{ "pages": [ { "bbox": [ [ 0.717582, 0.015411, 0.099707, 0.041842 ], [ 0.091265, 0.067474, 0.234866, 0.014775 ], [ 0.502533, 0.064757, 0.370382, 0.016309 ], [ 0.559747, 0.083074, 0.314417, 0.011606 ], [ 0.089755, 0.111449, 0.027473, 0.01064 ], [ 0.187446, 0.109571, 0.08849, 0.012274 ], [ 0.607704, 0.107301, 0.180032, 0.014913 ], [ 0.091176, 0.141321, 0.049039, 0.009921 ], [ 0.187881, 0.139168, 0.116512, 0.012154 ], [ 0.091162, 0.170925, 0.077205, 0.010063 ], [ 0.187647, 0.168579, 0.219028, 0.01417 ], [ 0.187927, 0.210724, 0.656118, 0.017308 ], [ 0.188613, 0.226312, 0.630051, 0.016691 ], [ 0.188752, 0.241654, 0.584911, 0.016523 ], [ 0.215617, 0.270857, 0.590307, 0.017068 ], [ 0.809724, 0.273906, 0.00914, 0.008873 ], [ 0.215423, 0.286988, 0.426471, 0.015882 ], [ 0.216047, 0.315873, 0.644154, 0.016838 ], [ 0.216151, 0.330433, 0.635567, 0.017563 ], [ 0.216684, 0.346008, 0.612255, 0.016335 ], [ 0.216418, 0.360427, 0.625579, 0.017331 ], [ 0.216569, 0.375054, 0.644352, 0.017334 ], [ 0.216368, 0.392772, 0.057605, 0.011818 ], [ 0.419306, 0.453026, 0.258606, 0.017611 ], [ 0.176733, 0.48367, 0.042787, 0.007832 ], [ 0.174615, 0.497522, 0.017718, 0.006138 ], [ 0.380166, 0.528178, 0.091503, 0.011584 ], [ 0.546726, 0.526466, 0.140354, 0.013362 ], [ 0.377241, 0.543585, 0.092952, 0.011209 ], [ 0.17978, 0.552829, 0.012683, 0.006068 ], [ 0.830625, 0.577429, 0.0175, 0.009891 ], [ 0.179679, 0.607426, 0.012862, 0.006425 ], [ 0.65706, 0.615436, 0.01708, 0.010105 ], [ 0.83384, 0.61431, 0.013776, 0.006713 ], [ 0.823768, 0.62439, 0.034608, 0.007115 ], [ 0.248361, 0.634967, 0.017134, 0.00971 ], [ 0.488844, 0.643837, 0.017179, 0.009974 ], [ 0.817003, 0.649375, 0.04441, 0.007064 ], [ 0.179829, 0.662366, 0.013275, 0.006669 ], [ 0.656948, 0.670967, 0.022528, 0.006944 ], [ 0.817078, 0.670116, 0.044149, 0.007112 ], [ 0.652391, 0.680878, 0.034617, 0.007029 ], [ 0.482959, 0.688474, 0.022027, 0.006438 ], [ 0.317697, 0.692761, 0.017272, 0.00989 ], [ 0.477032, 0.698136, 0.03373, 0.00665 ], [ 0.420976, 0.705749, 0.015672, 0.010612 ], [ 0.18055, 0.718772, 0.013085, 0.006347 ], [ 0.820916, 0.723705, 0.037754, 0.006861 ], [ 0.598247, 0.7378, 0.008012, 0.010006 ], [ 0.646409, 0.74322, 0.043946, 0.007425 ], [ 0.476002, 0.753352, 0.037253, 0.00636 ], [ 0.769084, 0.753448, 0.008915, 0.010101 ], [ 0.651594, 0.767315, 0.038497, 0.007009 ], [ 0.18636, 0.774811, 0.00578, 0.005995 ], [ 0.288155, 0.792285, 0.00725, 0.011905 ], [ 0.457095, 0.791942, 0.010056, 0.012043 ], [ 0.627906, 0.791557, 0.009935, 0.012033 ], [ 0.794643, 