{
  "brand_id": "brand_fidelity_neutral",
  "user_id": "evaluator@example.com",
  "name": "Brand Fidelity Benchmark",
  "website_url": "",
  "social_url": "",
  "favicon_url": "",
  "industry": "",
  "guidelines": {
    "brand_voice": "Plain and factual. No adjectives, no persuasion, no tagline.",
    "colors": [
      {"hex": "#000000", "name": "Black", "locked": false},
      {"hex": "#ffffff", "name": "White", "locked": false}
    ],
    "typography": [],
    "similar_fonts": [],
    "logos": [],
    "tagline": "",
    "imagery_style": "",
    "key_messages": [],
    "social_accounts": [],
    "social_analyses": [],
    "social_style_summary": "",
    "competitors": [],
    "industry_trends": [],
    "market_research_at": 0,
    "do_guidelines": "",
    "dont_guidelines": ""
  },
  "asset_paths": [],
  "scanned_asset_paths": [],
  "recommended_asset_paths": [],
  "synthetic": true,
  "created_at": 0,
  "updated_at": 0
}