Project Manager: {vocalsound} Okay ? Good afternoon . Hope you have good lunch .User Interface: Hi .Industrial Designer: Afternoon . Yeah , we had falafel .Project Manager: Oh . Nice . And you ?User Interface: Uh ,yes , I had something similar but non-vegetarian .Project Manager: {vocalsound} Okay . So today is um our third meeting . It will be about the conceptual design {vocalsound} uh . If I come back to uh the minutes ofthe last meetings um . We decided not to go for speech recognition technologies because of some reasons and we are not decided about u the use of L_C_D_ screen on on the remote control because of costs . Somaybe we cou wi will be able to clarify this this question to today . Uh at the end of the meeting we should take decision on that point . So I hope uh that your respective pr presentations uh will help us . So each of youhave some presentatio presentation to perform um who starts ?Marketing: Okay , {gap} .Project Manager: So marketing .Marketing: {vocalsound} {vocalsound}Industrial Designer: {vocalsound}Project Manager:{vocalsound} So you are {disfmarker} you saved your y your presentation somewhere ?Marketing: Yep .Project Manager: So you're four ?Marketing: Four , yeah .Project Manager: Which is trend watch . {vocalsound}Okay . Mr Marketing Experts .Marketing: Yeah that's me .Project Manager: So {gap} {vocalsound}Marketing: {vocalsound} Uh . Well I investigate the preference more d I investigate deeper the preference of the users. Uh so the the current investigation th uh th uh sorry the current the n current trends ?User Interface: Yeah .Project Manager: Mm-hmm .Marketing: Yeah ? Okay . {vocalsound} {gap} Okay . {vocalsound} Well wha{vocalsound} what I found {disfmarker} um can you {disfmarker}Project Manager: Next slide ? Yeah .Marketing: Yeah . Thank you . What I found in order of importance from less to more important is that people wantan easy to use device . After they they want something new technologic technologically speaking , but the most {disfmarker} what they what they find more more interesting , more {disfmarker} or more important it'suh a fancy look and feel instead of uh instead of the current the current trend which was f the functional look and feel .Industrial Designer: {vocalsound}Marketing: So now more more cool aspect , ma more{disfmarker} a cooler aspect uh rather than a device with many functions and many buttons with {disfmarker} instead of i instead of ha of a device which can do many things , a device which is pleasant to to watch , tosee .Project Manager: Okay .Marketing: Uh also {disfmarker} Well {vocalsound} in in Euro in in Paris and and {vocalsound} Milan the {disfmarker} {vocalsound}User Interface: {vocalsound}Industrial Designer:{vocalsound}Marketing: in Paris and in Paris and Milan the the current trend of {gap} uh of clothes , furniture and all this all this fashion it's {vocalsound} it's fruit and the the the theme is fruit and vegetables .UserInterface: {vocalsound}Project Manager: Mm .Marketing: And also {vocalsound} in the in the U_S_A_ the the current {disfmarker} the mor the most popular feeling it's it's a spongy . Spongy means eponge ?IndustrialDesigner: Mm-hmm .Marketing: So maybe we should we should think in in this direction , so {disfmarker}User Interface: What what do you mean by {vocalsound} fruit and vegetables and spongy ?Marketing:{vocalsound}User Interface: What {disfmarker} you mean clotheIndustrial Designer: Spongy means it it's like spMarketing: Fruit vegetables is the the new {disfmarker} have you seen the last exposition of clothes inMilan ?User Interface: No , I missed that one .Marketing: Yeah , I I didn't miss an {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: I didn't missand I saw that the fruit , there are many fr pictures of fruits and vegetables in the clothes .User Interface: Oh , they're {disfmarker} okay so they're not like dressed as a carrot they just have like pictures of fruit on ,okay .Marketing: No no , not not yet , not yet .Project Manager: {vocalsound}Marketing: Yeah , yeah .User Interface: So we're not gonna have a remote control in the shape of of a banana ,Marketing: So te textutextures , yeah .User Interface: just maybe {disfmarker}Marketing: Yeah .User Interface: {vocalsound}Marketing: Vegetable textures and all this kind .Project Manager: Drawings of bananas .User Interface:{vocalsound}Industrial Designer: {vocalsound}Marketing: Uh {vocalsound}User Interface: Okay and {vocalsound} {disfmarker}Project Manager: Uh-huh .Marketing: yeah , yeah .Industrial Designer: But what's yoursuggestion how we can have some shape like that on the remote ?Project Manager: Well so this is in the next slide certainly .Marketing: Uh no no , it's not .Project Manager: It's not ? {vocalsound}User Interface:{vocalsound}Marketing: {vocalsound} It's {disfmarker} {vocalsound}User Interface: So which fruit are you thinking of ?Marketing: And {disfmarker} Um .Project Manager: {vocalsound}Industrial Designer:{vocalsound}Marketing: {gap} I ha I haven't thought of any particular fruit , but the general aspect of the of the remote control may may {disfmarker} could remind some kind of vegetable , some kind of instead ofvegetable , some natur mm uh natural object or something .Industrial Designer: Mm-hmm .Marketing: But yeah it it depends on the {disfmarker}Project Manager: So maybe you maybe you can display a banana on theL_C_D_ . {vocalsound}User Interface: {vocalsound} Oh , so you want the remote control to be the shape of a fruit ,Project Manager: {vocalsound} {vocalsound}User Interface: or you want just some kind of like fruitlogo on the {disfmarker} {gap}Industrial Designer: Means buttons are in the shape of fruits ,Marketing: Yeah maybe the shape the shape {disfmarker}Industrial Designer: buttons are in the frape {disfmarker} shapeof fruits or something , apple , banana , something like that .Marketing: No , not n not not too much focus , not too much focu not n not too s not too similar to a fruit because next year the ten the trend the trend willbe different .Project Manager: Apple for channel one . {vocalsound}Industrial Designer: {vocalsound} Mm-hmm . Mm-hmm .Marketing: So we shouldn't be at re really attached to to the trendUser Interface: Sosomething that looks half like a fruit and half like an elephant . {vocalsound}Marketing: but {disfmarker} For instance , yeah . African or as an elephant ?Industrial Designer: That we can discuss afterwards{vocalsound} .Project Manager: {vocalsound} Okay .User Interface: But {disfmarker} okay ,Marketing: {vocalsound}User Interface: I'm not , I'm not really sure if uh that would really appeal to everyone though ,maybe just to fashion gurus , like maybe just like a little bit n a little fruit picture somewhere in the corner , but I don't know about uh I dunno how ergonomic a , an orange is .Marketing: Well ma maybe we we shouldfurther specify what target are we focusing . I think in my opinion we should focus on on young people because they are more open to new devi new devicesUser Interface: To fruit ?Marketing: and also yeah accordingto the marketing report ninety p ninety five percent of young people was {vocalsound} was was able to to buy a a n a cooler remote control .User Interface: But is it uh is fruit cool ?Marketing: What ?Project Manager:That's a question .Marketing: What ?User Interface: Is fruit cool ?Marketing: Yeah ? Uh {disfmarker} Is the new trend of the {disfmarker}User Interface: Well I guess , you know , Apple has the iPod so , {vocalsound}imagi {vocalsound}Marketing: {vocalsound}User Interface: just 'cause they have an apple on their on their product , doesn't mean fruit is cool . {vocalsound}Marketing: No I think we we should think about a a shapewith it {disfmarker} a device with a shape of some {disfmarker}User Interface: Okay , but it has to be easy to uh to use though and to hold you know , you don't wanna pear or a watermelon . {vocalsound}Marketing:Yeah . Don don't you think we can find uh the shape of a fruit which is handy to use ?User Interface: Well , probably the only thing is a banana that I can think of ,Industrial Designer: Banana .User Interface: acucumber .Industrial Designer: Mm-hmm .Project Manager: Maybe too long .User Interface: I dunno .Marketing: Or mUser Interface: Maybe . Too green .Marketing: Maybe . {vocalsound}Project Manager:{vocalsound}User Interface: So , but I mean you also have to {disfmarker} you have to also have , fit r all the buttons and {disfmarker} you know .Project Manager: A banana .Marketing: Um {disfmarker}UserInterface: It's , it {disfmarker}Marketing: Yeah .User Interface: The thing is you have t normally with um with buttons , they have to be at some point attached to a circuit board so if you're gonna have things like{gap} on a cylindrical kind of device it may be difficult to kind of to build .Project Manager: {vocalsound} {vocalsound}Industrial Designer: I don't th it will be rolling a lot .Marketing: Yeah but I li I like your idea thatwe shouldn't have a lot of buttons b buttons soProject Manager: Okay . Yeah and you you you will not have pla enough {disfmarker} a lot of place to put a L_C_D_ on a banana also .User Interface: Yeah .Marketing: Uhdo you want a an L_C_D_ with twenty five Euros ? {vocalsound}Project Manager: {vocalsound} Well , you're the Marketing Expert you should tell us if it is too much or not .User Interface: Well , this is{disfmarker}Marketing: I think {disfmarker} Well , according to the to the report people are more interested in in a fa fancy look and feel and in a technological inno in innovation ,Project Manager:{vocalsound}Marketing: so , I will give more importance to the look and feel than {disfmarker} rather than theProject Manager: {vocalsound} So {disfmarker} So you you you suggest to go fMarketing: new inputs andalso it's {disfmarker} I'm not convinced about this L_C_D_ because you need uh internet connection , you need more things , it's not just buying a new control re remote , you need {disfmarker} buying control remote, buying uhProject Manager: Okay . {vocalsound} S so you're simplyMarketing: more things . It's not so simple .Project Manager: you're simply looking s to a remote control that looks like a banana with few buttons{disfmarker} with only a few buttons .Marketing: For instance , yeah . Yeah for for for {disfmarker} given an an example yeah . {vocalsound}Project Manager: Okay good . So maybe you can go ahead ?Marketing:Yeah no , it's what I