Project Manager: {vocalsound}Industrial Designer: {vocalsound}Project Manager: Right well . Welcome to the {disfmarker} what should be the last of thesemeetings and uh it looks like we've uh done a good job here and uh we'll just go through the the final uh the final details . Um okay , oh the um th the theminutes of the last meeting uh I think we'll take those as read , um {disfmarker} OkayIndustrial Designer: {vocalsound}Project Manager: the um th the the nextuh thing we we we'll have a look at the uh th have a look at the prototypes and uh look at the uh evaluation criteria and finance and then uh uh just tidy up withproduction and um and then we can close . Um So f if if you'd like to uh present your your proposals .Industrial Designer: Uh okay we basically have the samekinda lay-out here it's just um you hold it like this and it gets kinda moulded to the to the shape of your hand , basically . Um on the left we've got the scroll forthe volume , on the right we have buttons for the channels up and down and that kinda {disfmarker} so you can hold it and scroll , or you can hold it and andpush .Project Manager: {vocalsound}Industrial Designer: Uh this is the power key , um it's kinda like the biggest so you know how to turn on .Project Manager:Uh-huh .Industrial Designer: Uh that's the little menu key . This is the infra-red section so you g it'll be sending rays and if you're you know pointing it like that itcan send it ,Project Manager: Yep ,Industrial Designer: or if you hold it up like that it'll send it .Project Manager: yeah , good , good .Industrial Designer: Uh wegot a microphone there which for all the voice commandsProject Manager: Uh-huh .Industrial Designer: so you can you know talk to it like thatProject Manager:Yep ,Industrial Designer: and it'll still understand .Project Manager: right .Industrial Designer: Um the logo is down down there umProject Manager: Uh-huh .UserInterface: Mm .Industrial Designer: and {gap} has the cover on itUser Interface: SIndustrial Designer: and you can see like it just kinda goes {disfmarker} thered bit's the cover and it kinda goes over everythingProject Manager: Yep , yep ,Industrial Designer: and then there's holes for the buttons to come through . Um.Project Manager: mm-hmm .User Interface: And so we figured it would be kind of you know a light weight plastic ,Project Manager: Uh-huh .Industrial Designer:Mm .User Interface: just kind of a light {vocalsound} non-descript greyProject Manager: Yep yep .User Interface: so that people'll wanna buy the coversProjectManager: Yep .User Interface: and then the covers will be that sort of rubbery material like they make iPod covers ,Project Manager: {gap} showing me age ,UserInterface: so they kinda just stretch over .Industrial Designer: Mm .Project Manager: I don't know what i c iPod covers are like .Industrial Designer:{vocalsound}User Interface: {vocalsound} Yeah , wellProject Manager: Yeah {gap} yeah .User Interface: I I didn't know that but yeah they're kind of{disfmarker} it's just kind of a rubbery {disfmarker}Project Manager: Uh-huh .Industrial Designer: Yeah .User Interface: and that way {disfmarker} youknowProject Manager: Okay ,User Interface: spongy like is something that people wantedProject Manager: yep , right .User Interface: and it just sort of stretchesoverIndustrial Designer: Mm-hmm .User Interface: and that way I think probably helps protect it a little bit too as wellProject Manager: Okay .IndustrialDesigner: But it's also e e easier to put on versus like mobile coversUser Interface: and {disfmarker}Industrial Designer: you actually have to screw them on andstuff and you kinda sometimes have to get someone to do that for you . This is very much you should be able to stretch it over yourselfProject Manager: Yep.User Interface: just kinda stretch it overIndustrial Designer: and it'll be fine .Project Manager: Okay , good yeah .Industrial Designer: Yeah .User Interface: andit'll just stay onIndustrial Designer: Yeah .User Interface: and then the buttons come through and so {disfmarker} and then the {disfmarker} each one of 'em onthe very end will have the logo with the yellow circle and the R_R_ .Project Manager: Yep , right .Industrial Designer: Li that'll be {gap} the covers as well , yeahyeah .Project Manager: Yeah , yeah .User Interface: Yeah .Project Manager: I mean tha it's it's a detailed point , I just wondered {disfmarker} I mean h how willpeople put these down I wonder ?User Interface: Like that .Project Manager: Right . Okay {gap} for some strange re reason I had it in my mind that they'd putthem down verticallyIndustrial Designer: Yeah it could stand , yeah .Project Manager: but uh uh {disfmarker}User Interface: {vocalsound} Oh .IndustrialDesigner: Well we could broaden the {disfmarker} broaden it out a bitProject Manager: {vocalsound} Yeah , uh noIndustrial Designer: so it would stand like that.Project Manager: because {gap} particularly if they've dif if they're gonna have it as a you know as a fashion itemIndustrial Designer: Yeah , {gap} standing.Project Manager: uh I mean it it's uh it it's just I mean it's just a minor detailed point , but um as you say you can just make the base a little bit bigger and uh{disfmarker}Industrial Designer: Yeah , we could just widen it out uhProject Manager: Yeah and uh it just needs another uh another logo somewhere is is is is allit gives gives people the option and if if say if they've got them um {gap}Industrial Designer: Mm . Mm .Project Manager: because {gap} actually have several{gap} upon the uh {disfmarker}Marketing: Could have one for your stereo , one for your {gap} D_V_ player .Industrial Designer: Mm , yeah , yeah .ProjectManager: Yeah , well .User Interface: Yeah .Industrial Designer: Have to {disfmarker} if we just lengthen it I guessProject Manager: {vocalsound} YeahIndustrialDesigner: so it comes down to the base of the handUser Interface: Yeah ,Project Manager: but that that's uh {disfmarker} but uhUser Interface: just kind of{disfmarker}Industrial Designer: and then flatten it outProject Manager: noIndustrial Designer: and could sit there .Project Manager: the the the overall uh theoverall concept is uh {disfmarker}Industrial Designer: Yeah , {vocalsound} mm .User Interface: Or just make it little .Project Manager: yeah yeah ,IndustrialDesigner: Yeah . Yeah .User Interface: Somewhere like thatProject Manager: no no , I mean that's {disfmarker} these uh {disfmarker}User Interface: so it justsort of {disfmarker}Industrial Designer: We might {gap} have to lengthen itMarketing: Yeah I kinda had a a kinda {disfmarker} a natural kind of a ideaIndustrialDesigner: so it kinda {disfmarker} your hand still holds it and have it there ,User Interface: Yeah .Industrial Designer: yeah , yeah , yeah like that , like that{gap} . Yeah .Marketing: where it's like more of a kind of {disfmarker} like a kinda maybe slightly like thinner ,User Interface: BuProject Manager: Yeah.Marketing: yeah , kinda like that kinda {gap} like a flower or a plantProject Manager: But uh yeah {disfmarker} but no th but the {disfmarker} yeah the the the{disfmarker}Industrial Designer: Mm .Marketing: for the more natural kinda {disfmarker}User Interface: {gap} .Project Manager: Yeah , yeah , yeah ,IndustrialDesigner: {vocalsound} The final product would actually stand up , yeah {vocalsound} .Project Manager: I mean it it's uh {disfmarker} wouldn'tUser Interface:{gap} fall over .Project Manager: wouldn't do that , indeed yeah . But th th but th yeah th b theUser Interface: Yeah .Project Manager: these were all minorminor uh minor details ,Industrial Designer: Yeah , yeah .User Interface: Yeah .Project Manager: I think the uh the basic concept i i is is absolutely bangonIndustrial Designer: Yeah .User Interface: {gap} . 'S a little longer .Project Manager: and the {disfmarker} iIndustrial Designer: Wee {vocalsound}{disfmarker}Project Manager: it certainly meets our criteria of being uh {disfmarker} of you know looking different .Industrial Designer: Mm .Project Manager:Um , soUser Interface: Yeah .Project Manager: good that's that that's excellent .Industrial Designer: {vocalsound}Project Manager: Um right let us um What's onthe next one ? Oh right yes , let's have a look at the um f finance . Um , now we're given a a clear design brief , uh if I {gap} get the uh spreadsheet up . Oh.Marketing: Uh yeah , {vocalsound} just click there .Project Manager: {gap} .Marketing: Uh the the maximise button .Project Manager: Oh right . Ah . Good , thisis why we need to make these things simple so that the uh the the the boss can understand .Industrial Designer: {vocalsound}User Interface:{vocalsound}Marketing: {vocalsound}Project Manager: Now I've um {vocalsound} this is the company's uh uh costing for for various uh uh aspects of designand I I I've treated some of these slightly uh liberally given the constraints placed on us , um I wouldn't know for in for instance if if they require us to have it inthe corporate colours , then that is not a special colour , that's a that's a standard colour . Uh , so we're just simply on batteries , the the one th the one decisionI've had to make is that um we're {vocalsound} we will have to find a s a regular standard chip to to do this with and I I um I'm I'm I'm certain that they they arearound so , um that I don't think is a a serious problem . The uh the the voice sensor is is expensive but we we made a a basic decision that that was absolutelyfundamental to the to the design so that that has to stay . Um then again the the the the shape of the case means that it's it's expensive to uh um l to make'cause of the the th the double curves but on the other hand because of our overall fashion concept um we we should exceed the the sales targets . Um it's simplymade of plastic so th that's uh that's no problem and uh um just because the whole {gap} the colour of the the whole thing that's uh uh there's some cost there .Um and uh we haven't actually got a scroll wheel we we we got push buttons and and a simple uh um {vocalsound} slider so um and the and the the buttons areuh uh well I do don't know that they're special colour . Anyway the the costings uh come in at {disfmarker} exactly on target at twelve point five uh but I thi Ithink we have a a very strong case to argue that uh what what we've got is is so in innovative and uh and different that um {vocalsound} any any slightcompromise we have to make on on cost is is offset by the uh you know the uh you know the the the the concept of it being a a fashion accessory and and havingthe the interchangeable coversIndustrial Designer: Mm .Project Manager: so uh um you know the {disfmarker} if if if the management expect us to be techno{gap} again {gap} fail again {disfmarker} technologically innovative um that they they have to accept that we we can't operate absolutely within uh theconstraints that they give ,Industrial Designer: Mm .Project Manager: so uh we we we present this as the uh the company's uh the the company's way forwardand uh uh I I think we can argue that we we have uh come in on on budget . Um . Okay , uh . So um . Does anybody want to uh {disfmarker} uh Andrew do youwant {disfmarker} what do you want to say about um the uh yeah the evaluationMarketing: Evaluation .Project Manager: where where you know well wherewhere we're where where we're at ?Marketing: The {vocalsound} the product or the project ? {vocalsound}Project Manager: The the the well the {disfmarker} I


