Project Manager: Okay , well I think we're ready to begin . Right , my name's Adam Duguid , we're here because of real reaction , um , we have in thegroupMarketing: Oh , Ebenezer Ademesoye . Would you like me to spell that ?Project Manager: Um , yeah ,Marketing: SProject Manager: go for it mate.Marketing: Um , N_E_Z_Project Manager: N_ E_ Z_ .Marketing: E_R_ .Project Manager: Ebenezer . And your role is ?Marketing: I'm the Marketing Expert.Project Manager: You're the Marketing Expert , okay . Next we have ?Industrial Designer: Tarik Rahman . T_A_R_I_K_ .Project Manager: T_ R_ I_ K_ . And yourrole in this is ?Industrial Designer: Industrial Designer .Project Manager: Industrial Designer . And , lastly we have ?User Interface: Uh , Dave Cochrane .ProjectManager: And you're going to be the User Interface ,User Interface: User Interface Defin Designer , yes .Project Manager: is it ? Designer . Okay . Right . This isthe agenda for today's meeting . As you can see , w opening , acquaintance , tool training , project plan discussion , and closing . Um , we already got n throughopening , and partially through acquaintance . So , the reason we're here , we're gonna design a new remote control , as you probably all know . The very broadoverview is original , trendy , and user-friendly . Course , we'll have to go into a bit more um detail than that , but uh {vocalsound} personally I think that theoriginal is gonna be a very key aspect to this design . Um , there's a lot of remote controls out there anyway , so we're gonna need something that's really gonnaset it apart . This is how today seems to be going to work . We're gonna have the three kay phases , as you've probably already been told , the functional ,architectural , and the detailed design . Um {disfmarker} First one's gonna be covering the user requirement spec , technical functions , working design . Secondseems to be conceptual components , properties , materials , and the last one is a detailed analysis of our design so far . Of course , you've all got the similaremails , I believe , right . {vocalsound} What can I say ? Ebenezer , you wanna have a {disfmarker} you wanna draw your favourite animal {vocalsound}?Industrial Designer: {vocalsound}Marketing: Sure . {vocalsound} Whiteboard . 'Kay . S okay . I will make this quick , since we don't have much time .{vocalsound} Um . {vocalsound} 'Kay , so it's not the best picture in the world .Project Manager: {vocalsound}Marketing: {vocalsound} Here we have anelephant . First point , begins with an E_ , same like Ebenezer . Also , elephants have a very good memory , much like myself ,Industrial Designer:{vocalsound}Marketing: and I can't remember back when I used to live back in Nigeria , but I think I used to have a pet elephant . So elephants are big , strongand gentle , and they have great memories , and they begin with the letter E_ , just like Ebenezer .Project Manager: Brilliantly done . Thank you .{vocalsound}Marketing: Thank you .Project Manager: Tarik , would you like to have a shot at a bit of artistry ?Industrial Designer: {gap} .Project Manager: Oh ,um ,Marketing: Oh . Oh {vocalsound} ohProject Manager: you can clip them to your belt .Industrial Designer: Do we take them off ?Marketing: I think yougaIndustrial Designer: Oh right ,Project Manager: You should also l um have your {disfmarker} the lapel mic on as well .Industrial Designer: okay .Marketing:The little {disfmarker} The the {disfmarker}Industrial Designer: Ah-ha .Marketing: Oh that's good , we can clip them on . Okay . Yeah ,Industrial Designer:{vocalsound} Now where do I put the {disfmarker}Marketing: Just um somewhere {disfmarker}Project Manager: Yep , the {gap} , it's just across there , that'sit . Yep .Industrial Designer: Is this supposed to be clipped as well ?Project Manager: Yeah .Marketing: I think so .Project Manager: It'll follow you if you{disfmarker}Marketing: Yeah . There you go .Project Manager: You can probably just stick it in your pocket for now , I wouldn't worry too much . Should havegood range .Industrial Designer: {vocalsound} Uh , destroying your elephant here .Marketing: {vocalsound}Project Manager: {vocalsound}Industrial Designer:{vocalsound} {vocalsound} {vocalsound} Uh , here we have a tiger . Uh {disfmarker} I've always loved tigers . They're just {disfmarker} they're big , they'rebiggest cats , uh I did a project on cats in the wild when I was a kid and uh it was my favourite cat , just 'cause it was {disfmarker} looks the best , the stripes ,orange . My dad used to talk about {disfmarker} he's from Bangladesh so he used to tell me all about them when he was {disfmarker} when I was a kid . And uhthey're just the most feared of of uh animals in the wild . So uh that's why I like them . Didn't say an anything about me really but {vocalsound}Project Manager:{vocalsound} Excellent , thank you very much . Dave , if you'd like to uh have a dash .User Interface: Um {disfmarker} {vocalsound} Um , the monkey , um .The one f uh {disfmarker} in fact this is a {gap} somewhat oblique reference in fact to uh {disfmarker} well my {disfmarker} I have a three uh three y year olddaughter who h who who who is affectionately known as Miss Monkey . Um , monkeys have attitude . Which I think is a good thing . And I mean fr {vocalsound}and from uh from the point of view of sort of the study of human evolution they and other primates are terribly interesting . Um , so I like monkeys . And and thth th th thi thi this one seems to have perhaps more attitude than most .Industrial Designer: {vocalsound}Project Manager: Cheers . Hardly what I'd call the bestdrawing in the world but it'll do for now . Also not quite as feared as your average tiger , but uh cats are one of my favourite animals , they're very independent ,they're snotty as hell at the best of times , and uh , what can you say , you got to love those qualities in an animal . Right . I think we've all managed to masterthe whiteboard there by looks of it , so , on to it . Project finance . As you can see , twelve point five Euros per unit . That's not a terrible lot as far as I'm aware ,and we're hoping to sell them for twenty five . If we're aiming for fifty million Euros we're gonna have to be selling an awful lot of them .Marketing: Oh , that wasprofiting , that was an amount , so that's the amount made ,Project Manager: Yep .Marketing: okay .Project Manager: Well , fifty million , and if you're makingtwelve point five Euros on each one , then , awful lot need to be sold .Marketing: Yeah .Project Manager: Okay . Now we better actually just get on with the uhthe meat of the project . So I'm gonna guess that we've all used remote controls . Any ideas of where you think a new remote control could go into this market?User Interface: Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sortof touch screen L_C_D_ remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of youget um you {vocalsound} you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I meanyou get in these sort of {vocalsound} three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the differentthings that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the T_V_ to the rightchannel , get the uh re uh rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance .Project Manager: Okay .User Interface: Um b itoccurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design .And therefore putting it into a um well much lower price bracket .Project Manager: Okay , yeah , tha that's true , with the price range we're looking at , going fora touch screen would probably be possibly out of our {disfmarker}User Interface: Absolutely prohibitive ,Project Manager: yeah .User Interface: yeah .Marketing:Oh .Project Manager: But you think uh again something to control multiple units in uh a simple fashion .User Interface: Yeah , I mean I wouldn't like to say you g{vocalsound} I mean you get ones that you can switch between multiple units , but something that could um operate between multiple units in a more integratedfashion . Some {gap} and ideally something into which it would have some at least limited facility for {vocalsound} um running macros .Project Manager: Wouldthe the idea something along the lines of , one on button would turn on say the video recorder , the T_V_ , maybe the sound system as well , all in one go , isthat kind of {disfmarker}User Interface: For instance , um let's say oh oh um , or um you know you pr uh you press uh say the play button for the D_V_D_ playerand it turns the T_V_ on and onto the right channel as well , umProject Manager: Okay , that sounds like a a good strong idea . Um {disfmarker}Marketing:'KayProject Manager: {vocalsound} Any takes on this ?Marketing: Well um I've noticed that uh gaming c is becoming quite popular with television , um when Iwas younger we used to e play games using our cable , using the cable subscribed the cable providers ,User Interface: Mm-hmm .Marketing: but our remotecontrols would get worn out really easily , and {vocalsound} the remote control was not a great kind of keyboar , um keypad , for playing games .ProjectManager: Okay .Marketing: So perhaps one that was more um specialised for game playing or interactive television . They they've recently brought out this newremote control , for people to set their favourite channels , or um to record things . Instead of people entering in what time things start , you simply stri slide abar to say what time it begins ,Project Manager: Okay .Marketing: and slide another bar to say what time it ends , you know that's {disfmarker}Project Manager:Yeah I've heard {disfmarker} I've seen the bar-code design before ,Industrial Designer: Mm .User Interface: Mm-hmm .Project Manager: yeah .Marketing: Yeah ,it's it's taken out the {disfmarker} Y you don't have to be uh really clever to use a remote control . I think for gaming , you know you want you want some bigbuttons for up , down , left and right , shoot .Project Manager: {vocalsound}Marketing: {vocalsound} Uh , you wanna be able to change angles in interactivetelevision , so you need buttons to change the television angle , the camera angles and stuff like that .Project Manager: Okay , wellIndustrial Designer: 'Kay.Project Manager: we're beginning to run out of time now , so , we've got a couple of ideas ,Marketing: Yeah .Project Manager: we can {disfmarker} we'll have towork fast , um , alright as you can see we've got thirty minutes until the next meeting , so {vocalsound} we'll have to try and decide on some of the basicfunctionality , um , how the user interface might work , that'll be a key aspect especially if the idea of um some kind of macros facility because you have toprogram it , you have to have a lot of response back , or at least some kind . Um {disfmarker}User Interface: Mm-hmm .Project Manager: And we're gonnamaybe n try and have to figure outMarketing: What the user wants uh .Project Manager: what the user wants , yes .Marketing: Okay .Project Manager: Um , right


