Dialogue,Summaries
"D: Are you sure I got it all head's kinda small .
C: How're we placed in terms of the alright .
D: Okay .
D: We're okay ?
B: Guess I should probably try to sit up straight .
A: Like that ?
A: Okay , cool .
D: We're good ?
B: Oh , I think mine's fallen off .
C: It fell That's why .
D: I guess it's gonna be hard to drink coffee .
D: Mm .
D: Uh okay .
C: Ah .
A: Okay ?
A: Right , so I'm just gonna start this PowerPoint real quick .
B: Wow .
A: Yeah , PowerPoint .
D: Very official .
A: Yeah , well , you know , .
A: Yeah I kinda like this I'm kinda getting into it .
A: Right .
A: Um .
A: So just to kick off the meeting basically um so we're working now for a real reaction , this is uh so it right .
A: Just got an agenda to set out what we're gonna try to accomplish in this particular first meeting .
A: Um We're gonna just do a quick opening and we can hopefully all get acquainted with one another um then we're gonna start talk a little bit about tool training .
A: Essentially that means getting used to the only thing that we haven't tried out yet , the whiteboard .
A: Um we've got a general plan for the project how we're gonna go about accomplishing this and then just a bit of discussion close up .
A: Um I guess you know game or something um in real life um so yeah basically I want to I'm just gonna you got of course you can discuss that , I'm thinking about um uh proposing that since we've got this weird blend of ourselves and our roles that we just don't ask , don't tell .
A: Um so um if you say something about marketing , right , sorted , um y is Exactly .
D: You're just gonna believe me , we'll go from there .
D: Fair enough .
A: Um I mean obvi if if you guys if if at the same time if you like logically if something doesn't like if I'm like we're gonna sell a remote control that's the size of this paper book you know um you say like well that doesn't seem like such a good idea because of X_ obviously go with it .
A: I mean we'll discuss it but I'm not gonna ask do you know that or uh yeah it seems like yeah yeah exactly so , 'cause we're what we're sort of role playing is y g yeah you're gonna tap into your own knowledge as well um .
D: Prove it yeah , okay .
A: And that's the same for your when we do introductions I mean um and you talk about your background you know have fun , you know maybe you went to um uh you know maybe i you're like in Maine you went to U_C_S_B_ but you wanna say you went to Harvard or something like that , why not , you know you can this is you know I guess we can have a little bit of fun with it .
A: So are you guys okay with that does that seem logical ?
B: Oh yeah , that's fine .
C: Sure .
D: Works for me .
A: Sweet .
A: Cool .
A: So I guess that that we're totally we're making a remote control which is thrilling um uh but the idea is that we can make something based on the whole corporate model I dunno if you guys had time to check the in real life I dunno if you guys uh checked the um uh the corporate website .
B: Right .
A: Um we've got to make something as fashionable as possible , that's kind of the corporate strategy is we're gonna try to take ordinary stuff that nobody really thinks about and try to make it nice you know like John Lewis nice or you know if you go to Debenham's or something .
A: So um basically we are reinventing the wheel but we wanna try to do it in a user friendly um slick sleek kind of way .
A: Um way we're gonna go about doing that is basically at first we're gonna start on the basics .
A: And that's where I'm gonna need you guys the User Interface Designers and the um um the other designer that I can't remember , the the I_D_ and the U_I_D_ right um the Industrial Designer hey right on alright , getting into it um to guide me and guide us on this project 'cause you're gonna be you're g you guys are the bottom you know you're like no you can't do that you can't have you know X_ and Y_ um at the same time .
C: Mm .
D: There you go .
A: And then um we'll work up from what is necessary to more like what would be good , you know like um I I think you guys probably got the same emails I did but the idea of um , yes a coffee pot needs to be able to hold coffee but it's also better if it's not like really cheap glass so that it if you touch it you hurt your hand , or something like that .
A: Um and so we'll work up from there and um then we'll meet on and talk about it and then finally we'll incorporate as kind of the last stage you know where you guys build or tell me tell us what's possible and then you tell us what we can um hope for and what way to go take the the the take the basics and make it nicer and then ov obviously uh the U_I_D_ and the I_D_ you know you you can keep on the you know sort of at the cutting edge of how to get about maximising what is possible um to try t of sync it all up .
A: So that's the detailed design .
A: So it's a three stage kind of thing .
A: Um right so for now just for th the white board um basically uh just to get used to it , I haven't tried it yet either um I'm just gonna start and um mm carry like five remotes around um and just write down I'm just gonna write down one of the names of my um desert discs you know if you if you were trapped on a desert island and you could only bring five C_D_s along with you name one of them that you could , not all five , if you wanna write all five go for it but name one of them that you could um .
A: Oh , we skipped introductions .
A: Nice .
A: I'm a excellent Project Manager .
A: Um .
A: I'm Marty , um I went to uni at uh U_C_ Santa Barbara and I'm here working on a P_H_D_ in psychology .
A: Um yeah .
A: So Expert Don't play yourself down .
D: I'm Sarah , I went to Michigan , and I'm here doing cultural studies and I'm the Marketing Manager or something .
D: Marketing , yeah Expert .
D: Expert .
D: Fine .
A: Expert Where did you go to uni Nathan ?
D: That's me .
C: I'm Ron .
C: I uh once upon a time studied in Victoria and I am the User Interface Designer .
B: I'm Nathan , I'm from California , and I'm here doing a Masters degree in social anthropology .
B: U_C_L_A_ .
A: Oh brilliant .
B: Yeah .
A: Cool .
A: My little brother goes there .
B: Okay .
A: Right so desert island discs .
D: So .
A: Yeah .
D: So do we have to wait for you to write it down or are you gonna tell us ?
A: Well I'll t i no no yeah I'm just gonna write a couple of 'em down .
D: I'm waiting to know .
A: See I'm a big music fan I don't know if you guys are , I'm assuming everybody likes music to some lesser or greater extent but there's some other options , if you're a T_V_ slut like I am like Smallville terrible television show but I happen to love it , it's rubbish but I love it .
D: Uh Fair enough .
D: Oh , Smallville .
D: I went to high school with Tom Willing actually .
A: T the the main c the main character ?
D: The guy .
A: Wow .
D: Yeah .
A: Is he a wanker ?
D: Yeah .
D: Very much so .
D: Hell of a soccer player but a total bastard nonetheless .
A: He looks really tall , like he's gotta be like six six .
D: Yeah .
D: He is a big guy .
A: Yeah .
D: Yeah .
A: Um okay so I really like Jeff Buckley .
A: You guys heard of Jeff Buckley ?
D: Mm-hmm .
B: Mm-hmm .
A: Um that's cool 'cause like not very many people have .
A: Um and um oh well I might as well throw a British person in there um you can't go wrong with Radiohead .
A: It's a r Okay so it really works just like a pen only makes noises I think .
D: Good call .
A: It's kinda weird .
A: Anyway yeah .
D: Interesting .
A: Yeah , you're like press and it's .
A: Kinda cool .
A: You'll see .
A: Alright so um whoever wants to get up next , you can write down some telly that you watch or whatever you want .
D: I guess I'll go next then .
C: Go for it .
A: Right on .
D: Okay .
D: Don't wanna lose all my mikes , plugged in here .
D: Okay .
D: This is basically just pen practice huh ?
A: W Mm .
D: Okay .
D: Oh you're much taller than me so I'm gonna write down here .
D: Um .
D: Right now I'm listening to a lot of somebody nobody's ever heard of , Chris Bathgate , local Michigan folk singer , really lame and uh uh what else did I bring with me ?
A: Nice .
B: Wow .
D: Probably classical , to totally geek it out , yeah I think .
A: Okay yeah yeah .
D: And my family guy D_V_D_s but we don't need to write that one down .
A: Well yeah .
A: Oh , family guy .
D: So yeah .
A: Isn't h has h do you watch the new season ?
D: No .
D: Are you getting it online , or is it on sky ?
A: I think I'm gonna start downloading it yeah .
D: Yeah , that'd be nice .
C: Alright .
C: Think I'm just gonna put down one uh one C_D_ .
C: Anybody ?
A: Mm-mm .
B: No .
C: No ?
D: 'Fraid not .
C: no ?
C: Afro beat orchestra , very cool .
A: Afro beat orchestra ?
C: Yeah .
A: Very cool .
D: Mm .
C: Fift S they like fifteen members from Brooklyn .
B: Sounds nice .
A: Mm .
C: Um and I'm hoping to go to the concert in Belgium , in Brussels in April first .
A: Wow .
D: Exciting .
C: Yeah .
C: It's supposed to be in Brussels anyways .
D: That'd be .
C: Um thing I love about Edinburgh Love um I just came from Glasgow and I'm um happy to say that there's the there's the same quantity approximately .
D: Oh .
D: I didn't even read those .
D: Oops .
D: I shouldn't admit that .
A: That's what a PowerPoint presentation is for .
B: Oh , wow .
A: It's they're designed specifically to ignore .
A: I it's th brilliant .
D: Yeah .
D: It's the five by five , I can't read that much .
A: Ah yes yes yes okay I see that .
A: Vomit .
A: Yes .
D: Yeah oh it's so horrible .
A: Street pizza .
A: It's so brilliant .
A: I've seen more urine in this city than ever before , I mean It's so minging .
D: Oh my God .
D: Seriously ?
B: There's more vomit there .
C: Um .
C: I w Does uh yeah .
D: It really is Yeah .
A: Uh .
C: Ready ?
B: Alright .
B: Yep .
C: Minging ?
C: Nice .
A: I'm going local .
D: Slide it in there .
A: Going local .
D: Yeah .
A: I have to be here for three years so I might as well get the terminology right .
D: Yeah fair enough .
D: I've already got more than I can keep track of .
D: And I'm gonna go home next week and everyone's gonna be like oh my God you're turning into one of those people , no .
A: Oh , have you been home yet ?
A: They'll be like , say something British , and you're like oh shut up family .
D: I know .
D: I know .
C: Uh-huh .
B: Um Let's see .
D: Oh it should be interesting .
D: Wait until I tell them I'm not coming back .
D: They're gonna love that one .
A: Right you s you're gonna stay here ?
D: Probably .
D: Or at least get a work visa for a while and then decide .
A: Wow .
D: 'Cause nice .
A: Bad religion ?
C: Nice .
B: Yeah , that's the music I grew up listening to .
D: Of course .
A: Yeah yeah , yeah .
D: Oh , now I can think of so many other ones .
B: And so there Something I miss about my hometown .
A: Well yeah that's why yeah .
D: That's how it works .
A: I miss coffee .
B: Burritos that cost less than eight Pounds .
D: Mm .
C: Nice .
A: Burritos .
D: Oh Any thing that are like free .
A: Oh yeah two two bucks .
A: Where are you from in California by the way ?
B: I grew up in San Diego , but yeah um La Jolla , P_B_ .
A: Did you really ?
A: What part ?
A: Yeah I'm from San Diego as well .
D: Nice .
A: Yeah oh man .
B: But really uh I last lived in San Francisco , I haven't lived in Cali well I haven't lived in southern California since I was eighteen .
A: Going to s like North Carol I'm sorry you you just can't get a better burrito than what's available in the s in San Diego .
B: It's different .
B: 'Cause in San Diego th the tortillas are cooked on the grill and in northern California they steam them .
D: It must make all the difference .
B: Yeah , it really does .
A: Well it's it's i there's other things too there's you just can't place it like I when I went to school in the U_ in Santa Barbara which is central California the Mexican food is okay , it's just not good like and yeah it's like two bucks , like literally two bucks for this massive I miss yeah good call on that .
D: Ah .
B: Mm .
D: Right .
B: Yeah .
B: Where you from in San Diego ?
D: Mm .
A: Um just literally just metropolitan San Diego , I live like five minutes from the zoo .
B: Okay .
A: So North Park actually if you want to get real specific .
B: Yeah , my grandparents lived on um thirty second .
A: Yep .
B: Close t uh do you know where Clare de Lune coffee shop is , and Cafe Forte Cool .
A: Yes .
A: On university , yeah .
A: Yeah it's actually like literally half a mile from my house .
A: Yeah , pretty cool .
A: Small world as we were discussing before .
B: Yeah .
A: Especially when we're all from the same general region .
A: Right so okay , success on the whiteboard .
D: There you go .
A: You can harness the awesome power a little bit introductions we talked about some of our C_D_s and things we like about the city you know , I think we'll Um right so moving on to not fun stuff uh project finance .
B: Wow .
A: Um basically what we're trying to do is sell this remote for twenty five Euros .
A: Um .
A: This is what the finance department has told me , the C_F_O_ but I don't know , I'm not sold on this , it's pretty dear , I mean twenty f that's like you know forty bucks for a remote .
A: It would have to pretty much like do my laundry for me .
D: Mm .
A: Um so what we can maybe work on that a later but we're gonna make a lot on it , the profit aims to make fifty million Euros on it .
A: Eur internationally .
A: So um one of the things I I was gonna mention to you um you guys the designers is that um it m we probably need a rever it needs to be a universal remote control probably .
B: Okay .
A: Um so something that could do N_T_S_C_ as well as PAL as well as various other formats like if it's gonna control D_V_D_s but um you know I'll leave that to you guys but that's something that i i it is gonna be an international sold thing .
D: Makes sense .
D: Uh .
A: Um but we wanna try to make it for twelve fifty .
A: So we wanna try to make a hundred percent profit on it if we can .
A: Um s right so um just to close up , I'm not sure how much time I've used mm next time right Project Manager , sorted .
A: Um .
A: Is uh we'll meet in another half an hour or so um and I'd like the um Industrial Designer to get ge think about what needs to be done , like what the basic function of it .
A: Um U_I_D_ well yeah you right g your assignments are up there and you'll also get s assignments from in your email as well more spec specifics on what do do .
A: Um mm basic and um so I need you to tell us what um we what the user's gonna want .
D: What they're looking for .
A: So actually in a way you guys c maybe in our next meeting chat a bit about what the user's gonna want and what the user can have , you know like uh so yeah well it is and we'll discuss the trade-offs in between um so yeah specific instructions will be sent in your email .
D: And negotiate that .
D: Uh .
A: But I think that that is more or less a good place to start for now um and as more things come up we'll have meetings and you'll get emails and so forth .
A: Um any questions , before we get started ?
C: I assume that we're building a stand alone uh remote control , we can't kind of build it into other uh products .
A: You mean to like Hmm .
C: For instance like a mobile phone or something like that .
B: Mm .
B: Sounds interesting .
A: Yeah .
D: I don't think there's any rules about it yet .
D: So Yeah .
B: Maybe our personal coach will have something to say about that .
C: Or or you know can we produ can we sell a remote control phone for twenty five pounds or less ?
A: Well , have a think about it .
D: Mm .
A: I mean I'm I'm certainly op it seems like yeah it it seems like it's certainly do-able isn't it .
C: Yep .
C: Okay .
D: W yeah .
A: I mean um or if we can't have a full mobile phone maybe a remote that has some other kind of useful function .
C: Mm-hmm .
B: Yeah .
A: The clapper .
A: No I mean no , good idea , good idea .
A: We'll see what see what Uh-huh y I like that Yeah .
B: Maybe a remote with changeable faces , like the faces that you can buy for phones .
D: I like the little cover thingies .
C: Nice .
B: Yeah .
C: Hot .
A: That's true , I guess we we probably have some time , maybe we should brainstorm a bit like what we wanna do , go back to um I don't really have any .
A: Let me bring up something about our basic goals here , what we want to accomplish .
A: Uh project announcement .
A: Ts ts ts Yeah .
A: Not so much .
D: Hmm .
A: All right we'll find them , we're on our own .
C: Now are we also discussing kind of our initial ideas at all here ?
A: Yeah yeah let's do it , let's do .
C: S does anybody have any initial ideas ?
A: I'm gonna go ahead and take notes on this too 'cause Yeah I mean oh yeah right .
D: Good idea .
D: Start your minutes .
D: Um Well it's pretty much given it's gonna be universal right , we decided that already and it may be functioning for other things , as soon as you said that I was thinking like all the other things you could get a remote to do , like your microwave or your front door or like to have everything on one thing , but then , I've never been a fan of those huge remotes that have like a million buttons , you can't tell what they do .
A: So initial ideas .
A: Yeah .
B: Yeah .
B: S smaller's better .
A: Mm-hmm .
B: Simple .
D: Yeah .
C: But I'm thinking I'm thinking kind of P_D_A_ uh design so touch screen design rather than button so that you can kind of flip around all sorts of different things .
D: Specific .
D: Okay .
B: Oh right .
B: That'd be different .
D: Interesting .
A: Yeah that's slick isn't it .
A: I mean like stylist yeah like a just a yeah .
D: True .
A: Right so we got five minutes more to chat about this , perfect .
A: Um so we've got this kind of an idea of a trade-off between um uh size and functionality .
D: Mm .
D: Mm .
A: Um and we also I'm also gonna note for future reference this idea of um so you like maybe like an L_ like a touch screen type of remote ?
D: Right .
D: We want it to be munt multifunctional but at the same time if you get it to do too much you're not gonna be able to tell them apart , that whole yeah .
B: Yeah .
C: Too confusing .
B: It's gonna be too complicated , too crowded with buttons and things .
D: Hmm .
C: Mm-hmm .
D: Mm .
C: Possibly .
A: I don't think one exists .
D: An interesting option .
A: Be a good idea .
B: Needs it needs one outstanding feature to set it apart from all the other remotes .
D: Yeah .
D: Definitely .
A: Yeah all the other universal remotes .
A: Um I don't know if there's such a thing out there , I guess we could do some uh do some research on or one of us could do some research on it about whether or not there are um multi-format like um you know PAL , N_T_S_C_ , region one Okay .
D: Right .
C: I'm pretty sure there is .
C: I mean I I have a friend who has a P_D_A_ that he just points at his telev any television he wants and it'll figure out the the specifications of it and will control it um so I th I assume that that can be done with uh kind of around the world .
A: Okay .
D: That Yeah .
A: Interesting .
D: Awesome .
A: Okay .
D: Yeah .
A: Okay .
A: Okay .
A: Um all right .
A: So .
A: I li I'm liking that idea , this idea of a touch screen remote with multi-format features .
D: Mm-hmm .
A: Um .
B: Right .
A: Um .
A: Let's see .
B: I think , making it out of a nice material would be very important , because so many of those remotes that you see , these universal remotes look so cheap and low quality .
D: Yeah .
A: Mm .
D: Yeah .
D: Keeping it nice and slick , would be important .
D: And I don't know , like , there's such a problem with losing them , that adding this whole like P_D_A_ pen business is only one more thing to lose , so we're gonna have to be careful with what like Just something like keep in mind when we start actually dealing with this stuff but that would be really cool .
B: Mm .
C: Oh .
A: Uh let's see .
A: Um .
C: I like the idea of the uh multi plate .
A: Yeah yeah okay .
D: Yeah .
D: Fi b like what are they called , those face plate things ?
C: In in I like .
D: Isn't there a name for them ?
A: Think they're just called face plates ?
D: Are they ?
A: I don't know .
B: something , uh we'll have to come up with a name , patent it .
D: I dunno .
C: We should c we should come up with a fuzzy one as well .
D: Yeah .
D: Something really cool .
C: For those cold winter days .
D: Leopard print or something .
B: Leopard print .
A: Um .
D: Hmm .
B: I think , it wouldn't be such a bad idea to have a like a locator device , maybe a simple button that you have on your television to help you find your remote .
D: True .
A: Mm .
A: But if we're bundling it unless we're selling their telly with the remote .
D: Right .
B: Mm .
A: Um Cou could we not do something where like just a little lit like literally just a very small kind of thing that comes with the remote that you could place something else that you press and it makes the remote page .
C: Well if we bundle it as a phone then you can always call it .
B: True .
C: If you're not doing that then we can have something that just kind of rings from either well there used to be those whistling devices but that's a little bit annoying .
D: True .
D: Right .
A: Kinda like how on a lot of um uh cordless regular phones , you have a page button and it goes , could we do something like that ?
C: Th Yeah .
D: Right .
B: Yeah .
D: Right .
C: That's cool .
B: I think so .
D: Probably .
C: I think we could design into that .
B: Yeah .
D: Good .
A: Um yeah I think this material quality as well like I guess what we can think about what kind of um uh you know Apple 's been really successful with this surgical white kind of business or this sleek kind of you know Yeah .
D: Mm .
D: Yeah .
D: And that titanium the new silver sleek ones that's last couple of years , very much so .
B: Mm .
C: Curves .
D: Mm .
A: Yeah .
A: We do have the minimum am amount I mean we were talking finances I dunno , selling a a forty Pound remote would h or a forty Dollar remote , twenty five Euro remote would be pretty you know it's pretty expensive so maybe we might wanna trade off some of the features for a lower price .
D: Right .
A: Without without getting into that whole like you know go down to bargain store remote you know bargain store universal remote that's black and you know m massive , some kind of I dunno a balance there in somewhere .
D: Right .
B: Yeah .
D: Mm .
D: Definitely .
A: But um have a think about what we can do , have a think about what we want to do , how we're gonna sell it and um Mm .
D: Yeah .
D: Or if you our users in mind , like these grandmas are not gonna be into this whole new let's design , no it's they're used to the buttons so we'll have to be careful of exactly who we're marketing this to , and who we're gonna be able to get it out of .
B: Yeah .
B: 'S true .
D: But Euros .
C: We're talking twenty five Pounds or twenty five Euros ?
A: Twenty five Euros .
C: Slight difference I guess .
A: Yeah .
A: They're all weaker than they're all stronger than the Dollar .
D: Mm .
A: Although , computer parts , all if you're gonna upgrade your computer , buy it in the States .
A: Like um do you guys know Fry's ?
A: Huge computer uh electronics store ?
C: No .
D: Mm-mm .
A: They serve um right they sa tha s they will sell things overseas so you can buy stuff in America and have it shipped over for like twenty thirty Pounds about .
D: Mm .
A: Right so um let's go ahead and wrap that up here for now , I'm gonna put these initial ideas that we've got in the um project documents , so if you guys wa need a reminder about what we've talked about um the different you know kind of trade-offs that we've got and the other ideas , you can consult them at your leisure .
D: Okay .
B: Okay .
A: And uh right so thanks for that .
A: Let's just uh head back to work on what we were talking about bef uh goi h h getting into .
D: With half an hour ?
A: Um .
A: Yes .
D: 'Kay .
D: Perfect .
A: Thanks guys .
D: Cool .
C: Thank you .
B: Alright .
","The Project Manager presented the project to the other participants by discussing the aim of creating a new, fashionable remote control device and defined the roles and tasks of each participant.
The group introduced themselves to each other and trained themselves how to use the whiteboard tools.
The Project Manager discussed the financial goals of the project, including the projected profit aim and price point for the device.
The Project Manager gave each participant their assignments.
The group then began a discussion of their initial ideas about the remote control and possible features.
The Project Manager announced that he would make a report containing the discussion of the group's initial ideas about the device.
The Industrial Designer will prepare a definition of the basic functions that the remote control device will have.
The Marketing Expert will define the needs and desires of the user.
The User Interface Designer will receive further assignments at a later time.
The Project Manager will prepare a report of the initial ideas discussed during the meeting.
The group decided to consider the following features for the remote control device: universal compatibility with different types of video formatting, combination with other types of devices, and interchangeable faceplates.
NA.
"
"A: .
B: .
B: Hmm .
A: Good morning everybody .
C: Good morning .
D: Good morning .
B: Good morning .
A: So , we are asked to to make uh uh a new remote control for television .
A: And the characteristics of this new remote control should be original and trendy and of course user user friendly .
A: So people can can use it without any any problem .
A: I don't know .
C: Well , I think we should set the the points to to drive the project and uh Yeah , from the account manager .
B: Mm .
B: B did you send us an email about this ?
A: Uh , not yet , but if you want Do you want do you want me to send you a mail ?
B: Yeah , we we received an email about this uh d designs .
B: Ah it's Okay .
A: Or Uh .
D: Or you can put it in the shared folder .
B: Yeah , you see the email ?
B: You email .
B: The v very no , no the first one .
D: No , I didn't get it .
B: It's inside .
D: This one .
B: No , no .
D: No .
B: The third one .
B: Oh , you didn't get anything .
D: No , .
B: It's strange .
B: Mm .
B: I got an email about the dis about the discussion .
B: Yeah .
A: You get email , .
B: I dunno from who .
B: From the account manager .
B: You have received the same email , right ?
C: Yeah .
B: Yeah .
D: I think it's for your guys to how to design it all the aspects so you need that information .
B: Yeah .
C: Yeah , I think so .
B: Yeah , so each of us has a role to do .
D: Yeah I think assign your uh roles .
A: S For each for each one .
B: In each We already have our role .
D: For each person , yeah .
B: 'Kay , we can So there are three kinds of designs , that's all .
A: So there are so we have three f yeah .
A: We have functional design , conceptual design , and detail design .
B: Okay , alright .
A: So , who will be the the responsible for the functional design ?
A: Any any volunteer ?
C: I think our uh responsibilities will be assigned when we in our mail we received from the account manager .
B: Yeah , yeah .
C: Uh No , I'm doing the interface .
B: I'm doing the interface .
A: You are doing th .
B: Are you using the you are doing the in Ah Okay .
C: Yeah I I'm I'm Well , maybe we have okay so I industrial design .
C: It was a little confusion about my uh but it's alright .
A: Okay , I'll for industrial design .
C: Yeah .
A: Okay .
A: And and you Norman ?
B: Mm ?
B: Um working on i .
C: User .
B: User interface .
A: And And doing the marketing .
D: Uh , I'm into marketing .
D: yeah nothing much in the project .
A: Nothing related here to the Next .
D: Marketing in this design .
D: A design is basically for industrial design and the user interface .
B: Yes .
B: You see the second mail ?
B: Yeah , it's inside .
B: Go down .
B: Appendix .
D: Yeah , this is .
B: See there's a role for everybody .
D: Yeah , that's right , first .
B: Even for the marketing .
D: us user define .
B: But look at your role , your marketing role .
D: There's a trend watching .
A: I don't know .
B: Yeah , that's your role .
A: I .
C: Well , I think we can have a little discussion about what has to be done and what are your ideas about the Well , w we want to have a new re remote control for for T_V_ distribution I guess .
A: About the design or Maybe we'll discuss this later , no ?
A: Mm-hmm .
C: So we have to plan how how it would be developed and uh how we can make it work .
D: Yeah .
B: Mm .
B: Yes .
D: I mean working remotes we already have .
D: This will be something different from the other remotes remote controls .
C: Yeah , I dunno I Yeah .
A: What we we have to keep in mind the these characteristics .
A: And of course it should not be very costly .
D: Yeah , that's right .
A: So About the about what ?
B: Mm-hmm .
C: Well I I think that Norman and I would think about um the technical points and um we should discuss it in the next meeting , or Yeah .
B: Need to collect information .
B: Um .
B: I I'm part of design , perhaps .
B: Uh , what is most important in a in a remote control ?
B: What is the most important function aspect ?
B: Uh .
A: You mean the external or Yeah of g of course .
C: Well , you have to make it work .
C: That's the that's the big thing .
B: That's alright .
B: Yeah , it should be easy to work with .
C: Yeah .
A: Yeah .
B: Yeah .
C: We can think about an interface with uh well Yeah , yeah .
B: Uh .
B: We maybe you can have a speech uh recognition interface .
B: You just tell the television I want which channel .
B: Or or you can say for example , um I want uh to list all the programme tonight .
A: You won't I I think if we include a lot of technology on the remote control it will be very costly .
B: Y you know , instead of uh remote control it's doing the some searching for you , so you don't have to look for the channel you want .
B: Just say maybe I just want to press I wanna have a button for all the movies tonight .
B: Or a button for all the magazines , all the information documentary tonight .
B: And then you list a few , and I will choose from the list .
B: So instead of pressing the channel number , I am choosing the programmes directly .
B: Yeah , that's one way of uh making it useful .
B: No , because no , it's not very a lot .
A: S Like s uh you you you say we can use speech .
B: Th this information exists .
B: For example you can get um You can use uh well for example anything .
B: The the idea of using speech to reduce the button , but uh and it's more natural .
C: I I think if you want t to choose uh from a list of programme or or something like that you you may have to to use uh w uh I dunno Yeah .
B: Yeah .
D: I'm a okay .
B: Yeah .
B: Yeah .
D: I mean the main uh function of remote control is to have something in the hand and we should be very careful about the size of the remote control .
A: In the hand .
A: Yeah .
B: Yeah .
D: If we are going to add a speech interface , I'm not sure with trendy slim size of the remote control it would be able to put a speech recog if you want to put a speech recognition system f interface for that I think the T_V_ itself could have it .
B: Yeah .
B: Yes , possible .
B: Yeah .
C: Yeah .
B: But Yeah .
D: And I could talk to the T_V_ television itself .
A: Except if if you are far from the T_V_ .
D: I need not have an I mean we have some or something , different technology but Mm-hmm , yeah .
A: This is it's Mm-hmm .
B: Yeah , yeah .
B: But th the main idea I wanted to s I wanted to say is that um there should be a function , instead of choosing the ch T_V_ channel , there's a option you can choose , either T_V_ channels or or pr or the or the contain or the contents of the programme .
C: On the content .
C: Yeah , yeah it's it's a good idea it's a good idea but I I think that technically it would be um a little bit uh uh more tricky to to achieve this than just to Yeah yeah .
B: So it's more powerful .
B: Yeah .
B: No .
B: No , because you see now all the T_V_ programmes are available on the webs .
B: They they are they are they are available in X_M_L_ format or whatever the format .
B: We don't care .
B: We just say that this are some content .
B: We just want to retrieve the content and then classi sort them by the types of programmes .
B: Some of the websites they already provide this service , so we can just use the service available .
B: Download it uh to the to this remote control .
B: And then there's there are only six buttons for six categories , or sev seven .
A: Mm .
B: The most there are only seven buttons .
B: So I just choose the category one and you reuse the same button , for example to to choose among the the sorted list the programme you want , so you don't have to choose among hundred channels , if you have hundred channels , you just have six buttons , seven buttons .
A: Yeah we should also optimise the the number of buttons .
C: Well I I I I think that j just by using navigation buttons and the user interface on the screen we are able to uh navigate uh through the Well channel programme or contents or in an easy way , so Yeah in the dis display on the T_V_ screen and just uh with the with your remote control would just navigate through the f Yeah , yeah .
B: Yeah , yeah .
A: This is good idea .
B: Yeah .
B: Ah , yes .
B: So .
B: Yeah .
B: Yeah , so you don't have to display here , just display on the T_V_ screen , right ?
B: Good idea .
B: Okay .
B: I think I think that will be revol revolutionary .
B: Because all the T_V_ uh the the remote control have all numbers , lots of buttons and then you dunno what to choose in the end .
B: Yeah .
C: So I think for for the technical points we have to to to check how to gather the data from programme or contents and all this stuff Oh right so Please , Norman , draw uh Okay .
B: Alright .
B: Okay .
A: So we have five minutes to Ah you can y you can you can use it if you so , can we S You it .
B: Ah w w we have sometimes to use the white-board .
B: Five minutes .
D: And another interesting idea for this would be to have an light adaptation system depending upon the picture of So , I mean , if you're watching a movie and suddenly there is a dark uh some dark scene , the lights adapt themself .
B: Okay .
B: Okay .
B: Yeah .
B: Yeah .
D: The lighting in the room changes .
B: Yeah , but we are designing just remote control .
D: I mean , we have a option in the remote control .
D: If we want to have that option , you press that button in the remote .
B: Okay .
B: Okay , do you want to have a conceptual remote control there , or you just want to put the function in ?
A: Yeah .
A: If if you you you can if you want you can use th the .
B: Go on , draw something .
D: Oh , I'm afraid you forgot to put your lapel .
B: Mm .
B: Where is it ?
D: The lapel .
A: Or before the before the the design that says .
B: Ah , okay .
B: Where where is it ?
B: Here .
D: Yeah , that one .
D: Just plug it .
A: Norman .
D: Yeah , that's right .
B: Mm .
A: Be before before writing you can uh sit and that says what we what we said then after that you can you can use the .
B: Mm .
B: Okay , alright .
B: So so the most functional des mm the most important function is to ch choo buttons to choose the content .
A: Yeah .
B: Right ?
B: We agree on that , right ?
B: Uh , uh first one is to uh buttons i or it could be anything with buttons .
A: Okay .
A: Yeah .
B: Uh to choose uh content s or channels .
B: So we have both .
B: The user can choose w which one they want , right ?
C: Yeah , by content or by channel , it's a good idea .
B: By content or by channel .
B: Choose by contents or by channels .
B: So And then what did we say just now ?
B: Other than this .
C: And uh we we have to find a way how to gather information about the contents .
A: Mm .
B: Okay , so technically how the problems that how to do it is to how to get the content .
C: Yeah .
B: Challenge .
C: I think i it's not very difficult to to browse by channel but it's a little bit tricky to browse by contents so I think that's the the things to do and uh to uh reflect about it and uh discuss it in the next meeting .
B: Okay .
B: Content .
B: Okay , so these we have to work it out .
B: So this one of the problem .
B: And uh The main thing .
B: Okay .
B: Alright .
B: Alright , okay .
B: So we are we'll discuss it we will get some information in the next meeting , so for now we get uh the funct this is the functional designer ?
B: That's the first aspect .
B: Right .
B: We will get information and then we'll come back in .
C: Okay .
C: Thank you everybody .
A: Okay .
B: Yeah , we'll come .
A: So maybe we'll meet in maybe five minutes ?
A: And we'll discuss the other other aspects .
B: Alright .
B: Alright , okay .
C: Okay .
A: Okay .
A: Well thank you all .
","The Project Manager introduced the project to the group.
The group set an agenda for the meeting and discussed the materials sent to them by the Account Manager.
They discussed and explained their roles in the project.
The group began a discussion about their initial ideas for the product.
They discussed several usability features: adding speech recognition and an option to choose what to watch by channel or by content, reducing the number of buttons by using the television screen to display options, and adding a light adaptation system.
All participants were instructed to gather more information for the next meeting, the functional design meeting.
All participants were instructed to gather information for the functional design meeting.
The group decided to include an option for the user to choose what to watch by channel or by content or program type.
The project agenda and the participant roles were not clear to all participants at the beginning of the meeting.
The group could not decide if they wanted to include speech recognition in the design.
"
"A: .
A: .
A: .
C: .
D: .. .
C: Okay .
C: So , this is uh first meeting of this design project .
C: Um and I um like to show you the agenda for the meeting , I don't know if it was sent round to all of you .
D: Mm , yeah .
C: Maybe not .
D: I didn't receive it yet .
C: Anyway , this is the the plan for today's meeting is um firstly just to introduce the project briefly , um although I'm sure you've actually got some of the information already .
C: Then the main purpose is to so that we get to know each other a little bit more .
A: Mm-hmm .
C: Um then we want to practice using some of the tools that we'll be using during the the course of the design project and the meetings , um specifically the whiteboard over there .
C: Um then we need to go through the specifics of our project plan um and discuss come up with some preliminary ideas about it .
C: And then that's it .
C: So we've got twenty five minutes to do that , that's until eleven twenty five .
C: S so any any questions ?
A: so sh .
C: Is i not at this point .
D: Not at this point .
C: So this is our project .
C: What we're aiming to do is to create a new remote control for a television .
C: Um we want it to be something original , something trendy and also something user friendly , so it has to be quite intuitive that people are able to use this product .
C: The method that we're going to use to complete the project , that has three components as such .
C: There's the functional design of the the remote control .
C: We're going the way we'll do that I think is to to work individually initially and then come together for meetings to to work on that .
C: Um similarly with the conceptual design , we'll start off by working individually with our own expertise on our own laptops and then we'll bring what we've done together .
C: Um and then the detailed design will come after that .
C: We'll pull it all together .
A: I'm a bit confused about uh what's the difference between the functional design and conceptual design ?
A: Uh i is it just uh more detail , uh as I understand it ?
C: I think it th w we're talking the the functional design is more your um area of things where you'll be we want to look at what functions we need in the remote control and what what specific things it it has to do but the conceptual design is um perhaps bigger than that and includes the how people are going to use it and and that kind of thing .
A: Right .
A: How how it will be done .
A: So whe where do we identify the components of our uh product ?
A: Uh I think it's it's in the conceptual design phase that we identify the it's in the conceptual design phase that we identify the components of our product ?
C: Um I think we'll we'll start that initially with the functional design already but then yeah .
A: Okay .
C: Okay , so that's just a brief overview of the p the the project itself .
C: Um what I'd like us to do now is simultaneously introduce ourselves and start using some of the tools that we're using for for the project , specifically the whiteboard .
A: Hmm .
C: So each person in turn , I'd like us to go up to the whiteboard , the pen's just underneath it there and draw your favourite animal and then tell everyone what the f your favourite characteristics of that animal are and while you're doing that tell us your name , what your role is and perhaps how your animal relates to the role that you're taking in this project .
B: Why are you looking at me ?
C: Would you like to go first ?
B: Do I have a choice ?
B: Okay .
B: Ooh ooh , things falling everywhere .
C: Oh , yeah , p put them in pockets .
B: Right , okay .
B: Cool .
C: You don't have to hurry , we've got plenty of time .
B: Okay .
B: So , my name's Cat and I'm really not very good at this whole drawing malarkey so um Okay .
C: It's got no eyes .
B: Oh , good point .
B: Ah , the eyes always ruin it .
B: Right .
B: Okay , what do it's eyes like ?
B: Okay , cool .
B: Um this is a rabbit .
C: I thought it might be a cat .
D: Yeah well origi uh at first I thought it was going to be cat .
B: Yeah , I don't think it's furry enough , so we'll make it a fluffy rabbit .
D: Yeah now I now I understand now , yeah .
C: Yeah I can see by the ears .
D: Yeah .
B: Okay , right , it's a fluffy rabbit , blue .
B: Rabbits don't come in blue but you know .
B: Um okay and I like it because it's small and it's fluffy .
C: Mm .
B: And one day you'll be able to getical genetically modify them and they will come in pink .
D: Ah .
B: Okay ?
C: Excellent , and what's your what's your role within the team ?
A: Mm .
B: I am the um I need my notebook , mm ooh top banana .
B: Thank you .
B: Okay , cool , I am the Marketing Expert um so like I'm gonna be doing the apparently according to the little guy in the computer that knows everything the user g requirements specification of the functional design , um trend watching in the conceptual design and product evad-valuation in the detailed design um so yeah .
A: Mm-hmm .
C: Mm-hmm .
A: Okay .
C: And more about yourself , you're from ?
A: 'Kay .
B: Um I'm from Leicester , um second year .
C: Mm-hmm .
B: Um what else do you want to know ?
B: I like sports um yeah , aerobics , kickboxing , spinning um and uh not with rabbits , no no .
C: But not with rabbits .
A: Mm .
B: And vets , I like vets as well .
B: And yeah um and I like cocktails , especially pink ones .
B: Okay ?
A: Cool .
C: Excellent , to match the rabbit .
B: Cool .
D: Okay .
D: Um so my name is Maarika .
D: Where's the pen ?
D: Okay .
C: There's a an if you have not enough room there's an eraser there and you can rub it off .
D: Yeah , well , or I can make it smaller .
D: Uh so um um I'm the Interface Designer in this project and my favourite animal , I m I mean I'm not so sure because I'm not so so very um familiar with all kinds of animals , but I do like dogs .
D: Oh , sorry , maybe I should have shouldn't have said it beforehand but mm hmm .
A: Mm .
D: Um well , there are different kinds of dogs , but okay um .
A: That's not bad at all .
C: Ah it looks like a dog .
A: Yep .
D: Okay .
B: Is a bit more impressive than my rabbit .
B: I think it needs four legs if it's gonna walk though .
D: Yeah , maybe it has some colourful patches , yeah .
D: Um yeah and I do like dogs because they are good friends to people and they are loyal .
C: the other legs are on the other side .
D: Mm , well that's compared to some other animals like cats .
D: Um they're really much more fun because they are not so independent .
D: Um yeah maybe maybe the fact that they protect their home as well , yeah .
D: Um what it has to do with with my role in the project is hard to say .
D: Uh I hope to be loyal to the project and not to n not to um let people doing similar projects know the details of our project or something , yeah .
C: And where where are you from ?
D: I'm from Estonia uh , yep .
C: Estonia .
D: Um so is there anything else you'd like to know ?
D: Oh , right , my roles , um so um in the different um stages of the design , so at first I will be responsible for um for yeah , designing the technical functions of the um um of the remote control uh then in the in the conceptual design stage I need to um come up with uh interface concept and then in the last um stage I will be responsible for the int infa for the user interface design .
D: Okay , that's it .
A: Thank you .
A: Okay um I'll do some I'll rub the features and let the drawing stay .
A: 'Kay um my name is Gaurav .
A: Um my favourite animal one of my favourite animals is a cow .
A: I've got no idea how to draw a cow .
C: Good luck .
A: Uh this is going to be Yeah , that'll do .
B: They're not just like a big round body and then some really skinny legs and then just some horns .
A: Okay , so let let me draw the body first .
C: Mm .
A: Big , round body , really skinny legs and they've got a long tail and a long face .
C: It's eating .
B: It looks like Eeyore .
A: And there is some grass there .
C: Yeah .
A: So this is what I like about cows that they just keeps sitting there eating grass , they do not disturb anybody um they're kind of Buddhist in a way .
B: Horns , draw some horns .
A: So yeah , I like cows .
A: Um my my role in the project is um uh the industrial designer , so I'm supposed to design all the details of of the product um ho how it works and whatever it'll mm take during the functional role , what are the various functions that have to be performed by it uh during the um conceptual design , what are the various components of it and um finally , I'm not too sure what was the last part .
A: Um the detailed design , I I guess it will again be the identification of the components and how they integrate with each other .
A: Um I'm from India .
A: Uh I'm doing my P_H_D_ in Psycholinguistics , I sit at the Department of Psychology .
A: Yeah .
C: Excellent .
A: Thank you .
D: Thanks .
C: Right , now now it's my turn obviously .
C: Okay , here's a space .
A: That doesn't look like a cow , does it ?
D: It looks very very cute .
C: Yeah , I like the cow .
C: I'm Jen .
D: Yeah .
D: Mm-hmm .
C: Um I like dogs too , but I can't do that already because I can't draw a dog as well as you can .
C: I like Mm .
B: Is that a lizard ?
A: No way .
C: Hmm .
D: Wow .
C: It's a gecko .
D: Ah , a gecko , okay .
A: Ah okay .
C: Yeah .
B: Is there a difference ?
D: Is a ar are they also like lizards or are they yeah , they are mm-hmm .
C: They're Yeah , they're l it's a kind of lizard .
C: And I I like geckos because they remind me of warm places and , and where I was living in Cambodia they used to live in my house and they were on the ceiling and they would make little gecko noises in the evening .
D: Ah .
A: Uh-huh .
D: Mm-hmm .
D: I hope you don't like snakes , do you ?
C: I don't like snakes .
C: I come from Australia and we have nasty snakes .
D: Okay .
D: Mm-hmm .
C: That's where I'm from , Australia .
C: I'm from Melbourne and I'm your Project Manager for today and my role is basically to keep things going and make sure that you all work together in a productive way , so that by the end of the day we come up with a great product .
A: Mm .
D: Wonderful .
C: Okay .
A: Thank you .
C: So , let's see what's next in the PowerPoint presentation .
C: So , I've just thought yeah I've just thought about this that we could even put it much more professionally as there we go .
B: If you right click on it you can Yeah , I was looking at the website , and the other things that they've made and I like put down some like inspirational words like that I got from looking at the pictures .
A: Mm-hmm .
C: Okay , so this is the um overall budget for our project .
C: We've got um we're planning to sell these remote controls for let's make that go away , that means we've got five minutes .
C: Um we're planning to sell the remote controls for twenty five Euros each .
C: Um and with that we're aiming for a profit of fifty million Euros .
C: And that's selling them on the international market , not just in the U_K_ .
C: Um so to do that our finance people estimate that we need production costs of maximum twelve and a half Euro so that we can reach that profit target .
C: So that's something to keep in mind while you're designing .
C: Okay .
C: Hmm .
C: This is let me just skip ahead to see that's the last thing , okay .
C: We've only got a couple of minutes .
C: Does anyone have any first ideas to bounce around about um what we're thinking of this remote control ?
D: Yep .
D: I'm just wondering whether whether there is like any special feature that we want to have w want this remote control have as opposed to the already existing ones .
C: Mm-hmm .
C: I think that's probably something that w it's best if we take away with us , but if we all have a think , when we go away from the meeting , what specific things could be um included in this remote control that that are out of the ordinary .
A: Mm-hmm .
A: I think uh i in the beginning uh one thing was that was mentioned was that it should be mm trendy , user friendly and original so um I think your point is relevant as far as the originality is concerned , that we should provide some features that are quite unique to this .
C: Something something new .
A: Mm .
C: Mm-hmm .
B: So the motto is um we put the fashion in electronics and um so it's something that is sleek and stylish but it's still functional , you know ?
C: Mm-hmm .
B: So I'm kind of thinking , you know like those phones that they have , the new generation ones , where they don't actually have any buttons on them and stuff like that .
C: Uh-huh .
A: Alright .
B: You know , so something heading towards that , so it's not overly I mean I don't know what h most of the buttons do on my remote controls , so I figure how many do you need , you know ?
C: Mm-hmm .
A: Mm .
B: Okay .
C: So perhaps some sort of menu-based thing , or Mm-hmm .
B: Something that's a little less crowded than this , like I mean you know , theoretically you can do all kinds of things with your T_V_ , right ?
C: Yeah .
B: But what do most people do ?
B: They turn it on , they watch certain specified channels , you know , and then they turn it off again .
A: Yeah .
C: Yeah .
A: There is a lot of functionality in there that is not used ninety percent of the time , but will be used ten percent of the time , yeah .
B: Sometimes they play a movie .
B: Yeah , so there's no need to have buttons on it to do that , maybe to do Yeah .
C: Yeah .
C: So , no .
A: Yep .
C: It could be one button for a menu or something , if you really need to go and do that .
D: Mm-hmm .
A: And then use the Mm .
B: So , if you're the kind of sad case that knows how your remote control works , then you know that's fine and you can do it on the screen rather than everybody else having to have those buttons , which just confuse them .
C: Mm-hmm .
B: Hmm .
C: Excellent .
B: 'Cause like if you look at the train , it's just very like , there's no extra bits on it , the train on the website and I dunno if you can put it up on the thing um but it is just like a long like thing used for mu moving people , but it looks really pretty too .
C: Oh I haven't had a look yet , yep .
C: Mm-hmm .
C: Great .
C: Any other immediate thoughts before we move along ?
A: Mm .
A: Uh we can aim for I mean we can think about all these little things , but we can aim for something wi that gives a high battery life , although I don't think that um it's a huge problem for remote controls anyway , battery life , uh every now and then you need to replace the batteries .
C: Mm-hmm .
C: Yeah .
A: Um Hmm .
D: Yeah but uh I mean e even though it has to be re original we shouldn't uh go like too far away from from the usual ones , because otherwise the new users will just have a lot of problems with l learning , yeah , yeah .
A: Yeah .
A: A big learning curve , yeah .
C: Mm-hmm .
A: Yeah .
A: So , i it should kind of fit in as well , and the stereotype of a yeah .
C: It's like those fancy websites that you can't access because you have no idea how to get in , but the designers thought they were great .
D: Hm-hmm .
C: Okay , so we need to wrap it up now , so that we can go away and get on with some of this .
C: Um we've got another meeting in thirty minutes , so you're you'll be getting specific instructions once you go back to your workspace , but im basically you're looking at the working design , you're looking at the technical functions design , and for you it's the user requirements specification , like you said at the start .
A: Alright .
B: Mm-hmm .
C: Okay ?
D: Okay .
C: Thanks for that .
D: Thank you .
C: Uh I'll see you in half an hour .
D: See you .
C: Carry the laptops back again .
A: Hmm .
C: Do we need to unplug things ?
C: Probably .
","The project manager opens the meeting by going over the agenda.
She explains the project, which is to create a new remote control for television that should be original, trendy, and user-friendly.
The three components of completing the project will be functional, conceptual, and detailed design.
They introduce themselves by going up to the white board and stating their name, role, drawing their favorite animal, and sharing their favorite characteristic about the animal.
After they talk about their overall budget, they discuss what special features they want to include in this remote control that existing ones do not have.
They discuss making a menu-based remote which would be less crowded with buttons and therefore stylish and sleek but functional.
They end the meeting with the project manager going over the task each member is to complete before the next meeting.
The marketing expert will work on user requirements specification.
The interface specialist will look at the working design.
The industrial designer will work on the technical functions design.
They will get specific instructions when they get back to their workspace.
They will sell the remotes for twenty five Euros each.
They will aim for a profit of fifty million Euros.
The remotes will target the international market.
The group got the idea of making a menu-based remote that would require very few buttons to operate.
Although this is an original idea, one group member points out that may be too innovative and users could have difficulty learning how to operate it.
They did not yet come to a decision about whether this idea should be implemented.
"
"A: Okay .
A: Good afternoon again .
A: So we should have our final meeting about the detail designed of detail design of the product of the remote control .
A: Um So here is the agenda for today .
A: Uh uh just going to go quickly through the minutes of the last last uh meeting then we have a p presentation of prototype of you two , sounds interesting .
A: And we'll have um presentation of evaluation crit criteria by ou our Marketing Experts .
A: Then we'll have to go through finance evaluation of the of the cost of the thing and um hopefully uh we should fit the target o tw of twelve point five uh uh Euro .
A: Okay .
A: So let's go .
A: Uh if I go quickly through the minutes of the last meeting .
A: So we went through th uh w we took this following decisions .
A: No L_C_D_ , no speech recognition technology , okay , we went through a b to a banana look and feel for the remote control .
A: We went through the use of wheels and but buttons .
A: And also the use of a basis station for battery ch charging and uh also to um call the to call the mot mote remote control when it is lost .
A: Okay .
A: Um .
A: Good .
A: So guys let this uh wonderful thing .
C: Okay so we can go to the slides .
A: Oh yeah .
A: Sorry .
C: Yeah .
A: Um .
C: Number three .
C: Oh number two sorry .
A: Which is Yeah can you show it to the the camera maybe .
C: So final design .
C: Final design .
C: Okay so Michael you can go ahead .
B: Yeah so uh following our decision to uh make a yellow well to make a banana remote okay so we actually have a We've well first first of all we made a an attractive base station uh with a banana leaf uh look and feel um and uh bana sit the banana sits in there k you know nicely weighted so that it's not gonna tip over and um this is the remote itself , it's kind of it's it's ergonomic , it fits in the hand uh rather well .
C: You can pull it out first , maybe .
A: Mm-hmm .
B: We've got the two uh uh scroll wheels here which you know one on the the left for the uh volume and the one on the right for for the channel and uh underneath we have the uh the turbo button which is in like a nice uh trigger position for you know for pressing quite naturally .
A: What's the use uh of the t turbo button already ?
B: This is when you when you uh are scrolling the uh through the channels you can tell it to to skip th past channels that you quickly rather th Yeah .
A: Ah yeah yeah an then you stop when you stop it stops .
B: Well when you stop scrolling the wheel it stops .
B: But normally with uh it will just uh s stay on each station briefly so you can see the the picture .
C: Uh And we we do have one more functionality .
A: Uh-huh .
C: If you take the banana as such and uh you press the turbo button , so it switch ons the switch ons the T_V_ .
B: The T_V_ yeah .
A: Which one ?
B: The s the turbo button .
C: The turbo button .
B: So rather than having uh an extra button for um for the on off switch you just use the turbo button .
A: Okay .
C: Additional button .
D: What this button for ?
B: This is a teletext button .
D: Okay .
B: So once you press that then you get teletext and you can use the the channel selector scroll wheel as uh To navigate yeah .
A: To navigate it through th through teletext .
D: But if you want to go to page seven hundred ?
C: That's right , that's right .
B: Yeah .
A: with the wheel it's easy .
D: How man I don't understand it .
B: Well then you can you you have like a little uh number selection thing , you press the the the teletext button uh to move between uh the fields and then you can just scroll the number back and forth so you have s you go you scroll to seven and then zero zero and then you can uh Well you can you can press press the teletext button and then you then you can you can f Mm uh And this is the uh the infrared uh port .
D: Can you repeat it ?
D: Yeah .
C: So then then both the scroll buttons they are for teletext browsing .
C: And you can tele yeah , once you press the teletext button then the scroll buttons they are more for teletext , they are no more for channel or vol volume .
D: Ah okay okay .
D: Okay .
D: Okay okay .
D: Okay .
D: I see .
D: I see .
C: Yeah .
D: Okay .
D: Okay .
C: That's right .
B: Also the top of the banana .
C: Yeah .
A: Excellent .
B: So .
B: And then we have in the uh in the base station we have the the button at the front for uh for calling the uh the banana .
A: Calling .
C: Yeah .
A: Excellent .
A: And the the leaves plays the roles of of antennas ?
B: Actually they do .
B: That's that's yeah that's uh that's form and function in the one in the one uh object .
A: Oh .
C: Yeah .
C: So it always means , whatever the rays goes by they they get reflected and then you are having a better coverage .
C: It's like antennas .
B: Yeah .
B: So .
B: But yeah that's um that's just like that's an attractive um base station .
A: Great .
B: So .
B: Okay .
A: So , what else ?
C: And for the power source we are having solar cells and rechargeable batteries and this and uh the basis station is going to have the input from the mm power line for for charging the batteries .
D: Is it really weight ?
D: Is it light or Okay .
C: It is very light .
A: Yeah , they're light .
B: It's it's uh it's about the weight of a banana .
D: Okay .
B: You know , to give you the correct look and feel .
C: Yeah .
D: Ok Okay .
C: And we have put these different colours so that people don't mistake them mistake it as a banana .
C: Otherwise it's you know a child comes and so Yeah .
D: Yeah yeah yeah , I see .
D: I under I understand .
B: I think a child would try to eat it anyway , so maybe we should consider that .
B: maybe health and safety aspects .
A: Ah yeah .
C: Mm-hmm .
C: Oh we didn't think of that yet .
B: Yeah .
C: Yeah .
A: So for the power source , apparently you still you you want to use both solar cells and batteries .
C: Oh yeah that's right .
A: Uh you mean okay .
A: So Yeah , where are going to where are you are you going to place them ?
B: I don't really know if the solar cells are actually necessary any more if you have a recharging base station .
C: Mm-hmm mm-hmm .
C: It'll It'll be always at top somewhere at there .
B: If I was gonna place them I'd put them on the on the top here since that's like uh the black bit but yeah I don't I really don't think it's necessary to have the solar cells anymore .
A: You have enough surface ?
A: You Okay .
C: Yeah because now we are having rechargeable batteries so that that is .
B: Mm .
A: What will be the autonomy ?
A: Roughly ?
B: The what sorry ?
A: The autonomy .
A: Autonomy .
B: What do you mean ?
A: Uh I mean how long does i how how how long can it be held off a station ?
D: How long the how long the bit the batteries long .
B: Ah .
B: Ah .
B: A long time .
A: Yeah .
C: Eight to ten eight to ten hours .
A: A long Yeah , so it's It's used only when you Yeah .
B: No no no , it can it should be weeks .
C: N most no most of the time it's not being used .
B: Yeah but y people don't like to put it back in the base station all the time people leave wanna leave it on the couch so Ah , okay .
C: So when when you are making it on Mm .
C: Mm-hmm .
C: No eight or eight or ten hours of working .
C: If you are just leaving like that it'll be much longer .
B: Okay .
A: F weeks .
C: Yeah .
B: Yeah .
C: That's right .
A: Right .
A: Next slide ?
C: Yeah .
C: And we are having the speakers regular chip for control .
C: Pricing is was a factor so that's why we have gone for a regular chip only not the advanced chip .
C: And uh that's it .
A: Okay .
A: Okay .
A: Those really sounds very good .
C: That's right .
A: Nothing else to add ?
B: It seems to be falling over .
D: I l yeah .
A: Yeah .
D: I like I like it .
D: Maybe the the thing that convince me the less is the the multifunctional buttons .
D: Looks a bit Looks a bit puzzled uh I dunno how to say that .
C: You want to have more functional buttons ?
D: You the the b the buttons change h h their function depending if y it's teletext or not And the volume button will will become And what about people who want to use digits ?
C: You are not convinced .
C: Not not many , we we want to keep it simple .
C: So that this button fo is for teletext which is usually also the case , that usually there is a teletext button and once you press that , the channel buttons , they baco become the scrolling buttons .
C: It's up to you , means .
C: Now that Means let's say this this can move the the larger digits and this can move the smaller digits .
A: Well in fact b both will be could be useful , navigating through teletext .
B: Or can move between positions in the in the number .
C: That's right .
A: Yeah .
D: Butto real buttons ?
A: Wow .
C: Yeah .
C: So there was there was a constraint that the surface area which we have on this banana on one side because of the shape .
C: So we are targeting a segment which is which is just very trendy kind of thing , they they don't care about the buttons any more .
D: Okay .
C: And anyway Evalua yeah .
D: Because have you thought about configuration and all this kind of uh stuff ?
B: It's all automatic .
D: It's all automatic .
B: Yep .
D: Okay .
D: Okay yeah it's fine .
A: Very good uh yeah you th yeah .
D: W we are living in a wonderful world .
B: Uh .
A: Bananas everywhere .
A: Okay , so So we have to go through now evaluations .
D: Automatically configure .
D: Yeah .
A: So your slides are ready ?
D: S Yeah .
A: Uh you're four I think .
A: So this is one , which one is this one ?
D: Yeah .
D: Okay .
D: I I const I constructed a a list of criteria based on the on the general user requirements .
D: And each criteria is will be evaluated it's uh logical criteria so we must users must say i if it's true or is or if it's false in a in a scale ranging from zero to seven .
C: Why this strange factor of seven ?
D: Because i I'm sorry .
D: Sorry .
C: Usually I have seen that scales are from one to ten .
D: Ah yeah .
D: It's from sorry , it's from one to seven .
D: It's from from one to seven sorry .
D: Because it should be an even it should be an even uh scale , and five is too short and nine is too long .
C: Okay .
A: Num number So to have in order to have enough granularity it's in order to have enough granularity in the evaluation .
C: Okay .
C: Mm-hmm .
C: Okay .
C: Okay fine , got the idea .
D: I'm a I I'm Sorry ?
D: Yeah yeah .
C: Okay .
D: The variance is mi it's is minimal .
A: Okay .
C: Okay , okay , great .
D: I'm um answering your question .
C: Okay .
D: Okay .
C: Yeah yeah .
C: Go ahead .
D: And that's the criteria I I found more useful .
D: I think I sh I I could write the criteria in the on the whiteboard ?
C: Mm-hmm .
C: Sure .
D: And we all four could range could evaluate the Okay let's let's evaluate if it's fancy or Seven but I would say seven .
C: Okay .
C: Yeah yeah .
C: Yeah .
A: Okay .
C: So you can say fancy , handy .
C: Handy .
C: Yeah , it's fancy , according to me .
A: Yeah , six .
C: Seven .
A: S seven .
C: Seven by me .
A: Six .
C: Okay .
D: It's quite fancy .
C: So you can add seven plus six plus seven plus Five .
A: No , wait .
B: Yeah uh five .
A: What do you say seven ?
A: Five ?
B: Five , maybe maybe maybe six it's it's I guess it's yeah .
A: Okay , six point five .
A: Handy ?
C: Again I'll give seven .
A: Seven .
B: I'd give it a six like I'd I think it's probably more handy than my current remote , 'cause of the scroll wheels but maybe loses the point for not having you know the extra buttons when you reall if you do need them for some reason but you know you can always use your other remote .
D: Six .
C: Yep .
A: So seven , seven , six , six point five .
C: Seven for me .
B: Yeah .
D: Six .
A: Functional .
C: I'll give five .
A: Four .
D: I would say Everything ar Mm everything It's compared to the all remote controls .
B: Well it depends when you say functional , do you mean it does what we want it to do , or d does what it does , you know , can it make you coffee ?
B: You know .
A: Uh for a remote control , does he have all the you could expect .
B: Yeah .
B: Yeah .
C: That's right .
C: That's right .
B: That's before Yeah .
C: The standards .
C: What is available in the market off the shelf .
B: I have to say four .
D: Actually I don't know what are the r the real specification of a of a universal remote contro Ah it's not an univer but it's for all kind of T_V_s ?
B: Well it's not a universal remote .
B: Remember we're focus we're supposed to focus just on T_V_s .
C: We Five .
A: Yeah .
B: Well all T_V_s but only T_ only T_V_s I guess .
A: So it's universal but for T_V_s .
D: Yeah .
A: So s uh four ?
A: Five ?
B: Four .
A: Four .
D: Four .
D: Four .
C: So four point two ?
B: Just four .
A: Four .
C: four .
D: So four ?
B: Obviously there are some outliers so Which I'll say five .
A: Okay cool ?
A: Cool device .
C: There I'll give it seven .
D: It means cool features , like new features actually .
C: That's right .
C: For a T_V_ the most important feature which I felt was the locator which is a cool feature .
C: And then the scroll buttons are again cool features .
C: We don't have L_C_D_ for it but that we decided we don't want to have .
A: Yeah .
A: Seven .
D: I would say five .
C: Mm-hmm .
A: Six .
