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license:
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---
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license: apache-2.0
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language:
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- en
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tags:
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- social
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- analytic
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- x-analytics
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- engagement-prediction
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- twitter
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pretty_name: The AI Thread Engagement Predictor
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size_categories:
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- n<1K
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datasets:
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- ai-thread-engagement-rate
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---
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# AI Thread Engagement Rate Predictor Dataset
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This dataset contains a real-world, manually collected sample of **14 threads** posted on X (formerly Twitter) under [this account](https://x.com/PulkitSahu89/status/1833014886776832314) between **September 2024 and January 2025**.
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Despite its small size, it is an authentic dataset with real engagement metrics, making it ideal for small-scale experiments, educational purposes, and exploratory analysis of how post features influence engagement.
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---
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## ๐ Purpose
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The dataset is designed to help answer:
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**Can we predict a thread's engagement rate based on its content, structure, and other posting attributes?**
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**Engagement Rate** is defined by X as:
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> The total number of times a user has interacted with a post. This includes all clicks (hashtags, links, usernames, post expansions), reposts, replies, follows, and likes.
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---
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## ๐ ๏ธ Collection Methodology
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- **Data Source:**
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Metrics were collected using **X Post Analytics**, tracking user engagement, impressions, and other relevant metrics.
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- **Readability Analysis:**
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**Grammarly's data** was used to compute the Flesch Reading Ease score and other textual analysis metrics.
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---
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## ๐ Features Captured
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The dataset includes the following columns:
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| Column | Description |
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|----------------------|------------------------------------------------------------------------------|
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| **id** | Unique identifier for each thread |
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| **word_count** | Total number of words in each thread |
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| **reading_time(s)** | Estimated reading time (in seconds) |
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| **readability_score** | Flesch Reading Ease score (higher = easier to read) |
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| **posts_per_thread** | Number of posts within each thread |
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| **topic_complexity** | Subjective rating of the threadโs topic complexity |
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| **media_count** | Number of media elements (images, videos, quizzes) per thread |
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| **posting_time** | Time when the thread was posted (in IST) |
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| **post_frequency** | Number of posts made by the account in a week |
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| **impressions** | Number of times the thread was viewed |
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| **emojis** | Number of emojis used within the thread |
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| **engagements** | Total user engagements (likes, comments, reposts, follows, etc.) |
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**CSV Header Row:**
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id word_count reading_time(s) readability_score posts_per_thread topic_complexity media_count posting_time post_frequency impressions emojis engagements
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---
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## ๐ Data Cleaning & Transformation
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- Basic data cleaning steps were applied.
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- Consistency checks ensured no missing or corrupted values.
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- Readability scores were normalized, numeric features standardized where necessary.
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---
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## ๐ Additional Resources
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A **Jupyter Notebook** is available demonstrating:
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- Exploratory data analysis (EDA)
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- A simple neural network model built to predict engagement rate.
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๐ **[Kaggle Notebook Link](https://www.kaggle.com/code/pulkitsahu89/simple-neural-network)**
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---
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## ๐ Potential Use Cases
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- Investigate the relationship between post characteristics (e.g., content length, readability, media usage) and engagement.
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- Build machine learning models to predict engagement rate.
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- Study how readability, timing, and media inclusion affect post performance.
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- Experiment with small, real-world datasets for educational purposes.
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---
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## ๐ License
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- **License:** Apache 2.0
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- **Usage:** Publicly available for research and educational purposes.
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- **Commercial Use:** Not permitted unless explicitly allowed under the license terms.
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---
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## ๐ข Source
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- **Data Source:** X Analytics
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- **Account:** [PulkitSahu89](https://x.com/PulkitSahu89)
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---
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