Long-Term Ad Memorability: Understanding and Generating Memorable Ads
Paper • 2309.00378 • Published • 2
video_id int64 1 2.71k | recall_score float64 0 1 | youtube_id stringlengths 6 11 | ad_details dict |
|---|---|---|---|
1,437 | 0.33 | fjE8uCbWEhQ | {
"Audio": "",
"Brand": "Mondelez International",
"Duration": "54 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Black,Gray,Dark_Gray,Off_White",
"Description": "shows a man with his eyes shut on a dark background",
"Emotions": "achievement, incentiv... |
37 | 0.8 | 3DK8I80Yhgs | {
"Audio": "Two full meals, $5.99 each. Marparoya, crispy two fries, two drinks. Double them up or mix and match. Whatever you want, we're into that. BK, having your way. You rule!",
"Brand": "Burger King",
"Duration": "15 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Color... |
1,806 | 0.86 | epvlMnOO3Ew | {
"Audio": "Zsem tolik preponenta sebohhooztih, kar povaja veliko zodu, ker je niregulelji. Okayorganizacije ambolizacije ujeva za obsaljajstvo odbiav steaka sgetom sunom. Sami letenje so raje v sno k izbiljstvenega pletinnega izgledova. S other technologij sem noves bulik okalju. Na zaetek MME rijeli ti ne nemajo p... |
1,055 | 0.57 | 2ZsxgpRMBDg | {
"Audio": "Who doesn't dream about having smooth, silky, touchable hair? Well now, dreams do come true. Smooth, sexy hair with its essential ingredient of coconut oil contain the most unruly of locks. Phase out frizz and embrace your sleek and sexy side. This complete system of shampoo, conditioner, blow-dry extende... |
1,839 | 0.33 | QVfj-EYnZ6s | {
"Audio": "",
"Brand": "Albertsons",
"Duration": "52 second",
"Orientation": "square",
"Pace": "low",
"Scenes": [
{
"Colors": "Khaki,Brown,Off_White,Gray,Silver",
"Description": "shows a bowl, a plate, and three different kinds of herbs on a wooden table",
"Emotions": "bad, decay",
... |
761 | 0.43 | 00STtvbodn8 | {
"Audio": "When you shop at Burlington, you'll find the latest looks, the hottest styles, the brands you love. At prices so low, you'll want it all. Burlington gives you incredible deals and amazing brands and styles at everyday low prices. It's simple. At Burlington, you get a lot for a lot less. You'll love the de... |
1,625 | 0.29 | YTW9HyTm1aQ | {
"Audio": "",
"Brand": "Micron Technology",
"Duration": "53 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Black,White",
"Description": "shows a text post advertising a smart security system",
"Emotions": "protective, protective, defense",
"Nu... |
2,383 | 1 | lgskk192v8Q | {
"Audio": "It's time that I told you the story of Aladdin the princess and the lamp You stumbled upon an opportunity your life begins now Do you trust me You",
"Brand": "Walt-Disney",
"Duration": "30 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Black,Tan,Dark_Br... |
2,084 | 1 | pdsBuJu7fnQ | {
"Audio": "You might be interested to know that your vehicle may have a rear view mirror that allows for greater adjustability, so you can position it to your comfort for enhanced visibility. Let me explain. Your vehicle's rear view mirror has two pivot points, one at the rear of the mirror housing and one at the wi... |
1,498 | 0.12 | cx8gPippuE8 | {
"Audio": "",
"Brand": "Edison International",
"Duration": "43 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Mustard,Green,White,Light_Green,Olive",
"Description": "shows a laptop computer with a green sign on it",
"Emotions": "gift, greeting",
"Nu... |
1,092 | 0.71 | kPo3Ruw4NeY | {
"Audio": "",
"Brand": "Burlington Stores",
"Duration": "14 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Khaki,Brown,Dark_Brown,Orange,Dark_Brown,Black,Brown",
