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README.me
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@@ -63,4 +63,19 @@ We focused on two main research questions to derive business insights.
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> Geography is a strong predictor. While France has the highest volume of customers, **Germany exhibits a significantly higher churn rate**. This suggests potential issues with local competition, customer service, or market fit specifically in the German region.
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### 👴 Q2: What is the relationship between Age and Churn?
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> Geography is a strong predictor. While France has the highest volume of customers, **Germany exhibits a significantly higher churn rate**. This suggests potential issues with local competition, customer service, or market fit specifically in the German region.
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### 👴 Q2: What is the relationship between Age and Churn?
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*Investigation:* Using Kernel Density Estimation (KDE) to compare age distributions of retained vs. churned customers.
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> **💡 Insight:**
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> Age is a critical factor.
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> * **Stayed (0):** Peak distribution around **30-40 years old**.
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> * **Churned (1):** Distinct peak around **45-55 years old**.
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> * **Action Item:** The bank is losing its mature, middle-aged customer base. Retention campaigns should specifically target the 45-60 age demographic.
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---
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## 🛠️ Tech Stack
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* **Language:** Python
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* **Libraries:** Pandas, Matplotlib, Seaborn, Scikit-learn
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* **Environment:** Jupyter Notebook
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