| { |
| "task_id": "c15", |
| "layer": "composite", |
| "seed_type": "replicate", |
| "operators": [ |
| "replicate", |
| "restructure layout", |
| "remove section", |
| "make interactive" |
| ], |
| "difficulty": "regular", |
| "levers": [ |
| "state coupling" |
| ], |
| "domain": "e-commerce", |
| "seed_meta": { |
| "ref_image_src": "prototypes/reference.jpg" |
| }, |
| "title": "Simply Noted Handwritten Mail Marketing Site: Replication, Layout Restructure, Section Cleanup, and Template Selection Interaction", |
| "milestones": [ |
| { |
| "operator": "replicate", |
| "request": "We want to build the homepage of Simply Noted, a handwritten-mail marketing platform, following the reference image (image assets aren't ready yet — use gray placeholder blocks for image slots, with proportions matching the reference). Top to bottom:\n\nThe top bar is white; on the left is the handwritten Simplynoted logo; in the middle are four menus, Business, Integrations, Pricing, About; on the far right, first a plain Login text link, then immediately a prominent solid red REQUEST A SAMPLE button.\n\nThe first screen has a very pale pink-white gradient background. The left half, top to bottom: a small rounded badge reading The #1 Smart Handwritten Mail Platform; below it a three-line headline \"Real Handwritten Notes, Cards & Letters at Scale\", with the final word Scale set in red to set it apart from the preceding text; then a bold subheading \"Real pens. Real stamps. Triggered from your stack.\"; then a body paragraph: \"Simply Noted is the #1 smartest handwritten mail platform that sends real, pen-written notes, cards, and letters for businesses at scale. Our 220+ handwriting robots write every note, card, and letter with a real ballpoint pen, then stamp and mail it for you — triggered from your CRM, API, or a CSV. Unlimited for just $0.89 per handwritten note.\"; then two side-by-side buttons, solid red MAIL ME A FREE SAMPLE and white outlined BOOK A DEMO; below the buttons a row of three small gray words, Free sample mailed, No credit card, 100% guarantee; then a row of two ratings, one 4.7 with 57 Google reviews, and one 4.5 with 90 G2 reviews; finally a light-colored process line: You Trigger / Upload → We Write → We Stamp → We Mail → Track / Automate Follow Up. The right half is a wide image placeholder.\n\nBeneath the first screen sits a deep navy stats bar with five numbers separated by thin vertical lines, laid out horizontally: 99% (Open rate), 300% (Higher response vs. print), 10,000+ (Businesses served), 8 (yrs In business), 220+ (Handwriting robots).\n\nBelow is the product section, centered badge Two Products. One Platform., headline \"Two Types of Automated Handwritten Cards\" with Cards in red; beneath the headline a description: \"Both are written with real ballpoint pens by 220+ handwriting robots and trigger from your CRM, API, or Zapier workflows. No minimums, no contracts.\" Two white cards side by side: the left card has an image slot at the top, title Handwritten Postcards, a red $0.69 in the top right with a small line per card, description \"A full-color branded front with a real ballpoint handwritten message on the back. High-impact, low cost, impossible to ignore.\", four check bullets: Full-color front — your artwork or ours / Real ballpoint handwritten back / Postal delivery tracking included / Trackable QR code on every mailer, a row of small gray tags at the bottom E-COMMERCE · REAL ESTATE · RETAIL · LEAD GEN, and a red REQUEST FREE SAMPLES button. The right card has the same structure with an image slot on top: Handwritten Note Cards, red $0.89 per card, description \"Folded cards with a real pen-written message inside — indistinguishable from hand-written. The premium personal touch.\", four check bullets: Folded card format — premium feel / Handwritten envelope addressing / Real stamp, stuffed and mailed for you / Custom cover image or blank card, tag B2B SALES · INSURANCE · PROFESSIONAL SERVICES, and the same red button.\n\nNext are six feature blocks; in the reference image they alternate left and right. Each has a small badge, a headline whose final word is red, a description, three or four check bullets and an image slot; badges and headlines pair up one to one: Mail Tracking with badge Intelligent Mail® Barcode, Trackable QR Codes with Attribution on every card, Easy CSV Uploads with Built in minutes, Webhooks, API, Shopify & Zapier with Built for your stack, Anniversary & Birthday Automations with Always-on lifecycle mail, Build a Targeted Mailing List with No list? No problem. For the descriptions and check bullets, just write them professionally according to the headlines.