C: Seven .
A: Plus six , I say I said seven .
B: Yeah .
A: So it's six .
B: S yeah .
D: You said seven ?
A: Yeah .
B: 'Cause it's five five seven seven so Uh , okay , definitely easy to use .
C: Okay .
C: Definitely seven .
B: Seven .
A: Seven .
A: Seven .
A: And you ?
D: Five .
A: Outl you are not lik outlier .
A: Seven Okay okay okay okay .
D: Sorry , I have them Of cour Of course the most difficult question for the end .
C: Okay .
B: Alright , now here's the sixty million Dollar question , well , twenty five twenty five Euro question .
A: Of course I'll buy the banana .
B: What do you what do you guys reckon ?
C: I'll say five .
A: Well Twenty five Euros .
C: I'll say five .
B: Hmm .
D: I find it quite cheap actually .
D: I dunno .
D: If i i it depends , if you live in in Switzerland or you live in I don't know .
A: Cheap .
A: Yeah , so the target price is for all Europe , or only for rich countries ?
A: It's more targeting U_K_ or So this is selling costs , not production costs .
D: Wha the initial specifications were for the whole all Europe or Yeah this is the the initial specifications .
B: Uh Yeah .
B: Yeah .
A: Yeah yeah sure .
A: Um Five .
D: I would say six .
D: It's quite cheap actually .
B: I'd say two .
C: Why ?
B: I don't want a banana on my living room table , a banana remote .
A: Aw , should be nice in your It's kitsch .
C: No but it's really handy actually if you see .
B: It is handy , it's handy , but it it's terrible .
C: It's it's so handy .
C: And then Anyb anybody who comes here anybody who comes to your home he'll at least ask once what is this .
B: Yeah .
B: Yeah , but it's not a positive thing .
C: It's a very positive thing if you see like that .
B: Well , you know , it's it's handy , it's ergonomic , but it's a banana .
A: Well , don't forget well , don't for don't forget who we're targeting also who are f f who are wh yeah , youngst youngst No well yeah I if you would be young .
C: Youngsters .
D: Actually maybe Yeah I change the question .
B: Yeah but it says I , I would buy this , so .
A: Not telling that you are young .
A: Li li like a teenager for instance .
B: No , it's I .
A: Okay you're you're crazy teenager and you like fun things .
B: I would buy S s Still I I'd say two .
C: You want to flaunt .
A: Yeah .
C: You with your girlfriend or something .
A: Yeah , you want to show the beautiful banana you have .
C: Or might be it does some other kind of thing but Uh yeah , crazy .
B: I don't think I at any stage in my life I would want a banana remote control , really .
A: Okay so you s you give oh yeah yeah I know I know .
B: I can say , maybe there is a market for it , I dunno .
A: So you say two .
B: Yeah .
C: I say five .
A: F I d I say five .
A: You say ?
A: So what's the new question ?
C: And you have saved it ?
D: So yeah upload the Yeah it's two different situations .
C: You'll have to reload .
A: Uh yeah , I think so .
B: Okay , so , it depends if uh If I had t if I had to spend twenty five Euro , if that was like my limit , maybe I would buy it .
D: If you really need an universal remote control or if you would change your remote control for a n for a new one .
A: Yeah that's two different question .
B: Because the other twenty five Euro remote controls are probably gonna look worse than a banana .
C: They're not going to be as And they they might not be a as easy as this yeah .
A: Ugly .
B: And it yeah this is gonna f you know handy to use .
C: Yeah .
D: So ?
D: What now ?
C: S I go slightly up .
A: I stick to five .
D: What range ?
B: Although it still has it still has the word of course at the beginning so I dunno .
C: Six .
D: Six .
B: Um .
A: W we have six , five Three So we are six , five , four Yeah .
B: I'd give it I'd give it a I give it a four now .
D: Six ?
D: Six ?
C: Six , five , four .
D: Six , so it's uh five point five , or less .
A: So So and last question , will I change my rem change my remote control from Mando banana .
C: Okay .
A: Um , zero .
A: No uh we can't .
A: So one .
D: Actually yeah , I we Five ?
A: Well if .
A: No uh let's say I'll put two .
B: Yeah .
B: I'd say three , I mean my remote control is kinda at home is pretty terrible .
B: If it was change my remote control of my D_V_D_ player for a Mando banana then I would be more inclined to but uh 'cause it's really bad but uh I'd say a three .
A: It's for the T_V_ .
C: I'll still give it five .
C: Yeah .
A: Two three five two three fi and two .
D: You are romantic , really .
D: I would say two .
C: So it's somewhere three point five I think .
A: So it's r Yeah , three point five .
D: Who is the outlier ?
D: Wh wh you said five ?
C: No I said five .
A: No no you say five , he is the outlier .
A: Okay just just do a sum .
D: I don't know if it's a No because there are more yeah , we shouldn't sum like that .
B: It's not very promising but you know we're not young trendsetters .
A: Well maybe we should we should uh have a look globally glob Yeah .
D: Because the the last two questions is much more important than the rest actually .
C: Mm-hmm .
D: Otherwise we wouldn't we will not sell .
B: Is there some some formula you're using that says you have to sum them up ?
D: Uh no I didn't anything .
B: Well just leave it at that then .
C: Oops .
D: Yeah , the uh Yeah .
A: So maybe maybe w we can we should stick to general feeling .
A: We can had uh have a out of these numbers , which which is that well we should go for it .
D: Do you want me to sum o I think it's not S Actually what's the differen Too expensive .
A: Problem with connectors ?
B: No .
B: I think it it kind of you just lose information if you sum it , so .
C: Yeah it's it's funny .
A: Okay .
A: So let's move uh let's move on .
C: Yeah , sure .
A: Okay , now now we have to mm to estimate uh the cost okay .
A: So I prepare an Excel sh uh an Excel sheet .
A: Um well we are going to calculate the production costs .
A: We should we should be below twelve point five .
A: So I already uh put some pu some numbers here , okay .
A: We are going to go through so this is the number the mm number of components we need for this thing .
A: So it appears that there were things that we didn't thought about .
A: Uh and also things that I uh I d I forget to uh to put like solar cells .
C: Mm-hmm .
B: Well we decided against the solar cells so You mean , charging it by shaking the banana .
A: Oh yeah finally we say no .
C: Solar cells , yeah yeah yeah yeah yeah , we said no to that .
A: Okay so let's let's go let's go let go through all the lines .
A: So hand dynamo .
A: This something we didn't thought about .
A: But Yeah .
C: I think rechargeable batteries will take care of the power thing .
A: Yeah .
C: Yeah .
C: To bring the cost Yeah .
A: Okay so we we stick to battery , one .
A: No kinetic also .
A: I don't I don't see the difference between kinetic and dynamo .
B: Well maybe dynamo is like you have to actually Yeah .
A: Ah you have to ah okay I see so kinetic is really uh shaking the banana .
C: Yeah .
A: Crazy .
A: Okay .
A: So those banana is falling .
A: Let's go ahead .
A: So we we st only have one for battery .
C: Okay .
A: Uh then for electronics um so I didn't put anything for the .
C: So we have the regular chip on the print , which is one .
A: Yeah .
A: Yeah .
C: And that's it .
A: Okay .
A: No so we hin Yeah so one .
C: And we have sample speaker .
C: Yeah .
C: Yeah .
C: the cost of that is very high .
A: Ooh ye ye ye the cost is increasing .
B: Well actually that that no that sample speaker is not we we're not using that , we're just using the the very beep simple beep , that s that sample thing is like the voice recording and everything .
A: So we are The beep .
C: Uh-huh .
A: That's what Okay so I'll remove it .
C: Mm-hmm .
C: Mm-hmm .
B: So Yeah .
B: I say that Yeah .
A: S So don't we need a Oh there is no listing for r radio frequency thing .
C: And we have sev Yeah .
A: So Yeah maybe .
C: So we we'll put some extras , if there is something .
A: We'll see later .
B: Mm .
A: Okay so in for the case um I put single curved .
C: Okay .
C: To reduce the cost , it's okay .
B: Well , wait a second , no , it's it's double curved , it's got a c , it's uh Well d yeah it's monotonic but it's got but if you hold it if you hold it that way that's two curved , one on this side , one on that side , but they're opposite sides .
A: Because we have two things .
C: Oh it's got all the directions so don't worry .
A: No .
C: It's got a direction .
A: Well .
A: What a what i if I put one here .
B: This is actually I mean this probably this probably actually costs more than three if you Yeah .
A: Yeah so let's put one here in the then instead of single oka all right .
C: Okay .
C: Okay .
A: So we stick to plastic , it cost nothing .
C: Yeah .
C: That's right .
B: Well no didn't we say we wanted to do a rubber if you drop it ?
A: No , it's too no .
A: It's too expensive .
B: Well when okay .
A: We're already at eleven .
B: Well we we'll come back we'll come back and see if we can fit it in .
A: Okay so I put rubber one .
A: Okay so special colour , yellow .
B: Yeah .
A: Uh for the interface we have We have three .
C: We don't have any push buttons .
B: No , we have two push buttons .
C: No that is a scroll wheel itself , it'll be put in that .
B: Huh .
A: No no .
A: We have two scroll , and we have three push buttons .
C: Ah okay , okay .
B: Uh .
C: Okay , okay .
D: Actually whe whe when you wrote regular chip you should put two , because there is another chip here .
B: Okay it's gonna have to be plastic .
A: And No it's no chip .
A: This is just radio frequency .
C: Yeah .
A: Th This is no chip .
D: Yeah but you need Fo i it does nothing actually ?
C: No .
C: There's no chip there .
C: It just emits the signal .
A: It's just Yeah .
C: And the receiver accepts it and that's it .
A: No .
C: Just se sends the signal , that's it .
A: Just only .
B: It's a recharger thing and uh Well I actually did um think about it myself but I thought you know because you could potentially you know you could be pushing it down as you scroll it for a instead of a turbo button but you know the turbo button does add that extra class .
A: Okay w we didn't think a thought about uh integrated scroll wheel push buttons .
A: Yeah , so Yeah .
B: You know .
B: So I mean if we're if we're over budget then maybe we could we could rethink that .
A: Okay .
A: So no L_C_D_ , so for we have no button supplements , right ?
C: Yep .
C: No .
A: Uh well in fact could we could not we consider this button as a button supplement because oh no , these are these are for colours , co and special forms , special colours and special materials .
B: Yeah .
B: No we're not we don't need anything special for the buttons .
A: So Okay so we are over budget .
C: Yeah .
C: So first thing which we should take care of is , instead of rubber , let it be plastic .
B: Make it plastic instead of rubber .
A: Yeah .
B: And then we're basically o on budget except for you know ten cents .
C: And uh that much money will be required for the base station , which is not there .
A: Yeah .
B: Yeah .
A: So mayb in fact n we have to put two here because it cost nothing .
B: Yeah well pl the base station is made out of m many units of plastic .
C: Yeah .
C: That's right .
C: So might be ninety centimes for the the remaining things which the cord and everything which'll go That's right .
A: Exactly exactly so we have margin for that stuff .
B: Does that include charging circuitry and everything ?
A: Yeah maybe .
A: Okay good .
C: Yeah .
A: Wha Excellent .
B: So what do we do with the extra profits ?
A: Um we'll invest in R_ and D_ .
B: Okay .
B: The next fruit .
A: Yeah .
A: So well we're under the the the cost .
A: So we can go to through to project evaluation .
D: Okay so now we have a product which nobody would would buy .
D: Would yeah , would buy .
A: Sorry ?
B: No we have a product which none of us would buy .
D: Yeah because th th the evaluation project Ah would buy , yeah .
A: Which is different .
A: Which is different .
A: None of us will buy it .
B: No it's people in in in Milan and uh in Paris that are gonna buy it .
D: Massively , yeah .
B: We're n yeah .
B: We're not in Milan or Paris .
D: Yeah .
D: Okay .
D: Uh you have been in Milan a couple of times , so .
B: Actually there were a lot of That's 'cause I'm sick of Milan .
A: This is a battery .
D: And you said the lowest .
A: This is what we which you can mm It did yeah .
C: S Detachable battery .
D: Yeah , for the batteries Mm-hmm .
A: Extra battery , yeah .
A: Exac Well in fact I I did not know I didn't know really what to say here .
B: Okay so um project process .
A: If uh if you have any ideas of what we can we can say .
A: So I don't I don't I don't understand what what they mean by satisfaction um and for and for example .
A: Should it be more like um like a status of of the these meetings in fact .
B: Yeah .
A: Yeah well in fact uh we we use a little bit the white board and the digital pen , not that much .
B: I dunno I think we had a fair bit of creativity .
A: Oh yeah it's really creative .
B: And uh but I think one thing we m missed out of this whole process was a um like a focus group with the actual people we're targeting .
B: We needed some of these kind of young trendsetters to come in and play with the banana and you know see if they see if they like it .
A: Yeah .
C: They like that .
C: Mm-hmm .
A: Yeah maybe we should go through , yeah an uh evaluation .
B: Because yeah the evaluation for us is is kind of pointless .
C: Biased .
A: So maybe you should we should do a kinda evaluation in the streets like asking to young peoples well , do you like to have a banana as a remote control .
B: Yeah .
B: Because it it would also be interesting to uh you to know find out if we have a market in really young children as well , to see you know how to how to market this thing .
C: Mm-hmm .
C: Mm-hmm .
A: Yeah .
B: 'Cause you know if well I mean maybe you don't wanna give all your kids their own remote because they'll be changing the channel all the time but you know maybe in some households where there is you know a T_V_ for each kid , then you know , banana remote control could be fun for them as well .
B: Might have to draw a face on it .
A: Mm-hmm .
B: So but I think that's something we need to to work on next time is really finding out more about the target market .
A: Yep .
A: Any any new ideas we could uh we could investigate next time ?
A: Dunno , oranges ?
C: Yeah .
C: The cost of the thing can be made more than might be .
C: Because I think it's just the optimal , what we have done for the cost which we are looking forward to .
B: Yeah .
B: I think there are ways we could maybe simplify the Well just the the the circuit board that we're using inside , I'm not sure really how complicated our um our needs are .
C: Interface .
C: Mm-hmm .
B: I mean all we have is two push buttons and two scrollers , do we really need an integrated circuit to you know to process that .
A: Hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
D: So more general remote control instead of just focusing on uh on T_V_ .
C: That's right .
D: The complexity shouldn't be much higher .
C: Yeah .
D: For you said if it good for D_V_D_ then I would Bye .
B: And also fo you know for mood lighting and and stuff , that would be rather cool .
B: I think that's actually something that should be in version two , is the ability to you know to control things other than the T_V_ and not just electronic equipment but you know the whole environment of the room .
C: Integrate .
C: Mm-hmm .
A: Okay .
A: Very good .
C: So What else ?
A: So Well done .
A: I think we we can go home .
C: Okay .
C: Home ?
C: Happily satisfied .
A: Yeah .
A: Maybe maybe we can hassle the the production department to to make a a real prototype that we can use at home to to evaluate .
C: Mm-hmm .
B: Yep .
A: Okay so thanks very much .
C: Thank you .
B: Okay .
A: Bye .
B: Thank you .
","The project manager goes through the minutes of the last meeting.
They have the prototype presentation and talk about the final design, features, and power source, type of chip and weight of the remote.
They go through the evaulations, using the a list of criteria made by the marketing expert.
They rate each criteria on a scale of 0 (true) to 7 (false): how fancy it is, how handy it is, how functional, how cool it is, whether they would spend twenty five euro for it, and whether they would change their current remote for this one.
Next they do a cost estimate for production.
In doing this, they decide against solar cells and go with the rechargable batteries.
They keep the regular chip, stick with plastic, put two scroll wheels and three push buttons, and make it a special shade of yellow.
They eliminate the turbo button and give the remote a single curve because of budget restrictions.
They briefly evaulate the project process and close the meeting.
*NA*
It will be shaped like a banana, with an base station resembling a banana leaf for it to sit on.
The volume scroll wheel will be on the left, channel scroll on the right.
Will contain a teletext button, when pressed teletext appears and channel selector can be used to navigate through the teletext.
Infared port on top of banana as well as bottom front of base station.
The control will be the approx.
Weight of an actual banana but a special shade of yellow.
Will be made of plastic.
Three push buttons.
For pricing reasons eliminate solar cells - use rechargable batteries as power source, base station used for battery-charging which should last 8-10 hours depending on frequency of use.
For pricing reasons they will use a regular chip for the control rather than advanced one.
For pricing reasons the remote will have a single, not double curve.
For pricing reasons they eliminate the turbo button.
For pricing reasons they had to use a regular chip instead of advanced, single curve instead of double, rechargable batteries instead of solar cells, and eliminate the turbo button.
"
"A: .
A: .
B: .
C: .
D: .
D: It's Play-Doh .
A: Play-Doh's edible .
A: Did you know that ?
A: It's definitely Yeah .
D: Because kids yeah .
B: I used to eat it .
C: I've , I've definitely eaten it before .
C: I didn't know was edible .
D: But um , it's it's made edible 'cause , yeah .
A: It's it's chew proof .
D: It's made edible 'cause kids eat it , and if it's wasn't edible then Well , normal babies .
A: Yeah .
C: Actually that makes sense , because I remember like , peopl I dunno if my Mom ever did it but I remember other people's Moms making like home-made Play-Doh where you just like make the colouring and make some sort of sort of dough .
A: Yeah .
D: Oh yeah it is , yeah .
D: Oh yeah .
C: Mm-hmm .
A: Right .
A: Everybody everybody ready ?
C: Yeah .
B: Yep .
A: Okay , let's have your um let's get have the uh presentation ?
C: We've got some .
B: We've got a cool prototype .
C: Yeah , it's pretty exciting .
C: So , everything uh that we wanted we wanted it to be ergonomic and to be made out of rubber , very simple and easy to use , yeah , double curved , um but also something that was gonna jump out at people , something that would be different uh , separate it from the other remotes out on the market .
B: Double curved .
A: Nice .
C: So uh I think if you put this in the palm of your hand , you'll see what a nice thing we have going here .
D: That is cool .
C: So , basically , if you hold it like that , the one on your thumb , yeah , the thumb button is the power button .
A: Mm-hmm .
A: Mm-hmm .
C: Your index finger is channel up , middle finger is channel down , ring finger is volume up , your pinkie is volume down .
D: What's the big blue thing ?
C: That's the lock button , has a L_ L_ on it and then the M_ is a mute button .
D: Oh cool .
C: And then it also has digit For muting the uh Um and then then you can also there's a numeric keypad on the top so you can key directly to the to the channel if you want .
A: what button ?
A: Um .
D: And mute .
A: Oh mute .
A: Okay .
C: So it's really basic functionalities as far as what keys are available , but we think it's very comfortable and very innovative and it looks different .
A: That certainly does .
C: So all the , I mean the important keys are right at your f f you know right at uh at a convenient place for you to to access them .
A: Mm .
C: So you don't you Yeah .
B: Which is ant anti-R_S_I_ .
A: Mm .
C: It should be .
C: And it's also conformable to the size of your hand .
C: I mean if that's too big , it's a rubber remote , so you can , you know change that .
A: Yeah .
A: 'S great .
D: Oh it's so cute .
C: So d does that uh what mesh with what you guys were hoping and for and expecting or does it Ah , that's good thinking , yeah .
A: I have one thing about it , but it's a small thing , but it'd mean we'd have to make a right-handed one and a left-handed one .
B: Oh right , yeah .
A: But , that's I don't see why that's not possible .
C: Yeah , if we build rocket ships why can't we build left-handed and right-handed uh remotes .
A: Yeah .
A: They make left-handed scissors , you know .
D: Yeah , but then but then you can learn to use your right h like I was just thinking if there's left-handers and right-handers in the family , what , they have two remotes ?
C: Yeah , I didn't I didn't think about that , but I'd yeah , .
A: Yes s Mm .
B: Yeah , I know I know people who have left-handed and right-handed people in the family and they all use the computer for the whole the same computer the fes family and they have a mouse , and everybody is using right-handed mouse .
A: Sure .
A: Sure .
D: Yeah , I'm sure they'll be able to I mean it's only pressing buttons , you don't have to do anything , you know , extraordinary .
C: Uh-huh .
D: I think everybody can press a button with their left and right hand so Yeah , it's not Yeah .
C: Yeah .
B: Imagine d are you right handed ?
A: Yeah .
B: Imagine you're doing it with your left hand , I don't think it's too But we can have both uh Yeah .
D: Have them in stock .
A: Yeah .
D: Make 'em more appealing as well .
A: But um other than that , I mean uh and that's um , you know , that's just something , I think I think it's great , yeah , great idea .
C: Do you think it says R_R_ ?
B: I think it does .
A: I think it's , well , if the R_R_ motto is , we bring fashion to to electronics , I'd say that could be quite fashionable .
C: Fashion to electronics .
C: Yeah .
B: Yeah .
C: Yeah .
C: And it's got the b the black and yellow and blue .
C: Plus red , which is sort of a a fruit and vegetable uh uh .
A: Yeah .
B: There you go .
A: Yeah .
C: So that's that's our end of things wha uh That's Yeah .
A: Yeah , very good , yeah .
A: It's come up with what we've you know , the things that's what we've what we were looking at doing , hasn't it , all seems to be there .
A: Well done .
D: And all the playing around is uh Yeah , I'm just do you wanna plug in ?
A: Um before we move on I need that cable .
D: Okay .
A: Thank you .
A: Yeah .
A: Um .
A: One thing I do need to do we need to look at , is the costs .
C: The costs , was that what you said ?
B: Play-Doh is very cheap .
A: Well , yeah .
D: Mm .
D: Play-Doh won't last very long everybody'll go like , oops , it's gone .
A: um Yeah .
C: But it's edible .
D: Mm-hmm .
D: Mm-hmm .
B: Chew proof .
D: Well , they'll buy more of them if you eat them , .
C: That was the main criteria from the last meeting , it had to be chew proof .
A: Uh right .
A: Okay , now I think we'll do this I could do you know , I can do this o on my own or I could do it with you , but it's just easy enough to go through it with you , so we're going for the kinetic power .
D: Yeah .
B: Oh ho-ho .
B: Yep .
A: And the electronics , we decided on it being just a simple , the easiest thing that's inside it .
A: Ooh .
A: So the case , we've gone for the double curved .
A: Um and it's made out of rubber .
A: The interface is push-buttons .
A: And button supplements well they're in diff special colours , aren't they ?
D: Yeah .
A: So special colours .
C: Yeah .
D: It's better for And special material .
A: Special form , yeah , they're a special form there in shapes and stuff .
C: Yeah , I mean , these these ones on the side are curved kind of , so The buttons are rubber .
A: Yep .
A: Yeah .
A: Um .
A: Are they made out of any special material ?
B: Rubber .
A: No they're not .
A: They're not made out of wood or titanium or rubber or anything , they're just simple Okay .
D: Well they're rubber , aren't they ?
B: Yeah .
A: Right .
A: So let's see if that comes within budget .
A: And it does .
A: That is gonna cost uh Yeah .
D: We're under budget .
A: That's gonna cost ten ten Euro seventy cents a unit to make .
A: And our target was it had to come in at under twelve fifty .
C: That's cool .
C: Yeah .
C: Yeah .
A: So , this is all very very good .
C: And we're actua actually making a better profit than we expected .
A: The bosses will be very pleased .
A: Okay , let's just save this so I can e-mail it to you .
A: Uh .
A: Save it in save it in the uh my documents .
D: It's already saved , I think .
A: Splendid .
A: Okay .
A: So uh , that's done with this with this um doodah , so you're .
A: Gonna do what you were gonna do , your evaluation .
D: Thank you .
D: Mm .
D: Oh , yeah .
D: This is where we all get to I get to write on the , oops , on the board .
D: Right .
D: Oh .
D: 'S function Okay .
A: F_ eight .
A: I love the smell of that Play-Doh .
D: Mm .
C: Yeah , have some have some .
A: I cou .
D: Okay .
D: So , evaluation .
D: We're gonna do it all together so we evaluate each criteria .
D: I've got the criterias .
D: And we have to do it on a scale of one to seven , one being true , so it's it's more like it's fits the criteria , and seven being as in it doesn't fit the criteria .
D: And the criterias are , and I'll draw this up on the board so we have a box .
D: And this is false , this is just like to keep you informed .
D: So seven's here and one's here and then you've got in the middle .
D: So the first criteria .
D: Do you all get what we're doing ?
C: Mm-hmm .
B: Mm-hmm .
D: Okay , cool .
D: Okay , first criteria , look and feel .
D: So the does remote look and feel fashionable to what we talked about ?
D: As it is it colour-wise and is it spongy ?
D: So what mark should we give for that ?
C: Mm .
A: I would give it a seven .
C: Yeah .
D: As in it's not .
C: Oh , sorry , one .
A: Oh sorry , one , d yeah .
B: A one .
D: A one a one .
D: So I'll just write criteria criteria one we get one .
D: Second criteria , new technology .
D: Have we implemented new technology ?
D: As in the new high-tech So it's .
B: Well , the kinetic thing , yeah .
C: Yeah .
A: Yeah .
C: That was our main technological innovation w every everything else was fairly simple , but the fact that we used the kinetic energy was new .
D: So we'll give it a Yeah .
B: Well so the um Yeah .
C: It's ergonomic , but that's not that's that's a design that's a des that's a design thing , yeah .
A: Yeah , but that's not a technological thing , that's another thing , i that's another marketing thing .
B: Yeah .
B: Yeah .
B: True .
A: So on the technical side of it it Easy to use .
D: I'd say it's about a a twoish ?
C: It's about in the mid in the middle somewhere , maybe , yeah , I dunno .
B: Two .
D: Two .
D: Three .
B: Yeah .
C: Maybe three , yeah .
D: three .
D: So criteria three is is it easy to use ?
D: I think it's a one , I think .
A: I'd say it's I wouldn't not if you're left-handed it's not .
C: Yeah .
A: I would give it a I would give it a two , 'cause i i it i it i it is more geared for right-handed people than left-handed people , but Yeah .
C: Mm .
D: Two , so it's But if we make a right-handed and a left-handed then ?
C: Okay .
B: Mm .
C: If we're gonna have one left-handed and one right-handed then I would give it a one , but otherwise otherwise a two .
D: Yeah .
B: Yeah .
A: Give it a t give it a two .
D: Yeah , okay .
D: 'Kay , criteria four is costs .
A: Cost .
A: It's come in under budget .
D: 's great .
C: Yeah .
A: So that's a definite one .
C: That was great .
D: Yeah .
A: Amount of buttons .
D: Like the amount of buttons , 'cause people like a lot le like So it's a one ?
A: Contains only the necessary buttons .
A: Yeah .
B: Yeah .
C: Yeah .
D: Um criteria six .
D: R_S_I_ is it good against ?
D: Yes .
B: Yes s yeah .
A: So it's anti-R_S_I_ .
D: Very good .
D: It's one .
D: And criteria seven , which is the last one , does it get lost ?
D: Is it easy to get lost ?
B: It's yellow .
A: I don't think it's gonna get lost easily .
C: It is very bright , yeah .
D: No ?
D: But it is smallish .
C: It's not the kinda thing that's gonna slip like between a couch cushion or something , you know .
B: Two .
C: Maybe it will .
C: Uh .
B: T Mm .
D: Mm .
D: I think i it would , could be , could get lost .
C: You think it could lost Mm .
D: Mm .
A: two .
D: Yeah .
D: I mean it's not fully it's not fully like you can't say I mean , it's not a one , definitely .
A: I mean it No , I mean I mean , you could still flush it down the toilet theoretically , but Okay .
C: Okay .
C: Yeah , anything , I mean .
C: Okay .
C: It's bigger than the average mobile , I guess .
D: Yeah .
C: But , yeah , it can get lost .
D: The mobiles get lost all the time .
C: Yeah .
C: Okay , yeah , two is fine .
D: But then you ring 'em and you find them .
C: Yeah , yeah .
B: Mm .
D: So Yeah .
D: So , that's that .
D: So that's the evaluation , so I'd say Yay .
A: Alright it's all all systems go .
D: It's like like a number one .
B: We've , we've done well .
C: Yeah .
D: Um .
D: Number one product .
C: Mm .
D: All done , thanks .
A: We can't fail .
D: We fitted all the criterias .
D: Yeah .
D: Yeah , so So that's that one .
A: Well done , Reissa .
A: Okay , I I think um I just wanna put in as Project Manager the you know , little bit of praise for everybody here for how they've worked on it , you know , both individually and as a team .
A: You know you've w everyone's come up with their own individual ideas in their own different departments , um and then come together and worked in , you know , integrally , you know , at the right times , psp , you know , especially you two .
A: That's all , you know , gone very very well and and and be you know , has been good communication going on .
C: Yeah .
C: Yeah , during our design I mean there was some s some heated heated discussion , but we we kept we tried to keep it cool and and just just We just had to we just had to squeeze our product a little bit and Now you guys have been a a great team .
A: Did you have to go down to the the corporate squash court and bash a few balls about ?
B: Well .
B: You know It is .
A: Fantastic .
C: Think we're the we're the envy of all the of all the other R_R_ teams , .
D: been cool .
A: I think So I I , you know , and I think we've co we have come we've come up with something new , something that hasn't been done before , we haven't we're not just rehashing an old design .
D: In four diff in in four meetings .
A: Yeah .
D: Funny , all designer meetings could be this quick .
A: You know , maybe this isn't a simulation , maybe this is actually so it's like Sony or someone like that they're they're just , yeah , they get Yeah .
C: Yeah I think they're actually trying to find ideas for a ideal remote .
D: They're using our ideas .
A: Yeah , two years' time this will be on the market .
A: Ex exactly that product um thum we'll go , yeah , we designed that and no-one will believe us .
A: But um No , I think when this meeting's finished like officially , there b we'll get a uh questionnaire to fill in .
C: So at this stage , I mean , is this the last meeting of the project ?
C: We don't uh have another one after it's gone gone to marke market or something ?
D: Yeah .
B: Y Oh really ?
A: Or six , uh I haven't got message .
D: Just start summarising now .
D: You can reply to the same message .
D: See summary , there .
D: If you just reply to that one .
C: So there's no way to like predict what our 'Cause we had a we originally had a As far as our financial uh um goals , we had a specific number for profits that we wanted .
C: It was fifty mil fifty million I don't remember .
D: Was it was it fifty or five ?
C: But there's not a way to compute that , I mean , since we saved on the on the production cost , do we know how much we're making on profit ?
A: It gets handed over to another department .
D: Depends how much we sell .
C: Uh .
A: What our what our project was was to come up with the product , basically .
C: Hmm .
A: the for the and just basically is it it come can is it within budget .
A: When it c when it comes to all the other things of how to sell it and , you know , the b the profits and all that that's other departments it's another team that actually work out the mai the oh yeah , the all the guys in the profit sharing , yeah .
C: But we have a vested interest prof profit sharing .
A: Um .
A: Yeah , that's it .
A: You know , we've we've we've made i we've made we've designed the product , we've ma we've got the prototype , it's within budget , it's does everything that we wanted it to do .
D: We finished an hour earlier .
A: It's new , it's it's um something that uh that isn't out there already .
C: I think actually and one advantage of of this is that after the uh , you know , after this fad of fruit and vegetables passes this will still be c a cool remote , you know .
D: Mm .
C: We're not we're not you know , tying tying our cart to that one horse .
D: Mm .
A: Yeah .
A: Well , this is very marketable in that it is it's it's something that's kind of new and looks a bit quirky for people who want that , it's that it's um , hang on , I wrote it down here somewhere Oh no I thi I put it in one of my e-mails that I sent off .
D: Definitely .
A: Um that , you know , it's marketable in the sense that it's whilst all these other remotes uh actually do give you repetitive strain injury , our one does the complete opposite , you know , so that's something that's new , which is one of the criteria they asked us to come up with something with something new .
C: Mm .
C: Mm .
C: Mm .
C: It make watching T_V_ healthy .
A: Yeah , and if you're not having a good time with the T_V_ , you can f throw it about , you know .
D: Yeah .
A: It's fine , it's kid proof .
D: Just don't sh don't throw it at any of the ornaments and break them .
C: Uh .
A: Well , you can break the ornaments , but you won't break that .
D: No .
A: Yeah .
A: So all in all , I think we've done very well .
B: Mm yep .
A: Well done everybody .
D: Yay .
C: Right , you too .
A: Um .
A: Drinks are on the company .
B: Cool .
A: In the corporate bar that's next to the corporate swimming pool on the top floor that we're that've all just gained access to .
C: Mm .
B: Glad to hear that .
A: Yeah .
A: That's it .
C: That's it .
A: Well , as far as I t as far as I know .
A: Um .
D: Yep .
D: We haven't got the five minute left thing yet .
A: No .
A: Anyone wanna play I spy ?
D: Mm mm .
C: I guess it's probably better that we wrap it up than have five minutes of silence .
C: Should we call the day then ?
A: Yeah , I guess .
A: I mean we're gonna get asked to fill out another questionnaire .
C: Uh , right .
A: Um .
A: It's probably gonna be the same as one we've done before .
C: Mm-hmm .
D: In project .
A: But I'm not the authority to say that it is .
A: Um how does everyone feel about the technology that's been used in this ?
A: The sort of using of the the pens and writing on these special pads and all that ?
D: I love it .
D: I love it .
D: I think it's cool .
D: Being all wired up and a vibrating pen and it's cool .
D: Being watched .
D: Um Wow .
C: Your moment to shine .
A: Yeah .
A: I thi you know , I'd I'd n yeah , as we said earlier , I've not never seen that before .
A: something that t the whiteboard thingy , that's great .
B: Yeah .
A: Um , but a p a pen with a camera on it , I don't think it's such a new thing .
A: I mean it's i or in such a new idea .
A: It would be different if it was sort of hand writing recognition stuff , but as it's not it's literally that'll come up on a computer screen as a picture file rather than actual text .
B: Yeah .
D: Mm .
C: Right , I think they do want to do hand writing recognition on that , it's just the first step .
A: Yeah .
A: Yeah .
A: Mm .
D: Logitech .
C: I guess we should end this , since we're off off topic .
D: Yeah .
C: So .
C: Shall we Right .
D: Meeting adjourned .
A: Yeah .
","The interface specialist and industrial designer presented their prototype to the team and discussed the features the prototype contained.
In presenting the prototype, the issue arose that the prototype could only be used with the right hand.
The team then looked at the production costs of the remote and found that their remote was actually under budget and that they could retain all the features they had originally decided upon without exceeding the target cost.
The team evaluated the prototype on the basis of its look and feel, technological innovation, ease of use, costs, and its ability to be misplaced.
Overall, the prototype performed very well in meeting all the criteria of the evaluation.
The team then evaluated the project process, finding that they we
re happy with their product and their performance in the project.
*NA*
*NA*.
The need for separate right-handed and left-handed remotes.
"
"C: Okay .
A: Okay everyone's ready .
B: Hello .
A: So we are here for uh for uh functional design .
A: Okay ?
A: So we are here for the functional design meeting mm so first I will show the agenda so we will uh I will take notes during this meeting so I will try to summarise it and put that summary in the shared folder if you want to look at it afterwards so then uh each of you will uh lead a presentation on the task that has been required last time so user requirement specification , technical function design and working design .
A: Then I will uh present you some new project requirements I received from uh the management board .
A: Then we will take uh the decision on on the remote control uh needed functions and then I will assign you the task for the next part of the meeting .
A: Of the of the process .
A: So uh who want to start the the presentation of what they did ?
D: Mm .
C: F do you want to start ?
B: Make a start yeah .
A: You can start .
B: So .
B: Cable , camera .
A: You have uh PowerPoint ?
B: Should be in my in their folder no ?
A: Ah yeah maybe there .
B: Up .
A: Okay .
A: Who are you ?
B: Um at three I think .
B: No ?
B: Mm .
A: Ouch .
A: And We have a technical problem uh .
C: Okay .
B: Do we think w s in the in the wrong folder maybe ?
B: It is possible .
A: You put it on Yeah .
C: No .
B: It was somewhere in something like this .
B: I don't remember the name actually must be something like messenger AMI or something .
C: What do you have in short cut ?
B: Go up .
C: Participant two .
B: Yeah go up .
B: Again .
B: No .
B: Go back .
A: You have no Over .
B: Uh maybe messenger AMI .
B: Messenger .
A: Okay .
B: No .
B: There is nothing .
A: There's no We have a technical problem .
B: Let's go and check .
C: Yeah .
B: I'll go and check .
C: Otherwise , could you just describe by hand ?
B: Okay .
C: With the the whiteboard ?
B: Yeah .
A: If you remember yeah but that's Yeah .
B: Yeah .
B: So uh .
B: Basically what we want here is a remote control right .
B: So um the question well first of all what to control .
B: So most people want to have a a remote for their hi-fi and T_V_ and stuff like that .
C: Mm-hmm .
B: And but other people want th also remotes for controlling uh and toys like robotic pets and little robots and stuff and other people also want to have remotes for controlling um whole house .
C: Mm-hmm .
C: Mm-hmm .
A: Yeah .
B: Yeah , so there's a project I think called X_ house or something like that that does that , uh you can integrate your remote with uh computers stuff .
C: Mm-hmm .
B: So there is one that is one thing .
B: The other is the the finder feature yeah by whistling or whatever .
B: Uh if you have the finder feature then you can also have uh at the same time as and general voice commands if you want yeah .
C: Okay .
C: Mm-hmm .
B: So I think it should be a package in that case .
B: Uh so the user interface will consist of two parts .
B: One is the voice command part and on one is the actual buttons part .
B: Uh and th the buttons part would be uh a set of buttons for choosing devices , a set of buttons for special navigation in space , a set of buttons for linear access of medium and a set of buttons for random access .
C: Mm-hmm .
C: Mm-hmm .
A: Okay .
B: Yeah ?
C: What do you mean by linear access then ?
B: Like a video tape goes forward , backwards , uh fast and stuff yeah .
C: Ah .
B: Um .
A: Okay so special navigation , linear access , random access and there's a fourth one no ?
B: Mm ?
A: So the better now for special navigation ?
B: Yeah .
B: For special navigation for example you might have a T_V_ in the menu and you going to change yeah ?
A: Okay .
A: Then linear access then random access .
B: Uh .
B: Mm .
B: Yeah and also parameter changing .
A: Ah yeah parameter okay .
B: So if there are common parameters maybe we should put special buttons for that um or maybe we could have everything uh generic but uh there are a lot of uh remotes on the market right now and basically this is most of the almost everybody has this stuff .
A: Okay .
A: Okay .
A: Okay and and voice command did you uh Okay .
B: Voice command w we could specify anything .
B: We could assign any button a command to any button , if we have enough processing power , I guess so .
A: Okay .
B: Yeah .
A: Okay .
B: Yeah .
A: So that's uh that close your investigations ?
B: Yeah .
B: Uh yeah I think so .
A: Okay .
B: Not so far .
A: Okay .
A: Maybe we can have a look at the user requirements with I dunno if I can open it .
D: Yeah .
D: Um I dunno if you can open the uh m is not here .
A: Maybe you can s It's Messenger no ?
D: Uh in yeah okay .
D: No .
D: In document .
D: Mm computer yeah .
A: In which folder ?
B: Where did you put it ?
D: Here .
D: Here .
A: Short-cut to AMI shared folder ?
B: mm .
D: But it's not Um .
A: Maybe you can send it to me by email .
A: Just to participant one .
A: At AMI .
D: Mm-hmm .
D: Yeah , I can do that .
A: I will try to show it to everyone , that would be more comfortable .
D: Okay .
D: Um .
A: You send it ?
D: It's participant one ?
A: Yeah .
A: Uh this is this email .
B: I'm designing the user interface .
D: Okay .
D: You can uh .
A: Okay .
A: So maybe I can switch slides when you whenever you ask , that will be more convenient .
D: Yeah .
A: So okay , functional requirements .
D: Okay so you can you can go .
D: Okay so in our usability lab we observed the remote control use among one hundred subjects and the subjects also filled a questionnaire okay ?
A: Mm .
A: Yeah .
D: And here I have the results so you can see that um seventy five per cent of users find most remote controls ugly so we have to find something to make them more more nice , more kind .
D: Eighty per cents of users would spend more money when the remote control would look fancy .
D: Eighty hundred per cent of users would spend more money when the remote control would look oh to it's not good .
D: So okay .
D: So it's not in theory but I I can I can say yeah .
A: We can just keep doing that ?
A: Yeah .
D: Fifty f uh seventy five per cent of users say they s zap a lot .
D: So mm we have to have a remote control uh very um out for that .
D: Uh the buttons have are to be um uh uh like you say resist resisting to to shocks .
A: Okay .
D: Um and fifty per cents of users say they only use uh ten per cents of but of the buttons in the in the remote control .
A: Okay .
D: So all the buttons we we have to put are have to to have um a use a real use and not only or Yeah .
A: Okay .
A: Okay , so fewer buttons maybe would be good ?
D: F not many buttons , and uh and uh uh u useable buttons .
A: Okay .
B: But what kind of remote controls did you look at ?
D: Sorry ?
B: What kind of task was it ?
B: It was a T_V_ ?
D: Yeah .
D: Uh most for most is T_V_ .
A: Yeah .
A: Yeah but in fact we it it seems that we are going to make a T_V_ remote control according to new requirements I received from the management bo I will present them in the following .
B: Huh .
B: Uh-huh .
B: Ah ! Good .
A: Okay .
D: 'Kay you can go so .
D: So there are other frustrations expressed by users , so they said uh they lost uh often the remote control in in the room so they want to have a way to to to find it .
A: Yeah .
A: To find it .
A: Yeah .
D: Um and um lot of the time they it takes too much time to learn how to use a new remote control .
A: Yeah .
D: So they want something s really very simple and uh easy to use .
C: Mm-hmm .
A: Okay .
D: And uh remote controls are bad for R_S_I_ um I dunno .
A: What is her other side ?
B: Other side yeah , yo wa your wrist .
B: It i can become painful you can have tendonditis .
A: Oh yeah ?
B: Yeah .
A: I did not knew that .
B: If you also up on a computer in a strange position .
A: Okay so you we have to make it uh more ergonomic yeah .
B: Ergonomic .
B: But uh .
B: Have to say ha ha .
D: Yeah .
A: It's your job Oh .
D: Uh .
A: Uh sorry got a message from Microsoft .
D: Okay um before that I I have some some some thing uh to say before um We know that uh the user use uh a lot their um remote control um to to change channel .
A: Yeah .
A: Yeah yeah .
A: Yeah .
D: Um and um to to change uh volume selection of the and uh and not uh a lot for setting for setting the the channels and uh thing things like that .
A: Okay .
A: Yeah .
C: Mm-hmm .
B: Mm-hmm .
A: Okay .
D: So it's better to put uh uh uh something very easy to set and uh and Very accessible yes .
A: Yeah .
A: This function should be very uh accessible .
A: Yeah , okay .
D: That's right .
A: This is the main function okay .
D: So then we asked some questions to them and um we asked this question if they prefer an L_C_D_ screen or on their remultific function remotes control and if they mm pay more for speech recognition in remote control and you can go we have here the results of of the questions .
A: Yeah .
A: Yeah .
A: Yeah .
B: The first question .
D: So you know that um for the younger it's very important to have the s yes and speech recognition .
A: To have L_C_D_ and voice .
D: And uh and the others is not so important but uh we know that uh uh people between fifteen and twenty five are people who watch a lot T_V_ and uh who who wh can use a lot this uh .
A: Okay .
D: So maybe we we can have a speech recognition in .
A: Yeah maybe this this is important .
D: Yeah .
A: Moreover th maybe those uh like those teenager customer could advice their parents to buy this equipment and so we can we have to take care of that point of view I think or so .
B: Mm .
D: Mm .
A: Yeah .
D: Okay and if there is th the conclusion now .
D: So as we say before , I think uh um a remote control lightening in the dark it's it's a good thing .
A: Okay .
D: Uh not to many mud buttons like we we said before , e easy to use uh a way to find it easily in the room and uh uh resistant to to shock and to to An I s no , yeah .
A: Yeah .
C: Mm-hmm .
A: Okay .
A: Okay these are the user requi Yeah .
D: I dunno if you see something else important or Mm .
C: I'm just thinking of some thing .
C: Um We want to have a no , I don't know if this is a good idea .
C: We want to have a a general remote control for everything .
A: No no no .
A: We w it seems that we no want to have a T_V_ remote control .
C: Okay .
A: From the management board I receive an email .
B: Mm .
C: Yeah .
A: Cos it would be costly uh and and also it it would take more time to develop to have a a general generic remote control .
C: Yeah .
C: Yeah yeah .
C: Yeah .
B: Mm I it's not true I think .
B: The the second claim that you put .
C: No no .
A: That it would be too long to develop .
B: Yeah .
B: I think that should be the same .
A: Oh yeah .
A: Because I received that email from management board and they seems to tell that that if we want to be on the market as early as possible we should uh focus on T_V_ more where it seems that the market is more important .
A: So maybe it's a good decision .
A: I dunno .
A: What's your opinion ?
B: I have uh I've no idea I mean I should know a bit more about how fast we can uh design it .
B: I don't think Uh yeah .
C: Finish tonight .
B: Yeah .
B: Okay .
C: But basically yeah maybe I can continue with my presentation , it would be al you you but I think we have some technical problem or so .
B: Yeah .
A: Okay .
D: Yeah .
B: Yeah .
C: So I'm just going to describe briefly what we do in the remote control .
A: Maybe you can go to the whiteboard if you have some drawings to do I don't know .
C: If fact Yeah but Do I have oh yeah .
D: Mm .
C: Now I have enough cables .
B: Like a you feel a bit like a dog with this stuff .
C: Okay so I'm just going to describe in fact for for a remote control this is quite easy .
C: We just have sorry , I'm going Like that .
A: Okay .
A: Are you okay ?
C: I'm just going to describe .
C: Basically we have a a battery a power supply here .
C: After that we just have um user interface .
C: Let's say that um something like that , which could be um a L_C_D_ let's say or um an array of push button , something like that .
C: Push button or a L_C_D_ .
C: After that we we feed that into um uh an electronic chip .
C: So I say U_C_ and I feed that to uh L_E_D_ which is uh infrared um which is a an infrared um component .
C: And so what we for for myself this for for us this is quite easy .
A: U_C_ is the central unit ?
C: Yeah .
A: Okay yeah .
C: Y it's a it's this just a chip which does all the um numerical numerical computation according to your display .
A: Computation .
A: Okay .
C: And so for us uh this is quite easy .
C: We just need to take to define what we want to do when the user interface um wants something and after that we just do the coding to s and send that to to to the not the to the television .
A: Okay .
C: So for us this is quite easy .
A: Okay so this is quite easy .
C: Yeah .
C: Um we just have to define the processing power that we need uh especially if we want to do some uh speech recognition , in that case that mean that we are going to use more for simple Yeah of course of course .
A: There is not that much constraints .
B: This will think this will take more time to develop also .
B: Yeah .
C: And um but for a standard one this is really easy .
C: It's a question of one month and so on s No no no no , I say yeah standard uh standard remote control takes maybe uh one month to to do that .
B: Soon .
A: To have a you s you speak about with voi voice control ?
A: Standard button one .
B: Yeah .
B: So the only time problem is the sp voice recognition .
C: Yeah .
B: Yeah .
C: Definitely .
B: Yeah .
A: So do you have any idea of how long it would take to have voice recognition now ?
C: I would say .
B: Ten years .
C: I would say uh about eight months to have the first results .
A: Okay so i it's a bit long yeah .
C: Yeah .
C: I can Um .
A: One month for the standard one with button .
C: Yeah .
A: Even if we have a L_C_D_ display ?
C: Yeah even .
C: I mean that this is really standard devices now .
C: Um eight .
C: For uh speech recognition .
A: Okay yeah .
A: Okay so we can take this into account .
A: So who think it would be good to go for uh like speech recognition ?
B: But we don't have time to market .
C: And also how much uh I think during the kickoff meeting you say that we we shouldn't we shouldn't go up to twelve point five Euro per unit so how many units should we sell to have a Yeah but how many yeah .
A: Yeah it will .
B: I think we should contact management .
A: Euros .
A: Yeah , yeah .
B: Well .
A: Well each unit is is sell uh twenty five Euros .
B: Uh How muc how much do you get how much do you if you buy one million units h no , one hundred thousand units .
B: Eh chips .
B: We're gonna need chips right .
C: Yeah .
B: Yeah .
B: How much will it cost for one hundred thousand ?
C: Usually this is less tha at two dollars per chip .
B: Okay .
A: Because we are It seems that that we want to sell like four million units from the first meeting .
B: So you have any idea for a powerful one that has uh good enough for do speech recognition .
C: Yeah , we can Mm-hmm .
B: Yeah ?
B: Okay .
B: So .
B: No it doesn't .
B: Okay .
B: Four million .
A: Okay .
A: Maybe we can uh we can look at the new requirement I receive from the management board and discus discuss all function we want to have .
D: Mm .
C: Um I just had a question uh do you want to continue with your presenta ?
A: Yeah I I will continue .
C: Is it Um you say that I don't remember by heart but thirty per cent of the tested people say that's it's quite difficult to to to use the remote control .
A: Well ask your question if you want .
D: Mm ?
D: Yeah .
C: Do they say that this is difficult but for the same reason or do they have other reason ?
D: Oh .
C: To to maybe to keep in mind maybe to access to that menu you should do something like that .
D: Would j Uh yeah w I I think they they say that it's uh difficult to learn how to use it but i when you know how to use it , it's it's okay .
C: Mm-hmm .
C: Mm-hmm .
A: Okay .
C: And But yeah maybe and what about if we design a remote control which can be configure as you want ?
D: But Yeah .
A: It's not intuitive first .
C: You say that I want , I have six button Yeah .
B: Mh-hmm .
B: A a lot of people are uh if you have the L_C_D_ screen if you can do it completely the way you want because the buttons also look the way you want them but it will be hard to configure I mean imagine i uh so it's really something for the expert user .
A: Yeah .
C: Yeah .
A: But , but also it seems that Yeah .
C: Yeah .
C: Okay .
B: So I mean there are markets and markets .
B: I think the young people are th uh are uh Christine here said uh you have a uh it is yeah .
C: Yeah .
A: Yeah .
B: So for our young people uh it will be cool , they can be able to use it .
B: Th maybe their parents will not but they will configure it .
B: I guess .
B: I don't know if there is study about that .
A: Yeah .
C: Mm-hmm .
A: Maybe it would be more complex to configure it to be simple than creating a simple product .
D: Mm .
C: Yeah .
C: Yeah .
C: Yeah .
B: Mm .
D: Mm .
B: And there are another thing is that if we make something that's simple and easy to use that's bas to use immediately that means that it will be exactly the same as everything else .
C: Yeah .
C: Yeah .
B: All right ?
C: Yeah .
B: Otherwise , if it's different then of course everybody has somebody has to learn to use it first .
C: Yeah .
A: Yeah .
A: But also we we see that that most people find it find remote controls too complex because they have too many buttons and they mainly use only channels and volume buttons .
D: Mm .
B: Mm-hmm .
A: So we may just uh make a very easy to use remote control with mainly those buttons and maybe also um some lightning stuff too because most people find also hard to to find the remote control .
B: Yeah .
A: Losed lose it etcetera .
B: Mm-hmm .
A: These these are these two points are the main frustrations so maybe if we design something very simple and easy to uh find when lost it will uh add uh a serious competitive advantage without making something too complex and too long to develop .
D: Mm .
B: Mm-hmm .
A: So but le let us see first the new requirement .
A: So we don't have to so this this uh is uh is um in the this is in the same direction as we were speaking so we don't have to make a very complex remote controls to access teletext and stuff like that Yeah but then you have to you have to define the buttons to surf amongst pages and stuff .
B: But teletext is just one button .
B: You you just write the write the numbers .
A: Yeah .
A: So well Yeah .
B: So will you add with the channel keys , right ?
B: So .
A: So anyway we don't have to include this feature because it's it's not used any more by users , they prefer to s Yeah .
B: I am .
B: I'm sure that uh it don't like but uh I don't see just one button .
B: So .
A: I dunno .
A: If i one button is still one more button .
A: If if if we want to make it very simple we have to reduce number of buttons compared to th to our competitors .
B: Mm-hmm .
A: Well anyway I have this point .
A: We can discuss .
A: Also um so as as I told before uh it would be better if it's only for the T_V_ um because we want to be quick on on the market .
A: And then also we have to make very uh uh clear that this uh this remote control is is part of of our products and show our corporate uh logo and and colours on the on the design as well so that uh they identify it as one of our product .
A: So this is the the key point .
A: So before uh finishing we can uh define uh what would be the characteristic of the o th of the control of the remote control and which button do we need which function do we want etcetera .
B: Capital .
D: Mm .
A: So do you um so so from from the the Marketing Expert I think a key aspect is the easy to use aspect , it should be very simple and most button are never used only ten per cent of the button are are used often so I think we have to do something very simple and I think we all agree on that point , no ?
D: Mm .
C: Mm-hmm .
D: Mm .
B: Well if it is going to be just a T_V_ remote control it is going to be very simple .
A: Yeah okay .
A: So yeah the key point here is simple .
A: Maybe .
A: So few buttons , channel , volume control and what el what function do you see in addition to that ?
B: Well if it's going to be as simple as possible then just have the remote control , there is no other function that I can see really .
A: Yeah .
A: Maybe switch T_V_ on and off Yeah .
B: Uh no you want to keep television on so that the advertising can revenue can come back to us .
B: Or something .
A: Yeah .
A: Volume , maybe a mute button , and then on off button .
C: Mm .
A: And that's all ?
C: Uh I know that som you say that many people are doing plenty of a lot of zapping .
D: Mm-hmm .
A: Mm .
C: I know tha I discovered that when I did a quick look , uh they do now som they do something which is quite nice now , you have a button , you you press it , and this is uh the previous channel which has come back .
B: It's a memory , yeah .
A: Okay .
A: Yeah this is cool .
A: Maybe we can include that also .
A: Previous previous channel button .
A: So we have like channel button , the previous channel button , the volume button , plus a mute button , and uh just the the traditional on off button .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
B: And uh and of course the channel changing buttons .
A: Yeah .
A: I I talk about that , yeah ?
B: How should they how should we implement that ?
B: Because uh could be numerical only or could be also incremental .
A: Yeah .
A: Incremental definitely because zapping you you switch them .
B: Mm-hmm .
C: Let's say that we can do something like that .
C: This is uh incremental , but once you press it for a long time , you go five by five .
A: We go faster ?
C: To go fa to go faster .
A: Mm .
B: Mm .
B: It's an interesting idea , that if you press it for a long time it does something else , in general .
B: So if you you have your ten buttons for the for the numeric the numerical buttons and you have instead of having just one memory you have if you press them for a long time No .
C: Yeah .
B: Doesn't work does it .
A: Maybe we should have also a digit button Yeah .
B: Maybe we should have a complete keyboard and just type console commands .
B: Change channel to eight .
B: No .
A: Maybe we have also to have digits or only incremental .
A: I dunno bec because if you have the Uh .
B: Well if it's useful like if if you want to change between three channels for example then you h you cannot you cannot cannot work with just memory being incremental .
A: Yeah .
A: Because you have your previous channel button if you have incremental only it's not uh it isn't worth it because the previous channel is eith either minus one or plus one .
C: Yeah .
B: Yeah .
B: Yeah .
A: So I think we need also digits .
C: Okay .
A: Maybe we we can make very obvious the channel and volume button button and smaller button down there with the the digits .
B: Yeah when you zap usually you will have to press the same button all the time and Yeah .
A: Yeah .
C: Or we can do something like that .
C: We can design the remote control to have access .
C: You know some remote control have uh protection and so you you y You Yeah , a kind of joystick .
B: Mm-hmm .
A: Yeah .
B: Hey I just thought this thing there is a I mean you know there is are some with a wheel like this .
B: Instead of having the up down buttons for uh you can have the wheel .
A: Yeah .
B: Yeah .
A: Yeah .
A: Maybe we can have a wheel for incremental .
B: Yeah .
A: Okay .
A: So have a wheel for incremental , have the digits uh on the lower side that can be closed so as you say protected , and uh yeah I think this is the basi And do we do we have a No , a wheel is better .
C: Mm-hmm .
B: Mm-hmm .
B: On the lower side I think it you have to turn it .
B: No ?
B: If we do that .
C: Or a or a ball , yeah , not a a wheel but a ball , and you say uh to Yeah .
B: Yeah .
A: I would say the wheel is better .
B: Because of that Because it's uh it's it's not like a volume which is smooth yeah ?
A: What is the expert of uh Okay .
B: The channels change one by one .
C: Yeah .
B: So you have to the user has to like to should feel the the the discrete sense a bit .
C: Yeah , the yeah .
A: Yeah .
B: Yeah .
A: That's a good idea .
A: Well also we have to decide uh so it should be lightening in the dark I think because most people lost their remote control .
C: 'S quite it's quite easy we do that w with back light on the on the wheel .
A: Okay .
B: Yeah .
B: Even if i L_E_D_ uh or a if if it's the L_C_D_ feature uh whatever , yeah .
C: A blue a blue L_E_D_ and we sell that um .
A: Yeah , and do we put an L_C_D_ display ?
B: Yeah .
A: Because it was important for young customers if you remember .
B: I think it's only put on if cou have multi function .
C: Yeah .
B: If you do not multi function then there is no p point in having L_C_D_ .
B: Just increase the cost .
A: Okay .
B: The user does not have an advantage really .
A: So no L_C_D_ ?
C: Mm-hmm .
D: Hmm .
A: And so no speech as well because it w it would delay too much the development process .
C: Okay .
B: Well if it's going to delay yeah but uh it will be cool .
B: It would .
B: Because a user could say C_N_N_ for example and it would go C_N_N_ .
D: Mm-hmm .
B: Mm .
A: Yeah .
A: That would be cool .
A: But eight months is really long and Maybe we can just uh Okay .
B: Yeah .
C: Ten years Mm-hmm .
A: So um I I will uh I will so I we will move to next meeting so in after the lunch break uh here are the individual uh action uh you are required to do but you will be uh recalled to the actions by uh email I think but you can take notes if you if you want but well the instruction will be sent .
A: So thank you for uh your suggestion and I I will make a summary of that meeting that I will put in the shared folder you can't see and uh and then you will um you will be able to to see what has been uh has been said on on this meeting and and what has been decided .
C: Okay .
C: Okay .
C: Okay .
A: Uh maybe for next meeting uh send me your presentation before by email so that we can see them uh altogether .
B: Yeah .
A: That would be easier .
D: Mm .
B: What is the folder that you put yours in ?
B: And did it it did work ?
D: No .
A: No it did not work .
D: No no .
A: She send it to me by email .
B: Ah yeah .
D: I dunno , I dunno it .
B: Mm .
B: Okay .
A: So maybe this is better , to send it by email .
B: Okay what is your email ?
A: Okay ?
A: So yeah I I'm it's in the first uh email so I'm participant one at AMI uh where is that , it's here .
B: At participant one .
B: Okay .
A: Participant one at AMI .
A: Okay .
A: So see you after lunch break .
D: 'Kay thank you .
B: Well during lunch break actually .
B: So next time we should have a fight .
B: How about uh management or something .
B: Who happens to be your friend .
","The User Interface Designer presented the major components of the interface design, dividing the interface into two parts: voice commands and buttons.
The Marketing Expert went over users' requirements as seen in a company study and showed that the major complaint was that remotes were too difficult to use.
She also showed that users want fancier and more ergonomic designs, shock protection, voice recognition, and LCD screens.
The Project Manager announced a new requirement to the group, that the remote is only to control televisions.
The Industrial Designer gave a layout of the internal functions of the device and showed that a standard chip, instead of a larger one that would accomodate voice recognition, would be the most feasible.
The Project Manager announced also that the group was not to include a teletext function and that they should integrate the company logo into the external design.
The group decided on what button functions should be included and decided to eliminate the LCD screen and voice recognition from the design due to time and cost restraints.
The group decided to include a previous channel change button to the standard remote buttons, and to have a wheel for changing channels in increments, with a smaller number pad below it.
The remote will not have an LCD screen.
The remote will not include speech recognition.
The group experienced many technical difficulties with their presentations; all participants encountered problems when opening their presentations.
"
"A: Hello , uh this meeting we are it's fo should be focused on the conceptual design of the remote control .
D: Hello .
B: Mm-hmm .
C: Hello .
A: Um the goal of this meeting is to reach a decision at the end on the concept and I think the last time we talked about an a lot and we had a rough idea of what is going to be , but uh in th at the end of this meeting we have to to reach a decision .
A: So , uh we will have again three presentation , from all of you , and uh I hope it will be fast because I would like to have time to for long discussion and and decisions .
A: So , who wants to start ?
C: I s No , no , you you can start .
A: Okay .
D: Okay .
D: Okay , I'll start .
A: So start , uh Uh .
D: Can you open my presentation , please .
D: I'm number four .
D: Trend .
A: This one ?
D: Yep .
D: Can you pass the mouse , please .
D: Oh okay , that's fine .
A: Turn .
D: Okay .
D: Um so basically I just want to presented to you present to you some recent results we've had from um looking at uh um some remote control market research and some fashion trends around the world .
D: Um the fashion trends we got from talking to our our contacts in the fashion industry based in Paris and Milan .
D: Um so f from our market research basically we've come to the conclusion that a fancy look and feel , um as opposed to a functional look and feel , is our number one priority .
