| {"type":"curiosity","template":"I thought this was fake until...","use_when":"novel product or surprising result"} | |
| {"type":"curiosity","template":"I tested this so you don't have to.","use_when":"review/test video"} | |
| {"type":"pain_point","template":"If your {pain_point}, watch this before you buy anything.","use_when":"clear user pain point"} | |
| {"type":"transformation","template":"From {pain_point} to fresh in one routine.","use_when":"visible before/after"} | |
| {"type":"myth_busting","template":"Stop believing this beauty myth.","use_when":"ingredient education"} | |