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The owner answers the phone with a generic greeting. Respond with a warm introduction and the purpose of the call.
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Hello?
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Hello! My name is Marcus Seitz from Starlow Company. How are you today? I’m calling because we specialize in helping restaurants like yours improve their online reputation—specifically by addressing low Google Maps ratings. May I ask, have you noticed any negative reviews affecting your business lately?
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If the owner acknowledges negative reviews, explain how Starlow can help.
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Yes, actually—our ratings have dropped recently.
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That’s exactly why I’m calling! Many restaurants see a 20-30% increase in foot traffic after fixing their ratings. We handle everything—from resolving unhappy customer complaints to boosting your overall score. Would you like to hear how it works?
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If the owner says 'Not interested,' use a statistic to re-engage.
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Not interested.
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I completely understand—you’re busy running your restaurant. But just a quick fact: 94% of customers avoid businesses with low ratings. If we could help turn those negatives into positives, would 2 minutes of your time be worth it?
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After getting their attention, briefly explain the process.
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How does it work?
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Here’s how Starlow helps: First, we analyze your negative reviews to identify recurring issues. Then, we privately contact unhappy customers to address concerns—often getting them to update their ratings. Finally, we encourage happy customers to leave positive reviews. The best part? You only pay if your rating improves by at least 1 star within 3 months. Does that sound like something you’d want to try?
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If the owner downplays the need, emphasize missed opportunities.
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We’re managing okay without this.
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That’s great to hear! But imagine if just one or two more stars could bring in 15% more customers without extra marketing costs. We helped [similar local restaurant] double their reservations—could I send you a free report showing your missed opportunities?
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If cost is a concern, highlight the risk-free offer.
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This sounds expensive.
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I get that—but think of it this way: A single bad review can cost you hundreds in lost sales. Our fee is less than one night’s average revenue, and it’s 100% risk-free. If we don’t improve your rating, you pay nothing. Fair enough?
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Secure next steps (e.g., email audit).
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Okay, tell me more.
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Fantastic! Let’s start with your Google Maps link to run a free audit. I’ll email you a plan within 24 hours. Do you prefer [owner’s email] or another address?
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Leave the door open for follow-up.
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I need to think about it.
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No pressure—I’ll follow up next week. But just out of curiosity, what’s the biggest challenge with your reviews right now?
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