D: Um fancy is is is is the , you know , highest priority .
A: Hmm .
B: Hmm .
D: Secondly um that our remote control needs to be techn technologically innovative .
D: Um so this is t number two priority but it's two times less important as the fancy criteria .
D: Um and third thirdly the easiness of use is is the um is is important as well , but again two times less important as the technologically innovativeness of the remote control .
D: From our f fashion people in Paris and Milan , um we've discovered that this year um fruit the fruit and vegetable motif will be the most important thing in in clothes , shoes and furniture .
D: So , I'm pretty confident that our remote control fits into the furniture category .
D: And also um the feel of material this year um is expected to be spongy .
A: Okay .
D: Um so hopefully our remote control reflects that s in some way .
B: What does it mean , spongy ?
D: Uh sort of um squishy .
D: Um .
B: Like soft , or something ?
D: Yeah soft , like a uh like a sponge .
A: Like a sponge .
D: I don't know .
A: Yeah .
B: Okay .
D: Yeah .
B: I will see .
D: Um so in conclusion , we need a our remote control needs to be something that's really fancy , um has lots of technolog tech technology in it .
D: Um somehow would be good to have it related to fruit and vegetables with a spongy feel .
B: Okay .
D: And that it's easy to use and from our last meeting our you know Fabian told us that w you know one of the requirements is that we have to reflect the look and feel of our of th the Real Reaction company .
D: Um .
A: Yeah , uh yeah .
D: That's it .
A: Easy to use , is it uh a as much as important than technology or fancy thing .
A: It's less important , right ?
D: Less important .
D: So um fanciness first and then two ti you know , half as important as that is technology technology , and half important as technology is easy to use .
A: Yeah yeah .
A: Okay .
D: So .
A: So , Hamed , can you .
C: Yeah .
C: The second one .
C: Could you please show the presentation number three .
A: Mm-hmm .
B: I think the biggest struggle will be the easy to use feature .
B: We'll see .
C: Yeah .
A: Um .
A: Number ?
C: Three .
A: Three .
A: This one ?
C: Yes .
C: Just Could you please check if it is the first one or the second .
C: Uh , n n no , it's the first one .
C: The second one .
A: So it's not this one .
C: Uh yeah .
C: Okay .
C: Okay .
C: So I am going to talk about a little bit about how this remote control should be appear to be more easy to use .
C: I think uh I think the feature easy to use is more important than being fancy , but okay , we can discuss about it uh later .
C: Um generally , generally uh this remote control uh uh should be should be something , in my opinion , uh the first feature is just to be easy to use .
C: So , the more frequent buttons should be larger , they should be placed in a good position uh uh inside the remote control .
C: And uh s uh I can conclude like this , that we shouldn't need to learn how to use it .
C: It should be we shouldn't need to es open a a t book and uh start reading and uh learning how to use this uh this uh remote control .
C: Okay .
C: So what I found out that uh as I said uh I think it's better to put uh more frequent uh uh uh ke uh buttons which are used more in the middle of the remote control , and they should be bigger in size .
C: Uh the shape of remote control should be in a way which can which should be taken easily in hand .
C: It should not be completely like uh a cube .
C: It should be it should have round edge , so uh then it's easier .
B: Exactly .
C: And maybe uh just like some toys , some joystick which is easier to take inside the hand .
C: And uh also f uh uh m because because customers doesn't like to buy lots of battery , it should not uh consume lots of energy .
C: Okay .
C: And my personal p uh preference is uh , as I said , uh just putting this buttons in a special places and covered some buttons which are not used uh that much like settings button , like mobile phone .
C: Usually some mobile phone cover the dialling number part , so we can cover these buttons which are not used or uh number buttons for the for the for the can channels , and just put uh volume change or s ch can uh channel change buttons uh uh in the remote control .
C: And if the user needed to do some more complex task uh he he can open the cover and then change settings or something like this .
C: Uh .
C: And also uh I think if we put some some some some some buttons inside of the remote control it can be used easier .
C: Not on remote control .
C: I dunno if I can explain well .
C: But uh just inside .
C: For example , a sliding or rolling uh uh d uh stuff , if we put it inside then we can easily manipulate with uh thumb .
C: So it can be another uh preference .
C: And uh I dunno but uh I think usage of a speech recogn uh r recogniser can be good .
C: I know that it consumes lots of energy , but if we do it in some way that it asleeps when there is no sound and when it detects some sound it may consume less energy .
C: And I think it's good because it's something new and usually young people like something new .
C: So it may not be very useful but because it's new , people may buy it .
C: Uh I personally think there should be a big difference between uh between something .
C: Otherwise they prefer to buy something which is coming from a famous company , or .
C: Okay .
C: That's mine .
A: Okay .
B: Uh okay , so good news from me uh uh for me from Hamed , but bad news from Bob obviously , because spongy design , I don't like it as Okay , so could you please , Fabien , open it .
A: Yeah .
B: I'm person two .
B: And which one , uh probably the first one .
B: I'm not sure but check the first one .
B: I Most of the things I have to write myself on the board , but Yeah , that's it .
A: This one , yeah .
B: Just It's only this slide ?
B: Yeah .
B: This this is just uh one thing I wanted to mention and show you that I just uh I just found this , that our company uh developed a s a seven f seven fingers or I'll just Yeah , seven seven inch T_ T_F_T_ screen , which is good news for us , since we wanted to include a display there .
D: Inch .
B: Uh so I I probably draw it down raw scheme .
A: Oh , .
B: This is this is the stuff that I can use to Okay , so the this will be like the overall scheme or overall requirements from the engineering point of view .
A: Oops .
B: Uh first thing is uh this will be the overall shape , no uh I'm not speaking about the real shape of the device , but the shape of the inside of the device .
B: So there will be some circuit uh for the power .
B: So , say power circuit here .
B: Uh the main energy will be taken from batteries that we can uh uh And if we decide to use the speech recognition stuff there , we must use additional source of energy , which I found the best is to use the solar cells which can which can uh supply everything .
B: I was computing all the all the things related to the speech recognition , and it's okay to use just uh two batteries and solar cells , so .
B: So no problem .
B: There can be also solar cell .
B: Uh the main board with all the circuits will take at least seven to seven centimetres , so this is my like hard requirement for the guys from the design .
B: So at least seven to seven .
C: Mm-hmm .
B: It depends where you put your screen , because the screen is uh seven inch , so it depends on you where where you put it .
B: It doesn't matter .
B: Um it's just one cord from from the main board to the screen which can be elsewhere .
B: So this will be T_F_T_ .
B: And on the main board we have the um interface to the microphone , which is somewhere , say here .
B: Interface to the microphone .
B: Then the graphical card uh for the T_F_T_ and the third unit is the I_R_ .
B: The good news is that we can uh we decided to use the infra-red unit because our company has also developed the chip for communication by the infra-red , including all the stuff inside , so it will be very cheap for us .
B: So infra-red here .
B: So the once again the overall requirements , seven to seven centimetres for the board , which has to be which can be spongy but has to be this size , and the T_F_T_ which is seven inches .
B: Um I have to check what I wanted to Uh from my point of view I don't care about the about the material used for the overall des uh ov all the device .
A: Can you fit any uh for example a T_F_T_ or any electronic device in a spongy thing , or is there any problem for that ?
A: For example , put electronic card on a spongy thing , I can I can imagine it could be a problem .
B: A all these things in in uh in this box are okay to put in in any shape , basically .
B: But we have to take care of the T_F_T_ .
A: Yep .
B: Well , sponginess .
B: Maybe it a good feature , since it takes if it's around the T_F_T_ then it's good , because it's just keeps it safe , I dunno .
A: Okay .
A: So Okay .
C: Well maybe it can have two shells , a hard shell inside and a spongy shell outside .
D: So So Ca Can I ask a question .
A: Maybe put electronic in a box and a spongy thing around .
B: Well , it's maybe related to the U_I_ .
A: maybe after .
A: Yeah .
B: A Yeah , that's all from me .
D: This seven inch T_F_T_ screen , how big is it in reality ?
B: Yeah ?
B: Well , seven to seven inches .
D: So like that .
B: Yes .
D: That's quite big .
D: Uh uh have we decided that we're gonna use this T_F_T_ screen ?
B: Yeah but To be honest , I was Yeah , honestly speaking I was thinking that it was seven centimetres initially , but it's seven inches .
A: No , I don't think it's seven by seven , I think it's seven the diagonal is seven .
A: Usually when they say seven inch I think it's the diagonal .
D: But I mean even even that is like this big .
C: Yeah yes .
A: Yeah .
A: I dunno I dun I dun One each .
A: But , yeah , .
D: Yeah .
B: But I I think we can we can cut it .
D: You can cut the T_F_T_ screen .
B: Yeah , no no problem , because because because then the size of the graphic card will be one fourth .
A: Let's go .
B: So Yeah , but no problem to to me to cut the screen .
A: So let's cut the T_F_T_ .
C: Mm .
D: Okay , so Okay .
B: So so for the same price we have four screens now .
A: Mm .
A: These technical engineers , huh .
D: So , what's the size of the device ?
B: Ah well this is like this is almost nothing .
B: Seven to seven to at least well some three millimetres or something .
D: Even from my perspective seven t seven centimetres by seven centimetres is still Is it Can you hold that , or ?
B: Yeah , but we wanted the big buttons and stuff like that , you know .
B: Because if it's t too small we can we can lose it , at home , you know .
A: What user wants .
A: He wants a small remote control , or ?
C: Uh .
D: Yeah , a small c control that they can hold in hand .
A: Uh uh with big buttons .
B: I thought that it it should fit in the hand or something .
C: Yes .
A: It's difficult .
A: A sm So maybe you can finish your presentation , and afterwards we will discuss about all this .
D: But is something that's seven centimetres square e easy to hold ?
B: W I I think so .
B: I if the roller buttons are on the side you don't have to catch it like that , but just like this , and you know follow follow Well , that's that's no task for me , but well seven to seven at least yeah , but Oh , okay .
C: Maybe this .
D: Okay .
B: Okay thanks .
A: That's it .
A: Okay .
A: So .
A: No .
A: Uh , so I think we have a lot We have to take decision today , so I think we have to do some work to finalise our idea and take decisions .
A: Uh first I think energy it's a key problem because uh it depend what can we have as feature if we use only batteries , for example , or something like that .
A: Because can we have L_C_D_ and speech recognition with battery , and it's also r related to the size of the of the devi of the device ?
B: Not J uh just a point to the energy th things .
B: If we use the batteries , and the additional so solar cell , then it's okay for L_ uh speech recognition and L_C_D_ , so no problem in energy , I think .
A: Okay .
A: So Okay .
B: But we have to use the solar cell .
C: So but Mm-hmm .
B: Otherwise not .
A: Uh like but using how many batteries , for example ?
A: Are are what Maybe what is the size of the battery Okay .
B: Yeah I was thinking just common A_A_ cells .
A: Uh one two Okay .
B: So like three to five centimetres , I dunno exactly , but .
D: So if we use s solar cells , um where is the sun if someone's watching T_V_ inside ?
B: S Uh d doesn't need to be sun .
B: It it's just the daylight , you know .
A: The television lights .
D: Okay .
B: Yeah well I I suppose that I suppose that uh that this remote control won't be in the in the room like this , where there is light only when when there are people , but .
A: At least when there is T_V_ you can get light from the T_V_ .
B: Yeah from the T_ I don't think it's enough , uh .
C: Yeah .
A: I dunno .
D: Okay .
A: Okay .
A: Mm .
B: Ah it's a it's a compromise , no ?
A: At least it's new and maybe technology New technology .
B: Yeah , that's why I wanted to to include the speech recognition , because you wanted all the new things .
D: It's it's quite innovative , yes .
A: Yeah .
C: Hmm .
A: Um .
D: And if you watch T_V_ outside it's very useful .
A: So I think before talking about the other thing , it's important thing it's the case .
A: Uh what what are gonna be the size , because its weight drives the other what we are going to use as features and so on .
A: For example for the for the L_C_D_ , if we choose to have a small device , we cannot use this um a such a a a screen .
B: Uh the s the screen is okay , but the board , uh that's the problem .
B: Well what what would you guess as a shape ?
B: Or what what would be the shape ?
C: Mm .
C: I think I think their being uh large or small is not important .
C: The only important thing is to be able to take it in uh inside hand easily .
C: So let's say an average size , okay , and it should not be very heavy also .
B: Mm .
C: And I prefer to is it shouldn't have a uniform shape , so in the middle it should be a little bit thinner , maybe maybe .
C: So we c it's like like some joysticks .
C: You can take uh some some joystick you can take inside hand easier because it's it's designed for your f uh taking into account your finger shape and your palm shape .
C: So the general shape should be like this .
C: I think uh seven centimetre by seven centimetre is a little bit large .
C: So uh seven not seven but let's say five by ten it's I think it's that's my opinion .
B: Okay .
D: Which is the same area .
C: It's easier .
C: Yeah .
D: Could you re could you redesign your board ?
B: Okay .
B: Five to ten .
D: Oh , five five centimetres by ten centimetres .
B: Well that Yeah , right .
D: Yeah .
B: Yeah , I think it's feasib Well one um um How could we do it ?
B: We could put the board next to , well , under the L_C_D_ and for example make the L_C_D_ be totally unrelated to the thing that you hold in your hand .
C: Mm-hmm .
B: Like holding something , and the L_C_D_ to be just on top of it , you know somehow .
B: Well But maybe let's stick to the s spongy thing , like one unit .
A: Oh .
A: I've I s I think the easiest thing would be to to have a smaller L_C_D_ , if it's possible .
B: Well fi five to ten it would be feasible .
C: Mm .
B: Okay , so five to ten , I I think it's it's feasible .
A: Okay .
A: So we are agree with a small L_C_D_ .
B: I'll make it .
C: Or uh or I don't know but I don't want to now invent something new , because we didn't discuss about it .
B: Fo Five by ten .
C: So using some L_C_D_s we can touch , so we can remove uh keys and just uh having uh , I dunno the name , L_C_D_ responding to fingers .
A: Yeah .
C: Touching the screen .
C: Something like Mm like tactile .
A: Tactile or something , yeah .
D: Mm , touch screen .
A: Touch screen , yeah .
C: So But for now if we don't want to use such kind of screens I I think we using a a smaller screen is better , because A smaller s Okay .
A: Yeah .
A: The problem is we have a limit in a month of time , so we cannot do something very new .
B: Mm-hmm .
A: So let's go for a small L_C_D_ .
D: So Well it's it's definitely the obvious choice , with the colour of our company .
B: Okay , so Yeah , so so just just give me the the the five by ten numbers that you find the best and send it me and I will work it out .
A: Yeah okay .
A: So , five by s ten .
B: Hmm .
A: Um so what about , so the case we talked about .
A: Um something easy to use , you said something easy to use but how does that fit in a fashion way , like with fruit and vegetable , and about the colour and logo of the of the company and so on , now , can we do that ?
A: My first idea is because our colour is more yellow , and the it should be easy to take in a hand , I thought about banana , or something like that , which is fruits , and A big banana .
B: Seven to ten banana .
B: Okay .
B: Rather mango or something or .
A: Um .
A: Yeah .
D: I mean what other what other fruit and vegetables Do you know of any any other fruit and vegetables that are yellow ?
A: Yeah .
A: But it's just an idea .
A: I dunno what you think about , but Yeah .
A: I dunno if it can fit with the technology .
A: You are the specialists of that .
B: You mean banana .
B: Well , but If it's If it If the banana is big enough .
B: Then , yes .
A: So Yeah , and The screen has to be square ?
B: But if you want to look at the screen , no .
B: Well Well , it can be whatever you want .
C: I think this is not good .
A: Or it can be like a a shape , quite , uh with curves .
B: But if it's square then we get four screens out of one by cutting just .
A: It could .
B: But if you want some shape then we can only get like two screens out of seven to seven inches , so .
A: Yeah .
C: Mm .
B: It's like more more expensive to have shape like that .
B: But I don't care .
B: You know , if we fit this requirement .
D: Well I'd like a shaped screen .
D: I think that's more important than saving a bit of money on on the T_F_T_ screen .
B: Okay Yeah , m maybe the banana could be like a bit uh fatter than than the c c common one .
A: Okay okay .
C: Mm .
A: Yeah .
A: Yeah , it should remember banana , but it's not doesn't have to b to be uh uh really the size and exactly the shape of a banana .
B: But Like modified banana , okay .
B: Well it we'll stick to banana , or ?
A: So we are agree with the banana thing ?
C: Okay .
D: Yeah , banana's good .
A: Okay .
B: Okay .
D: Okay .
B: Mm-mm .
A: So , the last point we decided it's infra-red , I guess .
C: Yeah , I think infra-red .
B: Yeah , yeah .
A: Everybody's agreed .
B: Sure .
A: Uh , so that's it I think about the concepts .
A: You have other thing to add to this point , or uh no ?
A: So , uh about the user interface , so we are going to use L_C_D_ .
A: In the last meeting we talked about uh hidden buttons .
A: I don't know what we are going to do with that .
A: You talked about the buttons on the side Mm what ?
B: Like like peeling of the banana you s It would be cool , yeah .
C: Yeah , peeling of the banana .
B: Peeling of the banana , you know , should should discover the other buttons , which are hidden .
C: Yeah .
C: Mm .
A: Yeah .
A: Okay .
A: And you mean the first layer would be spongy .
C: Yeah .
B: First layer obviously spo Yeah , w It's it's like silly , but the people will really appreciate it , yeah I think .
A: So Is it is it possible to do that ?
A: It would be a great idea , but is it possible technically ?
C: Uh Mm-hmm .
A: Like doing a spongy layer of the banana , and you open it .
D: I think if we if we have a spongy layer on the outside of the banana then it's easy to make that , you know , to manipulate that to hav be a cover that you can pull off and I think for sure .
A: Yeah .
A: Yeah .
C: Yeah , some Something like a plastic cover covering uh some interface , U_S_B_ interface as in the in uh digital camera .
A: Yeah .
C: If you see it's like peeling .
C: You open a plastic cover and you see some U_S_B_ interfaces , some some interfaces for adaptor .
C: So keys can be uh buttons can be covered like this , with a plastic cover and uh when uh and when you open this cover it's like peeling a banana .
C: So , something like this .
A: Yeah , but do you see that as a rigid thing , or like like a banana , something very soft , you can open like banana , or .
B: Well is it possible to make it soft ?
C: Yeah , yeah , yeah it's a lic like a plastic cover , so .
A: Yeah .
B: So I think if it's so then it's cool ?
A: So , I dunno what you think , Bob , but it would be great for users I think , and very good for marketing .
D: Definitely .
D: The softer the better .
A: Yeah .
B: Cool .
D: Yeah .
B: Honestly speaking , I cannot imagine it , so far , but it will be terrible .
A: Yeah .
A: Um .
B: Mm .
A: And setting buttons hidden in .
A: Mm , other remarks , or something , or .
A: Something we didn't talk about yes yet , or .
A: I think we are almost there .
A: Uh maybe , how can we , if we have a soft thing , like this , and to open it we have to attach it somewhere , I dunno how to do that technically , or .
C: Mm-hmm .
A: And how Yeah , maybe .
B: Pof .
D: We could use Velcro .
D: Or uh ma maybe a magnetic thing .
C: Yes , yeah it's a good idea .
C: Magnetic .
A: Ma magnetic oh .
C: Mm .
C: Yeah or a Yeah it can is it can be a plastic cover uh sticking to the to the all the stuff like uh with magnetic p uh magnetic uh magnetic uh materials in the border , so it's it sticks like refrigerator door , completely .
A: Okay .
C: And when you try to open it , it will be opened easily .
C: So you you can be sure that it will not be open while you're uh while while uh you are commonly using uh buttons on the banana .
A: Okay .
A: And what would be the matter here of the first layer I mean ?
A: Mm .
A: Likes .
A: Soft plastic , or Yeah , yeah , yeah .
D: Yeah , I imagine some sort of vinyl thing .
D: In a in a sort of a with a suede sort of feel .
D: Maybe .
B: Well since since the since the things like the like the screen and um how to say that , solar cell has to be has to be like kept kept in the shape , we cannot b uh So we need that the that the peeling uh I dunno but we should we should take care of these two two things .
B: So , if if uh the solar cell won't be visible while the banana is closed , then the material must be able to put the light inside , you know .
B: So that we can reach the energy out of it out of that .
D: Mm .
C: Mm .
D: So you're saying is it possible to have a solar cell and this removable cover and And a and a banana .
B: It is possible , but , well if it I dunno .
C: Mm .
B: I dunno how to how to do it if if t if to if it's better to put the solar cell to the t to the peeling or outside it , or or inside .
A: Hmm .
D: Yeah .
B: But then it must be some window there , you know .
D: Okay .
C: Mm .
A: And something we forgot , maybe , uh about the speech recognition system , are we going to use it , or not ?
C: Yes , I think .
D: I think it's important .
C: I think so .
A: It i Yeah , it seems feasible , and it would be something very great .
D: I think One of our p priorities is tech technology .
C: Mm .
D: And Mm-hmm .
A: So we have the de design , the a good shape , new and so on , and we have also the technology thing w will be .
C: Mm-hmm .
A: And even the easy to use thing , so it will be perfect .
C: Mm .
C: Mm .
A: So we add also the speech recognition device .
D: Yeah .
B: Yeah .
B: I agree .
A: So , that great .
A: We have decided everything .
A: And think we are on a good way .
A: So , um uh the next meeting will start in thirty minutes .
A: Um , so uh the the Industrial Manager uh will uh will work on the look and feel design .
A: The User Interface uh uh Mana uh Manager will work on the user interface device .
A: And the the Marketing Expert will do the first project evaluation .
D: Okay .
A: So , I hope you can do that in thirty minutes .
A: And uh , yeah , I uh I think you should work together , s you uh Hamed and Peter , to work uh in a in a first prototype , and uh more about the shape and so on and how you can manage to put everything together .
A: And um as usual you will receive some specific instructions on .
A: So thank you all everybody , and see you in thirty minutes .
B: Okay .
D: Okay .
D: Thank you .
B: Okay .
C: Thank you .
","The project manager stated that the goal for the current meeting was to decide upon a concept for the remote the team is creating.
The marketing expert discussed his findings from trend watching reports.
He found that current trends are such that a product must have a fancy look and feel, be technologically innovative, be easy to use, incorporate a fruit and vegetable motif, and must be spongy.
The user interface designer discussed how to create an interface for a remote that is easy to use.
The user interface designer discussed the placement of commonly used buttons, the overall shape of a remote, and how to hide less commonly used buttons.
The industrial designer discussed various components and energy sources the remote could include.
The industrial designer focused on the use of a TFT screen and the use of solar cells to supplement the energy from two regular batteries.
The team then discussed and made decisions regarding the option to use solar cells, the specifications of an LCD screen, how to incorporate a fruit and vegetable motif into their design, and how to hide lesser used buttons.
The industrial designer will work on the look and feel of the design.
The user interface designer will work on the user interface design.
The marketing expert will work on the project evaluation.
The industrial designer and user interface designer will work together on a prototype
The remote will feature a small sized LCD screen.
The LCD screen on the remote will be a touch screen.
The remote will resemble a banana.
The remote will use infra-red technology.
The remote will have a spongy outer layer.
The remote will have a hidden layer containing the lesser used buttons.
The remote will feature solar cells.
The remote will use speech recognition.
Size of TFT screen and its impact on the size of the remote overall.
Whether users will expose the remote to sunlight to recharge it if the remote contains solar cells.
The size and shape of the remote.
How to incorporate a fruit and vegetable motif into the design of the remote.
How to have a fruit shaped remote with an LCD screen.
How to hide the lesser used buttons.
"
"C: .
A: Did you get my email with the slides ?
A: Ah .
A: Tricky .
C: I guess I have to change the pen otherwise .
C: Will be completely different .
A: Dunno .
A: Maybe they're supposed the pen's supposed to go over the seats .
A: Might be seat floor rather than person .
A: Yeah , put it back .
C: Yeah .
C: And do you think it's .
A: Yep .
A: Yeah .
A: Jo's making faces at me .
B: Okay .
C: Yeah .
B: So .
B: Matthew is uh late again .
A: Mm-hmm .
B: Probably an important man .
B: Um .
B: So well it is important for him to be here uh .
C: Yeah .
C: So what can you ?
B: He he he You did work together didn't you ?
C: Yeah we will yeah , so I will be able to to summarize uh our meeting , but still I think uh it would be in very important if the uh as um main designer .
B: Yes .
C: I think we can put on the here .
B: Yes .
B: Yes .
C: Uh basically w yeah we we designed the two uh items .
B: Mm .
B: Um yes but w we Yes , maybe we should phone him .
C: Um , can we have a phone , can someone it's really w well designed .
B: Um well Um , when he is not here we will just we just have to continue .
A: Mm .
A: Mm , object tracking .
B: Um so just for record I I will take uh notes again .
C: Yeah .
A: Okay .
B: And um well first thing uh I was uh uh I got an email from uh from my superior again that we really should stay within the budget of the uh twelve Euro and fifty cents .
C: 'Kay .
B: It's uh well he said to me well uh when you stay in it's good , when you don't stay in you have to redesign .
B: There is no uh no negotiation uh possible in this matter .
B: So we have to consider that .
C: Yep .
B: Good .
B: Um so maybe Anna , you can have your presentation .
A: Well we can't no we can't do evaluation 'til we have a design .
B: Okay Matthew .
B: Nice uh you are here .
C: Great .
B: Great .
B: Great .
B: Oh ma maybe then you can start now with mm presenting your uh your designs .
C: Yep .
C: So I will start by the the basic one that uh fits into uh eight Euros actually , right , seven eight Euros , and uh well first for both they have um a special shape , maybe the designer can uh explain better than me , but uh it's like a surf board .
A: Mm-hmm .
C: And you you are supposed to surf to browse to surf T_V_ , maybe the web , and uh it's kind of interesting shape because um unconsciously people want to s to surf when they see this stuff .
A: Mm 'kay .
D: Or browse .
C: And also it's not too far from um a mobile .
B: Mm .
A: Mm-hmm .
C: So people are used to that kind of shape , right .
D: Mm .
A: Mm-hmm .
C: Don't take care too much about the colour because w yeah we don't take yeah .
D: Now we are supposed to give some oper offers right now .
C: So here would be basically the the the infrared uh uh led yeah L_A_ L_A_ L_E_D_ , the on-off button , in red .
B: Eye .
A: Mm-hmm .
D: I yeah .
D: L_E_D_ .
A: Mm-hmm .
C: Here would be the volume .
A: Oh yeah .
C: On the on the left , okay , so easy to turn on t and off .
B: Uh-huh .
D: Mm-hmm , hmm .
B: Yes .
C: And um so this is a very cheap version so there are maybe you can carry on uh Matthew .
D: Also so you have uh uh browsing the channels , actually so you can go up and down the channels , uh , if you have a video or something you can forward , back .
A: Mm-hmm .
A: Yeah .
C: How can you change from V_C_R_ to uh T_V_ , by the way ?
D: Oh no no no , this is a single this this is a model with just the T_V_ one .
C: Okay yeah .
D: No no just sorry , this is a standard T_V_ one , we are not talking about that .
C: Yeah yeah .
B: Ah , okay .
D: So and then we have usually there twelve keys but we know that we rel that we have only ten digits .
A: Mm-hmm .
D: The extra two are for uh having or giving an option for uh having more than one channel .
D: And the other one is for the teletext or something you want to browse through from that .
C: Yeah .
B: Mm-hmm .
A: Okay so it's it's t a very basic remote then , it's only Mm .
D: Actually .
D: It's a very basic minimal thing which you can which is which is also available in the market , actually that's what it that it i and would cost us to build it about eight Euros .
B: Yeah .
B: Yeah .
B: Yeah .
B: Mm .
A: Mm .
C: Seven , eight , ei eight Euros .
B: Exce except for the for the special shape , the surfing board , it has a quite a a conventional layout of buttons uh .
D: Yeah .
D: Yeah .
C: Yeah .
D: So this one model and uh yeah .
A: Can I see ?
A: Thanks .
D: Sure .
A: Okay I like the volume control , that's good .
D: Th this is a magic one but I know we don't want to talk about that , you know like uh i i i it is a very futuristic , it's like uh it's like a brain machine interface and all this stuff we are thinking about in the future , it can come .
A: Uh-huh .
C: Yeah .
A: So it doesn't actually have buttons .
D: So that uh then what we look t yeah .
A: Did you wanna see ?
B: Mm-hmm .
B: Yeah no you can carry on , I just look how it feels all .
D: This is a model , yeah .
B: Yes it really feels like like like a mobile phone .
A: Mm .
C: Yeah .
D: Yep .
B: Just I'm I really want to talk to it .
C: Yeah actually , yeah .
B: But .
A: It won't talk back .
B: So but but continue with your uh mm-hmm .
D: Uh so well then the this is the a more a little uh smooth and it gives a lot of functionality , uh in this way , so all we have uh th you see there are only six keys , but don't worry they are ma they are doing the job of twelve keys actually here .
A: Right .
B: Mm .
D: And so they have more space actually and uh it's easy to uh use this and uh you have um so this is a standard uh uh infrared eye , and then you have a power button , which l volume , what you have , and then other than that you have uh channel up and down and uh f slow pause or s slow lo yeah s pause or stop , and uh then uh you can uh you have a L_C_D_ display , here and uh y this is a functional thing which can change like it's a toggle switch which could change the function say , y you press it Yeah .
A: Mm-hmm .
B: Mm-hmm .
C: Play , pause .
B: Mm-hmm .
B: From D_V_D_ player to television or something .
C: Exactly yeah .
D: I really can change it , so Instead of having many switches , y The L_C_D_ can display what is that on that , and uh well you can have a integrated microphone over here , or in the button th here , so which can uh basically you want to do a speech recognition and uh that channel a lot of information can be di displayed here directly on the um on your on your display .
B: Yes .
C: To audio and to video on demand .
B: Mm .
A: Mm-hmm .
B: Yes and and and then you get feedback via the L_C_D_ yeah .
C: Yes .
B: Mm-hmm .
C: This is the orange button , the microphone .
B: Mm-hmm .
C: An yeah .
D: And here is a small L_E_D_ which is like blinking one , which tells you like uh are you running out of the battery , and which is can be useful for the locating as I was talking earlier okay .
B: Mm-hmm .
C: Yeah .
B: Mm-hmm .
D: And uh well then we have a cover basically , basically you don't need much of the time this , when you need you can use it , and this gives additional functionality that tomorrow you want you can add a tactile thing to this cover you know .
C: Yeah .
B: Mm .
C: Crazy dis designer , okay .
D: Design enter .
B: Yeah but but but but uh i in there uh when this is closed , will it also uh cover up the L_C_D_ screen ?
D: Yeah .
C: Yeah yeah yeah yeah .
D: Yeah .
D: It's basically to do that .
C: Yeah .
B: But but the L_C_D_ screen I mean is a very uh well an eye-attracting feature which shouldn't be shouldn't be That th that's true .
D: Actually when you are watching the T_V_ , when you are watching anything or listening to them , you hardly care about what is getting displayed here , you know , uh you want to uh and this gives a protection to the L_C_D_ actually , giving a cover to that actually .
C: Oh actually well .
B: Mm .
D: Gives a protection because when it falls down or something it it is it is is is it gives a protec it's more robust that way .
B: Mm-hmm .
B: Mm-hmm .
B: Yes .
B: Yes , more robust .
B: Yes okay .
A: Mm .
D: Uh yeah .
D: And you have very good chances Yeah .
C: It's low weight .
C: You have to see yeah yeah the the components we put inside is very low weight .
B: Mm-hmm .
D: Yeah .
C: So the the cost is actually a bit more , it's uh it's it's sixteen Francs .
D: It Sixteen Euros .
C: Sixteen Euros sorry .
B: Okay .
A: So it's well outside the budget then .
C: Then it's out of budget .
C: But the the main point we we talk about that with our uh manufacturer .
B: But w Mm 'kay .
C: And they say basically that the S_R_ system would be uh something like three Francs per item so three Euros sorry .
D: Yeah .
D: Three Euros .
C: And um No no no , part of that , yeah .
A: That's on top of the sixteen , or is it part of that ?
D: Part of that .
A: So that takes it down to thirteen Euros without the speech recognition .
C: Yeah , yeah .
D: Yeah .
B: Hmm .
A: Mm-hmm .
D: Well uh if you we can have if you have new more ideas we can add new more uh some more keys if you want to you know Yeah it it should not be cluttering up everything .
B: Mm-hmm .
C: Well I think th th yeah we should stick with uh a number of keys because if we add too much then it's too Locati .
A: Mm .
B: Mm-hmm .
A: What's this one on the side ?
D: Ah that's for the it's kind of a L_E_D_ for indicating your battery and as well as it's like a blinking one you know you can keep it aside .
C: Location .
A: Ah okay .
A: Mm-hmm .
C: Yeah .
A: Mm 'kay .
A: I like the shape of them , I do like the the size and the the shape .
D: Yeah .
B: Well well Mm .
B: Be before ta talking about the money and what's possible and what is not possible , maybe Anna you can uh give our uh give us your um Yes .
A: Mm-hmm .
A: Okay .
A: And maybe we run the evaluation on both of the products , both of these two .
B: Evalua evaluation and also the evaluation criteria , so what what is important to look at .
A: Okay .
A: Basically this is what we've talked about already , um , from the marketing point of view .
B: Mm-hmm .
A: We just wanna make sure that we've taken into account Yep .
B: Well just do it quickly if if we al already .
A: So it's just a shortlist of criteria on um the things that we've identified as being important to selling the product .
B: Mm-hmm .
A: Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that , so just average the score of those items , so These are the things we identified as being important .
A: Um the three things were look and feel , innovation and ease of use , were the three important components um appealing to the correct demographic so using those things in the right way to appeal to our demographic .
B: Mm-hmm .
A: And then goin following the company motto , following the fashion trends and putting that into the product as well .
A: So well do you wanna go through and put through those on the the two products now or do we wanna discuss them further and then evaluate them ?
B: Um , n no why not why not discuss uh discuss it now , Mm , well my my personal view is uh w when when this one is eight Euros we must think how can we improve it .
A: Okay .
A: So f just go through onto the whiteboard I guess .
A: Not sure how this is gonna come out .
A: So the first one was really very far below budget , would you want to take the price down of the end product according to that or just have the high profit on it ?
A: 'Cause if we're only going to make it for eight Euros then we have a Mm-hmm .
B: And then I mean w w w you must just see it we can still spend this four and a half Euro and to r because th th th the the selling price is already prite fik uh uh quite fixed on twenty five Euros so we just have to offer as much as as well value for the for the customer uh he can have for twenty five Euro .
A: Mm-hmm .
A: Yep .
C: Mm-hmm .
A: Mm-hmm .
C: Functionality .
A: Okay so look and feel , innovation Mm-hmm .
D: And now it easy to use .
C: Easy to use .
B: Mm .
C: target .
A: And trends .
A: Oh , you following the idea of using the um removable covers on these ?
A: Is that part of both of them or ?
B: Um well w w we can still discuss that .
A: Okay .
B: So um , and together with evaluating this uh we we might come with new ideas I mean adding things or uh removing uh of options because they are too expensive , but um I've received uh a framework which we can do this .
A: Mm-hmm .
A: Mm-hmm .
B: I mean did you have this this Excel sheet ?
A: Mm-hmm .
C: No .
D: No .
B: No okay , this is these are the the the latest prices of our production uh uh production unit for several components , so we can uh see whether the the price is is within the twelve Euro uh fifty cents uh .
A: No .
A: Mm-hmm .
A: Okay .
B: So maybe we can start with this , uh , calling this one .
A: Okay .
A: Yep .
A: So it's the pink .
B: Th th this is the first design .
A: And the other one's green .
B: Yes .
A: Okay , so look and feel ?
A: Where um one is I've broken the pen again .
B: Uh there is another pen .
A: S yeah .
A: Get that one .
A: Um w one's bad and seven's the best .
A: Sorry , one's true and seven's false .
A: One's the best .
B: Okay .
A: So on a scale of one to seven ?
B: 'Kay .
B: Okay .
B: So .
B: Look and feel .
B: Well you already feel that uh pretty much I think .
B: In i in my opinion purely feel is is is very good , is very good in your hand , so I I I would consider two or or may maybe even one for feel .
A: Mm-hmm .
A: Mm-hmm , yeah .
A: Mm-hmm .
A: Mm-hmm .
B: But that's just half , we should also consider look , and then i it looks quite conventional .
A: Mm-hmm .
A: Mm .
B: Don't you agree ?
D: Mm yeah .
A: On the scale u it's between functional and fancy basically we're looking at , so Mm-hmm .
B: So maybe two .
B: Hmm .
B: Hmm .
B: Ma ma ma ma maybe say say five I It's my opinion , but I don't know what what Four , four .
D: Well I will give it maybe we have anyways the way we have designed it's like the surf as you say you know .
C: Yeah .
D: It though the look is fine but uh still I will give four in that case you know .
C: Yeah .
C: Four maybe .
A: Four ?
D: Four yeah that Yeah .
A: Okay .
B: Now we th th then we settle on four .
A: Mm-hmm .
D: I will gi yeah .
C: Uh .
B: 'Kay .
B: Can you maybe fix the other Mm , try it , just try it .
C: Yeah .
A: Mm .
C: If you press like this not like this then you But Okay .
A: No that's the ink's dried .
D: No .
D: C can you get the batteries ?
D: No no the battery has fallen down , that's i Yeah .
A: Battery's low , isn't it the ink ?
A: The b that's the that that one ?
A: battery there .
D: No no it's not that , it's how to close a battery .
D: Okay ?
D: Now it should be .
A: Mm .
A: No I think it's lost a battery .
A: No it's It would still write but it wouldn't pick it up with the sensors .
B: Oh it will not ri mm , mm .
D: Is there another battery there ?
D: Oh yeah .
A: You got a second ?
C: Try a Perfect .
A: Well we won't be able to tell .
B: Yes , it it has a mm .
A: Is that working ?
A: Did it come out ?
A: Good .
A: Okay .
B: Good .
B: Good .
A: Because we'll be able to see it still even if it wasn't working , it's just a normal whiteboard marker but it wouldn't be picked up on the the actual whiteboard .
C: Yeah , yeah .
C: Yep .
B: Okay .
B: So then then Ah .
A: And the other one ?
C: Wow .
A: I think it's slightly better , um , it's hard to tell from just the plasticine , but Mm .
B: Mm .
B: I I I When we want to include I I I'm doubting about this this component .
B: It it it it breaks in your Mm , yes I see , mm okay .
C: 'Kay maybe It's not a button it's a led , it's a Ac actually yeah it should be embedded .
D: No actually this is this is not going to protrude actually , it it's n i it is jus It's a led actually which which 'll be covering in a curve It's will be embedded there so it won't be really you know protruding or something .
A: Mm .
A: Okay .
A: Mm-hmm .
C: Yeah .
A: Yeah .
C: Oh you can push push it again , you can push it .
A: Yeah .
A: The other thing is , is the left hand one protruding ?
D: Yeah .
A: 'Cause if people are left handed they want to use the other hand , maybe it won't work so well .
D: Yeah .
D: Yeah .
D: No you it it not protruding actually , it will go in better into that Uh it's fine I think .
A: Okay .
B: Well r r Mm .
A: I'd say two or three for that one , personally .
A: Probably more towards three than two .
B: I think the look is better but the feel is is is worse .
B: So so I would also say this is four .
A: Okay .
B: But w w do you what do you think ?
D: My just that um the feel is that um you right now you you don't see the feel because right uh for example if you press it quite inside now like this , now it's embedded one .
C: Yeah .
B: Mm .
B: Mm .
B: Yes .
D: This is how embedded one will Yeah .
B: Yes , it basically is the same shape .
D: It's a bas basically the same thing actually .
B: Mm-hmm .
D: You will be Except that in this c Yeah .
B: Mm .
C: And the L_C_D_ makes it better .
C: Yeah .
D: And you might have a slight thing for to forward and Yeah , yeah .
B: Yeah .
B: Yeah .
A: Mm , okay .
B: Yeah .
C: So I will say two .
A: Yeah it's d it's definitely more fancier than that one .
B: Yes , okay .
C: I would say two , three .
A: Okay .
D: Yeah .
A: So , consensus ?
A: Two or three ?
B: Two ?
B: Mm .
A: Two ?
C: Yep .
B: Two's good yes .
D: looking like No but except for the design of the surf .
A: Um , 'kay .
A: Innovation .
A: The first one , not really muc Mm .
C: Basically there is no innovation in the first one compared to what exists in the market , right ?
A: Yeah .
A: Do we Mm .
C: Yeah .
C: The surf uh design .
B: Mm .
A: What What features are we actually including ?
D: You should be rea Uh no I think it's more of the feel .
A: Are we including like a location kind of thing like trying to find it ?
A: There's nothing like that ?
A: But th is there any there's no actual innovation in that at all , it's just a straight-out remote control .
D: Yeah , yeah .
D: Yeah .
B: Mm-hmm .
C: Yeah .
B: Mm-hmm .
A: Okay .
B: The only innova innovation is the shape .
C: Yeah .
D: Say about that .
A: Okay .
B: S so that Mm .
A: So there's no this uh look and feel thing , though that's not a technological innovation .
C: Yeah .
D: Yeah .
C: You're right .
A: So I'd be up for seven for innovation .
C: Yeah .
C: And the And the second one is really uh state of the art , uh in terms of innovation .
D: Yep .
C: And um with many more functionalities , and can open and close the the bottom part .
D: Yeah , it gives it Yep .
B: Yes .
B: A and the L_C_D_ screen is That's that's that's well it's quite innovative .
C: Yeah .
C: And all the scrolling uh buttons and menu and pro programmable device behind this .
B: Mm .
C: Uh could put it at one or two I would say .
A: Okay .
B: Yeah .
C: Personally .
B: Mm .
B: Mm .
B: Mm .
B: Mm .
A: So what is it , what are the innovations with this ?
A: Got the L_C_D_ screen .
C: Uh Yeah automatic speech recognition .
A: Is that in this one though ?
A: Is this 'cause this is the Th th there were different options we discussed then , we discussed the one that was in budget and the one that was out of budget .
D: No , we ha Yeah , eight Euros yeah .
B: We just diske discuss it as you designed it and then we will will try to get it in the budget .
A: Okay .
C: Yeah .
A: So the cost for these were what was the cost for the first one ?
C: So Eight .
A: Eight Euros ?
B: Eight .
C: Well actually we have yeah to check again yeah .
A: And this one was sixteen Euros .
B: Yes .
C: Sixteen .
D: Sixteen Euros .
A: Okay .
A: So .
A: Innovation for this one is two ?
A: One ?
D: It's a two , I would say two .
A: Two ?
C: W W un to be one what would do we nee actually , yeah , I don't see okay , one would would be without buttons , .
B: Two .
B: Why it is one .
B: A man w w Yes .
A: Mm .
D: Yeah .
A: Well the speech recognition is a very good innovation I believe it , so Give it a one ?
C: Bu Yeah .
C: So maybe we can put one .
B: This this is it w with the speech recognition ?
C: It's using speech recognition , yeah .
D: Okay yeah .
B: Well .
B: Gi given that that it works , then it's I think one .
C: Yeah , one , yeah .
A: Yep .
A: Okay .
A: Ease of use ?
D: Uh He is used to it act They are used to it actually .
C: So the first one is really standard , so everybody i including our grandmothers can use it , right ?
A: Mm .
A: Yeah .
B: Mm .
A: Yep .
A: So that's maybe a a two for ease of use .
C: Yeah .
D: Here there may Uh , though it has more functionality I think it shouldn't be for the user to learn it actually .
C: Um , the other one is quite easy , tho though .
A: Okay .
B: Hmm .
D: It shouldn't be diffi Uh yeah , actually in fact I think it will be Yeah Yeah but y Well we have reduced the keys actually you see .
A: So maybe a three or a four .
C: One me um we hope maybe sometimes people get uh scared with the number of buttons .
A: Mm .
C: And there is a like I would say three .
C: Or maybe four .
A: Okay .
A: Consensus ?
A: Three or four ?
B: Three , I would .
D: Three is fine with me .
C: Yeah , yeah because it's n uh it's not like a big one with uh one hundred buttons or so , This one would be uh for grandmothers .
A: Three ?
B: Three .
A: Okay .
D: Yeah it's a actually the user has to put some effort to do use that actually , it's not so easy , like this one the normal .
B: No .
A: Mm-hmm .
B: Yeah .
B: Yes but then when when he is used to it , i i it is quite easy .
D: Is quite easy yeah .
B: So so I think th three is good .
D: Initially there there is a lot of effort , yeah .
B: Yeah .
A: Okay .
B: Good .
B: What's the next ?
A: So three's uh how well it goes to the target demographic .
D: Mm .
A: So we're d we're still thinking twenty to forty year olds ?
B: So Twe twenty to forty , yes that's Mm-hmm .
A: That's Mm .
D: Oh no , this would I I would I would give this model to the old people actually .
C: No .
C: Yeah , grandmothers , yeah .
D: Yeah .
A: So sh completely changed our demographic there , it's not part of the the funky young thing .
D: And Oh yeah , .
B: Well exce except for the surfing shape .
C: Yeah that's true .
B: I mean that's that's something which which has an appeal on this group I think , but Mm w w w we after this we can can consider uh for instance , making this more attractive to to the demographic Mm .
C: Yeah .
A: Yeah .
A: If it was the very bottom price range or it was like between this and another one we did the same thing then I can imagine it being applying to the the demographic yeah .
C: Yeah .
A: That's it's still Ye Mm .
A: 'Cause we have got room , we've got some budget there to add a few things to it , that's right .
B: But as it is now , I w would say mm , six , something .
C: Yeah .
A: Mm-hmm .
B: Do you agree ?
A: And Mm .
D: I Well I think Yeah .
C: Yeah because it's so important it's i it was written that it really so important , the um the the look and uh taking care of its it targets , the right range of people , right ?
D: Uh yeah but but if you sell it in the market it's going to be cheap , actually .
C: Yeah .
C: But w Yeah .
A: But it's going to be cheap whatever though , it was set with i we've got a set price .
D: So And people can still decide to use the cheaper one instead of a Okay .
C: But for us it's yeah we have a constraint that we need to sell at twenty five Euros .
B: Mm , yeah , indeed .
A: Yeah .
A: There's nothing that would make me spend an extra k few Euros on that one rather than another one .
B: Th t t Ju just think , twenty five Euros , I mean it's not going to be cheaper .
C: Yeah .
D: Okay .
D: So in that case well it's fine then .
C: Yeah .
D: We can yeah .
B: Mm .
A: Okay .
B: Mm .
B: Okay .
A: Um and the demokraphi demographic of the second one ?
D: And the demographics of Yeah I think it's uh it has more market actually .
A: It's got the got the the toys in it , it's got the L_C_D_ screen and Mm .
B: Yeah tha tha tha tha tha that's I think it's better , because of the L_C_D_ screen which is really an appeal on the on the on the on the and on the Mm .
A: Yeah .
C: Yeah .
C: And if you want to target yeah if we we wish to to sell four millions of this , I think for this audience we need absolutely the L_C_D_ screen .
A: Mm-hmm .
B: So , the L_C_D_ screen uh attracts , yes .
A: Yeah .
B: Because it Mm , ma maybe that's something to consider , yes , so .
A: I think especially if we're gonna n have an L_C_D_ screen on a low range product then that's good .
C: Yeah .
A: Mm .
A: Okay .
B: Wh what what No s say t two .
A: I'd probably go with three again for that one .
C: Or even Even one and two .
A: Mm-hmm .
D: Y yeah , you know two .
C: Or two .
A: Okay .
A: So , two , yeah ?
B: Two ?
C: Yeah .
C: Two yeah .
D: Yeah two yeah .
D: Because tomorrow this will be more appealing because you can add lot of sophistication on that .
A: Mm-hmm .
D: Because then you you have it uh d you have lot of things which you can include for the people to We have to practically test it .
A: Yeah .
A: Yep .
A: And especially I guess 'cause this has the speech recognition as well , and that makes it more appealing , it's more of a a new fun toy .
D: The field test will tell you how good .
A: Mm-hmm .
C: Yeah .
A: Okay .
B: Okay , the final point , trends .
A: And following the trends .
D: The trends .
A: So the trends were the fruit and vegetables and the spongy feel .
B: Mm .
B: Mm .
A: So as it is , not really doing either of them .
B: I think Mm .
C: Spongy , uh , that means that it goes in in the water .
D: Mm-hmm .
A: Well , the spongy could be part of the the feel of the buttons as well , I know some have you tried the mobile phones that have got the kinda spongy buttons and not not exactly spongy but I'm thinking one of the Nokias that's got like you ca it hasn't got individual buttons it's got just a one bit on it and so you can that feels kinda spongy .
C: Uh okay .
D: Yeah I know .
C: But this one includes this feature , right ?
C: Spongy buttons .
D: Yeah .
D: We we we we we yeah , it's the way they are going to be , actually .
A: So it's sort of , yeah .
A: Mm .
C: So Uh the maybe in the colour we can make it uh fruit and and veggie .
A: Okay .
B: Mm .
A: But that's if you're using the covers .
B: And the then we can al yes .
C: Yeah .
A: Or is it just one Well they make it for mobiles , it can't be that much more complicated .
B: We can we can consider uh uh is it possible do you think , to to make a cover for s such a phone ?
B: I mean Well just with the with the flexible plastic uh I th I th I think O o or just two things which can be put on each other .
D: But why do you want to cover that actually ?
D: In that uh w in the mod Uh uh y are you sure ?
A: So you got the option of having different colours or different textures .
C: Yeah .
C: This is possible .
D: Yeah I think yeah it should be possible like what we do with the mobile phone , yeah .
A: Mm .
C: Yeah exactly like Nokia phones .
A: Mm .
B: Yes , exactly like it .
D: Yep .
B: Uh , so Maybe we can but we have to decide it , we can put the the the fancy f look of vegetables for instance , to to these covers and s now try to invest in the in in the features .
A: Mm-hmm .
A: I think the if we do the cover that's really going with the company's philosophy of having the fashion in in electronics , it lets people have the latest fashion even next year when fruit and vegetables might be out , you'll still be able to put a new cover on it and then it'll still be in fashion .
B: Mm .
B: Mm mm mm mm mm .
C: Yeah .
C: 'Cause sometimes look at this computer , th this laptop , it's all black , and uh it's quite conventional , and sometimes people don't like too much flashy colours like this one presented here .
A: Mm .
A: Mm .
A: Mm .
C: So maybe we could do like in the range the set of what we propose a black one , very standard one , that meets the the requirements of th such people that want really standard uh things .
A: Mm .
A: Yep .
B: Mm-hmm .
B: Mm-hmm .
A: Yep .
A: Mm .
B: Mm .
B: Mm .
A: And then you have the option of having the different colours , different covers .
B: Yes .
B: So so so that that would make the trends equal , so we we we really have don't have , I mean Mm .
C: Yeah .
A: Mm .
A: There's n yeah .
A: 'Cause that's the that's the feature that could be included in either of them .
A: Although it is more with the spongy buttons on the um on the other one .
C: Yeah , so a a point better for the for the number two .
B: Yes , indeed .
A: Okay .
A: So .
A: Two and three , or one and two ?
B: Yes .
D: Yeah , it's one .
B: Say , say one and two .
B: One and two .
A: Mm-hmm .
C: Okay .
B: So le le let's see .
B: So d this one has spongy but buttons ?
A: Okay .
D: Yeah , it says a One point six , one point One point eight yeah .
C: Yeah , the blue one uh spongy .
B: Mm , I see , yes okay .
A: Okay so the average of that is three six nine divided by five , so five mm nine by five , one point s eight ?
B: Good .
B: Just add it .
C: Nine .
B: You know .
B: Three , six , seven .
A: This one , eleven thirteen nineteen twenty one , divided by five is four point two yep .
D: Four point Uh four point two .
C: Very good .
A: Okay .
A: But we still got a very different price for those two so they're not really comparable yet anyway .
B: Mm-hmm .
B: We we must try to get them closer .
C: Yeah , it's right , yeah that's right .
A: Yep .
B: Both in i i or we just have to choose .
D: Wow .
B: And adapt .
B: Because , when we choose for this one we have to we have to make it more attractive and w when we to d for this one we have to make it more cheap .
A: Yep .
A: Mm-hmm .
A: Well it's easier to just make that one cheaper by just taking the speech recognition out .
A: That'll basically take us down to the budget .
B: Yes , well But I'm now did y did you work with the same prices that I have here ?
C: So I I give yeah I just give a call with the manufacturer uh and uh I explained them and they told me this could be possible for sixteen Fr Euros .
B: Mm .
C: Uh unfortunately we didn't see this chip , uh Matthew , so maybe we have to recap with this one .
D: Yeah .
D: Yep .
B: Mm , tha Well yes , well uh re reconsider it .
D: Maybe we ought to reconsider everything with this , yeah .
B: So let's let's try to to model this this phone in this sheet , uh what kind of energy source uh I I we didn't speak about that .
D: Mm-hmm .
B: It's a it's a normal battery , or Yes .
D: Yeah , it migh It it'll need uh more than a conventional one , it won't be uh just maybe you might use a A_A_ battery actually .
D: What do you say , Mael ?
C: For this one it's a normal battery .
B: Just so one battery .
B: 'Kay .
B: Electronics .
B: given speech recognition I think w you should go for the less fancy chip .
D: Yeah .
C: Uh sample speaker , yeah .
B: Yeah , yes , or sample sensor , yes .
C: Sample , yeah , this one .
B: Yes , this one .
B: Okay .
B: Case ?
B: Um , I see I Double curve .
C: So So which one are we talking to ?
D: Curved .
D: Double curved yeah right .
D: It's uh Are you talking about this or that ?
A: Mm .
A: Yeah , it's gonna be more than just the biggest case , definitely .
B: Mm .
C: Well Yeah .
A: Either of them .
B: Oh yes , we are talking about , but they have the same shape , but , actually bu So th th this would be double curves ?
D: Mm-hmm .
A: Mm .
A: They're both going to be not basic cases .
A: Mm-hmm .
D: Yeah .
B: 'Kay .
B: Uh , plastic would be the material .
A: Yeah .
A: The basic one , yep .
C: Is it zero Franc ?
D: A special colour ?
B: Uh special colour , now we leave it to the covers .
D: Uh Ah good .
A: So now we're either going button or L_C_D_s , L_C_D_ display .
B: Push .
B: Mm , yes , but Yeah th now this is per per unit , this number of components .
C: L_C_D_ is .
C: It's okay .
C: Just say L_C_D_ .
A: Is that price per unit , or for the whole thing ?
A: So it would need twelve buttons .
D: Yeah , we might need a scroll wheel , right , for that ?
C: No but for this one it's twelve Euro .
D: No , for that one also .
C: There are twelve ?
B: So , one , two , three , four , five , six , seven , eight , nine , t Yes .
D: Yeah that's a scroll .
B: Twelve I believe .
B: So this comes to eighteen .
A: Mm .
A: And that's without any special button supplements .
D: Yeah , one scroll wheel you might need .
B: So So I think but th do you agree th that thi Yes I Yes I'm I'm no I'm no I'm not sh sure .
A: So we'd have a special colour , special form and special material on all of them .
A: They're not just standard buttons .
D: Uh Bad estimate , right ?
C: Wait a minute , it's not it's not double curved , it's single curved , right ?
C: Because it's there is no like .
A: But I thought it would be curved on two it's like it's curved on the sides and curved on the top and bottom as well , that's what I thought .
C: Well it's you know this curve like this so , it's w there is only is is is there is nothing like y you know in the other stuff there are yeah concave .
B: Yes I kno undes I understand what you mean , yes .
A: You talking about concave curves ?
B: Uh-huh .
C: So I think we can put um the single curved in the sixteen .
B: Both .
A: You think a single curved ?
C: That makes uh seventeen .
C: And what are just The bt buttons , we have twelve buttons , are you sure ?
C: Yeah .
A: Mm .
B: Yes .
B: Uh W d we have we haven't talk about a , but that's no a is very exp inexpensive I believe but it is not in the list .
A: We have more , we've got those the scroll wheel on the side and yeah The sc Mm .
C: So I had a bad uh bad estimation .
A: We've got a scroll wheel for the volume don't we , or is it some other thing that's not on there .
B: W ho h is this a scroll wheel or is this a a a sort of button which can be pressed on two sides uh so for higher and lower ?
C: No no no .
A: 'Kay we've only got five minutes left guys so we need to wrap it up pretty fast .
C: Yes , a kind of scroll wheel .
A: So this is even more than the um than the cost you gave , the sixteen Euros .
B: Mm .
B: Mm-hmm .
C: Okay , so based on that , yeah , um where is the es okay sample speaker But still , yeah it No we cannot , yeah .
D: That is the sample sensor and sample speaker .
B: So um We're We We could go for the for the for the for the for a simple chip , but then we can't have the the speech recognition , yes ?
D: We just need that actually .
D: We need one .
B: Yes ?
B: So so w when we w a this would this would be cutting the speech recognition .
C: So But the um Yeah but if you have the near the L_C_D_ you can um choose select between um you know like uni universal between audio , T_V_ and V_C_R_ , and this needs a needs a advanced chip .
D: S Oh I i it I think it's going to be y y yeah it's th with the regular chip , yeah .
B: Transti Say say it's regular , regular chip , and we still on fifteen , so Yes but that maybe Well we can just say one .
C: Right , Matthew ?
C: Or regular chip ?
C: I think yeah regular , today we you can do that with regular chip .
C: Yeah .
C: Okay .
C: Okay .
D: Yeah .
C: So .
C: And what about the number of buttons buttons uh my Matthew ?
D: Uh Yeah .
C: When you look at this w , this u uh item , But You cannot make a phone to your boss saying twelve fifty is really really low , no ?
B: Ca l we are just when we just want to uh to cut the number of buttons we have to make seven to to fit in in twelve twelve fifty .
B: So is it possible ?
A: But that's seven basic buttons right , seven buttons without any adds-on , without special colours or form or material .
D: That'll be then we have uh have to ask the user to press it several times .
B: Mm-hmm .
B: No no , he he he I I Mm-hmm .
A: Well So the L_C_D_ display is is three Francs , sorry three Euros , by itself .
C: And uh we don't want to to change that right ?
C: We we really want a L_C_D_ other otherwise we w wouldn not get the market .
D: Uh Or we could even replace them by buttons actually .
B: Mm-hmm .
B: Otherwise y you ha you have a s ve very normal uh thing like this .
C: It's evident .
C: Yeah .
A: Mm .
A: So twelve Euro fifty , we got two off of the battery , we can't do anything about that , so ten fifty , if we want an L_C_D_ dispra display , that's seven fifty um , so we've got seven fifty to use for the case and for the buttons .
C: And I dunno So wha what what each of us think about the because it's measure point the L_C_D_ , um Do you think it's important ?
B: Mm .
A: And the chip .
A: Sorry the chip's up there already .
B: Mm-hmm , mm-hmm .
A: So we're gonna have to scale this down to get within budget , there's no doubt about that .
B: A Mm Mm .
C: Because sometimes whe when you watch the T_V_ in fact , you have a big display and maybe you don't need one more in your hands ?
C: I dunno , I'm just asking .
D: A actually it depends , it depends what kind of functionalities you want to add into it , for example if you add two more functionalities then better you add two more buttons , or and you'll have L_C_D_ display which is that is going to bring the cost by two two Euros at least .
A: Mm .
A: Yep .
A: Mm .
A: Yeah .
A: I think , unless we can really drive these prices down we need to get rid of the L_C_D_ display .
D: Okay so we can get rid of it and then add a couple of buttons .
C: Yeah , it's true yeah .
C: But uh , do we want that ?
C: On the market point of view , yeah .
C: What do you think uh , L_C_D_ is a major feature , or ?
B: I I think we have to come to a decision now , just I I think we we what we just do i is vote about the uh the L_C_D_ uh display so Yes .
A: For the price , it's gonna be what we can afford , and it's looking like we can't afford the L_C_D_ display , there's no way we can get it in there .
A: Mm .
A: Mm-hmm .
C: You assume , you want a democratic voyt vote , right ?
C: Okay .
B: Yes .
B: Yes .
C: Okay .
B: One man one vote .
B: S so who thinks the the L_C_D_ disply display should be i should be in it ?
A: I th I'd like t it to be in but I can't see it happening .
A: I can't see it fitting in .
B: Mm .
B: Mm-hmm mm-hmm .
D: I think but Yeah but the only thing is that what is the multiple functionalities you want to include with that .
C: We need to be .
A: Bu y you're a power voter uh veto anyway as Project Manager .
B: Mm-hmm , I know , but Yes .
C: Yeah .
A: well we have to make a decision now , that's it .
D: Yeah .
B: So uh uh having an L_C_D_ s display is just uh uh have very very limited amount of buttons .
B: Is that acceptable ?
B: Ca can I have can the functions be implement in an You've you you agree .
C: Yes .
D: W I I I just Yeah .
B: So hav hav having seven buttons , instead of twelve .
B: So that wou would be cutting cutting suh say about these buttons .
C: Because one yeah th show me that uh actually we could in fact we move these three buttons and have three uh possibilities for each of the three here .
B: Mm .