already said .Project Manager: Okay . {vocalsound} Thanks . Um . Okay , I'll give the floor . So you are User Interface guy . So you're three ?User Interface: Okay . Yeah .Project Manager: And it'sthis one .User Interface: Yep .Project Manager: Go for it .User Interface: {vocalsound} Yep . Okay . So . S next uh slide . Okay . So I received an email um around lunchtime letting me know that the brilliant minds atour technology division had developed an integrated programmable sample sensor sample speaker unit , um which is a way for you to have a conversation with your coffee machine and or remote control {vocalsound}.Industrial Designer: But it's just a speaker right ?User Interface: It's {disfmarker} no , what it is , it's it's very {disfmarker}Industrial Designer: It's not a microphone .User Interface: It has a has a microphone , has aspeaker , it's got a little chip and it allows you tIndustrial Designer: Mm-hmm . Actually I'm not reading microphone there , so that's why you can all have conversation , it {gap} just to speak to you .User Interface:Well , it's a sample sensor sample speaker . Sample sensor sample speaker . It means that it can recognize , it can do like a match on a on a certain phrase that you speak and then can play back a phrase in responseto that .Industrial Designer: Mm-hmm . Mm-hmm . Mm-hmm . Mm-hmm , mm-hmm .User Interface: But uh there's no kind of um understanding of the phrase . So , I mean , you know ,Industrial Designer: Okay .UserInterface: I guess you could build that in , you could you could link the the recognition of a certain phrase to some function on on the remote control .Industrial Designer: Mm-hmm , mm-hmm , mm-hmm .UserInterface: But basically the thing is , we have this technology availableIndustrial Designer: In-house .User Interface: in-house . So , umIndustrial Designer: Mm-hmm .User Interface: but the thing is obviously there'sstill gonna be a cost if you decided to integrate that because you still have to pay for the c production of the components ,Industrial Designer: Mm-hmm , mm-hmm .User Interface: so um it it {disfmarker} but itbasically means we c we can kind of consider this from uh you know uh a theoretical or usability kind of viewpoint without worrying too much about you know how to develop it because we have this already done.Industrial Designer: Mm-hmm , mm-hmm .User Interface: Whilst you know , some people might get annoyed if we uh if we just dump it , {gap} {disfmarker}Project Manager: I {disfmarker} there's something that I{disfmarker} unclear really understanding . Is this a technology that recognize keywords {disfmarker} speech keywords ?User Interface: It's it it's no , well , it's it'll recognize uh I guess keywords , but you knowkeywords in a certain order like a phrase . You train it for a certain uh , for a certain phrase , you say {disfmarker} the the example they said that they have uh up and running with their prototype is um {disfmarker}well they've actually integrated into the into the the coffee machine that uh that we're producing is , you can say good morning to the coffee machine and it can recognize that phrase and it'll playback good morning ,how would you like your coffee ?Project Manager: And it's just to , it's just to playback something ?User Interface: Yeah . So actually that was a bad example , 'cause it doesn't actually ask how do you want your coffeebecause it can't really understand the response , so .Project Manager: Yeah yeah . So this is not s really to do to to do control .User Interface: Only , like , only in the sense that it it can recognize a set a set target kindof word anProject Manager: Yeah . This is just more like a poi pois yeah .User Interface: It's designed it's designed as a fun kind of thing ,Project Manager: Yeah yeah .User Interface: but I guess you could use it as uhas a way to implement uh {disfmarker}Project Manager: So it it's c uh it itMarketing: Yeah but you can uProject Manager: it is a uh uh easy uh a fancy thing that you you can bring to {disfmarker} we can bring to theremote control that will not have any uhUser Interface: Completely pointless yeah .Project Manager: {disfmarker} yeah comp {vocalsound} completely pointless {vocalsound} for the inter for {disfmarker} from theinteraction point of v point of view {gap} .User Interface: {vocalsound} Yeah . Yeah , unless you know , you like having conversation with your remote control .Project Manager: Okay .User Interface:{vocalsound}Marketing: Yeah but the {disfmarker} can we use it for saying okay , channel fifty , channel twenty ?User Interface: Well yeah , that's the thing , if {disfmarker} you can but {vocalsound} you have to prothough I think it's a fairly simple design so you would have to record into the device every possible combination , you have to s tr train it to l to learn channel fifteen , that whole thing , not just the word channel and theword fifteen , it doesn't have that kind of logic in it .Project Manager: Yeah yeah . So this is so this is this is much more than tak taking this technology , bringing it to the remote control and using it .User Interface: So{disfmarker}Industrial Designer: Mm-hmm .User Interface: Yeah , that would be some development work .Project Manager: So this is out of discussion . So if if if it is something that you can {disfmarker} we can bringeasily and to put it into the banana remote control {disfmarker}User Interface: Yeah .Marketing: M Mando .User Interface: {vocalsound} Banana-mando .Project Manager: No this is mm banana-bando , yeah .UserInterface: {vocalsound} Banana-man {vocalsound}Marketing: Banana-mando yeah .Project Manager: Uh then it could be cool yeah .Marketing: {vocalsound}Project Manager: {vocalsound}User Interface:{vocalsound}Industrial Designer: Yeah okay , let's go ahead .Project Manager: Okay .User Interface: I uh I I I don't think it's worth it though , I think it doesn't really add much to the functional design and it's it's it'snot mature enough to use as a speech recognition engine , so {disfmarker}Project Manager: Okay .User Interface: Um , yeah . So if we can just move on to the next slide , I've just done a quick mock-up of uh uh someof the features of our {vocalsound} potential funky-looking uh remote control {disfmarker}Marketing: {vocalsound}Project Manager: It doesn't look like a banana at all .User Interface: Well , you see , I was I wasunaware at this point of th of the fruit focus ,Project Manager: Yeah .User Interface: um , so at the moment it's more of a box focus .Project Manager: But you you can fit i you're saying now you can fit it to{disfmarker}Marketing: {vocalsound} Looks like a tr look likes a a tro a tropical fruit .Project Manager: Yeah .User Interface: {vocalsound} Yeah , well , this is actu this could be a genetically engineered fruit that'sdesigned to be you know square so that it packs tighter in the boxes .Marketing: Yeah . {vocalsound}User Interface: But um , I've just indicated here , we could have actually two scroll wheels , 'cause I think the scrollwheel is a fairly um key part of , you know ,Industrial Designer: Stable thing , that's right . To have {gap} ,User Interface: I think everyone has has agreed that it's {disfmarker} that it could be quite a useful um thing ,so .Industrial Designer: mm-hmm , mm-hmm .User Interface: {vocalsound} But I think it's important , you know , to have two scroll wheels because , you know , you want one for for the channel , but you also wantone for for the volume ,Project Manager: Mm .User Interface: because it's it's {disfmarker} the volume i it's , you know it's very handy for it to have uh instant kind of uh feedback uh and response , so .IndustrialDesigner: Mm-hmm , mm-hmm .User Interface: {vocalsound} But um , I've also included this turbo button because I think , you know , every design should have a turbo button , and {disfmarker} well{vocalsound}Marketing: What's a turbo button ?User Interface: so this is you know , a unique problem with with televisions is that if you have this scro this scroll wheel for the television , the uh the tuner on the T_V_ isnot gonna be able to to switch between stations as fast as you can scroll , so you know , the th the person might want to have a uh {disfmarker} Might want to be able to scroll past television stations without seeingwhat's on them , in which case it just waits until you stop scrolling and then , you know , displays that station . Or they might want to scroll and and have a quick glimpse of it , even if it lags behind what they're doing{gap} .Marketing: It con it controls the speed ?User Interface: Yeah , so with this turbo button you can , say , skip over t channels if uh , you know , if I'm if I'm going {disfmarker} if I'm scrolling past them and youknow , it's um , you could have a little red light that comes up when they press it so they feel you know it's really going fast or whatever .Project Manager: {vocalsound} {vocalsound}User Interface: So yeah , that's um, those are the two important uh features I think we need on the remote ,Industrial Designer: Mm-hmm .User Interface: but I mean we can discuss about what other kind of buttons we need , um . You know , i it couldbe , you know , if we if we wanna have like a very cheap kind of device , I mean , we could either consider that maybe we want to sell this as a very , if it's gonna be a banana , you know that's a pretty gimmicky kind ofthing that doesn't have that much functionality , it's just you know a couple of scroll wheels and a button cause it's hard to get so many buttons on a bananaProject Manager: It's enough .User Interface: and it's stillvery {disfmarker} it may even be for most {disfmarker} for some people more functional than their current remote , but if they have these scroll wheels , so , um {vocalsound} you know , what other buttons do wewant ?Industrial Designer: Mm-hmm .User Interface: I mean we could have {disfmarker} well , I guess you need an on and off switch ,Project Manager: Switch on . Yeah .User Interface: but you could you could o youcould turn it turn it on by taking the top off the banana maybe , you know , it's kind of like a spy kind of flick thing .Marketing: Yeah . So sounds crazy . I like crazy ideas .User Interface: {vocalsound} That's why you'rea marketing guru . {vocalsound}Industrial Designer: {vocalsound}Project Manager: Okay .Marketing: Yeah , of course . {vocalsound}Project Manager: So i it looks like we're going completely to forget about the


