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+{
+ "cells": [
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "# Attribution Modeling Increases Efficiency of Bidding in Display Advertising\n",
+    "Eustache Diemert*, Julien Meynet* (Criteo Research), Damien Lefortier (Facebook), Pierre Galland (Criteo)\n",
+    "*authors contributed equally.\n",
+    "\n",
+    "This work was published in:\n",
+    "[2017 AdKDD & TargetAd Workshop, in conjunction with\n",
+    "The 23rd ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2017)](https://adkdd17.wixsite.com/adkddtargetad2017)"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "  * This code includes all needed material to reproduce results reported in the paper. This dataset can also be used for further research like: testing alternative attribution models, offline metrics, etc..\n",
+    "  * For details about the content of the Dataset, refer to the README file"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "# Preprocessing"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "%pylab inline\n",
+    "import pandas as pd\n",
+    "plt.style.use('ggplot')\n",
+    "from scipy.optimize import minimize"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "DATA_FILE='criteo_attribution_dataset.tsv.gz'\n",
+    "df = pd.read_csv(DATA_FILE, sep='\\t', compression='gzip')"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "df['day'] = np.floor(df.timestamp / 86400.).astype(int)"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "df.day.hist(bins=len(df.day.unique()))"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "df['gap_click_sale'] = -1\n",
+    "df.loc[df.conversion == 1, 'gap_click_sale'] = df.conversion_timestamp - df.timestamp"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "FEATURES = ['campaign', 'cat1', 'cat2', 'cat3', 'cat4', 'cat5', 'cat6', \n",
+    "            'cat7', 'cat8']\n",
+    "INFOS = ['cost', 'cpo', 'time_since_last_click']"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "## Labels"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "df['last_click'] = df.attribution * (df.click_pos == df.click_nb - 1).astype(int)\n",
+    "df['first_click'] = df.attribution * (df.click_pos == 0).astype(int)\n",
+    "df['all_clicks'] = df.attribution\n",
+    "df['uniform'] = df.attribution / (df.click_nb).astype(float)\n",
+    "INFOS += ['last_click', 'first_click', 'all_clicks', 'uniform']"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "# Learning / Validation"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "from sklearn.linear_model import LogisticRegression\n",
+    "from sklearn.feature_extraction import FeatureHasher\n",
+    "from sklearn.metrics import log_loss"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def bootstrap(data, num_samples, statistic, alpha):\n",
+    "    \"\"\"Returns bootstrap estimate of 100.0*(1-alpha) CI for statistic.\"\"\"\n",
+    "    n = len(data)\n",
+    "    data = np.array(data)\n",
+    "    stats = []\n",
+    "    for _ in range(num_samples):\n",
+    "        idx = np.random.randint(0, n, n)\n",
+    "        samples = data[idx]\n",
+    "        stats += [statistic(samples)]\n",
+    "    stats = np.array(sorted(stats))\n",
+    "    return (stats[int((alpha/2.0)*num_samples)],\n",
+    "            stats[int((1-alpha/2.0)*num_samples)])"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "## Attribution model\n",
+    "Learns exponential decay lambda parameter"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def attr_nllh(l,x,y):\n",
+    "    loss = 0.0\n",
+    "    lamb = l[0]\n",
+    "    n = x.shape[0]\n",
+    "    for i in range(n):\n",
+    "        if y[i] == 1:\n",
+    "            loss += lamb*x[i]\n",
+    "        else:\n",
+    "            loss -= np.log(1 - np.exp(-lamb*x[i]))  \n",
+    "    return loss/float(n)\n",
+    "\n",
+    "def attr_nllh_grad(l,x,y):\n",
+    "    grad = 0.0\n",
+    "    lamb = l[0]\n",
+    "    n = x.shape[0]\n",
+    "    for i in range(n):\n",
+    "        grad += x[i]*y[i] / (1 - np.exp(-lamb*x[i]))\n",
+    "    return np.array([grad/float(n)])\n",
+    "\n",
+    "\n",
+    "def optimize_lambda(tts, attrib):\n",
+    "    return minimize(attr_nllh, 1e-3, method='L-BFGS-B', jac=attr_nllh_grad, \n",
+    "                    options={'disp': True, 'maxiter': 20 }, bounds=((1e-15, 1e-4),), \n",