Project Manager: All set ? Okay . Cool . Right . So um basically I'm just gonna go over real quickly um some news I've just got from the board on how we'resupposed to do with this um {vocalsound} remote control . And then I'm gonna turn over to you guys to make brief presentations um on what you've found andthen we'll have a bit of discussion . So basically uh what I've just found out from the board I dunno if you guys got this email as well but it needs to be televisiononly . So no {disfmarker} we're not doing D_V_D_ , we're not doing anything else ,Marketing: Okay .Project Manager: it's just gonna be a television remote .{vocalsound} Um it also needs to have the company colours included in it .Industrial Designer: {vocalsound}Project Manager: {vocalsound} Um so that's red andblack . And it has to have the slogan , case you guys forget the slogan it's , we put fashion in electronics . Um and no teletext . I'm not sure what teletext is butI'm assuming you guys do , so we don't wanna include that um in this particular design . {vocalsound} For reasons that I don't really know . There's {disfmarker}but it's the board so there you go . So basically um given those guidelines which will have some effect on how we design we'll discuss it later I mean 'cause it'stelevision only we'll be able to change our uh {vocalsound} um well we can s sacrifice more function for a better television remote . {vocalsound} Anyway . SoI'm gonna turn over to the Industrial Designer uh to go ahead and make a presentation on {disfmarker}Industrial Designer: Okay . So do I unplug this bit here?Project Manager: Oh , right yeah .Marketing: Gotta plug you in .Project Manager: Yep . Might have to hit function F_ eight but it looks like it's gonna come up .Yep . Cool .Industrial Designer: Okay . Right . That's page one of my presentation .Project Manager: Brilliant .Marketing: Very nice . For your first PowerPoint it'slovely .Industrial Designer: So the uh method . We're gonna have to understand how remote controls work and res uh successfully complete this project . Umremote control works as follows . This is all pretty basic stuff you guys . Um sends message to another system , so there's an energy source involved in that like abattery or solar power , something along those lines , there's an integrated circuit , which is the microchip , um and that actually compose the messages andusually the way a a remote control works is it sends infrared bits to another system . A user interface controls the chip , basically that's the casing and thebuttons and um accordingly the messages as well . So my findings , um I just did a preliminary study here and uh I found that too much metal in remote designcould potentially cause interference with the ability of the remote to send commands . And too much metal can cause remotes to behave unexpectedly byreceiving false signals . Um too much metal is used sometimes and people pick up radio signals and the like , and there's also the possibility of the remotecatching on fire and injuring the customer , just think of those lawsuits , that'd be really bad .Marketing: {vocalsound}Project Manager: {vocalsound} 'Kay.Industrial Designer: Therefore I suggest primarily plastic construction . Um , components . Just some ideas that I had , um , energy source , it's kinda hip to beeco friendly so I thought maybe we could do something with solar power with an alkaline battery backup . Um the user interface , I was {disfmarker} since wecan't use metal I was thinking maybe a high grade recycled plastic .Project Manager: Mm .Industrial Designer: The chip , um , silicon based chip I don't really seeany way around that , we can't really be different in that respect . Um , the sender well I'm thinking infrared 'cause it is the industry standard , multi channel ,that's a word I made up , I don't really know what it means .Project Manager: 'Kay . Fair enough .Marketing: {vocalsound}Industrial Designer: Uh PAL andN_T_S_C_ compatible and uh probably a two hundred foot range .Project Manager: 'Kay .Industrial Designer: Uh and the receiver of course is any number ofelectronic devices . Um but in this case it'll only be T_V_s . Um personal preferences , I really think that we should use plastic as opposed to metal , um , thecompany simply can't afford this kinds of lawsuitsMarketing: Fine .Industrial Designer: which adm admittedly is gonna come at the cost of a certain aestheticvalue ,Project Manager: {vocalsound} Is is there a way that we can use um modern types of polymers , or mo modern types of plasticsIndustrial Designer: 'causewe were thinking {disfmarker}Project Manager: that maybe do have some kind of aesthetic value um like if a white {disfmarker} like if we talk about like well likeon the lapt on these laptops and other ones they use a a pretty nice ,Industrial Designer: Right .Marketing: It needs , yeah .Project Manager: you can do i is theresome kind of nice colo der quality plastic that we can work with ?Industrial Designer: Yeah that shouldn't be a problem . Um for example the plastic they have onyour laptop there is something that's perfectly possible for us to do .Project Manager: Okay , okay .Industrial Designer: {vocalsound} That's the end of mypresentation .Marketing: Cool .Project Manager: Great . Thank you very much Nathan . {vocalsound} Um if next we can have the um User Interface Developer goahead and make a brief presentation that'd be great as well .User Interface: {vocalsound}Project Manager: S plug yourself in here . Mm . {vocalsound} Um hitfunction F_ eight real quickly , hold down {disfmarker} Mm .Industrial Designer: {vocalsound}Marketing: Looks like you're in okay .Industrial Designer: Is itplugged in well ? There it goes . Computer adjusting .User Interface: ThProject Manager: There you go . Sweet .Marketing: There you go .User Interface: Well so. Here we have a uh my technical functions design presentation . Um so a few of the requirements we need here . Uh we n basically need to operate an electronicdevice , it needs to be universal um and possibly uh operate several different types of devices although we now uh find that uh that that's no problem .ProjectManager: Yeah sorry I couldn't get that g to use before .User Interface: Um so some of my findings . Um basically wanna send messages uh to a television set .Um that would be any number of different things uh such as switch on the television , uh switch to the next channel , that sort of thing , I think we're all quite uhquite uh intelligent and know know what a normal remote control does . Um {vocalsound} now some of the other things I found is a a complicated remote controlsorry that we can't quite see my red there very wellProject Manager: Oh yeah look at that .Industrial Designer: Mm . {vocalsound}User Interface: but uh thisremote control has many functions um so it can do a lot of things but it uh it is quite complicatedProject Manager: Mm-hmm .User Interface: and most users willfind it uh find that they won't use most of the functions because they don't know how to use them and don't wanna take the time to learn how to do it . As youalso notice it's quite a boring design . Um . Another remote control , slightly different , it's a simpler remote control uh many less buttons but uh has many fewerfunctions , um m much easier for the user to manipulate and use . Um it also has a bit of a cheap look and it's also quite boring . SoProject Manager:{vocalsound} Nice .Industrial Designer: {vocalsound}User Interface: my personal preferences .Marketing: {vocalsound}User Interface: {vocalsound}Revolutionise the idea of uh a remote control . Um so attain the functionality of a complicated device but use a simple formatted display uh for the user to to workwith . And I was gonna add another uh slide here but I didn't quite have time there .Project Manager: {vocalsound} Okay .User Interface: Um . Just incorporatingsome of the ideas that we had previously like uh having multiple face but it's uh {gap} .Project Manager: Great . Thanks for that Ron .Marketing: Right .ProjectManager: {vocalsound} 'KayMarketing: Does that mean I'm up ?Project Manager: yep that's you .Marketing: I think so . Okay .User Interface: I can plug you in.Marketing: Oh that would be perfect . Thank you . Slide show up and running .Project Manager: Give it a little bit .Marketing: Or not . Uh . Oh there we go .Perfect . Okay . So this is me . Um basically I was looking through some marketing reports that we've got and we had a usability test where we were actually sort{disfmarker} like watching a hundred people {vocalsound} use T_V_ remotes and see what it is that they're using and then they filled out a questionnaire aboutwhat they like and what they don't about their general T_V_ remote control practices . Um pretty much through testing we were finding out that most of the time, everybody's used to using changing the channel , turning it on , using the volume , m the majority of the time that's all that's going on , the other functionshappen , for some people they're important , but the primary uses are really really basic . Um and so big complicated remotes like one we saw in the lastpresentation are really not the general public's use , they're not using a lot of it , they don't need it , they even find it frustrating when there are all those buttonsthat they don't know what to do with . {vocalsound} And um we also found out that uh fifty percent of our people , their {disfmarker} the worst thing about aremote is how often they lose it . And then they can't find it in the room . So I think what we were talking about with a pager or something , will really come intoplay with a lot of these people . {vocalsound} Um there's also a survey about what they liked about remotes ,Industrial Designer: {vocalsound}Marketing: andpretty much they all think they're hideous and not very useful , and the younger demographics are all really interested in voice recognition options . I don't knowif that's something we're ready to look into technically , that's up to the design people , but it is s something worth thinking about , especially since the youngerdemographic's obviously the one that's gonna keep growing , so if that's the direction we're headed in it's something to think about . Um but basically it really isthe primary functions and getting it to look nice , which are the standards . {vocalsound} So it's a good start for us .Project Manager: {vocalsound} That's great .Thank you Sarah . Right . So umMarketing: Need to unplug this ?Project Manager: yep I'll just uh switch that back here .Marketing: Need it back .ProjectManager: I'll finish up with just a bit of discussion plan on for the next phase .Marketing: There you go .Project Manager: {vocalsound} Right so I think we'vecovered most of these important questions through this um {vocalsound} through you guys's presentations um {vocalsound} we've got uh y the IndustrialDesigner suggests uh or pretty much emphatically suggested that we need to go with plastic . {vocalsound} Um Sarah , she's recommended that we go forsimpler functions , so fewer functions um but we need to decide who are we selling this to , you s your stats suggested that seventy five percent of people underthirty five wanted , thought about voice control ,Marketing: Oh right .Project Manager: {vocalsound} um so do we wanna go for that , or do we want to go for anolder demographic , and my thought is {vocalsound} um {vocalsound} we've got w if we're gonna go for a sleek look I mean we are putting the fashion in