"Description": "shows a woman is walking into a dressing room mirror",
"Emotions": "gift, ... |
947 | 0.29 | WN-P2xhnhXc | {
"Audio": "",
"Brand": "Thermofisher Scientific",
"Duration": "45 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Off_White,White,White,Gray,Light_Blue,Dark_Gray",
"Description": "shows a sign saying the phrase, \"99% reduction in background fluorescence compare... |
2,386 | 0.17 | H2rh-OqUzHk | {
"Audio": "To join Club Publix, pull up Publix.com on your phone. Go to the expanded menu, then select Sign Up. Fill in the fields to get personalized content, create a password, and verify your account. Easy as that. Start saving with Club Publix today.",
"Brand": "Publix Supermarkets",
"Duration": "15 second",... |
1,201 | 0.8 | DvA7LnMDqIM | {
"Audio": "",
"Brand": "Ulta Beauty",
"Duration": "29 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "White,Gray,Off_White,White,Silver",
"Description": "shows a collection of anti wrinkle creams from john legend cosmetics",
"Emotions": "complexion, improv... |
2,710 | 0.71 | 0-ue62-KFEs | {
"Audio": "",
"Brand": "Texas Instruments",
"Duration": "49 second",
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"Scenes": [
{
"Colors": "Red,Black,Red,Pink,Dark_Red",
"Description": "shows texas instruments",
"Emotions": "casual, holiday",
"Number": "1",
"Photography Style... |
2,354 | 0.86 | LXKZz2QYXvg | {
"Audio": "Did you really? This holiday season, the gifts they're waiting for are waiting on eBay. Find it. Add it. Get it fast.",
"Brand": "Ebay",
"Duration": "15 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "White,White,Light_Green,Red,Mustard,Blue",
"Descri... |
228 | 0.5 | Qv1_rx8LP4w | {
"Audio": "When they ask you, will you get your edge? Will you get your drive? Will you get your style? Be sure to let them know. Hey Dad. Hey Z. The all new Lexus RX. The next generation of luxury, design and technology. Never lose your edge. Lexus.com",
"Brand": "Lexus",
"Duration": "45 second",
"Orientation... |
1,662 | 0.67 | AgNn-TuGHq0 | {
"Audio": "Bye Liam! Don't make a mess! Liam! Wayfair, you've got just what I need. ",
"Brand": "Wayfair",
"Duration": "30 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Gray,Dark_Gray,Dark_Brown,Silver,Black,Silver,Gray",
"Description": "shows a young ch... |
134 | 1 | a5eU9Da8jhE | {
"Audio": "",
"Brand": "Prada",
"Duration": "41 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Black,Dark_Blue,Royal_Blue,Dark_Brown,Purple,Dark_Brown,Purple,Dark_Pink",
"Description": "shows a person with their hands full of jewelry",
"Emotions": "gif... |
1,678 | 0.29 | jS-REtfuusc | {
"Audio": "",
"Brand": "Costco",
"Duration": "37 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Purple,Dark_Gray,Lilac,White,Purple,Magenta,Off_White",
"Description": "shows a light bulb that is lit up in color",
"Emotions": "vivid, vividness",
... |
1,582 | 0.86 | f20pL_rn3DE | {
"Audio": "You've been gone too long Alice. There are matters which cannot be neglected. Hurry. Hello Alice. Young lady, your time is up. This cannot be good. I want her! To be continued..",
"Brand": "Walt-Disney",
"Duration": "30 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
... |
1,011 | 1 | EGp9HdT6aZU | {
"Audio": "Hi, I'm Lynette, Global Education Director for PURE. PURE's one-of-a-kind 4-in-1 Liquid Veil Spray Foundation provides a sheer-to-light foundation. It also provides intense hydration with liquid crystals. It gives you a liquid veil setting spray as well, and then it also has skin-perfecting serotonin comp... |
1,309 | 0.57 | wWLJW1fyGes | {
"Audio": "",
"Brand": "Nvidia",
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{