+    "                    args=(tts,attrib)).x[0]\n",
+    "\n",
+    "def learn_attribution_model(df_view, test_day, learning_duration, \n",
+    "                            verbose=False, ci=False, rescale=1., \n",
+    "                            optimizer=optimize_lambda):\n",
+    "    df_train = df_view[(df_view.day >= test_day - learning_duration) & (df_view.day < test_day)]\n",
+    "    df_conv = df_train[df_train.click_pos == df_train.click_nb - 1]\n",
+    "    x = df_conv.gap_click_sale.values\n",
+    "    y = df_conv.attribution.values \n",
+    "    \n",
+    "    avg_tts = x.mean()\n",
+    "    tts_ci = bootstrap(x, 100, np.mean, .05)\n",
+    "    tts_ci = tts_ci[1] - tts_ci[0]\n",
+    "\n",
+    "    lamb = optimize_lambda(x, y)\n",
+    "    \n",
+    "    lambs = []\n",
+    "    n_bootstraps = 30\n",
+    "    alpha=.05\n",
+    "    if ci:\n",
+    "        for _ in range(n_bootstraps):\n",
+    "            idx = np.random.randint(0, x.shape[0], x.shape)\n",
+    "            xx = x[idx]\n",
+    "            yy = y[idx]\n",
+    "            lambs += [optimize_lambda(xx, yy)]\n",
+    "\n",
+    "    if verbose:\n",
+    "        print('\\t\\t-avg_tts', avg_tts, '+/-', tts_ci, \n",
+    "              ' = ', avg_tts / 3600., 'hours = ', avg_tts / 86400., 'days')\n",
+    "        if ci:\n",
+    "            print('\\t\\t-lambda', lamb, '+/-', (lambs[int((1-alpha/2.)*n_bootstraps)] - lambs[int((alpha/2.)*n_bootstraps)]))\n",
+    "        else:\n",
+    "            print('\\t\\t-lambda', lamb)\n",
+    "    \n",
+    "    return avg_tts, lamb"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "global_avg_tts, global_lamb =  learn_attribution_model(df, 21, 20)"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "## Compute AA attributions on full dataset\n",
+    "As explained in the paper, the exponential decay parameter is satble throughout the days. For reducing computation complexity we compute the exponential-based attributions on the full dataset."
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def compute_aa_attributions(test_info, normalize=True):\n",
+    "    test_info['idx'] = test_info.index\n",
+    "    converted =  test_info[test_info.all_clicks==1]\n",
+    "    # to propoerly compute  normalized attribution factors, we have to reconstruct the timelines for each conversion\n",
+    "    conversion_ids = converted['conversion_id'].unique()\n",
+    "    # now reconstruct timeline and apply attribution\n",
+    "    by_conversion = converted[['conversion_id', 'timestamp', 'idx', 'bf_pred', 'time_since_last_click', 'last_click']].groupby('conversion_id')\n",
+    "    new_clicks_data = []\n",
+    "    \n",
+    "    s_attr = []\n",
+    "    s_attr_lc = []\n",
+    "    # for each conversion compute attribution for each click\n",
+    "    for conv, evts in by_conversion:\n",
+    "        sorted_clicks = sorted(evts.values.tolist(), key=lambda x: x[1])\n",
+    "        bf_pred = [_[3] for _ in sorted_clicks]\n",
+    "        sum_bf = np.sum(bf_pred)\n",
+    "        sum_lc = np.sum([_[5] for _ in sorted_clicks])\n",
+    "        sum_attr = 0.0\n",
+    "        for pos, (_, _, idx_, bf_, tslc_, lc_) in enumerate(sorted_clicks):\n",
+    "            aa_attr = bf_pred[pos]\n",
+    "            if normalize:\n",
+    "                if sum_bf>0.0:\n",
+    "                    aa_attr/=sum_bf\n",
+    "                else:\n",
+    "                    aa_attr = 0.0\n",
+    "            sum_attr += aa_attr\n",
+    "            new_clicks_data.append((idx_, aa_attr))\n",
+    "        s_attr.append(sum_attr)\n",
+    "        s_attr_lc.append(sum_lc)\n",
+    "    \n",
+    "    # now for each click, apply attribution from computed data\n",
+    "    new_clicks_df = pd.DataFrame(columns=['click_idx', 'aa_attribution'])\n",
+    "    cidx, attr = zip(*new_clicks_data)\n",
+    "    new_clicks_df['click_idx'] = cidx\n",
+    "    new_clicks_df['aa_attribution'] = attr\n",
+    "    new_clicks_df = new_clicks_df.set_index('click_idx')\n",
+    "    joined = test_info.join(new_clicks_df)\n",
+    "    joined['aa_attribution'] = joined['aa_attribution'].fillna(value = 0.0)\n",
+    "    return joined['aa_attribution']"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "#learn global attribution model\n",