Project Manager: Welcome back .Industrial Designer: I'm sorry to be late .Project Manager: Welcome back everybody .User Interface: Yeah . Thanks .ProjectManager: So this meeting agenda will be the detailed design meeting . And uh opening and uh P_M_s {gap} of the meet minutes , uh prototype presentationfrom uh Christine and uh Agnes .Industrial Designer: Agnes , yes .Project Manager: Yes and uh evaluation criteria . The finance , it's uh from my side , from themanagement , and uh production evaluation . Then uh closing . So we have forty minutes to discuss and uh finalise and close the product and project and tomove further , okay , so {disfmarker} Okay , let's talk about uh maybe first uh for the prototype .User Interface: Mm , okay .Project Manager: So I handle to{disfmarker}User Interface: I've done a presentation , but it pretty much covers work that we've both done , so if I'm missing anything , Christine can justcorrect me .Project Manager: So shall I go to {disfmarker} sorry .Industrial Designer: Uh thank you , so you did a PowerPoint presentation , good for you .{vocalsound}Project Manager: Yep . S Okay , let's go to A_M_I_ .User Interface: {vocalsound} It's not the biggest PowerPoint presentation in the world , but{disfmarker}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: {vocalsound} So in two or three or {disfmarker}Industrial Designer:{vocalsound}User Interface: Three . Um . {vocalsound} No it's {disfmarker}Marketing: Probably . Technical pa I would think .User Interface: think it's the lastone . No , then this is {vocalsound} the la yeah , that one , final design .Marketing: Ha .Project Manager: Yeah .User Interface: It is named appropriately , youjust couldn't see the name .Industrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound} Um okay , can I have the mouse ?ProjectManager: Yes .User Interface: Thanks . Alright , so from {disfmarker} when we were discussing specifying the case in the last meeting , we decided that wewanted an ergonomic shape , the material that we chose was wood , and uh the colour would be customisable , 'cause you can stain the wood whatever colour .Um , so in terms of function , you have to be able to turn the T_V_ on and off , volume and channel control , menu control , voice recognition control , and we'veincorporated the L_C_D_ screen on the flip panel as part of the design , if we figure out it's too expensive , well then you just take it off . {vocalsound} Um , so{vocalsound} to unveil our lovely product . This is our remote control , with the flip panel as you can see .Marketing: {vocalsound}User Interface: So if you lift upthe panel , you can see the lovely yellow L_C_D_ display . {vocalsound} Um , this is actually hard to do . The yellow button you have is the on off button , so it'sreally big , hard to miss . You have the the red um triangles are the toggles for changing the volume . So up {disfmarker} volume up , down {disfmarker} volumedown . The green are the channel changing . {vocalsound} S And it's one of those very light , very touchable displays . And then you have the numeric pad in thedark blue at the bottom , and on the right-hand side you have the access to the menu on the T_V_ , and on the left-hand side you have the the the ability to turnoff the voice recognition . So this is pretty much what we had on the white board the last time .Project Manager: Mm-hmm .User Interface: So .IndustrialDesigner: Um and uh I could {disfmarker}User Interface: {vocalsound} Oh yes .Industrial Designer: Yeah the dUser Interface: Additional feature on the back isthat you can have your own customised backing and I suppose you could do the same thing on the flip case on the front . So that you can really make this ahighly highly customisable remote control .Industrial Designer: We haven't um uh specified where the speaker or the microphone will be placed . That depends onthe uh s design of the circuit board inside and uh what room is left um {disfmarker}User Interface: Yeah .Project Manager: I think the microphone is on on thetop , uh on the middle , the {disfmarker} under the flip .Industrial Designer: Yes , okay . Uh-huh .Project Manager: So that will be the safe , so p any{disfmarker} the chip {disfmarker} it's not on the chip because you need to have microphone {gap} to {disfmarker}Industrial Designer: No , I mean it dependson the design of the circuit board .Project Manager: Yes .User Interface: But it shouldn't be under the flip either , because you can have the remote control closed, but you still might want to activate it by voice .Project Manager: {vocalsound} Uh it's it's {disfmarker} Yeah , but uh uh my opinion I think it's better under theflip because whenever you want to uh the talk , okay , so then you can speak then you can close it . But if you put it on the on the flip , okay , then uh technical Idon't think it's uh feasible , 'cause most of the time you speak then it will be recognised .User Interface: But if you've already got the remote control in your handyou need to open the flip to use the voice , why use the voice , why not just use your hand ? I mean the whole point of the voice is that if the remote control issitting there and I'm too lazy to reach over and pick it up , I can just use my voice .Industrial Designer: Maybe I've got my hand in the popcorn bowl and I'mholding my cup of Coca-Cola in the other hand .User Interface: Yeah . And you don't wanna let go of either one . {vocalsound}Marketing: I don't wanna say .Louder . {vocalsound} Yeah .User Interface: {vocalsound} I mean it doesn't have to be on the flip , it can be on the side somewhere .Marketing: Can also be onthe side .Project Manager: Yeah , the sides maybe is good .User Interface: Yeah .Industrial Designer: Mm-hmm .User Interface: So , I mean I can pass thisaround if anyone wants to {disfmarker}Project Manager: Yes . So it's maybe good idea .Industrial Designer: Yeah , y better you pass it around with a napkin .{vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} No , because y you can easily put a microphone on the side that would have no problemwould haven't been {disfmarker} not be damaged or anything , and it'd be accessible all the time to voice .User Interface: {vocalsound} {vocalsound} Yeah.Project Manager: Yes . Yeah {vocalsound} .User Interface: Yeah , exactly .Marketing: Yeah .Project Manager: So it's maybe good idea . S sIndustrial Designer:It's um {disfmarker} It's um {disfmarker}Marketing: Compliments to the artist .Industrial Designer: You need to work on the weight a little bit .{vocalsound}User Interface: Yes .Marketing: Uh {vocalsound} .Project Manager: Okay . S {vocalsound} I'm fine , I'm satisfiUser Interface: And maybe the shapeof the buttons ,Project Manager: I'm satisfied .User Interface: the little egg shapes aren't the most economical , but {disfmarker}Industrial Designer:{vocalsound} We're glad you're satisfied .Project Manager: Of course it's it's it's looks more heo heavy , but I think when it's completely {gap} maybe it's a lessweight .User Interface: Yeah . I mean this is plasticene .Project Manager: Yes .User Interface: There's only so much you can do . We could have possibly made ita lot thinner as well . {vocalsound} But {disfmarker} And part of the thing is m a lot of people say that they don't like something that's too light , because theydon't feel like they have enough control over it .Industrial Designer: Mm-hmm .User Interface: So I mean maybe this is excessively heavy , but I think it needs tohave some weight ,Project Manager: Yep .User Interface: it needs to feel like you're still holding something . {vocalsound} So that's pretty much it for ourpresentation actually .Project Manager: That's your uh prototype model ?User Interface: Yeah .Project Manager: Okay , that's good , thank you very much.Marketing: {vocalsound}Project Manager: So any comments or uh {disfmarker}Marketing: Well , the prototype is is very well within the design and ideas thatwe've we've talked about on the previous meetings .Project Manager: Okay .Marketing: Now it goes into this next phase as the financial uh marketing uh{disfmarker}Project Manager: {vocalsound} Yes , that uh {disfmarker} So I'll come back to the {disfmarker} {gap} So evaluation criteria , I think uh that will begood , so then let's come to the finance uh , I have some uh calculations which I made uh as for uh the budget . So here you can uh look like uh the energy{gap} and uh {gap} dynamo and uh kinetic and solar cells . Uh it's optional , somewhat optional and Ed wants the chip on print , that's what uh we were talkingabout that .Industrial Designer: {vocalsound}Project Manager: So then we have sample sensor and sample speaker , then uh we have the wood material , thenspecial colour and push button . So it's uh {disfmarker} actually , our budget was uh twelve point five Euro , but uh it's coming to nine point nine five Euro , sowe are under uh {disfmarker} below the budget , okay , so still we are saving some money . I think it's a good figure . {vocalsound}Industrial Designer: Yes ,great I {disfmarker} I'm surprised .Marketing: {vocalsound}Industrial Designer: {vocalsound} Congratulations . {vocalsound}Project Manager: {vocalsound}Than thank you . {vocalsound}Marketing: Well we haven't come to mine yet , so {vocalsound}Industrial Designer: Oh , okayUser Interface:{vocalsound}Industrial Designer: . It's gonna cost a long way to c you know , cost a lot of money to market it , is it ?Marketing: we're gonna have a bit ofdifference of opinion , yes . {vocalsound} {vocalsound}Project Manager: So maybe it's {disfmarker} for some money we can utilise for our uh marketing , for thesales , okay , and uh {disfmarker}Marketing: {vocalsound} Well , it just depends on if we're gonna add a {vocalsound} o on this pr provisionary cost analysis ,we do not have a L_C_ display . L_C_ display is gonna be very expensive ,User Interface: No we do , but it's not filled in .Marketing: it's gonna be{disfmarker}Project Manager: It's not .Industrial Designer: Thirty .Marketing: It's not {disfmarker} it doesn't say .User Interface: It's number thirty .ProjectManager: Yeah . Yeah .Marketing: We don't have the price up there ,User Interface: Oh , yeah , yeah ,Project Manager: Yeah . Yeah .User Interface: you're right ,sorry , yes .Industrial Designer: Yeah .Marketing: okay , so if we add approximately two to three Euro per remote , now we're up around about twelve , twelveand a half as to what uh the company had initially uh requested . Um {disfmarker}Industrial Designer: So that means we can put the uh {disfmarker} theL_C_D_ in , yeah .Marketing: Display in . But as far as production um I'm putting up a question because we're talking about profit also , and in mine you'll see uh{vocalsound} the problem with uh our survey , the p the possibility that how many units can be sold , what percentage of the market , etcetera etcetera becausethat {gap} has to be taken in into consideration .Project Manager: {vocalsound}Marketing: Uh this is just production cost , it is not uh advertising cost , it's nottransportation cost uh {disfmarker}Project Manager: Yes , so still uh we have twelve point five Euro .Marketing: {vocalsound} And that will inflate quite a bit thecost of the uh {disfmarker} the cost of the unit for the company .Project Manager: Yes . {gap} Yeah , but {disfmarker} Yes . Yep .User Interface: Um-hmm


