---
license: cc-by-4.0
language:
  - en
pretty_name: "Ad Creative Design Dataset (Preview)"
task_categories:
  - text-to-image
  - image-to-image
tags:
  - advertising
  - ad-creatives
  - graphic-design
  - branding
  - brand-guidelines
  - creative-design
  - marketing
  - image-generation
  - design-systems
size_categories:
  - n<1K
configs:
  - config_name: default
    data_files: "data.parquet"
---

# Ad Creative Design Dataset (Preview)

This is a preview release of finished ad creatives produced by professional designers working from complete brand briefs. Each of the 35 rows is one fictional consumer brand: the designer received the brand's written guidelines, its logo, and a product photograph, and delivered a square social ad creative that was reviewed and approved. The row carries all three images alongside the brief broken out into structured fields: personality, color palette with hex values, typography rules, ad archetype, and audience. Most open ad-creative corpora are scraped finals with no record of the constraints the designer worked under. This one keeps the full input → output pair: the complete brand system as the model-facing brief, and the approved human deliverable against it.

## From Contra Labs

This dataset is a sample of the human data [Contra Labs](https://contralabs.com/?utm_source=huggingface&utm_medium=dataset_card&utm_campaign=ad-creative-design&utm_content=hero) builds on demand. We are an independent human-data and creative-evaluation lab, backed by a network of verified creative and domain experts. We produce expert evaluations, rankings, benchmarks, and custom datasets like this one for AI teams.

Other datasets from us on Hugging Face:

- [Descript video-editing computer-use trajectories](https://huggingface.co/datasets/contra-labs/descript-video-editing-trajectories). Long-horizon editing sessions with narration-grounded reasoning.
- [Adobe Premiere editing trajectories](https://huggingface.co/datasets/contra-labs/creative-video-editing-trajectories). Native desktop-app editing sibling to the Descript set.
- [Video detail annotation](https://huggingface.co/datasets/contra-labs/video-detail-annotation). Dense human descriptions and annotations of video content.

[Browse all our datasets on Hugging Face](https://huggingface.co/contra-labs).

Want data like this for your domain? We build expert-made creative deliverables, pairwise preference data, and expert evaluation scores to your schema and difficulty. Reach out at [contralabs.com](https://contralabs.com/?utm_source=huggingface&utm_medium=dataset_card&utm_campaign=ad-creative-design&utm_content=cta) or [partnerships@contralabs.com](mailto:partnerships@contralabs.com). See [Working with Contra Labs](https://huggingface.co/datasets/contra-labs/ad-creative-design-dataset#working-with-contra-labs) for more.

## What's in it

35 brands, one row each, in a single Parquet file with all images embedded:

| Property | Value |
| --- | --- |
| Brands / rows | 35, all fictional, one approved ad creative each |
| Images | 105 total: logo, product shot, and final ad creative per brand |
| Logos | 2048×2048 WebP, uniform across all brands |
| Product shots | 1024×1024 PNG, uniform across all brands |
| Ad creatives | square 1:1, from 1024×1024 up to 4333×4333 (19 PNG, 16 JPEG) |
| Brief text | about 89 words per brand (77 to 124), about 3,100 words total |
| Ad archetypes | Promotional / Offer (10), Lifestyle / In-Use (7), Feature Callout (7), Hero Launch (7), Social Proof (4) |
| Modifiers | Urgency (6), Seasonal (3); the remaining 26 carry none |
| Product categories | consumer goods across menswear, jewelry, supplements, functional beverages, audio, kids' gear, outdoor, and more |

Notable properties:

- **Complete input → output pairs.** Every ad creative comes with the exact brief the designer worked from: the written guidelines plus the logo and product image they were required to use. Nothing about the brief has to be reconstructed after the fact.
- **Fully specified brand systems.** Each brand's palette names the same six roles (Primary, Secondary, Background, Surface, Text, Accent), each with a color name and hex value, alongside typography rules (family, casing, weights) and a brand personality.
- **Approved professional work.** The creatives are deliverables by professional designers that passed review; the dataset contains only the approved final per brand.
- **A small archetype taxonomy.** Each brief assigns one of five ad archetypes, and ten briefs add an Urgency or Seasonal modifier, so outputs can be compared within a controlled brief structure.
- **Fictional brands throughout.** All 35 brands, logos, and products were created for this work and do not correspond to real companies.