Project Manager: So we are here to talk about functional design . Now hopefully we've all got a better idea from {vocalsound} {disfmarker} than we did f leaving the last meeting as to what it is we are up to now . Sohere's an agenda . Uh I'll open . Um you should know that I'll be taking minutes during all the meetings , as I was struggling to our last time uh and that'll be easier for me now because I'm not actually giving the wholepresentation . Uh the additional points are just the stuff that we sent and that I forwarded on from upper management having a few bright ideas to make our lives painful .Industrial Designer: {vocalsound}{vocalsound}Project Manager: Um {vocalsound} now {vocalsound} you can all give your presentations . We can talk about the requirements and hopefully come to some decisions . {vocalsound} Right , forty minutesfor this meeting , so a bit more time than the last one . Here's the additional points I just wanted to put those in there to see if you guys had any comments on them . Uh did you all receive that email ?User Interface:Yep .Marketing: Yeah .Project Manager: So does anyone have any overall {gap}Marketing: Well {vocalsound} uh what comes up for me is that if we're gonna if we're gonna be marketing a product that is going to be uhhaving {vocalsound} no teletext , people are very comfortable {vocalsound} with {vocalsound} the idea of having teletext and using teletext , and so we're not {disfmarker} we're gonna be a new product withoutsomething that people are very comfortable having right now .Project Manager: Mm . Mm . Yep .Marketing: So that's , from a marketing perspective I I see I see a lack .Project Manager: Mm .Marketing: And so we haveto go , I think , in the other direction . What are we gonna have that makes this thing better than {disfmarker}Project Manager: Well tha that first point could uh also be an op opportunity because in seeing that teletextis becoming outdated , some sort remote control that can work with the Internet {disfmarker} {vocalsound} there is the opportunity that's presented , I guess .Marketing: {vocalsound} Right . Yeah . No , I I agree withyou .Project Manager: Okay .Marketing: So what I'm talking about is I see that one side we're eliminating something so we have to come up with another side which is , what are we gonna be targeting our market uhthat {vocalsound} identifies our product as better than {disfmarker} because it doesn't have teletext it has ta-ta-ta-ta-ta .Project Manager: Okay .Marketing: So that's that's that was my reactions .Project Manager:Yeah . but but we are sort of being dictated that this should only be for the television .Marketing: Yeah yeah .Project Manager: So we're quite fixed . So we're really probably , in terms of marketing , are looking forthat's uh that's a cost winner rather than a fantastic new feature product .Marketing: Yep .Industrial Designer: {vocalsound} Yeah bu but we we're designing only the remote ,Project Manager: Yeah .Marketing: Okay.Industrial Designer: we not design the T_V_ .Project Manager: Hmm .Industrial Designer: So uh we're gonna be removing the teletext out of any T_V_ that we {disfmarker} people use our remote with .Marketing:Yeah . 'Kay .Project Manager: Hmm .Marketing: That's right .Industrial Designer: So it's kind of a stupid decision .Marketing: I think we take with you .Project Manager: But there's also the potential for mark there's amarket here for our lost teletext .User Interface: Right .Project Manager: For example someone that just goes to the shop that wants a replacement {disfmarker} wants it as {vocalsound} cheap as possible .Twenty-five Euros is the selling price , we really have to innovate here I guess .Marketing: That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about thisproduct 'cause somebody , some people are gonna be hap unhappy 'cause it took {disfmarker} they can't ac access their teletext .Project Manager: Mm .Marketing: Okay . 'Cause we're talking about {vocalsound}eighty percent or ninety percent or ninety-five percent of the televisions out there are are teletext .Project Manager: K yeah .Marketing: So so it's it's not that I'm criticizing the product at all . It's just when we eliminatethat then what do we bring ? What are we bringing in to take the place of this ,Project Manager: Mm 'kay .Marketing: and we have to d {disfmarker} in my opinion we have to double up .Industrial Designer:{vocalsound}Marketing: If we lose one we need to bring two or three .Project Manager: Okay . Okay I think that the {vocalsound} last point is probably quite uh straightforward . Obviously the the {disfmarker} w ithas to be branded . 'Kay .Industrial Designer: So then the double R_ will be our our {disfmarker}Project Manager: On the product yeah . Can you handle that black and yellow ?User Interface: I think one of{disfmarker}Industrial Designer: I tho I tho I thou I think Rol Ro Rolls-Royce might mind , but don't worry .User Interface: I think w , yeah , one of the things that we should also keep in mind um when we're doing this{disfmarker} I mean our company's slogan is we put the fashion in electronics , right . So I think our kind of {disfmarker} our target here is to {vocalsound} have some kind of very like sleek {vocalsound} nice lookremote and we want it to be functional as well , but I think one of the main selling points is that we don't want it to be clunky like like this thing here .Project Manager: Mm .User Interface: You know we don't wanna abig clunker . We want something that looks nice and it's fashionable and so {disfmarker}Marketing: So you have this ?Project Manager: Nah . So we have three presentations , and I think we'll go in order of participantnumber here . So we can have a look at the working design first from participant two . That's {disfmarker} {gap} Okay .Industrial Designer: Yes .User Interface: That's fine . Okay soProject Manager: Mm it's enough .But uh click it on off ?User Interface: so you all know me , I'm the Industrial Designer . And we've some basic components that um our remote is gonna need , just basically every remote'll need 'em .IndustrialDesigner: {vocalsound}User Interface: We need some kinda of power d power source . Um we have to decide on our our user interface , which is his department , but the in user interface is also a major component .Um we need a programmable digital signal processor to um to take the input from the user and translate that into uh into electronic signal , which we pass to the infra-red L_E_D_ , which you aim at the television uhwhich {disfmarker} and it receives that signal . You need a on-off switch um I don't know how that got in there . And uh we also need to um have the {vocalsound} {disfmarker} if we want a universal remote we needto have encryption codes for the different makes of T_V_s . So we need to know all the different you know all the different signals and so that'll require some memory as well . Um so here's just a basic layout of howhow the remote would work . You ha the v the power source is in the upper right-hand corner there , and you can see that uh we have the user interface here which is connected to the chip which does all our signalprocessing , and then passes that signal on to the infra-red L_E_D_ and that signal is then emitted and received by the television at the photo-transistor . So {vocalsound} those are the basic components that need togo into this and everything else is pretty much uh open to move around .Marketing: Now is {disfmarker} would this be {vocalsound} considered just a standard uh um {disfmarker}User Interface: I think anydesMarketing: This is not this is not cutting edge technology we're talking here .User Interface: No .Marketing: We're talking about existing technology .User Interface: Right I think {disfmarker}Marketing: Nothing isbeing modified or upgraded or new discoveries .User Interface: Yeah this is just {disfmarker} this is just a basic layout of ev {vocalsound} of all the components that w w are gonna be absolutely necessary f to have aworking remote . We can add things in like if we wanted some voice recognition , I mean that {vocalsound} I mean {vocalsound} that you can kinda say would {vocalsound} would fall under the user interface and thedigital signal processing chip .Marketing: Okay . Okay .Project Manager: Do we have an idea of costs of different components ?User Interface: Um well the most the most costly components are gonna be the chip andthe uh th it could als basically the user interface and the casing are gonna be expensive as well .Project Manager: 'Kay .User Interface: Um the L_E_D_ and the the transistors and everything else are you know they'rethey're pretty cheap . So depending on what we want our functionality to be , um the chip could be expensive or it could be cheap .Project Manager: Mm 'kay .User Interface: Um depending on the n amount of memorywe need in there and stuff like that and h and h {vocalsound} you know how much power .Project Manager: Do we have any ballpark figures for that yet ? No .User Interface: Uh I don't have any figures right now.Project Manager: 'Kay .User Interface: We uh we have to wait until we get to a more specific design phase for that .Project Manager: Yeah .User Interface: Um but {disfmarker} and I think a significant part of the costcould be the actual the actual casing itself and and you know the the b the buttons and things like that , I think .Marketing: N okay . Mm . Mm the shell ?User Interface: Yeah . Basically yeah .Marketing: Okay .ProjectManager: Okay .User Interface: So yeah . That's all I have really .Project Manager: Okay . Thanks . And we have participant three , which I believe is Pedro .Industrial Designer: {vocalsound} I {disfmarker}ProjectManager: I can give you that to click on .Industrial Designer: Hey mouse .Marketing: {vocalsound}Industrial Designer: Open . {vocalsound}Project Manager: And you wanna get {disfmarker}Industrial Designer: Whenwe're fighting over it's also more {disfmarker} lot more fun . {vocalsound}Project Manager: View a slide show , that's what you wanna do , yeah ? Just go up to view .User Interface: Click , don't {disfmarker} Yeah.Industrial Designer: Uh .Project Manager: Mm 'kayIndustrial Designer: This doesn't work . {vocalsound} So yeah function design . Um you guys know me , Pedro , and um what I found is we want to do fashion and Ithink , honestly , we should keep technology low and just simple basically and try to aim for