Project Manager: Okay everybody is ready ? {vocalsound} Good morning again . So , today we are going to have a f second meeting . Oh Michael , hi .UserInterface: Yep .Project Manager: You're late . You have a good reason for that ?User Interface: {vocalsound} Yes .Industrial Designer: {vocalsound}ProjectManager: {vocalsound} Very good {vocalsound} . {vocalsound} Okay , let's have a look to the agenda today . {vocalsound} So , we are going to have a meetingabout the functional design . Um so first before starting I w just going to uh to go quickly to {disfmarker} through the minutes of previous meeting . So uh{vocalsound} basically we we are not decided if w we should go for a universal or specific uh uh remote control , but I have new um new i inputs for {disfmarker}about that topics . I goin I'm going to share with you . {vocalsound} And uh basically we decided to um to uh go to individual actions for each of you uh so umIndustrial Designer should wor was supposed to work on th on th on the working design . You showed us {disfmarker}Industrial Designer: Yep .Project Manager:you ar you you prepare something for us ?Industrial Designer: Yeah . Yep .Project Manager: The U_I_ guy also uh work on that , yeah , and for the mar ourMarketing Expert should deliver some specs .User Interface: Mm .Project Manager: Alright {vocalsound} so {vocalsound} so we are going to go through three ofyour individual presentations . But first I would like quickly to uh to decide of {disfmarker} to give a name to the project . So , I just put d quickly Remo , but ifyou have any o other names that we co could decide for just to to keep something fun for our project we we should {disfmarker} we could discuss quickly . Anyideas ?User Interface: Uh the Powerstick .Industrial Designer: Mm-hmm .Project Manager: {vocalsound} Powerstick , yeah .User Interface: {vocalsound}ProjectManager: What else ? What else ?Marketing: Uh . {vocalsound}User Interface: Maybe a Spanish name would work well .Marketing: Mm I was thinking of the{disfmarker}User Interface: Especially if we're selling into the U_S_ market becasue there's a lot of Spanish speakers there . Maybe something that sounds coolin English but sounds funny in Spanish .Marketing: Mando .User Interface: Mando .Project Manager: Mango ? Mango ?User Interface: What is that ?Marketing:Mando .Project Manager: Mando . M_A_ ? M_A_ ?Marketing: A*_N_ yeah D_O .Project Manager: M_ D_O_ . Mm , okay .Marketing: It doesn't it doesn't soundcool for me ,Project Manager: What does it mean ? Oh .Marketing: but maybe for a Spanish {disfmarker} for I {disfmarker} for {disfmarker}User Interface:What does it mean in Spanish ?Marketing: Control .User Interface: Control .Project Manager: Hmm . Nice .User Interface: Okay . 'Cause it also {disfmarker} likein English it sounds like you know the man's tool you know because you know men like to have control of the remoteMarketing: But {disfmarker} mm , yeah.User Interface: so it might {disfmarker}Marketing: Mando sounds Latino . {vocalsound} {vocalsound}Project Manager: {vocalsound} {vocalsound}UserInterface: {vocalsound}Industrial Designer: {vocalsound}Project Manager: Okay .User Interface: The Mando .Project Manager: {vocalsound} So , let's go forMando ? Yeah ? No objection ?Industrial Designer: Yeah , yeah .User Interface: Yeah that's {gap} .Project Manager: Great . So {disfmarker}User Interface: Andwe could have some like you d you could have the fonts you know special , so you have man in like in in uh in one o in one font and then the O_ as like{disfmarker}Project Manager: Okay , I think this is {disfmarker}User Interface: Although you don't wanna cut uh cut women out of the uh potential buyersthough ,Project Manager: Okay .User Interface: do you ? So {disfmarker}Industrial Designer: Yeah they are the most T_V_ watcher . So we should be careful.User Interface: Yeah .Project Manager: Okay , I think this is more a question of of {disfmarker}User Interface: Marketing .Marketing: But {disfmarker}yeahProject Manager: I I think this is more a question of of look and feel .Marketing: it uh {disfmarker}Project Manager: Something that should be addressedlater We should we should go to other {disfmarker} for the other topics .Marketing: Yeah because if the product will be international {disfmarker}User Interface:Well that's the thing . We need to know who we're selling it to before we can really decide on a {disfmarker}Project Manager: Yeah okay , so let's stick f to ManMando for the nameUser Interface: Um .Project Manager: and we'll see for the for the look and feel later . So let's go for the three presentations right now . So ,who want to start ?User Interface: {vocalsound}Project Manager: So maybe we could start with the market , yeah .Marketing: Maybe maybe I should uh start .Yeah . Mm . Okay .Project Manager: Okay so I have your slides somewhere ?Marketing: Yeah . Should be in participant four .Project Manager: Participant four .{vocalsound} This one ?Marketing: Yeah , yeah . {vocalsound} Uh .Project Manager: S that's coming . Uh {gap}User Interface: Yeah .Project Manager: okay .Great .Industrial Designer: Yep .Marketing: Okay so yeah I will I will give a brief outline about what I what I prepared for this meeting .Project Manager:Mm-hmm .Marketing: For the functional requirements and especially for the for the user requirements . I prepare a marketing report and we have to find theweaknesses and and the the improvements we could do to the current remote controls . And also I di I did a study with {disfmarker} for the incorporation of newtechnologies it seems that the remote controls have been {disfmarker} have remained the same for the last five , ten years . There is no no significant differencebetween the the b the first new controls and {disfmarker}Project Manager: Okay . Sh next slide ?Marketing: Yeah . Yeah .Project Manager: Okay .Marketing: Well{vocalsound} {vocalsound} more {disfmarker} most of the people think that remote controls are ugly , thoroughly . So and they they admit that the the theyshould uh s they would uh spend more money in a fancier remote control , which is which is good and it's interesting point . Also the people are worried aboutabout the R*_S_I_ disease , which is if you repeat the sa the same movement , which is not a {disfmarker} with a not very appropriate device , you you will haveproblems whe when you will get old . So s people are uh are worried about the the shape of the of the remote control . They are also {vocalsound} {disfmarker}they get angry very often because they lost the remote control very often , so I think it would be a good point to to l to to find a a solution to {disfmarker} anybeep any alarm or something incorporated to {disfmarker} with the remote control every time it it get lost .Project Manager: Mm-hmm .Marketing: And also Ifound that young people {disfmarker} the the younger people are the more interested they are in incorporating new technologies in the in the remote control.Project Manager: Okay .Marketing: So {vocalsound} {vocalsound} in my opinion the Mando {disfmarker} this Mando shouldn't be very small because thesmaller it is , the more like {disfmarker} the the liklier it is to get lost . Liklier or more likely ?User Interface: More likely . {gap}Marketing: {gap} likely . Okay .Uh {vocalsound} people also complain because they they they all have the same size of the buttons for buttons who w which are not very use like f uhmemorising channels or or this kind of actions which are not very often but {vocalsound} they they shouldn't they shouldn't have the same importance in the inthe uh in the remote cont in the remote control . Also the z the design should fit the hand shape . So it may be interesting to to think in a {disfmarker} in bothprototypes , for right and left handed people .User Interface: Well th the on the thing is though , most remote controls are used by more than one person . Sounless you're kind of targeting single people you know you're gonna maybeMarketing: {vocalsound} Yeah .User Interface: cut out some {disfmarker} a lot ofyour market .Marketing: I dunno I th Anyway I think it could be int interesting to to release some {disfmarker} a a small fraction of of this remote controls.Industrial Designer: Well maybe it could be a universal design .Marketing: Sorry ?Industrial Designer: A universal design , which is which is good for both thehands .User Interface: Still shaped for yeah for your hand but not for a particular hand , right ?Marketing: Yeah .Industrial Designer: Yeah ? That's right , whetherit's left hand or right hand ,Marketing: Yeah .Industrial Designer: but but {vocalsound} don't you think that the two points are clashing , one thing you are sayingdesign should fit the hand shape and it should not be very small ?Marketing: Sorry ?Industrial Designer: The first and the third point , they are clashing .UserInterface: Well it can still be a {gap} , you can still extend past the hand .Marketing: Yeah .Project Manager: Yeah .Industrial Designer: Okay .User Interface: Uh.Marketing: Like uh {disfmarker}Industrial Designer: So fitting the hand doesn't mean much then .User Interface: Well it means {disfmarker} like , this remotehere is kind of {disfmarker} is very thin and long so instead of having {disfmarker} you know you might have it kind of {disfmarker} a bit biggerIndustrialDesigner: Mm-hmm mm-hmm .Marketing: Yeah , like {disfmarker}User Interface: or , you know , with maybe some some finger molds or something .IndustrialDesigner: Mm-hmm mm-hmm mm-hmm .Project Manager: {vocalsound}Industrial Designer: So it means design should be similar to the traditional ones ?UserInterface: {gap}Industrial Designer: Little sleek , longer ?User Interface: {gap}Industrial Designer: And it should fit the hand .Marketing: No no I was thinking ofso like something {disfmarker}Project Manager: Something with the shape of the palm ?Industrial Designer: Mm-hmm mm-hmm mm-hmm .Marketing: yeah.User Interface: Some finger grips maybe .Marketing: Yeah .User Interface: You could even have some buttons like you know on the sides and everything ,ProjectManager: On the sides .Marketing: Yeah yeah . It sh it shouldn't it shouldn't be symmetric symmetrical .User Interface: but {disfmarker}Industrial Designer:Mm-hm mm-hmm mm-hmm .Marketing: Not anymore . That's what {disfmarker} yeah .Project Manager: And then finally {disfmarker}Marketing: And finally ,the incorporation of a L_C_D_ or a speech recognition system in the remote control could also be interesting , but I don't know if the budget would be largeenough .User Interface: Yeah .Project Manager: Yeah . First I'm just wondering about the L_C_D_ stuff because uh because {disfmarker}Marketing: But most of{disfmarker} yeah most of the young people to thirty to thirty years old were really interested in this kind of technology .Project Manager: Yeah , so maybe it's agood time for me to uh {vocalsound} to bring you to some new uh new informations . We had the new requirements from the {disfmarker} so uh from the headoffices of the company , and so they wanted {disfmarker} so they want to um {disfmarker} they would like to be restricted to T_V_ .User Interface: Yeah .ProjectManager: Okay , I dunno if you had this information already . No ,User Interface: No .Project Manager: so they want us to restrict the remote control to T_V_ only


