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logo_types
|
Primary classification of logo design styles
|
Wordmark
|
Text-only design using company or brand name
|
Google, Coca-Cola, Samsung
|
Typography-focused, Text-based, Brand name as logo
|
logo_types
|
Primary classification of logo design styles
|
Lettermark
|
Initials or single letter designs
|
IBM, HP, NASA
|
Abbreviated text, Monogram style, Initial-based
|
logo_types
|
Primary classification of logo design styles
|
Pictorial Mark
|
Iconic image or recognizable symbol
|
Apple's apple, Twitter's bird, Shell's shell
|
Symbolic representation, Recognizable icon, Visual metaphor
|
logo_types
|
Primary classification of logo design styles
|
Abstract Mark
|
Non-representational geometric or abstract form
|
Nike swoosh, Pepsi circle, Adidas stripes
|
Non-literal design, Geometric shapes, Abstract symbolism
|
logo_types
|
Primary classification of logo design styles
|
Mascot
|
Character-based illustrated logo
|
KFC's Colonel, Michelin Man, Mr. Clean
|
Character-based, Personality-driven, Illustrated figure
|
logo_types
|
Primary classification of logo design styles
|
Combination Mark
|
Combined text and symbol design
|
Burger King, Starbucks, Mastercard
|
Text and symbol combination, Integrated elements, Dual-component design
|
style_attributes
|
Visual and design characteristics
|
Minimalist
|
Clean, simple design with essential elements only
|
Apple, Nike, Uniqlo
|
Simple shapes, Limited colors, Clean typography, Negative space, Essential elements only
|
style_attributes
|
Visual and design characteristics
|
Geometric
|
Based on geometric shapes and patterns
|
Chase Bank, Microsoft, Target
|
Basic shapes, Mathematical precision, Structured layout, Regular patterns, Symmetrical design
|
style_attributes
|
Visual and design characteristics
|
Organic
|
Natural, flowing forms and curves
|
Firefox, WWF, Android
|
Flowing lines, Natural shapes, Irregular forms, Curved elements, Asymmetrical balance
|
style_attributes
|
Visual and design characteristics
|
Vintage
|
Retro or classic style elements
|
Levi's, Jack Daniel's, Harley-Davidson
|
Retro typography, Classic ornaments, Traditional elements, Historical references, Aged appearance
|
style_attributes
|
Visual and design characteristics
|
Modern
|
Contemporary design principles
|
Airbnb, Spotify, Instagram
|
Current trends, Bold typography, Dynamic elements, Progressive style, Contemporary aesthetics
|
color_properties
|
Color usage and patterns in logo design
|
Monochrome
|
Single color or black and white design
|
Nike, Apple, Mercedes-Benz
|
Single color usage, Black and white, Tonal variations, High contrast, Simplified palette
|
color_properties
|
Color usage and patterns in logo design
|
Colorful
|
Multiple distinct colors
|
Google, NBC, eBay
|
Multiple colors, Color harmony, Vibrant palette, Color relationships, Brand color usage
|
color_properties
|
Color usage and patterns in logo design
|
Gradient
|
Smooth color transitions
|
Instagram, Firefox, Messenger
|
Color blending, Smooth transitions, Depth effect, Modern appearance, Dynamic coloring
|
Subsets and Splits
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