Project Manager: Well hi everyone again .User Interface: Hello .Industrial Designer: Hello .Marketing: HelloProject Manager: Um {vocalsound} like before we uh{disfmarker} I have to redo the meetings from {vocalsound} {disfmarker} n th the minutes from the last meetingMarketing: Mm-hmm .Project Manager: and sohere we go . Uh it was discussed in the last meeting uh which was opened by the presentation from the interface um designer {vocalsound} that uh looks wouldbe very important on this new remoteUser Interface: Designer . {vocalsound}Marketing: {vocalsound}Project Manager: and um it is to send messages of courseto the T_V_ . It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpnessetcetera . It should have a memory switch , a mute button in case the telephone rings or something . Uh speech recognition is one of her very f favourite personaluh features she would like see d d to be integrated in this um in this new remote . Um . {vocalsound} Should be child friendly design with few buttons , colourfulmaybe with s star shaped or other shaped buttons . Um she uh presented also an oversized remote which she guarantees nobody will ever be able to lose .UserInterface: {vocalsound}Project Manager: Um {disfmarker}Marketing: And she was challenged on that point {vocalsound}Project Manager: {vocalsound} that'sright . {vocalsound}User Interface: {vocalsound} Yes . {vocalsound}Industrial Designer: {vocalsound}Project Manager: But uh her very f personal favouritereally she , she would very much like to see a speech recogniser integrated in this remote . The industrial designer um presented her uh {vocalsound} thoughtson the issue . She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful. Should have an integrated circuit board that's highly sophisticated and temperature resistant . She would like to see a timer and or alarm facility integrated . Uhtechnically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . Uh and of course a circuitboard . And how it would works , you press the button , the chip is morse {disfmarker} morse code related relays the {disfmarker} uh to the generat to thegenerator amplification and uh the circuit board is very inexpensive to build and so she thinks this is a great feature uh to to to consider .Marketing: Okay .ProjectManager: She would like uh {disfmarker} this whole thing should be push buttons with a simple chip uh scrolling method is more expensive and not that practicalanymore . Should be battery operated and of course she would have the special cases . The marketing expert uh who has to finally come up with {disfmarker} toto to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come upwith the fact that such a remote sh should be small , easy to use and it should be eye catching . From her point of view of course one of the most important factsis that we should get to market before our competition does . To do that uh maybe one or two features should be developed on which we could dwell on or inother words on which our campaign could be built on . Too many new features or too many points would only confuse matter . So we prefer to have one or twofeatures that can be really uh driven home . Um it should have a fruit and vegetable design and should have a soft feel . She feels that's really what people wanttoday . And the decision that we took last time was that uh the special feature we would like to see is a speech recogniser , the energy should be battery uhshould be on a chip , should be trendy design , compact and strong , and should have buttons . And that concludes the presentation from the last minutes{disfmarker} from the last meeting . Now uh we are ready for the presentation of the prototype .User Interface: Yeah .Industrial Designer: Yeah .User Interface:Just the look like , the button part I'll explain .Industrial Designer: Yeah . Uh so this is our {disfmarker} what uh we have made . This is a model of the remotecontrol which we are going to build .Project Manager: Mm-hmm .Industrial Designer: Uh this is us in a snail shape so uh it it is attractiveMarketing: Mm-hmm.Industrial Designer: um and it's {disfmarker} it's blue in colour uh bright and uh it has yellow buttons and all the different colour buttonsMarketing: Mm-hmm.Industrial Designer: so it is a {disfmarker} uh uh a {disfmarker} looks-wise it is beautiful .Marketing: Mm-hmm .Industrial Designer: Uh and also compact inshape .Marketing: Mm-hmm .Industrial Designer: Uh um and also i it it will be easily fit into {disfmarker} into the hands and you can access all the buttons easily.Marketing: Mm-hmm . Mm-hmm . Mm-hmm . Good .Industrial Designer: Yeah ,Project Manager: {vocalsound}Industrial Designer: oops , sorry .{vocalsound}Marketing: {vocalsound} You used to have all the buttons {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound} Um yeahand um uh the material which we are going to use for the case is uh plastic and uh w which which is s strong um uh and also uh for the {disfmarker} Um thematerial is plastic and uh for the buttons it is uh s soft rubber um and alsMarketing: Oh that's good ,Industrial Designer: yeah .Marketing: no , that's nice andfriendly .Industrial Designer: Yeah because uh uh you'll be touching the buttons more so it is soft when you touch it .Marketing: Mm-hmm . Mm .Project Manager:Mm-hmm ,Marketing: Mm-hmm .Project Manager: mm-hmm .Industrial Designer: And then um uh for the {disfmarker} for the led , for the light emitting diode itis a fluorescent greenMarketing: Mm-hmm .Industrial Designer: and it's a {disfmarker} a {disfmarker} it is a bulb like an ordinary infrared .Marketing: Mm-hmm.Industrial Designer: And {disfmarker} and the button {disfmarker} button's part uh will be explained by F Francina .User Interface: Okay .Marketing: Okay .UserInterface: Now the um {disfmarker} we decided upon including certain features on our remote . Now these features includes the s um signal emitting uh signal{disfmarker} it's the led or L_E_D_ the infrared .Project Manager: Mm-hmm ,Marketing: Yeah , okay , mm-hmm .Project Manager: mm-hmm .User Interface:Now uh we have included the switch on and off button .Marketing: Mm-hmm .User Interface: Now we have included another feature that is the mutebuttonMarketing: Mm-hmm .User Interface: on the side of the model . Then we have included one to nine buttonsMarketing: Mm-hmm .User Interface: forcontrolling the programmes {disfmarker} the different channels .Marketing: Mm-hmm .User Interface: We have also included two buttons for increasing ordecreasing the volume .Marketing: Mm-hmm .User Interface: And we have also included two buttons for scrolling up and scrolling down the programme channels. Now our {disfmarker} our model also contains a button which is called as the menu button .Marketing: Mm .Project Manager: What kind of button ?UserInterface: Menu button .Project Manager: Menu ? Uh menu th menu , uh one one .User Interface: Yes , menu {disfmarker}Marketing: Menu button .{vocalsound}User Interface: At the centreMarketing: Mm-hmm .User Interface: we have included a button which is fluorescent green colour and this is the menubutton which will control the colour , sharpness , brightnessMarketing: Mm-hmm . Of the screen . Mm , mm-hmm .User Interface: of this uh picture . We havealso included a button which is called as the swapping button . Now this is uh a special , special feature which we have included . Now this button is an elongatedshaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to thenext channel . It will take the user to the previous and the next channel so this is a swapping button .Marketing: The next channel in the numeric pattern , or{disfmarker}User Interface: No , swapping is if if example you're {disfmarker} you're watching the second channel and then you go to the tenth channel and ifyou want to go back to the second channel you can swap , this button .Marketing: Yeah , mm-hmm . Mm .User Interface: Yes .Marketing: Okay , okay .UserInterface: And at the end , it {disfmarker} this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly.Project Manager: Okay . Mm-hmm . Mm-hmm .User Interface: So this is our proposed model .Marketing: Okay .User Interface: Now the marketing expert hastoMarketing: Mm-hmm .Industrial Designer: Tell , yeah .User Interface: give her suggestion whether it'll be sellable {vocalsound} or it'll be cost effective.Industrial Designer: {vocalsound}Marketing: {vocalsound} Okay , well um what {disfmarker} what I really like a lot about it is that you can reach the wholething with one thumb ,User Interface: Yes , yes .Marketing: that you can really hold it in one h you don't need two handsIndustrial Designer: Mm-hmm.Marketing: and it's easily reachable even for somebody with a small hand , yeah ?Project Manager: Yes the buttons are all raised , right ?Marketing: The buttonsare all raisedProject Manager: Are raised , mm-hmm .User Interface: Yes .Marketing: and if you hold it in the centre of your hand you can even reach it over hereso you don't have to turn it around , turn it upside down , move it up , up and down ,Project Manager: Right . Or have two hands to operate it , yeah .Marketing: Ireally like that .User Interface: Mm .Industrial Designer: Mm-hmm .Marketing: You really did a good job on that , my little designers .User Interface:{vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound} Um and um I like the idea that the on-off button is in a really prominent place . That'sthat's a really good good thing .Project Manager: Yes , and it sort of sticks up so that you really {disfmarker}Marketing: Yeah , that's great .Project Manager: youdon't have to g first go like oh yeah here it's on and yeah , mm-hmm .Industrial Designer: Hmm . Mm-hmm .Marketing: Mm-hmm .User Interface: Abs okay.Marketing: The colour's very attractive . Um the um these buttons uh around here are the muteUser Interface: No , these {disfmarker} the front buttons whichare here , are the mute buttons .Marketing: and {disfmarker} these {disfmarker} mm-hmm On both sides they're mute ?User Interface: Yes , yes .Marketing: Soyou can push either one ?User Interface: Yes .Marketing: Okay .Project Manager: So if you're left-handed or right-handed it doesn't matter .Marketing: And thisbrings the menu up on the screen ?User Interface: {vocalsound} Pardon me ? This is the menu {disfmarker} yes , yes .Marketing: This brings the menu up onthe screen and the orange ones are {disfmarker}User Interface: A the {disfmarker} the {disfmarker} these {disfmarker} these two are th to increase ordecrease the volumes ,Marketing: Okay .User Interface: and these two are to uh scroll the programme channels .Marketing: F f okay .User Interface: Scroll up orscroll down the channels .Marketing: Right , very good . Uh it looks mm looks like something I can sell .User Interface: {vocalsound}Industrial Designer:


