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README.md
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---
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license: cc-by-4.0
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pretty_name: "Search vs. Store: AI App Search Demand vs App Store Rank vs Web Traffic (US, 2026)"
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tags:
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- ai-apps
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- google-trends
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- app-store
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- similarweb
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- search-demand
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configs:
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- config_name: default
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data_files:
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- split: snapshot_2026_07_26
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path: data/search-vs-store-ai-apps-2026-07-26.csv
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- split: snapshot_2026_07_01
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path: data/search-vs-store-ai-apps-2026-07-01.csv
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---
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# Search vs. Store — AI app search demand vs App Store rank vs web traffic (US, 2026)
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One row per major AI app joining **three independent popularity signals**. Two
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cross-sectional US snapshots (**2026-07-01** and **2026-07-26**), 40 curated AI apps each.
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Aggregate/derived only — no raw records, no PII. License: **CC BY 4.0**.
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- Study + methodology: <https://crawlora.net/blog/search-vs-store-2026?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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- Dataset page: <https://crawlora.net/datasets/search-vs-store?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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- Living index (updated panel + lead/lag test): <https://crawlora.net/search-vs-store?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store>
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## Why it's interesting
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Rank the 40 apps by web visits and you get roughly the **search** order (ChatGPT, Gemini,
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Canva, Claude, DeepSeek…), **not** the App Store order. Search demand and web traffic agree;
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**the App Store rank is the outlier**, scrambled by distribution deals and platform push.
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The dataset makes that divergence explicit in the `divergence` column.
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## Columns
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- **app** — display name.
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- **trends_term** — the exact query measured on Google Trends (hand-picked to disambiguate
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brand names, e.g. "Claude AI", "Google Gemini").
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- **search_tier** — coarse Google search-demand tier: Dominant > High > Moderate > Low >
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Minimal. Coarse on purpose: ChatGPT dwarfs the field ~30–1000x, so the sub-Minimal tail is
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below Google Trends' resolution and is never individually ranked.
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- **trends_interest_chatgpt100** — trailing-12-month mean Google Trends interest,
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anchor-normalized so ChatGPT = 100. Directional, **not** precise for the small tail.
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- **best_app_store_rank** — best current US chart position across iOS/Play, Top Free +
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Grossing (null = off the top-100). **ios_rank** / **android_rank** — per-store best.
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- **chart_score** — 101 - best_app_store_rank (higher = better standing; null if off-chart).
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- **ratings_count** — combined iOS+Play ratings count (install proxy), where matched.
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- **sw_monthly_visits** — SimilarWeb estimated monthly web visits (absolute; blank = below
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SimilarWeb's floor). **sw_global_rank** — SimilarWeb global site rank.
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- **divergence** — `downloads_not_search` | `search_not_downloads` | `aligned` (tier gap
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between store standing and search demand).
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## Files
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| File | What |
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|---|---|
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| `data/search-vs-store-ai-apps-2026-07-26.csv` | Snapshot 2026-07-26, one row per app |
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| `data/search-vs-store-ai-apps-2026-07-26.json` | Same rows + metadata + the search x store tier matrix |
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| `data/search-vs-store-ai-apps-2026-07-01.csv` | Snapshot 2026-07-01, one row per app |
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| `data/search-vs-store-ai-apps-2026-07-01.json` | Same rows + metadata + tier matrix |
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The `.json` files are a metadata wrapper (`method`, `columns`, `tier_matrix`, `data[]`), so
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the CSVs are the flat, directly-loadable tables.
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## Caveats worth reading before you cite this
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- **Do not compute a cross-app search correlation from `trends_interest_chatgpt100`.** Google
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Trends rescales 0-100 against the largest term in each request, and ChatGPT's volume
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collapses the tail into noise. The tiers and the `divergence` label are robust; a
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correlation coefficient over these values is an artifact. See the study for the full
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writeup.
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- **`sw_monthly_visits` / `sw_global_rank` are joined from the nearest available panel date**
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when the daily SimilarWeb panel had no row for the snapshot date (see `similarweb_as_of` in
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the JSON metadata) — a few days off from the rest of the row.
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- App Store chart history behind these snapshots is only ~2-3 weeks deep upstream; these are
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point-in-time snapshots, not a long rank history.
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## Citation
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> Crawlora (2026). *Search vs. Store: AI App Search Demand vs App Store Rank vs Web Traffic
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> (US, 2026)*. CC BY 4.0. https://crawlora.net/datasets/search-vs-store
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Collected with [Crawlora](https://crawlora.net?utm_source=huggingface&utm_medium=referral&utm_campaign=search-vs-store).
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