design . If basically a case will will cost the same if it looks good or bad so we ma we have to make it look good . Umsomething cute and small . The big chunky remotes are died in the eighties . So we should just go for something that people will like to actually look at .Project Manager: {vocalsound}Industrial Designer: And umalthough mo most people will buy s televisions and everything for uh {disfmarker} that have loads of loads of little functions and everything and they mostly end up using simple functions and little things and most thepeople won't won't get too mad of actually having to go the {disfmarker} to the s to the television to , for instance , tune in their {disfmarker} the stations . There's no need to have that in the remote . So um um as forwhat I would recommend for uh the the interface design , and uh I will change the colours on the on the logo , but {vocalsound} um we should go for the user-oriented device , so simple controls and good ergonomics .Um and uh although I th I th I'm still here recommending the teletext so I'll remove that , I guess , but um we should go for the {disfmarker}Project Manager: But I t I think what the {vocalsound} the managementrecommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it . So I I still think if it's cheap enough functionality-wise to include , it really should be in there .UserInterface: Mm-hmm .Project Manager: Because otherwise we're just going to {disfmarker} I mean {vocalsound} even if it's necessary or not , if you {disfmarker} if you're given the choice between a t a remote withteletext or without uh when it really {disfmarker} if it i {vocalsound} if it isn't more expensive for us to k make {disfmarker} because as far as I understand it , {vocalsound} it can be operated with the same set ofbuttons , yeah ? So it should be in there .User Interface: Right as far as {disfmarker}Industrial Designer: {vocalsound} Yeah .User Interface: i it's just uh {vocalsound} the cost of an extra button . I meansoftware-wise there's really no difference .Project Manager: Yeah . Okay . Isn't {disfmarker}User Interface: I think .Marketing: {vocalsound} I have maybe a silly question . I {disfmarker} in the very beginning it saidwith the with the advent of computers there's gonna be the {disfmarker} it's gonna be out-moded teletext . I I don't understand how those two things are connected . How does how does computers and teletext{disfmarker} h how {disfmarker} why is one eliminating the need of the other ? I don't understand that .Project Manager: Well maybe what we're getting into here is the the idea of uh Internet through the T_V_ forexample . So that might play on what we can do .Industrial Designer: Yeah the they're basically aiming at saying that {vocalsound} you would use {disfmarker} you know a couple of years ago teletext to be the easiestway to check like for uh uh the scheduling and the next programme and stuff like thatUser Interface: Scheduling . Um to find out what what you're watching even if there's commercials you know .Industrial Designer:and now {disfmarker} YeahMarketing: Okay .Industrial Designer: and now you can c look it over Internet . But I still think teletext is way more convenient until until we have the same commodities .User Interface: Ithink I ha I agree .Marketing: Yeah 'cause , yeah , I just {disfmarker} I don't see the cross-over between computers and television . I mean I do see the cross-over in some sense ,Industrial Designer: Yeah , but it's nothappen yet . Yeah .Marketing: but but but but with the {disfmarker} the remote is is used for television , okay .User Interface: Well for me {disfmarker}Project Manager: Well you have digital T_V_ still already .UserInterface: Yeah .Marketing: So so if we make the cross-over and we're gonna view television on computers then we're then we're losing the the necessity of the remote . SUser Interface: Unless you have a{disfmarker}Project Manager: Well there there is a {disfmarker} for example on digital T_V_ systems you have {disfmarker} you can press a button and you can buy things in adverts ,User Interface: Yeah .ProjectManager: and you can uh you can view through a catalogue for example .User Interface: Mm-hmm .Project Manager: A a family member of mine has got a system where you just um you can {disfmarker} Yeah , andthere's other features for example on other systems where you can pause live T_V_ and things like that . They're just features from the Internet uh from computers are are coming into the T_V_ sort of under the covers, but you still use it through a teletext .Marketing: Okay .Project Manager: So now the things to think here are that that there's gonna be more functionality , potentially that we can handle .Marketing: Okay .IndustrialDesigner: Yeah but we we don't we're not aiming a command for that . That's the thing . And all of those require the other commands with more complexity and more software and {disfmarker}User Interface: {gap} Ithink a lot of that's proprietary anyways . You're not gonna be able to , you , like command a TiVo with our remote . I don't think .Project Manager: Mm . But still there there's an opportunity . If if it's {vocalsound} , forexample , a trainable one then we're {vocalsound} just simply having like an up , down , left , right , an okay button or something like that might might do as well in future proofing it . {gap}Industrial Designer: Yeahbut we would increase the price to try to make it a trainable one , so {disfmarker}Project Manager: Mm . Okay .Industrial Designer: Well I dunno . One way the other teletext was there but I guess we can remove it or ,you know , make two separate interface designs .User Interface: I think if it's possible you should try to you know have a talk with management about that . Just you know {disfmarker}Industrial Designer: Yeah.Marketing: Yeah I don't I don't see the logic .Industrial Designer: Yeah .Marketing: I I don't see the logic in elimination of teletext , I just I I {disfmarker}Project Manager: Yeah , and neither do I in fact .Marketing: butI'm not a tech-mind either . I just don't see the cross-over between computers and and andProject Manager: Bu uh .Marketing: {disfmarker} 'Cause we are designing something for a television , okay .IndustrialDesigner: {vocalsound}Project Manager: I'll communicate that back to those guys there a a and th the message really we wanna be sending to them is that , although teletext may become outdated w there's no l logicin not having it in there anyway i if it doesn't affect the price .User Interface: Right it's just notIndustrial Designer: Yeah .Project Manager: Um but I I think what they're pushing us towards here is in terms of thinking ofways to future-proof our system for future systems that have something else other than teletext maybe .User Interface: {disfmarker} Yeah .Industrial Designer: Yeah .Marketing: We are selling it to an existing market.Project Manager: I dunno I'm {disfmarker}Industrial Designer: Yeah but we're not putting some {disfmarker} there's no no putting anything in in the place of teletext .Marketing: That's {disfmarker}Project Manager:Mm 'kay .Marketing: Yeah ,Industrial Designer: That's the problem .Marketing: and and , yeah , and and we're also {vocalsound} marketing a product . It's {disfmarker} what I'm seeing is a is a mid-range cost product.Project Manager: Mm .Marketing: So so w we can't go and pump a whole bunch of technology into this thingProject Manager: Yeah .Marketing: because all of a sudden we are gonna have cost overruns . So if we drop{disfmarker} if we are gonna choose to drop teletext , again what are we adding to the product that makes it marketable ?Project Manager: Hmm . So if we're keeping it basic we're loo loo what we're looking to sell itbasically is it's uh just being very easy to use , looking exceptionally good , that sort of thing . 'Cause we really don't have anything else there , do we ?Industrial Designer: Yeah .Marketing: I don't I don't see it , and tome if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price . I need to make it special with a high price tag . I don't want to make it economically uh g uhcompetitive .Project Manager: Mm-hmm .Marketing: I want I want to market it as exclusive . So I would market this product it {disfmarker} at eighty-nine Euros and come up with some really {vocalsound} beautifulexterior design or something th but but I don't think we have that flexibility .Project Manager: But i if design if design is cheap and functionality is basic , then twenty-five Euros is probably a high price for a commonergarden {disfmarker} stan standard T_V_ so the place {disfmarker} uh remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant {vocalsound} high-pricedbasic remote . Does that make sense , huh ?Marketing: No I no I I understand what you say ,Project Manager: Mm .Marketing: but what I'm what I'm , okay {disfmarker} we probably need to move along ,ProjectManager: Yeah we probably should .Marketing: but my my concern is trying to find a marketing niche for this product ,Project Manager: We we're doing alright for time .Marketing: and if I'm coming in with a with withtwenty-five Euros , which is mid-market price , um then what am I going to give these people for this ?Project Manager: Yeah .Marketing: So that's just my question , but we can keep talking .Project Manager: Okay .Sorry that kinda cut into you there .Industrial Designer: No just I I would I would advocate for continuing teletext and those would be the basic commands . Um as for , you know , the the case design uh maybe I'llcome up with more concrete ideas . Right now it's just the idea of simplicity and slickness , cute and small um {disfmarker}User Interface: Right . I'm just thinking you know with all these universal remotes that are outthere , how many people {vocalsound} how many people actually use every feature that ar you know i like these trainable remotes and things like that , where , you know , it's just so confusing to do {vocalsound} touse all these functions . Where I think the largest portion of the market is just gonna {disfmarker} you know they lost their T_V_ remote , they need another one that'll work with their T_V_ . They want something thatlooks nice , that that that isn't gonna break when they drop it , that you know that maybe it's it's ergonomic , it feels good in your hand , something like that .Project Manager: Mm .User Interface: I think that's gonna