Industrial Designer: Now what .Project Manager: 'Kay , hello everybody . Uh , I guess you all know what is it about , you all received the email , I guess . Uh , weare actually doing this meeting to start a new project which is about designing a remote control . So I'm going to be the project manager of this uh project . Anduh so I'm {disfmarker} present myself . I'm Fabien Cardinaux and uh I I guess you can present yourself . So I dunno , you can starts .User Interface:{vocalsound}Industrial Designer: Okay , so my name is Petre {gap} . You can call me Petre {gap} , or Peter if you like . I don't care {gap} .Project Manager:Okay .Marketing: Uh my name's Bob Mor .Project Manager: And you are ? In the project ?Industrial Designer: Uh , in the project I'm supposed to be the technic.Marketing: Oh , sorry .Project Manager: {gap}Marketing: 'Kay . So my name's Bob Morris . I'm the Marketing Expert for this project .Industrial Designer: Bob,Marketing: Bob yeah .Industrial Designer: okay .User Interface: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project.Industrial Designer: Okay .Project Manager: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going topresent the tool we are {vocalsound} we are going to use during all this project . We are talking about the project plan , and we are going to to discuss about stour first ideas and so on , and , yeah . So we have around twenty five minutes to do this meeting . Um . So what is the goal of this project ? Is to design a newremote control . So it should be , of course , new and original , and um it should be trendy , and user friendly . That mean it's a very challenging project , and uhuh . So w it's {disfmarker} we will try to do our best , and hopefully come with something very new and that people want to buy . So , um {disfmarker} Sowhat's uh what are we going to do during this all this project ? So it's more like we are going to do inv individual work all in o in o our specialities and we aregoing to meet each other quite often to discuss and to find a good way . Um . Yeah and everything is {disfmarker} will be like this . Um so now we are going to toget used t to to the tools we are going to use all {disfmarker} during all this project . So we can try to use uh the whiteboard here . So {gap} uh .IndustrialDesigner: Okay .Project Manager: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . Mm . Uh{vocalsound} . So uh {disfmarker} {gap} So I will ask you all to do the same .Industrial Designer: Okay .Project Manager: Just to get used to the whiteboard.Industrial Designer: So probably I would try to try to draw the animal . Well sh should I draw the picture of the animal ?Project Manager: Yeah , yeah , you candraw the picture , of course {vocalsound} .Industrial Designer: I I th I think I should .Marketing: Yeah go ahead .Industrial Designer: Okay , so . Um{vocalsound} . Okay , American , um . Um . I would use the bird . So I tried to sketch it out . I had to first uh write it down because I am not absolutely sure if Ican draw it , but ah . Can you recognise it {vocalsound} as a bird ?Project Manager: {vocalsound}Marketing: {vocalsound}Industrial Designer: Okay{vocalsound} it's your turn to {disfmarker}Marketing: Okay , okay . {vocalsound} So I think my favourite animal would be a c a cat .Project Manager: Oh.Marketing: That's its head .Project Manager: {vocalsound}User Interface: {vocalsound}Marketing: Um I probably like cats the most because they're cuddly andfurry and uh playful .Project Manager: {vocalsound}Industrial Designer: {gap}User Interface: {vocalsound}Marketing: Okay .User Interface: I dunno if I shouldgo with this {gap} {vocalsound} .Industrial Designer: Oh it's okay .Project Manager: {vocalsound}Marketing: Thanks . {vocalsound}User Interface: If it isenough line .Industrial Designer: {vocalsound}Marketing: {vocalsound} {vocalsound} Maybe put it upUser Interface: {vocalsound} I'm sorry .{vocalsound}Marketing: {disfmarker} Put it a Maybe put it on the desk or something .Industrial Designer: Yeah .User Interface: {vocalsound}IndustrialDesigner: I should get used to the tool , so .Marketing: {vocalsound}User Interface: {vocalsound} Okay .Industrial Designer: {vocalsound} Oh just wait {gap} alittle bit . C could we put it here , to make it as straight as possible ?User Interface: {vocalsound} {vocalsound}Project Manager: {vocalsound}IndustrialDesigner: {vocalsound} Ah probably not .User Interface: {vocalsound} They should be remote .Marketing: {vocalsound}Industrial Designer: Okay , it{disfmarker} it works like this .Marketing: Uh , that's better .User Interface: Okay , thanks .Marketing: Your lapel microphone's fallen off .User Interface:{vocalsound}Industrial Designer: Are you left-handed ?User Interface: No .Industrial Designer: Oh , pity {vocalsound} .User Interface: Okay . Should I clean ?{vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Okay , I think like horses uh because they are strong and beautiful , so if I want to write ithere , I think I can . {vocalsound} Oh {vocalsound} .Marketing: {vocalsound}Project Manager: Never mind . {vocalsound}Industrial Designer: Ah , it's maybebetter if you leave it .Marketing: {vocalsound} Yeah . Yeah . Maybe we should just continue .Project Manager: Yeah .Marketing: Yeah , don't worry about it .{vocalsound}User Interface: {gap}Project Manager: {gap} , no worry .Marketing: No .Industrial Designer: {gap}User Interface: Okay .Industrial Designer: Youwon't draw them , or ?Project Manager: You can draw it , if you want . {vocalsound}Industrial Designer: {vocalsound}User Interface: I dunno if I can .Marketing:{vocalsound}Industrial Designer: Just try . I would like to see how it looks like .User Interface: {vocalsound} Okay .Industrial Designer: {vocalsound}UserInterface: {vocalsound} It may be like a cow or I dunno , whatever .Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: {vocalsound} I'mnot good very good in drawing . Okay , so this is very {vocalsound} {disfmarker} It's a bird , I think . I dunno what is it . {vocalsound}Industrial Designer: No , Ithink it's clear .User Interface: {vocalsound} Four . Okay . Mm-hmm . Mm . Yeah . I'm shameful {vocalsound}Project Manager: {vocalsound}Marketing:{vocalsound} Oh that's good , it's good .Industrial Designer: It's okay . It's in it's indeed beautiful .Project Manager: Good .Marketing: Yeah , and strong .{vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Yeah . {vocalsound} Okay .Industrial Designer: Okay .Marketing:{vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: Bob . Have to remember it . Bob .Project Manager: So good um{disfmarker} So , let's talk about money . Uh we are going to to sell {disfmarker} we want to sell uh this remote control for twenty five Euro Euro . And uh ourexpected profit will be around fifty million Euro . And uh we are trying to to have a market all around the world . So {gap} n not only for Switzerland , but for theworld . Uh . So , um . The {disfmarker} We expect a production cost of maximum uh twelve point fifty Euro .Industrial Designer: Per unit , I guess .ProjectManager: {vocalsound} Yeah , of course .Industrial Designer: Y oh okay .Project Manager: Um , so we can start today to have a first idea of what we want to dowhat are our experiments with remote control , and any idea ? So , if you have some experience , good or bad , with remote controls you can share it and saywhat you f what is your idea . Anything .Industrial Designer: Okay .Marketing: Well , from experience , um I've had remote controls in the past that have hadvery {disfmarker} they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , andyou know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . Um and and normally you only every use , youknow , on a T_V_ remote you only ever use , mostly , you know , f four or f six buttons . Um .Project Manager: Mm .Industrial Designer: Oh .Marketing: So it'sfrustrated me in the past , th that .Industrial Designer: Okay , I have also some points uh . Maybe two points . Uh first would be that in current remote controlsthere is no back light {vocalsound} , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light.Project Manager: Yeah .Industrial Designer: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn'tneed to be back lighted because it works on the battery , so . So something like this . And the second thing , f second point from me would be that in a normalremote control there is uh {disfmarker} there are two buttons for volume control .Project Manager: Yeah .Industrial Designer: But I prefer like a potential-meteror something like .Marketing: Ah , okay . Okay .Industrial Designer: You know , some slider or {disfmarker}Project Manager: Okay .Industrial Designer: Not justtwo discrete buttons for volume ,User Interface: Mm-hmm .Marketing: Okay , n {vocalsound}Industrial Designer: but something which {disfmarker}ProjectManager: Mm-hmm . Yeah .Marketing: Is that because the {disfmarker} of the discrete volume levels , or is thatIndustrial Designer: Yeah , but I can reach{disfmarker} In uh one second I can mute it down , or or make a high volume .Project Manager: {gap} Are you not afraid that if you take your remote controlyou can move the slide and it could {gap} {disfmarker} the the volume can go up very quicklyMarketing: Yeah .Industrial Designer: Ah , n .Project Manager: andit can {disfmarker}Industrial Designer: If it drops to the floor then it starts to scream {gap} .Project Manager: Yeah , also if y when you take the the remotecontrol , for example on the table , you take it and you push the button and everything is very loud , andIndustrial Designer: {vocalsound} Yeah , f It dependswhat what you feel about that .Project Manager: you have a heart attack {vocalsound} . Okay .Marketing: Yeah .Industrial Designer: Yeah but we can we canthink of these things afterwards , but if {gap} you have some more notes on that .Project Manager: Yeah so you can {disfmarker}User Interface: Uh I{disfmarker} Yeah ,Project Manager: Do you have something ?User Interface: just a simple experience . I uh I prefer um remote control working with radiowaves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune {gap}.Project Manager: Yeah , that's true . Yeah without obstacles and {gap} .Industrial Designer: Okay .Project Manager: Okay . Let's continue .Industrial Designer:Um .Project Manager: I have a meeting in five minutes , so maybe we should hurry .Marketing: Okay .Project Manager: Um . So we will close uh this meeting.Industrial Designer: Okay , just a second . {gap}Project Manager: So we will have a next meeting in uh thirty minutes .Industrial Designer: {vocalsound}ProjectManager: Um . Uh . The {disfmarker} So I will ask you to do some work . Uh the the interface interface developer will work on the on the design of the remote


