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[
{
"name": "Entity & Authority Audit",
"category": "Entity SEO",
"objective": "Strengthen brand credibility and trust signals across the web through entity alignment and authority signals.",
"steps": [
{
"title": "About & Org Schema",
"description": "Implement Organization, AboutPage, and Person schema to define clear entity relationships for search engines."
},
{
"title": "sameAs Trust Links",
"description": "Connect verified external profiles (LinkedIn, Crunchbase, Wikipedia, etc.) via sameAs markup to reinforce entity identity."
},
{
"title": "Directory Presence",
"description": "Ensure consistent NAP data and entity references across major directories and data providers."
}
],
"outcomes": [
"Improved entity recognition in Knowledge Graphs",
"Higher trust and citation signals for AI Search",
"Consistent brand representation across the web"
]
},
{
"name": "Cite-worthy Content System",
"category": "Content & AEO",
"objective": "Create content designed to earn citations from AI models and authoritative sites through factual and structured formats.",
"steps": [
{
"title": "FAQs",
"description": "Develop precise FAQ sections answering specific user or AI query intents with schema markup."
},
{
"title": "Fact Sheets",
"description": "Publish concise, data-backed fact sheets to support E-E-A-T and source trustworthiness."
},
{
"title": "HowTo",
"description": "Add actionable HowTo guides with proper schema to align with featured snippet and generative search formats."
},
{
"title": "Sources & Citations",
"description": "Provide credible references and outbound links to establish topical authority and reliability."
}
],
"outcomes": [
"Higher likelihood of being cited by LLMs and AI engines",
"Improved organic visibility through structured content",
"Enhanced E-E-A-T and topical authority"
]
},
{
"name": "Technical SEO Foundation",
"category": "Technical SEO",
"objective": "Lay the groundwork for crawlability, indexation, and performance optimization across all site templates.",
"steps": [
{
"title": "CWV (Core Web Vitals)",
"description": "Measure and optimize LCP, CLS, and INP for a fast and stable user experience."
},
{
"title": "Crawl Budget",
"description": "Improve internal linking and eliminate low-value URLs to maximize crawler efficiency."
},
{
"title": "Sitemaps",
"description": "Generate and validate XML/HTML sitemaps to help search engines discover key pages."
},
{
"title": "Robots & LLMs.txt",
"description": "Control crawler access via robots.txt and define AI access policies through LLMs.txt."
}
],
"outcomes": [
"Faster crawl and index rates",
"Improved site health scores",
"Better readiness for AI Search and generative engines"
]
},
{
"name": "Semantic Search Planning",
"category": "Semantic SEO",
"objective": "Design a semantic architecture that connects content topics and entities to improve discoverability and contextual relevance.",
"steps": [
{
"title": "Embeddings Clustering",
"description": "Use AI embeddings to cluster related keywords and map semantic intent."
},
{
"title": "Topic Mapping",
"description": "Build a hierarchical topic map that links parent and child entities within your content ecosystem."
},
{
"title": "Internal Linking",
"description": "Establish contextual internal links to distribute authority and reinforce topic relevance."
}
],
"outcomes": [
"Enhanced semantic relationships between pages",
"Improved visibility in AI and voice search",
"Higher topical authority and entity coverage"
]
},
{
"name": "Measurement & Reporting",
"category": "Analytics & Insights",
"objective": "Track performance metrics across SEO and AI visibility to measure ROI and continuous improvement.",
"steps": [
{
"title": "AI Mentions",
"description": "Monitor brand and content citations across AI engines like ChatGPT, Gemini, and Perplexity."
},
{
"title": "AI Traffic",
"description": "Measure referral traffic or impressions originating from AI-generated results."
},
{
"title": "Conversions",
"description": "Track conversion goals linked to organic and AI-driven sessions for business outcomes."
},
{
"title": "GSC & Analytics",
"description": "Integrate Google Search Console and Analytics data to analyze trends and performance metrics."
}
],
"outcomes": [
"Holistic visibility across SEO and AI channels",
"Data-driven performance optimization",
"Clear ROI measurement for SEO initiatives"
]
}
]
] |