"Colors": "Dark_Blue,Royal_Blue,Light_Blue,Dark_Blue,Royal_Blue,Light_Blue",
"Description": "shows a sailboat floating in the ocean at night",
"Emotions": "crash, dang... |
1,694 | 0.5 | YG_rTPz2Jrg | {
"Audio": "",
"Brand": "Sherwin-Williams",
"Duration": "16 second",
"Orientation": "landscape",
"Pace": "low",
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{
"Colors": "Light_Blue,Dark_Gray,Royal_Blue,Light_Blue,Dark_Blue",
"Description": "shows a white label that reads color of the month celestial",
"Emotions": "vib... |
830 | 0.44 | 6rBo-QDaDGI | {
"Audio": "The applied biosystems, QuantStudio 3 and QuantStudio 5 real-time PCR systems.",
"Brand": "Thermofisher Scientific",
"Duration": "34 second",
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"Pace": "low",
"Scenes": [
{
"Colors": "Dark_Blue,Royal_Blue,Dark_Blue,Dark_Gray,Royal_Blue",
"Description": "... |
1,059 | 0.67 | jASAxU0Uqk4 | {
"Audio": "1..2..3..4..5..6..7..8..9..10..11..12 On Friday the 13th Watch the final trailer Once will never be enough",
"Brand": "Netflix",
"Duration": "53 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Black,Dark_Brown,Maroon,Black",
"Description": "shows a... |
1,027 | 0.25 | F9-lAzHL44Q | {
"Audio": "",
"Brand": "Sprouts Farmersmarket",
"Duration": "55 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Black",
"Description": "shows the person is taking a selfie at night",
"Emotions": "birthday, valentine",
"Number": "1",
"Phot... |
1,266 | 1 | Vx_LwDiXeJE | {
"Audio": "",
"Brand": "Netflix",
"Duration": "52 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Light_Blue,Dark_Blue,Royal_Blue,Black",
"Description": "shows a man laying down in a bed",
"Emotions": "emergency, serious",
"Number": "1",
... |
1,912 | 0.5 | QlYk2_2cBWw | {
"Audio": "We had an idea that as we were working with EV car manufacturers that one of their big issues were people were very nervous about purchasing an electric car. So the concept was to come up with a solution that a potential buyer could put on the dash of their existing gas car, drive it around for a couple w... |
1,617 | 0.5 | tkvZTOqTM2s | {
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"Brand": "Owenscorning",
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"Emotions": "protective, protective",
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"... |
1,359 | 0.5 | ZwMDdqyoO8g | {
"Audio": "",
"Brand": "Williams-Sonoma",
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{
"Colors": "Dark_Gray,Gray,Dark_Brown,Black,Brown,Olive,Silver,Gray,Orange,Dark_Pink",
"Description": "shows a coffee machine mixing cream and sugar into a glass bowl... |
1,423 | 0.6 | g0M71UuPwtg | {
"Audio": "I'm here to observe as much as I can and create a piece of work with the Creative Cloud apps. Never going to create in an office again. I'm going to create a piece of work with the Creative Cloud apps.",
"Brand": "Adobe",
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"Orientation": "landscape",
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"Sc... |
2,419 | 0.33 | y-RJZT8RXnI | {
"Audio": "",
"Brand": "Sherwin-Williams",
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{
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"Description": "shows a white home is shown in a screen saver of various colors and furniture",
"Emotions": "enjoy,... |
2,140 | 0.8 | ut02AWwgr60 | {
"Audio": "",
"Brand": "Walt-Disney",
"Duration": "31 second",
"Orientation": "landscape",
"Pace": "medium",
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{
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"Description": "shows a poster of the movie that is featured",