Professor A:  Am I on ? I guess so . Radio two . Hmm . Radio two .Grad E: Hello ?Professor A: Wow .Grad E: Mm - hmm . Hi ?PhD B: Blow into it , it works reallywell .Grad F: Channel B .Professor A: People say the strangest things when their microphones are on .PhD D: Channel four . Test .PhD C: Uh - oh .PhD D: OK.PhD C: Radio four .Grad E: Hello ?Professor A: So everybody everybody 's on ?PhD D: Today 'sProfessor A: Yeah . So y you guys had a {disfmarker} a meetingwith uh {disfmarker} with Hynek which I unfortunately had to miss . Um and uh somebodyPhD C: Mmm .Professor A: eh e and uh I guess Chuck you weren'tthere either , so the uhPhD B: I was there .Professor A: Oh you were there ?PhD B: With Hynek ?Professor A: Yeah .PhD B: Yeah .Professor A: So everybodyknows what happened except me . OK . {vocalsound} Maybe somebody should tell me .PhD C: Oh yeah . Alright . Well . Uh first we discussed about some of thepoints that I was addressing in the mail I sent last week .Professor A: Uh - huh .PhD C: So . Yeah . About the um , well {disfmarker} the downsampling problem.Professor A: Yeah .PhD C: Uh and about the f the length of the filters and {disfmarker} Yeah .Professor A: What was the {disfmarker} w what was thedownsampling problem again ?PhD C: So we had {disfmarker}Professor A: I forget .PhD C: So the fact that there {disfmarker} there is no uh low - pass filteringbefore the downsampling . Well .Professor A: Uh - huh .PhD C: There is because there is LDA filtering but that 's perhaps not uh the best w mProfessor A:Depends what it 's frequency characteristic is , yeah .PhD C: Well . Mm - hmm .Professor A: So you could do a {disfmarker} you could do a stricter one .PhD D:System onProfessor A: Maybe . Yeah .PhD C: Yeah . So we discussed about this , about the um {disfmarker}Professor A: Was there any conclusion about that?PhD C: Uh " try it " . Yeah .Professor A: I see .PhD C: I guess .Professor A: Yeah . So again this is th this is the downsampling {vocalsound} uh of the uh{disfmarker} the feature vector streamPhD C: Uh .Professor A: and um Yeah I guess the {disfmarker} the uh LDA filters they were doing do have um{vocalsound} uh let 's see , so the {disfmarker} the {disfmarker} the feature vectors are calculated every ten milliseconds so uh the question is how far downthey are at fifty {disfmarker} fifty hertz . Uh . {vocalsound} Um .PhD C: Yeah . Mm - hmm .Professor A: Sorry at twenty - five hertz since they 're downsamplingby two . So . Does anybody know what the frequency characteristic is ?PhD C: We don't have yetProfessor A: Oh OK .PhD C: um {vocalsound} So , yeah.Professor A: OK .PhD C: We should have a look first at , perhaps , {vocalsound} the modulation spectrum .Professor A: Yeah .PhD C: Um . So there is this , thereis the um length of the filters . Um . {vocalsound} {vocalsound} So the i this idea of trying to find filters with shorter delays . Um . We started to work with this.Professor A: Hmm - hmm .PhD C: Mmm . And the third point um {vocalsound} {vocalsound} was the um , yeah , {vocalsound} the on - line normalizationwhere , well , the recursion f recursion for the mean estimation {vocalsound} is a filter with some kind of delayProfessor A: Yeah .PhD C: and that 's not takeninto account right now . Um . Yeah . And there again , yeah . For this , the conclusion of Hynek was , well , " we can try it but {disfmarker} "Professor A: Uh - huh.PhD C: Um .Professor A: Try {disfmarker} try what ?PhD C: So try to um {vocalsound} {vocalsound} um take into account the delay of the recursion for themean estimation .Professor A: OK .PhD C: Mmm . And this {disfmarker} we 've not uh worked on this yet . Um , yeah . And so while discussing about these{disfmarker} these LDA filters , some i issues appeared , like well , the fact that if we look at the frequency response of these filters it 's uh , well , we don't knowreally what 's the important part in the frequency response and there is the fact that {vocalsound} in the very low frequency , these filters don't {disfmarker}don't really remove a lot . {vocalsound} compared to the {disfmarker} to the uh standard RASTA filter . Uh and that 's probably a reason why , yeah , on - linenormalization helps because it {disfmarker} it ,Professor A: Right .PhD C: yeah , it removed this mean . Um . Yeah , but perhaps everything could {disfmarker}should be {disfmarker} could be in the filter , I mean , uh the {disfmarker} the mean normalization and {disfmarker} Yeah . So . Yeah . So basically that was{disfmarker} that 's {vocalsound} all we discussed about . We discussed about {vocalsound} good things to do also uh well , generally good stuff {vocalsound}to do for the research .Professor A: Mm - hmm .PhD C: And this was this LDA uh tuning perhaps and {vocalsound} Hynek proposed again to his uh TRAPS , so.Professor A: OK .PhD C: Yeah ,Professor A: I mean I g I guess the key thing for me is {disfmarker} is figuring out how to better coordinate between the twosidesPhD C: um .Professor A: cuz {disfmarker} because umPhD C: Mm - hmm .Professor A: uh I was talking with Hynek about it later and the {disfmarker} the{disfmarker} sort of had the sense sort of that {disfmarker} that neither group of people wanted to {disfmarker} to bother the other group too much . And{disfmarker} and I don't think anybody is , you know , closed in in their thinking or are unwilling to talk about things but I think that {vocalsound} you were sortof waiting for them to {vocalsound} tell you that they had something for you and {disfmarker} and that {disfmarker} and expected that they would do certainthings and they were sor they didn't wanna bother youPhD C: Mm - hmm .Professor A: and {vocalsound} they were sort of waiting for you and {disfmarker} and{disfmarker} and uh we ended up with this thing where they {disfmarker} they were filling up all of the possible latency themselves , and they just had hadn'tthought of that . So . Uh . {vocalsound} {vocalsound} {vocalsound} {vocalsound} {vocalsound} I mean it 's true that maybe {disfmarker} maybe no one reallythought about that {disfmarker} that this latency thing would be such a {disfmarker} a strict issuePhD C: Yeah . Well , but . Yeah . Yeah . Well{disfmarker}Professor A: in {disfmarker} in uh {disfmarker} the other {disfmarker}PhD C: Yeah I don't know what happened really , butProfessor A: Yeah .PhDC: I guess it 's {disfmarker} it 's also so uh the time constraints . Because , {vocalsound} well , we discussed about that {disfmarker} about this problem andthey told us " well , we will do all that 's possible to have enough space for a network " but then , yeah , perhaps they were too short with the time andProfessorA: Then they couldn't . I see .PhD C: uh yeah . But there was also problem {disfmarker} perhaps a problem of communication . So , yeah . Now we will try to{disfmarker}Professor A: Just talk more .PhD C: Yeah , slikes and send mails .Professor A: Yeah .PhD C: u s o o Yeah .Professor A: Yeah .PhD C: Uh . OK.Professor A: So there 's um {disfmarker} Alright . Well maybe we should just uh I mean you 're {disfmarker} you 're bus other than that you folks are busydoing all the {disfmarker} all the things that you 're trying that we talked about before right ? And this {disfmarker} machines are busy and {vocalsound} you 'rebusyPhD C: Yeah .Professor A: andPhD C: Basically .Professor A: Yeah . OK . Oh .PhD C: Um .Professor A: Let 's {disfmarker} let 's , I mean , I think that as{disfmarker} as we said before that one of the things that we 're imagining is that uh there {disfmarker} there will be {vocalsound} uh in the system we end upwith there 'll be something to explicitly uh uh do something about noisePhD C: Mm - hmm .Professor A: in addition to the uh other things that we 're talking aboutand that 's probably the best thing to do . And there was that one email that said that {vocalsound} it sounded like uh uh things looked very promising up therein terms of uh I think they were using Ericsson 's {vocalsound} approach or something and {vocalsound} in addition to {disfmarker} They 're doing some noiseremoval thing , right ?PhD C: Yeah , yeah . So yeah we 're {disfmarker} will start to do this also .Professor A: Yeah .PhD C: Uh so Carmen is just looking at theEricsson {disfmarker} Ericsson code .PhD D: Yeah . We modifProfessor A: Mm - hmm .PhD C: AndPhD D: Yeah , I modified it {disfmarker} well , modifying{disfmarker} {vocalsound} I studied Barry 's sim code , more or less . to take @ @ the first step the spectral subtraction . and we have some {disfmarker} thefeature for Italian database and we will try with this feature with the filter to find the result .Professor A: Mm - hmm . Mm - hmm .PhD D: But we haven't resultuntil this moment .Professor A: Yeah , sure .PhD D: But well , we are working in this alsoProfessor A: Yeah .PhD D: and maybe try another type of spectralsubtraction , I don't {disfmarker}Professor A: When you say you don't have a result yet you mean it 's {disfmarker} it 's just that it 's in process or that you{disfmarker} {vocalsound} it finished and it didn't get a good result ?PhD D: No . No , no n we have n we have do the experiment only have the feature{disfmarker} the feature but the experiment havePhD C: Yeah .PhD D: we have not make the experimentProfessor A: Oh . OK .PhD D: and maybe will be goodresult or bad result , we don't know .Professor A: Yeah . Yeah .PhD C: Yeah .Professor A: OK . So um I suggest actually now we {disfmarker} we {disfmarker} wesorta move on and {disfmarker} and hear what 's {disfmarker} what 's {disfmarker} what 's happening in {disfmarker} in other areas like {vocalsound} what 's{disfmarker} what 's happening with your {vocalsound} investigations {vocalsound} about echos and so on .Grad F: Oh um Well um I haven't started writing thetest yet , I 'm meeting with Adam todayProfessor A: Mm - hmm .Grad F: um and he 's going t show me the scripts he has for um {vocalsound} {vocalsound}running recognition on mee Meeting Recorder digits .Professor A: Mm - hmm .Grad F: Uh {vocalsound} I also um {vocalsound} {vocalsound} haven't got thecode yet , I haven't asked Hynek for {disfmarker} for the {disfmarker} for his code yet . Cuz I looked at uh Avendano 's thesis and {vocalsound} I don't reallyunderstand what he 's doing yet but it {disfmarker} {vocalsound} it {disfmarker} it sounded like um {vocalsound} the channel normalization part {vocalsound}um of his thesis um {vocalsound} was done in a {disfmarker} a bit of I don't know what the word is , a {disfmarker} a bit of a rough way um {vocalsound} itsounded like he um he {disfmarker} he {disfmarker} it {disfmarker} it wasn't really fleshed out and maybe he did something that was {vocalsound} interestingfor the test situation but I {disfmarker} I 'm not sure if it 's {vocalsound} what I 'd wanna use so I have to {disfmarker} I have to read it more , I don't reallyunderstand what he 's doing yet .Professor A: OK . Yeah I haven't read it in a while so I 'm not gonna be too much help unless I read it again ,PhD D: It 's myPhDC: Oh yeah ?PhD D: I know this is mine here .Professor A: so . OK . Um . {vocalsound} The um {disfmarker} so you , and then {vocalsound} you 're also gonnabe doing this echo cancelling between the {disfmarker} the close mounted and the {disfmarker} {vocalsound} and the {disfmarker} the {disfmarker} the