Grad E: As usual .Grad B: Yes . Whew ! I almost forgot {pause} about the meeting . I woke up twenty minutes ago , thinking , what did I forget ?Grad D: It 's great how the br brain sort of does that .Grad E: Something's not right here .Grad B: Internal alarms .Grad D: OK . So the news for me is A , my forthcoming travel plansGrad B: Yes .Grad D: in two weeks from today ? Yeah ? More or less ? I 'll be off to Sicily and Germany for acouple , three days .Grad B: Now what are y what are you doing there ? I forgot ?Grad D: OK , I 'm flying to Sicily basically to drop off Simon there with his grandparents . And then I 'm flying to Germany t to go to aMOKU - Treffen which is the meeting of all the module - responsible people in SmartKom ,Grad B: Mmm .Grad D: and , represent ICI and myself I guess there . And um . That 's the mmm actual reason . And then I 'malso going up to EML for a day , and then I 'm going to {vocalsound} meet the very big boss , Wolfgang Walster , in Saarbruecken and the System system integration people in Kaiserslautern and then I 'm flying backvia Sicily pick up my son come back here on the fourth of July . And uh .Grad E: What a great time to be coming back to theGrad B: God bless America .Grad E: You 'll see maybe {disfmarker} see the fireworks fromyour plane coming in .Grad D: And I 'm sure all the {disfmarker} the people at the airport will be happy to work on that day .Grad E: Yeah . You 'll get even better service than usual .Grad B: Wait , aren't you flying onLufthansa though ?Grad D: Mm - hmm . Alitalia .Grad B: Oh . Well then the {disfmarker} you know , it 's not a big deal . Once you get to the United States it 'll be a problem , butGrad D: Yeah . And um , that 's that bitof news , and the other bit of news is we had {disfmarker} you know , uh , I was visited by my German project manager who A , did like what we did {disfmarker} what we 're doing here , and B , is planning to comehere either three weeks in July or three weeks in August , to actually work .Grad B: On {disfmarker} ?Grad D: With us .Grad B: Oh .Grad D: And we sat around and we talked and he came up {disfmarker} we came up{disfmarker} with a pretty strange idea . And that 's what I 'm gonna lay on you now . And um , maybe it might be ultimately the most interesting thing for Eva because she has been known to complain about the factthat the stuff we do here is not weird enough .Grad C: OK .Grad D: So this is so weird it should even make you happy .Grad C: Uh . {comment} OK .Grad E: Oh great .Grad D: Imagine if you will , {vocalsound} that wehave a system that does all that understanding that we want it to do based on utterances .Grad B: Mm - hmm .Grad D: It should be possible to make that system produce questions . So if you have the knowledge ofhow to interpret " where is X ? " under given conditions , situational , user , discourse and ontological {vocalsound} conditions , you should also be able to make that same system ask " where is X ? "Grad E: Mm - hmm.Grad D: in a sper certain way , based on certain intentions . So in instead of just being able to observe phenomenon , um , and , guess the intention we might be able just to sort of give it an intention , and make itproduce an utterance .Grad E: Hmm .Grad B: Well , like in AI they generally do the take in , and then they also do the generation phase , like Nancy 's thing . Or uh , you remember , in the {disfmarker} the hand thingin one - eighty - two , like not only was it able to recognize but it was also to generate based upon situations . You mean that sort of thing ?Grad D: Absolutely .Grad B: OK .Grad D: And once you 've done that what wecan do is have the system ask itself . And answer , understand the answer , ask something else , and enter a dialogue with itself . So the {disfmarker} the ba basic {disfmarker} the same idea as having two chesscomputers play against each other .Grad E: Except this smacks a little bit more of a schizophrenic computer than AI .Grad D: Yeah you c if you want , you can have two parallel {vocalsound} machines um , asking eachother . What would that give us ? Would A be something completely weird and strange , and B , i if you look at all the factors , we will never observe people let 's say , in wheelchairs under {disfmarker} you know , in{disfmarker} under all conditions ,Grad E: That 's good .Grad D: you know , when they say " X " , and there is a ride at the goal , and the parking is good , we can never collect enough data . It 's {disfmarker} it 's{disfmarker} it 's not possible .Grad E: Mm - hmm . Right , right .Grad D: But maybe one could do some learning . If you get the system to speak to itself , you may find n break downs and errors and you may be ableto learn . And make it more robust , maybe learn new things . And um , so there 's no {disfmarker} no end of potential things one could get out of it , if that works . And he would like to actually work on that with us.Grad B: Well then , he probably should be coming back a year {pause} from now .Grad D: So Yeah , I w See the {disfmarker} the generation bit , making the system generate {disfmarker} generate something ,{comment} is {disfmarker} shouldn't be too hard .Grad B: Well , once the system understands things .Grad E: Yeah . No problem .Grad B: I just don't think {disfmarker} I think we 're probably a year away fromgetting the system to understand things .Grad D: Yeah . Well , if we can get it to understand one thing , like our " where is " run through we can also , maybe , e make it say , or ask " where is X ? " Or not .Grad E:Mmm , I don't know . e I 'm sort of {disfmarker} have the impression that getting it to say the right thing in the right circumstances is much more difficult than getting it to understand something given thecircumstances and so on , you know , I mean just cuz it 's sort of harder to learn to speak correctly in a foreign language , rather than learning to understand it . Right ? I meanGrad D: Grad E: just the fact that we 'llget {disfmarker} The point is that getting it to understand one construction doesn't mean that it will n always know exactly when it 's correct to use that construction . Right ?Grad D: It 's {disfmarker} it 's uh{disfmarker} Well , I 've {disfmarker} I 've done generation and language production research for fo four {disfmarker} four and a half years . And so it 's {disfmarker} it 's {disfmarker} you 're right , it 's not the sameas the understanding . It 's in some ways easier and some ways harder . nuh ?Grad E: Yeah .Grad D: But , um , I think it 'd be fun to look at it , or into that question .Grad E: Nnn , yeah .Grad D: It 's a pretty strangeidea . And so that 's {disfmarker} that 's {disfmarker} But {disfmarker}Grad B: The basic idea I guess would be to give {disfmarker} allow the system to have intentions , basically ? Cuz that 's basically what needs tobe added to the system for it .Grad D: Well , look at th eee , I think even {disfmarker} think even {disfmarker} What it {disfmarker} would be the {disfmarker} the prior intention . So let 's uh {disfmarker} uh , let 'ssay we have this {disfmarker}Grad B: Well we 'd have to seed that , I mean .Grad D: No . Let 's {disfmarker} we have to {disfmarker} we have some {disfmarker} some top - down processing , given certain setting .OK , now we change nothing , and just say ask something . Right ?Grad B: Grad D: What would it ask ?Grad B: It wouldn't know what to ask . I mean .Grad D: It shurGrad B: Unless it was in a situation . We 'd have toset up a situation where , it didn't know where something was and it wanted to go there .Grad D: Yeah !Grad C: Mm - hmm .Grad D: Yeah .Grad B: Which means that we 'd need to set up an intention inside of thesystem . Right ? Which is basically , " I don't know where something is and I need to go there " .Grad D: Eh , nGrad E: Yeah .Grad D: Ooh , do we really need to do that ? Because ,Grad B: Well , no I guess not .ExcelGrad D: s It 's {disfmarker} i I know it 's {disfmarker} it 's strange , but look at it {disfmarker} look at our Bayes - net . If we don't have {disfmarker} Let 's assume we don't have any input from the language .Right ? So there 's also nothing we could query the ontology , but we have a certain user setting . If you just ask , what is the likelihood of that person wanting to enter some {disfmarker} something , it 'll give you ananswer .Grad B: Sure .Grad D: Right ? That 's just how they are . And so , @ @ whatever that is , it 's the generic default intention . That it would find out . Which is , wanting to know where something is , maybe nnn{disfmarker} and wanting {disfmarker} I don't know what it 's gonna be , but there 's gonna be something thatGrad E: Well you 're not gonna {disfmarker} are you gonna get a variety of intentions out of that then ? Imean , you 're just talking about like given this user , what 's the th what is it {disfmarker} what is that user most likely to want to do ?Grad D: Well you can observe some user and context stuff and ask , what 's theposterior probabilities of all of our decision nodes .Grad E: And , have it talk about {disfmarker} OK .Grad D: You could even say , " let 's take all the priors , let 's observe nothing " , and query all the posteriorprobabilities . It - it 's gonna tell us something . Right ?Grad B: Well , it will d r assign values to all the nodes . Yes .Grad D: And {disfmarker} Yes . And come up with posterior probabilities for all the values of thedecision nodes . Which , if we have an algorithm that filters out whatever the {disfmarker} the best or the most consistent answer out of that , will give us the intention ex nihilo . And that is exactly what would happenif we ask it to produce an utterance , it would be b based on that extension , ex nihilo , which we don't know what it is , but it 's there . So we wouldn't even have to {disfmarker} t to kick start it by giving it a certainintention or observing anything on the decision node . And whatever that {disfmarker} maybe that would lead to " what is the castle ? " ,Grad B: I 'm just {disfmarker}Grad D: or " what is that whatever " .Grad B: Iguess what I 'm afraid of is if we don't , you know , set up a {pause} situation , {comment} we 'll just get a bunch of garbage out , like you know , everything 's exactly thirty percent .Grad D: No {disfmarker}Grad C:Mmm .Grad D: Yeah . So what we actually then need to do is {disfmarker} is write a little script that changes all the settings , you know , go goes through all the