+    "avg_tts, lamb = learn_attribution_model(df, 21, 20)"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "# compute the bid factor from aa attribution for each display\n",
+    "gap_test = df.time_since_last_click.values\n",
+    "previous_tslc_mask = (df.time_since_last_click >=0).astype(float)\n",
+    "attr_pred = np.exp(-lamb*gap_test)\n",
+    "attr_pred *= previous_tslc_mask\n",
+    "bf_pred = 1 - attr_pred\n",
+    "df['bf_pred'] = bf_pred\n",
+    "df['AA_normed'] = compute_aa_attributions(df, normalize=True)\n",
+    "df['AA_not_normed'] = compute_aa_attributions(df, normalize=False)\n",
+    "INFOS += ['bf_pred', 'AA_normed', 'AA_not_normed']"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "## Validation Code\n",
+    "Utility methods for performing validation (test on 1 day, learn on previous x days and slide)"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def get_train_test_slice(df_view, test_day, learning_duration, label, features=None, \n",
+    "                         hash_space=2**24, nrows=None, infos=None):\n",
+    "    df_test = df_view[df_view.day == test_day]\n",
+    "    if nrows is not None:\n",
+    "        df_test = df_test[:nrows]\n",
+    "    if features is None:\n",
+    "        features = FEATURES\n",
+    "    if infos is None:\n",
+    "        infos = INFOS\n",
+    "    df_train = df_view[(df_view.day >= test_day - learning_duration) & (df_view.day < test_day)]\n",
+    "    if nrows is not None:\n",
+    "        df_train = df_train[:nrows]\n",
+    "  \n",
+    "    X_train = df_train[features]\n",
+    "    X_test = df_test[features]\n",
+    "    \n",
+    "    hasher = FeatureHasher(n_features=hash_space, non_negative=1)\n",
+    "    \n",
+    "    def to_dict_values(df_view):\n",
+    "        return [dict([(_[0]+str(_[1]),1) for _ in zip(features,l)]) for l in df_view.values]\n",
+    "    \n",
+    "    X_train_h = hasher.fit_transform(to_dict_values(X_train))\n",
+    "    X_test_h = hasher.transform(to_dict_values(X_test))\n",
+    "    y_train = df_train[label]\n",
+    "    y_test = df_test[label]\n",
+    "    return (X_train_h, y_train), (X_test_h, y_test), df_test[infos], df_train.last_click.mean()"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {
+    "collapsed": true
+   },
+   "source": [
+    "### Compute Utilities"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "from scipy.special import gammainc\n",
+    "def empirical_utility(a, v, c, p):\n",
+    "    won = np.array(p*v > c, dtype=np.int)\n",
+    "    return (a*v)*won, -c*won\n",
+    "\n",
+    "def expected_utility(a, v, c, p, beta=1000):\n",
+    "    return a*v*gammainc(beta*c+1, beta*p*v) - ((beta*c+1)/beta)*gammainc(beta*c+2, beta*p*v)"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def evaluate_utility(y_pred, utilities, betas, test_info):\n",
+    "    partial_score = dict()\n",
+    "    for utility in utilities:\n",
+    "        attribution = test_info[utility]\n",
+    "        for beta in betas:\n",
+    "            if np.isinf(beta):\n",
+    "                est_utility = empirical_utility(attribution, test_info.cpo, test_info.cost, y_pred)\n",
+    "            else:\n",
+    "                est_utility = expected_utility(attribution, test_info.cpo, test_info.cost, y_pred, beta=beta)\n",
+    "            beta_str = str(beta) if not np.isinf(beta) else 'inf'\n",
+    "            partial_score['utility-'+utility+'-beta'+beta_str] = est_utility\n",
+    "    return partial_score"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def get_naive_baseline(y_train, X_test):\n",
+    "    return np.mean(y_train)*np.ones(X_test.shape[0])"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def evaluate_day_for_bidder(df_view, test_day, learning_duration, bidder, utilities, betas,\n",
+    "                            hash_space=None, features=None, clf=None, AA_bidder_label=None, recalibrate=True):\n",
+    "    score = dict()\n",
+    "    bid_profile = dict()\n",
+    "    label = bidder\n",
+    "    if bidder == 'AA':\n",
+    "        label = AA_bidder_label\n",
+    "    # get data slice\n",
+    "    (X_train, y_train), (X_test, y_test), test_info, y_train_lc_mean = get_train_test_slice(df_view,\n",
+    "                                                                           test_day,\n",
+    "                                                                           learning_duration,\n",