Industrial Designer: {vocalsound}Project Manager: Um almost , there's one more thing I have to get out of the {disfmarker} I have to make sure that thisattachment will open .Industrial Designer: {vocalsound} I keep forgetting whether I've done this . {gap} .Project Manager: Ah-ha . Okay . We'll open that whenthe time is right . In the meantime {disfmarker} Closing things down , okay . Let's see what this thing does . Does it come up together or disappear one of themor what ? Ah , we came up together , we're good . Okay . Are we ready to start ? Okay . It's now quarter of four . This is a f another forty minute one so it will endat four twenty five . Okay . Right . Our agenda is , as before , for me to open the meeting , for us to go over the previous minutes , then for the two of you topresent your prototype and for you to g um Sarah present the evaluation criteria . We then have a finance aspect , which is a spreadsheet , an Excel spreadsheet. And I know what you're all thinking of , oh my , um because we're only given a forty minute time period to get it all in , including the production evaluation . Sowe're going to make a very fast track . Okay . Um and as you can see that's what we do next on this thing . So the first thing I have to do is close this so that Ican get to {disfmarker} Where is it ? {vocalsound}Marketing: Red .Project Manager: I need to open mine . Not the agenda .Marketing: Agenda three .ProjectManager: No that th I want the minutes from the previous {disfmarker} minutes .Marketing: Mm .Project Manager: That should be there , minutes . Yeah . Okay. Uh from meeting three , is it alright with you if I don't switch it to show , just use it as is ? 'Cause this way I can more easily flip it . Okay , um obviously all of uswere here for the last meeting , we reviewed the previous minutes before that , um each of you made your presentations . {vocalsound} Um we discussed thevarious possibilities based on what was presented in those presentations . The market trend of fruit and veg , mm spongy , uh fancy and elegant more thantechnologically innovative and that more than easy . Um we decided chip on print would be used . Um we would use plastic with a rubber casing , I think was theconsensus , powered by kinetic energy . There was no decision made on the curvatures or double curvature or straight . Um perhaps the prototype will give us aninkling of that . Um looking like a scroll , but it's really a push button technology , excuse my spelling um that was actually in use , that is uh behind the scenes ispush button which we uh according to Kate have a very good uh grasp on doing that in production . Um we decided that separate fashionable covers coveringyour fruit and veg might be a separate product that could be suggested to management . Um and as suggested um yellow with black buttons with the companylogo , a slogan and image might be a good idea based on the requirements that have been provided to us . Um we did have a few production issues andcoordination of the various bits and we had some conflict of ideas and cost constraints and we ran out of time . Um we had to follow that up and prepare for thelast one . And uh we closed as it ran out of time . Is that a fair presentation of what happened ?Industrial Designer: Yep .User Interface: Yes .Project Manager:Okay , back to this meeting . Um we're down to the prototype presentation .Industrial Designer: Ta-da .User Interface: Alright .Project Manager: Over to you.Industrial Designer: Right .User Interface: Well .Project Manager: Ooh , two .User Interface: Yeah , well you see , each made one , we didn't have enough yellowdough .Project Manager: Ah .Industrial Designer: {vocalsound}User Interface: This is the one that I made .Project Manager: Uh-huh .User Interface: It is uhcurved , easy to hold , hand-held , nice and small with big easy buttons . This is like a scroll , but they are push buttons and they enter {disfmarker} takes youinto the different menus . Of course we need someone who's experienced with the television {gap} . I mean this is the infrared thing that's gonna zap at thetelevision . Uh I'm not quite sure how to make that , but I'm sure it will work . Uh this is on off switch , 'cause I think we do need that , and I think it gives it anice balance .Project Manager: 'Kay .User Interface: And it's gonna have the logo imprinted on it uh in there .Project Manager: Okay .User Interface: Um as forwhat it's actually made of {disfmarker} well the function of these buttons is up , down , left and right {vocalsound} in the different menus .Project Manager:Okay .User Interface: Uh position , I presume that just means right right on it , easy to see . The main feature of it is just a simple design , simple , lack of uhbuttons all over the place . Right ? {vocalsound} Form curved , kind of smooth , hand-held , makes it feel nice to hold . Uh material , I think Kate's gonna tacklethat quite a bit , but I think we have two different options , because we did make a another one , which wa uh is in the shape of banana , it's just {disfmarker} ifyou can imagine this as yellow with black buttons , like just like this but in the shape of a banana ,Project Manager: Mm-hmm . Mm-hmm .User Interface: whichis also nice and easy to hold and feels good and has a similar sort of scroll push button technology , just a slightly different design .Project Manager:{vocalsound}User Interface: Also with on off switch and infrared {disfmarker} {vocalsound} uh I had envisioned it in hard smooth plastic . So like uh{disfmarker} well , I dunno , what's it like ? I guess like an existing remote control , but molded and smooth . Whereas otherwise we'd thought , like with this one{disfmarker} or mix and match , just we were gonna see what you thought , the {disfmarker} uh a more spongy rubber cover with spongy buttons . So we havethe two options we can follow , either the smooth hard plastic or the spongy rubber , depending on cost restraints . And what we well , what conclusion we reachwhen we discuss it . {vocalsound} Uh material {disfmarker} yeah , that's what I have to say about material . Can I scroll down on there and see what else{disfmarker}Industrial Designer: Mm-hmm .User Interface: Well colour , I think {disfmarker} I definitely have a preference towards bright yellow with blackbuttons , because that's the company colours , but if anybody's got any other suggestions , I'm quite willing to consider them as well . {vocalsound} So , it justdepends what you think about these ideas and if I'm {disfmarker} yeah , maybe , Kate , you better say what you think about them .Industrial Designer: Um wellI don't have very much to add . Um the the case {disfmarker} oops , that's the uh on off button just come off our prototype .User Interface:{vocalsound}Industrial Designer: The the case can be either um spongy rubber or hard plastic . We're not absolutely sure about a combination of the two , but itcan be either of those . We have the technology to do that . Um and as for the the actual components um , uh Steph just said this is a {disfmarker} quite a cheapdevice to manufacture . We have simple rubber push buttons um which provide all the functionality we need . Um the um {vocalsound} the diode that actuallydoes the um infrared is at the end , it's the stalk of the banana , or it's just the thing at the end of this version . Um so that's for material . Colour , well uhSteph's the expert on colour . Um we we don't have any particular restrictions on that . Yeah , I think that's all we've got to say really .User Interface: I thin as foras for the fruit or organic theme , I guess this one is obviously fruit shaped .Industrial Designer: A banana .User Interface: This one has n banana , yeah . Thisone has no obvious connections to fruit , but because it's round and molded , it kinda makes you think sort of organic , touchy-feely , kiddie , it's more like{disfmarker} yeah , you'd expect it to be like a child's sorta toy remote control instead of a real one , which I quite like that sort of image . 'Cause it's very bigand chunky and child-friendly andIndustrial Designer: {vocalsound} Would you care to examine the prototypes , see how they feel in the hand ?User Interface:{vocalsound} Hold them , you see , you know . Curvature , is it to your liking ?Project Manager: Oh I see , the on-off's in the back .Industrial Designer: Yes ,that's so that your index finger automatically goes straight to it .User Interface: {vocalsound} If you don't wanna tire out your thumbs after all .Project Manager:And then you can use your thumb . {vocalsound}Industrial Designer: And it was partly we thought the design looked better ,User Interface: Yeah . {gap}ProjectManager: I could see this thing , unless it's reinforced , having a problem with the you know {disfmarker}User Interface: Breaking ,Project Manager: yeah .UserInterface: oh right . {vocalsound} Well you see , that's why hard plastic would be quite a good thing for it , because then it'd just be rigid .Marketing: I like thefact that on both of them the keys play such a prominent role .Project Manager: Hmm .User Interface: Yeah , {gap} we really like we really like that design,Marketing: It's really kind of a {disfmarker}User Interface: I mean it looks just like a logo , that arrangement of the keys . Like a c like a compass point , youknow ,Marketing: Mm-hmm mm-hmm .User Interface: just up , down , left and right , and we think we could make that quite a good feature . And it's like the theiPod scroll wheel , {vocalsound} but better .Marketing: Yeah . But it's also like texting ,User Interface: Yeah . Yeah , yeah ,Marketing: you don't{disfmarker}Industrial Designer: Hmm .User Interface: I mean it {disfmarker} that's what it makes me think of , mobile phones ,Marketing:{vocalsound}Industrial Designer: {vocalsound}User Interface: I was try I was thinking , moving your thumb like this , what does that remind me of ?IndustrialDesigner: And it's a very simple design ,Marketing: Yeah .User Interface: It's texting .Industrial Designer: there's not a lot to wrong , the components are cheapto make .Marketing: It's also in terms of um being lost it's it's quite {disfmarker} it looks quite different .User Interface: Hmm .Marketing: You know , I I d I haveseveral {disfmarker} four remotes , and they all look the same until you get up close and you have to {disfmarker}User Interface: Yeah .Marketing: you know ,this is really identifiable .User Interface: {vocalsound} I mean the thing is we do need to develop our technology of {disfmarker} {vocalsound} I mean actuallyhow to program the menus and what sort of , you know , text box is gonna appear at the bottom of the screen ,Marketing: Mm-hmm . Mm-hmm .User Interface:but we do definitely think that it's a viable option .Project Manager: Okay . The next item is evaluation .Marketing: No , okay .Project Manager: Uh if that's{disfmarker} if you're finished .User Interface: {vocalsound} Uh yeah , we're finished .Marketing: Um {disfmarker}Industrial Designer: Mm-hmm .Marketing:shall I take your uh power ?Project Manager: Oh sorry .Marketing: Oh .Project Manager: {vocalsound} Try again .Marketing: Okay . This is going to be a heavilyinteractive evaluation , and the method here is to evaluate the new remote control in terms of the user requirements and the hot trends introduced by themarketing department . So , this means we're going to go over the priorities that were raised by uh the consumers a as well as incorporate all of our insight into