## The task (study setup)

Each designer received one brand's brief: the `brand-guidelines.txt` (personality, product, six-role color palette with hex values, typography rules, ad archetype, category/audience, and occasionally packaging direction or logo-usage notes), the brand's logo, and a product photograph. The task was to design a square social ad creative for that product, honoring the palette, typography, archetype, and logo-integrity instructions in the brief. Finished creatives went through review, and this dataset contains the approved deliverables.

## Quickstart

```python
from datasets import load_dataset

ds = load_dataset("contra-labs/ad-creative-design-dataset", split="train")
row = ds[0]
print(row["brand"], "-", row["product"])
print(row["color_palette"])
row["ad_creative"].show()
```

Each row is self-contained. The three image columns are Hugging Face `Image` features with bytes embedded, so no file resolution is needed.

| Column | Description |
| --- | --- |
| `brand` | brand name |
| `logo` | brand logo, 2048×2048 WebP (`Image` feature) |
| `product_image` | product photograph the ad was built around, 1024×1024 PNG (`Image` feature) |
| `ad_creative` | the approved final ad creative, square 1:1 (`Image` feature) |
| `product` | product name and one-line description |
| `personality` | brand personality adjectives |
| `archetype` | ad archetype: Promotional / Offer, Lifestyle / In-Use, Feature Callout, Hero Launch, or Social Proof |
| `modifiers` | optional brief modifier (Urgency or Seasonal); null for most brands |
| `category_audience` | product category and target audience |
| `color_palette` | six color roles (Primary, Secondary, Background, Surface, Text, Accent), each with a name and hex value, one per line |
| `typography` | type family and usage rules |
| `packaging` | packaging direction where the brief specified one (3 brands); otherwise null |
| `notes` | remaining free-form brief instructions, mostly logo-integrity rules (6 brands); otherwise null |

The structured brief columns were parsed from each brand's original `brand-guidelines.txt`, which the parquet reproduces in full across its fields. The parquet is the sole distribution: images are embedded, and there are no loose files to resolve.

## Intended use

- Training and evaluating image models that generate ad creatives conditioned on brand assets (logo, product shot) and written brand guidelines.
- Judging generated creatives against the same briefs the human deliverables satisfied; the approved creative serves as a professional reference point per brief.

This is a preview rather than a training-scale corpus: 35 briefs across one deliverable format (square social ad creative). It is intended for evaluation and qualitative study rather than large-scale training.

## Working with Contra Labs

[Contra Labs](https://contralabs.com/?utm_source=huggingface&utm_medium=dataset_card&utm_campaign=ad-creative-design&utm_content=cta) is an independent human-data and creative-evaluation lab, backed by a network of verified creative and domain experts. This dataset is one example of our work. We partner with AI teams on:

- **Evaluation, rankings, and benchmarks.** Expert human judgment on model outputs across text, image, video, audio, UI, and multi-modal work, scored for quality, style, and brand fit.
- **Custom dataset creation.** Expert-made creative deliverables, computer-use trajectories, pairwise preference data, and evaluation scores, built to your domain, schema, and difficulty.

To commission an evaluation or dataset for your domain, reach out through [contralabs.com](https://contralabs.com/?utm_source=huggingface&utm_medium=dataset_card&utm_campaign=ad-creative-design&utm_content=cta) or email [partnerships@contralabs.com](mailto:partnerships@contralabs.com).

## Provenance

The creatives were produced by professional designers from Contra's network as commissioned work. All brands, logos, products, and briefs are fictional and were created for this dataset; they do not depict real companies or real products.

## Citation

```bibtex
@misc{contra_labs_ad_creative_design_2026,
  title        = {Ad Creative Design Dataset (Preview)},
  author       = {Contra Labs},
  year         = {2026},
  howpublished = {Hugging Face Datasets},
  note         = {Preview release}
}
```

## License

Released under CC-BY-4.0. Free to use with attribution to Contra Labs.