+    "                                                                           label=label, \n",
+    "                                                                           hash_space = hash_space,\n",
+    "                                                                           features=features)           \n",
+    "    \n",
+    "    # learn the model\n",
+    "    clf.fit(X_train, y_train)\n",
+    "    \n",
+    "    # get test predictions\n",
+    "    y_pred = clf.predict_proba(X_test)[:,1]            \n",
+    "    \n",
+    "    # if aa bidder: modulate the bids by bid_factor computed from attribution model\n",
+    "    if bidder == 'AA':\n",
+    "        y_pred *= test_info['bf_pred']\n",
+    "    \n",
+    "    # compute the loss\n",
+    "    loss = log_loss(y_test, y_pred, normalize=0)\n",
+    "    \n",
+    "    # loss of baseline model\n",
+    "    baseline_loss = log_loss(y_test, get_naive_baseline(y_train, X_test), normalize=0)\n",
+    "    score['nllh'] = loss\n",
+    "    score['nllh_naive'] = baseline_loss\n",
+    "    \n",
+    "    # do we recalibrate output? (i.e recalibrate mean prediction). This is usually done by a control system.\n",
+    "    if recalibrate:\n",
+    "        y_pred *= (y_train_lc_mean / y_pred.mean())\n",
+    "    \n",
+    "    #how many displays are won?\n",
+    "    won = (y_pred*test_info.cpo > test_info.cost).astype(int)\n",
+    "    score['won'] = np.sum(won)\n",
+    "    score['n_auctions'] = y_pred.shape[0]\n",
+    "    \n",
+    "    # compute the scores on this slice\n",
+    "    score.update(evaluate_utility(y_pred, utilities, betas, test_info))\n",
+    "    \n",
+    "    #store bid profiles\n",
+    "    bid_profile['time_since_last_click'] = test_info.time_since_last_click\n",
+    "    bid_profile['bid'] = y_pred\n",
+    "    \n",
+    "    return score, bid_profile"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "#### Simple utility functions to manipulate scores"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def merge_utility_score(score):\n",
+    "    updates = dict()\n",
+    "    for k,v in score.items():\n",
+    "        if not 'utility' in k:\n",
+    "            continue\n",
+    "        if 'inf' in k:\n",
+    "            revenue, cost = v\n",
+    "            updates[k] = np.sum(cost) + np.sum(revenue)\n",
+    "            updates[k+'~revenue'] = np.sum(revenue)\n",
+    "            updates[k+'~cost'] = np.sum(cost)\n",
+    "            v = revenue + cost\n",
+    "        else:\n",
+    "            updates[k] = np.sum(v)\n",
+    "        bounds = bootstrap(v, 100, np.sum, .05)\n",
+    "        delta = (bounds[1]-bounds[0])/2.\n",
+    "        updates[k+'-delta'] = delta\n",
+    "    score.update(updates)"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "def update_score(partial_score, score):\n",
+    "    for k, v in partial_score.items():\n",
+    "        if 'utility' in k:\n",
+    "            if 'inf' in k:\n",
+    "                revenue, cost = v\n",
+    "                print('\\t\\t', k, np.sum(cost)+np.sum(revenue))\n",
+    "                current_revenue, current_cost = score.get(k, (np.array([]),np.array([])))\n",
+    "                score[k] = (\n",
+    "                    np.append(current_revenue, revenue),\n",
+    "                    np.append(current_cost, cost)\n",
+    "                )\n",
+    "            else:\n",
+    "                print('\\t\\t', k, np.sum(v))\n",
+    "                score[k] = np.append(score.get(k, np.array([])), v)\n",
+    "        else:\n",
+    "            print('\\t\\t', k, v)\n",
+    "            score[k] = score.get(k, 0) + v"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {
+    "collapsed": true
+   },
+   "source": [
+    "### Evaluate several bidders on several utility metric variants"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": [
+    "from datetime import datetime, timedelta\n",
+    "def evaluate_slices(df_view,\n",
+    "                    bidders=['last_click', 'first_click', 'AA'],\n",
+    "                    utilities=['last_click','first_click', 'AA_normed', 'AA_not_normed'],\n",
+    "                    betas=[np.inf, 10, 1000],\n",
+    "                    test_days=[22],\n",
+    "                    learning_duration=21,\n",
+    "                    hash_space=2**24,\n",
+    "                    features=None,\n",
