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license: apache-2.0
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license: apache-2.0
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Conversion Rate (CVR) prediction is a cornerstone of online advertising systems. However, existing public CVR datasets—such as Criteo and Ali-CCP provide conversion labels derived from a single attribution mechanism, severely limiting research into more holistic modeling paradigms. To bridge this gap, we introduce MAC (Multi-Attribution BenChmark), the first public CVR dataset featuring labels from multiple attribution mechanisms.
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