User Interface: Here we go again .Industrial Designer: {vocalsound} My mouse is not working anymore .User Interface: {vocalsound} Oh .Industrial Designer:{vocalsound} He's uh {disfmarker}Marketing: Oh .User Interface: Okay .Industrial Designer: when I put it in , is is going to beep beep beep .Marketing: Oh , Igot a nice little screen here over here .User Interface: {vocalsound}Marketing: {vocalsound} I got like this big black border uh on every side .Industrial Designer:{vocalsound}Project Manager: Okay .User Interface: Mm , okay .Project Manager: Everybody ready ?Marketing: {vocalsound} I'll I'll fix it .User Interface: Yeah ,it's okay .Project Manager: Welcome at the functional design meeting , again presented by Maarten .Marketing: Yeah , whatever .User Interface:{vocalsound}Marketing: {vocalsound}Project Manager: Uh this is the agenda , the opening . Uh , we've got three presentations . And I'm gonna show you someof the new projects requirements that were sent to me . And we're gonna make a decision on the remote control functions . We have uh forty minutes .Marketing:Yes .Project Manager: Oh , well this is the {vocalsound} the closing already .User Interface: {vocalsound}Project Manager: So uh {disfmarker} well we start offwith the th the first presentation then . Uh , I think um in uh {disfmarker} we have to do it in uh in right order .User Interface: Okay .Project Manager: Maybe the{disfmarker}Marketing: I don't know what the right order is . So {disfmarker}Project Manager: Well , it {disfmarker}User Interface: No .Industrial Designer: Huh.Project Manager: Oh that . It won't {disfmarker} doesn't {disfmarker} Maybe we should start with the the technical functions .Industrial Designer: Okay ,ProjectManager: Yeah ?Industrial Designer: how can I get this on the whiteboard ?Project Manager: Well it's you dumped the file in the uh in the sh in the projectdocument folder .User Interface: In project .Industrial Designer: Okay , I've done that .Project Manager: You've already done that ?User Interface: No can thatopen .Industrial Designer: Yes .Project Manager: Well let's close this one . We'll just uh open a new one .User Interface: Open it there .Project Manager: Uh , well. Yes . Uh-oh . New thing . Oh yeah , uh I have to say something . Uh , due to some uh technical problems I haven't uh digitized the last uh the meeting minutes .But I'll uh make sure that uh happens next time .Marketing: Mm-hmm .User Interface: Okay . {vocalsound} About the get {disfmarker}Project Manager: And I'llget this one uh in digital uh form too .Industrial Designer: 'Kay , we're going to um uh talk about working design . Um , the method of the remote control is uhelectrical energy , it activates a chip uh in the remote . It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control thetelevision . Mm , it's a nowadays very uh known , a known uh uh technology . Um , the known technology can make a cost very low . Uh , it's a wild uh{disfmarker} a wide sale uh of uh remote controls in the world . And and the components are very uh very cheap . Um , Uh , diodes , uh bat batteries and uh uhLED lights , they're needed and they're uh everywhere available . Uh , again , it's a fair price . It's a common uh technology uh , like I told um {disfmarker} Uh ,the circuit board , it's the most um important uh um part of the remote control . Uh , we can use for that uh fibreglass with copper wires , it's {disfmarker} it is uh{disfmarker} can be made as fast as printing paper . It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay .Industrial Designer:Yeah , they're making it uh all the time . Uh ,Project Manager: Okay .Industrial Designer: and it's not uh very specialised uh technology . {vocalsound} I haven'tcome to here , but um I've got uh some uh images of uh remote controls . They were not uh very uh trendy or just uh just a remote control like everyone knows .So I don't know uh why I should put it here . Uh {disfmarker} {vocalsound}Project Manager: {vocalsound} Okay . But it's the technical side of the remote control.User Interface: {vocalsound}Industrial Designer: Yes , but uh I uh haven't made it because uh of the time .Project Manager: Oh . Okay . Well , we'll we'll have toskip that part then .Industrial Designer: {vocalsound} What ?User Interface: Okay .Project Manager: But you don't think it's a problem um to design uh thetechnical part of the remote control ? It's gonna be easy ?Industrial Designer: {vocalsound} No . Yes .Project Manager: Okay .User Interface: But nothingrestricted for user interface ?Project Manager: Yeah . MUser Interface: With technical {disfmarker}Industrial Designer: Um , no , it's uh it's just a part of uh aknown technology , yeah .User Interface: I don't know .Project Manager: Okay .User Interface: 'Kay .Industrial Designer: Remote control is nothing specialnowadays .Project Manager: R regardless of what type of functions we want to implement . Doesn't really matter .User Interface: Okay .Industrial Designer: Um{disfmarker}User Interface: But I kind of uh {disfmarker}Industrial Designer: I don't think so ,Project Manager: Okay . Yeah , {gap} okay .Industrial Designer:because of the {disfmarker} all the televisions uh {disfmarker} there are a few {disfmarker} maybe a couple of televisions with the new functions ,UserInterface: Yes . Uh {disfmarker}Project Manager: Okay .Industrial Designer: but is it useful to put them on a on a standard uh remote ?Project Manager: Well ,we'll see . We'll see later on .User Interface: Well , the technical functions . Um , well I don't know if you got the same uh pictures as I got ,Project Manager: No.User Interface: but uh I got these two ,Industrial Designer: No .User Interface: and I think they're {disfmarker} we have to focus uh on uh the uh one hand theexpert view or the novice user . {vocalsound} th I think it's it's very much uh depending on the user requirements , I don't s uh know who's doing tProjectManager: Well , uh will there be some uh user requirements later on ? {vocalsound} The ones I {disfmarker} I've uh received from the account manager .UserInterface: Yeah , but it {disfmarker} I think that's very important to watch uh what kind of functions there we want to uh put in a remote control .ProjectManager: Yeah . Well , we'll keep this in mind , and then discuss it later on .User Interface: Yeah , well y we can put functions in it when uh {disfmarker} yeah ,when we uh get the user requirements uh and we can update it .Project Manager: Uh-huh . Okay , but this real this uh big d uh distinction between this type ofremote . {gap} we should we should choose one uh {disfmarker} we should not compromise but uh really choose for uh expert viewer or novice vMarketing: Yes, I agree . Yeah .Project Manager: Yeah ? Well , what {disfmarker} that's what you want {disfmarker} trying to say .User Interface: Well , yeah w if you want trya a a huge market , if you want to reach a huge market , uh like elderly people and {disfmarker} we have to choose for novice user .Project Manager: Okay .Okay .User Interface: But I don't know . It's it's really um depending on how how how far the the the remote controls are already in n um in use .ProjectManager: Yeah , well {vocalsound} some of these {disfmarker} Uh , yeah . Well , some of that will {disfmarker} Yeah , but i but it will be more clear when wecome to the uh u uh some of the new requirements .User Interface: Yeah , probably , yeah .Marketing: Yes .Project Manager: So {disfmarker}User Interface: Uhwell , there are l at least uh basic functions , uh like just th the channels uh one till nine , uh on and off switch , which must be clear with a red button orsomething like that . Um , most standard uh have volume , of course , and a mute function , and , of course , the next and previous channel . I think that's justbasic what we need .Project Manager: Mm-hmm .User Interface: And from that on we can {gap} user requirements what we need more . Uh {disfmarker} Yeah ,I just um um I thought Joost was looking at the trendy {disfmarker} the trends in the markets , and I don't know if there uh are any um {disfmarker} uh if youput more functions , more buttons , maybe it's com becoming less trendy or something like that .Marketing: Yes .User Interface: M you can just {vocalsound}you can k {vocalsound}Marketing: {vocalsound} I haven't really found a conclusion like that .User Interface: you can keep it in mind that .Marketing: Yeah .UserInterface: I don't know . Uh , I th I thought the the {disfmarker} with less buttons you can make a more trendier uh {disfmarker}Marketing: Design .UserInterface: yeah , more trendier design , I think . I think .Marketing: Sounds interesting .Project Manager: {vocalsound}User Interface: Yeah ?Marketing:{vocalsound}User Interface: Uh , well , that's all I have to say , I think .Project Manager: Okay .User Interface: Yeah , that was it .Marketing: {vocalsound}Alright .Project Manager: Well , then the Marketing expert can uh tell us something about the current market .Marketing: {vocalsound} Yes .User Interface:{gap} .Marketing: Yeah . It's alright . Um {disfmarker} Alright , I've done some research for functional requirements . Um {disfmarker} yes . The workingmethod um {vocalsound} there were hundred uh uh w h one hundred people , uh how do you say uh , f watched using remote controls in the usability lab andthey also uh filled out a questionnaire uh with a few questions . Uh , I've lined them up here . Uh , ask whether um common remote control looks good or not ,about willingness to spend money on remote control , about zapping behaviour , and uh and stuff like that . I uh have found some interesting things . We do wedo got a market . Um , {vocalsound} three out of four people claim m uh to find remote controls ugly . So if we make a trendy design , we sure have seventy fiseventy five percent of the market , which you can reach . Um , three out of four users uh zaps a lot , as I uh quoted here from the uh results . {vocalsound} Zapbuttons are used one hundred and sixty eight times per hour . That's quite a lot . Um , {vocalsound} relevant options are , of course , power buttons . Although ,only used once per hour . Uh , channel selection , volume and buttons for text , and the more um , yeah , other functions , like audio settings , video settings ,sound settings are not said to be very important and uh very much used . Furthermore , fifty percent says uh they only use ten percent of the buttons on aremote control . That doesn't say we got {disfmarker} we can leave ninety percent off . But it sure um says we shouldn't make it too uh complicated . Fiftypercent also claims uh to have lost a remote control very often in the room . And um {vocalsound} an important thing here , the most important customers uh ,which is over seventy percent of our market , is in the age range of thirty six to sixty five years old . And uh elderly people , our market , are less interested in uhnice features , but more willingly to spend more money on remote controls . So , {vocalsound} what I was thinking {disfmarker} oh , wrong side . We shouldn'timplement too much features on uh on our remote control , because elderly people will get th lost . Group features for a higher usability , uh what I was claimingin the previous meeting . Um , all the settings , about audio settings , video settings and channel settings , which are not very often used , we could group them