PhD E: Yeah .Professor B: Um , so . If we can't , we can't . But uh we 're gonna try to make this an abbreviated meeting cuz the {disfmarker} the next{disfmarker} next occupants were pushing for it , so . Um . So . Agenda is {disfmarker} according to this , is transcription status , DARPA demos XML tools ,disks , backups , et cetera andGrad H: Does anyone have anything to {pause} add to the agenda ?Professor B: OK . Should we just go in order ? Transcriptionstatus ? Who 's {disfmarker} that 's probably you .Postdoc A: I can do that quickly . Um I hired several more transcribers , They 're making great progress.Professor B: Seven ?Postdoc A: Seve - several , several .Professor B: Oh .Postdoc A: And uh {disfmarker} and uh , uh I 've been uh finishing up the uh doublechecking . I hoped to have had that done by today but it 's gonna take one more week .Grad H: UmPhD D: I gGrad H: as a somewhat segue into the next topic ,um could I get a hold of uh the data even if it 's not really corrected yet just so I can get the data formats and make sure the information retrieval stuff is working?Postdoc A: Certainly . Yeah I mean , it 's in the same place it 's been .Grad H: So can you just {disfmarker} Oh , it is .Postdoc A: Uh - huh . No change .Grad H:OK . Just {disfmarker} So , " transcripts " is the sub - directory ?Postdoc A: Uh {disfmarker} Yes . Uh - huh .Grad H: OK . So I 'll {disfmarker} I 'll probably justmake some copies of those rather than use the ones that are there .Postdoc A: OK .Grad H: Um and then just {disfmarker} we 'll have to remember to deletethem once the corrections are made .Postdoc A: OK .Professor B: OK , whPhD D: I also got anot a short remark to the transcription . I 've uh just processed thefirst five EDU meetings and they are chunked up so they would {disfmarker} they probably can be sent to IBM whenever they want them .Grad C: Cool .PhD F:Well the second one of thosePhD D: Yep . It 's already at IBM ,PhD F: is already at IBM .PhD D: but the other ones {disfmarker}PhD F: That 's the one that{pause} we 're waiting to hear from them on .PhD D: Yeah . Yeah .Postdoc A: OK .PhD F: Yeah .Postdoc A: These are separate from the ones that{disfmarker}PhD F: As soon as {disfmarker}Postdoc A: I mean , these are {disfmarker}PhD F: They 're the IBM set .PhD D: Yep .Grad H: It 's this one .PostdocA: Excellent . Good .PhD F: Yeah . And so as soon as we hear from Brian that this one is OKGrad H: Is my mike on ? Yeah .PhD F: and we get the transcript backand we find out that hopefully there are no problems matching up the transcript with what we gave them , then uh we 'll be ready to go and we 'll just send themthe next four as a big batch ,Postdoc A: Excellent .PhD F: and let them work on that .Grad H: And so we 're doing those as disjoint from the ones we 'retranscribing here ?PhD F: Yes , exactly .Grad H: OK , good .PhD F: We 're sort of doing things in parallel , that way we can get as much done a at once .Grad H:Yeah , I think that 's the right way to do it ,PhD F: Yeah .Grad H: especially for the information retrieval stuff . Anything else on transcription status ?Postdoc A:Hm - mmm .Grad H: OK .Professor B: DARPA demos , we had the submeeting the other day .Grad H: Right , which uh {disfmarker} So I 've been working onusing the THISL tools to do information retrieval on meeting data and the THISL tools are {disfmarker} there 're two sets , there 's a back - end and a front - end, so the front - end is the user interface and the back - end is the indexing tool and the querying tool . And so I 've written some tools to convert everything intothe right for file formats . And the command line version of the indexing and the querying is now working . So at least on the one meeting that I had thetranscript for uh conveniently you can now do information retrieval on it , do {disfmarker} type in a {disfmarker} a string and get back a list of start - end timesfor the meeting ,PhD F: What {disfmarker} what kind of uh {disfmarker} what does that look like ? The string that you type in .Grad H: uh of hits .PhD F: Whatare you {disfmarker} are you {disfmarker} are they keywords , or are they {disfmarker} ?Grad H: Keywords .PhD F: OK . I see .Grad H: Right ? And so{disfmarker} and then it munges it to pass it to the THISL IR which uses an SGML - like format for everything .PhD F: I see .Professor B: And then does it playsomething back or that 's something you 're having to program ?Grad H: Um , right now , I have a tool that will do that on a command line using our standardtools ,Professor B: Yeah .Grad H: but my intention is to do a prettier user interface based either {disfmarker} So {disfmarker} so that 's the other thing I wantedto discuss , is well what should we do for the user interface ? We have two tools that have already been written . Um the SoftSound guys did a web - based one,Professor B: Mm - hmm .Grad H: um , which I haven't used , haven't looked at . Dan says it 's pretty goodProfessor B: Mm - hmm .Grad H: but it does mean youneed to be running a web server .Professor B: Mm - hmm .Grad H: And so it {disfmarker} it 's pretty big and complex . Uh and it would be difficult to port toWindows because it means porting the web server to Windows .Professor B: Mm - hmm .Grad H: Uh the other option is Dan did the Tcl - TK THISL GUI front - endfor Broadcast NewsProfessor B: Yeah .Grad H: which I think looks great . I think that 's a nice demo . Um and that would be much easier to port to Windows . Andso I think that 's the way we should go .Postdoc A: I {disfmarker} Can I ask a question ? So um as it stands within the {disfmarker} the Channeltrans interface ,it 's possible to do a find and a play .Grad H: Mm - hmm .Postdoc A: You can find a searched string and play . So e Are you {disfmarker} So you 're adding likeum , I don't know , uh are they fuzzy matches or are they {pause} uh {disfmarker} ?Grad H: It 's a sort of standard , text - retrieval - based {disfmarker} So it's uh term frequency , inverse document frequency scoring .Postdoc A: OK .Grad H: Um and then there are all sorts of metrics for spacing how far apart theyhave to be and things like that . So it {disfmarker} it 'sPostdoc A: It 's a lot more sophisticated than the uh the basically Windows - based {disfmarker}Grad H: iit 's like doing a Google query or anyth anything else like that .Postdoc A: OK .Grad H: So i it uses {disfmarker} So it pr produces an index ahead of time so youdon't {disfmarker} you 're not doing a linear search through all the documents . Cuz you can imagine if {disfmarker} with {disfmarker} if we have the sixty hours' worth you do {disfmarker} wouldn't wanna do a search .Postdoc A: Hm - mmm . Good .Grad H: Um you have to do preindexing and so that {disfmarker} thesetools do all that . And so the work to get the front - end to work would be porting it {disfmarker} well {disfmarker} uh to get it to work on the UNIX systems , ourside is just rewriting them and modifying them to work for meetings .Professor B: Mm - hmm .Grad H: So that it understands that they 're different speakers andthat it 's one big audio file instead of a bunch of little ones and just sorta things like that .Professor B: Mm - hmm .PhD G: Mm - hmm .PhD F: So what does theuser see as the result of the query ?Grad H: On which tool ?PhD F: THISL .Grad H: The THISL GUI tool which is the one that Dan wrote , Tcl - TKPhD F: Yeah.Grad H: um you type in a query and then you get back a list of hits and you can type on them and listen to them . Click on them rather {comment} with a mouse.PhD F: Ah .Professor B: MmmPhD F: So if you typed in " small heads " or something you couldGrad H: Right , you 'd get {disfmarker}PhD F: get back a uh uh{comment} something that would let you click and listen to some audio where that phrase had occurredGrad H: something {disfmarker} You {disfmarker} you 'dget to listen to " beep " .PhD F: or someProfessor B: That was a really good look . It 's too bad that that couldn't {vocalsound} come into the {disfmarker}GradH: You couldn't get a video .PhD G: Guess who I practice on ?Postdoc A: At some point we 're gonna have to say what that private joke is , that keeps coming up.Professor B: Yeah . And then again , maybe not . So , {vocalsound} uh {disfmarker} Yeah , that soun that sounds reasonable . Yeah , it loo it {disfmarker} my{disfmarker} my recollection of it is it 's {disfmarker} it 's a pretty reasonable uh demo sort of format .Grad H: Right .PhD F: Yeah that sounds good .Grad H:And so I think there 'd be minimal effort to get it to work , minimallyPhD F: That sounds really neat .Grad H: and then we 'd wanna add things like query byspeaker and by meeting and all that sort of stuff . Um Dave Gelbart expressed some interest in working on that so I 'll work with him on it . And it {disfmarker} it's looking pretty good , you know , the fact that I got the query system working . So if we wanna just do a video - based one I think that 'll be easy .Professor B:Mm - hmm .Grad H: If we wanna get it to Windows it 's gonna be a little more work because the THISL IR , the information retrieval tool 's {disfmarker} um , Ihad difficulty just compiling them on Solaris .Professor B: Mm - hmm .Grad H: So getting them to compile on Windows might be challenging .Professor B: Mm -hmm .PhD F: But you were saying that {disfmarker} that the uh {disfmarker} that there 's that set of tools , uh , Cygnus tools , that {disfmarker}Grad H: So . Itcertainly helps .PhD F: Uh - huh .Grad H: Um , I mean without those I wouldn't even attempt it .Professor B: Mm - hmm .PhD F: Yeah .Grad H: But what those{disfmarker} they {disfmarker} what those do is provide sort of a BSD compatibility layer ,Professor B: Mm - hmm .Grad H: so that the normal UNIX functioncalls all work .Professor B: Mm - hmm .PhD F: And you have to have all the oGrad H: Um , But the problem is that {disfmarker} that the THISL tools didn't useanything like Autoconf and so you have the normal porting problems of different header files and th some things are defined and some things aren't and uhdifferent compiler work - arounds and so on . So the fact that um it took me a day to get it c to compile under Solaris means it 's probably gonna take me ssignificantly more than that to get it to compile under Windows .Professor B: How about having it run under free BSD ?PhD E: Well what you need{disfmarker}Grad H: Free BSD would probably be easier .PhD E: All you need to do is say to Dan " gee it would be nice if this worked under Autoconf " and it 'llbe done in a day .Grad H: That 's true .PhD D: Uh {disfmarker}PhD E: Right ?Grad H: Actually you know I should check because he did port it to SPRACHcorePhDE: Right .Grad H: so he might have done that already .PhD E: I {disfmarker} I {disfmarker} I wouldn't be surprised .Professor B: So {disfmarker}Grad H: I 'llcheck at that {disfmarker}Professor B: But it would {disfmarker} what would serve {disfmarker} would serve both purposes , is if you contact him and ask him ifhe 's already done it .PhD E: What I {disfmarker}PhD F: How does it play ?Grad H: Yeah , right .Professor B: If he has then you learn , if he hasn't then he 'll do it.Grad H: Right .Postdoc A: Wow .PhD F: I hope he never listens to these meetings .Grad H: That 's right . So , and I 've been corresponding with Dan and alsowith uh uh , SoftSound guy , uh {disfmarker}Postdoc A: It 's amazing .Professor B: Yeah .Grad H: Blanking on his name .Professor B: Tony Robinson ?PhD F:


Lynne Neagle AM: Good morning, everyone. Welcome to the Children, Young People and Education Committee this morning. We've received no apologies forabsence. Can I ask if there are any declarations of interest from Members, please? No. Okay, thank you. Item 2 this morning is the Children (Abolition of Defenceof Reasonable Punishment) (Wales) Bill: Stage 2 proceedings. I'm pleased to welcome Julie Morgan AM, Deputy Minister for Health and Social Services; KarenCornish, deputy director, children and families division at Welsh Government; and Emma Gammon, lawyer for Welsh Government. Thank you for attending thismorning and welcome to the committee. I'm just going to run through the procedures that we're going to follow now. As I said, the purpose of the meeting is toundertake Stage 2 proceedings on the Children (Abolition of Defence of Reasonable Punishment) (Wales) Bill. For these proceedings, Members should have copiesof the marshalled list of amendments, the groupings of the amendments for debate and the voting order for the amendments. The marshalled list of amendmentsis the list of all amendments tabled, marshalled into the order in which the sections appear in the Bill. The order in which we consider amendments will be thedefault order—that is, sections 1 to 3 and the long title. You will see from the groupings list that amendments have been grouped to facilitate debate. However,the order in which they're called and moved for decision is dictated by the marshalled list. Members will, therefore, need to follow the two papers, although I willadvise Members when I call them whether they're being called to speak in the debate or to move their amendments for a decision. There will be one debate oneach group of amendments. Members who wish to speak in a particular group should indicate to me in the usual way. I will call the Deputy Minister to speak oneach group. For the record, in accordance with the convention agreed by the Business Committee, as Chair I will move amendments in the name of the DeputyMinister. For expediency, I will assume that the Deputy Minister wishes me to move all of her amendments, and I will do so at the appropriate place in themarshalled list. Deputy Minister, if you do not want a particular amendment to be moved, please indicate to me at the relevant point in proceedings. In line withour usual practice, legal advisers to the committee and the Deputy Minister are not expected to provide advice on the record. If Members wish to seek legaladvice during proceedings, please do so by passing a note to the legal adviser and, if necessary, we can adjourn. My intention is to try to dispose of allamendments during today's meeting. I will call a short break in proceedings at an appropriate time, if necessary. Okay, thank you. So, we will proceed, then, togroup 1, which is the duty to promote public awareness. The lead amendment in the group is amendment 1 in the name of the Deputy Minister. I moveamendment 1 in the Deputy Minister's name and call on the Deputy Minister to speak to her amendment and the other amendments in this group.Julie MorganAM: Thank you very much, Chair. My amendments 1 and 4 will place a duty on Welsh Ministers to provide information and increase awareness about the changein the law to ensure that the public are made aware of how the law will change as a result of the defence of reasonable punishment being abolished and thatphysical punishment would be prohibited once the Act commences. I tabled these amendments in response to this committee's recommendation—this was arecommendation from this committee in the Stage 1 report, so I have responded to that. I've already made a commitment to a high-intensity awareness-raisingcampaign over approximately six years from Royal Assent, should the Bill be passed. I've considered amendments 1A to 1E, which have been tabled by JanetFinch-Saunders, and which relate to the duty to raise awareness. Amendment 1A introduces a reference to public understanding. We don't think, actually, thatthis adds anything to the Government amendment, which already mentions awareness. It makes the awareness-raising duty open-ended with no time limit,which is not necessary. By commencement, messaging around the change in the law will be embedded. The awareness-raising campaign will continue for anumber of years. Therefore, an ongoing duty referring specifically to the law change would not be required. I understand, of course, that the awareness-raisingcampaign needs to be comprehensive, well planned and to reach out to all those people and all those communities who need to be aware of the law change, andunderstand how to respond to it. But I don't think it's helpful or necessary to highlight specific groups, such as visitors to Wales, on the face of the Bill—that's theapproach taken in amendment 1E—as it risks placing too much emphasis on certain groups at the expense of others. In relation to children, the committee willknow that I'm fully committed to children’s rights, and that Welsh Ministers are already under a duty to have due regard to the rights of children whenever theyexercise their functions. An additional due regard requirement, such as the one set out in amendment 1D, relating specifically to the need to promote awarenessamong children is not needed. This would be part and parcel of the Welsh Government approach to putting children’s rights at the heart of our policy making.Similarly, I don't think it's necessary for the Bill to set out specifically the topics that need to be covered in the awareness-raising campaign, as is suggested inamendments 1B and 1C. That level of detail, I don't think, is for the face of the Bill. Information required about parenting support will be considered by theparenting expert group, under the auspices of the Bill’s strategic implementation group, working with my officials and the expert stakeholder group on theawareness-raising campaign. And, really, their thinking should not be constrained in any way by specifications on the face of the Bill. I think we always need tobear in mind that what the Bill does is remove a defence to an existing criminal offence; it does not create a new offence. And in this context, it doesn't makesense for this Bill to contain a provision requiring the provision of information about how a person may raise concerns if it appears to them that a child is beingphysically punished. As I set out in my letter to this committee responding to recommendation 15 on this point, safeguarding is everyone’s business, and, as now,the public have a role in highlighting to relevant services if they are concerned about a child. I'm asking for the support of Members for amendments 1 and 4, andI ask Members to reject amendments 1A to 1E because this would place unnecessary provisions on the face of the Bill.Lynne Neagle AM: Thank you, DeputyMinister. Are there other Members who wish to speak? Janet Finch-Saunders.Janet Finch-Saunders AM: Thank you, Chair. I wish to speak to amendments 1A to1E, which relate to the Deputy Minister's amendment on the duty to promote public awareness. While we believe it is absolutely imperative that the public aremade aware of this controversial change in the law, the Deputy Minister's amendment lacks a number of key points that the committee were actually keen toaddress at Stage 1. An important thread runs throughout each and every amendment that I've tabled within this group—that of a sustained awareness campaign,which not only stretches beyond the implementation of the Bill, but serves as a duty for future administrations. Amendment 1A: primarily, amendment 1Achanges amendment 1 to include the promotion of understanding changes to the law. I don't think it's enough for the Welsh Government to say that the publicshould be made aware of the coming into force of section 1 and that a public awareness campaign needs to be sustained until the Welsh Government's objectiveshave been achieved. Despite the fact that it is intended to change behaviour, the consequences of this law are far greater than that of organ donation orprohibiting smoking indoors. Instead of an opt-out system or a civil offence, this law will remove a defence for parents, information on which could be there ontheir records for the rest of their lives, potentially separate parents, and could affect employment chances. As such, whilst we agree with the necessity of theawareness campaign, it is important too that the Welsh Government take stock and ensures that parents are not penalised due to a weak awareness campaign.The witnesses we heard before this committee also noted the necessity of ensuring that the public understands—Lynne Neagle AM: Janet, Dawn is asking if you'lltake an intervention.Janet Finch-Saunders AM: Yes.Dawn Bowden AM: I just wanted to know—could you give us examples of any other piece of legislation wherethere's been indefinite public awareness campaigns once it's been passed?Janet Finch-Saunders AM: There's a lot of legislation. The first Assembly term when Iwas here—Dawn Bowden AM: Yes, what I'm asking—Janet Finch-Saunders AM: I'm trying to respond—Dawn Bowden AM: What I'm asking for is: can you give usspecific examples of where there have been indefinite public awareness campaigns running indefinitely past the enactment of a piece of legislation?JanetFinch-Saunders AM: The very first term that I was an Assembly Member, we passed 25 pieces of separate legislation. Even today, as I sit here, the public are notaware of many of those pieces of legislation. This particular piece of legislation will have a profound effect on the parenting of children in Wales. So, therefore, Ithink there is a necessity for both children and parents to become involved, and I shall speak now—Dawn Bowden AM: With respect, Chair, that's not the questionI asked.Janet Finch-Saunders AM: —to my amendments.Lynne Neagle AM: I can call you in the debate, if you'd like to make a more substantive contribution onthis. Yes.Janet Finch-Saunders AM: The witnesses who we heard from before this committee also noted the necessity of ensuring that the public understands theimplications. And that's what we're talking about here, Members—the implications of removing this defence. Strikingly, the Office of Police and CrimeCommissioner for Gwent stated the following: 'the potential for public resistance to the Bill through misunderstanding or confusion over it implications may posethe largest barrier to its implementation.' If you are intent on removing the defence of reasonable punishment, it is therefore not unreasonable to ensure thatlaw-abiding parents fully understand the ramifications of this Bill. Additionally, the committee found that while the current Welsh Government's intention todeliver a public awareness campaign was beyond doubt, future Governments may have less of a commitment. This places further weight on the fact that theWelsh Government should be under a duty to promote awareness and understanding of the Bill beyond its commencement. Furthermore, the Children (EqualProtection from Assault) (Scotland) Bill quite clearly notes that, under section 2, the Scottish Ministers must take such steps as they consider appropriate topromote public awareness and understanding about the effect of section 1 on the abolition for the defence of reasonable punishment. Therefore, I would be