C: Here one , at the middle , and at the bottom .
A: Mm .
A: I think then we we're really losing ease of use .
C: Okay , .
D: That will create another problem .
D: For the people to use it .
D: It's not going to be easy .
A: Okay .
C: Okay .
B: Mm .
D: Doing that .
B: So um I I think we should we should cut the L_C_D_ screen .
B: That that's that's my opinion .
D: No , it's okay , you uh cut the L_C_D_ screen and introduce two more buttons .
B: Just Uh where , L_C_ Okay w we now we can just uh Yes .
A: Okay .
A: So L_C_D_'s out , is speech rec out now ?
A: We've Yep .
C: The speech recognition is out .
C: Because of the budget , yeah .
A: Yep .
A: So are we basically back to the original one now , back to the first version ?
A: Which turns out to be on budget exactly , pretty much .
D: Yeah .
A: With these new costings .
C: Yes .
A: So just look at forget that one and look at that one now .
C: Yeah .
B: Yes .
B: I th I th I think w we just go for this one and that that now twelve Euros is the is is the price , okay .
A: Mm .
A: Yep .
A: Okay .
B: My m my supervisor will be glad that it's fifty cents cheaper than he expected .
A: Well that's that's Yep .
C: Actually yeah , we we we will not need the really uh expert designers um because the amount , yeah .
A: So .
A: Mm .
D: Yeah .
A: Yep .
B: Okay .
A: So w we can go back and l talk to the suppliers maybe and see if we can drive the prices down to add a few more things in but that's all we can do with the restrictions we have at the moment .
B: Okay , good .
B: Then we the same .
B: Thank you .
D: Okay .
B: That was it .
A: Mm-hmm .
D: That's it .
C: Thanks .
D: Cool .
A: Okay .
","As the meeting opens the project manager tells the group that they must stay within the budget of twelve Euro and fifty cents or will have to redesign.
After Matthew arrives the designers begin presenting the two prototypes, beginning with the basic conventional one which is shaped like a surfboard and costs 7 or 8 Euros to produce.
It contains an on-off button, volume switch, up/down channel function, 10 digits, and two extra buttons for teletext and an additional function.
The next control is futuristic because feels like a mobile phone, has 6 keys, and is smooth.
It also has a power button, channel up/down, slow pause/slow stop, LCD screen, toggle switch that changes it from audio to video, and microphone.
It would cost 16 Euros to produce, which is out of the budget.
The marketing expert gives the product evaluation and they rate them on look and feel, innovation, ease of use, appeal to the correct demographic, and adherence to the company motto and fashion trends.
They discuss the energy source, shape, chip type, LCD and speech recognition, and additional buttons.
After choosing features their remote costs 12 Euros to produce.
They close the meeting by thanking one another.
NA.
The remote will be double-curved.
The energy source will be a normal AA battery.
Shaped like a surfboard.
Made of plastic.
Will contain a regular chip.
Have no LCD screen or speech recognition.
Addition of two buttons.
Production cost 12 Euros, 50 cents cheaper than budget.
Will talk to the suppliers to see if they can lower prices and add a few more features.
The group created two design prototypes to choose from.
When they rated both products, they found that the basic version was not innovative enough but the advanced version was too costly.
They eliminated many of the features of the advanced version, eventually bringing them near to the basic.
It was a long and tedious process, taking much time for them to reach an agreement since some felt an LCD screen was necessary and others did not.
"
"D: .
D: .
D: .
D: .
A: Wait for the marketing director actually , so .
A: Anyways .
A: Uh .
A: See , shall we wait ?
A: I'm not sure if he's late or delayed or whatever , so I'm gonna start soon , we have now don't have much time anyway .
B: Oh , there he is .
D: Yes .
C: Okay , we Mm .
A: There you are , okay .
D: Sorry , a little bit of pl little problem with computer .
A: Uh no problem .
A: We're about to start , so have a seat .
A: Okay , welcome again .
A: Today , functional design phase .
A: I'll take you over the minutes of last last meeting .
A: Okay , that was just to get to know each other , have a little thoughts on what your vision is and on this project , so I put the minutes on the I made on the on the p the the project share , so if you wanna review them , they're there .
D: Uh .
A: I will do so after every meeting , so if you have some information you wanna take back you can find it there .
A: Anyways , um today three presentations , from every one of you .
A: Um after that I got some new project requirements from project board , so we're gonna go af go after over this later .
A: But I wanna start with uh stuff you did first , so we can see what everybody came up with .
A: And after that we can have the new requirements and share some thoughts , so .
A: Who would like wanna go first ?
D: Yeah , sure , no problem .
B: Go ahead .
A: Take it .
D: Um there was a little problem with my computer so not uh the whole uh presentation uh Yeah .
A: Anyway , let's see what you have .
D: Um Okay , and I want to open the my s oh no .
A: Uh it's still a bit open .
A: You should close it on your own notebook , I guess .
A: Yeah .
D: Oh no , that's okay .
A: So there ?
A: Okay .
D: Uh slide show .
D: Yes .
D: The functional requirements , it's uh uh very important for uh the user , he he wants to yeah .
D: The the method we used uh it it's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what's uh important .
A: If I can cut in , is it people or men ?
D: Uh People , sorry .
A: Is it people , okay .
D: Both women and men , yeah .
A: 'Cause I thought it was only men , so 'Kay .
D: Okay .
D: Uh the findings um uh seventy five percent of the users find most remote controls ugly .
D: Um Yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only So that's the most important things .
B: That's pretty shocking uh .
A: So we have to s we have to do something about that .
A: Okay .
D: Um oh yeah , not all of it is it on mine on my PowerPoint presentation , but um uh the relevant buttons are the power , the channel selection and the volume selection .
A: Okay , just talk ahead .
D: It's uh the most basic buttons that a user wants uh to use .
A: Mm-hmm .
D: Uh less important is tel teletext , uh um they use it , but it's not uh very uh important uh on the scale of zero to ten they six and a half uh and but not important is the channel selection , the the hmm ?
A: Mm-hmm .
A: Okay , that's okay .
A: That's a little weird .
D: Oh , the the no no no no no , that's very important , but uh w and not important in the audio settings , display settings and uh Yeah .
B: Which channel selection ?
A: Okay , we can we can hide those under a menu or something , okay .
B: Oh , okay .
D: Um new preferences preferences .
D: Uh um um beep to find your control , was that was in the test , the the most people uh f find it uh irritating uh when they cannot find a rem their remote control , so uh I think it's a bee beep to sound it and uh you can find it .
A: That's like a button on your T_V_ ?
A: Remote , okay .
D: And another thing uh they want was uh speech recognition um so they can say uh what they want to let's go to channel one and uh that's uh kind of things .
A: Okay .
D: And they want maybe an uh L_C_D_ screen um to to look it um wh what's on every channel uh and uh what do I want with it ?
A: We wanna have a little preview on the remote control .
D: Yeah .
A: Preview what's on the channel .
A: Okay .
B: Is that manageable ?
B: 'Cause it sounds pretty expensive too .
A: That sounds too It's possible , but uh I think it's expensive , but do continue .
D: Yeah .
B: Okay .
D: Yeah .
D: Um Uh my personal preferences is uh a button for my favourite channel , so I can uh I dunno , so I can zap to my uh f uh quick uh to my favourite channel wh what I uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , so I can zap t to What ?
A: Okay , you don't set it yourself , it just remembers the channel that you are on most , for example .
A: You want the you want it to be programmed , for example y programmed f or you want it to recognise your favourite channel ?
D: Yeah .
D: Yeah .
D: Recognise Yeah .
A: Let's see , you you spend twenty minutes each day on that channel , so it recognises your favourite channel .
D: Yeah , that's uh what my personal preference like .
A: Okay , so it's it it does it recognise itself , you don't have to set it Okay .
D: No , itself .
D: Maybe it's easier to to sell it , but I don't know it's manageable , but we will uh we will see .
A: Okay .
A: I see .
D: Yeah , it's a little bit uh it's the end of it .
D: It's a little bit uh I lost it , the computer uh crashed , so .
A: Okay .
B: Okay .
A: No problem , it's it's okay , that's Yeah , go ahead .
B: Shall I go ?
B: Okay .
D: Yeah .
B: So , some technical functions .
D: Darn computer .
B: Basically I have some issues which you discussed earlier .
D: Yeah .
B: Uh let's just start with the method .
B: It sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues .
B: So the things I'm going to concentrate on are the user aspect , because the technical aspect , that's pretty much covered .
B: We can do that .
B: What goes wrong at the user .
B: Gets the remote control .
B: Where is the remote control ?
B: We've all had it once , I want to watch some television , where's the remote control ?
D: Yeah .
B: That was one of your ideas which you posted in the network folder , a really good idea .
D: Yeah .
A: That seems very good .
B: Uh these are just the issues .
B: I come to some uh personal experience , findings , possible solutions later .
B: Searches for the button .
B: There are many buttons on a remote control which are not clear .
B: Uh so either we lose those or we try to make it a little bit more clear .
D: Mm uh .
A: Mm-hmm .
B: Uh also symbols tend to fade after a while .
B: There's nothing more annoying than faded symbols , because you don't know which channel is this button , so possibly we could find uh something for that , yes .
A: Okay , so have it more make it more durable actually .
A: Okay .
B: Uh covered that .
B: Oh yes , user presses the button .
B: Um usually when you have a lot of buttons , buttons are small .
B: So you press more once remote control goes kablouey or something like that , so we have to pay attention not to put too mun too many buttons on uh the remote control .
A: Okay , so the buttons should be Mm-hmm .
A: Yeah .
B: And possibly also the size , so more important buttons , bigger si So this is basically what I h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others .
A: Wow .
A: The s Yeah .
A: Make it make them bigger .
A: Even more durable uh .
A: Okay .
B: Uh This I pretty much covered .
B: So what we want to go to is not this one , but more less buttons , easy , some bigger buttons .
A: Yeah , it's true .
D: Yeah .
B: So that's basically uh what I had in mind .
A: Yeah , that's clear .
B: This is not the final design , this is just a general idea of how I'd like to see uh basically the general idea .
A: No , of course uh Yeah .
A: I must say that it Hmm .
B: So that was it .
A: That was it .
A: Okay , that was good .
A: So we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , so The other aspects , we'll just see how what you came up with and what's possible for that budget .
B: Yeah , I think it's a really good idea .
B: Yeah .
B: Yeah .
A: Okay .
C: Okay , that's fine .
C: Um .
C: Okay , now work a little with me .
C: Okay .
C: Well , let's start it as it is .
C: Okay , uh the method .
C: There are a few questions that need to be answered , uh you already uh talked about it a little bit .
C: Which buttons are wanted , uh is our remote control universal or should it be programmable .
C: Uh if it should be programmeab grammeale then we need um something like a mode that you can switch it .
C: Because then the buttons have to send out a different signal then they would normally do .
A: Mm-hmm .
C: And uh how big is the remote control uh going to be ?
C: I'll tell you why that's important to me .
C: Um there are a lot of technical parts in the remote control , so uh uh that's why I also would like to say uh go a little bit easy on the designs , uh I heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already .
A: Mm-hmm .
C: So keep in mind that everything that you keep uh think of , it has to b to be built .
C: So it's that's not as easy as it s might look like .
A: Yeah .
A: Of course , hmm .
B: Okay .
C: Uh material study , I'm working on that um for the the costs .
C: I have to check out how far I can go with that .
C: Normally , a circuit board is made of fibreglass uh and the wires are made of copper .
C: Uh that is how it is done and all the remote controls work that way , I think we can just go on with that .
C: Um then I've read more integration of materials means less cost for the production .
C: The more we can make uh at once uh in one piece , uh that is cheaper .
A: You mean integrate them all into the circuit board .
C: Exactly , so if we make a circuit board with the the connections already on it , then that's cheaper .
A: Okay .
A: Yeah , okay .
C: So we have to make something that's not too difficult in design again .
A: So you have Mm-hmm .
C: This is what look like uh looks like if you press one button , so this is not the entire thing .
C: You have the the power coming in , then you have like a switch .
C: The switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a Morse code , that's how you should see it .
C: The Morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs .
C: You have infrared and an interv um uh how to say it ?
C: Uh a light in indication , light that you know that it's functioning .
C: Uh here again , that's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different Morse code when some button is pressed .
C: That makes it much more complex , so we really need to have a look , do we want that or not .
C: Uh I don't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light .
A: Okay .
A: Okay .
A: That was it ?
C: That was it .
A: I'll get back to my thing then .
A: Uh Okay , back this up to the screen .
A: So I got some new information on the project specifications are changing a little .
A: Like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people don't use the teletext anymore or hardly , so it can either Well , I don't think we should remove the button , because there are always people who are using it .
B: Yeah .
A: But I don't think it should be very it should be one of the big buttons for example .
A: Just put it somewhere or under second option or whatever .
A: It's not important anymore .
A: Um we're targeting young people now , because our um This is a new product and with this new product we want to appeal to younger people , which are um the younger people were defined under forty .
D: Uh .
D: Yeah .
C: Hmm .
A: I so I think it's that's also good with the fashion and everything , so yeah .
D: B Yeah , and they want to pay for it and uh With more Where with more technical specifications in the Yeah .
A: They want to pay for it , people are willing to spend money actually to buy a um remote that they like .
A: If they like the way it looks , the way it functions , so they're actually gonna spend uh spend money on it .
A: Yeah .
A: see how far we can go with it anyway , so And one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but I'm not sure if we I think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody's taste .
A: So With that concept I started thinking , so why not just steal Nokia's idea and just make changeable covers for your I mean those cost hardly anything I think , and people could even spend extra money on buying a cover and so have an entire new remote control that they like to see .
B: Oh .
C: Yeah .
A: Or we can sh for example we can make a different a basic design .
A: And sell the covers separately , for example .
A: That's just a little marketing idea that could be applied , so you can p it appeals to really everyone .
A: So you don't have to I think you don't have to make entire remote controls .
A: We make a basic one and manufacture this cover separately .
C: Mm-hmm .
A: So that was that was my idea on what we could do to appeal this product to everyone .
C: Hmm .
A: So just I'm not sure if you came up with anything in the meantime , after making a presentation .
D: Yeah .
A: Would you like to share ?
C: No , I think this is a good idea .
A: Okay .
C: But Go ahead .
D: But oh ?
B: Is it manageable ?
D: Yeah , with with an L_C_D_ screen you can Why ?
B: Is it easy ?
A: Oh yeah .
A: I think we should lose the L_C_D_ screen , like you said .
C: Y Yes , I think so too .
B: Yeah .
A: I think for example it's it's huge I think the L_C_D_ is huge , it consumes batteries like hell .
D: Nokia w Uh .
A: I think it takes up a lot of a lot of power .
C: Yeah .
B: And it costs too much to fabricate , so we're on a tight budget here .
A: It costs a lot , I think .
C: Okay , uh Mm .
D: Okay .
A: What we could do , what could be possible , is maybe not an L_C_D_ screen but with a preview , but y I'm not sure if it's even possible .
A: For example , a little T_V_ guide .
C: Hmm .
A: Like you have a little just just a text only , not colour , just a little text thing so you can use your remote as a T_V_ guide .
C: Mm-hmm .
D: Yeah .
A: I'm not sure it's even possible , but maybe okay , make it Yeah , find a little compromise in that , but What did I write down ?
C: Hmm .
C: I have to check that out , I'm not sure .
D: Yeah .
A: I think the p yeah , the beep is a very simple thing to imple implement , just make a button on your T_V_ and just hit the button , it beeps somewhere .
C: That must be possible .
A: I think it's easy to implement , we should go for that .
C: Ja .
C: I'm sorry , whe where do you wanna hit the T_ you wanna we want a button on the television .
B: And it's Maybe just a slap-on sticker with a button which sends out a small signal .
A: Uh speech recognition .
A: I thin Yeah , I mean where else should you put it ?
C: In th okay , but that rules out a universal remote control .
C: Because that's not possible uh .
A: Yeah , but how are you gonna use that if your I mean if your remote control is lost , how are you gonna press where are you gonna press the button ?
C: Uh .
C: Yeah .
C: Exactly .
A: A slap-on sticker .
A: Oh , you mean as like a separate thing you can attach to your T_V_ .
D: Mm uh .
B: Yeah , exactly .
A: Yeah , that could be possible .
A: A little little box you can attach to your T_V_ is fine then , okay .
C: Okay , then uh I'd I'd like to know now if we want the uh universal remote control or not , because that's uh determines everything I'm gonna do .
A: I think it's universal .
A: I think we should go for universal , because apparently we're a separate company making separate c remote controls to sell to a lot of diverse people .
C: If not Okay .
D: Yeah .
A: I think universal remote control should be possible .
D: Um Everyone uh wants to buy it , so we w yeah .
C: Okay , then I go for that .
A: Yeah , I think we're targeting everyone , so remote Okay , universal is good .
C: Yeah .
C: Okay .
C: No , it's fine with me , but then I know what to look for .
A: Speech recognition , I think it's very hard , because we're selling across multiple countries .
A: So I think implementing speech recognition is such a small um apparatus , it's very hard to do .
D: Yeah .
D: Or one .
D: Or when you say one two uh i it uh it's enough , right ?
B: And it's Besides that , the technology isn't really super yet , so that is a problem in implementing this .
A: Yeah , but I don't see Arabian people speaking one , two uh whatever .
D: But Oh yeah .
A: It's Yeah .
D: Yeah .
A: It's not a mature technology , I think it takes a lot of memory and everything in in a remote control , so I don't think it should be implemented in a remote control yet uh .
D: Okay .
B: It's a good idea , but it's just not I don't think the market's ripe for that yet .
C: Uh-huh .
D: Yeah .
A: What else do we have ?
A: Um well you should you should look into the in into the materials that are real durable .
C: Mm-hmm .
A: So the the the symbols won't fade , maybe a little harder plastic or especially li we don't maybe we don't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first .
C: Exactly .
C: I already noted that .
C: Mm , okay .
C: Okay .
A: Mm the thing is the most important things that we have now .
C: Hmm .
A: Let's see .
C: If we uh make a remote control with changeable covers , then we can also make uh a cover for every language area .
C: That's fo is uh especially for older people , that they can read it read it in their own language .
A: For example ?
A: Well , we're not we're not targeting older people , we should remember that .
D: Yeah .
A: Everything we target is under forty , so .
C: That's okay , okay .
A: You assume that that they read correctly and I think they're The most important thing about young people is that they're really sensitive to to trends that are passing through the world , so No , of course .
C: Huh .
D: But b But every Oh .
C: Uh okay .
B: But should the exchangeable covers include the buttons themselves or just the C that's a problem with the with the text then .
A: No , I think it's just something you you put over them , because Yeah we c Yeah , you ca Well , tha that's not a that's not a bad that's not even it's not even a bad idea .
C: Hmm .
C: Hmm .
A: I mean , for example , if you're if you're into the durability issue you could For example , if your buttons are faded , after I mean if you make a durable remote , they are faded , you can just buy a new cover .
C: Mm .
A: Uh I'm not sure it's it's hard to make .
C: Okay .
C: Uh but I know that the buttons are like a Nokia telephone on uh one sleeve , so you don't have to change your whole cover .
A: So it's a good and a bad idea .
A: Mm-hmm .
C: Uh we can make something that you can only remove the sleeve .
C: Know what I mean ?
B: Oh yeah , I know what you mean .
C: It works the same as a Nokia telephone , it's it's in my uh 'kay .
A: Yeah , I know , it's just just a one one piece of rubber for example , okay .
D: Yeah .
C: Exactly .
B: Yeah .
A: Yeah , that's what I something I have to look into .
A: Either either change both the buttons and and the cover or just the cover , I'm not sure which which is easier , so Um anyway , yeah , this is what we're gonna do afterwards , just lunch break and have more individual work after that , so let's see what we let's see we So you have to come up with a components concept , yeah .
C: Hmm .
A: I want some you should do some trend-watching , because even if we're if we're gonna do those covers and everything , what people really want , that's what we need to know in this phase , because that's gonna be the essential final design that we're gonna come up with .
D: Yeah .
D: Yeah .
D: Okay .
A: Um Yeah , I think user interface is fairly obvious .
A: I mean it should be very intuitive , s Yeah , it should speak for itself .
B: Pretty straightforward .
A: Uh for example I bought a remote control last week with a new T_V_ , it was it l it's like all buttons and you have no idea what it does at first , and I'm total T_V_ new , anyway .
A: So I think it should be have less or l very little buttons and maybe a second second level menu for the advanced things .
A: Or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your T_V_ .
C: Mm .
B: Is it techni technically possible to uh send a signal to a television and then pops up a menu , because we're working with different types of television , so we're going to work with that ?
C: Yeah .
A: That is true .
C: I don't think so .
A: No , that's true .
C: No , I don't think so .
C: Because the television needs to respond to the signal , and if it doesn't know how , it's Exactly , that's not possible .
A: Yeah , that's true .
B: It's an in-built menu , isn't it ?
B: Yes .
B: So basically we Or we could use a double-sided for less used functions you Yeah , with the cover .
A: I'm not sure if it's impossible , but uh there's a chance it's not , so .
A: A double-sided remote control ?
A: I don't think that's useful .
B: I it's basically an idea to overcome these issues , because No , but basic functions but functions which are not frequently used .
A: Yeah , but then you're gonna have a lot of wasted buttons .
A: For example you have a Sony T_V_ and the half of the buttons won't function if you have a for a Sony that won't for a Philips T_V_ .
C: Hmm .
D: Yeah .
B: Because if we use a universal remote control , we're going to have to have most buttons on it , so Yeah .
A: I don't think we should Yeah , for exam I'm not s yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their T_V_s , not not the very complicated settings that you can usually do that with uh either a old old remote control if they really hate that thing , but you can't you cannot take into consideration all the different brands of T_V_s .
D: Mm yeah .
C: Mm .
C: Mm .
C: But that might be broken .
A: I think there's I think there is a standard for example between uh because usually the the menu is the menu button is is usable between different brands .
C: Hmm .
C: Hmm .
A: Especially the big ones , the big brands , so .
C: Hmm .
A: 'Cause everybody I have a universal remote control and it can use the menu button , so I think I'm not sure , if you can put some research into that , if it's possible .
C: Hmm .
A: Uh I think just a b and the navigation is very basic , it's usually the same thing .
C: Mm okay .
C: Mm .
C: But I think there must be a way uh to invoke the more complicated functions of a television .
C: For instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that's in it .
A: Yeah .
A: Yeah , that's true .
D: Yeah .
C: Because otherwise you'll lose functions by buying our Okay , I thi I think so too .
A: I think so uh we need to put some research into that if if we can open the menu , I think it's possible , just the way how to .
D: Yeah .
D: Yeah , yeah .
A: Yeah , then then you could do everything I suppose , because usually the T_V_s have tha that inside in this other little piece of software , so it's okay .
C: And I think that our r remote control should not look like uh any other .
C: For instance uh Sony makes all their remote controls exactly the same for all their devices , and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different .
A: Mm-hmm .
A: Yeah .
A: Yeah I think it should be a little distinct from everything else , because it's either it's both mayb maybe the shape can be a little different .
C: We should not do that .
C: Exactly .
D: Yeah .
B: Yeah , I have some ideas .
B: I have some ideas .
A: Maybe it's a little more curves or whatever .
D: Um yeah .
C: Mm that's your uh division .
D: And uh with different colours uh .
A: So um Yeah , this .
B: I'll put some on paper and present them next time uh the ideas that I have .
A: Not sure what because we have forty minutes , I'm not sure how much time we have left for the meeting anyway , so .
D: Okay .
B: I heard a beep go .
A: Yeah , but it wasn't me , it was him closing something .
D: Yeah .
A: So anyway , yeah , we could do some i do some work now on on the design for example .
A: I mean what do you want , do you want , but Yeah , may maybe something like this .
B: Yeah , but we like some some curves or Yeah .
A: But though smooth inside .
A: So you have the transmitter here for example .
A: Let's see that you what would be handy .
D: Uh .
A: I think that the the buttons should be the channel buttons should be uh on their own .
D: And a light uh Volume .
A: Let's see one , two God damn it .
B: Oh , we get the general ideas , yes .
A: Yeah , okay .
A: Another one here .
A: Let's see what I think this should these are always on top of the of the control , so they should be here .
C: Hmm .
B: Yeah , and since you're holding it like this , I suggest you put the channel up channel down and volume yeah yeah .
A: Think it's like this .
A: Withi within the Yeah , just take it .
B: So you have the up channel the down channel the volume , do we want that horizontal or vertical ?
A: Do you take triangles or Um I think it should be I think it Maybe we should make 'em bigger or whatever .
D: Uh it's it's fine , I think .
B: This is basically what people are accustomed to , so Yeah , but this is just a g general idea .
C: Yeah .
D: Oh d Yeah .
A: Yeah .
B: Uh maybe the menu button can go i in the middle .
A: Yeah , in the middle .
A: It's it's usually uh there , but Mm .
B: Whoa .
C: Perhaps we should also make uh something like a flash on it , if you if it's lost , for people that are deaf .
C: They they won't hear the the beep .
A: Yeah , but for example if it's lost in your armchair , we'll not see the flash .
B: You won't be able to find it .
C: Yeah .
A: And flash takes up a lot of batteries again .
C: Uh .
C: Yeah , it's true , but it's it's only has to do so when you press the button that it's lost .
D: Just And L_E_D_ uh on it .
A: Yeah .
B: We could make a combination that it goes beep and that you that some light lights up .
C: So .
C: deaf people ?
A: Yeah , I thought about for deaf people for example , so .
A: We could do that .
D: Just a light on it or Very important .
A: Uh let's see .
B: So we have the basic channels we've got here , uh the power button somewhere over here ?
A: Oh yeah , it's true .
A: Um that thing should be central .
A: You shouldn't be you uh shouldn't press it by accident , but it shouldn't be stacked away somewhere .
D: Oh , that's It's And But you r And you are reading from the t you always read from the top to the the bottom of it .
B: I usually press it on top .
B: At least that's what I'm accustomed to .
A: Yeah .
C: I have another idea , I'm not sure if it's possible .
A: Yeah , like that's gonna work .
B: What would you like to ?
A: Yeah , I thought maybe we should move the buttons down and put it here for example to From top to bottom .
A: Yeah , that's true , you should I think the bu the power button should be on top , 'cause it's the first thing you do , turn it on .
D: Yeah , so it's Yeah .
C: Mm .
A: So power button on top .
A: Um Mute .
B: Okay , mute button .
B: Is that somewhere here ?
A: Do we hardly I think it should be at the bottom somewhere .
B: Is that used often ?
D: So i it's sorry ?
B: The mute button ?
A: Mute .
B: Do people use that often ?
A: Turn the sound off .
D: No , it's no .
B: 'Cause uh I'm pretty much accustomed to it right over here , at least in general , but It's not that important , no .
D: Uh .
D: Hmm .
A: I don't think it's important , but I think it I think it should be you c you could put it somewhere here .
D: Or or with the volume selection .
A: No , because it Yeah , people are accustomed to that , it's Can I have that ?
D: Around uh not uh not at top at the around the volume selection .
D: I don't know where exactly , but Wha No .
B: Sure .
A: That's j Take this out and here see Uh are we gonna take triangles anyway ?
A: I'm drawing triangles , but Yeah , it's maybe a bigger lesser than thing .
B: That's pretty much what people are accustomed to , aren't they ?
A: So anyway , I think this is should be the channels and or sh Here , okay .
B: Well , I'm accustomed to the channels being on top .
D: Yeah .
C: Yeah , me too .
D: Yeah , that's better .
A: Okay , should we chan okay , this two , channel up and down .
D: On the right .
C: Shall we uh also look if it's possible to make a rechargeable remote ?
C: That you don't have to buy new batteries if every Mm , yeah .
D: Yeah .
A: Well , for that is it's on one part it's um it's a good thing to recharge it Maybe we should what what could be possible is one with rechargeable batteries for example .
D: Maybe it's more ex expensive .
C: Uh .
A: You have just put Penlite batteries that are rechargeable , because it's an it's it's it's very annoying .
C: But that's already possible .
B: But isn't that expensive in the entire package ?
D: Yeah .
A: I'm not sure y I'm not sure it's if it's expensive , but just take a look at it , because it might be a very good idea .
A: Because if it's it's uh useful to have it rechargeable , but at the same time , if you don't want recha if you forgot to recharge it and you wanna watch T_V_ now , you wanna be able to put different batteries in it , use it now and not in half an hour .
C: Yes .
C: Yes .
C: Okay .
C: Uh you could make a device , but I'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , but it you're the remote also can act as a recharger .
A: How about I think I have a nice idea .
C: So then you can choose , you have every decision .
C: Know what I mean ?
A: Not exactly uh .
C: You can uh put in normal Penlites , rechargeable Penlites , but they can also be recharged with the remote , with a wire .
D: Hmm .
D: Yeah yeah .
A: I think it's uh it's a pretty good idea to have uh like sort of a maybe a base station that you put on the T_V_ .
C: So but But I think that will cost a lot .
D: Yeah , that's g But Which Yeah .
A: Could be flat , you could insert your uh remote into it .
C: Uh a normal wire would be better .
A: I'm not sure .
C: Like a like a P_D_A_ , a hand-held .
A: A what ?
C: You can uh just put it in the electricity and it charges itself , you don't need basic station .
A: Well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal or So you could put that on a T_V_ for example .
C: Yes .
C: That is possible , that's true .
A: It could be very flat , could be very small .
A: It's a very small Yeah , I'm drawing it big now , but So you can put your remote on flat for example .
C: Mm .
A: And at the backside of remote just just just a little hole for example um you just put it down , it recharges for example .
C: Yeah .
C: Yeah .
A: I don't think it's very expensive .
B: But again , isn't that too expensive ?
D: Yeah .
B: 'Cause that means that we have to implement rechargeable batteries , a docking station And do people actually want that ?
A: I'm not sure if it costs a lot , that that's what he r That's that you that's what you buy yourself .
C: Mm .
C: Yes .
C: I'm going to try to find that out .
C: I'm not sure if there's information available on this , but Hmm .
A: It's just an idea , we have to find out if it's possible .
D: But Yeah , they want to pay for it .
B: To pay extra they want to pay for rechargeable ?
A: Do they want but they want a rechargeable one ?
D: Yeah .
A: I'm not sure , you should find out if it's if rechargeable is important .
D: Th uh there was not a el ask esque But But f hmm .
A: Yeah .
C: These are uh comfort issues .
C: So I think people will pay they wanted to pay for comfort .
C: Well , this is comfort .
A: They want to pay for comfort , we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , um and Yeah , we have to either that or make it integrated with a with a docking station .
C: Yes .
C: Hmm .
C: Yeah .
C: Exactly .
C: I think this is a brilliant product .
C: I would buy it myself .
A: I think it would be good actually .
A: I like the beep part anyway .
C: Uh .
A: So um let's go through the Covers is covers is good .
C: I like the covers .
C: That's a brilliant idea .
B: Can can we save this or Yeah .
C: I never thought I hope if I have information about that , I'm gonna Mm .
A: Yeah , it's Oh we can save this .
A: Up and saved .
A: We even saved the ant .
A: Um Okay .
A: So what we have is you have I think you have to do a lot of work on if it's possible for the cost .
A: Maybe yeah , or maybe you can find out i what people are willing to pay .
D: Yeah .
A: We are going for twenty five Euros sales price , but just try to find out what they're willing to pay for it , because if they're willing to pay more , we could lose a little profit and maybe attract more customers , uh we just have to see what it looks like .
D: Yeah , okay .
D: Yeah yeah yeah .
C: Yeah .
D: Yeah .
C: I would like to make a decision .
C: What it costs and what kind of materials that we can uh choose what we want in it and exactly , I need it .
A: Yeah , if you have some financial information that that'd be nice , so .
A: Hmm .
B: Could you post some other essentials of what people want , so that I can work with some buttons , where to put it You seem to have information on that , I'd like to uh see some of it .
D: Yeah .
C: Was it not possible to uh send emails around the office ?
A: No , it wasn't wasn't allo it was possible , not allowed , so .
B: No , it's not .
C: Not .
B: No .
A: So that's um why I'm not sure that you're allowed to share documents on the on the draft .
D: Yeah .
D: My computer crashed , so uh I lost my uh presentation , but I have the uh Yeah , but I Here I have the the s the homepage of uh our internet , and here is my here is my marketing report , maybe you ca you can look at uh that and Ah yeah .
C: Yeah , okay .
A: I don't care .
A: I haven't heard any complaints yet , so .
B: Oh , your computer .
B: Okay .
A: Um Yeah , the oh , they inc uh they include the new one .
B: Well , I have your PowerPoint presentation , I can get some inf information out of that .
B: Let's see .
A: Or just for you .
B: Oh , where would we Where would we want the uh teletext button ?
A: Oh no , I didn't have that .
B: Because we decided that it's n not that important .
D: And one And uh wha what people want , I've uh I have another thing uh Yeah .
A: All it tells just let's make make a new tick the new one .
B: Do we put it somewhere over here ?
A: Um other side .
A: Yeah , let's increase it a little because Yeah , draw us up some some designs of of possible just keep in mind that the important buttons should be on top and either big , so the more less important More or less .
B: Or maybe this is something for the next meeting , I can draw out some ideas .
B: Yeah .
B: Well , we have decided more or less the basic structure .
B: I can put the other buttons in Yeah .
A: Just play a little with this , put l shift a little up or down and we'll see what looks best .
C: What uh what did you wanna say ?
A: Or just po post your designs from time to time on the product share .
D: Um Uh what I al already said is the the uh the remote controls are always lost , but it it's also for people , they want to learn it fast , not uh they want to No It's yeah , it's easy to learn wi and uh Um And The If Um If um Another thing I want to say is that uh we are looking at the market for the age uh younger than forty .
B: Yeah .
B: Maybe another idea uh .
C: Mm .
C: Mm .
A: Yeah , so we don't want we want very little buttons , just the buttons you use a lot .
C: Mm .
B: Yes , but it should cover all the functions , so possibly , just an idea that popped in Yeah , but we could go a step further , because some T_V_s have the uh possibility to adjust brightness , that kind of menus .
A: Well what we had function that what people do , so .
A: People change channels , people they change the volume and they they change channel , they turn T_V_ off and on , for example .
A: That's the basic fu that's what you do I'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented .
A: That's true , but that's what we stick under the menu button .
A: Everything is you say in every T_V_ that's configured under the menu .
B: Yes , but it Because we're making We need to adjust to the technology .
C: But that's the question , is it ?
C: Because it needs to be configured in the television under the menu .
A: Yeah , but But I think most modern T_V_s have it in their menu .
C: If it isn't , then we cannot reach it .
C: I think so too .
C: I think so too .
B: True .
C: Uh isn't there a possibility to do research on that , so we know that for sure ?
C: If you rule out functions , then uh and that gets known , then people are not gonna buy it .
C: Then the consumer bond or something says uh you cannot do this and that with it .
B: No , I thi Oh , we're not going to be able to sell it for twenty-five then , with an L_C_D_ screen .
C: That's a bad bad com commercial for okay .
A: Uh we'll we'll see what we can come up with .
A: Under forty .
A: Yeah ?
C: That's true .
D: Um on my report , I didn't uh ish I didn't show it in my uh presentation , because my computer crashed .
A: Mm-hmm .
A: Yeah yeah .
D: Um they want to pay for an L_C_D_ screen and speech recognition .
C: Hmm .
C: Hmm .
A: The want to pay for Oh .
D: So i yeah .
C: Did they really said it like that ?
C: Those two things .
D: Yeah , and Yeah .
C: Do they realise how much that costs ?
A: Uh shall we ?
C: That's almost undoable .
A: Younger , age sixteen and forty five .
D: Uh but If if they So uh we can We can look at the possibilities for an uh L_C_D_ and uh I dunno .
A: That's all here , here it says Yeah , age sixteen forty fi interest in main features more critical .
C: No , that's that's .
C: Even if i if we have this lost unit , then we cannot do it for that price .
A: Okay , so we're not focusing on this .
A: Um All the interest in features , not really the L_C_ oh here .
A: Would you pay for uh speech recognition in a remote control .
A: Hmm , okay ?
C: Yeah , that's true .
A: Speech recognition is quite Yeah , just look at the possibilities then , because if apparently it's what people want , it's supposed to be a luxurious remote , maybe it's not even that expensive .
C: Mm .
D: Yeah .
C: Hmm .
D: How much it will cost and Um It will come uh Yeah .
C: Uh .
A: Or find a compromise , maybe just a black and white or for some extra information on it , on your programmes .
C: Uh I But I really need finance information .
B: Well I doubt it , but Well , I had basically Something like this .
A: Me too .
A: I mean we all do .
C: We all do .
A: Right .
A: I think it's something we should put into consideration .
A: Apparently it's what people want , so .
C: Mm .
A: We should see if what it costs , if it's possible .
C: Uh .
A: Yeah .
A: Yeah , we should do a little thing about design , because it looks boring really to me .
A: Even if you put it even if you put a different cover on it , it looks still looks boring , so .
D: Different colours maybe .
C: Hmm .
C: And the design , it should differ .
D: But all Okay .
C: This is Philips , huh ?
C: Philips has this .
A: I have no clue .
A: I just drew something what which would fit into your hand easily .
C: Okay .
C: Hmm .
C: Uh .
B: To make it kind of futuristic .
C: Mm .
C: Oh , I realise if we make it small , then it needs to be a little thicker , because I need to put all the electronics in it .
A: I think it's a very Sorry ?
C: If we make it s uh smaller , uh less wide , then we need to m make it a little thicker , because I have to put all the electronics in it .
A: Yeah ?
A: Okay .
A: Mm-hmm .
A: Yeah , but you have to j just keep in mind it shouldn't be too heavy .
A: I mean we can stick it in in there , I think .
C: No .
A: Huh even if in the worst case we can even Could you give me the pen back ?
B: So what kind of Yeah , sure .
A: So let's say that people would want an L_C_D_ thing .
A: Let's take take the basic design again , what we oh , crap uh came up with .
A: I'll just make it a little bigger now .
A: So a transmitter here .
A: Anyway .
A: We could let's say we have an L_C_D_ screen , people want an L_C_D_ screen .
A: So then we should probably put it here .
A: It doesn't have to be really big , but just just have to be has to be there .
C: Hmm .
A: Think it's a good place , people don't No ?
D: If you're reading from top to bottom , I think it's better to put it uh at the top .
A: It's not that uh it's not the most important function , it's just an extra thing , it just you press the buttons on top , because your finger is on top .
C: Me too .
D: It's j Uh .
C: Ah but .
D: But i if you if you are going to uh put the L_C_D_ on it , I think it's very important to use it , uh because it's use it uh But nee the function of it .
A: How can you use an L_C_D_ screen ?
D: So you can use it maximum , because uh it's a lot it costs a lot .
D: So Yeah .
A: Yeah , but why I I'm not sure .
B: Now it's pretty much tucked away in your hand .
A: Uh if you t if you press a button , you can see it , ri I'm not sure wha I'm trying to imagine myself what it would look like .
C: Hmm .
C: No .
C: M I personally would prefer it on the top .
B: I'm I'm still not convinced of the Yeah .
A: You would prefer it n Okay .
C: Huh .
A: So we have three people saying it should be on top .
A: Okay , but then you would would s have to stack away your buttons somewhere else .
C: But it Hmm .
A: Anyways .
D: It's expensive to build it , so you must use the maximum of it .
C: Mm .
A: Uh this looks a little About the L_C_D_s thing .
C: Hmm .
A: Well if it if it's if it's possible wi if it's not too expensive , we should include it , because it's it's cool .
C: They want it uh .
C: We should just try to make that if it's possible .
C: If it is possible we should really do it , but we need that information .
D: Huh .
D: Uh .
C: Also keep in mind again , the L_C_D_ screen is very flat , but it needs transistors , resistors , I don't know what more and that needs space .
D: But uh Yeah , I know uh .
C: So I have to look if that's possible .
C: But if we Hmm .
B: So basically can I what we have to decide now is uh what goes on top .
A: Uh we have green now uh Or maybe we should m we could uh draw draw something a bit that has it on on on the bottom .
B: Do we put the volume control and the channel control here , or do we put it on he Would we like to press it in the middle ?
D: In middle of it .
D: In the middle .
A: Maybe in a circle for example , like we like in this example .
A: I think this is not good , but for we could make circular buttons for example .
A: For up and down , ma make it a circle on it , because it I think the channel button should be in the centre .
B: Yes , but we do agree that we keep this at the centre , because it's basically the most important function .
D: Yeah .
D: It's the most import yeah .
A: Channel button should be st stick together , for example here in this section .
A: Because it's uh We're not sure about the size anyway , just a general design .
B: Well , that would make them quite small .
B: So maybe you'd put them here .
A: You can make it as big as you want .
A: For example if you take uh No , let's see .
B: Yes , but a big remote control probably not something which people would like .
C: Hmm .
A: For example just Yeah .
C: If we have a a space issue , we can also lose one battery .
C: It is rechargeable , so we can stick with one instead of two .
C: That might be an option .
A: I don't think if we if we even use an L_C_D_ screen , we need to , definitely .
C: Yeah , but if we need two batteries and an L_C_D_ screen , that means a lot of space that we need .
A: Yeah , but we have to see what the si what the size is .
C: But it has to be a little bit heavier .
C: Okay .
A: The L_C_D_ doesn't have to nee doesn't need to be very big .
C: No , but the things behind it .
C: space .
A: Mm let's see .
C: Like a process uh .
D: Finish meeting now .
D: It's on your computer .
A: Finish meeting now .
A: Okay , we will .
B: So would we like this or would we like the Let's see what we have here .
A: So either We either we have to decide what what people want .
C: I like this one more .
A: Either this one , this this could be the luxurious one .
A: So we have channel buttons here .
A: I'm just drawing something uh .
A: Uh I think this would this would look cool .
A: You could have it for example small buttons here for some extra functions , so if your basic function's here , we should like we decided before , programmes up and down , and volume here .
D: Uh .
C: Mm .
D: Or And uh what about speech recognition uh Yeah , yeah , but or or an L_C_D_ or an uh speech .
A: Well you can just no , I'm not sure if we can do that , but we could put a microphone in here for example .
C: Mm .
D: I think it's L_C_D_ is better now .
A: Just to do research into both , w what it costs and what it takes for space .
D: Yeah .
C: I'll try to .
D: Yeah .
A: But let's cut the meeting for now yes .
C: One more uh thing I'd like to say , uh let's give this uh a name , and not like some vague serial number that no one understands , like with cars .
B: Okay .
D: Yeah , okay , yeah , that's yeah , that's okay .
C: Shall we all try uh to think about a name ?
B: So I think of a name .
A: Yeah , let's think of a name , okay .
A: Uh okay .
D: Oh , good .
A: Okay , at anyways , the the minutes will be on the on the web shortly , so there we go uh .
B: So Yes , go and finish up and I'll see you at lunch .
D: Yeah .
C: Good luck .
A: Yeah , to all .
D: Same .
B: Yeah .
C: Yeah , I've Do we uh save the ?
","Customers are willing to pay more for fancier looking remotes.
They like innovative technology like speech recognition and LCD screens.
It also transpires that remotes are easy to lose.
Everyone agreed that they need to incorporate a locating mechanism in their design, and that changeable covers could make appealing-looking remotes.
The need for clarity of button functions was mentioned.
On the other hand, materials should be more durable.
The function of the remote is relatively simple: by pressing a button a current is passed to the chip, and defines what signal is to be sent to the receiver (the TV) via infrared.
There are some new requirements: the target group will be people below 40, the device will have to be for TV only, they should ignore the teletext function, and, also, the remote should be recognisable as a Real Reaction product.
They drew some of their ideas, and discussed the positioning of the buttons and the LCD.
The most used buttons are going to be placed on top.
It might be possible to use a charger for the remote.
The concept of the design will be finalised in the next meeting.
The ID will present the components concept.
He will also check into the importance and possibility of using rechargeable batteries and a charger.
The UI will present the user interface concept.
He will also draw some ideas for the shape of the remote.
The marketing expert will need to find information on current trends and see into the financial issues concerning the integration of a charger.
The team will also examine whether they can use an LCD and/or speech recognition.
Finally, they will try to think of a name for their product.
The target group will be people below 40.
The remote will only be used for TV.
The company colours and slogan will have to be shown on the device.
Buttons should be made bigger, with clearly defined functions and of durable materials to avoid fading of the symbols.
It would be a good idea to integrate a mechanism for finding the remote control, when the user loses it.
A button that sticks on the TV could be pressed to make the lost remote beep, and perhaps also light up.
The remote is going to be a universal one.
Because symbols may fade, the additional covers could include those.
The remote will need to be different from those available in the market in terms of shape and colour.
The important buttons will be on top.
Speech recognition and LCD screens could be added to the remote control, but they might be too expensive for this project.
The industrial designer wondered whether the remote should be universal or programmable.
Symbols on remotes fade with time.
It may not be technically possible for a universal remote control to create menus for various advanced settings on the TV itself.
Different TVs have different functions incorporated in their built-in menus, making it hard to know in advance which buttons you can do without on the remote.
It is difficult to organise or limit the number of buttons in a way that makes the remote easier to use.
The team also discussed extensively the positioning of various buttons.
Using a charger for the remote may be too expensive.
Consumers claim they would pay more for a remote with LCD screen, but adding the component might be too expensive.
In the case where it is added, the issue would be whether to place it at the top or the bottom of the remote.
"
"A: Okay everybody is ready ?
A: Good morning again .
A: So , today we are going to have a f second meeting .
A: Oh Michael , hi .
B: Yep .
A: You're late .
A: You have a good reason for that ?
B: Yes .
A: Very good .
A: Okay , let's have a look to the agenda today .
A: So , we are going to have a meeting about the functional design .
A: Um so first before starting I w just going to uh to go quickly to through the minutes of previous meeting .
A: So uh basically we we are not decided if w we should go for a universal or specific uh uh remote control , but I have new um new i inputs for about that topics .
A: I goin I'm going to share with you .
A: And uh basically we decided to um to uh go to individual actions for each of you uh so um Industrial Designer should wor was supposed to work on th on th on the working design .
C: Yep .
A: You showed us you ar you you prepare something for us ?
C: Yeah .
C: Yep .
A: The U_I_ guy also uh work on that , yeah , and for the mar our Marketing Expert should deliver some specs .
B: Mm .
A: Alright so so we are going to go through three of your individual presentations .
A: But first I would like quickly to uh to decide of to give a name to the project .
A: So , I just put d quickly Remo , but if you have any o other names that we co could decide for just to to keep something fun for our project we we should we could discuss quickly .
A: Any ideas ?
C: Mm-hmm .
B: Uh the Powerstick .
A: Powerstick , yeah .
A: What else ?
A: What else ?
D: Uh .
B: Maybe a Spanish name would work well .
D: Mm I was thinking of the Mando .
B: Especially if we're selling into the U_S_ market becasue there's a lot of Spanish speakers there .
B: Maybe something that sounds cool in English but sounds funny in Spanish .
B: Mando .
B: What is that ?
A: Mango ?
A: Mango ?
D: Mando .
A: Mando .
A: M_A_ ?
A: M_A_ ?
D: A_N_ yeah D_O .
A: M_ D_O_ .
A: Mm , okay .
D: It doesn't it doesn't sound cool for me , but maybe for a Spanish for I for Control .
A: What does it mean ?
A: Oh .
B: What does it mean in Spanish ?
B: Control .
A: Hmm .
B: Okay .
A: Nice .
B: 'Cause it also like in English it sounds like you know the man's tool you know because you know men like to have control of the remote so it might The Mando .
D: But mm , yeah .
D: Mando sounds Latino .
A: Okay .
A: So , let's go for Mando ?
A: Yeah ?
C: Yeah , yeah .
A: No objection ?
B: Yeah that's .
A: Great .
B: And we could have some like you d you could have the fonts you know special , so you have man in like in in uh in one o in one font and then the O_ as like Although you don't wanna cut uh cut women out of the uh potential buyers though , do you ?
A: So Okay , I think this is Okay .
B: So Yeah .
C: Yeah they are the most T_V_ watcher .
C: So we should be careful .
A: Okay , I think this is more a question of of I I think this is more a question of of look and feel .
D: But yeah it uh Yeah because if the product will be international Maybe maybe I should uh start .
B: Marketing .
A: Something that should be addressed later .
A: We should we should go to other for the other topics .
B: Well that's the thing .
B: We need to know who we're selling it to before we can really decide on a Um .
A: Yeah okay , so let's stick f to Man Mando for the name and we'll see for the for the look and feel later .
A: So let's go for the three presentations right now .
A: So , who want to start ?
A: So maybe we could start with the market , yeah .
D: Yeah .
D: Mm .
D: Okay .
A: Okay so I have your slides somewhere ?
D: Yeah .
D: Should be in participant four .
A: Participant four .
D: Yeah , yeah .
A: This one ?
D: Uh .
A: S that's coming .
A: Uh okay .
B: Yeah .
C: Yep .
A: Great .
D: Okay so yeah I will I will give a brief outline about what I what I prepared for this meeting .
A: Mm-hmm .
D: For the functional requirements and especially for the for the user requirements .
D: I prepare a marketing report and we have to find the weaknesses and and the the improvements we could do to the current remote controls .
D: And also I di I did a study with for the incorporation of new technologies it seems that the remote controls have been have remained the same for the last five , ten years .
D: There is no no significant difference between the the b the first new controls and Yeah .
A: Okay .
A: Sh next slide ?
A: Okay .
D: Yeah .
D: Well more most of the people think that remote controls are ugly , thoroughly .
D: So and they they admit that the the they should uh s they would uh spend more money in a fancier remote control , which is which is good and it's interesting point .
D: Also the people are worried about about the R_S_I_ disease , which is if you repeat the sa the same movement , which is not a with a not very appropriate device , you you will have problems whe when you will get old .
D: So s people are uh are worried about the the shape of the of the remote control .
D: They are also they get angry very often because they lost the remote control very often , so I think it would be a good point to to l to to find a a solution to any beep any alarm or something incorporated to with the remote control every time it it get lost .
A: Mm-hmm .
D: And also I found that young people the the younger people are the more interested they are in incorporating new technologies in the in the remote control .
A: Okay .
D: So in my opinion the Mando this Mando shouldn't be very small because the smaller it is , the more like the the liklier it is to get lost .
D: Liklier or more likely ?
B: More likely .
D: likely .
D: Okay .
D: Uh people also complain because they they they all have the same size of the buttons for buttons who w which are not very use like f uh memorising channels or or this kind of actions which are not very often but they they shouldn't they shouldn't have the same importance in the in the uh in the remote cont in the remote control .
D: Also the z the design should fit the hand shape .
D: So it may be interesting to to think in a in both prototypes , for right and left handed people .
B: Well th the on the thing is though , most remote controls are used by more than one person .
B: So unless you're kind of targeting single people you know you're gonna maybe cut out some a lot of your market .
D: Yeah .
D: I dunno I th Anyway I think it could be int interesting to to release some a a small fraction of of this remote controls .
C: Well maybe it could be a universal design .
D: Sorry ?
C: A universal design , which is which is good for both the hands .
D: Yeah .
B: Still shaped for yeah for your hand but not for a particular hand , right ?
C: Yeah ?
C: That's right , whether it's left hand or right hand , but but don't you think that the two points are clashing , one thing you are saying design should fit the hand shape and it should not be very small ?
D: Yeah .
D: Sorry ?
C: The first and the third point , they are clashing .
B: Well it can still be a , you can still extend past the hand .
D: Yeah .
A: Yeah .
C: Okay .
D: Like uh Yeah , like No no I was thinking of so like something yeah .
B: Uh .
C: So fitting the hand doesn't mean much then .
B: Well it means like , this remote here is kind of is very thin and long so instead of having you know you might have it kind of a bit bigger or , you know , with maybe some some finger molds or something .
C: Mm-hmm mm-hmm .
C: Mm-hmm mm-hmm mm-hmm .
C: So it means design should be similar to the traditional ones ?
C: Little sleek , longer ?
C: And it should fit the hand .
A: Something with the shape of the palm ?
C: Mm-hmm mm-hmm mm-hmm .
B: Some finger grips maybe .
D: Yeah .
B: You could even have some buttons like you know on the sides and everything , but Yeah .
A: On the sides .
D: Yeah yeah .
D: It sh it shouldn't it shouldn't be symmetric symmetrical .
C: Mm-hm mm-hmm mm-hmm .
D: Not anymore .
D: That's what yeah .
A: And then finally Yeah .
D: And finally , the incorporation of a L_C_D_ or a speech recognition system in the remote control could also be interesting , but I don't know if the budget would be large enough .
A: First I'm just wondering about the L_C_D_ stuff because uh because Yeah , so maybe it's a good time for me to uh to bring you to some new uh new informations .
D: But most of yeah most of the young people to thirty to thirty years old were really interested in this kind of technology .
A: We had the new requirements from the so uh from the head offices of the company , and so they wanted so they want to um they would like to be restricted to T_V_ .
B: Yeah .
A: Okay , I dunno if you had this information already .
B: No .
A: No , so they want us to restrict the remote control to T_V_ only because of time limitations .
A: Um they want also uh Excellent .
D: Actually this marketing report is restricted to T_V_ remote controls .
A: So we have also to focus more on the internet aspects because well well te teletext is outdated now and uh finally , it should be clear that the corporate image , that means colours and logos of the co our company should be clearly inde identified in the product .
A: So Yeah yeah .
B: I was still uh I was still working on this uh twenty five Euro price point because I think actually having looked at some of the remotes out there , this is quite a low uh price if if we're maybe I can get to this in my presentation though , but um yeah .
A: Sure sure .
A: So maybe we can jump to your presentations , right now .
B: Yep .
B: Okay .
A: Okay so let's keep in mind about tha that that this last point about L_C_D_ and speech uh reco Sorry , what is your ?
B: Yeah .
B: I think even even if it was within budget do a speech reco rec system it might be a bit difficult because if you think if you're watching T_V_ you're gonna have a lot of this uh background noise from the T_V_ which might interfere with the Uh participant three .
B: You might have some background noise from the T_V_ which will make the speech recognition much uh harder , so .
D: Yeah but you should be able to activate or disactivate , so yeah yeah .
B: Oh you press a press a button to talk , and the the T_V_ the T_V_ sound turns off .
D: Yeah uh channel fifty .
D: Yeah .
C: No it could be command control kind of thing .
C: It requir recognises particular sequence and then it gets activated .
C: Means you say you should say like does that , remote control being on or be on kind of thing , and then remote control comes in the picture for the speech recognition .
B: Yeah .
C: Because this kind of thing means speech is there from the T_V_ also .
B: Yeah .
C: So there should be something command controlled , you start and then you stop .
B: Mm .
B: Yeah .
C: It's like V_I_ editor , you are having two modes similarly .
C: Otherwise it's just lying idle .
A: Okay Michael .
B: Okay , so , could I describe the mouse maybe be easier to could I use the mouse , or Mm .
A: Sorry ?
A: Um yeah .
B: Thanks .
B: Okay .
A: The wheel doesn't work .
B: Great .
B: Okay so um while uh researching this this topic I first of all just thought of a couple of things that I would like to see in a remote , and just uh looked to see if they're actually available in any current remotes , and then also searched for which are the top-rated uh remote controls on Epinions dot com , which is a a you know a a customer um written basically review site .
B: So um there's a pretty wide range of uh remote controls these days and and uh this remote control on the right here is is one of the more extravagant , but it's not really it's by no means uh mm you know on it's own in being so expensive .
B: There are a lot of expensive remote controls out there .
A: Looks like a P_D_A_ ?
B: So yeah it doe it's well basically all the functions uh are controlled through through the L_C_D_ screen except for the really really kind of main functions , which have a couple of of their own buttons .
B: Um and if you look at a lot of the universal remotes out um on the market , I know we're working on television remote , but a lot of the universal remotes out there have uh have these L_C_D_ screens which kind of helps when you're using multiple uh devices I suppose because you can have multiple kind of functions d different functions on the screen at different times .
B: But um the thing that I find most interesting about this remote control , and it's kind of difficult to uh to see in the slide , but it has a scroll wheel on it , which is kind of like uh a mouse scroll wheel , which I think is it's a really kind of important design aspect um is it's 'Cause the thing is what a what we the presen this presentation we had is what we want the remote control to actually do .
B: And obviously the the simplest thing that a remote control does is it just change the change the channel .
C: Change the channels .
C: Yeah .
B: Now um uh the I think that a scroll wheel is actually pretty a pretty handy way of of changing the channel .
B: 'Cause I know when I um when I use the remote to change the channel I very rarely use the numbers on the on the pad .
C: Mmm-hmm mm-hmm .
B: I usually use the up and down because most channels are you know two digit numbers and you have to press you know a special button to enter a two-digit number , and then two numbers , so that's just uh it's annoying .
C: Yeah yeah .
B: So I think a scroll wheel is is quite handy .
B: Now um the the scroll wheel is is much more useful if you have an L_C_D_ screen , and this brings us to the the point you were mentioning before about the internet uh capability .
A: Mm-hmm .
B: One possibility , if we now we need to still talk about the price point because obviously a lot of this stuff can't be done for twenty five Eu uh Euro , but one possibility is to download program information into the L_C_D_ screen so that instead of actually saying I want to I want to go to channel thirty seven because I know this programme's on , you know , often you don't know what ch what channel it's on , or you don't know what's on .
B: If you have a list of of programs on your L_C_D_ screen you just scroll to that program rather than to a channel .
B: So if you think about it's kind of like a you know in mobile phones now you don't use you don't remember people's phone number , you remember their name and you go find that name and ring it .
B: So this would be pretty kind of a handy thing to have , but um we we really need t to discuss the price .
B: So , I mean there are there are uh cheaper this is another multi kinda purpose remote control where it's it's it's very simple , there's only a few buttons , but al each of those buttons does something different in a different context .
B: So this is something else we might wanna consider , is really kind of limiting the number of buttons , because this is the top rating uh universal remote control on on Epinions .
B: It it's really uh maybe worth thinking about limiting the number of buttons as much as as possible um because really I think people want to be able to find the button they're looking for without even looking at the remote control .
B: And was saying before about having different size buttons for different you know frequently used uh tasks , but I think also you know the location and and shape of the buttons is important , but also the number of buttons .
B: So if you have too many buttons it it it increases the the difficulty of finding the one you want .
C: But there is one problem then the user has to understand each of that functionality .
B: So Yeah well we w Yeah well we will have a bit of a simpler uh task in that we're only doing uh a television remote control .
A: Mm-hmm .
C: Because the same button is doing too many things .
B: Um I think maybe one option is to have you know a little flip-open um door that uh that you have hidden most of the time , but contains the extra buttons like , say , the number buttons for instance .
C: Mm-hmm .
B: Um I I would if I had my perfect remote control , I'd probably just have no numbers at all on it because they're just in the way .
C: Mm-hmm .
B: They don't really do anything .
B: Maybe you know I although I do also find flip-open doors a bit of a pain because sometimes they can break off or or whatever , but maybe a door that you can you can permanantly remove or permanantly have on would be good .
C: Mm-hmm .
B: Um but I think definitely you need to to keep the buttons down to a minimum , but not not let that kind of interfere with the functionality of of the device .
B: Um Well I guess that depends on how you market it .
D: H I think I think that the tr the transition to this to this new remote control shouldn't be very very abrupt very hard because w if people see a remo see the see a remote control without numbers mm they will think it's very difficult to learn very difficult to very different build very different to the traditional If y I'm sure if you can sell a a speech recognition remote control for twenty five Euros everyo everyone will s will buy it .
C: It does sampling out of the .
B: If you if you have the right advertisement showing how how how easy it is and how you can , you know , navigate to a program without the numbers , then people might say that looks pretty easy .
A: Okay , can you continue , please Mi ?
B: So , but yep .
B: Um okay , so , I think um one of the really kind of useful things you can do with with internet connectivity would be to have this a programme driven interface rather than the channel number .
B: So if we can have a higher priced uh remote control I think that would really be worth uh something that would be worth implementing .
B: Um mm there's the L_C_D_ screen , um which maybe maybe is too expensive , um but I think also at the scroll wheel , I haven't mentioned it here , the scroll wheel could be used without an L_C_D_ screen , just for changing channel numbers easily .
B: I think even that , I mean , that would be a fairly cheap thing , compared to an L_C_D_ screen , to implement , um but I think that would be quite useful as well .
A: Mm-hmm .
B: And the other thing , you say we need to we need to keep it just television , but I think one maybe one option , since this is supposed to be a kind of a fashionable device , is you know there's a certain kind of cool or wow factor that you can kind of you can have with technology , and maybe we wanna make it something that's extensible to do other tasks .
B: Say you have like um a little another little kind of base unit that can also receive signals as well as the television where you can , say uh , change the lighting in the room .
B: You know that would be something maybe you could sell as an extra , so that it doesn't have to be part of the initial development , but , you know , later on you could you can you know you also , selling the potential of the device .
B: Then you say potentially you can then do other cool stuff like change the lights , I dunno , close the windows , whatever , turn the heating on , and um , I think that's something we may need to have as as at least as an optional extra to to kinda make our product cool , since we say we're putting the fashion in electronics .
A: Okay .
A: Okay .
A: Okay , thanks .
C: Yep .
A: you want to go ?
C: So yeah .
C: So most of the things which we are discussing about is speech recognition uh , that means on my own I yeah , it should be .