\n\nBelow that is a video section: centered badge See It In Action, headline \"Watch Real Pens Write Your Mail\" (Mail in red), one description line, two dark gray video placeholder boxes side by side, and beneath them a small red See More on YouTube button.\n\nThe final large block is the campaign template section, headline \"Automate Campaigns Like These\" (These in red), followed by a card grid where each card is a template: card name, a Trigger line, a Message line (write a plausible piece of handwritten copy), a Goal line, and a \"Build this campaign →\" link at the bottom. Ops sent a rather messy list; I'll paste it as-is — 42 in total, all must be included:\nE-commerce has ten — Abandoned Cart Nudge (cart unchecked out for over 24 hours / recover abandoned orders), Post-Purchase Thank-You (order shipped / boost repeat purchases), First Order Welcome (first order completed / build goodwill), VIP Buyer Gift (annual spend over 10k / retain big customers), Subscription Renewal Nudge (14 days before subscription expiry / renewals), Review Request (7 days after delivery / get reviews), Win-Back Campaign (no purchase for 90 days / wake dormant customers), Holiday Gift Card Drop (bulk before holidays / drive holiday orders), Back-in-Stock Alert (out-of-stock item restocked / convert the waitlist), Loyalty Tier Upgrade (membership upgrade / strengthen loyalty).\nSales, nine — After-Demo Sales Follow-Up (demo ends / boost replies and close rate), Trade Show Follow-Up (badge scan at trade show / catch the leads), Webinar Attendee Follow-Up (finished watching live / turn into pipeline), Cold Prospect Opener (enters target list / break the ice), Closed-Won Thank-You (contract signed / start off on the right foot), Closed-Lost Re-Engage (60 days after a lost deal / second chance), Proposal Sent Nudge (5 days after proposal with no reply / push forward), Referral Request (satisfied customer after closing / get referrals), Enterprise Account Opener (big account added to ABM / reach decision-makers).\nCustomer Success, eight — New Customer Thank-You (first activation / improve retention), Onboarding Kickoff (kickoff meeting scheduled / smooth start), Quarterly Check-In (first day of each quarter / maintain the relationship), NPS Promoter Thank-You (scored 9-10 / turn into an advocate), NPS Detractor Save (scored 0-6 / save), Renewal Reminder (30 days before expiry / raise the renewal rate), Churn Save Offer (submits cancellation / keep the customer), Support Hero Apology (after a major outage / repair trust).\nReal Estate, seven — Real Estate Seller Outreach (new listing goes live / win the listing), Just Listed Neighborhood Drop (new nearby listing / expand in the community), Open House Thank-You (open-house sign-in / drive offers), Closing Day Congrats (closing complete / word of mouth), Home Anniversary (one year since purchase / long-term relationship), Expired Listing Outreach (listing expired/delisted / re-sign), Buyer Referral Thank-You (buyer referral / encourage more referrals).\nLifecycle, eight — Birthday & Anniversary (birthday or anniversary / loyalty), Work Anniversary (work anniversary / employee care), Donor Thank-You (donation received / raise repeat donations), New Baby Congrats (customer shares good news / emotional connection), Holiday Greeting (year-end holidays / annual touchpoint), Welcome to the Community (joins the community / activate), Milestone Reached (usage milestone / positive reinforcement), Re-Activation Anniversary (one year since returning / solidify).\n\nAt the very bottom of the page there must also be a deep navy bar always stuck to the bottom of the viewport: on the left, \"Real handwritten mail at scale — try it free.\", and on the right two buttons, outlined BOOK A DEMO and solid red MAIL ME A FREE SAMPLE; it stays there wherever you scroll." |
| }, |
| { |
| "operator": "restructure layout", |
| "request": "Beta feedback is in: with all 42 template cards laid out one after another, users simply can't find the ones for their industry. Rearrange it: turn the template section into two columns, with a category column on the left — All at the top, then E-commerce, Sales, Customer Success, Real Estate, Lifecycle — and a card grid on the right showing three per row on wide screens. Each item in the category column must show the count for that category after its name, and All shows the total — these numbers are for sales, so they must match the actual cards; don't hardcode something to fake it. Don't build click behavior yet this step — just get the layout and numbers right, and not a single card's content or order may be dropped or scrambled.\n\nAlso, the six feature blocks alternating left and right get dizzying after a while — unify them into one arrangement (e.g. all images left, text right) with a consistent spacing rhythm; but the small badges and the red final word in the headlines from the previous version are our brand assets — don't remove them.\n\nAdd a Campaigns entry to the top menu; clicking it scrolls the page to the template section. Everything else (first screen, stats bar, two product cards, video section, bottom sticky bar) keeps the previous version's look, don't change it." |