0.79076, 0.023084, 0.012001 ], [ 0.435786, 0.811494, 0.225717, 0.010128 ], [ 0.181813, 0.835181, 0.187551, 0.006881 ], [ 0.189863, 0.875547, 0.093078, 0.012336 ], [ 0.190153, 0.891455, 0.06567, 0.01192 ], [ 0.373074, 0.891226, 0.062351, 0.011597 ], [ 0.648783, 0.825985, 0.142773, 0.103652 ], [ 0.190211, 0.906511, 0.066027, 0.011817 ], [ 0.372965, 0.906092, 0.082358, 0.014417 ], [ 0.190469, 0.921305, 0.0895, 0.011766 ], [ 0.372835, 0.921435, 0.074202, 0.011291 ], [ 0.189846, 0.936246, 0.070171, 0.012863 ], [ 0.21898, 0.980153, 0.560701, 0.017097 ] ], "poly": [ [ { "X": 0.717582, "Y": 0.015411 }, { "X": 0.817289, "Y": 0.015411 }, { "X": 0.817289, "Y": 0.057253 }, { "X": 0.717582, "Y": 0.057253 } ], [ { "X": 0.091265, "Y": 0.067474 }, { "X": 0.32613, "Y": 0.067474 }, { "X": 0.32613, "Y": 0.082249 }, { "X": 0.091265, "Y": 0.082249 } ], [ { "X": 0.502533, "Y": 0.064757 }, { "X": 0.872915, "Y": 0.064757 }, { "X": 0.872915, "Y": 0.081067 }, { "X": 0.502533, "Y": 0.081067 } ], [ { "X": 0.559747, "Y": 0.083074 }, { "X": 0.874165, "Y": 0.083074 }, { "X": 0.874165, "Y": 0.094679 }, { "X": 0.559747, "Y": 0.094679 } ], [ { "X": 0.089755, "Y": 0.111449 }, { "X": 0.117228, "Y": 0.111449 }, { "X": 0.117228, "Y": 0.122089 }, { "X": 0.089755, "Y": 0.122089 } ], [ { "X": 0.187446, "Y": 0.109571 }, { "X": 0.275936, "Y": 0.109571 }, { "X": 0.275936, "Y": 0.121845 }, { "X": 0.187446, "Y": 0.121845 } ], [ { "X": 0.607704, "Y": 0.107301 }, { "X": 0.787736, "Y": 0.107301 }, { "X": 0.787736, "Y": 0.122214 }, { "X": 0.607704, "Y": 0.122214 } ], [ { "X": 0.091176, "Y": 0.141321 }, { "X": 0.140215, "Y": 0.141321 }, { "X": 0.140215, "Y": 0.151241 }, { "X": 0.091176, "Y": 0.151241 } ], [ { "X": 0.187881, "Y": 0.139168 }, { "X": 0.304394, "Y": 0.139168 }, { "X": 0.304394, "Y": 0.151322 }, { "X": 0.187881, "Y": 0.151322 } ], [ { "X": 0.091162, "Y": 0.170925 }, { "X": 0.168368, "Y": 0.170925 }, { "X": 0.168368, "Y": 0.180988 }, { "X": 0.091162, "Y": 0.180988 } ], [ { "X": 0.187647, "Y": 0.168579 }, { "X": 0.406675, "Y": 0.168579 }, { "X": 0.406675, "Y": 0.182749 }, { "X": 0.187647, "Y": 0.182749 } ], [ { "X": 0.187927, "Y": 0.210724 }, { "X": 0.844045, "Y": 0.210724 }, { "X": 0.844045, "Y": 0.228032 }, { "X": 0.187927, "Y": 0.228032 } ], [ { "X": 0.188613, "Y": 0.226312 }, { "X": 0.818664, "Y": 0.226312 }, { "X": 0.818664, "Y": 0.243002 }, { "X": 0.188613, "Y": 0.243002 } ], [ { "X": 0.188752, "Y": 0.241654 }, { "X": 0.773663, "Y": 0.241654 }, { "X": 0.773663, "Y": 0.258176 }, { "X": 0.188752, "Y": 0.258176 } ], [ { "X": 0.215617, "Y": 0.270857 }, { "X": 0.805925, "Y": 0.270857 }, { "X": 0.805925, "Y": 0.287925 }, { "X": 0.215617, "Y": 0.287925 } ], [ { "X": 0.809724, "Y": 0.273906 }, { "X": 0.818864, "Y": 0.273906 }, { "X": 0.818864, "Y": 0.282779 }, { "X": 0.809724, "Y": 0.282779 } ], [ { "X": 0.215423, "Y": 0.286988 }, { "X": 0.641894, "Y": 0.286988 }, { "X": 0.641894, "Y": 0.30287 }, { "X": 0.215423, "Y": 0.30287 } ], [ { "X": 0.216047, "Y": 0.315873 }, { "X": 0.860201, "Y": 0.315873 }, { "X": 0.860201, "Y": 0.332711 }, { "X": 0.216047, "Y": 0.332711 } ], [ { "X": 0.216151, "Y": 0.330433 }, { "X": 0.851718, "Y": 0.330433 }, { "X": 0.851718, "Y": 0.347996 }, { "X": 0.216151, "Y": 0.347996 } ], [ { "X": 0.216684, "Y": 0.346008 }, { "X": 0.828939, "Y": 0.346008 }, { "X": 0.828939, "Y": 0.362343 }, { "X": 0.216684, "Y": 0.362343 } ], [ { "X": 0.216418, "Y": 0.360427 }, { "X": 0.841998, "Y": 0.360427 }, { "X": 0.841998, "Y": 0.377758 }, { "X": 0.216418, "Y": 0.377758 } ], [ { "X": 0.216569, "Y": 0.375054 }, { "X": 0.860922, "Y": 0.375054 }, { "X": 0.860922, "Y": 0.392388 }, { "X": 0.216569, "Y": 0.392388 } ], [ { "X": 0.216368, "Y": 0.392772 }, { "X": 0.273972, "Y": 0.392772 }, { "X": 0.273972, "Y": 0.404589 }, { "X": 0.216368, "Y": 0.404589 } ], [ { "X": 0.419306, "Y": 0.453026 }, { "X": 0.677912, "Y": 0.453026 }, { "X": 0.677912, "Y": 0.470637 }, { "X": 0.419306, "Y": 0.470637 } ], [ { "X": 0.176733, "Y": 0.48367 }, { "X": 0.21952, "Y": 0.48367 }, { "X": 0.21952, "Y": 0.491502 }, { "X": 0.176733, "Y": 0.491502 } ], [ { "X": 0.174615, "Y": 0.497522 }, { "X": 0.192333, "Y": 0.497522 }, { "X": 0.192333, "Y": 0.50366 }, { "X": 0.174615, "Y": 0.50366 } ], [ { "X": 0.380166, "Y": 0.528178 }, { "X": 0.471669, "Y": 0.528178 }, { "X": 0.471669, "Y": 0.539762 }, { "X": 0.380166, "Y": 0.539762 } ], [ { "X": 0.546726, "Y": 0.526466 }, { "X": 0.68708, "Y": 0.526466 }, { "X": 0.68708, "Y": 0.539828 }, { "X": 0.546726, "Y": 0.539828 } ], [ { "X": 0.377241, "Y": 0.543585 }, { "X": 0.470193, "Y": 0.543585 }, { "X": 0.470193, "Y": 0.554794 }, { "X": 0.377241, "Y": 0.554794 } ], [ { "X": 0.17978, "Y": 0.552829 }, { "X": 0.192463, "Y": 0.552829 }, { "X": 0.192463, "Y": 0.558897 }, { "X": 0.17978, "Y": 0.558897 } ], [ { "X": 0.830625, "Y": 0.577429 }, { "X": 0.848125, "Y": 0.577429 }, { "X": 0.848125, "Y": 0.587321 }, { "X": 0.830625, "Y": 0.587321 } ], [ { "X": 0.179679, "Y": 0.607426 }, { "X": 0.192542, "Y": 0.607426 }, { "X": 0.192542, "Y": 0.613851 }, { "X": 0.179679, "Y": 0.613851 } ], [ { "X": 0.65706, "Y": 0.615436 }, { "X": 0.674139, "Y": 0.615436 }, { "X": 0.674139, "Y": 0.625541 }, { "X": 0.65706, "Y": 0.625541 } ], [ { "X": 0.83384, "Y": 0.61431 }, { "X": 0.847616, "Y": 0.61431 }, { "X": 0.847616, "Y": 0.621023 }, { "X": 0.83384, "Y": 0.621023 } ], [ { "X": 0.823768, "Y": 0.62439 }, { "X": 0.858375, "Y": 0.62439 }, { "X": 0.858375, "Y": 0.631506 }, { "X": 0.823768, "Y": 0.631506 } ], [ { "X": 0.248361, "Y": 0.634967 }, { "X": 0.265495, "Y": 0.634967 }, { "X": 0.265495, "Y": 0.644676 }, { "X": 0.248361, "Y": 0.644676 } ], [ { "X": 0.488844, "Y": 0.643837 }, { "X": 0.506023, "Y": 0.643837 }, { "X": 0.506023, "Y": 0.653811 }, { "X": 0.488844, "Y": 0.653811 } ], [ { "X": 0.817003, "Y": 0.649375 }, { "X": 0.861414, "Y": 0.649375 }, { "X": 0.861414, "Y": 0.656439 }, { "X": 0.817003, "Y": 0.656439 } ], [ { "X": 0.179829, "Y": 0.662366 }, { "X": 0.193104, "Y": 0.662366 }, { "X": 0.193104, "Y": 0.669035 }, { "X": 0.179829, "Y": 0.669035 } ], [ { "X": 0.656948, "Y": 0.670967 }, { "X": 0.679475, "Y": 0.670967 }, { "X": 0.679475, "Y": 0.677911 }, { "X": 0.656948, "Y": 0.677911 } ], [ { "X": 0.817078, "Y": 0.670116 }, { "X": 0.861227, "Y": 0.670116 }, { "X": 0.861227, "Y": 0.677229 }, { "X": 0.817078, "Y": 0.677229 } ], [ { "X": 0.652391, "Y": 0.680878 }, { "X": 0.687008, "Y": 0.680878 }, { "X": 0.687008, "Y": 0.687907 }, { "X": 0.652391, "Y": 0.687907 } ], [ { "X": 0.482959, "Y": 0.688474 }, { "X": 0.504986, "Y": 0.688474 }, { "X": 0.504986, "Y": 0.694912 }, { "X": 0.482959, "Y": 0.694912 } ], [ { "X": 0.317697, "Y": 0.692761 }, { "X": 0.334969, "Y": 0.692761 }, { "X": 0.334969, "Y": 0.702652 }, { "X": 0.317697, "Y": 0.702652 } ], [ { "X": 0.477032, "Y": 0.698136 }, { "X": 0.510762, "Y": 0.698136 }, { "X": 0.510762, "Y": 0.704787 }, { "X": 0.477032, "Y": 0.704787 } ], [ { "X": 0.420976, "Y": 0.705749 }, { "X": 0.436648, "Y": 0.705749 }, { "X": 0.436648, "Y": 0.716361 }, { "X": 0.420976, "Y": 0.716361 } ], [ { "X": 0.18055, "Y": 0.718772 }, { "X": 0.193636, "Y": 0.718772 }, { "X": 0.193636, "Y": 0.725119 }, { "X": 0.18055, "Y": 0.725119 } ], [ { "X": 0.820916, "Y": 0.723705 }, { "X": 0.85867, "Y": 0.723705 }, { "X": 0.85867, "Y": 0.730566 }, { "X": 0.820916, "Y": 0.730566 } ], [ { "X": 0.598247, "Y": 0.7378 }, { "X": 0.606259, "Y": 0.7378 }, { "X": 0.606259, "Y": 0.747806 }, { "X": 0.598247, "Y": 0.747806 } ], [ { "X": 0.646409, "Y": 0.74322 }, { "X": 0.690355, "Y": 0.74322 }, { "X": 0.690355, "Y": 0.750645 }, { "X": 0.646409, "Y": 0.750645 } ], [ { "X": 0.476002, "Y": 