permutations , which is {disfmarker} we did a{disfmarker} didn't we calculate that once ?Grad B: Well that was {disfmarker} that was absurdly low , in the last meeting ,Grad D: It 's a {disfmarker}Grad C: Uh ,Grad B: cuz I went and looked at it cuz I was thinking, that could not be right , and it would {disfmarker} it was on the order of twenty output nodes and something like twenty {disfmarker}Grad C: And like thirty input nodesGrad B: thirty input nodes .Grad C: or some{disfmarker}Grad B: So to test every output node , uh , would at least {disfmarker} Let 's see , so it would be two to the thirty for every output node ? Which is very th very large .Grad D: Oh ! That 's nGrad E: Oh.Grad D: that 's {disfmarker} that 's nothing for those neural guys . I mean , they train for millions and millions of epochs .Grad B: Well , I 'm talking aboutGrad D: So .Grad B: Oh , I was gonna take a drink of my water. I 'm talking about billions and billions and billions and a number {disfmarker} two to the thirty is like a Bhaskara said , we had calculated out and Bhaskara believes that it 's larger than the number of particles in theuniverse . And if iGrad E: I don't know if that 's right or not . Th - that 's big . That 's just {disfmarker} That 's uh {disfmarker} It 's a billion , right ?Grad B: Two to the thirty ? Well , two to the thirty is a billion , but ifwe have to do it two to the twenty times , then that 's a very very large number .Grad E: Right . Argh . Oh , OK . Yeah . Yeah , that 's big .Grad B: Cuz you have to query the node , for every a uh , or query the net twoto the twenty times .Grad E: Sure . Alright .Grad B: Or not two to th excuse me , twenty times .Grad E: OK . So , is it t comes to twenty billion or something ?Grad B: Yes . As far as {disfmarker}Grad E: That 's prettybig , though .Grad B: That 's @ @ {disfmarker} That 's big . Actually {disfmarker} Oh ! We calculated a different number before . How did we do that ?Grad C: Hmm .Grad E: I remember there being some other onefloating around . But anyway , uh .Grad C: I don't really know .Grad E: Yeah , it 's g Anyway , the point is that given all of these different factors , it 's uh e it 's {disfmarker} it 's still going to be impossible to runthrough all of the possible situations or whatever .Grad C: Ooo , it 's just big .Grad E: But I mean , this 'll get us a bit closer at least , right ? I mean .Grad B: If it takes us a second to do , for each one , and let 's say it's twenty billion , {comment} then that 's twenty billion seconds , which is {disfmarker}Grad E: Yeah .Grad B: Eva , do the math .Grad C: Can't .Grad E: Long !Grad C: Grad B: Hours and hours and hours and hours .But we can do randomized testing .Grad E: Tah - dah !Grad B: Which probabilistically will be good enough .Grad D: Mm - hmm . Yeah . So , it be it it 's an idea that one could n for {disfmarker} for example run{disfmarker} run past , um , what 's that guy 's name ? You know ? He - he 's usually here . Tsk . J J Jer - JerjGrad E: Here in the group ? Jerry Feldman .Grad D: Oh , yeah . That 's the guy . We {disfmarker} we{disfmarker} we {disfmarker} we gGrad B: Wait , who ?Grad E: Yeah , i that would the g the bald guy .Grad B: Oh ! My advisor !Grad D: And um . so this is just an idea that 's floating around and we 'll see whathappens . And um , hmm , what other news do I have ? Well we fixed some more things from the SmartKom system , but that 's not really of general interest , Um , Oh ! Questions , yeah . I 'll ask Eva about the EBayes and she 's working on that . How is the generation XML thing ?Grad B: I 'm gonna work on that today and tomorrow .Grad D: OK . No need to do it today or tomorrow even . Do it next week or {disfmarker}GradB: I 'm gonna finish it today , uh hopefully .Grad D: OK .Grad B: I wanna do one of those things where I stay here . Cuz uh , if I go home , I can't finish it . I 've tried about five times so far , where I work for a while andthen I 'm like , I 'm hungry . So I go home , and then I think {disfmarker}Grad E: I 'm not going back .Grad B: Yeah . Either that or I think to myself , I can work at home . And then I try to work at home , but I failmiserably .Grad E: Yeah .Grad B: Like I ended up at Blakes last night .Grad E: Non - conducive .Grad B: No . I almost got into a brawl . But I did not finish the uh , But I 've been looking into it . I th @ @ It 's not like it's a blank slate . I found everything that I need and stu and uh ,Grad D: But stGrad B: At the b uh furthermore , I told Jerry that I was gonna finish it before he got back . So .Grad D: OK .Grad E: That 's approaching .He 's coming back when ? Uh next {disfmarker}Grad B: Well , I think {disfmarker} we think we 'll see him definitely on Tuesday for the next {disfmarker} Or , no , wait . The meetings are on Thursday .Grad D: Maybe.Grad B: Maybe .Grad D: Who knows .Grad E: OK .Grad B: Well , we 'll see him next week .Grad E: Alright .Grad D: That 's good . Yeah . The paper .Grad E: Hmm .Grad B: I was thinking about that .Grad D: Hmm.Grad B: I think I will try to work on the SmartKom stuff and I 'll {disfmarker} if I can finish it today , I 'll help you with that tomorrow , if you work on it ? I don't have a problem with us working on it though ? So .GradD: OK .Grad B: And it {disfmarker}Grad D: So you would say it 's funky cool .Grad B: I mean we just {disfmarker} I mean it wouldn't hurt to write up a paper , cuz then , I mean , yeah {disfmarker} I was talking withNancy and Nancy said , you don't know whether you have a paper to {pause} write up until you write it up . So .Grad E: Yeah .Grad D: WellGrad B: And since Jerry 's coming back , we can run it by him too . So .GradD: Yep . Um , what 's your input ?Grad E: Well , um , I don't have much experience with uh , conference papers for compu in the computer science realm , and so when I looked at what you had , which was apparentlya complete submission , I just sort of said what {disfmarker} just {disfmarker} I {disfmarker} I didn't really know what to do with it , like , this is the sort of the basic outline of the system or whatever , or{disfmarker} or " here 's an idea " , right ? That 's what that paper was , " here 's {disfmarker} here 's one possible thing you could do " ,Grad D: Mm - hmm .Grad E: short , eight pages , and I just don't know whatyou have in mind for expanding . Like I 'd {disfmarker} I {disfmarker} what I didn't do is go to the web site of the conference and look at what they 're looking for or whatever .Grad D: Mm - hmm . Well , it seems tome that um {disfmarker}Grad B: Wait , is this a computer science conference or is it a {disfmarker}Grad D: Um , well it 's more {disfmarker} It 's both , right ? It 's {disfmarker} it 's sort of t cognitive , neural , psycho, linguistic , but all for the sake of doing computer science . So it 's sort of cognitive , psycho , neural , plausibly motivated , architectures of natural language processing . So it seems pretty interdisciplinary , and I mean, w w the keynote speaker is Tomasello and blah - blah - blah ,Grad E: Right . Oh , yeah .Grad D: so , W the {disfmarker} the question is what could we actually do and {disfmarker} and {disfmarker} and keep astraight face while doing it .Grad B: Well , I really can't keep a straight face doing anything .Grad D: And i My idea is ,Grad E: Setting that aside .Grad D: well , you can say we have done a little bit and that 's this , anduh sort of the rest is position paper , " we wanna also do that " . Which is not too good . Might be more interesting to do something like let 's assume um , we 're right , we have as Jerry calls it , a delusion of adequacy ,and take a " where is X " sentence ,Grad E: Mm - hmm .Grad D: and say , " we will just talk about this , and how we cognitively , neurally , psycho - linguistically , construction grammar - ally , motivated , envision uh ,understanding that " .Grad E: Mmm .Grad D: So we can actually show how we parse it . That should be able to {disfmarker} we should be able to come up with , you know , a sort of a {disfmarker} a parse .Grad E:Right .Grad D: It 's on , just {disfmarker} just put it on .Grad A: I 'm OK .Grad B: Did Ben harass you ?Grad A: Yes .Grad B: Good .Grad A: Was he supposed to harass me ?Grad B: Yes .Grad A: Well , he just told methat you came looking for me .Grad D: You donGrad B: Oh .Grad D: Grad A: figure this out .Grad D: You will suffer in hell , you know that .Grad E: Backwards . There 's a s diagram somewhere which tells you how toput that {disfmarker}Grad A: I know , I didn't understand that either !Grad B: No wait . You have to put it on exactly like that ,Grad D: This is it . Yeah .Grad B: so put that {disfmarker} those things over your ears likethat .Grad A: OK .Grad B: See the p how the plastic things ar arch out like that ? There we go .Grad A: OK . It hurts .Grad B: It hurts . It hurts real bad .Grad A: It does ! I 'm sorry I didn't mean to {disfmarker}Grad E:But that 's what you get for coming late to the meeting .Grad A: I 'm sorry . I 'm sorry , oh these are all the same . OK ! th this is not very {pause} on target .Grad B: Is your mike on ?Grad C: AnGrad A: Shoot .Grad D:Yeah , it is .Grad B: OK .Grad A: Alright , you guys can continue talking about whatever you were talking about before .Grad E: Um ,Grad D: We 're talking about this um , alleged paper that we may , just , sort ofwGrad A: Oh ! Which Johno mentioned to me . Uh - huh .Grad D: Yeah . And I just sort of brought forth the idea that we take a sentence , " Where is the Powder - Tower " ,Grad A: Mm - hmm .Grad D: and we{disfmarker} we p pretend to parse it , we pretend to understand it , and we write about it .Grad E: Hmm . About how {vocalsound} all of these things {disfmarker}Grad A: What 's the part that 's not pretend ? Thewriting ?Grad D: OK , then we pretend to write about .Grad E: The submitting to a major international conference . {comment} {comment} Yeah .Grad A: Tha - {vocalsound} Which conference is it for ?Grad D: It 's thewhatever , architectures , eh you know , where {disfmarker} There is this conference , it 's the seventh already international conference , on neu neurally , cognitively , motivated , architectures of natural languageprocessing .Grad A: Oh . Wow . Interesting .Grad D: And the keynote speakers are Tomasello , MacWhinney ?Grad A: Whinney . {comment} MacWhinney. Uh - huh .Grad D: We - MacWhinney , I think .Grad E: Grad A:So , interesting , both , like , child language people .Grad D: Yeah . Yep .Grad A: OK .Grad D: So maybe you wanna write something too .Grad A: Yeah , maybe I wanna go . Um , why are they speaking at it if it{disfmarker}Grad E: Mmm . {vocalsound} Mmm .Grad A: is {disfmarker} is it normally like {disfmarker} like , dialogue systems , or , you know , other NLP - ish things ?Grad D: No no no no no no no no . It 's