+    "                    AA_bidder_label='all_clicks',\n",
+    "                    clf = LogisticRegression(solver='lbfgs', n_jobs=4),\n",
+    "                    recalibrate = True):\n",
+    "    bid_profiles = []\n",
+    "    scores = []\n",
+    "    for bidder in bidders:\n",
+    "        print ('*'*80)\n",
+    "        print(\"EVALUATING BIDDER:\", bidder)\n",
+    "        score = dict()\n",
+    "        bid_profile = dict()\n",
+    "        for test_day in test_days:\n",
+    "            start = datetime.now()\n",
+    "            print('\\t- day:', test_day)\n",
+    "            partial_score, partial_bid_profile = evaluate_day_for_bidder(\n",
+    "                df_view, test_day, learning_duration, bidder, \n",
+    "                utilities, betas,\n",
+    "                hash_space=hash_space, features=features, clf=clf, \n",
+    "                AA_bidder_label=AA_bidder_label, recalibrate=recalibrate\n",
+    "            )\n",
+    "            update_score(partial_score, score)\n",
+    "            for k, v in partial_bid_profile.items():\n",
+    "                bid_profile[k] = np.append(bid_profile.get(k, np.array([])), v)\n",
+    "            print('\\t- took', datetime.now() - start)\n",
+    "        score['bidder'] = bidder\n",
+    "        bid_profile['bidder'] = bidder\n",
+    "        score['nllh_comp_vn'] = (score['nllh_naive'] - score['nllh']) / np.abs(score['nllh_naive'])\n",
+    "        score['win_rate'] = score['won'] / score['n_auctions']\n",
+    "        merge_utility_score(score)\n",
+    "        scores.append(score)\n",
+    "        bid_profiles.append(bid_profile)\n",
+    "    return pd.DataFrame(scores), pd.DataFrame(bid_profiles)"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "## Run & Results"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true,
+    "scrolled": true
+   },
+   "outputs": [],
+   "source": [
+    "#full run\n",
+    "if False:\n",
+    "    scores, bid_profiles = evaluate_slices(df,\n",
+    "                                       bidders=['last_click',\n",
+    "                                                'first_click',\n",
+    "                                                'AA'],\n",
+    "                                       utilities=['last_click',\n",
+    "                                                  'first_click',\n",
+    "                                                  'AA_normed',\n",
+    "                                                  'AA_not_normed'],\n",
+    "                                       test_days=range(22,29),\n",
+    "                                       learning_duration=21,\n",
+    "                                       hash_space = 2**18,\n",
+    "                                       AA_bidder_label='all_clicks')"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false,
+    "scrolled": true
+   },
+   "outputs": [],
+   "source": [
+    "#simple debug run\n",
+    "if True:\n",
+    "    scores, bid_profiles = evaluate_slices(df,\n",
+    "                                       bidders=['last_click',\n",
+    "                                                'AA'],\n",
+    "                                       utilities=['last_click',\n",
+    "                                                  'AA_normed'],\n",
+    "                                       test_days=range(22,23),\n",
+    "                                       learning_duration=5,\n",
+    "                                       hash_space = 2**13,\n",
+    "                                       AA_bidder_label='all_clicks')"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": false
+   },
+   "outputs": [],
+   "source": [
+    "scores"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {
+    "collapsed": true
+   },
+   "outputs": [],
+   "source": []
+  }
+ ],
+ "metadata": {
+  "anaconda-cloud": {},
+  "kernelspec": {
+   "display_name": "Python 3",
+   "language": "python",
+   "name": "python3"
+  },
+  "language_info": {
+   "codemirror_mode": {
+    "name": "ipython",
+    "version": 3
+   },
+   "file_extension": ".py",
+   "mimetype": "text/x-python",
+   "name": "python",
+   "nbconvert_exporter": "python",
+   "pygments_lexer": "ipython3",
+   "version": "3.5.3"
+  }
+ },
+ "nbformat": 4,
+ "nbformat_minor": 1
+}

criteo_attribution_dataset.tsv.gz

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