| { |
| "collection": [ |
| "Collected structured and unstructured data from NerdOptimize’s public website, blog articles, and schema.org JSON-LD markup.", |
| "Consolidated internal briefs, case study summaries, and SEO framework documents provided by the NerdOptimize strategy team." |
| ], |
| "cleaning": [ |
| "Normalized entity names, industries, and service categories to ensure consistent taxonomy across files.", |
| "Removed duplicate URLs and harmonized key fields such as 'industry', 'category', and 'status'.", |
| "Standardized numeric values (e.g., growth rates, traffic estimates) into unified formats." |
| ], |
| "transformation": [ |
| "Converted all records into machine-readable JSON suitable for dataset APIs and AI ingestion.", |
| "Linked related entities such as services ↔ case studies ↔ ICP profiles to reflect business context.", |
| "Added descriptive metadata fields (category, objective, outcomes) for AI Search optimization." |
| ], |
| "validation": [ |
| "Performed schema validation for all core JSON files ensuring required keys exist and match defined types.", |
| "Manually verified URLs and metrics in case studies to align with source materials.", |
| "Conducted final sanity checks on logical value ranges (e.g., growth_pct > 0) before dataset release." |
| ] |
| } |
|
|