| }, |
| { |
| "operator": "remove section", |
| "request": "Legal and marketing each get a cut:\n\n1. Remove the entire \"Watch Real Pens Write Your Mail\" video section — the badge, headline, two video boxes and See More on YouTube button, none of it stays.\n\n2. Remove the \"8 / yrs In business\" group from the deep navy stats bar — the investors think writing the number of years makes us look too young. After removal the remaining four groups must fill the whole bar evenly, with no empty gap or everything squeezed to one side.\n\n3. In the first screen's ratings row keep only the Google group (4.7 / 57 Google reviews); G2's license has expired, so 4.5 and 90 G2 reviews must go. Don't touch anything else on the first screen.\n\nJust delete it cleanly — don't leave any entry or anchor pointing at the video section that no longer exists, and don't break the template section you just restructured or the bottom sticky bar." |
| }, |
| { |
| "operator": "make interactive", |
| "request": "Last step, bring two places to life.\n\nTemplate section: clicking a category on the left shows only that category's cards, with All selected by default; add a search box above the category column, fuzzy-matching on template name, case-insensitive; change the card grid to pagination with at most 9 per page, with page numbers below; when paging, only the cards change — the page must not jump around and other sections must not shift. After switching category or changing the search term, always return to page 1 — don't leave the user on a blank page N. When nothing matches, show an empty-state message \"No matching templates\", and in that case hide the pager.\n\nAdd an \"Add to my plan\" button at the bottom of each card; clicking it switches to the added look, clicking again removes it; hang a \"My plan\" count on the right side of the top menu — however many are added, that's the number, and clicking the same card repeatedly must not double-count. If an added card is temporarily hidden by filtering, search or paging, its added state and the top-bar count must still be preserved; while hidden, of course, those cards don't appear on the page, so they can't be clicked again. The count must be instantly visible, but the top bar as a whole keeps the previous version's clean tone — don't introduce a whole new color just to make it stand out.\n\nThe two product cards: add a quantity input to each, default 100, with a live estimate for that order beside it. Unit prices stay $0.69 for postcards and $0.89 for folded cards; orders of 500+ get 15% off the whole order (pay 85%), with the result truncated to cents (drop the extra cents, don't round). Change the quantity and the price follows immediately — no confirm button needed." |
| } |
| ], |
| "checklist": [ |
| { |
| "id": "shell.chrome", |
| "m": 1, |
| "dimension": "visual", |
| "w": 1.0, |
| "description": "The top bar has a white background, the handwritten Simplynoted logo on the left, four menu items in the order Business, Integrations, Pricing, About in the middle, and on the far right a plain Login text link followed by a solid red REQUEST A SAMPLE button; also, scrolling the page to the middle and the bottom, the deep navy bar is always visible at the bottom of the viewport, with the copy Real handwritten mail at scale — try it free. on the left and two buttons on the right — outlined BOOK A DEMO and solid red MAIL ME A FREE SAMPLE." |
| }, |
| { |
| "id": "hero.left", |
| "m": 1, |
| "dimension": "visual", |
| "w": 1.5, |
| "description": "The first screen's left column reads, top to bottom: the badge The #1 Smart Handwritten Mail Platform, the three-line headline Real Handwritten Notes, Cards & Letters at Scale (Scale red and clearly different from the preceding dark text), the bold subheading Real pens. Real stamps. Triggered from your stack., the body paragraph, the side-by-side solid red MAIL ME A FREE SAMPLE and white outlined BOOK A DEMO, a row of three small gray words Free sample mailed / No credit card / 100% guarantee, a ratings row with both 4.7 with 57 Google reviews and 4.5 with 90 G2 reviews, and the five-step process line You Trigger / Upload → We Write → We Stamp → We Mail → Track / Automate Follow Up; the right column is a wide image placeholder." |