Project Manager: Right , so start of the first meeting .Marketing: Mm-hmm .Project Manager: {vocalsound} Uh . Right , so agenda of the first meeting . Where weuh {disfmarker} We have twenty five minutes for this meeting .Industrial Designer: Okay .Project Manager: We uh are to get acquainted . So does everyone wantto say who they are ? {gap} that seem sensible ?Marketing: Yeah . I'm Robin . I'm the Marketing Manager .User Interface: I'm Louisa . I'm the User InterfaceDesigner .Industrial Designer: I'm Nick . I am the Industrial Designer .Project Manager: And I'm Alastair and I'm the project leader . {vocalsound} Alright okay ,so tool training . Um . {vocalsound} Project plan . So does anyone have any uh thoughts as to the tool training that uh is required ?Industrial Designer: TooltrainingUser Interface: I'm not exactly sure what you mean by tool training .Project Manager: Neither am I {gap} .User Interface: {vocalsound}Marketing:{vocalsound}Project Manager: Oh I see , so we shouldn't really be {disfmarker} Oh right okay , so . So we have the project team , which is to um {vocalsound}basically to come up with a new r remote control device .Industrial Designer: {gap}Project Manager: Uh we have uh {disfmarker} the starting base was theoriginal {vocalsound} which has been in existence now for a period of time . And uh our idea is to uh to make the new remote control device uh more userfriendly than the previous one , and to {vocalsound} to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience.Industrial Designer: {vocalsound} Yeah .Project Manager: So um {vocalsound} method of doing this is uh split up as you can see into uh {vocalsound} thefunctional design , the conceptional design , and the detailed design . So um {vocalsound} in each of these uh phases we'll uh basically be handing over toyourselves , the designers of this uh this device .Industrial Designer: Yes .Project Manager: And uh having uh meetings so that we can uh during the course of theday um come up with a better better inst implement than we had before . And therefore um have a successful uh conclusion to the day . Um and you'll be doinguh various designs uh throughout the day to meet this end .Marketing: Mm-hmm , okay .Project Manager: So we've got tool training . Try out whiteboard . Uh .{vocalsound} So we will um .Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: Right so everyone's to uh supposedly uh draw theirfavourite animal over on the white board over there . I guess this is uh make sure the whiteboard works . So uh I don't know who wishes to go first .IndustrialDesigner: Okay {gap} .Marketing: {vocalsound}Project Manager: {vocalsound} Do you wish to go f Have a first bash at uh whatever .User Interface: I don'tmind . {vocalsound}Marketing: I dunno . {vocalsound}User Interface: Um .Project Manager: Ah uh . {vocalsound}User Interface: Let's see .Marketing:{gap}User Interface: Good job I got pockets today .Project Manager: But now you you uh you'll move out from the microphone and the camera .Marketing: Yourmicrophone's just {disfmarker}Project Manager: I take it that {disfmarker}User Interface: Are we supposed to do this right now , do you think , or ?ProjectManager: I would {vocalsound} I would guess so . Or {gap} {disfmarker}Marketing: Yeah . I don't know .Industrial Designer: You've lost uh your microphonethere .Project Manager: {vocalsound} Technical problems .User Interface: Oh . Right here we go .Project Manager: I mean you designers are meant to come upwith these sort of things .Industrial Designer: {gap} {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound}{vocalsound}User Interface: Okay . I think that I would have to say that my favourite animal is the cat . Little smiley cat there . Um and this would be becausethey're very independent , uh they're very intelligent , compared to dogs maybe .Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface:Um {vocalsound} and they can be very very affectionate . Some people don't think so but I know very affectionate cats . Um . Um and they can look afterthemselves .Project Manager: {gap} {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Project Manager: Next . {vocalsound}IndustrialDesigner: Okay , yeah . I'll I'll {disfmarker}User Interface: Shall I rub that out , actually ?Project Manager: I don't see as there's any need to . There's plenty ofspace .Industrial Designer: {gap}Project Manager: I mean whatever . {vocalsound}User Interface: {vocalsound}Marketing: We can have have a wholemenagerie . {vocalsound}Project Manager: Exactly .Industrial Designer: {vocalsound} Shall I see if I can get across without just tangling everything . Okay.Project Manager: We've had more time to prepare over this side ,Industrial Designer: There's one .Project Manager: so we've all stuck our bits and pieces in ourpockets . {vocalsound}Industrial Designer: {vocalsound} Didn't think of that .User Interface: {vocalsound}Marketing: {vocalsound} {vocalsound}IndustrialDesigner: 'Kay uhProject Manager: The three pens are underneath .Industrial Designer: pens are over here . I'll try the red pen . Okay . Um . {vocalsound} I'mgonna go for the bear which I'm {gap} be able to draw very well ,Project Manager: {vocalsound} You get marks for artistic impression . {vocalsound}IndustrialDesigner: but I'll have a bash at it .User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: Uh .User Interface: {vocalsound}Marketing:{vocalsound}Industrial Designer: {vocalsound} Ooh ooh {gap} I lost it there . I think I've just knocked the microphone . {vocalsound} Um .Marketing:{vocalsound}User Interface: {vocalsound}Project Manager: So you're just doing the face . {vocalsound}Industrial Designer: We'll g then we'll go for a a s smallsmall bear {gap} .User Interface: {vocalsound}Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer:{vocalsound} Um {vocalsound} and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters madeup after the bear like the jungle book characters and stuff like that .Project Manager: {vocalsound}Industrial Designer: {vocalsound} Great .{vocalsound}Marketing: Right . Hello . Um I'm gonna go for the dog , and I'm gonna draw one badly as well . Uh . {gap} looks like it's going to be a dachshundor something .User Interface: That's quite good . {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Right . There's my dog . Um{vocalsound} I like dogs because they're very loyal . And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they'realways coming up and they're always um quite excited . So um you can always have a lot of fun with a dog . And they're also good for exercise as well . You cansorta get out and they they sorta never get tired . And and when they're tired they're quite cute as well , so . {vocalsound}Project Manager:{vocalsound}Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: Okay , that's why I like dogs .Project Manager: {vocalsound} Right , um. {vocalsound} Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh {gap} I'm not too keen on them anyway . Not toworry . So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw . Uh {vocalsound}{vocalsound} {gap}User Interface: {vocalsound}Project Manager: As you can see that my artist artistic work is useless as well .Marketing: {vocalsound}ProjectManager: Anyway um . {vocalsound} And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most ofthe animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you . Whereas if you gotfish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple ofmonths , and buy in a few plants , so . Other than the fact that they keep dying ,Industrial Designer: {vocalsound}Project Manager: uh fish are uh {vocalsound}are not are are are reasonable pets in that uh they're low maintenance .Marketing: {vocalsound}Industrial Designer: {vocalsound} {vocalsound}Marketing:{vocalsound} Great .Project Manager: {vocalsound} Right . Okay , uh if we're still all with us . Right okay , so . Work has been done on uh this uh project whereby um twenty five Euros is uh the uh expected uh selling price . That information has come from our marketing manager here . {vocalsound}Marketing:Mm-hmm . {vocalsound} Yeah .Project Manager: So we're looking to sell internationally , not just in Europe . We're looking at um having our production costslimited to uh twelve and an half Euro per unit . And therefore making a profit margin of uh {disfmarker} well not actually a profit margin it's uh {disfmarker}because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit . And sodepending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time .IndustrialDesigner: {gap}Project Manager: So um {disfmarker} Experience with remote control , first ideas . New remote . So I guess we're looking at um having adiscussion at this point in time to help uh you um folks design our our new model as it were .Industrial Designer: Yes . {gap}Project Manager: So uh any anythoughts ?Industrial Designer: Um I {gap} with some remote controls the buttons were a little small so they're quite hard to press so maybe we make somethingwith uh easy to press buttons . As that is the main function .Project Manager: Okay , so so basically we're looking for some um {disfmarker} we're looking for adevice that is um robust and and therefore uh won't get damaged too easily .Industrial Designer: Yes .Project Manager: Um we're looking for a device that is uh{disfmarker} What was the other things you said there ?Industrial Designer: Um sort of easy to use so the buttons are accessible .Project Manager: Easy to use .Use .Industrial Designer: {gap} is easy to use and see .Project Manager: And see .Industrial Designer: Yes .Project Manager: Okay . Uh .User Interface: Can Ijust check ? {vocalsound} Is this just a television remote ? Because a lot of um systems are kind of T_V_ video combined now , or T_V_ D_V_D_ combined.Project Manager: Mm-hmm .User Interface: And one of the most annoying things is having like five remotes in the house . So if you've got a combined system ,it could be a combined remote .Industrial Designer: {gap}User Interface: Or is it just a television that we're supposed to be doing ?Marketing: Mm .ProjectManager: Oh I w um basically I'll get back to you on that .Industrial Designer: {gap}Project Manager: But it seems to me sensible ,User Interface:{vocalsound}Project Manager: 'cause {disfmarker} as you rightly said , there's nothing more annoying than having three or four devices littered about the uh


