| [ |
| { |
| "id": "sme_th_local", |
| "name": "Thai SME & Local Business", |
| "industry": "Local", |
| "pain_points": [ |
| "Low organic traffic", |
| "Limited local visibility", |
| "Unclear analytics" |
| ], |
| "goals": [ |
| "Rank on Google & appear in AI answers", |
| "Increase local calls & visits", |
| "Track conversions" |
| ], |
| "ideal_channels": [ |
| "SEO", |
| "Local SEO", |
| "AI Search/AEO", |
| "Google Business Profile" |
| ], |
| "buying_committee": [ |
| { |
| "role": "Owner", |
| "responsibility": "Sets business goals, approves marketing spend, signs off on vendor selection.", |
| "decision_power": "Final", |
| "kpis": ["Revenue", "Leads/Calls", "Cost efficiency"] |
| }, |
| { |
| "role": "Marketing Manager", |
| "responsibility": "Evaluates SEO proposals, coordinates implementation, tracks performance.", |
| "decision_power": "Shared", |
| "kpis": ["Organic traffic", "Local pack visibility", "CTR", "Conversions"] |
| } |
| ], |
| "budget_range_thb": "50,000–250,000 / month" |
| }, |
| { |
| "id": "ecommerce_growth", |
| "name": "E-commerce companies", |
| "industry": "E-commerce", |
| "pain_points": [ |
| "Thin product content", |
| "Duplicate categories", |
| "Slow site" |
| ], |
| "goals": [ |
| "Grow non-brand revenue", |
| "Improve product/category rankings", |
| "Enhance CRO" |
| ], |
| "ideal_channels": [ |
| "Technical SEO", |
| "Content & IA", |
| "Schema", |
| "CRO", |
| "Ads (optional)" |
| ], |
| "buying_committee": [ |
| { |
| "role": "Head of E-commerce", |
| "responsibility": "Owns site P&L, prioritizes roadmap, evaluates SEO/CRO ROI.", |
| "decision_power": "Lead", |
| "kpis": ["Non-brand revenue", "AOV", "Conversion rate", "Page speed"] |
| }, |
| { |
| "role": "CMO", |
| "responsibility": "Approves strategy and budget, aligns SEO with brand and growth targets.", |
| "decision_power": "Final", |
| "kpis": ["Marketing ROI", "Customer acquisition cost", "Share of search"] |
| }, |
| { |
| "role": "SEO Manager (optional)", |
| "responsibility": "Oversees day-to-day SEO tasks, technical fixes, content optimization.", |
| "decision_power": "Contributor", |
| "kpis": ["Indexed pages", "Rankings", "Click-through rate", "Core Web Vitals"] |
| } |
| ], |
| "budget_range_thb": "100,000–500,000 / month" |
| }, |
| { |
| "id": "b2b_saas", |
| "name": "B2B & SaaS", |
| "industry": "B2B/SaaS", |
| "pain_points": [ |
| "Long sales cycle", |
| "Lack of entity authority", |
| "Low AI mentions" |
| ], |
| "goals": [ |
| "Topical authority", |
| "Qualified demo leads", |
| "Be cited by LLMs" |
| ], |
| "ideal_channels": [ |
| "AEO/AI Search", |
| "Content clusters", |
| "Schema (FAQ, HowTo)", |
| "Digital PR" |
| ], |
| "buying_committee": [ |
| { |
| "role": "Founder/CEO", |
| "responsibility": "Sets growth targets and approves strategic vendors for demand generation.", |
| "decision_power": "Final (early stage) / Shared (growth stage)", |
| "kpis": ["Pipeline growth", "MQL→SQL rate", "Revenue"] |
| }, |
| { |
| "role": "Demand Gen Lead", |
| "responsibility": "Owns lead-gen programs, aligns SEO/AEO with paid and lifecycle.", |
| "decision_power": "Lead", |
| "kpis": ["MQLs", "CPL", "Demo requests", "Organic-assisted pipeline"] |
| }, |
| { |
| "role": "Product Marketing", |
| "responsibility": "Ensures messaging, positioning, and entity vocabulary align with content.", |
| "decision_power": "Contributor", |
| "kpis": ["Content adoption", "Positioning consistency", "Win rate support"] |
| } |
| ], |
| "budget_range_thb": "120,000–600,000 / month" |
| }, |
| { |
| "id": "enterprise_multiloc", |
| "name": "Enterprise & Multi-location", |
| "industry": "Enterprise/Multi-location", |
| "pain_points": [ |
| "Fragmented tracking", |
| "Inconsistent NAP", |
| "Complex CMS" |
| ], |
| "goals": [ |
| "Local pack dominance", |
| "Centralized reporting", |
| "Core Web Vitals compliance" |
| ], |
| "ideal_channels": [ |
| "Local SEO at scale", |
| "Schema automation", |
| "Internal linking", |
| "CRO" |
| ], |
| "buying_committee": [ |
| { |
| "role": "Head of Digital", |
| "responsibility": "Owns digital roadmap, selects platforms and vendors, ensures cross-team alignment.", |
| "decision_power": "Lead", |
| "kpis": ["Organic sessions", "Local impressions", "Page speed", "Uptime"] |
| }, |
| { |
| "role": "SEO Lead", |
| "responsibility": "Defines technical and content SEO standards, manages execution across locations.", |
| "decision_power": "Shared", |
| "kpis": ["Indexed coverage", "CWV pass rate", "Rankings by market", "Internal link health"] |
| }, |
| { |
| "role": "Analytics Manager", |
| "responsibility": "Owns tagging, dashboards, and attribution for SEO & AI visibility.", |
| "decision_power": "Contributor", |
| "kpis": ["Data completeness", "Attribution accuracy", "Reporting latency"] |
| } |
| ], |
| "budget_range_thb": "250,000–1,200,000 / month" |
| } |
| ] |
|
|