Project Manager: Wait for the marketing director actually , so . Anyways . Uh . See , shall we wait ? I'm not sure if he's late or delayed or whatever , so I'm gonna start soon , we have now {disfmarker} don't havemuch time anyway .User Interface: Oh , there he is .Industrial Designer: Okay ,Marketing: Yes .Project Manager: There you are ,Industrial Designer: we {disfmarker}Marketing: Sorry ,Project Manager: okay.Marketing: a little bit of pl little problem with computer .Project Manager: Uh no problem . We're about to start , so have a seat . Okay , welcome again .Marketing: {vocalsound} {gap} .Project Manager: Today ,functional design phase . I'll take you over the minutes of last last meeting . Okay , that was just to get to know each other ,Marketing: Uh .Project Manager: have a little thoughts on what your vision is and{disfmarker} on this project , so {disfmarker} I put the minutes on the {disfmarker} I made on the on the p the the project share , so if you wanna review them , they're there . I will do so after every meeting , so ifyou have some information you wanna take back you can find it there . Anyways , um today three presentations , from every one of you . Um after that I got some new project requirements from project board , sowe're gonna go af go after {disfmarker} over this later . But I wanna start with uh stuff you did first , so we can see what everybody came up with . And after that we can have the new requirements and share somethoughts , so . Who would like {disfmarker} wanna go first ?Marketing: Yeah , sure , no problem .Project Manager: Take it .User Interface: Go ahead .Marketing: Um there was a little problem with my computer so notuh the whole uh presentation uh {disfmarker}Project Manager: {vocalsound} Anyway , let's see what you have .Marketing: Yeah . Um {disfmarker} Okay ,Project Manager: Uh it's still a bit open .Marketing: I want toopen the my s oh no .Project Manager: You should close it on your own notebook , I guess . Yeah . So there ?Marketing: Oh no ,Project Manager: Okay .Marketing: that's okay . Uh slide show . Yes . The functionalrequirements , it's uh {vocalsound} uh very important for uh the user , he he wants to {disfmarker} yeah . The the method we used uh it it's not m not a slide , because it went wrong , but the method we use uh , um{vocalsound} we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what's uh important . Uh {disfmarker}Project Manager: If I can cut in , is it peopleor men ? {vocalsound}Marketing: People ,Project Manager: Is it people , okay .Marketing: sorry .Project Manager: 'Cause I thought it was only men ,Marketing: Both women and men ,Project Manager: so{disfmarker}Marketing: yeah .Project Manager: 'Kay .Marketing: Okay . Uh the findings um uh {vocalsound} seventy five percent of the users find most remote controls ugly . Um {disfmarker}User Interface: That'spretty shocking uh . {vocalsound}Project Manager: So we have to s we have to do something about that .Marketing: Yeah , and {disfmarker} yeah , most th th they want to spend money for a better system , for betterremote control , so we can do uh a l a little uh nice things with it , and um they use {disfmarker} yeah , they use zap a lot , um uh fifty percent say they only {disfmarker} So that's the most important things .ProjectManager: Okay .Marketing: Um {disfmarker} oh yeah , not all of it is it on mine on my PowerPoint presentation ,Project Manager: Okay , just talk ahead .Marketing: but um uh the relevant buttons are the power , thechannel selection and the volume selection .Project Manager: Mm-hmm .Marketing: It's uh the most basic buttons that a user wants uh {vocalsound} to use . Uh less important is tel teletext ,Project Manager: Mm-hmm. {vocalsound}Marketing: uh um they use it , but it's not uh very uh important uh on the scale of zero to ten they six and a half uhProject Manager: Okay , that's okay .User Interface: {vocalsound}Marketing: and{disfmarker} but not important is the channel selection , the the {vocalsound} {disfmarker} hmm ?Project Manager: That's a little weird .Marketing: Oh , {vocalsound}User Interface: {vocalsound} Which channelselection ?Marketing: the the {disfmarker} no no no no no , that's very important , but uh w and not important in the audio settings , display settingsProject Manager: Okay ,Marketing: and uh {disfmarker}ProjectManager: we can we can hide those under a menu or something ,User Interface: Oh , okay .Marketing: Yeah .Project Manager: okay .Marketing: {vocalsound} Um new preferences preferences . Uh um um beep to findyour control , was {disfmarker}Project Manager: That's like a button on your T_V_ ?Marketing: that was {gap} in the test , the the most people uh f find it uh irritating uh when they cannot find a rem their remotecontrol ,Project Manager: Remote , okay .Industrial Designer: Mm .Marketing: so uh I think it's a bee beep to sound it and uh you can find it . And another thing uh they want was uh speech recognition um so they cansay uh what they want to {disfmarker} let's go to channel one and uh that's uh kind of things .Project Manager: Okay .Marketing: And they want maybe an uh L_C_D_ screen um to to look it um wh what's on everychannel uh and uh what do I want with it ?User Interface: {vocalsound}Project Manager: We wanna have a little preview on the remote control . Preview what's on the channel .Marketing: {vocalsound} Yeah .ProjectManager: Okay .User Interface: Is that manageable ? 'Cause it sounds pretty expensive too .Project Manager: That sounds too {disfmarker}Marketing: Yeah .Project Manager: It's possible , but uh I think it's expensive, but do continue .User Interface: Okay .Marketing: Yeah . Um {disfmarker} Uh my personal preferences is uh a button for my favourite channel , so I can uh I dunno , so I can zap to my uh f uh quick uh to myfavourite channel wh what I uh {disfmarker} so , the remote mu must see or um must um {vocalsound} see wha what mine preferences are for which channel ,Project Manager: Okay , you don't set it yourself,Marketing: so I can zap t to {disfmarker}Project Manager: it just remembers the channel that you are on most , for example .Marketing: What ?Project Manager: You want the {disfmarker} you want it to beprogrammed , for example y programmed fMarketing: Yeah .Project Manager: or you want it to recognise your favourite channel ?Marketing: Yeah .Project Manager: Let's see , you you spend twenty minutes each dayon that channel ,Marketing: Recognise {disfmarker}Project Manager: so it recognises your favourite channel .Marketing: Yeah . Yeah , that's uh what my personal preference like .Project Manager: Okay , so it's it itdoes {disfmarker} it recognise itself , you don't have to set it {disfmarker}Marketing: No ,Project Manager: Okay .Marketing: itself . Maybe it's easier to {vocalsound} to sell it , but {disfmarker}Project Manager: Okay.Marketing: I don't know it's manageable , but we will uh we will see .Project Manager: I see .Marketing: Yeah , it's a little bit uh it's the end of it .Project Manager: Okay .Marketing: It's a little bit uh I lost it ,UserInterface: Okay .Marketing: the computer uh crashed ,Project Manager: {vocalsound} No problem , it's it's okay ,Marketing: so .Project Manager: that's {disfmarker} Yeah , go ahead .User Interface: Shall I go ? Okay.Marketing: Yeah .User Interface: So , some technical functions .Marketing: Darn computer .User Interface: Basically I have some issues which you discussed earlier . Uh let's just start with the method .Marketing: Yeah.User Interface: {vocalsound} It sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . So the things I'm going to concentrate on are the user aspect ,because the technical aspect , that's pretty much covered . We can do that . What goes wrong {vocalsound} at the user . Gets the remote control . Where is the remote control ? We've all had it once , I want to watchsome television ,Marketing: Yeah .User Interface: where's the remote control ? That was one of your ideas which you posted in the network folder ,Marketing: Yeah .Project Manager: That seems very good .UserInterface: a really good idea . Uh these are just the issues . I come to some uh personal experience , findings , possible solutions later . Searches for the button . There are many buttons on a remote control which arenot clear . Uh so either we lose those or we try to make it a little bit more clear .Project Manager: Mm-hmm .User Interface: Uh also symbols tend to fade after a while .Marketing: Mm uh .User Interface: There'snothing more annoying than faded symbols , because you don't know which channel is this button , so possibly we could find uh something for that ,Project Manager: Okay , so have it more {disfmarker} make it moredurable actually . Okay .User Interface: yes . Uh covered that . Oh yes , user presses the button . Um usually when you have a lot of buttons , buttons are small . So you press more once remote control goes kabloueyor something like that ,Project Manager: Okay , so the buttons should be {disfmarker}User Interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . {vocalsound}ProjectManager: Mm-hmm . Yeah .User Interface: And possibly also the size , so more important buttons , biggerProject Manager: Wow . The s Yeah . Make it {disfmarker} make them bigger .User Interface: siProjectManager: Even more durable uh .User Interface: So this is basically what I h had in mind in the {disfmarker} fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we coulddo a little uh investigation to see whether some symbols are uh {disfmarker} need to be replaced by others . Uh {disfmarker}Project Manager: Okay .User Interface: This I pretty much covered . {vocalsound} So whatwe want to go to is not this one ,Project Manager: Yeah , it's true .User Interface: but more {disfmarker} less buttons , easy , some bigger buttons .Marketing: Yeah .User Interface: that's basically uh what I had inmind . SoProject Manager: Yeah , that's clear .User Interface: This is not the final design ,Project Manager: No , of course uh {disfmarker}User Interface: this is just a general