .User Interface: Is it possible to open pendrawings in this uh on this screen ?Project Manager: {vocalsound} No no no . Only {disfmarker} All the drawings go there , at the left uh {disfmarker} {gap}User Interface: Uh but um which {disfmarker} The ones wemade on the {disfmarker}Project Manager: Oh , that pen drawings . Uh no , I think uh when it is uh in Word and you have saved it in the Shared Documents folder , you can show it there .User Interface: Oh , only inWord ,Project Manager: Yeah .User Interface: okay .Marketing: Okay , I have some uh points from marketing point of view .Project Manager: Yeah .Marketing: Um just the standard thing li things like uh intuitive , uhsmall , fairly cheap . Uh it's pretty cheap , twenty five Euros . Uh brand independent . Um I think , it doesn't have to matter uh which brand your T_V_ or other thing is . Um {disfmarker}Project Manager: Yeah . Okay .Five minutes .Marketing: Five minutes ?Project Manager: Yeah .Marketing: Okay , I'll wrap it up quickly . Um I personally think it has to be multi-purpose .Project Manager: Yeah .Marketing: Uh most of the remote c uhremote controls are uh just for one purpose .Project Manager: Yeah .Marketing: And uh by making it multi-purpose , it uh has a new feature , adds a new feature to the market , and distinguish from uh from currentproducts .Project Manager: Mm-hmm .Marketing: Um maybe some other technology than infrared . Uh I rather find it very annoying um , like when someone is standing in front of the T_V_ then you can't switch it . Um