A: This one ?
A: Great .
A: No , not that one .
A: you are two .
C: Two .
A: Alright .
C: Okay so the working design is uh user i interface could be of two types , one is the usual press buttons which are there so that the user feels that he is knoing doing some he is knowing about that technology .
C: So he is pretty comfortable if he wants to get this , and on top of that there there could be a speech recognition technology also being sitting on the on the remote .
C: So the old kind of users who don't want to have any changes , it can it can be useful for them , and the new users , as uh our Marketing Expert was saying , they can use the new gizmo which is speech recognition kind of thing .
A: Okay , sorry to interrupt you , but we have seen before that there is a new way of interacting that use wheel .
C: That's right .
C: So anyway , that didn't come into my mind , so th that is a possibility .
A: Okay .
C: These could be other kind of interfaces .
C: Means we can have , depending on the cost , how much we can afford , we can have different kind of interfaces .
C: So spe buttons are something which is very everybody is familiar with .
C: So if you go to the market and you say that buttons are there the people know what it is , and on top of that if we are having extra functionality people are willing to shell that twenty-five Euros money which we are thinking .
A: Mm-hmm .
C: Otherwise we are just like others in the market .
C: So anyway that is the first , user interface could be of more than one type , and uh yeah that means we can do the on-line changes which which cannot be done now actually .
C: So apart from the speech , we can have the scroll kind of thing with the buttons .
C: Now for buttons , normal requirements like bit coding and all those things are required .
C: And for voice , limited vocabulary automatic speech recognition system is required and we require a microphone also to be sitting there on the remote .
A: Yeah .
A: That increases the the cost also .
C: Uh that's right .
C: But uh means we have to see how much what kind of microphones and stuff like that .
A: Do you think that performance of such systems are enough to to target well of such technologies is enough ?
C: Uh yes , if it is limited vocabulary usually it's enough .
A: Okay .
C: Yeah we we can uh target , means we can target ninety five percent accuracy or somewhere ninety seven perc That's right .
A: Well wh uh I imagine also that the microphone will be an ambiance um a um an ambience microphones because you are not going to speak into into th into the remote control .
B: Hmm .
C: No it it could be little d yeah it could be That's right .
A: So it could be s a few centimetres .
B: Well one one other thing that that speech recognition could really blow out the price for is uh when you want to sell into other markets , though , because , I'm not sure exactly where we're gonna sell this , but I presume it's not gonna just be English speaking countries .
C: That's right .
A: Yeah .
B: So then you have to s you know , you have to train models for Yeah .
C: Mm-hmm mm-hmm .
C: Uh it's more like , means there are different speech technologies which are existing so D_T_W_ could be kind of which is the easiest .
C: So you have to store some templates on the on the on the chip itself , and it's just dynamic time warping where you try to find out what it is , instead of having a model which has to be trained and being a micro-controller .
A: Okay .
A: Okay we shou we should discuss this la later after after after this this uh slide .
C: Yeah , that's right .
C: Yeah .
C: So we can That's right .
A: This is a this is a this is a a very important uh issue in discussion .
C: Yep .
A: Okay , next .
C: Yep .
A: Uh that finished ?
C: No no .
C: Components .
A: No ?
A: Components ?
C: Yeah .
C: So , will you go to the next slide ?
A: Yes sure .
C: Yeah so this is the design which we are thinking so .
C: We are having a power button and the switch , which is not much , and then we are having the which is to indicate whether the power is on or not .
C: And then there are two kind of things which can be so one is the button interface which has not been shown because because of lack of time .
C: So we could not put that .
C: So now where the A_S_R_ decoder is sitting , similarly there are different kind of interfaces which could be there .
C: So there is A_S_R_ decoder which could be there , and then there could be another scroll button scroll scroller , and then there could be buttons , and all of them they will just do the decoding and put it in the math put it in the proper message format .
C: And then there is there is the chip which is sitting , the green one , and it converts it into bit codes , and that bit codes are sent by the infrared device to the receiver .
A: Okay .
C: So this is the easiest design the there could be .
C: So th an A_S_R_ decoder we can have things in .
C: To have different technologies .
C: So this was the my personal preference was that we can have A_S_R_ sitting there on the remote control .
B: You know I guess you could actually train the remote control as you're using it by saying you know turn volume up , and you press the uh press the button like uh s people teach sign language to kids f well , by speaking and doing Yeah .
C: Yeah .
C: Yeah but uh as soon as you try to put the microchip kind of thing or something the price will go up .
C: So these are the slight problems .
A: Okay .
A: So your your opinion is that we should go for special condition technologies ?
C: Because yeah the reason is that if we go into the market means though I don't have much idea , but as he the uh Marketing Expert presentation was So if we go with just the Mm-hmm .
B: Actually I'm not so sure because I'm the you know if I was using a remote control to , say , turn the volume up because I can't hear it very well , I don't really want to you know drown out what people are saying by talking you know when I'm when I'm instead of pressing up on on a remote control .
D: I'm sure .
B: You know if there's some there's some dialogue all of a sudden that I can't hear , I'm trying to actually find out what's being said , so maybe speech recognition gets in the way more than it helps .
A: Yeah .
A: Okay so Okay gentlemens , we have to take some deci decisions right now .
D: Yeah but you know the the average frequency of pushing buttons , it's about it's about eighty eighty eighty pushes per hour , or something like that .
B: Well it depends if it's a remote control th Maybe if the remote control is something that y you don't actually have to pick up anymore , that would be a a useful feature of the speech recogntion .
B: If you can leave it sitting on the table and you don't actually have to find it , then that could be .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Mm-hmm .
C: Alright .
A: Um so if I if I kind of summarise everything we've de we we said .
A: We are targeting T_V_ .
A: We need we need to have um um remote control which is fanc fancy , which is uh which is easy to to hand not too small , not too big .
A: Um we have or good shape , yes .
D: With a good shape for the Yeah .
A: We should bring new technologies for young peoples , and uh as we have uh also requirements to to use uh to to push thr toward the internet .
A: Maybe this is something we can stick to it .
A: And um also , a very interesting things I I I've seen on on on the one of the comp o our competitor is this wheel that we can use to navigate .
A: So so my feeling is that re regarding costs budget we have an an an target price , it's not possible to go s to go to L_C_D_ and also to go to automatic speech recognition technologies .
A: Uh first m m why not to go to L_C_D_ .
A: Because um in fact as we are targeting uh T_V_ in fact we can use T_V_ screen as a screen to feedback to to give some feedback informations about what we could have .
B: Well it depends though well it depends .
B: If we we don't unless we have some input some video input to the T_V_ or we have control over the T_V_ then we can't actually display that .
B: Like if we if we produce the T_V_s then then yeah we can put you know menus up up there , but otherwise we need to actually have some kind of something sitting in between the video signal and the and the T_V_ to superimpose those those menus .
B: So that's an extra cost .
A: Yeah that's right .
A: Don don't you ha don't we have contacts with uh people on T_V_ or or well systems that exist that we can use ?
B: Well this is this is another que we still haven't really defined the remote .
B: Are we still you say we're focusing on T_V_ , but is it still a kind of like a universal remote in that it's a replacement remote control , or is this something for our own line of of televisions ?
A: Yeah .
B: 'Cause that really makes a big difference .
B: 'Cause even if we have contacts we can't really produce a remote control that can bring up menus on other other companies' T_V_s .
B: It's just there are too many T_V_s out there .
A: Yeah .
B: It's it's not really gonna For twenty five Euro ?
A: That's good point .
A: What's what cou what could be the cost of uh well , could we fit the the targets uh in terms of cost uh if we go s to L_C_D_ on the remote control ?
A: Yeah .
C: It's not possible .
B: I think it's impossible .
C: It's impossible .
B: But but I dunno , I think um it would be good to know if there is any leverage in that any leeway in that um that twenty five Euro because for twenty five Euro I think all we can really do is provide a very basic remote control , and that seems to be kind of against the philosophy of our company which is you know putting the fashion into electronics .
B: So I would I would like to know if there's any chance of of increasing the uh of increasing the unit price .
D: Uh What would be Wha but what would be one question , what would be the goal of putting an L_C_D_ in a remote control ?
A: So you mean yo you mean we we should target something maybe which is which would be more expensive but re really fancy in terms to um in terms to had to have really an added value ?
B: Yeah .
B: Yeah .
B: Yeah because yeah .
A: Okay , so regarding the automatic speech recognition , I think this is They have tele teletext .
B: Well th 'Cause you can have things like the programme name instead of the channel numbers , like an interactive programme guide .
D: What what kind of information ?
D: Yeah but mo most of the T_V_s nowadays show the show the the n Yeah but yeah most of the T_V_s have teletext nowadays .
A: Well , because they have teletext on it .
A: Th th you have a teletext sin signal that you can that you can uh that you can get thr through the channel .
A: They have t most of them have teletext , but we want to get rid well one of our requirements is to uh to move to teletext to uh to the use of internet .
D: Yeah .
A: So to to uh to browse more easily the teletext .
B: You can get a lot more information on it .
A: For instance through uh through your remote control .
D: So what would what would appear in the in the L_C_D_ ?
B: So you could have the name of the programme , you could have um the start time you know where it's up to .
A: The ti the start time , all the p all the programmes you could have uh o Well I don't know if this information is available from teletext , also .
B: You could have a l even a little image of you know the c you know the the m the main actors or something so you can quickly just kind of even without reading Well no , but there are the electronic programme guides out there .
D: Okay .
C: Are But just a small thing , what kind of market we are targeting ?
B: They may not have pictures , but maybe they do .
B: There's dependi it also depends on the country .
A: Well because for the same reason that we cannot uh informations on the T_V_ .
A: We c we couldn't grab information information which is not there .
B: No but I mean with the internet you have flexibility of where you get your information from .
B: So it may be possible that there are people out there providing that .
A: So so that mean w w we need an in an extra internet connection to use the remote control , if you want to browse , in addition to the T_V_ , or uh or it should be a special T_V_ connected to Okay .
D: But Yeah .
B: Uh .
B: Well I I think if we're gonna I think we would definitely need the internet connection because even with y I don't think you could even get teletext information from the T_V_ onto the remote control , especially if we don't control the T_V_ .
B: I dunno .
B: We need to find that out .
A: We need to close the meeting .
A: Um so Very quickly .
C: Is it that we are targeting the replacement remote market , or what ?
C: So the remote has gone bad and the person wants to buy a new remote or because the cost of L_C_D_ thing could be as high as the T_V_ itself .
C: That is very important .
A: No .
B: Mm .
B: If it's a really small T_V_ maybe .
A: Yeah , well people go to buy another remote control when they broke n broke their , and they want to go t for universal one , and they take the fanciest they can have .
C: Broke .
C: Okay .
C: Okay .
C: Okay .
C: Okay .
C: Okay .
C: Okay .
A: So this is that we z that that we should target .
A: So the com the um the uh the committment is the following , we don't go for speech recognition technology .
C: Mm-hmm .
A: The L_C_D_ is still on disc is still open to discussion .
A: It is up to you to go through this um uh this way and to to report report me back next meeting .
A: So Yeah , but not sure .
D: I think that the speech recognition technology would be cheaper the than the L_C_D_ .
C: It's it's cheaper as compared to the L_C_D_ .
A: Maybe it's cheaper , but we have no Okay this is this is an open question for you .
D: Because with the L_C_D_ you need more requirements .
D: You need a internet connection .
D: You need m more things .
D: But for the speech recognition you you don't need anything .
B: Well the thing is I think I think the type of peop I think the type of people that are gonna want to buy a very stylish rem r remote control with lots of new technologies are the kinda people that are gonna have you know a wireless internet connection maybe , or a you know .
D: You just say channel fifty , and that's it .
D: But then we should move to another target b because at twenty five Dollars , it's To move to another target ?
C: Means th yeah twenty five Euros is yeah , that's right .
B: Well this is what we need to find out .
B: Can we can we increase the the price point of this remote control ?
B: 'Cause otherwise we need It's kind of hard to guarantee that you're gonna Ninety five percent is not good enough though .
A: Yeah .
A: This is uh up to you to tell us .
A: But I'm definitely not keen on to to no no no , I'm no I'm definit definitely not keen on going to speech recognition technologies .
A: I'm not confident enough .
A: I'm not sure that that we'll have a product really that work .
A: I uh that work It's real yeah .
A: How to guarantee such performances is really hard .
D: the expert uh said ninety five percent .
A: Well this is still is is very bad .
A: So , this is the end of this discussion .
A: Next meeting uh here are the task you have to work on .
A: Um so you have to work on the component uh concept .
C: Okay .
A: Uh you have to work on user interface , and you have to go through a trend watching .
A: Okay .
A: So the question is still open about the L_C_D_ thing .
A: Um uh we I hope that next meeting we will uh we'll take some um decision that direction .
A: Thanks .
B: Yep .
A: Bye .
","The project manager opens the meeting stating that they will address the functional design of the remote and saying they are still undecided about whether it should be universal or specific.
He suggests they name the project and they come up with ""mando"", meaning ""control"" in Spanish.
The marketing expert presents some research done on user opinions of remotes.
He suggests the use of using voice recognition or an LCD, which they discuss despite concerns about budget limitation.
The industrial designer presents, showing examples of existing products and suggesting they add a scroll wheel for channel-changing.
He says Internet capability might be necessary for an LCD and then brings up button size, suggesting having a flip-open door with extra buttons under it.
They discuss voice recognition again, and then the interface specialist presents.
He suggests they have two types of user interfaces and brings up that voice recognition would increase production price.
They talk about the budget limitations on features and then the project manager summarizes decisios made and closes the meeting by teeling each group member what he should work on.
The industrial designer will work on the component concept.
The interface specialist will work on the user interface.
The marketing expert will work on trend-watching.
The remote control will be for television only.
The remote control should be fancy, a good shape, and not too small or too big.
To target towards young people will bring in new technology.
A wheel should be used to navigate.
Because of budget restrictions, they cannot do speech recognition technologies.
Corporate logo will be clearly displayed on product.
They have not yet decided whether to include an LCD screen.
Although the project manager clearly does not favor the idea because of budget costs and the possible requirement of internet connection, others are pushing for it.
They find that the budget is restricting their capabilities, and mentioned increasing the price of the remote control.
"
"A: .
B: .
C: .
C: .
D: .
A: Okay .
A: Right .
A: Okay .
A: Alright .
A: Is everyone here ?
D: Yep .
C: Yep .
A: Okay .
A: This is our conceptual design meeting .
A: And I'll just take a few minutes and uh go through the previous minutes .
A: Um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control .
A: And then we'll have uh forty minutes for finishing up .
A: Um I'll go through the mee through the minutes first .
A: Um , we just refreshed our our uh goal of making the finest remote control available .
A: Um we decided that , or we know that we need to use company colours , company logo .
A: Um and our Marketing Expert uh gave us some i uh information from interviews with a hundred different remote users .
A: Um with some statistics that backed basically what we were thinking before .
A: People thought their remotes were ugly , um um that remotes zap a lot .
A: Um they only use uh a finite amount of buttons .
A: Um and that they often lose the it's easy to lose a remote .
A: Um which were all things we were thinking we would wanna make it simple .
A: Um And uh some sort of locator .
A: Either a button or tracking device .
A: Um And that it should look different than what's out there .
A: Um Kind of mixed mixed response on the speech recognition .
A: The younger people said they wanted it , older people did not .
A: Um uh I think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers' nerves .
A: Um Then the User Interface Designer um explored some of the technical functions of the remote .
A: Um the simple versus the um the complex .
A: The simple one being better for a user , the complex better for an engineer .
A: Um Um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple .
A: Um and that we didn't wanna go with a universal remote , because uh increasing cost and increasing complexity .
A: Um we would just have a T_V_ remote .
A: Um and that we should also focus on the appearance of the remote .
A: Have it s be something that looks different .
A: And finally our um Industrial Designer uh gave us a rundown of how the remote will work .
A: Um from energy source , um uh what we would use .
A: Batteries because we don't wanna have a a cable .
A: Um How that would power the remote and the lamp .
A: If we were to to have one .
A: Uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the T_V_ .
A: Um I believe then we came up with a couple of ideas for what we think the design of the remote will be .
A: Um Um something that will fit into uh easily into someone's hand .
A: And with a , just a few buttons .
A: Just the basics .
A: And with a scrolling um function also .
A: Okay and I will leave that , leave it at that .
A: So Marketing ?
D: Okay .
A: We're watching trends .
D: Yep .
D: Can I have your cable please ?
A: I suppose that you can have this .
D: Thanks .
D: Okay so I was looking at trend-watching .
D: Um unfortunately I wasn't given too much information .
D: I was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at .
D: And then I'll just tell you some personal preferences that I got from that .
D: Um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which I think we've kind of already discussed before .
D: Um the second most important finding was that the remote should be technologically innovative .
D: And again these are all things we've kind of already come up with on our own , but this just backs it up .
D: And thirdly the remote would be easy to use .
D: As far as fashion update , we've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture .
D: So that might be a bit of a challenge to incorporate this into our remote , but we can try .
D: Um and also , as opposed to last year , this year the material is expected to be spongy in feel .
D: Okay so from that um , as we've already said , we need to focus on a fancy look-and-feel .
D: Um I think we've already discovered that it's kind of hard to go away from the traditional rectangular design .
D: But I think that , even if it's very subtle , we need to kind of trick our consumers , so they at least get the idea that they're getting something that's new and modern and sleek and Whether it's through the shape or the colours or all of that .
D: Um for technologically innovative , we've talked about the tracking device .
D: We brought up the idea of having two pieces , which we could discuss further .
D: And Manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit .
D: We need to keep it simple , have limited buttons , which I think the two piece idea might be really beneficial for .
D: Um we need to incorporate this fashion trend of fruits and vegetables .
D: I don't know , I mean I guess the two options are if we had our remote in the shape of a fruit or vegetable .
C: Oh it was sort of banana shaped .
D: Yeah .
A: A banana shape ?
D: Yeah .
D: Right .
D: Or with exterior designs .
D: But my question is , I mean the stereotypically speaking , you kind of picture males with their remote controls , and I'm not sure how they'd feel about having fruity logos on the outside .
D: So maybe we could have something that's somewhat removable , or I don't know , different options for female , male target groups .
D: And then the spongy feel .
D: I guess we could look at mobile phones and other technology that's out there .
D: C and look at different types of material that might please our users who want spongy-feeling remote controls .
D: So that's that .
A: So possibly like a uh , sorry , just to butt in for a second .
B: Alright .
A: Possibly uh like a cover like they have for mobile phones ?
D: That's what I was thinking yeah .
C: Those like , yeah , sort of spongy ones .
A: You have one with a flag , and one with a banana and one that's a spongy feel to it .
D: Yeah .
D: So when you buy your remote you can buy various coverings .
A: You can Mm various covers .
C: What's it called ?
C: Cust you personalised , yeah .
D: Personalise your remote .
A: We could leave that to the cover department .
C: Yeah .
D: Mm-hmm .
A: We all know they've got nothing to do all day .
C: Okay .
C: Why can't I see the crazy .
C: Um yeah I talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device .
C: Um so I've looked at some of the stuff I was sent , um , try and get some inspiration .
C: But keep in mind that our own ideas that we had .
C: Um I was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices .
C: They gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly .
C: Um okay .
C: There's different ways of a user can use products l like a remote .
C: Um there's a graphical use , where you you look at pictures and well on a screen .
C: A command line where you obviously type things in , and you get a response .
C: Um and then it ju that's just to point out the sort of inconsistent u sort of use of interface in remotes .
C: You can't really see that picture well , but there's various different remotes , once again with lots of different buttons on , making it more complicated .
C: So , then I had a look at new products that are on the market .
C: Not necessarily remote controls but ones that you'll recognise .
C: Um this is the voice , there is a voice recognition remote control , which can control mus multiple devices .
C: I have a there is a picture .
C: You surf your favourite channels uh with your voice .
C: Store up to eighty speech samples , controls four devices , T_V_ , cable , satellite , V_C_R_ , D_V_D_ and audio .
C: And you can record your own v verbal labels , that are connected to remote control functions .
C: So the technology is there .
C: Um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side .
C: You can sort of just make those out .
C: And then on the right is obviously an iPod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through .
C: That is a possibility .
C: And nothing's simpler really .
C: Um then there's things like this , which is a a a kid's remote , where the the parents have the facility to control and program what children can watch before .
C: So the remote control it o only allows them to access the channels that their parents want them to watch .
C: And um it means that th children have a novelty of having their own remote control .
C: So I don't know if there's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes .
C: Um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use .
C: Sometimes an arrow pointing down , which may suggest volume down , could become confused just as a V_ for volume .
C: Just little things like that , which would need to be made clear in the design .
C: Um I think , d carrying on from what I've already said , a user friendly remote with minimum buttons .
C: Maybe we've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit .
C: And then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote .
C: Um I don't it could be a graphical display , the actual remote contr the actual control port maybe could have like an iPod where you just sort of control through the menus .
C: Stuff like gets more and more compli complicated .
C: And then the the hand-held bit should be ergonomically designed .
C: And that is it .
C: Why am I Oh yeah .
C: Just .
C: Where are we ?
C: Uh .
C: Just to sort of show you .
C: M they've even got things like that .
C: Huge things .
C: Which is just for your gr ninety year old grandma yeah ?
B: That's industrial design for cranes , stuff like that .
C: Yeah .
C: Yeah .
D: Dunno .
C: And that yeah .
B: Makes sense , makes sense .
A: Notice the giant dog bone shape ?
A: Also good for animals .
C: Yeah .
C: See .
C: things .
C: Why's my screen crazy ?
B: Uh Well let's see .
B: I'm going to bore you with a couple of descriptions of the interior .
B: Just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there .
B: I've more information on possible materials um as well .
B: What we can and cannot do .
B: Um but let's just wait for this to load up and I'll show you what we're talking about here .
B: Okay .
B: The details of the components' design , as you can see there , what we have is the board , main board of the remote control .
B: The underside , that's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it's getting and will do what you tell it .
B: Um So much for the the workings of the of the uh remote control itself .
B: Its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television .
B: When you press a key um you complete a specific connection .
B: The chip senses the connection and knows what button you pressed .
B: It produces a morse code line signal specific to that button .
B: Right .
B: Pretty clear .
B: Transistor amplifies the signal and then sends the m sends the signal to the L_E_D_ which translates the signal into infrared light .
B: The sensor in the T_V_ can see the infrared light , and seeing the signal reacts appropriately .
B: This is the circuit board from the other side .
B: Um the lower part of it , I don't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over .
B: Um you can see the circuit board itself .
B: That's the cheapest uh way to make electronic connections basically on the market .
B: Um what you do is you have , don't have cables , but you have the connections actually in these in these lines on the on the board .
B: These are the actual keys that are being pressed .
B: They close the electric circuit .
B: That then sends the signal to the chip on the other side .
B: That would be behind here .
B: Um which uh sends it over to the transistors and all that stuff that amplify the signal and all that is being sent to the infrared lamp up there .
B: Now as you can see this is the the rubber button version of it .
B: Um the way it works is that you have the keys here .
B: The rubber button has a little metal uh plate on the other side , which closes the circuit here .
B: And thus gives on the signal .
B: Now this is the simple version .
B: Um we are talking um this this the simple and cheapest version at the same time .
B: We are talking something more complicated of course , it's going to be more expensive as well .
B: And not only that .
B: Um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell .
B: Um I've gotten some information that we could use for the case material plastic , rubber , as well .
B: Um rubber that is used in these anti-stress balls .
B: So it's pretty squishy .
B: That would that would serve that purpose .
D: Spongy ?
B: Um we could also use wood , or titanium .
A: What's the approximate per hundred thousand for the titanium ?
B: Oh fya I don't have an information on that .
B: However our company obviously can provide us with uh with the titanium , so I assume , I'm , I was given an okay to use it .
B: It certainly is an expensive material , I'm aware of that , but I was given an okay .
B: But there are certain restrictions to certain materials .
B: Now let's first go through the list with the materials .
B: So we what we can use is plastic , rubber , wood and titanium .
B: Can also mix these .
B: Um as for the energy source , um we were talking about that shortly in the other meeting .
B: Um what we could use is , or what I was offered , or what we could use , is a basic bateer battery .
B: Right ?
B: Uh a dynamo .
B: Interestingly enough .
B: Um we could use solar cells .
B: Or a device that was not n not further specified that provides kinetic energy .
B: Such as like watches you know .
B: Where you just move them m move the the actual device and this pr uh provides it with with uh some energy .
B: So um obviously I personally have to say that dynamo is out of the question really .
C: Mm .
B: You don't wanna wind up your remote control before you can use it right ?
B: Um solar cell is interesting .
B: May fail though , every here and there .
C: Would you have to leave it by the window ?
B: Mm .
C: yeah .
B: Yeah .
B: Or you know you lose it , it lies behind the couch for a week and yeah mm .
C: Yeah .
B: Always the you But exactly .
A: Works well in Arizona but in Edinburgh not so No I think I think batteries are probably the way to go .
D: Y probably not yeah .
C: Yeah .
B: Um the kinetic energy thing um might work , um but the same problem .
B: You leave it lying around and you first have to shake it before it it starts to work .
B: So I'd say what we're stuck with really is um the basic battery .
B: Which also makes a base station basically obsolete .
B: We don't need that then .
B: Um However our interface options are push-buttons .
B: In which uh in the production of which or in manufacture of which um our company is expert .
B: Um However we've discussed that scroll wheels are a better option .
B: And they are possible .
B: We have an okay for scroll wheels .
B: Okay .
B: Um however when it comes to the scroll wheel of the iPod I've one big objection and that is that we have to fit an L_C_D_ into the remote control as well .
B: This however may exclude certain um materials .
B: If you have a squishy uh kind of remote control , then an L_C_D_ screen may be affected by the movement .
B: Hence we might not be able to put it in there .
B: So um There's also restrictions to , when it comes to the chip .
B: If we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that I've just presented , um the chip has to be more s more sophisticated and thus more expensive as well .
B: I don't have any details to , when it comes to the cost but um it will be a significant difference .
B: I'd rather say drop the titanium and therefore let's have a more sophisticated chip , but that's not up to me to decide really .
B: So that's for the for the scroll wheel .
B: Um it limits our choice and squishy is hip , so I'd say rather not go for for that .
B: Let's see now .
B: Um um solar cells cannot be used on a curved or latex um surface or um remote control .
B: But obviously that's not our problem um since we have decided or against solar cells , I assume right ?
D: Mm .
B: Or is anybody still alright .
C: Yeah .
D: No .
D: Hmm .
B: Alright .
C: Yeah .
B: Uh which makes it very conventional but therefore traditional I assume .
B: Um Um With the titanium um we cannot make it a curved design .
B: We would just be able to make it flat and and um yeah a straight design pretty much .
B: Which I assume would exclude uh some of the more sophisticated versions .
C: Would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff .
D: Mm .
D: Like a covering .
D: Yeah .
C: So I don't know if that would still be possible to have you know in plastic .
C: But then where do people hold it ?
C: Just all be sort of spongy .
A: Yeah .
D: The we can have the fruits and vegetables on the spongy parts , so they can remove it .
C: So you as the the possibility of having a a graphical display on it , like a screen ?
C: Like the iPod ?
B: You can have an L_C_D_ screen .
B: Um but therefore no rubber will be used .
C: Right .
B: Alright ?
B: So plastic yes , titanium yes , but this will of course influence the form .
B: With plastic , as I understand it , you can use any form .
B: Um latex is tricky .
B: Or rubber and um and titanium also seems to be tricky when it comes to the form .
B: So the way to go is if you want a scroll wheel you either make it flat and angular , uh add an L_C_D_ screen , and um then you can basically choose either plastic or titanium .
C: Yeah .
B: Or wood even .
B: Um if you wanna make it a particular shape , use plastic .
B: Add an L_C_D_ screen , add a scroll wheel , that'll be fine .
C: Yeah .
B: Or make it just push-buttons .
B: Basically plastic gives you the b biggest variety of of options .
B: Maybe not the nicest feel .
B: Or not much originality really .
A: So the ru wait the rubbery we can shape it however we want ?
A: Or the rubbery we cannot ?
B: With rubber we could uh sh pretty much shape it the way we wanted it , but we cannot add scroll wheels , and we cannot add an L_C_D_ screen .
A: 'Kay .
A: Mm .
D: Mm .
A: Mm .
B: That's the tricky thing .
C: Could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque .
C: So that's thing if we did it yellow .
A: Yeah .
C: And um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit .
C: They wouldn't have any they're just on the exterior .
C: They wouldn't be necessary to the actual shape of the thing .
A: Is that an option , a plastic shell with a rubbery coating on at certain spots ?
B: S Certainly can be done yes .
B: Um yeah .
B: if that doesn't affect the functional side of it all .
C: Yeah .
B: Like say just the underside or so then it can be done .
B: I assume .
B: Yeah .
B: So The fruit design um How about um affecting the surface of the actual um remote control ?
B: Say we don't make it p a particular fruit shape obviously , but uh give it like the surface of an orange , banana , whatever .
D: Mm .
B: You name it .
C: Mm .
A: What about a smell ?
B: Just design-wise .
A: T to the remote ?
B: Mm .
B: Nice one .
C: You could just sell it in different colours as well I suppose .
C: In different ye yellows .
D: Bright citrus colours yeah .
B: Mm .
C: I don't suppose we have to stick to co Stick to the colours yeah .
B: Well we we're supposed to stick to the company colours though , that's yellow and grey .
D: Oh yeah .
D: Yellow and grey .
A: Yellow and grey .
B: So what have we , lemon , banana , is Grapefruit is what we'd go for , when it comes to the outer appearance perhaps .
C: Mm grapefruit .
A: Grapefruit .
B: But mm .
A: I would say , if I were to make a decision , I would probably put the fruit aspect at the lower lower end of the spectrum of of importance .
C: Yeah .
A: Um Well perhaps the implied shape will be enough to lure that fruit-minded remote buyer .
D: I think having a shape could be a little ridiculous , like Well we kinda do yeah .
C: Yeah .
B: Well we have it banana-shaped already , kind of .
C: Yeah .
B: So Right .
C: Yeah .
D: And if it's yellow ?
C: and if it if it was done yellow , which is a company colour .
A: It's it's yellow .
B: I it's yellow .
A: It's curved .
D: Grey buttons yeah .
B: Well so why not add a couple of grey stripes and make it look like a banana ?
A: It's sort of couple of couple of grey stripes .
C: Yeah .
A: We could put the grey stripes on the bottom so that that person could turn it over .
C: On the the gr the rubbery grips could be grey .
A: It would look like a banana just sitting on their table .
D: Mm .
C: Yeah .
B: There you go .
A: Rather than rather th Maybe the holder , if we were to have a holder , it could be shaped like a fruit .
C: It could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , and then people would always know where it was .
D: Oh .
D: Nice .
D: Could look like a fruit bowl .
B: It could be an ape .
A: Could be , it could be an ape or a fruit bowl .
C: Yeah .
A: Hey we could have a variety of options here .
C: Yeah .
D: 'Kay .
B: Yeah .
A: Do you have more to your presentation ?
B: That's pretty much it .
B: I informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on there you go .
A: Oh .
A: Okay .
A: I'm gonna plug in here real quick .
B: Sure .
A: If I could .
B: Hang on .
B: There you go .
A: Like I said we have to make a decision on a couple of these items here .
A: Um ow .
A: Ow .
D: So is the two piece idea out ?
D: Or have we not decided ?
C: Well we sort of rid of that because gonna use a battery .
C: And the base station might not be necessary .
D: Oh right okay .
B: Well we can still design a two-piece uh remote um without having a base , having one of them be a base station , but just have it be an optional either big remote with lots of functions , or you take out the smaller piece .
C: Yeah .
C: Yeah .
D: Mm .
B: We can still do that .
B: However of course this would be like designing two remotes pretty much .
A: Mm-hmm .
B: So um which then , as I understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive .
B: Say like have a scroll wheel and uh on both of them , or have an L_C_D_ screen and so on so on .
D: Mm .
B: You'd probably have to stick rather with a just traditional rubber button design which we saw there .
D: Mm .
B: But could be done , of course .
A: Okay .
A: Uh so these are the decisions that we do need to make by the end of this meeting .
A: Um for our components concept we need to come up with the energy source , um the chip-on-print , and the case .
A: Probably case um material .
A: And probably a shape also .
A: Um and then for the user interface concept we need to decide what the tape , what , what the type is .
A: And what kind of supplements we'll have .
A: Um Energy source I think we've , I think we've decided batteries , although not exciting , are probably our best bet .
B: Right .
A: And we have five minutes .
B: Okay when it comes to the chip-on-print , as I said , the the more advanced features you want , um the fancier the chip has to be and the more expensive .
B: Uh if you want just a normal button version , the chip-on-print is gonna be a cheap one .
D: Mm .
B: Right ?
A: 'Kay .
A: So Um I guess we should pick the case then .
A: If we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or .
A: We could have a complex one or a a non-complex .
B: Yeah .
A: But did we decide that the rubbery feel was important enough to us ?
D: Well what about what you said , like putting the finger grips just on top of the plastic ?
C: Just just maybe yeah .
C: Just a little bit of .
A: Okay .
A: So we would , we would have the L_C_D_ screen ?
B: as long as the pla uh the rubber is nowhere near the controls , yes .
A: 'Kay .
A: So I guess the case would be plastic , with Perhaps that's not even enough rubber to qualify as being part of it .
A: It's more of a su it's more of a supplement maybe .
C: Yeah .
D: Yeah .
B: M more of a l lamination perhaps .
C: Yeah .
D: So then for the scroll , are we going for the iPod type ?
C: Yeah I think so .
D: Yeah ?
D: Okay .
A: Which will require a more expensive chip-on-print right ?
B: Yes .
B: It does .
A: 'Kay .
A: So I guess that , is that , is that about it ?
A: So we have a good idea of what we're gonna need to to do on this ?
B: Right .
A: Um okay so we will have another meeting in thirty minutes .
A: Um Here's what's gonna be going on .
A: Um Um Ryan you'll be working on the user interface design .
A: Um Manuel you'll be working on the look-and-feel design .
B: Right .
A: Corrine we'll want a product evaluation .
A: And the two of you get to play with the uh modelling components and uh maybe and and get us a prototype .
A: Which should go along well with your look-and-feel design and your interface .
A: So that basically just be working on the prototype , uh we'll accomplish your other two actions .
A: Alright .
A: Okay .
A: Let's do it .
","The project manager reviewed the minutes of the previous meeting.
The marketing expert discussed the results of trend watching reports which indicated a need for products which have a fancy look and feel, are technologically innovative, easy to use, include a fruit and vegetable theme, and are spongy in feel.
The marketing expert stressed the need to incorporate these findings into the team's design and suggested that the team should create a remote that has limited buttons , can be personalized, and is not rectangular.
The user interface designer briefly described how speech recognition technology works and what ways a user can use a remote.
The user interface designer presented three existing products on the market - a voice recognition remote, an iPod, and a children's remote - and discussed a few features to include in the team's design.
The industrial designer discussed the interior workings of a remote and the restrictions involved in combining various components, energy sources, and materials.
The industrial designer also discussed with the how to incorporate a fruit and vegetable theme into their design.
The team then discussed and decided what components, materials, and energy sources to use.
The user interface designer will work on the user interface design.
The industrial designer will work on the look and feel design.
The marketing expert will work on a product evaluation.
The user interface designer and industrial designer will work on a prototype
The remote will use conventional batteries.
The case will be made of plastic with rubber grips.
The remote will feature a scroll function similar to the scroll function found on iPods.
The remote will use a more expensive, advanced chip-on-print.
How to have a curved remote made with rubber.
How to include a fruit and vegetable theme.
What sort of chip to use.
Whether to use plastic or rubber.
"
"D: .
A: So uh good morning .
B: Morning .
D: Morning .
C: Morning .
A: I see you all find your places .
A: Is everybody sitting on the right place ?
D: Yep .
A: Yeah ?
A: I guess so .
A: So Let's see .
A: First I will introduce myself .
A: I don't know if uh if everybody knows me , so I'm Bart , hello .
D: My name's Frank .
A: Hello .
B: I'm .
A: Bart .
A: Hello .
A: Hello .
A: Bart .
A: Welcome .
D: Thank you .
A: Uh let's see .
A: Uh let's start off um with a little presentation .
A: Uh Now first I'll tell you a little bit about the setting .
A: You can see there are a few cameras here .
A: They'll record uh our actions and you'll have wires and microphones that will record your voice .
A: Uh there are also some microphones there but th um you don't have to pay a lot of attention on those , because it will uh disappear when you don't attend to it .
A: So is there a project documents folder ?
A: There are some notes in it already I see , some documents .
A: Uh I'll start with the presentation kick off .
A: Is being modified by the administrator .
A: Uh okay .
D: Hmm , that's interesting .
A: Let's do it read only .
A: Well I don't know if you've noticed , but uh we're working for Real Reaction .
A: Uh it's a company in uh electronics .
A: We put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself .
A: I'm Bart the project manager so I'll direct you through the project .
A: This is our agenda .
A: Uh we have our opening acquaintance , tool training , project plan description closing .
A: Uh maybe I can sit down , then I can take some notes or Let's see .
A: Maybe you can take the minutes once in a while .
D: Sure .
A: I dunno it's not a lot of work , but just uh if you hear something uh you can write down , just write it down .
A: Uh as you can see uh it's the opening , aquaintance tool training .
A: Aquaintance is a point we've done a bit .
A: Um have you all seen the corporate website already ?
D: Yep .
B: Yep .
D: Visit it .
A: Yeah .
A: Have you seen any flaws in it ?
A: I think I found one .
A: No ?
B: Hmm ?
D: Can't say I paid much attention to it , but Oh yeah .
A: I can see if it works this way .
A: No , it doesn't work here .
A: Okay no problem .
A: But um on the corporate information side there's a th uh there was Real Remote instead of Real Reaction .
A: Real Remote is not really the company we're we are , but it's just a little fault .
B: Okay .
B: Yeah .
A: Um okay , what are we going to do ?
A: Uh our project aim is as you can see a new remote control .
A: It has to be original , trendy , and user friendly .
A: So these are uh the points why uh we also hired you .
A: We've got the Marketing Expert for uh the trendy and user friendly look .
D: Okay .
A: And Industrial Designer uh there's also user friendly and a bit original .
A: And we've got our User Interface Designer .
B: Yep .
A: He's also uh That's about the new remote control .
A: Uh project method um is uh there are three phases we are going through .
A: First is functional des uh design , individual work , meetings .
A: After the functional design , then the conceptual design and the detailed design .
A: I had some role indications on here .
A: But I think you know it already by yourself .
A: The Industrial Designer is going to work on the working design , uh components design and a bit of the look and feel design .
A: Uh the User Interface Designer is going to do the technical function design , user interface concept and user interface design .
A: And the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation .
A: So that's a bit what you're going to do .
A: But that will be all worked out in uh other meetings .
A: Then we've got our first tool training .
A: We are going to work with a lot of high-tech tools here , so it's ab it's handy if we have a little bit of training first .
A: As you can see we've got the smart boards here and here in the white board .
A: Um in the white board here there's a little tool bar on this side .
A: Here are some functions .
A: You can save .
A: N uh these functions we don't have anything to do with , only undo , you can undo a little uh piece of drawing .
A: A blank new document for each person .
A: Uh select a pen , eraser .
A: Capture we don't have to do anything with .
A: Uh then we've got our pen .
A: This pen .
A: It's really funny because you can draw with it on this page um in the think it is form of .
D: 'Kay .
A: You can also select the current colour and the line width .
B: Hmm .
A: But then first you have to select the pen function .
A: But we're going to work with it in a minute .
A: So okay .
A: Uh that's very simple and it's easy to uh draw your findings and drawings on there .
A: Uh then a short thing about documents .
A: We've got our shared folder , uh project project what was it ?
A: Project documents I think .
A: But all you will found that already because there are a lot of documents in it already , so it will be okay .
A: And these are available on the smart boards as well , so if you have a document you wanna show , just open it from the folder .
B: Okay .
B: Yeah .
A: Here is a simple tool bar .
A: It's what I just said , it's save , print , move back or forward one page .
A: You can switch between the different drawings .
A: And then we're going to try out the white board .
A: So as you can see we g all going to draw a animal .
A: Just to uh uh just to get a bit familiar with it .
A: Mouse wasn't running away .
D: That was interesting .
A: Is everybody is anybody playing with the mouse ?
A: No .
A: Okay .
D: Innocent .
A: We're going to uh draw animal .
A: And uh just sum up a few of its favourite characteristics .
A: Um the only thing we have to uh look after is that we use different colours , and different line width .
A: Uh there's I can start from now .
A: I will .
A: You can use this pen by holding it like a like a little child .
A: Because if you hold it like this , the sensors will get blocked and then the drawing won't get good .
B: Okay .
D: 'Kay .
A: Another thing is you have to be uh a bit slow .
A: 'Cause if you're going to draw like really fast then um the pen won't hold up .
A: So we choose form of current colour uh I think grey is appropriate .
A: Then the line width .
A: I think seven will be nice .
A: Now you'll see my drawing capabilities .
A: These are not very much , but uh Uh , see you have to do it real slow .
A: Oh Ah I was trying to draw a dolphin , but I think his nose has to be a little bit But it's close .
B: Sure .
D: I'm thinking about a swordfish .
A: So what yeah it's this is bit of the swordfish .
B: Yeah .
B: Yeah .
A: Yeah , he hasn't got an eye .
C: Mm-hmm .
A: Woah .
A: Now we've got another function .
A: We've got the eraser .
A: And then you can undo this easily .
D: Meat .
A: Ah it's okay .
A: And I've got to write down a few of its characteristics .
A: Uh is They've got no text tool , no .
A: Uh .
A: Okay .
A: This is typically a undo action , I think .
D: Yeah .
A: Pen .
A: Maybe you have to hold it a bit upside-down .
A: I think that's it because if you wan ar are going to do it like this then it will be a stripe .
A: But I don't know , I'm just trying .
A: This is not my work , okay .
D: Hmm .
A: Maybe you have to use Oh .
A: Uh .
A: I think it's a it wants to draw a another animal ?
A: I don't know .
A: It lives for the fun .
A: So It's my characteristic uh characteristic about the dolphin .
A: It lives for the fun .
D: Okay .
A: So now I'm gonna hand over the pen on the new blank sheet to you .
B: Okay .
A: Go ahead .
D: Thank you .
D: Okay .
D: Gonna use a different line width .
D: And I'm gonna draw in black .
D: There .
D: 'Kay , I'm not much of an artist , but here we go .
A: Maybe it's easier to draw the smaller line width , I think .
B: Hmm .
A: Because this is going a lot better than uh I did .
B: A sheep .
D: Mm .
D: Okay .
D: This is my um Hmm .
D: Sheep .
A: It's nice .
D: With of course little blue dot they always get sprayed on their butts .
A: Uh .
A: It's a real dead sheep , yeah .
D: There .
D: Yeah .
A: For recognition , yeah , I see .
A: Um maybe you can also write your name somewhere .
D: 'Kay .
A: On just a Yeah .
D: They are Come on .
D: You have to go really slow when you're writing .
D: They're brilliant animal animals .
D: And that's just a little me thingy .
D: So .
D: Guess I'll pass the pen to our User Interface Designer .
B: Okay .
A: Nice .
B: Um I'm just gonna draw its uh head , but mm Let's see .
B: Mm .
B: Uh .
B: Okay .
D: Interesting .
A: Sweet .
B: Yeah .
B: You know what that is ?
B: Or who ?
D: A rabbit ?
C: Garfield .
B: Ah okay , yeah .
D: Garfield .
D: Yeah .
B: Just a Mm .
B: Guess .
B: So uh Yeah .
B: That's enough .
B: Um , you say a blank , or Okay .
A: Yeah , just a blank sheet .
C: Well I was gonna draw a cat too , so .
C: I'll just try something else .
A: No .
C: Something different than Garfield .
C: Mine is a bit more skinny .
A: Yeah , it's pretty skinny cat .
D: Yeah .
C: But uh Well , it's supposed to be a cat .
D: And the most interesting tail .
A: Is your cat , or did you find him on the street ?
C: I like cats because uh they are uh independent .
A: Ah .
C: The pen .
C: So .
A: Okay .
A: That's pretty clear .
A: So everybody knows how to work with the white board now ?
A: So if you have any ideas or if you wanna draw anything on the white board , just ask and go ahead .
D: Yeah .
C: The pen .
A: It's pretty uh easy .
A: 'Kay .
A: S haunted white board .
D: We're being haunted .
A: So we've got the tool uh introduction .
A: We move along to the project finance .
A: Um as you can see , we um for our remote control , a selling price is uh twenty five Euros .
A: Our selling price .
A: Uh our profit aim is fifty million Euros .
A: Uh that's the least we have to get from our remote controls , so we have to work together to reach our aims .
A: Uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well .
A: Um but that's all in the later stadium .
A: Our production cost um can be maximal twelve and a half Euros , so that's also a point we have to keep in mind , that we won't make remote controls with small televisions inside , and stuff like that .
A: It won't work .
A: So just try to remember these points .
A: Selling price twenty five , profit aims fifty million um , but more important is the int international market we're trying to focus on .
A: And production cost uh maximal twelve and a half Euros .
A: So that's leads us to our little discussion .
A: We've got about five or ten minutes left for discussion .
A: So I'm gonna sit down , I think .
A: It's easier .
D: Yeah , you got a message .
A: I've got a message .
A: Five minutes .
B: Five minutes , okay .
A: Okay , that's uh good timing .
D: So just on a side note , why is it my laptop is only giving me a black screen ?
B: Mm ?
A: Uh maybe you have to say the magic word .
D: Yeah .
D: Right .
A: Does it do anything ?
D: No .
A: Maybe you have to just clap it down ?
A: Mm back up again .
A: No slide show .
A: Hmm .
D: It's off now .
A: It's off .
A: Now you have to put it back o Oh yeah .
A: You'll be okay , I think .
D: Well , it was on , but Ah , there we are .
A: Well it's those laptops .
A: Nice .
A: Okay .
A: But so mm does everybody has um experiences with uh remote controls , and I mean not the ordinary mote controls , but also a little bit different ones ?
B: Mm .
A: Like you can use for other ?
B: Oh really ?
A: No ?
B: Huh .
A: You ?
D: Well , we have a kind of broad T_V_ at home , and a D_V_D_ player , so we got like a lot of remote controls , one for the T_V_ , one for the video recorder , one for the D_V_D_ player .
C: No , me neither .
B: It's a Sure .
A: Ah yeah .
D: And I think it's it would be best to just make one remote control that can operate them all .
A: Yep .
A: Yeah I've I've got one at home .
B: Yeah .
A: And you can uh program I think eight different devices in it , and you can use it for your television , anything else .
B: Okay , yeah .
B: Yeah .
A: And it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor .
B: Okay , yeah .
D: Oh really .
A: So that's pretty handy when you have a video recorder or D_V_D_ player downstairs and you've got a link to your T_V_ on the second floor .
B: Hmm .
B: Oh .
D: Yeah .
B: Mm-hmm .
A: So that's a pretty handy um thing .
A: Um but only the I think that if you can put different kind of devices in one remote control , it makes it a lot easier as well .
A: It's uh That's good to remember .
D: Yeah .
B: Oh .
D: So I think you can take minutes again .
A: Yeah , that's nice , I think .
D: Since it's your job .
A: So we've we want different functions uh and we can maybe see if we can do something with the infra-red .
D: Yeah .
A: But I don't know if that will exceed the production costs .
A: So that uh that's something we have to find out , I think .
B: Mm .
D: Yeah .
D: But that would be really good if we could do that .
A: And other functions for a remote control ?
A: Maybe we can make it uh uh Shock proof .
D: Um .
B: Mm-hmm .
D: Think it has to be shock proof 'cause my remote control tends to fall a lot .
B: Sure , yeah .
B: Waterproof , or uh Uh , you never no know uh , I w I mean uh 'Kay .
D: So Yeah , one other little thing .
A: Sure .
A: Waterproof .
A: Okay .
A: So these are our um a few things we can think of .
A: Um I will put the minutes from this meeting uh in our project folder .
D: Thought it might be handy to put a battery status display on it .
D: So you can see how much is left in the battery .
A: That's a battery stays .
B: Okay , yeah .
D: But they'll also really drag up the production costs , so think we'll have to see about that too .
A: Yeah .
B: Mm .
A: Uh .
D: But maybe just a little LED , I don't know .
A: That's an idea as well .
A: Other ideas ?
A: Quick ideas .
C: Nope .
C: They were all mentioned , so Okay .
B: Mm .
A: Okay .
B: Yeah .
A: Any questions about this uh presentation ?
A: Kick off presentation .
D: Um .
D: Nope , don't think so .
A: No ?
A: Okay , then I'll put the minutes from this meeting in the project folder , and then we can all work .
A: Finish meeting now .
D: Okay .
A: Okay .
A: And we can all work uh on our own projects .
D: Aye sir .
A: Okay then I'll meet you in about a half an hour , I think .
D: Half an hour .
B: Okay .
D: Okay .
A: So good luck .
B: Yep .
","The project manager introduced himself to the team and then acquainted the team with the audio and video equipment in the meeting room.
The project manager briefly described the company the team works for and discussed the corporate website.
The project manager then described the upcoming project and the roles of each team member.
The project manager introduced the smart boards to the team and led the team members in an exercise in which they each drew their favorite animal and described why they liked the animal.
The project manager briefed the team on the project budget and selling prices for the remote they are to create and led them in a discussion on their experiences with remote controls and what features they would like to include in their product.
The team members will work on their individual projects
The selling price will be 25 Euro.
The focus will be on an international market.
The production cost cannot exceed 12.50 Euro.
The remote will be able to control multiple devices.
The remote will be shockproof.
The remote will be waterproof.
Cost of a battery status display.
"
"A: Okay .
A: Hi Team .
A: Hope you had a good lunch .
A: Okay we're back for the conceptual design meeting .
A: Um let's get started .
A: 'Kay , here is the agenda for today's meeting .
A: Um we're gonna open it and I'm gonna keep the minutes as Project Manager .
A: We're gonna have three presentations , one from each of you again .
A: And then we are going to come to decision on the remote control concepts and then we're gonna close it up .
A: And we have forty minutes again .
A: 'Kay , and just to reiterate um after this meeting the team will reach a decision on the concepts of the remote control .
A: Okay .
A: Let's go ahead and start off with your presentations .
A: Who would like to go first ?
B: Just trying to move mine right now .
A: Okay .
A: Um Courtney would you mind starting us off ?
D: Yeah .
A: Okay .
A: Trend watching ?
D: Yeah .
A: 'Kay .
D: Okay , so trend watching .
D: Uh since we do put the fashion in electronics , it is kind of important how our product looks .
D: So I guess we can go ahead and go to the next .
D: So what they want .
D: Right now customers want fancy versus functional .
D: Um basically about fifty eight percent of what they like of the product that they want , describing like the in order of how much they want , fifty eight per cent of the decision of what it should look like , fancy versus functional , and then it has to also be technologically innovative , and yet easy to use .
D: So the customer basically is confused .
D: They don't know exactly what they want .
D: They want us to tell them .
B: They want everything , but simply .
D: Yes .
D: Exactly .
B: Okay .
D: So we can go to next .
A: Mm 'kay .
D: Okay .
D: So in Milan and Paris recently the trends have been showing that clothing , shoes and furniture are basically just covered with fruits and vegetable patterns .
D: So I don't know if we want to go with that um and also the spongy feel is in in contrast to last year .
D: I don't know really , I mean I guess the spongy could relate to the buttons if we want to rather than like a hard clicky button that you find on like some mobiles and stuff , you'd want like a softer touch .
A: Mm .
A: Mm .
D: I mean do you guys know what I mean .
A: Right .
B: Yeah th I I can I can address some of that issue , I think , with uh my presentation .
A: Yes .
D: Yeah .
D: Um .
D: But as for the fruits and vegetable patterns , I don't know if we really want to go with that , because it is just a trend , and our product we want to stay around for much longer than just a few months , because Yeah .
A: Right .
A: Right .
A: People don't buy a new remote every so often .
D: I mean that could just be a Spring thing right now .
D: Okay .
D: Awesome .
A: Okay .
D: Um so design preferences , um we need easy to read like large buttons , clearly labelled so that , I mean 'cause we talked about that being a problem .
D: Um and then also buttons illuminating upon touch , you said that in your design , with the bulb .
D: Um and that could also tie in with the colour scheme .
D: Uh we need the Real Reaction logo and colour scheme obviously .
D: That's one of our key goals , we wanna promote our product .
D: And I was thinking about different types of designs and I came up with something .
D: Actually right here .
D: So what we could do is something like an old-fashioned telephone like this , where we put the buttons around , like we'd put a big on-off button or something else in the middle , I mean it could be the arrows or whatever for channel up and down , and then put the numbers around in like an old-fashioned dial shape .
D: 'Cause then it'll appeal to older generation and like said retro's cool .
D: So it's classically retro .
A: Hmm .
D: So I mean that's just an idea if you guys like it .
A: Very good .
A: I like it .
A: Okay , ready for the next slide ?
D: And , yep .
D: And that's it .
A: Op mm 'kay .
B: Okay .
A: Great .
A: Great presentation .
A: Ready ?
C: Okay hang on .
A: 'Kay .
C: See if it's there .
A: Which one is it ?
C: I don't know .
C: Hang on .
C: Interface concepts , no ?
A: Interface concepts new .
C: Either refresh it , or it sh Oh wait , maybe I didn't put it there .
A: Y 'Kay .
C: Hang on .
B: Mine will always read copy of something or other .
A: Sorry ?
B: I I copied mine before I sent it over .
A: Oh okay .
C: Sorry , hang on .
C: Don't know .
A: Oh there we go .
C: Okay .
C: Okay , um looking at the interface concept , it's gonna be mostly examples of possibilities of where we can go with this .
C: Uh if you wanna start the next slide .
A: Sure .
C: Um uh can't really see , but there's two possible ways , on the r left , if you see on th on the sides of of the remote , you have the sort of scroll down , so you have that option right there .
C: And then also there's the idea of the base .
C: That's sort of like an idea there .
C: And then on the right , we have what's really big trend right now , it's the iPod .
C: It's becoming really and so you have this sort of very very simplistic menu section uh with the round buttons , and it's sort of like you have the both kind of trendy and hip , but also very sleek and um and very simple , but technologically advanced .
C: So if you wanted to do that th if we could find a way of sort of like using that idea in a remote control then sort of look into it , but Anyway , next .
A: Mm 'kay .
C: Um there's the idea of like being able to do it by feel as well as by um by sight .
C: You'd you know you're in the dark , you don't wanna be looking at the remote control .
C: And the picture particularly is pointing out if you look at the top volume button it's a V_ , and so yo you're kind of feeling a V_ like volume up .
C: What it really is is a V_ and what it you think it is is down , because the down arrow .
A: Mm .
C: And so it's like a sort of a criticism you'd probably turn that o the other way up .
C: Um but then you have you could either do it by raised type , which could be you know , iffy , um sort of old-fashioned in a way .
A: Mm .
C: Either that or just have it by shape , for example you have a specific triangular shape that you know you're looking at the up and down arrow .
C: And then the round ones you sort of feel by , you know , that's the second one down , that sort of thing .
C: So it's sort of looking into how we wanted t to do it by feel .
A: Okay .
C: Okay .
C: Um this is sort of an example of going for a s certain demographic .
C: Um this is particularly geared towards children .
D: That's cute .
C: Um it's very cute , and we could probably change it to yellow , bright yellow for like a the for the company logo .
C: Um and you have the shapes and it's very simplistic and friendly looking .
C: Um and then the other thing that it would be able to do is just to pro be ab you program certain channels that only these children would watch , so it's like they ch watch , you know , the C_ Beebies or something like that , uh keep them away from other channels .
C: So that's like another ar Um , I mean , these are three examples sort of looking at it .
A: Okay .
C: You have the wider section for the main controls there .
C: Uh you could see how many buttons there are .
C: And then on the left you have an example of the round buttons , and a simpler design .
C: On the bottom we probably wouldn't need that , because it's more for like a D_V_D_ function which we are not gonna be using .
C: Um .
C: So again it's sort of like just give you ideas and then down at the bottom you have the logos and that's where you could put the R_R_ , Real Reaction .
A: 'Kay .
C: And then finally these are like the sort of same examples , but also some more , just possibilities that we could go with .
C: None of them I'm particularly keen on by the way .
D: Yeah .
B: Hmm .
A: No .
C: But it's sort of like just taking aspects out of that and saying , well out of this one we like , you know the round section of um , b or we'd like the the button size on this .
A: Mm .
A: Or I like , you know , the black finish or the silver finish or whatever .
C: Right .
D: I have four of those remotes .
A: Good lord .
A: Okay .
A: Ready ?
C: That's it .
A: Oh , yeah .
A: Okay .
A: Great job .
B: Okay , my turn .
A: Okay .
D: Okay .
B: Whoo .
A: What's the title ?
B: It'll be copy of component design .
A: Got it .
B: Yeah .
B: Th that looks like it .
B: 'Kay .
B: So basic remote operation runs as follows , press button makes connection with the power source and the rest of the circuit , chip senses the connection , chip produces a morse code infra-red signal , specific to that button .
B: So you press the button , it produces uh a signal that's encoded specifically for that button .
B: Transistors amplify that signal and it goes to the T_V_'s centre , which interprets the signal response accordingly , changes channel etcetera .
B: So that being said Next slide , please .
B: Findings oh which were the required materials for the basic internal construction , so all the really simplistic functions that we just discussed , we need rubber for buttons , aluminium for battery y contacts , integrated circuit which consists of a diode , transistor , resonator , resistors , and a capacitator , all those basic things that make a circuit function .
B: Um fibreglass and thin copper wire to create the actual circuit board itself .
B: An L_E_D_ , which is a light emitting diode , um contact discs for the buttons , plastic for the casing , and a power-source , whatever power-source we've actually determined we want .
B: Next slide , please .
B: Thank you .
B: Uh personal preferences , uh to save money for the components , the remote should be mass-produced and basic materials should be bought en masse .
B: Um if we find another company who can produce the required chips , casing , L_E_D_ , any additional materials we decide we require at a less expensive rate than we ourselves are producing , we should go for it .
B: Next slide , please .
B: Um just talking to the um manufacturing division .
B: They suggested power options , solar cells , hand dynamo , and kinetic power , so you shake it and it increases the power .
B: Um I'm not sure how the hand dynamo works , they have yet to get back to me on that .
B: So next slide , please .
A: Hmm .
A: Interesting .
B: Suggested casing options .
B: Okay .
B: We can offer options for casing such as straight , curved , double-curved , you know , very specific to the customer .
B: Options for materials , plastic , rubber , titanium , wood .
B: I don't think anyone's gonna go for a wood one , because splinters Yeah .
D: That would be amazing , though , yeah .
D: No , splinters would What is that ?
B: Um certain restrictions do apply here though .
B: Uh latex , you can't do solar power with a latex one .
B: So , if they want some a soft squishy rubber , they can't have the solar powered option .
B: Double-curved , you can't do titanium .
B: Um that would be two curvatures , so it would actually , if you the shape of your hand , you curve here and you curve here , so you could have two curves that match the shape of your hand to make it more comfortable to hold .
A: Mm .
D: Mm .
B: Now if you wanted that , you can't do titanium .
B: And uh so you functions what for the buttons , scrolling function could be very beneficial to us instead of actual buttons themselves .
C: Right .
B: I think I have one more slide .
A: 'Kay .
B: No , I didn't .
A: No , okay .
B: Um the manufacturing division also has said that um they have several types of chips and they've just developed a sample sensor or sample speaker chip , which we could utilise .
B: Um push button requires a simple chip and scroll requires more complicated chip .
B: So depends on what we decide we wanna do .
B: In addition to that if we're offering all those different options to the customer for producing their remote , we're going to have to have multiples of each type , like a double-curved in rubber , um you know , each option should have a certain select number produced with all those options .
B: So we'll have to mix it up , make sure we produce enough of everyone .
B: But that could also drive up the price of the actual remote itself if they know that we only produced five thousand , you know , double-curved wooden remotes .
A: Mm .
D: Right .
D: Okay .
A: Hmm .
B: And that's all I got .
A: Okay .
A: Alright , well thank you for those informative presentations .
A: Let's go back to um Now we have to make some decisions .
A: Where were we ?
C: Let me just add one more thing that I couldn't say before , and that's just that there's the new technology that they've developed on the voice recognition .
A: Sure .
C: Um .
D: Oh this the thing we were talking about earlier .
C: Right except that it's sort of odd , and I'm no not exactly sure why they are explaining it in the way they are , um there's a sample sensor and there's a sample speaker unit for So , you would say like , good morning , coffeemaker , and it would respond , good morning , Jill , but I'm not sure exactly how it's gonna work , 'cause do you programme do we program the responses and the questions .
C: So does that mean that the user then has to ask the specific question , and can't change it in order for it to be recognised , or can it be altered in a certain way , or does the actually user program it , to say a channel means this .
A: Mm .
A: Right .
D: Yeah , like using the menu to be like , enter your name into the screen like on the menu options .
A: Right .
D: So that way the remote reads it .
C: Right , so it's got like a limited memory and programme it .