Project Manager: Okay , welcome everyone to our next meeting . I'm busy writing and busy leading the meeting , but um I've prepared a little presentation onceagain um or at least an agenda I think uh the biggest part of the presentation will be uh on your side . Um we are here at the conceptual design meeting , whichis hereby opened . Um once again I will try to uh write some minutes which I just from the previous meeting uh placed inside our project folder , which was quitesome typing . Um today we once again have uh three presentations , if I'm right , and after that we will take a decision on the remote control concepts . And justas the last time we have forty minutes to accomplish that . Okay , wellIndustrial Designer: {vocalsound}Project Manager: I'd say let's start with the firstpresentation .Marketing: 'Kay .Project Manager: Um in the same order as last time ?Industrial Designer: W sure .User Interface: Mm . Alright .Project Manager:Okay . Well , take it away .User Interface: {vocalsound}Industrial Designer: {gap} {vocalsound} Okay uh welcome you all .User Interface:{vocalsound}Marketing: {vocalsound}Industrial Designer: Components design , um {vocalsound} uh first of all uh I would like to uh uh accommodate some ofthose uh things I uh uh {disfmarker} elaborate some of the things I did . I I elaborated on the concept . What should be um uh said about uh the components ,uh its properties and what kind of materials should we use to uh to make uh one of those r remote controls . Uh well first of all I've uh d subtracted some of thecomponents that is that are used uh are w w um {vocalsound} you know from what uh the remote control's formed . Uh first of all , the case , the case , thesurrounding of the of the the remote control . {vocalsound} I would like to uh give you an idea of uh how I thought about .Marketing: Don't destroy my giraffe.Industrial Designer: {vocalsound} Giraffe's gone now .Marketing: {vocalsound}User Interface: {vocalsound}Industrial Designer: Okay um the case was is madefrom rubber , I suppose . There's one of the {disfmarker} because when you use a remote control a lot of people uh will uh will uh drop their remotecontrolMarketing: Drop it .User Interface: Hmm .Industrial Designer: and they break uh becau the uh titanium was also an option . But uh it's a very expensivematerial . Uh rubber is , I think , uh the best suitable uh material uh to use uh for our uh for our remote control . Um it's poss it's also possible to uh create fancycolours with rubber . Uh rubber l makes it easy to uh to to {disfmarker} it lets lets itself colour . Uh titanium uh you have to paint it and with that uh it's possibleto scratch it or uh yeah make it ugly . Uh rubber uh the total uh piece of rubber that's sor uh that's that's used uh to make the case is uh the same colour , so ifyou scratch it it's still the same colour , perhaps uh it's a little bit damaged . But it's a very strong material . Um {vocalsound} I h I had an idea single covered uhcurved , sorry , single curved .User Interface: {vocalsound}Industrial Designer: Uh so it's t two dimensional . I think it's uh it's best to draw ohUser Interface:{vocalsound} It's a colour . {vocalsound}Industrial Designer: green .Marketing: {vocalsound} Bright colour . Fancy colour . Forward .Industrial Designer: Uh{disfmarker} New . Blank . Okay .Marketing: You have to go tIndustrial Designer: Let's make it uh black . Okay . I thought of an idea like this . Oh {gap} that .{vocalsound} Um delete . Blank . Okay . So it also looks nice when it's on your table .User Interface: {gap}Industrial Designer: So you get uh it doesn't lay flatdown on the table , but it's c it's stands .Marketing: Oh it's a side view .Industrial Designer: Side view yes it's side view so uh I I'm not technically good at ththree D_ modelling ,User Interface: {vocalsound}Industrial Designer: but .Marketing: {vocalsound}Industrial Designer: Um uh it's just an idea I had so it's uh it'svery uh so its also looks nice when it's on the table . Um the graphical user interface and the buttons , uh we also thought about that already . Uh I thought aboutuh the L_C_D_ touch screen , which is uh is easy to clean too . One of the great uh advantages of the L_C_D_ screen you just use some {gap} or uh another uhcleaning uh uh cl some cleaning stuff .User Interface: {vocalsound}Industrial Designer: And um it should be made of strong plastic and it should be bright . Well Ialready uh s uh explained some properties of that material and I think uh well we also we almost concluded about that uh this should uh be uh our uh buttoncomponent .Marketing: True .Industrial Designer: So uh uh that's all about uh the buttons . Uh the batteries , uh we also thought about that already , uh will bechargeable with uh uh an option for a mount station so you can uh put the uh {vocalsound} the remote control in a mount station so its charges itself up insteadof uh plugging it in or something like that . Questions , {gap} ?User Interface: No . {vocalsound}Marketing: No no no no no . Just looking .Industrial Designer:And they should be long lasting , not uh not be empty uh in about uh two minutes or uh thirty minutes or forty minutes of use . And next step is the chip uh ththe component that's uh makes or transmits the signal to the television . Uh there was an option to use s a rather simple chip but I think uh because uh of our uhhighly uh requiring uh requirements , there should be an advanced chip in itUser Interface: {vocalsound}Industrial Designer: with uh also the ability to uhfacilitate speaker speech recognition uh which unfortunately is still in a test phase , so uh there should be some more uh investigation on that side . Uh mypersonal preferences uh I also overheard in the last meeting that there shou we should use uh our own business colours . That was correct , wasn't it ?ProjectManager: Mm-hmm .Industrial Designer: Okay . I think they are rather boring for um for use with rubber .User Interface: {vocalsound}Project Manager: Well ,business colours I thought it was the the slogan and uh the corporate image , so yeah , it needs colour ,Industrial Designer: Okay they should be m sh theyshould be in mind ,Project Manager: but I don't think you have to make the entire thing in the corporate colour . {vocalsound}Industrial Designer: wasn't it ?Okay so it d it doesn't says uh to uh have the slogan ?Project Manager: It must be recognisable .Industrial Designer: Okay okay . Well that's possible of course.User Interface: You can put the R_ and R_ . {vocalsound}Industrial Designer: We could make a little R_ and R_ {gap} on the top of the machine . Uh so they are{vocalsound} pretty boring , I suggest , because just the availability with rubber to make fantastic colours uh and also in a lot of possible colours , so it's possibleto make very uh fancy uh remote controls which peopl uh who people in which people will find they're uh interesting . And uh will buy uh {vocalsound} themfaster when they look at the same old grey or black uh colours . Uh s as I said uh before rubber is uh is impossible to damage severely imp instead of uh of courseyou can break it when you you when you break it in s for example with a pair of scissors or something like that , but i if you drop it it's not uh broken uh rightaway s instead of using uh plastic , hard plastic or uh titanium . And I personally liked uh the single curved uh remote control , because it yeah it makes sense.User Interface: {vocalsound}Industrial Designer: {vocalsound} Okay . Well that's all about my uh my findings .User Interface: Alright .Project Manager: Okay ,thank you .User Interface: I will go next .Marketing: Mm mm mm . Next .User Interface: {gap}Industrial Designer: {gap}User Interface: Alright soIndustrialDesigner: {vocalsound}User Interface: I thought a little bit about the interface . Uh how it should look . And uh {vocalsound} uh we uh determined that will notbe no buttons , but only an L_C_D_ screen , so I had to uh look on that . And the design is therefore based on what we just uh uh thought of . Uh first there aresome new findings and new technology for speech recognition . And this is that uh um uh uh you you ask you give a question through through the device and itanswers you . And they already uh put this in an in a coffee maker . And so that it you say uh good morning , uh coffee maker , and it says t says to you backgood morning Joe or what's your name .Industrial Designer: Mm .User Interface: This uh and there's an easy way to uh program that uh you say record into thedevice into the speaker and then you say the question and three seconds later you say the answer and then when you say the question it gives you the answer .Um perhaps it's useful ,Industrial Designer: Mm .Project Manager: Mm .User Interface: perhaps for because people um lose the remote ,Industrial Designer: Mm.User Interface: they can yell uh remote where are you and {gap} calls or something .Industrial Designer: {vocalsound}Marketing: It's true .User Interface: Andperhaps we could uh implement that .Industrial Designer: {vocalsound} {vocalsound}User Interface: And then I have to go out of the presentation because Itried to make some kind of a a idea of how it should look likeIndustrial Designer: Oh my God . {vocalsound} {vocalsound}User Interface: but I can't draw , so uhdon't {vocalsound} make too much of it {vocalsound} . I tried to uh the L_C_D_ screen I tried to sort of to draw {gap} . I thought uh at least uh the icon for thevolume . I don't know if there is an icon for the program , butIndustrial Designer: Not just a P_ .User Interface: yeah .Marketing: P_ yeah , just a P_ .UserInterface: So uhIndustrial Designer: .. . {gap}User Interface: and then the buttons above and uh belowMarketing: {vocalsound}User Interface: the and the andthe mute button also recognisable as an icon . Um .Marketing: Where's where's the button for two {gap} ?User Interface: I forgot that one . {vocalsound} Ithought I forgot something ,Industrial Designer: {gap}Marketing: Okay .User Interface: but uh {vocalsound} .Industrial Designer: {vocalsound}User Interface:And uh and uh the numbers , that should be a bit larger I think it's not really on scale and and so forth .Industrial Designer: Ah .Marketing: Doesn't matter .UserInterface: Um an options button . And I thought the the button for teletext apar uh apart because it's not really options , I think . It's uh options is the settings ofthe remote and of the T_V_ and that kind of uh thing .Industrial Designer: Mm-hmm .Marketing: No .User Interface: So could call it settings or something.Industrial Designer: Yep .User Interface: But this is a bit uh how I thought it . And uh the L_C_D_ uh somewhere on the remote . Perhaps we could be morecurvy the remote perhaps should , so that it's better in your hand or something uh .Industrial Designer: Oh okay ,User Interface: But uh and and uh a microphmicrophone for the speech uh recognition if we want to implement that .Industrial Designer: yeah .User Interface: Uh and then uh if you press the op optionsbutton , now we have an example of and then you should get the other options with what what you could do and that you could do with something like this this.Industrial Designer: Oh yeah , {gap} .User Interface: And uh it's also uh I thought think we discussed uh earlier that uh older people don't really want to use uhthese extra settings . And older people a also don't really want to use this uh th this kind of option menus . So they want to u use one button and then something


