| So I have a thought that I look into and which I thought I'd share with a friend working in SEO because it occurred to me that this is I feel what will this is would be a very productive way forward. | |
| So given the huge rise of AI, people are naturally concerned and aggrieved about IP protection and specifically large language models ingesting their blog content and websites into their training data without their consent, which is very reasonable. | |
| On the other hand, there's a huge opportunity for building thought leadership and branding by actually making it easy, as easy as possible for bots to scrape up your content. | |
| On the blocking side, you have companies like Cloudflare which are rolling out very quickly AI blocking features which are basically targeted denialists. | |
| I am curious to know and to see whether on the other side there are actually companies saying AI traffic is massive. It's a very legitimate referral source. | |
| When we're dealing with search engine traffic, we don't try to put up walls to make it hard for Google and others to index their sites. Why is that the approach you want to take with AI? | |
| I mean maybe you want to block your real IP; it could be your image galleries, but there's a big potential advantage in actually making it easy. | |
| So what does AI like? It likes structured data, it likes very clean metadata, and I'm curious to see if any companies and technologies are targeting this. | |
| Consultants explicitly branding themselves as optimize your site for AI readability, and if not, I predict that this will be a very big demand for this as people instinctively rush to block and then realize that, hang on, our competitors are getting user referral traffic from ChatGPT, etc. Let's undo that and make it easy. |