C: So it's sort of iffy , but that's kind of what you'd say .
A: Mm .
D: I feel like voice recognition would be , I don't know , w it would be too hard to really I mean we could do it , but Technology .
A: Hmm .
A: Programme .
A: If it's within our price to get that kind of chip that would , you know , technology Hmm .
B: Well , we are making the chip .
B: So , I mean But , I guess , we have to look at w what our production cost is for the chip itself anyway .
D: And it is a growing trend , the higher technological , like the , I mean just like the more advanced it is , the better it'll sell .
B: Yeah .
A: Mm .
B: Yeah .
B: I I thought offering some of those options for different materials that it could be made of different , you know I think we'd have to decide on the power options , maybe .
A: Hmm .
B: So that we could reduce cost .
D: Yeah , 'cause we need to know how big it's gonna be and how heavy .
B: Yeah .
A: Okay , that kind of brings us to this , let's let's see if we can decide what kind of energy source we want to have first and foremost .
B: Okay .
A: Um .
A: Do we wanna go for batteries or a stand like the one that we saw illustrated earlier ?
D: Oh the base , yeah .
A: The base , the charging base with rechargeable batteries ?
B: I think the p That's true .
C: I always feel like first I wanna know what it looks like , before 'Cause if it's something really really small , then it's sort of harder to imagine a base for it , that was p quite a s substantial size sort of standing up Right .
A: Hmm .
A: Yeah , and we don't have multiple things that it has to control , it just has to control the T_V_ .
D: W We need to decide , well so we can figure how big it's gonna be , like exactly what buttons we want and exactly It could be like this .
A: It's not gonna be a huge universal remote .
A: What size battery and Right .
C: Well , the other thing is like even if it's got a few buttons , so we want it to be bigger than this , 'cause it still fits in your hand , so you still wanted something that's comfortable and substantial , but not necessarily full of buttons .
D: Yes .
D: I'd , well uh This one is really comfortable , like I like the sides whatever , because But if we have the um , the locator , then we don't have to worry about that .
C: Are you gonna lose it easier ?
D: So we can make it small if we have a l locating device .
B: If we do a voice-activated locator , though , we're gonna be looking at a more substantial chip .
C: Yeah .
B: So Honestly , I think the customer would be kind of irritated by the fact that it has a base if we did do a nice small , compact Mm yeah .
D: Hmm .
C: So i That's the other thing , it's like You know Are we gonna have certain chips that are gonna require bigger size period ?
D: Two double A_s , for this size .
C: But like , you know , if we get more complicated then it's gonna v be have to be bigger to just accommodate the chip size .
D: Right .
A: I agree , it's either gonna be bigger with a base or smaller with just A battery like this guy .
D: Yeah .
C: So we sh Yeah .
D: Smaller , without Yeah .
A: Alright , so what direction do you want to go in ?
A: You wanna vote ?
D: I think if we had a a locating device with the small one , I think that seems way more advanced .
A: I'm kind of I'm kind of leaning in the direction of this kind of bigger and the base .
B: Yeah .
C: I'm a away from the base .
C: Yeah .
D: Yeah .
B: 'Kay so The only problem with that is if you forget to take it out of your pocket and it goes in wash .
A: That just seems so clunky and Okay .
D: Yeah , because I mean if even looking at cellphones right now , those trends the smaller the hotter it is , yeah Oh .
C: Smaller and smaller , yeah , yeah , yeah .
C: You're kidding .
B: You know it happens .
A: Hmm .
D: Yeah .
B: I've had three watches go that way too .
C: Oh watches I've but I've never washed a cell phone .
D: Ouch .
D: A phone , whoa , that would wow , that would hurt .
A: Okay , so what kind of material do we want to be made out of ?
B: Pieces everywhere .
B: Well , we have lots of options .
B: I don't think wood is a viable option .
D: Yeah wood .
A: No .
C: Well , titanium s I was saying that titanium , if we're being restricted then I would probably lean away from that .
A: Oh what did you Oh sorry , go ahead .
D: Yeah , 'cause if it's gonna cost us more to produce a chip , titanium will be more expensive .
A: Right .
B: However , well , we only wanna sell it for twenty five Euro right ?
A: What would you recommend ?
D: Yeah .
C: Yeah .
B: 'Cause I was thinking if we wanted to get the high in market then you could produce a few in titanium , make them a rarity so to speak .
C: That'll Yeah , exactly .
A: Mm .
C: The selling point , yeah .
D: We could do that , because all our research shows that people are definitely willing to spend more if Good plan .
C: Are we restricted by this ?
B: Yeah .
B: Well the original Okay .
A: I I think we should just focus on one design and one concept right now.I'm not sure that we'll have the time and money to produce a whole array of remotes .
C: Twenty five Euros So you're talking about like when it leaves our salesroom then it's all gonna be cherry-coloured or is it gonna be the kinda thing where people come back and swap it ?
A: If this was a successful remote , we might then produce a higher end version of it , I think .
B: Yeah .
B: Good plan .
A: Okay , so we wanna go for plastic , or what would you recommend for materials ?
B: Honestly I'd recommend like um uh since we're going with batteries instead of solar power , I'd recommend maybe a uh soft like latex , because we could produce , you know how cellphones have those overlays that you can change the colour .
A: Hmm .
B: We could do uh one that fits in with the trends of the year so , because this year is all fruit , God only knows why , um we could do f a cherry cover for this year and then i if next year is stripes or solids , you know They could come back .
D: Oh .
A: Mm-hmm .
A: Mm .
D: Yeah , who knows .
A: Okay .
D: O or we could like take off this .
A: They could buy cases , maybe , if they wanted .
B: And buy the extra case .
C: Okay .
A: I think it's good to sell a basic thing and then sell options .
B: So we could do like a b a hard base plastic , and then we could give two latex covers to start .
D: Yeah .
C: The what the top face , right ?
D: Yeah .
A: Okay .
A: Okay .
D: Yeah , because the soft latex definitely is squishy .
D: That's in .
D: Well I mean squishier than like , yeah , just a hard plastic .
A: Right .
A: Right .
A: Okay , and what kind of chip would we need for this guy ?
B: How complicated Are we gonna go with the voice activated Well , we could give it a specific code , you know , remote missing .
C: Yeah .
A: I don't think we should do voice , I think we should just do um the recognition for when it's lost , you know .
C: A tracker , yeah .
A: could we Yeah .
D: 'Cause that uh what it type of , yeah , for voice activation would it be like a certain term what we would say like , because people could just be talking and we don't want it going off all the time .
A: Hmm .
A: Right .
D: So uh Ooh .
D: Uh see I'm uh I'm strangely attracted to it , because I know that's it's definitely gonna be big , because it's , I don't know , it's just so high-tech .
C: Well , my little sister got for Christmas she got one of those key finders that's like a key-ring , and you have to whistle in a certain frequency for it to work .
B: Yeah , see that would just irritate me .
C: And then she would laugh and it would start going off in her purse , and you couldn't turn it off .
A: Oh dear .
D: Oh , then maybe voice maybe voice activation won't be good .
C: So it became highly irritating .
A: Okay .
B: So I think having a key-phrase is much better .
A: Okay .
A: Alright .
A: But it's not gonna be voice activated in the fact that you would say , channel up , and it would work , right ?
D: Yeah , n n no , we just want it to be a finder .
C: But then it Hmm .
A: Just a Okay , alright .
B: No .
C: Okay .
D: But do can your can the department make Oh , brilliant then .
B: That would be like a mid-class um Yeah .
B: So we don't actually have to go for Well , if they've just developed the sample sensor , sample speaker , it's a brand new chip .
B: Why not introduce it in this way ?
A: No .
D: Yeah , good point .
A: Mm 'kay .
A: Uh and what size batteries , double A_ , triple A_ ?
D: I think triple A_ , it'll be lighter .
A: Two ?
A: Could it run off of two They're more expensive though , too .
D: I mean more more come in a package .
C: Well , that depends on what the energy is needed .
D: Yeah .
B: I think , well , we could d r do two or we could do one small lithium , 'cause you know the lithium batteries are doing quite well in most other electronic products , right ?
B: So they're more widely available now .
B: And they also have a longer battery life than most batteries .
B: But if you only have to replace it every five years .
A: Mm .
D: That's a good point .
A: Thoughts anybody ?
C: As long as we sell it with it .
B: Well , how about a initial , you get one battery when you buy it , 'cause I'm pretty sure we can get them pretty cheap on bulk .
C: Right , that's what I meant .
D: We could think about it and come back to it next meeting .
A: Okay .
A: Yeah .
B: Yeah .
D: We still have one more meeting .
A: Alright .
A: Okay .
A: So we've covered that first category , User Interface Concept , meaning design .
C: What's it gonna Yeah , what's it gonna look like .
A: Okay .
C: Um .
A: I ki I kind of like your idea about the retro phone dial , and that the central button could have , maybe our logo on it ?
A: It might be the four way scroll , too .
D: Yeah , it could be whatever , as long as there's something big in the middle , because like the old phones , there's like that just like piece of metal or like a picture or something in the middle .
A: I mean if Yeah .
A: Yeah .
A: Mm-hmm .
C: Well , my issue with that is if it got too big though , 'cause if you have the circle and the button in the middle , then is it gonna get wider than your your hands are , because w And then would the buttons be too small if it was enough to fit on it ?
A: Mm .
D: Oh , that's true .
D: Good point .
B: In the sample ones that you showed us there was one that had the scroll buttons on the side , which I think if we make it curved like a hand like a hand-shape like if we put the the scroll-button on the side , that could be particularly useful .
A: Yeah .
C: Yeah .
A: Oh , I see what you mean .
A: I think so .
D: So scroll buttons on the side and then buttons on top ?
A: Yeah , I like that .
A: 'Kay .
D: But we definitely If we have scroll things on the side , we definitely have to have 'em labelled .
A: Mm .
D: Yeah , like on the side of it .
B: Well , if it's just up and down Volume or channel .
D: Oh if it's just up and down .
C: But is that for Which ?
B: I don't know .
D: Well , you could do some on both sides .
C: Do we have both sides ?
A: Can we ?
B: Mm yeah .
B: We should probably make it that you have to depress it to activate it then , 'cause oth otherwise you're not just holding it and going like this , you know .
D: Yeah .
A: So that you're just not holding it and it changes the chan Mm .
D: That's squishy .
D: That's squishy .
C: Well , the other option is in instead of a scroll you just have the buttons up on the side which are on the side .
D: have buttons .
B: Okay .
A: Yeah .
D: Yeah , that .
A: Hmm .
A: 'Kay any other ideas ?
C: Um what colour ?
A: Oh , yeah .
A: Latex covers .
B: We have to make sure that logo always sticks out when we put the latex covers on , so we'll have to like have a little square or something , so that the our logo's available .
A: W I think maybe we should do it on a b button itself though , because if people are able to change the covers , I don't know , maybe the on-off button , something , some the menu button , I don't know , but you know if we're gonna put our company logo on there and somebody could just get another one .
C: Well I sort of like having the a yellow strip at the bottom with the R_R_ like that .
D: Yeah .
C: And that's at the bottom of it .
C: Which button ?
A: Are they all gonna have our company logo on them ?
A: Every cover ?
B: Yeah , I don't think we should do that , because that would just be icky .
A: Yeah .
B: So I think maybe putting it on a button is probably a good idea .
A: If we want it to be visible and Um are all those those one that you showed where they were um s met silver-metallic looking ?
C: Yeah .
A: But those are plastic , right ?
C: Yeah .
A: They're not titanium .
A: I kind of like that look .
A: Uh but , or if it was really Yeah , for the base or if we're going for the retro look , I think , like a really shiny black would be cool .
B: For our base one ?
D: Yeah , or like a gun-metal grey , 'cause then it combines the silver and the black .
A: What are your thoughts ?
A: Gun-metal gray .
A: There you go , gun-metal gray .
C: I'm just really wary of the putting anything on a button .
A: Why ?
B: It'll wear off .
C: What's the button Well , w w then what's the button do , and how do you know that that is what the button does ?
D: Yeah , buttons wear off .
A: Mm .
C: I guess .
C: Just looking at examples , y you just don't ever see the logo on a button , it's always on the actual casing .
A: Right .
D: Hmm .
B: There's nothing saying that we have to put the logo on the front of the actual The only problem is we're using a latex overlay so it actually would go over top of everything and have holes for the buttons , so I was thinking maybe instead of doing that what we could do is leave a space for where the logo should be .
D: But we want it to be seen .
A: On the back ?
C: But you don't But uh , yeah , you don't see it .
A: It d visible Visibility though 'Cause if it was only on the back really the only time you're gonna see it is when you drop it or when you're changing the battery .
D: We need it to be seen .
C: Well , hang on .
C: The other option is , I don't know if you can see it but it's like if Yeah , it's like the second to last slide .
A: I can find it again .
A: Okay .
A: And yours was called Interface Concept ?
C: Interface , yeah .
A: This one ?
C: Yeah .
A: Well , for some reason I can't get it to just go to that slide directly .
C: Um .
C: Okay , it's the very right one .
C: You see at the bottom , it's kind of difficult to see , but you have like a d sort of s division between the bottom like , where the logo is , and if we have the replaceable section , it's like the top .
C: It doesn't necessarily replace the entire top .
A: Mm .
C: And so you have that one piece that stays and the rest just sort of clips in .
A: Okay , yes yes .
C: If c you envisioning it ?
C: And so that stays the same when you have the logo , and then you have this s slip that kinda clips in and that's the bit that changes .
A: Okay .
C: Hmm .
C: Yeah .
C: Yeah , yeah .
A: Like a little cut-out kind of Okay .
B: Yeah .
C: Right .
C: That's like , you know , a a cellphone it's like the the screen is always just left opened .
D: Right .
C: And so , what we are gonna do it like bright yellow with the R_R_ ?
D: Yeah .
D: Some of tho Well , some of those buttons though are blue-based .
A: Anybody see anything that they liked in these ones ?
D: Um well , a lot of those buttons are blue-based .
A: Mm .
D: Well , kind of .
A: Mm .
D: Um and then if v we do have them illuminate upon contact , they could illuminate yellow .
C: Yellow .
A: Yellow , I like that idea .
C: Yeah .
D: Like if we like the one all the way on the left , uh you ca you can see it on your computer better .
A: Mm .
D: Um where the button is actually blue , but the number itself is clear or white or whatever so if you pressed it would illuminate yellow .
A: Mm .
D: So we'd have blue and yellow for the touch buttons .
C: Oh , that one .
A: I like the yellow illumination idea , very good .
D: Yeah .
A: Okay .
A: Any other ideas or thoughts ?
A: We all seem to be fairly in agreement about what we wanna do with this project so 'Kay .
C: Um .
C: Ha hang on Let me catch up .
D: Mm yeah .
C: Did we finalise what buttons we're including or we just everything that we said before ?
A: I think there will be time for that later .
A: I'm guessing .
A: 'Kay , well we're gonna wrap this up .
A: Um next meeting is gonna start in thirty minutes , and here's what we're each of us going to do .
A: The I_D_ is going to do the look and feel design , the U_I_D_ the user interface design .
A: I think you're going to get a lot of , I mean , the final say on what buttons get put We'll all talk about it , but I think , that's pretty much what you're gonna do , right ?
C: Yeah .
A: I guess .
A: 'Kay .
A: And you're gonna do some product evaluation .
A: Okay , and right now , the I_D_ and U_I_D_ , you two are going to work together on a prototype using modelling clay .
B: Great .
C: Fun .
B: Play Doh .
A: Yeah .
A: Okay , and you should all be getting an email pretty soon .
A: Alright .
A: Well , thank you for a very productive meeting .
B: Wonderful Ooh .
","The Marketing Expert presented more information on user requirements which showed that users wanted the look of a high-tech device that was still simple to use.
She presented the fruit and vegetable fashion trend that the group will integrate into their design.
The User Interface Designer presented several ideas for the interface design taken from existing product designs.
The Industrial Designer discussed the necessary internal components and presented options for energy sources and materials.
The User Interface Designer also presented the sample speaker technology recently developed by the company.
The group had a discussion to finalize the prototype features.
It was decided that the device will be small with a locator function instead of having a charging stand.
Voice recognition will not be included outside of the locator function.
It will be covered by interchangeable latex casings.
To incorporate the company logo and color, the buttons will be illuminated yellow when pressed and the logo will be displayed through the latex casings.
The Project Manager instructed the User Interface Designer and the Industrial Designer to build the prototype, with the User Interface Designer deciding which buttons will be included.
The Marketing Expert will prepare a prototype evaluation.
The User Interface Designer and the Industrial Designer were instructed to build the prototype; the User Interface Designer will decide which buttons will be included and the Industrial Designer will focus on the look and the materials.
The Marketing Expert will prepare a prototype evaluation.
There will be only one design of the remote rather than producing it in several different materials.
The remote will be covered by a soft latex casing that can be changed.
The device be small and compact and will feature a locator function that uses voice recognition.
Voice recognition will not be incorporated for other functions.
To incorporate the company logo and color, the buttons will be illuminated yellow when pressed and the logo will be displayed through a cutout in the latex casing.
Several of the features that the group had wanted to include were no longer possible due to time and cost restraints, or constraints from the materials themselves.
"
"A: Uh it fell off .
A: One , two , three , four , yeah , we're ready .
A: Okay .
A: Welcome to this second meeting .
A: Um it's now quarter after twelve and we're given forty minutes um for this meeting .
A: This is a meeting on functional design .
A: Um and I wanna welcome you all and thank you all for doing some research in between .
A: Um I did took the minutes from the first meeting and I'll show them to you in a moment .
A: Um I know each of you have a presentation and um in thinking about the forty minutes , I thought it would take only like three minutes for the previous minutes , um each of you having about seven minutes or maybe a little more , maybe a little less for your pre presentations and a little discussion , because there's I happen to have been told there were some new project requirements and we have to make some uh decision on what functions it will have .
A: Okay ?
A: Is this ap everybody agree with this ?
C: Yes .
B: Oops .
D: Yes .
A: Okay .
A: Um and after the meeting there'll be things to be done and as you can see it says we get to get lunch , um and then some more individual work and then putting minutes away and individual actions .
A: Um but uh now for the minutes of the first meeting .
A: And go to that one .
A: Um as you can see it was this earlier today .
A: Um Kate , Steph , Sarah and myself in our four capacities were present .
A: I opened the meeting , the product was developed uh and reviewed , and we talked about the financial end of it .
A: Um and it had some implications , um the four million sales target and new ideas of not too many buttons , bright colours and some of the influence of the Japanese .
A: And we closed early so you could then proceed with your research and getting your reports together for tod this meeting Anybody have any questions on those minutes ?
A: Are they complete , did they discuss everything that we covered last time ?
A: 'Kay .
B: Uh I think so , we we we talked about the the individual roles that we each had as well .
A: Did I miss something ?
D: Mm-hmm .
A: Yeah .
A: I'm afraid I incorporated that when I said who was present , but yes , we did , and we did a little bit of uh team building of uh of making the pictures , but I didn't think those were appropriate to the minutes necessarily .
B: Okay .
A: So um as a group I think we've are they're accepting the minutes .
D: Okay , I accept the minutes .
A: And uh okay .
D: Is that what we're supposed to say ?
A: Yeah .
C: Yeah , I do .
A: Good .
A: Um , then we'll move to the three presentations .
A: Okay ?
D: Okay .
A: Okay .
A: Mm we need to move this .
A: Who wants to go f first ?
A: That's as far as it goes .
C: Uh not really meant to touch those microphones .
C: Oh it doesn't have any on , does it ?
C: That's fine .
D: Excellent , thank you .
B: Oy , big loop under the table .
A: She said we didn't need to screw it in .
D: Okay .
D: Okay , that looks good .
A: It's doing its thing .
A: There we are .
D: Alright .
D: Thank you very much .
D: Um .
D: One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you .
D: So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools .
D: Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now , and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard .
D: And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players although it makes immediate sense to have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools .
D: And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh will only benefit from the positive feedback from our well designed tool .
D: So again , most uh users really dislike the current look and feel of remote controls .
D: Um fifty percent I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons .
D: And eighty percent of users , and if we think about this there are a lot of uh television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy .
B: Could can I ask where these figures come from , is this market research we've Mm-hmm .
D: Um it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money .
A: Now in between , as the Project Manager , they sent me an email from the powers that be um that teletext is outdated um and the internet is coming in as important , but that they want this remote control to only be for T_V_ um with incorporating the corporate image , colour and slogan .
D: Mm-hmm .
D: Mm-hmm .
D: Well I think we can I I think we can really focus on this remote and and again bring the Real Reaction um brand in in and and get some positive marketing for our other tools , even if we directly don't um advertise for the I go everywhere line .
A: Mm .
D: So an interesting um element was the would you pay more for speech recognition question .
D: So these market research uh uh questionnaires looked into your your uh concern about technology and s specifically wanted to find out information about speech recognition .
A: Hmm .
A: Okay .
D: Now the early adopters , those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it , the young age group without the mortgages and responsibilities , ninety one percent of them would pay more for speech recognition in a remote control .
D: Very interesting , I I leave this up to the group to decide if we wanna use this uh if and you know , the the designers , but ninety one percent , fifteen to twenty five Well , I I I think especially in terms of growth , I think this would be a very smart group to target .
A: Mm .
A: Is that a large enough target market to target it ?
D: I mean s three quarters of the next age group , twenty five to thirty five are interested , and uh with the technologies improving , if we can get these uh Yeah .
A: In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?
D: To Um yes .
A: Or eight million .
D: Yes .
D: But would you pay more and does it work and is it approachable and and did I know that it was it was an that's a that's a very good question .
A: Hmm .
A: Yeah .
D: I don't know if speech recognition should be um should be included , but I think it's an interesting I think that maybe shows more about uh being open to technology .
B: Um How d I'm wondering how how ou how our target price compares with the the typical price of these things .
A: Mm .
C: Uh it definitely needs uh a lot more research on like how much more it would be and any , you know , existing examples , and what reactions to them have been , and that sort of thing .
A: Mm .
D: Shall I go back ?
D: Yeah , yeah .
D: Yeah .
B: I expect an Industrial Designer should know that , but if we're aiming to to build this thing for twelve Euros fifty , um is that a lot or a little ?
D: Exactly .
D: I mean I I I uh did not receive any information on that , but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important , because um there is a question about do you want an L_C_D_ screen and and that wasn't responded to , but uh some of the larger remotes do have screens where you can navigate , you know , so it turns into something uh perhaps you all have seen uh the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray .
D: You know , it's I a and I think , you know No , no , you Kate , you're exactly right there .
B: Sh surely he's in the wrong age group .
B: He must be w one of a s small population .
A: Mm .
D: But I think the key is to get the early adopters , people who are familiar with technology and and uh they'll be Uh , mm .
A: But we're not looking at whether they're early adopters on that screen , that's looking at age groups .
D: Exactly .
D: I yes , and I'm making and I'm making the the uh uh leap that people who are familiar younger people are l are more familiar with technology than than older people .
A: Leap .
A: Hmm .
D: Or comfortable , you know , um so I think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist , power , channel , volume and everything else is is uh up to the designers .
A: Mm .
A: Okay , you had the other power channel .
D: And this is this is also supported by the market research .
A: Okay .
D: Thank you .
D: That's my contribution .
A: Alright .
A: And we'll turn to the next presentation .
A: I think she said we don't need to screw it in , just stick it in .
A: And then press , what ?
A: F F_N_ and F_ eight .
A: Next to the control button on the bottom , and then F_ eight at the top .
C: Yeah , press them .
A: And then w be patient .
C: Yeah , here we go .
A: Tada .
B: And if you want it to go into slide show mode , it's that little button there .
C: Can I not just uh do each one in order ?
B: I you can if you like , it it that that just sets it up to do a p a p no that one , that one there .
A: There we are .
C: That ?
A: Yay .
C: That ?
B: Left , left a bit , left a bit , that one , yep .
C: That ?
B: And then you just press the click when you wanna go on .
C: Right , technical functions design .
C: Uh well I think first off , basically I do agree with what Sarah has defined as as uh your personal preferences,yeah .
C: I think we need uh a more streamlined volume with no extraneous functions .
C: So my method was to look at the existing remotes and what functions they have .
C: And what we all need to discuss is whether we want these functions uh pretty much the same as what existing remotes have .
C: If we can build on this with the speech recognition , that's not something I'd thought about at all , but it's also something we can discuss .
A: Okay .
C: Um and and I presume we can miss out the functions really to to a video or D_V_D_ remote control , if this is only gonna be a , you know , satellite , cable , T_V_ remote control .
A: T_V_ only .
C: So these are two models of existing remote controls .
C: Uh the one on the left seems to be a fairly uh standard universal remote control .
A: Ugh .
C: It has fast-forward , stop , play , all relating to movies .
C: It also has seems to have channel up and channel down , which is which is more what you'd expect from a , you know , like a Sky or cable remote control where you've got hundreds of channels instead of a merely terrestrial one .
A: Hmm .
C: Uh but I think we should be looking more along the lines of the one on the right , which has it also has play , stop and pause and everything , I don't think we need them at all .
C: I think we just need channel selection , volume up , volume down and I think an an enter function where you can access it's not like teletext , but along the same lines , access things on the screen .
C: Uh not related to the internet one that you mentioned , because that'd be far outside our budget and what we want this to do .
A: Mm .
A: And exceed the requirements they're expecting of us .
C: So it really exceed the requirements , 'cause the requirements really are just want to be able to change channels and functions , which is more a text on the screen thing than uh than actual buttons o I was thinking something some smooth , sleek , little remote control with big user-friendly buttons and uh a menu that you can access .
A: Okay .
A: Alright .
C: Uh but then I do think we need to discuss the speech um recognition possibility .
A: Okay .
A: Any uh thing else you wanna add ?
C: No .
A: Okay .
C: But we could go back to the pictures of the uh , what're they called ?
C: The pictures of the remote controls and possibly discuss what we think about them , but maybe should hear what Kate has to say first .
D: Or if Yeah .
A: Yeah .
A: Let's hear what Kate has to say .
C: Okay then .
D: Maybe afterwards we could do a uh whiteboard with that your the one on the right as a as a basis .
A: Hmm .
D: Whiteboard session .
A: I think the white that one on the right is , as well as less cluttered , It's there but it's Yeah .
D: Mm-hmm .
C: Definitely less cluttered and I mean but still it's Sorry I was just I'll just uh resume something else I was gonna say .
C: The the style of these is terrible .
C: I I I really think we need to uh not only possibly even materials , like the type of plastic used , but everything including size and shape of buttons , positioning of buttons , the actual shape of the hand-held device , colours , just every e yeah , everything to do with this has to be revolutionised .
D: The ergonomics , the way it fits in your Yeah .
A: Hmm .
C: But So that's that for now .
B: Cheers .
B: Mm , I haven't actually got a display on my screen .
A: Okay .
B: Still , I'll do without that .
B: Okay um , now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work .
B: Um oh and this is the methodology I used in preparing for this meeting .
B: Um basically I've been doing a little bit of web-based research , and if I had a design team , I would've been discussing my ideas with 'em .
B: But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you .
B: So , let's go back to what the basic function of a remote control is .
B: It's for sending a message , um typically um via infrared .
B: And the the basic components we've got to build in for our twelve Euros fifty are um an energy source , the user interface and which will um in incorporate um an integrated circuit that actually composes the message um based on what the which buttons the user presses , we turn that into a message , um and then we need a sending mechanism to send it to the receiver .
B: Now I would have hoped I think that's my only slide actually , yeah .
B: I would have have hoped to um do you a pretty PowerPoint slide of um my first cut design , but unfortunately the technology defeated me , so if you'll bear with me I'll do it on the whiteboard .
B: So we want an energy source which is there .
B: And we've got to think about what that might be .
B: Uh we obviously don't want wires on this thing .
A: Hmm-mm .
B: Uh typically it would be a battery , but I'm open to suggestions .
B: Um and then we have the the user interface .
B: Oops .
B: And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver .
B: So those are the basic things that we've got to get in for our twelve Euros fifty .
B: Thank you .
A: Hmm .
A: Okay .
A: Right .
A: But those things as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of what what does it look like ?
A: What do the buttons look like ?
A: Uh what does it feel like ?
A: That's where the user interface is really coming into its own .
B: Mm-hmm .
A: The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong .
A: For example the battery energy source or um what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ?
A: Um is there any um because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever .
A: Um does it have to have a a way of being segregated from the others , in a different frequency or something ?
B: Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device .
B: We're trying to sell four million of 'em , um that's that's , you know , that's almost one in every tenth household or whatever it is .
A: Mm .
B: Um and I hadn't thought of it as being a reparable thing , you just if it goes wrong you chuck it out , and that's why I'm a bit concerned .
A: Okay .
B: I like the idea of speech recognition , that's a great idea , but I'm not convinced we can put it into this box for the price that we need gonna need to hit .
D: Do we have um ki some idea of how much it would cost to create a device that has these basic elements ?
C: Whoop .
A: Okay .
D: Because then No , the chip composer marketing .
C: Isn't that your job ?
A: Oh .
C: Oh right .
D: Oh no , the chip composer sender .
A: Mm .
B: Um , I'm I'm I'm hoping that my personal coach is gonna give me some advice on that , if you're asking me , but Yeah .
D: I I don't believe I know , um .
A: What they cost .
D: Okay .
A: Okay .
D: Be because then we would ha ha figure out how much we had to play with in terms of user interface and this look and feel idea .
C: Yeah .
A: Mm .
C: It does it does seem as if we're just to do something really simple and mass-produced , the which is pretty much the same as these existing models , just maybe a little bit more inspired , but basically just the same .
D: Mm-hmm .
D: Inspired ?
D: Mm .
C: Although what what uh suddenly came into my head is , you know how they always take two A_A_ batteries which which is really not very efficient at all .
C: Could it be possible to have uh , you know , like a rechargeable internal battery , like , well , like an M_P_ three player does ?
D: Mm-hmm .
C: With that you could jus or a mobile phone or whatever .
D: Mm-hmm .
C: You could you know , you just plug into a power source for a couple of hours , and then it's recharged for ages and ages and ages , and you don't have to worry with replacing A_A_ batteries , which are You'd never need uh batteries would y uh yeah .
D: Well that has another element , which is if every time you're done using the remote you put it on a charger , then you then it has a place .
A: Mm .
D: Yeah , but it also has a place , so exactly .
C: And it's not stuck down the back of the sofa .
A: Mm .
C: But then again I d I don't know if this is within our price range or not .
D: That's a really good idea .
B: Well I uh think that's a very interesting idea , but um I'm not a very good industrial designer and I don't know much about what these things cost .
B: I'll do some research for the next meeting .
D: Well it's better than my idea about solar , probably .
A: Okay .
A: Uh yeah .
B: Well solar may not be so good when you're watching T_V_ in the night , but Yeah , I guess .
D: Yeah , yeah .
A: Mm .
C: Well it is just so annoying how No , but just a rechargeable internal battery would probably I mean it might cost more to at first to develop and to install , but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and not having any in your kitchen drawer and you know f Mm .
D: Depen Mm .
A: It would have to sor store up the energy and then use it .
D: Yeah .
A: Solar can do that .
B: We may be talking quite heavy then .
D: Yeah .
A: M yeah , that would be too heavy and it'd cost too much .
B: Mm-hmm .
D: Mm-hmm Mm-hmm .
B: So do you think we might make that a selling point if it was something that we found we could afford to develop ?
D: Definitely , 'cause I'm thinking in terms of um uh the loss and breakage of um remotes , how much of that is is to do with it not really having a uh a home , a um a nest , a place to live , exactly .
A: Mm .
A: Mm .
C: Sort of have its little dock that you could put it in .
A: Yeah .
D: So if you can dock it , um you know , you could s argue that this is Exactly .
A: And the dock could look very fancy and that could be your inspiration of having it looking decent .
C: Still I don't know if it's quite within our price range .
D: Mm .
A: Hmm .
D: 'Cause you are talking about another component , like another piece of hardware .
C: Yeah .
A: Yeah .
D: Mm .
A: Okay .
A: Are we agreed as to what our target group is though ?
A: Pretty much , so that we'd be looking for the younger end .
D: Well I I brought up some exactly , but I think you raised some good questions about are there enough of these people out there , or are they making purchasing decisions ?
B: Mm .
D: You know , these are the Yeah , exactly .
B: Yeah , I was wondering that , because I ag I agree that there there're people with uh how can I put it , more money than sense and who are liable to buy something new , but Bu but what I was gonna say was , although they they may be buying um , you know , personal music devices and all that , are they necessarily buying T_V_ remote controls ?
A: Mm .
A: I I s usually put more money than brains .
D: Oh oh oh I'll make a note of that , Kate .
D: Good , good comment .
B: Because they probably live in a household that has a T_V_ if they're at the lower end of the age range , I don't know .
D: Yeah .
C: Yeah .
D: It might be good to know um uh who , you know , who's actually buying televisions and are we in a uh uh s region where people have more than one television in a home ?
B: Mm .
B: I think we've got a big hill to climb here , haven't we ?
B: I mean we've gotta persuade people who've got a remote control 'cause it came with the telly that they should buy our product instead .
D: Yeah .
A: Mm .
D: Yeah .
A: Yeah .
A: Or do we s make sure that it goes to the man through the manufacturer ?
A: We sell to the manufacturer as the remote that goes with it .
B: Right , good point .
B: Yeah , yeah okay , yeah .
D: Yeah .
C: Yeah .
B: Yeah .
D: Yeah .
C: That's probably more what it is .
B: Yeah , good point .
A: What would be a more efficient way of doing it ?
D: Yeah , and and some of our D_V_D_ players incidentally have them , because we have the relationship with our own department , but moreover we need to to go for the the manufacturers .
A: Mm-hmm .
A: Okay .
A: Right .
C: We're not gonna get any resolutions by the end of the day , are we ?
A: Probably not .
D: Mm .
A: Um the other thing that we're supposed to do is make decision on our functions .
A: Our functions , we've so far decided , I think , that power , channel , volume make it attractive .
A: Um it has to have an enter key and of course the number keys .
A: It has to have big user-friendly buttons and sh n definitely we wanna be inspired that the current styles are just plain awful .
C: Yeah .
D: Do we need um let me Br actually , um the enter key I have a chart here that I didn't include .
A: Is that agreeable to everyone ?
B: Mm-hmm .
A: Mm-hmm .
D: Um yeah , which might Th yeah , th those are felt like had a lot of charts .
B: Do you want the gizmo ?
A: Throw some light on that .
A: Um actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing .
D: Okay , I I my only comment is I think maybe um we could somehow include an enter key in like a power key if power power was enter and pow that was my only just really in terms of streamlining .
A: Ah .
A: Mm-hmm .
A: Okay .
D: Um Exactly .
A: Enter , power as a s oh um a sum simultaneous key .
D: Again , you know , thinking of menus or Um well if you're pressing enter , the the thing would already be on , and so maybe um when you press power , initially it turns it on , press power again and use that as an enter um so you press power after you've um well I was thinking maybe you to turn it off you'd have to press power twice in succession , and maybe power follows something like a channel up channel down power , and then that would make that choice .
A: Is that okay with you ?
C: Sorry , I was miles away .
A: Would that uh-huh .
B: H how does that work ?
C: I was re I was reading the chart to be honest .
B: How so so how does that work , how do you avoid switching the thing off when you actually wanna press enter ?
A: Then you'd have to have an off te off key .
B: Okay , yep , mm-hmm .
A: Mm .
B: It's not getting a bit complicated ?
B: Could granny do this , or are we just not aiming at granny ?
D: Well Or y yeah .
D: Or something that has a a turning dial , where at the far end is on or off .
C: Who's got an iPod then ?
D: Yeah , I don't um I wish .
A: Mm .
D: Anyway , uh that was the only comment about um some of the the decisions people have made , what's most important .
A: Okay .
D: It's definitely channel , volume , power .
A: Mm .
C: Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself , like here you have a you know , a little flap th with a little control panel on the actual box itself .
D: Exactly .
D: Exactly .
C: I I wouldn't know how to do it using a remote control , so um I would say that they are definitely less relevant .
D: Yeah .
D: Okay , well .
A: Okay .
D: Thanks for looking at that .
A: So I guess easy to use is the other thing that we want 'em to be able to do .
D: Mm-hmm .
D: We don't wanna outsmart Hmm .
A: As you said , you know , don't make it too hard for the granny .
A: I just joined that set last week .
A: Um first grandchild arrived .
D: Congratulations .
B: Mm .
B: Uh .
A: Um so are we agreed then of those things ?
A: And let's go back to agenda and hook me up .
D: D Oh you're fine .
A: Mm .
A: This oughta be fun .
A: It probably won't go the first time , it'll probably be like a g mess .
A: Come on .
A: Uh it lost it off here .
A: Uh No , it was up there , but I couldn't see it down here .
D: It's fine .
A: Mm .
A: This time it should be both .
A: There we go .
B: How do you do that ?
B: How do you make it do both ?
A: Um you have to keep doing the financi the the F_N_ and F_ eight to five minutes to finish , thank you a lot for telling me .
B: Ah okay , it toggles through , yeah .
D: I think you have to cycle through .
A: Um right , we're ready to close .
B: Yeah .
A: Um will be completed q questionnaire , um then we'll have some time for individual work to continue our research um and I'll put some minutes of this meeting together .
A: Um your individual assignments are for um Kate to do the components , for you , Steph , to do the user interface and for you the trend-watching .
A: Um and each of us will get help from our coach .
A: Are we agreed to get ourselves together and then have lunch ?
C: Yes .
A: Okay .
B: Sounds good .
A: Then that's the end of this meeting .
A: And I hope that's good enough for her to tell her that's the end .
A: Okay ?
B: Okay .
C: We didn't come to any sort of decision on the functions though .
A: Well I think I went over the functions and wrote them down and marked them .
C: Alright , well that's fine then .
A: Um that's what I went over and nobody was objecting to them .
D: Okay .
D: Um and you'd mentioned I I was just gonna say , could you reiterate the new project requirements , because it they were it has to be for a T_V_ , just to keep myself Yeah , I think I've Okay .
A: Okay .
A: Um the teletext is outdated , the internet is important , it's only to be for a T_V_ and it must include the corporate image , colour and slogan um which I think is more in the user uh range , with Steph .
B: So we're still in meeting , aren't we ?
C: Mm .
C: Sorry , what what actually are these is that the yellow and black ?
A: It doesn't tell me .
D: Mm .
C: From their I'll just use it from their website .
A: Mm-hmm .
A: Okay ?
C: Okay .
B: Okay .
D: Right .
D: Thank you .
","The project manager opened the meeting and went over the minutes of the previous meeting.
The marketing expert discussed user preferences in terms of remote controls and the increasing interest among younger consumers in speech recognition.
The marketing expert also discussed a user target group for the remote and addressed the issue of whether the target group would result in sufficient sales of the remote.
The user interface designer presented two existing remote controls on the market, which the team later evaluated, and discussed what features in terms of appearance and functionality the remote the team is creating should include.
The industrial designer discussed the interior workings of a remote and addressed the issue of what happens when remotes no longer operate.
The team also discussed options for energy sources, such as solar power and rechargeable internal batteries.
Th team then discussed their user target group, marketing ideas such as selling the remote to television manufacturers, and what functions the remote would feature.
The industrial designer will work on the components.
The user interface designer will work on the user interface.
The marketing expert will work on trend watching
The team will not work with teletext.
The remote will only be for televisions.
The team must incorporate the corporate image, color, and slogan in the design of the remote.
The user target group will be younger consumers.
The remote will have functions for power, channels, and volume.
The remote will have an enter button and number buttons.
The remote will have large buttons.
Whether the intended target group will result in the sale of at least 4 million remotes.
How much the components inside a remote cost.
Whether to use solar power.
The cost of a rechargeable base.
Whether younger consumers are actually buying remote controls.
Combining the power button and enter button into one button.
"
"A: Right , so start of the first meeting .
D: Mm-hmm .
A: Uh .
A: Right , so agenda of the first meeting .
A: Where we uh We have twenty five minutes for this meeting .
B: Okay .
A: We uh are to get acquainted .
A: So does everyone want to say who they are ?
A: that seem sensible ?
D: Yeah .
D: I'm Robin .
D: I'm the Marketing Manager .
C: I'm Louisa .
C: I'm the User Interface Designer .
B: I'm Nick .
B: I am the Industrial Designer .
A: And I'm Alastair and I'm the project leader .
A: Alright okay , so tool training .
A: Um .
A: Project plan .
A: So does anyone have any uh thoughts as to the tool training that uh is required ?
B: Tool training .
C: I'm not exactly sure what you mean by tool training .
A: Neither am I .
A: Oh I see , so we shouldn't really be Oh right okay , so .
A: So we have the project team , which is to um basically to come up with a new r remote control device .
A: Uh we have uh the starting base was the original which has been in existence now for a period of time .
A: And uh our idea is to uh to make the new remote control device uh more user friendly than the previous one , and to to be trendier , to be with it , and therefore to uh to get a bigger market share and bigger audience .
B: Yeah .
A: So um method of doing this is uh split up as you can see into uh the functional design , the conceptional design , and the detailed design .
A: So um in each of these uh phases we'll uh basically be handing over to yourselves , the designers of this uh this device .
B: Yes .
A: And uh having uh meetings so that we can uh during the course of the day um come up with a better better inst implement than we had before .
A: And therefore um have a successful uh conclusion to the day .
A: Um and you'll be doing uh various designs uh throughout the day to meet this end .
D: Mm-hmm , okay .
A: So we've got tool training .
A: Try out whiteboard .
A: Uh .
A: So we will um .
A: Right so everyone's to uh supposedly uh draw their favourite animal over on the white board over there .
A: I guess this is uh make sure the whiteboard works .
A: So uh I don't know who wishes to go first .
B: Okay .
A: Do you wish to go f Have a first bash at uh whatever .
C: I don't mind .
D: I dunno .
C: Um .
A: Ah uh .
C: Let's see .
C: Good job I got pockets today .
D: Your microphone's just Yeah .
A: But now you you uh you'll move out from the microphone and the camera .
A: I take it that I would I would guess so .
C: Are we supposed to do this right now , do you think , or ?
A: Or Technical problems .
B: You've lost uh your microphone there .
D: I don't know .
C: Oh .
C: Right here we go .
A: I mean you designers are meant to come up with these sort of things .
C: Okay .
C: I think that I would have to say that my favourite animal is the cat .
C: Little smiley cat there .
C: Um and this would be because they're very independent , uh they're very intelligent , compared to dogs maybe .
C: Um and they can be very very affectionate .
C: Some people don't think so but I know very affectionate cats .
C: Um .
C: Um and they can look after themselves .
A: Next .
B: Okay , yeah .
B: I'll I'll Shall I see if I can get across without just tangling everything .
C: Shall I rub that out , actually ?
A: I don't see as there's any need to .
A: There's plenty of space .
A: I mean whatever .
D: We can have have a whole menagerie .
A: Exactly .
B: Okay .
B: There's one .
A: We've had more time to prepare over this side , so we've all stuck our bits and pieces in our pockets .
B: Didn't think of that .
B: 'Kay uh pens are over here .
A: The three pens are underneath .
B: I'll try the red pen .
B: Okay .
B: Um .
B: I'm gonna go for the bear which I'm be able to draw very well , but I'll have a bash at it .
A: You get marks for artistic impression .
B: Uh .
B: Ooh ooh I lost it there .
B: I think I've just knocked the microphone .
B: Um .
A: So you're just doing the face .
B: We'll g then we'll go for a a s small small bear .
B: Um and I like my animal that looks nothing like a bear because um I dunno maybe because there's so many cartoon characters made up after the bear like the jungle book characters and stuff like that .
B: Great .
D: Right .
D: Hello .
D: Um I'm gonna go for the dog , and I'm gonna draw one badly as well .
D: Uh .
D: looks like it's going to be a dachshund or something .
C: That's quite good .
D: Right .
D: There's my dog .
D: Um I like dogs because they're very loyal .
D: And they're always happy , so whenever whenever you're feeling sort of a bit a bit down or tired , they're always coming up and they're always um quite excited .
D: So um you can always have a lot of fun with a dog .
D: And they're also good for exercise as well .
D: You can sorta get out and they they sorta never get tired .
D: And and when they're tired they're quite cute as well , so .
D: Okay , that's why I like dogs .
A: Right , um .
A: Well I've not actually had too many pets uh over my uh time 'cause to be honest with you uh I'm not too keen on them anyway .
A: Not to worry .
A: So what my daughters have got at the moment is they've got uh a few fish and so hopefully um won't prove too difficult to draw .
A: Uh As you can see that my artist artistic work is useless as well .
A: Anyway um .
A: And uh one of the best uh things about fish is that they don't really take uh too much looking after because uh with most of the animals if you're going away on holiday or whatever , you've gotta spend money or get a friend or whatever to look after them for you .
A: Whereas if you got fish , you just gotta put the food in a a a dripper feed which feeds them over the uh couple of weeks that you're away and uh change the water every couple of months , and buy in a few plants , so .
A: Other than the fact that they keep dying , uh fish are uh are not are are are reasonable pets in that uh they're low maintenance .
D: Great .
A: Right .
A: Okay , uh if we're still all with us .
A: Right okay , so .
A: Work has been done on uh this uh project where by um twenty five Euros is uh the uh expected uh selling price .
D: Mm-hmm .
A: That information has come from our marketing manager here .
D: Yeah .
A: So we're looking to sell internationally , not just in Europe .
A: We're looking at um having our production costs limited to uh twelve and an half Euro per unit .
A: And therefore making a profit margin of uh well not actually a profit margin it's uh because obviously you're gonna have overheads and various other costs to uh take uh from uh from that to give you your profit margin per unit .
A: And so depending what the uh the overhead uh costs are will determine uh how many units we're uh looking to sell or projecting to sell at this point in time .
A: So um Experience with remote control , first ideas .
A: New remote .
A: So I guess we're looking at um having a discussion at this point in time to help uh you um folks design our our new model as it were .
B: Yes .
A: So uh any any thoughts ?
B: Um I with some remote controls the buttons were a little small so they're quite hard to press so maybe we make something with uh easy to press buttons .
B: As that is the main function .
A: Okay , so so basically we're looking for some um we're looking for a device that is um robust and and therefore uh won't get damaged too easily .
B: Yes .
A: Um we're looking for a device that is uh What was the other things you said there ?
B: Um sort of easy to use so the buttons are accessible .
A: Easy to use .
A: Use .
B: is easy to use and see .
A: And see .
B: Yes .
A: Okay .
A: Uh .
C: Can I just check ?
C: Is this just a television remote ?
C: Because a lot of um systems are kind of T_V_ video combined now , or T_V_ D_V_D_ combined .
C: And one of the most annoying things is having like five remotes in the house .
A: Mm-hmm .
C: So if you've got a combined system , it could be a combined remote .
D: Mm .
C: Or is it just a television that we're supposed to be doing ?
A: Oh I w um basically I'll get back to you on that .
A: But it seems to me sensible , 'cause as you rightly said , there's nothing more annoying than having three or four devices littered about the uh about the room .
D: Yeah .
A: And uh So a device for for all remotes .
D: I've Okay .
B: Sorry , you go .
B: You go .
D: Yeah .
D: Um one of the things um we found from the market research is that people often get confused by the number of buttons on them as well .
D: 'Cause there's quite often lots and lots .
D: And um sometimes uh they sort of remote controls defeat their own purpose because you're sat in the chair and the remote is somewhere else in the room .
D: So whereas in the past you'd have to get up to change the channel , now you have to get up to sort of pick up the remote .
D: So so I don't we need to sort of maybe think about how um we could maybe uh develop a remote control which moves around the room .
D: I don't know .
A: Hmm .
C: Comes to your whistle .
D: That's that's maybe something for the future when you can talk to your television , but Yeah .
B: Yeah .
A: But is it in a sense it's r um mutually exclusive .
A: You can't have both the th the one device and then have few buttons on it to 'cause you want you want simplicity as well , you want any idiot to be able to use it .
D: Yeah .
A: Whilst at the same time you want , as you rightly said , one remote for all .
D: Mm-hmm .
A: And so these are probably mutually exclusive options that uh Hmm you could argue that experience of using devices and similar devices as people get more and more used to using remotes , therefore they're more with handling them , therefore you can make them more complicated as time goes on .
B: Yes .
D: Mm-hmm .
B: Yeah .
B: Maybe we could um have better instructions with the remote .
B: Or are we just doing the design of the remote control itself , or sort of the instructions that would come with it ?
A: Better instructions .
D: Yeah .
D: I mean we've done some research um about sort of you know what the cutting edge sort of hand held devices are , and a lot of them sort of use you know they're like they're like mini laptops .
A: Mm-hmm .
D: So it's possible that we could devise a system where where you're you're basically sort of holding a a miniature computer which is controlling all your your sort of your television , your stereo , and where you know if you buy a new thing then it sort of you can link it to that as well , maybe .
A: Okay .
A: Um well we've got five minutes before the end of the meeting .
A: So uh we have to uh start winding up .
A: Um is there Next meeting in thirty minutes .
B: 'Kay .
D: Okay .
A: So um Right , so we've got I_D_ the Come on , where's my Oh there we go .
D: If you just click return it should be okay .
D: It'll get rid of the message .
B: Or not .
D: If you hit just hit return and it should get rid of the message .
D: Oh you've got .
A: Yeah .
A: That's what I was looking for .
A: Right .
A: So we've got function Oh what happened to the Right .
C: I think that might be back to the start .
D: Yeah .
C: Um if you grab the kind of uh slide to the left and pull it down ?
B: slide four Okay .
D: Yeah .
A: Right .
A: Sorry about that .
A: Okay , so we've got um the working design for I_D_ .
A: For U_I_D_ the technical functions design .
A: Marketing , the user requirement specification .
A: Specific instructions will be sent to you by your person by your personal coach .
A: So .
A: Are we all clear what objectives we're looking to meet in the next thirty minutes ?
D: Mm-hmm .
A: And I guess I'll try and write up some minutes of uh this meeting to uh to give it to you for the next meeting .
B: Yes .
B: 'Kay , yes .
D: Mm-hmm .
C: I'm not exactly clear on what we're designing the rem remote for .
C: Is this a mun multi-functional one or do we decide that ourselves as we go away and work on it ?
B: I think you just said at the start it was a television remote control , so maybe we should just stick to that unless we get told otherwise .
A: Television remote control .
C: Right .
A: That's true , 'cause during during the course of our day we might make decisions based on information or meetings that would change where we're going .
D: Okay cool .
A: But at this point in time I think you're right that uh shall we make it just a T_V_ .
A: Okay ?
B: 'Kay .
A: So we will depart .
A: We will stay here and uh and break off .
A: And I'll do minutes and and we'll see you in half and hour .
B: Okay , that's great .
C: Okay .
D: Okay cheers .
A: Okay .
","The group introduced themselves and their roles to each other.
The Project Manager introduced the project aim and agenda to the group.
The group acquainted themselves with the meeting-room equipment by drawing on the whiteboard.
The Project Manager discussed the projected production cost and price point for the device.
The group began a discussion about their own experiences with using remote controls and about usability features to be included in the design.
The Project Manager instructed the Industrial Designer to prepare the working design, the User Interface Designer to research technical functions, and the Marketing Expert to prepare the user requirement specification.
The group discussed the function of the prototype and decided that they should restrict the remote to television for the time being.
The Industrial Deigner will prepare the working design.
The User Interface Designer will research technical functions.
The Marketing Expert will prepare the user requirement specification.
The group discussed the function of the prototype and decided that they should restrict the remote to television for the time being instead of allowing it to control multiple devices.
NA.
"
"A: .
B: .
A: Oh .
C: Du Uh we yes s I've lo I've done the role that I was asked to do anyway .
A: Okay .
A: Thanks for coming to this meeting .
D: Hm .
A: S how we doing on our remote ?
A: We have some we have some ideas and some uh ideas for what people want .
A: Yeah .
C: I think .
A: Alright let's just go over the agenda real quick for this meeting .
A: See if I can't get things uh moving along here a little bit better .
A: Um I'll go over what we went over last time , which shouldn't take long .
A: Then I believe each of you have a presentation .
A: Um I've was sent a a couple more requirements for our remote , what they want .
A: Um then we can come to a conclusion on uh what we want the remote to do , um and how it's going to do it hopefully .
A: And uh then we'll have the closing .
A: Um which we'll have forty minutes for .
A: Uh let's see , the last meeting we went over um who was responsible for what .
A: I'm responsible for leading the meetings , keeping the notes , uh and coming up with the final presentation .
A: Um Corinne is our Marketing Expert .
A: She's gonna figure out what what um the consumer wants .
A: Um Ryan is our User Interface Designer .
A: And Manuel is the Industrial Designer .
A: So you're gonna come up with the ideas Ryan , and you're gonna pick 'em apart .
A: Um we decided our remote , uh we want it to be a universal remote uh that everyone would want .
A: Um we want to be modern , um fun , different .
A: Uh it needs to be sturdy , um easy to find , so we gonna have that locator function .
A: Um and we want to be different .
A: Um and then we went over a couple of different ideas .
A: Ball-shaped phone .
A: The keyboard shape .
A: Um we decided that it should probably be one-handed .
A: Something we could use with one hand .
A: Um and that was our last meeting .
A: So um why don't um Do each of you have a presentation ?
D: Yep .
A: Okay .
A: I'll hand it off to you and um Does anyone do you wanna go first ?
D: Sure .
A: So we can maybe see what uh what the people want .
D: What was it ?
D: Function ?
B: Eight .
D: F_ eight ?
B: F_ eight .
D: Well .
D: How do I get it Oh right right right .
C: Slide show .
A: To go to the next one ?
A: Yeah you click on that guy .
D: That one ?
A: Yeah .
D: Okay .
D: Alright .
D: Well , this is my report , which is going to be based pretty much on a survey that I was sent .
D: Oh gosh , I've no idea .
D: G Okay .
C: Just press the arrow keys I think .
C: Usually goes to it .
D: Sorry I actually need to see something else on my screen .
A: Hit F_ eight again .
D: Yeah .
A: I think .
D: And then ?
D: Again ?
A: Yeah .
A: You want it to be on both screens , or just just yours ?
D: No I want something else on mine .
D: Is that possible ?
A: Yeah but I think you have to hit escape .
A: And then you can Yeah .
D: Okay but now you don't have that .
A: Oh hit F_ eight again .
D: Sorry guys .
A: I know .
A: I did the same thing .
A: And then it should come up here shortly .
A: 'Kay .
D: So is there no way I can give you the slideshow and have something yeah .
A: I think oh give us the slideshow and something on your screen ?
D: Yeah .
D: Oh well .
A: Mm .
A: I'm not sure .
A: You could maybe minimise that screen and then have them both up at the same time I think .
D: Yeah .
D: It's okay .
D: Okay .
D: Um so first of all , the method that I used was by doing some marketing research , by um doing research on some interviews that were conducted .
D: And then some internet research .
D: And I was sent a report that was I think there were a hundred remote users that they interviewed .
D: And so I will show you some of the results from that , which I think will be helpful .
D: Um okay here are some of the findings .
D: They said that the users dislike the look and feel of their current remote controls .
D: And seventy five percent of the users find their remote controls to be ugly .
D: Which is a fairly significant number I would say .
D: And eighty percent of the users would be willing to spend more money if they could get a remote that would look fancy .
D: So I think that earlier we were onto something when we were talking about having it be a modern cool look , I think that's definitely important .
D: Um they say that current remote controls do not match well the operating behaviour of the user .
D: Seventy five percent of users said they zap a lot .
D: And if anyone could clarify what that means ?
D: Zap , does that just mean like changing the channel ?
C: Is is it j just just just using it yeah .
B: Just jus yeah .
D: Okay .
D: Um and fifty percent of the users say that they're only using ten percent of the buttons on their remote control .
D: And there was something else , they kept track of the frequency per hour in using certain buttons .
D: And some of them it looks like barely need to be included at all .
D: Of course channel selection is used the most frequently .
D: And then teletext was the next .
D: Volume and then power .
D: And then audio settings and screen settings and channel settings were practically never used .
D: So I think we could definitely eliminate or somehow combine a lot of the functions into one button .
D: Um the biggest user frustrations , as we said fifty percent of people find that their remotes are lost somewhere , and so I think a tracking device of some sort would be a good idea .
D: They said it take thirty four percent said it takes too much time to learn how to use a new remote .
D: And twenty six percent said that the controls are bad for R_S_I_ .
C: A repetitive strain injury .
D: What is it ?
C: Just repetitive strain injury .
C: I think .
D: Okay .
C: That's what I guess .
D: Okay .
D: And so bas okay .
D: Um as far as speech recognition goes , um the younger group looks like they're all for it .
D: From the fifteen to twenty five age group over ninety percent said they would pay more .
D: And it kind of just went down incrementally .
D: The groups at the older they get it looks like the less willing they are to pay , so maybe we could discuss this and think and decide if we think it's worth investing in this .
D: At least if we're targeting the younger groups .
D: And so in conclusion .
D: Some things that I drew from this are that I think we were correct .
D: We definitely need to focus on a new modern appearance , since so many people seem to be concerned about the ugliness of their remote control .
D: Um a multifunctional remote could be a good thing to explore .
D: So you only have one rather than five different remotes sitting all over your room .
D: Uh we need to simplify the remote and reduce the number of buttons , get rid of the ones that don't seem to be serving much purpose .
D: And then lastly I thought that maybe we could discuss the idea of speech recognition .
D: And that's it .
A: 'Kay .
A: Very nice .
A: Now we actually have some ideas of what what people want , what we should focus on .
A: Uh Wait can I look at that real quick ?
D: Oh yeah .
D: Sorry did you guys get time to write everything that you needed ?
C: Yeah .
D: 'Kay .
C: Having just listened to what Corinne just said , I'll draw on some of the things as well .
C: Some things that sort of relevant to what I wanna say .
C: 'Kay so I'm just gonna yeah approach the technical functions design .
C: Um the method I used was to explore the uh technical functions of a remote control .
C: And t s simplest approach that I came to is is to change , programme and operate an electronic device remotely .
C: I mean that's an obvious thing to say , but it's not attached to the device that you want to control .
C: Um I had some things sent to me .
C: Not very much .
C: To look at similar devices .
C: Um defined in some them .
C: And then the personal preferences that I will suggest .
C: Um we discussed a universal one .
C: Um like it's just been brought up again then .
C: But I think a universal remote control is actually quite a difficult object to design , and po possibly within maybe the budget that we do it , um because you'd need to know all the spef specifications of a all the like electronic companies .
C: I'm not sure have you ever come across a universal remote control yourself , but you have to i they're a nightmare to use .
C: You have to set them , reset them to everything .
C: Um and that would only add buttons .
C: Whereas I think the aim is to take away buttons .
C: So I think it'd be better maybe to concentrate on maybe just a universal one for T_V_s .
C: Um or maybe just one that you could we could design and then different people , manufacturers could use it to set to their specifications , if if the aim is to get something that's unique in design .
C: Um Okay here here's just two pictures of remote controls .
C: They're just simple T_V_ remote controls .
C: But one is uh user-centred .
C: That is the one on the left .
C: And you can straight away see there's less buttons .
C: And the other one is engineer-centred where that's more uh specified for the sort of the elaborate piece of equipment it's trying to control um which appeals more to the product that we want , and on what the have said and the market research and stuff probably looking at something that should be user-centred .
C: Fewer buttons , simpler to use , and if ten percent um is hidden away if ten percent is what's used , maybe the other fifty percent , the buttons that are used very rarely like programming , they could be hidden maybe under some remote controls you might have come across have maybe a little flip thi thing where they're hidden away .
C: And the main buttons are the ones you or the ones you come across .
C: Um and finally , um uh sort I've sort of covered that , our product I think should be user interface orientated .
C: Um Like I said to concentrate on T_V_ remote control , a universal remote might be too complex .
C: Um and as what it , the major findings market researchers have said , it's the image and the appearance that people di dislike .
C: So that we should concentrate on something that would set a trend .
C: And then and change the fashion of remote controls .
C: And that's it .
B: cable there .
B: Thank you .
A: What was your last conclusion on that one ?
A: Focus on uh the i the image of it .
C: On something on the image of it .
C: Uh the f the actual design .
A: 'Kay .
A: Good .
A: Good .
B: Okay .
B: Gonna talk to you about the working design of the interiors basically which is what dictates the design the both the interface basically and the outer appearance because this is all the stuff that needs to go in there .
B: Right .
B: So unfortunately the people who were supposed to do this little presentation for me obviously were too drunk to actually accomplish it , so um I'm going to do a lot of the stuff on the board .
B: Um just This is the basic basic premise of a remote control .
B: Um the basic function is to send messages to another system .
B: Okay so much is clear .
B: An energy source feeds an integrated circuit , like a chip , that can compose messages .
B: Often in the form of infrared bits .
B: This is the most mostly used .
B: Um there's uh also some sound systems but infrared is the better or the more more used system .
B: Um parts are cheaper as well .
B: A user interface controls the chip and accordingly the messages .
B: This is where my people screwed up basically .
B: So I'm going to explain that on the board rather .
B: Um what we have is different components that obviously need to go in there .
B: We'll start with an energy source .
B: Right .
B: Um which is usually a battery right ?
B: Since it's not feasible to add a cable to that .
B: This energy source of course is connected to the the user interface itself .
B: Uh which can be buttons , whatever , which in fact controls a chip .