Project Manager: Okay , is everybody ready ?Industrial Designer: Yeah ?Marketing: Yeah I'd to just put on my microphone here and I'll be right with you .ProjectManager: Mm-hmm .Marketing: Okay ?Project Manager: Um {vocalsound} I take it you all have received instructions as to what you were supposed todoIndustrial Designer: Mm ?User Interface: Yes .Project Manager: and um I think the Marketing Manager probably should go first , addressing the needs anddesires .Marketing: {vocalsound} Okay you want me to start right now ?Project Manager: Yeah , mm-hmm .Marketing: Okay .Project Manager:{vocalsound}Marketing: Well , could you um put my slides up 'cause I think it might be helpful if uh we looked at the slides at the same time .Project Manager:Okay . You're participant four .Marketing: I'm participant four I believe . Yes uh-huh .Project Manager: Okay , and now I can uh full screen .Marketing: 'Kay.Industrial Designer: Open .Project Manager: Uh , okay , okay .Marketing: There we go . Okay well I think we have introduced ourselves ,Industrial Designer: Andthen full screen .Marketing: so the functional requirements are {disfmarker} is {vocalsound} is part of my goal but why don't we pass right to the second slide .Cause that's where m my discussion starts . Right well um since I'm in charge of trying to figure out what we should put on this thing since I have to try to sell it.Industrial Designer: Mm-hmm .Marketing: Um {vocalsound} I thought that the method I should follow would be gather suggestions from everybody , and th thereason I just put that there like that is that uh in the init in the initial stage I think I should just be open to lots of suggestions . You know you can say anythingyou want no matter how silly it sounds you know it should run your car , it should heat up your motor if should um turn on your C_D_ {vocalsound} whatever youwant it to do {vocalsound}Industrial Designer: 'Kay .Marketing: um and then as we go on what we'll have to do is accept and eliminate these suggestionsaccording to um design and budget feasibility . So I'll be coming to you um frequently as the Industrial Expert to tell me how hard it's gonna be to add a featureor how expensive it's gonna be or if your time , if it takes five years to develop this it's just something we can't do .Industrial Designer: Mm-hmm . Yeah . Yeah .Yeah . Hmm hmm . Mm .Marketing: So in the beginning just have a big puddle of things that we {disfmarker} anybody can th throw anything inIndustrialDesigner: Yeah .Marketing: and then just weed things out that can't be done for one reason or another , and then the things that seem the most attractive that touh to a customer we'll try to then prioritise those .Industrial Designer: Mm-hmm . Yeah .Marketing: So that was um what I meant there , and as I said on theslide there consulting the Industrial Engineer about that and the other thing is timing is really gonna be as important as money , because if we're gonna sell thisthing , I think the best time to sell it is as a Christmas present . Twenty five Euros makes a nice little present , and we want it to be an impulse purchase,Industrial Designer: Mm .Marketing: we want somebody to see it and think it's , gee I just gotta have that . And take out their wallet and buy it . So it's gotta bereally attractive and it {disfmarker} but it's gotta go to market by September , 'cause anything that you don't already have out there in September showing itaround , isn't gonna sell for Christmas .Industrial Designer: Yeah .Marketing: Um {vocalsound} and then I'll be coming to you as the User Interface person to tryto tell me from your point of view what are the most friendly features that we could put on it and try to prior help me with that prioritising of uh of the featuresand of the the look and the colourUser Interface: Okay .Marketing: and I'll be coming back to you to help weed out those suggestions from that point of view.User Interface: Okay .Marketing: So I'll be coming to you for how much is it gonna cost us and how long is it gonna take you ,Industrial Designer: Mm mm-hmm.Marketing: and I'll be coming to you to tell me what's gonna make somebody take out their wallet you know ,User Interface: What features .Marketing: whatwhat's what's gonna really be what they call a sizzle ,User Interface: S sellable . Yes {vocalsound} .Marketing: 'cause we gotta sell this sizzle {vocalsound}.Industrial Designer: {vocalsound}Marketing: A lot of times the thing that works the best from an engineering point of view isn't the thing that somebody's reallyjust gonna take out their wallet and buy for Christmas for for their child or for their husband or whatever .User Interface: Yes .Marketing: Okay can we go to thenext slide please ? Alright I I already did a little bit of research after our first meeting where we threw out some ideas and it looks to me that within the budgetthat we're looking at the uh the whole house idea really isn't gonna be possible . So I'd like your suggestions to come back to the other slide where I was sayingwe we could suggest anything .Project Manager: {vocalsound}Marketing: I'd like the suggestions to be really specific , so that we'll have a list of things we cancross off , not something like you know whole house control what'll be {vocalsound} {disfmarker} And then I found on the internet from from my research thatsome extended electronic entertainment control should be possible . At the budget that we're looking at and at the price point we're looking at , we should be ableto make it work the T_V_ , the V_C_R_ , the stereo set um maybe something else cute like a coffee pot or one other appliance or maybe a lamp .Project Manager:{vocalsound} Uh okay , can can I at this point interject um something ?Marketing: I have to wind up ? Yeah , sure .Project Manager: Um we have receivedinstruction from higher up that certain things should not be uh considered . Um the one thing for example {disfmarker} something to eliminate maybe that's theteletext ,Marketing: Okay .Project Manager: because that's sort of outdated with the internet ,Industrial Designer: Mm-hmm .Marketing: Okay .Project Manager:and according to to higher management the {disfmarker} it should only control the T_V_ ,Marketing: {vocalsound}Project Manager: mostly because they feelthat it's too comp complex a task to um to to include other things ,Industrial Designer: Complicated , yeah , of course .Project Manager: and they are concernedwith the time to market .Industrial Designer: Yeah .Marketing: Of course , yeah .Project Manager: Okay .User Interface: Okay .Project Manager: Um and the{disfmarker}Marketing: Okay , so that's something {disfmarker}Project Manager: and the third thing that they wanna make sure um that their {disfmarker} thatthe corporate image is being maintained , and that the corporate colour and design are being used on the product , so that it's easy that that that they can beeasily identified as a product of of of the company , and that there's no mistake that it could be somebody else who is bringing this out .Industrial Designer:Mm-hmm .Project Manager: So I just wanted to interject this here so we're not getting too much off track here with uh with the things we wanna look at . Thesewere instructions from higher up so we have to eliminate uh these things , so it's only gonna be T_V_ ,Marketing: Okay so {disfmarker}Project Manager: but theone thing maybe that could be um eliminated is the teletext uh idea .Marketing: Okay .Project Manager: Mm 'kay .User Interface: Okay .Marketing: Alright ,thanks for that . Um alright now {vocalsound} other things that I found out on {disfmarker} in my research is that the complaints that people have about theremote controls that are out there now . 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more importantthe thing that we did address in our last meeting that frequently it's lost somewhere in the room . Um so those are two things that we definitely do wanna address, uh we wanna s make it as simple as possible , we wanna make it um obvious and intuitive to use , and then the things about finding it we talked about the{disfmarker} a light emitting thing as well as uh maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate .'Kay can we go to the next slide please ? Okay , so , my personal preferences in this um project are really have to concentrate on the sizzle . That is the sellingpoint , the thing that's gonna make it an impulse purchase . Uh because once there's no be-back , well in sales they always say you know , be-backs don't comeback .Industrial Designer: {vocalsound}Marketing: If somebody says , oh I'll come back and get it next week you're dead . They're never gonna come back andbuy it . You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing . And , in order to make itreally sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use . We have to have as few buttons as possible , because morebuttons is more confusion , so that's why I'm saying , simplicity is good . Finding it's important , obviously you can't use it if you can't find it . So we've gottaconcentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulsepurchase at twenty five Euros . So it has to have enough value that when somebody looks at it they say , uh twenty five Euros I'm not gonna take that . Has to beso great that they're gonna say , uh twenty five Euros isn't much . Um and then maybe a motto , like we put fashion in electronics might be something we canuse in our marketing campaign .Industrial Designer: Yeah .Marketing: Okay that's uh about it for me right now .Project Manager: {vocalsound} Okay . And uhwho would be next , uh , I guess that would be you . Mm-hmm .Industrial Designer: Yeah 'kay .Project Manager: You want me to get your slide show up?Industrial Designer: Yeah yeah sure .Project Manager: Mm-hmm .Industrial Designer: Thank you .Project Manager: And you are number three ?IndustrialDesigner: Number two ,Project Manager: Number two .Industrial Designer: yeah . Yeah exactly .Project Manager: Okay . Okay .Industrial Designer: Uh can youmake it uh full screen please ?Project Manager: Mm-hmm . Yep .Industrial Designer: No , it's like a well you you have to press here . The cup cup shape here?Marketing: {vocalsound}Project Manager: Yeah yeah , uh-huh .Industrial Designer: The thir third .Project Manager: There , mm-hmm .Industrial Designer: Yeahexactly . Uh so today I'm going to talk about the working design of the remote controller . Um can you go to the next sli slide please ?Marketing: Okay .ProjectManager: Mm-hmm .Industrial Designer: The metal is like uh in a remote controller you have a chip integrated circuit which is like a brain of the remote controller. It takes the power from a battery say a battery it it can be a elec an electric supply like you have to uh like uh switch connec connect connect your remotecontroller to uh power supply from the you know electricity or something like that . It should be a battery because uh uh remote controller should be like you youyou should take it t to wherever you want and then um uh thMarketing: Mm-hmm .Industrial Designer: this integrated circuitry takes energy from the power