"Emotions": "dan... |
2,133 | 0.5 | lOo_Z9OSfSU | {
"Audio": "",
"Brand": "Colgate-Palmolive",
"Duration": "12 second",
"Orientation": "portrait",
"Pace": "low",
"Scenes": [
{
"Colors": "Off_White,Silver,Dark_Green,Green,Red,Magenta,Olive",
"Description": "shows a display of soap with the phrase \"when people say palmolive is just a toothpa... |
158 | 0.83 | kTap4fHvKNo | {
"Audio": "",
"Brand": "Mercedes Benz",
"Duration": "34 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Dark_Brown,Black,Dark_Blue,Purple,Dark_Brown",
"Description": "shows a car is shown in a photo, and it looks shiny",
"Emotions": "excellence,",
... |
1,023 | 0.83 | W9ZnC-QcLRc | {
"Audio": ", . Uber-Moto , ! ! ! ! Uber-Moto, ",
"Brand": "Uber Technologies",
"Duration": "25 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Dark_Gray,Black,Emerald,Dark_Green,Dark_Green,Emerald,Cyan,Dark_Blue,Black",
"Description": "shows a city s... |
907 | 0.86 | JBUhFA01YmU | {
"Audio": "The next release of Premiere Pro includes the ability to toggle animation on or off for your graphics directly from the Essential Graphics panel. Animate graphics layers more quickly with the ability to toggle on animation for position, rotation, anchor point, scale, and opacity by clicking their icons in... |
1,950 | 1 | JVKX07Uw-ko | {
"Audio": "",
"Brand": "Viacom",
"Duration": "15 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Gray,Dark_Green,Emerald,Dark_Gray,Dark_Brown,Dark_Gray,Mud_Green",
"Description": "shows a man making a pointing gesture as he looks at someone else",
"E... |
2,010 | 0.71 | RFRtEgZgUw8 | {
"Audio": "Improve and optimize your foundry process with Air Products Process Intelligence. The system sends real-time data from your process and gas supply tank to the Air Products Process Intelligence system. A cloud-based platform monitors and controls your combustion system. You optimize your processes. You get... |
832 | 0.4 | IYmJmS_ueDw | {
"Audio": "",
"Brand": "Homedepot",
"Duration": "59 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Off_White,Dark_Blue,Royal_Blue,Dark_Brown",
"Description": "shows a man with an apron on wearing a home improvement store name",
"Emotions": "friendly, smil... |
357 | 0.8 | qBQ2KmJoWC8 | {
"Audio": " Music Outro ",
"Brand": "Gucci",
"Duration": "30 second",
"Orientation": "landscape",
"Pace": "high",
"Scenes": [
{
"Colors": "Dark_Brown,Brown,Khaki,Dark_Brown",
"Description": "shows a woman wearing sunglasses and a shiny dress sitting on a train",
"Emotions": "festival,... |
1,840 | 0.4 | Ri9_EKkoa1M | {
"Audio": "If someone asked me how much I get? Um, I.. That's a tough one. I would never, I would never say. Depending on who it is, I'll usually tell them. That's polite to decline. I don't tell them. I don't tell them. I think there's a policy, I don't think you're supposed to discuss it. Let them wonder. I would ... |
726 | 1 | GKQpKOqNwV8 | {
"Audio": "Oz will sweep you into a world you'll never want to leave. Prepare to be wowed by the movie event of the year. Oh, I do wish I could see it for myself. Yes. Oz the Great and Powerful is sensational, dazzling. It's pure movie magic. There's no place like Oz. Oz the Great and Powerful. Rated PG. Playing in ... |
101 | 0.8 | 42scRSbZ2FU | {
"Audio": "",
"Brand": "Bank Of America",
"Duration": "36 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Dark_Brown,Gray,Off_White,Black",
"Description": "shows a man holding up his phone to show it has notifications from his apps",
"Emotions": "good, ... |
2,703 | 0.71 | 2djZ0SuHSuA | {