| }, |
| { |
| "id": "hero.stats5", |
| "m": 1, |
| "dimension": "visual", |
| "w": 1.0, |
| "description": "Below the first screen the deep navy stats bar shows exactly 5 groups in one horizontal row, with numbers 99%, 300%, 10,000+, 8, 220+ in that order, corresponding to Open rate, Higher response vs. print, Businesses served, yrs In business, Handwriting robots, with vertical separators between groups." |
| }, |
| { |
| "id": "product.section", |
| "m": 1, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "At the top of the product section the centered badge is Two Products. One Platform., the section headline is Two Types of Automated Handwritten Cards with Cards in red, and below the headline there is a description containing \"220+ handwriting robots\" and \"No minimums, no contracts.\"; beneath it two white cards side by side, with titles and prices exactly Handwritten Postcards / $0.69 and Handwritten Note Cards / $0.89, prices in red with a small per card line, a gray image placeholder at the top of each card, and each card containing 4 check-bullet features, a row of small gray industry tags and a red REQUEST FREE SAMPLES button." |
| }, |
| { |
| "id": "features.six", |
| "m": 1, |
| "dimension": "coverage", |
| "w": 1.5, |
| "description": "The feature section has exactly 6 blocks, with headlines paired one-to-one with badges: Mail Tracking–Intelligent Mail® Barcode, Trackable QR Codes–Attribution on every card, Easy CSV Uploads–Built in minutes, Webhooks, API, Shopify & Zapier–Built for your stack, Anniversary & Birthday Automations–Always-on lifecycle mail, Build a Targeted Mailing List–No list? No problem.; each block has description text, 3 or 4 check bullets and one image placeholder, and the final word of each headline is red." |
| }, |
| { |
| "id": "video.campaign42", |
| "m": 1, |
| "dimension": "coverage", |
| "w": 1.5, |
| "description": "The end of the page first shows the video section: centered badge See It In Action, headline Watch Real Pens Write Your Mail (final word Mail red), two dark gray video placeholder boxes side by side, a small red See More on YouTube button; below it is the campaign template section, headline Automate Campaigns Like These (These in red), rendering exactly 42 template cards in total, each with Trigger, Message and Goal lines plus a Build this campaign link, and the cards Win-Back Campaign, After-Demo Sales Follow-Up and Home Anniversary are all findable." |
| }, |
| { |
| "id": "layout.twocol", |
| "m": 2, |
| "dimension": "visual", |
| "w": 1.5, |
| "description": "The template section is two columns: the left column is a vertical category list reading, top to bottom, All, E-commerce, Sales, Customer Success, Real Estate, Lifecycle; the right column is a card grid showing 3 cards per row at browser widths ≥1200px." |
| }, |
| { |
| "id": "layout.counts", |
| "m": 2, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "Each category name in the category column is followed by its count, exactly All 42, E-commerce 10, Sales 9, Customer Success 8, Real Estate 7, Lifecycle 8, and the sum of the five category numbers matches the actual card total of 42 in the right column." |
| }, |
| { |
| "id": "layout.features", |
| "m": 2, |
| "dimension": "visual", |
| "w": 1.0, |
| "description": "The six feature blocks no longer alternate left and right — all use the same image-text orientation (all image-left text-right or all image-right text-left) with consistent spacing between blocks; all six blocks keep their badge copy and the red-final-word headline feature (all six badges Intelligent Mail® Barcode, Attribution on every card, Built in minutes, Built for your stack, Always-on lifecycle mail, No list? No problem. are still visible)." |
| }, |
| { |
| "id": "layout.anchor", |
| "m": 2, |
| "dimension": "interaction", |
| "w": 1.0, |
| "description": "The top menu gains a Campaigns item; clicking it scrolls the page so the Automate Campaigns Like These headline enters the viewport, and after scrolling the top bar and bottom sticky bar still display normally." |
| }, |
| { |
| "id": "layout.regression", |
| "m": 2, |
| "dimension": "functional", |
| "w": 1.0, |
| "description": "After the restructure the first screen's three-line headline and two CTAs, both ratings, the five deep navy stat groups (including 8 / yrs In business), the product-section badge and $0.69/$0.89 cards, the four video-section elements, and the bottom sticky bar's copy and buttons all match requirement 1, and the 42 template cards' copy and relative order are unchanged." |
| }, |
| { |
| "id": "del.video", |
| "m": 3, |
| "dimension": "coverage", |
| "w": 1.0, |