B: Right ?
B: This is the user interface and there we have the chip .
B: Um the way this goes normally is that this chip then controls an infrared lamp .
B: That sends out the signal .
B: Of course the signal differs accordingly .
B: Um depending on what the chip tells the infrared lan lamp .
B: And Of course that's controlled , the chip itself is controlled by the user interface .
B: The way you normally normally do it is that you add a little device such as a lamp to the whole thing as well , so that you know that it's working basically .
B: You press something , you get a response .
B: Which is also comparatively um important on one of those devices .
B: Now this , what we're talking about here , or what I think should be discussed are these two components mostly .
B: The the uh energy source for one thing can be altered .
B: What we probably cannot alter is of course the infrared , the sending device basically , the infrared lamp .
B: We cannot change the chip which controls the infrared lamp .
B: Right ?
B: These two are components that we have to use , and these are dictated by the whole function of the whole thing .
B: Um the lamp can be put onto the desi the device .
B: It c it doesn't have to be there .
B: This can be discussed as well .
B: The user interface .
B: That's something we can also discuss .
B: Um as we've heard uh speech recognition is the hype obviously in the moment .
B: Speech recognition um interface , we don't know that .
B: Or if we just do the usual button thing .
B: Or we have a touch pad or something like that that's something we can discuss .
B: And of course the energy source .
B: Batteries .
B: Solar cells .
B: Who knows ?
B: Of course it's always a question whether these these components are in fact available cheap enough , developed enough .
B: But that's like I s I suppose rather up to marketing , and not to to the industrial design department .
A: So we could the the the more complex we make it of course , the more expensive But people have said that they would well younger generations of people have said that they would pay more for a speech recognition remote .
B: Expensive it's gonna be get uh .
B: Yeah .
D: Mm-hmm .
A: So possibly it might be worth the investment .
B: Right .
C: I think speech recognition was uh one of those things where um they have to be really good for them to work .
C: 'Cause sometimes you find yourself just saying things over and o if it's on your phone .
D: Yeah .
A: I agree .
C: And you need to sort of take into light languages and then different dialects I suppose as well .
A: Well I myself I find , when you , h when there's something like spee speech recognition .
A: Like uh you call on the phone and you try to change your telephone or power or something .
A: Sometimes they have a a speech recognition on the other end , and you say one for this , and you find yours , like you said , saying the same thing over and over and over .
C: Yeah .
A: I find myself , especially if I'm in a crowd of people , looking really silly .
C: Yeah .
A: So maybe if you're sitting on your couch with a bunch of people then you know , you Volume up .
C: And wou I don't know if would would you want to keep saying stuff if you were watching stuff .
C: If you were watching something would you sort of be wanting Yeah .
A: Volume down .
A: Change the channel , you know channel up , channel down ?
A: I I don't know .
D: Another thing about these figures is ninety one percent of the youngest age groups said they'd do it , but probably a lot of them that's actually their parents money .
D: Like I don't know if they would actually go out and purchase this themselves , a fifteen year old you know .
C: I think As well it'd be j the gimmick factor for the younger people .
A: Mm-hmm .
D: Yeah .
C: But practically I don't think it's Yeah .
A: It's a , it's a gimmick factor that they like at first , and Okay .
C: It'll wear off .
D: Gets old yeah .
A: Um Let's see here .
C: Do you wanna put your cord back in ?
A: Yeah I guess so .
B: Oh right .
A: Trade you .
B: go .
A: Now I was sent a couple of things to modify our uh new requirements .
A: Um the remote's only gonna be for the television , which is good because we already decided y your your research showed that uh not only is a universal remote more complicated , it's more cost , more costly .
A: And your re uh research showed that you know most of the people don't even use it .
A: I think uh you said fifty percent of the people only use half the or ten percent of the buttons .
D: Mm .
A: So if we remove the universal remote then that solves that problem .
A: Um no teletext .
A: Um So we don't have to worry about that .
A: Um but we do have to use the the company wants us to incorporate the corporate colour and our slogan , which is we put the fashion in electronics .
A: And our corporate colours are grey and yellow .
A: And we could probably get away with black too but So those are the three um the three new requirements that that I was told we need to use .
A: Um from all all three of your uh presentations , I think that we were on the right track a lot in our last meeting .
A: Um We want something that looks good .
A: Um we want something that's simple .
A: We want something that you can find easily .
A: Um And the speech recognition I I guess is kind of uh give or take .
A: It's gonna cost more .
A: S the young the younger people say that they like it .
B: Mm-hmm .
A: But um it's probably , I would say , probably not worth the investment at this point in time .
A: So maybe we should just do away with speech recognition .
A: Um And that way we can focus on our form .
C: I did have have a thought about the sort of the tracking thing .
C: Is that if it came with maybe a holder or holster , whatever you wanna call it .
C: Um that you you should put it back in .
C: Your remote .
C: But if you don't put it back in , you press something like a little button on that , and that just sort of sends out a beep to find where it is or something .
C: Just by infrared .
C: That shouldn't be too complex I would've thought .
A: That'd be , that'd be good if we were going with our our ball .
C: Yeah it would be quite good .
C: The ball could sit on a Yeah .
A: Or or with you know I guess with any form that that would be good .
D: Mm .
A: You know that could be the charger .
A: For you know we could use rechargeable batteries in the remote .
A: And that would be or solar .
A: Or you know However , however you wanted to go about it , the holder could also be the charging unit .
C: Yeah .
A: Um With the locator button .
A: Um and if it were the ball you'd no longer have to have a flat space on it .
C: Yeah .
A: Um like if we still have the how to hold on to it and It's gonna roll away .
B: Well you still do .
B: You s you still W yeah .
B: You put it on t on the couch table .
B: While you're watching , it's gonna roll off .
D: Rolls away yeah .
B: So that's not an issue really .
A: Um So I guess after the meeting we'll have some questionnaires .
A: And uh and some summaries for for what's going on .
A: Um then we'll take lunch .
A: Then we can come back and uh work on our individual work .
A: Um I'll do the minutes .
A: Uh let's see .
A: It looks like you're already on your way for uh working with the components .
A: Um chips , the what chips we need and what uh you know how to power it and whatnot .
A: User interface concept , we want it to be something simple .
C: Yeah .
A: Um Minimal number of buttons .
A: I guess our , I guess our main um main thing that we should focus on until then is probably deciding on a certain look , you know .
C: Yeah .
B: Right .
B: That's Mm .
A: Did you have time earlier to to work on that .
A: Did you guys feel you have enough time in between our meetings to get everything done that you need to get done ?
D: Not really .
C: I'll yeah I'll have a look , try look at the actual appearance in the next break .
A: 'Kay .
C: I th I I do still think it needs to be something that is ultimately one-handed .
C: The ball is probably not a good idea .
D: Mm .
C: And even something that's held like that might be difficult .
A: Mm-hmm .
C: So that I think it still has to be a variation .
C: On maybe a a rect on a rectangle but maybe not necessarily as boring , as plain as a rectangle .
D: Mm .
A: Um Shall we maybe shoot for a a specific uh target group ?
A: That way we could l I mean if it were , if we were shooting for young guys then it's um a certain look to the remote .
A: Or girls or older people ?
A: Um Would that you think that would help us find um a specific form ?
A: That we would would wanna pick out ?
C: D I don't know if that might cope with like the trend-watching .
D: Mm .
C: I find anything more on that .
D: Yeah not yet but maybe by the next meeting we'll have some info on that .
A: 'Kay .
A: So um we know that the remote's gonna have to be we'll just say we've got a colour scheme for it .
C: Yeah .
A: Um yellow and you know yellow it's nice and bright , with the buttons being grey or black .
A: And our slogan pasted somewhere on it , on the the bottom or the you know .
C: Bottom perhaps yeah .
A: Um Maybe we could sketch a so basically all of our remotes all of our typical remotes now are just kind of a rectangular sort .
A: You know .
A: Um maybe we could flare it or something .
A: You know .
A: So it's more of course this will look like a bone then .
A: go ahead and erase this .
A: Um Hope everyone memorised that uh Yeah .
C: You I mean it might be to look at sort of the the shape and trend of like things like mobile phones , and the shapes that the they've been going .
D: Mm .
A: Yeah .
C: They've gone from big brick block things , which is a remote control is , to sort of slinky small things .
A: Yeah everybody's got a mobile phone right ?
A: Except for me now .
A: Uh But they are all , you know , mobile phones um they've kind of taken a turn to where they're really small .
C: Yeah .
A: Um which may defeat our purpose for being able to locate our remote all the time .
D: Mm .
B: Right .
A: But then again you don't want you know like the first mobile phone that was this big and you had a handbag to carry it around in .
A: Um So we've got basically what remotes look like now is kind of what we're what we're stuck with .
A: Um Maybe we could go with a square or something .
A: Um Um you know with minimal number of buttons .
B: Hm .
A: I guess you've got you know one through nine .
A: For typing in your channels .
A: Uh you've got volume , up and down .
A: Channel up and down .
D: Power .
A: Power .
A: Usually at the top .
A: Um a mute .
B: That's the classical design .
A: That's that's pretty much all you need I think .
A: Um A menu button , maybe .
B: Right .
A: So you know .
A: If you , if we want the remote to do other things like um or I guess the T_V_ to be able to change the tint and the colour and you know all those kind of things that are built into T_V_s , we just have that under one standard menu button where you go in , press the menu button , scroll up and down to select it .
D: Yeah .
B: Yeah .
A: Um 'Kay so Um Mm-hmm .
B: Talking of which maybe a scrolling function is not not too bad .
B: It's Talk about maybe f look at that from the side , there maybe .
B: Which is technically the easiest option .
B: Would probably be like a scrolling , little scrolling wheel like this .
B: Yeah .
B: Yeah .
B: Yeah .
A: Like a wheel on your mouse .
B: So .
B: Yeah , sort of like that .
A: Sort of .
B: You can even if we're coming from mice , we can even add a click function , where you , in order to verify the information you just press it down .
B: Right .
A: 'S a good idea .
B: Also when it comes to the ergonomics of the whole thing , if you wanna make it square for the looks of it , then maybe to make it more comfortable to hold the whole thing , you add a little bulge down here .
B: Just which maybe from an engineering point this could be holding the the batteries and so on .
A: Mm-hmm .
B: I know .
B: You know what I'm getting at here , fel look at it from the side .
A: Look g yeah .
D: Mm-hmm .
A: Looks good .
B: It's like that .
B: Right .
B: Uh Then you hold it in your hand like this .
B: And maybe you bring the buttons nearer to the or the imp more important buttons nearer to the to the side .
C: Yes s To the thumb yeah .
A: To the thumb .
A: Yeah .
B: Right .
B: Mm .
C: Maybe the buttons could like uh decrease in s the bigger ones you know they could actually be bigger in size than the ones that are less important , the smaller here .
B: Right .
B: You can also have it , maybe , talking about mobile phones again , sliding open .
C: Yeah .
B: With the lesser used functions on this part , and then it slides into that part .
C: Behind .
C: Definitely .
B: And out .
C: just like o on a sort of side view .
C: Something that you know it would sort of fit in the hand better .
C: So you know you just sort of have your hand Yeah .
B: Mm well I was just thinking , this this of course causes causes a problem um for left or right-handed people actually .
C: Right on the and your thumb would be up here type thing .
C: Yeah that's also true .
B: So .
C: instantly sort of always going for the right-handed person .
B: Right .
C: But I mean the older so Right-handed , yeah .
A: Yeah is everyone who in here's right-handed , left-handed ?
D: Right .
A: You guys all right-handed ?
B: Right .
A: Yeah .
A: So I'm left-handed but I , so I can say that most things are designed for right-handed people .
D: Uh-huh .
B: That's right .
A: Like the written language .
A: Or English .
D: Maybe you could buy like a special left-handed version of the remote .
A: Maybe .
A: Ow .
D: Special order .
A: I would say I mean it should be probably designed for a right-handed p person .
D: Yeah .
A: Um but that's that's good .
A: That's w I think we've got a kind of a good plan there .
A: Um At least for what buttons we're gonna use .
A: Um So we've got uh I like the scroll , the scroll action and the .
C: I mean I'm just just thinking maybe if it was um circular um with the sort of that sort of the sort of early idea we had , with the way that was more like that , whereas this is just a one-handed thing that you sort of almost wrap round the thumb .
C: So you'd have your , you'd put your hand into there with the thumb there .
C: And then your thumb would do you'd have all the buttons sort of round here .
C: And that I think could work .
A: Yeah .
C: On any hand .
A: Kinda like holding a Yeah .
C: If you just had it like wrapped round there .
C: Left or right .
D: Mm .
B: Right .
B: That minimises it size-wise as well .
C: Minimise its size .
C: It could be you know really quite small .
B: Mm .
B: Then there's maybe another point of making it a two-in-one kind of thing .
B: If we have a smaller a smaller device that actually fits into the big one .
B: You give it the full functions in here , and just a couple of functions in there .
C: Yeah .
D: Hmm .
B: Like your zap zapping device is just u channels up-down , uh volume , and on-off .
C: Zapping functions .
B: That's it .
D: Could be good .
B: Maybe .
A: So two remotes in one .
A: But then would be easier to lose one or the other .
B: That's right .
B: Means the big one has to be sufficiently big .
B: And perhaps heavy , so you can't move it around .
B: Make it a piece of furniture .
D: Yeah , yeah .
A: It actually is your coffee table .
B: yes .
B: Yes , there you go .
B: Or a statue or something .
A: Okay .
A: Well we need to finish up here .
A: Um So for the next So for the next um before the next meeting w uh sh shall we work on you're watching trends to see what what kind of new information we've got going on .
D: Mm-hmm .
C: Yep .
A: Um Manuel you're going to work on the components for for what we're gonna use .
B: Right .
A: Let's go with our our uh rounded kind of fit in your hand let's explore uh the the uh possibility of having the two-piece .
A: So one for the the quick zapping um and possibly one you know with just that rounded part that fits into your hand .
B: Alright .
C: Yeah .
A: Um And Ryan you work on um how how well they'll work with the us with the user .
C: How well it'll work yeah .
A: So both of those concepts .
A: And uh okay I think we made some good progress here .
B: Alright .
A: see you in I dunno .
A: I gu I guess we'll take lunch in about uh half an hour .
A: Or I guess we'll be taking lunch shortly and then then in about half an hour after that we'll probably have another meeting .
C: Yeah .
B: Alright .
A: Okay .
","The project manager recapped the events and decisions of the previous meeting.
The marketing expert presented research on user preferences and tendencies with remote controls.
The research indicated that users want remotes to be more attractive, to match the behavior of the user, to be easier to locate when misplaced, and not to cause RSI.
The research also indicated that younger users were interested speech recognition.
The user interface designer spoke on the option to have a universal remote, presented two differently designed remotes available on the market, and described some features a user-centered remote should include.
The industrial designer discussed the interior workings of a remote and then the team discussed the option to include speech recognition in their design.
The project manager briefed the team on some new requirements to abide by.
The team then discussed the option to include a recharger with a locater button in their design, the appearance of their remote, buttons, how to make an ergonomic remote, and the option to have a two-piece remote.
The industrial designer will work on components.
The team will explore the option of a two-piece remote.
The user interface designer will explore how well a rounded, ergonomic remote and a two-piece remote work with the user.
The marketing expert will examine trend watching reports
The remote will only be used for televisions.
The team will not work with teletext.
The corporate color and slogan must be incorporated into the design.
The remote will be simple.
The remote will look appealing.
The remote will be easy to find.
The remote will have a minimal number of buttons.
The remote will be yellow with black or gray buttons.
The corporate slogan will appear on the bottom of the remote.
The remote will have buttons for numbers, volume up and down, channel up and down, power, mute, and a menu.
The remote will include a scroll action.
The remote will be rounded in shape such that it fits comfortably in the hand.
The reliability of speech recognition.
Whether to include speech recognition.
How to accommodate left-handed people with an ergonomic design that fits right-handed people.
"
"B: .
B: .
B: .
C: .
D: .
D: .
D: .
D: .
D: I dunno .
D: Throwing away my toothpick .
B: Hi there .
A: Yo .
A: Ow .
D: 'Kay .
A: Uh Yeah .
D: Nice user interface .
A: What the Uh Yeah well , ja well let's just start .
D: 'Kay .
A: I've uh made a presentation uh but uh I'll open it on the Smartboard , so we can all see it .
D: Right let's see it .
A: So it's in the project documents because that's what we can find here .
A: Well .
A: Very nice .
A: Well this is called the the the kick-off meeting .
A: So uh I'm the Project Manager , so I had to fill it in , and uh hmm .
D: 'Kay .
A: Oh sorry .
A: And an uh a nice agenda .
A: Uh we'll do the opening and then uh we'll meet each other , what uh we already do , so , that's not uh very much trouble .
A: I'll I'll show you the the tools we have here , so that we can all use them .
A: Then uh we'll look at the project plan from uh Real Reaction .
A: We'll discuss about our first ideas about the project , and then uh we'll close the meeting , and then we can uh individually uh do our things and then uh we'll get back here .
A: So this the opening we'll uh We have to uh design a new television remote control .
A: You have heard that uh already I think , so .
D: Mm-hmm .
A: Um we want it to be original , so a nice uh a nice new design .
A: Uh trendy , it's also for young people , and we have to just uh make it uh modern .
A: And uh friendly , so size does matter .
A: And uh Well it has to be a have the the right uh the right buttons on the right place , that kin those kind of things .
C: Mm-hmm .
A: Other uh There happen to be uh three stages .
A: functional , conceptual , and d detailed design .
A: Um so every time we we'll do some individual work , get meeting , talk about it , uh and then go into the next phase .
A: That's just it .
A: Um We have uh these two Smartboards .
A: Um well as I just showed , there's a project management folder , a project document folder on the desktop .
A: It just works exactly the same as a computer .
A: You just uh click on the on the folder and you open the everything you you put in it with your laptop .
A: So you can uh make uh Words Excel , everything .
A: Um and the w the r uh the rest uh also works the same so uh when you open a notepad you uh you just get your uh things , you can uh draw .
A: This is a uh well a drawing board .
A: you have a these different uh functions on the board .
A: You can see them there .
A: So you have a a nice pen , and it's works just like a bal ball pen .
A: This is just a .
A: I want to uh Oh yeah .
A: Of course w doesn't work any more .
C: Maybe you should try to write on the on the big white uh Does it ?
C: Yeah .
A: Yes I will eraser so .
C: It works .
A: It's fantas fantastic .
C: Wonderful .
A: We can uh uh well you can save a file .
A: So if uh we draw we have to save everything .
A: Don't throw anything away .
C: Mm-hmm .
A: Uh just we can start a new one , and we just go on , and don't throw anything away .
A: Just uh let them all uh stand here .
A: We can delete , but we don't do that .
A: Um you can here select a pen , you can draw anything you want .
A: It's a bit uh childish you have to write .
A: It's not as fast as you w you know it , but it does work sometimes .
A: Well it's just like a normal uh paint .
A: So it's gone .
C: Alright , yep .
A: Well we are designers , so we have to have a a more uh a Smartboard .
A: So that's fantastic .
A: Um well this uh speaks for itself .
A: We going to try it .
A: So um we all uh are going to uh draw a nice animal on this board , not my idea .
D: Alright , your favourite animal ?
A: Yes our your favourite .
A: So um I'm to going to have to draw a kangaroo , but I'm going d I'm not going to .
A: I'm just uh going to uh well draw a nice uh beast w I dunno what I'm going to design .
D: Grizzly bear .
A: Oh um doesn't oh .
C: I hope this was part of the assignment and not uh your uh I hope this was part of the assignment and not uh your personal uh enjoyment .
A: Yeah , 'kay .
A: Hmm ?
A: I just said it's not my idea but I am the Project Manager , and officially this is my idea .
D: Yeah .
C: I I I I understand .
A: So what ?
D: We're kinda losing time , though .
C: Alright .
D: We're losing time , but Alright .
A: Ah the first the first meeting is just a bit uh loose , loosen up , a bit uh meeting each other well uh uh nice yeah .
C: so start Yep yes .
A: Sh I hope our Industrial Designer does this better because uh this is uh No so a a few legs .
C: Don't uh count on it .
D: Do we have to guess ?
D: A hippo ?
A: Yes yes guess .
A: Well I should make it an hippo now .
C: I think it's a mouse or a rat .
D: Yeah .
A: No I don't think so .
C: Oh .
C: Oh I know it .
A: Well what is it , huh ?
C: It's a hedgehog .
D: I don't know how to call it .
A: Yeah difficult English word .
D: A hedgehog ?
A: I didn't knew it myself .
C: Well I'm amazed uh about your uh drawing skills .
A: Our characteristics sum it up .
A: Well it's uh very uh painful those kind of thing .
A: So we can uh just uh We're going back and now uh our Industrial Designer can uh draw its uh most favourite animal .
C: Yeah .
D: Alright .
C: I am the Industrial Designer .
D: Thank you .
A: Huh .
C: Chief , I am the Industrial Designer .
A: Oh uh but this uh marketing designer .
C: Yeah .
C: I think It's pr it resembles the animal drawn by .
D: It's .
A: what kind of animal is that then ?
C: I think can I say it ?
D: Yeah sure .
A: Uh it .
D: It's a rabbit .
D: Well Looks very nice , right ?
A: Yeah .
C: It looks amazing .
A: No no no .
A: What are you going to do ?
B: We want to erase it .
A: No no .
A: No no save it and start a new uh save it and start a new black uh doc a blank document .
D: Yes .
C: These are very impor These are very important documents , of course , uh these drawings , uh And he deliberately draws a animal we don't know the English word for .
A: Yeah well we have to save everything so now um the next one uh and then save it and start an blank document .
D: Yes uh right .
D: You go man .
B: Thanks .
A: Yeah .
A: There's also different colours and different uh well pen widths uh the line the the thickness thickness .
A: So um well you should uh try it but uh Well y y y you could have but uh .
D: Alright .
D: I should have made mine a white rabbit .
A: It speaks for itself .
A: What the uh just a duck .
C: It looks like an uh It looks like that beast from Sesame Street .
A: Nice .
C: Yeah .
B: Big bird .
A: Is it a duck ?
D: You're standing in front of it , I can't see it .
C: It's it's uh Do we have to uh But we have uh do we have to name the specific species of the bird ?
A: Is it a plane ?
D: Alright , thank you .
D: Yeah it's a bird , but what kind of bird ?
A: It doesn't draw uh circles uh that easy uh .
D: You have to push harder .
A: Yeah just a bit a bit childish , a bit .
B: Mm .
D: Release your anger .
B: Uh no I don't .
C: No ?
B: It's just a bird .
C: Well wonderful .
A: Well uh save the document and then uh And then a a new blank document for .
A: uh will uh choose a new colour and a new pen width so w we can all see it .
B: Here you go .
C: Why do I have to do the difficult tasks ?
C: Uh pen yeah that's .
A: No well first yeah .
A: And then you go to format I think , and current colour you choose a new colour .
C: Uh current colour .
A: And a new pen width uh also format .
C: I like uh oh they don't have pink .
B: Mm .
C: Oh b oh think this is uh Uh ?
A: It's not like in paint .
C: Uh Line width .
A: Line width .
A: And you can choose a nice one .
B: Width .
A: Width width .
C: Uh fifteen .
A: With each other .
C: And I can draw ?
B: Hmm .
A: Yeah .
A: So .
A: Just a wa that's the way we do it's quite easy .
C: Uh Oh the line width is too thick , but oh well .
D: Hmm .
A: Mm-hmm .
B: It's a pussy cat .
D: It's a cat .
A: Oh Pussy .
A: Well then you change it .
A: And erase things .
C: Uh .
A: What ?
D: It's a pig .
C: It smiles nicely .
A: Super pig .
C: Now I have to change the line width .
C: Uh one .
A: So Yeah yeah yeah we know .
C: These are whiskers , you know .
D: Right .
C: Uh well I think it's obvious right now .
A: Yes alright .
A: It's a cat .
D: No it looks great .
C: Miaow .
C: Well if this isn't obvious I'll save it alright uh save .
A: Well well um Yeah save it and start a new blank document .
D: Just save it .
C: Uh yeah uh blank .
A: Yep .
A: So that's uh what we're going to use when we uh need it .
C: Well I feel comfortable now .
D: Oh great .
A: Well it's terrific , eh ?
C: Thanks for this exercise .
D: It's good for group spirit .
C: I feel totally at ease .
A: Yeah that's it .
B: It certainly is .
A: We're one big happy family now .
C: Yeah something like that .
A: Well then uh the serious uh stuff .
A: We're we want to sell it at twenty five Euros internationally um so um but we dunno what exactly th i it is in dollars , but uh twenty five Euros .
A: Our profit aim is , worldwide , fifty million Euros .
C: So Alright .
A: So I didn't uh exactly uh calculate how much we have to sell .
A: we want to keep it our costs at twelve and a half Euros so , keep uh that in mind when we uh talk about our uh materials an f and stuff , and uh marketing uh research .
D: Right .
A: Now then we all uh we can uh sit down and discuss uh what do we think about our current remote controls , first about design uh about uh aim in the market etcetera ?
D: Right .
A: Well uh we c we can sit down uh because uh presentation can wait .
A: We can uh take notes and uh Well who has uh some uh remarks about the current uh remote controls ?
C: Well I I didn't have to prepare anything about uh it's not , it's it's not my task to uh talk about uh experience with current remote controls , but uh Mm-hmm .
A: Please ?
A: No uh I did .
A: Well uh just w we're uh four uh if we if we would just have one then Yeah .
D: I think it's im it's important to uh look at uh the remote controls of our competitors .
D: Get the good points uh try to merge them into one universal remote control .
A: Yeah yeah .
D: On our corporate site I saw uh a new D_V_D_ player uh we're gonna produce .
A: Yep .
D: Maybe it's important to make it compatible with the D_V_D_ player so you can uh use your television and your D_V_D_ player with the same uh remote control .
A: That's alright .
A: That would be a nice idea , yes .
A: Yep yep yep .
D: Furthermore it's important to make it uh acceptable for the whole world , for different cultures , maybe , because we want to we want to well fifty million ?
A: Yes fifty million is our aim to a profit , so .
D: Yeah yeah so a lot of people have to be able to use it .
C: No but uh the b the buttons have to uh have to have uh international recognisable buttons and uh and numbers and uh that every culture in uh , yeah , people in every country can recognise .
D: So Yeah .
B: Easy to learn .
D: Yeah that's right .
B: Yeah .
A: Yes .
B: Yeah .
A: I'll make uh notes and then uh maybe uh well I'll put it in the project uh folder when I'm done uh just now .
D: Mm-hmm .
C: Alright .
B: I also think we should not add too many buttons .
A: Well yeah ?
D: Right .
B: Modern day uh remotes have too much buttons I think .
A: No that's right .
A: Y y you don't use uh the half of them that's that's culture uh international .
B: Precisely .
D: Maybe we could make one button to switch between D_V_D_ player and T_V_ and make the other buttons uh multi-functional or something .
B: Yeah .
B: Yeah indeed .
A: Yes .
C: Yeah so it doesn't uh become too complicated with too much buttons and uh And stereo uh s uh audio installations .
D: Yeah right .
A: Yep , and maybe we do uh we even have uh more than just a D_V_D_ player .
A: Don't we have uh other uh ou Uh .
B: Yeah we should make it compatible perhaps with everything we use , we uh we make ?
A: We also uh just uh released a T_F_T_ uh thing I saw .
D: Yeah so but th that's kind kind of standard T_ television so it also works on that .
A: Yeah .
B: Yeah .
A: Yep .
B: And I think the people who who will buy our uh remote already have some experience with remotes .
B: So we can keep that in mind .
C: Most people do , yeah .
A: Well yeah .
C: It doesn't it doesn't have to be Yeah .
A: It doesn't have to be , but we can .
B: W well it's a n it's a new remote and you don't buy a remote if you don't have anything to uh to control with it .
A: Well except if we deliver it together with our D_V_D_ .
D: Yeah but We need to to keep it consistent with other d uh Yeah but it's it has to be useable .
B: Yeah alright , but Yeah .
A: Yeah because we look at competitors and w if we pick up the good things about that and give it a nice design Yes .
C: Well .
C: Hmm .
C: It has to be different and familiar at the same time .
D: Yeah .
B: Yeah we could use another form or shape or colour , that kind of things .
A: Yep .
C: yeah the shape will will have to be recognised .
C: I thought about uh like most uh remote controls uh are uh a long box shaped thing you can make it uh triangle shaped , but that's not uh very recognisable .
A: Yeah .
B: Well we we could make more more oval or something , and and Yeah or so Well yeah it's new .
A: Oo N we can use uh it as a as a game pad .
D: No .
C: Oval ?
C: I Mm .
A: So one hand has the beer , so the other hand uh Well i we already uh one of our aims is that it has to be original and trendy so Well there has been done a lot of researches about remotes uh we have to we can imagine uh because it's a long time uh on the market .
D: Not with two hands .
D: Yeah yeah yeah , right .
D: No Yeah but it's quite important that it fits .
B: but young people want something different and it is Yeah .
D: Yeah .
C: Oh but it ha it has to be m yeah .
C: But you still have to know it's a remote and not another Yeah .
B: Yeah alright .
A: So the the form will have been uh tested out so Yes .
C: Yeah so the long box uh shaped thing must be uh , yeah , useful or else uh they would have been ano another shape .
A: Well for me personally I have a a lot of remotes uh at home but those ones that have a a round ending and uh well uh just an uh square uh middle I don't like to use them .
A: I have uh have to it has to fit my hands .
D: Yeah .
B: Yeah .
A: When it falls over it and I just have and then the button that I use most has to be here .
D: It shouldn't be boxy .
C: Yeah .
C: Yeah a lo the long box shape yeah .
C: You have to use one hand .
A: It f it fits your hands and then you just push the button that you use most with thumb .
D: Nah I don't agree with the long box uh shape it it has to be custom made for the hand .
C: Why not ?
B: Yeah it doesn't fit .
A: Tho tho those new D_V_D_ players on the market do have those .
D: Yeah .
C: But it does fit in the hand if you hold it like this , and you can make it another shape , but then you have W no w what else ?
D: Yeah but if you shape it If No that's ol old fashioned .
B: No if y if you look at new Phillips uh D_V_D_ with their uh remotes pl players they they are the new remotes aren't box shaped .
A: D_V_D_ players .
A: Yes .
B: They're all um Well Yeah .
C: I di Yeah well but uh what what what do you suggest then ?
D: I can imagine that us Well Yeah right .
B: Yes uh Well most of of them are are somewhat thicker at the end , and get um yeah thinner towards the uh the other end .
D: It fits in your palms .
C: Hmm .
B: Mm .
C: Well but it's still then uh the the long box , uh but then with some uh round uh round forms in it to fit your hand , but it's it's still Yeah yeah al alright but but it's still it's still sort of box , yeah .
B: Yeah it Yeah yea Hmm .
D: Hmm ?
A: Well A it h it has it it has a that's tha th th shape that it fits your hand .
D: Um .
A: That's We have five minutes left .
C: It it has round forms but it in the end it's still the box , so that's what I mean .
D: Well Yeah but it has it has to fit your hand .
C: Yeah yeah I understand , but no no I don't mean an entire box like completely square but a also with round edges of course , but in in in at the end it's still this long box shape with convenient uh round uh shapes uh to fit .
D: It shouldn't be too boxy , you know .
D: It's No no no .
D: Yeah .
D: Yeah it should be Right maybe something like this or and then a button here to switch between different systems like D_V_D_ player and so you can I've Yeah right , and I do think we have to keep this kind of idea with the with the numbers and Right .
C: Yeah yes I thought about something like that .
C: Yeah .
C: A big recognisable button on top or something .
B: Yeah .
A: So Yes uh that's yep .
C: The buttons should uh also be not too small , not too big , of course , and uh n uh uh not too close uh together .
D: But it should be possible to to um make it ap apparent that there are two functions for every button .
A: Yep .
D: So there has to be some space between the buttons .
C: Uh-huh .
C: Yeah of course uh to uh to uh to have icons to explain the different functions .
D: Yeah .
D: Yeah right right , and maybe we should use colours .
C: Yeah .
C: Colours , yeah .
B: Yeah maybe we can um just like on cell phones those um well you can you can put on on them , and so you can customise your uh your own remote with different colours or or special paint jobs I dunno but Well .
D: Yeah .
A: Ha .
D: That's kinda trendy .
D: Yeah right .
A: Sound nice .
A: Yes .
C: I think we have to talk also about uh the the materials for um .
A: Well it's just uh about our first ideas now so I think individually we'll have to uh come up with ideas for the next meeting about these materials and markets etcetera .
D: Right .
D: But I think it's uh it's important to uh notate all the the decisions that we make , so we Yeah .
C: Already thought about something tha Mm-hmm .
A: Yes ?
A: Yes .
A: Well thirty minutes we have .
A: So um This is about uh what we are going to uh do uh .
A: You'll get specific instructions when you're back in your room so uh it's uh logical uh .
A: I think .
D: No problem .
A: Oh and uh that's uh that's all .
A: So we'll just get a notice that the the meeting is uh over .
C: Yeah now we can still talk about the material , we have some some minutes left uh I w wrote down uh that the case should be plastic of course , hard plastic , the buttons should be uh rubbery I think uh .
A: Yeah yes say .
B: Mm .
D: Yeah .
D: Yeah it shouldn't be too heavy .
C: No n n Mm .
A: Well I have had remotes that um they had uh the function of the buttons was about uh uh a layer over the buttons and when I've had use it much it was gone .
B: Yeah that's bad , yeah .
D: Yeah yeah yeah .
A: So it has to be made in the buttons I think .
A: It has to uh not be loose .
B: Yeah that's important .
C: Alright .
C: And of course there are several electrical cables in it to uh to connect things uh to each other .
A: Yeah .
A: Is there an a universal uh universal way of um transmitting from the remote to the television so it's all about uh It's not that in China it's different ?
D: Yeah it's univ yeah yeah yeah .
C: I think so .
C: It's a a common stan standard way infrared beams an infrared beam I think .
D: Yep .
A: Yeah .
A: But y you can have uh of course different between D_V_D_s and televisions and between Yeah .
D: And you can use Yeah .
C: It it's a we we make an a universal remote so it ha has to work with uh all kinds of brands and things .
B: Yeah .
B: But our T_V_s are mostly made in China and that sort of country , so .
A: Probably yes .
A: China rules .
C: And have well yeah I've wrote something down about how it works .
C: The user presses a button and with an infrared beam it signals the television set accordingly , but that's pretty obvious , I think .
D: But are Are we going w uh with the front uh fronts uh idea ?
A: Well I think uh w we can look into that in the in the next uh thirty minutes .
D: I think we should make it universal and you can always use a front front on it , you know ?
A: Yeah .
D: You can use it just plain but you can To make it more trendy .
A: Yes .
A: Well j just y you get a n a normal front with it , but you can change them uh when you buy the And we should uh dispatch those kind of fronts fronts a a around the world so uh Well th those fifty million don't uh don't se sells itself so we have to uh make uh some extra effort like fronts uh .
B: Yeah .
D: Right .
B: Yes .
D: Right .
B: Yes .
B: Mm .
B: Well you can make profit with them , and it's a way to make them trendy .
D: Yeah .
C: Well but th but the standard front will be uh just grey or something uh b a simple colour not not very flashy .
D: Yeah right .
B: Yeah alright .
B: Yeah normal .
A: Yes .
A: Yeah well it has to it h it has to fit the the te television and D_V_D_ set we are going to sell , so if they are uh black and black black and silver we'll make them black and silver so .
B: No a colour everyone accepts .
B: Mm .
C: Pink television sets pink remote , .
B: Mm .
D: Yeah yeah yeah .
B: Yeah .
B: standard .
D: But people of often don't like bright colours or something .
D: We have to make it grey or s or black .
B: Well young people s li Yeah yeah , yeah .
D: Yeah but then you can use a a front .
C: Alright .
A: Yeah .
C: I must not forget my pen the next time .
A: Well if if you yeah .
A: If you have a a a television room for little children and you make a if if you buy a a pink front they'll they'll love it .
B: Yeah .
D: Yeah that's right .
A: I think .
D: Yeah or a t Teletubby front .
A: But that's uh marketing uh research you can uh you can ask uh .
D: Yeah yeah yeah .
D: I will investigate .
A: Yes .
A: Well our user interface you can uh maybe uh I don't know what your specific instructions will be , but uh probably about uh the precision of the buttons and and those kind of things and what buttons will have to be on the uh remote .
A: And you will look into the technical design and um form , I think .
C: Mm yeah also the the look and feel uh of the the remote's also my task , yeah .
A: Or something like that .
A: Yeah .
A: Yeah .
D: Right .
B: What's the uh url or the website 'cause I didn't get Yeah .
C: Yeah I uh w was wondering that too .
C: Y you went to the company website .
A: Euro ?
D: It's Yeah yeah yeah just if you start up your Internet Explorer Yeah .
A: Well it it it's if you uh Finish meeting now .
C: It's the the the start uh starting page uh Very handy to know .
B: Oh oh right oh well I didn't uh use it .
A: Oh alright .
A: Well uh we're going to back uh back into our rooms so In thirty minutes , but uh I think it will be you will be warned uh through your laptop uh to get over here .
B: Yes .
D: Well that's great .
B: Next meeting is in Thirty minutes .
D: Thirty minutes .
B: Yeah alright it's it's handy to know Oh .
A: I'll have to restore my uh my desktop uh because uh it's it's the half of the normal size .
D: It's totally broken .
C: Right see you in half an hour then .
A: Oh right , oh .
B: Goodbye .
C: W Right uh see you in thirty minutes then .
A: Ma W that was a nice meeting .
D: Oh .
B: S .
A: Yeah , see you .
","After introducing the remote control objective, the project manager demonstrated the SmartBoard technology they would be using.
They tested it by drawing animals.
The project manager informed the group of the budget, before beginning the discussion of current remotes and initial ideas.
They considered taking the best of their competitors designs and making a multifunction remote.
It needs to be useable internationally, with few buttons.
The considered options for the shape of the remote control, imagining how it would fit in the hand.
The group ended the discussion by touching very briefly on some materials issues, and discussed remote covers.
Individual must come up with their ideas for the next meeting.
The interface specialist will look at button and over all look.
Specific ideas as to components and materials are to be left to the next meeting.
They will look further at the idea of covers in the mext meeting too.
*NA*
"
"A: .
B: .
B: .
B: .
C: .
D: .
D: .
B: Alright , yeah .
B: crack on .
B: Okay so we'll start off with a quick overview of the minutes .
B: I think to sum up the last meeting , would be to say um the requirements that we've um set out .
B: Those are we were going to go for what seemed to be a fairly minimal design based on uh a small joystick , L_C_D_ and a couple of other buttons for navigation um with power being I suppose one of the main single purpose buttons .
B: Um we were also going to use novelty of being able to locate the remote control again via a small transmitter with any luck , the idea to try and separate us and also because of the minimal design um looks like we'll be able to be fairly adventurous in the actual physical shape of our remote control with any luck .
B: Um that pretty much sums up the last one .
B: So we'll just crack on , um like to maybe start with the Industrial Designer if it's possible .
D: Uh uh okay .
B: Um uh the con today is the concep today .
D: I'll just Uh I have a presentation I just saved it in the uh the folder .
B: This uh meeting is the conceptual design phase and is um Sorry about this .
B: And is to cover things like um what the parts might be made of , um , can we uh outsource these from elsewhere , um will we have to construct any items ourselves ?
B: Yeah , okay well I'll just uh I'll load it up then .
B: Um .
B: Which one do y Oh , interface concept ?
D: Uh .
A: Yeah , that's me .
C: Uh .
B: That's you .
B: We've got trend watching , that's you .
D: It's uh Components design .
B: Components design .
B: Okay .
D: Alright .
D: So Uh .
D: The case uh le that's what I wrote first of all , could be plastic our plastic .
D: Uh but later on we found out that um it can be rubber as well , or titanium or even wood .
D: So uh we decide what it's gonna be .
D: Probably plastic .
D: Uh we need the infra-red transmitter .
D: Get that off the shelf .
D: Uh joystick we'll probably if we're gonna use it , um could be plastic w or rubber even as well .
D: Um if you go on to the next slide .
D: Uh If you go on to f uh findings , it's like two or three slides down .
D: Right .
B: Okay .
D: So , this is what I found we can use .
D: Uh three different types of batteries .
D: Um can either use a hand dynamo , or the kinetic type ones , you know that they use in watches , or else uh a solar powered one .
B: Okay .
D: Um .
B: Now , the kinetic one , we've 'cause that's the ones where like you the movement causes it .
C: Cost is Yeah .
D: Yeah .
B: Um the bat uh the battery for a a watch wouldn't require a lot of power , would be my one query .
B: Is a kinetic one going to be able to supply enough power ?
A: Mm .
A: There's also a watch moves around a great deal more .
B: Do you think ?
D: Uh .
B: W Which I suppose as well would allow us to go off the shelf again , you'd say ?
D: Yeah , I don't think it would .
C: Yeah .
D: Um .
D: And solar cells , I dunno about that .
C: yeah .
D: Uh .
D: We should probably just use conventional batteries .
D: Um , just like in usual remote controls .
D: Um .
D: Yeah .
D: Um .
D: And these are three different types of or two different types three different types of shapes you can have .
D: Uh one is a flat one , and then more original ones are single curved one or one with a double curved .
D: Um the materials are tha there as you can see , but uh you can't have a titanium one for a double curved , uh which would be Yeah , and light .
C: Titanium , the really strong metal , titanium ?
C: Is it not also it's expensive ?
D: Uh , i think so as well , yeah .
D: They make mountain bikes out of that , don't they .
B: Um .
B: Um .
D: So it's really light as well .
B: Curious .
B: Um , I don't know if you'd be able to off the top of your head or not , the single curved and double curved , would you be able to give an example ?
D: Um .
B: Um could you maybe draw something ?
D: T yeah .
B: I you don't doesn't have to be perfect , it's just 'cause I'm not quite sure if I understand the difference between the two .
D: Uh .
D: Well for a curved , well I was thinking to f for to sit in your the palm of your hand .
D: Uh maybe like this , with the uh joy pad here .
D: Joystick here .
D: And maybe um an okay button around here , so that the thumb can uh use it quite easily .
D: Um I don't exactly Double curved .
D: It probably means this is probably double curved .
D: Uh whereas a single curved would be like that .
D: I guess .
D: Or not necessarily .
B: So it might literally just be okay .
C: Two curves .
D: Yeah like that .
D: Whereas this is two curves .
D: Um so I guess that's what they mean by uh double curve .
B: Alright .
D: Um which obviously it looks better than the single curve , but uh you can't have it in titanium , which is uh a nice material .
B: Mm .
D: Uh and for the buttons , um it can have the scroll wheel which they use in mouses for com P_C_s .
D: Uh but um it requires a more expensive chip to use , and if you wanna use L_C_D_ it's even more expensive .
D: So you have to decide , there's trade-offs there .
D: Um if you want the buttons to be oh yeah , if you have a double curve uh control and it's rubber , then you have these rubber buttons as well .
D: But you're gonna ha I reckon you're gonna have to have uh key a number keypad anyway for the amount of channels these days .
D: You wouldn't want to just have to scroll through all the channels to get to the one you want .
D: You wanna enter just the number of it , if you know it .
D: So um I reckon we're gonna have to have a number keypad anyway .
D: Do you think ?
B: Okay , that was definitely something we can talk about .
B: Um so you've got a little bit about the the chip that we might require as well ?
D: Yeah .
D: So , depends where gonna spend the money if you want the f fancy L_C_D_ display .
B: Um , do you have any idea so far , like when we're saying that we'd need an advanced chip for an L_C_D_ , does that in shoot the cost up by a drastic amount ?
B: Or ?
C: Need an advanced chip for the L_C_D_ .
C: Is that did I Advanced , like three eight six advance .
B: Well I think compared to say just pressing buttons .
D: Yep .
B: if you press a button that sends a certain transmission through the infra-red , whereas I think if we're controlling the L_C_D_ we definitely require a much more powerful chip .
C: Okay .
B: Just compared to the chip you would use for pushing buttons I think is the the point being made .
C: Okay , sure .
A: Mm .
B: If I've not over-stepped .
B: Yeah ?
D: Yeah i Um Uh the previous slides just explain what's in the internal components of the uh remote control .
B: Okay , um should I go on , or go back ?
C: Mm , if we only have twelve Pounds fifty , twelve Euros , not even twelve Pounds .
C: Twelve Euros , what's that , like eight pounds or something like that , nine Pounds ?
B: Well we'd also be relying on the um the bulk buying in producement and such .
C: Okay , that's good point .
B: I assume .
B: We have to look into the costs of those .
B: So , sorry .
D: If you go to the one before that uh so it just says what it does , translate the key press into an infra-red signal and this is received by the T_V_ .
D: Uh the chip just needs to detect the signal or detect the key press and then uh it'll send it to the tr the amplifier .
B: Okay .
D: And uh then the next slide just shows how the uh copper wires uh interact with the buttons , the rubber buttons , uh to uh get sent to the chip .
D: So that's just how the control works inside .
D: Um we have to decide on what buttons we're gonna use .
B: Okay .
B: Um .
B: So in the information that you've been supplied , how feasible would you say that the idea of using an L_C_D_ looks ?
D: Um I think we can do it if uh we use conventional batteries and not have solar cells or kinetic .
D: Um and then maybe use single curved uh case .
D: Because we might need it to be curved for the uh thumb to use the joyst joystick easily .
D: Um and then you'll need the advanced chip obviously for the L_C_D_ .
B: Um I mean that sounds like quite a good requirement to me .
B: Um conventional battery would seem to make sense .
B: Um I'm not sure if there's any cost differences between single and double curved and I'm I don't know about anybody else , but plastic or rubber as a traditional form of casing would seem to be a good way forward ?
A: Mm-hmm .
A: Mm .
A: Um I'm actually gonna be bold and go oo go straight for rubber um for reasons I'll go into uh in more detail .
B: Okay .
C: I also have a preference for rubber .
B: Okay , well um Yeah , well will we move on to user interface , and yeah ?
C: Based on my research .
B: Um sorry , as long as were you ?
A: Mm .
D: Yep I'm finished .
B: Yeah .
B: Okay .
B: Um and d d d interface concept .
A: Yep .
A: Now I'm gonna have to work between the uh the slides and the uh and the white board 'cause I actually I have some fairly concrete things this time .
B: Yeah .
A: Uh um I was given a an H_T_M_L_ file giving um various ideas from uh from other previous remote control designs , and pretty much decided to just dump them all .
A: I wasn't very impressed by them and they didn't seem to re uh nothing I saw seemed to meet the sorts of design specifications that we're going for today .
A: Um so what I ra rather than looking at other remotes , uh ra oomp be better to simply look at the human hand .
A: Um and try and f um and try and figure out a way of laying out the elements we've already decided on , um so that if r a if so that the finger is e each finger or thumb is wherever it needs to be already .
A: Um so uh next slide , if you please .
A: Um and what we've basically decided on was the the um the joy uh the joystick , two function buttons and the L_C_D_ , just keep it paired down to the absolute minimum .
A: I don't actually think we need the um the numeric keypad because if you m because one of the menus that we could have available um v via via the L_C_D_ is one where you scroll through channels , so if there's something f and be bear in mind since this isn't meant to work for um f f f for di for digital or um or for or for cable , whatever , you're basically looking at four or five terrestrial channels , and then um your V_C_ uh and then the channel through your V_C_R_ and or D_V_D_ player .
C: digital .
D: Ah , okay .
A: And or um box .
A: So it's not I'm not really excessively concerned about that .
A: You must have two two modes , basic mode , where um the joystick's uh left right left right for channels , up down for volume , um and the uh uh and the menu mode for uh further functions .
A: Um now the reason I was particularly interested in using rubber for this is that if we're going to have a highly ergonomic design , um it needs to be ergonomic for left or right handed people .
A: Um , so you Mm-hmm .
B: Can I just jump in slightly there ?
B: That would suggest the double curved design's probably going to be most appropriate , then .
A: Yes , absolutely .
B: okay .
A: Um , basi basically what I basically what the what be having um , I would say , the the whole thing articulated at two points , so that if you if you're handing it from a lef uh left or right handed user you can adjust it so that the um the L_C_ the L_C_D_ and the uh The joystick would be in the right place .
A: And also this is a rather nicer de uh design gimmick that the the um you know the whole thing you know it should have sort of organic feel to it that it should be , you know , soft to touch and can be moved around all nice .
B: Mm .
A: Um okay on to on to the next uh to the next slide .
B: Okay .
B: Um , yeah .
B: Just to let you know we'll probably be quite tight for time as well , because I think you've probably got a lot you'd like to say , I guess .
A: Okay .
A: Yeah , 'kay basically um I can add pretty pictures to this .
A: The um Assuming the hand the hand to be in about sort of this position , um hol uh holding the remote , the um the joystick unit should rest over the uh the joint of the f of the uh four finger so that it's directly accessible for the thumb .
A: Um and it would need t there would need to be a it would need to be articulated just below that so that it could be switched around for uh left or right handed users .
A: So .
A: You then have a grip section that can be more or less the same irrespective of handedness .
A: You just have big two big buttons that cover most of the area so it can in the upper part , one for the four finger , one for the middle finger .
A: Um , and that Th this part here is the joystick .
C: Is this the joystick ?
A: This would be the actual grip .
A: Probably where you'd want to have the battery as well .
C: Okay .
A: That would be probably the bulkiest part .
A: And you then have , at the uh at the bottom , the L_C_D_ , and this would need to be articulated as well .
A: And basically I'd want this to rest here , right at the base of the wrist .
A: So it would fit just nicely in the hand .
A: And again , this part could be rotated , so it can So so so that it can be adjusted to either left or right handed user .
A: Um So the t uh the top function button in basic mode would be the on off switch and menu mode would be the enter button .
A: And then the bottom function buttons switches between between modes .
A: Um now programming it actually thi this is one thing I've found with um the replacement remote control .
A: Programming them can be a right pain .
A: So I thought th the simplest way around that would be to have um a cable to connect it to the computer some some fair iv fairly fairly simple software on the computer just so that you on your computer just so that you could um pr program it at a rather in a rather more comfortable interface .
A: And you could download programs for it from uh for uh T_V_s from all sort of main manufacturers .
A: Um though you i it would be necessary to have uh have a m uh have a ha have a mode for programming it without the computer , uh just in case there are there are still people left out there who don't have them yet .
C: Mm .
A: Um .
A: But uh .
A: Yeah .
B: Okay .
A: That's that's my idea .
B: Excellent , right .
C: Mm .
B: Um uh .
C: 'Kay .
B: File open .
C: We go .
B: Trend watching .
C: Okay .
C: So uh to gather my research , two basic methods .
C: We compared uh whether people want the remote control to do a lot of stuff or they want it to look cool .
C: And then we we research uh fashion trends in Europe , what's what's the new black , you know , as it goes .
C: Next slide please .
B: Okay .
C: Uh we found , in order of importance , people want the remote control to look cool more than they want it to to be cool .
C: As in they want it to do a lot of good s they want it to look like it does a lot , and if it does do a lot that's a bonus , but they don't care so much , you know .
C: They want it to be that's sounds a bit like a contradiction .
C: Technology technical technologically innovative .
C: People want it to be that , but s still they care more about the way it looks than what it does .
C: So like the interface is really important .
C: And easy to use , it it just so happens that uh from the second point to the third point is twice as important I mean the second point is twice as important as the third point .
C: People want it I is it has to be cooler than easy to use , you know , if it has the newest features , even if it's difficult to use , prefer it to have the newest features .
C: And if it's easy to use that's a bonus .
C: The fashion , now this is seems a bit odd to me , but fruit and veg is the new is the new black for furniture , for clothes , for shoes .
C: How that relates to a remote control I don't know .
C: But I I see I come on to that in the next in the next slide .
C: Spongy .
C: I've als I've been saying everything's the new black .
C: Well spongy's the new black as well .
C: So we have the choice between rubber and plastic .
C: If it's the type of rubber that you can squeeze , you know , it's spongy , then can I skip the rest ?
D: Oh yeah , I forgot to mention that .
D: The uh rubber material is the type of stress ball material , not just normal rubber .
C: Okay .
C: Okay , so kinda spongy material .
D: Forgot to say that .
C: So um so my personal opinion ?
B: Okay .
C: Um we want something fancy and techni technologically innovative , obviously .
C: But what we what we need is something that looks like it's from the future that looks cool , that's that's different , you know , that's everyone has a white remote control , black remote control , you need something cool .
C: Like , titanium is cool but it's expensive .
C: And maybe it's a bit of overkill for a remote control .
C: Um now the fruit and veg options , either we we go in that direction or we stay totally away from it .
C: Um I mean the research did come up with fruit and veg , so maybe it is important for it's the up to the interface guy .
C: So if we stay away from it , s you know stay away from it , but if we're gonna go along with it then it doesn't necessarily have to be like an apple or something like that , or a kiwi fruit .
C: It could be something like , I say potato peeler but I'm sure you guys have a have a much cooler idea than I do .
C: So I think cool is the key .
C: Few questions about a spongy remote control .
C: I've never seen one before .
C: I've seen plastic remote controls .
C: I think maybe they were I don't know , back in the day when they first came up with remote controls , they had a reason for it being sturdy , you know .
B: Mm-hmm .
C: For being strong and sturdy .
C: So um if we want something strong and sturdy , I say stay with plastic or titanium , but if we go with spongy , we can stress that you can drop this as many times as you want , it doesn't matter , it's spongy material , it's not gonna break , you know .
C: I just don't know how the L_E_D_ and the lights are gonna fit into a spongy material because it's not gonna be completely squeezable .
C: So how do things fit it ?
C: And if we are gonna use spongy , we can say it's long lasting , you know it's damage resistant and stuff like that , so .
C: So just to summarise , people want stuff that's cool , that's that looks like it's cool , and if it is cool then that's a bonus doesn't have to be um people like fruit and veg .
C: We can either go down that alley or stay totally away from it .
C: People like spongy material .
C: If we're gonna use spongy material we have to think of how practical it is , and how we can further promote that idea .
C: And also , this was this year .
C: So , things change all the time , every year you know they they always talk about this year , this is the new black .
C: Well next year something else is gonna be the new black and we're stuck with last year's fruit and veg type stuff .
B: Mm-hmm .
C: 'Kay .
B: Okay .
C: That's me .
B: Well , um I would say that the most you could probably hope for is gaining a year's lead on most people anyway .
B: You always have to bring out new designs , so if we can get next year then that's possibly a good place to start anyway .
A: Mm-hmm .
B: Um .
B: Seems like a a lot of the components could be off the shelf , so I don't exactly what cost would be incurred .
B: Um I can see your point about the number keypad , but I've I would say that we can probably incorporate it into the menu system if you need to do traversal of a large number of channels .
D: Yeah .
A: Mm-hmm .
B: My feeling would be that even if at a later date this was to be taking control of um boxes as well um having the use of the L_C_D_ and the joystick would probably allow you to manipulate enough channel numbers for you to be Mm-hmm .
A: Yeah , actually if you've got a lot of channels , the number keypad can be quite annoying as well , becau it's you know if you're trying to remember what uh , you know , what number's the discovery channel or whatever .
A: It's just irritating .
C: That's a good point .
C: You can incorporate names into the menu .
A: But if you h but but but if you have a me but if you have a menu structure , then you can sub-group them .
C: Okay .
A: So you Yeah .
C: Even news , music .
B: Okay .
C: Like they do on uh sky digital kinda .
C: Yeah .
B: So what it looks like to me is we'll use a large number of standard components , um , say something like um lithium ion battery , the kind that you find in most um small hand held devices now .
B: Um Looks like we going for a double curved design .
B: Um I don't know what cost implications there are in that .
B: Um , looks like we're pretty much decided on some kind of flexible rubber .
B: Though I'd have to say depending on how flexible it is , we might need to have some kind of inner frame .
A: Yeah , I I would say definitely , I mean I mean I mean the the idea of having it sort of articulated i th there would be basically two points of articulation .
A: W um one below and one above the m the uh the main sort of grip .
B: Do you think there's any way we could maybe remove the articulation ?
A: So Mm .
B: I can see why it looks appealing , but it could be a weak point in um the structure , do you think ?
B: That would be a worry of mine .
D: If you're going with the fruit and veg thing , looks like a banana .
D: F if you wanna design it that way .
A: I d I don't thi I don't think that it would be a a structural weakness , I mean if you have a firm s sub-structure , you can then incorporate articulation into that .
A: If you then have a sort of outer skin of mm flexible , spongy rubber then you have something that is you know very much you know organic , and I think would look rather co I mean mi rather cool .
A: I mean my drawing there doesn't doesn't do it justice , it makes it makes it look more a little bit more like a vibrator than a than a uh than a remote control , but uh .
B: Yeah , we won't add that functionality .
C: Okay .
C: Course not .
B: However , one interesting point is , I don't know how serious you were there , but we if we take some of the ideas why don't we make the damn thing yellow to incorporate the des the colour of the logo ?
D: Yeah .
C: Sure , yeah .
D: Okay .
B: I dunno .
B: It's an certainly a different colour from your average um That's true .
A: Mm-hmm .
A: Make it harder to lose , as well .
D: Yeah .
C: Sure .
B: Was there anything in your research Mm-hmm .
C: The noise for when you lose the banana , um f yeah , for when you lose the remote control , it could be like a a monkey noise or something like that , rather than a standard beep beep .
C: Y you know , you lose the monkey the banana , y you lose the banana , you press a button , and you hear like monkey screams or something like that to direct you towards the banana .
D: monkey .
A: I th uh I mean if it I think that's something that could perhaps be programmable , though maybe have monkey as default .
C: S oh , I was gonna talk about the programmable remote control .
A: Um .
C: Now I think it'd be cool if you had one remote control that could work with all T_V_s , you know you s you click a button and it finds the frequency that works with your particular television .
A: Mm-hmm .
C: But why you'd need to program it like as as a standard feature , I I don't know .
A: Well basi basically the um for f for uh I mean e each manufacturer will have a partic will have a particular command set that uh the T_V_ responds to .
A: It's not simply a matter of frequency .
C: Yeah .
A: So um usually what's done is you have this big booklet full of different possi you'll have all of them sort of programmed in to the uh remote , and you'll have this little booklet of codes you then find your um ma uh find your manufacturer and try the different codes that come under that manufacturer's name 'til you find the right one .
C: Mm-hmm .
C: Mm-hmm .
C: That's because televisions , they don't give the remote control any type of feedback when you send it .
A: It's Yeah , that's right .
C: Okay .
A: So that's that's quite annoying and we probably would still have to do that .
A: But if we had um some sort of hook-up to your computer as an option , then if you've got a computer you can avoid that rather irritating thing .
B: An interesting point is that if the person doesn't have the computer , we can still make the process easier because instead of having to look up codes , maybe we can have it that one of the options they have is that they look up the name of the company on the L_C_D_ and then they maybe look up different names of um different actual units that have been produced .
A: Yeah .
A: Yeah .
B: Or we have the remote control just go through them until it's like does this do the correct function , and such .
C: Is it is it actually a book of names to digits , or is it like a few pages ?
A: Um booklet .
A: Some pages .
C: I was just thinking , if we were to store this information , some type of mapping .
C: This person probably need to use this feature like once , you know , when you first buy the remote control , or whenever they buy a new television , so once every s Yeah , and it's Mm .
A: Yeah .
B: Doesn't have to be used very often that's right , yeah .
A: Yeah .
A: But it's a but it's a nuisance .
A: And it's a nuisance very close to the to um to actually purchasing it , so it's something that you're likely to be thinking about .
A: If you if there's w i if there's one in the shop that's that says it can avoid much of that nuisance , you might be favourably inclined towards it .
C: Mm .
A: Um mm .
B: Okay , this just to give us a rough idea of what we're meant to be doing for the next stage .
C: Mm .
B: I'm pretty sure that you got that anyway .
B: This is the conceptual one .
B: Um .
B: I think we've come up I think we've covered everything we need to here .
B: Um I think we've decided on what , you know , decided on standard items for most of um rubber and such , so we're now looking at the detailed design and what we need to be doing for the next meeting .
B: Um So for example , um I'll just start at the top , you've got yourself and the Industrial Designer gonna be working quite closely at this stage 'cause it'll be hard not to , obviously .
B: Um looking from prototyping of some des description using clay .
B: Um I suppose you'll be told a lot more about that as uh progress .
B: Um The user interface design , They're kind of it looks they're the idea I've pushed forward so far is maybe more of a physical one there , whereas possibly be more interested in maybe how the L_C_D_'s going to incorporate , do you think ?
B: Or do you s perceive that most the design design decisions still need to be based on the physical layout ?
A: Mm .
A: Um well I I think other than ge getting a sort of more aesthetically pleasing form for it , um mo most of the sort of layout design decisions are are made , I would say .
A: Um but then again , the um the menu structure to to a considerable extent that's gonna vary according to the model of television , and also any customisations that the user might wish to incorporate .
A: So um and one of the nice things about having an L_C_D_ and a menu structure is that there is that flexibility to it .
B: Mm-hmm , that's very true .
B: Um .
B: Okay .
B: Um got product evaluation as well .
C: Yeah , you see I don't some of these things kinda logically follow the others .
B: Um .
