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+ ---
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+ license: cc-by-4.0
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+ pretty_name: "Search vs. Store: AI App Search Demand vs App Store Rank vs Web Traffic (US, 2026)"
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+ tags:
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+ - ai-apps
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+ - google-trends
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+ - app-store
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+ - similarweb
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+ - search-demand
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+ configs:
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+ - config_name: default
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+ data_files:
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+ - split: snapshot_2026_07_26
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+ path: data/search-vs-store-ai-apps-2026-07-26.csv
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+ - split: snapshot_2026_07_01
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+ path: data/search-vs-store-ai-apps-2026-07-01.csv
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+ ---
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+
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+ # Search vs. Store — AI app search demand vs App Store rank vs web traffic (US, 2026)
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+
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+ One row per major AI app joining **three independent popularity signals**. Two
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+ cross-sectional US snapshots (**2026-07-01** and **2026-07-26**), 40 curated AI apps each.
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+ Aggregate/derived only — no raw records, no PII. License: **CC BY 4.0**.
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+
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+ - Study + methodology: <https://crawlora.net/blog/search-vs-store-2026?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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+ - Dataset page: <https://crawlora.net/datasets/search-vs-store?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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+ - Living index (updated panel + lead/lag test): <https://crawlora.net/search-vs-store?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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+
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+ ## Why it's interesting
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+
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+ Rank the 40 apps by web visits and you get roughly the **search** order (ChatGPT, Gemini,
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+ Canva, Claude, DeepSeek…), **not** the App Store order. Search demand and web traffic agree;
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+ **the App Store rank is the outlier**, scrambled by distribution deals and platform push.
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+ The dataset makes that divergence explicit in the `divergence` column.
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+
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+ ## Columns
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+
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+ - **app** — display name.
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+ - **trends_term** — the exact query measured on Google Trends (hand-picked to disambiguate
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+ brand names, e.g. "Claude AI", "Google Gemini").
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+ - **search_tier** — coarse Google search-demand tier: Dominant > High > Moderate > Low >
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+ Minimal. Coarse on purpose: ChatGPT dwarfs the field ~30–1000x, so the sub-Minimal tail is
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+ below Google Trends' resolution and is never individually ranked.
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+ - **trends_interest_chatgpt100** — trailing-12-month mean Google Trends interest,
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+ anchor-normalized so ChatGPT = 100. Directional, **not** precise for the small tail.
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+ - **best_app_store_rank** — best current US chart position across iOS/Play, Top Free +
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+ Grossing (null = off the top-100). **ios_rank** / **android_rank** — per-store best.
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+ - **chart_score** — 101 - best_app_store_rank (higher = better standing; null if off-chart).
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+ - **ratings_count** — combined iOS+Play ratings count (install proxy), where matched.
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+ - **sw_monthly_visits** — SimilarWeb estimated monthly web visits (absolute; blank = below
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+ SimilarWeb's floor). **sw_global_rank** — SimilarWeb global site rank.
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+ - **divergence** — `downloads_not_search` | `search_not_downloads` | `aligned` (tier gap
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+ between store standing and search demand).
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+
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+ ## Files
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+
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+ | File | What |
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+ |---|---|
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+ | `data/search-vs-store-ai-apps-2026-07-26.csv` | Snapshot 2026-07-26, one row per app |
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+ | `data/search-vs-store-ai-apps-2026-07-26.json` | Same rows + metadata + the search x store tier matrix |
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+ | `data/search-vs-store-ai-apps-2026-07-01.csv` | Snapshot 2026-07-01, one row per app |
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+ | `data/search-vs-store-ai-apps-2026-07-01.json` | Same rows + metadata + tier matrix |
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+
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+ The `.json` files are a metadata wrapper (`method`, `columns`, `tier_matrix`, `data[]`), so
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+ the CSVs are the flat, directly-loadable tables.
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+
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+ ## Caveats worth reading before you cite this
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+
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+ - **Do not compute a cross-app search correlation from `trends_interest_chatgpt100`.** Google
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+ Trends rescales 0-100 against the largest term in each request, and ChatGPT's volume
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+ collapses the tail into noise. The tiers and the `divergence` label are robust; a
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+ correlation coefficient over these values is an artifact. See the study for the full
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+ writeup.
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+ - **`sw_monthly_visits` / `sw_global_rank` are joined from the nearest available panel date**
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+ when the daily SimilarWeb panel had no row for the snapshot date (see `similarweb_as_of` in
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+ the JSON metadata) — a few days off from the rest of the row.
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+ - App Store chart history behind these snapshots is only ~2-3 weeks deep upstream; these are
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+ point-in-time snapshots, not a long rank history.
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+
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+ ## Citation
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+
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+ > Crawlora (2026). *Search vs. Store: AI App Search Demand vs App Store Rank vs Web Traffic
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+ > (US, 2026)*. CC BY 4.0. https://crawlora.net/datasets/search-vs-store
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+
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+ Collected with [Crawlora](https://crawlora.net?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store).