| "description": "At any scroll position on the page you cannot find the See It In Action badge, the Watch Real Pens Write Your Mail headline, the two video placeholder boxes or the See More on YouTube button, and the old video section's position leaves no large blank gap — the adjacent sections above and below connect naturally." |
| }, |
| { |
| "id": "del.stats4", |
| "m": 3, |
| "dimension": "visual", |
| "w": 1.5, |
| "description": "Exactly 4 groups remain in the deep navy stats bar, with numbers 99%, 300%, 10,000+, 220+ in that order; the 8 and yrs In business group no longer exists in the bar, and the text yrs In business no longer appears anywhere on the page; the 4 groups fill the original width at even spacing, with no gap on the right and the content not pushed to one side." |
| }, |
| { |
| "id": "del.rating", |
| "m": 3, |
| "dimension": "functional", |
| "w": 1.0, |
| "description": "The first screen's ratings row has only one group left, 4.7 / 57 Google reviews; 4.5 and 90 G2 reviews are gone; meanwhile the first-screen badge, three-line headline (Scale still red), two CTA buttons, three small gray words and the five-step process line text are all preserved as before." |
| }, |
| { |
| "id": "del.nolink", |
| "m": 3, |
| "dimension": "interaction", |
| "w": 1.0, |
| "description": "No entry, link or anchor on the page points to the deleted video section (none in the top menu, body or bottom bar); clicking Campaigns still scrolls to the template section, and clicking the other menu items produces no console errors and doesn't jump to a blank page." |
| }, |
| { |
| "id": "del.gridintact", |
| "m": 3, |
| "dimension": "functional", |
| "w": 1.0, |
| "description": "After the deletions the template section is still two columns with 42 cards in total, the category counts are still All 42 and 10/9/8/7/8, and the bottom sticky bar is still fixed to the bottom of the viewport with unchanged button copy." |
| }, |
| { |
| "id": "act.filterpage", |
| "m": 4, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "The search box sits above the category column; with All selected by default, page 1 shows 9 cards over 5 pages (6 on the last page); after clicking E-commerce, page 1 has 9 cards and page 2 has 1, over 2 pages; after clicking Customer Success, 8 cards are shown over just 1 page; clicking a page number to change pages leaves the page's scroll position unchanged, and sections outside the template area (top bar, first screen, product cards, bottom bar) do not shift." |
| }, |
| { |
| "id": "act.search", |
| "m": 4, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "With All selected, typing thank in the search box (any case) yields exactly 7 cards over just 1 page; changing the search term to zzz shows the \"No matching templates\" empty state and the pager no longer displays; clearing the search box restores 42 cards and 5 pages." |
| }, |
| { |
| "id": "act.reset", |
| "m": 4, |
| "dimension": "interaction", |
| "w": 1.0, |
| "description": "First select E-commerce and go to page 2, then click Sales: the list automatically returns to page 1 and shows 9 Sales cards (not staying on page 2, no blank page); then typing referral in the search box likewise automatically returns to page 1." |
| }, |
| { |
| "id": "act.badge", |
| "m": 4, |
| "dimension": "interaction", |
| "w": 1.5, |
| "description": "Clicking \"Add to my plan\" on a card switches that button to the added style and changes the top bar's \"My plan\" count from 0 to 1; clicking the same card 3 or more times keeps the count at no more than 1; clicking the added button again removes it and the count returns to 0. The count follows the page's existing red/navy palette and introduces no third new accent color." |
| }, |
| { |
| "id": "act.crossstate", |
| "m": 4, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "Under E-commerce, add 3 cards (count showing 3), then switch to Real Estate, search zzz to trigger the empty state, then clear the search and switch back to E-commerce: throughout, the top-bar count stays 3; while hidden, those 3 cards don't appear on the page and can't be clicked to add again; after switching back they still show the added state." |
| }, |
| { |
| "id": "act.quote", |
| "m": 4, |
| "dimension": "functional", |
| "w": 1.5, |
| "description": "The product-card quantity boxes default to 100: the postcard shows $69.00; changing to 499 shows $344.31 (no discount); changing to 500 shows $293.25; changing to 505 shows $296.18 (cents truncated, not rounded); changing the folded card quantity to 800 shows $605.20. Values update immediately with input, with no confirm button to click." |
| } |
| ], |
| "inject": null, |
| "qc_static": [], |
| "review_status": "needs_human" |
| } |
|
|