C: How can t product evaluation , doesn't that come after actually seen a product prototype .
B: I I think we'd be yeah , no , it'd be more a case of how do we envisage us performing the product evaluation once we have a model to test with .
C: Oh , that's the okay , sure sure sure .
B: Um so it'd be a case of do you think that just bringing users in to have them test it out , uh maybe putting a certain number of products into the field in certain places which I suppose is quite similar .
C: Mm-hmm .
B: Or just kind of hitting the streets and you know saying this is a new remote control , what do you think of the look of it ?
C: Okay , sure .
B: Um I think the target audience is pretty much anybody under the age of say maybe sixty or something ludicrous .
C: At this stage we still have no no target audience or 'Kay .
B: Um the reason I'm saying that is we're just looking at a a replacement remote control , something that's stylish , so maybe you're even just maybe you're narrowing down your target audience simply by saying if they're buying it that often or they're maybe looking to replace something then , they've got a bit of free cash , so that puts them potentially in the younger age bracket .
C: And it's stylish .
C: Mm-hmm .
B: Maybe even single , just for the reasons of um uh excess cash flow .
C: Mm .
B: Although of course I mean at twenty five Euros , I don't think we're looking at charging the earth for the uh device .
C: Yep .
A: Yeah .
B: Think that's well within the normal bracket .
C: Okay .
B: Um your idea of the U_S_B_ would I think would largely depend on the cost .
B: U_S_B_'s definitely one of the cheapest interfaces out there , but it might push the cost of the overall unit up 'cause it would require not just the connection but the chip for communicating with the rest of the system .
B: That one might have to be based on The the idea was that maybe it could connect up for um allowing a software interface on the P_C_ for a larger programming due to the fact that we've gone for such a nice , easy minimal design , normally .
C: Programmable memory as well .
D: The U_S_B_ for which ?
C: For the remote control .
D: Oh right , okay .
C: We've w definitely talking some type of Different .
B: Um .
D: But didn't they just say it's just for T_V_ , or are we gonna Okay , yeah .
B: It's just for T_V_ , but for programming it to use your T_V_ , you might hook it up to the P_C_ .
B: I I'm not sure , but I'm thinking maybe that the additional cost of the U_S_B_ might be prohibitive .
A: Mm .
B: We don't know unless it would make sense to .
C: But you're gonna need some type of flash memory or something .
A: Yeah , I mean it's Yeah .
C: Well something that doesn't you wouldn't have to redo the whole thing once the batteries are changed , you know , once you turn off the power .
A: Yeah .
A: The other thing I mean it I mean it would need to ha it would need to have um some sort of on board memory anyway .
C: Yeah .
A: Um f for one for one thing because I do think that the menu system should be um uh I mean although you know , it's not going to be terribly complicated if it's just controlling one device , the menu system ought to be um o ought to be customisable and uh Mm-hmm .
C: Different languages , uh different skins and stuff like that .
B: Mm-hmm .
B: W It would make sense to .
A: How uh how uh how you want say the um the the menu structure for flicking through channels if you've got lots of channels .
C: Sure .
C: I if it was customisable as in different languages and stuff , that does open it is supposed to be international , right ?
A: That sort of thing .
C: So .
C: It would make sense if you could Okay .
B: I would say to .
B: Um and we'd better be careful about the time as well .
B: We've already had the five minute warning , so .
B: Um .
B: I would say yeah .
B: International would make sense .
B: Um you're gonna look at product evaluation .
B: I'm I'd better start writing up a hell of a lot of crap .
B: Um you're gonna look a bit more at the kind of the physical make up you say .
B: Um looks like we're gonna need a maybe a kind of prototype in clay .
A: Yeah .
B: Uh we'll see how that goes .
B: Um .
A: Are we going to be supplied with the clay is what I want to know .
A: Where is the clay ?
B: So um do I think we've got an idea of where we need to go for the next meeting , would you say ?
C: Yeah .
A: Mm-hmm .
D: they're going with the fashion thing , like the design , spongy rubber .
C: The fruit and veg .
C: This one .
D: Yeah .
A: Mm .
B: Yeah , I would s that would be my my feeling .
A: I th I think I would largely want to actually steer clear of the whole sort of fruit and veg thing .
A: Bu but um but the spongy idea I like .
A: I like it a lot .
B: We seem to have quite a general consensus that the idea of the the r rubber could be quite Yeah .
C: Yeah .
C: Yeah .
A: I having it i having it sort of br bright yellow I think that's quite a good idea , though maybe we could have options for colours as well .
C: Yeah .
A: and again this has the advantage of being harder to lose .
C: Sure .
C: I mean we are trying to promote a remote control , but we wanna keep the company brand as well , so .
A: Mm-hmm .
B: So we always need to remember that somewhere we're meant to be getting the slogan on .
B: Possibly I'm think I'm not sure but I'm seeing a little bit of space around maybe the joystick area which could be used .
A: Mm .
A: Yeah .
B: Um .
A: I was like like I said before I I think we should have the R_R_ on the uh on the top function button .
B: Okay .
B: And I think that says it all really .
C: I think so too .
B: Right .
B: See everybody in a half hour .
","The project manager recapped the decisions made in the previous meeting.
The industrial designer presented options for batteries, materials and shapes to use for the case, buttons, and chips.
The user interface designer discussed how to create an interface for an ergonomic remote which conforms to the shape and movements of the human hand, as well as an option in which users could connect their remotes to computers in order to download program settings.
The marketing expert discussed findings from trendwatching reports, which indicated a need for products which look fancy, are technologically innovative, are easy to use, have a fruit and vegetable theme, and are spongy.
The team then discussed what materials and components to use, the color of the remote, and programming options for the remote.
The industrial designer and user interface designer will work on a prototype.
The marketing expert will work on a product evaluation
The remote will use a lithium battery.
The remote will have a double curved design.
The remote will have a case made of rubber.
The remote will be yellow.
Having a feature on the remote which allows the user to use a computer to program the remote according to the television model he owns.
Where to place the company slogan on the remote.
"
"A: Okay uh Agnes , you can help me for the slide when okay .
C: Yep .
C: Sure .
A: Okay , welcome back .
A: I hope uh you have a fresh head and a fresh time .
A: How t now the meeting actually we gathering here to discuss about the functional design meeting .
A: Okay , and uh we'll issue some information from uh all of you .
A: And it's in the , I think uh , in the sharing folder .
A: And uh I will invite uh the Christine and the Ed and uh Agnes to discuss about on the various subjects .
A: So can you go to the next slide ?
A: Yeah uh the agenda of the meeting is opening .
A: Then uh I'm going to talk about uh the project management , what I'm going to do , and uh , of course , I'm doing the project management and secretary both , okay , to take the minutes of the meeting .
A: And there are three presentations .
A: One is uh new project requirements .
A: And the second one about uh decision on remote control functions .
A: And uh finally we are closing .
A: Uh and the meeting time will be uh forty minutes , so you have to be very quick .
A: And I have come up with the management come with the new proposal , okay , and I have to discuss a few points on this .
A: Uh both says new insights in the aim of your project .
A: Uh the one is uh the teletext becomes uh outmoded , okay because if uh because of the computer systems and the new technology .
A: So we don't need to consider really about the teletext all in our new project design .
A: And the second one is about uh the remote control .
A: Should be used only for the T_V_ .
A: That's what our uh management says .
A: And the third point , it's very very important to establish our uh marketing or uh corporate image , okay , with this new project or new product .
A: Okay .
A: So I will invite uh Agnes , can you go to the third slide ?
C: No , this is the third slide .
A: Okay , .
A: So , I'll invite uh Christine to discuss about uh the functional design .
B: 'Kay , do you wanna open the I'm number two .
C: Sure .
C: Um .
C: You're participant s Two ?
B: That's it .
C: Do you want the mouse , or do you want me to Mm-hmm .
B: I'll do the notes .
B: Yeah , thanks .
B: So um well I I figured uh we should um identify some user requirements , and from my experience , I wanna uh , and from research I did , uh the the device has to turn the television on and off the first time you press on the big button , you can't uh can't have like uh waffling on this point , you know .
B: Really have It needs to be able y y have to be able to find it .
B: Because one of the biggest problems with remote controls is finding them .
B: So uh , I also , since we have to establish our corporate image on the basis of this new product , thought we better look at things that are popular and um ex go beyond those , and , as I said in the first meeting , um and then uh we might wanna talk eventually about the materials that are appropriate to use in uh in the construction , especially in the the uh the outside of the product so that it gives the appearance , and it is reliable , and so forth .
B: I did a little history on uh the the uh remote controls and when they were invented and so forth , so , I guess this guy Zenith uh created the Flashmatic , which I kinda like the idea , 'cause it made me think of um um maybe the remote control made a big flash when uh you turn the T_V_ on and off , that might be interesting .
B: And um so it was highly directional flash light that uh you could turn the picture on and off , and the sound on and off , and change channels c so I think um those are still requirements we have today , uh fifty years later .
B: And uh it was really a pioneering innovation , but it was uh sensitive to the sun , so that uh it would get would start off by the you'd get it would easily cause um problems .
B: So , uh I in addition to uh looking at the um uh the functional requir so all these devices are examples of where uh mm they represent examples that are available today which I think the one in the middle is r um really uh something to keep in mind .
D: Fantastic .
B: It'd be easy to find .
B: And um it would uh y you'd you could throw it at things if if the T_V_ didn't turn on and off , you could use it for something else .
B: And since I'm not really um Industrial Designer , I didn't really know what to do with this slide .
B: But um I just took some different uh schematics and I put them into this , and I guess this is what a slide might look like if you were drawing a circuit board .
B: I don't know why um we were asked to do this .
B: So , uh personal preferences , um I think we could uh I I'm really thinking outside the box here , and I think that we should consider perhaps having an an an a a size uh a remote control that changes in size depending on the user preference .
B: So something that's very very flexible and inflatable and then you could shrink it .
B: I think um it could either be you could go either one extreme , be very colourful , or you could make it clear , and um kind of blend in with things , so you didn't have to um uh have a problem with the th the decoration of the of the user's home .
B: Um I think uh it needs to be waterproof , because uh sometimes they fall into cups and , you know , it might be out by the swimming pool or something like that .
B: Um if you uh mi one of one of my requirements was about needs t to tell you when it's done its job or not , because half the time , I keep pushing on the remote control , and I don't know if it's actually understood my message , so I think it should give you some sort of an oral cue .
B: And uh , course I never wanna replace the battery .
B: So , that's those are my f preferences , and that's my presentation .
A: Yeah , let me uh interrupt you uh if you can add other facility , other feature , like uh unbreakable .
B: Yes .
A: Okay , because uh especially today , you know , you have the family and the kids , okay , and the kids throw it and they they play with their remotes and .
B: Run over it with a car .
A: Yes .
A: Okay , so if you can add the feature , okay , for your uh fabric whatever in your outline design okay , with unbreakable , okay , I think that will give a lot of advantage for our product , if I'm not wrong .
B: Good idea .
B: Good idea , I'll I'll uh um Yes , very good .
A: Maybe you can uh add it in that .
A: Okay , uh thank you Christine , and uh uh any questions or uh clarifications , or any discussion on the functional design ?
C: Do you have any preconceived ideas in terms of materials ?
C: 'Cause , for example , in the unbreakable thing , doing something plastic would be harder , whereas having something like , I dunno , steel or titanium isn't really economically viable .
B: Hmm .
B: Titanium .
B: Titanium would be be heavy , too , wouldn't it ?
D: Titanium .
C: Yeah .
B: No , I haven't really um I wanted feedback , I think we need to rate rank these , but we'll see what your uh personal preferences are and your thoughts .
C: Yeah .
C: Sure , yeah .
C: No , I just wondering whether that you had any sort of Yeah .
B: I like titanium .
B: It's light .
D: Expensive .
B: Uh yeah but uh who who said who said we were , you know , nobody told me how mu what our financial objective is , so um It'd be hard to inflate something ou made out of titanium though .
C: The marketing comes out .
A: Yes .
A: Yeah so Yeah the the I'm sorry because uh the last meeting we supposed to discuss about the financial thing .
A: Uh let me go quickly , maybe if I can go back .
A: I know the project plan and the budget .
A: So I can close this , not sure .
A: Was in uh S This .
A: So let me see where is this file .
C: That's Christine's .
A: This is Christine .
C: And that's mine , I think .
A: That's yours , okay .
A: Saving .
C: In modified .
D: I don't know , I think verbally we can we can pretty much sell .
A: Okay , uh I will I will send you a mail , okay ?
A: The project may be the the project aim , okay .
A: At the end of the day , the company uh wants to make at least uh the fifty million Euro .
A: Okay , and uh of course the price will be very reasonable on the the sales side .
A: Okay , that maybe Eddie will talk to you about uh how much uh the price and uh what's uh how much its cost for the manufacturing and how much it's going to be we sell in the market .
A: Okay .
A: Then uh you can come back with your feedback .
A: And I I have one maybe the suggestion or opinion .
A: This remote control , okay , it can be for like universal , to use for any T_V_ .
A: Okay , and it will be slim , okay , and uh Not fat .
B: Not fat ?
B: Not fat , huh .
A: Okay .
B: Might be hard to find , though .
A: Yep .
D: Hmm .
A: But let's try it , okay , with the different uh the designs , okay , the functional designs .
B: Oh , okay .
A: Okay ?
A: So any other questions ?
D: Uh from her side , I don't think uh there's too many more questions .
A: Okay .
D: If you can come to the Okay , from the marketing yeah , from the marketing side , just to to give an idea what the management is looking for , I was looking for a a remote control to have a s I have a sales price of twenty-five Euro , with a production price of uh twelve and a half Euro .
A: Thank you Christine for uh time being , so then uh Ed , so can you tell about Mm-hmm .
C: S 'scuse me for one sec .
D: For what uh I think from what we're trying to find , we're tr we're looking for , I don't think that price is exactly in the market .
D: Okay ?
D: I'll explain myself here now in the sense that uh in a in the recent surveys , uh from the ages fr from fifteen to thirty-five , eighty percent are willing to spend more money for something as fancy as trendy .
D: Twenty-five Euros , uh that's that's a preson reasonable price .
D: That's a market price right now .
D: Now if we're gonna take a risk , and push this up a bit , make it more expensive , but give them added things that they don't have now , then it w it could possibly sell .
A: Yep .
A: Yep .
D: Obviously the risk is there .
D: Too expensive , they're not gonna buy .
D: But , I think uh there's one other thing interesting two things that are interesting is that uh from the fifteen to thirty-five year-old group , which always spends more money on trendy new things , speech recognition is requested .
D: And we're talking between seventy-five to ninety percent of this group is willing to pay for speech recognition on a remote .
B: Speech recognition? .
A: Mm-hmm .
D: Obviously , we can't make a remote into a computer , but maybe simple commands .
D: I dunno , louder , softer , on , off .
D: That might be a possibility , even though it costs more , to be the first on the market to produce this .
D: Thirty-five percent say they're too difficult to use .
D: So we have to figure out a way of making it um more user friendly .
D: Uh fifty percent say they can't find the remote half the time .
D: So maybe one word speech recognition commands , say remote , and there's a beep beep beep , and they can find it through , you know , ten tons of newspapers , magazines , whatever you have at home .
D: But , in the cost that uh the management is looking for , that's not gonna be possible .
D: But if it's trendy , if it's fancy , it's got some colour to it , if it's very easy easy to use , if it's got simple remote speech remote uh control , like I said , louder , softer , change channel , on , off , remote , it goes beep beep , I can find my my remote without spending half a day looking for it and getting all upset 'cause I can't turn the T_V_ on .
D: So we're gonna have to look at it in a in this global idea , with the ideas of the industrial uh design .
D: But , price obviously we have to talk about .
A: Yep .
A: So what do you think about uh the design ?
A: Do you think you can make it or uh What do you think about uh the design , uh what he was talking about of the speech recognition ?
B: D uh I'm sorry ?
D: Speech recognition .
B: Well , uh training is always an issue with uh commands .
A: Mm-hmm .
B: So um might uh we can perhaps um do it if the user is willing to spend some time in the training process , uh it could reduce th th uh the overall um cost .
B: Not sure how .
B: But um anyway , um I I think also that uh this might impact the battery life .
B: And um so , maybe what we'll have to do is um add something where you can um recharge it wirelessly so that uh y you know sen send power to it .
B: So uh or maybe uh set it out in the sun and it uh , you know , gets uh , from the light , um a a solar cell inside there so that uh you have enough uh juice to do all these fancy things .
C: Hmm .
C: It seems also like with the speech recognition , yeah , it's a great feature , but if you're watching T_V_ , there's a lot of ambient sound , and it's words .
C: It's not just , you know , noises like something hitting .
C: It's actual speech , so then you have to make sure that the speech recognizer is good enough to filter out the T_V_ speech , and the the user's speech .
C: Otherwise , you can say remote .
B: Off .
C: But if someone on the screen is saying the same thing , all of a sudden , you have someone in a movie saying off and your screen dies , because they've triggered the remote control and it's turned off your T_V_ .
C: So , I think if we can find a speech recognizer that can handle those types of problems , then yeah , it'd be a really good marketing gimmick .
D: Mm .
C: But , I think we seriously need to consider how that would impact the situation .
B: Very good point .
D: Because tha w with speech recognition uh th I'm not that good at that idea but th if it's a one-word recognition , 'cause I know with telephones and cars and things I've seen in the States , a friend of mine says call Mom , and it calls up Mom .
C: Mm-hmm .
C: Yeah .
C: Yeah .
D: 'Kay the radio can be on and everything .
A: Yep .
D: Because I think s with speech recognition , if uh the the remote or like the telephone it has a exact word that it has to hear .
C: Mm-hmm .
D: I don't think it would come through a sentence in a television .
D: If somebody's speaking on the se the television , they're not gonna stop and say remote , okay .
C: Mm-hmm .
D: So I think that uh something could be designed to recognise single word Like the t like the telephone .
C: Oh yeah .
C: Yeah .
C: No , I think it's a great idea if we can design it to to suit those requirements .
D: No because I this is this is years ago in the United States where we're driving down and he said call home , and the telephone called immediately so well , that's kinda cute .
C: Yeah .
A: Well , what I can uh suggest to you , Christine , okay , uh if you need some uh the technical feedback , or some training , okay , about uh this facility , especially for the speech recognition , I can recommend you some companies like uh Intel or I_B_M_ , okay , because they're already in this uh speech recognition part , okay .
A: And uh you can maybe have some uh technical backup from them , some kind of a technical tie-up .
A: Okay , and uh if you want , I can coordinate , okay , to get some information , okay , and uh you can uh let me know , okay , so what kind of uh the details you require okay , to add this feature in this project .
A: I don't think it's uh the difficult .
A: And uh we need to know how much is the timeframe you need to develop , apart from uh what today .
B: Okay , we'll find that out .
A: Yep .
D: From from your side uh , you're gonna have to go back the management and s be more s precise .
A: Yes .
D: What do they want ?
A: Yes .
D: Uh , a risk , take a risk on the market ?
D: Something that's gonna cost more , but could very easily s make a boom in the market ?
A: Yes .
A: Yep .
D: Because it has to be something totally different , has to be total totally new .
D: Something that nobody has right now .
A: Yeah but but end of the day , you're the sales guy , so I will come back and sit on your head because uh you are going to give your sales projection , okay .
D: And it's gonna cost .
A: It's uh of course it's uh good to uh tell the management how much it's cost us and how much you are going to benefit , okay .
D: Mm-hmm .
D: Sure .
D: Sure .
A: And uh , so I don't mind to convince , okay , the management to spend some more money on the project , okay , if you can make out of the money from this project .
D: Obviously .
D: If the bottom line is positive .
A: Yes , okay I don't mind to convince the the management , okay .
D: Mm .
A: The management says , okay , so they they don't want certain facilities , which it's already worked , okay , they want something uh new , okay .
A: I think uh like uh speech recognit definitely they will agree , I don't think they'll say no for that , okay .
A: And uh I hope I can convince the management on that , okay .
A: So if you have any uh new ideas , okay , for uh your you can always come up and uh you can tell me if you need any uh s special , okay , coordination , okay , between any uh technical companies , which you can uh hide their technology backup , okay , for your uh functional design or technical design , okay , then I am ready to do that .
A: And uh what's your comments about uh Yeah , so you are finish , Ed , uh so I can uh Okay , I'll uh hand over to Agnes .
C: Um well , I mean , maybe if I go through my presentation , you can sort of see what the user perspective is , and how it ties into the other two comments .
D: Mm .
D: Yes .
D: Mm .
A: Just gonna close this .
A: T Uh where are you , here ?
C: Mm participant three .
A: Participant three .
C: Nope , here Good .
A: Okay , so I'll yep .
A: Okay .
C: Thanks .
A: Is it okay ?
A: Alri Click mm .
C: Yeah , and that's fine .
C: Okay .
C: So , basically , the method that we usually use in the user interface design is that we need to look at what people like and what people don't like about existing products .
C: So , in our case , existing remote controls .
C: And then , what the good ideas are , and what the bad ideas are , and why they're bad and good , which isn't always as obvious .
C: We seem to have intuitions about why things are good or things are bad , but when you look , technically , at how it works , sometimes that's not the case .
C: Then we need to decide what functionalities we really want to keep , 'cause that'll feed into both Ed's work and Christine's work .
C: Um and then what the remote control should look like , obviously , once we've got a good idea of what the functionalities are .
C: So , in terms of the functionalities that we need , you obviously need to be able to turn the T_V_ on and off .
C: You need to change channels , both by directly going to a specific channel or by channel surfing .
C: You need to be able to control the volume and then control any menus on the T_V_ to regulate contrast or whatever .
C: So , the problems that people have expressed is that there's too many buttons on remote controls , in general .
C: The buttons it's not clear what they're supposed to do .
C: Um often , you need to know specific button sequences to get certain functionalities done , um which you don't necessarily always remember , especially if it's a functionality that you don't use very often .
C: And that the buttons are too small .
C: So , here we've got two examples where here on the left-hand side , you can see a remote control that has lots and lots of buttons .
C: The buttons , in a lot of cases , are tiny .
C: Um they're hard to see , and okay , they're labelled , but the labels don't necessarily tell you too much .
C: Whereas , on the other side , you have a much simpler remote control that I think basically has the minimum functionalities that are needed .
C: And it sort of looks simpler and just less imposing when you first look at it .
C: So , I would be inclined to go sort of towards this , in terms of design , rather than this .
C: And if there's specific functionalities that require more buttons , then we can figure out how to do it with existing um buttons .
C: So my personal preferences are to keep the number of buttons to a limit , or to a minimum , sorry , make frequently used buttons bigger and more strategically placed , so like the on button being really obvious one , the channel changing and the volume , and to keep the design basically sleek and simple .
C: Which , I think ties into what Christine and Ed have both said fairly reasonably .
C: Um so , that's pretty much it , an I don't know if you guys have any questions or Yep .
B: Oh , it's um , seems very understandable .
B: Clearly your research and uh and ours uh heading in the same direction , and um uh the only thing that I saw missing from uh your your research that we found was this uh ability to find the doggone thing when you need it .
C: Yes , that's true .
B: So uh , you know , but that's okay .
C: Yeah .
B: That's why we're all here at the table , so that if we think of it and our research indicates certain things and um w we it's complementary .
C: Yeah .
B: I also think that um uh th f the the feel of it is uh , when you hold it , is something that um uh was expressed more in in in in my uh design and that's logical and normal 'cause those are the parameters that an Industrial Designer's more thinking about , th th the look and the feel , and uh , you're First .
C: Mm-hmm .
C: Yeah .
C: Yeah .
C: Oh , that's definitely a very important factor , especially to users who are gonna be buying the thing and then using it almost on an daily basis in a lot of cases , I think .
B: Yep .
B: Mm-hmm .
B: Okay , so I don't have any questions .
B: Sounds good .
A: So for anybody need uh any help , for time being , on this uh subjects , okay , so please come back to me , and uh Christine , maybe I can uh try to help you to get some uh the technical uh the companies to help you for uh make a design uh slim , okay , and to add some features , like we are talking about , the speech recognition and all .
C: Oh Should we maybe make a decision about what features we actually want to include , 'cause we've thrown a lot of features onto the table , but do we actually want to incorporate all of them , or have we missed anything ?
A: Yeah .
D: Hmm .
B: Do you wanna go back and look at the closing slide , maybe that would provide some guidance ?
C: Sure .
B: Doesn't really tell us .
A: So not really this one we are talk ab Yep .
D: Individual actions .
B: Well it says individual actions , it says user interf so I'm supposed to do the components concept , supposed to work on the user interface concept , and you're supposed to keep watching the trends .
C: Mm-hmm .
B: Um and specific instructions will be sent by our our coach .
B: I think we should do as many features as uh start with all of them right now and eliminate them later in the process , that's my suggestion .
C: I thought No , I I'm just thinking in terms of time , like if Yes , now I'm objecting .
A: Okay , that will be great .
A: And uh I'll send you the the minutes of meet Yeah .
B: You can object if you want to I think we should take that as an action item for after the meeting , 'cause w our meeting time has run out .
D: She's objecting .
C: No , I mean , I was just thinking is it really practical to start designing something with features that we're just gonna end up throwing away ?
C: I mean , it takes a lot of time and effort for everyone to consider different features , um and s if we spend that time and effort on features that we're not gonna use , maybe it's better to spend it on the f thinking more about features that we actually do want , but I guess Sure .
D: Oh th we s we still have Yeah .
D: Right .
B: Somebody else has go to use this room , and , you know , we can't hang out here and talk about this , so Thank you very much .
C: Yeah .
C: Yeah .
C: Sure .
A: Okay , what we'll do is now we'll take for lunch break , okay , then uh we can discuss furthermore , okay , with our areas , and uh then we will come back again in the in the next meeting .
A: So thanks for coming and uh I'll send you minutes of meeting , and uh please put your all information in the sharing folder so everybody can share the information .
A: Okay ?
C: Okay .
A: So let's go for lunch then .
D: Agreed .
A: Thank you .
","The Project Manager gave new requirements for the product: the remote will not include a teletext function, will only be used for television, and must show the corporate image.
The Industrial Designer presented  possible components to consider.
The group then discussed hard materials to include in the design.
The Marketing Expert presented an initial sales plan and showed that there is a demand for remotes featuring voice recognition and other capabilities; the group discussed how it could be integrated into the functional design.
The Project Manager offered to help the Industrial Designer find companies to provide help in integrating this component.
The designers expressed that they needed more information from the board on their expectations for the product.
The User Interface Designer gave a presentation on product design from the user's perspective and emphasized simplicity in design.
She also suggested that the group make a decision on which features to include in the final product design, but the group decided to postpone it.
The designers were given their assignments: the Marketing Expert will present the marketing concept; the User Interface Designer, the user interface concept; the Industrial Designer, the components concept.
The Industrial Designer will make a presentation on the components concept for the product.
The User Interface Designer will make a presentation on the user interface concept.
The Marketing Expert will present the marketing concept.
The Project Manager will research companies that can provide the Industrial Designer with help on integrating voice recognition into her design.
The group will discuss which features to include in and eliminate from the final design of the product at the next meeting.
The remote will have a slim shape and a simple interface, include a locator function and voice recognition, and be made of a hard material.
The group was not sure whether to proceed in the design process with all of the desired functions and eliminate them later, or to eliminate some features before creating the design concept.
There was a lack of sufficient information from the board on their expectations for the design of the remote, whether they expected a simple device or a more costly one with many features.
"
"A: .
B: .
B: .
A: Is everyone ready to start ?
B: Yeah .
C: Yeah .
D: Yes .
A: Okay .
A: Great .
A: Well , welcome to the third meeting of conceptual design .
A: I'll just get the PowerPoint presentation up and running .
A: Okay .
A: Um , on the agenda for this , um , for this particular meeting , we'll have your three presentations on what you've done since our last meeting , after we came up with um some general ideas of our design .
A: And , um , then we have to make some key decisions on , on our remote control concept , and how we're gonna make it , what uh materials we're gonna use , and that sort of thing .
A: The meeting will be forty minutes long .
B: Okay .
A: And um we will once again have Poppy as our first presenter .
B: Okay .
A: Alright , and I will switch up PowerPoint .
B: Thank you .
A: Okay .
B: Should be just loading .
B: Okay .
B: Oh , although I can't see it on my screen .
B: That says go here .
B: Okay .
B: I've been doing some research into the different components that we could use , um what's available to us f to actually make the remote control .
B: Um , first of all we have to look at how the remote control is actually made , and what is it happens inside the casing , which is more your field .
B: Um , thes main internal feature is a circuit board , which contains all the elec electronics and also the contacts with the power source .
B: Which is not necessarily a battery , as we're about to see .
B: Um , there are several components of , um , the circuit board that we need to consider , where we'll be getting them from , what they'll be made of .
B: Um , including the integrated circuit , which is also known as the chip .
B: Which is where all the main information is uh contained .
B: Um , diodes , transistors , resonators , resistors , and capacit capacitors all need to be considered as well .
B: Um , and all their positioning in the circuit .
A: Um Are they all included , like mandatorily , or r are these different options ?
B: Uh , these , they're all different options , they're all separate , apart from the chip , which we will probable decide whether we buy a simple , a regular , advanced .
A: Yeah .
B: We can go into that later .
B: Um , all the other things are individual components that we'd have to get in separately , and work out the most , like , effective um circuit , including all the wires and everything like that .
B: And the L_E_D_ of course , that's a light emitting diode .
B: So , we could , so we've got flex flexibility with colours and things , with that as well .
A: Mm .
B: Okay , there are lots of different possibilities for the energy source .
B: We could use a basic battery , but that brings with it , like they need to be recharged and the bulk , the size of it as well .
B: And they're not so great to dispose of , environmentally .
B: There's a hand-powered dynamo which is a sort of thing that was used for torches fifty years ago .
B: A bit out of date .
B: Kinetic energy is something that's been recently developed .
A: Um What is a hand-powered dynamo ?
B: Um , where you manually charge up the power .
B: Like you wind up something .
A: Just every , every once in a while ?
B: Sorry ?
A: Just every once in a while or constantly ?
B: Yeah .
B: Every once in a while I think .
B: But it's Yeah .
A: Alright .
A: It'd be kind of strange to always be cranking it I think .
B: It would be like going a step back in time .
C: Yeah .
B: I don't think it would really be with kind of cutting edge technology .
A: No .
B: Whereas kinetic energy is a new idea that's being used by some watches and other devices , where you just shake the device and it gives it power .
B: I mean , the kinetic energy is transformed into power to make the circuit work .
B: Um , or there's solar power , which we've been considering inside a building , which is where it's gonna be used , might not be quite so useful .
A: Right .
B: But , good to look into , renewable energy , always the way .
B: Um , lots of considerations for the case , like what sort of shape it would be , curved or flat .
B: That's got a lot to do with the ergonomics .
B: Like how it's comfortable and s sits in the hand .
B: We don't want something that's huge and you can't pick up .
B: Or too small .
B: Or too slidy .
B: I know I've had a remote control before which you couldn't tell which was the front and the back , 'cause it had so many buttons on , and the shape was so symmetrical that I'd be pressing like a volume button instead of the on button .
D: Mm .
B: Because you can't really see which way round it is .
A: Right .
B: Um , we also can choose what materials um , the we could use metal , we could use rubber which might be more um ideal for the anti-R_S_I_ .
B: It's like the same sort of rubber that's used in stress balls and things like that , so it's very like soft , not so stressful on your hands .
A: Mm-hmm .
B: Wood .
B: Um , again , stepping back in time again there .
B: I don't think that's quite up to date with what we're looking for here .
A: Yeah .
B: Um , titanium is not gonna be possible , even though it just it beyond our budget really .
B: But , would've been maybe for future projects .
B: Um right our choice for buttons as well .
B: We've developed some we've got some good advances in technology , with our research team have found some uh new multiple um option scroll buttons .
B: I think that was brought up for , um , they're basically quite a flexible design , modern , you don't have to use individual buttons .
B: You can just slide up and down .
B: I'm sure we're all quite familiar with those on mobiles or computer laptop pads .
C: Yeah .
A: Mm-hmm .
A: Um one thing with the scroll buttons though .
A: It , it we would have to have an L_C_D_ um display , and the glow in the dark thing might be difficult .
B: Yeah .
B: That's true .
B: And that would lead to an advanced yeah .
B: If we have yeah .
B: We're going on to that later with the advanc with the L_C_D_ that means we'd need a really advanced chip .
A: Yeah .
B: And it's unlikely that that's gonna be in our budget .
D: Mm-hmm .
B: Um , also we've got the integrated pushbutton , which is what we're most familiar with .
B: It's the most straightforward .
B: But you can in like incorporate that with a scroll button as well .
B: Got decisions to make there .
B: And this is what I was just saying before .
B: Linked in the different depends on what type of buttons we have and the inputs .
B: Um simple would go with the pushbutton .
B: Um , regular you could link with the scroll button .
B: And the advanced we'd have to go with a L_C_D_ s display .
A: Right .
B: My personal preferences ?
B: I think we could go for the kinetic energy source .
B: I don't , I think that's quite um an advanced kind of technology .
B: It's not been seen before , so it could be quite a , a novelty factor , attractive as well .
B: And also energy saving 'cause you're producing the energy , you don't need an external sort of battery supply or solar panels .
B: You just give it a shake .
A: Yeah .
B: Sounds brilliant to me .
B: Rubber casing I thing would probably the best , if we're going for the anti-R_S_I_ and like more choice with um aesthetics .
A: Uh .
B: Like it could be pretty much any colour we want .
B: Um , and gives you , yeah , more flexibility there .
B: And probably the regular chip as opposed to the simple , then we could possibly have the scroll and the push , but no L_C_D_ , 'cause we probably can't afford that one .
A: Yeah .
A: Um , one concern with the rubber casing is that it would be rubber encapsulating all of these chips and diodes and delicate technology as like as the exterior .
B: Mm-hmm .
A: This is the one thing that's protecting its innards .
B: I think that would , uh there would be an in sort of more internal casing .
B: And the rubber would just be the , what's in contact with the human .
A: Yeah .
B: Yeah .
A: Another thing is it might be more difficult if it's a rubber exterior talking about putting on interchangeable plates .
B: Yeah .
D: Mm-hmm .
A: Um , is it I don't see how a like a rubber plate going on top it would stay there .
A: Like if it was sort of like a clip-on plastic plate .
A: It would work that way .
B: Maybe if the , um , if it was just kind of a , more of a rubber coating which was on to a case .
C: W Like plastic with rubber , kind of on top Well , there's , there is a certain phone that has like a rubber casing , b like a Nokia it is .
B: So , it was kind of , the whole thing would be removable .
B: Yeah .
B: Like I can't think of what .
A: Yeah .
B: Yeah .
A: Yeah .
B: Or like an you can get sort of outer casing for iPods and something , that's just it's protective as well .
D: Mm-hmm .
C: It's yeah .
A: Yeah .
D: Like the skin ?
D: Yeah .
B: It , it stops it , I mean , it would reduce the impact if it was dropped or something , as well , 'cause it wouldn't damage itself so easily .
A: Yeah .
A: Alright .
B: I think i maybe a mixture of both there , maybe .
A: So maybe the Yeah .
D: Okay .
B: Yeah .
D: So the actual remote would be hard plastic and the casings rubber .
B: And then yeah .
C: Yeah .
B: Yeah .
D: Okay .
D: And the buttons obviously are rubber .
A: Yeah .
B: Yeah .
C: Yeah .
D: Okay .
A: Yeah .
A: That sounds good .
A: I , um , is it possible to put designs onto this type of rubber ?
B: As far as I know .
B: It should be .
A: Okay , we'll just say yeah .
B: Yeah .
A: Yes , just why not .
B: Yeah , yeah .
A: Alright .
A: I like the kinetic energy source idea .
B: Yeah .
B: I thought that was Yeah .
A: Um , I don't know when people will , um , be moving a remote around a lot .
C: Yeah , tha Backup .
A: But I think that it's worth it , kinetety , kinetic um energy source .
D: Mm-hmm .
A: It could make an we could have any kind of style .
A: It wouldn't be as heavy or bulky , and Yeah .
B: Yeah .
A: Just for environmental reasons .
B: Yeah .
D: I guess it's a bit scary 'cause it hasn't been done before .
B: Yeah .
D: So it seems we'd have to do more research on it .
D: Or I dunno if you could have a battery pack .
B: Yeah .
B: Like as a backup for something .
D: Yeah so there's there is a one battery , because most remotes use two batteries I believe .
C: Yeah .
B: Yeah .
A: Yeah .
D: So , if it was running off of one battery as a Right .
C: That would be good yeah .
B: Yeah .
B: Some alternative just in case something went wrong .
C: Maybe we could you were saying about um solar power ma maybe not working indoors , but a lot of calculators , yeah , have solar power .
B: That's true .
B: I just thought of that .
B: Yeah .
C: So maybe that could be incorporated as Yeah .
B: Yeah .
B: May maybe that could be the backup .
B: Instead of a battery .
A: Yeah .
D: Although it needs some light , doesn't it ?
B: Like solar backup .
B: Yeah .
C: Do , do those calculators yeah .
B: I suppose s but some But thing is , it's not you don't need the solar all the time .
A: Yeah , you can watch a T_V_ in the dark then .
D: So , if we're doing yeah .
D: If we're Yeah .
C: I don't know how it works .
B: It can be stored .
B: It can be like you can have the solar energy and then it can store that energy and use it .
C: Yeah .
B: It just needs to be in light for a certain amount of time per day .
C: Yeah .
B: Like a few hours a day .
A: Yeah .
A: I think that might be a little impractical though .
D: Yeah .
D: I think sometimes it's just shoved under , under a cushion , and yeah .
A: Yeah .
B: That's true .
B: It could easily Yeah .
C: Yeah .
A: Like people don't wanna have to worry about that .
D: Yeah .
A: Yeah .
B: I suppose it would be really annoying if you get to think , oh no , I forgot to charge my remote today .
B: Like if the kinetic thing , I think what's best about that is that it's instant energy .
A: Yeah .
C: Yeah .
A: Yeah .
B: You don't have to , you know , you can shake it a few times , or whatever .
A: Yeah .
B: And it works .
A: Or just like pick it up when you're gonna use it .
B: Yeah .
C: Yeah , I suppose .
B: Instead of you don't have to like make sure it's in the right place to charge and .
A: Yeah .
C: Yeah .
A: Alright .
A: Cool .
B: K okay .
A: 'S that the end of your presentation .
B: Yeah .
C: Yeah .
A: Alright .
A: Thank you .
B: There we go .
C: Thanks .
C: Oh .
C: It's not on my screen .
C: Why ?
B: it wasn't on mine either .
B: I don't know why .
B: I think , I just , I just used the mouse on there .
C: You don't know why ?
C: Oh okay .
C: Is it that one ?
A: Yeah .
A: That's um Oh .
B: Yeah .
C: Um , I'm just gonna go through the interface concept with yous now .
C: Uh , first of all I'll explain what a user interface is .
C: It's the aspects of a computer system which can be seen or otherwise perceived , for example , heard or felt maybe , or by the human user .
C: And it's also the commands that the user uses to control its operation and to input data .
C: Um , there are two types of user interfaces .
C: There's the graphical user interface , which emphasises the use of pictures for output and a pointing device , for example a mouse for input control .
C: So that's sort of like the scroll thing we were talking about .
A: Okay .
C: Yeah .
A: Yeah .
C: I'm not really sure about the pictures that maybe that's on an L_C_D_ screen .
B: Mm .
C: Or maybe it's the the buttons or pictures or something .
A: Hmm .
B: Yeah .
A: Yeah .
C: Do you think it's Yeah .
B: So I suppose sometime after you .
A: Yeah , 'cause I'm sorry ?
A: Um , because command interface requires you to type textual commands and input at a keyboard , so the numbers are sort of like a keyboard .
A: You're pressing the numbers for , um , for what you want .
C: Yeah .
B: Mm .
C: So you must , for the graphical user you must need some kind of presentation for the graphics .
C: Like an L_C_D_ screen .
B: I s I suppose where um mm on some buttons you would have like the power would be s some kind of symbol .
C: Yeah .
B: And if you wanted to go onto teletext or , I know we're not having that , but I mean a similar thing , you , they have there's a like little picture with a screen with lines across it , which I suppose it's that sort of thing like the , the symbol on the button .
C: Yeah .
C: Yeah .
C: Yeah .
B: But if we're having a simplified display anyway , w that , we probably won't have to focus so much on that .
A: Yeah , we'll be doing Yeah .
B: It'll be more the on the numbers and the volume .
C: Yeah .
A: It'd be more a command interface , and then Yeah .
C: Yeah .
B: I suppose we need to think of symbols for like the volume , display , and stuff like that .
D: So it's just draf graphical for the pointing aspect ?
D: The infrared is like , that's considered a Okay .
B: I For inp Mm .
A: Hmm ?
C: No I think it's to do with the actual symbols that are on the , that's on the buttons of the remote control , and per Well it could be a wee scroller thing , and something could come up on the screen .
D: So when it says pointing device that doesn't include Okay .
A: Yeah .
A: I think they're talking about L_C_D_ type things .
C: Yeah .
D: Okay .
A: Yeah .
C: But um I think we're gonna go with the command interface anyway , to make it more simplistic .
A: Yeah .
D: Mm-hmm .
C: But the , we could incorporate some of the graphical user um points , as in just to make it m um nicer to look at maybe .
A: What do you mean ?
C: Like I can't think of an example , but Sort of like little pictures rather than Like a little sound .
A: Oh yeah , like how the buttons Yeah , as a button though .
C: Instead of saying volume , like a little speaker or something .
C: Yeah , something y Yeah m perha yeah .
D: Mm .
A: So , it's a keyboard in the shape of it , right ?
A: Okay .
C: Yeah .
C: Maybe .
A: Yeah .
A: I like that idea .
C: Um , the co uh we've decided that the command interface would be the most useful for a remote control .
C: As it would be less complicated , and the controls would be more user-friendly .
C: Um , the remote control would be cheaper to design , so that we'd have more money in the budget to , um , target the design area of the interface .
C: You know , make it more trendy and original .
C: We'll have more money if we keep it simple .
A: Yeah .
A: I'm sure i like kinetic energy would probably dip into the budget .
C: Yeah .
B: Yeah .
A: A bit more too , yeah .
C: Seeing as it's quite a new technology .
C: Um We , we also have to keep in mind when we're designing our , um , more user-friendly remote control , that a lot of interfaces consist of a clutter of buttons , that , um , that their functions , colours and forms aren't always helpful .
B: Yeah .
B: That's true .
C: Yeah .
B: That's in like the buttons with all the different like colours for different choices and things .
C: Yeah .
B: It can be a bit , yeah , overwhelming .
C: And that all interfaces are different .
C: So , um , that doesn't improve the use of the produ product , so we need to come up with something that's easy to understand .
C: And maybe learn from the mistakes of other interfaces that can be too complicated for people to use .
A: Mm-hmm .
B: Yep .
C: Does anyone have any questions ?
A: Do you think that we should keep all the buttons to one same colour , just to keep it , give it a simplistic look .
C: Mm .
D: I think if we go with the um design plate thing , we'll have to .
D: Just because of colour clashing , and if we wanted to , so and , and we might , I mean , depending on what comes out of the design , we might have to stick to just black buttons .
A: Yeah .
A: Yeah .
C: But um Yeah .
A: But what about the lighting up effect ?
D: You mean different colours for the lighting or Mm-hmm .
A: Um , well , um , I thought we had um decided that we would if you touched one of the buttons they'd all light up .
A: And so if they were black , it wouldn't be possible for them to light up .
D: Oh I see what you're saying .
D: Well y Oh so you're picturing the light is coming from the back .
A: If they were white they would glow , probably .
A: If they were made out of rubber .
D: I kinda pictured it as kind of coming from the sides and lighting it up frontwards .
B: Oh .
D: But , but I guess , you mean from the back .
A: Oh .
A: Where would the light come from ?
D: Okay .
B: I'd assume , like , an internal light , that comes through .
D: Okay .
A: Yeah .
B: So there would have to , have to be some parts maybe transparent around the buttons , or something .
D: Right .
A: Yeah , and well rubber is a more translucent product too , so we have that taken care of .
B: Yeah , yeah .
D: Mm-hmm .
B: It should be able to mm-hmm .
C: In the phone that I was thinking of as well , when you change the um covers of it , the , the little buttons that actually , you know , that contro control stuff , are behind the rubber .
B: Li yeah .
C: So you can change the buttons when you're changing the faces .
C: Do you know what I mean ?
D: Oh .
D: Yeah .
A: Oh .
C: 'Cause it's just the wee control , yeah , thing that's behind it .
D: They , they insert over .
D: Okay .
C: So I mean , we don't have to decide on one colour .
A: Mm .
C: Each face could have its own colour of buttons maybe ?
B: Mm-hmm .
A: Well , if they're raised up buttons .
C: Yeah .
A: So that you can feel them .
A: We were talking about it being more um , a lot more tangible .
D: T Okay is that my turn then ?
A: Um , it might be more difficult to do .
C: Yeah .
A: If they're , if they're sticking up .
A: If it's flat then , like o like on a cellphone or a mobile phone , it's like all very flat , and you just have to sort of press down on these tiny little buttons , but Yeah .
C: Yeah .
B: I think it would be possible .
B: I don't think it would make that much difference .
B: I mean , the uh the dimensions of it .
B: 'Cause if it's just like constructed in the same way as like the front cover of a mobile phone .
B: You can like take off the hard cover and then there's the like say the buttons .
B: And then you get to the circuit .
B: I don't think it would matter that the buttons were bigger through the , the top casing .
B: I'm sure you could f work it out to fit in the casing , without causing too much difficulty .
A: Yeah .
B: I'm sure that'd be fine .
A: Okay .
C: Yeah .
A: Alright .
A: If it's do-able we can do .
A: Yeah , sounds good to me .
C: So that's everything , then ?
B: Okay .
A: Alright , thank you .
A: That means you're up .
C: Yeah .
D: Alright .
A: Yeah .
D: I have a shorter report for you today .
D: Um , it took a while to get this , uh Uh .
B: You're not plugged in yet .
D: Oh .
D: That's a very good point .
D: Okay , so um , this report is about uh trend-watching .
D: Um , basically so we can live up to our , our uh purpose of having a very fashionable remote control .
D: Sorry .
D: There we go .
D: Um So , just so you know , my method was mainly web web-based research this time around .
D: I also spoke with fashion experts in Milan , New York and Paris .
D: And I looked at the design reports from previous years , here at Real Remote .
D: Um , just so c we can work off of them , see how fashions have changed .
D: Um , so I'll list the three most important aspects that I've come across .
D: Um , and they , they're each more important than the one that comes after it .
D: Uh , the first one is that there should be a fancy look-and-feel , instead of the current functional look-and-feel .
D: Um , this should be our priority , as we've been saying .
D: The second most important aspect is that a remote sh that the remote control should be technologically innovative .
D: So , I think we've done a lot of talking about that , just with lighting and the buttons and the face-plates .
D: Um , so it looks like we'll be able to keep on track with that .
D: And the third most important aspect is that the remote control should be easy to use .
D: So , pretty basic there .
D: And the recent fashion update , uh , according to fashion-watchers in Paris and Milan , is that fruit and vegetables will be the most important theme for clothes , shoes and furniture .
D: Um , also , in contra uh in contrast to last year , the feel of the material is expected to be spongy .
D: Again , we've already discussed that with rubber versus hard plastic buttons .
D: Um So , my personal preferences here , um of course , as we , we've already talked about the personal face-plates in this meeting , and I'd like to stick to that .
D: The fruits and vegetable themes , I don't know if that's going to work for us .
D: It sounds something that you'd use on kitchenware .
D: I don't know if we wanna do it on remotes .
B: Mm .
D: It could be one of the options .
D: Maybe for the television that people have in their kitchen .
A: Mm-hmm .
D: Um , the temporary light-up idea , sounds like we're gonna stick to that .
D: And then , uh , tying in a trendy look with user-friendliness .
A: Yeah .
A: Yeah , it's the fruits and vegetables is the only area that I find rather jarring .
D: Mm-hmm .
A: Everything else we can really , we can really um , do , according to our plans already , given the market .
B: It is strange .
A: But fruits and vegetables seems a very strange idea for a remote control .
D: It's , it's a little but it , it's everywhere .
C: Yeah .
B: Well We I think we possibly could take a more abstract design .
D: So maybe we I've seen a lot of purses with olives on them , you know .
A: Yeah .
D: But I I think , I think if we stick to T_V_ based , you know , maybe T_V_ shows , or Or colour schemes .
A: Yeah .
C: Yeah .
A: But they still need to um fit into people's decor though .
D: Right .
B: Like look at the basic shapes of different fruits and vegetables .
B: And then just really like strip it down to like really basic shapes .
B: I mean we don't have to make something in the shape of a strawberry , but it could have the curves of a strawberry , or something .
D: Yeah .
D: The The essence of strawberry .
C: Yeah , yeah .
B: Or a strawberry seed or a leaf .
B: Or just like you know really make it a quite abstract , if that's fits in more with what we're doing .
A: Yeah .
D: Yeah .
B: Instead of fruits and vegetables , just if you look at it straightforward , it's a bit yeah .
C: Yeah .
A: Yeah .
B: It doesn't s quite fit in with the trendy well , obviously it does , if that's the current theme .
A: Yeah .
B: But may maybe we could go more directly , I don't know .
A: Yeah .
B: But initially , I dunno .
B: I think if we just sort of tone it down a bit .
A: Tone it down .
D: I guess , yeah .
B: Yeah and like not , not yeah .
A: Yeah , like more like photos of fruit , on , on our product .
C: Yeah .
C: Or banana-shaped .
D: One thing I was thinking though is I dunno if you all remember from our kickoff meeting , we talked about our favourite animals .
C: Yeah .
D: So maybe there could be animal-based , you know .
D: Because a lot of people have a house cat .
D: Or , or a dog .
B: Mm .
D: Um , that might be getting , you know , too specific , and we should see what the success of the first face-plates are .
D: But it's something to keep in mind .
A: Mm-hmm .
D: And , did you have any questions ?
D: Pretty straightforward ?
B: Yeah .
A: Yeah um Alright , given that information , we need to start making some more specific decisions .
D: Okay .
A: So I'll need to um hook up the PowerPoint again .
D: There you go .
D: Have you guys been saving your PowerPoint presentations to the okay .
B: I didn't for the first one .
B: But I have now .
A: But it's still around right ?
B: Yeah .
A: Okay .
B: Uh , hopefully .
C: Where do you have to save it to ?
B: Project documents I think .
C: Okay .
A: Okay .
A: I'm just trying to make this pop up now .
A: Alright .
A: Here we go .
A: Okay so we have to uh decide now exactly what we are going to do .
A: So energy , we oh .
B: Okay .
B: 'Kay .
A: Oh no I can't write it in when it's in this setting .
A: Does anyone know how to take it out of Um , yeah .
C: Just escape I think .
D: The PowerPoint ?
A: Yeah .
A: Okay .
A: Um , so back to decisions .
A: Energy , we've decided on kinetic , right ?
B: Kinetic yeah .
C: Yeah .
A: Okay , so that's good .
B: Are we going to have a backup ?
A: Hmm .
B: Or do we just I think maybe we could just go for the kinetic energy , and be bold and innovative , and hope this works , and well hope that it works .
A: But would a backup really be necessary ?
A: I mean will people just use the battery if there's no , if there's , if there is backup .
A: Yeah .
A: Yeah .
B: I think yeah .
A: There's like no reason why it wouldn't work , right ?
B: I think no .
D: So So if it's not working they just have to shake it a bit and that revitalises it ?
B: I , I think we should just like take uh advantage of like using this to its full potential .
A: Yeah .
A: It could even be one of our selling points .
B: Go for it .
B: It could be fully kinetic energy .
C: Yeah .
A: Yeah .
A: Yeah .
B: Yeah .
A: Environmentally conscious or something .
B: Is everyone happy with that ?
A: Yeah .
B: Yeah .
D: Okay .
C: Hope so .
A: Alright , the next um decision is chip on print .
A: I don't exactly know what that means .
B: Um , it was whether we went for the simple , the regular , or the advanced chip .
B: And that linked in with what buttons we would gonna have , so Yeah , it was so that was without the L_C_D_ .
A: Right , and we were going for more simplistic style , right ?
C: Yeah .
B: So that means we're not doing the advanced .
A: Yeah .
B: So it depends on whether we wanted the scroll buttons or just the push buttons .
A: I think we decided on the pushbuttons , right ?
C: Yeah .
C: I don yeah .
B: Uh , so that's the simple .
D: Mm-hmm .
A: Yeah .
A: Would we need a more advanced one for uh the lighting , the interior lighting system ?
B: Yeah possibly .
B: So , it's probably gonna be the regular chip that we're going to need .
A: Yeah ?
B: So it's a medium .
A: Okay .
B: So regular chip .
A: That's called medium , or regular ?
B: Regular sorry .
A: 'Kay .
B: Regular chip .
D: Oh , is regular not simple ?
C: Yeah .
B: Lighting .
B: Yeah if we because of the lighting that we've decided to put in as well .
C: It's for the lighting , yeah .
D: Right right right .
A: Okay , and cases .
A: Um , does this , is this dependent on shape , or what it's made of , or what ?
B: So th I think this is just like gonna be the a very outer case , which we will decide on rubber .
C: Yeah .
A: Yeah .
A: Well , I guess plastic and coated in rubber .
B: Rubber .
C: Yeah plastic coat .
B: Yeah .
A: Plastic with rubber coating and interchangeable um yeah , interchangeable plates .
B: Plastic rubber coat .
B: Interchangeable , yeah .
B: Still going for that .
B: Yeah .
A: Okay .
A: User interface concept .
A: This is your time to shine .
C: We decided on the component .
C: I , I I'm sorry , I've lost my um PowerPoint thing , so I can't remember what it's ca it's the component The command inter The command line interface yeah .
B: Your screen ?
D: Think it was called command interface .
B: Was it Ouch .
A: Oh , yeah .
A: Yeah .
D: Command interface , .
A: Command interface .
A: Did you say command line ?
C: Yeah .
A: Okay .
A: Line interface .
A: Alright , and supplements .
A: What's that all about ?
C: Um , I think that is well we haven't really made any decisions about what we're gonna do about the cluster of button functions , colours and forms , in the in consistent use .
C: Like what what are ideas to combat these problems ?
A: Um Mm-hmm .
C: You know how um different interfaces are very different , and can be confusing because because of their difference , and because of the different clusters of buttons that they have .
C: We haven't really decided what to do about that .
A: Um , what are our choices here ?
C: Well it's just um w where where shall we locate the buttons .
C: What kind of functions wi shall we have ?
A: You mean like we'll have the numbers of the channels , and we'll have the channel-changer , and volume , and power ?
B: The power .
B: Volume .
D: Mm-hmm .
C: So pretty just just the basic button functions .
A: Um Yeah .
A: Like I don't know if we should go into like adjusting light levels , things like that , because different televisions will have Um , yeah .
B: May yeah .
B: Tone , contrast , and things .
B: That's a bit Yeah , it was minima well , it wasn't the l Yeah .
D: That was on , um one of my presentations .
D: About how often it was used .
D: Do you remember that ?
A: Yep .
C: Yeah .
A: Yeah , it was hardly ever used really .
D: I w Should I bring it up ?
A: Yeah .
B: That would be good .
A: And most televisions will come with a remote .
B: Yeah , and surely that would be like quite specific to the individual television , so Mm .
C: Yeah , each television .
A: Yeah .
A: 'Kay , well we know we want numbers .
D: The ch t Screen settings was used um zero point five times an hour .
D: So tw twice every once every two hours .
D: Um , and it was considered a one point five relevance , on a scale of ten .
D: That's brightness , colour , tone , all that .
C: You don't change that often , yeah .
B: I think most of that comes like on the i individual television set itself , doesn't it ?
B: I'm sure it has its own buttons , so you don't necessarily need to have it on remote .
D: Mm-hmm .
A: Yeah , it does .
A: Yeah , and different televisions .
C: Yeah .
A: Like we , I don't know if we can make a remote that would be universal to all the different kinds of changes like that .
B: Yeah .
B: So we're just going for power , channels , volume , Mm .
A: Volume .
D: The other one was audio settings .
D: Mono , stereo , pitch .
D: I mean I sometimes use that .
D: Some T_V_s will have the option of like living room style , movie style , um and that , they say that's used zero point eight times an hour , which is actually somewhat high .
C: Yeah .
D: Like almost once an hour .
A: Yeah .
D: Um , relevance of two .
A: Oh .
A: We have five minutes to finish our meeting .
A: Crap .
A: Okay , um , let's do this fast .
A: Um Should we have audio ?
D: Well that didn't some up on mine .
A: It only comes up on mine usually .
C: It w it would seem silly if we'd having anything else , just have an audio button though .
D: Oh .
C: Do you know ?
A: Yeah , I don't , I it's , it's a problem with the international uh appeal , I think .
A: Um , if we have audio because we don't know how other televisions work .
C: But we Yeah .
A: But we know that everyone has this and it's the same .
D: Yeah I guess that it affects the marketing , 'cause it , mm it is a good sales ploy to say , aren't you annoyed with remote controls that have all these buttons .
B: I've Yeah , that's it .
D: This one has channel , volume and your channe and your power .
C: That could be a sales pitch .
B: We can just go for , make it a selling point that it is just the basic .
A: Yeah .
D: Yeah .
C: Simple and Yeah .
A: Yeah .
B: Yeah uh I brilliant .
D: Okay .
A: Alright .
A: Good .
A: And , okay , in closing , 'cause we only have five minutes .
A: We'll be meeting again in thirty minutes .
A: Um , you'll be working , Poppy will be working on the look-and-feel design .
A: Wait a minute .
A: Is that right ?
B: Mm-hmm .
A: Yep , and um the user interface design , so this is where the trendy stuff comes in .
A: And you'll be evaluating the product .
A: Um , Poppy and Tara will have to work together , using modelling clay .
A: And , um , your personal coach will give you the rest of the information of what needs to happen .
B: Okay .
A: Alright .
A: So , anyone else have something to say ?
B: Um , I just have one question about the whole fruit and vegetable aspect .
A: Yeah .
A: Yeah .
D: Mm-hmm .
B: Are we seeing as that was the most popular thing that came up out of your market research , I thi I think we should keep to that rather than moving to animals or something , because even if that may not seem obvious to us , if that's what the surveys brought out , I think that we should probably go along with that .
D: Yeah .
A: Yeah .
A: Yeah .
B: Um , so I suppose that'll come out in our dev design development .
B: But you're happy to go ahead with the fruit and veg ?
D: Now do you guys need want an idea of how many uh are you gonna come up with casing ideas ?
D: Like f five different Mm-hmm .
B: Y Yeah .
C: Yeah .
C: What I What I was thinking what do yous think of this ?
A: five .
C: Um , having the numbers kind of like , not a bunch of grapes , but you know like purple and kind of in a triangle .
C: Like grapes .
D: Yeah you can have some fun with the buttons , it's true .
C: Like that's kind of fruity or something .
A: Mm-hmm .
C: That's just Yeah .
D: Yeah .
B: We can have a look at those ideas , yeah .
A: Yeah .
D: I guess what you i ideally you'd kind of think of age markets as well .
D: So it's a something that will , you know , appeal to the fifteen to twenty five year olds .
B: Yeah .
D: Something that your granny would want on her remote control .
D: Um , and international tastes as well , so Not easy .
B: Yeah .
A: Yeah .
B: Tricky .
B: A lot of things to consider .
A: Yeah .
A: Lots of yeah .
B: Hm .
A: Alright .
B: Okay .
A: 'Kay we'll stick to the fruit and veggie theme then .
A: Alright .
A: And , um , we'll reconvene in thirty minutes .
B: Okay .
C: Okay .
A: 'Kay .
D: Okay .
A: Bye .
B: Thank you .
A: I'll see you later .
A: Oh , what did I just do .
A: Okay .
","The project manager opens this conceptual design meeting and gives them the agenda.
The industrial designer presents first and talks about the components of a remote, energy source options, and materials for the remote, case, and buttons.
The interface specialist presents the interface concept by explaining the difference between graphical and command interface.
They decide the command interface is most useful for a remote because it is simpler and more user-friendly.
The group discusses aspects of the user interface including the lighting up effect and material of the buttons.
The marketing expert presents on trend-watching and talks about how fruit and vegetables are an important fashion theme this year, and says the material used is expected to be spongy.
The group discusses how they could implement these fashion trends into the design, then finalizes a few decisions about the components, materials, and energy sources.
The project manager closes the meeting, stating what each member's next task will be.
The industrial designer will work on the look-and-feel design.
The interface designer will work on the user interface design.
The industrial and interface designers will be working together using modelling clay.
The marketing expert will be evaluating the product.
Their personal coaches will give the rest of the information
Command interface is the best for a remote, so it will be used.
Control will light up when you touch a button.
Will use personal face places.
The remote will run on kinetic energy.
Push buttons will be used.
Regular chip will be used.
Case will be plastic and coated in rubber.
Functions will be basic, including power, channels, volume.
The group would like to use a fruit and vegetable theme but are not yet sure how to implement it into their product.
The group was uncertain whether to add audio, because they would have to make it compatible with TVs on an international scale.
They decide to eliminate it and make simplicity their sales pitch.
"