0.753352 }, { "X": 0.513255, "Y": 0.753352 }, { "X": 0.513255, "Y": 0.759712 }, { "X": 0.476002, "Y": 0.759712 } ], [ { "X": 0.769084, "Y": 0.753448 }, { "X": 0.777999, "Y": 0.753448 }, { "X": 0.777999, "Y": 0.763549 }, { "X": 0.769084, "Y": 0.763549 } ], [ { "X": 0.651594, "Y": 0.767315 }, { "X": 0.690091, "Y": 0.767315 }, { "X": 0.690091, "Y": 0.774325 }, { "X": 0.651594, "Y": 0.774325 } ], [ { "X": 0.18636, "Y": 0.774811 }, { "X": 0.19214, "Y": 0.774811 }, { "X": 0.19214, "Y": 0.780806 }, { "X": 0.18636, "Y": 0.780806 } ], [ { "X": 0.288155, "Y": 0.792285 }, { "X": 0.295405, "Y": 0.792285 }, { "X": 0.295405, "Y": 0.80419 }, { "X": 0.288155, "Y": 0.80419 } ], [ { "X": 0.457095, "Y": 0.791942 }, { "X": 0.467151, "Y": 0.791942 }, { "X": 0.467151, "Y": 0.803985 }, { "X": 0.457095, "Y": 0.803985 } ], [ { "X": 0.627906, "Y": 0.791557 }, { "X": 0.637842, "Y": 0.791557 }, { "X": 0.637842, "Y": 0.80359 }, { "X": 0.627906, "Y": 0.80359 } ], [ { "X": 0.794643, "Y": 0.79076 }, { "X": 0.817727, "Y": 0.79076 }, { "X": 0.817727, "Y": 0.80276 }, { "X": 0.794643, "Y": 0.80276 } ], [ { "X": 0.435786, "Y": 0.811494 }, { "X": 0.661503, "Y": 0.811494 }, { "X": 0.661503, "Y": 0.821623 }, { "X": 0.435786, "Y": 0.821623 } ], [ { "X": 0.181813, "Y": 0.835181 }, { "X": 0.369364, "Y": 0.835181 }, { "X": 0.369364, "Y": 0.842062 }, { "X": 0.181813, "Y": 0.842062 } ], [ { "X": 0.189863, "Y": 0.875547 }, { "X": 0.282942, "Y": 0.875547 }, { "X": 0.282942, "Y": 0.887884 }, { "X": 0.189863, "Y": 0.887884 } ], [ { "X": 0.190153, "Y": 0.891455 }, { "X": 0.255823, "Y": 0.891455 }, { "X": 0.255823, "Y": 0.903375 }, { "X": 0.190153, "Y": 0.903375 } ], [ { "X": 0.373074, "Y": 0.891226 }, { "X": 0.435425, "Y": 0.891226 }, { "X": 0.435425, "Y": 0.902824 }, { "X": 0.373074, "Y": 0.902824 } ], [ { "X": 0.648783, "Y": 0.825985 }, { "X": 0.791556, "Y": 0.825985 }, { "X": 0.791556, "Y": 0.929637 }, { "X": 0.648783, "Y": 0.929637 } ], [ { "X": 0.190211, "Y": 0.906511 }, { "X": 0.256238, "Y": 0.906511 }, { "X": 0.256238, "Y": 0.918328 }, { "X": 0.190211, "Y": 0.918328 } ], [ { "X": 0.372965, "Y": 0.906092 }, { "X": 0.455323, "Y": 0.906092 }, { "X": 0.455323, "Y": 0.920509 }, { "X": 0.372965, "Y": 0.920509 } ], [ { "X": 0.190469, "Y": 0.921305 }, { "X": 0.279969, "Y": 0.921305 }, { "X": 0.279969, "Y": 0.933071 }, { "X": 0.190469, "Y": 0.933071 } ], [ { "X": 0.372835, "Y": 0.921435 }, { "X": 0.447037, "Y": 0.921435 }, { "X": 0.447037, "Y": 0.932726 }, { "X": 0.372835, "Y": 0.932726 } ], [ { "X": 0.189846, "Y": 0.936246 }, { "X": 0.260017, "Y": 0.936246 }, { "X": 0.260017, "Y": 0.949109 }, { "X": 0.189846, "Y": 0.949109 } ], [ { "X": 0.21898, "Y": 0.980153 }, { "X": 0.779681, "Y": 0.980153 }, { "X": 0.779681, "Y": 0.99725 }, { "X": 0.21898, "Y": 0.99725 } ] ], "score": [ 0.664, 0.9979, 0.981, 0.9713, 0.9981, 0.9958, 0.9972, 0.9852, 0.9972, 0.9951, 0.9667, 0.9524, 0.9518, 0.9966, 0.9987, 0.9992, 0.928, 0.9984, 0.9977, 0.9985, 0.9981, 0.9546, 0.9995, 0.9434, 0.9976, 0.9976, 0.9968, 0.8897, 0.9989, 0.6372, 0.9983, 0.9848, 0.9993, 0.9977, 0.9903, 0.9989, 0.9993, 0.9828, 0.9976, 0.9905, 0.897, 0.9923, 0.9987, 0.9976, 0.9921, 0.9996, 0.9931, 0.9368, 0.9985, 0.9931, 0.9923, 0.9976, 0.9723, 0.9294, 0.9983, 0.9988, 0.9962, 0.9038, 0.9981, 0.8348, 0.9769, 0.9983, 0.9983, 0.6879, 0.9984, 0.9986, 0.9417, 0.9956, 0.9911, 0.9448 ], "text": [ "Price p.c", "PHILIP MORRIS USA", "INTER-OFFICE CORRESPONDENCE", "120 PARK AVENUE, NEW YORK, NY 10017-5592", "TO:", "Distribution", "DATE: January 7, 1993", "FROM:", "Thomas Saloun", "SUBJECT:", "Incidence of 99e Pricing", "The more Deep Discount brands a store carries, the likelier a smoker is to encounter <99c", "pricing. This is a further indication that, for the near term, incidence of <996 prices is", "likely to climb along with BW/PL distribution, despite wholesale cost increases.", "Nearly half of all stores have only one BW/PL. About one quarter of these have", "a", "<99 price point. This equates to about 11% of all stores.", "Nineteen percent of stores have two BW/PL brands, and 42% of these have an under-a-", "dollar price point: about half for only one of the two brands, and half for both stocked", "brands. While this represents only about 8% of all stores, the size of this group (as", "well as the group with more than two brands) is apt to grow in coming months. This", "growth, in turn, will result in higher incidence of <996 pricing, as brands compete head", "to head.", "Incidence of <99c Pricing", "Percent", "100", "Penetration", "Incidence of <99c", "of all stores", "80", "65", "60", "52", "All", "Brands", "44", "42", "3 Brands", "40", "All 3", "2 Brands", "Brands", "Both", "24", "Brands", "19", "20", "1 Brand", "8", "2 Brands", "1 Brand", "2", "1 Brand", "0", "1", "2", "3", "4+", "Number of BW/PL Brands Carried", "Source' Retail Audits, 11/30/92; Prices net of coupona", "Distribution:", "R. Anise", "N. Lund", "for", "D. Beran", "R. Mikulay", "A Goldfarb", "L. Wexler", "S. LeVan", "Source: https://www.industrydocuments.ucsf.edu/docs/hskv0031" ] } ] }