"Audio": "Science is about to change your life. I am Stephen Hawking, and I'd like to give you a glimpse of your future. Wow! In this series, five top scientists will investigate game-changing innovations. This is pretty mind-blowing. The shockwaves of progress are heading your way. We'll show you how you'll be saf... |
1,960 | 1 | dKjGNbad5bU | {
"Audio": "Hi, sweetheart. I know I should have called, but I was in the neighbor. I love this cookware. Oh, did I get this for you? It's actually from Wayfair, okay? Look at this ottoman. Where'd you get this? Still Wayfair. Oh, this table. And it folds out. Looks pretty good, Mom, don't you think? Sweetheart, has ... |
829 | 0.43 | cMHxMpC6Zaw | {
"Audio": "",
"Brand": "General Electric",
"Duration": "30 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Gray,Cyan,Emerald,Black,Dark_Brown,Olive,Dark_Blue",
"Description": "shows a man with headphones on holding a pair of red blades",
"Emotions": "em... |
1,020 | 0.14 | K_HcuaEeJso | {
"Audio": "",
"Brand": "Jacob Sengineering Group",
"Duration": "43 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Dark_Brown,Black,Gray,Dark_Gray,Off_White,White,Silver,Gray",
"Description": "shows a white and red drone flying over a city with a city in the bac... |
1,260 | 0.71 | tqC9N-EmPtk | {
"Audio": "",
"Brand": "Best Buy",
"Duration": "54 second",
"Orientation": "landscape",
"Pace": "medium",
"Scenes": [
{
"Colors": "Black,Dark_Blue,Khaki,Gray,Olive,Gray,Brown,Khaki,Mud_Green,Olive",
"Description": "shows a picture with a woman looking at a refrigerator in a warehouse",
... |
2,099 | 0.67 | lZAabrq0PyY | {
"Audio": "",
"Brand": "Amazon",
"Duration": "27 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "",
"Description": "shows choose delivery preferences",
"Emotions": "friendly, excellent, tasty, delicious",
"Number": "1",
"Photography Style": "",... |
1,540 | 1 | c7pJZP8l9aY | {
"Audio": "",
"Brand": "Netflix",
"Duration": "20 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Black,Black,White",
"Description": "shows a picture of an order for food on a black background",
"Emotions": "tasty, tasty",
"Number": "1",
"Photo... |
2,547 | 0.29 | 7QIwKM-qbC8 | {
"Audio": "",
"Brand": "Sherwin-Williams",
"Duration": "15 second",
"Orientation": "landscape",
"Pace": "low",
"Scenes": [
{
"Colors": "Off_White,Olive,Mud_Green,Off_White,Gray,Dark_Gray",
"Description": "shows a frame with a picture of a rock candy",
"Emotions": "emerald, holiday",
... |
End of preview. Expand in Data Studio
Dataset Summary
LAMDBA is a long term ad memorability dataset, featuring data from 1749 participants and 2205 ads across 276 brands.
Dataset Structure
from datasets import load_dataset
ds = load_dataset("behavior-in-the-wild/LAMBDA")
ds
DatasetDict({
train: Dataset({
features: ['video_id', 'recall_score', 'youtube_id', 'ad_details'],
num_rows: 1964
})
test: Dataset({
features: ['video_id', 'recall_score', 'youtube_id', 'ad_details'],
num_rows: 219
})
})
Data Fields
video_id: identifier for the data samplerecall_score: memorability score for the video between 0 to 1youtube_id: youtube id for the videoad_details: scene by scene features for each video
Citation
@misc{s2024longtermadmemorabilityunderstanding, title={Long-Term Ad Memorability: Understanding and Generating Memorable Ads}, author={Harini S I au2 and Somesh Singh and Yaman K Singla and Aanisha Bhattacharyya and Veeky Baths and Changyou Chen and Rajiv Ratn Shah and Balaji Krishnamurthy}, year={2024}, eprint={2309.00378}, archivePrefix={arXiv}, primaryClass={cs.CL}, url={https://arxiv.org/abs/2309.00378}}
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Website:
behavior-in-the-wild.github.io
Paper:
arxiv.org
Number of rows:
2,183
Total file size:
11.4 GB