Marketing: {vocalsound} Okay . Oh I totally {disfmarker} Yeah 'cause I moved it . {vocalsound} 'S put it over here . Then we don't have to worry about it .UserInterface: {vocalsound} Ready for this ?Project Manager: All set ? Cool . Alright , it is PowerPoint time . I've done more PowerPoints in this particular experimentthan I've ever done in my life before this experiment {vocalsound}Industrial Designer: {vocalsound} Yeah {vocalsound} .Project Manager: which is kind of fun.User Interface: {vocalsound} Oh man . {vocalsound}Project Manager: So uh here we have our detailed design meeting where we will um look at the prototypeand um {vocalsound} {disfmarker} right so um , I finally figured out what this whole second bullet point is about in my {disfmarker} that my coach was sendingto me . It means I'm supposed to read the minutes from the previous meeting .Industrial Designer: Oh really ?Project Manager: I think . {vocalsound}IndustrialDesigner: Okay .Marketing: Huh .Project Manager: I don't know . Otherwise it's just saying I'm the secretaryMarketing: {vocalsound} {vocalsound}ProjectManager: and I'm {disfmarker} therefore I'm taking the minutes , s so just to go um {vocalsound} just real briefly to go over minutes from last meeting , uh , Iwill open them slowly , no ? Wait for it , wait for it . {vocalsound}Marketing: Yeah that's not you . {vocalsound}Project Manager: No . That's how the{disfmarker}Industrial Designer: {vocalsound}Project Manager: {vocalsound} Wait .User Interface: {vocalsound}Project Manager: This is , this is veryhigh-powered stuff here , double-clicking , there we go . So um basically the moral of the story from our last minute uh {disfmarker} last meeting was that{vocalsound} um we that we had meetings from {disfmarker} uh we had presentations done by the Industrial Designer , uh or from Nathan , and Ron and fromSarah about what we can do here um and what sort of limitations we're operating with um {disfmarker} uh excuse me what limitations we're operating under ,what kind of risk we'd be looking at with some of the various approaches we were discussing and we essentially came to the conclusion that we should develop aremote with uh voice recognition , I_E_ that had a vaguely non-remote like shape um because you didn't really need to use it as a remote since you could justuse your voice . That would include some {disfmarker} mostly just the simple design features for a television operation but with a slide or a fold-out bay for moreadvanced functions for users . Um , and uh the uh uh the U_I_D_ and the I_D_ were asked to go ahead and start developing a prototype for us to look at .{vocalsound} So . That's sorted , back to the main {vocalsound} meet here , um , go ahead and take it away guys .Industrial Designer: Well . Uh , we haveassembled our prototype , um . What's to be said about it ? Um , we took into account a lot of the things that we went over in the last meeting , um . Some of themost important things to consider are that we decided not to go for the touch screen which you can seeProject Manager: Mm-hmm .Industrial Designer: andopted for some very large buttons for the primary functions , um . This is going to be the on off buttonProject Manager: {vocalsound} {vocalsound}IndustrialDesigner: and we have these buttons to go through the channels um and then two volume buttons down here , d uh we decided those were the most importantuh buttons . And then , for the more advanced uh functions there is a slide out panel here um and you can see that there are lots of other things going on . Butthis actually can slide back in and provides a very nice aesthetic when it's all put away , um . As far as the uh whole visible light thing , we decided to go with themultiple colours coming out ,User Interface: {vocalsound}Marketing: Ah .Project Manager: {vocalsound} Nice . {vocalsound}User Interface:{vocalsound}Industrial Designer: why not ?Marketing: {vocalsound} Fair enough .User Interface: {vocalsound}Industrial Designer: Of course , if that's annoyingfor some people that function can be turned off . Um .Project Manager: {vocalsound} Perfect .Industrial Designer: Go ahead .User Interface: No it's important to{vocalsound} we talked a quite a bit about uh you know the the interchangeable uh faces and what we've done here is come up with a bit of a natural lookhereMarketing: Mm .User Interface: um f we call it fruityMarketing: Right .Industrial Designer: {vocalsound}User Interface: if you will . Um . Right , um,Marketing: Appropriate , okay .User Interface: of course that's uh interchangeableIndustrial Designer: {vocalsound}User Interface: and uh I think it would bedesirable for the uh for the regular product in the in the in the in the first packaging to be something a little bit more subduedMarketing: Mm 'kay .User Interface:but this is kind of something that can be doneMarketing: It is an option .User Interface: um and as you can see on the television there uh we have the uh voicedetector device um on the top there .Project Manager: {vocalsound} Oh , right .Industrial Designer: That's this here .Project Manager: {vocalsound}Marketing:Ah . I see .User Interface: Um . So that that will work quite well with with regard to finding this uh contraption . Um , what other things do we see here , well , umif you give it a touch it does have actually a bit of a spongy feel ,Project Manager: {vocalsound}User Interface: um , so I think that will work well with regards toour market . Um and uh let's see , well clearly there's gonna be some more colours and what not available . {vocalsound} Um uh do you have anything else toadd to that ?Industrial Designer: Um I worried about the materials , it is uh {disfmarker} the entire thing is covered in a rubber coating so it's very durable uh ,it's not gonna break like some types of plastic that's dropped . Um , and of course as you can see and if you touch it it does have that nice squishy feel .UserInterface: It's actually important to note that the television , uh you know if there's an earthquake or anything like that , that i it actually is edible inside .ProjectManager: {vocalsound}Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: Fact , I dunno if you noticed, but I wrote the uh the company's name on the telephone screen ,Project Manager: Oh well done yeah , yeah oh okIndustrial Designer: I thought that was kindanice .Marketing: Nice .Industrial Designer: This was actually an apple on the inside .Marketing: {vocalsound}Project Manager: {vocalsound}Industrial Designer:This {disfmarker}User Interface: {vocalsound}Marketing: Do we need to worry about um rot factors ? {vocalsound}Project Manager: {vocalsound}UserInterface: Um {vocalsound} it's encased in a new uh type of uhMarketing: Oh okay , there's preservatives involved ,Project Manager: {vocalsound}IndustrialDesigner: Yeah .User Interface: polymer yeah .Marketing: we don't need to worry ,Industrial Designer: We got a bit ahead of ourselves ,User Interface: It's fine.Marketing: okay .Industrial Designer: I know we're not talking about making televisions at this point or anything like that , but {disfmarker}User Interface: Hmm.Marketing: Fair enough .Project Manager: {vocalsound} Edible televisions , it's a wave of the future . {vocalsound}Marketing: No but {disfmarker}UserInterface: It's pos a possible new product .Marketing: {vocalsound} It's a couple years off at least . Okay .User Interface: Um , but I think that's {disfmarker} Ithink that sums up the main features of our {disfmarker} of the remote ,Project Manager: Brilliant .Industrial Designer: Right .User Interface: um I dunno if youguys have any questions or f whether that uh {disfmarker} whether we need to worry about any uh other marketing areas or anything of that nature . Um , didwe come in under budget ?Industrial Designer: Uh we did , yeah . This cost {disfmarker} well to put this into um production , we're looking at about {disfmarker}what was our goal ? It was twelve fifty Euro um and this actually came in at about eleven ninety nine .Project Manager: {vocalsound}Industrial Designer: Um , soI was quite pleased with that .User Interface: Mm-hmm .Industrial Designer: One thing that we didn't do um {disfmarker} obviously we had a choice with thebuttons whether to use scroll buttons or standard rubber buttons , but we just went for a classic rubber button and um since we did thatMarketing: Mm .IndustrialDesigner: we didn't have to use as many microchips which was quite nice and that's what helped keep the cost down .Project Manager: Brilliant .IndustrialDesigner: So even though it has a lot of modern technology , um for example the voice recognition ,Marketing: Mm .Industrial Designer: in a lot of ways it's just asimple remote and um I think if we shopped around for other manufacturers um we might be able to get even cheaper .Marketing: Okay .User Interface: Mm .{vocalsound} Did we talk about the voice recognition uh option ?Industrial Designer: And {disfmarker} Oh no , we haven't talked about that yet have we ?UserInterface: So uh so uh yeah on the back here you all noticed this area here which is actually the voice recognition uh uh consoleProject Manager:{vocalsound}Marketing: Okay .User Interface: and uh I think it's nicely designed into the into the overall look .Marketing: Yeah .User Interface: Um , butbasically the voice recognition uh incorporates um the latest designs that our research team has been able to cufw uh come up with . Basically uh quite similar tothe coffee maker um design that we were talking about earlierMarketing: Mm 'kay .User Interface: and um , I think that uh has given a proven um {vocalsound}ease of use and what not .Industrial Designer: Hmm . Yeah .User Interface: And uh allows features like the remote actually talking back to the user um , so.Marketing: Right .Project Manager: Cool .Industrial Designer: Any questions ?Project Manager: No , noMarketing: {vocalsound} Do we have um other , for lackof a better word , skins ? Covers ?Project Manager: I think that's {disfmarker} {vocalsound}User Interface: {vocalsound}Marketing: In play now or are thoseones gonna be developed later once we see how the couple we have g go or ?Industrial Designer: Um , do you wanna answer this oneMarketing: Do we knowwhere we stand on that yet ?Industrial Designer: or do you want me to answer it ?User Interface: Well we didn't quite have enough material uh {vocalsound}.Marketing: Oh I wasn't expecting a prototypeIndustrial Designer: Yeah , yeah .User Interface: Oh I see ,Marketing: I just didn't know {disfmarker} if you guyshad any in mind yet . {vocalsound}User Interface: right , um .Industrial Designer: Um , well {vocalsound} as you can see this is just a most superficial layer andum it'd be very easy to put another layer of something else like {disfmarker}Marketing: Okay . Just veneer really ,User Interface: Right .Marketing: yeah . Okay.User Interface: Actually this bottom red ring here just unclipsMarketing: Mm-hmm .User Interface: and then you put a a new a new uh a new plate on top of that.Marketing: And the whole thing {disfmarker}Project Manager: {vocalsound}Marketing: OkayUser Interface: So I mean there are {disfmarker} I{disfmarker}Marketing: RightUser Interface: we definitely priced out a spongy {disfmarker} even spongier non-natural look um materialsMarketing: Yeah .