idea of how I'd like to see uh basically thegeneral idea .Project Manager: Yeah . I must say that it {disfmarker} Hmm .User Interface: {vocalsound} So that was it .Project Manager: That was it . Okay , that was good . So we agree on the the part that we needto get something on the on the remote to find it somewhere and increase it {disfmarker} the durability of of the thing ,User Interface: Yeah , I think it's a really good idea .Project Manager: so {disfmarker}UserInterface: Yeah .Project Manager: The other aspects , we'll just see how {disfmarker} what you came up with and what's possible for that budget .User Interface: Yeah .Project Manager: Okay .Industrial Designer:Okay , that's fine . Um . Okay , now work a little with me . Okay . Well ,Project Manager: {vocalsound}Industrial Designer: let's start it as it is . Okay , uh the method . There are a few questions that need to beanswered , uh you already uh talked about it a little bit . Which buttons are wanted , uh is our remote control universal or should it be programmable . Uh if it should be programmeab grammeale then we need umsomething like a mode that you can switch it . Because then the buttons have to send out a different signal then they would normally do .Project Manager: Mm-hmm .Industrial Designer: And uh how big is the remotecontrol uh going to be ? I'll tell you why that's important to me . Um there are a lot of technical parts in the remote control , so uh uh that's {vocalsound} why I also would like to say uh go a little bit easy on the designs, uh I heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already .Project Manager: Mm-hmm .Industrial Designer: So keep in mindthat everything that you keep uh {disfmarker} think of , it has to b to be built .Project Manager: Yeah . {vocalsound} Of course , hmm .Industrial Designer: So it's {disfmarker} that's not as easy as it s might look like.User Interface: Okay .Industrial Designer: Uh material study , I'm working on that um for the the costs . I have to check out how far I can go with that . Normally , a circuit board is made of fibreglass uh and the wiresare made of copper . Uh that is how it is done and all the remote controls work that way , I think we can just go on with that . Um then I've read more integration of materials means less cost for the production . Themore we can make uh at once uh in one piece , uh that is cheaper .Project Manager: You mean integrate them all into the circuit board . Okay .Industrial Designer: Exactly , so if we make a circuit board with the theconnections already on it , then that's cheaper .Project Manager: {vocalsound} Yeah , okay .Industrial Designer: So we have to {vocalsound} make something that's not too difficult in design again .Project Manager: Soyou have {disfmarker}Industrial Designer: This is what look like uh looks like if you press one button , so this is not the entire thing . You have the the power coming in , then you have like a switch . The switch uh uh{vocalsound} uh if you p press it then some electrical charge goes into the processor , that thinks over a Morse code , that's how you should see it . The Morse code goes to the amplifier , then uh the signal is sent totwo uh light bulbs . You have infrared and an interv um {vocalsound} uh how to say it ? Uh a light in indication , light that you know that it's functioning .Project Manager: Mm-hmm .Industrial Designer: Uh here again ,that's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different Morse code when some button is pressed . That makes it much more complex ,so we really need to have a look , do we want that or not . Uh I don't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light .Project Manager: Okay . Okay .That was it ?Industrial Designer: {vocalsound} That was it .Project Manager: I'll get back to my thing then . Uh {disfmarker} Okay , back this up {disfmarker} to the screen . So I got some new information on theproject specifications are changing a little . Like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people don't use the teletext anymore or hardly , so it can either{disfmarker} Well , I don't think we should remove the button , because there are always people who are using it .User Interface: Yeah .Project Manager: But I don't think it should be {vocalsound} very {disfmarker} itshould be one of the big buttons for example . Just put it somewhere or under second option or whatever . It's not important anymore . Um we're targeting young people now , because our um {disfmarker}{vocalsound} This is a new product and with this new product we want to appeal to younger people ,Marketing: Uh .Project Manager: which are {disfmarker} um the younger people were defined under forty.Marketing: Yeah .Project Manager: I so I think it's {disfmarker}Industrial Designer: Hmm .Project Manager: that's also good with the fashion and everything ,Marketing: BProject Manager: so yeah .Marketing: Yeah ,and they want to pay for itProject Manager: They want to pay for it , people are willing to spend money actually to buy a um remote that they like .Marketing: and uh {disfmarker}Project Manager: If they like the way itlooks , the way it functions , so they're actually gonna spend uh spend money on it .Marketing: With more {disfmarker} Where {disfmarker} with more technical specificationsProject Manager: Yeah .Marketing: in the{disfmarker}Project Manager: {gap} {vocalsound} see how far we can go with it anyway , soMarketing: Yeah .Project Manager: {disfmarker} And one thing that should be important is that the corporate l colour andslogan are recognisable , which is apparently {vocalsound} black and yellow , but {disfmarker} I'm not sure if we {disfmarker} I think we should keep the the logo in mind , because with colours you can uh have a lotof uh fashionable colours and everything on it , which suits everybody's taste . So {disfmarker} With that concept I started thinking , so why not just steal Nokia's idea and just make changeable covers for your{disfmarker}User Interface: Oh .Project Manager: I mean those cost hardly anything I think , and people could even spend extra money on buying a coverIndustrial Designer: Yeah .Project Manager: and so have anentire new remote control that they like to see . Or we can sh for example we can make a different {vocalsound} {disfmarker} a basic design . And sell the covers separately , for example . That's just a little marketingidea that could be applied , so you can p it appeals to really everyone . So you don't have to {disfmarker} I think you don't have to make entire remote controls . We make a basic one and manufacture this coverseparately .Industrial Designer: Mm-hmm .Project Manager: So that was that was my idea on what we could do to appeal this product to everyone . SoIndustrial Designer: Hmm .Project Manager: just {disfmarker} I'mnot sure if you came up with anything in the meantime , after making a presentation . Would you like to share ?Marketing: Yeah .Industrial Designer: No , I think this is a good idea .Project Manager: Okay .IndustrialDesigner: But {disfmarker}Marketing: But {disfmarker} oh ?User Interface: Is it manageable ? Is it easy ?Industrial Designer: Go ahead .Marketing: Yeah , with with an L_C_D_ screen you can {disfmarker}ProjectManager: Oh yeah . I think we should lose the L_C_D_ screen ,Industrial Designer: Y Yes , I think so too .Project Manager: like you said . I think for example it's it's huge {disfmarker} I think the L_C_D_ is huge ,UserInterface: Yeah .Marketing: Why ? Nokia wProject Manager: it consumes batteries like hell .Marketing: Uh .Project Manager: I think it takes up a lot of a lot of power .User Interface: And it costs too much to fabricate,Project Manager: It costs a lot , I think .User Interface: so we're on a tight budget here .Industrial Designer: Okay , uh {disfmarker}Project Manager: What we could do , what could be possible , is maybe not anL_C_D_ screen but with a preview ,Marketing: Okay .Project Manager: but y I'm not sure if it's even possible {vocalsound} . For example , a little T_V_ guide .Industrial Designer: Mm .Project Manager: Like you have alittle {disfmarker}Industrial Designer: Hmm .Project Manager: just just a text only , not colour , just a little text thingIndustrial Designer: Mm-hmm .Marketing: Yeah .Project Manager: so you can use your remote as aT_V_ guide . I'm not sure it's even possible ,Industrial Designer: Hmm . I have to check that out ,Project Manager: but maybe okay , make it {disfmarker}Industrial Designer: I'm not sure .Project Manager: Yeah , finda little compromise in that , but {disfmarker} What did I write down ?Marketing: Yeah .Project Manager: I think the p yeah , the beep is a very simple thing to imple implement , just make a button on yourT_V_Industrial Designer: That must be possible .Project Manager: and just hit the button , it beeps somewhere . I think it's easy to implement ,Industrial Designer: Ja .Project Manager: we should go for that .IndustrialDesigner: I'm sorry ,Project Manager: Uh speech recognition .User Interface: And it's {disfmarker}Industrial Designer: whe where do you wanna hit the T_ {disfmarker} you wanna {vocalsound} {disfmarker} we wanta button on the television . {gap}Project Manager: I thin {vocalsound} Yeah , I mean where else should you put it ?Industrial Designer: In th okay , but that rules out a universal remote control .Project Manager: Yeah,Industrial Designer: Because that's not possible uh .Project Manager: but {vocalsound} how are you gonna use that if your {disfmarker} I mean if your remote control is lost , how are you gonna press {disfmarker}where are you gonna press the button ?Industrial Designer: Uh . Yeah . Exactly .User Interface: Maybe just a slap-on sticker with a button which sends out a small signal .Project Manager: A slap-on sticker . Oh , youmean as like a separate thing you can attach to your T_V_ .Marketing: Mm uh .Project Manager: Yeah , that could be possible .User Interface: Yeah , exactly .Project Manager: A little little box you can attach to yourT_V_ is fine then , okay .Industrial Designer: Okay , then uh I'd I'd like to know now if we want the uh universal remote control or not , because that's uh determines everything I'm gonna do .Project Manager: I thinkit's universal . I think we should go for universal ,Industrial Designer: If not {disfmarker}Project Manager: because apparently we're a separate company making separate c remote controls to sell to a lot of diverse