| import lvl1 from '../assets/lvl1.png' |
| import lvl2 from '../assets/lvl2.png' |
| import lvl3 from '../assets/lvl3.png' |
| import lvl4 from '../assets/lvl4.png' |
| import lvl5 from '../assets/lvl5.png' |
|
|
| const CORE_BENEFITS = ['Product usability', 'Customer satisfaction', 'Revenue'] |
| const SCIENTIST_BENEFITS = [ |
| ...CORE_BENEFITS, |
| 'Project-specific metrics', |
| 'Funnel and conversion metrics', |
| 'Cost savings', |
| 'Time to market', |
| 'Entry into new markets', |
| 'Employee productivity', |
| 'Brand equity', |
| ] |
|
|
| const LEVELS = [ |
| { |
| n: 1, |
| name: 'Producers', |
| tagline: 'Design makes it look good', |
| pct: 41, |
| body: |
| 'These companies are focused on the most visible aspects of design—the pixels on the screen.', |
| activities: ['Wireframes', 'Design comps', 'Interactive prototypes'], |
| benefits: ['Product usability'], |
| art: lvl1, |
| artAlt: 'A line of designers walking single file', |
| height: 670, |
| artStyle: { left: 170, top: 322, width: 305 }, |
| ruleTop: 259, |
| }, |
| { |
| n: 2, |
| name: 'Connectors', |
| tagline: 'The workplace becomes a workshop', |
| pct: 21, |
| body: |
| 'Design teams at these organizations have developed more collaborative processes, like joint working sessions and integrated tooling with non-design peers.', |
| activities: [ |
| 'Workshops', |
| 'Rapid sketching', |
| 'Stakeholder input', |
| 'Integrations between designer and developer tools', |
| ], |
| benefits: ['Product usability', 'Customer satisfaction'], |
| art: lvl2, |
| artAlt: 'A planet and a rocket ship in flight', |
| height: 816, |
| artStyle: { left: 85, top: 467, width: 475 }, |
| ruleTop: 344, |
| }, |
| { |
| n: 3, |
| name: 'Architects', |
| tagline: 'Design is a scalable operation', |
| pct: 21, |
| body: |
| 'These companies have moved beyond basic participatory design processes and have shared ownership, role clarity, joint accountability with key partners, and more documentation of their now more substantial design practices.', |
| activities: ['Daily standups', 'Planning and prioritization', 'Design briefs', 'Written documentation'], |
| benefits: CORE_BENEFITS, |
| art: lvl3, |
| artAlt: 'A designer standing with a dog', |
| height: 799, |
| artStyle: { left: 190, top: 466, width: 275 }, |
| ruleTop: 356, |
| }, |
| { |
| n: 4, |
| name: 'Scientists', |
| tagline: 'Hypotheses and experimentation power design', |
| pct: 12, |
| body: |
| 'Organizations at this level are masters of data-driven design with sophisticated practices for analytics, user research, and monitoring and measuring the success of specific efforts.', |
| activities: ['Concept testing', 'A/B tests', 'Analytics data'], |
| benefits: SCIENTIST_BENEFITS, |
| art: lvl4, |
| artAlt: 'Two researchers scanning a rock with a hologram', |
| height: 990, |
| artStyle: { left: 60, top: 637, width: 535 }, |
| ruleTop: 367, |
| }, |
| { |
| n: 5, |
| name: 'Visionaries', |
| tagline: 'Design means business', |
| pct: 5, |
| body: |
| 'These companies are robust in all the dimensions of maturity, but what really separates them from the others is design’s involvement in strategy.', |
| activities: ['Trendspotting and foresight', 'Product market fit tests', 'Vision artifacts', 'Cross-platform strategies'], |
| benefits: [...SCIENTIST_BENEFITS, 'Design patents/IP', 'Share price'], |
| art: lvl5, |
| artAlt: 'A crew of four astronauts posing together', |
| height: 966, |
| artStyle: { left: 145, top: 612, width: 345 }, |
| ruleTop: 284, |
| }, |
| ] |
|
|
| function NumberedList({ title, items }) { |
| return ( |
| <div className="lvl-list"> |
| <h5>{title}</h5> |
| <ol> |
| {items.map((item, i) => ( |
| <li key={item}> |
| <span className="idx">{i + 1}.</span> |
| <span>{item}</span> |
| </li> |
| ))} |
| </ol> |
| </div> |
| ) |
| } |
|
|
| function LevelRow({ level }) { |
| return ( |
| <article className="level-row" id={`level-${level.n}`} style={{ '--row-h': level.height + 'px' }}> |
| <span className="lvl-label">Level {level.n}</span> |
| <h3 className="lvl-title">{level.name}</h3> |
| <img |
| className="lvl-art" |
| src={level.art} |
| alt={level.artAlt} |
| style={{ left: level.artStyle.left, top: level.artStyle.top, width: level.artStyle.width }} |
| /> |
| <div className="lvl-right"> |
| <div className="lvl-head"> |
| <div className="lvl-sub">{level.tagline}</div> |
| <div className="lvl-stat"> |
| <div className="lvl-pct">{level.pct}%</div> |
| <div className="lvl-ofco">of companies</div> |
| <div className="lvl-track"> |
| <span className="lvl-fill" style={{ width: level.pct + '%' }} /> |
| </div> |
| </div> |
| </div> |
| <p className="lvl-body">{level.body}</p> |
| <hr className="lvl-rule" style={{ top: level.ruleTop }} /> |
| <div className="lvl-lists" style={{ top: level.ruleTop + 56 }}> |
| <NumberedList title="Key activities" items={level.activities} /> |
| <NumberedList title="Key benefits" items={level.benefits} /> |
| </div> |
| </div> |
| </article> |
| ) |
| } |
|
|
| export default function Levels() { |
| return ( |
| <section className="levels" id="levels"> |
| <div className="container"> |
| <div className="levels-intro"> |
| <h2 className="giant-heading"> |
| How |
| <br /> |
| design |
| <br /> |
| teams |
| <br /> |
| level up |
| </h2> |
| <div className="levels-intro-right"> |
| <h3>Why are the efforts of some companies more impactful than others?</h3> |
| <p> |
| Understanding what differentiates high-performing design organizations is key to |
| learning how your company can evolve and build a better bottom line. And most |
| companies are only just scratching the surface of what’s possible. Explore the |
| levels of the new design maturity model today. |
| </p> |
| </div> |
| </div> |
| {LEVELS.map((level) => ( |
| <LevelRow key={level.n} level={level} /> |
| ))} |
| </div> |
| </section> |
| ) |
| } |
|
|
